US Software & Technology ERP - PPC Market Share Analysis November 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US ERP category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

ERP – US

Google AI Overview visibility for Software & Technology ERP US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 35.4353117669
64.5646882331
35%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 23
77
23%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 7%
Transactional 4%
Navigational 11%
Seasonal 0%
Local 0%
Problem Solving 8%

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Market Exposure

Share of Clicks for top 10 US Software & Technology ERP brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
sap.com 16.44
netsuite.com 12.87
squareup.com 6.36
concur.com 4.23
zoho.com 3.64
acumatica.com 3.34
quickbooks.intuit.com 3.13
tipalti.com 2.84
ukg.com 2.53
buildium.com 2.43
others 42.19
  • sap.com - 16.44%
  • netsuite.com - 12.87%
  • squareup.com - 6.36%
  • concur.com - 4.23%
  • zoho.com - 3.64%
  • acumatica.com - 3.34%
  • quickbooks.intuit.com - 3.13%
  • tipalti.com - 2.84%
  • ukg.com - 2.53%
  • buildium.com - 2.43%
  • others - 42.19%

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In the competitive landscape of Google PPC, SAP.com leads with a 16.44% click share, followed by Netsuite.com at 12.87%. Meanwhile, ‘others’ collectively hold a significant 42.19%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 US Software & Technology ERP brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date zoho.com quickbooks.intuit.com netsuite.com acumatica.com sap.com odoo.com squareup.com buildium.com tipalti.com oracle.com
2025/11/01 8.42% 3.26% 19.36% 4.15% 4.37% 2.37% 2.4% 4.51% 6.28% 0.03%
2025/11/02 6.63% 2.34% 18.73% 4.28% 4.19% 2.82% 2.42% 4.53% 7.18% 0.03%
2025/11/03 7.63% 3.31% 19.43% 3.63% 4.85% 2.6% 2.27% 5.46% 3.97% 4.2%
2025/11/04 9.75% 2.67% 19.96% 2.43% 3.66% 1.86% 2.74% 5.19% 2.53% 4.74%
2025/11/05 7.62% 2.53% 19.98% 5.03% 3.36% 3.56% 3.01% 6.28% 3.47% 4.92%
2025/11/06 7.75% 3.87% 17.76% 4.91% 2.36% 3% 1.79% 5.54% 5.11% 6.29%
2025/11/07 6.69% 2.71% 18.92% 4.7% 4.86% 3% 3.2% 3.48% 2.38% 3.13%
2025/11/08 8.1% 4.94% 17.91% 4.99% 3.44% 2.29% 3.08% 5.16% 3.79% 0.02%
2025/11/09 6.56% 3.16% 19.52% 3.95% 4.73% 1.25% 2.98% 5.27% 5.12% 0.07%
2025/11/10 8.17% 3.97% 18.15% 4.25% 4.57% 1.34% 2.74% 2.72% 3.64% 6.67%
2025/11/11 8.08% 3.18% 21.18% 5.5% 4.26% 2.44% 4.46% 3.85% 0.47% 7.59%
2025/11/12 6.53% 3.75% 19.02% 5.14% 4.09% 1.58% 3.72% 4.98% 1.83% 3.78%
2025/11/13 6.85% 3.57% 18.95% 6.23% 3.55% 1.79% 2.63% 5.7% 2.52% 4.02%
2025/11/14 7.53% 4.4% 17.39% 5.52% 3% 1.46% 2.57% 5.37% 4.57% 3.92%
2025/11/15 6.87% 4.85% 19.28% 4.75% 3.73% 0.85% 3% 4.19% 4.94% 0.06%
2025/11/16 7.88% 4.21% 19.33% 6.61% 3.38% 1.5% 3.26% 5.92% 3.95% 0.13%
2025/11/17 5.09% 4.14% 20.84% 6.66% 3.47% 1.83% 2.28% 5.13% 3.13% 6.13%
2025/11/18 7.26% 4.24% 20.57% 6.97% 3.85% 2.42% 2.32% 3.22% 0.86% 5.73%
2025/11/19 7.24% 3.8% 20.27% 7.21% 2.96% 3.16% 2% 5.24% 2.06% 4.39%
2025/11/20 6.25% 4.95% 21.08% 7.92% 3.37% 2.51% 2.36% 5.51% 2.63% 4.28%
2025/11/21 8.23% 4.15% 20.46% 6.96% 3.9% 1.92% 2.4% 6.69% 1.05% 4%
2025/11/22 7.59% 3.46% 22.21% 7.24% 3.3% 1.7% 2.98% 3.53% 0.59% 0.06%
2025/11/23 6.77% 2.87% 23.42% 8.12% 4.79% 3.65% 2.24% 3.77% 0.94% 0.12%
2025/11/24 7.17% 3.5% 20.8% 6.74% 3.48% 2.06% 1.6% 7.2% 0.94% 3.08%
2025/11/25 7.17% 2.92% 20.82% 8.69% 3.47% 3.71% 2.46% 5.02% 0.86% 0.06%
2025/11/26 7.51% 3.91% 10.44% 8.53% 3.82% 4.61% 2.17% 3.26% 1.6% 0.08%
2025/11/27 9.39% 5.1% 0.46% 7.9% 5.34% 6.65% 3.1% 4.56% 1.08% 0.11%
2025/11/28 9.27% 4.71% 7.52% 8% 3.89% 2.35% 1.69% 3.61% 3.15% 0.02%
2025/11/29 7.25% 5.53% 26.64% 6.27% 3.99% 3.13% 1.97% 3.02% 1.98% 0.01%
2025/11/30 9.6% 7.58% 6.93% 6.82% 5.52% 3.49% 3.1% 2.85% 1.74% 0.01%
  • zoho.com
  • quickbooks.intuit.com
  • netsuite.com
  • acumatica.com
  • sap.com
  • odoo.com
  • squareup.com
  • buildium.com
  • tipalti.com
  • oracle.com

