Log in Book a Demo

US Gambling & Gaming Lottery and Scratch Cards - PPC Market Share Analysis April 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Lottery and Scratch Cards category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 US Gambling & Gaming Lottery and Scratch Cards brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

See more data
Share of Clicks - Last month
Domain Share of clicks
galottery.com 79.92
lotto.com 12.84
fbpulltabs.com 2.25
valottery.com 1.87
jackpot.com 0.76
crowncoinscasino.com 0.41
pailottery.com 0.34
betr.app 0.28
ctbingosupply.com 0.26
thelotter.us 0.16
others 0.91

Copyright © Adthena. All rights reserved.

In the gambling & gaming PPC landscape, galottery.com dominates with 79.92% click share. Lotto.com follows at 12.84%, while others collectively hold 0.91%.

Market Exposure

Share of Spend for the top 10 US Gambling & Gaming Lottery and Scratch Cards brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

See more data
Share of Spend - Last Month
Date valottery.com galottery.com fbpulltabs.com modo.us crowncoinscasino.com thelotter.us jackpot.com gig.com lotto.com betr.app
2025/04/01 0% 0% 46.3% 0% 0% 0% 0% 0% 0% 53.7%
2025/04/03 0% 0% 25.21% 0% 0% 0% 0% 0% 0% 9.75%
2025/04/04 0% 0% 0% 0% 62.72% 0% 0% 0% 0% 37.28%
2025/04/05 0% 0% 0% 0% 0% 0% 0% 0% 91.11% 0%
2025/04/06 0% 0% 0% 0% 0% 0% 0% 0% 66.94% 6.09%
2025/04/07 0% 0% 52.99% 0% 0% 0% 0% 0% 0% 47.01%
2025/04/08 0% 0% 100% 0% 0% 0% 0% 0% 0% 0%
2025/04/09 0% 0% 0% 0% 0% 0% 0% 0% 0% 22.67%
2025/04/11 0% 0% 100% 0% 0% 0% 0% 0% 0% 0%
2025/04/12 0% 0% 0% 0% 0% 0% 0% 0% 44.61% 43.98%
2025/04/13 0% 0% 0% 0% 0% 0% 0% 0% 100% 0%
2025/04/14 0% 0% 0% 0% 0% 0% 0% 0% 93.97% 0%
2025/04/15 0% 0% 96.79% 0% 0% 0% 0% 0% 0% 0%
2025/04/16 0% 0% 0% 0% 0% 0% 0% 34.88% 41.75% 23.37%
2025/04/17 0% 95.41% 0% 0% 0.63% 0% 1.21% 0% 2.41% 0%
2025/04/18 0% 0% 0% 33.45% 47.52% 0% 0% 0% 0% 0%
2025/04/19 0% 0% 0% 0% 0% 0% 0% 0% 85.39% 0%
2025/04/23 0% 0% 0% 52.98% 0% 0% 0% 0% 0% 0%
2025/04/24 0% 0% 0% 0% 0% 0% 0% 0% 100% 0%
2025/04/25 0% 0% 75.49% 0% 0% 0% 0% 0% 0% 0%
2025/04/26 0% 0% 0% 0% 0% 0% 0% 0% 100% 0%
2025/04/27 0% 0% 0% 0% 0% 0% 54.52% 0% 45.48% 0%
2025/04/29 0% 0% 0% 0% 0% 43.53% 38.25% 0% 14.15% 4.08%
2025/04/30 100% 0% 0% 0% 0% 0% 0% 0% 0% 0%

Copyright © Adthena. All rights reserved.

In April 2025, valottery.com dominated with a 100% spend share. fbpulltabs.com fluctuated, peaking at 100% twice. lotto.com showed volatility, reaching 100% thrice. modo.us and crowncoinscasino.com had modest shares, while jackpot.com surged late. The month ended with valottery.com leading.

