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US Media & Entertainment Publishing - PPC Market Share Analysis June 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Publishing category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Publishing – US

Google AI Overview visibility for Media & Entertainment Publishing US

See how often AIOs appear and how search intent is distributed across buying signals.

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AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 35.2527899697
64.7472100303
35%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 15
85
15%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 6%
Transactional 6%
Navigational 3%
Seasonal 0%
Local 0%
Problem Solving 9%

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Market Exposure

Share of Clicks for top 10 US Media & Entertainment Publishing brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
nationalgeographic.com 16.13
psychologytoday.com 12.41
audible.com 8.43
nytimes.com 6.66
wsj.com 4.57
highlights.com 4.18
amazon.com 2.27
countryliving.com 2.22
audiobooks.com 1.93
bloomberg.com 1.93
others 39.27
  • nationalgeographic.com - 16.13%
  • psychologytoday.com - 12.41%
  • audible.com - 8.43%
  • nytimes.com - 6.66%
  • wsj.com - 4.57%
  • highlights.com - 4.18%
  • amazon.com - 2.27%
  • countryliving.com - 2.22%
  • audiobooks.com - 1.93%
  • bloomberg.com - 1.93%
  • others - 39.27%

Copyright © Adthena. All rights reserved.

In the PPC landscape, ‘others’ dominate with 39.27% click share, while National Geographic leads individual advertisers at 16.13%. Audible and Psychology Today follow, highlighting diverse advertiser presence.

Market Exposure

Share of Spend for the top 10 US Media & Entertainment Publishing brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Share of Spend - Last Month
Date wsj.com audible.com nationalgeographic.com psychologytoday.com amazon.com bloomberg.com nytimes.com audiobooks.com magazines.com usatoday.com
2026/06/01 18.87% 7.1% 8.81% 5.65% 3.18% 2.51% 1.07% 2.96% 4% 0%
2026/06/02 15.53% 8.95% 10.14% 5.59% 3.6% 3.14% 1.94% 3.97% 1.33% 0%
2026/06/03 32.51% 5.29% 7.95% 4.15% 2.82% 4.16% 0.67% 2.14% 4.5% 0%
2026/06/04 23.95% 7.13% 9.6% 3.53% 2.63% 1.44% 1.43% 1.75% 2.09% 0%
2026/06/05 12.51% 8.41% 11.25% 5.94% 2.36% 0.5% 0.93% 2.45% 2.09% 0%
2026/06/06 12.7% 7.79% 10.66% 4.94% 2.69% 2.14% 4.83% 2.4% 2.14% 0%
2026/06/07 15.94% 6.83% 13.07% 5.44% 2.96% 3.15% 2.28% 2.31% 1.93% 0%
2026/06/08 26.78% 9.06% 9.91% 4.52% 2.34% 1.18% 2.04% 3.13% 1.27% 0%
2026/06/09 21.92% 7.25% 8.95% 5.84% 2.88% 1.28% 4.12% 2.72% 4.29% 0%
2026/06/10 13.76% 9.72% 11.16% 5.59% 2.84% 1.08% 1.74% 2.86% 4.18% 0%
2026/06/11 20.09% 8.22% 10.66% 5.25% 2.9% 1.59% 2.65% 2.1% 1.75% 0%
2026/06/12 8.62% 9.39% 13.54% 4.14% 3.06% 1.7% 2.36% 2% 2.07% 0%
2026/06/13 16.28% 7.49% 12.58% 5.44% 2.29% 2.8% 3.99% 1.88% 2.19% 0%
2026/06/14 6.29% 10.72% 13.52% 5.62% 4.69% 3.47% 1.93% 3.19% 1.35% 0%
2026/06/15 14.39% 8.97% 9.3% 5.11% 2.78% 3.09% 2.14% 2.91% 5.24% 0%
2026/06/16 12.91% 8.47% 12.34% 3.4% 2.13% 2.69% 6.06% 3.44% 1.95% 0%
2026/06/17 13.23% 9.95% 11.1% 4.92% 1.07% 4.49% 0.95% 4.06% 2.52% 0%
2026/06/18 24.38% 8.77% 13.97% 3.63% 0.76% 3.54% 2.28% 3.18% 2.08% 0%
2026/06/19 0.25% 11.22% 16.71% 5.1% 2.4% 4.5% 1.12% 3.23% 3.25% 0%
2026/06/20 6.59% 12.37% 6.27% 9.51% 4.8% 5.68% 7.56% 2.86% 1.35% 5.07%
2026/06/21 10.23% 10.94% 10.88% 6.89% 4.12% 3.56% 6.08% 1.4% 0.67% 9.53%
2026/06/22 11.09% 9.82% 6.06% 6.27% 4.76% 6.07% 7.55% 3.33% 0.96% 14.79%
2026/06/23 13.92% 12.67% 9.23% 7.13% 8.14% 6.54% 2.89% 2.45% 1% 0.74%
2026/06/24 0.2% 11.48% 8.59% 6.53% 6.26% 3.68% 5.34% 2.45% 1.21% 13.72%
2026/06/25 6.68% 13.55% 10.35% 7.15% 6.44% 4.84% 7.43% 2.44% 0.6% 5.71%
2026/06/26 16.65% 10.45% 11.11% 4.12% 5.61% 3.86% 3.93% 1.7% 2.87% 9.36%
2026/06/27 26.74% 10.81% 8.1% 5.17% 2.95% 3.78% 4.32% 2.12% 0.4% 4.81%
2026/06/28 23.32% 10.85% 11.23% 5.01% 3.95% 3.79% 6.86% 1.01% 0.78% 0.02%
2026/06/29 25.96% 13.19% 8.04% 4.53% 4.47% 3.33% 5.19% 1.42% 1.29% 0%
2026/06/30 16.31% 15.1% 8.17% 5.86% 4.07% 3.84% 3.47% 2.17% 1.04% 0%
  • wsj.com
  • audible.com
  • nationalgeographic.com
  • psychologytoday.com
  • amazon.com
  • bloomberg.com
  • nytimes.com
  • audiobooks.com
  • magazines.com
  • usatoday.com

