AUS Software & Technology IT Consulting - PPC Market Share Analysis April 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS IT Consulting category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

IT Consulting – AUS

Google AI Overview visibility for Software & Technology IT Consulting AUS

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 8.32912603739
91.6708739626
8%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 25
75
25%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 5%
Transactional 8%
Navigational 23%
Seasonal 0%
Local 0%
Problem Solving 18%

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Market Exposure

Share of Clicks for top 10 AUS Software & Technology IT Consulting brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
godaddy.com 15.24
crazydomains.com.au 9.02
docusign.com 5.86
amazon.com.au 4.83
wix.com 4.75
jw.com.au 3.16
clickup.com 3.04
squarespace.com 2.37
squareup.com 2.22
shopify.com 2.16
others 47.35
  • godaddy.com - 15.24%
  • crazydomains.com.au - 9.02%
  • docusign.com - 5.86%
  • amazon.com.au - 4.83%
  • wix.com - 4.75%
  • jw.com.au - 3.16%
  • clickup.com - 3.04%
  • squarespace.com - 2.37%
  • squareup.com - 2.22%
  • shopify.com - 2.16%
  • others - 47.35%

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In the PPC landscape, GoDaddy leads with 15.24% click share, followed by CrazyDomains at 9.02%. Others collectively dominate with 47.35%, overshadowing individual players.

Market Exposure

Share of Spend for the top 10 AUS Software & Technology IT Consulting brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date godaddy.com wix.com crazydomains.com.au shopify.com top10.com monday.com webador.com.au zoho.com xero.com docusign.com
2026/03/01 12.55% 8.11% 13.83% 2.87% 4.87% 2.49% 3.95% 1.59% 1.69% 2.93%
2026/03/02 11.75% 7.45% 12.45% 2.18% 4.5% 4.04% 2.87% 3.07% 1.56% 1.99%
2026/03/03 12.3% 8.26% 10.38% 3% 5.19% 4.05% 2.96% 2.77% 2.23% 1.84%
2026/03/04 12.38% 8.07% 10.58% 3.32% 6.57% 3.83% 2.82% 2.17% 1.84% 1.75%
2026/03/05 11.51% 8.67% 11.36% 3.53% 6.51% 3.7% 3.16% 1.9% 1.71% 1.5%
2026/03/06 11.02% 8.87% 10.52% 3.13% 5.02% 3.33% 2.69% 2.68% 1.93% 2.51%
2026/03/07 10.61% 7.5% 11.52% 2.99% 5.13% 4.14% 2.3% 3.43% 2.57% 2.43%
2026/03/08 11.33% 8.15% 12.37% 2.93% 5.29% 4.06% 2.8% 2.89% 2.4% 1.46%
2026/03/09 12.61% 9.01% 11.93% 3.05% 5.15% 4.22% 2.27% 3.99% 2.07% 1.94%
2026/03/10 12.72% 7.84% 11.32% 3.3% 4.11% 4.1% 2.84% 2.62% 1.81% 1.97%
2026/03/11 14.62% 8.37% 12.12% 4.44% 3.22% 2.7% 3.45% 2.79% 1.85% 1.86%
2026/03/12 13.46% 7.72% 11.17% 4.25% 3.9% 3.55% 3.51% 3.18% 2.2% 2.39%
2026/03/13 14.09% 7.86% 12.22% 4.42% 3.43% 3.6% 3.25% 2.49% 1.88% 1.86%
2026/03/14 14.21% 7.26% 11.64% 3.76% 3.58% 3.04% 3.24% 2.14% 2.22% 1.52%
2026/03/15 14.37% 7.43% 13.13% 3.04% 3.15% 3.76% 2.69% 2.16% 2.19% 1.91%
2026/03/16 14.69% 7.66% 11.66% 1.84% 3.15% 3.56% 2.02% 2.65% 2.27% 1.26%
2026/03/17 15.5% 8.41% 10.83% 1.94% 2.89% 3.8% 1.83% 2.58% 1.93% 2.06%
2026/03/18 12.8% 10.26% 10.7% 2.37% 2.89% 4.48% 2.01% 2.37% 1.66% 1.44%
2026/03/19 12.01% 9.3% 9.34% 2.67% 3.21% 3.82% 2.46% 2.21% 1.37% 1.59%
2026/03/20 11.51% 8.55% 9.5% 1.9% 3.73% 3.98% 2.03% 2.6% 1.07% 1.85%
2026/03/21 12% 7.72% 10.79% 2.51% 2.99% 3.52% 2.24% 1.66% 2.33% 2.38%
2026/03/22 11.88% 8.45% 10.44% 2.72% 3.43% 3.63% 2.23% 2.97% 2.34% 1.28%
2026/03/23 12.85% 8.8% 9.82% 3.38% 3.98% 2.86% 2.09% 3.76% 1.67% 1.1%
2026/03/24 12.38% 10.57% 9.06% 3.56% 5.27% 2.43% 1.88% 3.31% 1.32% 1.87%
2026/03/25 11.85% 10.36% 10.68% 4.21% 4.34% 3.16% 1.72% 2.37% 1.81% 2.74%
2026/03/26 11.89% 9.08% 10.1% 4% 3.99% 4.02% 1.73% 2.11% 1.51% 2.43%
2026/03/27 14.08% 8.2% 11.69% 5.97% 4.47% 3.41% 1.42% 2.41% 1.23% 2.39%
2026/03/28 13.8% 8.29% 12.57% 5.69% 4.66% 3.26% 1.6% 2.36% 2.07% 2.21%
2026/03/29 13.22% 7.54% 11.36% 5.47% 4.93% 3.77% 1.79% 2.71% 2.95% 2.28%
2026/03/30 14.56% 9.38% 10.14% 5.31% 5.32% 3.29% 2.34% 2.78% 1.91% 1.84%
2026/03/31 14.25% 10.46% 9.04% 6.13% 5.73% 3.64% 2.43% 2.32% 1.78% 0.87%
  • godaddy.com
  • wix.com
  • crazydomains.com.au
  • shopify.com
  • top10.com
  • monday.com
  • webador.com.au
  • zoho.com
  • xero.com
  • docusign.com

