Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Museums & Art Galleries category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.
See how often AIOs appear and how search intent is distributed across buying signals.
How often a Google AI overview appears on search terms relevant to this category.
| Frequency | Percentage |
|---|---|
| Frequency | 6.44207041368 |
| 93.5579295863 |
A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.
| Frequency | Percentage |
|---|---|
| Frequency | 40 |
| 60 |
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Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| getyourguide.com | 16.35 |
| viator.com | 15.81 |
| tate.org.uk | 10.6 |
| nhm.ac.uk | 8.5 |
| britishmuseum.org | 8.4 |
| headout.com | 4.77 |
| vam.ac.uk | 4.14 |
| nationalgallery.org.uk | 3.34 |
| sciencemuseum.org.uk | 3.09 |
| groupon.co.uk | 2.8 |
| others | 22.2 |
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In the competitive landscape of Google’s PPC for hospitality, “others” dominate with 22.2% click share, followed by GetYourGuide.com at 16.35% and Viator.com at 15.81%.
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | getyourguide.com | viator.com | headout.com | groupon.co.uk | nhm.ac.uk | klook.com | tate.org.uk | britishmuseum.org | tiqets.com | vam.ac.uk |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/03/01 | 27.44% | 28.06% | 5.06% | 4.98% | 3.79% | 0.95% | 3.38% | 3.08% | 3.81% | 1.18% |
| 2026/03/02 | 25.95% | 23.37% | 8.46% | 3.69% | 4.76% | 1.81% | 2.47% | 2.76% | 3.84% | 0.89% |
| 2026/03/03 | 34.03% | 22.75% | 7.59% | 3.85% | 4.84% | 1.35% | 2.73% | 2.2% | 2.76% | 1.8% |
| 2026/03/04 | 25.16% | 27.86% | 7.71% | 3.57% | 4.1% | 1.32% | 3.12% | 2.9% | 1.99% | 2.48% |
| 2026/03/05 | 26.04% | 26.61% | 7.98% | 4.29% | 5.4% | 0.98% | 3.91% | 3.11% | 2.98% | 2.22% |
| 2026/03/06 | 21.78% | 25.3% | 10.29% | 3.89% | 4.39% | 1.14% | 4.32% | 3.67% | 3.25% | 2.78% |
| 2026/03/07 | 22.84% | 27.13% | 8.33% | 4.45% | 5.69% | 1.78% | 4.61% | 3.15% | 2.66% | 1.63% |
| 2026/03/08 | 21.23% | 23.7% | 9.08% | 3.84% | 5.66% | 1.66% | 4.91% | 2.47% | 3.81% | 1.18% |
| 2026/03/09 | 23.88% | 26.86% | 8.78% | 3.8% | 2.04% | 2.39% | 4.52% | 5.91% | 2.23% | 1.13% |
| 2026/03/10 | 24.9% | 30.6% | 7.53% | 5.79% | 3.71% | 0.82% | 3.34% | 2.64% | 1.7% | 2.17% |
| 2026/03/11 | 25.9% | 26.37% | 8.2% | 4.86% | 4.4% | 2.42% | 3.5% | 1.7% | 2.19% | 1.46% |
| 2026/03/12 | 24.86% | 26.9% | 5.23% | 7.49% | 3.76% | 1.06% | 6.22% | 2.94% | 1.68% | 2.62% |
| 2026/03/13 | 28.54% | 22.66% | 6.92% | 7.02% | 3.85% | 1.25% | 2.71% | 2% | 1.5% | 2.01% |
| 2026/03/14 | 21.57% | 26.2% | 7.41% | 7.22% | 5.59% | 2.89% | 3.56% | 2.9% | 1.66% | 2.05% |
| 2026/03/15 | 26.75% | 24.75% | 7.26% | 6.34% | 4.02% | 1.85% | 3.93% | 3.01% | 2.73% | 1.28% |
