UK Hospitality Theaters & Cinemas - PPC Market Share Analysis June 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Theaters & Cinemas category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Theaters & Cinemas – UK

Google AI Overview visibility for Hospitality Theaters & Cinemas UK

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 18.9840861598
81.0159138402
18%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 58
42
57%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 12%
Transactional 13%
Navigational 1%
Seasonal 0%
Local 17%
Problem Solving 1%

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Market Exposure

Share of Clicks for top 10 UK Hospitality Theaters & Cinemas brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
londontheatre.co.uk 12.42
londontheatredirect.com 10.33
getyourguide.com 7.03
london-theater-tickets.com 7
shakespearesglobe.com 6.91
viator.com 6.64
todaytix.com 4.45
birminghamhippodrome.com 3.78
londonboxoffice.co.uk 3.48
hollywoodbowl.co.uk 3.38
others 34.58
  • londontheatre.co.uk - 12.42%
  • londontheatredirect.com - 10.33%
  • getyourguide.com - 7.03%
  • london-theater-tickets.com - 7%
  • shakespearesglobe.com - 6.91%
  • viator.com - 6.64%
  • todaytix.com - 4.45%
  • birminghamhippodrome.com - 3.78%
  • londonboxoffice.co.uk - 3.48%
  • hollywoodbowl.co.uk - 3.38%
  • others - 34.58%

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In the competitive landscape of Google PPC for hospitality and theaters, ‘londontheatre.co.uk’ leads with a 12.42% click share. ‘Londontheatredirect.com’ follows at 10.33%, while ‘others’ collectively hold a significant 34.58% share.

