US Hospitality Museums & Art Galleries - PPC Market Share Analysis July 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Museums & Art Galleries category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Museums & Art Galleries – US

Google AI Overview visibility for Hospitality Museums & Art Galleries US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 21.3452671549
78.6547328451
21%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 42
58
42%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 5%
Transactional 12%
Navigational 6%
Seasonal 0%
Local 17%
Problem Solving 1%

Copyright © Adthena. All rights reserved.

Market Exposure

Share of Clicks for top 10 US Hospitality Museums & Art Galleries brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
getyourguide.com 18.8
viator.com 15.68
groupon.com 7.48
metmuseum.org 4.87
amnh.org 4.8
headout.com 4.27
gocity.com 3.62
rockefellercenter.com 3.09
tiqets.com 2.98
mfa.org 2.8
others 31.61
  • getyourguide.com - 18.8%
  • viator.com - 15.68%
  • groupon.com - 7.48%
  • metmuseum.org - 4.87%
  • amnh.org - 4.8%
  • headout.com - 4.27%
  • gocity.com - 3.62%
  • rockefellercenter.com - 3.09%
  • tiqets.com - 2.98%
  • mfa.org - 2.8%
  • others - 31.61%

Copyright © Adthena. All rights reserved.

In the competitive landscape of Google PPC, “getyourguide.com” leads with 18.80% click share, closely followed by “viator.com” at 15.68%. Meanwhile, “others” collectively hold a significant 31.61%.

Market Exposure

Share of Spend for the top 10 US Hospitality Museums & Art Galleries brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date getyourguide.com viator.com groupon.com headout.com rockefellercenter.com gocity.com tiqets.com klook.com amnh.org citypass.com
2026/07/01 22.08% 20.39% 8.98% 5.69% 3.69% 3.65% 4.9% 1.44% 1.96% 2.84%
2026/07/02 22.47% 21.66% 9.03% 7.56% 2.93% 3.47% 5.47% 1.93% 1.94% 4.25%
2026/07/03 23.22% 21.17% 8.24% 7.27% 3.85% 2.67% 4.72% 2.5% 2.41% 3.01%
2026/07/04 21.85% 18.52% 7.81% 5.35% 4.28% 3.1% 4.26% 1.61% 3.16% 2.88%
2026/07/05 21.52% 18.18% 7.7% 6.19% 4.31% 3.71% 4.7% 1.76% 3.02% 2.96%
2026/07/06 22.4% 19.16% 7.17% 8.36% 1.58% 3.05% 5.53% 2.66% 2.13% 3.68%
2026/07/07 23.34% 21.1% 8.46% 6.08% 1.18% 2.3% 5.04% 3.23% 2.25% 2.71%
2026/07/08 23.14% 21.65% 9.21% 5.74% 1.21% 3.21% 5.2% 2.8% 1.57% 3.2%
2026/07/09 25.14% 21.83% 9.75% 5.01% 1.43% 3.61% 5.82% 2.49% 1.76% 2.83%
2026/07/10 22.97% 20.96% 9.89% 4.94% 2.79% 3.46% 4.25% 3.07% 2.85% 2.6%
2026/07/11 23.81% 22.33% 9.89% 4.09% 2.19% 4.39% 2.54% 2.59% 2.33% 2.82%
2026/07/12 23.96% 23.46% 9.46% 5.01% 2.82% 3.21% 3.58% 1.77% 2.41% 2.86%
2026/07/13 23.07% 21.6% 8.75% 3.05% 4.46% 3.12% 2.97% 2.13% 2.74% 3.29%
2026/07/14 19.41% 21.68% 6.82% 5.48% 4.24% 3.81% 3.74% 2.47% 2.98% 3.43%
2026/07/15 23.32% 20.5% 9.25% 5.34% 2.05% 3.67% 2.2% 1.75% 2.61% 3.25%
2026/07/16 22.96% 22.35% 7.35% 4% 4.77% 3.38% 1.58% 1.37% 3.11% 2.37%
2026/07/17 21.13% 20.89% 9.89% 4.26% 5.67% 3.3% 3.01% 1.56% 2.59% 2.24%
2026/07/18 22.25% 21.42% 9.49% 5.48% 4.34% 4.19% 2.61% 2.13% 1.22% 3.4%
2026/07/19 19.47% 21.83% 8.98% 5.39% 4.19% 4.3% 3.14% 3.15% 1.39% 3.34%
2026/07/20 22.38% 20.63% 9.87% 7.21% 2.42% 4.37% 2.95% 2.97% 2.68% 4.45%
2026/07/21 19.37% 21.65% 6.8% 5.47% 4.23% 3.8% 3.73% 2.47% 2.97% 3.43%
2026/07/22 22.61% 22.2% 8.2% 4.16% 3.21% 3.25% 2.27% 2.99% 2.26% 2.38%
2026/07/23 22.65% 19.99% 8.01% 5.32% 4.74% 3.9% 3.06% 3.05% 1.99% 2.61%
2026/07/24 22.4% 19.92% 8.87% 5.42% 3.54% 4.18% 3.07% 2.51% 2.89% 2.82%
2026/07/25 23.67% 20.98% 8.72% 5.73% 1.86% 4.05% 3.51% 2.53% 2.45% 2.58%
2026/07/26 21.79% 19.57% 7.03% 5.65% 4.58% 4.58% 3.07% 2.49% 2.38% 2.68%
2026/07/27 21.24% 19.04% 7.85% 6.09% 4.93% 5.73% 3.29% 1.12% 2.32% 2.39%
2026/07/28 20.87% 18.91% 7.65% 6.46% 2.97% 4.33% 2.55% 2.19% 3.36% 2.89%
2026/07/29 25.6% 19.53% 6.13% 5.5% 3.48% 3.79% 2.86% 3.36% 2.46% 2.12%
2026/07/30 23.74% 15.86% 6.47% 6.43% 5.09% 4.77% 2.84% 2.48% 2.91% 1.4%
2026/07/31 24.28% 16.61% 5.77% 5.48% 4.46% 4% 3.17% 1.88% 1.73% 1.49%
  • getyourguide.com
  • viator.com
  • groupon.com
  • headout.com
  • rockefellercenter.com
  • gocity.com
  • tiqets.com
  • klook.com
  • amnh.org
  • citypass.com

