UK Hospitality Wellness & Recreation - PPC Market Share Analysis April 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Wellness & Recreation category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 UK Hospitality Wellness & Recreation brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain	Share of clicks
spabreaks.com	13.18
booking.com	11.95
wowcher.co.uk	11.26
virginexperiencedays.co.uk	10.09
groupon.co.uk	6.81
puregym.com	6.6
spaseekers.com	5.72
thegymgroup.com	3.78
baronseden.com	1.8
nuffieldhealth.com	1.61
others	27.2

In the competitive landscape of Google’s PPC, ‘others’ dominate with 27.2% click share. ‘Spabreaks.com’ follows at 13.18%, while ‘booking.com’ captures 11.95%. ‘Wowcher.co.uk’ and ‘virginexperiencedays.co.uk’ hold 11.26% and 10.09%, respectively.

Market Exposure

Share of Spend for the top 10 UK Hospitality Wellness & Recreation brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month
Date	booking.com	spabreaks.com	wowcher.co.uk	virginexperiencedays.co.uk	puregym.com	groupon.co.uk	spaseekers.com	thegymgroup.com	nuffieldhealth.com	secretescapes.com
2025/04/01	7.72%	10.51%	24.37%	11.05%	4.29%	12.76%	4.61%	2.11%	0.46%	1.08%
2025/04/02	6.02%	11.94%	23.27%	12.09%	2.77%	12.27%	3.6%	1.19%	0.41%	1.15%
2025/04/03	10.46%	7.64%	19.45%	11.97%	6.19%	10.92%	2.85%	1.83%	2.05%	1.59%
2025/04/04	14.31%	10.13%	15.9%	8.26%	6.09%	7.57%	3.43%	1.59%	1.21%	3.44%
2025/04/05	12.48%	13.72%	17.66%	8.05%	5.35%	7.65%	2.88%	1.9%	0.52%	3.08%
2025/04/06	15.53%	11.79%	15.07%	6.15%	6.57%	5.77%	4.26%	1.28%	0.73%	2.35%
2025/04/07	14.44%	10.44%	15.01%	9.3%	7.65%	6.2%	5.51%	1.55%	1.21%	1.95%
2025/04/08	18.97%	9.2%	8.63%	8.31%	3.01%	6.75%	7.19%	1.48%	1.26%	2.87%
2025/04/09	12.67%	11.38%	11.25%	9.79%	2.57%	8.71%	8.04%	1.52%	0.53%	1.5%
2025/04/10	14.76%	13.14%	9.73%	10.69%	2.94%	7.56%	9.78%	1.96%	1.28%	2.43%
2025/04/11	12.67%	10.75%	10.88%	14.49%	2.74%	7.5%	10.88%	2.42%	0.79%	1.63%
2025/04/12	12.03%	9.98%	9.75%	13.44%	3.98%	7.11%	8.24%	5.46%	1.32%	2.56%
2025/04/13	14.33%	7.77%	10.1%	12.3%	4.6%	6.83%	8.16%	4.51%	1.53%	1.68%
2025/04/14	13.95%	11.17%	11.08%	13.53%	3.21%	9.07%	6.2%	4.03%	1.12%	2.31%
2025/04/15	17.36%	14.37%	7.83%	9.13%	2.11%	6.77%	6.3%	2.83%	1.19%	2.58%
2025/04/16	15.2%	12.41%	14.38%	10.5%	2.08%	7.89%	4.54%	2.7%	1.74%	1.45%
2025/04/17	17.51%	14.03%	9.11%	8.57%	1.47%	5.93%	4.1%	1.56%	1.62%	2.46%
2025/04/18	16.85%	9.8%	7.38%	13.16%	0.83%	5.69%	6.62%	2.24%	0.62%	1.09%
2025/04/19	14.51%	10.43%	7.64%	9.1%	2.19%	5.33%	6.25%	3.36%	2.94%	2.25%
2025/04/20	15.1%	8.07%	9.33%	9.01%	2.57%	5.84%	4.59%	3.01%	2.77%	1.14%
2025/04/21	15.18%	9.51%	11.83%	14.66%	0.96%	6.95%	6.76%	2.12%	1.72%	1.67%
2025/04/22	15.61%	9.32%	9.92%	11.39%	5.03%	7.56%	4.58%	1.49%	1.19%	1.85%
2025/04/23	13.38%	11.01%	10.62%	12.13%	5.42%	7.41%	3.48%	1.91%	1.09%	1.43%
2025/04/24	15.46%	11.76%	10.31%	6.58%	4.73%	7.01%	6.19%	2.46%	1.6%	1.49%
2025/04/25	14.08%	12.78%	9.08%	9.43%	6%	6.56%	6.17%	3.08%	2.31%	1.13%
2025/04/26	14.46%	12.27%	10.25%	11.14%	5.45%	7.35%	4.43%	2.24%	1.3%	1.59%
2025/04/27	14.25%	10.46%	7.93%	11.81%	6.36%	6.72%	5.63%	2.34%	2.15%	1.33%
2025/04/28	15.28%	10.89%	8.14%	10.29%	6.77%	7.3%	4.47%	3.05%	3.43%	1.49%
2025/04/29	17.01%	11.25%	8.51%	7.08%	7.11%	7.56%	5.25%	2.97%	3.09%	2.33%
2025/04/30	15.08%	12.24%	10.35%	8.4%	7.46%	7.01%	5.21%	2.96%	2.82%	1.75%

