AUS Retail Grocery and Food - PPC Market Share Analysis March 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Grocery and Food category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Grocery and Food – AUS

Google AI Overview visibility for Retail Grocery and Food AUS

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 10.0463486881
89.9536513119
10%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 18
82
18%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 5%
Transactional 14%
Navigational 1%
Seasonal 1%
Local 4%
Problem Solving 2%

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Market Exposure

Share of Clicks for top 10 AUS Retail Grocery and Food brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
woolworths.com.au 30.64
danmurphys.com.au 16.71
coles.com.au 12.29
bws.com.au 5.67
liquorland.com.au 4.92
amazon.com.au 3.32
ubereats.com 2.6
kentstreetcellars.com.au 1.43
liteneasy.com.au 0.86
doordash.com 0.78
others 20.78
  • woolworths.com.au - 30.64%
  • danmurphys.com.au - 16.71%
  • coles.com.au - 12.29%
  • bws.com.au - 5.67%
  • liquorland.com.au - 4.92%
  • amazon.com.au - 3.32%
  • ubereats.com - 2.6%
  • kentstreetcellars.com.au - 1.43%
  • liteneasy.com.au - 0.86%
  • doordash.com - 0.78%
  • others - 20.78%

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Woolworths leads with 30.64% click share, followed by Dan Murphy’s at 16.71%. ‘Others’ collectively hold 20.78%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 AUS Retail Grocery and Food brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date danmurphys.com.au woolworths.com.au coles.com.au liquorland.com.au amazon.com.au ubereats.com bws.com.au youfoodz.com liteneasy.com.au kentstreetcellars.com.au
2026/03/01 13.42% 17.64% 6.26% 6.37% 5.22% 1.52% 3.8% 1.85% 0.93% 3.23%
2026/03/02 12.37% 16.09% 6.71% 4.9% 5.5% 1.3% 3.66% 2.19% 1.14% 3.13%
2026/03/03 12.01% 14.91% 7.96% 5.33% 5.69% 1.38% 4.13% 1.94% 2.08% 2.87%
2026/03/04 12.5% 13.72% 7.66% 2.79% 5% 6.34% 4.94% 1.73% 1.73% 2.8%
2026/03/05 13.56% 11.81% 6.71% 5% 3.92% 8.11% 5.1% 2.12% 2.15% 2.87%
2026/03/06 13.11% 15.04% 6.94% 5.24% 4.37% 5.57% 4.63% 2.3% 1.56% 2.84%
2026/03/07 13.59% 15.12% 6.5% 5.56% 4.26% 2.41% 4.37% 2.03% 2.18% 2.62%
2026/03/08 16.19% 13.25% 6.09% 6.06% 4.11% 2.63% 4.95% 2.02% 1.88% 3.18%
2026/03/09 16.18% 13.19% 5.62% 6.65% 4.1% 2.47% 5.17% 2.38% 2.28% 3.03%
2026/03/10 20.87% 13.2% 5.3% 5.41% 3.68% 2.24% 5.32% 1.69% 1.65% 2.97%
2026/03/11 27.4% 12.14% 5.19% 2.87% 3.34% 2.83% 5.39% 1.97% 1.74% 2.5%
2026/03/12 14.22% 19.88% 5.64% 3.15% 4.56% 2.5% 3.9% 2.88% 2.43% 1.66%
2026/03/13 19.77% 14.46% 4.6% 5.19% 3.4% 2.34% 5.87% 2.63% 2.05% 3.01%
2026/03/14 17.79% 15.9% 4.72% 4.93% 3.19% 2.2% 5.1% 2.47% 1.43% 2.64%
2026/03/15 18.85% 15.18% 4.32% 4.75% 3.65% 1.96% 4.63% 2.41% 2.45% 2.62%
2026/03/16 17.99% 15.18% 4.49% 5.56% 4.88% 2.58% 4.37% 2.56% 2.09% 2.56%
2026/03/17 11.8% 18.53% 3.77% 3.93% 6.12% 3.72% 3.68% 2.3% 2.15% 1.82%
2026/03/18 14.66% 17.11% 6.38% 2.77% 5.52% 3.02% 4.83% 2.73% 1.83% 2.19%
2026/03/19 13.75% 16.39% 11.01% 4.57% 6.28% 2.16% 3.75% 2.13% 1.43% 2.08%
2026/03/20 14.56% 14.59% 11.9% 4.83% 5.97% 1.87% 3.36% 2.27% 1.29% 2.13%
2026/03/21 16.66% 12.87% 10.26% 5.08% 5.06% 1.44% 3.34% 2.12% 1.73% 2.31%
2026/03/22 17.32% 11.83% 7.94% 5.88% 4.85% 1.74% 3.34% 2.36% 1.35% 2.73%
2026/03/23 16.27% 13.31% 10.03% 5.1% 5.15% 2.72% 2.95% 2.42% 1.75% 2.38%
2026/03/24 15.9% 14.03% 8.77% 4.88% 5.24% 3.06% 3.54% 2.5% 2.4% 2.15%
2026/03/25 14.99% 14.58% 8.13% 3.02% 5.63% 3.03% 3.07% 3.12% 2.35% 2.28%
2026/03/26 14.43% 15.19% 8.51% 4.52% 5.42% 3.18% 2.73% 3.05% 2.51% 2.17%
2026/03/27 14.42% 15.54% 9.28% 5.39% 4.96% 3.42% 2.92% 2.84% 2.48% 2.23%
2026/03/28 14% 14.11% 8.99% 6.14% 4.16% 3.39% 2.68% 2.98% 3.4% 2.26%
2026/03/29 14.62% 14.53% 9.43% 6.47% 4.74% 2.69% 2.73% 2.77% 2.81% 2.17%
2026/03/30 15.33% 13.65% 9.77% 6.51% 4.67% 3.3% 2.84% 3.41% 2.39% 2.34%
2026/03/31 16.24% 15.84% 6.15% 5.23% 5.19% 3.9% 3.7% 3.42% 3.09% 2.53%
  • danmurphys.com.au
  • woolworths.com.au
  • coles.com.au
  • liquorland.com.au
  • amazon.com.au
  • ubereats.com
  • bws.com.au
  • youfoodz.com
  • liteneasy.com.au
  • kentstreetcellars.com.au

