US Hospitality Museums & Art Galleries - PPC Market Share Analysis May 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Museums & Art Galleries category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Museums & Art Galleries – US

Google AI Overview visibility for Hospitality Museums & Art Galleries US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 13.2918198848
86.7081801152
13%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 38
62
38%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 5%
Transactional 13%
Navigational 7%
Seasonal 0%
Local 15%
Problem Solving 2%

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Market Exposure

Share of Clicks for top 10 US Hospitality Museums & Art Galleries brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
viator.com 14.81
getyourguide.com 12.52
amnh.org 5.63
groupon.com 5
metmuseum.org 4.88
rockefellercenter.com 4.42
headout.com 3.4
gocity.com 3.33
intrepidmuseum.org 3.12
countrymusichalloffame.org 3.09
others 39.8
  • viator.com - 14.81%
  • getyourguide.com - 12.52%
  • amnh.org - 5.63%
  • groupon.com - 5%
  • metmuseum.org - 4.88%
  • rockefellercenter.com - 4.42%
  • headout.com - 3.4%
  • gocity.com - 3.33%
  • intrepidmuseum.org - 3.12%
  • countrymusichalloffame.org - 3.09%
  • others - 39.8%

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In the PPC landscape, ‘viator.com’ leads with 14.81% click share, followed by ‘getyourguide.com’ at 12.52%. ‘Others’ dominate with 39.8%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 US Hospitality Museums & Art Galleries brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date viator.com getyourguide.com headout.com tiqets.com groupon.com klook.com amnh.org rockefellercenter.com gocity.com citypass.com
2026/05/01 24.43% 9.97% 5.86% 2.57% 8.72% 3.7% 2.06% 1.58% 4.72% 3.51%
2026/05/02 21.46% 9.48% 7.03% 3.47% 8.01% 4.23% 2.63% 1.62% 4.88% 3.59%
2026/05/03 20.59% 18% 3.67% 2.28% 5.58% 4.6% 2.57% 2.02% 4.11% 3.13%
2026/05/04 19.2% 15.59% 4.44% 1.73% 5.67% 3.91% 3.02% 2.45% 4.77% 3.32%
2026/05/05 20.29% 15.36% 4.13% 1.92% 5.06% 4.58% 3.19% 2.66% 5.08% 3.17%
2026/05/06 19.68% 18.17% 4.38% 2.09% 5.5% 4.54% 2.39% 3.32% 6.13% 4.26%
2026/05/07 21.84% 19.16% 5.43% 3.73% 5.97% 3.74% 1.74% 2.93% 4.17% 2.78%
2026/05/08 24.09% 9.82% 5.55% 2.5% 8.58% 3.5% 2.37% 3.53% 4.45% 3.32%
2026/05/09 20.83% 9.65% 6.99% 3.4% 7.96% 3.95% 2.47% 3.84% 4.61% 3.56%
2026/05/10 21.76% 17.57% 3.48% 2.18% 5.8% 4.38% 2.56% 3.26% 3.77% 2.99%
2026/05/11 22.26% 20.9% 5.59% 2.44% 4.36% 4.26% 2.2% 3.86% 3.93% 2.67%
2026/05/12 20.36% 20.67% 5.09% 2.28% 3.84% 3.19% 2.75% 3.96% 4.13% 3.1%
2026/05/13 21.27% 19.34% 3% 3.01% 5.02% 2.77% 2.24% 5.76% 4.85% 3.45%
2026/05/14 21.16% 20.03% 3.97% 4.17% 6.05% 3.7% 3.02% 3.3% 3.26% 3.44%
2026/05/15 24.04% 9.8% 5.53% 2.49% 8.56% 3.49% 2.36% 3.52% 4.45% 3.31%
2026/05/16 20.62% 22.45% 3.79% 3.64% 5.42% 4.28% 2.43% 3.54% 2.84% 3.11%
2026/05/17 20.63% 20.07% 4.47% 3.04% 5.7% 4.01% 2.36% 3.72% 3.15% 2.71%
2026/05/18 20.96% 21.54% 3.41% 3.2% 4.24% 4.13% 1.7% 5.16% 3.04% 3.67%
2026/05/19 21.52% 20.34% 4.61% 2.92% 6.37% 2.95% 2.56% 4.05% 2.9% 3.7%
2026/05/20 19.69% 18.35% 2.38% 3.51% 5.68% 3.57% 4.07% 4.54% 3.43% 2.24%
2026/05/21 19.24% 17.47% 3.49% 3.81% 6.13% 3.34% 4.24% 4.47% 3.56% 2.22%
2026/05/22 18.85% 18.52% 3.34% 4.5% 4.61% 4.6% 2.89% 3.61% 3.87% 2.63%
2026/05/23 18.95% 18.26% 3.08% 3.2% 4.39% 2.44% 3.1% 5.02% 4.73% 2.09%
2026/05/24 19.62% 16.08% 3.05% 3.65% 4.86% 3.01% 3.54% 4.59% 2.94% 1.85%
2026/05/25 20.53% 17.16% 4.82% 4.73% 3.96% 3.5% 3.33% 4.67% 2.66% 2.11%
2026/05/26 21.37% 18.14% 6.07% 4.07% 5.03% 3.49% 3.05% 2.56% 2.08% 2.12%
2026/05/27 17.75% 16.45% 4.33% 5.17% 5.26% 3% 3.37% 3.88% 3.58% 2.28%
2026/05/28 19.82% 18.53% 4.62% 4.75% 5.04% 2.74% 3.33% 3.51% 3.06% 2.53%
2026/05/29 19.12% 17.76% 5.42% 4.29% 5.08% 2.39% 3.77% 4% 3.85% 2.25%
2026/05/30 18.18% 17.58% 5.79% 4.61% 6.24% 2.94% 3.58% 3.28% 3.13% 2.06%
2026/05/31 19.74% 16.99% 7.12% 6.12% 5.16% 3.58% 3.44% 3.33% 2.29% 1.68%
  • viator.com
  • getyourguide.com
  • headout.com
  • tiqets.com
  • groupon.com
  • klook.com
  • amnh.org
  • rockefellercenter.com
  • gocity.com
  • citypass.com

