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UK Software & Technology ERP - PPC Market Share Analysis July 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK ERP category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

ERP – UK

Google AI Overview visibility for Software & Technology ERP UK

See how often AIOs appear and how search intent is distributed across buying signals.

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AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 37.9805233549
62.0194766451
37%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 10
90
10%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 2%
Transactional 1%
Navigational 27%
Seasonal 0%
Local 0%
Problem Solving 5%

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Market Exposure

Share of Clicks for top 10 UK Software & Technology ERP brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
sap.com 20.25
unit4.com 9.04
sage.com 7.16
netsuite.com 5.12
concur.co.uk 4.92
nttdata-solutions.com 4.36
brightpearl.com 4.34
ifs.org.uk 2.43
workday.com 2.39
codestone.com 2.27
others 37.72
  • sap.com - 20.25%
  • unit4.com - 9.04%
  • sage.com - 7.16%
  • netsuite.com - 5.12%
  • concur.co.uk - 4.92%
  • nttdata-solutions.com - 4.36%
  • brightpearl.com - 4.34%
  • ifs.org.uk - 2.43%
  • workday.com - 2.39%
  • codestone.com - 2.27%
  • others - 37.72%

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In the competitive landscape of Google PPC, SAP leads with a 20.25% click share, followed by Unit4 at 9.04%. Sage captures 7.16%, while ‘others’ collectively dominate with 37.72%.

Market Exposure

Share of Spend for the top 10 UK Software & Technology ERP brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Share of Spend - Last Month
Date netsuite.com sage.com nttdata-solutions.com codestone.com unit4.com brightpearl.com sap.com acumatica.com workday.com ifs.com
2026/07/01 14.32% 17.42% 11.22% 0.22% 1.87% 13.2% 4.81% 2.47% 0.53% 3.94%
2026/07/02 14.45% 20.41% 10.95% 0.17% 2.83% 5.39% 4.79% 1.6% 3.67% 6.58%
2026/07/03 25.51% 23.9% 12.16% 0.13% 2.66% 2.04% 3.95% 0.76% 4.66% 0.75%
2026/07/04 5.26% 28.82% 12.24% 0.12% 0.04% 3.42% 6.08% 2.99% 3.86% 0.4%
2026/07/05 0.47% 25.6% 15.35% 0.1% 0.04% 6.82% 4.4% 1.44% 9.18% 5.42%
2026/07/06 19.5% 28.23% 10.98% 0.05% 2.5% 7.09% 3.2% 0.73% 5.65% 2.71%
2026/07/07 23.65% 20.17% 10.36% 0.03% 2.36% 4.04% 4.44% 1.32% 4.31% 2.42%
2026/07/08 17.53% 24.1% 10.24% 1.83% 0.63% 15.72% 3.57% 1.11% 2.51% 1.48%
2026/07/09 23.93% 22.58% 9.27% 4.25% 2.28% 2.72% 3.4% 1.51% 3.64% 2.68%
2026/07/10 26.77% 16.57% 11.5% 5.08% 1.74% 4.23% 4.15% 1.57% 1.08% 1.35%
2026/07/11 8.27% 22.76% 15.91% 6.25% 0% 8.08% 5.23% 1.96% 3.97% 3.87%
2026/07/12 0.24% 24.55% 10.08% 4.64% 0% 15.86% 5.12% 0.89% 5.67% 5.83%
2026/07/13 21.24% 18.33% 12.78% 1.2% 1.97% 1.69% 3.05% 4.11% 2.63% 2.11%
2026/07/14 26.89% 17.11% 9.57% 1.98% 1.58% 2.17% 3.71% 4.15% 3.8% 2.38%
2026/07/15 23.72% 18.87% 11.92% 2.1% 2.05% 4.1% 3.86% 1.14% 5.45% 2.59%
2026/07/16 27.67% 21.01% 11.87% 1.27% 0.98% 2.77% 2.97% 1.74% 3.89% 3.93%
2026/07/17 32.55% 15.45% 13.39% 1.55% 2.5% 2.94% 4.7% 1.7% 2.01% 1.28%
2026/07/18 15.36% 18.05% 11.4% 2.16% 0% 3.69% 3.65% 1.76% 8.78% 5.1%
2026/07/19 0.81% 21.93% 11.92% 6.38% 0% 13.25% 4.51% 1.11% 6.97% 6.56%
2026/07/20 21.62% 18.86% 9.09% 1.92% 3.71% 11.2% 6.17% 1.08% 2.83% 1.35%
2026/07/21 26.85% 17.08% 9.56% 2% 1.58% 2.17% 3.7% 4.15% 3.79% 2.38%
2026/07/22 22.47% 16.71% 8.71% 2.38% 2.4% 7.81% 4.61% 2.26% 4.51% 2%
2026/07/23 20.43% 21.97% 12.07% 1.65% 0.76% 6.53% 3.13% 2.54% 4.18% 2.78%
2026/07/24 21.78% 22.4% 9.07% 2.54% 0.63% 5.59% 2.8% 1.75% 3.7% 4.14%
2026/07/25 25.18% 15.94% 10.96% 2.96% 0.64% 8.58% 3.75% 1.09% 2.95% 1.86%
2026/07/26 20.11% 16.43% 12.73% 4.24% 1.19% 6.94% 3.21% 3.71% 1.34% 3.75%
2026/07/27 23.29% 13.48% 12.14% 4.07% 2.7% 4.35% 3.36% 2.14% 1.41% 1.48%
2026/07/28 19.9% 17.96% 11.31% 4.88% 1.33% 4.45% 4.15% 1.51% 3.5% 3.12%
2026/07/29 24.83% 21.9% 13.3% 3.92% 2.74% 5.2% 2.94% 1.57% 0.12% 0.01%
2026/07/30 18.59% 18.62% 12.07% 11.73% 2.05% 3.42% 5.09% 4.44% 0.19% 0.33%
2026/07/31 17.91% 12.68% 12.05% 8.27% 8.21% 6.86% 6% 2.35% 0.13% 0.02%
  • netsuite.com
  • sage.com
  • nttdata-solutions.com
  • codestone.com
  • unit4.com
  • brightpearl.com
  • sap.com
  • acumatica.com
  • workday.com
  • ifs.com

