AUS Software & Technology IT Consulting - PPC Market Share Analysis June 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS IT Consulting category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

IT Consulting – AUS

Google AI Overview visibility for Software & Technology IT Consulting AUS

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 15.2174120415
84.7825879585
15%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 28
72
28%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 5%
Transactional 9%
Navigational 16%
Seasonal 0%
Local 0%
Problem Solving 19%

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Market Exposure

Share of Clicks for top 10 AUS Software & Technology IT Consulting brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
godaddy.com 17.25
crazydomains.com.au 7.35
docusign.com 7.06
wix.com 4.1
amazon.com.au 2.78
officeworks.com.au 2.38
squareup.com 2.37
clickup.com 2.37
monday.com 2.28
top10.com 2.15
others 49.91
  • godaddy.com - 17.25%
  • crazydomains.com.au - 7.35%
  • docusign.com - 7.06%
  • wix.com - 4.1%
  • amazon.com.au - 2.78%
  • officeworks.com.au - 2.38%
  • squareup.com - 2.37%
  • clickup.com - 2.37%
  • monday.com - 2.28%
  • top10.com - 2.15%
  • others - 49.91%

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In the PPC landscape, GoDaddy leads with 17.25% click share, while ‘others’ dominate at 49.91%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 AUS Software & Technology IT Consulting brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date godaddy.com wix.com crazydomains.com.au top10.com shopify.com monday.com zoho.com squareup.com pipedrive.com ventraip.com.au
2026/05/01 8.62% 9.59% 12.49% 6.61% 2.58% 2.62% 2.69% 1.86% 2.38% 0.48%
2026/05/02 9.93% 8.44% 12.67% 6.35% 2.19% 3.13% 2.06% 1.5% 2.21% 0.57%
2026/05/03 10.35% 8.42% 12.18% 7.01% 2.1% 3.1% 2.17% 1.38% 1.74% 1.52%
2026/05/04 11.24% 8.41% 10.32% 6.89% 2.53% 2.96% 2.56% 1.75% 2.3% 1.9%
2026/05/05 11.3% 7.35% 11.42% 7.32% 2.86% 2.5% 2.15% 1.9% 2.95% 1.48%
2026/05/06 10.17% 8.89% 7.93% 7.35% 3.29% 2.86% 2.91% 1.68% 3.5% 1.43%
2026/05/07 10.46% 8.21% 7.96% 6.61% 3.02% 3.29% 2.09% 1.47% 3.9% 1.41%
2026/05/08 10.12% 7.16% 10.3% 6.53% 3.02% 2.66% 2.29% 1.46% 2.67% 1.43%
2026/05/09 10.9% 6.75% 10.94% 6.12% 2.82% 3.4% 2.09% 1.68% 2.33% 2.15%
2026/05/10 11.63% 5.6% 12.08% 6.19% 2.27% 3.17% 1.67% 2.14% 3.22% 3.14%
2026/05/11 11.53% 6.17% 7.66% 6% 1.76% 4.26% 1.85% 1.4% 3.49% 3.08%
2026/05/12 10.39% 8.15% 7.27% 6.07% 1.99% 3.46% 2.29% 2.83% 2.59% 2.56%
2026/05/13 11.1% 7.56% 8.33% 6.23% 2.37% 3.58% 2.92% 1.89% 3.81% 2.15%
2026/05/14 10.74% 7.61% 9.54% 5.64% 3% 2.8% 2.82% 1.47% 4.07% 2.16%
2026/05/15 9.7% 7.92% 8% 6.44% 3.04% 3.26% 2.54% 1.87% 2.59% 1.86%
2026/05/16 11.73% 6.91% 8.89% 4.95% 3.28% 3.34% 2.39% 2.49% 1.9% 2.53%
2026/05/17 10.4% 6.98% 9.54% 5.89% 3.05% 3.97% 2.13% 2.22% 2.46% 3.11%
2026/05/18 12.02% 7.07% 9.31% 4.97% 3.55% 3.19% 2.65% 2.23% 1.73% 2.54%
2026/05/19 10.76% 7.73% 8.63% 5.24% 5.2% 3.02% 1.62% 2.73% 1.95% 2.08%
2026/05/20 12.59% 7.83% 8.48% 5.89% 3.29% 2.86% 2.72% 2.58% 1.98% 2.1%
2026/05/21 13.11% 7.1% 8.02% 4.43% 2.28% 3.46% 2.39% 2.55% 2.33% 2.09%
2026/05/22 12.82% 8.18% 8.5% 5.35% 1.71% 3.93% 2.25% 2.62% 2.87% 2.1%
2026/05/23 11.52% 8.43% 9.36% 5.06% 1.79% 2.71% 2.63% 2.89% 2.16% 2.27%
2026/05/24 11.42% 7.56% 8.69% 5% 1.66% 4.33% 3.09% 2.62% 2.98% 2.37%
2026/05/25 12.32% 7.37% 7.66% 4.61% 1.71% 4.42% 3.43% 2.75% 3.59% 3.07%
2026/05/26 12.8% 8.27% 7.33% 4.76% 2.58% 4.07% 3.75% 3.58% 1.65% 1.62%
2026/05/27 11.25% 8.07% 6.86% 4.72% 2.97% 3.76% 3.76% 3.57% 1.1% 1.91%
2026/05/28 10.52% 7.64% 6.91% 4.26% 3.34% 3.88% 3.76% 3.08% 1.62% 1.49%
2026/05/29 10.2% 7.15% 6.76% 4.49% 4% 4.42% 3.98% 2.87% 1.29% 2.56%
2026/05/30 10.78% 6.83% 7.83% 4.22% 4.02% 3.8% 3.2% 3.97% 2.51% 1.93%
2026/05/31 10.33% 7.29% 6.76% 5.32% 4.01% 3.96% 3.82% 3.66% 2.16% 1.43%
  • godaddy.com
  • wix.com
  • crazydomains.com.au
  • top10.com
  • shopify.com
  • monday.com
  • zoho.com
  • squareup.com
  • pipedrive.com
  • ventraip.com.au

