UK Software & Technology IT Consulting - PPC Market Share Analysis February 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK IT Consulting category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 UK Software & Technology IT Consulting brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain	Share of clicks
amazon.co.uk	13.99
pcspecialist.co.uk	5.45
godaddy.com	4.68
currys.co.uk	3.97
microsoft.com	3.64
ionos.co.uk	2.99
wix.com	2.82
names.co.uk	2.34
dell.com	2.24
hp.com	2.23
others	55.65

Amazon.co.uk leads with 13.99% click share, followed by others at 55.65%. PC Specialist and GoDaddy trail behind, while Microsoft and Currys hold mid-tier positions.

Market Exposure

Share of Spend for the top 10 UK Software & Technology IT Consulting brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month
Date	godaddy.com	wix.com	ionos.co.uk	names.co.uk	top10.com	squarespace.com	fasthosts.co.uk	one.com	comparingwebhosting.com	amazon.co.uk
2025/02/01	5.41%	6.92%	6.56%	4.11%	6.33%	2.87%	4.34%	2.21%	2.56%	1.75%
2025/02/02	5.56%	6.91%	6.1%	3.44%	6.14%	2.42%	4.59%	2.16%	2.77%	1.84%
2025/02/03	5.65%	7.48%	5.72%	4.25%	5.75%	2.48%	4.36%	2.39%	2.57%	2.07%
2025/02/04	6.18%	6.64%	6.14%	4.77%	5.97%	2.59%	4.23%	2.36%	2.4%	1.83%
2025/02/05	5.83%	6.31%	5.87%	4.29%	5.65%	2.54%	4.53%	2.45%	2.21%	2.12%
2025/02/06	5.23%	5.01%	5.94%	4.98%	5.66%	1.92%	4.38%	2.23%	2.05%	3.05%
2025/02/07	5.36%	4.53%	6.93%	5.46%	5.33%	3.32%	5.08%	1.74%	1.75%	2.63%
2025/02/08	6.14%	4.53%	7.79%	4.83%	6.26%	3.65%	4.7%	2.11%	1.95%	2.32%
2025/02/09	6.72%	5.62%	7.2%	4.83%	5.93%	3.68%	5.01%	2.09%	2.15%	2.87%
2025/02/10	6.38%	5.7%	6.22%	4.9%	6.05%	4.2%	6.03%	2.09%	2.58%	2.09%
2025/02/11	5.34%	6.13%	5.1%	4.72%	6.4%	3.85%	6.15%	1.48%	2.46%	2.13%
2025/02/12	5.02%	5.41%	5.86%	4.98%	5.94%	3.6%	5.53%	2.01%	2.35%	2.68%
2025/02/13	6.05%	5.06%	5.74%	5.31%	6.58%	3.26%	5.52%	1.72%	2.87%	2.06%
2025/02/14	5.13%	5.19%	6.12%	4.83%	5.44%	3.27%	6.24%	2.22%	2.54%	2.53%
2025/02/15	5.43%	4.44%	5.95%	4.52%	5.19%	3.24%	5.39%	2.11%	2.49%	3%
2025/02/16	5.66%	5.16%	6.73%	4.91%	4.92%	2.89%	5.92%	2.44%	2.7%	3.11%
2025/02/17	6.28%	4.38%	6.32%	5.67%	4.46%	2.58%	5.96%	2.32%	2.73%	3.03%
2025/02/18	6.6%	4.52%	5.59%	5.33%	4.53%	3.04%	5.45%	2.07%	2.44%	2.19%
2025/02/19	6.65%	5.01%	5.64%	4.77%	3.84%	2.34%	3.69%	2.02%	2.37%	2.88%
2025/02/20	6.45%	5.56%	6.26%	4.79%	4.38%	2.45%	3.13%	2.12%	2.69%	2.7%
2025/02/21	6.95%	4.87%	6.53%	4.98%	3.74%	2.26%	2.68%	2.48%	2.52%	2.89%
2025/02/22	7.37%	6.68%	7.86%	2.4%	4.5%	2.58%	3.4%	2.64%	2.8%	2.71%
2025/02/23	6.6%	6.08%	6.73%	3.16%	4.12%	2%	2.93%	2.71%	2.81%	3.44%
2025/02/24	7.51%	5.89%	6.12%	5.67%	4%	2.25%	2.53%	2.57%	2.77%	3.45%
2025/02/25	7.26%	6.38%	4.45%	4.82%	4.28%	2.77%	2.71%	2.76%	2.6%	2.45%
2025/02/26	6.6%	5.96%	4.83%	4.97%	4.48%	3.14%	2.66%	2.39%	2.83%	2.71%
2025/02/27	7.85%	5.36%	4.91%	3.19%	4.81%	3%	3.01%	2.92%	3.24%	3.48%
2025/02/28	7.7%	5.46%	5.3%	5.05%	4.43%	3.5%	2.86%	2.45%	2.34%	2.21%

