UK Software & Technology IT Consulting - PPC Market Share Analysis April 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK IT Consulting category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

IT Consulting – UK

Google AI Overview visibility for Software & Technology IT Consulting UK

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 18.9459750464
81.0540249536
18%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 30
70
30%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 5%
Transactional 6%
Navigational 11%
Seasonal 0%
Local 0%
Problem Solving 23%

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Market Exposure

Share of Clicks for top 10 UK Software & Technology IT Consulting brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
godaddy.com 12.57
google.com 9.71
squarespace.com 5.67
pcspecialist.co.uk 4.52
docusign.com 3.27
123-reg.co.uk 3.21
wix.com 2.54
ionos.co.uk 2.17
monday.com 1.86
microsoft.com 1.79
others 52.69
  • godaddy.com - 12.57%
  • google.com - 9.71%
  • squarespace.com - 5.67%
  • pcspecialist.co.uk - 4.52%
  • docusign.com - 3.27%
  • 123-reg.co.uk - 3.21%
  • wix.com - 2.54%
  • ionos.co.uk - 2.17%
  • monday.com - 1.86%
  • microsoft.com - 1.79%
  • others - 52.69%

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In the PPC landscape, GoDaddy leads with 12.57% click share, followed by Google at 9.71%. Others dominate with 52.69%, overshadowing individual competitors.

Market Exposure

Share of Spend for the top 10 UK Software & Technology IT Consulting brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date godaddy.com ionos.co.uk fasthosts.co.uk 123-reg.co.uk top10.com monday.com wix.com pipedrive.com one.com squarespace.com
2026/04/01 8.03% 3.71% 5.27% 4.36% 4.77% 3.13% 4.33% 2.35% 2.7% 3.37%
2026/04/02 8.24% 3.74% 5.54% 4.38% 4.17% 3.38% 3.37% 2.85% 2.26% 2.92%
2026/04/03 8.53% 3.66% 4.19% 4.19% 4.74% 2.98% 3.39% 2.44% 2.55% 2.78%
2026/04/04 8.36% 4.63% 5.1% 3.68% 4.28% 3.3% 3.79% 2.32% 2.62% 2.81%
2026/04/05 8.73% 3.58% 5.18% 4.03% 3.89% 3.07% 5.16% 1.86% 2.65% 3.41%
2026/04/06 8.08% 3.37% 5.1% 4.1% 3.86% 2.87% 5.47% 2.19% 2.27% 3.29%
2026/04/07 8.16% 3.69% 4.59% 4.52% 4.3% 2.75% 5.07% 2.47% 2.6% 3.35%
2026/04/08 8.8% 3.55% 4.28% 4.22% 4.73% 2.95% 4.17% 2.25% 2.66% 3.39%
2026/04/09 9.19% 3.41% 4.52% 4.96% 4.85% 3.55% 3.97% 2.04% 2.57% 3.89%
2026/04/10 8.16% 3.3% 4.1% 4.7% 4.6% 2.82% 2.7% 2.45% 2.54% 3.53%
2026/04/11 8.5% 2.6% 4.07% 3.96% 4.38% 3.54% 2.43% 3.66% 2.66% 3.25%
2026/04/12 7.47% 2.37% 3.75% 3.83% 4.03% 4.2% 3.6% 2.98% 2.93% 3.4%
2026/04/13 7.71% 3.12% 4.26% 3.93% 4.1% 3.07% 3.46% 3.46% 2.17% 3.72%
2026/04/14 7.52% 5.44% 3.87% 4.42% 4.25% 3.58% 4.51% 3.31% 2.41% 2.93%
2026/04/15 6.76% 6.07% 4.21% 3.53% 3.4% 3.75% 4.02% 3.24% 1.92% 3.45%
2026/04/16 6.81% 6.21% 3.82% 3.27% 4.09% 3.42% 4.3% 2.98% 1.89% 3.67%
2026/04/17 6.69% 4.98% 3.48% 4.04% 3.26% 3.84% 4.54% 3.74% 1.77% 4.95%
2026/04/18 6.33% 5.14% 3.44% 3.94% 3.58% 2.98% 4.69% 2.9% 2.02% 4.8%
2026/04/19 6.54% 5.05% 3.49% 4.08% 3.63% 3.69% 4.15% 2.2% 2.49% 5.05%
2026/04/20 6.92% 4.82% 2.98% 4.05% 3.17% 3.94% 3.56% 2.63% 1.97% 4.9%
2026/04/21 6.44% 4.88% 3.56% 3.35% 3.64% 3.08% 3.55% 2.54% 2.34% 4.48%
2026/04/22 6.67% 5.22% 4.04% 3.01% 4.41% 2.69% 3.59% 2.2% 2.58% 3.01%
2026/04/23 7.06% 5.21% 4.92% 3.09% 3.26% 4.15% 3.72% 1.99% 2.85% 3.15%
2026/04/24 6.53% 5.2% 5.57% 2.86% 3.04% 3.68% 3.63% 2.2% 3.24% 3.24%
2026/04/25 6.38% 6.39% 5.34% 2.35% 3.15% 2.39% 2.65% 1.48% 3.48% 2.9%
2026/04/26 5.76% 6.63% 7.13% 2.14% 3.12% 2.44% 3.14% 1.52% 3.09% 3.04%
2026/04/27 6.38% 6.57% 7.12% 2.53% 3.13% 2.8% 2.43% 1.45% 2.4% 2.25%
2026/04/28 7.04% 5.73% 6.54% 2.81% 4.11% 2.62% 3.08% 1.83% 2.38% 2.12%
2026/04/29 7.19% 5.1% 4.93% 2.92% 3.66% 3.23% 3.59% 2.28% 2.59% 2.18%
2026/04/30 7.05% 5.07% 4.9% 3.15% 3.03% 2.99% 2.96% 2.38% 2.25% 1.69%
  • godaddy.com
  • ionos.co.uk
  • fasthosts.co.uk
  • 123-reg.co.uk
  • top10.com
  • monday.com
  • wix.com
  • pipedrive.com
  • one.com
  • squarespace.com

