US Hospitality Theaters & Cinemas - PPC Market Share Analysis March 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Theaters & Cinemas category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Theaters & Cinemas – US

Google AI Overview visibility for Hospitality Theaters & Cinemas US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 2.48227740375
97.5177225963
2%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 47
53
47%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 12%
Transactional 19%
Navigational 1%
Seasonal 1%
Local 3%
Problem Solving 0%

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Market Exposure

Share of Clicks for top 10 US Hospitality Theaters & Cinemas brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
broadway.com 13.93
viator.com 8.05
newyorktheatreguide.com 6.75
getyourguide.com 6.68
amctheatres.com 5.77
cinemark.com 4.17
cirquedusoleil.com 3.9
tiqets.com 3.25
klook.com 3.05
gotickets.com 3.03
others 41.42
  • broadway.com - 13.93%
  • viator.com - 8.05%
  • newyorktheatreguide.com - 6.75%
  • getyourguide.com - 6.68%
  • amctheatres.com - 5.77%
  • cinemark.com - 4.17%
  • cirquedusoleil.com - 3.9%
  • tiqets.com - 3.25%
  • klook.com - 3.05%
  • gotickets.com - 3.03%
  • others - 41.42%

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In the PPC landscape, Broadway.com leads with 13.93% click share, followed by Viator at 8.05%. Others dominate with 41.42%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 US Hospitality Theaters & Cinemas brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date broadway.com getyourguide.com viator.com newyorktheatreguide.com vegas.com gotickets.com cirquedusoleil.com klook.com tiqets.com todaytix.com
2026/03/01 16.14% 5.38% 4.54% 10.7% 2.82% 6.65% 2.52% 2% 5.87% 5.63%
2026/03/02 16.94% 4.33% 4.09% 9.34% 2.85% 5.54% 3.49% 3.27% 4.04% 4.92%
2026/03/03 17.66% 4.85% 4.2% 8.85% 3.09% 6.19% 2.3% 4.3% 5.25% 6.01%
2026/03/04 18.1% 6.75% 7.56% 8.65% 2.05% 5.53% 3.49% 3.01% 5.2% 4.36%
2026/03/05 18.62% 8.51% 12.02% 8.75% 2.91% 3.19% 3.83% 3.42% 6.32% 3.36%
2026/03/06 13.96% 8.52% 6.76% 8.66% 3.11% 4.66% 3.33% 5.67% 5.74% 4.25%
2026/03/07 18.04% 6.04% 5.85% 10.25% 3.57% 7.6% 3.13% 2.96% 4.05% 4.34%
2026/03/08 20.51% 6.24% 5.78% 9.58% 3.67% 6.25% 4.66% 3.62% 3.54% 3.63%
2026/03/09 19.99% 7.33% 6.31% 8.58% 4.52% 4.23% 3.41% 3.49% 4.85% 3.5%
2026/03/10 18.75% 6.37% 5.94% 9.06% 5.32% 4.46% 4.35% 4.18% 3.61% 4.46%
2026/03/11 16% 9.03% 8.76% 9.85% 3.1% 5.23% 3.43% 2.37% 2.77% 4.27%
2026/03/12 20.12% 7.05% 6.38% 10.04% 2.42% 2.32% 3.12% 7.33% 6.53% 3.13%
2026/03/13 17.61% 6.69% 10.36% 9.8% 3.12% 3.65% 4.13% 3.76% 8.52% 2.76%
2026/03/14 15.13% 7.27% 8.1% 9.78% 4.52% 3.61% 4.13% 4.18% 4.47% 1.59%
2026/03/15 12.27% 8.5% 9.6% 8.09% 3.74% 3.21% 4.05% 5.22% 6.98% 1.83%
2026/03/16 12.97% 10.13% 7.59% 8.49% 4.14% 4.1% 5.32% 5.06% 3.68% 3.21%
2026/03/17 17.46% 9.51% 9.6% 7.71% 3.64% 3.4% 2.93% 4.91% 3.08% 4.05%
2026/03/18 13.97% 6.84% 7.13% 9.44% 3.25% 4.37% 4.82% 7.04% 6.11% 3.93%
2026/03/19 16.07% 9.42% 8.76% 10.04% 3.44% 3.2% 2.86% 8.3% 3.91% 2.66%
2026/03/20 14.76% 6.51% 6.18% 7.04% 3.05% 5.49% 3.37% 3.74% 7.95% 3.24%
2026/03/21 14.14% 7.22% 7.18% 7.55% 3.85% 5.24% 4.43% 3.98% 6.07% 3.01%
2026/03/22 13.76% 9.96% 8.55% 7.75% 3.4% 3.22% 5.19% 4.62% 1.05% 2.59%
2026/03/23 14.53% 11.57% 10.28% 6.2% 3.2% 3.64% 4.23% 5.72% 2% 1.32%
2026/03/24 15.42% 5.38% 6.5% 8.4% 5.07% 3.8% 2.52% 2.94% 2.14% 3.78%
2026/03/25 20.55% 6.28% 5.99% 11.58% 3.98% 3.37% 2.41% 1.94% 5.61% 2.27%
2026/03/26 16.52% 8.37% 8.51% 8.54% 2.58% 8.79% 3.14% 2.46% 2.3% 2.21%
2026/03/27 18.18% 8.79% 6.42% 8.41% 3.07% 5.86% 3.89% 1.35% 1.19% 3.5%
2026/03/28 23.15% 5.88% 6.27% 8.99% 3.19% 4.21% 3.25% 1.76% 4.08% 4.51%
2026/03/29 20% 9.29% 8.86% 9.55% 5.55% 3.17% 3.6% 1.83% 1.25% 3.32%
2026/03/30 21.99% 7.43% 8.06% 8.91% 4.32% 4.27% 4.7% 3.48% 2.42% 3.29%
2026/03/31 16.22% 9.88% 9.04% 6.37% 5.2% 4.79% 4.41% 2.92% 1.27% 1.18%
  • broadway.com
  • getyourguide.com
  • viator.com
  • newyorktheatreguide.com
  • vegas.com
  • gotickets.com
  • cirquedusoleil.com
  • klook.com
  • tiqets.com
  • todaytix.com