Market Exposure

Competitor Count for US Gambling & Gaming Lottery and Scratch Cards

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

See more data
Competitor Count - Last month
Date Competitor Count
2025/04/01 2
2025/04/03 5
2025/04/04 2
2025/04/05 2
2025/04/06 4
2025/04/07 2
2025/04/08 1
2025/04/09 5
2025/04/10 1
2025/04/11 1
2025/04/12 3
2025/04/13 1
2025/04/14 3
2025/04/15 2
2025/04/16 4
2025/04/17 6
2025/04/18 4
2025/04/19 5
2025/04/20 2
2025/04/21 1
2025/04/22 2
2025/04/23 2
2025/04/24 1
2025/04/25 2
2025/04/26 1
2025/04/27 2
2025/04/29 4
2025/04/30 1

Copyright © Adthena. All rights reserved.

April saw fluctuating advertiser numbers, peaking at 6 on April 17. The month concluded with a dip to 1 on April 30.

Campaign Efficiency

Market Loss & Market Gains for US Gambling & Gaming Lottery and Scratch Cards

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

See more data
Market Loss & Market Gains - Last month
Name Market Trend
galottery.com 87.61%
valottery.com 2.05%
jackpot.com 0.83%
thelotter.us 0.18%
modo.us 0.17%
ctbingosupply.com -2.2%
betr.app -3.04%
pailottery.com -3.92%
fbpulltabs.com -22.49%
lotto.com -51.79%

Copyright © Adthena. All rights reserved.

Lotto.com plummeted by 51.79%, while galottery.com soared with an 87.61% increase. Fbpulltabs.com dropped 22.49%, whereas valottery.com rose 2.05%.

Campaign Efficiency

US Gambling & Gaming Lottery and Scratch Cards Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

See more data
Date valottery.com youngcoenterprises.com galottery.com pailottery.com fbpulltabs.com jackpot.com crowncoinscasino.com thelotter.us lotto.com betr.app
2025/04/01 0% 0% 0% 0% 84.98% 0% 0% 0% 0% 15.02%
2025/04/03 0% 0% 0% 0% 47.63% 0% 0% 0% 0% 2.11%
2025/04/04 0% 0% 0% 0% 0% 0% 54.64% 0% 0% 45.36%
2025/04/05 0% 0% 0% 0% 0% 0% 0% 0% 81.82% 0%
2025/04/06 0% 0% 0% 0% 0% 0% 0% 0% 58.06% 6.45%
2025/04/07 0% 0% 0% 0% 85.68% 0% 0% 0% 0% 14.32%
2025/04/08 0% 0% 0% 0% 100% 0% 0% 0% 0% 0%
2025/04/09 0% 0% 0% 77.32% 0% 0% 0% 0% 0% 5.67%
2025/04/11 0% 0% 0% 0% 100% 0% 0% 0% 0% 0%
2025/04/12 0% 0% 0% 0% 0% 0% 0% 0% 25.95% 65.41%
2025/04/13 0% 0% 0% 0% 0% 0% 0% 0% 100% 0%
2025/04/14 0% 79.1% 0% 0% 0% 0% 0% 0% 20.6% 0%
2025/04/15 0% 0% 0% 0% 99.37% 0% 0% 0% 0% 0%
2025/04/16 0% 89.22% 0% 0% 0% 0% 0% 0% 1.97% 3.73%
2025/04/17 0% 22% 77.8% 0% 0% 0.06% 0.06% 0% 0.06% 0%
2025/04/18 0% 0% 0% 0% 0% 0% 48.82% 0% 0% 0%
2025/04/19 0% 0% 0% 0% 0% 0% 0% 0% 90.42% 0%
2025/04/21 0% 100% 0% 0% 0% 0% 0% 0% 0% 0%
2025/04/24 0% 0% 0% 0% 0% 0% 0% 0% 100% 0%
2025/04/25 0% 0% 0% 0% 75% 0% 0% 0% 0% 0%
2025/04/26 0% 0% 0% 0% 0% 0% 0% 0% 100% 0%
2025/04/27 0% 0% 0% 0% 0% 50% 0% 0% 50% 0%
2025/04/29 0% 0% 0% 0% 0% 63.98% 0% 31.99% 2.79% 1.24%
2025/04/30 100% 0% 0% 0% 0% 0% 0% 0% 0% 0%

Copyright © Adthena. All rights reserved.

