UK Automotive Commercial Vehicles - PPC Market Share Analysis May 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Commercial Vehicles category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Commercial Vehicles – UK

Google AI Overview visibility for Automotive Commercial Vehicles UK

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 23.1705095753
76.8294904247
23%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 32
68
32%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 19%
Transactional 8%
Navigational 0%
Seasonal 0%
Local 0%
Problem Solving 2%

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Market Exposure

Share of Clicks for top 10 UK Automotive Commercial Vehicles brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
ebay.co.uk 10.08
volkswagen.co.uk 9.32
ford.co.uk 9.11
globalvans.co.uk 7.14
cargurus.co.uk 4.56
mercedes-benz.co.uk 3.96
carwow.co.uk 3.24
volkswagen-vans.co.uk 3.15
collectingcars.com 2.9
toyota.co.uk 2.67
others 43.87
  • ebay.co.uk - 10.08%
  • volkswagen.co.uk - 9.32%
  • ford.co.uk - 9.11%
  • globalvans.co.uk - 7.14%
  • cargurus.co.uk - 4.56%
  • mercedes-benz.co.uk - 3.96%
  • carwow.co.uk - 3.24%
  • volkswagen-vans.co.uk - 3.15%
  • collectingcars.com - 2.9%
  • toyota.co.uk - 2.67%
  • others - 43.87%

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Ebay.co.uk leads with 10.08% click share, followed by Volkswagen.co.uk at 9.32%. Ford.co.uk captures 9.11%, while ‘others’ dominate with 43.87%.

