Share of Clicks for top 10 US Media & Entertainment Publishing brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| nytimes.com | 7.55 |
| countryliving.com | 7 |
| wsj.com | 5.78 |
| prevention.com | 5.5 |
| audible.com | 5.45 |
| housebeautiful.com | 4.47 |
| amazon.com | 3.37 |
| menshealth.com | 2.95 |
| fatherly.com | 2.91 |
| delish.com | 2.55 |
| others | 52.47 |
- nytimes.com - 7.55%
- countryliving.com - 7%
- wsj.com - 5.78%
- prevention.com - 5.5%
- audible.com - 5.45%
- housebeautiful.com - 4.47%
- amazon.com - 3.37%
- menshealth.com - 2.95%
- fatherly.com - 2.91%
- delish.com - 2.55%
- others - 52.47%
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In the PPC landscape, ‘others’ dominate with 52.47% click share, while ‘nytimes.com’ leads specific domains at 7.55%, followed by ‘countryliving.com’ at 7.00%.
Share of Spend for the top 10 US Media & Entertainment Publishing brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | countryliving.com | prevention.com | nytimes.com | wsj.com | audible.com | delish.com | housebeautiful.com | fatherly.com | menshealth.com | amazon.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2025/10/01 | 7.67% | 1.93% | 1.89% | 10.89% | 5.71% | 2.2% | 3.55% | 1.87% | 5.17% | 3.78% |
| 2025/10/02 | 5.97% | 3.41% | 12.69% | 4.2% | 5.36% | 2.3% | 4.13% | 2.69% | 2.92% | 3.36% |
| 2025/10/03 | 6.04% | 4.61% | 8.66% | 5.5% | 4.88% | 2.73% | 3.01% | 3.69% | 3.88% | 3.04% |
| 2025/10/04 | 4.04% | 4.83% | 3.39% | 5.62% | 5.14% | 2.39% | 4.2% | 2.84% | 2.3% | 2.77% |
| 2025/10/05 | 7.29% | 3.48% | 6.4% | 4.44% | 5.92% | 2.36% | 3.68% | 1.13% | 3.35% | 3.4% |
| 2025/10/06 | 5.11% | 3.33% | 8.57% | 2.86% | 4.95% | 2.36% | 2.56% | 2.28% | 1.52% | 2.99% |
| 2025/10/07 | 10.96% | 5.38% | 3.79% | 6.34% | 5.29% | 2.8% | 1.93% | 1.68% | 2.18% | 6.05% |
| 2025/10/08 | 9.85% | 6.4% | 1.1% | 3.59% | 4.7% | 4.63% | 5.71% | 2.21% | 4.39% | 3.9% |
| 2025/10/09 | 8.21% | 6.55% | 11.26% | 3.31% | 5.47% | 2.67% | 4% | 2.79% | 3.56% | 2.68% |
| 2025/10/10 | 9.19% | 5.34% | 7.68% | 3.3% | 5.86% | 2.77% | 5.42% | 1.56% | 4.67% | 2.49% |
| 2025/10/11 | 3.87% | 5.37% | 7.89% | 7.04% | 5.81% | 1.55% | 2.64% | 2.73% | 3.1% | 2.31% |
| 2025/10/12 | 3.78% | 2.15% | 3.71% | 5.75% | 6.59% | 2.8% | 3.3% | 3.21% | 3.4% | 3.4% |
| 2025/10/13 | 7.58% | 7.2% | 7.23% | 4.3% | 6.69% | 2.96% | 4.51% | 2.4% | 5.57% | 3.11% |
| 2025/10/14 | 5.64% | 5.61% | 4.78% | 5.91% | 5.64% | 2.94% | 2.4% | 0.9% | 3.44% | 2.99% |
| 2025/10/15 | 6.39% | 6.89% | 6.61% | 7.43% | 5.89% | 1.65% | 1.89% | 0.74% | 4.18% | 4.24% |
| 2025/10/16 | 6.13% | 2.98% | 9.92% | 4.74% | 6.49% | 1.38% | 3.51% | 2.29% | 0.9% | 3.41% |
| 2025/10/17 | 7.52% | 5.42% | 3.59% | 11.18% | 6.11% | 1.14% | 4.1% | 1.46% | 3.05% | 3.14% |
