US Hospitality Museums & Art Galleries - PPC Market Share Analysis August 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Museums & Art Galleries category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Museums & Art Galleries – US

Google AI Overview visibility for Hospitality Museums & Art Galleries US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 38.4336
61.5664
38%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 45
55
45%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 5%
Transactional 8%
Navigational 7%
Seasonal 0%
Local 14%
Problem Solving 1%

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Market Exposure

Share of Clicks for top 10 US Hospitality Museums & Art Galleries brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
getyourguide.com 19.59
viator.com 8.49
rockefellercenter.com 6.74
groupon.com 5.04
amnh.org 4.76
metmuseum.org 4.38
gocity.com 3.81
headout.com 3.8
fieldmuseum.org 3.64
mfa.org 3.2
others 36.55
  • getyourguide.com - 19.59%
  • viator.com - 8.49%
  • rockefellercenter.com - 6.74%
  • groupon.com - 5.04%
  • amnh.org - 4.76%
  • metmuseum.org - 4.38%
  • gocity.com - 3.81%
  • headout.com - 3.8%
  • fieldmuseum.org - 3.64%
  • mfa.org - 3.2%
  • others - 36.55%

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In the competitive landscape of Google PPC, “others” dominate with 36.55% click share, while “getyourguide.com” leads individual advertisers at 19.59%.

Market Exposure

Share of Spend for the top 10 US Hospitality Museums & Art Galleries brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date getyourguide.com rockefellercenter.com viator.com gocity.com groupon.com headout.com hellotickets.com amnh.org citypass.com tiqets.com
2026/08/01 23.07% 7.71% 17.35% 4.96% 6.46% 6.44% 1.61% 2.46% 1.78% 1.84%
2026/08/02 23.12% 3.98% 15.44% 5.36% 6.22% 5.22% 1.98% 2.43% 2.22% 2.6%
2026/08/03 21.04% 6.4% 13.86% 3.69% 6.23% 5.92% 2.21% 3.31% 1.9% 3.07%
2026/08/04 21.36% 5.01% 13.22% 4.96% 5.35% 3.55% 2.62% 2.83% 1.94% 1.63%
2026/08/05 22.95% 7.56% 11.49% 5.36% 5.77% 4.17% 2.98% 3.13% 2.51% 2.54%
2026/08/06 27.77% 7.43% 13.14% 2.9% 4.84% 4.89% 2.2% 2.56% 2.4% 2.63%
2026/08/07 27.44% 8.04% 14.02% 2.86% 4.47% 4.24% 2.76% 2.33% 1.8% 2.88%
2026/08/08 29.57% 4.75% 12.13% 5.86% 6.94% 3.73% 2.49% 2.3% 4.4% 2.12%
2026/08/09 25.91% 9.18% 10.79% 5.24% 6.16% 2.61% 1.54% 2.29% 3.45% 2.44%
2026/08/10 24.13% 6.77% 15% 3.7% 7% 5.26% 1.12% 3.22% 2.41% 5.03%
2026/08/11 26.1% 6.06% 14.13% 4.23% 6.77% 3.81% 1.96% 3.11% 2.68% 2.95%
2026/08/12 26.07% 5.1% 10.14% 4.26% 5.44% 4.97% 1.42% 2.28% 3.47% 4.94%
2026/08/13 26.16% 7.88% 11.56% 3.18% 4.64% 4.44% 2.36% 2.44% 2.48% 3.41%
2026/08/14 27.68% 7.83% 8.91% 3.34% 5.63% 5.17% 2.21% 3.13% 3.16% 4.15%
2026/08/15 23.56% 12.18% 10.33% 2.13% 5.3% 4.48% 2.64% 3.56% 2.27% 4.78%
2026/08/16 23.67% 9.32% 11.45% 2.36% 5.98% 6.66% 1.86% 2.65% 2.88% 3.65%
2026/08/17 27.81% 8% 12.27% 2.56% 5% 5.86% 2.57% 2.74% 2.45% 3.66%
2026/08/18 25.67% 7.26% 10.86% 2.59% 4.2% 7.89% 3.06% 2.5% 3.21% 3.7%
2026/08/19 26.8% 5.78% 12.94% 2.88% 5.09% 6.33% 2.4% 2.37% 2.77% 4.8%
2026/08/20 26.54% 8.18% 10.76% 2.48% 4.3% 6.08% 2.46% 2.96% 2.01% 4.35%
2026/08/21 27.76% 9.54% 7.65% 4.96% 4.23% 5.09% 5.29% 2.75% 3.08% 2.09%
2026/08/22 27.04% 8.27% 9.27% 3.02% 4.89% 5.05% 4.02% 2.61% 3.38% 2.63%
2026/08/23 27.41% 8.29% 10.11% 4.28% 4.83% 4.66% 4.06% 2.56% 1.82% 2.16%
2026/08/24 26.79% 6.77% 12.8% 3.53% 6.12% 5.8% 2.35% 2.55% 2.14% 2.78%
2026/08/25 27.33% 6.66% 8.98% 3.98% 5.21% 4.26% 3.63% 3.44% 2.46% 2.43%
2026/08/26 25.78% 7.54% 8.28% 4.87% 4.39% 5.8% 2.84% 2.94% 2.02% 2.54%
2026/08/27 25.38% 5.5% 11.73% 5.1% 5.32% 5.07% 3.16% 2.61% 2.5% 2.73%
2026/08/28 25.7% 7.75% 10.52% 5.06% 5.49% 6.63% 2.29% 2.68% 2.57% 3.68%
2026/08/29 29.15% 4.92% 9.7% 5.93% 4.23% 3.83% 3.7% 3.03% 3.07% 2.58%
2026/08/30 27.82% 5.72% 9.65% 3.43% 5.86% 7.5% 3.28% 2.62% 2.8% 2.44%
2026/08/31 28.28% 10.8% 8.79% 4.67% 4.59% 4.54% 3.61% 3.2% 2.58% 2.3%
  • getyourguide.com
  • rockefellercenter.com
  • viator.com
  • gocity.com
  • groupon.com
  • headout.com
  • hellotickets.com
  • amnh.org
  • citypass.com
  • tiqets.com

