US Media & Entertainment Sports - PPC Market Share Analysis July 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Sports category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Sports – US

Google AI Overview visibility for Media & Entertainment Sports US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 14.1370843849
85.8629156151
14%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 17
83
17%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 5%
Transactional 15%
Navigational 3%
Seasonal 0%
Local 1%
Problem Solving 3%

Copyright © Adthena. All rights reserved.

Market Exposure

Share of Clicks for top 10 US Media & Entertainment Sports brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
stubhub.com 25.76
seatgeek.com 19.3
mlb.com 16.18
ticketmaster.com 8.72
gotickets.com 6.8
vividseats.com 6
tickpick.com 3.03
tickets-center.com 2.81
nba.com 2.63
usopen.com 2.07
others 6.7
  • stubhub.com - 25.76%
  • seatgeek.com - 19.3%
  • mlb.com - 16.18%
  • ticketmaster.com - 8.72%
  • gotickets.com - 6.8%
  • vividseats.com - 6%
  • tickpick.com - 3.03%
  • tickets-center.com - 2.81%
  • nba.com - 2.63%
  • usopen.com - 2.07%
  • others - 6.7%

Copyright © Adthena. All rights reserved.

In the competitive landscape of Google PPC, StubHub leads with a 25.76% click share, followed by SeatGeek at 19.3%. MLB.com captures 16.18%, while Ticketmaster holds 8.72%. Others collectively account for 6.7%.

Market Exposure

Share of Spend for the top 10 US Media & Entertainment Sports brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date stubhub.com seatgeek.com ticketmaster.com mlb.com gotickets.com vividseats.com viagogo.com tickets-center.com tickpick.com gametime.co
2026/07/01 30.34% 15.69% 9.64% 7.87% 7.47% 8.63% 3.15% 4.32% 4.85% 2.19%
2026/07/02 30.31% 15.62% 10.36% 7.75% 7.29% 9.8% 4.22% 2.47% 5.25% 1.86%
2026/07/03 29.3% 15.91% 9.4% 12.49% 6.73% 10.32% 2.7% 2.71% 3.82% 1.25%
2026/07/04 28.36% 16.29% 11.32% 12.3% 6.32% 8.85% 2.38% 3.78% 3.33% 2.03%
2026/07/05 32.38% 15.26% 10.95% 7.64% 5.17% 9.7% 3.15% 4.37% 4.19% 2.27%
2026/07/06 28.35% 15.15% 10.69% 10.1% 4.07% 6.12% 4.41% 5.23% 5.1% 2.51%
2026/07/07 27.85% 15.36% 9.84% 14.37% 6.31% 6.21% 3.24% 3.51% 4.63% 1.73%
2026/07/08 31.61% 15.93% 10.52% 7.45% 5.58% 9.18% 5.78% 3.21% 3.72% 1.71%
2026/07/09 29.22% 15.4% 13.94% 9.89% 6.4% 8.27% 4.15% 3.21% 2.75% 1.25%
2026/07/10 30.77% 16.34% 12.66% 10.56% 5.57% 6.66% 2.27% 3.77% 3.79% 1.98%
2026/07/11 27.88% 19.21% 12.38% 7.97% 5.71% 6.68% 3.04% 3.93% 3.73% 1.55%
2026/07/12 27.57% 17.92% 13.95% 9.35% 5.6% 6.02% 3.07% 4.14% 3.85% 1.74%
2026/07/13 30.41% 20.39% 12.44% 7% 5.41% 5.95% 3.72% 5.55% 2.91% 1.44%
2026/07/14 28.8% 17.83% 12.7% 9.52% 7.28% 6.72% 2.6% 5.33% 3.88% 1.44%
2026/07/15 29.92% 18.06% 12.63% 11.67% 7.43% 5.43% 1.7% 3.71% 5.24% 0.96%
2026/07/16 27.34% 16.01% 11.39% 14.31% 10.14% 7.07% 1.69% 1.53% 3.75% 1.62%
2026/07/17 31.14% 15.59% 9.94% 8.75% 11.35% 7.74% 1.15% 4.09% 4.43% 1.57%
2026/07/18 32% 16.13% 9.13% 10.47% 9.47% 8.98% 3.19% 2.46% 2.89% 1.06%
2026/07/19 35.94% 14.14% 7.39% 10.15% 9.69% 8.5% 1.09% 2.51% 4.87% 1.68%
2026/07/20 33.35% 16.66% 8.51% 8.7% 8.17% 5.94% 2.24% 3.63% 6.24% 1.69%
2026/07/21 28.79% 17.84% 12.7% 9.52% 7.28% 6.72% 2.6% 5.33% 3.88% 1.43%
2026/07/22 31.39% 16.96% 9.89% 8.27% 7.37% 7.67% 3.47% 4.19% 3.52% 1.7%
2026/07/23 32.95% 18.35% 11.08% 8.28% 7.34% 7.03% 2.55% 2.95% 3.51% 1.82%
2026/07/24 33.7% 15.84% 8.26% 8.07% 6.67% 4.95% 2.95% 3.17% 3% 0.7%
2026/07/25 30.55% 20.25% 11.2% 7.7% 8.01% 5.83% 2.96% 3.15% 3.97% 1.89%
2026/07/26 31.79% 17.16% 11.27% 9.37% 7.14% 5.89% 2.66% 3.15% 3.64% 1.32%
2026/07/27 30.08% 15.45% 12.18% 9.3% 7.85% 6.5% 1.36% 4.72% 4.96% 1.87%
2026/07/28 30.84% 18.64% 11.01% 10.07% 7.41% 5.43% 2.35% 3.19% 3.07% 2.9%
2026/07/29 33.04% 16.8% 13.18% 10.72% 5.24% 4.87% 1.48% 3.14% 4.97% 1.85%
2026/07/30 30.44% 17.81% 10.08% 11.9% 6.69% 5.46% 1.25% 4.29% 3.8% 1.82%
2026/07/31 29.74% 17.91% 12.95% 10.57% 7.04% 6.9% 3.72% 3.27% 1.81% 1.62%
  • stubhub.com
  • seatgeek.com
  • ticketmaster.com
  • mlb.com
  • gotickets.com
  • vividseats.com
  • viagogo.com
  • tickets-center.com
  • tickpick.com
  • gametime.co

