UK Hospitality Theaters & Cinemas - PPC Market Share Analysis July 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Theaters & Cinemas category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Theaters & Cinemas – UK

Google AI Overview visibility for Hospitality Theaters & Cinemas UK

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 35.5807270525
64.4192729475
35%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 36
64
36%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 7%
Transactional 11%
Navigational 15%
Seasonal 0%
Local 11%
Problem Solving 1%

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Market Exposure

Share of Clicks for top 10 UK Hospitality Theaters & Cinemas brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
shakespearesglobe.com 10.61
getyourguide.com 10.39
londontheatredirect.com 10.2
viator.com 8.76
londontheatre.co.uk 8.52
todaytix.com 5.35
london-theater-tickets.com 5.22
birminghamhippodrome.com 4.43
londonboxoffice.co.uk 3.34
tiqets.com 2.91
others 30.27
  • shakespearesglobe.com - 10.61%
  • getyourguide.com - 10.39%
  • londontheatredirect.com - 10.2%
  • viator.com - 8.76%
  • londontheatre.co.uk - 8.52%
  • todaytix.com - 5.35%
  • london-theater-tickets.com - 5.22%
  • birminghamhippodrome.com - 4.43%
  • londonboxoffice.co.uk - 3.34%
  • tiqets.com - 2.91%
  • others - 30.27%

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In the theater and cinema PPC landscape, “others” dominate with 30.27% click share, while shakespearesglobe.com leads individual advertisers at 10.61%.

