AUS Software & Technology IT Consulting - PPC Market Share Analysis October 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS IT Consulting category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

IT Consulting – AUS

Google AI Overview visibility for Software & Technology IT Consulting AUS

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 15.0232862488
84.9767137512
15%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 24
76
24%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 9%
Transactional 9%
Navigational 16%
Seasonal 0%
Local 0%
Problem Solving 19%

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Market Exposure

Share of Clicks for top 10 AUS Software & Technology IT Consulting brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
crazydomains.com.au 8.42
godaddy.com 8.18
amazon.com.au 4.62
top10.com 4.49
wix.com 4.3
squareup.com 3.06
online-qr-generator.com 2.87
docusign.com 2.57
monday.com 2.39
webador.com.au 2.29
others 56.81
  • crazydomains.com.au - 8.42%
  • godaddy.com - 8.18%
  • amazon.com.au - 4.62%
  • top10.com - 4.49%
  • wix.com - 4.3%
  • squareup.com - 3.06%
  • online-qr-generator.com - 2.87%
  • docusign.com - 2.57%
  • monday.com - 2.39%
  • webador.com.au - 2.29%
  • others - 56.81%

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In the PPC landscape, ‘others’ dominate with 56.81% click share, while CrazyDomains.com.au leads specific advertisers at 8.42%.

Market Exposure

Share of Spend for the top 10 AUS Software & Technology IT Consulting brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date godaddy.com crazydomains.com.au squareup.com top10.com wix.com tyro.com amazon.com.au online-qr-generator.com docusign.com monday.com
2025/10/01 7.08% 7.84% 3.6% 4.24% 4.54% 1.14% 2.36% 3.33% 2.11% 3.21%
2025/10/02 6.88% 7.45% 3.36% 3.69% 4.21% 1.27% 3.71% 3.48% 2.39% 3.51%
2025/10/03 7.11% 8.02% 3.69% 4.33% 5.81% 1.74% 2.22% 3.47% 1.96% 3.52%
2025/10/04 7.09% 8.15% 4.03% 4.32% 4.89% 1.86% 3.31% 2.3% 2.42% 2.75%
2025/10/05 7.41% 7.77% 4.43% 3.9% 4.34% 1.91% 5.08% 4.05% 1.62% 2.9%
2025/10/06 7.01% 7.74% 3.33% 4.04% 3.97% 1.89% 4.24% 4.27% 2.23% 3.26%
2025/10/07 7.1% 7.43% 3.82% 4.3% 3.94% 1.38% 4.6% 4.38% 2.91% 3.2%
2025/10/08 7.3% 7.83% 6.03% 4.55% 4.16% 2.87% 4.46% 2.3% 2.48% 3.39%
2025/10/09 6.7% 7.66% 4.11% 4.61% 3.63% 2% 3.89% 4.66% 2.86% 2.99%
2025/10/10 6.47% 7.21% 4.92% 4.48% 3.31% 2.34% 4.26% 3.15% 2.78% 2.63%
2025/10/11 6.76% 6.84% 5.39% 3.99% 3.33% 3.04% 7.19% 2.26% 2.36% 2.28%
2025/10/12 7.2% 7.15% 5.24% 3.93% 3.62% 2.67% 4.87% 3.58% 2.38% 2.56%
2025/10/13 7.9% 7.54% 5.7% 3.91% 3.23% 2.56% 4.36% 2.91% 2.88% 2.15%
2025/10/14 8.02% 7.55% 6.57% 3.74% 3.67% 3.33% 2.59% 3.94% 2.78% 2.09%
2025/10/15 7.67% 7.82% 6.11% 4.29% 3.99% 3.41% 4.08% 2.33% 2.76% 2.36%
2025/10/16 7.4% 7.41% 5.64% 4.42% 3.87% 3.53% 2.08% 3.34% 2.02% 2.37%
2025/10/17 7.48% 7.36% 5.11% 3.73% 3.62% 2.54% 2.4% 3.38% 2.52% 2.32%
2025/10/18 7.06% 7.38% 6.15% 3.99% 4.25% 2.74% 4.28% 2.43% 2.78% 2.71%
2025/10/19 7.31% 7.12% 5.45% 4.21% 3.93% 2.84% 3.03% 3.15% 2.47% 2.31%
2025/10/20 7.22% 6.92% 5.53% 3.95% 3.83% 3.14% 4.57% 4.22% 1.75% 2.71%
2025/10/21 7.56% 7.35% 5.68% 4.09% 4.56% 2.88% 3.84% 3.91% 2.66% 2.54%
2025/10/22 8.05% 7.83% 5.87% 4.19% 4.32% 3.44% 1.81% 2.28% 2.28% 2.71%
2025/10/23 7.19% 6.68% 6.55% 3.72% 3.51% 4.17% 2.43% 2.23% 3.09% 2.3%
2025/10/24 6.81% 6.73% 6.19% 4.3% 3.39% 4.13% 3.08% 2.9% 2.83% 2.45%
2025/10/25 6.8% 6.9% 6.68% 4.61% 3.28% 3.56% 3.62% 3.66% 2.01% 2.23%
2025/10/26 7.34% 6.92% 6.07% 4.43% 3.34% 3.53% 3.24% 3.22% 2.76% 2.35%
2025/10/27 7.18% 6.98% 5.35% 4.09% 3.29% 3.91% 3.28% 4.02% 2.48% 2.39%
2025/10/28 6.88% 6.94% 5.54% 4.62% 3.66% 4.01% 2.63% 3.25% 2.24% 2.27%
2025/10/29 6.53% 6.53% 5.23% 4.68% 3.53% 3.94% 3.19% 3.66% 2.21% 2.47%
2025/10/30 6.57% 6.5% 5.35% 4.58% 3.9% 3.86% 4.54% 3.92% 2.82% 2.41%
2025/10/31 6.27% 6.16% 5.4% 4.54% 3.96% 3.85% 3.13% 2.92% 2.89% 2.39%
  • godaddy.com
  • crazydomains.com.au
  • squareup.com
  • top10.com
  • wix.com
  • tyro.com
  • amazon.com.au
  • online-qr-generator.com
  • docusign.com
  • monday.com

