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UK Hospitality Theaters & Cinemas - PPC Market Share Analysis April 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Theaters & Cinemas category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Theaters & Cinemas – UK

Google AI Overview visibility for Hospitality Theaters & Cinemas UK

See how often AIOs appear and how search intent is distributed across buying signals.

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AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 10.7462551784
89.2537448216
10%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 56
44
56%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 13%
Transactional 13%
Navigational 0%
Seasonal 0%
Local 17%
Problem Solving 2%

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Market Exposure

Share of Clicks for top 10 UK Hospitality Theaters & Cinemas brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
londontheatredirect.com 12.32
getyourguide.com 10.51
viator.com 9.56
london-theater-tickets.com 9.3
londontheatre.co.uk 7.52
shakespearesglobe.com 4.59
todaytix.com 4.23
birminghamhippodrome.com 3.74
klook.com 2.98
barbican.org.uk 2.04
others 33.21
  • londontheatredirect.com - 12.32%
  • getyourguide.com - 10.51%
  • viator.com - 9.56%
  • london-theater-tickets.com - 9.3%
  • londontheatre.co.uk - 7.52%
  • shakespearesglobe.com - 4.59%
  • todaytix.com - 4.23%
  • birminghamhippodrome.com - 3.74%
  • klook.com - 2.98%
  • barbican.org.uk - 2.04%
  • others - 33.21%

Copyright © Adthena. All rights reserved.

In the theater and cinema PPC landscape, ‘londontheatredirect.com’ leads with 12.32% click share. ‘GetYourGuide.com’ follows at 10.51%, while ‘others’ collectively hold a significant 33.21%.

Market Exposure

Share of Spend for the top 10 UK Hospitality Theaters & Cinemas brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Share of Spend - Last Month
Date londontheatredirect.com london-theater-tickets.com viator.com getyourguide.com londontheatre.co.uk todaytix.com klook.com groupon.co.uk londonboxoffice.co.uk shakespearesglobe.com
2026/04/01 13.25% 15.46% 12.83% 13% 5.8% 5.68% 2.59% 4.22% 3.16% 2.03%
2026/04/02 12.05% 16.4% 13.93% 13.73% 5.75% 5.41% 1.92% 3.87% 1.82% 1.7%
2026/04/03 12.82% 18.2% 10.8% 12.39% 5.26% 5.54% 3.3% 2.32% 2.91% 1.33%
2026/04/04 11.05% 17.52% 11.61% 13.21% 5.46% 5.62% 3.16% 2.83% 3.46% 1.46%
2026/04/05 8.29% 17.19% 10.74% 10.9% 8.64% 6.17% 3.42% 2.53% 4.86% 1.55%
2026/04/06 9.3% 17.4% 10.43% 11.65% 9.45% 6.49% 2.3% 2.51% 3.86% 1.45%
2026/04/07 8.62% 17.27% 11.09% 12.45% 8.32% 6.32% 4.17% 3.01% 3.66% 1.54%
2026/04/08 8.5% 13.88% 14.28% 14.54% 7.87% 5.48% 4.13% 2.11% 2.15% 2.17%
2026/04/09 9.77% 14.92% 12.17% 12.93% 7.41% 5.71% 4.36% 3.51% 2.37% 1.99%
2026/04/10 8.87% 14.81% 11.98% 14.95% 7.83% 6.04% 4.28% 3.11% 3.05% 1.41%
2026/04/11 9.86% 15.08% 11.88% 12.86% 8.91% 4.79% 3.69% 2.43% 2.81% 1.85%
2026/04/12 10.93% 15.57% 12.69% 13.28% 8.72% 3.42% 2.37% 2.69% 2.27% 2.15%
2026/04/13 11.01% 14.92% 11.41% 14.12% 7.96% 3.65% 3.2% 3.46% 4.25% 1.59%
2026/04/14 10.72% 16.06% 10.34% 11.69% 9.75% 3.59% 2.98% 2.91% 3.27% 1.99%
2026/04/15 13.6% 13.22% 10.47% 12.33% 8.96% 3.15% 2.71% 3.02% 3.28% 1.81%
2026/04/16 14.82% 11.41% 16.33% 14.98% 6.8% 2.39% 2.53% 4.01% 2.66% 1.3%
2026/04/17 11.88% 12.68% 15.66% 16.41% 5.52% 3.4% 3.36% 2.81% 2.4% 2.13%
2026/04/18 12.37% 10.4% 15.11% 16.59% 6.19% 4.54% 3.07% 2.71% 2.24% 1.76%
2026/04/19 16.8% 10.97% 10.53% 12.37% 6.69% 4.66% 2.53% 1.59% 2.03% 2.3%
2026/04/20 16.15% 11.48% 12.82% 13.93% 7.14% 3.84% 3.16% 2.3% 2.16% 1.44%
2026/04/21 13.97% 13.27% 12.18% 15.36% 8.27% 2.88% 2.78% 3.41% 1.75% 2.35%
2026/04/22 14.92% 12.66% 9.58% 11.43% 8.1% 2.86% 2.54% 2.27% 3.28% 1.44%
2026/04/23 14.54% 11.74% 11.72% 13.46% 6.58% 1.97% 3.03% 3.07% 2.22% 1.55%
2026/04/24 15.62% 12.76% 11.81% 9.54% 5.89% 2.61% 2.76% 2.25% 2.42% 2.16%
2026/04/25 18.08% 13.74% 9.95% 2.6% 7.12% 2.75% 3.75% 1.98% 2.66% 2.54%
2026/04/26 16.04% 10.25% 9.74% 10.57% 6.65% 3.51% 3.08% 2.23% 3.08% 1.89%
2026/04/27 16.31% 10.2% 11.03% 11.58% 6.4% 3.38% 2.68% 2.64% 3.62% 1.71%
2026/04/28 16.9% 11.28% 10.67% 10.12% 9.14% 5.2% 2.4% 1.77% 3.04% 1.57%
2026/04/29 14.47% 11.18% 14.29% 12.7% 7.27% 3.65% 3.38% 2.56% 3.1% 1.97%
2026/04/30 15.81% 12.36% 12.04% 10.97% 7.43% 4.18% 3.51% 2.63% 2% 1.86%
  • londontheatredirect.com
  • london-theater-tickets.com
  • viator.com
  • getyourguide.com
  • londontheatre.co.uk
  • todaytix.com
  • klook.com
  • groupon.co.uk
  • londonboxoffice.co.uk
  • shakespearesglobe.com

