Share of Clicks for top 10 UK Gambling & Gaming Lottery and Scratch Cards brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| national-lottery.co.uk | 77.2 |
| postcodelottery.co.uk | 8.8 |
| lottogo.com | 2.23 |
| lottomart.com | 2.03 |
| healthlottery.co.uk | 2.01 |
| betfred.com | 1.44 |
| lottoland.co.uk | 1.18 |
| tombola.co.uk | 1.03 |
| paddypower.com | 0.9 |
| strikewild.co.uk | 0.51 |
| others | 2.67 |
- national-lottery.co.uk - 77.2%
- postcodelottery.co.uk - 8.8%
- lottogo.com - 2.23%
- lottomart.com - 2.03%
- healthlottery.co.uk - 2.01%
- betfred.com - 1.44%
- lottoland.co.uk - 1.18%
- tombola.co.uk - 1.03%
- paddypower.com - 0.9%
- strikewild.co.uk - 0.51%
- others - 2.67%
Copyright © Adthena. All rights reserved.
In the gambling & gaming PPC landscape, national-lottery.co.uk dominates with 77.2% click share. Postcodelottery.co.uk follows at 8.8%, while ‘others’ collectively hold 2.67%.
Share of Spend for the top 10 UK Gambling & Gaming Lottery and Scratch Cards brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | national-lottery.co.uk | postcodelottery.co.uk | lottogo.com | lottoland.co.uk | healthlottery.co.uk | strikewild.co.uk | tombola.co.uk | lottomart.com | betfred.com | paddypower.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/02/01 | 31.52% | 6.3% | 4.47% | 5.79% | 6.79% | 2.8% | 0.06% | 6.11% | 9.33% | 6.28% |
| 2026/02/02 | 39.93% | 5.85% | 2.84% | 8.17% | 7.33% | 1.9% | 3.43% | 5.33% | 7.12% | 8.72% |
| 2026/02/03 | 39.41% | 7.99% | 1.65% | 7.95% | 5.91% | 2.68% | 4.04% | 3.92% | 11.64% | 6.55% |
| 2026/02/04 | 37.37% | 6.28% | 2.02% | 7.34% | 5.1% | 2.93% | 6.08% | 5.27% | 9.7% | 6.07% |
| 2026/02/05 | 40.47% | 11.08% | 2.31% | 5.57% | 3.82% | 4.09% | 3.46% | 5.5% | 4.14% | 6.21% |
| 2026/02/06 | 53.24% | 6.72% | 0.88% | 5.83% | 2.95% | 2.75% | 1.99% | 3.45% | 7.95% | 5.92% |
| 2026/02/07 | 26.69% | 4.98% | 5.82% | 8.87% | 4.1% | 2.3% | 7.42% | 7.09% | 13.78% | 7.21% |
| 2026/02/08 | 25.42% | 5.29% | 10.67% | 7.14% | 4.25% | 2.84% | 3.37% | 6% | 11.34% | 8.45% |
| 2026/02/09 | 35.4% | 5.06% | 12.77% | 8.33% | 4.7% | 1.63% | 0.61% | 5.54% | 9.37% | 4.62% |
| 2026/02/10 | 33.58% | 3.2% | 5.62% | 8.24% | 3.5% | 1.19% | 0.67% | 6.62% | 14.7% | 7.9% |
| 2026/02/11 | 21.68% | 4.74% | 15.84% | 9.27% | 3.97% | 3.64% | 3.97% | 5.43% | 12.34% | 5.27% |
| 2026/02/12 | 24.53% | 4.13% | 18.63% | 4.79% | 4.39% | 2.65% | 5.72% | 4.94% | 6.95% | 7.23% |
| 2026/02/13 | 53.14% | 6.71% | 0.88% | 5.82% | 2.94% | 2.75% | 2.06% | 3.44% | 7.94% | 5.91% |
| 2026/02/14 | 26.66% | 4.98% | 5.81% | 8.86% | 4.1% | 2.32% | 7.48% | 7.09% | 13.76% | 7.2% |
| 2026/02/15 | 24.82% | 5.17% | 10.42% | 6.97% | 4.15% | 3.04% | 3.3% | 5.86% | 11.27% | 8.25% |