April saw dynamic shifts in PPC impressions. Youngcoenterprises.com peaked at 100% on April 21. Valottery.com matched this on April 30. Fbpulltabs.com fluctuated, reaching 100% twice. Lotto.com had highs and lows, ending with 2.79%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Gambling & Gaming Lottery and Scratch Cards

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

See more data
  1. 1
    #1 Online Sweepstakes Casino | Spin to Win Big https://www.crowncoinscasino.com

    CrownCoins Casino, the #1 sweepstakes online casino in the US. Amazing gaming experience! Play Sweet Bonanza, Sugar Rush & Big Bass Today. The Fun Starts Here, Play Now. No Purchase Necessary. It's Always Free To Play. Join The Fun! Epic Wins!

  2. 2
    The Best Sweepstakes Casino https://offers.lines.com › sweepstakes › casinos

    Get 115 Free SC — High Bonuses & Exciting Offers — Looking For The Best Online Casinos? Get your bonus today. Last...

  3. 3
    Official Lottery Games | Official Lotto.com Website https://oh.lotto.com

    Get Tickets for Powerball®, Mega Millions® and More Ohio Lottery Games at Lotto.com. Get Ohio Lottery Tickets at Lotto.com Starting at $2 for the Chance to Win Millions. Get Ohio Lotto Tickets.

  4. 4
    Win Big with Modo | Free Spins https://promo.modo.us

    Real Money Casino Wins — Discover why Modo Casino is America's most trusted social casino. Play 500+ games free. Modo...

  5. 5
    Virginia Lottery | Play and Check Winning Numbers https://www.valottery.com

    Purchase a single ticket for the next drawing, or buy multiple draws to stay in the game. Two chances to win every week! Drawings occur every Tuesday and Friday at 11 p.m. Check Winning Numbers. Play Your Numbers Now.

Copyright © Adthena. All rights reserved.

In the vibrant world of online gaming, CrownCoins Casino leads with a promise of epic wins and free play, enticing players with popular games like Sweet Bonanza. Lines.com offers high bonuses, while Lotto.com and Virginia Lottery focus on official lottery games, emphasizing accessibility and frequent chances to win. Modo Casino highlights trust and variety with over 500 free games.

Frequently Asked Questions

Customer Success Stories

GIMO Case study

GIMO Case Study: Reducing CPCs and Saving €1.12M for Clients

GIMO is a specialist digital marketing agency for the gaming industry. In 2019, they saw their cost-per-clicks (CPCs) rise sharply for their clients, primarily due to brand-bidding among rivals.

GIMO set an ambitious goal: reduce their brand spend by 25%. To do that, they would need to find every opportunity for campaign efficiency.Read case study
the7stars Case study: PPC campaign Optimization

the7stars case study: Achieving Google Ads PPC campaign optimization​ with Adthena

Leveraging Adthena's comprehensive insights, the7stars and their lottery client optimized their PPC campaigns and organic strategies, resulting in substantial cost savings and improved campaign performance. Read case study
UntuckIt Case Study

UNTUCKit Case Study: Retail brand unlocks $54k with Adthena’s Brand Activator

Discover how UNTUCKit optimized its brand search strategy using Adthena’s Brand Activator, resulting in $54k savings in just six months. Learn how they improved efficiency and competitor insights.Read case study

Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

Related reports

US
Gambling & Gaming

US Sports Betting

UK
Gambling & Gaming

UK Sports Betting

AUS
Gambling & Gaming

AUS Sports Betting

US
Gambling & Gaming

US Poker / Poker Tournaments