UK Software & Technology IT Consulting - PPC Market Share Analysis March 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK IT Consulting category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

IT Consulting – UK

Google AI Overview visibility for Software & Technology IT Consulting UK

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 18.9400921659
81.0599078341
18%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 28
72
28%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 5%
Transactional 6%
Navigational 11%
Seasonal 0%
Local 0%
Problem Solving 22%

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Market Exposure

Share of Clicks for top 10 UK Software & Technology IT Consulting brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
godaddy.com 12.43
google.com 10.94
pcspecialist.co.uk 5.33
docusign.com 5.22
squarespace.com 4.27
123-reg.co.uk 2.7
fasthosts.co.uk 2.57
ionos.co.uk 2.51
wix.com 2.48
microsoft.com 1.93
others 49.62
  • godaddy.com - 12.43%
  • google.com - 10.94%
  • pcspecialist.co.uk - 5.33%
  • docusign.com - 5.22%
  • squarespace.com - 4.27%
  • 123-reg.co.uk - 2.7%
  • fasthosts.co.uk - 2.57%
  • ionos.co.uk - 2.51%
  • wix.com - 2.48%
  • microsoft.com - 1.93%
  • others - 49.62%

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In the PPC landscape, GoDaddy leads with 12.43% click share, followed by Google at 10.94%. Others dominate with 49.62%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 UK Software & Technology IT Consulting brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date fasthosts.co.uk godaddy.com top10.com 123-reg.co.uk wix.com ionos.co.uk names.co.uk monday.com squarespace.com hubspot.com
2026/03/01 7.01% 9.26% 3.48% 2.27% 3.57% 8.97% 4.37% 2.31% 1.55% 3.59%
2026/03/02 5.55% 7.78% 4.68% 2.9% 4.25% 8.51% 4% 2.29% 1.9% 2.77%
2026/03/03 6.04% 8.45% 4.72% 3.68% 3.66% 6.08% 4.63% 2.56% 2% 1.87%
2026/03/04 6.56% 8.14% 5.67% 3.51% 4.18% 4.44% 4.24% 2.51% 1.62% 3.07%
2026/03/05 6.68% 8.58% 4.18% 3.91% 4.15% 5.86% 4.69% 2.38% 1.48% 1.77%
2026/03/06 7.74% 7.77% 2.95% 4.1% 4.26% 6.85% 3.45% 3.16% 2.58% 2.26%
2026/03/07 8.93% 8.46% 2.73% 3.42% 3.46% 8.06% 3.86% 2.9% 2.24% 3.2%
2026/03/08 9.1% 8.12% 3.25% 2.33% 3.48% 7.04% 3.69% 2.55% 2.51% 2.53%
2026/03/09 8.97% 9.09% 2.71% 3.77% 3.55% 6.74% 3.85% 2.21% 2.89% 2.18%
2026/03/10 8.28% 9.54% 2.67% 3.93% 3.83% 6.33% 3.65% 2.26% 2.76% 1.54%
2026/03/11 7.74% 9.13% 3.44% 3.64% 2.95% 7.18% 3.06% 3.19% 2.9% 1.55%
2026/03/12 7.66% 9.16% 3.4% 4.51% 3.19% 6.9% 2.49% 2.17% 2.55% 2.18%
2026/03/13 7.97% 9.77% 3.12% 4.83% 2.95% 6.81% 2.66% 1.92% 2.31% 1.4%
2026/03/14 10% 8.52% 3.23% 3.9% 3.2% 7.3% 2.31% 2.1% 2.55% 1.19%
2026/03/15 8.84% 7.71% 3.33% 4.05% 3.15% 6.76% 2.31% 2.54% 2.53% 2.66%
2026/03/16 6.69% 8.97% 4.01% 4.79% 4.09% 5.46% 3.06% 2.28% 2.66% 1.62%
2026/03/17 8.04% 8.91% 3.75% 5.12% 3.8% 4.32% 2.83% 2.91% 2.63% 2.15%
2026/03/18 7.94% 8.81% 3.07% 5.08% 3.44% 4.63% 2.82% 2.44% 2.09% 2.68%
2026/03/19 7.97% 7.5% 3.56% 4.56% 3.63% 4.96% 2.98% 2.49% 2.19% 3.27%
2026/03/20 8.65% 8.67% 3.14% 4.58% 2.68% 4.64% 3.09% 2.32% 2.4% 2.1%
2026/03/21 9.25% 9.29% 2.83% 4.4% 2.7% 4.19% 2.78% 2.68% 2.21% 1.27%
2026/03/22 9.07% 9.41% 3% 3.93% 3.08% 4.28% 2.82% 2.48% 1.77% 2.23%
2026/03/23 8.96% 9.6% 3.45% 4.85% 3.14% 3.79% 2.42% 2.82% 2.13% 2.16%
2026/03/24 7.97% 8.83% 3.72% 5.07% 3.77% 4.28% 2.81% 2.88% 2.61% 2.13%
2026/03/25 10.22% 8.13% 2.98% 3.35% 1.81% 6.18% 3.3% 3.16% 2.01% 3.02%
2026/03/26 10.32% 8.64% 3.5% 3.49% 1.79% 5.38% 2.58% 2.84% 2.3% 1.97%
2026/03/27 9.23% 8.53% 3.18% 4.38% 1.88% 5.25% 2.62% 2.22% 2.56% 1.72%
2026/03/28 7.69% 8.11% 3.76% 4.56% 2.36% 5.23% 3.28% 2.99% 2.2% 3.18%
2026/03/29 8.65% 8.68% 4.85% 3.73% 2.26% 5.11% 2.69% 2.9% 2.35% 2.18%
2026/03/30 8.6% 8.64% 4.54% 4.23% 2.77% 4.57% 2.67% 3.03% 2.54% 2.25%
2026/03/31 8.44% 8.09% 4.93% 4.48% 3.99% 3.82% 2.87% 2.49% 2.38% 0.78%
  • fasthosts.co.uk
  • godaddy.com
  • top10.com
  • 123-reg.co.uk
  • wix.com
  • ionos.co.uk
  • names.co.uk
  • monday.com
  • squarespace.com
  • hubspot.com

