Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK IT Consulting category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.
See how often AIOs appear and how search intent is distributed across buying signals.
How often a Google AI overview appears on search terms relevant to this category.
| Frequency | Percentage |
|---|---|
| Frequency | 18.9400921659 |
| 81.0599078341 |
A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.
| Frequency | Percentage |
|---|---|
| Frequency | 28 |
| 72 |
Copyright © Adthena. All rights reserved.
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| godaddy.com | 12.43 |
| google.com | 10.94 |
| pcspecialist.co.uk | 5.33 |
| docusign.com | 5.22 |
| squarespace.com | 4.27 |
| 123-reg.co.uk | 2.7 |
| fasthosts.co.uk | 2.57 |
| ionos.co.uk | 2.51 |
| wix.com | 2.48 |
| microsoft.com | 1.93 |
| others | 49.62 |
Copyright © Adthena. All rights reserved.
In the PPC landscape, GoDaddy leads with 12.43% click share, followed by Google at 10.94%. Others dominate with 49.62%, highlighting diverse competition.
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | fasthosts.co.uk | godaddy.com | top10.com | 123-reg.co.uk | wix.com | ionos.co.uk | names.co.uk | monday.com | squarespace.com | hubspot.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/03/01 | 7.01% | 9.26% | 3.48% | 2.27% | 3.57% | 8.97% | 4.37% | 2.31% | 1.55% | 3.59% |
| 2026/03/02 | 5.55% | 7.78% | 4.68% | 2.9% | 4.25% | 8.51% | 4% | 2.29% | 1.9% | 2.77% |
| 2026/03/03 | 6.04% | 8.45% | 4.72% | 3.68% | 3.66% | 6.08% | 4.63% | 2.56% | 2% | 1.87% |
| 2026/03/04 | 6.56% | 8.14% | 5.67% | 3.51% | 4.18% | 4.44% | 4.24% | 2.51% | 1.62% | 3.07% |
| 2026/03/05 | 6.68% | 8.58% | 4.18% | 3.91% | 4.15% | 5.86% | 4.69% | 2.38% | 1.48% | 1.77% |
| 2026/03/06 | 7.74% | 7.77% | 2.95% | 4.1% | 4.26% | 6.85% | 3.45% | 3.16% | 2.58% | 2.26% |
| 2026/03/07 | 8.93% | 8.46% | 2.73% | 3.42% | 3.46% | 8.06% | 3.86% | 2.9% | 2.24% | 3.2% |
| 2026/03/08 | 9.1% | 8.12% | 3.25% | 2.33% | 3.48% | 7.04% | 3.69% | 2.55% | 2.51% | 2.53% |
| 2026/03/09 | 8.97% | 9.09% | 2.71% | 3.77% | 3.55% | 6.74% | 3.85% | 2.21% | 2.89% | 2.18% |
| 2026/03/10 | 8.28% | 9.54% | 2.67% | 3.93% | 3.83% | 6.33% | 3.65% | 2.26% | 2.76% | 1.54% |
| 2026/03/11 | 7.74% | 9.13% | 3.44% | 3.64% | 2.95% | 7.18% | 3.06% | 3.19% | 2.9% | 1.55% |
| 2026/03/12 | 7.66% | 9.16% | 3.4% | 4.51% | 3.19% | 6.9% | 2.49% | 2.17% | 2.55% | 2.18% |
| 2026/03/13 | 7.97% | 9.77% | 3.12% | 4.83% | 2.95% | 6.81% | 2.66% | 1.92% | 2.31% | 1.4% |
| 2026/03/14 | 10% | 8.52% | 3.23% | 3.9% | 3.2% | 7.3% | 2.31% | 2.1% | 2.55% | 1.19% |
