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UK Automotive Commercial Vehicles - PPC Market Share Analysis April 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Commercial Vehicles category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 UK Automotive Commercial Vehicles brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
cargurus.co.uk 18.03
motors.co.uk 7.61
citroen.co.uk 7.38
carwow.co.uk 5.82
ebay.co.uk 5.1
globalvans.co.uk 3.05
pistonheads.com 2.82
ford.co.uk 2.82
arnoldclark.com 2.7
peugeot.co.uk 2.64
others 42.03

Copyright © Adthena. All rights reserved.

Cargurus.co.uk leads with 18.03% click share, while ‘others’ dominate at 42.03%. Citroen.co.uk and motors.co.uk follow, highlighting diverse advertiser presence.

Market Exposure

Share of Spend for the top 10 UK Automotive Commercial Vehicles brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date cargurus.co.uk citroen.co.uk motors.co.uk globalvans.co.uk ford.co.uk ebay.co.uk carwow.co.uk arnoldclark.com peugeot.co.uk carsupermarket.com
2025/04/01 10.79% 8.51% 5.71% 3.98% 3.1% 2.16% 6.96% 2.24% 2.14% 2.41%
2025/04/02 17.07% 13.49% 4.07% 5.98% 1.23% 4.32% 8.11% 2.12% 3.49% 3.36%
2025/04/03 15.72% 7.1% 3.79% 3.94% 2.05% 2.03% 6.45% 3.29% 2.48% 4.23%
2025/04/04 14.81% 6.4% 5.91% 3.95% 2.94% 2.87% 6.95% 3.73% 3.67% 2.76%
2025/04/05 15.86% 9.62% 4.87% 3.45% 2.78% 1.73% 6.7% 3.99% 5.08% 3.78%
2025/04/06 11.19% 9.48% 3.66% 5.78% 3.31% 2% 5.26% 4.37% 3.43% 2.12%
2025/04/07 17.19% 5.57% 5.7% 5.09% 2.46% 0.84% 10.22% 2.71% 4.59% 3.08%
2025/04/08 16.11% 10.28% 2.82% 4.69% 1.92% 1.57% 6.18% 2.94% 7.25% 2.75%
2025/04/09 12.86% 9.74% 3.57% 4.37% 1.97% 4.67% 5.53% 2.16% 4.9% 2.52%
2025/04/10 9.77% 11.22% 3.58% 5.57% 1.86% 3.9% 5.71% 3.7% 4.96% 1.9%
2025/04/11 9.46% 19.47% 4.01% 4.97% 2.25% 1.75% 5.16% 3.66% 5.23% 2.53%
2025/04/12 10.62% 18.39% 4.52% 4.26% 3.24% 2% 7.04% 2.82% 8.51% 3.03%
2025/04/13 11.28% 15.28% 3.84% 5.38% 3.05% 3.66% 7% 2.92% 6.94% 2.6%
2025/04/14 10.26% 13.03% 7.75% 4.88% 2.05% 2.93% 6.79% 2.46% 7.58% 1.9%
2025/04/15 9.94% 16.41% 5.02% 4.63% 3.16% 2.27% 4.34% 2.48% 6.08% 1.75%
2025/04/16 14.84% 14.93% 5.28% 5.48% 1.62% 2.35% 5.93% 2.68% 4.87% 2.78%
2025/04/17 8.88% 14.99% 4.01% 5.39% 4.18% 1.64% 8.57% 1.71% 3.68% 2.68%
2025/04/18 11.48% 12.19% 2.67% 6% 3.99% 2.04% 3.72% 3.17% 3.23% 2.82%
2025/04/19 19.77% 6.72% 4.74% 3.52% 2.49% 1.99% 6% 2.18% 1.5% 3.56%
2025/04/20 22.16% 6.94% 4.5% 4.65% 3.14% 2.93% 4.26% 3.47% 1.59% 3.05%
2025/04/21 22.2% 11.83% 4.23% 4.15% 3.05% 2.5% 4.15% 3.13% 2.19% 2.51%
2025/04/22 14.71% 10.5% 9.14% 3.95% 2.8% 2.73% 4.33% 3.32% 3.82% 2.56%
2025/04/23 13.84% 6.83% 9.54% 4.99% 2.91% 1.58% 3.78% 3.08% 2.09% 1.64%
2025/04/24 16.3% 5.04% 7.5% 5.31% 3.59% 2.35% 5.11% 2.54% 1.9% 1.46%
2025/04/25 14.01% 4.83% 6.41% 6.85% 3.44% 1.65% 5.12% 1.9% 2.33% 2.27%
2025/04/26 19.17% 7.77% 7.32% 5.25% 3.22% 1.76% 5.29% 3.24% 1.96% 1.79%
2025/04/27 16.19% 8.49% 4.58% 5.52% 3.39% 1.56% 3.94% 2.06% 1.67% 1.17%
2025/04/28 13.24% 8.22% 7.33% 5.58% 4.05% 2.58% 3% 1.88% 1.92% 1.7%
2025/04/29 13.75% 7.71% 5.8% 7.85% 3.52% 1.91% 3.18% 2.31% 1.48% 0.8%
2025/04/30 11.16% 9.25% 8.46% 5.57% 3.72% 3.7% 2.61% 2.33% 1.92% 1.54%