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In March 2026, Fasthosts.co.uk’s PPC spend share fluctuated, peaking at 10.32% on March 26. Godaddy.com maintained a steady presence, while Top10.com and 123-reg.co.uk showed gradual increases. Ionos.co.uk’s share declined, ending at 3.82%.

Market Exposure

Competitor Count for UK Software & Technology IT Consulting

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/03/01 1177
2026/03/02 1211
2026/03/03 1201
2026/03/04 1169
2026/03/05 1168
2026/03/06 1173
2026/03/07 1160
2026/03/08 1161
2026/03/09 1186
2026/03/10 1126
2026/03/11 1154
2026/03/12 1129
2026/03/13 1140
2026/03/14 1081
2026/03/15 1114
2026/03/16 1183
2026/03/17 1192
2026/03/18 1139
2026/03/19 1160
2026/03/20 1148
2026/03/21 1098
2026/03/22 1159
2026/03/23 1173
2026/03/24 1192
2026/03/25 1079
2026/03/26 1047
2026/03/27 1091
2026/03/28 1061
2026/03/29 1060
2026/03/30 1094
2026/03/31 1064

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March saw fluctuating advertiser numbers, peaking at 1,211 on March 2nd, then declining to 1,064 by month’s end.

Campaign Efficiency

Market Loss & Market Gains for UK Software & Technology IT Consulting

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
docusign.com 1.15%
accenture.com 0.73%
concur.co.uk 0.55%
wordpress.org 0.47%
pcspecialist.co.uk 0.4%
names.co.uk -0.28%
apple.com -0.45%
wix.com -0.53%
ionos.co.uk -0.74%
microsoft.com -0.85%

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Microsoft.com and ionos.co.uk saw significant declines, while docusign.com and accenture.com experienced notable click share growth.

