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UK Software & Technology ERP - PPC Market Share Analysis August 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK ERP category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

ERP – UK

Google AI Overview visibility for Software & Technology ERP UK

See how often AIOs appear and how search intent is distributed across buying signals.

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AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 34.0337458763
65.9662541237
34%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 10
90
10%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 2%
Transactional 1%
Navigational 31%
Seasonal 0%
Local 0%
Problem Solving 5%

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Market Exposure

Share of Clicks for top 10 UK Software & Technology ERP brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
unit4.com 17.79
sap.com 14.07
siemens.com 8.61
sage.com 6.61
nttdata-solutions.com 5.93
concur.co.uk 5.1
brightpearl.com 4.92
netsuite.com 4.87
squareup.com 3.62
codestone.com 2.78
others 25.7
  • unit4.com - 17.79%
  • sap.com - 14.07%
  • siemens.com - 8.61%
  • sage.com - 6.61%
  • nttdata-solutions.com - 5.93%
  • concur.co.uk - 5.1%
  • brightpearl.com - 4.92%
  • netsuite.com - 4.87%
  • squareup.com - 3.62%
  • codestone.com - 2.78%
  • others - 25.7%

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Unit4 leads with 17.79% click share, followed by SAP at 14.07%. Siemens captures 8.61%, while ‘others’ dominate with 25.70%.

Market Exposure

Share of Spend for the top 10 UK Software & Technology ERP brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Share of Spend - Last Month
Date netsuite.com unit4.com nttdata-solutions.com rsmuk.com brightpearl.com sage.com ifs.com sap.com codestone.com trestria.co.uk
2026/08/01 3.19% 0% 14.29% 0.24% 13.35% 19.96% 0.01% 4.75% 1.08% 2.61%
2026/08/02 0.73% 0% 14.24% 0.14% 15.33% 31.37% 0.04% 5.47% 0.55% 2.12%
2026/08/03 16.88% 3.34% 10.88% 1.04% 7.51% 24.97% 0.01% 4.16% 0.48% 1.68%
2026/08/04 33.12% 3.56% 12.34% 0.39% 1.62% 17.97% 0.01% 6.5% 0.48% 1.41%
2026/08/05 26.63% 2.25% 13.89% 3.36% 3.43% 17.56% 1.77% 4.71% 0.27% 1.37%
2026/08/06 27.65% 2.17% 15.13% 6.31% 5.5% 18.16% 1.13% 3.52% 0.14% 1.79%
2026/08/07 16.47% 5.01% 12.61% 6.59% 3.27% 22.32% 1.13% 3.95% 0.09% 1.06%
2026/08/08 1.15% 0% 26.62% 0.44% 4.58% 30.92% 1.07% 2.62% 0% 2.3%
2026/08/09 0.73% 0% 19.93% 0.25% 12.12% 31.54% 2.37% 1.21% 0% 1.98%
2026/08/10 9.35% 4.97% 16.85% 10.43% 2.88% 18.53% 0.39% 3.65% 0% 2.88%
2026/08/11 21.88% 1.87% 14.85% 6.96% 10.69% 16.49% 1.07% 3.49% 0% 1.19%
2026/08/12 18.49% 2.34% 16.05% 5.79% 4.2% 12.6% 2.35% 4.31% 12.44% 1.48%
2026/08/13 17.62% 1.73% 13.78% 5.56% 5.46% 11.04% 6.8% 2.37% 15% 1.27%
2026/08/14 20.85% 4.02% 11.85% 6.56% 2.28% 13.55% 0.07% 4.89% 11.55% 1.62%
2026/08/15 12.31% 1.78% 16.51% 3.44% 7.7% 17.35% 0.61% 3.66% 12.41% 1.87%
2026/08/16 0.35% 1.88% 14.74% 1.68% 14% 22.29% 2.4% 2.72% 12.88% 2.82%
2026/08/17 16.52% 2.97% 10.47% 7.7% 7.4% 18.62% 4.73% 2.53% 6.48% 1.64%
2026/08/18 19.8% 4.88% 15.44% 8.02% 6.21% 12.42% 3.09% 3.33% 7.03% 1.74%
2026/08/19 27.94% 3.39% 12.7% 7.18% 6.81% 7.74% 1.94% 4.21% 10.19% 1.5%
2026/08/20 26.98% 3.13% 13.52% 7.25% 6.08% 7.58% 2.53% 3.74% 7.24% 1.29%
2026/08/21 19.9% 3.99% 14.11% 6.8% 4.29% 9.89% 1.14% 3.81% 11.02% 1.81%
2026/08/22 15.48% 3.43% 14.27% 0.84% 14.9% 13.04% 3.09% 4.07% 10.91% 1.6%
2026/08/23 6.94% 2.43% 19.49% 1.94% 17.22% 12.69% 1.85% 3.93% 10.55% 2.37%
2026/08/24 12.93% 3.97% 20.3% 7.36% 7.48% 11.99% 0.76% 2.5% 7.65% 1.89%
2026/08/25 22.51% 3.06% 16.34% 3.36% 5.76% 13.89% 0.04% 2.73% 13.21% 1.61%
2026/08/26 27.47% 5.42% 16.18% 5.4% 8.49% 5.83% 1.28% 4.26% 6.16% 1.09%
2026/08/27 21.88% 14.38% 11.19% 2.74% 4.17% 12.78% 5.19% 1.61% 2.21% 1.11%
2026/08/28 24.31% 14.54% 14.62% 4.82% 6.15% 10.62% 2.68% 1.9% 4.6% 0.76%
2026/08/29 22.87% 6.67% 15.15% 0.07% 22.23% 8.75% 3.78% 3.59% 1.11% 1.82%
2026/08/30 20.4% 3.59% 12.44% 1.07% 16.41% 10.63% 3.81% 2.19% 1.97% 1.57%
2026/08/31 27.72% 13.42% 13.36% 9.29% 6.71% 4.37% 4.34% 2.1% 1.82% 0.78%
  • netsuite.com
  • unit4.com
  • nttdata-solutions.com
  • rsmuk.com
  • brightpearl.com
  • sage.com
  • ifs.com
  • sap.com
  • codestone.com
  • trestria.co.uk