| 2025/10/18 | 5.66% | 4.44% | 9.16% | 9.92% | 6.73% | 0.85% | 1.33% | 1.72% | 1.73% | 2.92% |
| 2025/10/19 | 5.29% | 0.84% | 9.12% | 7.47% | 5.79% | 1.41% | 2.68% | 1.55% | 0.42% | 3.19% |
| 2025/10/20 | 3.98% | 3.49% | 10.94% | 3.88% | 8.09% | 2.74% | 5.27% | 1.81% | 1.44% | 4.34% |
| 2025/10/21 | 6.21% | 3.07% | 11.76% | 6.31% | 6.53% | 0.99% | 6.1% | 2.38% | 2.37% | 2.9% |
| 2025/10/22 | 5.25% | 1.33% | 14.44% | 7% | 6.84% | 2% | 4.05% | 3.02% | 0.73% | 5.37% |
| 2025/10/23 | 8.41% | 5.82% | 5.8% | 6.17% | 8.38% | 0.58% | 3.2% | 4.49% | 0.72% | 3.97% |
| 2025/10/24 | 7.69% | 5.17% | 8.78% | 1.73% | 7% | 2.5% | 7.98% | 3.7% | 2.73% | 2.3% |
| 2025/10/25 | 4.18% | 4.72% | 19.4% | 4.1% | 5.47% | 2.18% | 5.07% | 2.44% | 2.76% | 2.01% |
| 2025/10/26 | 0.95% | 3.73% | 18.77% | 3.64% | 6.91% | 1.38% | 4.3% | 1.99% | 3.26% | 3.04% |
| 2025/10/27 | 6.83% | 6.28% | 8.96% | 5.49% | 7.59% | 2.09% | 5.74% | 3.04% | 1.5% | 2.68% |
| 2025/10/28 | 4.72% | 7.96% | 8.66% | 8.14% | 7.03% | 2.39% | 5.85% | 3.67% | 4.12% | 3.94% |
| 2025/10/29 | 5.43% | 10.34% | 8.46% | 5.75% | 7.23% | 1.68% | 2.5% | 3.32% | 2.15% | 3.2% |
| 2025/10/30 | 8.59% | 6.14% | 8.52% | 2.45% | 6.06% | 4.13% | 3.82% | 3.08% | 3.51% | 2.32% |
| 2025/10/31 | 9.73% | 9.19% | 7.46% | 6.49% | 6.38% | 4.89% | 4.71% | 2.95% | 2.64% | 2.38% |
- countryliving.com
- prevention.com
- nytimes.com
- wsj.com
- audible.com
- delish.com
- housebeautiful.com
- fatherly.com
- menshealth.com
- amazon.com
Copyright © Adthena. All rights reserved.
In October 2025, “nytimes.com” dominated with a peak spend share of 19.40% on October 25. “countryliving.com” and “prevention.com” showed fluctuating trends, while “wsj.com” and “audible.com” maintained moderate stability. The month concluded with “nytimes.com” leading.
Competitor Count for US Media & Entertainment Publishing
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2025/10/01 | 441 |
| 2025/10/02 | 383 |
| 2025/10/03 | 385 |
| 2025/10/04 | 390 |
| 2025/10/05 | 420 |
| 2025/10/06 | 418 |
| 2025/10/07 | 388 |
| 2025/10/08 | 342 |
| 2025/10/09 | 346 |
| 2025/10/10 | 378 |
| 2025/10/11 | 396 |
| 2025/10/12 | 396 |
| 2025/10/13 | 392 |
| 2025/10/14 | 400 |
| 2025/10/15 | 392 |
| 2025/10/16 | 403 |
| 2025/10/17 | 415 |
| 2025/10/18 | 413 |
| 2025/10/19 | 435 |
| 2025/10/20 | 422 |
| 2025/10/21 | 404 |
| 2025/10/22 | 411 |
| 2025/10/23 | 383 |
| 2025/10/24 | 384 |
| 2025/10/25 | 364 |
| 2025/10/26 | 399 |
| 2025/10/27 | 358 |
| 2025/10/28 | 377 |
| 2025/10/29 | 382 |
| 2025/10/30 | 376 |
| 2025/10/31 | 369 |
Copyright © Adthena. All rights reserved.
October began with 441 advertisers, fluctuating throughout the month, peaking at 435 on the 19th. The month concluded with 369 advertisers, reflecting a dynamic landscape.