AUS Software & Technology ERP - PPC Market Share Analysis June 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS ERP category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 AUS Software & Technology ERP brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain	Share of clicks
netsuite.com.au	17.68
odoo.com	10.16
squareup.com	10.13
myob.com	5.48
fishbowlinventory.com	4.84
capterra.com	3.62
lightspeedhq.com.au	3.52
xero.com	3
pronto.net	2.92
sap.com	2.34
others	36.31

In the PPC landscape, Netsuite.com.au leads with 17.68% click share, closely followed by Odoo.com at 10.16%. Meanwhile, ‘others’ collectively dominate with 36.31%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 AUS Software & Technology ERP brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month
Date	netsuite.com.au	odoo.com	myob.com	squareup.com	fishbowlinventory.com	capterra.com	cin7.com	sage.com	ecisolutions.com	lightspeedhq.com.au
2025/06/01	9.48%	17.64%	8.97%	5.64%	3.48%	2.43%	4.04%	2.8%	1.23%	0.97%
2025/06/02	17.52%	10.6%	9.85%	9.5%	1.64%	2.5%	3.24%	4.12%	1.09%	1.6%
2025/06/03	20.19%	9.62%	10.18%	5.94%	1.97%	2.73%	2.68%	3.34%	1.59%	2.08%
2025/06/04	21.78%	10.13%	9.08%	9.86%	2.27%	1.46%	1.82%	3.67%	0.88%	3.47%
2025/06/05	16.69%	11.92%	8.76%	7.19%	2.57%	3.97%	1.77%	3.83%	0.93%	3.44%
2025/06/06	16.65%	11.48%	8.5%	8.75%	2.84%	4.46%	1.45%	2.56%	0.99%	4.78%
2025/06/07	11.89%	16.89%	9.37%	7.37%	2.57%	4.03%	1.23%	3.39%	1.79%	1.23%
2025/06/08	9.9%	11.05%	8.19%	5.48%	3.42%	4.3%	1.36%	3.72%	2.66%	4.94%
2025/06/09	16.3%	8.21%	7.58%	10.78%	2.06%	2.08%	1.09%	2.37%	0.5%	3.35%
2025/06/10	18.71%	9.74%	8.99%	7.63%	3.17%	1.02%	1.64%	2.74%	1.67%	4.8%
2025/06/11	16.76%	11.24%	8.48%	9.8%	2.35%	2.65%	2.33%	3.06%	2.73%	4.3%
2025/06/12	21.41%	11.19%	8.26%	7.8%	4%	2.73%	2.08%	1.6%	3.83%	3.01%
2025/06/13	16.82%	9.95%	9.67%	7.49%	2.89%	1.71%	3.78%	2.55%	2.43%	2.98%
2025/06/14	14.34%	11.83%	11.04%	9.61%	2.83%	0.95%	2.35%	3.07%	3.15%	4.29%
2025/06/15	15.94%	12.46%	10.15%	8.81%	2.7%	0.86%	2.87%	2.24%	3.64%	2.43%
2025/06/16	19.42%	8.76%	9.94%	7.29%	3.24%	0.95%	2.53%	2.62%	3.6%	3.82%
2025/06/17	19.5%	11.49%	10.21%	4.16%	3.17%	1.38%	1.53%	1.21%	3.24%	4.51%
2025/06/18	17.17%	9.85%	10.87%	1.64%	3.77%	1.47%	2.26%	1.2%	3.4%	4.69%
2025/06/19	17.61%	10.77%	9.84%	6.64%	4.39%	1.81%	1.85%	1.97%	1.39%	1.06%
2025/06/20	17.81%	10.19%	8.96%	9.16%	3.25%	0.95%	2.21%	1.21%	4.05%	0.71%
2025/06/21	19.76%	10.33%	7.99%	6.64%	4.11%	1.5%	6.18%	3.03%	3.46%	0.72%
2025/06/22	17.33%	8.78%	6.77%	9.19%	4.35%	1.19%	3.28%	2.86%	2.77%	0.51%
2025/06/23	16.76%	9.74%	7.21%	6.56%	3.94%	2.38%	4.03%	3.22%	4.22%	0.41%
2025/06/24	17.08%	12.13%	8.37%	5.98%	3.33%	3.59%	1.92%	3.55%	2.5%	0.37%
2025/06/25	17.79%	13.53%	9.74%	8.91%	1.83%	5.94%	2.63%	2.78%	0.97%	0.22%
2025/06/26	15.02%	10.85%	8.28%	5.97%	2.92%	3.58%	3.14%	2.79%	1.63%	0.02%
2025/06/27	17.08%	10.12%	8.4%	6.51%	4.44%	2.18%	3.42%	2.06%	1.55%	0.02%
2025/06/28	13.35%	14.38%	9.35%	7.32%	4.95%	2.44%	2.61%	2.5%	3.1%	0.02%
2025/06/29	13.92%	11.88%	8.94%	10.07%	4.03%	2.97%	3.13%	1.91%	2.3%	0.02%
2025/06/30	14.08%	11.33%	10.02%	8.98%	4.69%	3.32%	2.41%	1.74%	1.68%	0.28%

In June 2025, netsuite.com.au led with fluctuating spend, peaking mid-month. odoo.com and myob.com showed consistent mid-range activity. squareup.com and fishbowlinventory.com had varied trends, while capterra.com and cin7.com maintained low but steady shares. sage.com and ecisolutions.com experienced minor fluctuations. lightspeedhq.com.au’s share dwindled significantly by month’s end.