Copyright © Adthena. All rights reserved.

Broadway.com led March with fluctuating spend, peaking at 23.15% on March 28. GetYourGuide.com and Viator.com showed steady growth, while NewYorkTheatreGuide.com maintained consistency. Vegas.com and others had varied performances, ending the month with diverse trends.

Market Exposure

Competitor Count for US Hospitality Theaters & Cinemas

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/03/01 542
2026/03/02 539
2026/03/03 542
2026/03/04 439
2026/03/05 424
2026/03/06 423
2026/03/07 401
2026/03/08 374
2026/03/09 354
2026/03/10 310
2026/03/11 180
2026/03/12 164
2026/03/13 175
2026/03/14 170
2026/03/15 161
2026/03/16 169
2026/03/17 157
2026/03/18 173
2026/03/19 175
2026/03/20 166
2026/03/21 172
2026/03/22 156
2026/03/23 154
2026/03/24 140
2026/03/25 164
2026/03/26 168
2026/03/27 175
2026/03/28 163
2026/03/29 164
2026/03/30 152
2026/03/31 156

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March began with 542 advertisers, peaking early, then steadily declined, reaching 156 by month’s end.

Campaign Efficiency

Market Loss & Market Gains for US Hospitality Theaters & Cinemas

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
cinemark.com 3.04%
nycballet.com 0.88%
abt.org 0.69%
playhousesquare.org 0.38%
metopera.org 0.3%
amctheatres.com -0.63%
newyorktheatreguide.com -0.74%
klook.com -0.77%
viator.com -1.11%
tiqets.com -1.69%

Copyright © Adthena. All rights reserved.

Cinemark.com surged with a 3.04% click share increase, while tiqets.com faced a decline of 1.69%.