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In April 2025, CarGurus.co.uk led with fluctuating spend, peaking mid-month. Citroen.co.uk saw a mid-month surge, while Motors.co.uk and GlobalVans.co.uk maintained steady growth. Ford.co.uk and eBay.co.uk showed modest increases, with Carwow.co.uk and ArnoldClark.com experiencing varied trends. Peugeot.co.uk and CarSupermarket.com had consistent, low spend.

Market Exposure

Competitor Count for UK Automotive Commercial Vehicles

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/04/01 344
2025/04/02 337
2025/04/03 353
2025/04/04 356
2025/04/05 345
2025/04/06 329
2025/04/07 322
2025/04/08 329
2025/04/09 307
2025/04/10 310
2025/04/11 315
2025/04/12 296
2025/04/13 294
2025/04/14 306
2025/04/15 304
2025/04/16 313
2025/04/17 313
2025/04/18 295
2025/04/19 338
2025/04/20 317
2025/04/21 328
2025/04/22 347
2025/04/23 336
2025/04/24 335
2025/04/25 318
2025/04/26 329
2025/04/27 327
2025/04/28 337
2025/04/29 319
2025/04/30 315

Copyright © Adthena. All rights reserved.

April began with 344 advertisers, fluctuating throughout the month. Peaks on April 4th (356) and April 22nd (347) contrasted with a low on April 12th (296). The month concluded with 315 advertisers.

Campaign Efficiency

Market Loss & Market Gains for UK Automotive Commercial Vehicles

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
cargurus.co.uk 3.03%
collectingcars.com 2.24%
vertumotors.com 1.59%
motors.co.uk 1.05%
volvocars.com 0.71%
arnoldclark.com -0.59%
carsupermarket.com -0.66%
peugeot.co.uk -2.54%
carwow.co.uk -2.7%
citroen.co.uk -2.72%

Copyright © Adthena. All rights reserved.

In the past month, cargurus.co.uk surged with a 3.03% click share increase, while citroen.co.uk dropped by 2.72%. Collectingcars.com and vertumotors.com also saw positive gains, contrasting with declines for carwow.co.uk and peugeot.co.uk.