Copyright © Adthena. All rights reserved.

StubHub led July with fluctuating spend, peaking at 35.94% on the 19th. SeatGeek saw a mid-month surge, reaching 20.39% on the 13th. Ticketmaster’s spend dipped mid-month but ended strong at 12.95%. MLB’s spend was steady, peaking at 14.37% on the 7th. GoTickets and VividSeats had modest fluctuations, while Viagogo and Tickets-Center maintained lower shares. TickPick and Gametime had minimal impact, with Gametime’s highest at 2.9% on the 28th.

Market Exposure

Competitor Count for US Media & Entertainment Sports

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/07/01 57
2026/07/02 60
2026/07/03 66
2026/07/04 78
2026/07/05 58
2026/07/06 64
2026/07/07 61
2026/07/08 60
2026/07/09 66
2026/07/10 71
2026/07/11 67
2026/07/12 77
2026/07/13 68
2026/07/14 62
2026/07/15 64
2026/07/16 63
2026/07/17 62
2026/07/18 63
2026/07/19 60
2026/07/20 58
2026/07/21 62
2026/07/22 78
2026/07/23 77
2026/07/24 73
2026/07/25 80
2026/07/26 84
2026/07/27 77
2026/07/28 87
2026/07/29 72
2026/07/30 67
2026/07/31 66

Copyright © Adthena. All rights reserved.

July saw a dynamic shift in advertisers, starting at 57 and peaking at 87. Mid-month fluctuations stabilized, ending at 66.

Campaign Efficiency

Market Loss & Market Gains for US Media & Entertainment Sports

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
stubhub.com 2.42%
seatgeek.com 1.01%
nba.com 0.88%
gotickets.com 0.85%
academy.com 0.14%
viagogo.com -0.43%
mlbshop.com -0.46%
vividseats.com -0.55%
ticketmaster.com -1.19%
mlb.com -2.19%

Copyright © Adthena. All rights reserved.

StubHub surged with a 2.42% click share increase, while MLB.com faced a 2.19% decline.

