AUS Software & Technology IT Consulting - PPC Market Share Analysis April 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS IT Consulting category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

IT Consulting – AUS

Google AI Overview visibility for Software & Technology IT Consulting AUS

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 8.97045400107
91.0295459989
8%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 28
72
28%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 5%
Transactional 9%
Navigational 17%
Seasonal 0%
Local 0%
Problem Solving 19%

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Market Exposure

Share of Clicks for top 10 AUS Software & Technology IT Consulting brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
godaddy.com 15.35
crazydomains.com.au 8.29
docusign.com 6.16
wix.com 4.24
amazon.com.au 3.42
shopify.com 3.32
clickup.com 2.53
zapier.com 2.46
squarespace.com 2.33
top10.com 2.25
others 49.65
  • godaddy.com - 15.35%
  • crazydomains.com.au - 8.29%
  • docusign.com - 6.16%
  • wix.com - 4.24%
  • amazon.com.au - 3.42%
  • shopify.com - 3.32%
  • clickup.com - 2.53%
  • zapier.com - 2.46%
  • squarespace.com - 2.33%
  • top10.com - 2.25%
  • others - 49.65%

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In the PPC landscape, GoDaddy leads with 15.35% click share, followed by CrazyDomains at 8.29%. Others dominate with 49.65%, overshadowing top contenders.

Market Exposure

Share of Spend for the top 10 AUS Software & Technology IT Consulting brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date godaddy.com wix.com crazydomains.com.au top10.com shopify.com zoho.com monday.com webador.com.au squarespace.com xero.com
2026/04/01 12.72% 9.74% 9.76% 5.12% 6.27% 1.87% 3.26% 2.97% 1.98% 1.69%
2026/04/02 11.73% 8.61% 10.76% 4.36% 7.3% 2.1% 3.23% 2.56% 1.61% 2.78%
2026/04/03 12.48% 7.91% 11.07% 4.38% 6.71% 2.41% 3.28% 2.24% 1.55% 2.55%
2026/04/04 10.65% 8.32% 11.91% 4.81% 7.37% 0.97% 2.67% 2.64% 1.96% 3.42%
2026/04/05 11.05% 7.98% 11.5% 4.65% 6.11% 1.99% 3.21% 2.8% 1.63% 3.66%
2026/04/06 11.07% 7.61% 9.47% 4.49% 6.14% 1.81% 2.91% 3.45% 1.69% 3.85%
2026/04/07 11.35% 8.54% 8.39% 5.55% 6.11% 1.8% 3.55% 3.42% 1.52% 2.62%
2026/04/08 12.76% 8.81% 8.82% 5.42% 5.94% 2.14% 2.67% 3.05% 1.82% 1.69%
2026/04/09 13.22% 8.04% 8.14% 6.39% 5.88% 1.51% 2.98% 3.39% 1.96% 1.96%
2026/04/10 14.2% 7.14% 9.46% 5.65% 5.31% 1.38% 2.52% 3.68% 1.62% 2.12%
2026/04/11 13.19% 6.61% 10.51% 6.27% 5.12% 1.71% 2.36% 2.99% 1.83% 2.79%
2026/04/12 11.88% 5.97% 8.98% 5.71% 5.18% 1.8% 2.89% 2.44% 1.89% 2.61%
2026/04/13 10.76% 5.73% 9.72% 6.12% 5.28% 1.67% 3.52% 2.2% 1.9% 1.35%
2026/04/14 10.57% 7.09% 10.72% 5.56% 6.17% 1.7% 3.22% 2.02% 1.17% 1.47%
2026/04/15 11.08% 7.19% 9.33% 5.77% 5.91% 3.23% 3.35% 1.52% 2.37% 1.48%
2026/04/16 9.19% 6.8% 8.76% 6.55% 5.3% 2.55% 3.54% 2.36% 2.31% 1.49%
2026/04/17 8.45% 7.24% 9.12% 5.62% 5.5% 2.55% 4.38% 1.54% 2.38% 0.79%
2026/04/18 9.18% 7.42% 10.12% 5.83% 4.66% 1.54% 3.58% 1.52% 2.28% 2.16%
2026/04/19 8.68% 7.53% 9.92% 5.79% 5.4% 2.46% 4.05% 1.76% 2.37% 2.25%
2026/04/20 9.33% 7.75% 9.18% 5.67% 4.58% 1.81% 3.66% 1.94% 2.62% 1.26%
2026/04/21 9.13% 9.88% 9.45% 5.58% 4.91% 2.53% 2.97% 2.33% 2.84% 1.16%
2026/04/22 9.39% 8.56% 9.74% 5.5% 5.08% 3.17% 3.53% 2.09% 2.33% 1.08%
2026/04/23 8.66% 8.31% 8.45% 5.32% 4.46% 2.59% 3.08% 2.81% 2.21% 1.29%
2026/04/24 9.97% 7.93% 9.33% 5.76% 4.72% 2.84% 2.37% 2.09% 2.37% 1.13%
2026/04/25 10.22% 8.02% 11.42% 5.81% 3.85% 2.05% 2.98% 1.76% 1.79% 1.06%
2026/04/26 10% 7.1% 10.46% 6.05% 3.71% 2.22% 3.16% 2.4% 1.57% 1.66%
2026/04/27 9.72% 8.01% 9.22% 5.9% 4.57% 2.15% 2.26% 3% 1.83% 1.47%
2026/04/28 10.37% 8.41% 8.97% 6.8% 5% 2.59% 2.58% 2.38% 1.86% 1.2%
2026/04/29 9.99% 7.98% 8.84% 7.84% 4.45% 2.69% 2.58% 2.75% 1.76% 1.22%
2026/04/30 10.18% 8.85% 7.85% 6.88% 4.98% 3.47% 3.17% 2.49% 1.92% 1.02%
  • godaddy.com
  • wix.com
  • crazydomains.com.au
  • top10.com
  • shopify.com
  • zoho.com
  • monday.com
  • webador.com.au
  • squarespace.com
  • xero.com

