Why is the UK Media & Entertainment Sports July 2026 Report useful and how should I use it?

Why is the UK Media & Entertainment Sports July 2026 Report useful? Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance. Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that. How to use the UK Media & Entertainment Sports July 2026 Report Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.

How often is the data updated?

Data within the UK Media & Entertainment Sports July 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.

How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google. On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more. We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.

How accurate is the UK Media & Entertainment Sports July 2026 Report?

The UK Media & Entertainment Sports July 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers. Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods. With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments. Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape. Learn more about our data. Learn more about our data accuracy

Does this include mobile, desktop and Google Shopping data?

Yes. The UK Media & Entertainment Sports July 2026 Report aggregates data from across both device types and Google Shopping.

Who is this UK Media & Entertainment Sports July 2026 Report for?

The UK Media & Entertainment Sports July 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.

Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform. With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date. Learn more about Ask Arlo.

UK Media & Entertainment Sports - PPC Market Share Analysis July 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Sports category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Google AI Overview visibility for Media & Entertainment Sports UK

See how often AIOs appear and how search intent is distributed across buying signals.

See more data

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency	Percentage
Frequency	10.6826070189
	89.3173929811

10%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency	Percentage
Frequency	22
	78

22%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent	Distribution
Investigational	0%
Transactional	28%
Navigational	10%
Seasonal	0%
Local	10%
Problem Solving	2%

Market Exposure

Share of Clicks for top 10 UK Media & Entertainment Sports brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

See more data

Share of Clicks - Last month

Share of Clicks - Last month
Domain	Share of clicks
liverpoolfc.com	43.23
virginmedia.com	20.16
formula1.com	8.52
wwf.org.uk	5.86
nowtv.com	2.44
footasylum.com	2.19
ebay.co.uk	2.1
hellotickets.com	1.83
viagogo.co.uk	1.61
nbastore.eu	1.6
others	10.46

liverpoolfc.com - 43.23%
virginmedia.com - 20.16%
formula1.com - 8.52%
wwf.org.uk - 5.86%
nowtv.com - 2.44%
footasylum.com - 2.19%
ebay.co.uk - 2.1%
hellotickets.com - 1.83%
viagogo.co.uk - 1.61%
nbastore.eu - 1.6%
others - 10.46%

In the PPC landscape, Liverpool FC dominates with 43.23% click share, followed by Virgin Media at 20.16%. Others collectively hold 10.46%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 UK Media & Entertainment Sports brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

