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UK Software & Technology ERP - PPC Market Share Analysis June 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK ERP category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

ERP – UK

Google AI Overview visibility for Software & Technology ERP UK

See how often AIOs appear and how search intent is distributed across buying signals.

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AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 36.0935412744
63.9064587256
36%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 19
81
19%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 7%
Transactional 3%
Navigational 19%
Seasonal 0%
Local 0%
Problem Solving 11%

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Market Exposure

Share of Clicks for top 10 UK Software & Technology ERP brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
sap.com 17.05
unit4.com 13.1
sage.com 8.8
brightpearl.com 7.26
squareup.com 5
concur.co.uk 4.78
netsuite.com 4.21
acumatica.com 3.05
siemens.com 2.3
coupa.com 1.98
others 32.47
  • sap.com - 17.05%
  • unit4.com - 13.1%
  • sage.com - 8.8%
  • brightpearl.com - 7.26%
  • squareup.com - 5%
  • concur.co.uk - 4.78%
  • netsuite.com - 4.21%
  • acumatica.com - 3.05%
  • siemens.com - 2.3%
  • coupa.com - 1.98%
  • others - 32.47%

Copyright © Adthena. All rights reserved.

In the competitive PPC landscape, SAP leads with 17.05% click share, followed by Unit4 at 13.1%. Others collectively dominate with 32.47%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 UK Software & Technology ERP brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Share of Spend - Last Month
Date brightpearl.com netsuite.com sage.com unit4.com sap.com nttdata-solutions.com workday.com ifs.com acumatica.com codestone.com
2026/06/01 10.28% 15.08% 20.56% 14.08% 2.34% 1.67% 0.07% 1.3% 13.57% 0.17%
2026/06/02 8.47% 16.65% 21.56% 12.08% 2.08% 1.48% 0.35% 0.55% 10.9% 3.56%
2026/06/03 13.27% 17.73% 20.83% 6.76% 2.74% 0% 0.17% 1.61% 9.04% 2.83%
2026/06/04 5.31% 17.26% 15.06% 15.08% 2.69% 0.38% 0.06% 0.57% 16.01% 1.46%
2026/06/05 4.87% 4.64% 18% 20.35% 2.87% 2.64% 0.34% 1.04% 17.43% 2.25%
2026/06/06 10.02% 0.54% 30.1% 0.22% 4.45% 3.32% 0.89% 4.31% 18.81% 2.63%
2026/06/07 13.22% 0.53% 24.72% 0.22% 4.69% 3.44% 2.41% 5.95% 16.99% 1.6%
2026/06/08 2.6% 0.42% 20.84% 20.69% 3.59% 2.52% 0.5% 1.36% 16.69% 4.71%
2026/06/09 2.73% 6.37% 24.37% 18.35% 2.67% 2.17% 0.76% 1.93% 13.38% 1.16%
2026/06/10 4.85% 17.18% 19.23% 14.74% 2.35% 1.85% 3.96% 0.53% 10.19% 0.91%
2026/06/11 6.24% 20.98% 18.99% 16.23% 2.27% 1.85% 4.53% 0.56% 1.99% 1.22%
2026/06/12 14.53% 17.89% 16.61% 12.83% 3.25% 1.88% 1.61% 1.98% 1.57% 1.22%
2026/06/13 23.22% 11.53% 26.55% 0.25% 3.25% 2.81% 4.6% 1.46% 1.83% 1.08%
2026/06/14 18.06% 8.01% 29.51% 0.26% 3.79% 3.02% 5.88% 2.11% 1.99% 2.39%
2026/06/15 5.86% 16.06% 22.89% 17.67% 3.61% 2.64% 2.26% 2.55% 1.85% 1.41%
2026/06/16 6.96% 23.34% 20.43% 14.61% 3.61% 2.2% 0.96% 2.03% 1.53% 0.62%
2026/06/17 13.14% 22.65% 14.72% 12.59% 3.82% 2.19% 2.68% 1.51% 0.95% 0.61%
2026/06/18 16.66% 21.06% 11.69% 11.96% 3.71% 2.68% 2.01% 0.97% 2.14% 1.68%
2026/06/19 14.93% 22.2% 18.72% 7.83% 4.63% 2.66% 1.73% 0.69% 1.12% 2.88%
2026/06/20 22.74% 15.45% 19.77% 0.24% 5.91% 3.52% 4.26% 0.45% 1.1% 2.83%
2026/06/21 27.19% 11.03% 17.78% 0.26% 4.54% 2.65% 2.34% 2.16% 1.29% 3.51%
2026/06/22 26.79% 13.19% 19.46% 7.45% 4.01% 3.21% 1.45% 1.21% 1% 0.73%
2026/06/23 26.08% 17.85% 15.85% 8.35% 3.79% 2.86% 0.6% 1.23% 0.75% 1.35%
2026/06/24 20.25% 16.1% 21.84% 8.64% 4.31% 4.04% 0.96% 1.06% 0.72% 1.96%
2026/06/25 23.56% 25.62% 15.02% 5.47% 3.96% 2.6% 0.64% 1.05% 0.85% 1.78%
2026/06/26 20.67% 22.1% 14.6% 6.1% 5.09% 2.56% 1.41% 1.25% 1% 0.6%
2026/06/27 32.28% 4.13% 18.44% 0.08% 5.93% 3.16% 6.19% 0.31% 1.06% 1.62%
2026/06/28 33.24% 0.67% 20.91% 0.08% 5% 4.89% 3.32% 0.61% 0.73% 1.6%
2026/06/29 27.52% 11.65% 18.85% 8.29% 3.19% 2.99% 0.72% 1.14% 0.74% 2.52%
2026/06/30 23.38% 21.54% 19.97% 4.04% 4.03% 2.98% 1.34% 1.16% 0.88% 0.45%
  • brightpearl.com
  • netsuite.com
  • sage.com
  • unit4.com
  • sap.com
  • nttdata-solutions.com
  • workday.com
  • ifs.com
  • acumatica.com
  • codestone.com