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April saw dynamic shifts in PPC spend share. London Theatre Direct’s share fluctuated, peaking mid-month. London Theater Tickets started strong but dipped. Viator and GetYourGuide showed mid-month spikes. By month’s end, London Theatre Direct led, followed by London Theater Tickets.

Market Exposure

Competitor Count for UK Hospitality Theaters & Cinemas

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/04/01 108
2026/04/02 112
2026/04/03 115
2026/04/04 116
2026/04/05 111
2026/04/06 113
2026/04/07 112
2026/04/08 108
2026/04/09 111
2026/04/10 110
2026/04/11 117
2026/04/12 116
2026/04/13 106
2026/04/14 114
2026/04/15 113
2026/04/16 105
2026/04/17 101
2026/04/18 94
2026/04/19 109
2026/04/20 106
2026/04/21 109
2026/04/22 105
2026/04/23 102
2026/04/24 113
2026/04/25 111
2026/04/26 104
2026/04/27 112
2026/04/28 103
2026/04/29 104
2026/04/30 94

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April saw fluctuating advertiser numbers, peaking at 117 on April 11, then declining to 94 by month’s end.

Campaign Efficiency

Market Loss & Market Gains for UK Hospitality Theaters & Cinemas

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
londontheatredirect.com 4.14%
lwtheatres.co.uk 1.09%
moulinrougemusical.co.uk 0.86%
hackneyempire.co.uk 0.78%
hollywoodbowl.co.uk 0.67%
londonboxoffice.co.uk -0.6%
londontheatre.co.uk -1.1%
todaytix.com -1.31%
getyourguide.com -1.39%
london-theater-tickets.com -2.78%

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LondonTheatreDirect.com surged with a 4.14% click share increase, while London-Theater-Tickets.com dropped by 2.78%. Other notable gains include LWTheatres.co.uk at 1.09%, and MoulinRougeMusical.co.uk at 0.86%.

