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UK Software & Technology ERP - PPC Market Share Analysis September 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK ERP category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

ERP – UK

Google AI Overview visibility for Software & Technology ERP UK

See how often AIOs appear and how search intent is distributed across buying signals.

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AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 53.1662531017
46.8337468983
53%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 4
96
4%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 1%
Transactional 0%
Navigational 25%
Seasonal 0%
Local 0%
Problem Solving 2%

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Market Exposure

Share of Clicks for top 10 UK Software & Technology ERP brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
sap.com 25.91
unit4.com 17.86
sage.com 9.11
nttdata-solutions.com 6.53
netsuite.com 5.2
brightpearl.com 4.43
squareup.com 2.92
codestone.com 2.56
yoobic.com 2.09
rsmuk.com 1.76
others 21.63
  • sap.com - 25.91%
  • unit4.com - 17.86%
  • sage.com - 9.11%
  • nttdata-solutions.com - 6.53%
  • netsuite.com - 5.2%
  • brightpearl.com - 4.43%
  • squareup.com - 2.92%
  • codestone.com - 2.56%
  • yoobic.com - 2.09%
  • rsmuk.com - 1.76%
  • others - 21.63%

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In the competitive landscape of Google PPC, SAP.com leads with a 25.91% click share, followed by Unit4.com at 17.86%. ‘Others’ collectively hold 21.63%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 UK Software & Technology ERP brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Share of Spend - Last Month
Date netsuite.com sage.com codestone.com nttdata-solutions.com unit4.com rsmuk.com syspro.com sap.com ifs.com brightpearl.com
2026/09/01 24.72% 11.6% 2.15% 9.42% 16.14% 4.42% 0% 1.92% 2.08% 10.46%
2026/09/02 29.3% 9.05% 1.25% 16.04% 12.51% 6.96% 0% 1.82% 1.92% 4.32%
2026/09/03 29.99% 11.93% 0.81% 16.11% 7.29% 1.88% 0% 3.37% 3.05% 7.67%
2026/09/04 28.61% 12.63% 2.62% 14.12% 7.31% 1.63% 0% 4.08% 2.16% 5.2%
2026/09/05 12.04% 13.56% 0.07% 15.8% 1.3% 0.88% 0.08% 5.42% 4.96% 15.64%
2026/09/06 0.4% 21.11% 0.06% 19.04% 0.03% 0.07% 3.92% 4.08% 8.24% 8.55%
2026/09/07 14.01% 25.43% 4.77% 9.36% 6.57% 4.25% 1.1% 4.82% 4.33% 4.39%
2026/09/08 21.79% 26.72% 5.24% 8.97% 4.29% 2.35% 0.23% 3.92% 3.06% 3.6%
2026/09/09 16.52% 25.21% 2.67% 7.92% 7.36% 2.79% 0.23% 5.95% 1.97% 7.3%
2026/09/10 16.35% 19.49% 2.78% 9.42% 7.97% 3.23% 0.04% 5.37% 1.84% 8.58%
2026/09/11 17.97% 23.36% 5.56% 12.12% 9.78% 3.68% 0.33% 3.41% 0.64% 7.1%
2026/09/12 10.83% 22.22% 11.71% 14.8% 6.1% 5.22% 0.3% 3.13% 0.23% 5.62%
2026/09/13 7.81% 24.48% 13.27% 13.46% 2.49% 0.47% 0.1% 3.23% 0.18% 9.76%
2026/09/14 12.41% 33.16% 4.63% 12.22% 8.5% 1.5% 0.2% 3.44% 0.64% 6.76%
2026/09/15 19.75% 21.84% 4.36% 12.31% 7.91% 3.07% 0.12% 4.12% 1.7% 8.62%
2026/09/16 22.69% 9.7% 7.15% 13.11% 11.53% 1.33% 0.24% 4.67% 1.22% 5.9%
2026/09/17 22.61% 6.39% 9.01% 16.33% 9.45% 6.39% 0.01% 3.12% 1.05% 7.04%
2026/09/18 18.28% 13.48% 6.45% 14.02% 5.7% 5.96% 0.1% 3.5% 3.25% 8.11%
2026/09/19 8% 22.95% 5.97% 11.33% 1.36% 1.57% 0.01% 5.89% 3.41% 6.73%
2026/09/20 7.27% 26.93% 6.41% 11.54% 0.99% 0.26% 0.01% 5.81% 5.66% 5.21%
2026/09/21 15.52% 26.93% 3.12% 7.7% 3.87% 3.32% 0.26% 5.23% 0.74% 8.43%
2026/09/22 18.82% 18.67% 4.09% 10.75% 7.56% 4.14% 0.62% 3.76% 1.38% 7.92%
2026/09/23 17.69% 18.31% 4.44% 10.77% 7.07% 8.11% 0.18% 5.3% 0.27% 6.49%
2026/09/24 15.43% 15.35% 0.42% 14.04% 5.4% 5.44% 4.25% 7.21% 0.08% 4.35%
2026/09/25 20.61% 13.83% 0.36% 8.97% 7% 2.18% 7% 6.1% 1.49% 4.3%
2026/09/26 7.73% 20.93% 2.09% 12.05% 1.42% 0.17% 9.91% 8% 0.16% 5.26%
2026/09/27 4.55% 13.35% 2.86% 11.8% 1.31% 0.16% 12.61% 6.16% 0.72% 18.34%
2026/09/28 18.39% 19.51% 5.32% 5.24% 6.73% 4.59% 6.37% 7.02% 0.33% 2.3%
2026/09/29 25.84% 17.3% 2.77% 9.46% 5.23% 4.87% 4.26% 5.9% 0.21% 1.98%
2026/09/30 27.82% 11.02% 9.9% 7.56% 6.13% 6.09% 5.01% 4.21% 0.64% 0.1%
  • netsuite.com
  • sage.com
  • codestone.com
  • nttdata-solutions.com
  • unit4.com
  • rsmuk.com
  • syspro.com
  • sap.com
  • ifs.com
  • brightpearl.com