Copyright © Adthena. All rights reserved.

In July 2026, GetYourGuide.com led with fluctuating spend shares, peaking at 25.60%. Viator.com followed, experiencing a decline to 16.61%. Groupon.com and Headout.com showed varied trends, while RockefellerCenter.com and GoCity.com maintained steady shares.

Market Exposure

Competitor Count for US Hospitality Museums & Art Galleries

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/07/01 182
2026/07/02 190
2026/07/03 208
2026/07/04 203
2026/07/05 190
2026/07/06 187
2026/07/07 182
2026/07/08 191
2026/07/09 188
2026/07/10 199
2026/07/11 192
2026/07/12 195
2026/07/13 191
2026/07/14 191
2026/07/15 206
2026/07/16 208
2026/07/17 177
2026/07/18 188
2026/07/19 178
2026/07/20 156
2026/07/21 191
2026/07/22 219
2026/07/23 211
2026/07/24 214
2026/07/25 225
2026/07/26 206
2026/07/27 209
2026/07/28 200
2026/07/29 228
2026/07/30 210
2026/07/31 204

Copyright © Adthena. All rights reserved.

July began with 182 advertisers, peaking at 228 on the 29th. Mid-month fluctuations settled, ending at 204.

Campaign Efficiency

Market Loss & Market Gains for US Hospitality Museums & Art Galleries

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
fieldmuseum.org 0.93%
rockefellercenter.com 0.77%
gocity.com 0.72%
mfa.org 0.57%
headout.com 0.51%
amnh.org -0.28%
getyourguide.com -0.66%
tiqets.com -0.69%
groupon.com -0.72%
viator.com -1.57%

Copyright © Adthena. All rights reserved.

In the past month, fieldmuseum.org surged with a 0.93% click share increase, while viator.com faced a decline of 1.57%.

