Why is the AUS Hospitality Museums & Art Galleries July 2026 Report useful and how should I use it?

Why is the AUS Hospitality Museums & Art Galleries July 2026 Report useful? Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance. Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that. How to use the AUS Hospitality Museums & Art Galleries July 2026 Report Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.

How often is the data updated?

Data within the AUS Hospitality Museums & Art Galleries July 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.

How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google. On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more. We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.

How accurate is the AUS Hospitality Museums & Art Galleries July 2026 Report?

The AUS Hospitality Museums & Art Galleries July 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers. Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods. With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments. Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape. Learn more about our data. Learn more about our data accuracy

Does this include mobile, desktop and Google Shopping data?

Yes. The AUS Hospitality Museums & Art Galleries July 2026 Report aggregates data from across both device types and Google Shopping.

Who is this AUS Hospitality Museums & Art Galleries July 2026 Report for?

The AUS Hospitality Museums & Art Galleries July 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.

Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform. With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date. Learn more about Ask Arlo.

AUS Hospitality Museums & Art Galleries - PPC Market Share Analysis July 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Museums & Art Galleries category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Google AI Overview visibility for Hospitality Museums & Art Galleries AUS

See how often AIOs appear and how search intent is distributed across buying signals.

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AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency	Percentage
Frequency	17.6677067083
	82.3322932917

17%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency	Percentage
Frequency	29
	71

28%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent	Distribution
Investigational	6%
Transactional	12%
Navigational	4%
Seasonal	0%
Local	9%
Problem Solving	0%

Market Exposure

Share of Clicks for top 10 AUS Hospitality Museums & Art Galleries brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month

Share of Clicks - Last month
Domain	Share of clicks
getyourguide.com	23.09
australian.museum	17.32
viator.com	13.27
headout.com	11.78
klook.com	8.07
tiqets.com	7.35
sovereignhill.com.au	3.61
agoda.com	3.44
sea.museum	1.94
mca.com.au	1.42
others	8.71

getyourguide.com - 23.09%
australian.museum - 17.32%
viator.com - 13.27%
headout.com - 11.78%
klook.com - 8.07%
tiqets.com - 7.35%
sovereignhill.com.au - 3.61%
agoda.com - 3.44%
sea.museum - 1.94%
mca.com.au - 1.42%
others - 8.71%

In the competitive landscape, GetYourGuide leads with 23.09% click share, followed by Australian Museum at 17.32%. Others collectively hold 8.71%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 AUS Hospitality Museums & Art Galleries brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