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In August 2026, GetYourGuide.com led with a peak spend share of 29.57% on August 8. Viator.com saw a decline, ending at 8.79%. RockefellerCenter.com fluctuated, closing at 10.8%. The month concluded with GetYourGuide.com maintaining dominance.

Market Exposure

Competitor Count for US Hospitality Museums & Art Galleries

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/08/01 206
2026/08/02 208
2026/08/03 176
2026/08/04 223
2026/08/05 227
2026/08/06 230
2026/08/07 207
2026/08/08 197
2026/08/09 193
2026/08/10 193
2026/08/11 183
2026/08/12 203
2026/08/13 201
2026/08/14 200
2026/08/15 203
2026/08/16 176
2026/08/17 182
2026/08/18 175
2026/08/19 176
2026/08/20 209
2026/08/21 202
2026/08/22 200
2026/08/23 186
2026/08/24 199
2026/08/25 178
2026/08/26 201
2026/08/27 210
2026/08/28 195
2026/08/29 203
2026/08/30 192
2026/08/31 189

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August saw fluctuating advertiser numbers, peaking at 230 on the 6th, then declining to 189 by month’s end.

Campaign Efficiency

Market Loss & Market Gains for US Hospitality Museums & Art Galleries

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
hellotickets.com 0.96%
headout.com 0.85%
museumoficecream.com 0.49%
mfa.org 0.39%
moma.org 0.35%
tiqets.com -0.47%
klook.com -0.6%
911memorial.org -0.68%
groupon.com -0.78%
viator.com -1.73%

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In the past month, hellotickets.com and headout.com surged in click share, while viator.com and groupon.com faced declines. Museumoficecream.com also saw positive growth, contrasting with 911memorial.org’s drop.