| 2026/02/16 | 35.81% | 4.98% | 12.55% | 8.19% | 4.63% | 1.62% | 0.6% | 5.45% | 9.22% | 4.55% |
| 2026/02/17 | 22.43% | 5.42% | 16.34% | 7.64% | 3.44% | 1.38% | 4.39% | 4.16% | 13.04% | 6.38% |
| 2026/02/18 | 17.16% | 8.97% | 8.7% | 9.48% | 3.75% | 0.7% | 7.54% | 6.57% | 12.32% | 7.79% |
| 2026/02/19 | 37.12% | 11.08% | 23.39% | 8.09% | 4.05% | 0.07% | 0.32% | 0% | 0.14% | 0.02% |
| 2026/02/20 | 75.97% | 12.6% | 0.37% | 0.23% | 0.77% | 0.07% | 0.11% | 2.41% | 3.14% | 0.02% |
| 2026/02/21 | 65.43% | 6.98% | 9.22% | 6.84% | 0.27% | 0.03% | 0.26% | 0.67% | 0.24% | 0.02% |
| 2026/02/22 | 65.8% | 15.09% | 3.37% | 3.4% | 2.27% | 1.61% | 0.95% | 0.03% | 0.81% | 0.02% |
| 2026/02/23 | 49.8% | 12.32% | 6.6% | 5.28% | 4.16% | 3.91% | 0.6% | 0% | 0.18% | 0.01% |
| 2026/02/24 | 54.12% | 9.19% | 3.33% | 0.09% | 10.18% | 4.87% | 1.75% | 0% | 0.2% | 0.01% |
| 2026/02/25 | 34.16% | 11.3% | 17% | 9.65% | 10.68% | 5.36% | 0.2% | 0% | 0.14% | 0.01% |
| 2026/02/26 | 58.82% | 10.24% | 1.31% | 1.5% | 8.75% | 3.96% | 5.45% | 5% | 0.14% | 0.02% |
| 2026/02/27 | 48.99% | 19% | 2.28% | 0.55% | 8.73% | 4.6% | 8.94% | 1.96% | 0.15% | 0.01% |
| 2026/02/28 | 42.85% | 17.35% | 13.21% | 6.23% | 3.27% | 2.81% | 2.8% | 1.76% | 0.13% | 0.01% |
- national-lottery.co.uk
- postcodelottery.co.uk
- lottogo.com
- lottoland.co.uk
- healthlottery.co.uk
- strikewild.co.uk
- tombola.co.uk
- lottomart.com
- betfred.com
- paddypower.com
Copyright © Adthena. All rights reserved.
In February 2026, national-lottery.co.uk led with fluctuating spend, peaking at 75.97. Postcodelottery.co.uk and lottogo.com showed moderate activity, while lottoland.co.uk and healthlottery.co.uk maintained steady trends. Strikewild.co.uk and tombola.co.uk had varied patterns, with lottomart.com and betfred.com experiencing significant drops. Paddypower.com remained consistent, ending the month with minimal spend.
Competitor Count for UK Gambling & Gaming Lottery and Scratch Cards
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/02/01 | 59 |
| 2026/02/02 | 49 |
| 2026/02/03 | 56 |
| 2026/02/04 | 59 |
| 2026/02/05 | 55 |
| 2026/02/06 | 53 |
| 2026/02/07 | 52 |
| 2026/02/08 | 57 |
| 2026/02/09 | 48 |
| 2026/02/10 | 60 |
| 2026/02/11 | 61 |
| 2026/02/12 | 55 |
| 2026/02/13 | 53 |
| 2026/02/14 | 52 |
| 2026/02/15 | 57 |
| 2026/02/16 | 48 |
| 2026/02/17 | 51 |
| 2026/02/18 | 56 |
| 2026/02/19 | 51 |
| 2026/02/20 | 50 |
| 2026/02/21 | 45 |
| 2026/02/22 | 52 |
| 2026/02/23 | 47 |
| 2026/02/24 | 46 |
| 2026/02/25 | 42 |
| 2026/02/26 | 41 |
| 2026/02/27 | 39 |
| 2026/02/28 | 42 |
Copyright © Adthena. All rights reserved.
February began with 59 advertisers, fluctuating throughout the month, peaking at 61 on the 11th. A steady decline followed, ending with 42 advertisers on the 28th.