Copyright © Adthena. All rights reserved.

In March 2026, Dan Murphy’s saw a significant surge, peaking at 27.40% on March 11. Woolworths maintained a steady presence, while Coles experienced a notable rise mid-month. By month’s end, Dan Murphy’s led, followed by Woolworths and Coles.

Market Exposure

Competitor Count for AUS Retail Grocery and Food

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/03/01 1581
2026/03/02 1601
2026/03/03 1619
2026/03/04 1627
2026/03/05 1599
2026/03/06 1598
2026/03/07 1575
2026/03/08 1575
2026/03/09 1555
2026/03/10 1552
2026/03/11 1532
2026/03/12 1543
2026/03/13 1544
2026/03/14 1522
2026/03/15 1512
2026/03/16 1520
2026/03/17 1632
2026/03/18 1576
2026/03/19 1537
2026/03/20 1551
2026/03/21 1532
2026/03/22 1496
2026/03/23 1533
2026/03/24 1508
2026/03/25 1514
2026/03/26 1515
2026/03/27 1509
2026/03/28 1482
2026/03/29 1486
2026/03/30 1460
2026/03/31 1424

Copyright © Adthena. All rights reserved.

March began with 1,581 advertisers, peaking at 1,632 mid-month. A steady decline followed, ending at 1,424.

Campaign Efficiency

Market Loss & Market Gains for AUS Retail Grocery and Food

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
coles.com.au 4.84%
amazon.com.au 0.65%
liquorland.com.au 0.39%
7eleven.com.au 0.34%
nutraorganics.com.au 0.14%
kentstreetcellars.com.au -0.24%
woolworths.com.au -0.75%
ubereats.com -1.03%
danmurphys.com.au -1.16%
bws.com.au -2.54%

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Coles.com.au surged with a 4.84% click share increase, while bws.com.au dropped by 2.54%.

