UK Software & Technology IT Consulting - PPC Market Share Analysis July 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK IT Consulting category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

IT Consulting – UK

Google AI Overview visibility for Software & Technology IT Consulting UK

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 27.2848176485
72.7151823515
27%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 24
76
24%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 3%
Transactional 6%
Navigational 15%
Seasonal 0%
Local 0%
Problem Solving 20%

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Market Exposure

Share of Clicks for top 10 UK Software & Technology IT Consulting brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
godaddy.com 12.53
pcspecialist.co.uk 5.26
sumup.com 4.66
google.com 3.98
wix.com 3.28
123-reg.co.uk 3.12
squarespace.com 2.79
ionos.co.uk 2.76
names.co.uk 2.71
docusign.com 2.65
others 56.26
  • godaddy.com - 12.53%
  • pcspecialist.co.uk - 5.26%
  • sumup.com - 4.66%
  • google.com - 3.98%
  • wix.com - 3.28%
  • 123-reg.co.uk - 3.12%
  • squarespace.com - 2.79%
  • ionos.co.uk - 2.76%
  • names.co.uk - 2.71%
  • docusign.com - 2.65%
  • others - 56.26%

Copyright © Adthena. All rights reserved.

In the PPC landscape, GoDaddy leads with 12.53% click share, while ‘others’ dominate at 56.26%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 UK Software & Technology IT Consulting brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date godaddy.com fasthosts.co.uk 123-reg.co.uk sumup.com names.co.uk ionos.co.uk wix.com hubspot.com squarespace.com forbes.com
2026/07/01 9.01% 4.63% 2.61% 2.53% 2.39% 5.15% 4.3% 2.31% 3.2% 3.2%
2026/07/02 10.39% 4.53% 3.12% 2.48% 3.7% 5.5% 4.68% 2.8% 3.88% 2.55%
2026/07/03 9.37% 4.61% 3.27% 2.06% 2.83% 5.46% 4.05% 2.69% 4.41% 2.53%
2026/07/04 9.88% 4.83% 2.97% 1.69% 3.12% 5.46% 5.5% 2.7% 3.79% 3.28%
2026/07/05 8.88% 5.44% 4.03% 2.28% 3.71% 5.99% 4.86% 2.18% 4.38% 2.45%
2026/07/06 9.62% 4.98% 3.41% 1.39% 4.17% 5.93% 5.41% 2.13% 4.27% 2.32%
2026/07/07 9.71% 5% 4.92% 2.87% 4.72% 5.2% 5.41% 3.15% 3.63% 2.2%
2026/07/08 9.85% 5.04% 4.65% 4.14% 4.63% 5.38% 4.33% 2.55% 3.69% 1.77%
2026/07/09 11.01% 4.94% 4.6% 3.81% 4.38% 5.02% 6.04% 2.15% 4.67% 2.04%
2026/07/10 9.95% 4.04% 4.66% 2.38% 4.62% 5.73% 6.75% 2.11% 4.43% 2.34%
2026/07/11 10.51% 4.29% 4.38% 2.96% 4.76% 5.7% 5.81% 2.58% 2.65% 2.43%
2026/07/12 9.48% 4.26% 4.33% 2.4% 4.41% 6.24% 5.7% 2.22% 2.56% 3%
2026/07/13 10.4% 3.44% 4.01% 1.39% 3.99% 5.11% 7.45% 1.68% 2.71% 3.27%
2026/07/14 10.14% 3.09% 4.49% 2.19% 4.28% 4.84% 7.55% 1.9% 2.8% 3.11%
2026/07/15 9.68% 3.06% 4.8% 2.26% 5.08% 5.04% 6.89% 1.82% 2.5% 3.34%
2026/07/16 9% 3.75% 5.23% 2.33% 5.39% 6.29% 6.6% 2.92% 1.93% 2.69%
2026/07/17 10.07% 3.82% 3.5% 2.45% 5.03% 5.23% 6.12% 1.75% 1.94% 2.76%
2026/07/18 9.9% 4.14% 2.21% 3.9% 5.11% 6.45% 3.76% 1.24% 2.12% 2.72%
2026/07/19 10% 5.02% 4.14% 1.71% 7.6% 8.04% 4.48% 2.36% 1.51% 1.31%
2026/07/20 10.54% 3.21% 1.65% 2.76% 3.49% 4.14% 6.44% 2.47% 2.38% 2.61%
2026/07/21 10.15% 3.06% 4.46% 2.15% 4.29% 4.79% 7.5% 1.87% 2.77% 3.33%
2026/07/22 9.68% 3.96% 3.74% 1.74% 4.48% 5.2% 6.4% 2.93% 2.05% 2.55%
2026/07/23 9.11% 4.39% 4.49% 2.57% 4.91% 5.37% 5.68% 3.01% 2.47% 2.71%
2026/07/24 9.42% 4.31% 4.29% 3.41% 5.26% 4.69% 5.96% 2.14% 2.3% 2.45%
2026/07/25 9.69% 4.57% 4.17% 1.85% 5.15% 5.99% 5.43% 2.46% 2.37% 2.65%
2026/07/26 9.63% 5.23% 4.14% 2.72% 4.56% 5.38% 6.66% 2.36% 2.12% 2.45%
2026/07/27 9.28% 4.68% 4.07% 1.65% 4.18% 4.27% 6.11% 2.2% 3% 2.64%
2026/07/28 9.38% 5.57% 3.98% 2.79% 3.62% 4.99% 6.58% 2.1% 2.81% 1.93%
2026/07/29 10.57% 8.21% 5.3% 3.02% 5.68% 5.62% 4.34% 2.51% 2.18% 1.15%
2026/07/30 9.84% 8.88% 4.51% 4.55% 5.95% 6.79% 3.33% 1.7% 1.64% 1.28%
2026/07/31 9.07% 7.12% 6.55% 6.19% 5.27% 4.67% 3.04% 2.18% 1.4% 0.82%
  • godaddy.com
  • fasthosts.co.uk
  • 123-reg.co.uk
  • sumup.com
  • names.co.uk
  • ionos.co.uk
  • wix.com
  • hubspot.com
  • squarespace.com
  • forbes.com

