UK Media & Entertainment Publishing - PPC Market Share Analysis June 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Publishing category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Publishing – UK

Google AI Overview visibility for Media & Entertainment Publishing UK

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 18.1254770956
81.8745229044
18%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 23
77
23%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 5%
Transactional 7%
Navigational 5%
Seasonal 0%
Local 0%
Problem Solving 10%

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Market Exposure

Share of Clicks for top 10 UK Media & Entertainment Publishing brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
bloomberg.com 15.17
ebay.co.uk 10.46
audible.co.uk 8.91
thetimes.com 8.29
psychologytoday.com 4.9
magazine.co.uk 4.84
amazon.co.uk 4.22
wsj.com 3.04
wikipedia.org 2.56
theweek.com 2.24
others 35.37
  • bloomberg.com - 15.17%
  • ebay.co.uk - 10.46%
  • audible.co.uk - 8.91%
  • thetimes.com - 8.29%
  • psychologytoday.com - 4.9%
  • magazine.co.uk - 4.84%
  • amazon.co.uk - 4.22%
  • wsj.com - 3.04%
  • wikipedia.org - 2.56%
  • theweek.com - 2.24%
  • others - 35.37%

Copyright © Adthena. All rights reserved.

In the PPC landscape, ‘others’ dominate with 35.37% click share, while Bloomberg leads individual domains at 15.17%, followed by eBay at 10.46%.

Market Exposure

Share of Spend for the top 10 UK Media & Entertainment Publishing brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date audible.co.uk ebay.co.uk bloomberg.com magazine.co.uk printed.com theweek.com thetimes.com amazon.co.uk bookprintinguk.com wsj.com
2026/05/01 16.98% 0.51% 19.78% 1.07% 3.23% 6.39% 4.13% 1.26% 2.29% 3.53%
2026/05/02 16.62% 0.46% 21.01% 1.23% 2.68% 6.42% 4.72% 1.13% 2.64% 6.74%
2026/05/03 17.17% 0.19% 23.64% 0.57% 3.22% 5.18% 4.4% 1.07% 3.83% 5.46%
2026/05/04 15.2% 1.2% 19.35% 1.18% 4.07% 6.29% 4.34% 2.77% 3.33% 6.5%
2026/05/05 16.5% 0.44% 20.67% 1.28% 4% 6.21% 4.62% 1.63% 1.03% 4.78%
2026/05/06 15.21% 0.58% 20.35% 1.06% 1.95% 5.73% 4.53% 5.14% 3.31% 2.63%
2026/05/07 15.23% 0.45% 20.74% 1.55% 2.57% 5.01% 4.89% 1.54% 2.75% 9.68%
2026/05/08 15.47% 0.54% 20.63% 0.62% 1.22% 6.02% 4.99% 1.63% 2.03% 4.15%
2026/05/09 12.68% 0.54% 25.56% 1.67% 2.83% 5.93% 5.47% 1.36% 2.38% 4.47%
2026/05/10 11.66% 0.46% 18.59% 1.33% 3.62% 6.55% 4.57% 1.55% 2.75% 3.6%
2026/05/11 14.91% 5.42% 14.35% 4.12% 3.42% 5.77% 3.68% 2.79% 2.47% 5.1%
2026/05/12 11.71% 6.93% 11.24% 4.77% 4.09% 3.39% 3.39% 3.43% 3.36% 0.01%
2026/05/13 14.56% 2.57% 15.18% 2.2% 3.2% 4.96% 3.89% 3.34% 3.71% 0.61%
2026/05/14 13.59% 5.99% 12.02% 6.64% 3.44% 4.71% 3.54% 3.27% 2.95% 0.02%
2026/05/15 15.48% 0.54% 20.62% 0.62% 1.22% 6.02% 4.98% 1.63% 2.03% 4.15%
2026/05/16 13.29% 8.4% 8.02% 5.49% 4.95% 3.8% 3.4% 2.5% 3.1% 0.75%
2026/05/17 11.03% 7.85% 16.6% 4.86% 5.35% 4.5% 1.95% 2.93% 2.87% 0.54%
2026/05/18 14.54% 4.65% 13.49% 7.07% 4.32% 4.83% 3.26% 2.21% 3.93% 0.61%
2026/05/19 14.5% 5.09% 12.25% 5.45% 5.06% 4.46% 3.85% 2.37% 2.78% 0.79%
2026/05/20 14.96% 6.42% 12.06% 3.4% 3.84% 4.35% 4.17% 2.88% 2.92% 0.73%
2026/05/21 13.78% 7.28% 8.57% 3.83% 2.86% 3.85% 2.88% 2.38% 3.54% 2.6%
2026/05/22 12.81% 8.21% 8.73% 4.68% 4.22% 4.02% 3.2% 2.3% 3.5% 1.91%
2026/05/23 12.36% 5.56% 11.61% 3.68% 4.21% 4.21% 3.82% 2.06% 3.4% 5.64%
2026/05/24 15.12% 7.41% 10.17% 3.61% 3.85% 4.41% 3.25% 2.66% 2.35% 4.47%
2026/05/25 15.49% 10.97% 11.51% 2.62% 4% 3.37% 3% 2.33% 3.13% 3.48%
2026/05/26 13.33% 11.24% 10.58% 4.33% 4.33% 3.04% 3.65% 3.34% 1.97% 1.75%
2026/05/27 14.47% 17.53% 8.56% 5.04% 3.52% 3.39% 2.92% 2.35% 2.55% 3.9%
2026/05/28 12.96% 5.63% 9.76% 4.6% 2.64% 3.29% 3.16% 4% 2.44% 2.86%
2026/05/29 15.04% 3.57% 9.86% 5.74% 3.98% 3.38% 4.25% 3.29% 1.54% 4.43%
2026/05/30 12.24% 7.5% 9.58% 6.74% 4.26% 3.35% 3.76% 2.41% 2.02% 2.89%
2026/05/31 11.78% 8.52% 8.09% 7.2% 4.46% 3.88% 3.45% 2.84% 1.71% 1.61%
  • audible.co.uk
  • ebay.co.uk
  • bloomberg.com
  • magazine.co.uk
  • printed.com
  • theweek.com
  • thetimes.com
  • amazon.co.uk
  • bookprintinguk.com
  • wsj.com