Copyright © Adthena. All rights reserved.

In September 2026, Netsuite’s PPC spend fluctuated, peaking at 29.99% on the 3rd, then dipping to 0.4% on the 6th. Sage saw a high of 33.16% on the 14th, while Codestone’s spend peaked at 13.27% on the 13th. NTT Data Solutions maintained a steady presence, with a peak of 19.04% on the 6th. Unit4’s spend was highest at 16.14% on the 1st, and RSM UK’s spend peaked at 8.11% on the 23rd. Syspro’s spend was minimal, peaking at 12.61% on the 27th. SAP’s highest spend was 8.0% on the 26th, while IFS peaked at 8.24% on the 6th. Brightpearl’s spend peaked at 18.34% on the 27th. The month concluded with varied spend levels across domains.

Market Exposure

Competitor Count for UK Software & Technology ERP

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/09/01 195
2026/09/02 209
2026/09/03 211
2026/09/04 217
2026/09/05 216
2026/09/06 235
2026/09/07 239
2026/09/08 242
2026/09/09 225
2026/09/10 217
2026/09/11 211
2026/09/12 211
2026/09/13 193
2026/09/14 180
2026/09/15 177
2026/09/16 174
2026/09/17 180
2026/09/18 197
2026/09/19 183
2026/09/20 183
2026/09/21 197
2026/09/22 202
2026/09/23 197
2026/09/24 193
2026/09/25 205
2026/09/26 190
2026/09/27 185
2026/09/28 195
2026/09/29 191
2026/09/30 180

Copyright © Adthena. All rights reserved.

September saw a dynamic shift in advertisers, starting at 195 and peaking at 242 on the 8th. A decline followed, ending the month at 180.

Campaign Efficiency

Market Loss & Market Gains for UK Software & Technology ERP

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
sap.com 4.32%
syspro.com 1.55%
deltek.com 0.86%
rsmuk.com 0.68%
braze.com 0.48%
squareup.com -1.01%
brightpearl.com -1.04%
nttdata-solutions.com -1.43%
sage.com -1.79%
coupa.com -1.83%

Copyright © Adthena. All rights reserved.

SAP.com surged with a 4.32% click share increase, while Coupa.com faced a decline of 1.83%.

