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AUS Software & Technology ERP - PPC Market Share Analysis March 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS ERP category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

ERP – AUS

Google AI Overview visibility for Software & Technology ERP AUS

See how often AIOs appear and how search intent is distributed across buying signals.

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AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 37.1575888253
62.8424111747
37%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 10
90
10%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 9%
Transactional 1%
Navigational 3%
Seasonal 0%
Local 0%
Problem Solving 1%

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Market Exposure

Share of Clicks for top 10 AUS Software & Technology ERP brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
sap.com 13.28
xero.com 13.22
netsuite.com.au 10.48
squareup.com 9.43
cin7.com 9.07
myob.com 7.65
sm-c.com.au 5.32
procurify.com 4.17
eposnow.com 2.47
fusion5.com 2.29
others 22.62
  • sap.com - 13.28%
  • xero.com - 13.22%
  • netsuite.com.au - 10.48%
  • squareup.com - 9.43%
  • cin7.com - 9.07%
  • myob.com - 7.65%
  • sm-c.com.au - 5.32%
  • procurify.com - 4.17%
  • eposnow.com - 2.47%
  • fusion5.com - 2.29%
  • others - 22.62%

Copyright © Adthena. All rights reserved.

In the PPC landscape, SAP and Xero lead with 13.28% and 13.22% click shares, respectively. Others collectively dominate with 22.62%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 AUS Software & Technology ERP brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Share of Spend - Last Month
Date netsuite.com.au cin7.com squareup.com xero.com myob.com sage.com sap.com fishbowlinventory.com manageengine.com epicor.com
2026/03/01 6.38% 6.55% 9.2% 10.11% 11.83% 3.77% 8.9% 5.1% 1.43% 2.4%
2026/03/02 0.22% 7.61% 7.81% 7.84% 14.85% 5.67% 10.44% 6% 2.79% 2.03%
2026/03/03 12.13% 7.09% 8.64% 7.13% 10.45% 6.15% 7.84% 6.52% 2.06% 3.1%
2026/03/04 10.23% 10.06% 6.57% 4.97% 13.67% 5.69% 6.32% 4.69% 2.97% 1.17%
2026/03/05 6.04% 9.93% 6.79% 9.81% 10.16% 4.44% 9.92% 5.72% 2.92% 1.43%
2026/03/06 11.32% 8.38% 10.57% 5.71% 11.64% 4.27% 7.9% 5.83% 2.83% 0.2%
2026/03/07 17.84% 10.82% 6.43% 8.44% 11.62% 6.74% 6.59% 2.83% 1.22% 0.99%
2026/03/08 15.84% 10.53% 9.85% 7.13% 11.97% 6.18% 7.77% 2.32% 2.3% 0.57%
2026/03/09 13.58% 11.94% 7.5% 9.16% 11.03% 5.59% 3.12% 6.33% 2.55% 0.44%
2026/03/10 15% 10.19% 5.11% 5.6% 11.14% 3.95% 9.01% 6.93% 2.74% 0.59%
2026/03/11 14.64% 7.97% 7.75% 5.88% 8.3% 4.33% 8.19% 7.68% 2.35% 0.74%
2026/03/12 10.16% 7.97% 8.82% 4.45% 9% 5.62% 7.33% 6.94% 3.14% 3.77%
2026/03/13 12.11% 8.04% 9.53% 5.55% 8.79% 5.73% 9.64% 7.07% 3.05% 2.85%
2026/03/14 15.98% 8.91% 8.98% 7.9% 7.79% 6% 8.48% 3.76% 1.66% 2.38%
2026/03/15 13.71% 9.5% 8.71% 5.92% 11.81% 4.31% 7.89% 2.91% 1.57% 3.2%
2026/03/16 12.1% 6.48% 6.84% 7.29% 9.68% 5.52% 5.51% 6.64% 3.24% 4.69%
2026/03/17 13.89% 6.47% 11.65% 5.38% 9.57% 3.74% 8.52% 6.72% 2.04% 2.48%
2026/03/18 12.62% 7.61% 10.35% 4.66% 11.24% 3.03% 8% 8.5% 2.64% 2.01%
2026/03/19 12.53% 7.23% 8.98% 4.14% 8.91% 1.29% 9.37% 7.5% 2.13% 3.73%
2026/03/20 8.4% 10.37% 5.69% 2.43% 10.43% 5.6% 6.19% 9% 3.29% 2.84%
2026/03/21 12.18% 9.03% 4.93% 10.37% 12.31% 4.99% 7.07% 2.86% 1.48% 1.78%
2026/03/22 12.44% 12.59% 2.64% 9.6% 10.79% 5.36% 8.17% 2.44% 1.35% 2.33%
2026/03/23 8.97% 12.92% 5.27% 6.08% 10.1% 4.11% 4.26% 6.6% 2.63% 3.55%
2026/03/24 15.69% 7.3% 10.92% 6.55% 7.94% 3.66% 3.83% 4.52% 1.84% 1.92%
2026/03/25 12.54% 6.25% 6.1% 5.67% 9.08% 5.33% 3.86% 7.56% 2.76% 1.12%
2026/03/26 15.37% 7.96% 5.5% 9.02% 5.7% 6.35% 5.77% 7.85% 3% 2.15%
2026/03/27 18.98% 9.39% 2.59% 4.5% 9.1% 4.36% 9.45% 7.98% 4.56% 1.24%
2026/03/28 14.63% 7.56% 4.99% 8.84% 6.91% 5.28% 10.6% 2.68% 2.17% 1.72%
2026/03/29 16.45% 13.32% 4.93% 7.97% 5.96% 3.82% 7.84% 3.03% 1.87% 3.19%
2026/03/30 16.14% 9.23% 4.35% 10.82% 4.62% 5.83% 6.66% 8.22% 2.83% 0.69%
2026/03/31 15.75% 10.53% 9.97% 7.65% 6.47% 4.56% 4.55% 4.36% 2.88% 2.73%
  • netsuite.com.au
  • cin7.com
  • squareup.com
  • xero.com
  • myob.com
  • sage.com
  • sap.com
  • fishbowlinventory.com
  • manageengine.com
  • epicor.com

