AUS Software & Technology IT Consulting - PPC Market Share Analysis January 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS IT Consulting category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Google AI Overview visibility for Software & Technology IT Consulting AUS

See how often AIOs appear and how search intent is distributed across buying signals.

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AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency	Percentage
Frequency	12.8568941929
	87.1431058071

12%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency	Percentage
Frequency	28
	72

28%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent	Distribution
Investigational	5%
Transactional	9%
Navigational	18%
Seasonal	0%
Local	0%
Problem Solving	19%

Market Exposure

Share of Clicks for top 10 AUS Software & Technology IT Consulting brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month

Share of Clicks - Last month
Domain	Share of clicks
godaddy.com	13.96
crazydomains.com.au	8.3
wix.com	5.69
docusign.com	5.16
amazon.com.au	4.4
monday.com	2.61
squareup.com	2.58
top10.com	2.56
officeworks.com.au	2.52
jw.com.au	2.33
others	49.89

godaddy.com - 13.96%
crazydomains.com.au - 8.3%
wix.com - 5.69%
docusign.com - 5.16%
amazon.com.au - 4.4%
monday.com - 2.61%
squareup.com - 2.58%
top10.com - 2.56%
officeworks.com.au - 2.52%
jw.com.au - 2.33%
others - 49.89%

In the PPC landscape, GoDaddy leads with 13.96% click share, followed by CrazyDomains at 8.3%. Others dominate with 49.89%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 AUS Software & Technology IT Consulting brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month

Share of Spend - Last Month
Date	godaddy.com	wix.com	crazydomains.com.au	top10.com	webador.com.au	shopify.com	squareup.com	monday.com	myqrcode.com	docusign.com
2026/01/01	10.94%	8.23%	13.07%	6%	2.76%	1.74%	2.53%	2.87%	1.56%	4.1%
2026/01/02	10.97%	8.04%	12.05%	6.4%	2.63%	2.13%	2.91%	2.06%	2.06%	2.29%
2026/01/03	10.87%	7.78%	12.28%	7.08%	2.29%	2.26%	2.68%	2.31%	2.19%	2.3%
2026/01/04	10.2%	8.63%	11.79%	6.77%	2.25%	2.91%	2.76%	1.03%	1.71%	2.33%
2026/01/05	10.89%	8.29%	11.21%	7.68%	2.06%	2.91%	2.89%	2.67%	2.39%	1.58%
2026/01/06	12.45%	8.94%	9.36%	6.4%	2.07%	3.26%	3.1%	3.16%	2.44%	2.14%
2026/01/07	10.86%	7.54%	12.24%	6.92%	1.81%	1.77%	2.78%	3.15%	2.21%	1.67%
2026/01/08	11.38%	8.39%	10.54%	6.98%	1.81%	3.38%	2.5%	2.84%	2.03%	2%
2026/01/09	10.58%	8.67%	11.68%	6.09%	2.23%	2.9%	2.68%	3.33%	2.14%	1.14%
2026/01/10	11.19%	8.64%	12.63%	6.15%	1.89%	3.14%	3.01%	2.52%	2.28%	1.88%
2026/01/11	10.58%	9.45%	11.92%	6.15%	1.79%	3.1%	3.08%	2.31%	2.69%	2.35%
2026/01/12	11.32%	9.47%	11.29%	6.38%	2.04%	2.56%	2.48%	3.06%	2.57%	2.21%
2026/01/13	11.6%	10.01%	8.99%	6.72%	1.5%	2.76%	2.33%	3.55%	2.09%	1.55%
2026/01/14	11.79%	9.06%	8.92%	5.73%	1.58%	3.26%	2.22%	3.51%	2.09%	2.29%
2026/01/15	11.8%	9.6%	9.08%	6.42%	2.06%	2.53%	2.07%	2.98%	2.03%	1.38%
2026/01/16	10.8%	8.85%	11.92%	6.16%	2.28%	2.97%	2.73%	3.09%	2.18%	0.95%
2026/01/17	11.47%	9.36%	11.29%	5.72%	2.81%	3.17%	2.21%	2.77%	2.12%	1.3%
2026/01/18	11.03%	8.53%	11.12%	5.71%	2.61%	2.75%	2.37%	2.93%	2.03%	1.38%
2026/01/19	12.29%	8.52%	8.61%	6.23%	2.13%	2.87%	2.46%	2.93%	2.2%	1.38%
2026/01/20	12.29%	9.83%	8.06%	5.73%	2.5%	2.42%	2.67%	3.57%	2.02%	1.97%
2026/01/21	10.47%	9.22%	8.43%	4.98%	2.26%	2.28%	3.03%	3.97%	2.72%	1.24%
2026/01/22	10.5%	10.88%	7.46%	5.69%	1.98%	3.07%	3.32%	2.55%	2.63%	1.69%
2026/01/23	10.11%	10.78%	9.17%	5.87%	3.13%	2.59%	3.18%	3.01%	2.23%	0.39%
2026/01/24	9.22%	11.15%	9.86%	6.07%	2.85%	2.91%	3.46%	2.75%	2.48%	1.93%
2026/01/25	9.44%	9.69%	10.58%	5.86%	2.51%	3.14%	3.35%	2.66%	2.44%	1.96%
2026/01/26	10.66%	10.98%	9.24%	5.62%	3.06%	2.96%	2.79%	2.92%	2.13%	1.76%
2026/01/27	10.14%	11.75%	7.84%	6.07%	3.18%	2.91%	3.11%	3.28%	2.26%	1.41%
2026/01/28	11.06%	11.64%	7.57%	5.44%	2.67%	3.5%	2.98%	2.78%	2.14%	1.35%
2026/01/29	10.55%	10.15%	8.53%	5.88%	2.29%	3.25%	2.26%	3.53%	2.42%	1.72%
2026/01/30	11.01%	9.99%	8.71%	6.23%	2.75%	3.22%	2.44%	2.68%	2.06%	1.46%
2026/01/31	10.64%	10.14%	8.86%	5.77%	3.91%	3.06%	2.68%	2.63%	2.31%	1%

