UK Software & Technology Software Development - PPC Market Share Analysis April 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Software Development category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 UK Software & Technology Software Development brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain	Share of clicks
adobe.com	26.83
groupon.co.uk	8.68
miro.com	4.71
trello.com	3.21
amazon.co.uk	2.85
pdffiller.com	2.36
winandoffice.com	2.13
qr-code-generator.com	1.7
pdfsmart.com	1.65
jotform.com	1.63
others	44.25

Adobe.com leads with 26.83% click share, while ‘others’ dominate at 44.25%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 UK Software & Technology Software Development brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month
Date	adobe.com	groupon.co.uk	pdffiller.com	monday.com	wix.com	qr-code-generator.com	trello.com	winandoffice.com	qr.io	pdfsmart.com
2025/04/01	20.49%	2.79%	2.88%	2.26%	1.86%	2.06%	0.57%	0.89%	2.35%	0.26%
2025/04/02	19.89%	1.64%	3.68%	3.16%	1.81%	1.16%	0.54%	0.98%	1.71%	1.84%
2025/04/03	19.79%	0.66%	2.77%	2.96%	1.77%	1.9%	1.18%	0.65%	2.47%	1.41%
2025/04/04	21.11%	2.04%	2.49%	3.5%	2.22%	1.37%	0.91%	0.99%	1.97%	1.27%
2025/04/05	17.1%	5.24%	1.92%	1.35%	1.23%	1.5%	1.18%	0.12%	1.82%	0.5%
2025/04/06	18.14%	5.08%	1.75%	3%	1.68%	1.43%	0.73%	0.73%	1.7%	0.75%
2025/04/07	15.36%	7.39%	2.54%	3.4%	1.67%	3.04%	1.47%	1.7%	2.32%	1.44%
2025/04/08	19.17%	2.29%	3.53%	4.04%	2.66%	1.67%	1.95%	0.7%	1.43%	2.02%
2025/04/09	18.71%	1.95%	2.77%	4.86%	2.76%	1.55%	1.45%	0.71%	2.17%	1.84%
2025/04/10	20.28%	4.08%	2.26%	2.27%	2.41%	1.93%	1.23%	1.36%	1.69%	1.45%
2025/04/11	17.63%	4.16%	2.43%	3.22%	1.3%	1.7%	1.79%	0.82%	2.64%	1.98%
2025/04/12	18.98%	9.04%	1.72%	2.21%	1.87%	2.58%	1.67%	1.94%	2.05%	1.38%
2025/04/13	16.63%	9.21%	1.7%	1.17%	2.08%	1.98%	1.2%	3.06%	1.71%	1.28%
2025/04/14	14.56%	9.79%	1.65%	3.17%	2.2%	1.76%	2.35%	1.48%	1.99%	1.72%
2025/04/15	19.77%	9.53%	2.71%	3.48%	2.17%	1.78%	1.66%	1.89%	1.91%	1.73%
2025/04/16	19.03%	8.98%	2.69%	2.52%	2.42%	1.65%	1.85%	1.12%	2.02%	1.53%
2025/04/17	15.92%	8.62%	2.19%	3.43%	1.83%	1.63%	0.6%	1.82%	1.17%	1.99%
2025/04/18	18.2%	4.7%	2.28%	2.24%	1.17%	0.85%	2.49%	1.68%	1.49%	1.83%
2025/04/19	14.86%	7.29%	1.93%	1.21%	1.8%	1.54%	1.97%	1.81%	1.61%	1.34%
2025/04/20	16.12%	14.91%	1.45%	0.95%	1.56%	1.47%	1.77%	4.22%	1.25%	1.48%
2025/04/21	18.69%	7.1%	2.28%	1.9%	1.62%	1.8%	1.55%	2.54%	1.52%	1.72%
2025/04/22	15.05%	9.98%	2.76%	3.15%	1.91%	1.3%	1.51%	2.21%	1.28%	1.81%
2025/04/23	14.09%	14.13%	2.9%	1.86%	1.43%	1.85%	2.09%	1.53%	1.43%	1.92%
2025/04/24	14.79%	16.65%	2.42%	2.53%	1.42%	1.94%	1.87%	1.75%	1.18%	1.94%
2025/04/25	14.64%	13.35%	2.6%	2.49%	1.35%	2.04%	1.64%	1.9%	1.42%	1.88%
2025/04/26	13.38%	14.31%	2.4%	1.11%	1.82%	1.85%	0.97%	2.79%	1.45%	1.58%
2025/04/27	14.03%	13.04%	2.18%	1.08%	1.74%	1.79%	2.36%	2.86%	1.56%	1.86%
2025/04/28	13.11%	12.02%	2.18%	2.66%	2.16%	2.11%	2.45%	2.87%	1.58%	2.21%
2025/04/29	15.9%	10.86%	2.6%	3.03%	2.29%	2.16%	2.26%	1.04%	1.46%	1.35%
2025/04/30	16.05%	9.3%	2.93%	2.78%	2.51%	2.43%	2.37%	2.12%	1.21%	0.93%

Adobe’s PPC spend share fluctuated in April, peaking early at 21.11% before declining to 16.05%. Groupon’s share surged mid-month, reaching 16.65% on April 24. PDFfiller, Monday.com, and Wix showed moderate variations, while QR Code Generator and Trello experienced steady growth. Winandoffice and QR.io had minor fluctuations, with PDFsmart’s share peaking at 2.21% on April 28.

