AUS Hospitality Museums & Art Galleries - PPC Market Share Analysis June 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Museums & Art Galleries category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Museums & Art Galleries – AUS

Google AI Overview visibility for Hospitality Museums & Art Galleries AUS

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 9.88014844558
90.1198515544
9%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 28
72
28%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 9%
Transactional 12%
Navigational 3%
Seasonal 0%
Local 5%
Problem Solving 0%

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Market Exposure

Share of Clicks for top 10 AUS Hospitality Museums & Art Galleries brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
australian.museum 24.09
getyourguide.com 18.6
viator.com 10.02
headout.com 9.37
klook.com 7.63
tiqets.com 7.38
agoda.com 5.66
sovereignhill.com.au 4.07
museumsvictoria.com.au 2.46
madametussauds.com 1.65
others 9.07
  • australian.museum - 24.09%
  • getyourguide.com - 18.6%
  • viator.com - 10.02%
  • headout.com - 9.37%
  • klook.com - 7.63%
  • tiqets.com - 7.38%
  • agoda.com - 5.66%
  • sovereignhill.com.au - 4.07%
  • museumsvictoria.com.au - 2.46%
  • madametussauds.com - 1.65%
  • others - 9.07%

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In the competitive landscape of Google PPC, australian.museum leads with 24.09% click share, followed by getyourguide.com at 18.6%. Others collectively hold 9.07%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 AUS Hospitality Museums & Art Galleries brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date getyourguide.com viator.com headout.com australian.museum klook.com tiqets.com agoda.com culturalattractionsofaustralia.com sovereignhill.com.au madametussauds.com
2026/06/01 22.65% 14.41% 7.88% 13.88% 9.39% 8.01% 6.25% 0.89% 1.48% 1.75%
2026/06/02 19.37% 12.89% 2.29% 23.17% 9.64% 4.52% 1.63% 2.18% 2.35% 6.69%
2026/06/03 18.44% 10.12% 6.87% 15.39% 9.01% 9.16% 8.36% 2.79% 4.36% 1.77%
2026/06/04 18.9% 12.94% 6.12% 20.2% 10.58% 5.68% 5.86% 1.52% 1.45% 2.47%
2026/06/05 19.8% 13.52% 8.89% 16.36% 11.5% 6.99% 8.6% 1.79% 0.59% 1.37%
2026/06/06 19.76% 12.94% 4.75% 21.67% 12.92% 4.21% 4.93% 1.93% 1.26% 2.42%
2026/06/07 21.55% 13.35% 4.49% 26.09% 7.93% 2.58% 5.44% 2.38% 3.54% 0.87%
2026/06/08 18.16% 14.03% 4.52% 24.32% 10.58% 4.39% 3.67% 2.39% 2.95% 0.27%
2026/06/09 20.84% 11.65% 8.43% 14.05% 9.91% 9.39% 8.86% 2.5% 1.28% 2%
2026/06/10 21.32% 14.04% 7.38% 14.26% 12.01% 7.06% 6.77% 0.3% 1.8% 2.35%
2026/06/11 19.27% 13.29% 8.33% 14.68% 11.37% 7.09% 8.74% 1.18% 0.95% 1.38%
2026/06/12 17.38% 11.28% 4.21% 23.72% 11.94% 3.89% 4.55% 3.39% 3.48% 1.96%
2026/06/13 20.8% 12.92% 4.57% 26.91% 7.92% 2.55% 5.49% 1.7% 2.65% 0.97%
2026/06/14 16.61% 13.1% 4.47% 24.4% 10.15% 4.39% 3.59% 1.26% 2.42% 2.5%
2026/06/15 21.09% 12.25% 8.68% 14.39% 10.24% 9.68% 9.12% 1.59% 1.74% 2.46%
2026/06/16 20.64% 13.34% 7.01% 10.74% 11.45% 6.5% 6.09% 1.73% 2.46% 3.31%
2026/06/17 20.54% 13.53% 7.96% 14.02% 10.71% 10.25% 5.15% 0.99% 2.14% 2.68%
2026/06/18 14.99% 10.04% 8.42% 17.78% 9.42% 13.73% 9.91% 2.19% 2.66% 1.32%
2026/06/19 16.36% 12.71% 8.81% 18.27% 8.97% 16.01% 6.53% 1.34% 1.68% 2.46%
2026/06/20 17.31% 11.07% 9.65% 21.59% 8.52% 14.02% 5.09% 3.09% 2.06% 1.03%
2026/06/21 18.4% 13.49% 10.76% 17.06% 8.52% 12.38% 6.65% 3.54% 2.34% 1.19%
2026/06/22 23.33% 14.26% 9.15% 12.85% 13.54% 7.43% 5.14% 2.06% 1.19% 3.36%
2026/06/23 22.59% 16.59% 9.08% 12.68% 12.99% 7.37% 6.64% 1.29% 2.06% 2.38%
2026/06/24 20.03% 12.96% 11.17% 12.99% 14.65% 6.7% 8.69% 3.96% 1.81% 0.39%
2026/06/25 20.83% 14.01% 10.32% 15.92% 11.87% 5.69% 7.83% 6.11% 2.96% 1.07%
2026/06/26 21.6% 15.05% 14.64% 16.74% 9.15% 8.61% 4.12% 0.44% 1.96% 2.21%
2026/06/27 24.36% 17.9% 13.65% 9.71% 9.98% 8.65% 4.27% 3.99% 0.31% 1.71%
2026/06/28 22.33% 16.54% 13.6% 12.41% 10.36% 6.34% 3.81% 1.75% 1.17% 2.35%
2026/06/29 22.73% 15.76% 15.21% 7.91% 10.27% 10.95% 5.17% 4.3% 1.2% 1.51%
2026/06/30 25.57% 13.98% 13.91% 11.63% 10.27% 9.03% 5.02% 3.49% 1.71% 1.3%
  • getyourguide.com
  • viator.com
  • headout.com
  • australian.museum
  • klook.com
  • tiqets.com
  • agoda.com
  • culturalattractionsofaustralia.com
  • sovereignhill.com.au
  • madametussauds.com

