US Software & Technology ERP - PPC Market Share Analysis May 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US ERP category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

ERP – US

Google AI Overview visibility for Software & Technology ERP US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 48.7117321637
51.2882678363
48%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 24
76
24%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 10%
Transactional 4%
Navigational 11%
Seasonal 0%
Local 0%
Problem Solving 7%

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Market Exposure

Share of Clicks for top 10 US Software & Technology ERP brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
squareup.com 18.68
sap.com 13.21
netsuite.com 10.51
acumatica.com 6.06
ukg.com 5.19
procurify.com 4.13
intuit.com 3.24
ramp.com 2.84
coupa.com 2.21
quickbooks.intuit.com 1.94
others 31.99
  • squareup.com - 18.68%
  • sap.com - 13.21%
  • netsuite.com - 10.51%
  • acumatica.com - 6.06%
  • ukg.com - 5.19%
  • procurify.com - 4.13%
  • intuit.com - 3.24%
  • ramp.com - 2.84%
  • coupa.com - 2.21%
  • quickbooks.intuit.com - 1.94%
  • others - 31.99%

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In the PPC landscape, Squareup.com leads with 18.68% click share, followed by SAP.com at 13.21%. Netsuite.com captures 10.51%, while others collectively hold 31.99%.

Market Exposure

Share of Spend for the top 10 US Software & Technology ERP brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date netsuite.com squareup.com intuit.com acumatica.com sap.com zoho.com procurify.com buildium.com ramp.com infor.com
2026/05/01 20.66% 3.43% 2.57% 12.28% 3.33% 3.94% 4.7% 3.9% 3.62% 2.92%
2026/05/02 24.11% 5.49% 2.62% 10.68% 5.78% 4.19% 3.82% 2.3% 0.54% 3.5%
2026/05/03 20.45% 5.99% 1.88% 11.23% 5.83% 3.73% 4.88% 1.33% 4.27% 3.64%
2026/05/04 17.75% 7.68% 1.61% 10.3% 4.52% 4.7% 5.2% 3.92% 2.97% 2.2%
2026/05/05 19.83% 5.93% 2.76% 11.23% 3.89% 2.96% 2.12% 4.17% 1.26% 2.24%
2026/05/06 20.34% 7.64% 4.65% 10.09% 2.53% 4.42% 3.1% 4.28% 3% 2.02%
2026/05/07 21.21% 2.48% 4.44% 11.12% 3.06% 4.46% 2.58% 4.63% 4.83% 2.23%
2026/05/08 21.45% 3.66% 3.12% 9.59% 3.77% 2.76% 3.97% 5.02% 3.12% 2.46%
2026/05/09 21.38% 4.76% 3.38% 10.71% 4.72% 2.61% 4.62% 2.77% 4.42% 2.61%
2026/05/10 20.64% 4.11% 2.98% 11.26% 6.47% 2.02% 5.17% 3.47% 3.47% 1.95%
2026/05/11 16.9% 8.7% 1.67% 11.33% 3.34% 3.41% 3.29% 3.68% 2.8% 3.02%
2026/05/12 17.2% 11.49% 2.78% 10.39% 2.65% 3.32% 1.39% 3.8% 2.78% 4.17%
2026/05/13 19.4% 8.15% 2.59% 10.18% 2.38% 4.3% 2.32% 4.23% 2.7% 4.27%
2026/05/14 17.76% 7.25% 3.85% 11.03% 2.23% 3.1% 4.09% 4.63% 1.42% 4.38%
2026/05/15 21.39% 3.64% 3.14% 9.59% 3.75% 2.75% 3.95% 4.99% 3.14% 2.47%
2026/05/16 17.53% 9.23% 4.45% 11.63% 4.02% 2.45% 1.86% 2.09% 3.84% 2.86%
2026/05/17 17.28% 9.92% 3.34% 11.92% 4.17% 2.73% 2.47% 2.58% 2.52% 3.01%
2026/05/18 16.35% 10.26% 2.69% 11.59% 2.88% 1.95% 5.44% 3.56% 3.07% 3.9%
2026/05/19 20.46% 6.29% 3.89% 12.36% 2.54% 3.64% 3.69% 4.89% 0.16% 3.41%
2026/05/20 16.87% 12.86% 5.64% 9.31% 2.34% 2.99% 5.47% 3.4% 2.25% 2.95%
2026/05/21 16.49% 11.62% 4.72% 8.31% 3.27% 1.38% 2.58% 3.82% 2.52% 3.91%
2026/05/22 18.17% 9.29% 3.07% 10.16% 3.68% 2.94% 3.55% 4.98% 1.81% 3.57%
2026/05/23 17.94% 11.32% 3.03% 9.59% 3.67% 2.88% 4.22% 2.79% 3.16% 2.13%
2026/05/24 14.67% 5.62% 4.39% 8.05% 3.95% 2.49% 5.58% 3.94% 4.3% 2.02%
2026/05/25 15.19% 3.77% 5.44% 8.07% 4.96% 2.51% 4.65% 2.92% 3.89% 1.94%
2026/05/26 16.58% 7.84% 5.62% 8.53% 3.46% 3.31% 3.82% 2.9% 2.22% 2.03%
2026/05/27 17.24% 8.38% 8.14% 9.07% 3.5% 2.82% 1.63% 3.46% 2.1% 2%
2026/05/28 18.73% 11.51% 8.29% 8.28% 3.39% 2.99% 1.07% 4.29% 0.26% 0.96%
2026/05/29 18.45% 13.59% 7.37% 7.92% 3.78% 3.81% 1.88% 3.73% 1.49% 1.48%
2026/05/30 23.5% 7.39% 11.07% 7.72% 4.73% 2.42% 0.06% 2.48% 3.18% 0.84%
2026/05/31 22.74% 11.31% 9.68% 8.12% 5.36% 2.73% 2.72% 1.84% 1.68% 0.46%
  • netsuite.com
  • squareup.com
  • intuit.com
  • acumatica.com
  • sap.com
  • zoho.com
  • procurify.com
  • buildium.com
  • ramp.com
  • infor.com