Market Exposure

Competitor Count for UK Software & Technology Software Development

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month
Date	Competitor Count
2025/04/01	1334
2025/04/02	1332
2025/04/03	1330
2025/04/04	1338
2025/04/05	1284
2025/04/06	1321
2025/04/07	1275
2025/04/08	1322
2025/04/09	1276
2025/04/10	1335
2025/04/11	1313
2025/04/12	1232
2025/04/13	1273
2025/04/14	1309
2025/04/15	1291
2025/04/16	1318
2025/04/17	1380
2025/04/18	1317
2025/04/19	1326
2025/04/20	1320
2025/04/21	1319
2025/04/22	1353
2025/04/23	1352
2025/04/24	1331
2025/04/25	1284
2025/04/26	1271
2025/04/27	1281
2025/04/28	1314
2025/04/29	1302
2025/04/30	1297

April saw fluctuating advertiser numbers, peaking at 1,380 on April 17 and dipping to 1,232 on April 12. The month concluded with 1,297 advertisers.

Campaign Efficiency

Market Loss & Market Gains for UK Software & Technology Software Development

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name	Market Trend
groupon.co.uk	4.98%
winandoffice.com	1.38%
nerdused.com	0.84%
my-picture.co.uk	0.66%
google.com	0.65%
ableton.com	-0.47%
eliteenterprisesoftware.com	-0.51%
amazon.co.uk	-0.9%
miro.com	-1.19%
adobe.com	-3.52%

Groupon.co.uk surged with a 4.98% click share increase, while adobe.com faced a 3.52% decline.

Campaign Efficiency

UK Software & Technology Software Development Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	groupon.co.uk	adobe.com	pdffiller.com	amazon.co.uk	winandoffice.com	wowcher.co.uk	nerdused.com	pdfsmart.com	monday.com	qr.io
2025/04/01	4.81%	14.74%	4.09%	6.17%	1.74%	1.85%	1.14%	0.48%	1.04%	2.53%
2025/04/02	2.59%	14.75%	5.77%	6.21%	1.69%	2.31%	1.11%	3.12%	1.43%	1.8%
2025/04/03	1.2%	16.43%	4.49%	5.23%	1.3%	1.94%	1.19%	2.56%	1.9%	2.85%
2025/04/04	4.07%	14.76%	3.76%	6.98%	1.94%	1.97%	1.11%	1.98%	2.07%	2.14%
2025/04/05	8.97%	12.4%	2.77%	6.99%	0.21%	3.3%	2.56%	0.88%	0.64%	1.82%
2025/04/06	9.13%	13.03%	2.64%	6%	1.32%	3.64%	2.51%	1.3%	1.85%	1.77%
2025/04/07	9.78%	11.36%	3.8%	5.07%	3.14%	2.81%	2.33%	2.32%	1.83%	2.29%
2025/04/08	4.82%	15.63%	6.51%	4.28%	1.5%	1.28%	0.64%	3.57%	2.11%	1.67%
2025/04/09	4.01%	15.09%	4.13%	8.14%	1.41%	1.6%	0.64%	2.96%	2.51%	2.36%
2025/04/10	7.18%	15.3%	3.74%	5.95%	2.5%	1.04%	0.46%	2.55%	1.09%	1.93%
2025/04/11	7.82%	12.53%	3.94%	5.36%	1.64%	1.42%	0.75%	3.48%	2.06%	2.86%
2025/04/12	14.26%	13.5%	2.72%	5.48%	3.41%	1.81%	0.67%	2.28%	1.28%	2.11%
2025/04/13	13.64%	11.18%	2.47%	4.82%	4.78%	2.81%	2.99%	1.85%	0.49%	1.72%
2025/04/14	14.73%	10.68%	2.77%	4.52%	2.51%	1.12%	0.56%	2.63%	1.64%	2.07%
2025/04/15	14.49%	15.31%	4.6%	4.73%	3.3%	2.76%	0.54%	3.08%	1.77%	2.11%
2025/04/16	12.32%	14.63%	4.08%	4.01%	1.93%	5.02%	2.62%	2.62%	1.42%	2.17%
2025/04/17	11.83%	12.4%	3.16%	3.35%	3.33%	3.3%	4.74%	3.02%	1.76%	1.26%
2025/04/18	9.06%	15.23%	3.72%	3.4%	3.12%	1.54%	0.67%	3.32%	1.34%	1.68%
2025/04/19	9.45%	11.63%	2.83%	4.5%	3.45%	3.77%	3.03%	2.19%	0.63%	1.69%
2025/04/20	18.07%	11.41%	1.94%	4.33%	6.7%	4.24%	4.58%	2.46%	0.42%	1.24%
2025/04/21	10.94%	13.68%	3.57%	4.69%	4.19%	2.92%	0.56%	2.89%	0.91%	1.57%
2025/04/22	12.97%	11.61%	4.12%	5.52%	3.9%	3.61%	0.45%	3.08%	1.78%	1.32%
2025/04/23	16.98%	10.23%	4.58%	4.12%	2.69%	1.69%	4.76%	3.22%	0.81%	1.46%
2025/04/24	21.27%	10.4%	3.86%	3.1%	3.07%	1.73%	4.63%	3.32%	1.05%	1.25%
2025/04/25	17.31%	10.64%	3.59%	3.79%	3.49%	1.78%	5.42%	2.99%	1.31%	1.43%
2025/04/26	18.16%	9.77%	3.6%	3.3%	4.63%	2.55%	4.77%	2.66%	0.51%	1.45%
2025/04/27	17.07%	10.19%	3.17%	4.63%	4.83%	2.88%	4.33%	2.93%	0.48%	1.58%
2025/04/28	15.49%	9.43%	3.43%	4.63%	5.09%	1.86%	3.66%	3.92%	1.39%	1.67%
2025/04/29	14.25%	11.96%	4.25%	3.12%	2.15%	1.74%	4.01%	2.18%	1.86%	1.65%
2025/04/30	13.04%	11.52%	4.87%	4.18%	3.77%	2.66%	2.31%	1.48%	1.46%	1.37%