Market Exposure

Share of Spend for the top 10 UK Hospitality Theaters & Cinemas brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date londontheatre.co.uk getyourguide.com londontheatredirect.com london-theater-tickets.com viator.com londonboxoffice.co.uk todaytix.com ticketmaster.co.uk groupon.co.uk shakespearesglobe.com
2026/05/01 5.57% 12.28% 14.46% 10.48% 15.8% 1.96% 3.65% 1.44% 2.92% 3.05%
2026/05/02 9.02% 3.25% 15.39% 10.78% 12.31% 2.27% 2.89% 2.22% 2.59% 3.35%
2026/05/03 10.5% 11.08% 15.34% 10.29% 10.55% 2.51% 3.76% 1.4% 2.37% 2.95%
2026/05/04 8.43% 12.22% 14.23% 13.5% 11.32% 2.98% 3.49% 1.7% 2.65% 2.18%
2026/05/05 11.09% 10.11% 12.56% 14.88% 10.01% 1.85% 4.62% 1.1% 1.89% 2.64%
2026/05/06 9.36% 13.14% 10.95% 13.27% 13.3% 2.4% 4.22% 1.24% 2.46% 2.58%
2026/05/07 9.31% 11.55% 12.81% 10.99% 12.73% 2.04% 3.93% 1.18% 2.68% 2.24%
2026/05/08 9.55% 10.32% 12.15% 12.57% 13.3% 2.4% 4.14% 1.17% 2.43% 2.55%
2026/05/09 12.1% 2.96% 11.31% 16.24% 9.47% 2.95% 5.44% 0.68% 1.92% 2.79%
2026/05/10 12.65% 9.72% 10.61% 15.26% 9.47% 1.83% 4.99% 0.65% 2.08% 2.03%
2026/05/11 10.52% 12.29% 12.97% 11.67% 9.9% 2.24% 3.1% 2.53% 2.81% 2.36%
2026/05/12 11.1% 9.69% 13.15% 12.02% 7.85% 3.49% 2.55% 4.96% 2.23% 2.13%
2026/05/13 11.44% 11.15% 11.97% 10.7% 9.01% 1.91% 2.41% 5.1% 2.38% 2.64%
2026/05/14 11.92% 10.21% 13.62% 9.82% 9.73% 3.65% 2.93% 5.6% 2.96% 2.18%
2026/05/15 9.51% 10.43% 12.27% 12.52% 13.25% 2.39% 4.13% 1.17% 2.42% 2.54%
2026/05/16 13.36% 12.02% 13.12% 8.98% 7.92% 4.41% 2.75% 3.55% 1.71% 2.58%
2026/05/17 15.46% 9.81% 9.82% 11.08% 7.86% 5.61% 2.83% 3.06% 2.14% 1.99%
2026/05/18 13.98% 12.02% 10.38% 6.87% 8.23% 5.28% 2.75% 3.4% 2.57% 2.18%
2026/05/19 13.15% 11.12% 9.65% 6.85% 8.05% 6.13% 2.95% 2.94% 3.41% 1.98%
2026/05/20 15.68% 10.92% 9.6% 6.23% 7.59% 6.65% 2.74% 1.6% 4.47% 3.42%
2026/05/21 16.28% 7.69% 11% 8.82% 7.26% 9.38% 3.68% 1.8% 2.1% 2.84%
2026/05/22 15.91% 8.8% 10.27% 9.69% 4.79% 8.25% 4.82% 1.66% 2% 2.63%
2026/05/23 14.48% 9.35% 10.08% 8.42% 6.56% 7.63% 4.02% 1.59% 1.83% 3.13%
2026/05/24 14.04% 11.78% 9.9% 8.66% 7.69% 7.04% 3.67% 2.2% 1.65% 2.56%
2026/05/25 15.61% 9.94% 10% 8.55% 8.01% 7.71% 3.39% 2.05% 2.02% 2.16%
2026/05/26 13.96% 11.02% 10.68% 9.16% 7.36% 7.3% 3.25% 2.89% 2.07% 2.32%
2026/05/27 12.99% 10.99% 11.14% 8.05% 7.03% 6.79% 3.18% 3.67% 2.63% 2.76%
2026/05/28 14.48% 9.6% 9.25% 8.64% 6.49% 6.79% 3.57% 3.38% 1.56% 3.13%
2026/05/29 10.75% 11.38% 8.92% 8.64% 8.16% 6.76% 3.09% 3.98% 1.78% 2.72%
2026/05/30 13.17% 8.6% 9.49% 12.04% 6.25% 8.01% 3.8% 2.82% 2.3% 2.09%
2026/05/31 11.96% 11.09% 9.81% 9.03% 7.82% 7.03% 3.88% 3.42% 2.25% 2.1%
  • londontheatre.co.uk
  • getyourguide.com
  • londontheatredirect.com
  • london-theater-tickets.com
  • viator.com
  • londonboxoffice.co.uk
  • todaytix.com
  • ticketmaster.co.uk
  • groupon.co.uk
  • shakespearesglobe.com

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In May 2026, londontheatre.co.uk saw a steady rise, peaking at 16.28% on the 21st. Meanwhile, getyourguide.com fluctuated, ending at 11.09%. Londontheatredirect.com maintained stability, while london-theater-tickets.com experienced a mid-month dip. Viator.com started strong but declined, finishing at 7.82%. Londonboxoffice.co.uk and todaytix.com showed gradual increases, with ticketmaster.co.uk and groupon.co.uk remaining relatively stable. Shakespearesglobe.com had minor fluctuations, ending at 2.10%.

Market Exposure

Competitor Count for UK Hospitality Theaters & Cinemas

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/05/01 94
2026/05/02 104
2026/05/03 111
2026/05/04 103
2026/05/05 111
2026/05/06 97
2026/05/07 107
2026/05/08 104
2026/05/09 110
2026/05/10 107
2026/05/11 119
2026/05/12 125
2026/05/13 117
2026/05/14 104
2026/05/15 104
2026/05/16 122
2026/05/17 113
2026/05/18 109
2026/05/19 107
2026/05/20 109
2026/05/21 124
2026/05/22 123
2026/05/23 127
2026/05/24 123
2026/05/25 128
2026/05/26 136
2026/05/27 135
2026/05/28 131
2026/05/29 125
2026/05/30 129
2026/05/31 125

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May began with 94 advertisers, peaking at 136 by the 26th. The month concluded with 125, showcasing a dynamic landscape.

