UK Software & Technology IT Consulting - PPC Market Share Analysis June 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK IT Consulting category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

IT Consulting – UK

Google AI Overview visibility for Software & Technology IT Consulting UK

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 22.0707543373
77.9292456627
22%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 27
73
27%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 5%
Transactional 6%
Navigational 10%
Seasonal 0%
Local 0%
Problem Solving 20%

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Market Exposure

Share of Clicks for top 10 UK Software & Technology IT Consulting brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
godaddy.com 10.31
google.com 6.67
pcspecialist.co.uk 5.6
squarespace.com 5.34
wix.com 3.73
docusign.com 3.01
123-reg.co.uk 2.91
microsoft.com 2.72
ionos.co.uk 2.04
adobe.com 1.99
others 55.68
  • godaddy.com - 10.31%
  • google.com - 6.67%
  • pcspecialist.co.uk - 5.6%
  • squarespace.com - 5.34%
  • wix.com - 3.73%
  • docusign.com - 3.01%
  • 123-reg.co.uk - 2.91%
  • microsoft.com - 2.72%
  • ionos.co.uk - 2.04%
  • adobe.com - 1.99%
  • others - 55.68%

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In the PPC landscape, GoDaddy leads with 10.31% click share, followed by Google at 6.67%. Others dominate with 55.68%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 UK Software & Technology IT Consulting brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date godaddy.com wix.com fasthosts.co.uk hubspot.com ionos.co.uk 123-reg.co.uk shopify.com squarespace.com monday.com top10.com
2026/05/01 6.87% 2.7% 4.58% 2.72% 4.34% 2.05% 0.99% 1.76% 3.38% 2.63%
2026/05/02 6.31% 3% 4.78% 2.47% 3% 1.44% 1.29% 2.7% 2.69% 2.85%
2026/05/03 8.01% 2.87% 4.85% 2.24% 3.88% 2.04% 1.46% 2.62% 2.63% 2.7%
2026/05/04 7.43% 2.83% 4.04% 2.37% 5.31% 2.5% 1.73% 2.88% 2.41% 2.58%
2026/05/05 7.97% 5.04% 2.99% 2.56% 4.13% 3.88% 2.8% 3.39% 3.12% 3.02%
2026/05/06 7.17% 4.74% 3.8% 2.74% 2.95% 3.5% 3.34% 3.73% 3.1% 2.63%
2026/05/07 6.86% 4.97% 3.74% 2.06% 3.03% 3% 2.54% 3.54% 2.65% 3.24%
2026/05/08 7.23% 3.94% 3.93% 2.2% 2.54% 3% 2.96% 3.55% 3.49% 2.43%
2026/05/09 7.12% 4.05% 4.23% 3.34% 1.77% 2.17% 3.27% 3.5% 3.36% 2.16%
2026/05/10 7.22% 3.7% 5.31% 2.07% 1.71% 2.92% 3.04% 3.49% 3.05% 2.71%
2026/05/11 6.56% 4.3% 5.68% 3.24% 2.61% 3.82% 1.7% 3.18% 2.47% 2.9%
2026/05/12 5.82% 5.68% 6.28% 3.75% 3.58% 4.16% 1.42% 2.97% 3.23% 2.97%
2026/05/13 5.23% 6.45% 7.03% 3.96% 3.78% 3.79% 1.27% 3.38% 3.38% 2.64%
2026/05/14 5.19% 6.64% 7.15% 3.63% 3.69% 3.8% 1.09% 2.62% 3.1% 2.8%
2026/05/15 7.19% 3.92% 3.9% 2.2% 2.53% 2.98% 2.95% 3.53% 3.49% 2.42%
2026/05/16 4.69% 6.2% 5.65% 3.04% 1.71% 4.14% 2.87% 2.63% 2.94% 2.95%
2026/05/17 4.68% 6.46% 5.39% 3.92% 1.58% 4.09% 3.26% 2.56% 3.21% 3.35%
2026/05/18 4.8% 6.36% 4.54% 3.55% 1.76% 4.59% 3.69% 2.43% 2.95% 3.59%
2026/05/19 5.45% 6.88% 4.69% 2.72% 2.37% 3.74% 4.25% 2.71% 2.79% 3.53%
2026/05/20 5.6% 8.13% 4.41% 3.25% 3.04% 3.07% 2.81% 2.82% 2.94% 3.81%
2026/05/21 5.33% 8.43% 4.47% 4.25% 3.44% 4.6% 2.32% 2.92% 3.05% 3%
2026/05/22 5.19% 8.22% 4.25% 3.35% 4.35% 4.66% 2.65% 2.76% 2.86% 3.11%
2026/05/23 5.27% 7.17% 4.66% 3.93% 4.78% 4.31% 2.2% 3.17% 3.14% 2.56%
2026/05/24 4.96% 8.04% 3.85% 3.05% 4.83% 4.27% 2.37% 3.01% 2.47% 3.28%
2026/05/25 6.27% 6.91% 3.44% 3.58% 4.8% 4.56% 2.79% 3.4% 2.75% 2.68%
2026/05/26 6.26% 6.82% 3.13% 4.23% 5.96% 4.2% 3.82% 2.96% 2.79% 2.63%
2026/05/27 6.06% 6.3% 3.59% 5.37% 5.68% 5.22% 4.31% 3% 2.35% 2.18%
2026/05/28 6.39% 6.66% 4.18% 4.73% 4.71% 5.63% 4.32% 2.76% 2.51% 2.32%
2026/05/29 6.87% 6.49% 4.75% 5.35% 4.62% 4.99% 4.29% 3.37% 2.92% 2.1%
2026/05/30 6.03% 5.98% 5.63% 5.71% 4.83% 4.47% 4.58% 3.08% 3.07% 2.12%
2026/05/31 6.38% 5.84% 5.41% 5.26% 4.59% 4.57% 3.92% 2.8% 2.5% 2.44%
  • godaddy.com
  • wix.com
  • fasthosts.co.uk
  • hubspot.com
  • ionos.co.uk
  • 123-reg.co.uk
  • shopify.com
  • squarespace.com
  • monday.com
  • top10.com

