US Software & Technology IT Consulting - PPC Market Share Analysis June 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US IT Consulting category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

IT Consulting – US

Google AI Overview visibility for Software & Technology IT Consulting US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 35.1006800132
64.8993199868
35%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 29
71
28%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 5%
Transactional 9%
Navigational 10%
Seasonal 0%
Local 0%
Problem Solving 20%

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Market Exposure

Share of Clicks for top 10 US Software & Technology IT Consulting brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
godaddy.com 11.91
wix.com 5.17
squarespace.com 3.84
docusign.com 3.13
adobe.com 2.8
dell.com 2.67
forbes.com 2.44
proton.me 2.33
bestbuy.com 2.2
ionos.com 2.05
others 61.46
  • godaddy.com - 11.91%
  • wix.com - 5.17%
  • squarespace.com - 3.84%
  • docusign.com - 3.13%
  • adobe.com - 2.8%
  • dell.com - 2.67%
  • forbes.com - 2.44%
  • proton.me - 2.33%
  • bestbuy.com - 2.2%
  • ionos.com - 2.05%
  • others - 61.46%

Copyright © Adthena. All rights reserved.

In the PPC landscape, GoDaddy leads with 11.91% click share, followed by Wix at 5.17%. Others dominate with 61.46%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 US Software & Technology IT Consulting brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date godaddy.com forbes.com squarespace.com wix.com ionos.com top10.com zoho.com monday.com squareup.com proton.me
2026/06/01 9.96% 4.8% 5.46% 6.04% 3.26% 2.26% 1.86% 1.59% 2.38% 2.6%
2026/06/02 9.43% 4.68% 5.32% 6.36% 2.5% 1.97% 1.76% 1.92% 3.41% 2.67%
2026/06/03 9.67% 4.15% 5.24% 6.65% 2.47% 2.21% 1.75% 2.13% 3.25% 2.29%
2026/06/04 9.14% 4.26% 5.18% 5.89% 3.21% 2.22% 1.76% 1.77% 2.27% 2.65%
2026/06/05 8.52% 4.58% 5.62% 5.97% 3.37% 2.11% 1.67% 1.62% 3.24% 2.38%
2026/06/06 8.41% 4.82% 6.2% 7.05% 3.36% 2.39% 1.6% 1.61% 3.33% 2.79%
2026/06/07 8.5% 4.91% 5.76% 6.28% 3.12% 2.17% 1.43% 1.73% 3.49% 2.91%
2026/06/08 10.03% 5.04% 6.26% 6.08% 3.38% 1.69% 1.36% 1.63% 1.76% 2.82%
2026/06/09 9.65% 4.53% 5.57% 6.9% 2.61% 1.77% 1.78% 1.23% 3.33% 2.72%
2026/06/10 8.21% 5.13% 5.82% 5.36% 2.93% 1.8% 1.51% 1.6% 2.16% 2.79%
2026/06/11 7.8% 4.83% 5.33% 4.43% 3.48% 2.29% 1.49% 1.79% 3.17% 2.97%
2026/06/12 7.42% 4.41% 5.62% 4.99% 3.52% 1.73% 1.28% 1.73% 4.02% 2.67%
2026/06/13 8.03% 4.96% 6.17% 5.83% 3.62% 2.12% 1.17% 1.58% 3.79% 3.01%
2026/06/14 8.4% 4.81% 6.18% 6.38% 3.82% 1.91% 1.1% 1.77% 1.7% 2.87%
2026/06/15 8.53% 4.97% 6.94% 4.83% 3.1% 1.8% 1.1% 1.71% 3.54% 1.86%
2026/06/16 8.93% 5.16% 7.42% 4.7% 2.89% 1.75% 1.22% 1.82% 3.21% 1.63%
2026/06/17 8.23% 5.29% 8.35% 4.51% 3.23% 1.75% 1.27% 1.35% 2.94% 0.79%
2026/06/18 8.17% 4.85% 8.42% 4.15% 3.07% 1.46% 2.48% 2% 2.84% 0.78%
2026/06/19 7.86% 3.93% 7% 5.7% 2.97% 1.44% 1.89% 1.75% 3.52% 1.17%
2026/06/20 9.33% 4.26% 8.27% 7.89% 3.57% 1.5% 1.83% 1.45% 1.05% 1.52%
2026/06/21 9.65% 3.98% 8.92% 7.63% 4.25% 1.51% 1.69% 1.58% 1.08% 1.47%
2026/06/22 10.64% 5.97% 10.02% 8.2% 3.66% 1.77% 1.77% 1.61% 0.8% 1.91%
2026/06/23 10.13% 5.55% 9.85% 6.83% 3.65% 1.92% 1.7% 1.74% 1.07% 1.96%
2026/06/24 10.68% 5.51% 10.06% 6.58% 4.11% 1.95% 1.58% 1.68% 1.13% 1.96%
2026/06/25 9.93% 6.13% 9.37% 5.87% 4.9% 2.06% 1.92% 1.79% 0.99% 0.82%
2026/06/26 10.06% 6.12% 9.19% 5.87% 4.32% 1.71% 1.82% 1.83% 1.15% 0.47%
2026/06/27 10.38% 6.94% 6.92% 5.35% 5.28% 2.22% 1.22% 1.54% 1.06% 2.1%
2026/06/28 11.41% 6.83% 8.73% 6.62% 5.71% 2.37% 1.35% 1.66% 0.7% 0.88%
2026/06/29 12.18% 6.4% 8.45% 6.91% 3.64% 2.85% 1.27% 1.62% 0.74% 1.35%
2026/06/30 12.08% 10.72% 7.49% 6.81% 4.32% 3.54% 2.11% 1.95% 0.72% 0.65%
  • godaddy.com
  • forbes.com
  • squarespace.com
  • wix.com
  • ionos.com
  • top10.com
  • zoho.com
  • monday.com
  • squareup.com
  • proton.me

