Why is the AUS Software & Technology IT Consulting July 2026 Report useful and how should I use it?

Why is the AUS Software & Technology IT Consulting July 2026 Report useful? Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance. Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that. How to use the AUS Software & Technology IT Consulting July 2026 Report Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.

How often is the data updated?

Data within the AUS Software & Technology IT Consulting July 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.

How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google. On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more. We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.

How accurate is the AUS Software & Technology IT Consulting July 2026 Report?

The AUS Software & Technology IT Consulting July 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers. Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods. With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments. Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape. Learn more about our data. Learn more about our data accuracy

Does this include mobile, desktop and Google Shopping data?

Yes. The AUS Software & Technology IT Consulting July 2026 Report aggregates data from across both device types and Google Shopping.

Who is this AUS Software & Technology IT Consulting July 2026 Report for?

The AUS Software & Technology IT Consulting July 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.

Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform. With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date. Learn more about Ask Arlo.

AUS Software & Technology IT Consulting - PPC Market Share Analysis July 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS IT Consulting category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Google AI Overview visibility for Software & Technology IT Consulting AUS

See how often AIOs appear and how search intent is distributed across buying signals.

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AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency	Percentage
Frequency	28.4573204806
	71.5426795194

28%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency	Percentage
Frequency	18
	82

18%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent	Distribution
Investigational	3%
Transactional	7%
Navigational	34%
Seasonal	0%
Local	0%
Problem Solving	11%

Market Exposure

Share of Clicks for top 10 AUS Software & Technology IT Consulting brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month

Share of Clicks - Last month
Domain	Share of clicks
godaddy.com	23.28
crazydomains.com.au	9.44
docusign.com	6.67
wix.com	6.51
squarespace.com	2.53
monday.com	2.47
ventraip.com.au	2.35
clickup.com	2.12
amazon.com.au	2.01
zapier.com	1.86
others	40.76

godaddy.com - 23.28%
crazydomains.com.au - 9.44%
docusign.com - 6.67%
wix.com - 6.51%
squarespace.com - 2.53%
monday.com - 2.47%
ventraip.com.au - 2.35%
clickup.com - 2.12%
amazon.com.au - 2.01%
zapier.com - 1.86%
others - 40.76%

In the PPC landscape, GoDaddy leads with 23.28% click share, followed by CrazyDomains at 9.44%. Others collectively dominate with 40.76%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 AUS Software & Technology IT Consulting brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