April saw Groupon.co.uk’s impression share soar, peaking at 21.27% on the 24th. Adobe.com maintained a steady presence, while pdffiller.com fluctuated. Amazon.co.uk’s share dipped mid-month. By month’s end, Groupon led, showcasing dynamic shifts.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Software & Technology Software Development

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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1
Adobe Creative Cloud | Creative Apps & Services. https://www.adobe.com
Join Our Creative Community, With Services For Photography, Design, Video and Much More. Discover New Ways To Design, Create...
2
Microsoft 365 - Plans Starting at £6.99/mo https://www.godaddy.com › business › email
Work smarter with office apps like Word, PowerPoint and Excel. Buy for £6.99/mo ex. VAT
3
Miro - workspace for innovation https://www.miro.com
Join Millions of users that collaborate from all over the planet using Miro. Experience the power of the...
4
monday.com is So Much Better https://www.monday.com
Switch to monday.com — Future-proof your Business with a Platform that can Scale with you as your Team Evolves.
5
Free QR Code Generator - Create QR Codes https://www.qr.io
Generate fully customized QR Codes, with color, shape and logo. And keep track of how many people scan your QR Codes, from where and on what date. QR Code for Website URL. QR Code with Logo.

In the competitive world of PPC advertising, five standout text ads capture attention with their unique propositions. Adobe invites creatives to join a vibrant community, offering diverse services for design and photography. GoDaddy promotes Microsoft 365, emphasizing productivity with essential office apps at an attractive price. Miro highlights global collaboration, fostering innovation across borders. Monday.com promises scalability and adaptability for evolving teams. Lastly, QR.io offers customizable QR codes, tracking engagement with precision. Each ad tells a story of innovation, community, and efficiency, resonating with diverse audiences.

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Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

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Data within the PPC Market Share Report 2025 is aggregated every month, highlighting the most significant changes from the previous period.
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UK Software & Technology Software Development - PPC Market Share Analysis April 2025

Share of Clicks for top 10 UK Software & Technology Software Development brands

Share of Spend for the top 10 UK Software & Technology Software Development brands

Competitor Count for UK Software & Technology Software Development

Market Loss & Market Gains for UK Software & Technology Software Development

UK Software & Technology Software Development Share of Impressions

Google Text Ad Copy Insights & Creative Trends for UK Software & Technology Software Development

Frequently Asked Questions

Why are these reports useful and how should I use them?

Why these reports are useful

How often is the data updated?

How does Adthena collect this data?

How accurate are these reports?

Does this include mobile, desktop and Google Shopping data?

Who is this report for?

Can I get a custom report for my brand?

What is Ask Arlo?

Customer Success Stories

Get the full picture

See this data specific to your brand performance