| 2026/03/16 | 24.35% | 28.26% | 7.73% | 6.01% | 2.96% | 2.18% | 3.51% | 2.42% | 2.75% | 2.11% |
| 2026/03/17 | 21.99% | 27.17% | 8.55% | 6.55% | 3.21% | 3.29% | 2.86% | 2.79% | 1.53% | 1.65% |
| 2026/03/18 | 23.18% | 27.31% | 5.16% | 5.65% | 3.94% | 1.16% | 2.75% | 3.53% | 1.72% | 2.33% |
| 2026/03/19 | 23.58% | 26.19% | 7.36% | 4.24% | 4.88% | 2.17% | 4.56% | 3.24% | 2.07% | 2.2% |
| 2026/03/20 | 25.6% | 25.86% | 8.04% | 4.53% | 3.8% | 3.23% | 1.95% | 3.68% | 1.69% | 2.39% |
| 2026/03/21 | 19.63% | 22.88% | 6.72% | 4.74% | 7.69% | 1.5% | 4.8% | 4.44% | 2.11% | 1.88% |
| 2026/03/22 | 26.02% | 25.46% | 5.43% | 6.65% | 5.56% | 4.07% | 4.27% | 2.97% | 0.93% | 1.34% |
| 2026/03/23 | 24.59% | 27.65% | 9.42% | 4.67% | 2.57% | 4.2% | 2.34% | 2.8% | 0.89% | 1.34% |
| 2026/03/24 | 21.92% | 27.1% | 8.53% | 6.54% | 3.2% | 3.51% | 2.85% | 2.78% | 1.52% | 1.65% |
| 2026/03/25 | 23.69% | 24.84% | 6.41% | 4.73% | 7.73% | 3.4% | 3.55% | 3.36% | 1.12% | 2.26% |
| 2026/03/26 | 24.6% | 25.99% | 7.84% | 3.43% | 6.47% | 2.51% | 3.11% | 3.18% | 2.43% | 1.98% |
| 2026/03/27 | 23.53% | 24.73% | 9.17% | 2.52% | 6.8% | 0.96% | 4.15% | 3.13% | 2.83% | 1.61% |
| 2026/03/28 | 20.86% | 21.84% | 9.32% | 3.85% | 7.42% | 2.91% | 4.2% | 4.04% | 2.03% | 2.41% |
| 2026/03/29 | 22.22% | 22.2% | 7.55% | 4.52% | 7.67% | 2.3% | 3.93% | 2.51% | 1.79% | 2.91% |
| 2026/03/30 | 23.8% | 26.73% | 6.95% | 8.01% | 4.12% | 2.97% | 3.27% | 2.03% | 1.56% | 1.78% |
| 2026/03/31 | 25.84% | 23.94% | 8.46% | 5.11% | 4.84% | 2.84% | 2.67% | 2.64% | 1.98% | 1.29% |
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In March 2026, GetYourGuide.com led PPC spend, peaking at 34.03% on March 3rd. Viator.com followed closely, with a high of 30.6% on March 10th. Headout.com showed consistent growth, while Groupon.co.uk fluctuated. The month ended with GetYourGuide.com maintaining dominance.
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/03/01 | 129 |
| 2026/03/02 | 136 |
| 2026/03/03 | 138 |
| 2026/03/04 | 133 |
| 2026/03/05 | 132 |
| 2026/03/06 | 130 |
| 2026/03/07 | 134 |
| 2026/03/08 | 135 |
| 2026/03/09 | 134 |
| 2026/03/10 | 136 |
| 2026/03/11 | 142 |
| 2026/03/12 | 142 |
| 2026/03/13 | 144 |
| 2026/03/14 | 138 |
| 2026/03/15 | 146 |
| 2026/03/16 | 142 |
| 2026/03/17 | 141 |
| 2026/03/18 | 131 |
| 2026/03/19 | 142 |
| 2026/03/20 | 137 |
| 2026/03/21 | 143 |
| 2026/03/22 | 135 |
| 2026/03/23 | 143 |
| 2026/03/24 | 141 |
| 2026/03/25 | 138 |
| 2026/03/26 | 133 |
| 2026/03/27 | 139 |
| 2026/03/28 | 146 |
| 2026/03/29 | 141 |
| 2026/03/30 | 130 |
| 2026/03/31 | 137 |
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March saw a dynamic shift in advertisers, starting at 129 and peaking at 146. The month concluded with 137, reflecting a vibrant competitive landscape.
Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.
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The Natural History Museum surged with a 1.51% click share increase, while Tate saw a decline of 2.99%.
Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.
| Date | viator.com | getyourguide.com | headout.com | groupon.co.uk | klook.com | nhm.ac.uk | tate.org.uk | tiqets.com | britishmuseum.org | vam.ac.uk |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/03/01 | 25.36% | 23.74% | 7.31% | 3.92% | 1.56% | 3.47% | 3.74% | 5.04% | 2.61% | 2% |
| 2026/03/02 | 25.45% | 26.97% | 7.99% | 3.77% | 1.99% | 3.59% | 2.36% | 3.49% | 2.2% | 1.36% |
| 2026/03/03 | 24.71% | 30.55% | 7.83% | 2.96% | 1.95% | 4.15% | 2.77% | 3.27% | 1.9% | 1.98% |
| 2026/03/04 | 26.42% | 25.32% | 8.93% | 2.53% | 1.42% | 3.38% | 3.27% | 2.69% | 2.42% | 2.58% |
| 2026/03/05 | 25.4% | 23.96% | 8.31% | 3.87% | 2.14% | 4.55% | 4.21% | 3.46% | 2.73% | 2.6% |
| 2026/03/06 | 28.32% | 23% | 8.7% | 4.39% | 2.1% | 3.11% | 3.85% | 3.01% | 2.72% | 2.09% |
| 2026/03/07 | 24.39% | 23.75% | 7.62% | 3.43% | 2.08% | 4.79% | 5.05% | 3.05% | 2.81% | 2.17% |
| 2026/03/08 | 24.99% | 21.88% | 8.89% | 3.62% | 1.92% | 4.28% | 4.86% | 3.33% | 1.84% | 1.46% |
| 2026/03/09 | 22.83% | 24.5% | 8.78% | 3.1% | 2.25% | 2.03% | 5.41% | 3.3% | 5.19% | 1.39% |
| 2026/03/10 | 27.64% | 25.61% | 8.52% | 4.82% | 1.27% | 2.98% | 3.3% | 2.47% | 2.25% | 2.47% |
| 2026/03/11 | 26.15% | 27.39% | 8.49% | 4.96% | 2.44% | 3.06% | 3.24% | 2.44% | 1.3% | 1.37% |
| 2026/03/12 | 25.33% | 24.48% | 7.66% | 4.68% | 1.7% | 2.91% | 6.23% | 2.89% | 2.38% | 2.95% |
| 2026/03/13 | 25.53% | 24.86% | 8.12% | 4.89% | 1.94% | 3.11% | 2.69% | 2.13% | 1.65% | 2.13% |
| 2026/03/14 | 26.04% | 22.03% | 7.12% | 5.68% | 3.46% | 4.46% | 3.79% | 2.15% | 2.39% | 2.29% |
| 2026/03/15 | 24.62% | 23.65% | 8.61% | 6.42% | 1.91% | 3.23% | 4.22% | 3.32% | 2.57% | 1.96% |
| 2026/03/16 | 25.23% | 24.83% | 8.27% | 5.62% | 3.3% | 2.48% | 3.65% | 2.97% | 2.08% | 2.48% |
| 2026/03/17 | 25.47% | 22.72% | 8.5% | 4.12% | 3.73% | 2.83% | 3.01% | 2.27% | 2.5% | 2.24% |
| 2026/03/18 | 25.6% | 23.81% | 6.81% | 5.54% | 1.78% | 2.99% | 2.66% | 2.42% | 2.79% | 2.53% |
| 2026/03/19 | 27.76% | 24.12% | 7.28% | 3.75% | 3.17% | 3.29% | 4.02% | 2.22% | 2.36% | 2.56% |
| 2026/03/20 | 27.54% | 27.18% | 7.49% | 4.58% | 4.06% | 2.68% | 1.66% | 1.99% | 2.55% | 2.14% |
| 2026/03/21 | 24.57% | 21.1% | 6.28% | 4.25% | 1.99% | 5.66% | 4.3% | 2.7% | 3.29% | 2.32% |
| 2026/03/22 | 26.19% | 26.21% | 5.72% | 4.05% | 3.97% | 4.5% | 4.31% | 1.47% | 2.49% | 1.87% |
| 2026/03/23 | 28.55% | 24.64% | 8.03% | 2.84% | 3.91% | 2.04% | 2.48% | 1.54% | 2.47% | 1.74% |
| 2026/03/24 | 25.47% | 22.72% | 8.5% | 4.12% | 3.73% | 2.83% | 3.01% | 2.27% | 2.5% | 2.24% |
| 2026/03/25 | 25.93% | 24.61% | 6.44% | 5.32% | 3.1% | 5.66% | 3.36% | 1.57% | 2.42% | 1.76% |
| 2026/03/26 | 26.18% | 26.01% | 7.34% | 4.21% | 2.56% | 4.8% | 2.48% | 2.45% | 2.39% | 1.69% |
| 2026/03/27 | 26.28% | 24.36% | 8.5% | 2.87% | 1.45% | 4.93% | 3.49% | 3.02% | 2.38% | 1.47% |
| 2026/03/28 | 25.08% | 22.79% | 6.82% | 4.8% | 2.82% | 5.44% | 3.99% | 2.08% | 3.11% | 2.63% |
| 2026/03/29 | 25.63% | 22.94% | 7.16% | 4.86% | 3.21% | 5.4% | 3.57% | 1.78% | 1.81% | 2.6% |