Copyright © Adthena. All rights reserved.

In May 2026, GoDaddy’s PPC spend fluctuated, peaking at 8.01% on May 3rd. Wix saw a significant rise, reaching 8.43% on May 21st. FastHosts and HubSpot experienced steady growth, while Ionos and 123-reg showed moderate increases. Shopify and Squarespace maintained consistent trends, with Monday.com and Top10.com showing slight variations. The month concluded with Wix leading in spend share.

Market Exposure

Competitor Count for UK Software & Technology IT Consulting

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/05/01 1157
2026/05/02 1133
2026/05/03 1167
2026/05/04 1214
2026/05/05 1204
2026/05/06 1205
2026/05/07 1238
2026/05/08 1255
2026/05/09 1171
2026/05/10 1188
2026/05/11 1368
2026/05/12 1401
2026/05/13 1398
2026/05/14 1455
2026/05/15 1255
2026/05/16 1445
2026/05/17 1438
2026/05/18 1479
2026/05/19 1407
2026/05/20 1401
2026/05/21 1432
2026/05/22 1431
2026/05/23 1393
2026/05/24 1362
2026/05/25 1505
2026/05/26 1536
2026/05/27 1502
2026/05/28 1475
2026/05/29 1443
2026/05/30 1440
2026/05/31 1435

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Advertisers surged from 1,157 to 1,435 in May 2026, peaking at 1,536 mid-month. The month concluded with a strong presence, reflecting dynamic market activity.

Campaign Efficiency

Market Loss & Market Gains for UK Software & Technology IT Consulting

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
wix.com 1.28%
pcspecialist.co.uk 1.26%
ionos.co.uk 0.87%
hp.com 0.72%
samsung.com 0.66%
workday.com -0.38%
zapier.com -0.44%
monday.com -0.58%
godaddy.com -1.01%
google.com -5.31%

Copyright © Adthena. All rights reserved.

Wix.com and PCSpecialist.co.uk lead with click share gains, while Google.com and GoDaddy.com face declines.