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April saw GoDaddy’s PPC spend share peak early at 9.19% before declining to 7.05%. Ionos and Fasthosts experienced fluctuations, ending at 5.07% and 4.9%, respectively. Squarespace’s share dropped significantly, closing at 1.69%.

Market Exposure

Competitor Count for UK Software & Technology IT Consulting

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/04/01 1136
2026/04/02 1203
2026/04/03 1217
2026/04/04 1190
2026/04/05 1216
2026/04/06 1275
2026/04/07 1278
2026/04/08 1256
2026/04/09 1162
2026/04/10 1204
2026/04/11 1123
2026/04/12 1118
2026/04/13 1178
2026/04/14 1192
2026/04/15 1191
2026/04/16 1166
2026/04/17 1153
2026/04/18 1122
2026/04/19 1168
2026/04/20 1217
2026/04/21 1140
2026/04/22 1171
2026/04/23 1159
2026/04/24 1194
2026/04/25 1139
2026/04/26 1139
2026/04/27 1179
2026/04/28 1169
2026/04/29 1172
2026/04/30 1181

Copyright © Adthena. All rights reserved.

April saw fluctuating advertiser numbers, peaking at 1,278 on April 7th. The month concluded with 1,181 advertisers, reflecting a dynamic landscape.

Campaign Efficiency

Market Loss & Market Gains for UK Software & Technology IT Consulting

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
google.com 1.72%
ionos.co.uk 0.44%
papier.com 0.34%
microsoft.com 0.27%
monday.com 0.26%
godaddy.com -0.45%
accenture.com -0.53%
wordpress.org -0.54%
shopify.com -0.72%
docusign.com -1.07%

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Google.com surged with a 1.72 increase, while docusign.com dropped by 1.07.