See more data

Share of Spend - Last Month

Share of Spend - Last Month
Date	godaddy.com	wix.com	crazydomains.com.au	forbes.com	top10.com	monday.com	ventraip.com.au	squarespace.com	webador.com.au	sign.com
2026/07/01	10.8%	11.35%	10.67%	4.56%	3.54%	3.14%	3.34%	1.75%	2.98%	0.95%
2026/07/02	12.13%	8.96%	9.34%	3.7%	2.84%	2%	3.95%	1.94%	3.21%	1.66%
2026/07/03	14.05%	8.95%	12.78%	3.17%	2.28%	1.8%	4.24%	2.16%	3.87%	0.86%
2026/07/04	14.58%	8.6%	11.68%	3.27%	2.5%	2.02%	4.82%	2.59%	2.67%	0.8%
2026/07/05	14.53%	9.25%	12.15%	3.17%	2.63%	1.89%	4.61%	2.54%	3.26%	0.79%
2026/07/06	15.75%	10.17%	11.88%	2.8%	2.24%	2.07%	4.42%	2.28%	3.3%	1.79%
2026/07/07	14.92%	9.23%	10.64%	2.47%	2.31%	2.44%	4.78%	2.81%	3.13%	1.69%
2026/07/08	17.57%	9.95%	12.33%	2.71%	1.7%	1.71%	5.88%	2.35%	4.54%	0%
2026/07/09	19.63%	7.58%	11.89%	2.44%	1.92%	1.64%	6.28%	2.81%	3.56%	4.19%
2026/07/10	19.56%	7.81%	11.31%	2.27%	1.98%	2.06%	5.76%	3.03%	4.24%	1.08%
2026/07/11	18.37%	9.72%	12.74%	2.86%	1.82%	2.13%	4.38%	3.36%	3.23%	1.75%
2026/07/12	17.99%	8.62%	12.68%	3.13%	2.01%	1.59%	4.01%	3.1%	3%	0.94%
2026/07/13	18.16%	9.11%	11.28%	3.23%	1.6%	2.42%	4.07%	2.82%	3.05%	1.59%
2026/07/14	19.06%	10.07%	9.5%	3.6%	2.56%	2.26%	4.81%	2.63%	3.3%	3.35%
2026/07/15	18.02%	9.74%	10.09%	3.13%	2.87%	2.41%	3.26%	2.66%	2.57%	2.41%
2026/07/16	16.5%	12.36%	9.93%	3.04%	2.68%	2.36%	3.68%	2.3%	2.54%	3.34%
2026/07/17	16.2%	11.62%	11.21%	3.02%	3.05%	2.39%	2.65%	1.98%	2.77%	2.9%
2026/07/18	15.53%	10.86%	11.01%	4.13%	4.09%	1.98%	3.39%	1.51%	2.42%	4.43%
2026/07/19	16.91%	10.34%	12.99%	1.42%	2.02%	1.46%	4.27%	1.48%	3.18%	3.42%
2026/07/20	16.56%	8.97%	10.66%	2.72%	3.17%	2%	2.33%	2.91%	2.59%	4.06%
2026/07/21	18.82%	9.94%	9.38%	3.73%	2.59%	2.23%	4.78%	2.6%	3.33%	3.3%
2026/07/22	17.98%	7.9%	12.87%	3.11%	2.69%	2.72%	3.5%	2.8%	2.57%	2.27%
2026/07/23	17.32%	10.2%	11.78%	2.61%	2.35%	2.11%	3.9%	2.26%	3.38%	2.19%
2026/07/24	16.93%	8.55%	11.19%	2.87%	2.72%	2.2%	3.46%	2.47%	2.34%	2.29%
2026/07/25	18.57%	8.96%	11.83%	3.03%	2.11%	2.1%	3.94%	2.1%	2.66%	5%
2026/07/26	17.53%	8.23%	12.66%	2.75%	3.01%	2.39%	4.08%	1.8%	3.25%	1.34%
2026/07/27	17.85%	10.4%	10.6%	3.88%	3.03%	1.84%	2.69%	3.62%	1.74%	0.83%
2026/07/28	16%	11.05%	10.1%	3.78%	3.64%	1.84%	2.15%	2.23%	2.67%	3.13%
2026/07/29	23.06%	10.3%	11.34%	2.42%	2.31%	0.85%	2.96%	2.38%	2.14%	0%
2026/07/30	18.06%	10.67%	10.15%	4.92%	2.85%	1.99%	2.77%	1.77%	1.49%	5.49%
2026/07/31	19.37%	10.24%	9.84%	4.52%	3.26%	2.72%	2.42%	2.34%	1.63%	0%

godaddy.com
wix.com
crazydomains.com.au
forbes.com
top10.com
monday.com
ventraip.com.au
squarespace.com
webador.com.au
sign.com

In July 2026, GoDaddy’s PPC spend surged, peaking at 23.06% on July 29. Wix fluctuated, ending at 10.24%. CrazyDomains saw consistent activity, while Sign.com spiked mid-month. Forbes and VentraIP showed varied trends, with Squarespace and Webador maintaining moderate levels.

Market Exposure

Competitor Count for AUS Software & Technology IT Consulting

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month

Competitor Count - Last month
Date	Competitor Count
2026/07/01	660
2026/07/02	664
2026/07/03	670
2026/07/04	670
2026/07/05	694
2026/07/06	709
2026/07/07	691
2026/07/08	687
2026/07/09	679
2026/07/10	679
2026/07/11	669
2026/07/12	665
2026/07/13	688
2026/07/14	676
2026/07/15	686
2026/07/16	691
2026/07/17	656
2026/07/18	656
2026/07/19	670
2026/07/20	641
2026/07/21	676
2026/07/22	734
2026/07/23	718
2026/07/24	724
2026/07/25	747
2026/07/26	741
2026/07/27	677
2026/07/28	681
2026/07/29	548
2026/07/30	670
2026/07/31	694

July saw a dynamic shift in distinct advertisers, starting at 660 and peaking at 747. The month concluded with a resurgence to 694, reflecting a vibrant advertising landscape.