| 2026/03/15 | 8.84% | 7.71% | 3.33% | 4.05% | 3.15% | 6.76% | 2.31% | 2.54% | 2.53% | 2.66% |
| 2026/03/16 | 6.69% | 8.97% | 4.01% | 4.79% | 4.09% | 5.46% | 3.06% | 2.28% | 2.66% | 1.62% |
| 2026/03/17 | 8.04% | 8.91% | 3.75% | 5.12% | 3.8% | 4.32% | 2.83% | 2.91% | 2.63% | 2.15% |
| 2026/03/18 | 7.94% | 8.81% | 3.07% | 5.08% | 3.44% | 4.63% | 2.82% | 2.44% | 2.09% | 2.68% |
| 2026/03/19 | 7.97% | 7.5% | 3.56% | 4.56% | 3.63% | 4.96% | 2.98% | 2.49% | 2.19% | 3.27% |
| 2026/03/20 | 8.65% | 8.67% | 3.14% | 4.58% | 2.68% | 4.64% | 3.09% | 2.32% | 2.4% | 2.1% |
| 2026/03/21 | 9.25% | 9.29% | 2.83% | 4.4% | 2.7% | 4.19% | 2.78% | 2.68% | 2.21% | 1.27% |
| 2026/03/22 | 9.07% | 9.41% | 3% | 3.93% | 3.08% | 4.28% | 2.82% | 2.48% | 1.77% | 2.23% |
| 2026/03/23 | 8.96% | 9.6% | 3.45% | 4.85% | 3.14% | 3.79% | 2.42% | 2.82% | 2.13% | 2.16% |
| 2026/03/24 | 7.97% | 8.83% | 3.72% | 5.07% | 3.77% | 4.28% | 2.81% | 2.88% | 2.61% | 2.13% |
| 2026/03/25 | 10.22% | 8.13% | 2.98% | 3.35% | 1.81% | 6.18% | 3.3% | 3.16% | 2.01% | 3.02% |
| 2026/03/26 | 10.32% | 8.64% | 3.5% | 3.49% | 1.79% | 5.38% | 2.58% | 2.84% | 2.3% | 1.97% |
| 2026/03/27 | 9.23% | 8.53% | 3.18% | 4.38% | 1.88% | 5.25% | 2.62% | 2.22% | 2.56% | 1.72% |
| 2026/03/28 | 7.69% | 8.11% | 3.76% | 4.56% | 2.36% | 5.23% | 3.28% | 2.99% | 2.2% | 3.18% |
| 2026/03/29 | 8.65% | 8.68% | 4.85% | 3.73% | 2.26% | 5.11% | 2.69% | 2.9% | 2.35% | 2.18% |
| 2026/03/30 | 8.6% | 8.64% | 4.54% | 4.23% | 2.77% | 4.57% | 2.67% | 3.03% | 2.54% | 2.25% |
| 2026/03/31 | 8.44% | 8.09% | 4.93% | 4.48% | 3.99% | 3.82% | 2.87% | 2.49% | 2.38% | 0.78% |
Copyright © Adthena. All rights reserved.
In March 2026, Fasthosts.co.uk’s PPC spend share fluctuated, peaking at 10.32% on March 26. Godaddy.com maintained a steady presence, while Top10.com and 123-reg.co.uk showed gradual increases. Ionos.co.uk’s share declined, ending at 3.82%.
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/03/01 | 1177 |
| 2026/03/02 | 1211 |
| 2026/03/03 | 1201 |
| 2026/03/04 | 1169 |
| 2026/03/05 | 1168 |
| 2026/03/06 | 1173 |
| 2026/03/07 | 1160 |
| 2026/03/08 | 1161 |
| 2026/03/09 | 1186 |
| 2026/03/10 | 1126 |
| 2026/03/11 | 1154 |
| 2026/03/12 | 1129 |
| 2026/03/13 | 1140 |
| 2026/03/14 | 1081 |
| 2026/03/15 | 1114 |
| 2026/03/16 | 1183 |
| 2026/03/17 | 1192 |
| 2026/03/18 | 1139 |
| 2026/03/19 | 1160 |
| 2026/03/20 | 1148 |
| 2026/03/21 | 1098 |
| 2026/03/22 | 1159 |
| 2026/03/23 | 1173 |
| 2026/03/24 | 1192 |
| 2026/03/25 | 1079 |
| 2026/03/26 | 1047 |
| 2026/03/27 | 1091 |
| 2026/03/28 | 1061 |
| 2026/03/29 | 1060 |
| 2026/03/30 | 1094 |
| 2026/03/31 | 1064 |
Copyright © Adthena. All rights reserved.