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In May 2026, Netsuite’s PPC spend fluctuated, peaking at 24.11% early, then stabilizing around 20%. Squareup saw a mid-month surge, reaching 13.59%. Intuit’s spend increased steadily, ending at 9.68%. Acumatica maintained consistency, while SAP and Zoho experienced minor fluctuations. Procurify’s spend dropped sharply by month’s end. Buildium and Ramp showed varied trends, with Infor’s spend declining significantly.

Market Exposure

Competitor Count for US Software & Technology ERP

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/05/01 446
2026/05/02 427
2026/05/03 437
2026/05/04 455
2026/05/05 461
2026/05/06 435
2026/05/07 462
2026/05/08 457
2026/05/09 426
2026/05/10 442
2026/05/11 491
2026/05/12 481
2026/05/13 457
2026/05/14 484
2026/05/15 457
2026/05/16 492
2026/05/17 501
2026/05/18 489
2026/05/19 486
2026/05/20 471
2026/05/21 482
2026/05/22 477
2026/05/23 474
2026/05/24 502
2026/05/25 560
2026/05/26 576
2026/05/27 542
2026/05/28 536
2026/05/29 534
2026/05/30 527
2026/05/31 530

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May began with 446 advertisers, fluctuating throughout. Mid-month saw a rise, peaking at 576 on May 26. The month concluded with 530 advertisers, reflecting growth.

Campaign Efficiency

Market Loss & Market Gains for US Software & Technology ERP

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
squareup.com 5.04%
intuit.com 1.83%
quickbooks.intuit.com 1.04%
epicor.com 0.78%
freshworks.com 0.26%
procurify.com -0.59%
coupa.com -0.65%
netsuite.com -0.72%
ukg.com -1.27%
acumatica.com -1.54%

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Squareup.com surged with a 5.04% increase, while acumatica.com dropped by 1.54%. Intuit.com gained 1.83%, contrasting with ukg.com’s 1.27% decline.

