Log in Book a Demo

AUS Automotive Auto Parts - PPC Market Share Analysis April 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Auto Parts category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 AUS Automotive Auto Parts brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

See more data
Share of Clicks - Last month
Domain Share of clicks
repco.com.au 31.77
4wdsupacentre.com.au 12.27
supercheapauto.com.au 8.18
wipertech.com.au 3.02
snapshades.com 3
bcf.com.au 2.08
x-car.com.au 2.04
autobarn.com.au 1.62
carsales.com.au 1.6
fitmycar.com.au 1.44
others 32.98

Copyright © Adthena. All rights reserved.

Repco leads with 31.77% click share, closely followed by ‘others’ at 32.98%. Supercheap Auto and 4WD Supacentre trail behind, while smaller players like FitMyCar and Carsales contribute modestly.

Market Exposure

Share of Spend for the top 10 AUS Automotive Auto Parts brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

See more data
Share of Spend - Last Month
Date 4wdsupacentre.com.au wipertech.com.au repco.com.au australiacarcovers.com supercheapauto.com.au fitmycar.com.au x-car.com.au snapshades.com bcf.com.au carsales.com.au
2025/04/01 5.6% 0.39% 8.42% 3.7% 8.24% 3.79% 2.37% 6.41% 1.74% 1.46%
2025/04/02 6.06% 0.02% 7.01% 6.18% 8.14% 3.65% 3.3% 6.14% 2.15% 1.71%
2025/04/03 4.41% 0.02% 7.73% 3.86% 9.86% 3.64% 2.71% 6.89% 2.21% 3.24%
2025/04/04 11.21% 0.04% 9.63% 2.73% 11.19% 3.1% 1.95% 2.33% 2.86% 3.42%
2025/04/05 21.24% 0.03% 6.84% 2.61% 8.52% 3.34% 1.92% 1.06% 2.19% 1.81%
2025/04/06 13.75% 0.03% 6.15% 3.6% 7.38% 2.97% 4.12% 3.24% 1.9% 3.07%
2025/04/07 14.08% 0.03% 8.02% 2.6% 8.74% 1.93% 3.32% 3.83% 2.25% 6.16%
2025/04/08 7.04% 0.03% 8.6% 5.02% 8.27% 4.05% 1.72% 1.43% 2.04% 0.48%
2025/04/09 9.26% 0.04% 9.33% 5.3% 7.85% 3.24% 2.15% 3.32% 2.46% 1.69%
2025/04/10 10.18% 8.43% 7.17% 3.32% 8.44% 3.09% 1.51% 2.49% 2.46% 0.79%
2025/04/11 13.95% 11.62% 7.58% 3.33% 8.92% 2.55% 0.97% 1.55% 1.88% 4.39%
2025/04/12 12.49% 12.15% 5.96% 3.01% 7.14% 1.88% 1.51% 0.79% 2.87% 3.38%
2025/04/13 13.12% 8.83% 5.95% 3.77% 7.61% 2.6% 1.68% 2.32% 2.35% 2.99%
2025/04/14 7.91% 9.22% 6.44% 3.7% 6.87% 2.33% 3.96% 0.91% 2.07% 2.16%
2025/04/15 7.09% 12.91% 8.08% 4.09% 3.41% 2.23% 5.95% 1.46% 1.72% 2.63%
2025/04/16 7.36% 9.28% 7.57% 3.44% 2.6% 3.1% 5.59% 1.57% 2.28% 3.51%
2025/04/17 6.01% 11.22% 7.99% 4.43% 2.49% 3.66% 2.23% 1.1% 3.49% 9.65%
2025/04/18 7.03% 11.65% 9.62% 3.82% 14.28% 2.13% 2.31% 1.58% 1.51% 0.22%
2025/04/19 6.41% 5.46% 5.54% 3.19% 26.13% 1.9% 2.17% 2.25% 1.98% 1.54%
2025/04/20 7.34% 12.26% 6.31% 4.83% 0.58% 3.26% 2.11% 1.53% 1.09% 1.35%
2025/04/21 7.01% 11.76% 5.35% 4.54% 2.1% 3.41% 1.06% 1.03% 1.13% 4.46%
2025/04/22 9.68% 9.14% 6.44% 4.16% 5.8% 2.14% 2.67% 2.47% 1.12% 0.4%
2025/04/23 5.63% 10.09% 5.48% 4.18% 5.49% 2.91% 2.34% 4.79% 1.64% 0.71%
2025/04/24 4.8% 11.85% 5.99% 4.4% 3.02% 2.92% 1.82% 3.9% 3.19% 1.34%
2025/04/25 8.01% 10.92% 5.54% 2.97% 2.97% 2.31% 1.68% 3.08% 1.43% 3.18%
2025/04/26 8.28% 10.04% 5.25% 4.37% 5.2% 3.55% 2.35% 2.84% 2.25% 0.44%
2025/04/27 11.67% 6.09% 7.44% 5.17% 9.14% 2.58% 1.06% 5.44% 1.12% 1.35%
2025/04/28 6.75% 9.46% 4.47% 5.11% 4.53% 1.66% 1.25% 12.51% 0.85% 0.23%
2025/04/29 10.39% 12.11% 7.23% 4.06% 3.73% 3.33% 1.19% 0.91% 0.62% 0.1%
2025/04/30 9.36% 8.89% 7.48% 4.73% 3.91% 3.34% 3.13% 0.93% 0.76% 0.21%

Copyright © Adthena. All rights reserved.