Market Exposure

Share of Spend for the top 10 UK Automotive Commercial Vehicles brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date globalvans.co.uk ford.co.uk alliedmobility.com ebay.co.uk volkswagen.co.uk renault.co.uk carwow.co.uk mercedes-benz.co.uk cargurus.co.uk nissan.co.uk
2026/05/01 8.93% 5.59% 5.66% 0.61% 3.55% 2.89% 3.69% 6.34% 5.55% 5.26%
2026/05/02 12.35% 5.62% 4.88% 0.26% 4.19% 4.31% 3.09% 4.09% 4.56% 6.21%
2026/05/03 12.36% 8.04% 4.9% 0.22% 3.63% 3.98% 2.84% 4.66% 7.14% 5.32%
2026/05/04 9.36% 4.55% 5.58% 0.05% 2.82% 4.52% 2.43% 6.13% 3.43% 6.21%
2026/05/05 10.96% 6.16% 3.66% 0.54% 4.44% 4.02% 3.51% 6.27% 5.36% 4.71%
2026/05/06 10.67% 5.88% 4.52% 0.41% 2% 3.15% 4.56% 4.27% 4.89% 3.66%
2026/05/07 8.1% 5.17% 3.56% 0.72% 5.85% 3.23% 4.17% 3.84% 6.89% 2.8%
2026/05/08 11.21% 6.89% 5.65% 0.37% 4.79% 3.18% 4.06% 6.12% 3.96% 4.37%
2026/05/09 13.19% 6.52% 4.53% 0.35% 2.05% 3.99% 3.45% 5.06% 4.43% 7.17%
2026/05/10 11.36% 6.65% 6.12% 0.32% 4.54% 4.21% 3.35% 5.3% 5.22% 3.84%
2026/05/11 4.48% 2.44% 1.94% 2.34% 4.39% 1.51% 6.34% 4.28% 11.03% 5.61%
2026/05/12 3.77% 2.3% 2.04% 2.29% 9.01% 1.04% 5.57% 4.8% 11.89% 2.69%
2026/05/13 11.56% 7.57% 5.02% 4.97% 2.73% 3.52% 3.23% 1.98% 1.36% 4.85%
2026/05/14 13.4% 8.65% 5.95% 4.2% 2.08% 3.57% 2.47% 2.94% 1.38% 1.94%
2026/05/15 11.18% 6.87% 5.64% 0.37% 4.78% 3.19% 4.04% 6.12% 3.95% 4.36%
2026/05/16 9.74% 7.18% 6.6% 7.48% 3.52% 3.47% 2.74% 2.15% 1.12% 2.57%
2026/05/17 9.77% 9.01% 6.04% 8.41% 4.46% 3.72% 2.24% 2.35% 1.22% 2.32%
2026/05/18 9.9% 8.61% 6.59% 8.25% 3.76% 3.99% 3.15% 1.91% 0.76% 0.9%
2026/05/19 11.18% 8.92% 7.87% 9.55% 4.34% 3.21% 1.88% 2.22% 0.6% 0.68%
2026/05/20 12.01% 9.92% 6.05% 9.16% 3.35% 3.99% 2.27% 3.27% 1% 0.41%
2026/05/21 10.29% 6.55% 7.01% 7.22% 4.48% 3.64% 2.08% 1.67% 0.93% 1.5%
2026/05/22 11.97% 6.59% 5.56% 7.88% 5.53% 3.61% 2.66% 2.24% 2% 0.75%
2026/05/23 11.77% 6.66% 5.42% 7.26% 4.65% 3.69% 2.27% 2.18% 2.12% 0.7%
2026/05/24 10.38% 7.04% 3.12% 7.28% 5.21% 4.09% 2.21% 1.96% 2.21% 1.76%
2026/05/25 11.18% 8.22% 4.84% 5.83% 5.77% 3.61% 2.49% 2.03% 1.78% 1.42%
2026/05/26 9.59% 7.68% 4.41% 5.66% 5.23% 3.11% 2.8% 1.97% 2.08% 0.93%
2026/05/27 10.53% 7.31% 5.07% 6.59% 4.92% 2.89% 1.92% 1.7% 1.38% 1.31%
2026/05/28 11.4% 7.31% 5.59% 5.85% 3.19% 2.99% 2.18% 1.33% 1.51% 0.97%
2026/05/29 12.47% 7.47% 5.57% 5.87% 5.24% 3.17% 2.6% 1.81% 1.37% 0.37%
2026/05/30 11.6% 7.8% 5.19% 4.05% 4.59% 3.56% 2.71% 2.68% 0.9% 1.06%
2026/05/31 12.06% 8.51% 6.19% 4.97% 4% 3.11% 2.75% 2.29% 1.13% 0.61%
  • globalvans.co.uk
  • ford.co.uk
  • alliedmobility.com
  • ebay.co.uk
  • volkswagen.co.uk
  • renault.co.uk
  • carwow.co.uk
  • mercedes-benz.co.uk
  • cargurus.co.uk
  • nissan.co.uk

Copyright © Adthena. All rights reserved.

In May 2026, Global Vans led PPC spend, peaking mid-month. Ford and Allied Mobility showed steady growth, while eBay surged mid-month. Volkswagen and Renault maintained moderate levels. Carwow and Mercedes-Benz fluctuated, ending lower. Cargurus and Nissan saw declining trends.

Market Exposure

Competitor Count for UK Automotive Commercial Vehicles

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/05/01 193
2026/05/02 182
2026/05/03 184
2026/05/04 195
2026/05/05 195
2026/05/06 194
2026/05/07 204
2026/05/08 189
2026/05/09 187
2026/05/10 185
2026/05/11 241
2026/05/12 272
2026/05/13 250
2026/05/14 266
2026/05/15 189
2026/05/16 248
2026/05/17 238
2026/05/18 253
2026/05/19 243
2026/05/20 225
2026/05/21 238
2026/05/22 228
2026/05/23 230
2026/05/24 225
2026/05/25 226
2026/05/26 247
2026/05/27 251
2026/05/28 246
2026/05/29 233
2026/05/30 242
2026/05/31 244

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May began with 193 advertisers, fluctuating slightly until a peak of 272 on May 12. The month concluded with 244 advertisers, indicating a dynamic landscape.

