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UK Software & Technology ERP - PPC Market Share Analysis April 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK ERP category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

ERP – UK

Google AI Overview visibility for Software & Technology ERP UK

See how often AIOs appear and how search intent is distributed across buying signals.

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AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 26.3784440303
73.6215559697
26%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 21
79
21%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 3%
Transactional 5%
Navigational 23%
Seasonal 0%
Local 0%
Problem Solving 11%

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Market Exposure

Share of Clicks for top 10 UK Software & Technology ERP brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
sap.com 19.59
unit4.com 10.14
sage.com 7.84
brightpearl.com 7.25
acumatica.com 5.03
concur.co.uk 4.54
ifs.com 4.14
netsuite.com 3.34
codestone.com 2.83
mangogem.com 2.21
others 33.09
  • sap.com - 19.59%
  • unit4.com - 10.14%
  • sage.com - 7.84%
  • brightpearl.com - 7.25%
  • acumatica.com - 5.03%
  • concur.co.uk - 4.54%
  • ifs.com - 4.14%
  • netsuite.com - 3.34%
  • codestone.com - 2.83%
  • mangogem.com - 2.21%
  • others - 33.09%

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In the competitive PPC landscape, SAP leads with 19.59% click share, followed by Unit4 at 10.14%. ‘Others’ collectively dominate with 33.09%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 UK Software & Technology ERP brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Share of Spend - Last Month
Date acumatica.com netsuite.com unit4.com sage.com codestone.com sap.com brightpearl.com ifs.com oneadvanced.com workday.com
2026/04/01 11.97% 10.22% 8.9% 12.76% 4.65% 3.27% 23.43% 0.58% 1.08% 3.74%
2026/04/02 10.15% 13.86% 8.54% 12.24% 8.62% 4.1% 18.19% 0.46% 0.01% 2.84%
2026/04/03 8.26% 11.98% 8.82% 14.76% 11.12% 4.18% 15.41% 0.41% 0.01% 3.31%
2026/04/04 7.4% 6.05% 0.12% 17.48% 17.69% 4.82% 18.29% 0.64% 0.01% 3.44%
2026/04/05 12.9% 0.79% 0.11% 17.57% 6.61% 4.89% 26.46% 3.16% 0% 4.41%
2026/04/06 5.94% 6.67% 10.47% 14.15% 4.51% 4.33% 17.89% 2.23% 0% 8.62%
2026/04/07 8.85% 7.03% 11.5% 11.77% 7.89% 3.45% 21.41% 0.94% 0.62% 1.03%
2026/04/08 10.23% 10.95% 9.09% 18.84% 8.08% 2.21% 14.55% 1.98% 2.26% 0.53%
2026/04/09 9.56% 13.4% 9.69% 18.86% 5.94% 2.07% 5.77% 0.67% 3.68% 0.47%
2026/04/10 5.54% 12.37% 11.02% 13.32% 7.14% 2.56% 12.91% 0.26% 4.69% 0.11%
2026/04/11 10.02% 5.04% 0.16% 18.37% 11.14% 6.02% 20.84% 1.67% 0.01% 1.89%
2026/04/12 8.37% 0.53% 0.15% 23.22% 15.72% 5.25% 20.56% 1.01% 0.02% 2.29%
2026/04/13 11.27% 7.25% 13.89% 17.32% 7.85% 2.41% 8.85% 0.61% 2.16% 0.27%
2026/04/14 15.09% 7.17% 15.06% 14.8% 11.58% 2.38% 6.22% 0.75% 0.35% 0.05%
2026/04/15 13.61% 11.41% 14.19% 14.46% 5.58% 2.61% 9.19% 0.79% 1.73% 0.96%
2026/04/16 13.76% 14.43% 11.43% 14.01% 8.5% 2.08% 6.8% 1.09% 0.62% 0.41%
2026/04/17 9.31% 15.53% 15.1% 16.2% 6.02% 2.31% 6.24% 2.2% 5.1% 0.06%
2026/04/18 14.49% 6.24% 0.2% 25.12% 6.33% 4.86% 11.57% 6.37% 0.02% 1.8%
2026/04/19 15.23% 0.62% 0.17% 35.9% 6.14% 4.62% 5.3% 3.51% 0.01% 1.96%
2026/04/20 8.36% 4.9% 13.1% 22.51% 2.72% 3.29% 5.83% 1.18% 14.11% 0.2%
2026/04/21 10.41% 9.31% 15.64% 13.44% 5.24% 2.49% 13.09% 2.55% 1.7% 0.76%
2026/04/22 9.03% 10.31% 17.33% 15.41% 1.86% 2.59% 12.83% 2.98% 0.02% 0.06%
2026/04/23 9.97% 12.8% 17.73% 17.82% 4.09% 3.37% 8.06% 1.11% 3.32% 0.18%
2026/04/24 12.9% 12.49% 16.67% 15.88% 2.62% 3.24% 4.46% 1.41% 4.75% 1.18%
2026/04/25 13.01% 4.87% 0.14% 25.81% 5.34% 3.76% 16.42% 2.78% 0.02% 2.3%
2026/04/26 19.6% 0.5% 0.13% 25.68% 1.14% 4.8% 7.8% 7.75% 0.02% 3.33%
2026/04/27 15.9% 8.49% 10.17% 18.71% 1.97% 3.57% 11.91% 0.89% 1.85% 0.07%
2026/04/28 18.26% 8.86% 12.3% 17.1% 3.54% 2.8% 8.96% 0.92% 4% 0.08%
2026/04/29 22.33% 12.06% 13.35% 9.49% 2.95% 3.08% 6.48% 2.9% 1.72% 0.07%
2026/04/30 19.48% 13.49% 12.38% 10.43% 7.28% 3.73% 3.64% 1.92% 1.52% 0.09%
  • acumatica.com
  • netsuite.com
  • unit4.com
  • sage.com
  • codestone.com
  • sap.com
  • brightpearl.com
  • ifs.com
  • oneadvanced.com
  • workday.com

