AUS Hospitality Museums & Art Galleries - PPC Market Share Analysis June 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Museums & Art Galleries category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 AUS Hospitality Museums & Art Galleries brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain	Share of clicks
australian.museum	73.27
sovereignhill.com.au	7.43
museumsvictoria.com.au	3.3
sydney.com	2.68
madametussauds.com	2.01
getyourguide.com	1.46
britishmuseum.org	1.07
viator.com	1.02
vangoghmuseum.nl	0.92
culturalattractionsofaustralia.com	0.83
others	6.01

In the PPC landscape, australian.museum dominates with 73.27% click share, overshadowing others at 6.01%. Sovereignhill.com.au follows at 7.43%, while museumsvictoria.com.au holds 3.3%.

Market Exposure

Share of Spend for the top 10 AUS Hospitality Museums & Art Galleries brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month
Date	australian.museum	getyourguide.com	viator.com	museumsvictoria.com.au	sovereignhill.com.au	vangoghmuseum.nl	britishmuseum.org	iwm.org.uk	madametussauds.com	sydney.com
2025/06/01	69.1%	4.91%	4.54%	0.08%	3.36%	1.53%	1.6%	0.82%	1.09%	3.42%
2025/06/02	67.72%	5.59%	5.27%	0%	5.83%	0.78%	1.52%	1.68%	1.75%	1.19%
2025/06/03	62.9%	7.03%	5.77%	3.81%	1.55%	1.87%	2.01%	0.55%	1.14%	5.03%
2025/06/04	52.52%	7.8%	3.6%	0%	2.22%	1.99%	1.93%	1.2%	1.76%	11.54%
2025/06/05	64.81%	4.89%	5.29%	0.05%	4.43%	1.17%	1.09%	1.19%	0%	4.49%
2025/06/06	58.98%	5.09%	5.67%	0.31%	3.79%	1.28%	1.8%	1.42%	3.04%	5.66%
2025/06/07	63.38%	5.15%	5.11%	0.05%	1.97%	2.24%	1.07%	0.9%	4.11%	2.54%
2025/06/08	60.29%	7.17%	5.99%	0.18%	1.5%	2.13%	1.49%	1.13%	5.44%	2.38%
2025/06/09	63.36%	6%	4.39%	1.07%	4.26%	1.46%	1.69%	1.21%	1.13%	2.81%
2025/06/10	58.8%	7.65%	5.8%	0%	4.69%	1.99%	1.43%	0.99%	1.29%	3.12%
2025/06/11	69.33%	4.34%	3.59%	0%	2.92%	2.22%	0.91%	0.9%	3.11%	0%
2025/06/12	58.3%	6.51%	4.73%	0.98%	2.3%	2.02%	1.37%	1.63%	3.16%	4.7%
2025/06/13	60.3%	6.41%	4.58%	0.31%	5.53%	1.85%	2.15%	1.52%	0.47%	4.68%
2025/06/14	41.98%	7.78%	6.45%	6.33%	4.67%	2.24%	1.41%	1.39%	8.54%	2.95%
2025/06/15	52.45%	7.66%	4.99%	1.78%	3.52%	2.57%	2.4%	1.02%	2.5%	5.08%
2025/06/16	44.19%	10.86%	7.69%	0%	4.53%	3.31%	1.95%	1.56%	3.03%	6.33%
2025/06/17	42.55%	8.01%	6.13%	0.01%	9.21%	3.3%	3.15%	1.69%	5.49%	6.39%
2025/06/18	45.94%	10.52%	6.26%	4.3%	4.96%	2.71%	1.69%	1.52%	1.09%	4.57%
2025/06/19	44.47%	7.61%	7.32%	0.01%	6.21%	3.24%	1.87%	0.96%	6.53%	4.32%
2025/06/20	59.49%	6.43%	6.42%	0.13%	2.68%	2.4%	2.3%	0.83%	2.81%	0%
2025/06/21	63.6%	5.43%	5.21%	5.56%	5.05%	2.46%	1.88%	1.03%	0%	0.47%
2025/06/22	63.69%	6.28%	5.38%	0.87%	2.21%	2.37%	1.61%	1.02%	3.93%	0.02%
2025/06/23	58.03%	7.21%	5.14%	3.7%	4.49%	2.03%	2.03%	0.89%	3.12%	1.62%
2025/06/24	44.33%	7.4%	6.28%	2.45%	7.66%	2.9%	1.65%	1.52%	8%	2%
2025/06/25	54.01%	6.36%	5.43%	0.31%	6.85%	1.44%	2.03%	0.97%	8.34%	1.59%
2025/06/26	52.04%	6.69%	4.85%	3.57%	5.21%	1.93%	2.05%	1.73%	6.64%	0%
2025/06/27	51.73%	9.54%	4.99%	0.14%	3.81%	2.21%	1.93%	1.39%	6.88%	2.6%
2025/06/28	61.92%	5.94%	6.18%	0.18%	2.52%	1.35%	1.37%	1.54%	1.61%	3.14%
2025/06/29	64.06%	6.44%	5.44%	0%	1.51%	2.37%	2.59%	1.26%	0%	1.07%
2025/06/30	54.71%	10.36%	6.66%	4.23%	1.95%	1.82%	1.71%	1.47%	1.22%	0%

In June 2025, australian.museum led PPC spend, peaking early, then fluctuating. getyourguide.com and viator.com showed steady growth. museumsvictoria.com.au had sporadic spikes. The month ended with australian.museum maintaining dominance.