Copyright © Adthena. All rights reserved.

In March 2026, GoDaddy’s PPC spend share fluctuated, peaking mid-month at 15.50%. Wix saw a notable rise on March 18, reaching 10.26%. CrazyDomains experienced a decline, ending at 9.04%. Shopify’s share increased steadily, closing at 6.13%. Top10.com and Monday.com showed moderate growth, while Webador and Zoho had minor fluctuations. Xero and DocuSign ended the month with lower shares.

Market Exposure

Competitor Count for AUS Software & Technology IT Consulting

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/03/01 666
2026/03/02 694
2026/03/03 669
2026/03/04 676
2026/03/05 680
2026/03/06 676
2026/03/07 663
2026/03/08 666
2026/03/09 666
2026/03/10 659
2026/03/11 656
2026/03/12 663
2026/03/13 654
2026/03/14 657
2026/03/15 654
2026/03/16 678
2026/03/17 675
2026/03/18 660
2026/03/19 675
2026/03/20 678
2026/03/21 670
2026/03/22 674
2026/03/23 692
2026/03/24 661
2026/03/25 655
2026/03/26 658
2026/03/27 651
2026/03/28 645
2026/03/29 652
2026/03/30 665
2026/03/31 636

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March saw fluctuating advertiser numbers, peaking at 694 on March 2nd. The month concluded with a decline, ending at 636.

Campaign Efficiency

Market Loss & Market Gains for AUS Software & Technology IT Consulting

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
amazon.com.au 1.27%
adobe.com 0.52%
shopify.com 0.42%
wix.com 0.35%
zapier.com 0.32%
online-qr-generator.com -0.27%
crazydomains.com.au -0.27%
webador.com.au -0.38%
workday.com -0.9%
godaddy.com -1.24%

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In the past month, amazon.com.au surged with a 1.27% click share increase, while godaddy.com faced a decline of 1.24%. Adobe.com, shopify.com, wix.com, and zapier.com also saw positive growth, contrasting with drops for workday.com, webador.com.au, online-qr-generator.com, and crazydomains.com.au.

