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US Media & Entertainment Publishing - PPC Market Share Analysis June 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Publishing category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Publishing – US

Google AI Overview visibility for Media & Entertainment Publishing US

See how often AIOs appear and how search intent is distributed across buying signals.

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AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 32.5341721844
67.4658278156
32%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 15
85
15%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 5%
Transactional 6%
Navigational 2%
Seasonal 0%
Local 0%
Problem Solving 10%

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Market Exposure

Share of Clicks for top 10 US Media & Entertainment Publishing brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
psychologytoday.com 13.68
wsj.com 12.77
nationalgeographic.com 11.31
audible.com 5.66
nytimes.com 4.49
countryliving.com 4.05
bloomberg.com 3.62
menshealth.com 2.88
magazines.com 2.41
highlights.com 1.95
others 37.18
  • psychologytoday.com - 13.68%
  • wsj.com - 12.77%
  • nationalgeographic.com - 11.31%
  • audible.com - 5.66%
  • nytimes.com - 4.49%
  • countryliving.com - 4.05%
  • bloomberg.com - 3.62%
  • menshealth.com - 2.88%
  • magazines.com - 2.41%
  • highlights.com - 1.95%
  • others - 37.18%

Copyright © Adthena. All rights reserved.

In the PPC landscape, ‘psychologytoday.com’ leads with 13.68% click share, followed by ‘wsj.com’ at 12.77%. ‘Others’ collectively hold 37.18%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 US Media & Entertainment Publishing brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Share of Spend - Last Month
Date wsj.com nationalgeographic.com audible.com psychologytoday.com bloomberg.com audiobooks.com amazon.com magazines.com nytimes.com everand.com
2026/05/01 27.77% 5.28% 8.01% 4% 4.52% 3.01% 0.65% 3.82% 4.83% 1.87%
2026/05/02 31.13% 4.98% 7.58% 5.93% 5.8% 2.72% 0.84% 2.71% 2.27% 1.43%
2026/05/03 32.69% 6.12% 7.31% 5.13% 6.17% 2.88% 1.15% 0.65% 0.92% 1.67%
2026/05/04 33.62% 6.26% 7.32% 4.67% 6.88% 2.33% 1.05% 1.88% 1.02% 2.82%
2026/05/05 22.52% 8.69% 6.25% 6.94% 8.03% 3.07% 1.21% 1.46% 2.54% 2.43%
2026/05/06 31.57% 5.55% 6.96% 3.75% 5.79% 2.97% 1.3% 0.99% 9.09% 3.16%
2026/05/07 38.02% 5.29% 5.75% 4.1% 4.46% 1.56% 0.65% 1.69% 8.32% 2.09%
2026/05/08 19.01% 5.61% 7.47% 4.91% 5.22% 2.77% 0.83% 2.46% 6.73% 2.4%
2026/05/09 15.26% 7.14% 7.7% 5.14% 4.23% 2.45% 1.22% 0.64% 16.23% 2.61%
2026/05/10 18.42% 5.06% 6.31% 4.91% 10% 2.06% 1.1% 2.53% 12.44% 2.5%
2026/05/11 5.76% 10.11% 6.62% 6.14% 6.95% 2.19% 1.88% 5.2% 6.29% 2.34%
2026/05/12 22% 7.08% 5.15% 6.32% 5.17% 2.75% 1.66% 3.57% 8.72% 1.39%
2026/05/13 31.6% 7.82% 5.14% 5.79% 7.72% 1.34% 1.58% 1.53% 5.03% 1.64%
2026/05/14 21.49% 9.29% 6.4% 6.71% 7.92% 2.4% 1.83% 4.12% 2.6% 1.62%
2026/05/15 18.84% 5.56% 7.4% 4.86% 5.17% 2.74% 0.82% 2.43% 6.67% 2.38%
2026/05/16 18.71% 6.61% 6.08% 6.1% 6.04% 2.86% 1.51% 3.01% 6.25% 1.22%
2026/05/17 17.03% 8.28% 5.36% 5.53% 5.76% 1.87% 1.57% 3.71% 4.88% 1.49%
2026/05/18 17.53% 7.64% 6.67% 5.54% 4.89% 2.31% 1.61% 4.55% 1.65% 1.41%
2026/05/19 29.12% 7.46% 6.07% 4.15% 6.04% 2.67% 1.76% 3.7% 0.81% 1.84%
2026/05/20 33.7% 4.98% 5.16% 5.4% 4.09% 2.5% 1.45% 4.03% 0.83% 2.34%
2026/05/21 22.74% 6.38% 6.02% 5.14% 5.13% 2.74% 1.8% 3.74% 1.87% 2.93%
2026/05/22 30.91% 5.69% 4.84% 4.01% 6.5% 1.5% 1.28% 3.09% 2.78% 1.98%
2026/05/23 31.66% 5.33% 4.8% 4.39% 3.06% 1.15% 1.4% 3.96% 0.87% 2.34%
2026/05/24 24.32% 7.47% 6.15% 4.83% 4.91% 1.98% 2.25% 4.34% 2.39% 2.79%
2026/05/25 21.71% 6.35% 5.31% 6.28% 5.43% 3.4% 2.24% 3.8% 1.98% 1.33%
2026/05/26 22.93% 6.21% 6.15% 5.23% 6.13% 3.08% 3.3% 2.6% 2.59% 0.92%
2026/05/27 32.72% 6.81% 5.1% 4.34% 5.92% 2.08% 2.54% 4.11% 0.71% 1.12%
2026/05/28 21.91% 8.62% 5.58% 4.53% 5.44% 1.94% 2.48% 3.98% 2.77% 0.84%
2026/05/29 19.59% 7.95% 5.8% 4.95% 4.92% 2.86% 2.64% 4.07% 0.97% 0.4%
2026/05/30 20.34% 10.5% 4.97% 4.96% 5.07% 2.61% 2.3% 4.26% 1.72% 0.56%
2026/05/31 22.53% 7.24% 5.74% 4.56% 4.41% 3.15% 2.85% 2.25% 1.38% 1.25%
  • wsj.com
  • nationalgeographic.com
  • audible.com
  • psychologytoday.com
  • bloomberg.com
  • audiobooks.com
  • amazon.com
  • magazines.com
  • nytimes.com
  • everand.com

