Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Theaters & Cinemas category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.
See how often AIOs appear and how search intent is distributed across buying signals.
How often a Google AI overview appears on search terms relevant to this category.
| Frequency | Percentage |
|---|---|
| Frequency | 31.3630389887 |
| 68.6369610113 |
A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.
| Frequency | Percentage |
|---|---|
| Frequency | 40 |
| 60 |
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Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| cinemark.com | 14.59 |
| broadway.com | 12.71 |
| getyourguide.com | 10.94 |
| viator.com | 8.5 |
| amctheatres.com | 7.55 |
| newyorktheatreguide.com | 5.63 |
| gotickets.com | 4.23 |
| cirquedusoleil.com | 3.32 |
| tickets-center.com | 2.31 |
| todaytix.com | 2.16 |
| others | 28.06 |
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In the PPC landscape, ‘others’ dominate with 28.06% click share, while cinemark.com leads individual advertisers at 14.59%. Broadway.com follows with 12.71%, showcasing diverse competition.
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | broadway.com | gotickets.com | getyourguide.com | viator.com | cinemark.com | cirquedusoleil.com | tickets-center.com | newyorktheatreguide.com | ticketsonsale.com | boxofficeticketsales.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/07/01 | 12.05% | 5.27% | 14.8% | 12.06% | 3.54% | 2.28% | 3.21% | 8.3% | 2.2% | 3.47% |
| 2026/07/02 | 11.51% | 6.75% | 14.96% | 11.34% | 4.33% | 2.4% | 4.61% | 7.05% | 2.07% | 4.34% |
| 2026/07/03 | 11.41% | 6.69% | 14.7% | 11.95% | 6.15% | 2.24% | 3.74% | 7.31% | 2.34% | 2.47% |
| 2026/07/04 | 11.53% | 7.54% | 14.41% | 10.1% | 2.68% | 3.12% | 4.32% | 7.21% | 2.1% | 3.47% |
| 2026/07/05 | 19.38% | 4.94% | 12.24% | 9.75% | 2.24% | 2.56% | 2.94% | 11.75% | 1.83% | 2.21% |
| 2026/07/06 | 19.65% | 3.63% | 12.4% | 10.59% | 2.45% | 2.15% | 2.79% | 12.58% | 1.56% | 2.27% |
| 2026/07/07 | 19.77% | 4.94% | 12.5% | 9.72% | 4.65% | 1.94% | 2.91% | 11.77% | 1.31% | 2.47% |
| 2026/07/08 | 10.07% | 5.29% | 18.59% | 13.53% | 3.55% | 4.64% | 3.03% | 5.52% | 1.07% | 2.98% |
| 2026/07/09 | 11.82% | 5.34% | 15.59% | 12.16% | 8.61% | 2.5% | 2.39% | 5.68% | 1.13% | 2.43% |
| 2026/07/10 | 10.34% | 8.38% | 12.18% | 9.28% | 6.26% | 2.77% | 7.11% | 6.01% | 3.5% | 5.33% |
| 2026/07/11 | 8.5% | 9.16% | 13.95% | 10.99% | 3.85% | 4.58% | 5.84% | 4.63% | 3.09% | 3.81% |
| 2026/07/12 | 21.39% | 7.87% | 10.39% | 7.73% | 0% | 2.75% | 6.01% | 12.94% | 2.08% | 2.43% |
| 2026/07/13 | 19.18% | 5.67% | 13% | 9.51% | 2.74% | 3.12% | 5.3% | 9.48% | 2.47% | 2% |
| 2026/07/14 | 18.62% | 7.75% | 11.57% | 7.69% | 3.38% | 3.48% | 5.51% | 8.86% | 3.65% | 1.8% |
| 2026/07/15 | 15.63% | 9.68% | 10.48% | 6.73% | 4.63% | 3.63% | 5.31% | 6.06% | 3.85% | 2.09% |
| 2026/07/16 | 12.2% | 8.79% | 9.58% | 6.37% | 10.69% | 4.23% | 3.6% | 6.87% | 2.79% | 2.2% |
| 2026/07/17 | 9.69% | 10.01% | 9.22% | 8.22% | 2.77% | 7.21% | 3.07% | 6.66% | 4.64% | 2.65% |
| 2026/07/18 | 12.53% | 12.48% | 12.51% | 14.53% | 0.36% | 2.19% | 4.85% | 6.85% | 2.63% | 0.98% |
| 2026/07/19 | 15.86% | 7.96% | 12.39% | 8.89% | 2.18% | 3.43% | 4.31% | 9.26% | 1.7% | 2.44% |
| 2026/07/20 | 12.54% | 6.93% | 16.76% | 18.62% | 0% | 5.19% | 2.35% | 6.64% | 1.02% | 1.26% |
| 2026/07/21 | 18.56% | 7.72% | 11.53% | 7.69% | 3.37% | 3.47% | 5.49% | 8.83% | 3.64% | 1.79% |