See more data

Share of Spend - Last Month

Share of Spend - Last Month
Date	getyourguide.com	viator.com	australian.museum	headout.com	klook.com	tiqets.com	madametussauds.com	culturalattractionsofaustralia.com	agoda.com	sovereignhill.com.au
2026/07/01	24.51%	15.18%	11.87%	11.46%	9.79%	13.62%	1.15%	2.62%	3.5%	1.9%
2026/07/02	32.57%	16.65%	7.44%	12.18%	6.8%	11.96%	1.4%	1.65%	4.72%	1.35%
2026/07/03	26.83%	17.45%	12.75%	10.43%	7.46%	10.41%	2.06%	1.42%	3.39%	1.26%
2026/07/04	28.38%	14.56%	15.02%	11.18%	4.91%	10.12%	0.61%	1.76%	4.43%	1.3%
2026/07/05	28.16%	14.77%	13.17%	5.83%	8.16%	6.94%	0.6%	3.61%	6.79%	1.71%
2026/07/06	30.24%	15.36%	9.22%	9.27%	7.9%	12.21%	1.28%	2.78%	3.27%	0.93%
2026/07/07	32.14%	16.82%	8.94%	9.45%	7.32%	10.09%	0.89%	2.76%	5.02%	1.42%
2026/07/08	32.42%	19.04%	8.63%	11.84%	10.84%	5.65%	1.67%	0.68%	3.69%	0.69%
2026/07/09	30.86%	16.09%	11.45%	11.55%	8.53%	5.4%	0.71%	1.66%	3.6%	0.87%
2026/07/10	26.03%	14.83%	15.56%	14.8%	8.89%	9.19%	0.9%	0.36%	2.84%	0.93%
2026/07/11	26.51%	13.64%	16.72%	7.8%	6.81%	3.96%	1.91%	0.62%	1.95%	1.76%
2026/07/12	26.26%	20.3%	13.52%	7.91%	11.13%	6.14%	1.04%	1.9%	2.01%	0.85%
2026/07/13	29.18%	16.72%	9.96%	7.68%	9.48%	6.43%	0.36%	3.82%	2.87%	1.8%
2026/07/14	32.63%	20.52%	7.33%	6.59%	9.5%	5.38%	0%	1.82%	3.95%	1.81%
2026/07/15	29.8%	17.98%	11.42%	13%	3.79%	7.25%	0.48%	1.23%	4.25%	2.24%
2026/07/16	25.22%	15.69%	15.39%	10%	5.77%	7.27%	2.8%	1.36%	4.98%	2.04%
2026/07/17	24.64%	10.98%	19.27%	6.19%	8.95%	5.56%	1.77%	4.22%	2.89%	2.84%
2026/07/18	32.19%	22.27%	13.34%	6.22%	8.43%	4.24%	1.68%	0.8%	2.1%	1.26%
2026/07/19	27.6%	16.53%	14.04%	10.06%	10.37%	8.43%	0.51%	1.82%	2.85%	1.62%
2026/07/20	27.91%	16.77%	9.73%	8.82%	12.9%	10.3%	1.51%	0.96%	4.24%	0.59%
2026/07/21	32.6%	20.43%	7.26%	6.65%	9.41%	5.35%	0%	1.8%	3.91%	1.88%
2026/07/22	27.61%	19.36%	13.98%	8.28%	8.32%	5.17%	0.69%	1.58%	2.57%	1.77%
2026/07/23	29.72%	14.21%	13.46%	9.48%	7.11%	5.12%	0.92%	2.86%	3.16%	1.73%
2026/07/24	32.08%	13.54%	10.31%	7.86%	9.21%	8.04%	1.3%	1.48%	3.18%	1.3%
2026/07/25	28.64%	14.66%	13.45%	8.41%	6.99%	6.04%	1.24%	2.26%	3.35%	2.88%
2026/07/26	26.16%	15.58%	19.44%	7.38%	6.63%	4.19%	1.14%	1.67%	2.64%	1.59%
2026/07/27	34.01%	13.24%	13.78%	7.74%	4.24%	5.24%	1.07%	5%	3.69%	1.32%
2026/07/28	29.67%	21.88%	13.8%	7.59%	4.81%	5.46%	1.35%	3.38%	1.9%	0.69%
2026/07/29	30.37%	19.96%	13.98%	0.85%	9.38%	7.47%	0.27%	1.93%	5.49%	0.51%
2026/07/30	25.85%	18.73%	14.73%	4.08%	8.6%	11.21%	1.38%	1.67%	2.61%	1.39%
2026/07/31	27.49%	14.98%	12.79%	12%	9.22%	8.22%	2.21%	1.7%	1.47%	0.98%

getyourguide.com
viator.com
australian.museum
headout.com
klook.com
tiqets.com
madametussauds.com
culturalattractionsofaustralia.com
agoda.com
sovereignhill.com.au

In July 2026, GetYourGuide.com led with fluctuating spend shares, peaking mid-month. Viator.com showed a steady rise, while Australian.museum had a mid-month surge. Headout.com and Klook.com experienced varied trends. The month concluded with GetYourGuide.com maintaining dominance.

Market Exposure

Competitor Count for AUS Hospitality Museums & Art Galleries

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month

Competitor Count - Last month
Date	Competitor Count
2026/07/01	55
2026/07/02	53
2026/07/03	56
2026/07/04	59
2026/07/05	63
2026/07/06	60
2026/07/07	62
2026/07/08	60
2026/07/09	60
2026/07/10	55
2026/07/11	62
2026/07/12	59
2026/07/13	65
2026/07/14	58
2026/07/15	63
2026/07/16	61
2026/07/17	49
2026/07/18	49
2026/07/19	48
2026/07/20	54
2026/07/21	58
2026/07/22	61
2026/07/23	63
2026/07/24	62
2026/07/25	66
2026/07/26	73
2026/07/27	56
2026/07/28	56
2026/07/29	51
2026/07/30	61
2026/07/31	67

July began with 55 advertisers, fluctuating throughout the month. Mid-month saw a dip to 48, but it rebounded, peaking at 73 on July 26. The month concluded with 67 advertisers.