Market Exposure

Competitor Count for AUS Software & Technology ERP

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month
Date	Competitor Count
2025/06/01	212
2025/06/02	217
2025/06/03	208
2025/06/04	196
2025/06/05	204
2025/06/06	204
2025/06/07	201
2025/06/08	185
2025/06/09	185
2025/06/10	180
2025/06/11	183
2025/06/12	194
2025/06/13	193
2025/06/14	188
2025/06/15	193
2025/06/16	204
2025/06/17	203
2025/06/18	218
2025/06/19	209
2025/06/20	212
2025/06/21	207
2025/06/22	213
2025/06/23	217
2025/06/24	217
2025/06/25	215
2025/06/26	210
2025/06/27	208
2025/06/28	204
2025/06/29	211
2025/06/30	215

June began with 212 advertisers, fluctuating throughout the month. Mid-month saw a dip to 180, but it rebounded, ending at 215.

Campaign Efficiency

Market Loss & Market Gains for AUS Software & Technology ERP

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name	Market Trend
hibob.com	2.3%
fishbowlinventory.com	1.71%
shopify.com	1.4%
odoo.com	1.38%
costtracker.com	1.33%
syspro.com	-0.73%
netsuite.com.au	-0.75%
squareup.com	-1.3%
sap.com	-1.44%
lightspeedhq.com.au	-4.8%

Hibob.com surged with a 2.30% click share increase, while lightspeedhq.com.au dropped by 4.80%.

Campaign Efficiency

AUS Software & Technology ERP Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	odoo.com	myob.com	netsuite.com.au	fishbowlinventory.com	capterra.com	squareup.com	ecisolutions.com	eposnow.com	lightspeedhq.com.au	xero.com
2025/06/01	23.36%	9.14%	4.18%	1.84%	3.9%	2.19%	1.94%	1.5%	0.42%	12.42%
2025/06/02	12.57%	11.71%	8.92%	1.97%	2.84%	3.54%	1.68%	6.07%	3%	3.95%
2025/06/03	12.39%	12.69%	10.03%	0.86%	4.44%	1.96%	2.34%	3.05%	3.71%	1%
2025/06/04	17.25%	9.68%	9.96%	2.93%	1.29%	4.13%	1.47%	3.62%	7.78%	1.53%
2025/06/05	12.36%	9.7%	10.7%	2.1%	3.9%	2.07%	1.29%	3.09%	5.27%	2.51%
2025/06/06	12.87%	8.44%	7.5%	4.23%	5.38%	2.84%	1.18%	4.32%	8.18%	4.37%
2025/06/07	22.33%	8.83%	4.97%	4.15%	5.93%	2.61%	2.51%	0.84%	0.88%	0.82%
2025/06/08	9.41%	7.03%	3.79%	5.73%	5.57%	1.87%	3.35%	2.68%	8.3%	4.84%
2025/06/09	5.3%	10.41%	8.81%	1.3%	2.45%	4.84%	1.01%	3.1%	5.3%	3.58%
2025/06/10	8.27%	11%	9.8%	5.85%	0.66%	2.62%	2.37%	2.94%	6.37%	3.54%
2025/06/11	13.75%	10.14%	9.6%	4.34%	4.82%	3.73%	3.47%	3.19%	6.54%	3.2%
2025/06/12	11.58%	8.52%	12.3%	5.46%	5.71%	2.44%	5.38%	0.84%	4.62%	1.13%
2025/06/13	7.63%	9.86%	9.64%	3.69%	2.06%	2.43%	3.21%	2.83%	4.82%	1.29%
2025/06/14	9.6%	13.02%	7.77%	1.65%	1.02%	4.16%	6.81%	2.49%	6.46%	2.9%
2025/06/15	12.04%	11.67%	8.17%	1.13%	0.63%	3.11%	5.42%	2.83%	3.42%	3.73%
2025/06/16	7.89%	12.23%	10.24%	1.84%	0.73%	3.15%	5.71%	0.68%	7.56%	1.7%
2025/06/17	13.75%	12.09%	9.89%	1.77%	1.03%	1.34%	4.75%	1.45%	7.89%	3.15%
2025/06/18	11.79%	12.27%	9.8%	1.84%	1.37%	0.99%	4.76%	4.32%	7.64%	0.94%
2025/06/19	12.29%	10.43%	10.22%	2.1%	1.43%	2.55%	1.77%	5.4%	0.83%	1.2%
2025/06/20	12.06%	9.75%	7.98%	1.47%	0.65%	3.02%	5.19%	3.42%	0.33%	3.12%
2025/06/21	9.57%	9.86%	10.24%	4.93%	1.67%	2.76%	5.39%	0.82%	0.38%	2.16%
2025/06/22	6.49%	5.32%	8.45%	5.7%	0.63%	2.7%	3.05%	2.51%	0.18%	1.26%
2025/06/23	15.04%	6.61%	8.25%	5.31%	3.39%	2.46%	4.99%	2.06%	0.17%	4.9%
2025/06/24	13.76%	9.08%	9.15%	4.72%	5.16%	1.96%	3.43%	4.09%	0.17%	5.18%
2025/06/25	19.31%	9.77%	8.66%	1.91%	8.64%	3.32%	1.33%	2.15%	0.11%	1.05%
2025/06/26	15.27%	8.8%	8.2%	2.24%	6.04%	2.1%	2.15%	2.41%	0.01%	0.43%
2025/06/27	11.48%	10.69%	10.86%	8.99%	2.86%	2.27%	2.16%	2.82%	0.01%	2.64%
2025/06/28	17.43%	11.1%	7.14%	8.09%	3.39%	2.55%	3.2%	3.04%	0.01%	4.07%
2025/06/29	11.26%	10.13%	6.32%	6.25%	3.9%	3.6%	2.67%	2.73%	0.01%	1.26%
2025/06/30	12.02%	11.54%	8.98%	8.55%	5.31%	3.28%	2.48%	1.38%	1.18%	1.03%