Market Exposure

Share of Spend for the top 10 UK Hospitality Theaters & Cinemas brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date getyourguide.com viator.com londontheatre.co.uk londontheatredirect.com london-theater-tickets.com shakespearesglobe.com tiqets.com groupon.co.uk londonboxoffice.co.uk todaytix.com
2026/07/01 14.3% 14.54% 8.01% 11.8% 5.03% 3.51% 5.81% 2.48% 4.87% 4.59%
2026/07/02 15.8% 15.95% 6.99% 9.84% 5.55% 2.09% 6.35% 3.33% 4.91% 3.74%
2026/07/03 13.45% 10.6% 8.38% 10.78% 6.68% 3.2% 5.69% 2.49% 5.45% 4.92%
2026/07/04 12.6% 12.61% 9.09% 10.14% 8.22% 3.43% 5.38% 4.02% 5.18% 4.47%
2026/07/05 13.84% 14.83% 7.99% 9% 7.04% 3.03% 5.13% 5.87% 4.06% 3.95%
2026/07/06 14.43% 13.23% 8.75% 11.02% 8.72% 2.91% 5.22% 3.92% 3.7% 3.99%
2026/07/07 15.4% 13.41% 8.13% 10.46% 8.18% 2.81% 4.19% 5.27% 3.7% 4.53%
2026/07/08 16.44% 18.6% 6.6% 9.94% 7.37% 3.24% 5.46% 3.94% 3.57% 4.2%
2026/07/09 17.25% 15.8% 6.07% 9.94% 6.92% 3.16% 5.19% 4.57% 3.48% 4.27%
2026/07/10 11.8% 11.28% 8.42% 12.58% 9.51% 3.43% 4.18% 2.74% 6.36% 5%
2026/07/11 11.29% 13.37% 8.94% 10.32% 8.02% 3.78% 3.73% 4.66% 6.13% 5.06%
2026/07/12 13.12% 12.68% 9% 10.9% 7.9% 3.26% 3.99% 2.89% 6.08% 4.64%
2026/07/13 13.63% 14.24% 9.17% 10.03% 8.06% 3.32% 4.32% 2.68% 4.85% 4.64%
2026/07/14 13.56% 13.88% 8.66% 11.14% 8.35% 2.44% 3.7% 2.27% 5.25% 5.06%
2026/07/15 14.65% 11.93% 9.88% 10.52% 8.21% 3.65% 3.02% 2.47% 4.22% 4.8%
2026/07/16 10.14% 11.83% 10.37% 12.78% 6.32% 4.23% 3.35% 3.54% 5.01% 5.06%
2026/07/17 14.72% 13.47% 9.04% 10.57% 6.09% 4.29% 4.93% 2.49% 3.72% 5.42%
2026/07/18 14.25% 13.52% 7.9% 11.04% 6.28% 4.48% 5.81% 1.99% 4.23% 4.82%
2026/07/19 9.68% 8.83% 11.01% 14.33% 8.16% 4.84% 2.77% 0.29% 5.93% 5.62%
2026/07/20 14.17% 17.33% 8.6% 9.28% 6.68% 3.25% 4.85% 5.38% 4.04% 3.34%
2026/07/21 13.65% 13.83% 8.63% 11.1% 8.32% 2.43% 3.69% 2.26% 5.23% 5.07%
2026/07/22 12.78% 12.37% 9.27% 10.91% 7.49% 4.32% 3.8% 3.07% 5.13% 4.71%
2026/07/23 14.54% 12.78% 9.93% 11.2% 7.92% 4.53% 3.48% 3.04% 4.26% 4.46%
2026/07/24 14.58% 13.68% 8.64% 10.94% 8.34% 3% 4.98% 2.03% 3.89% 4.85%
2026/07/25 11.61% 12.48% 9.32% 11.89% 8.3% 4.43% 3.61% 2.82% 4.48% 4.81%
2026/07/26 13.63% 12.48% 9.04% 10.9% 8.34% 4.34% 3.28% 2.26% 4.97% 4.78%
2026/07/27 14.79% 14.72% 9.25% 9.02% 6.87% 2.45% 4.29% 2.61% 4.82% 4.18%
2026/07/28 10.48% 10.62% 10.52% 10.02% 8.52% 3.34% 3.78% 2.38% 6.65% 4.86%
2026/07/29 15.93% 17.15% 8.22% 7.65% 6.01% 4.49% 5.73% 3.41% 4.69% 2.61%
2026/07/30 19.2% 13.16% 7.88% 8.18% 6.13% 5.03% 4% 3.41% 4.18% 2.83%
2026/07/31 19.9% 13.18% 8.98% 8.64% 6.51% 4.64% 4.62% 4.18% 3.77% 3.2%
  • getyourguide.com
  • viator.com
  • londontheatre.co.uk
  • londontheatredirect.com
  • london-theater-tickets.com
  • shakespearesglobe.com
  • tiqets.com
  • groupon.co.uk
  • londonboxoffice.co.uk
  • todaytix.com

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In July 2026, GetYourGuide’s PPC spend share fluctuated, peaking at 19.9% on the 31st. Viator saw a high of 18.6% on the 8th. LondonTheatre.co.uk maintained steady growth, while Groupon.co.uk experienced a significant dip mid-month.

Market Exposure

Competitor Count for UK Hospitality Theaters & Cinemas

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/07/01 106
2026/07/02 112
2026/07/03 110
2026/07/04 119
2026/07/05 115
2026/07/06 119
2026/07/07 114
2026/07/08 100
2026/07/09 99
2026/07/10 114
2026/07/11 123
2026/07/12 121
2026/07/13 120
2026/07/14 115
2026/07/15 116
2026/07/16 107
2026/07/17 105
2026/07/18 96
2026/07/19 113
2026/07/20 99
2026/07/21 115
2026/07/22 120
2026/07/23 119
2026/07/24 114
2026/07/25 113
2026/07/26 122
2026/07/27 120
2026/07/28 130
2026/07/29 111
2026/07/30 103
2026/07/31 99

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July saw fluctuating advertiser numbers, peaking at 130 on July 28. The month concluded with a dip to 99.