March saw fluctuating advertiser numbers, peaking at 1,211 on March 2nd, then declining to 1,064 by month’s end.
Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.
Copyright © Adthena. All rights reserved.
Microsoft.com and ionos.co.uk saw significant declines, while docusign.com and accenture.com experienced notable click share growth.
Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.
| Date | godaddy.com | fasthosts.co.uk | ionos.co.uk | google.com | pcspecialist.co.uk | 123-reg.co.uk | wix.com | docusign.com | proton.me | hp.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/03/01 | 8.22% | 3.66% | 6.44% | 4.49% | 2.31% | 1.12% | 2.24% | 1.91% | 2% | 0.72% |
| 2026/03/02 | 6.7% | 2.66% | 5.31% | 5.12% | 2.86% | 2% | 2.45% | 2.26% | 1.98% | 0.9% |
| 2026/03/03 | 7.5% | 2.75% | 3.45% | 3.52% | 3.43% | 2.28% | 2.21% | 2% | 2.03% | 1% |
| 2026/03/04 | 7.07% | 3.43% | 2.83% | 4.64% | 1.86% | 2.25% | 2.42% | 2.4% | 1.67% | 1.12% |
| 2026/03/05 | 7.35% | 3.37% | 3.84% | 4.28% | 2.26% | 2.34% | 2.63% | 2.3% | 1.8% | 1.49% |
| 2026/03/06 | 6.99% | 3.62% | 4.37% | 4.35% | 2.99% | 2.33% | 2.74% | 2.31% | 1.64% | 1.75% |
| 2026/03/07 | 7.95% | 4.41% | 5.95% | 4.46% | 2.07% | 2.29% | 2.38% | 1.8% | 1.87% | 1.11% |
| 2026/03/08 | 7.53% | 4.23% | 4.79% | 4.8% | 2.93% | 1.58% | 2.46% | 1.32% | 2.16% | 1.29% |
| 2026/03/09 | 8.08% | 4.06% | 4.38% | 4.38% | 3.07% | 2.31% | 2.62% | 2.21% | 0.28% | 1.63% |
| 2026/03/10 | 8.29% | 3.54% | 4.09% | 4.14% | 4.05% | 2.15% | 2.61% | 2.03% | 1.16% | 1.52% |
| 2026/03/11 | 7.77% | 3.58% | 4.51% | 4.5% | 2.67% | 2.04% | 2.6% | 2.76% | 2.11% | 1.47% |
| 2026/03/12 | 7.65% | 3.74% | 4.33% | 3.06% | 4.35% | 2.81% | 2.55% | 2.33% | 1.58% | 2.12% |
| 2026/03/13 | 8.26% | 4.12% | 4.12% | 4.19% | 3.87% | 2.61% | 2.18% | 1.8% | 1.88% | 2.69% |
| 2026/03/14 | 7.53% | 4.29% | 4.81% | 4.56% | 2.97% | 2.04% | 2.47% | 2.09% | 2.04% | 1.77% |
| 2026/03/15 | 6.43% | 5.56% | 4.77% | 4.19% | 3.61% | 2.66% | 2.23% | 1.89% | 1.8% | 1.83% |
| 2026/03/16 | 7.25% | 3.38% | 3.7% | 4.49% | 3.02% | 2.58% | 2.77% | 2.06% | 1.81% | 2.13% |
| 2026/03/17 | 6.98% | 3.28% | 2.63% | 4.58% | 3.37% | 2.43% | 2.54% | 1.52% | 1.92% | 3.4% |
| 2026/03/18 | 7.04% | 3.72% | 3.11% | 3.62% | 3.42% | 2.67% | 2.54% | 2.02% | 1.38% | 2.69% |
| 2026/03/19 | 6.31% | 3.71% | 3.67% | 3.35% | 3.42% | 2.85% | 2.65% | 1.81% | 1.56% | 1.86% |
| 2026/03/20 | 7.09% | 4.19% | 3.93% | 3.29% | 2.58% | 2.62% | 1.76% | 2.23% | 1.57% | 2.03% |
| 2026/03/21 | 7.91% | 4.42% | 3.45% | 5.21% | 2.57% | 2.31% | 1.63% | 2.21% | 1.83% | 1.84% |
| 2026/03/22 | 9.14% | 4.88% | 3.51% | 4.65% | 2.34% | 2.54% | 2.96% | 1.81% | 1.88% | 1.32% |
| 2026/03/23 | 8.24% | 4% | 3.27% | 3.6% | 4.83% | 2.65% | 2.35% | 2.53% | 1.63% | 2.62% |
| 2026/03/24 | 6.98% | 3.28% | 2.63% | 4.58% | 3.37% | 2.43% | 2.54% | 1.52% | 1.92% | 3.4% |
| 2026/03/25 | 6.87% | 5.18% | 4.2% | 6.04% | 2.91% | 2.49% | 1.31% | 3.21% | 2.67% | 1.83% |
| 2026/03/26 | 7.53% | 5.06% | 3.4% | 4.73% | 3.39% | 2.18% | 1.26% | 3.46% | 1.55% | 1.56% |
| 2026/03/27 | 7.42% | 3.79% | 3.2% | 5.26% | 4.52% | 2.41% | 1.41% | 2.99% | 1.74% | 2.2% |
| 2026/03/28 | 7.15% | 4.28% | 4.15% | 5.68% | 3.59% | 2.42% | 1.93% | 3.09% | 2.15% | 0.99% |
| 2026/03/29 | 7.34% | 4.18% | 3.72% | 5.06% | 3.68% | 1.91% | 1.6% | 3.01% | 2.09% | 1.93% |