Copyright © Adthena. All rights reserved.

In June 2026, GoDaddy’s PPC spend share surged from 9.96% to 12.08%. Forbes and Squarespace also saw notable increases, while Wix and Ionos experienced fluctuations. By month’s end, GoDaddy led, with Forbes and Squarespace trailing.

Market Exposure

Competitor Count for US Software & Technology IT Consulting

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/06/01 2980
2026/06/02 2731
2026/06/03 2953
2026/06/04 2811
2026/06/05 2884
2026/06/06 2770
2026/06/07 2802
2026/06/08 2899
2026/06/09 2869
2026/06/10 2857
2026/06/11 2809
2026/06/12 2753
2026/06/13 2626
2026/06/14 2652
2026/06/15 2741
2026/06/16 2672
2026/06/17 2660
2026/06/18 2650
2026/06/19 2605
2026/06/20 2443
2026/06/21 2392
2026/06/22 2479
2026/06/23 2496
2026/06/24 2448
2026/06/25 2426
2026/06/26 2371
2026/06/27 2335
2026/06/28 2338
2026/06/29 2444
2026/06/30 2379

Copyright © Adthena. All rights reserved.

June began with 2,980 advertisers, fluctuating throughout the month, and concluded with 2,379, indicating a notable decline.

Campaign Efficiency

Market Loss & Market Gains for US Software & Technology IT Consulting

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
godaddy.com 1.75%
squarespace.com 1.7%
docusign.com 0.68%
forbes.com 0.64%
figma.com 0.52%
hp.com -0.61%
lenovo.com -0.63%
dell.com -0.88%
proton.me -1.39%
bestbuy.com -1.89%

Copyright © Adthena. All rights reserved.

In the past month, GoDaddy.com and Squarespace.com surged with click share increases of 1.75 and 1.7, respectively. Conversely, BestBuy.com and Proton.me experienced declines of -1.89 and -1.39.

