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US Media & Entertainment Publishing - PPC Market Share Analysis June 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Publishing category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 US Media & Entertainment Publishing brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
psychologytoday.com 10.27
wsj.com 9.15
nationalgeographic.com 9.06
countryliving.com 8.5
amazon.com 7.32
audible.com 4.8
menshealth.com 4.31
delish.com 3.6
highlights.com 3.13
prevention.com 2.61
others 37.25

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In the PPC landscape, Psychology Today leads with 10.27% click share, followed by WSJ at 9.15%. Others collectively dominate with 37.25%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 US Media & Entertainment Publishing brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date audible.com nationalgeographic.com wsj.com audiobooks.com psychologytoday.com delish.com menshealth.com housebeautiful.com amazon.com forbes.com
2025/06/01 7.81% 5.3% 17.35% 3.63% 0.64% 6.43% 4.25% 2.98% 2.53% 2.1%
2025/06/02 8.95% 7.49% 13.48% 5.3% 1.78% 4.08% 3.3% 1.31% 2.38% 2.92%
2025/06/03 8.89% 3.81% 15.67% 3.9% 3.7% 3.06% 2.45% 0.74% 2.38% 1.49%
2025/06/04 7.84% 7.65% 14.42% 5.67% 2.33% 4.69% 3.81% 1.29% 2.36% 2.86%
2025/06/05 7.94% 7.34% 8.91% 3.96% 0% 4.6% 5.12% 2.6% 2.96% 4.68%
2025/06/06 8.04% 4.93% 9.96% 4.59% 2.11% 4.13% 5.84% 2.58% 2.49% 2.92%
2025/06/07 7.97% 7.27% 9.52% 4.54% 3.27% 5.5% 3.05% 1.4% 2.24% 2.96%
2025/06/08 7.32% 8.06% 13.46% 4.48% 1.68% 4.14% 4.14% 1.88% 1.58% 3.94%
2025/06/09 7.36% 9.63% 9.1% 3.91% 4.36% 1.84% 3.15% 0.64% 2.11% 2.19%
2025/06/10 6.88% 7.64% 26.81% 3.8% 2.67% 2.34% 2.37% 1.37% 2.2% 2.19%
2025/06/11 7.78% 6.49% 20.24% 4.13% 4.63% 2.46% 4.16% 0.68% 3.2% 0.76%
2025/06/12 5.88% 6.45% 13.44% 3.51% 5.15% 3.33% 4.72% 3.03% 2.43% 3.23%
2025/06/13 6.09% 6.47% 18.3% 5.19% 4.72% 5.27% 3.38% 1.71% 2.8% 2.75%
2025/06/14 6.7% 6.45% 15.26% 4.72% 3.62% 1.94% 2.2% 1.25% 3.08% 3.17%
2025/06/15 8.19% 4.3% 17.43% 5.44% 3.79% 4.67% 2.91% 4.16% 2.71% 0.86%
2025/06/16 7.5% 8.98% 19.14% 3.19% 5.18% 4.31% 3.31% 2.27% 2.29% 3.25%
2025/06/17 8.07% 8.44% 4.81% 3.22% 2.76% 3.24% 4.83% 4.4% 3.25% 0.82%
2025/06/18 6.33% 5.3% 13.56% 3.98% 5.76% 1.99% 4.62% 1.43% 8.31% 1.48%
2025/06/19 5.65% 5.48% 15.72% 2.71% 4.2% 4.91% 3.3% 0.65% 9.06% 3.62%
2025/06/20 6.64% 8.13% 13.48% 4.52% 2.94% 2.53% 2.71% 1.82% 6.38% 2.59%
2025/06/21 6.27% 7.39% 18.43% 2.78% 2.92% 4.66% 4.26% 2.12% 6.61% 0.05%
2025/06/22 7.29% 5.66% 12.24% 3.42% 4.73% 5.47% 5.82% 2.77% 3.09% 1.82%
2025/06/23 8.08% 8.21% 6.57% 3.72% 4.28% 4.34% 3.61% 1.77% 3.72% 3.14%
2025/06/24 10.3% 6.93% 0.05% 5.5% 4.21% 4.2% 4.04% 2.93% 4.42% 3.72%
2025/06/25 8.48% 7.72% 3.42% 4.15% 3.17% 4.62% 3.45% 2.92% 4.73% 1.59%
2025/06/26 8.91% 6.38% 11.54% 5.21% 2.92% 3.18% 5.08% 4.08% 2.92% 2.36%
2025/06/27 8.75% 7.57% 7.48% 5.36% 3.13% 3.5% 5.83% 0.87% 3.93% 2.52%
2025/06/28 7.35% 8.76% 13.6% 2.47% 3.84% 2.08% 2.47% 2.09% 5.51% 3.42%
2025/06/29 7.34% 7.89% 6.34% 3.21% 2.96% 6.66% 5.17% 0.54% 2.42% 1.43%
2025/06/30 9.8% 8.08% 7.09% 5.46% 5.38% 5% 4.34% 2.01% 1.99% 0.16%