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In November 2025, NetSuite dominated PPC spend, peaking mid-month. Zoho and QuickBooks showed fluctuating trends, while Oracle’s spend was minimal. The month concluded with NetSuite leading, despite a late dip.

Market Exposure

Competitor Count for US Software & Technology ERP

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2025/11/01 547
2025/11/02 582
2025/11/03 611
2025/11/04 605
2025/11/05 594
2025/11/06 574
2025/11/07 593
2025/11/08 568
2025/11/09 576
2025/11/10 628
2025/11/11 599
2025/11/12 595
2025/11/13 592
2025/11/14 605
2025/11/15 566
2025/11/16 574
2025/11/17 581
2025/11/18 574
2025/11/19 567
2025/11/20 547
2025/11/21 555
2025/11/22 550
2025/11/23 553
2025/11/24 547
2025/11/25 549
2025/11/26 545
2025/11/27 547
2025/11/28 566
2025/11/29 544
2025/11/30 548

Copyright © Adthena. All rights reserved.

November began with 547 advertisers, peaking at 628 on the 10th. A decline followed, ending the month at 548.

Campaign Efficiency

Market Loss & Market Gains for US Software & Technology ERP

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
acumatica.com 1.39%
intuit.com 1.29%
coupa.com 1.09%
quickbooks.intuit.com 1.03%
sap.com 0.7%
business-software.com -0.52%
rsmus.com -0.53%
oracle.com -0.98%
squareup.com -1.68%
tipalti.com -1.8%

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Acumatica.com leads with a 1.39% click share rise, while Tipalti.com drops by 1.8%. Intuit.com and Coupa.com also see gains, contrasting with Squareup.com’s decline.