Campaign Efficiency

Market Loss & Market Gains for UK Automotive Commercial Vehicles

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
ebay.co.uk 8.81%
ford.co.uk 2.65%
globalvans.co.uk 1.66%
apachetrailers.co.uk 1.14%
jcb.com 1.08%
nissan.co.uk -1.41%
fiat.co.uk -1.42%
carwow.co.uk -2.12%
mercedes-benz.co.uk -2.88%
cargurus.co.uk -5.24%

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eBay.co.uk surged with an 8.81% increase, while cargurus.co.uk dropped by 5.24%. Ford.co.uk gained 2.65%, contrasting with mercedes-benz.co.uk’s 2.88% decline.

Campaign Efficiency

UK Automotive Commercial Vehicles Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date globalvans.co.uk ebay.co.uk ford.co.uk kia.com volkswagen.co.uk audi.co.uk carwow.co.uk mercedes-benz.co.uk toyota.co.uk cargurus.co.uk
2026/05/01 8.98% 1.18% 4.22% 2.08% 3.62% 0.83% 4.79% 7.91% 2.2% 8.76%
2026/05/02 12.3% 0.49% 3.6% 1.48% 4.15% 1.88% 4.08% 4.66% 2.39% 6.59%
2026/05/03 12.48% 0.37% 6.05% 1.56% 3.44% 1.18% 3.82% 4.78% 2.78% 10.1%
2026/05/04 8.68% 0.09% 3.22% 2.09% 2.9% 1.54% 3.61% 7.31% 3.31% 5.94%
2026/05/05 11.2% 0.96% 4.34% 2.35% 4.54% 2.17% 3.95% 7.03% 1.89% 7.43%
2026/05/06 10.91% 0.73% 3.99% 1.81% 2.27% 1.26% 6.19% 4.86% 2.3% 7.47%
2026/05/07 7.87% 1.28% 3.52% 2.12% 6.42% 0.79% 4.95% 4.59% 1.96% 9.45%
2026/05/08 11.78% 0.87% 5.01% 1.57% 4.75% 0.8% 5.2% 7.28% 1.89% 6.56%
2026/05/09 13.58% 0.57% 5.53% 1.59% 2.16% 1.22% 4.58% 6.54% 2.29% 6.71%
2026/05/10 11.75% 0.53% 5.51% 2.38% 4.52% 1.55% 4.18% 5.78% 2.95% 7.7%
2026/05/11 4.02% 3.87% 1.7% 1.58% 3.66% 0.91% 6.3% 4.8% 3.08% 14.27%
2026/05/12 3.37% 3.75% 1.53% 1.54% 7.26% 0.88% 5.24% 3.99% 3.07% 13.54%
2026/05/13 13.21% 10.32% 5.72% 3.01% 3.03% 2.83% 3.85% 2.24% 2.28% 2.41%
2026/05/14 14.44% 8.84% 7.07% 2.16% 2.19% 3.07% 2.8% 3.11% 1.94% 2.34%
2026/05/15 11.78% 0.87% 5.01% 1.57% 4.75% 0.8% 5.2% 7.28% 1.89% 6.56%
2026/05/16 10.54% 16.3% 6.14% 2.99% 3.7% 2.06% 3.17% 2.66% 2.62% 1.86%
2026/05/17 10.39% 18.26% 7.59% 3.24% 4.75% 1.5% 2.63% 2.86% 2.89% 2.06%
2026/05/18 10.23% 18.16% 6.92% 2.12% 4.06% 1.16% 3.44% 2.42% 2.89% 1.19%
2026/05/19 11.28% 19.41% 7.22% 2.22% 4.55% 2.35% 2.09% 2.02% 4.04% 0.87%
2026/05/20 11.54% 18.02% 7.31% 3.72% 3.26% 3.07% 2.43% 3.37% 4.24% 1.63%
2026/05/21 10.69% 15.61% 6.11% 3.81% 4.71% 2.32% 2.49% 1.83% 4.37% 1.41%
2026/05/22 12.41% 15.13% 5.54% 2.98% 5.59% 2.93% 2.93% 2.38% 3.43% 3.18%
2026/05/23 12.29% 15.2% 5.24% 2.86% 4.54% 4.5% 2.25% 2.45% 2.95% 3.06%
2026/05/24 11.21% 15.98% 5.54% 2.91% 5.41% 4.49% 1.87% 2.26% 2.95% 3.58%
2026/05/25 11.61% 13.13% 6.46% 2.52% 6.11% 4.06% 2.32% 2.14% 2.89% 2.79%
2026/05/26 10.92% 11.3% 7.03% 2.53% 5.38% 3.81% 2.66% 2.02% 2.11% 3.06%
2026/05/27 10.58% 14% 6.15% 3.22% 4.94% 4.04% 1.95% 1.62% 2.85% 2.08%
2026/05/28 12.15% 12.55% 5.93% 2.78% 3.24% 3.54% 2.18% 1.27% 2.3% 2.42%
2026/05/29 13.64% 11.9% 5.97% 3.25% 5.46% 2.97% 2.22% 1.7% 2.88% 2.1%
2026/05/30 12.81% 8.28% 6.96% 3.07% 4.8% 3.71% 2.67% 2.99% 1.76% 1.46%
2026/05/31 13.25% 10.49% 6.48% 4.53% 4.33% 4.05% 2.71% 2.59% 2.26% 1.79%
  • globalvans.co.uk
  • ebay.co.uk
  • ford.co.uk
  • kia.com
  • volkswagen.co.uk
  • audi.co.uk
  • carwow.co.uk
  • mercedes-benz.co.uk
  • toyota.co.uk
  • cargurus.co.uk

