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US Media & Entertainment Publishing - PPC Market Share Analysis July 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Publishing category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Publishing – US

Google AI Overview visibility for Media & Entertainment Publishing US

See how often AIOs appear and how search intent is distributed across buying signals.

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AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 44.2766100864
55.7233899136
44%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 15
85
15%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 6%
Transactional 7%
Navigational 3%
Seasonal 0%
Local 0%
Problem Solving 9%

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Market Exposure

Share of Clicks for top 10 US Media & Entertainment Publishing brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
psychologytoday.com 18.46
audible.com 10.32
nytimes.com 8.98
nationalgeographic.com 5.37
wsj.com 4.69
bloomberg.com 3.25
moo.com 3.16
amazon.com 2.26
highlights.com 2.25
audiobooks.com 1.98
others 39.28
  • psychologytoday.com - 18.46%
  • audible.com - 10.32%
  • nytimes.com - 8.98%
  • nationalgeographic.com - 5.37%
  • wsj.com - 4.69%
  • bloomberg.com - 3.25%
  • moo.com - 3.16%
  • amazon.com - 2.26%
  • highlights.com - 2.25%
  • audiobooks.com - 1.98%
  • others - 39.28%

Copyright © Adthena. All rights reserved.

In the PPC landscape, ‘others’ dominate with 39.28% click share, while psychologytoday.com leads individual domains at 18.46%, followed by audible.com at 10.32%.

Market Exposure

Share of Spend for the top 10 US Media & Entertainment Publishing brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Share of Spend - Last Month
Date audible.com psychologytoday.com wsj.com everand.com bloomberg.com amazon.com audiobooks.com nytimes.com nationalgeographic.com magazines.com
2026/07/01 13.63% 6.11% 23.62% 4.03% 6.5% 2.99% 1.06% 1.89% 7.61% 0.84%
2026/07/02 14.41% 7.34% 6.27% 4.45% 4.39% 2.73% 1.68% 5.36% 8.26% 0.91%
2026/07/03 11.62% 6.27% 19.82% 2.81% 5.26% 2.89% 1.89% 2.83% 5.56% 0.99%
2026/07/04 10.76% 6.62% 13.21% 1.63% 5.38% 2.54% 2.09% 4.17% 7.59% 0.91%
2026/07/05 13.65% 9.98% 15.11% 4.11% 5.18% 3.11% 0.97% 6.54% 5.83% 1.46%
2026/07/06 17.88% 6.26% 1.12% 4.89% 7.9% 2.98% 1.77% 1.24% 8.41% 0.94%
2026/07/07 12.71% 6.23% 16.32% 4.2% 4.43% 2.9% 0.33% 4.14% 5.14% 1.41%
2026/07/08 13.7% 7.1% 15.19% 4.22% 4.28% 2.25% 1.03% 3.7% 6.44% 1.64%
2026/07/09 15.54% 6.59% 0.59% 4.12% 8.94% 3.11% 1.23% 2.46% 7.56% 2.93%
2026/07/10 11.39% 5.36% 15.33% 2.63% 5.6% 3.45% 0.91% 6.72% 2.86% 4.22%
2026/07/11 8.77% 6.83% 13.78% 1.43% 3.66% 1.99% 1.02% 6.31% 2.97% 4.11%
2026/07/12 12.95% 5.81% 12.62% 2.14% 4.78% 2.87% 2.08% 3.05% 2.67% 3.52%
2026/07/13 11.78% 6.26% 21.9% 2.13% 5.36% 3.27% 1.71% 2.88% 2.59% 1.65%
2026/07/14 12.78% 5.49% 17.37% 2.91% 6.26% 3.48% 3.24% 4.36% 1.29% 1.84%
2026/07/15 13.68% 6.73% 6.92% 3.77% 7.39% 3.65% 3.11% 1.24% 2.01% 3.09%
2026/07/16 13.42% 9.53% 6% 2.83% 7.97% 4.97% 2.71% 3.47% 3.2% 2.11%
2026/07/17 14.64% 8.79% 6.71% 2.26% 8.64% 3.82% 3.15% 5.9% 1.56% 2.36%
2026/07/18 11.02% 9.05% 10.56% 2.59% 5.76% 2.14% 2.46% 10.93% 2.81% 5.17%
2026/07/19 10.33% 7.71% 5.68% 0.89% 5.77% 2.62% 3.09% 9.62% 1.63% 2.94%
2026/07/20 10.81% 7.71% 26.09% 0.99% 2.42% 2.47% 3.71% 3.13% 1.34% 1.44%
2026/07/21 12.77% 5.49% 17.35% 2.91% 6.25% 3.48% 3.24% 4.36% 1.29% 1.88%
2026/07/22 14.76% 8.43% 11.94% 4.18% 3.96% 2.39% 4.57% 3.65% 2.26% 3.21%
2026/07/23 15.67% 5.99% 8.26% 4.36% 7.56% 3.44% 3.85% 5.27% 1.76% 3.65%
2026/07/24 14.06% 6.67% 12.05% 5.1% 8.44% 3.87% 2.83% 2.5% 1.53% 3.13%
2026/07/25 14.23% 7.24% 8.66% 4.78% 2.98% 3.7% 4.5% 9.4% 1.93% 3.45%
2026/07/26 12.79% 9.46% 8.63% 3.9% 7.22% 2.58% 4.47% 6.55% 2.24% 3.01%
2026/07/27 13.48% 6.99% 17.13% 3.64% 8.07% 3.43% 3.83% 2.64% 1.97% 1.6%
2026/07/28 15.01% 9.01% 12.29% 3.92% 7.61% 4.11% 5.06% 1.15% 1.6% 2.08%
2026/07/29 14.68% 6.66% 11.48% 4.11% 6.54% 3.56% 4.3% 13.16% 1% 0.92%
2026/07/30 12.1% 7.68% 15.47% 3.52% 5.92% 3.28% 3.88% 8.06% 1.68% 1.92%
2026/07/31 13.05% 6.57% 6.34% 5.01% 4.95% 4.36% 3.48% 3.19% 2.96% 2.36%
  • audible.com
  • psychologytoday.com
  • wsj.com
  • everand.com
  • bloomberg.com
  • amazon.com
  • audiobooks.com
  • nytimes.com
  • nationalgeographic.com
  • magazines.com