See more data

Share of Spend - Last Month

Share of Spend - Last Month
Date	nbastore.eu	wwf.org.uk	ebay.co.uk	virginmedia.com	regatta.com	hellotickets.com	nowtv.com	viagogo.co.uk	liverpoolfc.com	footasylum.com
2026/07/01	0%	20.46%	0%	5.54%	0%	8.42%	0.54%	3.98%	53.28%	0%
2026/07/02	0%	3.87%	1.97%	48.96%	0.86%	1.78%	13.95%	2.77%	15.62%	2.84%
2026/07/03	15.6%	2.99%	1.82%	35.12%	0%	1.55%	1%	5.57%	27.91%	1.31%
2026/07/04	0%	5.83%	0.6%	44.22%	0%	1.22%	4.61%	1.87%	35.48%	1.11%
2026/07/05	0%	4.6%	1.11%	54.66%	0%	1.09%	3.46%	0.69%	18.64%	0%
2026/07/06	0%	4.84%	0.55%	56.81%	0%	1.68%	3.69%	0.42%	25.11%	3.74%
2026/07/07	25.33%	10.68%	0.84%	5.69%	0%	2.74%	3.09%	2.58%	35.64%	0.71%
2026/07/08	0%	8.23%	3.23%	61.51%	0%	0.9%	0.44%	3.57%	10.34%	1.24%
2026/07/09	0%	12.46%	6.06%	29.07%	4.33%	1.53%	9.31%	1.36%	16.62%	9.55%
2026/07/10	0%	2.17%	2.5%	42.77%	3.07%	1.36%	5.66%	2.4%	13.3%	3.21%
2026/07/11	0%	8.19%	2.21%	47.25%	0%	1.09%	0.4%	0.52%	31.62%	2.26%
2026/07/12	0%	8.28%	0%	39.48%	1.9%	0.72%	1.26%	1.7%	40.97%	1.96%
2026/07/13	0%	6.95%	3%	63.52%	2.08%	1.22%	1.49%	0.27%	11.41%	0.76%
2026/07/14	0%	6.3%	3.44%	61.02%	2.65%	2.65%	7.29%	3.43%	5.17%	0.69%
2026/07/15	11.86%	8.16%	0.36%	59.98%	4.22%	1.26%	1.11%	3.43%	5.58%	0.74%
2026/07/16	0%	5.04%	0.09%	81.18%	0%	0.78%	2.98%	0.42%	6.39%	0%
2026/07/17	0%	36.49%	0%	11.45%	0%	2.73%	44.18%	1.69%	0%	0%
2026/07/18	0%	45.85%	0%	11.32%	0%	1.92%	0.08%	0.8%	31.32%	0%
2026/07/19	0%	12.11%	0%	33.11%	0%	0.76%	1.99%	5.33%	43.62%	0%
2026/07/20	0%	25.83%	0%	9.5%	0%	5.13%	37.46%	12.71%	0%	0%
2026/07/21	0%	6.26%	3.42%	60.69%	2.63%	2.95%	7.25%	3.41%	5.14%	0.69%
2026/07/22	0%	16.17%	3.69%	24.17%	1.62%	1.81%	0.12%	1.36%	37.72%	1.77%
2026/07/23	0%	9%	3.1%	52.62%	2.84%	1.2%	0.16%	1.96%	16.49%	3.6%
2026/07/24	7.28%	10.18%	0%	66.88%	1.16%	1.02%	2.12%	1.63%	4.22%	0.64%
2026/07/25	0%	14.41%	0.89%	45.64%	0.78%	2.03%	3.27%	2.68%	22.83%	1.71%
2026/07/26	0%	16.24%	4.13%	40.16%	3.18%	1.05%	6.12%	2.37%	11.43%	3.31%
2026/07/27	0%	16.87%	2.27%	8.07%	0%	4.12%	13.43%	0.33%	33.2%	4.67%
2026/07/28	0%	13.99%	0%	23.66%	2.72%	8.78%	5.69%	0.56%	34.84%	0%
2026/07/29	0%	19.73%	0%	13.93%	12.62%	10.04%	17.31%	0.83%	0%	8.73%
2026/07/30	0%	36.09%	11.95%	19.46%	3.62%	3.49%	0.46%	0.68%	0%	3.96%
2026/07/31	29.59%	25.97%	16.12%	9.84%	7.58%	1.65%	0.05%	0.02%	0%	0%

nbastore.eu
wwf.org.uk
ebay.co.uk
virginmedia.com
regatta.com
hellotickets.com
nowtv.com
viagogo.co.uk
liverpoolfc.com
footasylum.com

Liverpoolfc.com saw fluctuating PPC spend, peaking at 53.28% on July 1st. Virginmedia.com dominated mid-month with 81.18% on July 16th. By month’s end, nbastore.eu surged to 29.59%.

Market Exposure

Competitor Count for UK Media & Entertainment Sports

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

See more data

Competitor Count - Last month

Competitor Count - Last month
Date	Competitor Count
2026/07/01	20
2026/07/02	28
2026/07/03	31
2026/07/04	29
2026/07/05	24
2026/07/06	27
2026/07/07	33
2026/07/08	32
2026/07/09	30
2026/07/10	27
2026/07/11	24
2026/07/12	23
2026/07/13	29
2026/07/14	27
2026/07/15	30
2026/07/16	24
2026/07/17	14
2026/07/18	13
2026/07/19	17
2026/07/20	14
2026/07/21	27
2026/07/22	30
2026/07/23	27
2026/07/24	28
2026/07/25	31
2026/07/26	31
2026/07/27	27
2026/07/28	30
2026/07/29	29
2026/07/30	22
2026/07/31	18

July began with 20 advertisers, peaking at 33 on the 7th. Mid-month saw a dip to 13 on the 18th. The month concluded with 18 advertisers, reflecting a dynamic landscape.

Campaign Efficiency

Market Loss & Market Gains for UK Media & Entertainment Sports

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

See more data

Market Loss & Market Gains - Last month

Market Loss & Market Gains - Last month
Name	Market Trend
wwf.org.uk	5.06%
liverpoolfc.com	2.42%
manutd.com	2.33%
hellotickets.com	1.77%
regatta.com	1.29%
theo2.co.uk	-0.34%
nbastore.eu	-0.63%
virginmedia.com	-1.44%
rangers.co.uk	-1.59%
formula1.com	-15.08%

WWF.org.uk surged with a 5.06% click share increase, while Formula1.com plummeted by 15.08%. Liverpoolfc.com and Manutd.com also saw positive gains, contrasting with declines for Rangers.co.uk and Virginmedia.com.