Copyright © Adthena. All rights reserved.

In May 2026, Global Vans and eBay showed fluctuating trends, with eBay peaking mid-month. Ford and Kia maintained steady shares, while Volkswagen and Audi saw minor variations. Carwow and Mercedes-Benz experienced declines, whereas Toyota and Cargurus had mixed performances. The month concluded with diverse impression shares across advertisers.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Automotive Commercial Vehicles

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for UK Automotive Commercial Vehicles - Last month
  1. 1
    Used Volkswagen Golf Deals | Get Two Years’ Free Servicing https://www.arnoldclark.com › volkswagen

    Get Two Years’ Free Servicing When You Buy a Used Car – Worth At Least £469! Plus, Get an Extra £500 When You Part-Exchange Your Car.

  2. 2
    View The Audi SUV Collection - Find Great Finance Offers https://www.audi.co.uk

    A collection of dynamic and sporty SUVs. Ready for the next step?

  3. 3
    Sprinter Vans By Mercedes-Benz https://www.mercedes-benz.co.uk

    Official Mercedes-Benz Vans UK — Sprinter van : The legendary large panel van from Mercedes-Benz. Sprinter sets the standard for large commercial vehicles with its key performance.

  4. 4
    Motability Car Scheme | Nissan https://www.nissan.co.uk

    Discover Nissan's Motability Car Scheme and explore great motability offers across a range of models for easy driving.

  5. 5
    Welcome to Volkswagen UK - Explore The Golf Range https://www.volkswagen.co.uk › fleet › golf

    Discover our full range online today and find the perfect vehicles for your employees.

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In the competitive landscape of automotive PPC ads, Arnold Clark entices with two years of free servicing and a £500 part-exchange bonus, while Audi highlights dynamic SUVs with attractive finance offers. Mercedes-Benz showcases the legendary Sprinter van, setting standards in commercial vehicles. Nissan promotes its Motability Car Scheme for accessible driving, and Volkswagen invites exploration of its Golf range for fleet solutions.

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