| 2026/07/22 | 10.66% | 10.37% | 10.07% | 8.85% | 1.73% | 4.99% | 5.24% | 5.19% | 3.23% | 4.56% |
| 2026/07/23 | 11.65% | 8.52% | 11.93% | 9.15% | 3.6% | 4.45% | 5.74% | 6.76% | 4.19% | 2.11% |
| 2026/07/24 | 11.19% | 8.39% | 15.66% | 11.03% | 1.96% | 3.92% | 4.84% | 6.7% | 2.35% | 2.51% |
| 2026/07/25 | 14.49% | 8.35% | 14.56% | 10.04% | 1.79% | 2.99% | 6.49% | 6.46% | 3.17% | 2.66% |
| 2026/07/26 | 16.82% | 9.96% | 13.36% | 8.6% | 2.96% | 2.9% | 3.8% | 8.43% | 2.59% | 2.11% |
| 2026/07/27 | 15.8% | 8.11% | 14.72% | 10.14% | 2.83% | 2.57% | 4.28% | 8.05% | 3.16% | 1.85% |
| 2026/07/28 | 16.63% | 9.95% | 13.42% | 8.78% | 0.27% | 2.41% | 6.61% | 6.64% | 2.2% | 4.26% |
| 2026/07/29 | 13.21% | 8.17% | 10.85% | 6.74% | 5.33% | 3.53% | 5.9% | 6.66% | 2.8% | 3.85% |
| 2026/07/30 | 14.29% | 9.98% | 11.47% | 4.47% | 0.26% | 3.6% | 6.36% | 7.18% | 2.78% | 1.96% |
| 2026/07/31 | 11.99% | 10.98% | 9.53% | 6.37% | 6.05% | 5.41% | 4.92% | 4.27% | 4.24% | 1.72% |
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Broadway.com led July with fluctuating spend, peaking mid-month. GetYourGuide.com surged early, while Viator.com saw a late spike. Gotickets.com steadily climbed, ending strong. Cinemark.com and CirqueDuSoleil.com had modest gains.
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/07/01 | 158 |
| 2026/07/02 | 157 |
| 2026/07/03 | 166 |
| 2026/07/04 | 174 |
| 2026/07/05 | 153 |
| 2026/07/06 | 162 |
| 2026/07/07 | 141 |
| 2026/07/08 | 145 |
| 2026/07/09 | 146 |
| 2026/07/10 | 168 |
| 2026/07/11 | 162 |
| 2026/07/12 | 150 |
| 2026/07/13 | 155 |
| 2026/07/14 | 159 |
| 2026/07/15 | 155 |
| 2026/07/16 | 156 |
| 2026/07/17 | 147 |
| 2026/07/18 | 144 |
| 2026/07/19 | 144 |
| 2026/07/20 | 141 |
| 2026/07/21 | 159 |
| 2026/07/22 | 175 |
| 2026/07/23 | 186 |
| 2026/07/24 | 178 |
| 2026/07/25 | 179 |
| 2026/07/26 | 173 |
| 2026/07/27 | 165 |
| 2026/07/28 | 167 |
| 2026/07/29 | 179 |
| 2026/07/30 | 173 |
| 2026/07/31 | 177 |
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July saw fluctuating advertiser numbers, peaking at 186 on July 23. The month concluded with a strong presence of 177 advertisers.
Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.
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Broadway.com saw a -1.4% click share drop, while amctheatres.com gained 1.02%. Cinemark.com and gotickets.com also experienced positive growth.
Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.
| Date | getyourguide.com | gotickets.com | cinemark.com | viator.com | broadway.com | tickets-center.com | ticketsonsale.com | newyorktheatreguide.com | amctheatres.com | boxofficeticketsales.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/07/01 | 19.16% | 5.3% | 7.74% | 15.19% | 6.63% | 3.26% | 2.37% | 6.13% | 2.63% | 4.08% |
| 2026/07/02 | 19.4% | 6.69% | 3.19% | 16.15% | 6.45% | 4.6% | 2.41% | 5.59% | 3.15% | 4.91% |
| 2026/07/03 | 17.86% | 6.8% | 5.4% | 15.49% | 6.54% | 3.86% | 2.72% | 5.56% | 4.28% | 2.81% |
| 2026/07/04 | 18.49% | 8.38% | 3.77% | 13.48% | 6.97% | 4.4% | 2.38% | 5.91% | 0.73% | 4.35% |
| 2026/07/05 | 16.62% | 5.81% | 2.73% | 13.82% | 10.16% | 3.23% | 2.08% | 10.36% | 1.08% | 2.77% |
| 2026/07/06 | 16.45% | 4.35% | 3.82% | 14.26% | 10.3% | 3.21% | 2.14% | 10.69% | 3.4% | 3.34% |
| 2026/07/07 | 17.38% | 5.84% | 3.85% | 14.61% | 10.69% | 3.37% | 1.63% | 10% | 1.72% | 3.31% |
| 2026/07/08 | 24.18% | 5.22% | 3.8% | 17.98% | 5.98% | 2.73% | 1.18% | 4.78% | 2.26% | 3.35% |
| 2026/07/09 | 19.65% | 5.39% | 7.96% | 16.15% | 7.14% | 2.6% | 1.36% | 4.53% | 2.84% | 3.49% |