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In August 2026, Netsuite’s PPC spend fluctuated, peaking at 33.12% on the 4th. Unit4 saw a late surge, reaching 14.54% on the 28th. NTT Data Solutions maintained steady growth, while RSM UK had a notable spike on the 10th. Brightpearl’s spend peaked at 22.23% on the 29th. Sage’s spend was highest early in the month, with a decline towards the end. IFS and SAP had consistent low spend, while Codestone and Trestria showed minimal fluctuations. The month concluded with Netsuite leading in spend share.

Market Exposure

Competitor Count for UK Software & Technology ERP

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/08/01 199
2026/08/02 198
2026/08/03 209
2026/08/04 212
2026/08/05 211
2026/08/06 198
2026/08/07 191
2026/08/08 179
2026/08/09 186
2026/08/10 193
2026/08/11 194
2026/08/12 205
2026/08/13 208
2026/08/14 202
2026/08/15 173
2026/08/16 180
2026/08/17 167
2026/08/18 157
2026/08/19 158
2026/08/20 149
2026/08/21 142
2026/08/22 136
2026/08/23 135
2026/08/24 139
2026/08/25 157
2026/08/26 177
2026/08/27 189
2026/08/28 190
2026/08/29 180
2026/08/30 185
2026/08/31 198

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August began with 199 advertisers, peaking at 212 on the 4th. A decline followed, reaching a low of 135 on the 23rd. The month concluded with a recovery to 198 advertisers.

Campaign Efficiency

Market Loss & Market Gains for UK Software & Technology ERP

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
unit4.com 8.3%
brightpearl.com 1.33%
netsuite.com 1.27%
codestone.com 0.69%
squareup.com 0.66%
acumatica.com -0.53%
apprentice.io -0.58%
sap.com -1.29%
sage.com -1.3%
siemens.com -7.7%

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Unit4.com surged with an 8.3% increase, while siemens.com faced a significant drop of 7.7%.