Campaign Efficiency

US Software & Technology ERP Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date netsuite.com intuit.com acumatica.com sap.com squareup.com quickbooks.intuit.com procurify.com ramp.com zoho.com infor.com
2026/05/01 10.24% 2.77% 10.68% 3.65% 1.64% 3.99% 5.39% 4.86% 3.53% 3.55%
2026/05/02 14.83% 3.25% 9.32% 6.44% 2.36% 2.8% 4.42% 1.42% 3.14% 4.68%
2026/05/03 11.34% 2.15% 9.35% 6.27% 2.27% 1.56% 5.64% 6.4% 3.45% 4.2%
2026/05/04 10.96% 2.7% 8.91% 5.14% 3.01% 1.41% 6.16% 4.51% 3.65% 2.14%
2026/05/05 11.75% 3.74% 10.01% 4.57% 2.32% 2.5% 2.42% 1.82% 2.45% 2.34%
2026/05/06 12.86% 6.23% 10.12% 2.95% 3.19% 0.19% 3.88% 5.13% 4.39% 2.34%
2026/05/07 12.54% 5.13% 9.47% 3.63% 1.22% 1.52% 2.92% 7.44% 3.97% 2.11%
2026/05/08 11.78% 3.23% 8.6% 4% 1.65% 6.89% 4.64% 4.5% 2.69% 2.48%
2026/05/09 13.12% 5.43% 9.52% 5.16% 1.91% 2.59% 5.2% 5.75% 2.1% 2.7%
2026/05/10 12.64% 3.28% 10.35% 6.28% 1.58% 0.08% 5.59% 6.42% 1.61% 2.58%
2026/05/11 10.73% 1.75% 10.75% 3.55% 3.21% 0.62% 3.64% 3.53% 3.23% 3.65%
2026/05/12 11.08% 3.72% 9.82% 2.69% 4.37% 4% 1.67% 4.63% 2.65% 4.76%
2026/05/13 12.11% 3.04% 9.5% 2.67% 3.25% 2.14% 2.95% 4.09% 4.36% 5.33%
2026/05/14 10.99% 5.42% 10.18% 2.42% 2.84% 3.22% 4.72% 1.91% 2.67% 4.78%
2026/05/15 11.78% 3.25% 8.61% 4% 1.65% 6.89% 4.64% 4.49% 2.68% 2.49%
2026/05/16 11.77% 6.25% 11.04% 4.23% 3.74% 2.35% 2.14% 5.95% 2.09% 3.16%
2026/05/17 9.71% 4.26% 10.91% 4.55% 3.81% 7.9% 2.93% 4.13% 2.51% 3.87%
2026/05/18 9.03% 2.65% 10.38% 2.97% 3.91% 5.33% 6.21% 4.79% 1.87% 4.63%
2026/05/19 10.76% 3.91% 12% 2.88% 2.9% 4.76% 4.49% 0.42% 3.14% 4.01%
2026/05/20 10.45% 6.38% 9.83% 2.64% 5.47% 2.65% 6.92% 3.83% 3.07% 4.12%
2026/05/21 11.65% 5.8% 6.84% 3.1% 4.4% 7.92% 2.89% 3.39% 0.91% 4.37%
2026/05/22 11.44% 3.76% 8.65% 4.4% 3.88% 6.64% 4.25% 2.81% 2.5% 4.21%
2026/05/23 10.87% 4.92% 7.74% 4.26% 4.53% 4.75% 5.06% 4.95% 2.75% 2.96%
2026/05/24 10.09% 5.39% 5.27% 3.27% 2.45% 1.62% 6.31% 6.58% 2.49% 2.56%
2026/05/25 8.98% 5.91% 4.69% 4.35% 1.48% 5.82% 4.71% 4.93% 1.52% 2.5%
2026/05/26 10.57% 5.42% 6.72% 3.26% 2.89% 5.38% 4.26% 3.3% 2.72% 2.42%
2026/05/27 10.48% 9.34% 6.73% 3.62% 3.08% 6.07% 1.77% 3.06% 2.31% 2.47%
2026/05/28 11.69% 11.1% 6.72% 3.58% 4.28% 6.39% 1.21% 0.69% 2.35% 1.19%
2026/05/29 13.01% 10.42% 6.18% 4.1% 5.04% 7.05% 2.05% 2.29% 3.08% 1.78%
2026/05/30 19.13% 11.97% 5.07% 3.95% 2.59% 5.46% 0.03% 4.82% 1.26% 0.86%
2026/05/31 17.18% 12.78% 6.53% 5.18% 4.09% 3.45% 3.18% 2.75% 1.73% 0.47%
  • netsuite.com
  • intuit.com
  • acumatica.com
  • sap.com
  • squareup.com
  • quickbooks.intuit.com
  • procurify.com
  • ramp.com
  • zoho.com
  • infor.com

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In May 2026, Netsuite.com led with a significant rise, peaking at 19.13% on May 30. Intuit.com showed steady growth, ending at 12.78%. Acumatica.com fluctuated, closing at 6.53%. Sap.com and Squareup.com had moderate gains, while Quickbooks.intuit.com and Procurify.com saw varied trends. Ramp.com and Zoho.com experienced ups and downs, with Infor.com declining towards month-end.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Software & Technology ERP

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Software & Technology ERP - Last month
  1. 1
    Not Just Another Software - We Are the Solution https://www.netsuite.com

    76% of NetSuite customers experienced increased visibility & control over their business. See why 43,000 companies trust NetSuite®.

  2. 2
    Send Purchase Orders https://quickbooks.intuit.com › purchase › orders

    Create & Send Purchase Orders — Easily Convert Purchase Orders Into Bills Or Invoices, Track Incoming Payments, And More.

  3. 3
    Generate POs in Seconds https://www.ramp.com

    Automated Purchase Orders — Intake requests in seconds, automate approvals, and 3-way match. All in a modern platform.

  4. 4
    Automatically Generate POs https://www.tipalti.com › po-management › software

    Purchase Order Request Program — See How Tipalti's PO Management Software Can Reduce Manual Work And Provide Spend Control.

  5. 5
    Kronos is Now UKG https://www.ukg.com

    HR, Pay & Workforce Management — Workforce management built for your front line. And your bottom line. Match the right people to...

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In the competitive landscape of Google PPC, NetSuite stands out with a compelling promise of increased visibility and control, trusted by 43,000 companies. QuickBooks and Ramp focus on streamlining purchase orders, while Tipalti emphasizes automation and spend control. UKG highlights workforce management, bridging HR and financial efficiency.

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