Share of Clicks for top 10 UK Gambling & Gaming Lottery and Scratch Cards brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| national-lottery.co.uk | 81.93 |
| postcodelottery.co.uk | 8.24 |
| lottomart.com | 2.17 |
| healthlottery.co.uk | 1.99 |
| lottoland.co.uk | 1.35 |
| lottogo.com | 1.05 |
| tombola.co.uk | 0.56 |
| 10bestcasinos.co.uk | 0.49 |
| betfred.com | 0.43 |
| skyvegas.com | 0.34 |
| others | 1.45 |
- national-lottery.co.uk - 81.93%
- postcodelottery.co.uk - 8.24%
- lottomart.com - 2.17%
- healthlottery.co.uk - 1.99%
- lottoland.co.uk - 1.35%
- lottogo.com - 1.05%
- tombola.co.uk - 0.56%
- 10bestcasinos.co.uk - 0.49%
- betfred.com - 0.43%
- skyvegas.com - 0.34%
- others - 1.45%
Copyright © Adthena. All rights reserved.
In the gambling & gaming sector, national-lottery.co.uk dominates with 81.93% click share, overshadowing others like postcodelottery.co.uk at 8.24%. ‘Others’ collectively hold 1.45%.
Share of Spend for the top 10 UK Gambling & Gaming Lottery and Scratch Cards brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | national-lottery.co.uk | healthlottery.co.uk | lottomart.com | postcodelottery.co.uk | 10bestcasinos.co.uk | skyvegas.com | lottogo.com | tombola.co.uk | lottoland.co.uk | betfred.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/07/01 | 63.41% | 4.24% | 2.67% | 12.58% | 0.51% | 0.96% | 2.87% | 1.45% | 2.81% | 1.71% |
| 2026/07/02 | 57.9% | 7.48% | 2.54% | 9.75% | 1.82% | 1.7% | 5.15% | 3.36% | 4.13% | 2.77% |
| 2026/07/03 | 59.02% | 6.62% | 1.49% | 8.95% | 0.9% | 2.87% | 3.1% | 2.43% | 5.17% | 2.22% |
| 2026/07/04 | 59.71% | 3.76% | 1.65% | 11.05% | 1.58% | 4.52% | 2.83% | 3.37% | 3.77% | 0.6% |
| 2026/07/05 | 60.97% | 4.52% | 1.93% | 10.24% | 3.9% | 3.19% | 2.65% | 2.39% | 2.45% | 1.36% |
| 2026/07/06 | 65.78% | 4.8% | 2.4% | 7.64% | 3.71% | 4.29% | 1.82% | 0.1% | 2.98% | 2.05% |
| 2026/07/07 | 65.31% | 6.16% | 2.48% | 5.96% | 0.98% | 2.82% | 2.89% | 0.06% | 3.99% | 2.97% |
| 2026/07/08 | 65.2% | 6.09% | 3% | 7.76% | 0.37% | 3.01% | 2.32% | 0.12% | 5.6% | 2.02% |
| 2026/07/09 | 60.27% | 6.15% | 2.8% | 7.06% | 2.89% | 3.58% | 3.75% | 0.59% | 5.99% | 1.53% |
| 2026/07/10 | 54.68% | 11.54% | 4.06% | 11.3% | 1.63% | 2.51% | 4.07% | 0.33% | 4.91% | 1.54% |
| 2026/07/11 | 65.67% | 8.97% | 2.87% | 6.7% | 2.76% | 0.77% | 1.83% | 0.29% | 4.93% | 1.5% |
| 2026/07/12 | 62.52% | 7.96% | 4.02% | 5.66% | 2.11% | 1.95% | 2.39% | 1.89% | 4.39% | 1.8% |
| 2026/07/13 | 64.61% | 8.79% | 3.37% | 8.12% | 2.33% | 0.78% | 1.58% | 0.3% | 4.79% | 3% |
| 2026/07/14 | 62.68% | 8.85% | 3.53% | 6.24% | 0.34% | 0.8% | 2.48% | 1.55% | 6.7% | 1.29% |
| 2026/07/15 | 69.51% | 7.92% | 3.43% | 4.87% | 2.43% | 0.11% | 1.27% | 2.22% | 3.84% | 1.83% |
| 2026/07/16 | 44.08% | 14.78% | 4.41% | 7.63% | 6.52% | 4.15% | 2.09% | 4.18% | 6.67% | 0.54% |