Campaign Efficiency

UK Software & Technology ERP Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date netsuite.com unit4.com codestone.com nttdata-solutions.com sage.com syspro.com sap.com rsmuk.com yoobic.com brightpearl.com
2026/09/01 13.72% 21.91% 2.86% 12.51% 6.1% 0% 2.75% 3% 5.81% 10.4%
2026/09/02 14.84% 16.17% 2.07% 15.95% 4.75% 0% 2.85% 5.49% 4.44% 5.4%
2026/09/03 17.09% 12% 1.78% 18.02% 7.09% 0% 5.65% 1.38% 1.39% 9.55%
2026/09/04 16.15% 12.19% 3.31% 16.52% 7.22% 0% 6.76% 1.62% 3.34% 6.85%
2026/09/05 6.04% 2.99% 0.11% 17.33% 8% 0.07% 7.33% 0.62% 6.04% 11.3%
2026/09/06 0.16% 0.03% 0.09% 17.66% 12.21% 3.95% 5.44% 0.07% 3.85% 7.65%
2026/09/07 7.56% 7.71% 5.6% 11.83% 19.77% 3.16% 7.47% 4.01% 1.65% 4.46%
2026/09/08 10.11% 6.33% 4.44% 9.17% 16.89% 0.99% 5.25% 2.31% 3.72% 4.28%
2026/09/09 9.16% 7.56% 3.08% 9.8% 17.33% 1.36% 7.87% 2.28% 3.23% 7.09%
2026/09/10 9.93% 7.98% 2.44% 11.5% 15.71% 0.09% 9.14% 2.66% 2.55% 8.29%
2026/09/11 12.15% 10.45% 5.01% 13.13% 16.43% 0.56% 5.68% 2.79% 4.82% 6.61%
2026/09/12 5.98% 6.45% 10.09% 17.23% 18.38% 1.73% 5.19% 3.8% 4.41% 6.91%
2026/09/13 5% 6.15% 9.38% 15.05% 16.79% 0.55% 5.3% 0.36% 6.29% 9.33%
2026/09/14 9.35% 9.83% 5.04% 13.16% 22.16% 1.27% 6.03% 1.41% 3.86% 8.69%
2026/09/15 13.31% 7.89% 4.47% 14.49% 14.23% 0.86% 6.81% 2.95% 3.13% 8.5%
2026/09/16 12% 10.66% 6.7% 14.01% 5.62% 0.43% 7.11% 1.9% 4.34% 6.31%
2026/09/17 13.02% 9.44% 8% 17.43% 4.29% 0.02% 5.2% 5.39% 2.6% 7.12%
2026/09/18 10.33% 7.13% 6.19% 15.12% 9.37% 0.67% 5.44% 5.37% 3.98% 8.02%
2026/09/19 4% 1.71% 5.28% 12.29% 15.11% 0.03% 8.37% 0.98% 3.49% 7.09%
2026/09/20 2.82% 2.21% 5.74% 11.64% 17.33% 0.05% 7.55% 0.43% 3.56% 5.72%
2026/09/21 6.44% 6.2% 3.15% 8.43% 19.15% 1.57% 7.01% 2.45% 4.43% 8.06%
2026/09/22 10.72% 7.87% 4.55% 11.45% 12.85% 0.73% 6.14% 3.94% 4.39% 7.52%
2026/09/23 10.01% 9.53% 5.51% 11.63% 12.8% 0.53% 7.39% 7.11% 3.73% 6.39%
2026/09/24 7.72% 7.26% 0.61% 11.72% 10.71% 5.24% 10.2% 4.96% 2.32% 4.85%
2026/09/25 9.93% 11.68% 0.49% 8.85% 8.29% 9.68% 8.27% 2.32% 2.06% 3.81%
2026/09/26 3.32% 3.03% 1.97% 11.53% 12.18% 13.56% 9.93% 0.15% 2.44% 4.46%
2026/09/27 1.52% 2.91% 4.64% 10.79% 10.74% 12.99% 7.68% 0.17% 0.01% 11.97%
2026/09/28 8% 11.38% 5.61% 5.82% 13.02% 7.01% 9.79% 4.03% 2.19% 2.81%
2026/09/29 11.93% 8.55% 3.15% 8.26% 10.71% 4.94% 8.21% 4.18% 2.05% 1.78%
2026/09/30 14.71% 11.51% 10.36% 8.09% 8% 6.87% 6.72% 4.89% 1.2% 0.07%
  • netsuite.com
  • unit4.com
  • codestone.com
  • nttdata-solutions.com
  • sage.com
  • syspro.com
  • sap.com
  • rsmuk.com
  • yoobic.com
  • brightpearl.com

Copyright © Adthena. All rights reserved.

In September 2026, NetSuite’s impression share fluctuated, peaking at 17.09% on the 3rd, then dipping to 0.16% on the 6th. By month’s end, it rebounded to 14.71%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Software & Technology ERP

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Google Text Ad Copy Insights & Creative Trends for UK Software & Technology ERP - Last month
  1. 1
    Inventory ERP System https://www.brightpearl.com › erp › inventory

    Retail Operating System — The #1 Retail Operating System. Your Orders, Inventory, Finances, POS & CRM in one place. The...

  2. 2
    Enterprise ERP Software https://www.netsuite.com

    ERP Built for Growth — Spend less time on admin and more time growing your business with NetSuite ERP. Save on IT and additional costs with our all in one true cloud ERP platform. 100% cloud platform. Real-time data.

  3. 3
    ERP Software Systems https://www.sage.com

    Download Fact Sheet — ERP software systems. More than just great software. A cloud native ERP for small and...

  4. 4
    SAP® Official Site https://www.sap.com › sap › solutions

    SAP: Power Your Enterprise — Join The SAP Revolution. See Cutting-edge Solutions To Achieve Operational Excellence. Unleash...

  5. 5
    What is ERP? Learn with Unit4 https://www.unit4.com › erp › information

    How Does Unit4 ERP Work? Explore the basics of ERP & see how Unit4 can transform your business operations.

Copyright © Adthena. All rights reserved.

Brightpearl’s ad highlights a comprehensive retail operating system, integrating orders, inventory, and CRM. NetSuite emphasizes growth with a cloud-based ERP, reducing admin time. Sage offers a cloud-native ERP for small businesses. SAP invites enterprises to join their revolution for operational excellence. Unit4 educates on ERP basics, promising business transformation.

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The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

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