Share of Clicks for top 10 UK Software & Technology Software Development brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| microsoft.com | 20.32 |
| adobe.com | 19.82 |
| 3dprint-uk.co.uk | 6.29 |
| google.com | 5.09 |
| pdfsmart.com | 2.44 |
| my-picture.co.uk | 1.86 |
| figma.com | 1.73 |
| wowcher.co.uk | 1.65 |
| groupon.co.uk | 1.41 |
| typeform.com | 1.23 |
| others | 38.16 |
- microsoft.com - 20.32%
- adobe.com - 19.82%
- 3dprint-uk.co.uk - 6.29%
- google.com - 5.09%
- pdfsmart.com - 2.44%
- my-picture.co.uk - 1.86%
- figma.com - 1.73%
- wowcher.co.uk - 1.65%
- groupon.co.uk - 1.41%
- typeform.com - 1.23%
- others - 38.16%
Copyright © Adthena. All rights reserved.
In the PPC landscape, Microsoft and Adobe lead with 20.32% and 19.82% click shares, respectively. Google follows at 5.09%, while ‘others’ dominate with 38.16%, showcasing diverse competition.
Share of Spend for the top 10 UK Software & Technology Software Development brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | adobe.com | my-picture.co.uk | microsoft.com | google.com | monday.com | pdfsmart.com | 3dprint-uk.co.uk | wowcher.co.uk | pdffiller.com | sage.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/02/01 | 11.9% | 5.59% | 2.48% | 4.9% | 3.76% | 1.91% | 1.83% | 2.25% | 2.12% | 2.71% |
| 2026/02/02 | 8.03% | 1.32% | 9.92% | 3.93% | 3.84% | 2.37% | 2.35% | 3.49% | 1.76% | 1.52% |
| 2026/02/03 | 8.82% | 2.91% | 5.65% | 3.42% | 3.85% | 3.61% | 1.59% | 6.53% | 2.22% | 1.06% |
| 2026/02/04 | 10.47% | 2.62% | 7.24% | 3.8% | 5.07% | 3.68% | 1.29% | 3.35% | 2.52% | 1.16% |
| 2026/02/05 | 8.91% | 1.96% | 4.53% | 4.29% | 4.08% | 3.65% | 2.55% | 2.68% | 2.71% | 1.22% |
| 2026/02/06 | 10.03% | 3.06% | 1.24% | 4.75% | 3.74% | 4.17% | 3.58% | 4.72% | 2.15% | 1.41% |
| 2026/02/07 | 13.38% | 1.93% | 2.43% | 4.99% | 4.1% | 3.75% | 2.21% | 3.04% | 2.68% | 1.52% |
| 2026/02/08 | 12.31% | 8.35% | 4.33% | 4.6% | 4.08% | 3.74% | 3% | 3.02% | 2.48% | 1.42% |
| 2026/02/09 | 12.33% | 4.26% | 5.41% | 4.13% | 4.83% | 3.91% | 3.54% | 2.05% | 2.27% | 1.64% |
| 2026/02/10 | 11.83% | 3.16% | 8.99% | 4.9% | 5.75% | 3.5% | 2.37% | 1.01% | 2.51% | 1.36% |
| 2026/02/11 | 12.61% | 2.87% | 7.97% | 4.66% | 5.36% | 2.64% | 2.97% | 2.38% | 2.75% | 1.84% |
| 2026/02/12 | 11.22% | 5.22% | 7.25% | 4.64% | 5.06% | 4.05% | 2.93% | 2.47% | 3.26% | 1.31% |
| 2026/02/13 | 9.95% | 3.03% | 1.23% | 4.71% | 3.71% | 4.14% | 3.54% | 4.68% | 2.13% | 1.4% |
| 2026/02/14 | 13.21% | 1.91% | 2.4% | 4.93% | 4.05% | 3.7% | 2.18% | 3% | 2.65% | 1.5% |