Copyright © Adthena. All rights reserved.

In July 2026, GoDaddy’s PPC spend fluctuated, peaking at 11.01% on July 9. FastHosts saw a significant rise, ending at 8.88% on July 30. 123-reg and SumUp experienced moderate increases, while Squarespace and Forbes declined, finishing at 1.40% and 0.82%, respectively.

Market Exposure

Competitor Count for UK Software & Technology IT Consulting

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/07/01 1130
2026/07/02 1195
2026/07/03 1210
2026/07/04 1194
2026/07/05 1177
2026/07/06 1216
2026/07/07 1244
2026/07/08 1171
2026/07/09 1181
2026/07/10 1188
2026/07/11 1149
2026/07/12 1155
2026/07/13 1231
2026/07/14 1231
2026/07/15 1221
2026/07/16 1201
2026/07/17 1113
2026/07/18 1056
2026/07/19 1080
2026/07/20 1060
2026/07/21 1231
2026/07/22 1272
2026/07/23 1289
2026/07/24 1267
2026/07/25 1299
2026/07/26 1347
2026/07/27 1241
2026/07/28 1293
2026/07/29 1059
2026/07/30 1018
2026/07/31 987

Copyright © Adthena. All rights reserved.

July saw a dynamic shift in advertisers, starting at 1,130 and peaking at 1,347 on the 26th. The month concluded with a decline to 987.

Campaign Efficiency

Market Loss & Market Gains for UK Software & Technology IT Consulting

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
google.com 1.31%
microsoft.com 0.87%
bitly.com 0.54%
qr-code-generator.com 0.51%
dell.com 0.42%
papier.com -0.32%
salesforce.com -0.32%
workday.com -0.39%
docusign.com -1.27%
squarespace.com -2.33%

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Google.com surged with a 1.31% click share increase, while Squarespace.com faced a 2.33% decline.