Campaign Efficiency

Market Loss & Market Gains for UK Hospitality Theaters & Cinemas

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
londonboxoffice.co.uk 3.03%
londontheatre.co.uk 2.22%
hollywoodbowl.co.uk 1.07%
barbican.org.uk 0.93%
birminghamhippodrome.com 0.81%
lovetheatre.com -1.06%
klook.com -1.51%
viator.com -2.61%
london-theater-tickets.com -2.76%
londontheatredirect.com -2.97%

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In the past month, londonboxoffice.co.uk surged with a 3.03% click share increase, while londontheatredirect.com faced a 2.97% decline. Other notable gains include londontheatre.co.uk at 2.22%, and hollywoodbowl.co.uk at 1.07%.

Campaign Efficiency

UK Hospitality Theaters & Cinemas Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date getyourguide.com viator.com london-theater-tickets.com londontheatredirect.com londonboxoffice.co.uk londontheatre.co.uk todaytix.com ticketmaster.co.uk groupon.co.uk shakespearesglobe.com
2026/05/01 14.12% 19.59% 11.72% 11.89% 2.23% 3.55% 3.58% 1.41% 3.12% 3.12%
2026/05/02 4.25% 15.94% 13% 13.19% 2.64% 6.5% 3.03% 2.03% 3.31% 3.48%
2026/05/03 14.25% 14.53% 11.72% 12.73% 2.85% 7.31% 3.63% 1.52% 2.86% 3.01%
2026/05/04 15.06% 14.03% 15.75% 12.21% 3.36% 5.76% 3.33% 1.71% 3.28% 2.34%
2026/05/05 13.93% 14.54% 16.81% 9.98% 2.23% 7.09% 4.37% 1.13% 2.29% 2.71%
2026/05/06 15.97% 16.19% 14.86% 8.89% 2.66% 6.35% 3.96% 1.2% 2.86% 2.72%
2026/05/07 14.88% 16.27% 12.63% 11.28% 2.32% 5.91% 3.95% 1.29% 3.24% 2.13%
2026/05/08 12.5% 17.36% 14.05% 10.37% 2.66% 5.94% 4.16% 1.31% 2.73% 2.6%
2026/05/09 3.72% 12.28% 19.4% 10.07% 3.46% 8.45% 5.18% 0.77% 2.46% 2.98%
2026/05/10 12.35% 12.78% 17.69% 8.89% 2.25% 8.97% 4.89% 0.67% 2.48% 2.07%
2026/05/11 14.75% 12.24% 13.74% 11.09% 2.25% 7.14% 2.81% 2.5% 3.23% 2.47%
2026/05/12 12.06% 10.01% 14.38% 11.24% 3.73% 7.32% 1.95% 4.77% 2.88% 2.39%
2026/05/13 13.41% 12.06% 12.14% 10.1% 1.88% 7.65% 1.96% 4.99% 2.72% 3.03%
2026/05/14 12.79% 12.41% 11.25% 11.46% 3.72% 7.98% 2.37% 5.31% 3.97% 2.4%
2026/05/15 12.5% 17.36% 14.05% 10.37% 2.66% 5.94% 4.16% 1.31% 2.73% 2.6%
2026/05/16 14.56% 10.84% 10.71% 11.27% 4.6% 9.44% 2.2% 3.48% 2.14% 2.97%
2026/05/17 12.87% 10.92% 13.05% 8.15% 5.95% 11.08% 2.2% 3.01% 2.75% 2.35%
2026/05/18 14.78% 11.67% 8.53% 8.86% 5.82% 10.1% 2.16% 3.32% 3.31% 2.39%
2026/05/19 13.65% 11.07% 8.36% 8.7% 6.75% 9.47% 2.56% 2.99% 4.1% 2.21%
2026/05/20 13.21% 11.14% 7.09% 8.22% 7.46% 11.59% 2.29% 1.78% 5.18% 3.72%
2026/05/21 10.42% 9.92% 9.98% 9.16% 9.82% 11.66% 3% 1.72% 2.49% 3.25%
2026/05/22 11.25% 6.98% 11.09% 8.94% 9.38% 11.37% 4.19% 1.74% 2.56% 3.14%
2026/05/23 12.15% 9.39% 9.47% 8.4% 8.27% 9.96% 3.55% 1.74% 2.44% 3.35%
2026/05/24 14.94% 9.97% 9.54% 8.4% 7.81% 9.51% 3.04% 2.22% 2.07% 2.81%
2026/05/25 13.04% 10.64% 9.67% 8.31% 8.31% 10.69% 2.84% 2% 2.44% 2.37%
2026/05/26 14.6% 9.92% 10.28% 8.81% 7.83% 8.54% 2.6% 2.71% 2.45% 2.6%
2026/05/27 12.74% 9.1% 9.01% 9.49% 7.45% 8.09% 2.66% 3.46% 3.46% 3.08%
2026/05/28 13.09% 8.35% 9.76% 8.09% 7.71% 8.94% 2.9% 3.47% 1.84% 3.49%
2026/05/29 14.48% 10.81% 9.41% 7.39% 7.55% 6.39% 2.44% 3.74% 2.13% 2.97%
2026/05/30 11.16% 8.42% 13.79% 7.84% 8.79% 8.1% 3.45% 2.69% 2.67% 2.2%
2026/05/31 13.6% 10.69% 9.7% 8.16% 7.64% 7.12% 3.41% 3.24% 2.77% 2.24%
  • getyourguide.com
  • viator.com
  • london-theater-tickets.com
  • londontheatredirect.com
  • londonboxoffice.co.uk
  • londontheatre.co.uk
  • todaytix.com
  • ticketmaster.co.uk
  • groupon.co.uk
  • shakespearesglobe.com