Copyright © Adthena. All rights reserved.

In March 2026, Netsuite.com.au led with fluctuating peaks, ending strong. Cin7.com showed steady growth, while Squareup.com dipped mid-month. Xero.com and Myob.com maintained moderate stability. Sage.com and Sap.com had varied performances. Fishbowlinventory.com and Manageengine.com saw minor fluctuations. Epicor.com remained low throughout.

Market Exposure

Competitor Count for AUS Software & Technology ERP

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/03/01 134
2026/03/02 148
2026/03/03 141
2026/03/04 148
2026/03/05 136
2026/03/06 132
2026/03/07 129
2026/03/08 127
2026/03/09 129
2026/03/10 131
2026/03/11 123
2026/03/12 138
2026/03/13 128
2026/03/14 131
2026/03/15 130
2026/03/16 143
2026/03/17 149
2026/03/18 138
2026/03/19 144
2026/03/20 147
2026/03/21 139
2026/03/22 136
2026/03/23 147
2026/03/24 141
2026/03/25 140
2026/03/26 140
2026/03/27 127
2026/03/28 136
2026/03/29 138
2026/03/30 142
2026/03/31 131

Copyright © Adthena. All rights reserved.

March saw fluctuating advertiser numbers, peaking at 149 on March 17, before settling at 131 by month’s end.

Campaign Efficiency

Market Loss & Market Gains for AUS Software & Technology ERP

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
sm-c.com.au 6.57%
remote.com 1.65%
capterra.com 0.6%
ecisolutions.com 0.57%
cin7.com 0.5%
netsuite.com -0.82%
expertmarket.org -1.34%
sap.com -1.35%
procurify.com -1.71%
squareup.com -2.88%

Copyright © Adthena. All rights reserved.

In the past month, sm-c.com.au surged with a 6.57% click share increase, while squareup.com faced a 2.88% decline.

