UK Hospitality Theaters & Cinemas - PPC Market Share Analysis November 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Theaters & Cinemas category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Theaters & Cinemas – UK

Google AI Overview visibility for Hospitality Theaters & Cinemas UK

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 19.3295890801
80.6704109199
19%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 52
48
52%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 24%
Transactional 19%
Navigational 0%
Seasonal 0%
Local 19%
Problem Solving 2%

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Market Exposure

Share of Clicks for top 10 UK Hospitality Theaters & Cinemas brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
londontheatre.co.uk 24.98
londontheatredirect.com 18.94
london-theater-tickets.com 8.22
todaytix.com 5.82
shakespearesglobe.com 4.13
londonboxoffice.co.uk 3.88
barbican.org.uk 3.09
birminghamhippodrome.com 2.58
hollywoodbowl.co.uk 2.3
lovetheatre.com 2.1
others 23.96
  • londontheatre.co.uk - 24.98%
  • londontheatredirect.com - 18.94%
  • london-theater-tickets.com - 8.22%
  • todaytix.com - 5.82%
  • shakespearesglobe.com - 4.13%
  • londonboxoffice.co.uk - 3.88%
  • barbican.org.uk - 3.09%
  • birminghamhippodrome.com - 2.58%
  • hollywoodbowl.co.uk - 2.3%
  • lovetheatre.com - 2.1%
  • others - 23.96%

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In the competitive landscape of theater PPC, londontheatre.co.uk leads with 24.98% click share. Others collectively hold 23.96%, while londontheatredirect.com captures 18.94%. The remaining advertisers share the rest.

Market Exposure

Share of Spend for the top 10 UK Hospitality Theaters & Cinemas brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date londontheatre.co.uk londontheatredirect.com london-theater-tickets.com londonboxoffice.co.uk todaytix.com lovetheatre.com ticketmaster.co.uk thebookofmormonmusical.com shakespearesglobe.com atgtickets.com
2025/11/01 25.16% 19.44% 12.67% 5.37% 5.5% 2.12% 2.18% 1.68% 1.68% 1.48%
2025/11/02 23.47% 19.26% 12.95% 5.7% 5.65% 2.25% 2.25% 1.6% 1.76% 1.69%
2025/11/03 23.64% 20.08% 13.68% 4.54% 5.42% 1.97% 3.18% 2.09% 1.92% 1.83%
2025/11/04 24.08% 20.13% 12.93% 4.92% 5.77% 2.5% 1.84% 2.04% 1.47% 1.61%
2025/11/05 25.6% 19.36% 12.37% 5.6% 5.77% 2.55% 2.25% 1.71% 1.53% 1.32%
2025/11/06 24.17% 19.66% 13.33% 4.99% 4.97% 2.14% 3.19% 1.99% 1.55% 1.26%
2025/11/07 24.72% 18.32% 15.28% 5.16% 5.34% 2.44% 2.19% 1.81% 1.68% 1.52%
2025/11/08 25.56% 19.49% 14.49% 5.12% 4.47% 2.74% 2.9% 1.34% 1.51% 1.62%
2025/11/09 27.27% 18.34% 13.78% 3.97% 5.3% 3.33% 1.63% 1.76% 1.64% 1.22%
2025/11/10 23.74% 19.91% 13.54% 6% 5.4% 4.8% 1.18% 1.56% 1.83% 1.92%
2025/11/11 22.94% 17.96% 13.85% 5.39% 5.98% 6.14% 1.3% 1.73% 1.23% 1.18%
2025/11/12 24.49% 18.35% 12.55% 5.21% 5.7% 5.46% 1.74% 2.12% 1.26% 1.12%
2025/11/13 23.8% 18.76% 10.95% 5.58% 5.51% 4.3% 1.83% 2.36% 1.34% 1.8%
2025/11/14 24.19% 20.46% 11.45% 5.93% 5.62% 3.46% 1.79% 2.56% 1.66% 1.56%
2025/11/15 22.88% 20.04% 11.42% 6.53% 4.88% 4.22% 1.46% 2.27% 1.24% 1.69%
2025/11/16 26.23% 18% 10.31% 5.1% 6.19% 3.83% 1.32% 2.2% 1.41% 1.31%
2025/11/17 25.43% 20.43% 12.29% 5.71% 5.84% 2.58% 1.48% 2.5% 1.33% 1.21%
2025/11/18 23.06% 20.78% 11.32% 5.15% 6.21% 2.33% 2.99% 2.32% 1.38% 1.55%
2025/11/19 23.54% 20.18% 11.24% 4.67% 6.54% 2.36% 2.71% 2.19% 1.46% 1.16%
2025/11/20 22.26% 21.11% 11.94% 4.94% 6.75% 2.38% 2.45% 1.79% 1.44% 1.17%
2025/11/21 22.4% 21.38% 11.52% 4% 6.23% 3.02% 2.03% 1.51% 1.67% 1.15%
2025/11/22 25.7% 22.31% 9.85% 3.48% 5.83% 3.02% 2.47% 1.72% 1.38% 0.84%
2025/11/23 24.59% 20.78% 12.12% 5% 6.08% 2.96% 1.86% 1.81% 1.6% 1.45%
2025/11/24 26.77% 21.83% 10.65% 5.3% 6.45% 3.49% 1.57% 1.73% 0.86% 1.48%
2025/11/25 25.96% 20.06% 9.8% 6.7% 7.6% 2.01% 1.71% 1.99% 0.76% 1.36%
2025/11/26 27.01% 21.8% 10.53% 5.69% 6.84% 1.3% 1.49% 1.21% 1.69% 1.18%
2025/11/27 27.83% 20.09% 9.4% 4.91% 6.93% 1.61% 1.4% 1.54% 1.43% 1.51%
2025/11/28 28.89% 20.57% 9.07% 4.72% 6.76% 1.64% 1.84% 1.62% 1.3% 1.07%
2025/11/29 26.03% 21.99% 8.71% 5.46% 7.28% 2.35% 1.4% 2.32% 1.62% 0.85%
2025/11/30 26.32% 22.45% 7.98% 6.25% 5.87% 2.44% 1.55% 1.53% 1.22% 1.16%
  • londontheatre.co.uk
  • londontheatredirect.com
  • london-theater-tickets.com
  • londonboxoffice.co.uk
  • todaytix.com
  • lovetheatre.com
  • ticketmaster.co.uk
  • thebookofmormonmusical.com
  • shakespearesglobe.com
  • atgtickets.com