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In June 2025, Audible’s PPC spend fluctuated, peaking at 10.3% on June 24. National Geographic saw a high of 9.63% on June 9. WSJ’s spend spiked to 26.81% on June 10. Audiobooks.com maintained a steady range, while Psychology Today peaked at 5.76% on June 18. Delish and Men’s Health had moderate fluctuations, with Delish peaking at 6.66% on June 29. House Beautiful and Amazon showed varied trends, with Amazon peaking at 9.06% on June 19. Forbes had a low spend, ending at 0.16% on June 30.

Market Exposure

Competitor Count for US Media & Entertainment Publishing

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/06/01 373
2025/06/02 378
2025/06/03 296
2025/06/04 392
2025/06/05 378
2025/06/06 366
2025/06/07 365
2025/06/08 335
2025/06/09 344
2025/06/10 373
2025/06/11 380
2025/06/12 377
2025/06/13 391
2025/06/14 396
2025/06/15 412
2025/06/16 404
2025/06/17 423
2025/06/18 405
2025/06/19 366
2025/06/20 385
2025/06/21 378
2025/06/22 400
2025/06/23 401
2025/06/24 426
2025/06/25 370
2025/06/26 356
2025/06/27 370
2025/06/28 384
2025/06/29 385
2025/06/30 419

Copyright © Adthena. All rights reserved.

June saw a dynamic shift in distinct advertisers, starting at 373 and peaking at 426 mid-month. The month concluded with a strong presence of 419 advertisers, indicating a vibrant advertising landscape.

Campaign Efficiency

Market Loss & Market Gains for US Media & Entertainment Publishing

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
amazon.com 4.67%
nytimes.com 0.96%
psychologytoday.com 0.93%
bloomberg.com 0.69%
prevention.com 0.6%
mailchimp.com -0.41%
bustle.com -0.58%
highlights.com -0.71%
countryliving.com -1.04%
wsj.com -4.66%

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Amazon.com surged with a 4.67% click share increase, while wsj.com faced a 4.66% decline.

