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UK Software & Technology ERP - PPC Market Share Analysis May 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK ERP category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

ERP – UK

Google AI Overview visibility for Software & Technology ERP UK

See how often AIOs appear and how search intent is distributed across buying signals.

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AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 36.8124310727
63.1875689273
36%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 22
78
22%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 7%
Transactional 4%
Navigational 15%
Seasonal 0%
Local 0%
Problem Solving 12%

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Market Exposure

Share of Clicks for top 10 UK Software & Technology ERP brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
sap.com 15.95
sage.com 12.67
unit4.com 8.87
acumatica.com 6.86
brightpearl.com 6.71
netsuite.com 5.52
siemens.com 4.38
squareup.com 2.87
concur.co.uk 2.75
ifs.com 2.43
others 30.99
  • sap.com - 15.95%
  • sage.com - 12.67%
  • unit4.com - 8.87%
  • acumatica.com - 6.86%
  • brightpearl.com - 6.71%
  • netsuite.com - 5.52%
  • siemens.com - 4.38%
  • squareup.com - 2.87%
  • concur.co.uk - 2.75%
  • ifs.com - 2.43%
  • others - 30.99%

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In the ERP industry, SAP leads with 15.95% click share, followed by Sage at 12.67%. “Others” collectively hold 30.99%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 UK Software & Technology ERP brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Share of Spend - Last Month
Date sage.com acumatica.com netsuite.com brightpearl.com codestone.com sap.com ifs.com ecisolutions.com cin7.com unit4.com
2026/05/01 10.94% 11.92% 17.43% 11.1% 0.24% 2.94% 1.74% 0.38% 0.97% 12.87%
2026/05/02 20.53% 24% 4.8% 7.14% 0.25% 6.38% 8.93% 0.69% 1.32% 0.16%
2026/05/03 19.89% 24.97% 0.66% 12.47% 0.18% 6.73% 6.61% 2.31% 0.77% 0.14%
2026/05/04 17.67% 18.67% 6.38% 12.82% 0.09% 4.64% 2.65% 2.11% 0.67% 7.86%
2026/05/05 16.2% 15.67% 7.24% 12% 0.09% 3.51% 0.64% 0.58% 0.77% 11.7%
2026/05/06 15.53% 16.89% 12.15% 14.22% 2.81% 2.96% 0.73% 0.85% 1.15% 12.01%
2026/05/07 17.18% 16.44% 19.28% 5.28% 3.7% 2.9% 0.83% 0.13% 1.19% 9.17%
2026/05/08 16.79% 13.3% 19.42% 11.36% 3.95% 3.39% 0.96% 0.29% 1.61% 8.65%
2026/05/09 17.58% 15.05% 18.03% 15.82% 6.38% 4.43% 0.64% 0.63% 1.87% 0.19%
2026/05/10 19.38% 13.64% 15.51% 16.53% 5.29% 5.4% 0.33% 0.27% 2.31% 0.19%
2026/05/11 18.49% 14.56% 15.14% 13.16% 1.6% 2.4% 2.57% 0.53% 1.98% 8.97%
2026/05/12 17.43% 16.89% 14.27% 15.33% 1.58% 2.04% 0.75% 0.77% 0.94% 9.8%
2026/05/13 19.38% 16.08% 12.72% 10.9% 2.81% 1.89% 0.42% 0.92% 1.24% 11.79%
2026/05/14 19.07% 15.79% 12.31% 7.48% 2.58% 2.46% 0.77% 2.29% 2.2% 11.64%
2026/05/15 16.72% 13.28% 19.35% 11.32% 4.03% 3.35% 0.96% 0.28% 1.6% 8.67%
2026/05/16 29.4% 15.94% 11.71% 13.24% 1.21% 3.59% 3.71% 1.26% 2.07% 0.4%
2026/05/17 30.88% 13.9% 12.44% 15.42% 1.11% 3.33% 2.54% 1.11% 2.14% 0.38%
2026/05/18 28.24% 12.98% 12.56% 9.54% 0.82% 1.79% 0.57% 2.01% 2.45% 7.77%
2026/05/19 26.16% 13.26% 16.03% 10.54% 0.7% 1.97% 0.73% 0.72% 2.24% 8.06%
2026/05/20 25.35% 13.36% 15.09% 7.18% 0.81% 1.95% 0.69% 1.32% 2.36% 9.36%
2026/05/21 22.15% 12.72% 11.72% 10.1% 1.15% 1.72% 0.84% 2.09% 2.04% 12.73%
2026/05/22 28.6% 10.98% 12.36% 11.39% 1.32% 2.06% 0.35% 1.15% 1.8% 9.46%
2026/05/23 33.65% 11.48% 12.23% 14.83% 0.94% 2.94% 1.73% 1.51% 2.11% 0.29%
2026/05/24 32.92% 10.35% 12.08% 15.12% 1.13% 3.54% 1.74% 1.1% 2.49% 0.27%
2026/05/25 32.38% 7.55% 11.76% 7.61% 1.49% 2.58% 5.06% 1.32% 1.93% 4.03%
2026/05/26 26.98% 8.07% 12.83% 10.02% 1.75% 3.1% 3.13% 1.49% 1.83% 5.84%
2026/05/27 20.63% 10.71% 15.34% 15.01% 2.92% 2.57% 1.73% 2.16% 1.08% 6.88%
2026/05/28 22.59% 13.31% 14.25% 12.68% 1.18% 3.18% 1.42% 2.69% 1.23% 6.78%
2026/05/29 22.46% 15.22% 16.85% 5.57% 1.34% 2.75% 1.72% 1.6% 1.19% 8.59%
2026/05/30 22.83% 15.56% 16.24% 7.69% 4.08% 3.87% 2.58% 3.15% 0.88% 0.22%
2026/05/31 17.88% 17.21% 15.1% 8.48% 4.75% 4.4% 3.54% 3.36% 0.68% 0.21%
  • sage.com
  • acumatica.com
  • netsuite.com
  • brightpearl.com
  • codestone.com
  • sap.com
  • ifs.com
  • ecisolutions.com
  • cin7.com
  • unit4.com