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In November 2025, londontheatre.co.uk led PPC spend, peaking at 28.89% on the 28th. London-theater-tickets.com saw a decline, ending at 7.98%. Todaytix.com showed growth, closing at 5.87%.

Market Exposure

Competitor Count for UK Hospitality Theaters & Cinemas

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2025/11/01 160
2025/11/02 158
2025/11/03 153
2025/11/04 161
2025/11/05 154
2025/11/06 154
2025/11/07 150
2025/11/08 161
2025/11/09 153
2025/11/10 146
2025/11/11 148
2025/11/12 149
2025/11/13 155
2025/11/14 142
2025/11/15 144
2025/11/16 150
2025/11/17 145
2025/11/18 141
2025/11/19 144
2025/11/20 147
2025/11/21 143
2025/11/22 152
2025/11/23 145
2025/11/24 143
2025/11/25 141
2025/11/26 143
2025/11/27 142
2025/11/28 134
2025/11/29 147
2025/11/30 142

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November began with 160 advertisers, fluctuating throughout the month, peaking at 161 twice. The month concluded with a decrease, ending at 142 advertisers.

Campaign Efficiency

Market Loss & Market Gains for UK Hospitality Theaters & Cinemas

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
londontheatredirect.com 1.26%
todaytix.com 1.18%
barbican.org.uk 0.51%
southbankcentre.co.uk 0.44%
wmc.org.uk 0.44%
nationaltheatre.org.uk -0.32%
shakespearesglobe.com -0.51%
hollywoodbowl.co.uk -0.53%
lovetheatre.com -0.75%
london-theater-tickets.com -1.5%

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LondonTheatreDirect.com and TodayTix.com surged in click share, while London-Theater-Tickets.com and LoveTheatre.com experienced notable declines.