Copyright © Adthena. All rights reserved.

In June 2026, wsj.com saw fluctuating PPC spend, peaking at 32.51% on June 3. Audible.com steadily increased, ending at 15.10%. Nationalgeographic.com maintained a consistent trend, while psychologytoday.com and amazon.com showed moderate variations. Bloomberg.com and nytimes.com had minor fluctuations. Audiobooks.com and magazines.com remained stable. Usatoday.com spiked mid-month, then declined.

Market Exposure

Competitor Count for US Media & Entertainment Publishing

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/06/01 406
2026/06/02 387
2026/06/03 386
2026/06/04 406
2026/06/05 422
2026/06/06 402
2026/06/07 385
2026/06/08 404
2026/06/09 404
2026/06/10 388
2026/06/11 385
2026/06/12 379
2026/06/13 376
2026/06/14 370
2026/06/15 381
2026/06/16 394
2026/06/17 391
2026/06/18 375
2026/06/19 365
2026/06/20 337
2026/06/21 322
2026/06/22 328
2026/06/23 342
2026/06/24 332
2026/06/25 322
2026/06/26 292
2026/06/27 308
2026/06/28 315
2026/06/29 309
2026/06/30 320

Copyright © Adthena. All rights reserved.

June began with 406 advertisers, fluctuating throughout the month. A peak of 422 on June 5th was followed by a decline, ending at 320.

Campaign Efficiency

Market Loss & Market Gains for US Media & Entertainment Publishing

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
nytimes.com 3.45%
audible.com 2.95%
usatoday.com 2.85%
psychologytoday.com 2.28%
bloomberg.com 1.42%
printingcenterusa.com -0.73%
magazines.com -0.96%
fatherly.com -1.45%
wsj.com -1.85%
highlights.com -4.35%

Copyright © Adthena. All rights reserved.

In the past month, nytimes.com surged with a 3.45% click share increase, while highlights.com faced a 4.35% decline. Audible.com and usatoday.com also saw positive growth, contrasting with wsj.com and fatherly.com.