Campaign Efficiency

US Media & Entertainment Publishing Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date menshealth.com prevention.com delish.com audible.com amazon.com nationalgeographic.com countryliving.com psychologytoday.com housebeautiful.com wsj.com
2025/06/01 5.92% 6.55% 8.66% 4.23% 4.02% 3.35% 5.72% 0.6% 5.69% 8.06%
2025/06/02 6.45% 4.88% 6.4% 5.6% 4.97% 4.2% 4.93% 1.62% 3.65% 5.55%
2025/06/03 3.76% 3.77% 5.72% 5.02% 4.83% 2.44% 3.55% 3.32% 2.83% 8.31%
2025/06/04 6.39% 8.54% 7.4% 4.64% 5.27% 5.03% 5.5% 1.65% 3.57% 6.55%
2025/06/05 8.12% 3.96% 5.87% 4.77% 6.39% 4.14% 7.09% 0% 4.74% 3.98%
2025/06/06 9.04% 4.59% 6.24% 5.18% 4.93% 2.7% 6.42% 1.66% 4.99% 4.14%
2025/06/07 5.17% 5.33% 7.92% 5.34% 4.98% 3.98% 5.1% 2.49% 3.79% 3.87%
2025/06/08 6.95% 1.68% 7.54% 5.03% 2.81% 5.32% 5.64% 1.49% 5.76% 7.32%
2025/06/09 5.17% 4.3% 5.14% 4.83% 4.54% 5.28% 9.05% 3.47% 2.33% 3.78%
2025/06/10 4.81% 4.18% 4.03% 4.49% 5.59% 4.54% 6.29% 2.57% 4.39% 12.62%
2025/06/11 6.37% 3.31% 4.01% 5.74% 7.75% 3.99% 4.44% 3.86% 1.7% 9.51%
2025/06/12 6.83% 2.89% 4.75% 4.02% 5.44% 4.08% 7.53% 4.34% 5.07% 6.18%
2025/06/13 5.59% 2.21% 7.19% 3.73% 8.53% 3.66% 8.88% 3.86% 3.11% 8.74%
2025/06/14 4.84% 2.09% 4.14% 4.38% 7.79% 3.88% 4.65% 3.01% 3.85% 7.47%
2025/06/15 3.06% 2.56% 7.02% 5.47% 6.47% 2.84% 5.92% 3.19% 5.73% 8.74%
2025/06/16 6.64% 4.83% 7.1% 5% 3.7% 5.91% 7.71% 4.34% 3.94% 8.06%
2025/06/17 6.89% 7.03% 5.21% 4.46% 4% 4.22% 9.36% 2.09% 6.82% 3.04%
2025/06/18 5.31% 4.89% 3.37% 3.32% 19.68% 2.59% 6.34% 3.9% 3.38% 4.24%
2025/06/19 5.18% 4.85% 5.99% 2.82% 22.97% 2.91% 4.14% 2.97% 1.23% 6.62%
2025/06/20 4.75% 3.27% 4.19% 3.75% 16.62% 4.37% 3.88% 2.3% 4.64% 5.68%
2025/06/21 6.3% 5.6% 6.25% 3.44% 15.15% 4.16% 4.16% 2.22% 3.7% 6.79%
2025/06/22 7.21% 5.02% 7.5% 4.33% 8.3% 3.74% 4.76% 3.88% 3.93% 5.51%
2025/06/23 5.22% 3.97% 6.87% 4.52% 6.29% 4.8% 4.83% 3.52% 5.12% 3.47%
2025/06/24 5.94% 5.39% 6.25% 5.64% 6.7% 4.03% 5.18% 3.34% 5.44% 0.02%
2025/06/25 5.91% 1.97% 7.38% 4.78% 11.01% 4.1% 7.54% 2.52% 2.89% 1.55%
2025/06/26 5.87% 2.87% 4.64% 5.72% 7.88% 3.39% 6.98% 2.38% 4.66% 4.98%
2025/06/27 7.09% 4.03% 5.7% 4.84% 9.83% 4.67% 5.51% 2.4% 1.65% 2.59%
2025/06/28 5.35% 3.9% 3.97% 3.6% 13.21% 4.73% 5.79% 3.08% 3.22% 6.18%
2025/06/29 7.43% 5.03% 8.14% 3.75% 9.08% 4.67% 7.91% 2.19% 1.61% 2.31%
2025/06/30 7.14% 7.08% 6.8% 5.45% 5.29% 4.68% 4.44% 4.26% 2.89% 2.53%

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In June 2025, Amazon’s PPC impression share surged mid-month, peaking at 22.97% on the 19th. Delish and Men’s Health maintained steady shares, while WSJ saw fluctuations, ending at 2.53%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Media & Entertainment Publishing

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    142 Funny Jokes Guaranteed to Keep You Giggling https://www.cosmopolitan.com

    See the top Recommendations on Apartment Decorating, Bedding & Everything Cosmopolitan. Reviews, Recommendations, and Advice from...

  2. 2
    300 Best Dad Jokes You Haven't Heard https://www.countryliving.com

    300 Best Dad Jokes — From one-liners to corny comedy, this hilarious selection of the best dad jokes will have kids and adults alike laughing. They're so bad, they're good.

  3. 3
    145 Dad Jokes That are Actually Funny https://www.delish.com

    From one-liners to corny comedy, this hilarious selection of the best dad jokes will have every father chuckling. They're so bad, they're good.

  4. 4
    145 Dad Jokes That are Actually Funny https://www.housebeautiful.com

    From one-liners to corny comedy, this hilarious selection of the best dad jokes will have every father chuckling. They're so bad, they're good. From Home Decor and Interior Decorating to Cooking, Cleaning...

  5. 5
    150 Best Dad Jokes - Funniest Dad Jokes https://www.prevention.com › dad-jokes

    Best dad jokes for kids, How does a bee brush its hair, It uses a honeycomb. 150 Best Dad Jokes That Will Actually Make Your Family Laugh. Best of 2025.

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In the world of Google PPC, humor reigns supreme. Advertisers like Cosmopolitan, Country Living, and Delish captivate audiences with witty dad jokes and engaging content. Their unique selling proposition? Laughter that bridges generations, making even the corniest jokes irresistible.

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