Campaign Efficiency

UK Software & Technology ERP Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date unit4.com netsuite.com nttdata-solutions.com brightpearl.com rsmuk.com sage.com codestone.com sap.com trestria.co.uk siemens.com
2026/08/01 0% 2.04% 13.8% 11.13% 0.2% 12.11% 1.19% 5.27% 4.89% 2.16%
2026/08/02 0% 0.27% 13.24% 11.18% 0.13% 19.29% 0.64% 9.03% 3.79% 0.1%
2026/08/03 7.08% 8.9% 10.46% 6.3% 1.21% 13.76% 0.59% 6.98% 3.04% 6.93%
2026/08/04 7.01% 13% 9.86% 0.71% 0.4% 10.79% 0.49% 10.6% 2.56% 12.23%
2026/08/05 4.48% 14.22% 10.43% 3.06% 3.25% 12.18% 0.3% 5.95% 2.49% 5%
2026/08/06 4.75% 14.66% 13.18% 3.79% 5.52% 11.41% 0.19% 4.96% 3.28% 7.42%
2026/08/07 9.55% 9.03% 10.65% 1.78% 4.69% 12.25% 0.12% 4.99% 2.1% 9.6%
2026/08/08 0% 0.39% 18.17% 3.02% 0.39% 14.08% 0% 4.3% 3.1% 0.03%
2026/08/09 0% 0.33% 18.88% 8.21% 0.32% 18.27% 0% 3.7% 4.11% 0.03%
2026/08/10 7.94% 6.71% 12.63% 2.1% 5.52% 12.34% 0% 5.96% 3.91% 7.6%
2026/08/11 3.74% 12.59% 12.79% 6.89% 5.64% 9.44% 0% 5.27% 2.06% 4.44%
2026/08/12 4.36% 10.7% 13.39% 2.81% 3.5% 8.65% 8.91% 6.12% 2.39% 7%
2026/08/13 3.11% 8.81% 12.22% 3.44% 4.25% 8.19% 13.99% 2.43% 2% 6.94%
2026/08/14 7.34% 10.84% 8.56% 1.54% 4.43% 9.72% 11.9% 7.09% 2.45% 9.91%
2026/08/15 3.63% 6.29% 15.04% 5.09% 3.65% 11.49% 14.98% 4.54% 3.11% 5.01%
2026/08/16 3.55% 0.15% 13.15% 7.67% 1.8% 13.79% 11.67% 3.18% 4.32% 4.78%
2026/08/17 5.86% 8.43% 10.44% 5.58% 6% 13.3% 7.16% 3.94% 2.88% 4.86%
2026/08/18 9.4% 9.95% 14.18% 4.26% 6.35% 9.79% 6.36% 3.37% 2.77% 5.24%
2026/08/19 6.58% 13.63% 11.43% 3.71% 5.7% 6.13% 9.43% 5.34% 2.29% 7.43%
2026/08/20 6.08% 13% 14.04% 3.8% 5.72% 7.97% 7.21% 5.37% 2.05% 8.36%
2026/08/21 7.44% 9.81% 12% 3.14% 5.38% 6.77% 8.43% 5.84% 2.64% 8.61%
2026/08/22 6.26% 5.99% 13.39% 8.05% 0.71% 9.76% 8.72% 5.06% 2.46% 2.4%
2026/08/23 3.97% 3.48% 14.54% 10.58% 1.86% 11.59% 9.66% 5.18% 3.28% 0%
2026/08/24 6.76% 6.95% 16.15% 4.33% 5.2% 8.49% 5.08% 2.82% 2.9% 8.76%
2026/08/25 6.09% 10.57% 13.88% 4.08% 2.44% 9.16% 10.91% 5.14% 2.56% 0.98%
2026/08/26 7.73% 12.63% 12.9% 6.7% 3.32% 5.43% 5.91% 5.86% 1.91% 0.03%
2026/08/27 15.79% 11.05% 11.28% 4.56% 2.54% 8.87% 2.78% 2.27% 1.87% 0.05%
2026/08/28 16.29% 12.68% 15.6% 5.91% 4.38% 4.96% 5.7% 3.34% 1.47% 1.56%
2026/08/29 11.89% 14.11% 15.88% 16.4% 0.08% 5.43% 1.25% 6.11% 3.74% 0.12%
2026/08/30 7.72% 11.08% 12.98% 13.32% 0.93% 6.73% 2.03% 3.11% 3.19% 0.1%
2026/08/31 18.55% 15.07% 14.42% 7.69% 5.85% 3.08% 2.48% 2.39% 1.98% 0.13%
  • unit4.com
  • netsuite.com
  • nttdata-solutions.com
  • brightpearl.com
  • rsmuk.com
  • sage.com
  • codestone.com
  • sap.com
  • trestria.co.uk
  • siemens.com

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In August 2026, Unit4’s impression share fluctuated, peaking at 18.55% on the 31st. NetSuite saw a steady rise, ending at 15.07%. NTT Data Solutions maintained consistency, closing at 14.42%. Brightpearl’s share surged to 16.4% on the 29th. RSM UK’s share remained low, finishing at 5.85%. Sage’s share varied, ending at 3.08%. Codestone’s share peaked mid-month, closing at 2.48%. SAP’s share fluctuated, ending at 2.39%. Trestria’s share remained low, closing at 1.98%. Siemens’ share was inconsistent, finishing at 0.13%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Software & Technology ERP

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Google Text Ad Copy Insights & Creative Trends for UK Software & Technology ERP - Last month
  1. 1
    Inventory ERP System https://www.brightpearl.com › erp › inventory

    Retail Operating System — The #1 Retail Operating System. Your Orders, Inventory, Finances, POS & CRM in one place. The...

  2. 2
    SAP Concur https://www.concur.co.uk

    Travel, Expense & Invoice Tool — The All-In-One Solution Where Travel and Expenses Practically Manage Themselves. The World’s Leading Brand for Integrated Travel, Expense, and...

  3. 3
    NetSuite® Cloud ERP | Ideal for 20+ Employees https://www.netsuite.com › uk › erp

    ERP that grows with your business. Start simply and add modules later. Spend less time on admin and more time growing your business with NetSuite ERP. 100...

  4. 4
    Advanced Planning & Scheduling https://www.siemens.com › production › plan-scheduling

    Production Planning & Control — Optimize production efficiency via advanced planning software for schedules and control. Trial Siemens Opcenter APS today and experience...

  5. 5
    What is ERP? Learn with Unit4 - How Does Unit4 ERP Work? https://www.unit4.com › erp › information

    Explore the basics of ERP & see how Unit4 can transform your business operations.

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In the competitive landscape of ERP solutions, Brightpearl shines with its all-in-one retail operating system, while SAP Concur simplifies travel and expense management. NetSuite offers scalable growth, Siemens optimizes production efficiency, and Unit4 educates on ERP fundamentals. Each ad uniquely addresses specific business needs.

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Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

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