Campaign Efficiency

US Media & Entertainment Sports Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date stubhub.com seatgeek.com ticketmaster.com gotickets.com mlb.com vividseats.com tickets-center.com viagogo.com gametime.co tickpick.com
2026/07/01 31.94% 14.21% 8.67% 8.79% 5.83% 8.88% 4.75% 3.34% 2.7% 4.37%
2026/07/02 31.89% 14.82% 8.98% 9.15% 5.99% 9.32% 2.98% 4.2% 2.52% 4.22%
2026/07/03 30.8% 15.72% 9.21% 8.65% 7.68% 11.04% 3.15% 2.68% 1.77% 3.21%
2026/07/04 29.5% 15.68% 10.3% 8.01% 9.75% 9.19% 4.14% 2.23% 2.38% 2.87%
2026/07/05 33.93% 14.23% 10.39% 6.62% 6.12% 9.85% 4.55% 2.95% 2.6% 3.79%
2026/07/06 29.56% 14.92% 9.68% 5.45% 8.26% 6.34% 5.3% 4.24% 2.59% 4.66%
2026/07/07 29.64% 14.77% 9% 7.33% 11.09% 6.34% 3.52% 2.96% 1.65% 4.38%
2026/07/08 33.21% 14.85% 9.83% 7.4% 5.46% 9.8% 3.49% 5.57% 1.9% 3.18%
2026/07/09 30.36% 15.32% 12.6% 8.19% 8.42% 8.44% 3.06% 3.87% 1.51% 2.41%
2026/07/10 30.25% 16.4% 12.6% 6.94% 8.6% 7.09% 4.27% 2.07% 2.01% 3.48%
2026/07/11 29.39% 19.07% 11.78% 6.93% 6.52% 6.89% 4.4% 2.87% 1.54% 3.11%
2026/07/12 28.75% 17.33% 13.61% 6.75% 8.07% 6.09% 4.22% 2.98% 1.85% 3.1%
2026/07/13 31.04% 20.04% 11.34% 6% 6.15% 6.23% 6.59% 3.61% 1.64% 2.63%
2026/07/14 29.57% 17.13% 12.37% 8.51% 7.41% 7.29% 6.1% 2.45% 1.53% 3.36%
2026/07/15 31.01% 17.62% 11.96% 9.15% 8.64% 5.93% 3.7% 1.66% 1.16% 3.97%
2026/07/16 28.73% 16.47% 9.85% 11.47% 11.71% 7.54% 1.84% 1.79% 2.1% 3.27%
2026/07/17 31.38% 15.44% 7.71% 13.28% 7.68% 7.63% 4.24% 1.17% 2.1% 4.22%
2026/07/18 33.45% 15.89% 7.9% 11.45% 8.53% 9.14% 2.78% 2.79% 1.13% 2.41%
2026/07/19 36.47% 13.46% 5.85% 11.48% 7.71% 9.18% 2.57% 1% 2.09% 4.61%
2026/07/20 35.05% 15.87% 6.44% 9.62% 6.01% 6.5% 3.96% 2.36% 1.59% 5.29%
2026/07/21 29.57% 17.13% 12.37% 8.51% 7.41% 7.29% 6.1% 2.45% 1.53% 3.36%
2026/07/22 32.18% 16.83% 8.68% 8.57% 7.22% 7.71% 4.07% 3.14% 1.83% 3.1%
2026/07/23 33.44% 18.14% 10.14% 8.59% 6.31% 7.14% 3.25% 2.33% 2% 3.21%
2026/07/24 35.46% 16.21% 7.96% 8.52% 6.39% 5.36% 4.1% 3.13% 0.96% 2.5%
2026/07/25 32.21% 19.25% 9.02% 9.14% 5.85% 6.41% 3.05% 3.02% 2.42% 3.3%
2026/07/26 35.16% 15.79% 9.41% 9.23% 6.83% 6.73% 3.26% 2.45% 1.41% 3.19%
2026/07/27 32.91% 14.42% 10.02% 9.27% 6.22% 6.75% 4.66% 1.31% 2.31% 4.49%
2026/07/28 31.88% 17.61% 10.26% 8.76% 8.18% 6.15% 3.35% 2.11% 3.33% 3.14%
2026/07/29 33.56% 17.18% 11.55% 6.96% 8.23% 5.64% 3.34% 1.4% 2.56% 4.43%
2026/07/30 33.59% 18.6% 8.6% 7.78% 9.26% 5.41% 4.33% 1.14% 2.54% 2.99%
2026/07/31 30.24% 17.61% 11.67% 8% 7.48% 6.58% 3.64% 2.9% 1.59% 1.4%
  • stubhub.com
  • seatgeek.com
  • ticketmaster.com
  • gotickets.com
  • mlb.com
  • vividseats.com
  • tickets-center.com
  • viagogo.com
  • gametime.co
  • tickpick.com

Copyright © Adthena. All rights reserved.

In July 2026, StubHub led with fluctuating impressions, peaking mid-month. SeatGeek and Ticketmaster showed steady growth, while GoTickets and MLB had varied trends. VividSeats and others maintained lower shares. The month ended with StubHub dominant.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Media & Entertainment Sports

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Media & Entertainment Sports - Last month
  1. 1
    MLB.com | The Official Site of Major League Baseball https://www.mlb.com

    Coverage includes audio and video clips, interviews, statistics, schedules and exclusive stories. Official Red Sox Site. Exclusive Promotions. Highlights: Help Center Available, Podcasts Available, Online Tickets Available.

  2. 2
    Store.NBA.com - NBA Shirts as Low as $19.99 https://store.nba.com › official › nba_gear

    Hey NBA Fans! Don't Miss Out On Official Gear From The NBA Store

  3. 3
    San Francisco Giants Tickets https://www.seatgeek.com

    The Official MLB Marketplace — Giants Tickets on SeatGeek, Official MLB Ticket Marketplace. 100% Guaranteed Tickets. SeatGeek...

  4. 4
    Ultimate Fighting Championship - 2026 Single Game Tickets https://www.stubhub.com

    Tickets On Sale Today And Selling Fast, Secure Your Seats Now. USA Tickets 2026

  5. 5
    MLB Baseball Schedule - 2026 MLB Game Schedule https://www.tickets-center.com/

    2026 MLB Game Tickets & Schedule. Secure Resale MLB Baseball Tickets Today. View Huge Inventory with Interactive Seat Maps, Secure...

Copyright © Adthena. All rights reserved.

In the competitive world of sports, MLB.com captivates with exclusive content, while NBA Store entices fans with affordable gear. SeatGeek and StubHub offer guaranteed tickets, emphasizing security and immediacy. Tickets-Center highlights future MLB schedules, ensuring fans plan ahead.

Frequently Asked Questions

Customer Success Stories

Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

Related reports