Copyright © Adthena. All rights reserved.

In May 2026, GoDaddy’s PPC spend share rose steadily, peaking at 13.11% on May 21. Wix fluctuated, ending at 7.29%. CrazyDomains saw a decline, finishing at 6.76%. Top10.com decreased, closing at 5.32%. Shopify’s share increased, ending at 4.01%. Monday.com and Zoho showed growth, finishing at 3.96% and 3.82%, respectively. Squareup and Pipedrive had varied trends, closing at 3.66% and 2.16%. VentraIP’s share remained low, ending at 1.43%.

Market Exposure

Competitor Count for AUS Software & Technology IT Consulting

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/05/01 678
2026/05/02 677
2026/05/03 678
2026/05/04 697
2026/05/05 689
2026/05/06 702
2026/05/07 679
2026/05/08 730
2026/05/09 703
2026/05/10 692
2026/05/11 760
2026/05/12 743
2026/05/13 729
2026/05/14 717
2026/05/15 731
2026/05/16 725
2026/05/17 731
2026/05/18 733
2026/05/19 711
2026/05/20 730
2026/05/21 752
2026/05/22 743
2026/05/23 741
2026/05/24 746
2026/05/25 758
2026/05/26 798
2026/05/27 817
2026/05/28 804
2026/05/29 776
2026/05/30 756
2026/05/31 793

Copyright © Adthena. All rights reserved.

May began with 678 advertisers, fluctuating slightly until a surge mid-month. By May 31, advertisers peaked at 793, marking a dynamic growth.

Campaign Efficiency

Market Loss & Market Gains for AUS Software & Technology IT Consulting

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
docusign.com 2.93%
godaddy.com 1.11%
officeworks.com.au 0.94%
squareup.com 0.67%
wix.com 0.57%
clickup.com -0.77%
zapier.com -0.85%
adobe.com -0.91%
crazydomains.com.au -1.06%
microsoft.com -1.18%

Copyright © Adthena. All rights reserved.

Docusign.com surged with a 2.93% click share increase, while microsoft.com dropped by 1.18%. Godaddy.com gained 1.11%, contrasting crazydomains.com.au’s 1.06% decline.