Copyright © Adthena. All rights reserved.

Audible.com led July’s PPC spend, peaking mid-month. WSJ.com showed erratic trends, with a notable spike on July 20. Psychologytoday.com maintained steady growth, while Amazon.com and Audiobooks.com saw gradual increases.

Market Exposure

Competitor Count for US Media & Entertainment Publishing

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/07/01 289
2026/07/02 308
2026/07/03 320
2026/07/04 338
2026/07/05 312
2026/07/06 314
2026/07/07 313
2026/07/08 305
2026/07/09 304
2026/07/10 342
2026/07/11 330
2026/07/12 324
2026/07/13 336
2026/07/14 330
2026/07/15 335
2026/07/16 321
2026/07/17 304
2026/07/18 300
2026/07/19 311
2026/07/20 295
2026/07/21 330
2026/07/22 374
2026/07/23 377
2026/07/24 371
2026/07/25 368
2026/07/26 381
2026/07/27 364
2026/07/28 358
2026/07/29 347
2026/07/30 342
2026/07/31 341

Copyright © Adthena. All rights reserved.

July began with 289 advertisers, peaking at 381 mid-month. The month concluded with 341, showcasing a dynamic landscape.

Campaign Efficiency

Market Loss & Market Gains for US Media & Entertainment Publishing

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
nytimes.com 4.1%
audiobooks.com 1.57%
psychologytoday.com 1.41%
moo.com 1.08%
wsj.com 0.62%
usatoday.com -0.37%
audible.com -0.47%
highlights.com -0.92%
prevention.com -0.95%
nationalgeographic.com -4.42%

Copyright © Adthena. All rights reserved.

National Geographic saw a significant drop of 4.42% in click share, while NY Times surged by 4.1%. Audiobooks.com and Psychology Today also experienced positive growth, with increases of 1.57% and 1.41%, respectively.