In June 2025, Odoo.com led with fluctuating impressions, peaking early and mid-month. Myob.com maintained steady visibility, while Netsuite.com.au showed consistent mid-range performance. Fishbowlinventory.com and Capterra.com experienced sporadic spikes. Squareup.com and Eposnow.com had moderate presence, while Lightspeedhq.com.au and Xero.com saw varied engagement. The month concluded with Odoo.com retaining dominance.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Software & Technology ERP

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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1
MYOB ERP Software https://www.myob.com › erp
See Our ERP Software In Action — See what makes MYOB Acumatica ERP software the preferred choice for ambitious businesses.
2
Inventory Management System https://www.netsuite.com.au
#1 Cloud Inventory Solution — NetSuite Cloud ERP, CRM & Inventory Management System. Free Product Tour!
3
Free Purchase Order App https://www.odoo.com
Easy PO Management For Free — Try Odoo Purchase software for free and improve your supply chain + inventory performance.
4
Retail Planning Software https://www.relexsolutions.com
RELEX Solutions — Revolutionise your demand forecasting, merchandising & inventory planning. Request a demo.
5
ERP For Manufacturing https://unleashedsoftware.com › manufacturing › software
Manufacturing ERP Software — Unleashed Helps You Accelerate Your Production Workflows And Achieve Better Efficiency. Manage...

In the competitive landscape of ERP solutions, MYOB, NetSuite, Odoo, RELEX, and Unleashed Software captivate audiences with tailored offerings. MYOB emphasizes ambition, NetSuite highlights cloud integration, Odoo offers free trials, RELEX focuses on retail innovation, and Unleashed enhances manufacturing efficiency.

Frequently Asked Questions

Why is the AUS Software & Technology ERP June 2025 Report useful and how should I use it?

Why is the AUS Software & Technology ERP June 2025 Report useful?

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.

How to use the AUS Software & Technology ERP June 2025 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
How often is the data updated?

Data within the AUS Software & Technology ERP June 2025 Report is aggregated every month, highlighting the most significant changes from the previous period.
How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.

On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
How accurate is the AUS Software & Technology ERP June 2025 Report?

The AUS Software & Technology ERP June 2025 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.

Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.

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Does this include mobile, desktop and Google Shopping data?

Yes. The AUS Software & Technology ERP June 2025 Report aggregates data from across both device types and Google Shopping.
Who is this AUS Software & Technology ERP June 2025 Report for?

The AUS Software & Technology ERP June 2025 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
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The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

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AUS Software & Technology ERP - PPC Market Share Analysis June 2025

Share of Clicks for top 10 AUS Software & Technology ERP brands

Share of Spend for the top 10 AUS Software & Technology ERP brands

Competitor Count for AUS Software & Technology ERP

Market Loss & Market Gains for AUS Software & Technology ERP

AUS Software & Technology ERP Share of Impressions

Google Text Ad Copy Insights & Creative Trends for AUS Software & Technology ERP

Frequently Asked Questions

Why is the AUS Software & Technology ERP June 2025 Report useful and how should I use it?

Why is the AUS Software & Technology ERP June 2025 Report useful?

How often is the data updated?

How does Adthena collect this data?

How accurate is the AUS Software & Technology ERP June 2025 Report?

Does this include mobile, desktop and Google Shopping data?

Who is this AUS Software & Technology ERP June 2025 Report for?

Can I get a custom report for my brand?

What is Ask Arlo?

Customer Success Stories

Get the full picture

See this data specific to your brand performance

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