Campaign Efficiency

AUS Software & Technology IT Consulting Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date godaddy.com crazydomains.com.au wix.com amazon.com.au shopify.com top10.com monday.com webador.com.au officeworks.com.au online-qr-generator.com
2026/03/01 8.89% 9.54% 4.54% 7.04% 2.44% 3.05% 2.35% 4.8% 2.12% 2.84%
2026/03/02 8.99% 9.09% 4.25% 6.02% 1.62% 2.96% 2.72% 3.08% 2.94% 2.23%
2026/03/03 8.52% 7.76% 4.57% 5.19% 2.57% 3.45% 2.49% 2.92% 1.83% 2.75%
2026/03/04 8.62% 7.74% 4.28% 6.82% 2.45% 4.18% 2.74% 2.89% 1.76% 2.72%
2026/03/05 7.39% 7.57% 4.78% 7.49% 2.88% 3.92% 2.76% 3.55% 2.67% 2.38%
2026/03/06 7.65% 7.57% 4.36% 5.96% 2.41% 3.08% 2.61% 2.67% 2.14% 3.19%
2026/03/07 8.03% 8.18% 3.72% 4.6% 2.22% 3.37% 2.74% 2.49% 1.68% 2.54%
2026/03/08 8.91% 9.24% 4.06% 3.61% 2.59% 3.5% 2.79% 3.5% 0.73% 2.74%
2026/03/09 9% 8.26% 5.07% 4.95% 2.71% 3.54% 3.17% 2.75% 2.19% 1.9%
2026/03/10 9.03% 8.54% 4.61% 5.82% 2.99% 2.63% 2.56% 3.41% 2.09% 2.66%
2026/03/11 10.07% 8.47% 4.56% 5.43% 3.97% 2.13% 2.2% 3.72% 2.37% 2.16%
2026/03/12 9.68% 8.23% 4.12% 6.38% 3.65% 2.42% 2.53% 3.55% 3.41% 1.93%
2026/03/13 10.28% 8.78% 4.14% 5.74% 4.12% 2.28% 2.67% 3.68% 1.66% 2.09%
2026/03/14 9.67% 8.64% 3.72% 5.66% 3.43% 2.36% 2.09% 3.83% 1.7% 2.66%
2026/03/15 9.63% 9.08% 4.07% 6.19% 3.11% 2.01% 2.53% 3.4% 0.65% 2.74%
2026/03/16 9.81% 8.33% 4.38% 7.96% 1.91% 2% 2.19% 2.54% 1.73% 1.97%
2026/03/17 9.53% 7.17% 4.68% 9.7% 1.67% 1.77% 2.56% 2.08% 2.15% 2.88%
2026/03/18 8.89% 8.06% 5.91% 7.86% 2.09% 1.86% 3.08% 2% 2.08% 2.6%
2026/03/19 7.64% 6.3% 5.11% 9.6% 2.09% 1.96% 2.63% 2.49% 1.88% 2.19%
2026/03/20 7.43% 5.91% 4.73% 9.63% 1.49% 2.24% 2.74% 2.02% 1.82% 2.74%
2026/03/21 8.3% 7.39% 4% 8.44% 2.02% 1.8% 2.53% 2.32% 2.44% 1.71%
2026/03/22 7.85% 6.87% 4.75% 9.25% 2.61% 2.06% 2.58% 2.59% 2.33% 1.93%
2026/03/23 8.65% 6.59% 4.89% 4.37% 3.35% 2.68% 2.32% 2.62% 3.09% 2.03%
2026/03/24 8.14% 7.44% 5.87% 6.3% 2.94% 3.6% 1.78% 1.94% 1.75% 1.85%
2026/03/25 7.54% 7.03% 5.72% 8.45% 3.45% 2.8% 2.85% 1.97% 2.04% 2.12%
2026/03/26 7.76% 6.73% 4.65% 9.85% 3.06% 2.36% 2.75% 1.38% 2.68% 1.67%
2026/03/27 8.72% 8.23% 4.03% 8.2% 4.67% 2.63% 2.47% 1.4% 1.49% 1.78%
2026/03/28 8.73% 8.61% 4.68% 9.04% 4.96% 2.94% 2.48% 1.67% 2.31% 1.89%
2026/03/29 8.36% 7.92% 4.28% 8.66% 5.1% 3.21% 2.56% 1.82% 1.68% 2.01%
2026/03/30 9.77% 7.01% 5.22% 4.98% 5.06% 3.38% 2.41% 2.55% 1.95% 1.56%
2026/03/31 9.18% 6.48% 6.43% 6.2% 5.65% 3.79% 2.91% 2.84% 2.77% 2.5%
  • godaddy.com
  • crazydomains.com.au
  • wix.com
  • amazon.com.au
  • shopify.com
  • top10.com
  • monday.com
  • webador.com.au
  • officeworks.com.au
  • online-qr-generator.com

Copyright © Adthena. All rights reserved.

In March 2026, GoDaddy’s impression share fluctuated, peaking mid-month at 10.28%. CrazyDomains saw a decline, ending at 6.48%. Wix and Amazon experienced growth, closing at 6.43% and 6.20%, respectively. Shopify and Top10 showed steady increases, while Webador and Officeworks had mixed trends. Online-QR-Generator ended with a slight rise at 2.50%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Software & Technology IT Consulting

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for AUS Software & Technology IT Consulting - Last month
  1. 1
    Crazy Domains® Domain Names https://www.crazydomains.com.au

    Save Big on Domain Names — Fast Domain Registration. Get Online Quickly. Trusted & Secure Domain Services. Shop Now. The...

  2. 2
    GoDaddy™ - Official Site | Domains, Websites & More https://www.godaddy.com

    Choosing an email solution can be simple - GoDaddy™ has secure, easy-to-setup email plans. Domains, websites, email, hosting, security & more. Everything you need to succeed online.

  3. 3
    PandaDoc® is Way Better | Free to Start, No Hidden Fees https://www.pandadoc.com

    Our Pricing is Scalable & Flexible, With No Limits or Extra Fees. Start a Free Trial Now! Speed Up Your eSign & Document Process With PandaDoc®.

  4. 4
    Invoicing For Freelancers https://www.paypal.com

    Send Invoices In Seconds — Create, Send And Track Your Invoices With Ease From Nearly Anywhere. Sign Up With PayPal.

  5. 5
    Login | Salesforce https://login.salesforce.com

    Salesforce Customer Secure Login Page. Login to your Salesforce Customer Account.

Copyright © Adthena. All rights reserved.

In the competitive realm of PPC ads, Crazy Domains entices with savings and speed, while GoDaddy offers a comprehensive online toolkit. PandaDoc highlights flexibility and transparency, PayPal simplifies invoicing for freelancers, and Salesforce ensures secure customer access. Each ad uniquely addresses specific user needs.

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