Share of Clicks for top 10 AUS Retail Grocery and Food brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| woolworths.com.au | 38.88 |
| coles.com.au | 24.74 |
| danmurphys.com.au | 7.41 |
| bws.com.au | 2.19 |
| amazon.com.au | 2.18 |
| liquorland.com.au | 1.74 |
| 7eleven.com.au | 1.14 |
| liteneasy.com.au | 0.99 |
| youfoodz.com | 0.76 |
| doordash.com | 0.73 |
| others | 19.24 |
- woolworths.com.au - 38.88%
- coles.com.au - 24.74%
- danmurphys.com.au - 7.41%
- bws.com.au - 2.19%
- amazon.com.au - 2.18%
- liquorland.com.au - 1.74%
- 7eleven.com.au - 1.14%
- liteneasy.com.au - 0.99%
- youfoodz.com - 0.76%
- doordash.com - 0.73%
- others - 19.24%
Copyright © Adthena. All rights reserved.
In the competitive landscape of Google PPC, Woolworths leads with 38.88% click share, followed by Coles at 24.74%. Dan Murphy’s captures 7.41%, while ‘others’ collectively hold 19.24%.
Share of Spend for the top 10 AUS Retail Grocery and Food brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | woolworths.com.au | coles.com.au | danmurphys.com.au | hellofresh.com.au | youfoodz.com | bws.com.au | bulknutrients.com.au | doordash.com | liteneasy.com.au | amazon.com.au |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/05/01 | 18.31% | 11.2% | 10.82% | 1.58% | 3.62% | 3.74% | 2.24% | 1.34% | 2% | 5.34% |
| 2026/05/02 | 16.22% | 9.02% | 13.42% | 2.89% | 4.02% | 2.87% | 1.83% | 1.13% | 1.87% | 4.3% |
| 2026/05/03 | 16.95% | 9.61% | 12.99% | 1.74% | 4.66% | 3.08% | 1.88% | 1.35% | 1.9% | 4.99% |
| 2026/05/04 | 17.57% | 8.89% | 11.6% | 1.75% | 3.41% | 2.45% | 1.95% | 1.37% | 2.01% | 5.53% |
| 2026/05/05 | 19.33% | 10.74% | 10.31% | 2.18% | 3.21% | 2.51% | 1.73% | 1.82% | 2.21% | 4.74% |
| 2026/05/06 | 21.51% | 14.82% | 7.26% | 1.94% | 2.74% | 2.2% | 1.57% | 1.99% | 1.93% | 3.91% |
| 2026/05/07 | 21.67% | 15.78% | 7.28% | 1.14% | 3.56% | 2.97% | 1.7% | 1.57% | 2.7% | 3.57% |
| 2026/05/08 | 22.81% | 15.6% | 5.54% | 1.77% | 3.6% | 2.36% | 2.03% | 1.99% | 2.82% | 3.54% |
| 2026/05/09 | 26.42% | 14.09% | 5.62% | 2.01% | 3.13% | 1.58% | 1.88% | 2% | 2.67% | 3.13% |
| 2026/05/10 | 24.29% | 13.08% | 5.93% | 2.29% | 3.37% | 2.02% | 2.18% | 2.86% | 1.96% | 3.14% |
| 2026/05/11 | 24.01% | 14.91% | 6.47% | 1.06% | 3.09% | 1.6% | 1.99% | 3.17% | 2.1% | 3.45% |
| 2026/05/12 | 24.13% | 18.41% | 2% | 1.68% | 3.37% | 0.28% | 2.19% | 3.35% | 2.36% | 3.71% |
| 2026/05/13 | 23.71% | 16.82% | 4.48% | 1.59% | 3.94% | 1.04% | 2.29% | 2.51% | 2.69% | 2.84% |
| 2026/05/14 | 18.31% | 10.36% | 11.06% | 1.58% | 4.28% | 3.67% | 1.73% | 1.59% | 4.23% | 1.47% |
| 2026/05/15 | 21.81% | 15.08% | 6.35% | 1.94% | 3.75% | 1.3% | 2.04% | 1.82% | 2.96% | 2.15% |
| 2026/05/16 | 20.28% | 15.43% | 7.51% | 1.84% | 4.14% | 1.39% | 2.1% | 0.95% | 3.96% | 2.67% |
| 2026/05/17 | 19.7% | 14.7% | 6.11% | 1.99% | 4.3% | 1.28% | 1.92% | 1.19% | 2.94% | 2.98% |