Campaign Efficiency

US Software & Technology IT Consulting Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date godaddy.com forbes.com wix.com ionos.com squarespace.com adobe.com dell.com proton.me mailchimp.com bestbuy.com
2026/06/01 5.97% 2.42% 3.98% 3.07% 2.04% 1.59% 2.24% 3.79% 0.97% 1.91%
2026/06/02 5.93% 2.44% 4.17% 2.58% 2.06% 2% 2.26% 4.05% 0.61% 1.98%
2026/06/03 6.36% 2.16% 3.94% 2.27% 1.94% 2.21% 1.76% 3.65% 0.89% 2.73%
2026/06/04 5.69% 2.37% 3.68% 3.2% 1.86% 1.79% 2.97% 3.76% 1.84% 2.88%
2026/06/05 5.18% 2.39% 3.86% 3.21% 2.05% 2.12% 2.75% 3.5% 2.62% 3.48%
2026/06/06 5.03% 2.33% 4.67% 3.13% 2.25% 2.73% 2.77% 3.97% 3.12% 3.53%
2026/06/07 5.28% 2.48% 4.36% 2.98% 2.24% 2.01% 2.53% 4.34% 1.81% 3.02%
2026/06/08 6.48% 2.69% 4.09% 3.45% 2.55% 1.86% 1.75% 4.37% 2.61% 1.62%
2026/06/09 5.62% 2.37% 4.26% 2.66% 1.96% 1.73% 1.54% 4.09% 2.39% 2.88%
2026/06/10 4.73% 2.56% 3.31% 2.85% 2.02% 1.68% 2.89% 3.92% 1.49% 3.05%
2026/06/11 4.4% 2.39% 2.67% 3.46% 1.92% 2.06% 2.63% 4.07% 1.38% 3.65%
2026/06/12 4.43% 2.31% 3.23% 3.38% 2.09% 1.96% 2.89% 3.86% 1.63% 4.21%
2026/06/13 4.67% 2.72% 4.16% 3.8% 2.31% 2.19% 2.8% 4.52% 1.58% 3.53%
2026/06/14 5.27% 2.46% 4.56% 4% 2.28% 2.49% 1.88% 4.19% 3.09% 1.69%
2026/06/15 5.4% 2.74% 2.82% 3.08% 2.72% 1.7% 1.93% 2.66% 0.54% 3.46%
2026/06/16 5.94% 2.67% 2.71% 3.13% 2.76% 1.31% 2.67% 2.4% 2.58% 3.45%
2026/06/17 5.31% 3.08% 2.79% 3.46% 3.21% 1.73% 2.36% 1.15% 1.57% 3.23%
2026/06/18 5.35% 3.04% 2.33% 3.64% 3.7% 1.52% 2.93% 1.08% 1.8% 3.01%
2026/06/19 4.61% 2.36% 3.63% 3.23% 2.77% 2.35% 3.21% 1.75% 0.65% 3.6%
2026/06/20 5.46% 2.38% 4.73% 3.68% 3.28% 3.5% 1.47% 2.37% 2.05% 0.65%
2026/06/21 5.57% 2.42% 4.89% 4.04% 3.51% 2.92% 0.98% 2.26% 2.23% 0.52%
2026/06/22 6.95% 3.13% 5.37% 3.33% 3.95% 2.09% 1.13% 3.05% 0.7% 0.76%
2026/06/23 6.85% 3.1% 4.31% 3.38% 3.99% 2.04% 1.19% 3.01% 1.19% 1.19%
2026/06/24 7.1% 2.93% 4.38% 4.21% 3.9% 2.5% 2.52% 3.14% 1.26% 0.88%
2026/06/25 7.1% 3.02% 4.02% 4.13% 3.92% 2.42% 1.77% 1.34% 2.08% 0.58%
2026/06/26 6.83% 3.22% 4.25% 3.73% 3.66% 2.62% 3.33% 0.78% 1.56% 0.58%
2026/06/27 7.06% 3.48% 3.42% 4.86% 2.78% 2.89% 1.4% 3.16% 3.1% 0.88%
2026/06/28 8.14% 3.87% 4.81% 4.67% 3.46% 1.86% 1.38% 1.45% 2.17% 0.84%
2026/06/29 8.01% 3.5% 4.68% 3.53% 3.43% 2.25% 1.39% 2.2% 1.39% 0.42%
2026/06/30 7.67% 5.55% 4.79% 4.6% 3.33% 2.51% 1.35% 1.25% 0.86% 0.66%
  • godaddy.com
  • forbes.com
  • wix.com
  • ionos.com
  • squarespace.com
  • adobe.com
  • dell.com
  • proton.me
  • mailchimp.com
  • bestbuy.com

Copyright © Adthena. All rights reserved.

In June 2026, GoDaddy’s impression share rose from 5.97% to 7.67%. Forbes saw a significant increase, ending at 5.55%. Wix and Ionos experienced fluctuations, finishing at 4.79% and 4.6%, respectively. Squarespace and Adobe showed moderate growth, while Dell and Proton had varied trends. Mailchimp and BestBuy had lower shares, closing at 0.86% and 0.66%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Software & Technology IT Consulting

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Software & Technology IT Consulting - Last month
  1. 1
    9 Best Sites to Buy a Domain - Only 9 Passed Our Checklist https://www.forbes.com › web-hosting › domain-reg

    Forbes Recommended Best Tool of June 2026 For You To Find, Register & Buy A Hosting

  2. 2
    GoDaddy™ - Official Site https://www.godaddy.com

    Domains, Websites & More — Buy a new domain & get GoDaddy™ AI tools to help launch your business. Domains, Websites, Email, Hosting, Security & More. Everything You Need To Succeed Online. World's Biggest Registrar.

  3. 3
    Free Email Services https://www.mailchimp.com

    Send Beautiful Emails — Create Beautiful, Branded Emails With our Professionally Designed Templates. Sign Up Now.

  4. 4
    PandaDoc® is Way Better - Free to Start, No Hidden Fees https://www.pandadoc.com

    Speed Up Your eSign & Document Process With PandaDoc®. Get Started for Free Today!

  5. 5
    Free Inbox, No Tracking https://www.proton.me

    Free, Private Email — Proton Mail is the free email built to protect your digital life. Take control with a free inbox built for privacy, not profit. Services: Windows, Mac, Android, iOS, Linux.

Copyright © Adthena. All rights reserved.

In the competitive realm of PPC ads, Forbes stands out by emphasizing trust with its “9 Best Sites to Buy a Domain” checklist. GoDaddy highlights its comprehensive suite, from domains to AI tools, ensuring online success. Mailchimp and Proton Mail focus on email services, with Mailchimp offering beautifully designed templates and Proton Mail prioritizing privacy. PandaDoc simplifies document processes, offering a free start with no hidden fees. Each ad uniquely addresses user needs, from domain registration to secure communication.

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