godaddy.com
wix.com
crazydomains.com.au
top10.com
webador.com.au
shopify.com
squareup.com
monday.com
myqrcode.com
docusign.com

In January 2026, GoDaddy’s PPC spend fluctuated, peaking at 12.45% on the 6th. Wix saw a steady rise, ending at 10.14%. CrazyDomains started strong but declined, finishing at 8.86%. Top10.com maintained stability, closing at 5.77%. Webador’s spend increased, reaching 3.91%. Shopify’s spend was consistent, ending at 3.06%. Squareup’s spend varied, closing at 2.68%. Monday.com showed fluctuations, finishing at 2.63%. MyQRCode’s spend was stable, ending at 2.31%. DocuSign’s spend decreased, closing at 1.00%.

Market Exposure

Competitor Count for AUS Software & Technology IT Consulting

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month

Competitor Count - Last month
Date	Competitor Count
2026/01/01	783
2026/01/02	801
2026/01/03	806
2026/01/04	795
2026/01/05	809
2026/01/06	800
2026/01/07	798
2026/01/08	754
2026/01/09	741
2026/01/10	745
2026/01/11	750
2026/01/12	761
2026/01/13	774
2026/01/14	743
2026/01/15	763
2026/01/16	741
2026/01/17	764
2026/01/18	767
2026/01/19	775
2026/01/20	760
2026/01/21	776
2026/01/22	757
2026/01/23	748
2026/01/24	739
2026/01/25	736
2026/01/26	777
2026/01/27	784
2026/01/28	752
2026/01/29	735
2026/01/30	743
2026/01/31	748

Advertisers fluctuated throughout January, peaking at 809 on the 5th, then declining to 735 on the 29th. The month concluded with 748 advertisers.