Campaign Efficiency

UK Automotive Commercial Vehicles Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date cargurus.co.uk motors.co.uk citroen.co.uk ebay.co.uk vertumotors.com globalvans.co.uk pistonheads.com arnoldclark.com carwow.co.uk carsupermarket.com
2025/04/01 14.95% 7.97% 7.91% 3.78% 0.47% 2.68% 3.21% 3.26% 7.62% 2.68%
2025/04/02 24.4% 5.16% 11.65% 7.73% 0.44% 3.91% 1.92% 2.61% 8.12% 3.33%
2025/04/03 22.73% 5.14% 7.15% 3.42% 0.91% 2.06% 2.04% 4.25% 7.04% 5.05%
2025/04/04 21.56% 7.84% 5.87% 5.06% 0.9% 2.5% 4.29% 4.25% 6.66% 2.74%
2025/04/05 21.21% 6.76% 8.86% 3.23% 0.78% 2.57% 3.58% 4.54% 6.8% 3.84%
2025/04/06 15.87% 4.77% 10.23% 4.03% 0.71% 3.66% 3.78% 3.82% 5.43% 2.35%
2025/04/07 23.45% 8.09% 5.71% 1.88% 1.96% 3.14% 2.46% 2.86% 10.93% 3.44%
2025/04/08 23.33% 4.38% 8.24% 3.19% 1.14% 3.29% 2.39% 3.65% 6.83% 3.25%
2025/04/09 16.4% 4.75% 8.08% 8.63% 0.87% 3.12% 2.13% 2.66% 6.15% 2.73%
2025/04/10 13.78% 5.56% 9.72% 6.24% 1.09% 4.15% 2.23% 4.67% 6.02% 2.17%
2025/04/11 13.02% 6.31% 16.7% 2.94% 1.72% 3.41% 1.93% 4.69% 5.75% 2.92%
2025/04/12 14.59% 6.7% 16.12% 3.86% 1.62% 3.38% 1.4% 3.83% 8.23% 3.35%
2025/04/13 14.21% 5.5% 14.58% 6.64% 2.43% 3.76% 3.07% 3.25% 7.38% 2.77%
2025/04/14 13.72% 11.87% 12.56% 4.62% 1.22% 3.93% 3.13% 2.7% 6.91% 2.23%
2025/04/15 13.03% 6.66% 16.48% 4.26% 0.29% 3.43% 3.46% 2.7% 4.36% 1.9%
2025/04/16 20.84% 6.94% 12.28% 4.25% 1.67% 4.19% 2.88% 3.1% 5.76% 3.21%
2025/04/17 12.54% 6.1% 14.21% 3.14% 1.41% 4.61% 1.74% 2.29% 7.51% 3.25%
2025/04/18 16.2% 3.9% 13.1% 4.32% 1.8% 4.2% 2.73% 3.36% 3.49% 3.03%
2025/04/19 25.82% 6.2% 5.58% 3.13% 3.23% 2.15% 5.7% 2.45% 5.04% 3.79%
2025/04/20 28.19% 5.26% 5.63% 5.16% 3.43% 3.01% 4.51% 4.07% 4.03% 3.16%
2025/04/21 29.38% 5.39% 11.24% 4.08% 1.58% 2.59% 2.94% 4.14% 3.68% 2.7%
2025/04/22 19.72% 10.53% 10.31% 5.44% 2.17% 2.73% 4.28% 3.22% 3.89% 2.92%
2025/04/23 17.85% 10.51% 6.05% 3.38% 2.17% 3.29% 5.94% 3.36% 3.53% 1.82%
2025/04/24 22.12% 9.05% 3.59% 5.34% 2.38% 3.92% 3.57% 3.09% 4.76% 1.71%
2025/04/25 19.47% 8.43% 4.58% 3.57% 2.63% 4.26% 3.07% 2.29% 4.98% 2.52%
2025/04/26 25.4% 8.3% 7.07% 3.09% 3.25% 3.48% 3.09% 3.19% 4.53% 1.86%
2025/04/27 22.18% 5.82% 8.17% 3% 4.77% 3.22% 2.43% 2.16% 3.51% 1.33%
2025/04/28 18.18% 10.16% 7.44% 5.02% 5.32% 3.67% 1.55% 2.17% 2.75% 2.73%
2025/04/29 19.72% 8.4% 8.27% 3.13% 3.79% 5.25% 2.69% 2% 2.94% 1%
2025/04/30 16.07% 10.65% 7.2% 6.48% 6.06% 3.95% 2.89% 2.63% 2.28% 1.86%

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In April 2025, CarGurus.co.uk led with fluctuating impressions, peaking mid-month. Motors.co.uk and Citroen.co.uk showed varied trends, while eBay.co.uk and VertuMotors.com saw gradual increases. The month concluded with CarGurus.co.uk maintaining dominance.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Automotive Commercial Vehicles

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    Motability Car Deals https://www.arnoldclark.com

    Motability Cars — The Motability Scheme Roadshow 2025 - Sec Glasgow, Wednesday 7th May, 10am - 5pm. Arnold Clark can help you find your next Motability car.

  2. 2
    Renault E-Tech | Book A Test Drive | E-Tech Technology https://www.renault.co.uk › renault › electric

    Plan Routes, Charging And Pre-Condition Your Car Remotely With Our EV Connected Services.

  3. 3
    Made For Familying - Our large family SUV https://www.skoda.co.uk

    Designed with your free time in mind. Reconnect with the things that are important. Škodas first seven seater SUV. Discover the award winning Kodiaq today. Škoda's first 7 seater. Generous space.

  4. 4
    New Vans From £189 Per Month https://www.universalvans.co.uk › van › leasing

    Low or No Deposit Options — Vans from £189 per month. Over 500...

  5. 5
    The Volvo 7-Seater SUVs https://www.volvocars.com › volvo › suv

    Our most spacious SUVs — Luxury for the whole family. Start your adventure with the 7-seater Volvo XC90 & EX90. Room for the little ones. Start your adventure in the 7-seater...

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In the competitive landscape of automotive PPC ads, Arnold Clark captivates with its Motability Scheme, promising accessibility and convenience. Renault entices with cutting-edge E-Tech technology, emphasizing connectivity. Škoda and Volvo both highlight family-friendly SUVs, focusing on space and adventure. Universal Vans offers affordability with flexible leasing options, appealing to budget-conscious buyers.

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Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.