Campaign Efficiency

US Media & Entertainment Publishing Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date audible.com countryliving.com nationalgeographic.com nytimes.com psychologytoday.com amazon.com wsj.com magazines.com fatherly.com highlights.com
2026/06/01 5.04% 6.09% 6.43% 0.43% 4.04% 2.66% 6.02% 2.94% 2.42% 2.49%
2026/06/02 6.51% 3.8% 8.07% 1.96% 3.93% 2.67% 5.08% 1.01% 2.98% 3.18%
2026/06/03 5.18% 2.58% 8.17% 0.38% 4.09% 3.33% 14.69% 5.23% 0% 3.88%
2026/06/04 5.54% 5.23% 8.44% 1.53% 2.79% 2.35% 6.5% 1.63% 7.26% 2.17%
2026/06/05 6.65% 2.48% 9.3% 0.44% 4.12% 2.11% 4.09% 1.46% 1.04% 2.09%
2026/06/06 5.96% 1.8% 8.83% 5.14% 3.65% 2.31% 3.51% 1.79% 0.3% 3.15%
2026/06/07 5.4% 4.76% 9.37% 3.28% 4.1% 3.22% 4.12% 2.05% 6.36% 3.73%
2026/06/08 7.39% 4.8% 7.99% 2.95% 3.46% 2.2% 7.91% 1.07% 5.76% 1.26%
2026/06/09 5.89% 3.69% 7.65% 4.22% 4.69% 2.68% 7.14% 3.54% 6.11% 2.94%
2026/06/10 8.87% 1.29% 9.9% 2.2% 4.75% 2.66% 5.25% 3.12% 0.56% 3.14%
2026/06/11 6.66% 1.89% 9.46% 4.28% 4.23% 2.42% 8.39% 1.4% 0.23% 2.15%
2026/06/12 6.14% 3.96% 9.03% 2.93% 2.67% 2.38% 3.18% 1.53% 4.34% 3.45%
2026/06/13 5.87% 2.21% 9.75% 8.05% 4.28% 2.33% 4.71% 2.62% 0.67% 3.31%
2026/06/14 6.76% 3.38% 8.48% 2.09% 3.6% 3.34% 1.24% 0.87% 7.96% 1.36%
2026/06/15 6.84% 4.04% 7.28% 3.14% 3.68% 2.33% 5.26% 4.01% 3.41% 2.89%
2026/06/16 6.61% 4.17% 10.13% 4.32% 2.59% 2.13% 2.82% 1.52% 2.01% 4.68%
2026/06/17 7.56% 2.81% 9.38% 0.92% 3.97% 1.18% 2.95% 2.14% 0.24% 2.6%
2026/06/18 7.47% 2.8% 12.21% 4.25% 3.29% 1.36% 6.47% 1.96% 1.43% 2.52%
2026/06/19 7.29% 3.23% 11.24% 0.61% 3.45% 1.89% 0.18% 2.74% 0.12% 3.41%
2026/06/20 9.47% 4.82% 5.63% 8.58% 7.67% 4.43% 1.52% 2.08% 0.51% 0.58%
2026/06/21 9.1% 1.98% 9.05% 7.77% 6.07% 3.67% 2.57% 0.64% 0.88% 0.43%
2026/06/22 8.48% 3.18% 6.05% 11.22% 5.64% 4.41% 2.78% 1.87% 0.84% 0.05%
2026/06/23 9.13% 4.86% 7.72% 4.24% 5.61% 8.12% 3.83% 1.69% 1.27% 0.03%
2026/06/24 8.64% 4.1% 7.48% 5.26% 5.45% 6.29% 0.21% 1.9% 0.98% 0.01%
2026/06/25 11.04% 5.3% 8.94% 3.08% 6.02% 6.51% 1.82% 0.58% 0.18% 0.01%
2026/06/26 7.87% 3.45% 9.61% 6.77% 3.38% 5.96% 3.62% 2.96% 0.91% 0.03%
2026/06/27 10.05% 3.14% 8.03% 3.83% 5.04% 2.89% 7.14% 0.49% 0.54% 0.04%
2026/06/28 9.72% 4.4% 9.76% 8.93% 4.46% 3.76% 5.64% 0.8% 0.34% 0.05%
2026/06/29 11.82% 4.39% 7.18% 10.26% 3.89% 4.42% 6.33% 2.26% 0.19% 0.58%
2026/06/30 11.43% 7.17% 5.95% 4.99% 4.38% 3.82% 3.63% 0.83% 0.58% 0.12%
  • audible.com
  • countryliving.com
  • nationalgeographic.com
  • nytimes.com
  • psychologytoday.com
  • amazon.com
  • wsj.com
  • magazines.com
  • fatherly.com
  • highlights.com

Copyright © Adthena. All rights reserved.

In June 2026, Audible.com saw a steady rise in PPC impressions, peaking at 11.82% on the 29th. NationalGeographic.com experienced fluctuations, reaching a high of 12.21% on the 18th. Meanwhile, NYTimes.com had a notable spike on the 29th with 10.26%. By month’s end, Audible.com led with 11.43%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Media & Entertainment Publishing

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Google Text Ad Copy Insights & Creative Trends for US Media & Entertainment Publishing - Last month
  1. 1
    Kindle Unlimited | 3 months for $0.00 | Prime Day deal https://www.amazon.com › kindleunlimited

    Over 5 million books right in your back pocket. Start your 3-month free trial!

  2. 2
    Listen Anytime, Anywhere - 2026 Audible Prime Day Offer https://www.audible.com

    Prime members, don’t miss out on our Prime Day offer on Audible!

  3. 3
    The New York Times https://www.nytimes.com

    The Complete Times Experience — Discover everything The New York Times has to offer, together in one subscription. Save on unlimited access to all of The Times including News, Cooking and more. High quality journalism.

  4. 4
    21 Inspiring, Kick-in-the-Pants Quotes for Entrepreneurs - SCORE https://www.score.org

    Get Free Guidance From SCORE Mentors. Workshops & Resources Available. For The Life Of Your Business. Start Or Grow Your Business Today.

  5. 5
    USA TODAY - Breaking News and Latest News Today https://www.usatoday.com

    Usa Today delivers current national and local news, sports, entertainment, finance, technology, and more through award-winning journalism, photos, and videos.

Copyright © Adthena. All rights reserved.

In the realm of Google PPC, Amazon’s Kindle Unlimited entices with a free 3-month trial, offering over 5 million books. Audible’s Prime Day offer beckons listeners, while The New York Times and USA TODAY emphasize comprehensive journalism. SCORE inspires entrepreneurs with motivational quotes and mentorship.

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