Copyright © Adthena. All rights reserved.

In June 2026, GetYourGuide.com led PPC spend, peaking at 25.57% on June 30. Viator.com and Headout.com followed, with fluctuating trends. Australian.museum saw notable spikes, while others remained steady.

Market Exposure

Competitor Count for AUS Hospitality Museums & Art Galleries

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/06/01 58
2026/06/02 51
2026/06/03 56
2026/06/04 53
2026/06/05 55
2026/06/06 56
2026/06/07 53
2026/06/08 57
2026/06/09 55
2026/06/10 67
2026/06/11 58
2026/06/12 58
2026/06/13 56
2026/06/14 53
2026/06/15 52
2026/06/16 61
2026/06/17 60
2026/06/18 59
2026/06/19 63
2026/06/20 62
2026/06/21 56
2026/06/22 58
2026/06/23 62
2026/06/24 55
2026/06/25 60
2026/06/26 59
2026/06/27 55
2026/06/28 63
2026/06/29 55
2026/06/30 58

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In June 2026, advertiser numbers fluctuated, peaking at 67 on June 10. The month concluded with 58 advertisers, reflecting a dynamic landscape.

Campaign Efficiency

Market Loss & Market Gains for AUS Hospitality Museums & Art Galleries

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
headout.com 5.45%
tiqets.com 3.86%
viator.com 2.3%
getyourguide.com 2.12%
culturalattractionsofaustralia.com 0.46%
sovereignhill.com.au -0.73%
feverup.com -0.98%
aboriginal-art-australia.com -1.51%
museumsvictoria.com.au -3.36%
australian.museum -6.12%

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In the past month, headout.com surged with a 5.45% click share increase, while australian.museum faced a significant drop of 6.12%.