Campaign Efficiency

US Hospitality Museums & Art Galleries Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date getyourguide.com viator.com groupon.com headout.com gocity.com tiqets.com klook.com citypass.com metmuseum.org amnh.org
2026/07/01 24.44% 22% 10.47% 6.3% 4.14% 5.5% 1.71% 2.93% 2.5% 1.6%
2026/07/02 23.93% 22.42% 10.38% 7.91% 3.8% 5.81% 2.3% 4.29% 2.02% 1.61%
2026/07/03 25.34% 22.71% 9.55% 7.29% 2.92% 5.28% 2.61% 3.37% 1.78% 2.09%
2026/07/04 24.45% 20.09% 9.04% 5.63% 3.59% 4.68% 1.73% 3.34% 2.8% 2.82%
2026/07/05 23.33% 19.42% 9.41% 6.93% 4.15% 4.85% 1.85% 3.35% 2.51% 2.73%
2026/07/06 23.98% 20.36% 8.41% 8.16% 3.33% 6.18% 2.66% 4.05% 1.88% 2.04%
2026/07/07 25.4% 21.65% 10.17% 6.45% 2.98% 5.36% 3.14% 2.99% 1.94% 2.11%
2026/07/08 25% 22.47% 10.33% 5.75% 3.86% 5.32% 3.28% 3.1% 2.37% 1.38%
2026/07/09 26.65% 23.01% 10.46% 4.97% 4.04% 6.1% 2.61% 3% 1.3% 1.59%
2026/07/10 24.6% 21.63% 11.89% 5.06% 3.83% 4.64% 3.64% 2.91% 2.1% 2.45%
2026/07/11 26.1% 23.77% 11.38% 4.13% 4.71% 3.24% 3.47% 3.2% 2.21% 1.94%
2026/07/12 25.98% 24.12% 11.45% 5.01% 3.65% 3.79% 2.14% 3.22% 2.08% 2%
2026/07/13 25.31% 22.24% 10.57% 3.58% 4.16% 3.71% 2.81% 3.59% 2.72% 2.47%
2026/07/14 20.57% 22.53% 8.02% 6.08% 4.13% 4.57% 2.84% 3.99% 3.25% 2.93%
2026/07/15 25.47% 21.73% 11.76% 4.78% 4.38% 2.18% 1.67% 3.73% 2.48% 2.1%
2026/07/16 25.57% 23.75% 9.72% 4.09% 4.12% 1.99% 1.67% 3.17% 2.52% 2.72%
2026/07/17 22.87% 22.5% 11.49% 4.39% 4.57% 3.36% 1.87% 2.57% 2.41% 2.39%
2026/07/18 25.57% 23.09% 10.71% 6.05% 4.99% 2.91% 2.47% 3.81% 1.74% 1.12%
2026/07/19 21.28% 23.42% 10.61% 5.83% 5.28% 3.39% 3.41% 3.8% 2.24% 1.38%
2026/07/20 24.14% 22% 11.96% 7.13% 4.94% 3.4% 3.44% 5.24% 1.53% 2.09%
2026/07/21 20.57% 22.53% 8.02% 6.08% 4.13% 4.57% 2.84% 3.99% 3.25% 2.93%
2026/07/22 24.86% 22.93% 9.63% 4.12% 3.9% 2.82% 3.32% 2.65% 2.96% 2.2%
2026/07/23 24.14% 21.24% 9.99% 5.43% 4.55% 3.31% 3.47% 2.82% 2.67% 1.81%
2026/07/24 24.48% 20.33% 10.88% 5.53% 5.01% 3.44% 3.03% 3.06% 1.72% 2.57%
2026/07/25 25.85% 21.18% 10% 5.42% 4.66% 3.67% 2.54% 2.79% 2.46% 2.07%
2026/07/26 23.2% 20.23% 8.08% 6.31% 5.18% 3.65% 3.3% 3.03% 3.48% 2.42%
2026/07/27 23% 20.31% 10.55% 6.39% 6.72% 3.52% 1.3% 3.02% 1.92% 2.06%
2026/07/28 22.76% 19.49% 9.85% 7.08% 4.97% 2.9% 2.64% 3.43% 2.69% 2.74%
2026/07/29 26.71% 20.26% 7.81% 5.7% 4.67% 2.78% 3.56% 2.57% 2.62% 2.15%
2026/07/30 27.45% 16.48% 8.3% 6.99% 5.5% 2.93% 3.1% 1.91% 2.31% 2.46%
2026/07/31 27.23% 17% 7.53% 6.58% 4.85% 3.89% 2.28% 1.94% 1.87% 1.79%
  • getyourguide.com
  • viator.com
  • groupon.com
  • headout.com
  • gocity.com
  • tiqets.com
  • klook.com
  • citypass.com
  • metmuseum.org
  • amnh.org

Copyright © Adthena. All rights reserved.

In July 2026, GetYourGuide.com led with a fluctuating impression share, peaking at 27.45% on July 30. Viator.com saw a decline, ending at 17.0%. Groupon.com and Headout.com experienced varied trends, while Gocity.com and Tiqets.com showed modest shares. Klook.com and Citypass.com had minor fluctuations, with Metmuseum.org and Amnh.org maintaining low shares.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Hospitality Museums & Art Galleries

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Hospitality Museums & Art Galleries - Last month
  1. 1
    Museum of Natural History NYC https://www.amnh.org

    NY Natural History Museum — See the Iconic American Museum of Natural History in NY Located Across from Central Park!

  2. 2
    Things to know before visiting the 9/11 Memorial & Museum https://www.getyourguide.com

    find out important things to know before visiting the 9/11 memorial & museum with this guide, from its poignant history to how to get there and how long to spend.

  3. 3
    9/11 Memorial Tour with Optional Museum & One World Observatory https://www.groupon.com

    Discover Amazing Local Offers! Experience More, Spend Less!

  4. 4
    Museum of Fine Arts, Boston https://www.meetboston.com

    The Museum of Fine Arts, Boston is one of the world's great art museums with masterpieces from around the world and across the ages, including more Monets than any museum outside of Paris, an unrivaled Japanese art...

  5. 5
    The Metropolitan Museum of Art https://www.metmuseum.org

    Welcome to The Met — See iconic artworks and discover new exhibitions at The Met. Visit New York's most iconic museum. At The Met Fifth Avenue. Special Exhibitions.

Copyright © Adthena. All rights reserved.

In the realm of Google’s PPC ads, museums captivate with compelling narratives. The American Museum of Natural History entices with its iconic NYC location. GetYourGuide offers essential insights for the 9/11 Memorial visit. Groupon highlights value with local offers. Boston’s Museum of Fine Arts showcases global masterpieces, while The Met invites exploration of iconic art and exhibitions. Each ad weaves a unique story, drawing visitors into cultural experiences.

Frequently Asked Questions

Customer Success Stories

Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

Related reports