Campaign Efficiency

US Hospitality Theaters & Cinemas Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date viator.com getyourguide.com broadway.com newyorktheatreguide.com gotickets.com klook.com vegas.com tickets-center.com tiqets.com todaytix.com
2026/03/01 7.92% 7.92% 8.46% 9.91% 8.21% 2.58% 2.61% 4.32% 5.71% 4.68%
2026/03/02 7.16% 7.71% 8.47% 9.05% 7.18% 3.27% 2.89% 4.13% 4.24% 3.89%
2026/03/03 7.73% 8.12% 8.77% 8.29% 7.44% 4.06% 2.98% 4.02% 4.89% 4.71%
2026/03/04 17.14% 10.92% 7.73% 7.76% 6.36% 3.54% 1.7% 4.53% 4.06% 2.93%
2026/03/05 20.15% 14.97% 8.15% 7.69% 3.83% 3.11% 2.53% 3.31% 5.01% 2.37%
2026/03/06 10.44% 10.63% 6.59% 7.48% 5.5% 5.08% 2.69% 3.58% 5.63% 2.93%
2026/03/07 11.49% 11.54% 8.16% 9.03% 8.77% 2.81% 3.11% 4.37% 4.89% 3.11%
2026/03/08 9.34% 9.65% 9.98% 10.11% 7.52% 4.85% 4% 3.77% 3.76% 3.52%
2026/03/09 10.74% 8.93% 9.77% 9.21% 5.74% 4.03% 4.08% 4.02% 5.8% 3.4%
2026/03/10 9.48% 9.57% 8.56% 8.98% 5.13% 5.45% 4.99% 3.74% 4.14% 3.74%
2026/03/11 16.32% 14.52% 6.38% 8.56% 5.7% 3.48% 2.64% 2.88% 4.08% 2.69%
2026/03/12 13.01% 13.67% 9.09% 9.7% 2.92% 6.63% 2.24% 2.01% 7.6% 2.66%
2026/03/13 18.49% 13.04% 7.28% 8.59% 4.34% 4.7% 3.05% 2.12% 6.57% 1.77%
2026/03/14 14.03% 12.73% 6.26% 8.65% 4.28% 5.34% 3.64% 3.93% 6.18% 1.12%
2026/03/15 15.27% 13.58% 6.26% 7.72% 3.52% 6.08% 3.71% 4.07% 7.58% 1.48%
2026/03/16 12.1% 14.05% 6.64% 8.4% 4.72% 6.4% 4% 4.08% 4.35% 2.55%
2026/03/17 14.66% 13.31% 7.89% 7.34% 3.82% 6.66% 3.41% 2.22% 3.49% 3.06%
2026/03/18 12.77% 12.16% 6.12% 8.52% 5.08% 4.93% 2.97% 3.29% 5.8% 3.03%
2026/03/19 14.57% 14.69% 7.56% 9.18% 3.77% 6.49% 3.31% 1.43% 3.07% 2.13%
2026/03/20 10.97% 10.66% 6.57% 6.6% 6.46% 6.27% 2.87% 4.03% 6.02% 2.48%
2026/03/21 13.34% 12.73% 6.28% 6.53% 5.08% 4.94% 3.35% 4.74% 6.05% 2.21%
2026/03/22 12.91% 12.91% 7.01% 7.52% 3.6% 6.66% 3.04% 3.09% 1.41% 2.02%
2026/03/23 16.14% 15.42% 6.23% 5.76% 3.57% 7.84% 2.75% 2.35% 1.9% 1.24%
2026/03/24 10.6% 8.81% 7.31% 7.85% 4.57% 3.79% 4.82% 3.56% 2.58% 3.07%
2026/03/25 13.76% 14.87% 8.69% 9.93% 3.55% 3.18% 2.98% 2.85% 5.82% 1.87%
2026/03/26 14.23% 12.96% 8.13% 8.17% 8.68% 2.04% 2.2% 3.43% 2.8% 2.06%
2026/03/27 12.19% 13.27% 8.47% 7.32% 7.04% 2.14% 2.76% 5.35% 1.54% 2.39%
2026/03/28 13.97% 13.18% 11.25% 8.36% 4.43% 1.99% 3.26% 4.43% 4.15% 3.15%
2026/03/29 14.52% 12.65% 9.6% 8.63% 3.33% 2.84% 5.82% 3.79% 1.52% 2.32%
2026/03/30 13.57% 11.48% 12.14% 8.81% 4.94% 4.95% 4.08% 3.51% 3.25% 2.12%
2026/03/31 14.57% 14.21% 8.49% 5.48% 5.36% 4.84% 4.71% 3.49% 1.62% 0.92%
  • viator.com
  • getyourguide.com
  • broadway.com
  • newyorktheatreguide.com
  • gotickets.com
  • klook.com
  • vegas.com
  • tickets-center.com
  • tiqets.com
  • todaytix.com

Copyright © Adthena. All rights reserved.

March saw dynamic shifts in PPC impressions. Viator.com peaked mid-month, while getyourguide.com maintained steady growth. Broadway.com and newyorktheatreguide.com fluctuated, ending with moderate shares. Klook.com and vegas.com showed varied trends, finishing with stable impressions.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Hospitality Theaters & Cinemas

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Hospitality Theaters & Cinemas - Last month
  1. 1
    10 Epic Things to do in NYC - What to Do & What to Skip https://destinationlesstravel.com › new-york-city › things-to-do

    Don't waste your time on mediocre activities! Learn about the best things to do in NYC. NYC is full of epic activities from cruises to food festivals and more! Lowest Price Guarantee. Free Cancelation. See Traveler Reviews.

  2. 2
    The Best Things To Do - Must-See Downtown NYC https://www.downtownny.com

    Find the best of Lower Manhattan: Events, dining, attractions & more. City & Local Guides, Events, Shows & Cultural Attractions. Downtown New York. Your Guide To New York. Explore Lower Manhattan.

  3. 3
    Moulin Rouge Paris Tickets - Book Last-Minute Tickets https://www.getyourguide.com › moulinrouge › activities

    Moulin Rouge plans changed? Get free cancelation with a full refund — no questions asked. Take...

  4. 4
    Cirque du Soleil - Las Vegas - Choose From 6 Unique Shows https://www.vegas.com

    Experience The Acrobatic Greatness Of Cirque du Soleil. Choose From 6 Amazing Shows.

  5. 5
    Moulin Rouge Paris Shows - Best 2026's Paris Shows https://www.viator.com › tours-&-tickets › moulin-rouge

    Quick & Easy Purchase Process! Full Refund Available up to 24 Hours Before...

Copyright © Adthena. All rights reserved.

In the bustling world of PPC advertising, five standout text ads capture attention with their unique themes and compelling messaging. “Destinationless Travel” entices with epic NYC activities, promising unforgettable experiences and traveler reviews. “Downtown NYC” highlights Lower Manhattan’s vibrant attractions, positioning itself as the ultimate guide. “GetYourGuide” and “Viator” both focus on the allure of Moulin Rouge, offering flexibility with free cancellations. Meanwhile, “Vegas.com” dazzles with the acrobatic brilliance of Cirque du Soleil, showcasing six unique shows. Each ad masterfully combines excitement, convenience, and cultural richness, drawing in eager travelers.

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