Copyright © Adthena. All rights reserved.

WSJ.com led May’s PPC spend, peaking at 38.02% on May 7. National Geographic saw a steady rise, ending at 7.24%. Audible fluctuated, closing at 5.74%. NYTimes spiked mid-month, finishing at 1.38%.

Market Exposure

Competitor Count for US Media & Entertainment Publishing

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/05/01 348
2026/05/02 354
2026/05/03 384
2026/05/04 375
2026/05/05 359
2026/05/06 338
2026/05/07 350
2026/05/08 357
2026/05/09 337
2026/05/10 350
2026/05/11 363
2026/05/12 395
2026/05/13 355
2026/05/14 366
2026/05/15 357
2026/05/16 370
2026/05/17 384
2026/05/18 360
2026/05/19 339
2026/05/20 347
2026/05/21 365
2026/05/22 355
2026/05/23 371
2026/05/24 379
2026/05/25 409
2026/05/26 409
2026/05/27 386
2026/05/28 407
2026/05/29 398
2026/05/30 407
2026/05/31 412

Copyright © Adthena. All rights reserved.

In May 2026, advertiser numbers fluctuated, peaking at 412 on the 31st. The month began with 348, saw mid-month dips, but ended with a strong upward trend.

Campaign Efficiency

Market Loss & Market Gains for US Media & Entertainment Publishing

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
highlights.com 3.25%
wsj.com 1.98%
magazines.com 1.17%
wikipedia.org 1.04%
nationalgeographic.com 0.83%
bustle.com -0.74%
audible.com -0.89%
menshealth.com -1.5%
countryliving.com -1.72%
nytimes.com -5.8%

Copyright © Adthena. All rights reserved.

Highlights.com soared with a 3.25% click share increase, while nytimes.com faced a 5.8% decline.