Campaign Efficiency

Market Loss & Market Gains for AUS Software & Technology IT Consulting

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month

Market Loss & Market Gains - Last month
Name	Market Trend
amazon.com.au	1.17%
employmenthero.com	0.65%
wix.com	0.64%
godaddy.com	0.46%
webador.com.au	0.42%
dell.com	-0.38%
zapier.com	-0.38%
crazydomains.com.au	-0.72%
docusign.com	-0.8%
bitly.com	-0.98%

Amazon.com.au surged with a 1.17 increase, while Bitly.com dropped by 0.98.

Campaign Efficiency

AUS Software & Technology IT Consulting Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	amazon.com.au	godaddy.com	wix.com	crazydomains.com.au	webador.com.au	myqrcode.com	top10.com	officeworks.com.au	shopify.com	monday.com
2026/01/01	5.14%	7.19%	5.63%	8.68%	2.73%	2.76%	3.82%	1.91%	1.53%	2.1%
2026/01/02	5.32%	6.75%	5.11%	7.04%	2.64%	3.43%	3.71%	1.73%	1.87%	2.28%
2026/01/03	3.54%	7.31%	5.28%	7.35%	2.64%	3.72%	4.34%	2.14%	2.07%	2.34%
2026/01/04	3.95%	6.64%	5.36%	7.43%	2.37%	2.88%	4.09%	2.79%	2.85%	1.13%
2026/01/05	6.4%	6.54%	5.04%	6.26%	2.06%	3.78%	4.61%	3.65%	2.53%	2.45%
2026/01/06	5.97%	8.09%	5.69%	5.8%	2.09%	3.98%	3.82%	2.79%	2.64%	2.88%
2026/01/07	6.61%	6.29%	4.63%	7.09%	1.78%	3.55%	3.99%	1.78%	1.57%	2.62%
2026/01/08	4.63%	7.62%	5.52%	7.01%	1.86%	3.48%	4.24%	1.97%	2.8%	2.86%
2026/01/09	3.23%	7.74%	5.96%	7.61%	2.49%	3.49%	3.67%	4.87%	2.69%	2.95%
2026/01/10	7.73%	7.22%	5.54%	8.53%	2.04%	3.66%	3.57%	2.14%	2.4%	2.27%
2026/01/11	4.47%	6.6%	6.11%	7.17%	1.9%	4.26%	3.55%	2.44%	2.71%	2.1%
2026/01/12	3.32%	7.87%	6.28%	6.97%	2.2%	4.25%	4.02%	1.54%	2.24%	2.87%
2026/01/13	3.31%	7.99%	7.29%	6.05%	1.71%	3.6%	4.23%	2.82%	2.72%	2.98%
2026/01/14	4.23%	8.29%	6.64%	6.18%	1.77%	3.58%	3.68%	1.73%	3.28%	3.21%
2026/01/15	3.46%	8.01%	6.69%	6.3%	2.34%	3.39%	4.1%	1.54%	2.76%	2.65%
2026/01/16	3.31%	7.93%	6.11%	7.79%	2.55%	3.58%	3.72%	4.99%	2.75%	2.78%
2026/01/17	6.26%	7.77%	6.59%	7.79%	3.18%	3.59%	3.53%	1.94%	2.96%	2.44%
2026/01/18	6.66%	7.32%	5.68%	7.7%	2.99%	3.35%	3.31%	2%	2.35%	2.63%
2026/01/19	6.74%	8.42%	6.5%	6.61%	2.37%	3.58%	3.77%	1.08%	2.43%	2.76%
2026/01/20	3.74%	8.49%	5.94%	6.59%	2.77%	3.31%	3.54%	3.12%	2.5%	3.29%
2026/01/21	3.84%	7.33%	5.95%	5.65%	2.69%	4.51%	3.12%	1.94%	2.31%	3.08%
2026/01/22	4.57%	7.56%	7.27%	5.33%	2.13%	4.47%	3.55%	2.13%	3.07%	2.49%
2026/01/23	4.8%	7.21%	7.39%	5.76%	3.66%	3.79%	3.64%	3.32%	2.4%	2.81%
2026/01/24	7.06%	6.51%	7.25%	6.24%	2.91%	4.08%	3.63%	2.08%	2.41%	2.58%
2026/01/25	7.73%	6.73%	6.09%	6.61%	2.71%	4.04%	3.62%	1.47%	2.87%	2.47%
2026/01/26	7.96%	7.41%	6.68%	5.82%	3.06%	3.52%	3.5%	2.92%	2.47%	2.83%
2026/01/27	5.95%	7.32%	7.52%	5.04%	3.52%	3.92%	3.82%	1.75%	3.03%	3.19%
2026/01/28	4.53%	7.74%	7.71%	5.06%	2.89%	3.69%	3.36%	2.84%	3.16%	2.79%
2026/01/29	7.78%	6.5%	6.29%	5.25%	2.34%	4.04%	3.57%	2.62%	3.18%	3.05%
2026/01/30	7.76%	7.08%	6.65%	5.63%	2.56%	3.5%	3.84%	2.94%	3.09%	2.46%
2026/01/31	8.62%	6.85%	5.89%	5.24%	4.36%	3.73%	3.36%	3.01%	2.79%	2.42%