Copyright © Adthena. All rights reserved.

In June 2026, Brightpearl’s PPC spend surged, peaking at 33.24 on the 28th. Netsuite fluctuated, ending strong at 21.54. Sage maintained stability, while Unit4 saw erratic shifts. SAP and NTT Data Solutions showed modest growth. Workday and IFS had minimal impact, whereas Acumatica and Codestone experienced varied trends.

Market Exposure

Competitor Count for UK Software & Technology ERP

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/06/01 374
2026/06/02 363
2026/06/03 353
2026/06/04 363
2026/06/05 363
2026/06/06 352
2026/06/07 341
2026/06/08 364
2026/06/09 361
2026/06/10 356
2026/06/11 358
2026/06/12 365
2026/06/13 338
2026/06/14 341
2026/06/15 345
2026/06/16 322
2026/06/17 319
2026/06/18 314
2026/06/19 299
2026/06/20 290
2026/06/21 288
2026/06/22 282
2026/06/23 259
2026/06/24 254
2026/06/25 258
2026/06/26 241
2026/06/27 234
2026/06/28 230
2026/06/29 247
2026/06/30 238

Copyright © Adthena. All rights reserved.

June began with 374 advertisers, gradually declining to 238 by month’s end. The decrease was steady, reflecting a significant reduction in distinct advertisers over the month.

Campaign Efficiency

Market Loss & Market Gains for UK Software & Technology ERP

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
sap.com 6.59%
brightpearl.com 4.85%
concur.co.uk 3.09%
odoo.com 0.94%
netsuite.com 0.85%
unit4.com -2.49%
sage.com -2.87%
siemens.com -3.01%
squareup.com -3.4%
acumatica.com -3.47%

Copyright © Adthena. All rights reserved.

SAP.com surged with a 6.59% click share increase, while Acumatica.com dropped by 3.47%. Brightpearl.com and Concur.co.uk also saw positive gains, contrasting with declines for Squareup.com and Siemens.com.