Copyright © Adthena. All rights reserved.

April saw GoDaddy’s spend share fluctuate, peaking mid-month before declining. Wix experienced a steady decline, while CrazyDomains showed volatility. Top10 and Shopify had minor fluctuations. Zoho and Monday.com remained stable. Webador, Squarespace, and Xero showed minimal changes.

Market Exposure

Competitor Count for AUS Software & Technology IT Consulting

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/04/01 647
2026/04/02 676
2026/04/03 711
2026/04/04 696
2026/04/05 715
2026/04/06 753
2026/04/07 735
2026/04/08 723
2026/04/09 692
2026/04/10 731
2026/04/11 685
2026/04/12 690
2026/04/13 716
2026/04/14 710
2026/04/15 712
2026/04/16 683
2026/04/17 712
2026/04/18 689
2026/04/19 689
2026/04/20 723
2026/04/21 696
2026/04/22 700
2026/04/23 707
2026/04/24 710
2026/04/25 694
2026/04/26 702
2026/04/27 738
2026/04/28 720
2026/04/29 720
2026/04/30 692

Copyright © Adthena. All rights reserved.

April saw a dynamic shift in distinct advertisers, peaking at 753 on April 6th. The month concluded with 692 advertisers, reflecting a fluctuating yet vibrant landscape.

Campaign Efficiency

Market Loss & Market Gains for AUS Software & Technology IT Consulting

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
lucidchart.com 0.78%
qrcodecreator.com 0.74%
squareup.com 0.45%
accenture.com 0.43%
zapier.com 0.29%
wix.com -0.35%
xero.com -0.38%
shopify.com -0.68%
officeworks.com.au -0.98%
docusign.com -1.77%

Copyright © Adthena. All rights reserved.

Lucidchart and QRCodeCreator surged in click share, while DocuSign and Officeworks faced declines. Accenture and Squareup saw modest gains, contrasting Shopify and Xero’s slight drops.