Campaign Efficiency

US Media & Entertainment Publishing Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date wsj.com nationalgeographic.com countryliving.com audible.com psychologytoday.com menshealth.com magazines.com fatherly.com bloomberg.com nytimes.com
2026/05/01 10.2% 5.28% 7.71% 6.38% 3.36% 5.31% 5.02% 6.2% 2.23% 3.43%
2026/05/02 11.9% 4.88% 7.45% 5.83% 4.99% 6.62% 3.35% 4.54% 2.89% 1.87%
2026/05/03 10.82% 6.36% 7.09% 5.94% 4.59% 5.47% 0.82% 8.39% 3.29% 0.36%
2026/05/04 9.34% 5.88% 8.5% 5.49% 3.77% 8.53% 1.78% 6.24% 3.33% 0.37%
2026/05/05 8.75% 7.48% 7.3% 4.34% 5.13% 6.5% 1.55% 7.45% 3.5% 1.31%
2026/05/06 11.21% 5.95% 8.5% 6.19% 3.48% 7.66% 1.05% 4.62% 3.11% 8.76%
2026/05/07 12.66% 5.57% 7.29% 4.91% 3.7% 7.38% 1.72% 3.79% 2.35% 6.62%
2026/05/08 8.78% 5.23% 6.77% 5.74% 3.97% 4.77% 3.15% 4.45% 2.44% 3.82%
2026/05/09 3.93% 6.19% 6.11% 5.29% 3.88% 7.35% 0.71% 2.85% 1.87% 12.04%
2026/05/10 6.01% 4.67% 7.17% 4.59% 3.9% 4.81% 2.94% 5.86% 5.94% 9.22%
2026/05/11 2.05% 7.73% 8.69% 4.15% 3.96% 9.89% 4.35% 5.36% 3.16% 4.04%
2026/05/12 5.42% 6.24% 8.41% 3.85% 4.55% 6.62% 3.13% 3.84% 2.17% 5.67%
2026/05/13 11.22% 8.75% 6.61% 4.74% 5.35% 3.07% 2.43% 4.21% 5.84% 3.21%
2026/05/14 9.81% 8.05% 10.44% 4.7% 5.01% 5.44% 3.93% 5.15% 3.46% 2.57%
2026/05/15 8.78% 5.23% 6.77% 5.74% 3.97% 4.77% 3.15% 4.46% 2.44% 3.82%
2026/05/16 6.93% 6.67% 8.18% 4.71% 5.08% 5.39% 3.47% 2.09% 2.94% 5.06%
2026/05/17 4.93% 7.15% 10.59% 3.48% 4.01% 6.31% 3.62% 2.88% 2.43% 4.63%
2026/05/18 8.35% 7.33% 8.61% 4.49% 4.45% 2.49% 3.62% 3.13% 2.26% 1.53%
2026/05/19 11.14% 6.78% 9.44% 4.66% 3.52% 6.36% 3.45% 2.58% 2.99% 0.27%
2026/05/20 12.12% 4.65% 8.09% 4.37% 5.12% 4.07% 4.7% 2.51% 2.24% 0.31%
2026/05/21 6.94% 6.17% 8.87% 4.74% 4.64% 4.5% 3.36% 2.98% 2.71% 0.83%
2026/05/22 13.11% 5.5% 5.92% 3.66% 3.42% 7.06% 3.25% 7.32% 3.23% 2.72%
2026/05/23 10.18% 5.07% 5.52% 3.87% 3.71% 5.96% 3.96% 2.9% 1.5% 0.37%
2026/05/24 8.73% 6.38% 4.53% 4.43% 3.78% 6.13% 3.62% 4.62% 2.23% 0.82%
2026/05/25 5.86% 5.92% 3.54% 4.76% 5.33% 3.06% 3.72% 2.82% 2.7% 0.78%
2026/05/26 9.1% 5.81% 5.13% 5.31% 4.36% 3.78% 3.28% 4.13% 3.42% 2.51%
2026/05/27 13.63% 7.58% 2.6% 5.16% 4.63% 0.24% 5.37% 0% 3.69% 0.36%
2026/05/28 7.43% 8.55% 2.92% 4.59% 4.09% 0.41% 4.22% 0.1% 2.89% 1.62%
2026/05/29 5.12% 7.46% 5.24% 4.46% 4.36% 1.91% 4.11% 4.83% 2.51% 0.38%
2026/05/30 7.47% 10.04% 3.21% 4.17% 4.43% 2.58% 4.77% 2.11% 2.66% 1.49%
2026/05/31 7.19% 7.14% 5.04% 4.95% 4.14% 3.3% 2.72% 2.57% 2.37% 1.02%
  • wsj.com
  • nationalgeographic.com
  • countryliving.com
  • audible.com
  • psychologytoday.com
  • menshealth.com
  • magazines.com
  • fatherly.com
  • bloomberg.com
  • nytimes.com

Copyright © Adthena. All rights reserved.

In May 2026, wsj.com saw fluctuating ad impressions, peaking at 13.63% on the 27th. Nationalgeographic.com maintained steady performance, while countryliving.com experienced a decline. Audible.com and psychologytoday.com showed moderate stability. Menshealth.com and magazines.com had varied trends, with menshealth.com dropping significantly. Fatherly.com and bloomberg.com remained consistent, while nytimes.com had sporadic spikes. The month concluded with wsj.com leading, despite its ups and downs.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Media & Entertainment Publishing

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Google Text Ad Copy Insights & Creative Trends for US Media & Entertainment Publishing - Last month
  1. 1
    Bloomberg News https://www.bloomberg.com

    Bloomberg Business News — Spring ahead with unrivaled business insights and global news. First year just $149. Bloomberg Spring Sale: Save on news that impacts your work and your wallet. Subscribe now. Industry Updates.

  2. 2
    200 Best Dad Jokes 2026 - Editor's Top Picks https://www.menshealth.com › best › dad-jokes

    The Best 200 Dad Jokes 2026. These are guaranteed to earn some groans. Best of 2026. Editor's Choice. Limited Time Deals.

  3. 3
    The New York Times https://www.nytimes.com

    News and So Much More — The classic Times experience, delivered to you. 50% off your first year. The Times looks great on paper.

  4. 4
    21 Inspiring, Kick-in-the-Pants Quotes for Entrepreneurs - SCORE https://www.score.org

    Get Free Guidance From SCORE Mentors. Workshops & Resources Available. For The Life Of Your Business. Start Or Grow Your Business Today.

  5. 5
    WSJ Official Site | Top Stories. Unmatched Value | Only $2/Week https://www.wsj.com › special-offer › subscribe-today

    Subscribe and save during this limited-time sale. Now only $2 per week. Rigorous, award-winning journalism that stands the test of time.

Copyright © Adthena. All rights reserved.

In the competitive landscape of Google PPC, Bloomberg, Men’s Health, The New York Times, SCORE, and The Wall Street Journal shine with distinct narratives. Bloomberg entices with exclusive business insights at a discounted rate, while Men’s Health offers humor with its top dad jokes. The New York Times and WSJ emphasize value and quality journalism, and SCORE provides entrepreneurial guidance. Each ad uniquely appeals to its audience, blending value, humor, and expertise.

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