In April 2025, 4wdsupacentre.com.au saw fluctuating PPC spend, peaking mid-month. Wipertech.com.au’s spend surged after a slow start. Supercheapauto.com.au experienced a dramatic spike mid-month, while snapshades.com had a late surge. The month concluded with varied spend patterns across advertisers.

Market Exposure

Competitor Count for AUS Automotive Auto Parts

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

See more data
Competitor Count - Last month
Date Competitor Count
2025/04/01 737
2025/04/02 746
2025/04/03 744
2025/04/04 713
2025/04/05 696
2025/04/06 725
2025/04/07 691
2025/04/08 711
2025/04/09 674
2025/04/10 700
2025/04/11 676
2025/04/12 678
2025/04/13 697
2025/04/14 727
2025/04/15 696
2025/04/16 700
2025/04/17 653
2025/04/18 634
2025/04/19 756
2025/04/20 722
2025/04/21 703
2025/04/22 704
2025/04/23 706
2025/04/24 724
2025/04/25 751
2025/04/26 732
2025/04/27 744
2025/04/28 725
2025/04/29 726
2025/04/30 740

Copyright © Adthena. All rights reserved.

April began with 737 advertisers, fluctuating throughout the month. A notable dip occurred mid-month, reaching 634 on April 18. However, the month concluded strongly with 740 advertisers, indicating a resilient recovery.

Campaign Efficiency

Market Loss & Market Gains for AUS Automotive Auto Parts

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

See more data
Market Loss & Market Gains - Last month
Name Market Trend
wipertech.com.au 2.37%
snapshades.com 1.23%
haynes.com 0.62%
myplates.com.au 0.5%
australiacarcovers.com 0.38%
x-car.com.au -0.45%
carsales.com.au -0.62%
supercheapauto.com.au -1.17%
4wdsupacentre.com.au -1.83%
repco.com.au -4.58%

Copyright © Adthena. All rights reserved.

Wipertech.com.au surged with a 2.37% click share increase, while repco.com.au faced a 4.58% decline.

Campaign Efficiency

AUS Automotive Auto Parts Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

See more data
Date repco.com.au 4wdsupacentre.com.au supercheapauto.com.au x-car.com.au dashvision.com.au australiacarcovers.com autobarn.com.au fitmycar.com.au bcf.com.au snapshades.com
2025/04/01 11.2% 7.32% 10.62% 2.88% 2.19% 1.99% 2.46% 2.6% 3.06% 6.03%
2025/04/02 10.44% 7.88% 10.61% 3.22% 1.82% 3.06% 2.35% 2.09% 3.39% 4.6%
2025/04/03 11.82% 5.93% 12.89% 2.04% 1.87% 1.87% 1.96% 2.19% 3.48% 4.94%
2025/04/04 13.44% 9.89% 14.08% 2.15% 2.83% 1.33% 1.97% 2.11% 4.48% 2.69%
2025/04/05 11% 18% 12.12% 2.51% 2.36% 1.34% 1.88% 1.91% 3.89% 1.23%
2025/04/06 10.95% 14.05% 9.58% 3.43% 1.97% 1.82% 2.39% 1.8% 3.38% 3.43%
2025/04/07 12.48% 13.27% 11.55% 3.49% 2.07% 1.23% 2.46% 1.21% 3.7% 4.15%
2025/04/08 14.49% 7.56% 12.57% 1.98% 2.71% 2.66% 2.73% 2.39% 3.52% 1.28%
2025/04/09 14.55% 8.41% 11.93% 2.18% 2.53% 2.25% 3.43% 1.8% 4.25% 2.86%
2025/04/10 12.63% 10.9% 13.09% 1.39% 2.82% 2% 4.2% 1.84% 4.46% 2.11%
2025/04/11 13.4% 13.84% 15.16% 1.12% 2.58% 1.54% 2.69% 1.59% 3.47% 1.93%
2025/04/12 10.55% 14.12% 11.59% 1.94% 2.51% 1.78% 2.97% 1.19% 5.13% 0.91%
2025/04/13 10.74% 14.18% 11.58% 1.9% 2.2% 2.39% 2.92% 1.63% 4.31% 2.37%
2025/04/14 11.89% 9.11% 10.55% 5.11% 1.96% 2.38% 1.89% 1.53% 4.41% 0.74%
2025/04/15 15.22% 9.96% 5.39% 9.14% 2.32% 2.46% 1.74% 1.44% 3.39% 1.59%
2025/04/16 13.77% 9.18% 4.13% 6.44% 2.01% 1.77% 2.48% 1.84% 3.98% 1.33%
2025/04/17 13.1% 5.91% 4.27% 2.4% 2.28% 2.69% 2.18% 2.25% 6.96% 1.64%
2025/04/18 16.07% 8.36% 21.49% 2.41% 1.28% 1.76% 2.38% 1.14% 2.47% 1.16%
2025/04/19 8.67% 8.32% 29.42% 2.89% 1.13% 2.02% 1.45% 1.23% 3.66% 2.31%
2025/04/20 11.37% 10.54% 1.08% 2.88% 1.93% 2.92% 3.01% 2.16% 2.26% 1.49%
2025/04/21 10.62% 10.1% 3.42% 1.38% 1.58% 2.57% 1.29% 2.39% 2.63% 1.02%
2025/04/22 11.29% 10.68% 8.6% 3.09% 1.72% 2.56% 3.52% 1.26% 2.15% 2.56%
2025/04/23 9.65% 7.16% 8.41% 2.86% 1.88% 2.37% 2.1% 2.03% 3.33% 4.22%
2025/04/24 10.52% 7.41% 3.9% 2.04% 1.91% 2.52% 2.23% 1.95% 6.25% 4.14%
2025/04/25 10.74% 9.83% 3.44% 2.02% 1.95% 1.94% 4.67% 1.84% 2.76% 2.87%
2025/04/26 9.83% 8.94% 6.61% 2.85% 1.85% 2.51% 3.8% 2.23% 4.08% 2.64%
2025/04/27 12.07% 14.36% 9.33% 1.07% 1.42% 2.68% 2.09% 1.96% 2.11% 4.77%
2025/04/28 8.18% 9.54% 6.54% 1.58% 2.28% 3.07% 1.55% 1.18% 1.66% 11.76%
2025/04/29 14.81% 12.61% 4.87% 1.51% 2.23% 2.92% 2.1% 2.35% 1.44% 1%
2025/04/30 13.65% 11.37% 4.66% 3.65% 2.85% 2.83% 2.79% 2.47% 1.33% 1.08%