Campaign Efficiency

US Software & Technology ERP Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date quickbooks.intuit.com sap.com acumatica.com odoo.com intuit.com zoho.com netsuite.com business-software.com sage.com tipalti.com
2025/11/01 3.66% 5.8% 4.37% 2.93% 0.54% 4.87% 11.63% 5.63% 0.94% 7.68%
2025/11/02 2.61% 4.95% 4.14% 5.01% 1.05% 3.39% 11.15% 5.68% 1.26% 8.2%
2025/11/03 3.07% 6.62% 3.42% 3.84% 0.68% 4.02% 12.39% 3.97% 0.65% 4.96%
2025/11/04 2.44% 5.32% 2.5% 2.9% 1.21% 6.22% 12.92% 6.03% 1.4% 3.84%
2025/11/05 2.26% 4.91% 4.66% 5.25% 1.25% 4.41% 12.62% 5.98% 0.57% 5.02%
2025/11/06 3.99% 3.05% 5.5% 5.69% 1.72% 4.94% 11.68% 4.52% 0.98% 6.41%
2025/11/07 2.72% 6.87% 4.55% 3.71% 2.39% 4.57% 12.53% 3.99% 0.98% 3.32%
2025/11/08 5.73% 4.37% 4.34% 4.33% 1.23% 4.99% 11.33% 5.7% 1.36% 4.46%
2025/11/09 3.3% 5.66% 3.64% 1.53% 0.98% 3.47% 12.84% 4.43% 2.17% 5.63%
2025/11/10 4.37% 6.3% 3.26% 2.56% 0.73% 4.94% 12.14% 3.78% 2.74% 4.66%
2025/11/11 2.21% 5.7% 5.29% 4.33% 1.45% 5.02% 14.38% 4.47% 2.3% 1.22%
2025/11/12 4.39% 5.66% 4.03% 1.93% 1.32% 4.64% 12.7% 4.21% 7.61% 2.97%
2025/11/13 3.77% 5.21% 4.8% 2.36% 1.69% 4.64% 12.22% 3.46% 5.64% 3.77%
2025/11/14 6.53% 3.88% 4.18% 2.32% 1.48% 4.72% 11.01% 3.48% 3.89% 6.12%
2025/11/15 6.29% 4.67% 4.58% 1.12% 2.11% 4.01% 11.45% 3.88% 5.47% 6.3%
2025/11/16 5.47% 4.16% 6.94% 1.69% 2% 4.97% 13.56% 2.96% 5.45% 5.1%
2025/11/17 5.59% 4.23% 5.13% 2.89% 1.43% 4.02% 13.42% 3.17% 5.47% 4.27%
2025/11/18 5.28% 5.26% 6.16% 4.48% 1.61% 4.6% 13.27% 3.8% 5.62% 1.51%
2025/11/19 3.43% 4.24% 6.15% 3.44% 3.36% 4.6% 13.68% 4.4% 2.75% 2.57%
2025/11/20 6.29% 4.81% 7.42% 4.08% 3.36% 3.99% 12.85% 3.47% 2.87% 3.71%
2025/11/21 4.9% 5.18% 6.36% 3.61% 3.49% 5.21% 13.55% 3.45% 1.98% 2.18%
2025/11/22 4.26% 4.47% 6.61% 2.68% 3.6% 5.21% 13.47% 4.38% 2.02% 1.21%
2025/11/23 3.25% 6.51% 6.95% 4.59% 4.06% 3.98% 14.84% 2.97% 2.07% 1.87%
2025/11/24 4.85% 4.54% 4.8% 3.01% 4.26% 4.64% 12.87% 3.69% 0.98% 1.88%
2025/11/25 3.38% 4.41% 6.57% 5.15% 3.73% 4.53% 13.51% 4.35% 1.56% 1.65%
2025/11/26 3.85% 5.09% 7.37% 7.91% 4.3% 4.73% 3.51% 4.42% 2.29% 1.49%
2025/11/27 5.3% 6.55% 5.72% 8.34% 3.37% 5.79% 0.2% 4.2% 3.56% 2.13%
2025/11/28 5.4% 5.01% 7.19% 2.41% 5.14% 5.58% 2.15% 2.04% 2.94% 4.31%
2025/11/29 5.55% 5.33% 6.4% 5.35% 3.41% 4.79% 19.97% 1.67% 1.35% 2.51%
2025/11/30 8.46% 6.5% 5.39% 5.33% 5.23% 4.77% 4.49% 3.33% 1.62% 1.45%
  • quickbooks.intuit.com
  • sap.com
  • acumatica.com
  • odoo.com
  • intuit.com
  • zoho.com
  • netsuite.com
  • business-software.com
  • sage.com
  • tipalti.com

Copyright © Adthena. All rights reserved.

In November 2025, NetSuite dominated with a peak of 19.97% on the 29th. QuickBooks saw a significant rise, ending at 8.46%. Acumatica maintained a steady presence, while Odoo fluctuated, peaking at 8.34%. The month concluded with diverse shifts across domains.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Software & Technology ERP

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Software & Technology ERP - Last month
  1. 1
    Retail Management Software | Made With & For Retailers https://www.epicor.com › retail

    Elevate Your Retail Business With A Robust RMS That Drives Sales & Streamlines Operations. Retail Management Software Made With Retailers, For Retailers.

  2. 2
    NetSuite® Cloud ERP | No More Guesswork | Get Started https://www.netsuite.com

    76% of NetSuite's customers experienced increased visibility & control over their business. Join the 43,000+ companies who trust NetSuite®, a...

  3. 3
    Easy Purchase Order Management https://www.odoo.com

    Get Started for Free Today — Try Odoo Purchase software for free and improve your supply chain + inventory performance. Easily...

  4. 4
    Send Purchase Orders https://quickbooks.intuit.com › purchase › orders

    Create & Send Purchase Orders — Leverage QuickBooks® AI Powered Tools To Increase Accuracy And Minimize Reporting Errors.

  5. 5
    Zoho CRM Software https://www.zoho.com

    Most Trusted CRM Platform — Automate processes to eliminate task repetition and to streamline lead process. Try now. Build...

Copyright © Adthena. All rights reserved.

Epicor’s ad highlights a retail-focused RMS, emphasizing sales and operational efficiency. NetSuite boasts increased business visibility for over 43,000 companies. Odoo offers a free trial to enhance supply chain management. QuickBooks promotes AI-driven purchase order accuracy. Zoho focuses on CRM automation and lead streamlining.

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