amazon.com.au
godaddy.com
wix.com
crazydomains.com.au
webador.com.au
myqrcode.com
top10.com
officeworks.com.au
shopify.com
monday.com

In January 2026, Amazon.com.au’s impression share fluctuated, peaking at 8.62% on the 31st. GoDaddy.com maintained a strong presence, ending at 6.85%. Wix.com saw a steady rise, closing at 5.89%. CrazyDomains.com.au’s share decreased, finishing at 5.24%. Webador.com.au experienced growth, reaching 4.36%. MyQRCode.com remained stable, ending at 3.73%. Top10.com showed consistency, closing at 3.36%. Officeworks.com.au’s share increased, finishing at 3.01%. Shopify.com saw a rise, ending at 2.79%. Monday.com remained steady, closing at 2.42%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Software & Technology IT Consulting

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Google Text Ad Copy Insights & Creative Trends for AUS Software & Technology IT Consulting - Last month

1
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2
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3
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4
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5
Free Online QR Code Generator https://www.qrcodecreator.com
Generate high-quality QR codes for your business or personal use with our free online QR code generator. Create custom codes with unique designs and easily share them with your audience.

In the competitive world of PPC, Crazy Domains stands out with its promise of easy domain registration, enticing Australian businesses to start their digital journey. Meanwhile, the QR code space is bustling with innovation. MyQRCode, Online QR Generator, QR Code Generator, and QRCodeCreator all emphasize customization and ease, offering free, advanced tools to create unique, high-quality QR codes. These ads highlight the importance of personalization and accessibility in digital solutions.

Frequently Asked Questions

Why is the AUS Software & Technology IT Consulting January 2026 Report useful and how should I use it?

Why is the AUS Software & Technology IT Consulting January 2026 Report useful?

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.

How to use the AUS Software & Technology IT Consulting January 2026 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
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Data within the AUS Software & Technology IT Consulting January 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.
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We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.

On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
How accurate is the AUS Software & Technology IT Consulting January 2026 Report?

The AUS Software & Technology IT Consulting January 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.

Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.

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Yes. The AUS Software & Technology IT Consulting January 2026 Report aggregates data from across both device types and Google Shopping.
Who is this AUS Software & Technology IT Consulting January 2026 Report for?

The AUS Software & Technology IT Consulting January 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
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AUS Software & Technology IT Consulting - PPC Market Share Analysis January 2026