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In May 2026, GetYourGuide’s impression share fluctuated, peaking at 15.97% on the 6th. Viator started strong but declined, ending at 10.69%. London Theater Tickets saw a mid-month surge, while London Theatre Direct maintained steady performance. The month concluded with diverse trends across advertisers.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Hospitality Theaters & Cinemas

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for UK Hospitality Theaters & Cinemas - Last month
  1. 1
    All Shows & Events This Season - London Theatre Tickets 2026 https://www.london-theater-tickets.com

    London Theatre tickets selling out fast. Enjoy exclusive deals, discounts on popular shows

  2. 2
    All London shows https://www.londonboxoffice.co.uk

    Performances in London — Read reviews and buy tickets for London shows with London Box Office. We offer a secure online booking service, speedy delivery of your tickets, and excellent customer service.

  3. 3
    West End Theatre Shows 2026 https://www.londontheatre.co.uk

    Your Guide to London Theatre — See the best London Theatre shows, including popular West End musicals and hit plays. Welcome to LondonTheatre.co.uk – the original London Theatre Guide since 1995. Musicals & Plays.

  4. 4
    West End Shows https://www.londontheatredirect.com

    Official West End Tickets — Catch London’s best plays and musicals—thrilling, unforgettable West End shows await. Grab last minute tickets to the West Ends hottest shows...

  5. 5
    Tickets - The Lion King Musical London https://www.lovetovisit.com

    Book Lion King tickets for one of the best musicals in London See The Lion King at Lyceum Theatre and enjoy one of the best family shows in London. Types: Grab a giftcard, Choose from a huge range.

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In the vibrant world of London’s theater scene, five advertisers captivate audiences with compelling PPC ads. London Theatre Tickets entices with exclusive deals, while London Box Office promises secure bookings and speedy delivery. LondonTheatre.co.uk, a trusted guide since 1995, highlights West End gems. London Theatre Direct offers thrilling last-minute tickets, and LoveToVisit spotlights the iconic Lion King musical. Each ad weaves a unique narrative, drawing theatergoers into London’s enchanting performances.

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