Campaign Efficiency

Market Loss & Market Gains for UK Hospitality Theaters & Cinemas

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
shakespearesglobe.com 1.75%
birminghamhippodrome.com 0.96%
londontheatre.co.uk 0.58%
wickedthemusical.co.uk 0.32%
lovetheatre.com 0.28%
thephantomoftheopera.com -0.56%
todaytix.com -0.56%
viator.com -0.57%
londontheatredirect.com -0.64%
hollywoodbowl.co.uk -1.17%

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Shakespearesglobe.com soared with a 1.75 increase, while hollywoodbowl.co.uk dropped by 1.17. Birminghamhippodrome.com rose by 0.96, contrasting londontheatredirect.com’s 0.64 decline.

Campaign Efficiency

UK Hospitality Theaters & Cinemas Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date getyourguide.com viator.com london-theater-tickets.com londontheatredirect.com londontheatre.co.uk shakespearesglobe.com londonboxoffice.co.uk groupon.co.uk tiqets.com todaytix.com
2026/07/01 16.38% 15.79% 5.74% 10.58% 5.82% 4.24% 5.11% 2.06% 5.47% 4.54%
2026/07/02 18.71% 17.06% 5.96% 8.14% 4.4% 2.84% 5.16% 2.74% 6.5% 3.43%
2026/07/03 15.62% 12.75% 7.36% 9.15% 5.53% 3.77% 5.74% 2.03% 5.62% 4.42%
2026/07/04 13.67% 13.52% 9.1% 9.11% 6.43% 4.06% 5.48% 3.54% 5.26% 4.45%
2026/07/05 15.09% 16.34% 7.83% 8.27% 5.8% 3.65% 4.24% 5.03% 4.9% 4.04%
2026/07/06 15.41% 15.04% 9.66% 9.55% 5.97% 3.26% 3.81% 3.27% 4.72% 3.84%
2026/07/07 16.76% 15.37% 8.93% 9.04% 5.24% 3.49% 3.9% 4.35% 4.2% 4.03%
2026/07/08 18.08% 19.38% 8.17% 8.87% 4.66% 3.98% 4.09% 3.5% 5.43% 3.8%
2026/07/09 18.87% 17.84% 7.87% 8.61% 4.33% 3.53% 3.77% 3.76% 4.78% 4.07%
2026/07/10 13.63% 13.79% 10.81% 9.88% 5.61% 3.69% 6.67% 2.55% 3.59% 4.51%
2026/07/11 14.08% 13.48% 8.9% 8.62% 6.01% 4.58% 6.72% 3.98% 3.78% 4.61%
2026/07/12 14.62% 14.18% 9.01% 9.05% 5.96% 3.91% 6.51% 2.43% 3.74% 4.33%
2026/07/13 15.28% 15.01% 9.15% 8.36% 5.89% 3.94% 4.77% 2.42% 4.22% 4.56%
2026/07/14 15.27% 15.18% 9.55% 9.54% 6.09% 2.82% 5.28% 2.02% 3.55% 4.82%
2026/07/15 17.07% 13% 8.91% 8.79% 6.39% 4.41% 4.06% 2.18% 3.15% 4.4%
2026/07/16 12.51% 12.91% 7.59% 11.51% 7.14% 5.43% 5.49% 3.32% 2.62% 4.36%
2026/07/17 17.16% 15.85% 7.13% 8.71% 6.15% 5.34% 3.84% 2.19% 4.56% 4.83%
2026/07/18 17.41% 15.5% 7.83% 9.05% 5.04% 5.44% 4.46% 1.89% 5.65% 4.73%
2026/07/19 13.09% 10.59% 9.34% 11.34% 6.92% 5.62% 5.77% 0.46% 3.36% 5.1%
2026/07/20 18.54% 17.99% 7.48% 7.42% 5.75% 3.92% 3.87% 4.49% 5.87% 3.18%
2026/07/21 15.27% 15.18% 9.55% 9.54% 6.09% 2.82% 5.28% 2.02% 3.55% 4.82%
2026/07/22 14.73% 13.58% 8.55% 9.5% 6.05% 5.18% 5.19% 2.64% 3.89% 4.28%
2026/07/23 16.27% 14.21% 9.36% 9.41% 6.39% 5.22% 4.32% 2.74% 3.91% 4.12%
2026/07/24 16.91% 15.24% 9.47% 9.05% 6.13% 3.81% 3.96% 1.98% 4.78% 4.49%
2026/07/25 12.8% 13.77% 9.97% 10.59% 6.51% 5.52% 4.76% 2.59% 3.26% 4.08%
2026/07/26 14.88% 13.88% 9.22% 9.48% 6.26% 5.14% 4.63% 1.96% 2.94% 4.48%
2026/07/27 17.36% 16.24% 8.03% 7.37% 6.36% 3.12% 5.13% 2.27% 4.17% 3.8%
2026/07/28 12.61% 11.94% 9.55% 8.25% 7.23% 4.03% 6.94% 2.28% 3.81% 4.54%
2026/07/29 18.48% 18.42% 6.87% 6.81% 5.98% 5.26% 4.67% 2.94% 5.53% 2.36%
2026/07/30 20.51% 14.92% 7.54% 6.99% 5.74% 6.42% 4.7% 2.88% 3.56% 2.72%
2026/07/31 23.21% 15.18% 7.46% 7.15% 5.92% 5.24% 4.17% 3.98% 3.91% 3.24%
  • getyourguide.com
  • viator.com
  • london-theater-tickets.com
  • londontheatredirect.com
  • londontheatre.co.uk
  • shakespearesglobe.com
  • londonboxoffice.co.uk
  • groupon.co.uk
  • tiqets.com
  • todaytix.com