| 2026/07/17 | 64% | 10.35% | 3.61% | 3.66% | 4.09% | 0.03% | 0.95% | 3.2% | 6.86% | 0.07% |
| 2026/07/18 | 69.9% | 8.54% | 2.36% | 7.07% | 2% | 0.32% | 1.11% | 0.69% | 5.07% | 0.94% |
| 2026/07/19 | 62.7% | 8.08% | 4.02% | 5.09% | 2.26% | 2.23% | 2.5% | 2.55% | 3.8% | 1.78% |
| 2026/07/20 | 65.37% | 9.56% | 4.1% | 2.17% | 0.76% | 1.27% | 0.31% | 4.61% | 8.39% | 1.48% |
| 2026/07/21 | 62.32% | 8.79% | 3.51% | 6.2% | 0.34% | 0.79% | 2.47% | 1.54% | 6.66% | 1.3% |
| 2026/07/22 | 68.72% | 6% | 3.77% | 5.29% | 0.86% | 0.4% | 2.87% | 1.89% | 5.41% | 1.38% |
| 2026/07/23 | 59.14% | 8.77% | 5.47% | 8.16% | 0.8% | 2.73% | 1.77% | 2% | 6.07% | 1.47% |
| 2026/07/24 | 63.95% | 7.59% | 3.68% | 7.09% | 1.35% | 1.15% | 2.51% | 1.25% | 5.36% | 1.25% |
| 2026/07/25 | 65.79% | 5.71% | 3.18% | 4.37% | 1.36% | 1.98% | 2.74% | 2.13% | 6.01% | 1.86% |
| 2026/07/26 | 63.11% | 6.68% | 3.91% | 8% | 0.06% | 0.8% | 3.04% | 3.08% | 4.01% | 2.78% |
| 2026/07/27 | 71.1% | 4.58% | 2.02% | 6.72% | 1.76% | 1.67% | 1.23% | 3.63% | 3.76% | 1.47% |
| 2026/07/28 | 67.94% | 3.86% | 3.81% | 9.25% | 2.12% | 0.9% | 2.46% | 1.68% | 3.23% | 1.89% |
| 2026/07/29 | 78.42% | 2.53% | 2.58% | 4.34% | 1.69% | 1.05% | 0.53% | 3.67% | 0.96% | 0.02% |
| 2026/07/30 | 69.16% | 6.06% | 4.92% | 7.78% | 3.28% | 0.17% | 4.16% | 0.55% | 1.1% | 0.06% |
| 2026/07/31 | 68.89% | 5.11% | 4.11% | 3.98% | 3.76% | 3.56% | 3.51% | 3.06% | 1.74% | 0.04% |
- national-lottery.co.uk
- healthlottery.co.uk
- lottomart.com
- postcodelottery.co.uk
- 10bestcasinos.co.uk
- skyvegas.com
- lottogo.com
- tombola.co.uk
- lottoland.co.uk
- betfred.com
Copyright © Adthena. All rights reserved.
In July 2026, national-lottery.co.uk dominated PPC spend, peaking at 78.42% on July 29. Healthlottery.co.uk saw fluctuations, reaching 14.78% on July 16. Lottomart.com and postcodelottery.co.uk had moderate shares, while 10bestcasinos.co.uk and skyvegas.com remained low. The month ended with national-lottery.co.uk leading.
Competitor Count for UK Gambling & Gaming Lottery and Scratch Cards
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/07/01 | 47 |
| 2026/07/02 | 48 |
| 2026/07/03 | 50 |
| 2026/07/04 | 49 |
| 2026/07/05 | 48 |
| 2026/07/06 | 48 |
| 2026/07/07 | 52 |
| 2026/07/08 | 50 |
| 2026/07/09 | 50 |
| 2026/07/10 | 51 |
| 2026/07/11 | 49 |
| 2026/07/12 | 47 |
| 2026/07/13 | 49 |
| 2026/07/14 | 46 |
| 2026/07/15 | 49 |
| 2026/07/16 | 53 |
| 2026/07/17 | 51 |
| 2026/07/18 | 45 |
| 2026/07/19 | 44 |
| 2026/07/20 | 48 |
| 2026/07/21 | 46 |
| 2026/07/22 | 48 |
| 2026/07/23 | 56 |
| 2026/07/24 | 50 |
| 2026/07/25 | 50 |
| 2026/07/26 | 57 |
| 2026/07/27 | 54 |
| 2026/07/28 | 54 |
| 2026/07/29 | 40 |
| 2026/07/30 | 39 |
| 2026/07/31 | 38 |
Copyright © Adthena. All rights reserved.
July began with 47 advertisers, peaking at 57 on the 26th. A decline followed, ending the month at 38.
