AUS Software & Technology IT Consulting - PPC Market Share Analysis April 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS IT Consulting category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 AUS Software & Technology IT Consulting brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain	Share of clicks
amazon.com.au	7.97
godaddy.com	7.18
crazydomains.com.au	6.75
docusign.com	5.85
jw.com.au	3.69
wix.com	3.59
squareup.com	3.32
salesforce.com	2.27
monday.com	2.26
webcentral.au	2.12
others	55

In the PPC landscape, ‘others’ dominate with 55% click share, while Amazon.com.au leads individual advertisers at 7.97%. GoDaddy and CrazyDomains follow closely, highlighting a competitive field.

Market Exposure

Share of Spend for the top 10 AUS Software & Technology IT Consulting brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month
Date	godaddy.com	crazydomains.com.au	wix.com	squareup.com	monday.com	webcentral.au	docusign.com	top10.com	zoho.com	hubspot.com
2025/04/01	5.9%	6.41%	6.63%	2.54%	3.19%	2.17%	3.42%	3.48%	2.35%	1.78%
2025/04/02	6.45%	7.71%	8.16%	1.74%	3.97%	1.74%	3.26%	3.98%	3.32%	2.35%
2025/04/03	5.89%	6.95%	7.58%	2.8%	4.1%	1.88%	3.88%	3.18%	2.49%	1.63%
2025/04/04	7%	8.38%	7.11%	2.37%	4.61%	1.59%	4.86%	3%	2.73%	1.77%
2025/04/05	6.87%	7.07%	7.62%	1.97%	4.24%	2.28%	3.22%	2.87%	2.31%	3.61%
2025/04/06	7.23%	8.08%	8.05%	2.2%	3.62%	3.55%	2.55%	2.78%	2.09%	2.52%
2025/04/07	6.91%	6.83%	7.24%	2.36%	3.92%	3.32%	3.91%	3.37%	2.65%	2.59%
2025/04/08	6.6%	7.92%	6.47%	2.76%	4.03%	3.2%	3.23%	3.48%	2.3%	2.58%
2025/04/09	6.32%	7.02%	6.46%	3.02%	4.63%	3.26%	3.72%	2.88%	2.51%	2.72%
2025/04/10	6.42%	7.36%	6.94%	2.97%	4.43%	3.58%	2.92%	2.99%	2.52%	2.5%
2025/04/11	6.58%	7.68%	6.36%	3.23%	4.38%	3.49%	3.27%	2.8%	2.82%	2.34%
2025/04/12	6.91%	6.45%	6.61%	3.77%	3.68%	4.07%	2.33%	2.93%	2.54%	2.46%
2025/04/13	7.28%	7.12%	6.81%	4.51%	3.02%	4.19%	2.85%	3.06%	1.83%	1.82%
2025/04/14	7.42%	7.71%	6.97%	3.32%	3.79%	3.17%	3.23%	3.5%	2.64%	2.36%
2025/04/15	6.53%	7.04%	7.38%	3.07%	5.07%	3.46%	3.38%	3.5%	2.17%	2.79%
2025/04/16	5.87%	6.15%	5.97%	4.58%	4.38%	3.06%	4.32%	3.26%	2.15%	2.78%
2025/04/17	6.62%	7.38%	5.61%	3.41%	3.95%	3.02%	3.18%	2.79%	2.46%	2.12%
2025/04/18	5.21%	6.23%	4.33%	4.25%	2.85%	2.7%	1.98%	2.2%	3.02%	1.4%
2025/04/19	6.94%	6.87%	5.77%	5.05%	2.83%	4.51%	1.24%	3.1%	2.03%	2.39%
2025/04/20	7.07%	6.9%	5.36%	4.45%	2.5%	4.45%	2.78%	2.56%	1.32%	1.77%
2025/04/21	7.97%	7.73%	6.41%	3.03%	3.75%	4.56%	3.37%	2.98%	1.86%	2.43%
2025/04/22	7.57%	8.26%	6.58%	2.97%	3.45%	4.48%	3.33%	3.34%	2%	2.14%
2025/04/23	8.31%	8%	6.47%	4.48%	3.24%	4.12%	3.17%	3.02%	2.18%	2.84%
2025/04/24	8.34%	7.52%	5.52%	4.68%	3.41%	4.36%	3.1%	3.12%	2.04%	3.67%
2025/04/25	8.11%	6.61%	5.8%	4.98%	3.6%	4.35%	2.99%	2.42%	1.73%	3.16%
2025/04/26	9.45%	6.87%	6.18%	5.31%	2.3%	4.67%	3.04%	2.64%	1.4%	2.99%
2025/04/27	8.96%	7.33%	5.51%	4.71%	2.89%	4.64%	2.82%	2.97%	1.35%	3.23%
2025/04/28	9.46%	7.97%	5.85%	4.04%	2.78%	3.98%	3.4%	3.08%	1.54%	3.14%
2025/04/29	8.35%	6.99%	5.16%	4.99%	3.74%	3.5%	3.4%	2.89%	2.15%	3.68%
2025/04/30	7.53%	7.17%	5.71%	4.81%	4.5%	4%	3.53%	3.02%	2.52%	2.07%