In February 2025, GoDaddy’s PPC spend share fluctuated, peaking at 7.85% on the 27th. Wix saw a dip mid-month, while Ionos peaked at 7.86% on the 22nd. Names.co.uk experienced a significant drop on the 22nd. Squarespace and Fasthosts had varied trends, with Amazon.co.uk showing a steady increase towards the end.

Market Exposure

Competitor Count for UK Software & Technology IT Consulting

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month
Date	Competitor Count
2025/02/01	3414
2025/02/02	3556
2025/02/03	3706
2025/02/04	3790
2025/02/05	3719
2025/02/06	3690
2025/02/07	3525
2025/02/08	3357
2025/02/09	3208
2025/02/10	3255
2025/02/11	3519
2025/02/12	3428
2025/02/13	3326
2025/02/14	3381
2025/02/15	3123
2025/02/16	3221
2025/02/17	3285
2025/02/18	3304
2025/02/19	3340
2025/02/20	3437
2025/02/21	3307
2025/02/22	3366
2025/02/23	3263
2025/02/24	3313
2025/02/25	3409
2025/02/26	3400
2025/02/27	3369
2025/02/28	3282

In February 2025, distinct advertisers peaked at 3,790 on the 4th, then gradually declined, ending at 3,282. The month saw fluctuations, with a notable dip mid-month, reflecting dynamic advertiser activity.

Campaign Efficiency

Market Loss & Market Gains for UK Software & Technology IT Consulting

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name	Market Trend
amazon.co.uk	2%
groupon.co.uk	1.1%
cyberpowersystem.co.uk	0.72%
samsung.com	0.47%
lenovo.com	0.46%
top5-websitebuilders.com	-0.48%
fasthosts.co.uk	-0.65%
top10.com	-0.68%
pcspecialist.co.uk	-0.75%
argos.co.uk	-0.91%

Amazon.co.uk surged with a 2.00% click share increase, while argos.co.uk dropped by 0.91%. Groupon.co.uk also rose by 1.10%.