| 2026/02/15 | 12.18% | 8.26% | 4.28% | 4.55% | 4.04% | 3.69% | 2.97% | 2.98% | 2.45% | 1.4% |
| 2026/02/16 | 12.22% | 4.22% | 5.36% | 4.1% | 4.79% | 3.89% | 3.51% | 2.03% | 2.25% | 1.63% |
| 2026/02/17 | 9.3% | 1.21% | 16.92% | 5.48% | 3.02% | 3.15% | 3.22% | 0.51% | 2.84% | 1.07% |
| 2026/02/18 | 12.4% | 5.36% | 16.25% | 2.46% | 2.76% | 2.6% | 0.76% | 2.59% | 1.33% | 1.23% |
| 2026/02/19 | 11.94% | 3.75% | 15.51% | 4.21% | 1.21% | 2.26% | 2.61% | 2.47% | 1.03% | 1.52% |
| 2026/02/20 | 11.45% | 4.28% | 13.34% | 4.44% | 2.15% | 3.34% | 2.04% | 2.52% | 1.6% | 2.79% |
| 2026/02/21 | 15.15% | 2.34% | 13.55% | 4.51% | 2.48% | 2.21% | 3.68% | 1.6% | 2.17% | 3.11% |
| 2026/02/22 | 13.39% | 3.69% | 12.92% | 4.28% | 1.99% | 1.88% | 3.13% | 1.26% | 1.58% | 2.42% |
| 2026/02/23 | 12.63% | 3.62% | 6.04% | 3.44% | 3.22% | 3.53% | 2.09% | 1.64% | 1.55% | 2.73% |
| 2026/02/24 | 9.73% | 4.18% | 5.4% | 3.43% | 4.59% | 3.71% | 1.46% | 1.14% | 1.47% | 2.84% |
| 2026/02/25 | 9.35% | 2.72% | 6.29% | 4.83% | 3.38% | 4.02% | 1.42% | 3.91% | 1.64% | 2.45% |
| 2026/02/26 | 11.57% | 4.22% | 5.86% | 5.6% | 4.34% | 3.17% | 2.2% | 0.84% | 1.88% | 2.15% |
| 2026/02/27 | 14.77% | 1.95% | 4.02% | 7.26% | 2.86% | 3.3% | 2.58% | 1.5% | 1.87% | 0.89% |
| 2026/02/28 | 11.64% | 7.49% | 6.51% | 4.61% | 3.01% | 2.83% | 2.47% | 1.78% | 1.56% | 1.08% |
- adobe.com
- my-picture.co.uk
- microsoft.com
- google.com
- monday.com
- pdfsmart.com
- 3dprint-uk.co.uk
- wowcher.co.uk
- pdffiller.com
- sage.com
Copyright © Adthena. All rights reserved.
Adobe’s PPC spend fluctuated in February, peaking at 15.15% on the 21st. Microsoft surged mid-month, reaching 16.92% on the 17th. By month’s end, Adobe led, with Microsoft closely trailing.
Competitor Count for UK Software & Technology Software Development
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/02/01 | 913 |
| 2026/02/02 | 946 |
| 2026/02/03 | 966 |
| 2026/02/04 | 973 |
| 2026/02/05 | 964 |
| 2026/02/06 | 931 |
| 2026/02/07 | 935 |
| 2026/02/08 | 939 |
| 2026/02/09 | 983 |
| 2026/02/10 | 934 |
| 2026/02/11 | 953 |
| 2026/02/12 | 926 |
| 2026/02/13 | 931 |
| 2026/02/14 | 935 |
| 2026/02/15 | 939 |
| 2026/02/16 | 983 |
| 2026/02/17 | 765 |
| 2026/02/18 | 834 |
| 2026/02/19 | 830 |
| 2026/02/20 | 794 |
| 2026/02/21 | 766 |
| 2026/02/22 | 788 |
| 2026/02/23 | 888 |
| 2026/02/24 | 919 |
| 2026/02/25 | 876 |
| 2026/02/26 | 826 |
| 2026/02/27 | 802 |
| 2026/02/28 | 804 |
Copyright © Adthena. All rights reserved.
February began with 913 advertisers, peaking at 983 on the 9th and 16th. A decline followed, ending the month at 804.