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AUS Retail Grocery and Food - PPC Market Share Analysis April 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Grocery and Food category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 AUS Retail Grocery and Food brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
woolworths.com.au 53.67
coles.com.au 14.45
amazon.com.au 5.24
danmurphys.com.au 1.78
bws.com.au 1.48
hellofresh.com.au 1.01
myprotein.com 0.81
dominos.com.au 0.69
liteneasy.com.au 0.68
bulknutrients.com.au 0.56
others 19.63

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In the PPC landscape, Woolworths dominates with 53.67% click share, followed by Coles at 14.45%. Amazon trails at 5.24%, while ‘others’ collectively hold 19.63%.

Market Exposure

Share of Spend for the top 10 AUS Retail Grocery and Food brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date woolworths.com.au coles.com.au amazon.com.au hellofresh.com.au youfoodz.com myprotein.com lvly.com.au dailyblooms.com.au bulknutrients.com.au marleyspoon.com.au
2025/04/01 25.79% 10.93% 6.52% 3.81% 0.78% 1.91% 3.68% 3.8% 1.84% 1.63%
2025/04/02 27.33% 8.62% 6.69% 4.95% 1.48% 2.33% 2.84% 2.56% 1.91% 2.47%
2025/04/03 27.93% 10.4% 6.46% 4.81% 1.79% 2.23% 2% 2.52% 1.77% 2.3%
2025/04/04 26.7% 9.37% 6.27% 4.39% 1.85% 2.36% 1.58% 2.3% 1.87% 2.69%
2025/04/05 25.62% 8.3% 6.91% 4.9% 1.86% 1.63% 2.56% 1.91% 1.59% 2.32%
2025/04/06 25.16% 10.07% 7.64% 4.02% 2% 1.5% 2.45% 1.35% 2.18% 2.64%
2025/04/07 26.09% 7.75% 7.93% 5.05% 2.21% 1.28% 1.91% 1.57% 1.9% 2.38%
2025/04/08 25.89% 5.64% 8.95% 3.9% 2.04% 1.52% 2.42% 1.52% 2.27% 2.34%
2025/04/09 26.53% 5.3% 8.24% 3.98% 2.13% 1.67% 2.22% 1.27% 2.13% 2.08%
2025/04/10 27.33% 5.26% 8.21% 4.67% 2.32% 1.75% 1.53% 1.32% 1.99% 2.4%
2025/04/11 28.78% 5.95% 7.03% 4.64% 1.98% 1.59% 1.36% 1.3% 1.66% 2.03%
2025/04/12 27.89% 6.14% 6.88% 2.78% 1.81% 1.59% 1.45% 1.3% 1.81% 1.64%
2025/04/13 27.04% 5.85% 7.54% 4.29% 1.94% 2.01% 0.97% 0.82% 2.32% 1.9%
2025/04/14 26.53% 7.31% 8.56% 4.21% 2.15% 1.79% 1.29% 1.12% 1.86% 2.47%
2025/04/15 27.46% 8.28% 8.23% 3.24% 2.09% 1.68% 1.63% 1.14% 2.09% 2.26%
2025/04/16 26.53% 9.27% 6.77% 3.65% 2.41% 1.95% 1.54% 1.44% 1.95% 2.3%
2025/04/17 29.18% 11.95% 6.59% 4.37% 2.5% 1.86% 1.4% 1.62% 2.21% 2.58%
2025/04/18 24.44% 10.99% 6.61% 3.48% 1.24% 1.2% 0.53% 1.54% 1.43% 1.7%
2025/04/19 22% 10.21% 7.79% 4.78% 2.34% 1.45% 1.48% 1.03% 1.72% 2.34%
2025/04/20 20.42% 7.74% 7.76% 5.96% 2.97% 1.81% 0.78% 1.37% 1.97% 2.07%
2025/04/21 19.65% 7.31% 7.75% 6.48% 3.08% 2.15% 1.21% 1.1% 2.14% 4.13%
2025/04/22 18.77% 6.5% 8.36% 5.39% 3.02% 1.98% 1.84% 1.48% 1.88% 3.32%
2025/04/23 19.54% 6.51% 7.07% 4.53% 3.19% 1.68% 2.21% 2.53% 1.93% 3.07%
2025/04/24 19.66% 7.42% 6.54% 6.08% 2.27% 1.69% 2% 3.62% 1.68% 2.15%
2025/04/25 22.87% 7.66% 6.38% 6.32% 2.82% 1.55% 0.73% 2.85% 1.5% 1.78%
2025/04/26 23.56% 7.35% 6.97% 7.08% 2.5% 1.74% 1.51% 1.74% 2.2% 2.13%
2025/04/27 21.37% 8.32% 6.99% 5.84% 2.31% 1.94% 1.62% 2.4% 1.72% 1.54%
2025/04/28 21.88% 7.5% 6.74% 6.96% 2.64% 1.54% 2.34% 2.55% 1.15% 1.61%
2025/04/29 22.85% 8.25% 6.87% 5.38% 2.58% 2.66% 2.48% 3.19% 1.49% 1.48%
2025/04/30 24.03% 7.58% 6.58% 6.14% 2.71% 2.64% 2.26% 2.2% 1.63% 1.51%