Campaign Efficiency

AUS Software & Technology IT Consulting Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date godaddy.com crazydomains.com.au wix.com shopify.com amazon.com.au top10.com officeworks.com.au monday.com docusign.com qrcodecreator.com
2026/05/01 7.59% 9.2% 5.44% 2.34% 5.9% 4.42% 1.36% 2.36% 2.15% 2.94%
2026/05/02 7.96% 9.34% 4.69% 1.88% 5.57% 3.87% 0.85% 2.6% 3.42% 2.69%
2026/05/03 7.89% 9.09% 4.5% 1.89% 5.51% 4.4% 1.85% 2.74% 3.4% 2.71%
2026/05/04 8.56% 8.57% 4.43% 2.21% 6.34% 4.4% 1.48% 2.36% 1.86% 2.8%
2026/05/05 9.13% 9.26% 4.17% 2.73% 4.88% 4.76% 1.7% 2.73% 0.49% 2.63%
2026/05/06 8.01% 7.25% 5.34% 2.72% 3.59% 4.87% 1.75% 2.66% 1.31% 2.53%
2026/05/07 8.4% 7.11% 4.11% 2.84% 4.53% 4.14% 1.83% 3.14% 1.97% 3.26%
2026/05/08 8.02% 8.08% 4.19% 2.41% 4.24% 4.12% 2% 2.53% 1.3% 2.91%
2026/05/09 7.52% 7.79% 3.53% 2.61% 4.57% 3.63% 2.01% 2.9% 3.01% 1.81%
2026/05/10 8.35% 8.65% 3.17% 2.16% 3.69% 3.66% 1.82% 2.82% 2.92% 1.8%
2026/05/11 8.45% 6.61% 3.38% 1.75% 4.56% 3.74% 3.59% 3.17% 1.9% 2.15%
2026/05/12 7.49% 6.3% 4.69% 1.77% 4.35% 3.75% 4.79% 2.64% 1.12% 2.45%
2026/05/13 7.89% 6.96% 4.25% 2.09% 4.22% 3.79% 2.96% 2.76% 1.76% 2.57%
2026/05/14 8.45% 8.28% 4.29% 2.93% 1.94% 3.5% 1.17% 2.72% 2% 3.53%
2026/05/15 7.64% 6.94% 4.33% 2.97% 3.83% 4.02% 1.68% 2.49% 1.61% 3.69%
2026/05/16 8.53% 7.37% 3.98% 2.93% 4.3% 3.04% 2.07% 2.44% 2.97% 2.95%
2026/05/17 7.97% 7.8% 3.98% 2.8% 3.62% 3.77% 1.41% 3.08% 2.46% 2.86%
2026/05/18 8.53% 7.85% 4.2% 3.79% 2.48% 3.12% 1.87% 2.57% 1.6% 2.62%
2026/05/19 8.15% 7.52% 4.05% 4.59% 4.6% 3.1% 2.47% 2.27% 3.5% 3.51%
2026/05/20 9.85% 8.24% 4.73% 3.12% 3.32% 3.83% 1.63% 2.38% 4.1% 3.05%
2026/05/21 9.34% 7.31% 3.9% 2.33% 2.65% 2.86% 3.59% 2.33% 3.24% 3.59%
2026/05/22 9.34% 7.46% 4.9% 2.03% 2.88% 3.57% 3.54% 2.56% 2.34% 2.83%
2026/05/23 8.47% 8.11% 4.91% 1.93% 3.1% 3.28% 3.35% 2.03% 3.13% 2.64%
2026/05/24 8.81% 7.99% 4.46% 2% 0.93% 3.18% 2.56% 3.31% 3.42% 2.96%
2026/05/25 8.6% 6.69% 4.12% 2.05% 3.1% 2.87% 4.2% 3.04% 3.15% 2.09%
2026/05/26 8.7% 6.23% 4.61% 2.68% 2.78% 3.02% 5.02% 2.71% 3.04% 1.98%
2026/05/27 7.92% 6.37% 4.61% 3.13% 3.44% 2.99% 4.38% 2.79% 2.77% 2.59%
2026/05/28 7.38% 6.45% 4.15% 3.23% 4.04% 2.61% 4.48% 2.71% 3.07% 2.02%
2026/05/29 7.47% 6.4% 3.86% 3.78% 3.6% 2.8% 3.53% 3.26% 3.27% 2.37%
2026/05/30 7.89% 7.4% 3.82% 3.99% 3.05% 2.69% 4.25% 2.66% 2.49% 2.48%
2026/05/31 7.31% 6.36% 3.92% 3.85% 3.33% 3.31% 3.24% 2.75% 2.65% 2.3%
  • godaddy.com
  • crazydomains.com.au
  • wix.com
  • shopify.com
  • amazon.com.au
  • top10.com
  • officeworks.com.au
  • monday.com
  • docusign.com
  • qrcodecreator.com

Copyright © Adthena. All rights reserved.

In May 2026, GoDaddy’s impression share fluctuated, peaking at 9.85% on May 20. CrazyDomains saw a decline, ending at 6.36%. Wix maintained a steady presence, while Shopify’s share rose towards month’s end. Amazon.com.au experienced variability, finishing at 3.33%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Software & Technology IT Consulting

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for AUS Software & Technology IT Consulting - Last month
  1. 1
    Crazy Domains® Domain Names https://www.crazydomains.com.au

    Save Big on Domain Names — Fast Domain Registration. Get Online Quickly. Trusted & Secure Domain Services. Shop Now

  2. 2
    GoDaddy™ - Official Site https://www.godaddy.com

    Domains, Websites & More — Domains, websites, email, hosting, security & more. Everything you need to succeed online. GoDaddy helps you create websites, posts and email campaigns with ease. Professional Email.

  3. 3
    PandaDoc® is Way Better - Free to Start, No Hidden Fees https://www.pandadoc.com

    Speed Up Your eSign & Document Process With PandaDoc®. Get Started for Free Today! Our...

  4. 4
    Free QR Code Generator - Create QR Codes https://www.qr.io

    Generate all types of QR Codes for free in just a few seconds. Download high quality PNG & SVG files of your QR Codes. QR Code for Website URL.

  5. 5
    Free Online QR Code Generator https://www.qrcodecreator.com

    Generate high-quality QR codes for your business or personal use with our free online QR code generator. Create custom codes with unique designs and easily share them with your audience.

Copyright © Adthena. All rights reserved.

In the competitive world of PPC advertising, Crazy Domains and GoDaddy captivate with comprehensive online solutions, while PandaDoc entices with seamless eSign processes. QR.io and QRCodeCreator offer free, high-quality QR code generation, emphasizing accessibility and customization.

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