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Sage.com saw a significant rise mid-month, peaking at 33.65% on May 23. Acumatica.com started strong but declined, ending at 17.21%. Netsuite.com fluctuated, closing at 15.1%. Brightpearl.com had a steady month, finishing at 8.48%. Codestone.com remained low, ending at 4.75%. Sap.com showed gradual growth, closing at 4.4%. Ifs.com had minor fluctuations, ending at 3.54%. Ecisolutions.com saw a slight increase, finishing at 3.36%. Cin7.com experienced a decline, closing at 0.68%. Unit4.com had sporadic activity, ending at 0.21%.

Market Exposure

Competitor Count for UK Software & Technology ERP

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/05/01 258
2026/05/02 246
2026/05/03 268
2026/05/04 287
2026/05/05 294
2026/05/06 286
2026/05/07 295
2026/05/08 305
2026/05/09 293
2026/05/10 303
2026/05/11 349
2026/05/12 359
2026/05/13 357
2026/05/14 377
2026/05/15 305
2026/05/16 362
2026/05/17 367
2026/05/18 371
2026/05/19 362
2026/05/20 347
2026/05/21 346
2026/05/22 346
2026/05/23 343
2026/05/24 345
2026/05/25 363
2026/05/26 372
2026/05/27 353
2026/05/28 362
2026/05/29 357
2026/05/30 345
2026/05/31 347

Copyright © Adthena. All rights reserved.

May began with 258 advertisers, fluctuating throughout the month, peaking at 377 on May 14. The month concluded with 347 advertisers, indicating a steady increase.

Campaign Efficiency

Market Loss & Market Gains for UK Software & Technology ERP

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
sage.com 5.23%
siemens.com 2.3%
squareup.com 1.38%
ecisolutions.com 0.7%
ats-global.com 0.52%
concur.co.uk -1.07%
acumatica.com -1.3%
ifs.org.uk -1.79%
mangogem.com -1.85%
sap.com -2.35%

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Sage.com surged with a 5.23% click share increase, while sap.com dropped by 2.35%. Siemens.com gained 2.3%, contrasting with mangogem.com’s 1.85% decline.