Campaign Efficiency

AUS Retail Grocery and Food Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date woolworths.com.au danmurphys.com.au ubereats.com coles.com.au amazon.com.au liquorland.com.au bws.com.au kentstreetcellars.com.au youfoodz.com doordash.com
2026/03/01 21.35% 14.77% 2.15% 7.65% 6.1% 7.08% 6.11% 2.77% 0.83% 2.2%
2026/03/02 20.4% 13.69% 2.01% 8.82% 6.63% 5.59% 5.99% 2.74% 0.97% 1.84%
2026/03/03 19.48% 13.49% 2.07% 10.54% 6.93% 6.03% 6.76% 2.43% 0.86% 1.89%
2026/03/04 16.04% 12.76% 16.25% 8.43% 5.49% 2.8% 7.41% 2.2% 0.72% 1.49%
2026/03/05 13.35% 13.17% 20.66% 7.34% 4.28% 5.01% 7.28% 2.14% 0.89% 1.42%
2026/03/06 17.88% 13.15% 14.69% 7.71% 4.9% 5.19% 6.86% 2.12% 0.93% 1.29%
2026/03/07 18.79% 14.73% 6.11% 8.16% 5.14% 6.1% 7.2% 2.26% 1.01% 1.59%
2026/03/08 16.73% 17.38% 6.46% 7.45% 4.87% 6.66% 8.08% 2.79% 0.93% 1.28%
2026/03/09 16.29% 17.82% 6.29% 7.22% 4.88% 7.6% 8.75% 2.69% 1.14% 1.46%
2026/03/10 15.89% 22.61% 6.44% 6.09% 4.23% 6.12% 9.05% 2.37% 0.84% 1.64%
2026/03/11 14.57% 29.74% 6.79% 5.4% 3.75% 3.18% 8.95% 2.13% 0.89% 1.27%
2026/03/12 25.46% 15.15% 6.04% 6.3% 5.44% 3.43% 6.16% 1.39% 1.32% 1.97%
2026/03/13 18.28% 20.8% 5.64% 5.28% 4.04% 5.89% 9.7% 2.46% 1.21% 1.48%
2026/03/14 20.33% 18.89% 4.11% 5.69% 4.14% 5.77% 8.54% 2.32% 1.23% 2.04%
2026/03/15 19.65% 20.68% 4.51% 5.46% 4.65% 5.66% 7.73% 2.3% 1.34% 1.13%
2026/03/16 19.37% 20.14% 5.26% 5.2% 5.97% 6.62% 7.29% 2.18% 1.19% 1.51%
2026/03/17 23.97% 12.78% 8.53% 3.95% 7.49% 4.42% 5.77% 1.48% 1.11% 2.37%
2026/03/18 21.23% 16.3% 7.53% 7.21% 6.53% 3.28% 8.05% 1.82% 1.36% 1.33%
2026/03/19 20.06% 15.16% 5.05% 12.6% 7.1% 5.42% 6.1% 1.73% 0.88% 1.72%
2026/03/20 17.9% 16.97% 3.66% 14.06% 6.89% 5.9% 5.7% 1.89% 0.98% 1.85%
2026/03/21 16.08% 19.45% 2.5% 12.35% 6.21% 6.24% 5.66% 2.04% 1.08% 1.52%
2026/03/22 14.85% 20.04% 3.83% 10.54% 6.14% 6.95% 5.56% 2.51% 1.08% 1.25%
2026/03/23 16.41% 18.19% 4.89% 12.46% 6.16% 6.02% 4.58% 1.98% 1.15% 1.65%
2026/03/24 17.27% 18.12% 5.2% 11.24% 6.15% 5.67% 5.34% 1.85% 1.2% 1.36%
2026/03/25 17.71% 16.96% 7.24% 10.07% 6.63% 3.45% 4.74% 1.96% 1.43% 1.88%
2026/03/26 18.65% 16.42% 5.32% 10.54% 6.7% 5.08% 3.98% 1.83% 1.43% 2%
2026/03/27 18.65% 14.97% 7.18% 11.37% 5.98% 5.82% 4.09% 1.85% 1.41% 2.44%
2026/03/28 18.21% 15.05% 7.34% 11.74% 5.4% 6.34% 3.81% 1.82% 1.38% 1.6%
2026/03/29 18.05% 15.89% 5.62% 11.39% 6.02% 7.26% 3.75% 1.76% 1.5% 1.77%
2026/03/30 17.17% 16.19% 8.62% 12.04% 5.82% 6.93% 3.8% 1.79% 1.63% 1.53%
2026/03/31 19.65% 16.51% 11.06% 6.95% 6.38% 5.47% 4.73% 1.98% 1.71% 1.53%
  • woolworths.com.au
  • danmurphys.com.au
  • ubereats.com
  • coles.com.au
  • amazon.com.au
  • liquorland.com.au
  • bws.com.au
  • kentstreetcellars.com.au
  • youfoodz.com
  • doordash.com

Copyright © Adthena. All rights reserved.

In March 2026, Woolworths’ PPC share fluctuated, peaking mid-month. Dan Murphy’s saw a significant spike on March 11. UberEats surged early, then stabilized. Coles experienced mid-month highs. Amazon and Liquorland showed steady trends. BWS and Kent Street Cellars remained consistent. Youfoodz and DoorDash ended with slight increases.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Retail Grocery and Food

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for AUS Retail Grocery and Food - Last month
  1. 1
    Weekly Specials Catalogue https://www.coles.com.au › coles › catalogue

    Coles® Digital Catalogue — Browse This Week's Catalogue Online For All The Latest Specials & Offers. Find Out New Specials and Promotions Across Our Wide Range of Products.

  2. 2
    KFC® Australia | Order For Pick Up Or Delivery https://www.kfc.com.au

    See The Full Menu Of Meals From KFC© And Order For Delivery Or Pick Up Today! Avoid The Food Choice Overload And Grab Our Kentucky Fried...

  3. 3
    Light and Easy Meal Plans - Flash Sale: Up to 45% Off https://www.marleyspoon.com.au

    All-day meals for all-day moments, delivered to your door. Explore our Dietitian-approved menu...

  4. 4
    Woolworths Online Grocery | Online Grocery at Woolworths https://www.woolworths.com.au › delivery

    Shop in store or online today at Woolworths, the fresh food people. $0 delivery fee* on your first shop. Min. spend $100*. Exclusions and T&Cs apply.

  5. 5
    Meals From $5.79 + Freebies - $200 Off + Freebie Packs https://www.youfoodz.com

    Our best deal ever. Get up to $200 off meals + freebies for life.

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In the competitive landscape of Google PPC, Coles entices with weekly specials, while KFC simplifies meal choices. Marley Spoon offers dietitian-approved plans with a flash sale, Woolworths promotes fresh groceries with free delivery, and Youfoodz tempts with significant discounts and freebies.

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