Campaign Efficiency

UK Software & Technology IT Consulting Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date google.com godaddy.com ionos.co.uk fasthosts.co.uk monday.com proton.me wix.com 123-reg.co.uk pcspecialist.co.uk squarespace.com
2026/04/01 1.79% 6.85% 2.89% 2.85% 2.22% 2.43% 3.43% 2.64% 2.03% 2.54%
2026/04/02 2.49% 7.29% 3.12% 2.8% 2.08% 2.48% 2.79% 2.33% 2.07% 2.23%
2026/04/03 3.19% 7.75% 3.42% 2.06% 1.82% 2.54% 2.6% 2.31% 2.13% 2%
2026/04/04 2.31% 7.7% 4.54% 2.86% 2.31% 2.86% 2.69% 1.92% 2.56% 2.06%
2026/04/05 2.59% 7.71% 3.65% 2.96% 2.21% 2.6% 4.21% 2.08% 2.46% 2.4%
2026/04/06 3.15% 7.22% 3.17% 2.71% 1.71% 2.22% 3.82% 2.18% 2.11% 2.17%
2026/04/07 2.96% 7.28% 3% 2.2% 1.84% 2.93% 4.08% 2.31% 2.56% 2.32%
2026/04/08 4.37% 7.94% 2.32% 2.22% 2.09% 2.57% 3.38% 2.27% 2.48% 2.44%
2026/04/09 4.88% 7.95% 2.06% 2.02% 2.43% 2.25% 2.93% 2.56% 2.54% 2.53%
2026/04/10 4.87% 7.36% 2.2% 2.11% 2.02% 2.66% 1.92% 2.34% 1.68% 2.53%
2026/04/11 5.14% 7.67% 1.61% 2.16% 2.25% 2.4% 1.63% 2.18% 1.98% 2.32%
2026/04/12 5.02% 6.58% 1.14% 1.7% 3.1% 1.79% 2.73% 1.99% 2.33% 2.5%
2026/04/13 4.82% 6.85% 1.86% 2.15% 2.33% 1.98% 2.5% 2.08% 2.05% 2.62%
2026/04/14 5.02% 7.06% 2.82% 2.04% 2.62% 2.11% 3.13% 2.48% 2.44% 2.07%
2026/04/15 4.51% 6.53% 4.09% 2.24% 2.78% 2.3% 3.11% 2.02% 3.31% 2.14%
2026/04/16 5.5% 6.1% 4.45% 1.81% 2.1% 2.43% 3.68% 1.96% 2.05% 2.01%
2026/04/17 4.52% 6.2% 3.48% 1.69% 2.57% 1.82% 3.77% 2.34% 3.54% 2.93%
2026/04/18 3.62% 5.77% 3.13% 1.74% 2.24% 2.65% 3.82% 2.16% 3.32% 3.11%
2026/04/19 4.98% 6.39% 3.5% 1.72% 2.76% 2.56% 3.42% 2.12% 1.74% 3.37%
2026/04/20 3.98% 6.72% 3.36% 1.45% 2.71% 2.74% 2.91% 2.18% 1.91% 3.32%
2026/04/21 4.12% 5.77% 3.38% 1.85% 2.14% 2.98% 2.65% 2.26% 2.23% 3.08%
2026/04/22 4.04% 5.92% 3.8% 2.48% 2.05% 2.81% 2.77% 2.05% 2.27% 2.11%
2026/04/23 4.46% 6.63% 4.12% 2.36% 2.33% 2.81% 2.72% 1.9% 3.59% 2.51%
2026/04/24 4.37% 6.07% 4.18% 2.95% 2.37% 2.8% 2.72% 2.25% 2.22% 2.58%
2026/04/25 4.75% 6.03% 4.31% 2.61% 1.87% 2.7% 2.04% 1.48% 2.19% 2.27%
2026/04/26 4.43% 5.39% 5.41% 3.73% 1.71% 2.68% 2.53% 1.41% 2.34% 2.38%
2026/04/27 5.2% 5.75% 5.77% 3.53% 1.9% 2.6% 1.67% 1.8% 2.2% 1.78%
2026/04/28 5.27% 6.85% 4.8% 3.37% 1.7% 2.58% 1.99% 1.71% 3.02% 1.44%
2026/04/29 5.46% 7.03% 3.97% 2.65% 2.2% 2.79% 2.28% 1.75% 1.26% 1.35%
2026/04/30 6.57% 6.32% 3.19% 2.48% 2.43% 2.21% 2.04% 1.88% 1.81% 1.31%
  • google.com
  • godaddy.com
  • ionos.co.uk
  • fasthosts.co.uk
  • monday.com
  • proton.me
  • wix.com
  • 123-reg.co.uk
  • pcspecialist.co.uk
  • squarespace.com

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April saw dynamic shifts in PPC impressions. Google.com started at 1.79% and surged to 6.57% by month’s end. Godaddy.com led initially at 6.85%, peaking mid-month. Ionos.co.uk and others fluctuated, reflecting competitive ad strategies.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Software & Technology IT Consulting

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for UK Software & Technology IT Consulting - Last month
  1. 1
    Create Business Email Account | Free Domain Included https://www.godaddy.com

    Create a professional email address for your business today. Buy for £2.00/mo ex. VAT. World...

  2. 2
    Business Email » Create the perfect one for your UK business | IONOS https://www.ionos.co.uk

    Promote your brand with every email you send. Get IONOS email from £1/month ex VAT. Boost brand awareness and show customers that you mean business.

  3. 3
    Microsoft 365 Plans & Pricing https://www.microsoft.com

    Monthly or Annual Plans — Compare All Microsoft 365 Plans. Try Free for 1 Month. Terms Apply. Pick the Microsoft 365 Plan Best For You, with Monthly or Annual Billing Options.

  4. 4
    PCSPECIALIST - Top Spec Custom PCs & Laptops Built to Order https://www.pcspecialist.co.uk

    Manufacturer of performance custom computers and laptops. Customise your ideal gaming PC or laptop using our advanced configurator.

  5. 5
    Free Private Email https://www.proton.me

    Free Inbox, No Tracking — Try free secure email that puts you—not advertisers—in charge. Proton Mail is the free email built to protect your digital life.

Copyright © Adthena. All rights reserved.

In the competitive world of PPC advertising, GoDaddy, IONOS, Microsoft, PCSpecialist, and Proton Mail shine with distinct themes. GoDaddy and IONOS focus on professional email solutions, emphasizing brand promotion and affordability. Microsoft offers versatile 365 plans, while PCSpecialist highlights customizable high-performance PCs. Proton Mail stands out with its commitment to privacy and security.

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