| 2026/03/30 | 6.67% | 3.94% | 3.61% | 4.58% | 3.95% | 2.36% | 1.83% | 2.86% | 1.88% | 2.27% |
| 2026/03/31 | 6.85% | 4.09% | 3.72% | 3.01% | 2.94% | 2.84% | 2.68% | 2.6% | 2.25% | 2.09% |
Copyright © Adthena. All rights reserved.
In March 2026, GoDaddy’s impression share fluctuated, peaking at 9.14% on March 22. FastHosts saw a steady rise, ending at 4.09%. Ionos experienced a decline, closing at 3.72%. Google’s share varied, finishing at 3.01%.
Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.
Order Your Domain Today — We're the UK Domain Experts. Over 3.5M Domains Registered. Business Price Exclude 20% VAT.
Everything you need to succeed online. Save big on domains, websites, email & more. Let GoDaddy™ help you get started today! Professional Email. Award-Winning Support.
Speed Up Your eSign & Document Process With PandaDoc®. Get Started for Free Today!
Manufacturer of performance custom computers and laptops. Customise your ideal gaming PC or laptop using our advanced configurator.
Free Inbox, No Tracking — Get free email that’s encrypted, ad-free, and trusted by 100M+ users. Try free secure email that puts...
Copyright © Adthena. All rights reserved.
In the competitive world of PPC advertising, five standout ads capture attention with distinct themes and messaging. 123-reg.co.uk positions itself as the UK domain expert, boasting over 3.5 million domains registered. GoDaddy emphasizes comprehensive online solutions with a focus on savings and support. PandaDoc highlights efficiency in eSign processes with a free start. PCSpecialist offers customizable high-performance PCs and laptops. Proton.me champions privacy with free, encrypted email trusted by over 100 million users. Each ad uniquely appeals to its audience, showcasing expertise, savings, efficiency, customization, and privacy.
Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.
Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.
How to use the UK Software & Technology IT Consulting March 2026 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
Data within the UK Software & Technology IT Consulting March 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.
We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.
On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.
We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
The UK Software & Technology IT Consulting March 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.
Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.
With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.
Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.
Learn more about our data accuracy
Yes. The UK Software & Technology IT Consulting March 2026 Report aggregates data from across both device types and Google Shopping.
The UK Software & Technology IT Consulting March 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
Our search consultants can introduce you to data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the geographies that need monitoring.
Complete the form below to get started.
Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform.
With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date.
The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.
Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.