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April saw Woolworths lead with a peak spend share of 29.18% on the 17th, before a decline to 24.03% by month’s end. Coles fluctuated, peaking at 11.95% on the 17th, ending at 7.58%. Amazon maintained a steady presence, peaking at 8.95% on the 8th, closing at 6.58%.

Market Exposure

Competitor Count for AUS Retail Grocery and Food

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/04/01 1929
2025/04/02 1915
2025/04/03 1932
2025/04/04 1881
2025/04/05 1952
2025/04/06 1966
2025/04/07 1956
2025/04/08 1987
2025/04/09 1934
2025/04/10 1953
2025/04/11 1951
2025/04/12 1964
2025/04/13 1952
2025/04/14 1959
2025/04/15 1929
2025/04/16 1944
2025/04/17 1837
2025/04/18 1862
2025/04/19 1995
2025/04/20 1950
2025/04/21 1933
2025/04/22 1944
2025/04/23 1936
2025/04/24 1942
2025/04/25 1966
2025/04/26 1949
2025/04/27 1920
2025/04/28 1907
2025/04/29 1909
2025/04/30 1911

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April saw fluctuating advertiser numbers, peaking at 1,995 on April 19. The month concluded with a slight decline, ending at 1,911.

Campaign Efficiency

Market Loss & Market Gains for AUS Retail Grocery and Food

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
coles.com.au 1.52%
danmurphys.com.au 1.15%
liquorland.com.au 0.54%
hellofresh.com.au 0.48%
amazon.com.au 0.46%
axilcoffee.com.au -0.14%
catch.com.au -0.15%
menulog.com.au -0.19%
kfc.com.au -0.25%
woolworths.com.au -7.79%

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Coles.com.au surged by 1.52%, while Woolworths.com.au dropped by 7.79%. Danmurphys.com.au gained 1.15%, and Liquorland.com.au rose by 0.54%.