Copyright © Adthena. All rights reserved.

In July 2026, Netsuite’s PPC spend fluctuated, peaking mid-month. Sage maintained a steady presence, while NTT Data Solutions showed consistent activity. Codestone and Unit4 had modest shares, with Brightpearl and SAP experiencing varied trends. Acumatica, Workday, and IFS had lower, yet dynamic, spend patterns.

Market Exposure

Competitor Count for UK Software & Technology ERP

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/07/01 240
2026/07/02 254
2026/07/03 260
2026/07/04 258
2026/07/05 262
2026/07/06 266
2026/07/07 272
2026/07/08 282
2026/07/09 278
2026/07/10 266
2026/07/11 244
2026/07/12 236
2026/07/13 241
2026/07/14 237
2026/07/15 239
2026/07/16 231
2026/07/17 217
2026/07/18 198
2026/07/19 220
2026/07/20 203
2026/07/21 237
2026/07/22 254
2026/07/23 262
2026/07/24 266
2026/07/25 262
2026/07/26 270
2026/07/27 246
2026/07/28 260
2026/07/29 210
2026/07/30 209
2026/07/31 192

Copyright © Adthena. All rights reserved.

July began with 240 advertisers, peaking at 282 on the 8th. A decline followed, reaching 192 by month’s end.

Campaign Efficiency

Market Loss & Market Gains for UK Software & Technology ERP

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
siemens.com 3.34%
codestone.com 1.42%
unit4.com 1.11%
concur.co.uk 0.72%
oracle.com 0.61%
ifs.org.uk -1.16%
workday.com -1.19%
ifs.com -1.38%
sage.com -1.82%
sap.com -1.91%

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Siemens.com surged with a 3.34% click share increase, while sap.com dropped by 1.91%. Codestone.com and unit4.com also gained, contrasting declines from sage.com and ifs.com.