Copyright © Adthena. All rights reserved.

In May 2026, Bloomberg.com led PPC spend, peaking early. Audible.co.uk fluctuated, ending lower. Ebay.co.uk surged mid-month. Magazine.co.uk and Printed.com showed steady growth. WSJ.com had erratic trends, finishing modestly.

Market Exposure

Competitor Count for UK Media & Entertainment Publishing

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/05/01 128
2026/05/02 122
2026/05/03 119
2026/05/04 132
2026/05/05 136
2026/05/06 139
2026/05/07 142
2026/05/08 150
2026/05/09 127
2026/05/10 128
2026/05/11 152
2026/05/12 169
2026/05/13 163
2026/05/14 164
2026/05/15 150
2026/05/16 161
2026/05/17 156
2026/05/18 157
2026/05/19 163
2026/05/20 170
2026/05/21 163
2026/05/22 160
2026/05/23 160
2026/05/24 161
2026/05/25 161
2026/05/26 173
2026/05/27 181
2026/05/28 187
2026/05/29 181
2026/05/30 184
2026/05/31 189

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May began with 128 advertisers, fluctuating initially, then steadily rising to 189 by month’s end, showcasing a dynamic growth trend.

Campaign Efficiency

Market Loss & Market Gains for UK Media & Entertainment Publishing

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
ebay.co.uk 6.49%
wikipedia.org 4.52%
magazine.co.uk 2.01%
moo.com 0.76%
greatmagazines.co.uk 0.57%
theweek.com -0.87%
ft.com -0.88%
psychologytoday.com -1.9%
thetimes.com -1.96%
bloomberg.com -8.12%

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In the past month, ebay.co.uk surged with a 6.49% click share increase, while bloomberg.com faced an 8.12% decline.

