AUS Software & Technology IT Consulting - PPC Market Share Analysis September 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS IT Consulting category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

IT Consulting – AUS

Google AI Overview visibility for Software & Technology IT Consulting AUS

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 29.9816994111
70.0183005889
29%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 18
82
18%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 3%
Transactional 7%
Navigational 32%
Seasonal 0%
Local 0%
Problem Solving 11%

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Market Exposure

Share of Clicks for top 10 AUS Software & Technology IT Consulting brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
godaddy.com 22.91
crazydomains.com.au 10.87
docusign.com 6.56
wix.com 6.55
clickup.com 2.76
zapier.com 2.62
jw.com.au 2.45
monday.com 2.4
microsoft.com 2.3
squarespace.com 2.21
others 38.37
  • godaddy.com - 22.91%
  • crazydomains.com.au - 10.87%
  • docusign.com - 6.56%
  • wix.com - 6.55%
  • clickup.com - 2.76%
  • zapier.com - 2.62%
  • jw.com.au - 2.45%
  • monday.com - 2.4%
  • microsoft.com - 2.3%
  • squarespace.com - 2.21%
  • others - 38.37%

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In the PPC landscape, GoDaddy leads with 22.91% click share, followed by CrazyDomains at 10.87%. Others collectively dominate with 38.37%, overshadowing individual competitors.

Market Exposure

Share of Spend for the top 10 AUS Software & Technology IT Consulting brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date godaddy.com crazydomains.com.au wix.com onlydomains.com squarespace.com forbes.com zoho.com monday.com docusign.com top10.com
2026/08/01 16.32% 11.82% 10.29% 0% 2.19% 3.81% 1.85% 2.12% 1.8% 3.19%
2026/08/02 17.08% 12.39% 9.23% 0% 1.93% 4.24% 2.49% 2.89% 2.61% 2.6%
2026/08/03 17.58% 12.01% 10.75% 0% 2.17% 4.12% 2.83% 3.14% 2.04% 2.63%
2026/08/04 15.85% 9.93% 10.38% 0% 2.63% 4.14% 2.37% 2.65% 4.13% 3.64%
2026/08/05 17.74% 14.51% 11.76% 0% 1.96% 3.05% 2.74% 2.2% 2.31% 3.09%
2026/08/06 16.09% 14.03% 10.6% 0% 1.58% 3.15% 2.77% 2.98% 2.15% 3.08%
2026/08/07 18.27% 14.31% 11.79% 0% 1.4% 3.09% 1.99% 1.93% 0.6% 2.3%
2026/08/08 20.43% 15.92% 10.98% 0% 1.89% 5.01% 3.96% 1.92% 1.95% 2.98%
2026/08/09 19.78% 18.58% 11.67% 0% 0.98% 3.98% 3.3% 1.23% 2.27% 2.56%
2026/08/10 20.22% 19.28% 9.21% 0% 1.35% 3.88% 2.88% 0.97% 0.72% 1.9%
2026/08/11 18.53% 16.14% 10.25% 0% 1.85% 4.31% 3.01% 1.09% 1.93% 1.68%
2026/08/12 16.9% 15.06% 10.09% 0% 1.59% 2.68% 4.46% 2.54% 3.99% 3.12%
2026/08/13 15.11% 15.46% 11.47% 0% 2.2% 2.27% 4.04% 2.28% 0.9% 2.27%
2026/08/14 14.77% 14.86% 10.53% 0% 2.24% 3.02% 4.18% 2.46% 2.42% 2.1%
2026/08/15 19.07% 15.89% 10.16% 0% 2.29% 2.81% 3.44% 1.63% 3.67% 1.57%
2026/08/16 17.56% 16.3% 7.08% 0% 1.42% 4.45% 3.72% 2.46% 4.17% 1.69%
2026/08/17 18.94% 15.36% 7.46% 0% 1.63% 3.08% 4.55% 3.15% 0% 1.75%
2026/08/18 18.66% 13.59% 7.25% 0% 4.06% 3.27% 4.41% 2.04% 0.99% 1.87%
2026/08/19 20.33% 13.88% 7.46% 0% 2.31% 2.13% 5.16% 2.71% 3.15% 1.16%
2026/08/20 17.1% 14.51% 8.9% 1.48% 1.93% 1.71% 5.56% 1.95% 3.38% 1.82%
2026/08/21 14.47% 18% 10.32% 2.83% 1.3% 1.32% 4.42% 1.5% 1.73% 0.87%
2026/08/22 13.97% 17.99% 7.82% 4.24% 2.2% 2.15% 3.4% 1.43% 1.42% 1.36%
2026/08/23 15.29% 17.26% 7.19% 4.22% 2.12% 2.36% 3.97% 1.23% 3.49% 1.76%
2026/08/24 18.43% 15.92% 8.59% 2.46% 1.5% 1.69% 2.46% 1.62% 1.25% 1.74%
2026/08/25 19% 16.6% 7.49% 4.44% 1.7% 0.88% 3.73% 1.28% 2.95% 1.05%
2026/08/26 18.96% 16.42% 6.48% 5.47% 2.05% 0.86% 4.27% 2.24% 2.24% 0.41%
2026/08/27 17.52% 18.78% 7.14% 6.33% 2.04% 0.89% 3.98% 1.75% 1.48% 0.32%
2026/08/28 19.53% 16.66% 7.01% 6.02% 1.77% 0.45% 3.89% 1.71% 1.37% 0.39%
2026/08/29 19.03% 16.94% 4.27% 6.85% 1.47% 0.9% 3.79% 1.65% 1.36% 0.36%
2026/08/30 19.25% 16.41% 6.26% 6.52% 1.78% 1.78% 3.11% 1.76% 2.46% 1.01%
2026/08/31 20.57% 13.04% 7.65% 5.22% 2.44% 2.13% 1.99% 1.83% 1.57% 1.31%
  • godaddy.com
  • crazydomains.com.au
  • wix.com
  • onlydomains.com
  • squarespace.com
  • forbes.com
  • zoho.com
  • monday.com
  • docusign.com
  • top10.com