| 2026/07/10 | 15.8% | 9.41% | 4.7% | 11.93% | 5.65% | 7.7% | 4.1% | 4.19% | 1.72% | 5.94% |
| 2026/07/11 | 16.34% | 9% | 7.39% | 14.29% | 5.42% | 5.76% | 3.25% | 3.36% | 6.29% | 3.86% |
| 2026/07/12 | 13.95% | 9.33% | 0% | 11.93% | 11.45% | 6.97% | 2.79% | 10.72% | 1.86% | 3% |
| 2026/07/13 | 16.96% | 6.81% | 3.24% | 12.92% | 11.01% | 5.85% | 3.2% | 7.9% | 3.94% | 2.31% |
| 2026/07/14 | 14.67% | 8.82% | 4.43% | 11.41% | 10.31% | 5.98% | 4.26% | 7.42% | 3.51% | 2% |
| 2026/07/15 | 14.14% | 11.09% | 5.24% | 9.03% | 9.25% | 5.8% | 4.45% | 4.76% | 1.28% | 2.28% |
| 2026/07/16 | 12.65% | 10.5% | 8.93% | 9.67% | 7.33% | 3.83% | 3.6% | 5.7% | 4.17% | 2.3% |
| 2026/07/17 | 12.06% | 11.96% | 4.14% | 10.79% | 5.83% | 3.75% | 5.45% | 5.37% | 1.51% | 3.75% |
| 2026/07/18 | 14.96% | 13.71% | 5.78% | 15.64% | 6.66% | 5.46% | 2.79% | 5.03% | 2.82% | 1.29% |
| 2026/07/19 | 14.53% | 9.27% | 1.8% | 13.2% | 10.03% | 4.97% | 2.37% | 7.92% | 2.63% | 3.19% |
| 2026/07/20 | 19.55% | 7.9% | 0% | 25.03% | 6.89% | 2.67% | 1.37% | 5.47% | 1.49% | 1.61% |
| 2026/07/21 | 14.67% | 8.82% | 4.43% | 11.41% | 10.31% | 5.98% | 4.26% | 7.42% | 3.51% | 2% |
| 2026/07/22 | 12.56% | 11.67% | 3.66% | 12.33% | 6.31% | 5.67% | 3.86% | 4.12% | 1.96% | 4.62% |
| 2026/07/23 | 14.68% | 9.1% | 7.03% | 11.81% | 6.61% | 5.75% | 4.5% | 5.2% | 4.28% | 2.24% |
| 2026/07/24 | 19.69% | 9.19% | 2.78% | 13.74% | 6.38% | 5.22% | 2.88% | 5.32% | 1.02% | 2.84% |
| 2026/07/25 | 16.95% | 8.46% | 4.62% | 12.85% | 7.33% | 6.5% | 3.69% | 5.29% | 4.63% | 2.76% |
| 2026/07/26 | 15.22% | 10.57% | 5.04% | 10.78% | 9.59% | 4.02% | 2.87% | 7.06% | 7.72% | 2.68% |
| 2026/07/27 | 17.8% | 8.6% | 3.19% | 13.22% | 9.41% | 4.72% | 3.22% | 6.69% | 3.11% | 2.07% |
| 2026/07/28 | 16.06% | 10.78% | 4.66% | 11.23% | 9.65% | 6.94% | 2.63% | 6.28% | 0.85% | 4.23% |
| 2026/07/29 | 13.58% | 9.41% | 9.88% | 10.1% | 6.9% | 6.1% | 3.45% | 4.29% | 1.91% | 4.07% |
| 2026/07/30 | 15.65% | 10.93% | 4.44% | 6.51% | 7.64% | 6.35% | 3.29% | 5.47% | 2.38% | 2.49% |
| 2026/07/31 | 12.2% | 11.51% | 10.17% | 8.97% | 6.32% | 4.96% | 4.7% | 3.11% | 3.01% | 1.53% |
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In July 2026, GetYourGuide.com led with fluctuating impressions, peaking at 24.18% on July 8. Viator.com surged to 25.03% on July 20. Cinemark.com ended strong at 10.17% on July 31.
Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.
Find movies out now and new movies coming soon to AMC Theatres. Get tickets and view movie theater showtimes or set a reminder for when tickets go on sale.
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View Event Schedule & Tickets for Concerts & Performing Arts at Hollywood Bowl. See the Hollywood Bowl Schedule & Seating Charts & Buy Your Tickets Today. Events This Week. Superior Seating.
Get official Broadway tickets from the ultimate guide to New York Theatre. Book...
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In the competitive world of theater and cinema, AMC Theatres and Cinemark captivate audiences with enticing showtimes and star-studded casts. Meanwhile, GoTickets and Tickets-Center highlight the allure of the Hollywood Bowl, while New York Theatre Guide offers a gateway to Broadway’s finest.
Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.
Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.
How to use the US Hospitality Theaters & Cinemas July 2026 Report
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