In April 2025, Booking.com saw a steady rise, peaking mid-month. Wowcher.co.uk started strong but declined. Spabreaks.com and Virginexperiencedays.co.uk showed fluctuations, while Puregym.com and Nuffieldhealth.com had modest gains. The month ended with varied performances across domains.

Market Exposure

Competitor Count for UK Hospitality Wellness & Recreation

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month
Date	Competitor Count
2025/04/01	231
2025/04/02	227
2025/04/03	224
2025/04/04	220
2025/04/05	244
2025/04/06	265
2025/04/07	244
2025/04/08	248
2025/04/09	254
2025/04/10	247
2025/04/11	222
2025/04/12	256
2025/04/13	243
2025/04/14	258
2025/04/15	251
2025/04/16	235
2025/04/17	249
2025/04/18	222
2025/04/19	296
2025/04/20	261
2025/04/21	227
2025/04/22	263
2025/04/23	250
2025/04/24	273
2025/04/25	246
2025/04/26	270
2025/04/27	284
2025/04/28	278
2025/04/29	262
2025/04/30	276

April saw fluctuating advertiser numbers, starting at 231 and peaking at 296 mid-month. The month concluded with a stable 276, indicating a dynamic advertising landscape.

Campaign Efficiency

Market Loss & Market Gains for UK Hospitality Wellness & Recreation

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name	Market Trend
booking.com	1.41%
awayspalondon.com	1.19%
puregym.com	1.16%
polhus.co.uk	1.05%
nuffieldhealth.com	0.96%
groupon.co.uk	-0.57%
baronseden.com	-0.75%
virginexperiencedays.co.uk	-0.79%
spaseekers.com	-0.84%
wowcher.co.uk	-3.34%

Booking.com leads with a 1.41% click share rise, while wowcher.co.uk drops by 3.34%.