Campaign Efficiency

UK Media & Entertainment Sports Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

See more data

Date	ebay.co.uk	regatta.com	virginmedia.com	hellotickets.com	nowtv.com	viagogo.co.uk	footasylum.com	liverpoolfc.com	kitbag.com	formula1.com
2026/07/01	0%	0%	6.73%	18.74%	0.68%	9.04%	0%	43.87%	0%	0%
2026/07/02	5.72%	2.85%	50.67%	1.8%	9.4%	3.49%	5.69%	7.08%	0.02%	0.07%
2026/07/03	6.01%	0%	39.62%	2.17%	0.59%	7.87%	4.51%	14.96%	0.18%	0%
2026/07/04	1.89%	0%	48.83%	1.31%	3.82%	2.48%	3.63%	18.05%	0.01%	0%
2026/07/05	1.46%	0%	49.14%	1.06%	2.18%	0.62%	0%	7.15%	0%	35.53%
2026/07/06	1.77%	0%	61.17%	2.22%	2.7%	0.58%	8.86%	13.22%	0%	0%
2026/07/07	0.91%	0%	5.95%	5.13%	2.43%	4.79%	3.56%	26.89%	0%	0%
2026/07/08	7.6%	0%	64.37%	0.9%	0.2%	3.78%	3.73%	4.64%	0.01%	0%
2026/07/09	12.47%	12.45%	29.3%	1.33%	5.13%	1.11%	18.67%	7.74%	0.02%	0%
2026/07/10	7.92%	5.28%	47.79%	1.45%	2.86%	3.16%	7.92%	6.56%	0%	0%
2026/07/11	3.98%	0%	59.1%	1.29%	0.26%	0.66%	5.97%	17.81%	0%	0%
2026/07/12	0%	2.49%	55.96%	0.93%	0.83%	2.63%	4.98%	25.52%	0%	0%
2026/07/13	4.52%	6.77%	65.28%	1.22%	0.75%	0.24%	2.26%	5.05%	0%	0.36%
2026/07/14	6.27%	4.17%	62.23%	3.61%	4.44%	3.88%	2.09%	2.33%	0%	0%
2026/07/15	0.77%	8.88%	66.09%	1.21%	0.56%	4.29%	2.22%	2.49%	0.22%	0%
2026/07/16	0.14%	0%	88.24%	0.86%	1.58%	0.42%	0%	3.3%	0.14%	0%
2026/07/17	0%	0%	12.12%	4.31%	60.36%	2.23%	0%	0%	0%	0%
2026/07/18	0%	0%	14.68%	4.17%	0.09%	1.55%	0%	28.76%	0%	0%
2026/07/19	0%	0%	44.46%	1.17%	1.55%	10.5%	0%	34.22%	0%	0%
2026/07/20	0%	0%	8.56%	7.08%	36.77%	27.16%	0%	0%	0%	0%
2026/07/21	6.27%	4.17%	62.23%	3.61%	4.44%	3.88%	2.09%	2.33%	0%	0%
2026/07/22	10.02%	6.52%	31.13%	2.19%	0.1%	1.61%	6.52%	21.88%	0%	0%
2026/07/23	5.78%	5.5%	54.63%	1.16%	0.1%	2.42%	9.17%	8.21%	0%	0%
2026/07/24	0.01%	3.95%	72.81%	1.06%	1%	2.06%	1.97%	2.39%	0%	0%
2026/07/25	2.7%	2.69%	59.03%	2.26%	1.42%	3.25%	5.39%	12.3%	0.04%	0%
2026/07/26	7.53%	5.01%	39.64%	1.13%	4.12%	2.91%	10.02%	5.61%	0%	0%
2026/07/27	4.88%	0%	8.89%	6.89%	13.39%	0.5%	9.75%	21.82%	0%	0%
2026/07/28	0%	1.88%	16.67%	7.38%	2.69%	0.25%	0%	10.53%	51.97%	0%
2026/07/29	0%	14.26%	9.83%	13.83%	13.32%	0.99%	14.26%	0%	0.52%	0%
2026/07/30	23.2%	11.6%	12.31%	3.34%	0.28%	0.64%	11.6%	0%	0%	0%
2026/07/31	29.48%	9.37%	7.67%	1.9%	0.03%	0.02%	0%	0%	0%	0%

ebay.co.uk
regatta.com
virginmedia.com
hellotickets.com
nowtv.com
viagogo.co.uk
footasylum.com
liverpoolfc.com
kitbag.com
formula1.com