Campaign Efficiency

AUS Hospitality Museums & Art Galleries Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date getyourguide.com headout.com viator.com klook.com tiqets.com australian.museum agoda.com culturalattractionsofaustralia.com museumsvictoria.com.au aboriginal-art-australia.com
2026/06/01 27.4% 9.24% 13.94% 10.72% 6.89% 9.98% 8.25% 0.71% 1.48% 1.11%
2026/06/02 21.82% 3.66% 14.58% 9.85% 5.63% 19.56% 1.76% 1.92% 1.78% 0%
2026/06/03 23.56% 8.52% 11.01% 7.81% 9.2% 11.02% 10.71% 2.12% 5.31% 1.53%
2026/06/04 23.9% 7.98% 12.88% 10.86% 6.67% 14.55% 6.45% 1% 1.86% 2.59%
2026/06/05 24.31% 9.78% 13.6% 10.53% 7.17% 12.64% 10.25% 1.01% 0.75% 2.44%
2026/06/06 24.81% 5.62% 13.62% 13.03% 4.44% 16.17% 5.81% 1.31% 1.19% 3.75%
2026/06/07 23.78% 6.04% 12.25% 6.8% 2.53% 22.77% 8.15% 1.65% 0.89% 2.75%
2026/06/08 22.97% 5.11% 16.07% 9.68% 6.12% 18.88% 3.42% 1.51% 2.87% 3.09%
2026/06/09 26.76% 10.07% 12.97% 9.55% 8.41% 10.14% 11.19% 1.43% 2.53% 0.66%
2026/06/10 25.93% 8.93% 13.56% 11.9% 7.68% 9.79% 7% 0.87% 0.04% 2.87%
2026/06/11 23.5% 9.5% 13.24% 10.38% 7.01% 11.17% 10.15% 1.01% 1.12% 2.41%
2026/06/12 22.91% 5.26% 12.61% 12.4% 4.23% 18.38% 5.53% 2.18% 2.52% 3.57%
2026/06/13 22.2% 5.96% 11.19% 6.57% 2.38% 24.02% 8.02% 1.31% 3.16% 2.76%
2026/06/14 21.72% 5.05% 15.3% 9.27% 6.45% 19.01% 3.36% 0.93% 3.89% 3.57%
2026/06/15 26.54% 10.1% 13.14% 9.59% 8.44% 10.34% 11.23% 1.12% 1.56% 0.77%
2026/06/16 25.97% 8.81% 13.58% 11.43% 7.38% 7.68% 6.57% 1% 3.06% 2.91%
2026/06/17 24.43% 9.41% 14.1% 9.48% 10.59% 10.54% 6.74% 0.77% 1.74% 1.58%
2026/06/18 21.14% 10.72% 12.26% 9.46% 12.04% 11.95% 11.23% 1.17% 0.82% 1.49%
2026/06/19 21.61% 11.02% 13.9% 10.29% 14.01% 12.37% 7.46% 1.26% 0.06% 0.81%
2026/06/20 25.5% 11.48% 13.32% 8.4% 11.46% 14.68% 6.42% 1.68% 1.49% 0.1%
2026/06/21 26.33% 12.25% 15.49% 10.53% 10% 10.51% 7.63% 1.87% 0.27% 0.09%
2026/06/22 30.79% 10.76% 16.29% 12.15% 6.98% 7.54% 5.91% 1.54% 0.13% 0%
2026/06/23 29.44% 10.54% 19.51% 12.68% 6.12% 7.69% 7.58% 0.62% 0.71% 0%
2026/06/24 27.04% 12.32% 18.29% 11.24% 5.69% 8.58% 9.57% 1.79% 0.2% 0.91%
2026/06/25 27.59% 11.32% 17.09% 11.59% 5.22% 10.57% 9.55% 2.8% 0% 0%
2026/06/26 26.2% 17.19% 17.9% 9.31% 7.69% 10.77% 4.5% 0.36% 0% 0%
2026/06/27 28.33% 16.76% 18.92% 7.75% 9.06% 6.79% 3.95% 2.78% 0% 0%
2026/06/28 26.29% 15.87% 17.16% 10.98% 6.27% 8.77% 4.32% 0.85% 0% 2.05%
2026/06/29 27.24% 17.64% 16.02% 9.47% 9.78% 5.27% 6.42% 2.45% 0% 0.09%
2026/06/30 30.27% 15.6% 13.61% 10.37% 8.54% 8.54% 5.13% 2.04% 0% 0%
  • getyourguide.com
  • headout.com
  • viator.com
  • klook.com
  • tiqets.com
  • australian.museum
  • agoda.com
  • culturalattractionsofaustralia.com
  • museumsvictoria.com.au
  • aboriginal-art-australia.com

Copyright © Adthena. All rights reserved.

In June 2026, GetYourGuide.com led with fluctuating impressions, peaking at 30.79% on June 22. Headout.com saw a steady rise, ending at 15.6%. Viator.com maintained a strong presence, while Klook.com and Tiqets.com showed varied trends. The month concluded with GetYourGuide.com at 30.27%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Hospitality Museums & Art Galleries

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for AUS Hospitality Museums & Art Galleries - Last month
  1. 1
    Australian Museum https://www.australian.museum

    Complete information on the Australian Museum website. View now! View More Information on This & Other Topics on the Australian Museum Website.

  2. 2
    National Gallery of Victoria - Visit Our Website For Info https://www.culturalattractionsofaustralia.com

    The National Gallery of Victoria can be yours, exclusively, for an evening. Visit the Cultural Attractions of Australia website for details, pricing and how to book.

  3. 3
    9 Best Museums in Sydney Not To Miss https://www.getyourguide.com

    From world-famous artworks at the Art Gallery of New South Wales to hidden gems like the Chau Chak Wing Museum, these are the best museums in Sydney. Top-rated things to do. Must-see attractions.

  4. 4
    New Museum of Contemporary Art https://www.mca.com.au

    Contemporary Art Museum Sydney — Plan Your Visit to the Museum of Contemporary Art in Sydney Today. Located on the spectacular Sydney Harbour.

  5. 5
    MONA: Experience Tasmania's Museum of Old and New Art https://www.tasmania.com

    Explore Maps Of Tasmania, Things To Do, Must-see Attractions & Learn About Accommodations

Copyright © Adthena. All rights reserved.

In the vibrant world of Australian cultural attractions, top-performing PPC ads reveal a tapestry of unique experiences. The Australian Museum entices with comprehensive insights, while the National Gallery of Victoria offers exclusive evening events. GetYourGuide highlights Sydney’s must-see museums, and the Museum of Contemporary Art invites visitors to Sydney Harbour. MONA in Tasmania promises a blend of old and new art, showcasing Tasmania’s allure.

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