April saw GoDaddy’s spend share rise from 5.9% to 9.46%, peaking mid-month. CrazyDomains fluctuated, ending at 7.17%. Wix’s share decreased, closing at 5.71%. Squareup’s share increased, finishing at 4.81%. Monday.com and Webcentral showed varied trends, ending at 4.5% and 4.0%, respectively. Docusign’s share remained stable, closing at 3.53%. Top10.com and Zoho experienced minor fluctuations, ending at 3.02% and 2.52%. Hubspot’s share varied, closing at 2.07%.

Market Exposure

Competitor Count for AUS Software & Technology IT Consulting

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month
Date	Competitor Count
2025/04/01	1052
2025/04/02	1015
2025/04/03	1026
2025/04/04	1038
2025/04/05	1035
2025/04/06	1072
2025/04/07	1063
2025/04/08	1072
2025/04/09	1058
2025/04/10	1050
2025/04/11	1056
2025/04/12	1024
2025/04/13	1034
2025/04/14	1071
2025/04/15	1037
2025/04/16	1040
2025/04/17	997
2025/04/18	1055
2025/04/19	1111
2025/04/20	1088
2025/04/21	1090
2025/04/22	1081
2025/04/23	1071
2025/04/24	1091
2025/04/25	1102
2025/04/26	1061
2025/04/27	1051
2025/04/28	1059
2025/04/29	1056
2025/04/30	1022

April saw a dynamic shift in distinct advertisers, starting at 1,052 and peaking at 1,111 mid-month. The month concluded with a slight dip to 1,022.

Campaign Efficiency

Market Loss & Market Gains for AUS Software & Technology IT Consulting

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name	Market Trend
godaddy.com	2.31%
squareup.com	1.17%
lucidchart.com	0.95%
webcentral.au	0.62%
amd.com	0.6%
bitly.com	-0.43%
microsoft.com	-0.47%
wix.com	-0.52%
docusign.com	-0.72%
amazon.com.au	-3.36%

Godaddy.com surged with a 2.31% click share increase, while amazon.com.au faced a 3.36% decline. Squareup.com and lucidchart.com also saw positive growth, contrasting with docusign.com and wix.com.