In July 2026, Virgin Media dominated with a peak impression share of 88.24% on the 16th. eBay.co.uk surged at month’s end, reaching 29.48% on the 31st. Liverpool FC and Footasylum showed fluctuating trends, while Kitbag spiked on the 28th.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Media & Entertainment Sports

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

See more data

Google Text Ad Copy Insights & Creative Trends for UK Media & Entertainment Sports - Last month

1
Watch For Free https://www.dazn.com › dazn › soccer
Create a Free Account — Watch Masters Football live or on demand with full match replays. Stream Masters Football & more with DAZN. Watch anywhere, anytime. Live & on-demand. Watch on any...
2
Arsenal Tickets 26/27 - Tickets On Sale Now https://www.footballticketnet.com
Looking for Arsenal 26/27 tickets? Secure the best seats online today!
3
Shop the LFC 26/27 Home Kit - Shop Online or the Store App https://store.liverpoolfc.com › adidas › home-kit
Shop the official Liverpool FC adidas home kit. Available for men, women & kids. Get the official LFC 26/27 kit. Available in store, online & on the LFC store app.
4
NOW Day & Month Memberships - Watch On TV, Mobile, Desktop https://www.nowtv.com › now › nfl
Stream World-Class Sport Including Live Football, Cricket, Golf & Every Thrilling F1 Race. Watch Live NFL On NOW With A Sports Membership.
5
Sports TV Packages - Sports Channels From £54.99/m https://www.virginmedia.com
TV & Sports - £54.99/m For 24 Mos. £58.99/m From April 2027. £62.99/m From April 2028. Watch...

In the competitive world of sports entertainment, DAZN entices with free access to live Masters Football, while Football Ticket Net secures Arsenal fans with exclusive ticket sales. Liverpool FC’s home kit shines through official channels, NOW TV offers diverse sports streaming, and Virgin Media presents comprehensive sports TV packages.

Frequently Asked Questions

Why is the UK Media & Entertainment Sports July 2026 Report useful and how should I use it?

Why is the UK Media & Entertainment Sports July 2026 Report useful?

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.

How to use the UK Media & Entertainment Sports July 2026 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
How often is the data updated?

Data within the UK Media & Entertainment Sports July 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.
How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.

On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
How accurate is the UK Media & Entertainment Sports July 2026 Report?

The UK Media & Entertainment Sports July 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.

Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.

Learn more about our data.

Learn more about our data accuracy
Does this include mobile, desktop and Google Shopping data?

Yes. The UK Media & Entertainment Sports July 2026 Report aggregates data from across both device types and Google Shopping.
Who is this UK Media & Entertainment Sports July 2026 Report for?

The UK Media & Entertainment Sports July 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
Can I get a custom report for my brand?

Our search consultants can introduce you to data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the geographies that need monitoring.

Complete the form below to get started.
What is Ask Arlo?

Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform.

With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date.

Learn more about Ask Arlo.

Customer Success Stories

Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

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AIO Frequency

Complex Query Frequency

Search Intent Distribution

Share of Clicks for top 10 UK Media & Entertainment Sports brands

Share of Spend for the top 10 UK Media & Entertainment Sports brands

Competitor Count for UK Media & Entertainment Sports

Market Loss & Market Gains for UK Media & Entertainment Sports

UK Media & Entertainment Sports Share of Impressions

Google Text Ad Copy Insights & Creative Trends for UK Media & Entertainment Sports

Frequently Asked Questions

Why is the UK Media & Entertainment Sports July 2026 Report useful and how should I use it?

Why is the UK Media & Entertainment Sports July 2026 Report useful?

How often is the data updated?

How does Adthena collect this data?

How accurate is the UK Media & Entertainment Sports July 2026 Report?

Does this include mobile, desktop and Google Shopping data?

Who is this UK Media & Entertainment Sports July 2026 Report for?

Can I get a custom report for my brand?

What is Ask Arlo?

Customer Success Stories

Get the full picture

See this data specific to your brand performance

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