Campaign Efficiency

Market Loss & Market Gains for AUS Software & Technology IT Consulting

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month

Market Loss & Market Gains - Last month
Name	Market Trend
crazydomains.com.au	0.49%
godaddy.com	0.48%
monday.com	0.47%
bitly.com	0.45%
sign.com	0.34%
docusign.com	-0.35%
salesforce.com	-0.38%
amazon.com.au	-0.42%
squarespace.com	-0.48%
ventraip.com.au	-0.7%

Crazydomains.com.au leads with a 0.49 increase, while ventraip.com.au drops by 0.7. Godaddy.com and monday.com also rise, contrasting with declines from squarespace.com and amazon.com.au.

Campaign Efficiency

AUS Software & Technology IT Consulting Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	godaddy.com	crazydomains.com.au	wix.com	forbes.com	monday.com	amazon.com.au	ventraip.com.au	qrcodecreator.com	docusign.com	webador.com.au
2026/07/01	9.17%	10.32%	7.4%	3.18%	2.95%	3.05%	2.54%	1.68%	2.94%	2.22%
2026/07/02	9.2%	8.47%	5.94%	2.78%	2.03%	2.1%	2.54%	3.63%	2.37%	2.41%
2026/07/03	10.71%	10.96%	5.77%	2.3%	2.05%	2.3%	3.51%	2.87%	1.76%	2.71%
2026/07/04	11.24%	10.82%	5.39%	2.49%	2.24%	1.92%	4.04%	2.35%	2.96%	2.44%
2026/07/05	10.36%	10.37%	5.84%	2.04%	2.04%	2.3%	3.4%	3.11%	2.78%	2.54%
2026/07/06	12.2%	11%	6.2%	2.09%	2.13%	3.28%	3.33%	2.27%	1.87%	2.57%
2026/07/07	11.15%	10%	5.77%	1.81%	2.63%	4.72%	3.58%	3.13%	3.05%	2.34%
2026/07/08	13.78%	11.77%	6.92%	2.11%	1.82%	4.99%	3.81%	2.92%	1.15%	3.62%
2026/07/09	14.72%	11.62%	5.06%	1.72%	2.1%	2.83%	4.28%	2.93%	2.91%	2.66%
2026/07/10	14.76%	11.12%	5.06%	1.78%	2%	3.48%	4.46%	3.2%	1.17%	3.43%
2026/07/11	13.92%	11.45%	6.41%	2.2%	2.32%	5.4%	3.39%	2.52%	2.45%	2.95%
2026/07/12	13.52%	11.53%	5.31%	2.35%	1.68%	2.68%	3.19%	2.92%	2.52%	2.42%
2026/07/13	12.54%	10.18%	5.71%	2.44%	2.2%	4.25%	2.8%	2.61%	2.52%	2.34%
2026/07/14	13.81%	9.76%	6.75%	2.75%	2.16%	2.91%	3.52%	1.98%	3.16%	2.23%
2026/07/15	13.13%	9.86%	6.63%	2.28%	2.39%	2.83%	2.23%	3.03%	3.16%	2.01%
2026/07/16	11.78%	9.84%	8.73%	2.37%	2.09%	1.35%	2.68%	1.73%	2.76%	2.33%
2026/07/17	10.86%	10.43%	8.1%	2.14%	2.92%	1.05%	1.78%	2.44%	3.12%	2.66%
2026/07/18	11.54%	10.51%	7.85%	3.22%	2.49%	3.23%	2.49%	2.11%	4.4%	2.28%
2026/07/19	13.59%	12.78%	7.54%	1.03%	1.84%	1.82%	3.55%	2.63%	2.79%	2.81%
2026/07/20	12.45%	10.29%	6.2%	1.99%	1.99%	0.86%	1.64%	2.57%	3.95%	1.91%
2026/07/21	13.81%	9.76%	6.75%	2.75%	2.16%	2.91%	3.52%	1.98%	3.16%	2.23%
2026/07/22	14.04%	11.91%	5.34%	2.5%	2.89%	2.64%	2.46%	2.66%	1.72%	1.98%
2026/07/23	12.98%	11.33%	6.12%	1.86%	2.32%	3.36%	2.62%	2.39%	2.45%	2.74%
2026/07/24	12.25%	11.23%	5.78%	2.24%	2.74%	3.97%	2.58%	1.81%	2.51%	2.11%
2026/07/25	14.25%	11.2%	6.85%	2.34%	2.76%	2.06%	3%	2.15%	2.81%	2.16%
2026/07/26	13.53%	11.37%	6.12%	2.17%	2.81%	2.43%	3.12%	2.51%	2.43%	2.67%
2026/07/27	13.94%	10.76%	7.41%	3.17%	1.98%	1.75%	2.06%	2.29%	1.57%	1.68%
2026/07/28	12.98%	10.56%	7.91%	3.02%	1.76%	2.36%	2.03%	2.14%	3.69%	2.14%
2026/07/29	17.28%	11.4%	7.22%	1.85%	0.94%	3.08%	1.96%	3.99%	0.94%	1.5%
2026/07/30	13.71%	10.53%	7.88%	3.94%	2.2%	2.14%	1.99%	2.32%	2.54%	1.41%
2026/07/31	13.87%	9.92%	7.63%	3.38%	2.46%	2.42%	1.94%	1.89%	1.72%	1.37%