Campaign Efficiency

AUS Software & Technology IT Consulting Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date godaddy.com crazydomains.com.au amazon.com.au wix.com top10.com shopify.com online-qr-generator.com webador.com.au monday.com docusign.com
2026/04/01 7.97% 6.94% 4.85% 5.54% 3.25% 6.21% 3.27% 3.44% 2.56% 2.5%
2026/04/02 8.39% 7.4% 1.9% 4.82% 2.79% 7.25% 3.59% 2.96% 2.91% 1.63%
2026/04/03 8.78% 7.48% 4.95% 4.49% 2.95% 6.22% 2.39% 2.33% 2.55% 2.19%
2026/04/04 7.65% 8.65% 4.68% 4.64% 3% 6.68% 2.49% 2.96% 2.26% 1.95%
2026/04/05 7.46% 8.24% 2.58% 4.53% 3.02% 6.02% 2.87% 3.04% 2.8% 2.84%
2026/04/06 7.18% 6.56% 5.29% 3.94% 2.71% 5.52% 2.19% 3.25% 2.59% 2.88%
2026/04/07 7.74% 6.57% 4.11% 4.64% 3.57% 5.97% 2.6% 3.66% 3.02% 3.17%
2026/04/08 8.7% 6.67% 6.95% 4.52% 3.51% 5.15% 2.9% 2.96% 2.43% 3.21%
2026/04/09 8.8% 6.02% 5.89% 4.2% 3.9% 5.25% 3.01% 3.54% 2.7% 2.72%
2026/04/10 9.38% 6.23% 5.52% 4.02% 3.54% 4.88% 2.47% 3.7% 2.2% 2.96%
2026/04/11 9.34% 7.61% 3.16% 3.79% 4.03% 5.36% 3.08% 3.17% 2.41% 3.1%
2026/04/12 8.41% 6.83% 3.06% 3.51% 3.71% 5.03% 3.49% 2.32% 2.53% 3.28%
2026/04/13 7.62% 7.35% 4% 3.21% 3.74% 4.4% 3.21% 2.22% 3.11% 3.04%
2026/04/14 7.69% 8.14% 4.23% 3.8% 3.51% 5.46% 3.83% 1.91% 2.85% 2.39%
2026/04/15 7.96% 6.98% 5.37% 4.33% 3.77% 5.61% 2.78% 1.49% 2.79% 1.89%
2026/04/16 7.34% 6.77% 4.58% 3.96% 4.24% 4.54% 2.61% 2.49% 2.77% 1.69%
2026/04/17 6.88% 6.49% 4.88% 4.18% 3.5% 4.95% 2.92% 1.78% 3.31% 2.16%
2026/04/18 7.21% 7.74% 4.19% 4.48% 3.91% 4.77% 1.82% 1.53% 3.23% 3.36%
2026/04/19 6.65% 7.47% 3.46% 4.17% 3.7% 5.5% 2.57% 1.75% 3.33% 3.06%
2026/04/20 7.62% 7.2% 4.33% 3.91% 3.77% 4.5% 2.73% 2.06% 3.22% 2.3%
2026/04/21 7.24% 7.89% 4.3% 5.52% 3.81% 4.68% 2.69% 2.43% 3.04% 1.23%
2026/04/22 7.59% 7.75% 5.22% 4.91% 3.81% 4.83% 2.11% 2.12% 3.09% 1.59%
2026/04/23 7.18% 7.11% 4.5% 4.8% 3.54% 4.05% 2.62% 2.66% 2.58% 2.37%
2026/04/24 8.21% 7.83% 3.86% 4.39% 3.81% 4.59% 1.3% 2.02% 2.1% 1.23%
2026/04/25 8.01% 8.2% 5.2% 4.5% 3.93% 3.72% 1.88% 1.5% 2.55% 3.37%
2026/04/26 7.33% 7.74% 6.73% 3.7% 3.7% 3.6% 2.3% 2.04% 2.84% 2.64%
2026/04/27 7.28% 7.04% 6.12% 3.89% 3.73% 3.64% 2.48% 2.48% 1.81% 1.62%
2026/04/28 8.3% 7.52% 6.45% 4.65% 4.57% 4.55% 2.41% 1.97% 2.43% 1.27%
2026/04/29 8.35% 7.77% 4.62% 4.31% 5.4% 3.85% 3.34% 2.56% 2.3% 1.27%
2026/04/30 8.3% 7.16% 5.3% 5.21% 4.55% 4.35% 3.26% 2.52% 2.47% 0.84%
  • godaddy.com
  • crazydomains.com.au
  • amazon.com.au
  • wix.com
  • top10.com
  • shopify.com
  • online-qr-generator.com
  • webador.com.au
  • monday.com
  • docusign.com

Copyright © Adthena. All rights reserved.

In April 2026, GoDaddy’s impression share fluctuated, peaking at 9.38% on April 10. CrazyDomains saw a high of 8.65% on April 4. Amazon’s share varied, reaching 6.95% on April 8. Wix’s share peaked at 5.54% on April 1. Top10.com ended strong at 5.40% on April 29. Shopify’s share was highest at 7.25% on April 2. Online-QR-Generator’s share peaked at 3.83% on April 14. Webador’s share was highest at 3.70% on April 10. Monday.com saw a peak of 3.33% on April 19. DocuSign’s share fluctuated, ending at 0.84% on April 30.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Software & Technology IT Consulting

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for AUS Software & Technology IT Consulting - Last month
  1. 1
    Crazy Domains® Domain Names | Register an AU Domain Name https://www.crazydomains.com.au

    Choose A Domain That Fits Your Need, Grab It At The Lowest Price. .COM.AU From Only $9.75

  2. 2
    Free QR Code Generator https://www.myqrcode.com

    QR Code Generator — Create And Customize Your QR Code in Seconds With The Most Advanced QR Code Generator.

  3. 3
    PandaDoc® is Way Better - Free to Start, No Hidden Fees https://www.pandadoc.com

    Our Pricing is Scalable & Flexible, With No Limits or Extra Fees. Start a Free Trial Now! Speed Up Your eSign & Document Process With PandaDoc®.

  4. 4
    Free QR Code Generator - Create QR Codes https://www.qr.io

    Generate all types of QR Codes for free in just a few seconds. Download high quality PNG & SVG files of your QR Codes. QR Code for Website URL.

  5. 5
    Free Online QR Code Generator https://www.qrcodecreator.com

    Generate high-quality QR codes for your business or personal use with our free online QR code generator. Create custom codes with unique designs and easily share them with your audience.

Copyright © Adthena. All rights reserved.

In the competitive world of PPC, Crazy Domains stands out with its enticing offer of .COM.AU domains starting at just $9.75, appealing to budget-conscious buyers. Meanwhile, the QR code niche is bustling with innovation, as MyQRCode, QR.io, and QRCodeCreator vie for attention by offering free, customizable QR code generation, emphasizing ease and quality. PandaDoc differentiates itself with a promise of no hidden fees and a flexible pricing model, inviting users to streamline their document processes effortlessly.

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