UK Hospitality Theaters & Cinemas - PPC Market Share Analysis September 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Theaters & Cinemas category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Theaters & Cinemas – UK

Google AI Overview visibility for Hospitality Theaters & Cinemas UK

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 63.4666138823
36.5333861177
63%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 15
85
15%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 1%
Transactional 7%
Navigational 30%
Seasonal 0%
Local 4%
Problem Solving 0%

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Market Exposure

Share of Clicks for top 10 UK Hospitality Theaters & Cinemas brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
shakespearesglobe.com 15.13
getyourguide.com 11.94
londontheatre.co.uk 10.66
londontheatredirect.com 9.76
groupon.co.uk 7.15
viator.com 6.22
todaytix.com 5.52
london-theater-tickets.com 5.07
londonboxoffice.co.uk 4.06
tiqets.com 2.78
others 21.71
  • shakespearesglobe.com - 15.13%
  • getyourguide.com - 11.94%
  • londontheatre.co.uk - 10.66%
  • londontheatredirect.com - 9.76%
  • groupon.co.uk - 7.15%
  • viator.com - 6.22%
  • todaytix.com - 5.52%
  • london-theater-tickets.com - 5.07%
  • londonboxoffice.co.uk - 4.06%
  • tiqets.com - 2.78%
  • others - 21.71%

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In the theater and cinema PPC landscape, shakespearesglobe.com leads with 15.13% click share, while others collectively hold 21.71%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 UK Hospitality Theaters & Cinemas brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date getyourguide.com london-theater-tickets.com londontheatredirect.com viator.com londontheatre.co.uk groupon.co.uk londonboxoffice.co.uk shakespearesglobe.com tiqets.com todaytix.com
2026/09/01 26.09% 2.41% 13.43% 1.97% 10.38% 6.42% 3.93% 10.14% 0.63% 3.13%
2026/09/02 24.65% 2.61% 10.88% 5.14% 11.65% 7.37% 4.66% 9.83% 1.9% 2.72%
2026/09/03 21.22% 4.39% 9.1% 5.96% 12.67% 12.19% 4.55% 6.32% 2.49% 3.85%
2026/09/04 14.84% 5.06% 10.44% 6.16% 15.22% 12.77% 4.61% 7.52% 1.12% 5.36%
2026/09/05 19.03% 4.21% 8.96% 6.97% 15.29% 13.15% 3.62% 5.89% 2.3% 4.19%
2026/09/06 21.36% 5.07% 7.64% 8.27% 16.07% 13.25% 3.55% 3.19% 3.7% 5.38%
2026/09/07 18.33% 5.58% 8.67% 6.99% 16.69% 16.09% 3.81% 2.87% 3.16% 5.41%
2026/09/08 19.08% 5.09% 7.12% 10.98% 13.65% 13.65% 2.94% 5.05% 4.19% 4.54%
2026/09/09 17.31% 4.46% 8.57% 10.39% 12.95% 14.94% 2.68% 5.93% 3.5% 3.84%
2026/09/10 17.91% 3.74% 8.37% 12.91% 12.78% 16.03% 3.5% 4.74% 2.94% 2.94%
2026/09/11 14.83% 2.48% 11.35% 9.95% 10.22% 13.6% 5.44% 6.19% 2.76% 3.57%
2026/09/12 14.99% 3.21% 13.13% 5.81% 13.01% 12.03% 4.26% 6.01% 2.53% 3.05%
2026/09/13 11.33% 2.16% 15.89% 7.12% 8.78% 11.8% 5.81% 8.78% 2.55% 2.81%
2026/09/14 12.11% 3.24% 12.88% 10.45% 10.53% 12.11% 5.53% 6.16% 3.21% 3.31%
2026/09/15 15.14% 3.86% 11.72% 7.02% 11.69% 8.05% 6.94% 7.16% 2.75% 3.03%
2026/09/16 17.19% 6.24% 7.8% 10.58% 8.59% 12.2% 6.63% 3.78% 4.02% 4.14%
2026/09/17 12.37% 9.09% 10.51% 10.44% 8.83% 10.39% 8.56% 4.49% 3.65% 5.47%
2026/09/18 13.36% 8.33% 9.04% 12.6% 8.38% 10.86% 7.1% 4.31% 2.48% 5.48%
2026/09/19 15.45% 9.15% 9.4% 12.71% 6.75% 12.68% 4.94% 4.48% 3.75% 5.66%
2026/09/20 13.01% 9.58% 9.58% 8.91% 6.93% 17.53% 5.24% 4.95% 3.96% 3.29%
2026/09/21 12.54% 9.25% 10.36% 9.41% 7.8% 12.3% 4.6% 4.9% 3.19% 4.98%
2026/09/22 9.7% 10.94% 10.25% 4.58% 11.1% 6.74% 9.05% 5.91% 2.85% 4.8%
2026/09/23 17.84% 11.48% 8.24% 8.25% 8.21% 14.06% 6.5% 2.92% 3.11% 3.98%
2026/09/24 19.69% 11.05% 9.65% 10.2% 9.14% 6.31% 5.16% 3.46% 5.53% 3.33%
2026/09/25 18.67% 11.38% 8.94% 9.22% 10.26% 8.52% 5.21% 3.22% 4.38% 3.83%
2026/09/26 22.1% 10.06% 8.31% 12.49% 8.22% 9.5% 5.03% 3.12% 3.77% 3.26%
2026/09/27 20.69% 10.74% 9.67% 11.7% 6.45% 12.49% 3.79% 1.47% 3.63% 2.49%
2026/09/28 23.6% 8.67% 9.51% 7.91% 7.66% 11.49% 5.03% 4.82% 2.41% 3.73%
2026/09/29 20.52% 8.18% 8.74% 9.1% 8.85% 11.52% 5.65% 2.71% 2.49% 3.18%
2026/09/30 20.88% 11.05% 10.75% 9.93% 9.01% 7.64% 5.37% 3.83% 3.34% 3.29%
  • getyourguide.com
  • london-theater-tickets.com
  • londontheatredirect.com
  • viator.com
  • londontheatre.co.uk
  • groupon.co.uk
  • londonboxoffice.co.uk
  • shakespearesglobe.com
  • tiqets.com
  • todaytix.com