Campaign Efficiency

UK Software & Technology IT Consulting Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	amazon.co.uk	currys.co.uk	hp.com	godaddy.com	pcspecialist.co.uk	ionos.co.uk	microsoft.com	top10.com	backmarket.co.uk	fasthosts.co.uk
2025/02/01	10.03%	2.77%	2.83%	2.57%	1.38%	3.17%	3%	3.45%	2.11%	2.61%
2025/02/02	9.9%	3.19%	2.46%	3.04%	1.25%	2.88%	3.35%	3.32%	2.21%	2.69%
2025/02/03	10.95%	3.74%	2.79%	2.82%	1.07%	2.68%	2.04%	3.1%	1.82%	2.55%
2025/02/04	10.72%	3.35%	2.31%	2.43%	1.5%	2.87%	2.57%	3.26%	2.85%	2.52%
2025/02/05	11.93%	1.46%	2.69%	2.46%	2.29%	2.75%	2.33%	2.99%	2.84%	2.62%
2025/02/06	13.4%	2.71%	2.59%	2.05%	3.28%	2.67%	1.26%	2.88%	3.28%	2.42%
2025/02/07	13.16%	3.17%	2.27%	2.07%	4.15%	3.05%	2.22%	2.71%	2.69%	2.71%
2025/02/08	12.94%	3.18%	2.69%	2.51%	1.3%	3.63%	2.15%	3.27%	2.17%	2.64%
2025/02/09	14.73%	2.6%	2.92%	2.52%	2.37%	3.16%	1.27%	3.13%	2.4%	2.72%
2025/02/10	11.17%	2.08%	3.07%	2.92%	2.85%	2.69%	0.59%	3.3%	2.24%	3.33%
2025/02/11	10.36%	2.24%	2.24%	2.32%	3.56%	2.47%	3.08%	3.66%	2.56%	3.7%
2025/02/12	13.2%	2.01%	2.97%	1.97%	3.54%	2.45%	2.3%	2.99%	2.72%	3.04%
2025/02/13	11.55%	2.56%	2.56%	2.42%	3.79%	2.56%	0.96%	3.61%	2.42%	3.14%
2025/02/14	12.39%	2.65%	2.24%	2.08%	3.92%	2.71%	1.69%	2.84%	2.27%	3.55%
2025/02/15	14.99%	2.86%	2.38%	1.88%	1.62%	2.19%	0.93%	2.38%	3.05%	2.69%
2025/02/16	14.13%	1.9%	2.11%	1.93%	1.76%	2.71%	3.27%	2.38%	2.61%	3.08%
2025/02/17	14.69%	2.51%	2.51%	2.19%	2.25%	2.51%	2.16%	2.2%	3.12%	3.12%
2025/02/18	11.61%	1.5%	2.16%	2.6%	3.88%	2.45%	4.09%	2.43%	2.44%	3.15%
2025/02/19	14.23%	2.72%	2.91%	2.29%	3.17%	2.19%	0.88%	1.8%	2.42%	1.9%
2025/02/20	13.46%	2.21%	3.44%	2.37%	3.15%	2.66%	1.49%	2.21%	1.98%	1.67%
2025/02/21	12.82%	2.24%	3.42%	2.11%	2.19%	2.22%	3.13%	1.54%	1.91%	1.23%
2025/02/22	14.17%	2.17%	2.3%	2.66%	1.61%	3.44%	2.94%	2.19%	2.06%	1.83%
2025/02/23	15.91%	2.86%	4.03%	2.12%	2.35%	2.55%	1.7%	1.83%	2.67%	1.42%
2025/02/24	16.86%	2.35%	3.33%	2.54%	2.29%	2.45%	0.93%	1.87%	1.88%	1.32%
2025/02/25	12.59%	2.32%	3.4%	2.6%	1.85%	1.84%	2.7%	2.09%	1.83%	1.47%
2025/02/26	11.93%	2.39%	3.32%	2.41%	1.56%	1.98%	3.08%	2.23%	2.25%	1.42%
2025/02/27	13.9%	3.42%	3.74%	2.68%	2.09%	1.95%	0.85%	2.32%	2.87%	1.54%
2025/02/28	11.47%	4.12%	3.24%	2.77%	2.57%	2.15%	2.14%	2.13%	1.96%	1.5%

In February 2025, Amazon.co.uk led with fluctuating impressions, peaking mid-month. Currys.co.uk and HP.com showed steady growth, while Microsoft.com had a volatile trend. By month’s end, Amazon maintained dominance, with others trailing.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Software & Technology IT Consulting

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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1
Create your site in 60 mins https://www.fasthosts.co.uk
Get set up in 60 minutes — It doesn’t take a village to build a perfect site. You can go live in less than an hour. Have a...
2
Microsoft® Official Site | Microsoft 365 https://www.microsoft.com › microsoft_365
Compare All Microsoft 365 Products & Choose the Best Plan That's Right For You. Monthly & Annual Subscriptions Available. Choose the Best Plan For Your Needs. Family & Business Plans. Home & Business Plans.
3
Check Domain name availability - Free domain Registration https://www.names.co.uk
Choose your perfect domain and get setup in just a few clicks. Business Price Ex. 20% VAT.
4
.co.uk domains for £0.99 https://www.one.com
.com domains for £0.99 — Build your online presence with one.com - search for available domains and register them.
5
Make a Website for Free https://www.squarespace.com
Squarespace Website Builder — Stand Out With Your Website Designs and Templates. Begin Your Freelancing Journey Today!

In the competitive world of PPC, Fasthosts promises a swift site setup in 60 minutes, while Microsoft 365 offers tailored plans for diverse needs. Names.co.uk and One.com focus on affordable domain registration, and Squarespace highlights creative website design for freelancers.

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UK Software & Technology IT Consulting - PPC Market Share Analysis February 2025

Share of Clicks for top 10 UK Software & Technology IT Consulting brands

Share of Spend for the top 10 UK Software & Technology IT Consulting brands

Competitor Count for UK Software & Technology IT Consulting

Market Loss & Market Gains for UK Software & Technology IT Consulting

UK Software & Technology IT Consulting Share of Impressions

Google Text Ad Copy Insights & Creative Trends for UK Software & Technology IT Consulting

Frequently Asked Questions

Why are these reports useful and how should I use them?

Why these reports are useful

How often is the data updated?

How does Adthena collect this data?

How accurate are these reports?

Does this include mobile, desktop and Google Shopping data?

Who is this report for?

Can I get a custom report for my brand?

What is Ask Arlo?

Customer Success Stories

Get the full picture

See this data specific to your brand performance