Campaign Efficiency

UK Media & Entertainment Publishing Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date ebay.co.uk collins.co.uk audible.co.uk uniquemaps.co.uk bloomberg.com magazine.co.uk amazon.co.uk printed.com thetimes.com magazineboutique.co.uk
2026/05/01 4.86% 0% 8.97% 0.48% 16.9% 0.74% 3.11% 1.95% 4.53% 5.14%
2026/05/02 4.52% 0% 8.42% 0% 19.14% 0.81% 1.99% 1.63% 5.85% 2.6%
2026/05/03 3.36% 0% 9.94% 2.9% 24.88% 0.47% 1.58% 2.37% 5.42% 1.71%
2026/05/04 5.28% 2.55% 7.75% 0% 17.99% 0.75% 6.7% 2.87% 4.18% 0.47%
2026/05/05 2.8% 0% 8.21% 0% 19.91% 0.87% 7.86% 3.1% 5.18% 0.25%
2026/05/06 3.05% 0% 9.41% 0% 17.46% 0.73% 10.99% 1.02% 5.04% 1.23%
2026/05/07 2.67% 0% 9.26% 1.23% 19.84% 1.04% 4.22% 2.05% 5.16% 2.07%
2026/05/08 4.72% 0% 8.86% 0.44% 17.08% 0.4% 3.9% 0.76% 4.87% 2.45%
2026/05/09 4.49% 0% 8.36% 3.35% 20.04% 1.06% 2.37% 2.24% 5.64% 2.48%
2026/05/10 3.6% 0% 7.52% 7.12% 14.29% 0.79% 2.97% 2.29% 4.35% 4.06%
2026/05/11 16.14% 4.99% 7.62% 0.34% 10.84% 2.46% 3.9% 2.33% 3.58% 2.03%
2026/05/12 21.23% 1.6% 5.01% 0% 7.18% 2.68% 4.46% 2.41% 2.71% 1.36%
2026/05/13 10.13% 2.05% 7.5% 2.6% 11.08% 1.49% 5.9% 2.01% 3.18% 1.66%
2026/05/14 19.35% 5.17% 6.28% 8.06% 7.61% 3.44% 4.16% 1.74% 2.88% 1.29%
2026/05/15 4.72% 0% 8.86% 0.44% 17.08% 0.4% 3.9% 0.76% 4.87% 2.45%
2026/05/16 24.4% 1.75% 6.05% 1.99% 6.11% 3.41% 5.92% 3.27% 3.24% 2.48%
2026/05/17 24.34% 3.58% 5.13% 0% 11.49% 2.79% 6.41% 3.87% 2.19% 0.61%
2026/05/18 16.71% 2.22% 7.52% 0% 10.36% 4.47% 4.89% 3.13% 3.18% 0.98%
2026/05/19 20.12% 3.92% 6.52% 0.23% 8.18% 2.94% 4.55% 2.87% 3.34% 1.41%
2026/05/20 21.25% 0% 6.37% 0% 7.71% 1.89% 5.04% 2.13% 3.47% 0.65%
2026/05/21 22.89% 3% 5.37% 9.09% 4.92% 1.94% 3.65% 1.56% 2.26% 1.56%
2026/05/22 24.28% 4.67% 5.91% 2.39% 5.18% 2.41% 4.17% 2.5% 2.6% 1.1%
2026/05/23 17.15% 1.6% 5.81% 5.24% 7.87% 2.11% 4.03% 2.9% 4% 4.51%
2026/05/24 22.07% 3.28% 6.79% 2.08% 6.58% 1.99% 4% 2.5% 2.66% 2.76%
2026/05/25 26.77% 2.98% 6.74% 6.36% 7.77% 1.41% 3.73% 2.23% 2.58% 3.64%
2026/05/26 24.81% 1.44% 6.15% 1.44% 6.27% 2.56% 5.55% 2.72% 3.22% 3.87%
2026/05/27 33.3% 1.28% 7.71% 0.51% 5.15% 2.93% 3.5% 2.41% 2.79% 3.51%
2026/05/28 19.31% 3.92% 6.56% 0.35% 6.21% 2.67% 5.14% 1.89% 3.1% 1.92%
2026/05/29 12.93% 1.69% 7.84% 0.91% 5.89% 3.47% 5.91% 2.49% 4.26% 3.91%
2026/05/30 19.46% 3.89% 5.94% 2.94% 5.34% 3.51% 3.62% 2.78% 3.31% 4.11%
2026/05/31 21.21% 5.27% 5.24% 4.48% 4.09% 3.77% 3.31% 2.93% 2.82% 1.56%
  • ebay.co.uk
  • collins.co.uk
  • audible.co.uk
  • uniquemaps.co.uk
  • bloomberg.com
  • magazine.co.uk
  • amazon.co.uk
  • printed.com
  • thetimes.com
  • magazineboutique.co.uk

Copyright © Adthena. All rights reserved.

In May 2026, eBay.co.uk’s impression share surged mid-month, peaking at 33.3% on the 27th. Collins.co.uk remained steady, while Audible.co.uk fluctuated slightly. Bloomberg.com saw a decline, and Amazon.co.uk showed moderate stability. The month concluded with eBay.co.uk leading.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Media & Entertainment Publishing

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for UK Media & Entertainment Publishing - Last month
  1. 1
    Audible Audiobooks & Podcasts - Listen Now With A 30 Day Trial https://www.audible.co.uk › audible › 30daysfreetrial

    From £5.99/Month After 30 Days. Renews Automatically. See audible.co.uk/ft For Eligibility

  2. 2
    Bloomberg UK https://www.bloomberg.com

    Bloomberg Subscription Offer — Subscribe to market-moving business news for just £115/first year. Unlock unlimited access to Bloomberg.com for just £115/first year.

  3. 3
    Terribly Cheesy Dad Jokes | Charity Cards and Gifts https://www.cardsforcharity.co.uk

    The title says it all This book is full of the cheesiest jokes of all time. Guaranteed to get a few laughs

  4. 4
    The Times & Sunday Times https://www.thetimes.com

    Breaking News Stories — Stay Well Informed With Breaking News Stories From Across The UK And Around The World. Comment & Join The Conversation. Exclusive Rewards With Times+. Just £3 For 3 Months.

  5. 5
    Wikipedia - The Free Encyclopedia https://en.wikipedia.org

    Wikipedia, the free encyclopedia

Copyright © Adthena. All rights reserved.

In the realm of Google PPC, Audible entices with a 30-day trial, while Bloomberg offers a £115 first-year subscription for market insights. Cards for Charity brings humor with cheesy dad jokes, The Times provides breaking news for £3 over three months, and Wikipedia remains the free knowledge hub.

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