Campaign Efficiency

UK Hospitality Theaters & Cinemas Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date londontheatredirect.com londontheatre.co.uk london-theater-tickets.com londonboxoffice.co.uk todaytix.com lovetheatre.com barbican.org.uk shakespearesglobe.com ticketmaster.co.uk getyourguide.com
2025/11/01 20.97% 19.26% 17.61% 6.81% 5.45% 2.46% 1.18% 1.8% 2% 1.33%
2025/11/02 19.95% 17.23% 17.61% 6.95% 5.85% 2.61% 1.35% 1.99% 2.08% 1.2%
2025/11/03 21.44% 17.29% 18.97% 5.33% 5.37% 2.06% 1.3% 2.17% 3.01% 1.46%
2025/11/04 20.67% 17.8% 17.85% 6.13% 5.7% 2.72% 0.98% 1.62% 1.68% 1.54%
2025/11/05 20.39% 19.17% 16.85% 6.85% 6.17% 2.65% 0.57% 1.74% 2.08% 1.37%
2025/11/06 20.17% 18.02% 18.15% 6.23% 5.02% 2.08% 1.51% 1.72% 3.08% 1.38%
2025/11/07 18.63% 17.95% 20.64% 6.1% 5% 2.66% 1.02% 1.87% 1.86% 1.98%
2025/11/08 20.46% 18.84% 19.53% 6.23% 4.35% 2.82% 1.95% 1.63% 2.68% 1.28%
2025/11/09 19.5% 20.49% 19.33% 4.89% 5.02% 3.6% 1.57% 1.85% 1.66% 1.69%
2025/11/10 20.98% 17.39% 18.37% 7.19% 5.05% 5.2% 0.59% 2.02% 1.11% 1.48%
2025/11/11 19.05% 17.01% 18.56% 5.93% 5.48% 6.69% 0.98% 1.32% 1.1% 1.84%
2025/11/12 19.21% 17.75% 17.41% 6.36% 5.57% 5.9% 0.76% 1.44% 1.56% 1.48%
2025/11/13 19.97% 17.8% 15.42% 6.98% 5.19% 4.93% 2.29% 1.56% 1.67% 1.53%
2025/11/14 21.95% 18.18% 15.77% 7.25% 5.64% 3.65% 1.67% 1.87% 1.56% 1.25%
2025/11/15 21.39% 17.22% 15.62% 7.63% 4.76% 5.14% 2.93% 1.36% 1.34% 1.22%
2025/11/16 18.93% 20.23% 14.59% 5.97% 5.84% 4.43% 1.52% 1.62% 1.2% 1.47%
2025/11/17 21.99% 19.02% 16.84% 6.76% 5.54% 3% 0.97% 1.52% 1.37% 1.77%
2025/11/18 22.66% 17.3% 15.91% 6.34% 5.94% 2.75% 1.07% 1.59% 2.54% 1.74%
2025/11/19 22.02% 17.21% 15.68% 5.52% 6.25% 2.9% 1.78% 1.68% 2.41% 1.91%
2025/11/20 22.09% 16.43% 15.91% 5.98% 6.43% 2.61% 2.6% 1.6% 2.15% 1.19%
2025/11/21 22.55% 16.26% 16.29% 5.1% 5.68% 3.51% 2.06% 1.78% 1.61% 1.18%
2025/11/22 24.13% 19.11% 13.93% 4.27% 6.05% 3.54% 2.69% 1.6% 2.28% 1.25%
2025/11/23 22.07% 17.9% 16.65% 5.66% 5.72% 3.3% 2.58% 1.73% 1.73% 1.16%
2025/11/24 23.48% 19.93% 15.29% 6.23% 6.05% 4% 0.77% 0.94% 1.41% 1.42%
2025/11/25 22.02% 19.51% 14.03% 8.27% 7.05% 2.22% 0.67% 0.88% 1.41% 1.34%
2025/11/26 23.62% 19.92% 14.92% 6.84% 6.4% 1.55% 1.73% 1.97% 1.25% 1.29%
2025/11/27 21.91% 21.58% 13.56% 5.81% 6.63% 1.8% 1.74% 1.64% 1.36% 0.98%
2025/11/28 22.49% 22.07% 13.03% 6.04% 6.51% 2.07% 0.79% 1.5% 1.58% 0.97%
2025/11/29 23.9% 19.81% 12.41% 6.92% 6.76% 2.48% 1.76% 1.82% 1.23% 1.2%
2025/11/30 24.24% 20.02% 11.62% 7.7% 5.38% 2.82% 2.02% 1.37% 1.37% 1.34%
  • londontheatredirect.com
  • londontheatre.co.uk
  • london-theater-tickets.com
  • londonboxoffice.co.uk
  • todaytix.com
  • lovetheatre.com
  • barbican.org.uk
  • shakespearesglobe.com
  • ticketmaster.co.uk
  • getyourguide.com

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In November 2025, londontheatredirect.com led with a steady rise, peaking at 24.24%. Londontheatre.co.uk showed fluctuations, ending at 20.02%. London-theater-tickets.com declined, finishing at 11.62%. Londonboxoffice.co.uk and todaytix.com saw moderate gains, closing at 7.7% and 5.38%, respectively. Lovetheatre.com and barbican.org.uk had minor increases, while shakespearesglobe.com and ticketmaster.co.uk remained stable. Getyourguide.com ended slightly higher at 1.34%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Hospitality Theaters & Cinemas

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for UK Hospitality Theaters & Cinemas - Last month
  1. 1
    All London West End Shows https://www.london-theater-tickets.com › westend › show

    London Theatre Musicals — Secure your seats online with interactive seat map with live availability from box office. Watch your favourite musicals shows at best prices in London. Book your tickets online now.

  2. 2
    All London shows https://www.londonboxoffice.co.uk

    All London Shows — Read reviews and buy tickets for London shows with London Box Office. We offer a secure online booking service, speedy delivery of your tickets, and excellent customer service. We offer a secure online booking...

  3. 3
    West End Theatre Shows 2025 | London Musicals Tickets https://www.londontheatre.co.uk › london-theatre › tickets

    Find the Best London Theatre Ticket Deals. Choose from Award-Winning Productions. Book now

  4. 4
    Official West End Tickets https://www.londontheatredirect.com

    Last Minute Theatre Tickets — Haven't got any plans tonight? Let's change that. Last minute theatre tickets available. Grab last minute tickets to the West Ends hottest shows. Book before they're gone! Best-Selling Shows.

  5. 5
    The Phantom of the Opera - Tickets From £25 https://uk.thephantomoftheopera.com › book-now

    Experience the legendary Andrew Lloyd Webber musical. Tickets from £25. Experience the iconic West End spectacular at His Majesty's Theatre.

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In the vibrant world of London’s West End, top advertisers like london-theater-tickets.com and londonboxoffice.co.uk captivate audiences with promises of secure online bookings and interactive seat maps. Meanwhile, londontheatredirect.com entices with last-minute ticket deals, while thephantomoftheopera.com offers iconic experiences starting at just £25.

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