Campaign Efficiency

UK Software & Technology IT Consulting Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date godaddy.com wix.com ionos.co.uk shopify.com proton.me fasthosts.co.uk 123-reg.co.uk ebay.co.uk pcspecialist.co.uk google.com
2026/05/01 6.35% 1.89% 3.67% 0.81% 2.12% 2.43% 1.49% 1.5% 2.7% 5.93%
2026/05/02 5.79% 2.13% 2.38% 0.9% 2.25% 2.55% 1.63% 1.01% 2.21% 8.28%
2026/05/03 7.53% 1.97% 3.35% 1.18% 2.78% 2.49% 1.54% 1.44% 1.76% 6.15%
2026/05/04 7.02% 1.81% 4.49% 1.29% 2.43% 2.07% 1.98% 1.47% 2.25% 4.93%
2026/05/05 7.09% 3.4% 3.93% 2.31% 2.22% 1.9% 2.68% 1.22% 3.45% 4.83%
2026/05/06 6.46% 2.87% 2.88% 2.73% 2.14% 1.75% 2.2% 1.49% 2.39% 5.61%
2026/05/07 6.25% 3.38% 2.74% 2.15% 1.74% 1.96% 1.99% 1.25% 2.24% 4.29%
2026/05/08 7.15% 2.92% 2.58% 2.41% 1.97% 1.97% 1.82% 1.11% 2.2% 5.21%
2026/05/09 6.58% 2.81% 2.36% 3% 2.26% 2.2% 1.14% 0.98% 2.26% 4.63%
2026/05/10 6.22% 2.34% 2.12% 2.51% 2.32% 2.68% 1.68% 1.46% 1.97% 4.34%
2026/05/11 5.28% 2.73% 2.86% 1.35% 2.74% 3.23% 2.36% 1.95% 2.29% 3.27%
2026/05/12 4.83% 4.36% 3.31% 1.31% 2.59% 3.6% 2.47% 2.4% 1.41% 2.54%
2026/05/13 4.67% 4.2% 3.43% 0.98% 2.67% 4.01% 2.3% 2.63% 2.43% 1.51%
2026/05/14 4.66% 5.22% 2.98% 0.83% 3.08% 3.92% 2.21% 2.01% 3.04% 1.84%
2026/05/15 7.15% 2.92% 2.58% 2.41% 1.97% 1.97% 1.82% 1.11% 2.2% 5.21%
2026/05/16 3.86% 3.92% 2% 1.95% 2.61% 3.04% 2.46% 3.13% 2.87% 2.53%
2026/05/17 4.28% 4.21% 1.89% 2.67% 2.52% 2.78% 2.49% 3.75% 3.49% 1.97%
2026/05/18 4.36% 3.44% 1.94% 3.03% 2.29% 2.52% 2.74% 3.02% 3.84% 3.61%
2026/05/19 4.96% 3.87% 2.49% 3.35% 2.69% 2.29% 2.36% 4.14% 3.25% 1.61%
2026/05/20 4.93% 4.97% 3.31% 2.33% 2.88% 2.17% 2.13% 3.16% 4.8% 1.92%
2026/05/21 4.66% 5.2% 3.4% 1.92% 3.16% 2.49% 2.8% 2.67% 1.58% 2.06%
2026/05/22 4.17% 5.93% 3.35% 2.16% 2.62% 2.32% 2.7% 2.89% 3.15% 2.91%
2026/05/23 4.46% 4.96% 4.18% 1.94% 2.46% 2.68% 2.55% 3.03% 3.77% 3.58%
2026/05/24 3.94% 5.38% 4.24% 1.7% 2.78% 2.05% 2.46% 3.46% 3.72% 1.89%
2026/05/25 4.66% 4.15% 4.21% 2.47% 2.38% 1.7% 2.35% 2.51% 2.45% 0.76%
2026/05/26 5.08% 4.35% 5.18% 3.09% 2.18% 1.61% 2.38% 2.26% 2.66% 1.27%
2026/05/27 4.83% 3.71% 5.33% 3.71% 2.22% 1.87% 2.87% 1.94% 2.52% 1.13%
2026/05/28 5.6% 4.03% 3.9% 3.82% 3.29% 2.23% 3.07% 2.1% 2.78% 1.32%
2026/05/29 5.75% 4.14% 3.92% 3.87% 2.65% 2.46% 2.89% 2.31% 2.76% 1.33%
2026/05/30 5.19% 3.67% 4.27% 3.72% 2.47% 2.94% 2.68% 2.45% 2.14% 1.67%
2026/05/31 5.08% 3.92% 3.69% 3.32% 3.11% 2.96% 2.58% 2.54% 2.09% 1.64%
  • godaddy.com
  • wix.com
  • ionos.co.uk
  • shopify.com
  • proton.me
  • fasthosts.co.uk
  • 123-reg.co.uk
  • ebay.co.uk
  • pcspecialist.co.uk
  • google.com

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In May 2026, GoDaddy’s impression share fluctuated, peaking at 7.53% on May 3rd. Wix saw a rise mid-month, reaching 5.93% on May 22nd. Ionos and Shopify experienced steady growth, while Google’s share declined, ending at 1.64%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Software & Technology IT Consulting

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for UK Software & Technology IT Consulting - Last month
  1. 1
    123 Reg™ Domain Names | .co.uk Domains - Only £3.99 https://www.123-reg.co.uk › domain › names

    The UK Domain Experts. Over 3.5M Domains Registered. Business Price Exclude 20% VAT. .co.uk Domains For £3.99! No Commitment. Perfect For Any UK Business! UK's Top Domain Registrar.

  2. 2
    Reverse Image Search API - Free Trial https://www.brightdata.com

    Get serp API key access with our serp scraper, transparent serp API pricing.

  3. 3
    PCSPECIALIST - Top Spec Custom PCs & Laptops Built to Order https://www.pcspecialist.co.uk

    Manufacturer of performance custom computers and laptops. Customise your ideal gaming PC or laptop using our advanced configurator.

  4. 4
    Free Private Email https://www.proton.me

    Free Inbox, No Tracking — Proton Mail is the free email built to protect your digital life. Get free email that’s encrypted, ad-free, and trusted by 100M+ users.

  5. 5
    Squarespace Official Website https://www.squarespace.com

    Create Your Squarespace Site — Squarespace is the all-in-one platform to build a beautiful online presence in no time. Our website...

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In the competitive world of PPC, 123 Reg stands out with its affordable domain pricing, appealing to UK businesses. Bright Data offers a unique reverse image search API, while PCSpecialist focuses on customizable high-performance PCs. Proton Mail emphasizes privacy with its encrypted email service, and Squarespace simplifies online presence creation.

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