Campaign Efficiency

UK Hospitality Wellness & Recreation Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	booking.com	wowcher.co.uk	groupon.co.uk	virginexperiencedays.co.uk	spabreaks.com	puregym.com	spaseekers.com	thegymgroup.com	baronseden.com	secretescapes.com
2025/04/01	6.57%	29.23%	15.45%	11.68%	6.85%	3.94%	3.98%	1.76%	0.57%	0.89%
2025/04/02	5.08%	28.59%	14.97%	12.41%	7.39%	2.48%	3.26%	1.03%	1.97%	0.94%
2025/04/03	9.19%	23.39%	13.29%	12.35%	5.88%	5.31%	2.63%	1.42%	3.02%	1.55%
2025/04/04	12.53%	21.24%	10.34%	9.76%	6.87%	5.35%	3.09%	1.3%	0.62%	2.88%
2025/04/05	11.33%	22.9%	9.86%	8.91%	9.91%	4.94%	2.51%	1.6%	2.53%	2.55%
2025/04/06	14.24%	19.56%	7.84%	6.96%	8.66%	6.19%	3.81%	1.23%	1.85%	2.02%
2025/04/07	13.18%	19.68%	8.18%	9.94%	7.31%	7.05%	5.17%	1.38%	1.59%	1.78%
2025/04/08	17.34%	11.21%	9.23%	9.55%	6.2%	2.97%	6.67%	1.31%	1.57%	2.35%
2025/04/09	11.59%	14.26%	11.21%	10.78%	7.51%	2.28%	7.13%	1.39%	1.9%	1.18%
2025/04/10	13.69%	12.7%	10.35%	12.5%	9.11%	2.78%	8.92%	1.72%	2.36%	2.04%
2025/04/11	11.5%	13.86%	9.88%	16.99%	7.38%	2.48%	9.65%	2.19%	2.6%	1.35%
2025/04/12	10.92%	12.79%	9.5%	15.99%	7.23%	3.46%	7.87%	4.8%	1.41%	2.32%
2025/04/13	13.17%	13.12%	8.84%	14.29%	6.09%	4.01%	7.88%	3.63%	1.7%	1.53%
2025/04/14	12.85%	14.49%	11.9%	14.83%	7.8%	2.9%	5.7%	3.41%	1.21%	1.96%
2025/04/15	16.53%	11%	9.54%	11.57%	10.33%	1.99%	5.6%	2.69%	1.89%	1.96%
2025/04/16	14.39%	19.33%	10.72%	11.97%	8.89%	1.84%	4.14%	2.31%	1.38%	1.31%
2025/04/17	16.9%	12.42%	8.06%	9.77%	10.17%	1.39%	4.29%	1.34%	0.7%	2.32%
2025/04/18	14.53%	8.33%	8.26%	13.92%	6.68%	0.7%	5.63%	1.82%	0.85%	1.08%
2025/04/19	13.89%	10.19%	7.44%	11.89%	8.25%	1.82%	5.62%	3%	1.15%	2.07%
2025/04/20	13.98%	12.52%	7.9%	10.81%	6.43%	2.16%	4.45%	2.63%	1.15%	1.1%
2025/04/21	13.77%	15.26%	9.68%	16.97%	7.26%	0.82%	6.19%	1.83%	0.92%	1.36%
2025/04/22	13.91%	12.86%	10.36%	12.32%	6.57%	4.37%	4.53%	1.18%	1.13%	1.44%
2025/04/23	11.96%	13.54%	10.03%	12.59%	7.8%	4.95%	3.42%	1.88%	1.82%	1.15%
2025/04/24	14.2%	13.72%	9.94%	7.5%	8.55%	4.59%	5.47%	2.3%	1.06%	1.38%
2025/04/25	12.77%	12.03%	9.15%	11.14%	9.27%	5.68%	5.88%	2.77%	0.79%	1.02%
2025/04/26	13.55%	13.49%	9.89%	12.44%	8.9%	4.93%	4.31%	1.98%	1.76%	1.39%
2025/04/27	12.93%	10.37%	9%	13.57%	7.69%	5.76%	5.36%	2.06%	1.52%	1.18%
2025/04/28	13.77%	10.55%	9.79%	11.97%	7.97%	6.11%	4.38%	2.65%	1.63%	1.44%
2025/04/29	15.46%	11.38%	10.52%	8.74%	7.9%	6.55%	5.1%	2.69%	1.11%	1.92%
2025/04/30	13.7%	13.16%	9.57%	9.06%	8.38%	7.1%	5.22%	2.8%	1.48%	1.47%

April saw booking.com rise steadily, peaking mid-month. Wowcher.co.uk started strong but declined. Groupon.co.uk and virginexperiencedays.co.uk fluctuated, while spabreaks.com and puregym.com showed gradual growth. The month ended with diverse trends.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Hospitality Wellness & Recreation

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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1
Top Spa Breaks In England http://www.booking.com
Best Spa Breaks In England — Choose from a wide range of...
2
PureGym™ Official Site https://www.puregym.com › savehalf › ends-soon
Get 50% Off & £0 Joining Fee — Whatever You're Here For, Get More of It For Less with Code SAVEHALF Now. Hurry, Ends Soon
3
Spabreaks.com Official Website https://www.spabreaks.com
The UK's Spa Break Specialists — Why not take some quality time to...
4
The Gym Group https://www.thegymgroup.com
Join Your Local Gym — There's a Gym Group round the corner. Get 24/7 access from £14.99 with no contract. Affordable...
5
No Membership fees Until May* https://www.virginactive.co.uk
Limited Time Offer — Get everything you need for real wellness, under...

In the competitive world of wellness and recreation, Booking.com entices with diverse spa breaks, while PureGym and The Gym Group offer affordable fitness solutions. Spabreaks.com highlights quality relaxation, and Virgin Active tempts with no membership fees, emphasizing holistic wellness.

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UK Hospitality Wellness & Recreation - PPC Market Share Analysis April 2025

Share of Clicks for top 10 UK Hospitality Wellness & Recreation brands

Share of Spend for the top 10 UK Hospitality Wellness & Recreation brands

Competitor Count for UK Hospitality Wellness & Recreation

Market Loss & Market Gains for UK Hospitality Wellness & Recreation

UK Hospitality Wellness & Recreation Share of Impressions

Google Text Ad Copy Insights & Creative Trends for UK Hospitality Wellness & Recreation

Frequently Asked Questions

Why are these reports useful and how should I use them?

Why these reports are useful

How often is the data updated?

How does Adthena collect this data?

How accurate are these reports?

Does this include mobile, desktop and Google Shopping data?

Who is this report for?

Can I get a custom report for my brand?

What is Ask Arlo?

Customer Success Stories

Get the full picture

See this data specific to your brand performance