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Viator.com led May with fluctuating spend shares, peaking early and mid-month. GetYourGuide.com surged mid-month, while Headout.com and Tiqets.com showed steady growth. By month’s end, Viator.com maintained dominance, despite varied trends.

Market Exposure

Competitor Count for US Hospitality Museums & Art Galleries

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/05/01 213
2026/05/02 216
2026/05/03 200
2026/05/04 193
2026/05/05 203
2026/05/06 200
2026/05/07 211
2026/05/08 216
2026/05/09 191
2026/05/10 191
2026/05/11 186
2026/05/12 201
2026/05/13 201
2026/05/14 195
2026/05/15 216
2026/05/16 187
2026/05/17 180
2026/05/18 172
2026/05/19 168
2026/05/20 195
2026/05/21 194
2026/05/22 192
2026/05/23 208
2026/05/24 189
2026/05/25 197
2026/05/26 192
2026/05/27 214
2026/05/28 200
2026/05/29 206
2026/05/30 214
2026/05/31 194

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May began with 213 advertisers, fluctuating throughout. Mid-month saw a dip to 168, but rebounded to 214 by month’s end.

Campaign Efficiency

Market Loss & Market Gains for US Hospitality Museums & Art Galleries

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
amnh.org 1.32%
tiqets.com 1.08%
countrymusichalloffame.org 0.91%
getyourguide.com 0.84%
metmuseum.org 0.8%
hmns.org -0.64%
groupon.com -0.67%
gocity.com -0.67%
citypass.com -0.78%
viator.com -1.33%

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In the past month, amnh.org soared with a 1.32% click share increase, while viator.com faced a 1.33% decline.