Copyright © Adthena. All rights reserved.

In August 2026, GoDaddy led with a peak spend share of 20.57% on the 31st. CrazyDomains saw a high of 19.28% on the 10th. Wix’s share dipped to 4.27% on the 29th. Squarespace and OnlyDomains showed modest fluctuations, while Zoho peaked at 5.56% on the 20th. Forbes and Monday.com had varied trends, with DocuSign and Top10.com experiencing lower shares. The month concluded with GoDaddy maintaining dominance.

Market Exposure

Competitor Count for AUS Software & Technology IT Consulting

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/08/01 699
2026/08/02 697
2026/08/03 691
2026/08/04 669
2026/08/05 536
2026/08/06 550
2026/08/07 541
2026/08/08 497
2026/08/09 524
2026/08/10 544
2026/08/11 557
2026/08/12 529
2026/08/13 523
2026/08/14 496
2026/08/15 485
2026/08/16 480
2026/08/17 483
2026/08/18 461
2026/08/19 433
2026/08/20 440
2026/08/21 455
2026/08/22 458
2026/08/23 464
2026/08/24 479
2026/08/25 481
2026/08/26 464
2026/08/27 448
2026/08/28 443
2026/08/29 432
2026/08/30 456
2026/08/31 501

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August began with 699 advertisers, declining steadily to 501 by month’s end. Mid-month saw fluctuations, with a notable dip to 433 on the 19th.

Campaign Efficiency

Market Loss & Market Gains for AUS Software & Technology IT Consulting

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
onlydomains.com 1.84%
google.com 0.9%
amd.com 0.49%
apple.com 0.48%
crazydomains.com.au 0.47%
ventraip.com.au -0.51%
top10.com -0.57%
forbes.com -0.89%
docusign.com -1.2%
wix.com -1.5%

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Onlydomains.com surged with a 1.84 increase, while wix.com dropped by 1.5.