Campaign Efficiency

AUS Retail Grocery and Food Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date woolworths.com.au amazon.com.au coles.com.au bws.com.au myprotein.com hellofresh.com.au doordash.com bulknutrients.com.au iherb.com danmurphys.com.au
2025/04/01 42.33% 10.13% 13.35% 0.02% 1.09% 0.94% 0.44% 1.1% 0.91% 0.08%
2025/04/02 43.92% 9.86% 12.08% 0.01% 1.24% 1.09% 0.36% 1.27% 0.83% 0.06%
2025/04/03 43.87% 9.86% 13.98% 0.02% 1.21% 0.94% 0.65% 1.19% 0.78% 0.05%
2025/04/04 44.4% 9.6% 13.94% 0.04% 1.13% 0.95% 0.85% 1.17% 0.64% 0.09%
2025/04/05 40.09% 10.75% 12.07% 2.46% 0.89% 1.06% 1.6% 1.07% 0.84% 1.27%
2025/04/06 37.68% 11.65% 13.88% 1.8% 0.8% 1.04% 1.4% 1.31% 0.98% 1.34%
2025/04/07 39.23% 12.42% 10.84% 1.98% 0.66% 1.15% 1.09% 1.22% 0.88% 1.59%
2025/04/08 39.42% 12.94% 7.1% 1.77% 0.8% 0.93% 0.96% 1.45% 0.91% 1.6%
2025/04/09 40.14% 11.7% 7.04% 2.7% 0.84% 1.06% 1.17% 1.4% 0.84% 2.1%
2025/04/10 41.8% 12.2% 6.8% 2.57% 0.94% 0.92% 0.9% 1.26% 0.85% 1.47%
2025/04/11 42.29% 10.88% 8.06% 2.9% 0.87% 0.94% 1.12% 1.05% 0.93% 1.3%
2025/04/12 40.7% 10.54% 7.72% 3.54% 0.82% 0.66% 1.26% 1.17% 0.88% 1.24%
2025/04/13 39.76% 11.58% 8.57% 2.65% 1.09% 0.91% 1.04% 1.51% 0.93% 1.19%
2025/04/14 38.9% 12.97% 10.21% 2.8% 0.93% 0.94% 0.93% 1.21% 0.85% 1.06%
2025/04/15 39.35% 12.15% 10.39% 2.9% 0.86% 0.69% 1.25% 1.31% 0.98% 1.34%
2025/04/16 38.39% 10.43% 12.03% 2.77% 1.01% 0.76% 1.33% 1.25% 0.85% 1.32%
2025/04/17 42.68% 9.86% 14.65% 2.04% 0.94% 0.81% 0.87% 1.37% 1.12% 0.65%
2025/04/18 32.85% 9.04% 10.81% 9.65% 0.59% 0.65% 0.66% 0.82% 0.84% 8.96%
2025/04/19 29.87% 12.98% 11.92% 1.97% 0.83% 1.25% 1.99% 1.1% 1.18% 1.78%
2025/04/20 29.67% 12.35% 10.35% 2.66% 0.95% 1.56% 1.77% 1.22% 1.29% 3.01%
2025/04/21 28.19% 13.05% 9.76% 2.43% 1.24% 1.59% 1.72% 1.43% 1.61% 2.83%
2025/04/22 29.41% 13.36% 9.36% 2.35% 1.16% 1.43% 2.26% 1.29% 1.15% 2.57%
2025/04/23 30.3% 12.38% 9.85% 1.95% 1.01% 1.4% 1.79% 1.35% 1.28% 1.72%
2025/04/24 31.75% 12.06% 11.09% 1.12% 1.07% 1.67% 2.29% 1.21% 1.05% 1.27%
2025/04/25 35.14% 11% 10.88% 1.2% 0.95% 1.78% 1.55% 1.1% 1.07% 1.43%
2025/04/26 32.89% 12.28% 11.6% 0.66% 1.08% 1.9% 1.61% 1.62% 1.33% 0.69%
2025/04/27 32.86% 12.24% 11.36% 0.86% 1.15% 1.71% 1.62% 1.16% 1.19% 1.12%
2025/04/28 33.5% 12.31% 11.77% 0.81% 0.96% 2.14% 1.25% 0.83% 1.44% 1.04%
2025/04/29 35.08% 11.89% 11.65% 1.09% 1.69% 1.5% 1.23% 1.06% 1.37% 0.91%
2025/04/30 36.28% 11.16% 10.01% 1.92% 1.66% 1.52% 1.39% 1.18% 1.15% 0.92%

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Woolworths led April with fluctuating impressions, peaking early at 44.4% before a decline to 36.28%. Amazon and Coles showed steady gains, while BWS and Dan Murphy’s spiked mid-month. The month ended with Woolworths still leading.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Retail Grocery and Food

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    Weekly Specials Catalogue https://www.coles.com.au › coles › catalogue

    Coles® Digital Catalogue — Browse This Week's Catalogue Online For All The Latest Specials & Offers. Shop Catalogue Products Online Or Head To Your Nearest Coles Supermarket.

  2. 2
    Dan Murphy's | Lowest Liquor Price Guarantee https://www.danmurphys.com.au

    Order Online Now And We'll Have Your Drinks Ready To Pick Up In 30 minutes. Shop Now. There's Always More To Discover At Dan...

  3. 3
    Lite n' Easy https://www.liteneasy.com.au

    Good Food n' Great Results — Affordable, Flexible Options To Achieve Your Goals. No Lock In Contracts Or Subscriptions

  4. 4
    Woolworths Supermarket https://www.woolworths.com.au › woolworths › supermarket

    Shop Woolworths Online — Shop online at Woolworths for your groceries. Simply choose delivery or pick up. Get More...

  5. 5
    Meals for the week delivered - Youfoodz meals from $5.79 each https://www.youfoodz.com

    Planning your week just got easier - save on meals with Youfoodz, the ultimate time-saver.

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In the bustling world of Google PPC, Coles entices with weekly specials, while Dan Murphy’s promises the lowest liquor prices. Lite n’ Easy offers flexible meal plans, Woolworths simplifies grocery shopping, and Youfoodz delivers affordable convenience. Each ad uniquely captures consumer needs.

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