Campaign Efficiency

Market Loss & Market Gains for AUS Hospitality Museums & Art Galleries

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month

Market Loss & Market Gains - Last month
Name	Market Trend
australian.museum	1.63%
viator.com	0.62%
mca.com.au	0.54%
museumsvictoria.com.au	0.5%
getyourguide.com	0.36%
agoda.com	-0.3%
klook.com	-0.31%
aboriginal-art-australia.com	-0.52%
tiqets.com	-0.86%
headout.com	-2.49%

In the past month, australian.museum surged by 1.63%, while headout.com dropped by 2.49%. Viator.com gained 0.62%, and mca.com.au rose 0.54%.

Campaign Efficiency

AUS Hospitality Museums & Art Galleries Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	getyourguide.com	headout.com	viator.com	klook.com	tiqets.com	australian.museum	agoda.com	culturalattractionsofaustralia.com	mca.com.au	harrypotterexhibition.com
2026/07/01	28.8%	14.45%	15.19%	10.74%	12.9%	7.35%	4.45%	1.39%	0.41%	0.24%
2026/07/02	31.48%	17.28%	15.06%	8.3%	12.68%	4.61%	5.68%	0.94%	0.25%	0.33%
2026/07/03	27.16%	14.72%	16.55%	11.44%	10.48%	7.96%	4.16%	1.03%	0.55%	0.72%
2026/07/04	26.84%	15.83%	13.52%	7.52%	10.78%	11.21%	4.85%	1.58%	0.75%	0.54%
2026/07/05	27.87%	9%	14.46%	9.2%	7.66%	11.2%	6.57%	2.54%	0.31%	0.25%
2026/07/06	29.18%	13.05%	14.05%	10.5%	12.68%	6.02%	3.95%	1.76%	1.02%	0.72%
2026/07/07	30.7%	13.99%	15.76%	9.96%	10.88%	5.36%	5.75%	1.76%	1.01%	0.43%
2026/07/08	30.45%	16.7%	18.38%	11.49%	6.48%	5.31%	4.35%	0.45%	0.34%	0.15%
2026/07/09	28.83%	14.81%	15.51%	9.62%	6.9%	6.99%	3.96%	1.46%	0%	0.53%
2026/07/10	26.17%	17.6%	13.68%	10.57%	10.3%	10.44%	4.08%	0.29%	0.29%	0.72%
2026/07/11	26.4%	12.01%	13.53%	7.75%	5.06%	10.8%	1.87%	0.53%	0.97%	1.79%
2026/07/12	27.3%	11.98%	20.72%	12.19%	6.58%	8.69%	1.98%	1.34%	0.97%	1.1%
2026/07/13	27.76%	12.27%	16.91%	10.61%	7.55%	6.9%	3.07%	2.76%	1.82%	0.7%
2026/07/14	31.51%	11.11%	20.46%	10.33%	6.23%	4.27%	4.29%	1.66%	1.27%	1.32%
2026/07/15	29.65%	17.92%	18.31%	5.88%	7.24%	5.77%	4.91%	0.77%	0.76%	1.03%
2026/07/16	28.06%	14.67%	17.1%	7.73%	7.59%	8.76%	5.13%	1.1%	0.5%	0.98%
2026/07/17	29.67%	9.3%	10.98%	11.94%	5.16%	10.72%	4.35%	2.06%	0.63%	1.49%
2026/07/18	33.65%	10.52%	21.22%	9.72%	4.06%	8.91%	3.21%	0.47%	1%	0.64%
2026/07/19	27.6%	14.72%	16.21%	11.63%	8.17%	10.1%	4.14%	1.03%	0.5%	1.38%
2026/07/20	28.12%	12.26%	16.44%	13.83%	10.43%	5.61%	4.81%	0.62%	1.13%	0.99%
2026/07/21	31.51%	11.11%	20.46%	10.33%	6.23%	4.27%	4.29%	1.66%	1.27%	1.32%
2026/07/22	26.68%	12.65%	19.23%	9.71%	5.87%	8.58%	3.55%	0.91%	0.3%	1.33%
2026/07/23	31.36%	14.28%	13.88%	7.42%	6.03%	8.5%	3.61%	1.98%	1.1%	1.31%
2026/07/24	32.62%	10.85%	12.84%	10.99%	8.98%	7.38%	3.71%	1.1%	0.9%	1.23%
2026/07/25	28.52%	13.38%	14.69%	8.61%	7.31%	8.22%	3.87%	1.81%	1.64%	0.87%
2026/07/26	29.17%	11.18%	15.53%	8.13%	5.09%	12.82%	3.17%	1.39%	0.97%	0.94%
2026/07/27	33.47%	13.01%	13.8%	3.33%	7.04%	9.34%	5.35%	3.44%	2%	1.13%
2026/07/28	28.1%	12.12%	21.74%	6.54%	7.24%	8.28%	2.48%	2.43%	1.15%	1.22%
2026/07/29	31.42%	1.14%	21.72%	11.96%	8.46%	9.01%	6.68%	1.08%	1.25%	0.59%
2026/07/30	28.8%	6.24%	18.58%	10.65%	12.06%	8.52%	3.56%	1.39%	1.16%	0.76%
2026/07/31	26.73%	17.08%	15.61%	9.99%	9.25%	8.34%	1.86%	1.19%	1.03%	0.75%