godaddy.com
crazydomains.com.au
wix.com
forbes.com
monday.com
amazon.com.au
ventraip.com.au
qrcodecreator.com
docusign.com
webador.com.au

In July 2026, GoDaddy’s impression share rose from 9.17% to 13.87%, peaking at 17.28%. CrazyDomains fluctuated, ending at 9.92%. Wix saw a steady rise, closing at 7.63%. Forbes and Monday.com had minor variations, while Amazon.com.au and VentraIP showed inconsistent trends. QRCodeCreator and DocuSign experienced ups and downs, with Webador declining to 1.37%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Software & Technology IT Consulting

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Google Text Ad Copy Insights & Creative Trends for AUS Software & Technology IT Consulting - Last month

1
Crazy Domains® Domain Names https://www.crazydomains.com.au
Domains, AI Web Builder & More — Find and Secure Your Desired Domain with Crazy Domains, AU's Leading Domain Registrar. In the...
2
12 Best Sites to Buy a Domain - We Ranked Them All https://www.forbes.com › web-hosting › compare-service
Forbes Recommends The Best Tool of 2026 For You To Find, Register & Buy A Domain. Compare And Find The Right Web Hosting Service For Your Website. Save Time And Money! Top Security.
3
GoDaddy™ - Official Site https://www.godaddy.com
Domains, Websites & More — Domains, websites, email, hosting, security & more. Everything you need to succeed online. Choosing an email solution can be simple - GoDaddy™ has secure, easy-to-setup email plans.
4
Free QR Code Generator - Create QR Codes https://www.qr.io
Generate all types of QR Codes for free in just a few seconds. Download high quality PNG & SVG files of your QR Codes. Types: Link, Text, E-Mail.
5
Free Online QR Code Generator https://www.qrcodecreator.com
Generate high-quality QR codes for your business or personal use with our free online QR code generator. Create custom codes with unique designs and easily share them with your audience.

In the competitive realm of Google’s PPC ads, Crazy Domains stands out with its focus on domain registration, emphasizing its status as Australia’s leading registrar. Forbes offers a comprehensive comparison of domain buying sites, highlighting security and savings. GoDaddy presents a holistic online success package, from domains to secure email solutions. QR.io and QRCodeCreator both provide free, high-quality QR code generation, catering to businesses and personal users with customizable options.

Frequently Asked Questions

Why is the AUS Software & Technology IT Consulting July 2026 Report useful and how should I use it?

Why is the AUS Software & Technology IT Consulting July 2026 Report useful?

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.

How to use the AUS Software & Technology IT Consulting July 2026 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
How often is the data updated?

Data within the AUS Software & Technology IT Consulting July 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.
How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.

On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
How accurate is the AUS Software & Technology IT Consulting July 2026 Report?

The AUS Software & Technology IT Consulting July 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.

Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.

Learn more about our data.

Learn more about our data accuracy
Does this include mobile, desktop and Google Shopping data?

Yes. The AUS Software & Technology IT Consulting July 2026 Report aggregates data from across both device types and Google Shopping.
Who is this AUS Software & Technology IT Consulting July 2026 Report for?

The AUS Software & Technology IT Consulting July 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
Can I get a custom report for my brand?

Our search consultants can introduce you to data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the geographies that need monitoring.

Complete the form below to get started.
What is Ask Arlo?

Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform.

With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date.

Learn more about Ask Arlo.

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Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

AUS Software & Technology IT Consulting - PPC Market Share Analysis July 2026