Campaign Efficiency

AUS Software & Technology IT Consulting Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date godaddy.com crazydomains.com.au wix.com shopify.com monday.com docusign.com forbes.com officeworks.com.au microsoft.com amazon.com.au
2026/08/01 12.29% 11.26% 7.04% 1.53% 2.1% 2.22% 3.02% 2.31% 0.74% 3.92%
2026/08/02 12.71% 11.15% 6.71% 2.05% 2.51% 2.96% 3% 1.7% 0.93% 2.77%
2026/08/03 12.92% 10.7% 7.22% 1.91% 2.74% 2.36% 2.93% 3.17% 1.16% 2.66%
2026/08/04 10.81% 9.2% 7.31% 1.38% 2.32% 4.5% 2.74% 3.07% 2.35% 2.25%
2026/08/05 13.19% 13.47% 8.35% 1.76% 1.84% 2.55% 2.02% 2.79% 1.55% 2.27%
2026/08/06 12.51% 13.17% 8.51% 2.02% 3.01% 2.58% 2.42% 0.96% 1.91% 0.94%
2026/08/07 13.15% 12.84% 9.31% 1.73% 1.9% 0.66% 2.27% 1.04% 1.3% 2.84%
2026/08/08 15.41% 15.1% 8.58% 1.57% 1.8% 2.59% 4.21% 1.32% 2.79% 3.17%
2026/08/09 16.26% 18.4% 8.72% 1.4% 1.2% 2.77% 3.3% 1.36% 2.63% 0.93%
2026/08/10 14.88% 17.12% 7.11% 1.25% 1.71% 0.85% 3.17% 1.43% 1.37% 2.66%
2026/08/11 13.56% 14.67% 7.59% 1.22% 0.91% 2.15% 3.52% 1.83% 1.56% 2.02%
2026/08/12 12.67% 14.26% 6.82% 1.61% 1.97% 4.71% 2.17% 1.3% 1.78% 0.42%
2026/08/13 12.39% 14.83% 7.85% 1.25% 2.06% 1.04% 1.71% 1.21% 3.15% 0.71%
2026/08/14 11.26% 14.39% 7.44% 2.26% 2.08% 2.69% 2.01% 3.38% 2.3% 1.03%
2026/08/15 14.52% 15.38% 6.8% 1.73% 1.44% 4.07% 2.26% 1.71% 1.46% 1.27%
2026/08/16 13.39% 14.41% 4.92% 1.34% 1.91% 4.66% 3.14% 1.46% 1.58% 1.37%
2026/08/17 14.55% 14.8% 5.88% 2.38% 2.44% 0% 2.5% 1.4% 1.63% 2.47%
2026/08/18 14% 13.69% 4.95% 1.81% 1.63% 1.13% 2.25% 2.72% 1.99% 1.59%
2026/08/19 15.88% 14.9% 5.2% 1.48% 2.34% 3.56% 1.94% 2.09% 1.78% 0.79%
2026/08/20 13.26% 14.14% 6.13% 1.27% 1.87% 3.75% 1.18% 2.74% 1.71% 3.04%
2026/08/21 11.74% 16.97% 7.18% 1.46% 1.54% 2.08% 1% 2.49% 1.6% 1.37%
2026/08/22 10.42% 14.99% 5.32% 1.51% 1.78% 1.54% 1.55% 2.68% 2.43% 2.01%
2026/08/23 10.94% 14.85% 4.69% 1.43% 1.19% 3.73% 1.59% 3.59% 1.64% 2.64%
2026/08/24 13.47% 14.44% 6.2% 1.94% 1.68% 1.43% 1.34% 1.73% 2.27% 2.03%
2026/08/25 14.13% 15.43% 4.98% 4.49% 1.29% 3.4% 0.62% 1.61% 1.26% 1.24%
2026/08/26 14.04% 14.99% 4.41% 2.18% 1.84% 2.52% 0.65% 2.74% 0.89% 2.31%
2026/08/27 12.86% 16.3% 4.56% 2.49% 2.02% 1.66% 0.65% 1.73% 1.92% 0.57%
2026/08/28 14.86% 16.5% 4.01% 2.24% 1.78% 1.66% 0.31% 1.78% 1.27% 0.2%
2026/08/29 13.66% 15.04% 2.67% 2.56% 1.73% 1.5% 0.61% 1.88% 4.13% 1.18%
2026/08/30 15.04% 15.8% 4.68% 2.7% 1.92% 2.85% 1.37% 1.87% 2.52% 1.09%
2026/08/31 15.49% 13.57% 5.81% 2.75% 1.91% 1.91% 1.55% 1.51% 1.41% 0.63%
  • godaddy.com
  • crazydomains.com.au
  • wix.com
  • shopify.com
  • monday.com
  • docusign.com
  • forbes.com
  • officeworks.com.au
  • microsoft.com
  • amazon.com.au

Copyright © Adthena. All rights reserved.

In August 2026, GoDaddy’s impression share fluctuated, peaking at 16.26% on the 9th. CrazyDomains saw a high of 18.40% on the 9th. Wix’s share declined, ending at 5.81%. Shopify’s share rose, finishing at 2.75%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Software & Technology IT Consulting

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for AUS Software & Technology IT Consulting - Last month
  1. 1
    Crazy Domains® Domain Names https://www.crazydomains.com.au

    Find The Perfect Web Address — Find and Secure Your Desired Domain with Crazy Domains, AU's Leading Domain Registrar. In the...

  2. 2
    12 Best Sites to Buy a Domain - We Ranked Them All https://www.forbes.com › web-hosting › compare-service

    Forbes Recommends The Best Tool of 2026 For You To Find, Register & Buy A Domain. Compare And Find The Right Web Hosting Service For Your Website. Save Time And Money! Top Security.

  3. 3
    GoDaddy™ - Official Site https://www.godaddy.com

    Domains, Websites & More — Domains, websites, email, hosting, security & more. Everything you need to succeed online. GoDaddy helps you create websites, posts and email...

  4. 4
    Free QR Code Generator https://www.myqrcode.com

    Easy QR Code Generator — Create And Customize Your QR Code in Seconds With The Most Advanced QR Code Generator. Supercharge Your QR Code Experience: Easy...

  5. 5
    Free Online QR Code Generator https://www.qrcodecreator.com

    Generate high-quality QR codes for your business or personal use with our free online QR code generator. Create custom codes with unique designs and easily share them with your audience.

Copyright © Adthena. All rights reserved.

In the competitive world of domain registration and QR code generation, Crazy Domains and GoDaddy stand out with their comprehensive offerings, while Forbes provides authoritative rankings. Meanwhile, MyQRCode and QRCodeCreator focus on user-friendly, customizable QR code solutions, highlighting innovation and accessibility.

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