getyourguide.com
headout.com
viator.com
klook.com
tiqets.com
australian.museum
agoda.com
culturalattractionsofaustralia.com
mca.com.au
harrypotterexhibition.com

In July 2026, GetYourGuide.com led with fluctuating impressions, peaking mid-month. Headout.com saw a dip, then a late surge. Viator.com maintained steady growth, while Klook.com and Tiqets.com experienced varied trends. The month concluded with GetYourGuide.com maintaining dominance.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Hospitality Museums & Art Galleries

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Google Text Ad Copy Insights & Creative Trends for AUS Hospitality Museums & Art Galleries - Last month

1
Australian Museum https://www.australian.museum
Complete information on the Australian Museum website. View now! View More Information on This & Other Topics on the Australian Museum Website.
2
National Gallery of Victoria - Visit Our Website For Info https://www.culturalattractionsofaustralia.com
The National Gallery of Victoria can be yours, exclusively, for an evening. Visit the Cultural Attractions of Australia website for details, pricing and how to book.
3
Harry Potter™: The Exhibition - Open Now - Limited Season https://www.harrypotterexhibition.com › sydney
Book Your Tickets for Harry Potter: The Exhibition - Limited Time Only. Harry Potter: The Exhibition tickets on sale now - book yours before they sell out.
4
Exclusive Exhibition - Magritte Art Gallery of NSW https://www.luxuryescapes.com
Find the latest luxury travel ideas & exclusive special offers at insider prices. Save on holiday travel & accommodation packages with Luxury Escapes.
5
Melbourne. Every Bit Different - What's On In Melbourne https://www.visitmelbourne.com › art-galleries
From Big City Galleries & Regional Exhibitions, Victoria has Art For Everyone. See Everything From Contemporary Works To...

In the vibrant world of Google’s PPC, the Australian Museum captivates with comprehensive insights, while the National Gallery of Victoria offers exclusive evening experiences. Harry Potter™: The Exhibition entices with urgency, and Luxury Escapes tempts with insider travel deals. Melbourne’s diverse art scene promises something for everyone.

Frequently Asked Questions

Why is the AUS Hospitality Museums & Art Galleries July 2026 Report useful and how should I use it?

Why is the AUS Hospitality Museums & Art Galleries July 2026 Report useful?

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.

How to use the AUS Hospitality Museums & Art Galleries July 2026 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
How often is the data updated?

Data within the AUS Hospitality Museums & Art Galleries July 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.
How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.

On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
How accurate is the AUS Hospitality Museums & Art Galleries July 2026 Report?

The AUS Hospitality Museums & Art Galleries July 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.

Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.

Learn more about our data.

Learn more about our data accuracy
Does this include mobile, desktop and Google Shopping data?

Yes. The AUS Hospitality Museums & Art Galleries July 2026 Report aggregates data from across both device types and Google Shopping.
Who is this AUS Hospitality Museums & Art Galleries July 2026 Report for?

The AUS Hospitality Museums & Art Galleries July 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
Can I get a custom report for my brand?

Our search consultants can introduce you to data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the geographies that need monitoring.

Complete the form below to get started.
What is Ask Arlo?

Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform.

With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date.

Learn more about Ask Arlo.

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Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

AUS Hospitality Museums & Art Galleries - PPC Market Share Analysis July 2026