| 2026/05/18 | 19.17% | 15.53% | 5.5% | 2.33% | 3.96% | 0.92% | 1.96% | 1.17% | 3.83% | 2.99% |
| 2026/05/19 | 20.24% | 15.35% | 5.35% | 1.55% | 4% | 1.03% | 1.7% | 0.88% | 3.94% | 2.62% |
| 2026/05/20 | 23.28% | 16.35% | 4.33% | 2.44% | 4.06% | 0.9% | 2.24% | 1.31% | 3.84% | 2.55% |
| 2026/05/21 | 22.82% | 19.69% | 3.97% | 2.29% | 3.85% | 0.97% | 1.73% | 1.39% | 2.11% | 2.69% |
| 2026/05/22 | 21.35% | 17.63% | 4.24% | 2.42% | 3.46% | 1.08% | 1.81% | 1.64% | 2.22% | 2.85% |
| 2026/05/23 | 24.86% | 18.47% | 4% | 2.11% | 3.33% | 0.84% | 2.19% | 1.26% | 2.02% | 2.9% |
| 2026/05/24 | 22.24% | 14.53% | 6.46% | 2.35% | 3.97% | 1.2% | 2.01% | 1.95% | 3.19% | 2.11% |
| 2026/05/25 | 21.78% | 16.63% | 7.41% | 2.24% | 2.91% | 1.4% | 1.66% | 1.14% | 1.87% | 2.79% |
| 2026/05/26 | 20.89% | 16.91% | 6.42% | 3.6% | 4.3% | 1.6% | 1.21% | 1.45% | 1.24% | 3.18% |
| 2026/05/27 | 22.97% | 18.83% | 6.8% | 2.61% | 3.15% | 1.71% | 1.62% | 1.68% | 1.49% | 3.31% |
| 2026/05/28 | 23.33% | 18.22% | 8.02% | 1.87% | 3.13% | 1.55% | 1.42% | 1.64% | 1.23% | 3.05% |
| 2026/05/29 | 23.51% | 17.39% | 7.3% | 1.71% | 2.54% | 1.69% | 1.55% | 2.71% | 1.54% | 1.77% |
| 2026/05/30 | 24.36% | 17.81% | 6.95% | 2.64% | 2.25% | 1.64% | 1.81% | 3.2% | 1.68% | 0.73% |
| 2026/05/31 | 23.57% | 15.69% | 7.35% | 3.09% | 2.73% | 1.97% | 1.83% | 1.68% | 1.46% | 0.93% |
- woolworths.com.au
- coles.com.au
- danmurphys.com.au
- hellofresh.com.au
- youfoodz.com
- bws.com.au
- bulknutrients.com.au
- doordash.com
- liteneasy.com.au
- amazon.com.au
Copyright © Adthena. All rights reserved.
Woolworths led May with a steady rise, peaking mid-month. Coles showed a fluctuating trend, while Dan Murphy’s saw a decline. HelloFresh and Youfoodz maintained low shares. Amazon’s share decreased towards month’s end.
Competitor Count for AUS Retail Grocery and Food
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/05/01 | 1404 |
| 2026/05/02 | 1415 |
| 2026/05/03 | 1425 |
| 2026/05/04 | 1410 |
| 2026/05/05 | 1435 |
| 2026/05/06 | 1481 |
| 2026/05/07 | 1474 |
| 2026/05/08 | 1498 |
| 2026/05/09 | 1495 |
| 2026/05/10 | 1501 |
| 2026/05/11 | 1520 |
| 2026/05/12 | 1630 |
| 2026/05/13 | 1566 |
| 2026/05/14 | 1499 |
| 2026/05/15 | 1554 |
| 2026/05/16 | 1593 |
| 2026/05/17 | 1634 |
| 2026/05/18 | 1632 |
| 2026/05/19 | 1836 |
| 2026/05/20 | 1853 |
| 2026/05/21 | 1920 |
| 2026/05/22 | 1916 |
| 2026/05/23 | 1983 |
| 2026/05/24 | 1967 |
| 2026/05/25 | 2006 |
| 2026/05/26 | 2081 |
| 2026/05/27 | 2094 |
| 2026/05/28 | 2143 |
| 2026/05/29 | 2130 |
| 2026/05/30 | 2117 |
| 2026/05/31 | 2122 |
Copyright © Adthena. All rights reserved.
May saw a steady rise in distinct advertisers, starting at 1,404 and peaking at 2,143. The month concluded with 2,122 advertisers, showcasing significant growth.