Campaign Efficiency

AUS Software & Technology IT Consulting Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	amazon.com.au	godaddy.com	crazydomains.com.au	wix.com	webcentral.au	monday.com	pdffiller.com	online-qr-generator.com	docusign.com	top10.com
2025/04/01	14.81%	3.68%	4.12%	4.48%	1.54%	1.93%	2.36%	2.6%	2.95%	2.54%
2025/04/02	14.68%	3.93%	5.43%	5.64%	1.33%	2.38%	2.28%	1.92%	2.49%	3.05%
2025/04/03	14.62%	3.26%	4.61%	4.57%	1.3%	2.59%	3.01%	2%	2.74%	2.37%
2025/04/04	14.36%	3.74%	5.62%	4.96%	1.03%	2.78%	2.52%	1.72%	3.47%	2.17%
2025/04/05	13.98%	4.32%	5%	5.61%	1.8%	2.62%	2.35%	3.09%	2.42%	2.17%
2025/04/06	10.57%	4.6%	5.64%	5.69%	3.15%	2.2%	2.1%	2.34%	1.92%	2.18%
2025/04/07	11.52%	3.98%	4.69%	4.81%	2.62%	2.43%	2.06%	2.72%	2.76%	2.52%
2025/04/08	12.06%	4.17%	5.46%	4.5%	2.55%	2.51%	2.62%	2.35%	2.54%	2.79%
2025/04/09	10.16%	3.91%	5.11%	4.53%	2.7%	2.96%	2.32%	2.95%	2.93%	2.37%
2025/04/10	13.3%	3.81%	5.23%	4.75%	3.11%	2.54%	2.52%	2.42%	2.24%	2.36%
2025/04/11	9.05%	4.13%	5.52%	4.47%	3.14%	2.73%	2.83%	2.61%	2.61%	2.26%
2025/04/12	12.47%	4.28%	4.53%	4.53%	3.7%	2.22%	2.09%	1.13%	1.81%	2.28%
2025/04/13	11.59%	4.48%	4.82%	4.5%	3.78%	1.82%	2.06%	1.91%	2.11%	2.25%
2025/04/14	11.18%	4.63%	5.06%	4.31%	2.57%	2.3%	2.32%	2.27%	2.41%	2.72%
2025/04/15	15.83%	4%	4.83%	4.51%	2.77%	2.96%	2.37%	1.27%	2.59%	2.63%
2025/04/16	11.49%	3.64%	3.86%	3.74%	2.26%	2.75%	2.5%	2.82%	3.2%	2.42%
2025/04/17	10.06%	3.73%	4.79%	3.27%	2.3%	2.55%	3.23%	2.26%	2.44%	2.13%
2025/04/18	9.87%	3.09%	3.8%	2.58%	1.84%	1.54%	2.18%	0.78%	1.48%	1.51%
2025/04/19	8.77%	4.53%	4.93%	3.61%	4.04%	1.95%	2.2%	1.41%	1.05%	2.59%
2025/04/20	8.03%	4.31%	4.69%	3.41%	3.53%	1.62%	2.17%	3%	1.93%	1.81%
2025/04/21	10.28%	4.97%	5.27%	4.07%	3.76%	2.3%	1.69%	2.53%	2.45%	2.27%
2025/04/22	8.64%	4.8%	5.79%	4.46%	3.75%	2.27%	2.75%	3.17%	2.57%	2.59%
2025/04/23	8.02%	5.56%	5.9%	4.7%	3.75%	2.11%	2.59%	2.66%	2.56%	2.53%
2025/04/24	6.01%	5.54%	5.64%	4.14%	3.78%	2.42%	3.22%	3.84%	2.57%	2.58%
2025/04/25	6.13%	5.53%	5.07%	3.95%	3.76%	2.44%	3.01%	2.39%	2.5%	2.05%
2025/04/26	6.7%	6.26%	4.97%	4.05%	4.02%	1.67%	2.91%	3.26%	2.46%	2.02%
2025/04/27	7.99%	5.84%	5.11%	3.57%	3.84%	1.88%	2.45%	2.56%	2.24%	2.4%
2025/04/28	7.24%	6.03%	5.28%	3.51%	3.22%	1.93%	2.59%	3.73%	2.55%	2.39%
2025/04/29	10.53%	5.74%	5.06%	3.33%	3.01%	2.55%	3.22%	2.56%	2.73%	2.41%
2025/04/30	8.42%	5.25%	5.22%	3.82%	3.62%	3.12%	3.1%	3.06%	2.88%	2.48%

April saw Amazon.com.au’s impression share fluctuate, peaking mid-month at 15.83% before declining to 8.42%. Meanwhile, GoDaddy.com and CrazyDomains.com.au showed steady growth, ending at 5.25% and 5.22%, respectively.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Software & Technology IT Consulting

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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1
Crazy Domains® Australia https://www.crazydomains.com.au
Grab a .AU Domain for Less — Extra 25% Off When You Bundle Your .COM.AU / .AU Direct with Web Builder or Email Hosting
2
Free Online e-Signature https://www.docusign.com
Agreements, Fast + Easy — Docusign Works with All the Apps and Devices You Already Use. Sign Anywhere in the World.
3
Free CRM for Small Business | Get HubSpot Free CRM Software https://www.hubspot.com
Use AI-powered tools to streamline your work, align your teams and grow your business.
4
Free QR Code Generator https://www.vistaprint.com.au
Create a QR Code — Create and customise your QR codes with the VistaPrint QR code generator. We’ve helped...
5
Zapier.com https://www.zapier.com
Automate Everything — People Who Set Up a Zap Save an Average of 4 Hours Their First Week. Get Started Today. Try...

In the competitive world of Google PPC, Crazy Domains entices with bundled domain deals, while DocuSign simplifies global e-signatures. HubSpot offers AI-driven CRM solutions, VistaPrint customizes QR codes, and Zapier automates tasks, saving users valuable time.

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Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

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AUS Software & Technology IT Consulting - PPC Market Share Analysis April 2025

Share of Clicks for top 10 AUS Software & Technology IT Consulting brands

Share of Spend for the top 10 AUS Software & Technology IT Consulting brands

Competitor Count for AUS Software & Technology IT Consulting

Market Loss & Market Gains for AUS Software & Technology IT Consulting

AUS Software & Technology IT Consulting Share of Impressions

Google Text Ad Copy Insights & Creative Trends for AUS Software & Technology IT Consulting

Frequently Asked Questions

Why are these reports useful and how should I use them?

Why these reports are useful

How often is the data updated?

How does Adthena collect this data?

How accurate are these reports?

Does this include mobile, desktop and Google Shopping data?

Who is this report for?

Can I get a custom report for my brand?

What is Ask Arlo?

Customer Success Stories

Get the full picture

See this data specific to your brand performance

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