Copyright © Adthena. All rights reserved.

October saw dynamic shifts in PPC spend share. GoDaddy’s share fluctuated, peaking mid-month. CrazyDomains maintained a strong presence, while Squareup and Top10 experienced steady growth. Wix and Tyro showed varied trends, with Amazon and others displaying notable fluctuations.

Market Exposure

Competitor Count for AUS Software & Technology IT Consulting

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2025/10/01 917
2025/10/02 941
2025/10/03 937
2025/10/04 930
2025/10/05 940
2025/10/06 945
2025/10/07 904
2025/10/08 914
2025/10/09 922
2025/10/10 917
2025/10/11 906
2025/10/12 899
2025/10/13 912
2025/10/14 899
2025/10/15 895
2025/10/16 894
2025/10/17 898
2025/10/18 886
2025/10/19 897
2025/10/20 923
2025/10/21 890
2025/10/22 857
2025/10/23 866
2025/10/24 867
2025/10/25 868
2025/10/26 868
2025/10/27 891
2025/10/28 869
2025/10/29 857
2025/10/30 872
2025/10/31 891

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October began with 917 advertisers, peaking at 945 on the 6th. A decline followed, reaching a low of 857 on the 22nd. The month concluded with a slight recovery to 891 advertisers.

Campaign Efficiency

Market Loss & Market Gains for AUS Software & Technology IT Consulting

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
top10.com 0.57%
eposnow.com 0.53%
shopify.com 0.47%
squarespace.com 0.44%
clover.com 0.43%
signnow.com -0.37%
pipedrive.com -0.4%
dell.com -0.64%
officeworks.com.au -0.64%
amazon.com.au -1.64%

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Top10.com leads with a 0.57% click share rise, while amazon.com.au drops by 1.64%. Eposnow.com, Shopify, and Squarespace also see positive gains.