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In September 2026, GetYourGuide’s PPC spend share fluctuated, starting at 26.09% and ending at 20.88%. London Theater Tickets saw a steady rise, peaking at 11.48% on September 23. Viator’s share increased mid-month, reaching 12.71% on September 19. Overall, the month concluded with diverse trends across advertisers.

Market Exposure

Competitor Count for UK Hospitality Theaters & Cinemas

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/09/01 85
2026/09/02 92
2026/09/03 85
2026/09/04 80
2026/09/05 77
2026/09/06 82
2026/09/07 74
2026/09/08 84
2026/09/09 77
2026/09/10 72
2026/09/11 78
2026/09/12 74
2026/09/13 80
2026/09/14 84
2026/09/15 84
2026/09/16 91
2026/09/17 83
2026/09/18 83
2026/09/19 84
2026/09/20 83
2026/09/21 81
2026/09/22 80
2026/09/23 84
2026/09/24 87
2026/09/25 87
2026/09/26 73
2026/09/27 79
2026/09/28 78
2026/09/29 79
2026/09/30 76

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September saw fluctuating advertiser numbers, peaking at 92 on September 2nd. The month concluded with a slight decline, ending at 76.

Campaign Efficiency

Market Loss & Market Gains for UK Hospitality Theaters & Cinemas

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
london-theater-tickets.com 4.48%
theo2.co.uk 1.5%
viator.com 1.38%
londonboxoffice.co.uk 1.35%
londontheatredirect.com 1.07%
hamiltonmusical.com -0.58%
getyourguide.com -0.98%
groupon.co.uk -1.28%
londontheatre.co.uk -3.14%
shakespearesglobe.com -6.75%

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In the past month, london-theater-tickets.com surged by 4.48%, while shakespearesglobe.com plummeted by 6.75%. Other notable gains include theo2.co.uk at 1.5% and viator.com at 1.38%.