Copyright © Adthena. All rights reserved.

In April 2025, Repco’s impression share fluctuated, peaking at 16.07% on the 18th. 4WD Supacentre saw a high of 18% on the 5th. Supercheap Auto’s share spiked to 29.42% on the 19th. By month’s end, Repco led with 13.65%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Automotive Auto Parts

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

See more data
  1. 1
    4WD Supacentre: Camping Store https://www.4wdsupacentre.com.au

    4WD Supacentre Sale On Now — Camping Gear Sale Now On! Swags, Generators, Fridges & More. Get More for Less with Kings!

  2. 2
    5 Best Dash Cam Australia 2025 https://www.5toptest.org

    Expert Test & Consumer Review — According to expert opinion and...

  3. 3
    Best Dash Cam's Australia 2025 - Compare the Top Models https://www.dashcamguide.com.au

    Find the best dash cam for your car with our comprehensive review of dash cams. Dashcamguide.com.au provides reviews of dash cams to enhance driving safety.

  4. 4
    Perfectly Fitted Car Mats https://www.fitmycar.com.au

    Tired Of Overpriced Car Mats? Perfect Fitting Car Floor Mats For 3500++ Models. Made In Australia. Free Shipping

  5. 5
    Repco Australia https://www.repco.com.au › repco › australia

    Repco® — Your One Stop Shop For Car Parts. Join Repco Rewards & Enjoy Member Benefits & Offers! Create A Repco Rewards Account And Enjoy Member Benefits Right Away. In-Store Experts.

Copyright © Adthena. All rights reserved.

In the competitive landscape of Google’s PPC, 4WD Supacentre entices with a promise of value, offering camping gear at reduced prices. Meanwhile, 5toptest.org and dashcamguide.com.au focus on safety, providing expert reviews on dash cams. Fitmycar.com.au highlights customization with perfectly fitted car mats, while Repco Australia emphasizes convenience and loyalty rewards for car parts. Each ad uniquely appeals to specific consumer needs, from adventure to safety and personalization.

Frequently Asked Questions

Customer Success Stories

Mazda drives 31% dealer efficiency with Adthena

Mazda are the world’s largest independent car manufacturer which allows them to be reactive and adaptive in the ever changing automotive industry.

They came to Adthena to help monitor a new program for their national dealer network in order to drive efficiencies and protect their brand message in paid search.Read case study

Innovating in the hybrid cars market with competitive intelligence

Starting in 2019, every all-new model that Volvo introduces will be either a fully electric vehicle or a hybrid. That’s an ambitious commitment. With many manufacturers seeking to be the most innovative brand in the industry, Volvo needed to stand out in the highly competitive hybrid car space.Read case study

Volkswagen achieves a 13% increase in brand conversions

When Volkswagen sought to expand its search coverage by shifting budget from brand to generic terms, they unknowingly risked losing valuable lower-funnel customers.

A sudden drop in market share triggered an immediate response using Adthena's market intelligence.Read case study

Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.