Copyright © Adthena. All rights reserved.

April saw dynamic shifts in PPC spend. Acumatica’s share peaked at 22.33% on April 29, while Sage led with 35.9% on April 19. Brightpearl started strong but declined, ending at 3.64%. Overall, Sage dominated the month.

Market Exposure

Competitor Count for UK Software & Technology ERP

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/04/01 262
2026/04/02 265
2026/04/03 268
2026/04/04 261
2026/04/05 273
2026/04/06 296
2026/04/07 298
2026/04/08 287
2026/04/09 291
2026/04/10 288
2026/04/11 271
2026/04/12 276
2026/04/13 288
2026/04/14 275
2026/04/15 288
2026/04/16 286
2026/04/17 270
2026/04/18 265
2026/04/19 265
2026/04/20 279
2026/04/21 264
2026/04/22 272
2026/04/23 270
2026/04/24 275
2026/04/25 260
2026/04/26 262
2026/04/27 283
2026/04/28 282
2026/04/29 278
2026/04/30 269

Copyright © Adthena. All rights reserved.

April saw a dynamic shift in advertisers, peaking at 298 on April 7th. The month concluded with a slight dip to 269, reflecting fluctuating engagement.

Campaign Efficiency

Market Loss & Market Gains for UK Software & Technology ERP

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
unit4.com 2.08%
acumatica.com 1.98%
ifs.com 1.59%
oneadvanced.com 1.05%
netstock.com 0.79%
coupa.com -0.84%
ifs.org.uk -1.53%
brightpearl.com -1.64%
concur.co.uk -1.92%
codestone.com -2.4%

Copyright © Adthena. All rights reserved.

In the past month, Unit4.com surged with a 2.08% click share increase, while Codestone.com faced a 2.4% decline.