Campaign Efficiency

UK Hospitality Theaters & Cinemas Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date getyourguide.com viator.com london-theater-tickets.com londontheatredirect.com groupon.co.uk londonboxoffice.co.uk tiqets.com londontheatre.co.uk shakespearesglobe.com todaytix.com
2026/09/01 30.18% 3.09% 3.05% 11.15% 5.01% 4.06% 1.06% 5.88% 11.2% 2.98%
2026/09/02 27.74% 6.73% 3.16% 8.51% 8.13% 4.79% 2.55% 6.78% 10.57% 2.43%
2026/09/03 24.59% 8.35% 5.02% 7.64% 11.04% 4.47% 3.13% 7.28% 7.34% 3.06%
2026/09/04 20.38% 9.03% 5.77% 8.18% 13.83% 4.71% 1.35% 9.12% 8.12% 4.29%
2026/09/05 21.63% 11.07% 5.32% 7.33% 14.07% 3.76% 3.55% 9.52% 5.85% 3.36%
2026/09/06 23.58% 11.34% 6.24% 6.13% 13.32% 3.74% 5.84% 10.43% 2.99% 4.34%
2026/09/07 20.86% 11.31% 6.7% 7.19% 16.01% 3.96% 4.82% 10.68% 3.15% 4.22%
2026/09/08 21.77% 12.35% 6.44% 6.14% 12.75% 3.09% 5.58% 8.98% 5.36% 3.5%
2026/09/09 20.51% 13.04% 5.59% 6.93% 13.6% 2.95% 4.57% 7.98% 6.31% 3.02%
2026/09/10 20.18% 16.05% 4.44% 6.27% 15.56% 3.66% 4.5% 8.16% 5.71% 2.44%
2026/09/11 16.91% 11.37% 3.5% 9% 14.3% 5.73% 4.09% 6.71% 6.87% 2.86%
2026/09/12 16.58% 9.36% 4.95% 10.37% 12.52% 4.94% 3.31% 7.75% 6.82% 2.46%
2026/09/13 11.37% 12.57% 2.89% 11.9% 14.65% 6.36% 3.89% 4.62% 8.3% 1.92%
2026/09/14 13.01% 13.3% 4.29% 9.94% 13.12% 5.92% 4.77% 6.48% 6.84% 2.45%
2026/09/15 20.67% 11.18% 4.69% 8.2% 8.84% 6.68% 4% 6.56% 6.67% 2.33%
2026/09/16 20.33% 12.15% 6.83% 6.06% 12.8% 6.92% 4.97% 5.51% 4% 3.28%
2026/09/17 15.98% 16.03% 8.96% 7.13% 11.18% 7.89% 4.86% 5.05% 4.66% 4.14%
2026/09/18 14.18% 12.75% 9.79% 7.3% 9.96% 7.9% 3.47% 5.08% 4.93% 4.67%
2026/09/19 13.95% 15.01% 12.15% 7.3% 12.74% 5.69% 5.54% 4.08% 4.9% 4.6%
2026/09/20 14.85% 12.51% 11.93% 7.08% 14.97% 5.6% 5.29% 3.96% 4.6% 2.68%
2026/09/21 14.08% 9.96% 11.06% 8.28% 12.1% 5.67% 4.96% 4.77% 5.24% 4.2%
2026/09/22 11.9% 7.08% 12.96% 8% 7.13% 9.31% 4.55% 6.49% 6.32% 4.16%
2026/09/23 18.59% 11.03% 12.38% 6.57% 14.81% 6.75% 5.12% 5.21% 2.94% 3.22%
2026/09/24 20.14% 14.94% 12.14% 7.71% 4.79% 5.59% 8.22% 5.55% 3.76% 2.67%
2026/09/25 20.25% 11.42% 12.86% 7.49% 7.18% 5.63% 6.15% 6.31% 3.45% 3.09%
2026/09/26 22.3% 13.98% 12.33% 6.61% 9.15% 5.69% 5.31% 5.09% 3.22% 2.43%
2026/09/27 21.6% 15.34% 13.15% 8.33% 9.55% 3.84% 5.36% 3.69% 1.47% 1.85%
2026/09/28 22.7% 12.49% 10.6% 7.41% 10.97% 5.54% 3.51% 4.51% 5.51% 2.81%
2026/09/29 22.23% 9.91% 10.4% 7.67% 8.92% 6.18% 4% 5.57% 3.04% 2.73%
2026/09/30 20.64% 14.58% 12.64% 8.17% 6.79% 5.68% 5.42% 5.08% 4.39% 2.42%
  • getyourguide.com
  • viator.com
  • london-theater-tickets.com
  • londontheatredirect.com
  • groupon.co.uk
  • londonboxoffice.co.uk
  • tiqets.com
  • londontheatre.co.uk
  • shakespearesglobe.com
  • todaytix.com

Copyright © Adthena. All rights reserved.

In September 2026, GetYourGuide’s impression share started strong at 30.18% but declined to 20.64% by month’s end. Viator saw a rise from 3.09% to 14.58%. London Theater Tickets increased from 3.05% to 12.64%. Overall, GetYourGuide maintained dominance despite fluctuations.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Hospitality Theaters & Cinemas

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for UK Hospitality Theaters & Cinemas - Last month
  1. 1
    Shakespeare's Globe Tickets | Box Office Theatre Tickets https://www.boxoffice.co.uk

    Get Shakespeare's Globe theatre tickets from £8. Book with confidence. Buy official London theatre tickets from Box Office. Classic Theatre Shows. Family Friendly Shows. Musicals and Plays.

  2. 2
    All Shows & Events This Season https://www.london-theater-tickets.com

    London Theatre Tickets 2026 — London Theatre tickets selling out fast. Enjoy exclusive deals, discounts on popular shows

  3. 3
    All London Shows https://www.londonboxoffice.co.uk

    All London Theatre Shows — Read reviews and buy tickets for London shows with London Box Office. We offer a secure online booking service, speedy delivery of your tickets, and excellent customer service.

  4. 4
    Last Minute Theatre Tickets - Save Up To 76% https://www.lovetheatre.com

    Offer ends soon! The Summer Of LOVEtheatre has been extended to 9th of August.

  5. 5
    At London's Globe Theatre https://www.shakespearesglobe.com

    Book Tickets Today — See the perfect Shakespearean comedy: with disguises, love letters and weddings for all. Experience a 'burst of late summer sun' (Time Out) Upcoming Events. Exclusive Tours.

Copyright © Adthena. All rights reserved.

In the vibrant world of London’s theatre scene, top advertisers captivate audiences with compelling offers. Box Office Theatre Tickets entices with affordable Shakespearean experiences, while London Theatre Tickets highlights exclusive deals. London Box Office ensures seamless ticketing, LOVEtheatre offers last-minute savings, and Shakespeare’s Globe promises enchanting performances.

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