Campaign Efficiency

UK Software & Technology ERP Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date brightpearl.com netsuite.com sage.com nttdata-solutions.com sap.com unit4.com workday.com ecisolutions.com codestone.com acumatica.com
2026/06/01 8.32% 8.46% 13.02% 2.57% 3% 17.43% 0.2% 3.3% 0.18% 9.19%
2026/06/02 7.75% 8.12% 11.95% 2.94% 3.02% 15.84% 0.55% 2.39% 3.44% 8.16%
2026/06/03 10.89% 9.33% 13.44% 0% 4.02% 9.39% 0.25% 3.7% 2.57% 7%
2026/06/04 4.27% 8.7% 9.38% 1.28% 3.28% 18.63% 0.12% 2.51% 1.71% 10.79%
2026/06/05 4.08% 2.48% 10.75% 4.99% 3.37% 21.18% 0.68% 3.27% 2.06% 10.76%
2026/06/06 7.37% 0.22% 18.2% 6.87% 6.44% 0.19% 0.8% 4.27% 2.78% 11.87%
2026/06/07 9.61% 0.2% 13.64% 7.15% 6.58% 0.18% 2.87% 4.32% 2.13% 10.79%
2026/06/08 2.41% 0.15% 12.24% 5.26% 5.08% 20.76% 0.66% 3.79% 3.03% 9.5%
2026/06/09 2.54% 2.12% 13.68% 5.05% 3.35% 21.05% 1% 2.47% 1.28% 7.87%
2026/06/10 3.9% 8.44% 9.9% 3.94% 2.64% 17.42% 3.76% 5.59% 1.02% 7%
2026/06/11 6% 10.76% 11.65% 4.29% 2.98% 18.35% 5.51% 2.76% 1.4% 2.14%
2026/06/12 10.9% 9.09% 10.51% 4.36% 4.68% 15.72% 2.47% 2.12% 1.55% 1.35%
2026/06/13 16.78% 4.19% 18.04% 5.8% 4.3% 0.17% 5.24% 3.21% 1.93% 1.81%
2026/06/14 12.58% 1.55% 18.07% 6.39% 5.62% 0.18% 6.14% 2.54% 2.94% 2.8%
2026/06/15 4.98% 7.09% 12.08% 5.28% 4.88% 19.28% 2.79% 1.06% 1.66% 2.37%
2026/06/16 6.25% 10.53% 9.88% 5.27% 5.05% 15.17% 1.32% 1.69% 0.99% 1.17%
2026/06/17 10.59% 10.21% 7.55% 4.85% 5.52% 13.45% 4.51% 0.93% 1.16% 0.28%
2026/06/18 12.46% 9.41% 6.45% 5.72% 4.81% 12.06% 4.28% 1.04% 2.64% 1.25%
2026/06/19 11.89% 10.24% 8.52% 6.36% 6.88% 10.74% 4.96% 0.5% 4.1% 0.6%
2026/06/20 17.4% 3.98% 11.42% 7.34% 8.93% 0.2% 8.12% 0.86% 3.89% 0.26%
2026/06/21 19.63% 2.25% 10.56% 7.25% 6.98% 0.25% 4.12% 0.4% 4.45% 0.5%
2026/06/22 16.81% 6.43% 11.32% 7.08% 6.63% 11.15% 2.36% 1.05% 1.81% 0.23%
2026/06/23 18.54% 10.43% 7.41% 6.59% 5.43% 10.83% 1.84% 1.96% 2.52% 0.16%
2026/06/24 14.83% 9.24% 13.08% 7.67% 6.92% 9.94% 2.49% 1.45% 2.93% 0.15%
2026/06/25 17.63% 11.48% 9.17% 5.37% 6.41% 8.74% 1.96% 0.16% 2.35% 0.18%
2026/06/26 14.64% 10.24% 11.4% 5.7% 7.24% 9.31% 2.59% 1.03% 1.07% 0.46%
2026/06/27 19.89% 1.57% 10.94% 6.69% 7.35% 0.05% 6.96% 5.09% 1.96% 0.17%
2026/06/28 21.18% 0.2% 11.25% 9.62% 7.29% 0.06% 3.71% 4.64% 2.59% 0.12%
2026/06/29 19.35% 6.33% 8.47% 6.05% 5.14% 8.43% 1.51% 4.64% 3.75% 0.3%
2026/06/30 16.67% 11.89% 11.61% 7.52% 6.52% 4.67% 3.77% 2.89% 0.7% 0.18%
  • brightpearl.com
  • netsuite.com
  • sage.com
  • nttdata-solutions.com
  • sap.com
  • unit4.com
  • workday.com
  • ecisolutions.com
  • codestone.com
  • acumatica.com

Copyright © Adthena. All rights reserved.

In June 2026, Brightpearl’s impression share surged, peaking at 21.18% on June 28. Netsuite fluctuated, ending strong at 11.89%. Sage maintained stability, while Unit4 experienced significant volatility. Overall, Brightpearl led the month.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Software & Technology ERP

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Google Text Ad Copy Insights & Creative Trends for UK Software & Technology ERP - Last month
  1. 1
    Inventory ERP System - Retail Operating System https://www.brightpearl.com › erp › inventory

    The #1 Retail Operating System. Your Orders, Inventory, Finances, POS & CRM in one place. The...

  2. 2
    SAP Concur https://www.concur.co.uk

    Travel, Expense & Invoice Tool — The All-In-One Solution Where Travel and Expenses Practically Manage Themselves. The World’s...

  3. 3
    NetSuite® Cloud ERP | Ideal for 20+ Employees https://www.netsuite.com › uk › erp

    ERP that grows with your business. Start simply and add modules later. Spend less time on admin...

  4. 4
    What is ERP | Benefits to Distribution & Manufacturing | SYSPRO Blog https://eu.syspro.com

    Transform Manufacturing Operations with Syspro Bill of Materials Software. Complete Control Over...

  5. 5
    What is ERP? Learn with Unit4 - How Does Unit4 ERP Work? https://www.unit4.com › erp › information

    Explore the basics of ERP & see how Unit4 can transform your business operations.

Copyright © Adthena. All rights reserved.

In the competitive landscape of ERP solutions, Brightpearl shines as a comprehensive retail operating system, integrating orders, inventory, and CRM. SAP Concur simplifies travel and expense management, while NetSuite offers scalable ERP for growing businesses. SYSPRO focuses on manufacturing transformation, and Unit4 educates on ERP fundamentals.

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