Campaign Efficiency

UK Software & Technology ERP Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date acumatica.com sage.com netsuite.com brightpearl.com sap.com ecisolutions.com codestone.com ifs.com siemens.com unit4.com
2026/05/01 9.52% 7.44% 8.91% 9.52% 5.58% 1.4% 0.21% 3.12% 1.94% 15.26%
2026/05/02 15.05% 11.33% 2.58% 5.58% 13.98% 2.5% 0.2% 10.27% 0% 0.14%
2026/05/03 15.53% 10.31% 0.27% 8.38% 12.52% 3.18% 0.15% 8.52% 1.9% 0.12%
2026/05/04 12.9% 9.97% 3.77% 10.21% 8.47% 3.05% 0.09% 3.06% 1.91% 7.79%
2026/05/05 11.69% 8.67% 4.3% 10.69% 6.57% 1.35% 0.08% 1.92% 1.69% 10.65%
2026/05/06 12.45% 7.97% 6.76% 12.1% 6.09% 2.05% 2.42% 2.23% 2.92% 9.11%
2026/05/07 11.99% 8.98% 10.84% 4.49% 4.31% 0.24% 3.52% 2.75% 2.47% 9.07%
2026/05/08 10.18% 10.98% 11.57% 8.8% 5.58% 1.14% 3.62% 2.04% 1.04% 9.16%
2026/05/09 10.96% 14.06% 10.34% 11.36% 7.17% 1.3% 6.46% 1.27% 0% 0.15%
2026/05/10 10.2% 14.96% 8.76% 11.53% 8.16% 0.81% 5.35% 1.06% 0% 0.15%
2026/05/11 11.08% 12.49% 8.66% 9.36% 3.93% 1.74% 1.87% 2.78% 0.39% 11.05%
2026/05/12 12.27% 13.17% 8.3% 11.4% 3.26% 1.84% 1.59% 0.88% 1.78% 12.64%
2026/05/13 10.46% 13.43% 7.1% 8.17% 2.72% 2.17% 2.4% 1.09% 2.81% 14.15%
2026/05/14 10.06% 11.19% 7.19% 5.76% 2.68% 3.92% 2.32% 1.09% 2% 13.86%
2026/05/15 10.18% 10.98% 11.58% 8.8% 5.56% 1.13% 3.6% 2.04% 1.04% 9.24%
2026/05/16 11.25% 23.25% 7.05% 10.58% 4.68% 2.66% 1.91% 4.83% 1.95% 0.34%
2026/05/17 10.21% 24.68% 7.65% 12.59% 5.02% 2.52% 1.74% 3.28% 1.85% 0.34%
2026/05/18 8.73% 20.83% 7.51% 8.7% 2.31% 3.08% 1.17% 1.04% 2.13% 11.62%
2026/05/19 9.74% 18.95% 9.87% 9.35% 2.34% 1.13% 0.9% 1.24% 2.54% 11.47%
2026/05/20 9.79% 18.56% 9.27% 6.27% 2.25% 2.16% 1.08% 0.9% 3.95% 11.64%
2026/05/21 8.54% 15.97% 7.38% 7.51% 2.11% 2.83% 1.52% 1.03% 3.75% 15.41%
2026/05/22 7.98% 21.53% 7.55% 9.01% 2.77% 2.07% 1.54% 0.74% 3.02% 11.27%
2026/05/23 8.41% 28.18% 7.17% 11.87% 4.92% 2.99% 1.22% 2.63% 2.75% 0.28%
2026/05/24 7.7% 25.93% 6.89% 11.51% 6.43% 2.06% 1.29% 1.96% 2.01% 0.25%
2026/05/25 5.29% 25.36% 7.04% 5.81% 4.13% 2.5% 1.64% 4.63% 2.3% 5.48%
2026/05/26 5.86% 19.16% 7.25% 7% 4.76% 2.73% 2.23% 3.1% 3.22% 7.84%
2026/05/27 7.19% 13.89% 9.35% 11.13% 3.9% 3.56% 2.67% 1.62% 2.81% 9.59%
2026/05/28 8.88% 15.91% 8.72% 9.06% 4.66% 3.57% 1.37% 1.24% 4.07% 9.97%
2026/05/29 10.58% 16.46% 10.54% 4.77% 3.84% 2.22% 1.62% 1.8% 1.92% 13.4%
2026/05/30 11.75% 14.92% 9.53% 6.86% 7.14% 4.59% 4.09% 2.56% 2.27% 0.18%
2026/05/31 12.16% 11.41% 8.58% 7.5% 6.32% 4.92% 4.62% 3.31% 0.34% 0.17%
  • acumatica.com
  • sage.com
  • netsuite.com
  • brightpearl.com
  • sap.com
  • ecisolutions.com
  • codestone.com
  • ifs.com
  • siemens.com
  • unit4.com

Copyright © Adthena. All rights reserved.

In May 2026, Sage.com dominated with a peak impression share of 28.18% on May 23. Acumatica.com saw fluctuations, ending at 12.16%. Netsuite.com and Brightpearl.com showed moderate stability, while Unit4.com had sporadic spikes.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Software & Technology ERP

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Google Text Ad Copy Insights & Creative Trends for UK Software & Technology ERP - Last month
  1. 1
    Inventory ERP System - Retail Operating System https://www.brightpearl.com › erp › inventory

    The #1 Retail Operating System. Your Orders, Inventory, Finances, POS & CRM in one place.

  2. 2
    SAP Concur https://www.concur.co.uk

    Travel, Expense & Invoice Tool — SAP Concur Helps Companies With Their Expense, Travel and Invoice Challenges. The World’s...

  3. 3
    NetSuite® Cloud ERP System - Ideal for 20+ Employees https://www.netsuite.com › uk › erp

    Run your business from anywhere with NetSuite's secure cloud software. Spend less time on admin and more time growing your business with NetSuite ERP.

  4. 4
    Enterprise Resource Management - Simple To Use & Business Ready https://www.sage.com

    Enterprise resource management. More than just great software. A cloud native ERP for small and...

  5. 5
    What is ERP | Benefits to Distribution & Manufacturing | SYSPRO Blog https://eu.syspro.com

    Transform Manufacturing Operations with Syspro Bill of Materials Software. Complete Control Over...

Copyright © Adthena. All rights reserved.

In the competitive landscape of ERP solutions, Brightpearl shines with its all-in-one retail operating system, while SAP Concur addresses expense challenges globally. NetSuite offers cloud flexibility for growing businesses, Sage simplifies enterprise management, and SYSPRO empowers manufacturing operations. Each ad highlights unique strengths, catering to diverse business needs.

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The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

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