Campaign Efficiency

UK Software & Technology IT Consulting Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date godaddy.com fasthosts.co.uk ionos.co.uk google.com pcspecialist.co.uk 123-reg.co.uk wix.com docusign.com proton.me hp.com
2026/03/01 8.22% 3.66% 6.44% 4.49% 2.31% 1.12% 2.24% 1.91% 2% 0.72%
2026/03/02 6.7% 2.66% 5.31% 5.12% 2.86% 2% 2.45% 2.26% 1.98% 0.9%
2026/03/03 7.5% 2.75% 3.45% 3.52% 3.43% 2.28% 2.21% 2% 2.03% 1%
2026/03/04 7.07% 3.43% 2.83% 4.64% 1.86% 2.25% 2.42% 2.4% 1.67% 1.12%
2026/03/05 7.35% 3.37% 3.84% 4.28% 2.26% 2.34% 2.63% 2.3% 1.8% 1.49%
2026/03/06 6.99% 3.62% 4.37% 4.35% 2.99% 2.33% 2.74% 2.31% 1.64% 1.75%
2026/03/07 7.95% 4.41% 5.95% 4.46% 2.07% 2.29% 2.38% 1.8% 1.87% 1.11%
2026/03/08 7.53% 4.23% 4.79% 4.8% 2.93% 1.58% 2.46% 1.32% 2.16% 1.29%
2026/03/09 8.08% 4.06% 4.38% 4.38% 3.07% 2.31% 2.62% 2.21% 0.28% 1.63%
2026/03/10 8.29% 3.54% 4.09% 4.14% 4.05% 2.15% 2.61% 2.03% 1.16% 1.52%
2026/03/11 7.77% 3.58% 4.51% 4.5% 2.67% 2.04% 2.6% 2.76% 2.11% 1.47%
2026/03/12 7.65% 3.74% 4.33% 3.06% 4.35% 2.81% 2.55% 2.33% 1.58% 2.12%
2026/03/13 8.26% 4.12% 4.12% 4.19% 3.87% 2.61% 2.18% 1.8% 1.88% 2.69%
2026/03/14 7.53% 4.29% 4.81% 4.56% 2.97% 2.04% 2.47% 2.09% 2.04% 1.77%
2026/03/15 6.43% 5.56% 4.77% 4.19% 3.61% 2.66% 2.23% 1.89% 1.8% 1.83%
2026/03/16 7.25% 3.38% 3.7% 4.49% 3.02% 2.58% 2.77% 2.06% 1.81% 2.13%
2026/03/17 6.98% 3.28% 2.63% 4.58% 3.37% 2.43% 2.54% 1.52% 1.92% 3.4%
2026/03/18 7.04% 3.72% 3.11% 3.62% 3.42% 2.67% 2.54% 2.02% 1.38% 2.69%
2026/03/19 6.31% 3.71% 3.67% 3.35% 3.42% 2.85% 2.65% 1.81% 1.56% 1.86%
2026/03/20 7.09% 4.19% 3.93% 3.29% 2.58% 2.62% 1.76% 2.23% 1.57% 2.03%
2026/03/21 7.91% 4.42% 3.45% 5.21% 2.57% 2.31% 1.63% 2.21% 1.83% 1.84%
2026/03/22 9.14% 4.88% 3.51% 4.65% 2.34% 2.54% 2.96% 1.81% 1.88% 1.32%
2026/03/23 8.24% 4% 3.27% 3.6% 4.83% 2.65% 2.35% 2.53% 1.63% 2.62%
2026/03/24 6.98% 3.28% 2.63% 4.58% 3.37% 2.43% 2.54% 1.52% 1.92% 3.4%
2026/03/25 6.87% 5.18% 4.2% 6.04% 2.91% 2.49% 1.31% 3.21% 2.67% 1.83%
2026/03/26 7.53% 5.06% 3.4% 4.73% 3.39% 2.18% 1.26% 3.46% 1.55% 1.56%
2026/03/27 7.42% 3.79% 3.2% 5.26% 4.52% 2.41% 1.41% 2.99% 1.74% 2.2%
2026/03/28 7.15% 4.28% 4.15% 5.68% 3.59% 2.42% 1.93% 3.09% 2.15% 0.99%
2026/03/29 7.34% 4.18% 3.72% 5.06% 3.68% 1.91% 1.6% 3.01% 2.09% 1.93%
2026/03/30 6.67% 3.94% 3.61% 4.58% 3.95% 2.36% 1.83% 2.86% 1.88% 2.27%
2026/03/31 6.85% 4.09% 3.72% 3.01% 2.94% 2.84% 2.68% 2.6% 2.25% 2.09%
  • godaddy.com
  • fasthosts.co.uk
  • ionos.co.uk
  • google.com
  • pcspecialist.co.uk
  • 123-reg.co.uk
  • wix.com
  • docusign.com
  • proton.me
  • hp.com

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In March 2026, GoDaddy’s impression share fluctuated, peaking at 9.14% on March 22. FastHosts saw a steady rise, ending at 4.09%. Ionos experienced a decline, closing at 3.72%. Google’s share varied, finishing at 3.01%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Software & Technology IT Consulting

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for UK Software & Technology IT Consulting - Last month
  1. 1
    Search & Register Your Domain https://www.123-reg.co.uk › domain › names

    Order Your Domain Today — We're the UK Domain Experts. Over 3.5M Domains Registered. Business Price Exclude 20% VAT.

  2. 2
    GoDaddy™ - Official Site | Domains, Websites & More https://www.godaddy.com

    Everything you need to succeed online. Save big on domains, websites, email & more. Let GoDaddy™ help you get started today! Professional Email. Award-Winning Support.

  3. 3
    PandaDoc® is Way Better - Free to Start, No Hidden Fees https://www.pandadoc.com

    Speed Up Your eSign & Document Process With PandaDoc®. Get Started for Free Today!

  4. 4
    PCSPECIALIST - Top Spec Custom PCs & Laptops Built to Order https://www.pcspecialist.co.uk

    Manufacturer of performance custom computers and laptops. Customise your ideal gaming PC or laptop using our advanced configurator.

  5. 5
    Free Private Email https://www.proton.me

    Free Inbox, No Tracking — Get free email that’s encrypted, ad-free, and trusted by 100M+ users. Try free secure email that puts...

Copyright © Adthena. All rights reserved.

In the competitive world of PPC advertising, five standout ads capture attention with distinct themes and messaging. 123-reg.co.uk positions itself as the UK domain expert, boasting over 3.5 million domains registered. GoDaddy emphasizes comprehensive online solutions with a focus on savings and support. PandaDoc highlights efficiency in eSign processes with a free start. PCSpecialist offers customizable high-performance PCs and laptops. Proton.me champions privacy with free, encrypted email trusted by over 100 million users. Each ad uniquely appeals to its audience, showcasing expertise, savings, efficiency, customization, and privacy.

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