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In July 2026, GetYourGuide.com saw a steady rise, peaking at 23.21% on the 31st. Viator.com fluctuated, ending at 15.18%. London-Theater-Tickets.com and LondonTheatreDirect.com showed consistent mid-range shares. Groupon.co.uk and Tiqets.com had lower shares, while TodayTix.com experienced a decline, closing at 3.24%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Hospitality Theaters & Cinemas

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for UK Hospitality Theaters & Cinemas - Last month
  1. 1
    All London West End Shows | Last Minute Theatre Tickets https://www.london-theater-tickets.com

    London Musical tickets selling out fast. Exclusive offers & discounts on West End tickets. Get last minute availability, exclusive offers, preferred seats on London Musical tickets. Shows: The Lion King, Six, Mamma Mia, The Play That Goes Wrong, Aladdin.

  2. 2
    All London Shows https://www.londonboxoffice.co.uk

    Performances in London — Read reviews and buy tickets for London shows with London Box Office. We offer a secure online booking service, speedy delivery of your tickets, and excellent customer service.

  3. 3
    Official West End Tickets - Wide Range Of Must-See Shows https://www.londontheatredirect.com

    See the hottest shows in London's West End, from spectacular musicals to gripping plays! Discover a range of dazzling shows in London - get ready for an unforgettable experience! Top West End Shows.

  4. 4
    Shakespeare's Globe Theatre Season 2026 - Summer 2026 Globe... https://www.lovetheatre.com

    Back for another fantastic season, Summer 2026 at Shakespeare’s Globe Theatre celebrates all that unites us: story, laughter, tears, nature and theatre.

  5. 5
    Shakespeare's Globe Theatre - What's On - Plays & Shows https://www.seatplan.com › shakespeare › globe-theatre

    See Shakespeare plays performed in the original open air Globe Theatre in London. Find the...

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In the vibrant world of London’s theater scene, top advertisers captivate audiences with enticing offers and unique experiences. London Theater Tickets highlights last-minute deals and exclusive discounts on popular musicals like “The Lion King” and “Mamma Mia.” London Box Office emphasizes secure bookings and excellent customer service, while London Theatre Direct promises unforgettable experiences with a wide range of must-see shows. Love Theatre and SeatPlan celebrate Shakespeare’s Globe Theatre, inviting audiences to enjoy the timeless magic of open-air performances.

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