Market Exposure

Competitor Count for AUS Hospitality Museums & Art Galleries

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month
Date	Competitor Count
2025/06/01	118
2025/06/02	115
2025/06/03	118
2025/06/04	117
2025/06/05	112
2025/06/06	125
2025/06/07	116
2025/06/08	119
2025/06/09	118
2025/06/10	118
2025/06/11	127
2025/06/12	123
2025/06/13	122
2025/06/14	124
2025/06/15	125
2025/06/16	127
2025/06/17	127
2025/06/18	125
2025/06/19	125
2025/06/20	128
2025/06/21	127
2025/06/22	128
2025/06/23	129
2025/06/24	129
2025/06/25	124
2025/06/26	119
2025/06/27	126
2025/06/28	124
2025/06/29	127
2025/06/30	132

June began with 118 advertisers, fluctuating slightly, but steadily increased, peaking at 132 by month’s end.

Campaign Efficiency

Market Loss & Market Gains for AUS Hospitality Museums & Art Galleries

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name	Market Trend
museumsvictoria.com.au	3.32%
sovereignhill.com.au	1.79%
madametussauds.com	0.68%
getyourguide.com	0.53%
mca.com.au	0.34%
museumofbrisbane.com.au	-0.11%
harrypotterexhibition.com	-0.12%
culturalattractionsofaustralia.com	-0.94%
sydney.com	-2.06%
australian.museum	-4.86%

Sovereignhill.com.au and museumsvictoria.com.au surged in click share, while australian.museum faced a significant decline.

Campaign Efficiency

AUS Hospitality Museums & Art Galleries Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	australian.museum	getyourguide.com	powerhouse.com.au	museumsvictoria.com.au	viator.com	sovereignhill.com.au	britishmuseum.org	madametussauds.com	culturalattractionsofaustralia.com	sydney.com
2025/06/01	69.56%	4.14%	4.85%	0.23%	3.44%	4.17%	0.92%	1.22%	0.77%	2.78%
2025/06/02	78.34%	3.56%	0.78%	0%	3.4%	6.24%	0.76%	0.65%	0.09%	0.76%
2025/06/03	75.96%	3.7%	0.86%	4.85%	3.34%	1.05%	0.88%	0.77%	0.11%	3.45%
2025/06/04	63.29%	5.44%	4.76%	0.01%	2.56%	1.94%	1.12%	1.42%	0.16%	9.53%
2025/06/05	75.62%	2.62%	0.67%	0.09%	3.25%	4.77%	0.5%	0%	1.95%	2.6%
2025/06/06	69.91%	2.89%	1.37%	0.71%	3.61%	4.94%	0.85%	1.5%	2.47%	3.39%
2025/06/07	73.24%	2.81%	0.61%	0.08%	2.87%	2.86%	0.43%	1.57%	2.93%	1.77%
2025/06/08	71.39%	4.18%	1.92%	0.42%	3.92%	2.35%	0.61%	2.01%	1.68%	2.56%
2025/06/09	73.18%	3.18%	0%	3.17%	2.69%	4.08%	0.76%	0.75%	2.86%	1.67%
2025/06/10	69.3%	4.48%	1%	0%	3.85%	4.56%	0.66%	0.83%	3.69%	1.9%
2025/06/11	71.42%	2.25%	0%	0%	1.96%	3.23%	0.26%	1.42%	14.32%	0%
2025/06/12	65.02%	3.96%	3.7%	3.03%	3.01%	2.7%	0.69%	1.65%	0.55%	2.94%
2025/06/13	67.04%	4.76%	0.87%	0.79%	3.09%	5.91%	1.19%	0.36%	2.16%	3.28%
2025/06/14	53.11%	5.94%	3.11%	6.47%	4.69%	6.65%	0.71%	3.48%	1.95%	2.36%
2025/06/15	60.39%	5.31%	1.61%	1.2%	3.41%	4.91%	1.26%	1.29%	5.41%	4.83%
2025/06/16	58.46%	8.09%	1.06%	0.01%	5.04%	6.27%	0.98%	1.38%	3.43%	4.14%
2025/06/17	54.83%	5.4%	4.19%	0.01%	4.06%	12.7%	1.56%	2.91%	1.4%	4.16%
2025/06/18	49.48%	8.59%	0.84%	12.68%	3.76%	5.1%	0.76%	0.75%	3.44%	4.18%
2025/06/19	56.36%	5.35%	3.64%	0.01%	4.3%	7.45%	0.88%	2.97%	3.72%	2.65%
2025/06/20	69.43%	4.28%	1.04%	0.31%	3.81%	4.46%	0.99%	1.23%	1.32%	0%
2025/06/21	75.91%	3.12%	0.68%	4.7%	3.16%	4.97%	0.89%	0%	0.03%	0.7%
2025/06/22	72.55%	3.64%	2.59%	2.49%	3.21%	2.36%	0.67%	1.44%	2.16%	0.03%
2025/06/23	66.13%	5.57%	0.05%	6.5%	3.27%	4.89%	0.94%	1.49%	1.82%	1.36%
2025/06/24	55.88%	5.42%	0.07%	2.14%	4.57%	9.72%	0.93%	4%	1.1%	2.02%
2025/06/25	66.5%	5.3%	0%	0.77%	3.64%	7.13%	1.08%	4.24%	0.95%	1.46%
2025/06/26	54.86%	4.9%	0%	11.74%	3.25%	5.55%	1.06%	3.04%	0.06%	0%
2025/06/27	59.95%	10.76%	2.54%	0.34%	3.57%	4.15%	0.99%	3.51%	1.39%	1.73%
2025/06/28	71.94%	4.52%	2.44%	0.4%	4.01%	2.98%	0.55%	0.54%	3.73%	1.83%
2025/06/29	74.89%	3.58%	3.76%	0%	3.2%	2.3%	1.1%	0%	1.53%	0.63%
2025/06/30	59.81%	8.59%	7.71%	5.27%	3.99%	2.09%	0.68%	0.33%	0.11%	0%