Campaign Efficiency

UK Software & Technology ERP Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date acumatica.com unit4.com netsuite.com codestone.com sap.com sage.com brightpearl.com ifs.com oneadvanced.com workday.com
2026/04/01 7.35% 10.49% 7.08% 5.03% 6.21% 8.68% 17.6% 1.46% 0.42% 3.85%
2026/04/02 5.94% 10.92% 9.6% 6.5% 6.27% 6.39% 13.5% 1.36% 0.23% 3.38%
2026/04/03 5.21% 11.11% 8.39% 9.19% 6.43% 10.24% 11.48% 1.12% 0.02% 3.88%
2026/04/04 4.75% 0.08% 4.24% 14.65% 8.05% 13.2% 13.41% 1.86% 0.01% 3.64%
2026/04/05 7.9% 0.08% 0.27% 6.9% 8.09% 14% 18.87% 3.96% 0.01% 5.12%
2026/04/06 3.15% 11.59% 3.85% 4.16% 7.22% 9.63% 11.99% 2.48% 0% 9.03%
2026/04/07 4.92% 11.64% 4.58% 6.35% 5.87% 8.21% 15.63% 1.5% 0.95% 1.18%
2026/04/08 6.66% 10.8% 7.76% 7.09% 3.48% 13.3% 12.28% 3.09% 3.05% 0.52%
2026/04/09 6.65% 9.83% 9.56% 5.04% 2.81% 12.82% 4.83% 0.68% 3.71% 0.41%
2026/04/10 4.07% 12.17% 9.64% 5.59% 5.27% 9.65% 9.78% 0.57% 4.68% 0.08%
2026/04/11 7.52% 0.13% 3.38% 9.08% 11.54% 12.17% 15.09% 1.46% 0.01% 2.03%
2026/04/12 6.32% 0.12% 0.2% 11.57% 8.25% 17.33% 15% 2.1% 0.01% 2.28%
2026/04/13 8.34% 13.71% 4.18% 6.18% 4.48% 11.28% 7.78% 0.62% 1.94% 0.27%
2026/04/14 10.44% 14.21% 4.27% 9.13% 4% 10.23% 5.26% 1.29% 0.45% 0.02%
2026/04/15 9.88% 13.01% 7.92% 4.6% 4.09% 9.39% 7.68% 1.8% 2.02% 1%
2026/04/16 9.86% 10.22% 9.51% 7.09% 3.42% 9.68% 6.31% 1.9% 0.83% 0.35%
2026/04/17 7.34% 15.42% 10.11% 4.84% 3.01% 10.42% 6.19% 3.99% 5.85% 0.06%
2026/04/18 10.15% 0.12% 3.84% 4.79% 8.41% 15.15% 9.76% 7.86% 0.01% 1.95%
2026/04/19 9.46% 0.11% 0.22% 5.38% 8.5% 24.06% 6.41% 5.02% 0.01% 1.97%
2026/04/20 5.47% 13.13% 2.31% 2.34% 6.02% 13.76% 5.35% 1.29% 12.01% 0.22%
2026/04/21 7.86% 13.51% 5.98% 4.35% 4.1% 9.13% 11.58% 4.21% 2.6% 0.81%
2026/04/22 6.52% 17.62% 6.7% 2.1% 4.03% 10.11% 10.3% 3.82% 0.02% 0.03%
2026/04/23 8.18% 16.9% 8.42% 3.3% 5.17% 10.94% 7.69% 2.92% 2.66% 0.3%
2026/04/24 9.01% 17.28% 8.01% 2.38% 3.85% 9.71% 3.93% 1.61% 4.64% 1.42%
2026/04/25 9.68% 0.09% 3.05% 4.24% 5.9% 16.95% 14.26% 2.78% 0.02% 4.08%
2026/04/26 13.21% 0.09% 0.19% 1.31% 8.57% 18.32% 7.8% 9.08% 0.02% 3.32%
2026/04/27 10.47% 9.97% 6.03% 1.89% 6.87% 11.56% 10.06% 1.56% 0.97% 0.02%
2026/04/28 12.89% 11.46% 5.62% 3.47% 4.44% 8.92% 7.63% 2.52% 3.03% 0.04%
2026/04/29 14.73% 12.74% 7.4% 2.71% 5.34% 5.6% 7.1% 2.86% 1.8% 0.39%
2026/04/30 14.06% 13.14% 8.01% 5.81% 5.47% 5.32% 3.9% 3.02% 0.93% 0.03%
  • acumatica.com
  • unit4.com
  • netsuite.com
  • codestone.com
  • sap.com
  • sage.com
  • brightpearl.com
  • ifs.com
  • oneadvanced.com
  • workday.com

Copyright © Adthena. All rights reserved.

In April 2026, Acumatica’s impression share fluctuated, peaking at 14.73% on the 29th. Unit4 saw significant highs and lows, ending at 13.14%. NetSuite’s share varied, closing at 8.01%. Codestone’s share dipped mid-month, finishing at 5.81%. SAP’s share was steady, ending at 5.47%. Sage experienced a peak on the 19th, closing at 5.32%. Brightpearl’s share was volatile, ending at 3.9%. IFS had a mid-month peak, closing at 3.02%. OneAdvanced’s share was minimal, ending at 0.93%. Workday’s share was low throughout, closing at 0.03%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Software & Technology ERP

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Google Text Ad Copy Insights & Creative Trends for UK Software & Technology ERP - Last month
  1. 1
    Inventory ERP System https://www.brightpearl.com › erp › inventory

    Automated Inventory Management — The #1 Retail Operating System. Your Orders, Inventory, Finances, POS & CRM in one place. The...

  2. 2
    ERP Support Provider | End-To-End IT Managed Services https://www.codestone.com

    Top 50 Managed Services Provider in the UK. Switch to the #1 ERP Support Partner. Discover how to harness the power of your ERP solutions with 24x7x365 support.

  3. 3
    NetSuite® Cloud ERP System | Ideal for 20+ Employees https://www.netsuite.com › uk › erp

    NetSuite is the best choice for your ERP solution. Get a free product demo. Run your business from...

  4. 4
    ERP System https://www.sage.com

    Take A Product Tour — ERP system. More than just great software. Ensure production flow management on a single platform and optimise the supply chain.

  5. 5
    Enterprise Resource Planning https://www.workday.com

    Watch a Quick Demo — Explore a Single System for Finance, HR, and Planning from Workday®. Watch Our Demo. Agile...

Copyright © Adthena. All rights reserved.

Brightpearl’s ad highlights a unified retail operating system, emphasizing automation. Codestone positions itself as a top UK ERP support provider, offering 24/7 service. NetSuite targets businesses with 20+ employees, promoting a free demo. Sage focuses on production flow and supply chain optimization. Workday showcases a comprehensive finance, HR, and planning system.

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