Campaign Efficiency

UK Software & Technology ERP Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date codestone.com unit4.com nttdata-solutions.com netsuite.com sage.com sap.com brightpearl.com ukg.co.uk eposnow.com workday.com
2026/07/01 0.13% 3.01% 10.41% 8.14% 9.27% 7.69% 8.56% 3.16% 3.11% 3.14%
2026/07/02 0.09% 4.04% 8.79% 6.68% 9.26% 7.83% 5% 2.45% 3.02% 5.4%
2026/07/03 0.08% 4.36% 10.01% 11.45% 13.39% 6.92% 1.4% 3.67% 1.49% 6%
2026/07/04 0.06% 0.01% 9.04% 2.72% 13.25% 9.08% 2.96% 1.42% 3.49% 4.54%
2026/07/05 0.06% 0.01% 12.2% 0.18% 15.9% 6.57% 4.93% 1.77% 0.45% 7.77%
2026/07/06 0.04% 4.69% 10.83% 8.42% 16.95% 6.08% 4.16% 2.05% 1.64% 7.25%
2026/07/07 0.02% 4.1% 8.97% 9.74% 9.06% 6.53% 3.92% 1.34% 2.14% 6.03%
2026/07/08 3.25% 1.34% 9.97% 9.98% 12.83% 6.5% 10.03% 1.09% 0.51% 3.74%
2026/07/09 6.79% 4.18% 9.71% 11.53% 10.1% 5.22% 2.22% 4.38% 0.4% 5.14%
2026/07/10 9.36% 3.08% 9.73% 11.38% 9.28% 6.23% 2.06% 1.61% 1.26% 3%
2026/07/11 9.33% 0% 11.68% 3.2% 11.62% 6.29% 5.78% 1.37% 1.23% 3.66%
2026/07/12 8.74% 0% 10.16% 0.14% 11.61% 8.71% 9.14% 1.75% 1.66% 3.84%
2026/07/13 3.58% 3.14% 11.3% 9.17% 7.52% 4.31% 1.54% 1.54% 1.73% 2.84%
2026/07/14 4.05% 2.54% 8.87% 10.62% 8.25% 5.68% 2.84% 1.66% 3.94% 3.74%
2026/07/15 3.87% 3.73% 11.67% 11.13% 9.77% 6.65% 4.16% 1.57% 0.66% 7.77%
2026/07/16 3.41% 1.77% 11.16% 13.82% 9.22% 5.29% 2.94% 1.35% 4.44% 3.66%
2026/07/17 3.83% 4.37% 14.09% 15.15% 10.76% 7.94% 3.07% 2.28% 0.66% 1.54%
2026/07/18 6.96% 0% 12.09% 4.28% 10.45% 3.89% 3.16% 2.43% 1.79% 5.03%
2026/07/19 8.92% 0% 11.77% 0.34% 10.04% 6.67% 9.63% 2.49% 2.1% 3.13%
2026/07/20 5.03% 5.35% 9.89% 9.66% 10.03% 9.01% 6.03% 3.87% 0.54% 4.83%
2026/07/21 4.05% 2.54% 8.87% 10.62% 8.25% 5.68% 2.84% 1.66% 3.94% 3.74%
2026/07/22 5.03% 4.31% 9.19% 9.05% 9.85% 7.67% 5.27% 1.58% 1.1% 2.8%
2026/07/23 4.89% 1.57% 12.51% 9.06% 11.1% 5.06% 5.11% 1.02% 1.66% 3.77%
2026/07/24 4.81% 1.12% 10.74% 8.78% 12.86% 4.33% 4.86% 1.83% 1.3% 2.69%
2026/07/25 7.18% 0.94% 9.43% 8.69% 7.85% 5.06% 5.23% 1.53% 3.22% 3.21%
2026/07/26 6.89% 1.76% 11.73% 9.35% 7.52% 4.8% 5.1% 2.46% 1.55% 4.55%
2026/07/27 5.99% 4.57% 11.58% 8.2% 6.83% 5.05% 3.73% 1.82% 0.5% 2.49%
2026/07/28 6.26% 2.32% 9.87% 9.39% 6.87% 6.52% 3.07% 0.76% 1.74% 3.09%
2026/07/29 5.52% 4.55% 11.53% 11.94% 9.29% 4.79% 2.98% 1.3% 1.58% 0.31%
2026/07/30 13.83% 3.03% 9.35% 8.73% 9.81% 6.86% 2.26% 0.74% 3.7% 0.42%
2026/07/31 11.5% 11.02% 10.67% 8.31% 7.48% 7.07% 4.59% 1.6% 0.4% 0.21%
  • codestone.com
  • unit4.com
  • nttdata-solutions.com
  • netsuite.com
  • sage.com
  • sap.com
  • brightpearl.com
  • ukg.co.uk
  • eposnow.com
  • workday.com

Copyright © Adthena. All rights reserved.

In July 2026, Codestone’s impression share surged from 0.13% to 11.5%, peaking at 13.83% on July 30. NTT Data Solutions maintained a steady presence, while NetSuite experienced fluctuations, ending at 8.31%. Sage and SAP showed consistent performance, with Sage peaking at 16.95% early in the month.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Software & Technology ERP

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Google Text Ad Copy Insights & Creative Trends for UK Software & Technology ERP - Last month
  1. 1
    Inventory ERP System - Retail Operating System https://www.brightpearl.com › erp › inventory

    The #1 Retail Operating System. Your Orders, Inventory, Finances, POS & CRM in one place. The...

  2. 2
    SAP Concur https://www.concur.co.uk

    Travel, Expense & Invoice Tool — The All-In-One Solution Where Travel and Expenses Practically Manage Themselves. The World’s...

  3. 3
    NetSuite® Cloud ERP | Ideal for 20+ Employees https://www.netsuite.com › uk › erp

    ERP that grows with your business. Start simply and add modules later. Spend less time on admin and more time growing your business with NetSuite ERP. 100...

  4. 4
    Online ERP https://uk.nttdata-solutions.com

    Secure, Reliable Cloud ERP — Overcome ERP challenges and fuel business growth with SAP. Speak to an expert today. Say hello to effortless ERP. GROW with SAP is secure, flexible, and smart. Discover more.

  5. 5
    ERP for Growing Businesses | ERP for Complex Processes https://www.sage.com

    Simplify operations with Sage X3—cloud-based ERP for agile businesses. Discover Sage X3 ERP for manufacturing, inventory, and warehouse management. Fully Automated Process. Purchasing.

Copyright © Adthena. All rights reserved.

In the competitive landscape of ERP solutions, Brightpearl shines as the #1 Retail Operating System, integrating orders, inventory, and CRM seamlessly. SAP Concur simplifies travel and expenses, while NetSuite offers scalable growth for businesses. NTT Data Solutions promotes secure, flexible ERP with SAP, and Sage X3 streamlines operations for agile businesses.

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The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

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