In June 2025, australian.museum led with fluctuating impressions, peaking early and stabilizing mid-month. getyourguide.com saw a late surge, while powerhouse.com.au and museumsvictoria.com.au had sporadic spikes. The month concluded with diverse trends across domains.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Hospitality Museums & Art Galleries

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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1
Visit Sydney’s Top Museum https://www.australian.museum
Interactive Museum Visits — Book an engaging school excursion with hands-on, curriculum-linked learning. Book today for hands-on school excursions designed for all learning stages.
2
9 Best Museums in Sydney Not To Miss - 9 Best Museums in Sydney https://www.getyourguide.com
From world-famous artworks at the Art Gallery of New South Wales to hidden gems like the Chau Chak Wing Museum, these are the best museums in Sydney.
3
Museums Victoria https://www.museumsvictoria.com.au
Discover our exhibitions and programs. Fun, informative and engaging events for all ages. Best place for kids to learn, play and explore this...
4
Sydney Observatory - Highest Point in Sydney Cove https://www.powerhouse.com.au
Discover human connections to Sky Country, astronomy, tradition and artistic practice. A...
5
Museums In Sydney https://www.sydney.com › thingstodo › museums
Your Official Guide to Sydney — Find All You Need to Know with the Official Sydney Guide. Uncover Incredible Experiences. Start Planning Your Ultimate Adventure In Beautiful...

In the vibrant world of Sydney’s museums, top advertisers captivate audiences with unique experiences. The Australian Museum entices with interactive, curriculum-linked excursions, while GetYourGuide highlights must-see art and hidden gems. Museums Victoria offers engaging events for all ages, and the Sydney Observatory connects visitors to astronomy and tradition. Sydney.com serves as the ultimate guide, promising incredible adventures.

Frequently Asked Questions

Why is the AUS Hospitality Museums & Art Galleries June 2025 Report useful and how should I use it?

Why is the AUS Hospitality Museums & Art Galleries June 2025 Report useful?

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Data within the AUS Hospitality Museums & Art Galleries June 2025 Report is aggregated every month, highlighting the most significant changes from the previous period.
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AUS Hospitality Museums & Art Galleries - PPC Market Share Analysis June 2025

Share of Clicks for top 10 AUS Hospitality Museums & Art Galleries brands

Share of Spend for the top 10 AUS Hospitality Museums & Art Galleries brands

Competitor Count for AUS Hospitality Museums & Art Galleries

Market Loss & Market Gains for AUS Hospitality Museums & Art Galleries

AUS Hospitality Museums & Art Galleries Share of Impressions

Google Text Ad Copy Insights & Creative Trends for AUS Hospitality Museums & Art Galleries

Frequently Asked Questions

Why is the AUS Hospitality Museums & Art Galleries June 2025 Report useful and how should I use it?

Why is the AUS Hospitality Museums & Art Galleries June 2025 Report useful?

How often is the data updated?

How does Adthena collect this data?

How accurate is the AUS Hospitality Museums & Art Galleries June 2025 Report?

Does this include mobile, desktop and Google Shopping data?

Who is this AUS Hospitality Museums & Art Galleries June 2025 Report for?

Can I get a custom report for my brand?

What is Ask Arlo?

Customer Success Stories

Get the full picture

See this data specific to your brand performance

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