Campaign Efficiency

UK Hospitality Theaters & Cinemas Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date viator.com getyourguide.com londontheatredirect.com london-theater-tickets.com londontheatre.co.uk klook.com todaytix.com groupon.co.uk londonboxoffice.co.uk shakespearesglobe.com
2026/04/01 15.11% 15.67% 11.13% 17% 3.36% 3.3% 5.8% 4.71% 3.01% 2.06%
2026/04/02 15.93% 17.83% 9.97% 16.91% 3.55% 2.24% 5.23% 4.57% 1.6% 1.6%
2026/04/03 14.47% 16.72% 10.55% 18.87% 2.91% 3.87% 5.22% 2.52% 2.68% 1.22%
2026/04/04 14.04% 16.87% 9.21% 18.39% 3.21% 4.01% 5.13% 3.28% 3.14% 1.5%
2026/04/05 14.35% 14.74% 6.69% 17.77% 5.25% 4.6% 5.93% 3% 4.47% 1.5%
2026/04/06 12.53% 14.94% 8.06% 18.76% 5.9% 3.08% 6.41% 2.98% 3.97% 1.5%
2026/04/07 13.83% 15.46% 7.3% 18.38% 5.18% 4.87% 5.94% 3.78% 3.38% 1.49%
2026/04/08 17.22% 19.54% 6.91% 13.8% 4.48% 4.98% 5.16% 2.54% 2.14% 2.04%
2026/04/09 14.82% 17.17% 7.94% 15.27% 4.35% 5.27% 5.38% 3.8% 2.26% 1.95%
2026/04/10 15.34% 19.23% 7.15% 14.99% 4.55% 5.31% 5.5% 3.63% 2.89% 1.42%
2026/04/11 15.07% 16.59% 7.9% 15.55% 5.64% 4.73% 4.77% 2.78% 2.67% 1.79%
2026/04/12 14.96% 17.71% 9.28% 16.18% 5.45% 2.94% 3.35% 3.28% 2.01% 2.14%
2026/04/13 14.9% 18.12% 8.93% 15.29% 4.92% 4.32% 3.46% 3.86% 3.93% 1.34%
2026/04/14 13.41% 15.9% 8.95% 17.26% 6.19% 3.87% 3.47% 3.5% 3.04% 1.84%
2026/04/15 14.17% 17.06% 11.41% 13.96% 5.41% 3.47% 2.83% 3.58% 3.2% 1.8%
2026/04/16 18.69% 19.91% 12.29% 11.93% 4.26% 3.05% 2.11% 4.43% 2.53% 1.25%
2026/04/17 16.34% 19.68% 10.04% 13.95% 3.52% 4.4% 3.07% 3.39% 2.45% 2.19%
2026/04/18 18.55% 19.62% 10.58% 11.04% 3.7% 3.76% 4.2% 3.46% 2.21% 1.65%
2026/04/19 15.71% 18.73% 13.37% 10.93% 3.71% 3.16% 3.94% 1.91% 1.72% 2.23%
2026/04/20 16.84% 18.33% 13.48% 12% 4.52% 3.98% 3.26% 2.7% 1.98% 1.36%
2026/04/21 16.11% 19.46% 11.34% 13.64% 4.84% 3.69% 2.39% 3.91% 1.64% 2.14%
2026/04/22 13.05% 15.72% 12.63% 13.69% 4.95% 3.51% 2.6% 3.02% 3.08% 1.48%
2026/04/23 15% 17.01% 12.22% 12.32% 4.27% 3.9% 1.71% 3.72% 2.22% 1.56%
2026/04/24 16.37% 11.8% 13.3% 13.42% 3.73% 4.09% 2.28% 2.5% 2.24% 2.05%
2026/04/25 13.07% 3.63% 16.07% 14.99% 4.56% 4.92% 2.45% 2.58% 2.79% 2.46%
2026/04/26 13.8% 14.06% 14.05% 11.13% 4.28% 3.53% 2.98% 2.54% 2.91% 1.82%
2026/04/27 14.23% 15.11% 14.28% 10.88% 4.03% 3.56% 3.22% 3.18% 3.57% 1.78%
2026/04/28 15% 15.24% 14.12% 11.87% 5.42% 3.16% 4.56% 2.16% 2.95% 1.53%
2026/04/29 16.83% 17.16% 12.27% 11.87% 4.61% 4.36% 3.03% 2.96% 2.92% 1.87%
2026/04/30 16.53% 15.77% 13.13% 12.38% 4.46% 4.16% 3.98% 2.97% 1.73% 1.62%
  • viator.com
  • getyourguide.com
  • londontheatredirect.com
  • london-theater-tickets.com
  • londontheatre.co.uk
  • klook.com
  • todaytix.com
  • groupon.co.uk
  • londonboxoffice.co.uk
  • shakespearesglobe.com

Copyright © Adthena. All rights reserved.

April 2026 saw dynamic shifts in PPC impressions. Viator’s share fluctuated, peaking mid-month. GetYourGuide led with consistent highs, despite a late dip. LondonTheatreDirect gained momentum, while London-Theater-Tickets experienced a mid-month decline. The month concluded with varied performances across domains.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Hospitality Theaters & Cinemas

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Google Text Ad Copy Insights & Creative Trends for UK Hospitality Theaters & Cinemas - Last month
  1. 1
    All Shows & Events This Season - London Theatre Tickets 2026 https://www.london-theater-tickets.com

    Award-winning theatre, musicals and plays with London theatre tickets by Headout.

  2. 2
    Shows - Official | What's On | London Theatre https://www.londontheatre.co.uk

    Get tickets for the best musicals and plays in London's West End today. Book tickets to the most anticipated shows from your guide to London Theatre.

  3. 3
    West End Shows https://www.londontheatredirect.com

    Official West End Tickets — Catch London’s best plays and musicals—thrilling, unforgettable West End shows await. Grab last minute tickets to the West Ends hottest shows...

  4. 4
    Phantom of the Opera https://www.thephantomoftheopera.com › book-now

    Book direct with no fees — Experience the iconic West End spectacular at His Majesty's Theatre. Book your tickets through the official box office.

  5. 5
    Last minute theatre tickets | London Theatre Tickets Tonight https://www.todaytix.com

    TodayTix is your ticket to the best shows in London. Choose your tix today. Discover and purchase same-day theatre tickets effortlessly when you...

Copyright © Adthena. All rights reserved.

In the vibrant world of London’s theatre scene, five advertisers captivate audiences with compelling PPC ads. London-theater-tickets.com highlights award-winning shows, while londontheatre.co.uk offers a guide to the West End’s best. Londontheatredirect.com promises thrilling experiences, and thephantomoftheopera.com invites direct bookings for iconic performances. TodayTix simplifies last-minute ticket purchases, ensuring unforgettable nights.

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