Campaign Efficiency

US Media & Entertainment Publishing Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date audible.com amazon.com psychologytoday.com everand.com countryliving.com nationalgeographic.com nytimes.com ponly.com bloomberg.com wsj.com
2026/07/01 11.74% 2.96% 5.51% 4.46% 4.45% 7.07% 3.29% 2.93% 3.36% 6.69%
2026/07/02 9.3% 2.24% 4.95% 3.89% 3.54% 6.19% 3.58% 2.89% 1.67% 1.61%
2026/07/03 9.16% 3.5% 5.38% 2.81% 2.16% 5.37% 2.81% 2.26% 2.37% 5.08%
2026/07/04 7.81% 2.42% 5.09% 1.32% 4.06% 6.38% 3.41% 3.27% 2.24% 3.31%
2026/07/05 10.32% 2.7% 7.53% 3.16% 2.73% 5.06% 6.49% 1.02% 2.31% 3.64%
2026/07/06 12.93% 2.93% 4.61% 3.93% 3.44% 5.81% 0.5% 2.66% 3.02% 0.95%
2026/07/07 10.49% 3.05% 5.35% 4.16% 1.8% 5.03% 4.57% 1.84% 1.81% 4.53%
2026/07/08 10.42% 2.48% 5.37% 3.77% 5.87% 4.69% 3.68% 2.63% 1.63% 4.06%
2026/07/09 10.46% 2.51% 4.7% 3.46% 4.74% 5.09% 1.26% 2.38% 3.15% 0.4%
2026/07/10 9.18% 3.45% 4.5% 2.6% 2.54% 2.56% 6.55% 2.61% 2.54% 3.82%
2026/07/11 6.83% 1.83% 5.68% 1.17% 3% 2.65% 6.65% 1.26% 1.55% 3.45%
2026/07/12 10% 3.22% 4.82% 2.23% 3.03% 2.61% 2.37% 2.36% 2.09% 3.27%
2026/07/13 9.74% 3.33% 5.74% 2.12% 4.6% 2.7% 4.55% 1.84% 2.44% 5.9%
2026/07/14 9.36% 3.09% 4.38% 2.54% 4.69% 1.18% 3.71% 2.02% 2.45% 4.1%
2026/07/15 9.08% 3.63% 4.89% 3.07% 3.14% 1.72% 1.69% 3.29% 2.59% 1.67%
2026/07/16 10.47% 4.49% 7.62% 3.08% 4.86% 2.47% 2.74% 4.66% 3.09% 1.65%
2026/07/17 11.18% 3.98% 7.15% 2.2% 3.45% 1.26% 2.94% 2.65% 3.43% 1.75%
2026/07/18 9.03% 2.65% 7.28% 2.3% 2.85% 2.6% 9.02% 2.19% 2.25% 4.29%
2026/07/19 6.63% 2.61% 5.33% 0.92% 4.28% 1.25% 7.71% 2.02% 1.93% 1.19%
2026/07/20 8.24% 2.81% 6.66% 1.23% 8.04% 1.18% 2.9% 1.75% 1.03% 10.28%
2026/07/21 9.36% 3.09% 4.38% 2.54% 4.69% 1.18% 3.71% 2.02% 2.45% 4.1%
2026/07/22 11.95% 2.74% 7.48% 4.08% 4.61% 2.19% 3.25% 2.36% 1.73% 3.17%
2026/07/23 11.59% 3.54% 4.86% 3.96% 3.38% 1.51% 5.44% 2.74% 3.07% 4%
2026/07/24 11.28% 3.43% 5.59% 4.44% 4.12% 1.41% 2.39% 1.21% 3.62% 4.07%
2026/07/25 10.53% 3.35% 5.47% 3.93% 2.82% 1.59% 7.49% 2.8% 1.17% 2.96%
2026/07/26 10.74% 2.92% 7.78% 3.5% 6% 1.86% 6.11% 0.8% 2.85% 2.22%
2026/07/27 10.37% 3.81% 6.19% 3.32% 5.28% 1.78% 3.35% 0.79% 3.47% 5.15%
2026/07/28 11.4% 4.69% 7.37% 3.41% 3.71% 1.32% 0.46% 1.93% 3.28% 3.3%
2026/07/29 11.17% 3.83% 5.73% 3.9% 1.11% 0.94% 13.24% 2.62% 2.87% 3.26%
2026/07/30 9.03% 3.68% 6.37% 3.15% 2.93% 1.57% 8.18% 1.98% 2.77% 5.43%
2026/07/31 8.26% 4.75% 4.59% 3.77% 3% 2.51% 2.21% 2.05% 1.76% 1.52%
  • audible.com
  • amazon.com
  • psychologytoday.com
  • everand.com
  • countryliving.com
  • nationalgeographic.com
  • nytimes.com
  • ponly.com
  • bloomberg.com
  • wsj.com

Copyright © Adthena. All rights reserved.

Audible.com led July with fluctuating impressions, peaking mid-month. Amazon.com steadily climbed, ending strong. Psychologytoday.com saw consistent highs. Everand.com and Countryliving.com showed varied trends. Nationalgeographic.com dipped, while NYTimes.com spiked late. WSJ.com had a mid-month surge.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Media & Entertainment Publishing

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Google Text Ad Copy Insights & Creative Trends for US Media & Entertainment Publishing - Last month
  1. 1
    Free Audiobooks and Audible Originals https://www.audible.com

    Enjoy trending newly released audiobooks during your summer cleaning this year.

  2. 2
    Bloomberg Flash Sale | Summer Flash Sale Ends Soon https://www.bloomberg.com

    Bloomberg Flash Sale: Save on news that impacts your work and your wallet. Subscribe now. Get unrivaled business news, analysis, newsletters...

  3. 3
    The New York Times https://www.nytimes.com

    News, Cooking, Games & More — Deep investigations, fresh puzzles, unique recipes, home team sports & more w/ The Times. Save and enjoy more with New York Times All Access. $1/week for your first 6 months. Sunday paper.

  4. 4
    34 Healthy, High-Protein Breakfast Ideas for All-Day Energy https://www.runnersworld.com

    Expert Advice on Nutrition, Recipes, Tips For Staying Healthy & More

  5. 5
    21 Inspiring, Kick-in-the-Pants Quotes for Entrepreneurs - SCORE https://www.score.org

    Get Free Guidance From SCORE Mentors. Workshops & Resources Available. For The Life Of Your Business. Start Or Grow Your Business Today.

Copyright © Adthena. All rights reserved.

In the realm of Google’s PPC, Audible entices with free audiobooks, while Bloomberg’s flash sale promises savings on impactful news. The New York Times offers diverse content at a bargain, Runner’s World fuels energy with healthy breakfasts, and SCORE inspires entrepreneurs with motivational quotes.

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