Campaign Efficiency

US Hospitality Museums & Art Galleries Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date viator.com getyourguide.com headout.com groupon.com tiqets.com klook.com amnh.org gocity.com agoda.com citypass.com
2026/05/01 25.97% 10.97% 6.92% 10.3% 3.02% 3.42% 1.68% 5.84% 2.87% 4.01%
2026/05/02 23.73% 9.74% 7.69% 10.26% 5.13% 3.94% 2% 5.61% 3.2% 4.32%
2026/05/03 22.3% 19.86% 5.51% 7.35% 2.7% 4.1% 2.17% 3.97% 2.11% 3.57%
2026/05/04 21.03% 17.11% 5.75% 7.71% 1.95% 3.88% 2.9% 5% 2.31% 4.32%
2026/05/05 22.76% 16.89% 5.28% 7.48% 2.36% 4.62% 2.85% 5.93% 2.37% 3.71%
2026/05/06 21.71% 19.25% 5.65% 7.52% 2.58% 4.56% 1.92% 6.92% 2.33% 4.91%
2026/05/07 24.12% 20.98% 6.28% 7.18% 4.65% 3.55% 1.26% 5.06% 2.01% 3.26%
2026/05/08 25.81% 10.72% 6.71% 10.11% 2.93% 3.32% 1.98% 5.65% 2.79% 3.89%
2026/05/09 22.35% 9.83% 7.76% 10.18% 4.95% 3.5% 2.08% 5.35% 2.58% 4.38%
2026/05/10 23.3% 19.56% 5.34% 7.63% 2.64% 4% 2.35% 3.75% 2.06% 3.48%
2026/05/11 24.08% 22.21% 6.67% 6.06% 2.62% 4.17% 2.15% 4.7% 0.85% 3.34%
2026/05/12 22.71% 21.23% 6.81% 4.95% 2.81% 2.95% 2.46% 4.75% 1.99% 3.82%
2026/05/13 24.01% 22.88% 3.99% 6.72% 2.77% 3.18% 1.6% 5.95% 1.33% 4.07%
2026/05/14 22.9% 22.22% 4.32% 8.03% 4.62% 4.09% 2.42% 4.34% 0.88% 4.2%
2026/05/15 25.81% 10.72% 6.71% 10.11% 2.93% 3.32% 1.98% 5.65% 2.79% 3.89%
2026/05/16 22.04% 24.12% 4.36% 6.89% 4.06% 4% 1.93% 3.7% 1.58% 4.15%
2026/05/17 22.55% 22.37% 5.06% 7.11% 3.59% 3.71% 2.13% 3.84% 1.96% 3.3%
2026/05/18 23.94% 24.75% 4.25% 5.03% 3.42% 3.75% 1.45% 3.79% 1.36% 4.33%
2026/05/19 24.46% 22.1% 5.48% 8.33% 3.26% 2.67% 2.15% 3.4% 0.53% 4.55%
2026/05/20 23.49% 22.06% 2.88% 7.83% 3.83% 3.08% 3.13% 3.78% 1.11% 2.84%
2026/05/21 21.84% 20.99% 4.18% 7.99% 4.58% 3.32% 3.48% 4.03% 1.28% 2.91%
2026/05/22 21.55% 20.97% 4.03% 6.93% 5.04% 4.13% 2.3% 5.1% 1.96% 3.36%
2026/05/23 22.03% 20.97% 3.5% 6.12% 4.14% 2.87% 2.52% 5.7% 2.6% 2.5%
2026/05/24 21.72% 18.46% 4.39% 6.57% 4.43% 3.31% 3.22% 3.65% 3.18% 2.29%
2026/05/25 22.38% 20.08% 6.63% 4.7% 5.22% 3.37% 2.96% 3.12% 3.89% 2.47%
2026/05/26 22.56% 19.93% 7.57% 6.08% 4.75% 4.3% 2.65% 2.29% 3.73% 2.4%
2026/05/27 20.43% 18.95% 5.57% 6.82% 5.93% 3.36% 2.69% 4.67% 3.68% 2.49%
2026/05/28 21.63% 19.86% 4.67% 7.39% 5.94% 3.12% 2.83% 3.94% 4.47% 3.15%
2026/05/29 21.49% 19.27% 5.8% 6.97% 4.87% 2.61% 3.26% 4.77% 3.34% 2.75%
2026/05/30 19.47% 18.68% 6.13% 9.15% 5.16% 3.63% 3.05% 3.74% 3.29% 2.5%
2026/05/31 21.13% 18.39% 8.11% 6.67% 6.67% 3.79% 3.3% 3.04% 2.3% 2.06%
  • viator.com
  • getyourguide.com
  • headout.com
  • groupon.com
  • tiqets.com
  • klook.com
  • amnh.org
  • gocity.com
  • agoda.com
  • citypass.com

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In May 2026, Viator’s impression share fluctuated, peaking early and declining towards month-end. GetYourGuide saw a mid-month surge, while Headout and Groupon experienced varied trends. Tiqets and Klook remained steady, with slight increases.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Hospitality Museums & Art Galleries

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Hospitality Museums & Art Galleries - Last month
  1. 1
    The Art Institute of Chicago https://www.artic.edu

    Plan your visit today — See why the Art Institute was named a “Best of the Best” US attraction. Downtown Chicago's #1 Museum. Kids under 14 are always free. Kids Under 14 Are Free.

  2. 2
    9/11 Memorial Tour with Optional Museum & One World Observatory https://www.groupon.com

    Powerful 9/11 Memorial Tour with Optional Museum & One World Observatory Access

  3. 3
    Welcome to the Intrepid Museum https://www.intrepidmuseum.org

    Intrepid is back! Use the code WINTER26 at checkout to receive 20% off admission. Enjoy over 350,000 square feet of outdoor space at NYC’s...

  4. 4
    The Metropolitan Museum of Art | The Met https://www.metmuseum.org

    Visit New York's most iconic museum. See iconic artworks and discover new exhibitions at The Met. At The Met Fifth Avenue. Special Exhibitions. Private Member-Only Hours. Over 5,000 years of Art.

  5. 5
    Boston Tea Party Ships and Museum tickets | TUI Musement https://www.tuimusement.com

    Book your tickets for Boston Tea Party Ships and Museum today to experience reenactments of the events that led to the American Revolution

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In the realm of Google PPC, the Art Institute of Chicago shines with its “Best of the Best” accolade, enticing families with free entry for kids under 14. Meanwhile, Groupon offers a poignant 9/11 Memorial Tour, and the Intrepid Museum lures visitors with a 20% discount. The Met captivates with iconic art and exclusive hours, while TUI Musement invites history buffs to relive the Boston Tea Party.

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