Campaign Efficiency

US Hospitality Museums & Art Galleries Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date getyourguide.com viator.com groupon.com headout.com gocity.com hellotickets.com rockefellercenter.com citypass.com tiqets.com klook.com
2026/08/01 26.61% 19.42% 8.29% 7.31% 6% 2.51% 3.04% 2.41% 2.2% 2.2%
2026/08/02 24.64% 16.64% 8.1% 6.18% 6.83% 2.32% 1.62% 2.44% 2.8% 2.12%
2026/08/03 22.9% 14.54% 8.51% 6.62% 5.36% 3.36% 2.46% 2.4% 3.38% 2.34%
2026/08/04 24.16% 14.75% 7.21% 4.45% 6.85% 3.51% 1.83% 2.78% 1.94% 1.38%
2026/08/05 27.65% 14.06% 7.76% 4.92% 6.46% 3.71% 2.63% 2.97% 2.59% 1.63%
2026/08/06 32.07% 15.34% 6.57% 5.18% 3.52% 2.7% 2.97% 2.77% 2.95% 2.21%
2026/08/07 30.46% 15.09% 5.77% 5.64% 4.07% 3.44% 2.97% 2.51% 3.04% 3.34%
2026/08/08 32.91% 14.23% 9.15% 3.48% 6.5% 3.07% 1.46% 5.34% 2.15% 2.29%
2026/08/09 29.72% 12.45% 8.88% 2.86% 6.38% 1.84% 3.66% 4.65% 3.14% 2.4%
2026/08/10 25.11% 17% 9.46% 6.16% 4.87% 1.3% 3.04% 3.28% 5.88% 3.23%
2026/08/11 28.39% 15.05% 9.3% 3.92% 5.74% 2.18% 1.97% 3.72% 3.02% 3.04%
2026/08/12 28.32% 10.99% 7.68% 5.63% 4.94% 1.72% 2.06% 4.81% 5.41% 3.61%
2026/08/13 28.58% 12.04% 7.34% 4.67% 4.64% 2.93% 2.85% 3.84% 4.76% 4.33%
2026/08/14 29.76% 10.03% 8.19% 5.52% 4.56% 2.72% 2.97% 4.49% 4.69% 4.22%
2026/08/15 26.59% 11.25% 7.93% 4.95% 3.73% 3.54% 4.33% 3.71% 5.65% 2.2%
2026/08/16 25.53% 12.47% 8.65% 7.59% 3.45% 2.57% 3.25% 4.4% 3.72% 2.72%
2026/08/17 30.91% 12.63% 7.56% 5.67% 3.19% 2.79% 2.62% 3.31% 4.66% 1.85%
2026/08/18 27.82% 11.86% 6.43% 9.11% 3.62% 3.09% 2.34% 4.33% 4.06% 3.15%
2026/08/19 28.56% 14.18% 7.73% 7.36% 3.39% 2.64% 2.04% 4.22% 5.17% 2.96%
2026/08/20 28.69% 13.26% 6.2% 6.86% 3.92% 3.05% 2.88% 2.92% 4.63% 2.57%
2026/08/21 31.95% 8.11% 5.99% 5.77% 5.87% 6.1% 3.93% 4.01% 2.38% 1.51%
2026/08/22 28.98% 10.51% 6.74% 5.65% 4.59% 5.11% 2.92% 4.72% 2.81% 1.48%
2026/08/23 29.17% 11.22% 6.8% 5.9% 5.4% 5.74% 3.38% 2.58% 2.53% 1.57%
2026/08/24 29.79% 15.29% 7.73% 6.85% 4.51% 2.95% 2.95% 2.87% 3.01% 1.4%
2026/08/25 28.54% 9.04% 7.43% 4.95% 5.8% 5.1% 2.06% 3.56% 2.3% 1.21%
2026/08/26 27.67% 8.96% 5.94% 6.27% 7.98% 4.38% 3.41% 2.91% 2.6% 2.18%
2026/08/27 27.68% 12.7% 7.14% 5.99% 7.1% 4.09% 1.89% 3.53% 3.18% 1.66%
2026/08/28 28.6% 11.35% 7.43% 7.3% 6.18% 3.59% 3.21% 3.46% 3.88% 1.9%
2026/08/29 30.21% 10.59% 6.09% 4.65% 7.4% 5.22% 1.63% 4.17% 3.02% 1.92%
2026/08/30 29.94% 10.04% 7.93% 7.52% 4.96% 4.88% 1.86% 3.86% 3.07% 1.92%
2026/08/31 31.59% 10.22% 6.25% 5.92% 5.6% 4.55% 4.3% 3.5% 2.59% 1.7%
  • getyourguide.com
  • viator.com
  • groupon.com
  • headout.com
  • gocity.com
  • hellotickets.com
  • rockefellercenter.com
  • citypass.com
  • tiqets.com
  • klook.com

Copyright © Adthena. All rights reserved.

In August 2026, GetYourGuide.com led with a fluctuating impression share, peaking at 32.91% on August 8. Viator.com saw a decline, ending at 10.22%. Groupon.com and Headout.com showed varied trends, while Gocity.com and Hellotickets.com experienced moderate fluctuations. Rockefellercenter.com and Citypass.com maintained steady shares, with Tiqets.com and Klook.com showing minor variations. The month concluded with GetYourGuide.com maintaining dominance.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Hospitality Museums & Art Galleries

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Hospitality Museums & Art Galleries - Last month
  1. 1
    Museum of Natural History NYC https://www.amnh.org

    NY Natural History Museum — See the Iconic American Museum of Natural History in NY Located Across from Central Park!

  2. 2
    Art Institute of Chicago http://www.artic.edu/visit

    See Masterpieces by Monet, Degas and van Gogh. Kids Under 14 Are Free. Shows: Visit today!, Only $20 for Chicagoans, Open Thursday–Sunday.

  3. 3
    A Complete Guide To Visiting Millennium Park In Chicago https://www.getyourguide.com

    visiting millennium park in chicago? from public artworks and annual events to how to get there and where to park, here’s everything you need to know.

  4. 4
    The Metropolitan Museum of Art | Official Museum Website http://www.metmuseum.org

    The Met: Connecting cultures through art, from Van Gogh to ancient Egypt. Explore the best of art and history at The Met, a must-see cultural destination in NYC.

  5. 5
    The Museum of Modern Art https://www.moma.org

    NYC's Modern Art Museum — Discover the world's most thought-provoking modern and contemporary art at MoMA.

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In the vibrant world of Google PPC, museums captivate with compelling narratives. The American Museum of Natural History entices with its iconic location, while the Art Institute of Chicago highlights masterpieces and family-friendly pricing. GetYourGuide offers a comprehensive guide to Millennium Park, and The Met and MoMA showcase cultural connections and modern art wonders, respectively.

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