Campaign Efficiency

UK Software & Technology IT Consulting Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date godaddy.com google.com fasthosts.co.uk proton.me pcspecialist.co.uk 123-reg.co.uk ionos.co.uk names.co.uk hp.com wix.com
2026/07/01 7.24% 1.71% 2.7% 3.67% 3.72% 2.04% 4% 1.35% 1.65% 3.07%
2026/07/02 7.97% 1.87% 2.66% 4.29% 2.59% 1.89% 4.15% 2.35% 1.24% 2.97%
2026/07/03 7% 1.86% 2.41% 4.08% 2.85% 2.02% 3.52% 1.59% 1.26% 2.13%
2026/07/04 6.88% 1.35% 2.77% 3.04% 1.86% 1.64% 3.54% 1.74% 2.27% 3%
2026/07/05 6.35% 1.56% 3.12% 3.18% 3.64% 2.06% 4.02% 2.17% 1.97% 2.89%
2026/07/06 6.74% 1.79% 2.7% 4.25% 3.27% 2% 4.25% 2.28% 2.11% 3.19%
2026/07/07 7.1% 1.74% 2.83% 3.62% 1.96% 2.65% 3.69% 2.6% 1.75% 2.98%
2026/07/08 6.96% 2.61% 2.77% 3.35% 2.62% 2.56% 3.67% 2.43% 1.6% 2.86%
2026/07/09 7.87% 0.85% 2.65% 3.15% 3.46% 2.35% 2.97% 2.27% 1.78% 3.06%
2026/07/10 7.55% 1.26% 2.27% 2.83% 2.43% 2.74% 3.9% 2.71% 1.43% 3.93%
2026/07/11 7.68% 1.19% 2.09% 2.78% 2.94% 2.15% 3.73% 2.4% 1.28% 3.06%
2026/07/12 7.27% 1.21% 2.31% 3.14% 2.58% 2.22% 4.59% 2.43% 1.27% 2.99%
2026/07/13 7.79% 2.13% 1.75% 2.88% 2.21% 2.24% 3.42% 1.88% 1.76% 4.09%
2026/07/14 7.33% 1.89% 1.6% 3.81% 4.18% 2.42% 3.25% 1.89% 1.88% 4.09%
2026/07/15 7.82% 1.88% 1.75% 2.58% 2.14% 2.61% 3.9% 2.47% 1.93% 3.84%
2026/07/16 7.28% 2.23% 2.29% 3.71% 2.13% 3.2% 4.8% 2.9% 1.4% 4.02%
2026/07/17 7.76% 2.75% 2.11% 3.24% 2.13% 2.11% 3.5% 2.54% 2.71% 3.41%
2026/07/18 7.27% 3.17% 2.27% 4.28% 2.36% 1.53% 4.92% 2.79% 2.26% 2.78%
2026/07/19 7.7% 2.56% 2.91% 4.15% 1.38% 2.08% 6.11% 4.18% 2.34% 2.74%
2026/07/20 7.53% 3.8% 1.62% 3.35% 1.93% 0.75% 2.95% 1.7% 2.16% 3.29%
2026/07/21 7.33% 1.89% 1.6% 3.81% 4.18% 2.42% 3.25% 1.89% 1.88% 4.09%
2026/07/22 7.27% 1.88% 1.99% 2.61% 2.98% 2.65% 3.91% 2.11% 2.26% 3.51%
2026/07/23 6.7% 1.38% 2.29% 3.02% 3.05% 2.34% 3.71% 2.37% 2.65% 3.51%
2026/07/24 7.42% 1.59% 2.44% 3.61% 2.65% 2.45% 3.52% 2.78% 1.93% 3.39%
2026/07/25 6.86% 2.42% 2.59% 3.13% 2.37% 2.95% 4.11% 2.79% 1.77% 2.85%
2026/07/26 7.27% 1.58% 2.99% 3.36% 2.82% 2.61% 3.71% 2.22% 2.02% 3.5%
2026/07/27 7.54% 2.5% 2.65% 3.36% 2.39% 2.27% 3.47% 1.92% 1.6% 3.77%
2026/07/28 7.83% 1.94% 3.43% 3.52% 2.32% 2.23% 3.18% 1.87% 2% 3.85%
2026/07/29 8.25% 3.58% 4.74% 3.9% 2.74% 2.94% 3.76% 3.14% 1.88% 2.29%
2026/07/30 8.18% 4.37% 5.13% 3.05% 2.54% 2.63% 3.82% 2.95% 2.27% 2.21%
2026/07/31 7.19% 4.36% 3.87% 3.55% 3.37% 3.31% 2.59% 2.57% 2.26% 2.06%
  • godaddy.com
  • google.com
  • fasthosts.co.uk
  • proton.me
  • pcspecialist.co.uk
  • 123-reg.co.uk
  • ionos.co.uk
  • names.co.uk
  • hp.com
  • wix.com

Copyright © Adthena. All rights reserved.

In July 2026, GoDaddy’s impression share fluctuated, peaking at 8.25% on July 29. Google saw a steady rise, ending at 4.36%. FastHosts and Proton showed varied trends, while Ionos peaked mid-month. The month concluded with diverse shifts across domains.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Software & Technology IT Consulting

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for UK Software & Technology IT Consulting - Last month
  1. 1
    123 Reg™ Domain Names | .co.uk Domains - Only £3.99 https://www.123-reg.co.uk › domain › names

    The UK Domain Experts. Over 3.5M Domains Registered. Business Price Exclude 20% VAT. .co.uk Domains For £3.99! No Commitment. Perfect For Any UK Business! UK's Top Domain Registrar.

  2. 2
    Google Slides | Coursera https://www.coursera.org

    Offered by Google Cloud. With Google Slides, you can create and present professional presentations for sales, projects, training modules, Enroll for free

  3. 3
    12 Best Sites to Buy a Domain - We Ranked Them All https://www.forbes.com › web-hosting › compare-service

    Forbes Recommends The Best Tool of 2026 For You To Find, Register & Buy A Domain. Compare And Find The Right Web Hosting Service For Your Website. Save Time And Money! Top Security.

  4. 4
    GoDaddy™ - Official Site https://www.godaddy.com

    Domains, Websites & More — Everything you need to start, run & grow your small business. Let GoDaddy™ help you get started today!

  5. 5
    Free, Private Email https://www.proton.me

    Free Inbox, No Tracking — Proton Mail is the free email built to protect your digital life. Try free secure email that puts you—not advertisers—in charge. Services: Windows, Mac, Android, iOS, Linux.

Copyright © Adthena. All rights reserved.

In the competitive world of PPC advertising, 123 Reg stands out with its enticing offer of .co.uk domains for just £3.99, appealing to UK businesses. Coursera partners with Google Cloud to offer free enrollment in professional presentation courses, while Forbes provides a comprehensive comparison of domain buying sites, emphasizing security and savings. GoDaddy positions itself as a one-stop-shop for small business growth, and Proton Mail champions privacy with its free, secure email service.

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