Campaign Efficiency

AUS Software & Technology ERP Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date sm-c.com.au xero.com myob.com netsuite.com.au procurify.com cin7.com sage.com sap.com eposnow.com expertmarket.org
2026/03/01 0.05% 18.63% 16.57% 2.28% 1.79% 2.73% 4.97% 5.52% 4.39% 2.01%
2026/03/02 0.55% 11.57% 17.1% 0.09% 7.76% 3.67% 6% 6.03% 6.74% 2.16%
2026/03/03 0.76% 11.38% 9.7% 8.33% 8.97% 3.59% 5.82% 4.85% 4.27% 0.05%
2026/03/04 0.08% 5.58% 15.57% 9.45% 8.43% 6.43% 5.08% 3.29% 3.23% 4.64%
2026/03/05 0.03% 17.67% 6.99% 3.95% 14.62% 3.93% 4.39% 4.92% 5.41% 3.77%
2026/03/06 0.03% 11.71% 11.53% 7.53% 13.61% 4% 4.17% 4.08% 5.36% 8.31%
2026/03/07 0.03% 15.1% 9.88% 13.8% 12.42% 8.79% 6.93% 3.63% 3.43% 0.04%
2026/03/08 0.09% 10.58% 10.73% 13.72% 0.01% 8.41% 7.39% 5.43% 4.51% 4.6%
2026/03/09 0.13% 14.68% 11.01% 5.86% 14.8% 9.34% 4.78% 1.59% 5.96% 4.1%
2026/03/10 0.14% 11.19% 10.73% 7.64% 8.03% 4.75% 4.79% 11.3% 4.42% 6.65%
2026/03/11 0.16% 10.51% 7.59% 10.08% 12.86% 3.04% 3.97% 4.26% 4.09% 8.84%
2026/03/12 0.08% 3.11% 9.77% 8% 0.01% 5.36% 7.2% 5.77% 3.31% 2.96%
2026/03/13 18.1% 10.32% 11.87% 6.48% 3.24% 3.45% 3.86% 4.75% 2.27% 4.47%
2026/03/14 29.76% 11.74% 6.14% 7.17% 7.87% 3.62% 3.75% 3.58% 2.95% 2.91%
2026/03/15 34.89% 7.02% 6.49% 6.68% 0% 6.78% 2.88% 3.51% 2.17% 4.17%
2026/03/16 0.28% 12.01% 9.57% 5.6% 11.06% 2.86% 4.45% 4.04% 3.39% 6.11%
2026/03/17 0.68% 10.78% 11.25% 8.9% 3.15% 3.24% 3.6% 4.87% 6.14% 1.8%
2026/03/18 32.85% 3.87% 10.16% 5.49% 2.96% 4.18% 2.35% 3.91% 3.38% 2.65%
2026/03/19 0.45% 8.99% 8.03% 8.7% 4.02% 4.42% 0.63% 6.22% 4.3% 4.48%
2026/03/20 0.06% 3.82% 11.87% 5.32% 0.01% 6.71% 5.3% 3.38% 3.43% 4.71%
2026/03/21 0.09% 16.13% 9.88% 6.51% 7.91% 5.63% 4.49% 3.68% 3.82% 4.41%
2026/03/22 25.98% 12.2% 7.22% 5.1% 0% 8.96% 3.84% 3.11% 3.37% 2.59%
2026/03/23 14.25% 10.68% 9.8% 4.11% 6.31% 7.22% 2.91% 1.91% 5.29% 5.58%
2026/03/24 15.08% 21.85% 6.8% 5.88% 6.62% 4.63% 2.64% 1.52% 4.61% 4.41%
2026/03/25 30.23% 17.58% 4.92% 3.85% 9.2% 1.84% 3.11% 1.32% 4.87% 1.3%
2026/03/26 0.31% 18.43% 6.68% 7.27% 3.46% 3.92% 5% 11.03% 5.25% 0.06%
2026/03/27 1.51% 9.13% 12.64% 11% 4.64% 4.85% 4.71% 16.47% 3.66% 0.07%
2026/03/28 0.23% 14.43% 6.23% 7.07% 9.82% 4.19% 4.64% 10.75% 8.99% 0.03%
2026/03/29 0.72% 11.3% 6.42% 13.24% 0% 11.49% 5.96% 3.83% 3.62% 0.02%
2026/03/30 0.4% 20.41% 3.63% 10.71% 13.17% 5.85% 5.98% 3.83% 2.98% 0.03%
2026/03/31 18.93% 12.24% 10.43% 9.52% 6.73% 5.5% 3.93% 2.62% 2.34% 0.02%
  • sm-c.com.au
  • xero.com
  • myob.com
  • netsuite.com.au
  • procurify.com
  • cin7.com
  • sage.com
  • sap.com
  • eposnow.com
  • expertmarket.org

Copyright © Adthena. All rights reserved.

In March 2026, sm-c.com.au saw a dramatic rise in impressions, peaking mid-month. Xero.com maintained a steady presence, while myob.com fluctuated. Netsuite.com.au and procurify.com experienced notable spikes. The month concluded with diverse performances across domains.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Software & Technology ERP

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Google Text Ad Copy Insights & Creative Trends for AUS Software & Technology ERP - Last month
  1. 1
    Top 10 ERP Software https://www.capterra.com › erp › free-list

    Free List of the Top Products — Quickly browse through hundreds of ERP Tools and systems and narrow down your top choices. No Matter Your Mission, Get The Right ERP Software...

  2. 2
    Retail POS System | Epos Now AU https://www.eposnow.com

    Discover How Epos Now Can Help Your Business To Reduce Costs, Save Time & Boost Profits. Get The Complete Solution Of Epos Now From As Little As...

  3. 3
    What Is A Purchase Order? Plus 6 Best Practices For A PO System https://www.myob.com

    Learn what a purchase order (PO) is and discover 6 best practices for implementing an effective PO system

  4. 4
    Unit4 ERP & Financial Management Platform | SMC https://www.sm-c.com.au

    SMC AU - Leading Businesses Through Digital And AI Transformation. Consult Our Experts. We Give Expert Advice & Strong Project...

  5. 5
    Free Purchase Order Template | Xero AU https://www.xero.com

    Just download a template for your business, fill it out, and away you go. Download one of xero's business templates & move that business idea closer to reality.

Copyright © Adthena. All rights reserved.

In the competitive landscape of ERP and technology solutions, five advertisers stand out with compelling narratives. Capterra.com offers a comprehensive list of top ERP tools, emphasizing choice and mission alignment. Eposnow.com highlights cost reduction and profit boosting for retail businesses. Myob.com educates on purchase orders, providing best practices. Sm-c.com.au focuses on digital transformation with expert advice. Lastly, Xero.com simplifies business processes with free templates, encouraging entrepreneurial action. Each ad uniquely addresses specific business needs, showcasing diverse solutions in the ERP space.

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The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

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