| 2026/03/30 | 26.27% | 23.92% | 7.67% | 6.54% | 4.56% | 3.29% | 3.4% | 1.71% | 1.54% | 1.32% |
| 2026/03/31 | 27.75% | 25.93% | 7.88% | 5.58% | 3.78% | 3.27% | 2.43% | 2.01% | 1.88% | 1.03% |
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In March 2026, Viator.com led with fluctuating impressions, peaking at 28.55%. GetYourGuide.com saw a high of 30.55% early on. Headout.com maintained a steady presence, while Groupon.co.uk and Klook.com showed varied trends. The month concluded with Viator.com at 27.75%.
Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.
Bring Art Into Your Life. Every Purchase Helps Local Museums And Galleries. Find Your Favourite Artwork on the Art UK Shop. An Online Home For The UK's Art Collection. Art Topics. Artworks. Artists. Art Stories. Services: Artwork Collections...
Britain's Greatest Palace — Enjoy year-round access to Blenheim Palace, Parkland, and our incredible Adventure Play. The Palace & Play Tickets include free access to events, exhibitions and Adventure Play. Historic House.
Remembering the End of WWII — Created by IWM, students & SODA graduates, our 2 minute film reflects on the end of WWII. Consider the events leading to the end of WWII, told through experiences of those there.
Tickets Available For Same Day — Bundle your Tower of London tickets with popular London attractions and save up to 10%. Explore the iconic Tower of London & Crown Jewels at your...
V&A Exhibitions & Events — Discover our programme of major exhibitions & exciting new developments coming to the V&A. Explore our miles of galleries or dip into the exciting array of exhibitions & displays. Talks. Courses.
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In the realm of Google’s PPC ads, the top performers weave a tapestry of cultural allure and historical grandeur. Art UK invites art enthusiasts to enrich their lives while supporting local museums. Blenheim Palace promises year-round adventures in Britain’s historic heart. The Imperial War Museums offer a poignant reflection on WWII’s end. Meanwhile, the Tower of London entices with bundled savings, and the Victoria & Albert Museum showcases a vibrant array of exhibitions. Each ad tells a unique story, drawing visitors into a world of art, history, and exploration.
Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.
Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.
How to use the UK Hospitality Museums & Art Galleries March 2026 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
Data within the UK Hospitality Museums & Art Galleries March 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.
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On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.
We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
The UK Hospitality Museums & Art Galleries March 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.
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Yes. The UK Hospitality Museums & Art Galleries March 2026 Report aggregates data from across both device types and Google Shopping.
The UK Hospitality Museums & Art Galleries March 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
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