Campaign Efficiency

AUS Software & Technology IT Consulting Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date crazydomains.com.au godaddy.com top10.com wix.com amazon.com.au online-qr-generator.com docusign.com monday.com qr-code.io qrcodecreator.com
2025/10/01 8.05% 7.44% 3.49% 4.07% 4.09% 3.92% 2.19% 2.67% 1.67% 2.29%
2025/10/02 7.54% 7.59% 3.35% 4.08% 5.68% 4.36% 2.42% 2.23% 2.69% 1.72%
2025/10/03 8.52% 7.87% 4.15% 6% 3.31% 4.1% 1.95% 2.42% 3.42% 1.73%
2025/10/04 8.74% 7.85% 4.15% 4.88% 4.84% 2.65% 2.4% 2.07% 2.89% 1.08%
2025/10/05 8.22% 8.11% 3.68% 4.36% 7.1% 4.58% 1.54% 2.13% 3.07% 1.81%
2025/10/06 8.32% 7.89% 3.87% 3.92% 6.25% 4.91% 2.11% 2.67% 3.35% 2.34%
2025/10/07 8.06% 7.98% 4.19% 3.95% 6.31% 5.12% 2.72% 2.76% 3.03% 3.02%
2025/10/08 8.91% 8.5% 4.72% 4.45% 6.7% 2.4% 2.32% 3.15% 1.79% 1.22%
2025/10/09 8.49% 7.53% 4.66% 3.71% 5.58% 5.47% 2.52% 2.55% 1.78% 2.96%
2025/10/10 8.13% 7.24% 4.5% 3.5% 5.81% 3.68% 2.46% 2.3% 2.21% 2.57%
2025/10/11 7.61% 7.5% 4.1% 3.42% 9.9% 2.72% 2% 2.13% 1.99% 2.19%
2025/10/12 7.95% 8.09% 4.13% 3.78% 6.09% 4.3% 2.08% 2.44% 2.78% 2.03%
2025/10/13 8.61% 9.04% 4.14% 3.33% 5.88% 3.13% 2.56% 2.15% 1.44% 2.28%
2025/10/14 8.69% 9.25% 4.04% 3.88% 3.14% 4.55% 2.46% 2.16% 2.42% 2.16%
2025/10/15 9.02% 8.57% 4.56% 4.2% 5.43% 2.74% 2.46% 2.47% 1.39% 0.84%
2025/10/16 8.58% 8.34% 4.64% 4.05% 2.86% 4.03% 1.87% 2.42% 2.11% 2.32%
2025/10/17 8.39% 8.46% 3.72% 3.75% 2.83% 3.72% 2.29% 2.36% 1.48% 3.02%
2025/10/18 8.56% 7.88% 4.03% 4.58% 5.8% 2.59% 2.63% 3.1% 1.47% 2.04%
2025/10/19 8.42% 8.41% 4.42% 4.22% 3.82% 3.43% 2.4% 2.54% 1.85% 2.62%
2025/10/20 7.97% 8.16% 4.05% 4.09% 5.98% 4.68% 1.72% 2.97% 3.16% 2.99%
2025/10/21 8.77% 8.87% 4.26% 5% 4.93% 4.18% 2.66% 2.89% 1.63% 2.79%
2025/10/22 9.55% 9.71% 4.85% 4.71% 2.49% 2.57% 2.27% 3.04% 1.09% 3.16%
2025/10/23 8.19% 8.66% 4.3% 3.87% 3.22% 2.39% 3.14% 2.31% 2.09% 2.24%
2025/10/24 8.14% 8.13% 4.81% 3.57% 4.08% 3.39% 2.9% 2.42% 2.79% 2.67%
2025/10/25 8.37% 8.01% 5.45% 3.5% 4.92% 4.32% 2.05% 2.28% 2.89% 3.12%
2025/10/26 8.51% 8.82% 5.02% 3.64% 4.51% 3.49% 2.79% 2.44% 3.5% 2.01%
2025/10/27 8.38% 8.47% 4.58% 3.41% 3.95% 4.69% 2.53% 2.58% 2.41% 2.7%
2025/10/28 8.34% 8.09% 5.02% 3.73% 3.38% 3.53% 2.23% 2.46% 1.75% 1.72%
2025/10/29 7.88% 7.69% 5.54% 3.76% 3.95% 3.99% 2.25% 2.61% 3.01% 2.7%
2025/10/30 7.58% 7.69% 4.99% 4.11% 5.36% 3.93% 2.75% 2.32% 1.36% 2.37%
2025/10/31 7.36% 7.08% 5.03% 4.39% 3.67% 3.15% 2.87% 2.39% 1.97% 1.69%
  • crazydomains.com.au
  • godaddy.com
  • top10.com
  • wix.com
  • amazon.com.au
  • online-qr-generator.com
  • docusign.com
  • monday.com
  • qr-code.io
  • qrcodecreator.com

Copyright © Adthena. All rights reserved.

Crazydomains.com.au started October strong, peaking at 9.55% on the 22nd, but ended at 7.36%. Godaddy.com saw a similar trend, peaking at 9.71% on the 22nd, closing at 7.08%. Top10.com steadily rose, finishing at 5.03%. Wix.com fluctuated, ending at 4.39%. Amazon.com.au had a volatile month, peaking at 9.9% on the 11th, closing at 3.67%. Online-qr-generator.com and Docusign.com showed minor fluctuations, ending at 3.15% and 2.87%, respectively. Monday.com remained stable, closing at 2.39%. Qr-code.io and Qrcodecreator.com had varied trends, ending at 1.97% and 1.69%, respectively.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Software & Technology IT Consulting

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for AUS Software & Technology IT Consulting - Last month
  1. 1
    Domain for Australian Websites https://www.crazydomains.com.au

    Stand Out with Crazy Domains — Every Dream Starts with a Domain Name. Get Hosting, Websites, Email, SEO, Security & more. In...

  2. 2
    GoDaddy™ - Official Site https://www.godaddy.com

    Domain Names & More — Everything you need to succeed online. Save big on domains, websites, email & more. Let GoDaddy™...

  3. 3
    QR Code Generator https://www.online-qr-generator.com

    Best Free QR Code Generator — Creating a PDF QR Code Has Never Been Easier. Create & Design The Perfect QR Code For Free

  4. 4
    QR Code Generator (Free) https://www.qr-code.io

    Best Free QR Code Generator — Creating QR Codes for Your Links, PDFs & Videos Is Easy. Create & Design QR Codes for Free

  5. 5
    Free Online QR Code Generator https://www.qrcodecreator.com

    Generate high-quality QR codes for your business or personal use with our free online QR code generator. Create custom codes with unique designs and easily share them with your audience.

Copyright © Adthena. All rights reserved.

In the competitive world of PPC, Crazy Domains and GoDaddy captivate with comprehensive online solutions, while QR Code Generator platforms like online-qr-generator.com, qr-code.io, and qrcodecreator.com emphasize ease and creativity in QR code creation. Each ad highlights unique offerings, from domain essentials to innovative QR designs.

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