US Hospitality Museums & Art Galleries - PPC Market Share Analysis June 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Museums & Art Galleries category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Museums & Art Galleries – US

Google AI Overview visibility for Hospitality Museums & Art Galleries US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 17.2305775255
82.7694224745
17%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 40
60
40%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 5%
Transactional 14%
Navigational 7%
Seasonal 0%
Local 17%
Problem Solving 1%

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Market Exposure

Share of Clicks for top 10 US Hospitality Museums & Art Galleries brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
viator.com 16.16
getyourguide.com 16.03
groupon.com 6.07
headout.com 5.15
tiqets.com 4.52
metmuseum.org 4.18
rockefellercenter.com 3.96
amnh.org 3.77
gocity.com 2.62
intrepidmuseum.org 2.36
others 35.18
  • viator.com - 16.16%
  • getyourguide.com - 16.03%
  • groupon.com - 6.07%
  • headout.com - 5.15%
  • tiqets.com - 4.52%
  • metmuseum.org - 4.18%
  • rockefellercenter.com - 3.96%
  • amnh.org - 3.77%
  • gocity.com - 2.62%
  • intrepidmuseum.org - 2.36%
  • others - 35.18%

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In the competitive landscape, Viator and GetYourGuide lead with 16.16% and 16.03% click shares, respectively, while ‘others’ dominate with 35.18%.

Market Exposure

Share of Spend for the top 10 US Hospitality Museums & Art Galleries brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date viator.com getyourguide.com headout.com groupon.com rockefellercenter.com tiqets.com gocity.com amnh.org citypass.com klook.com
2026/06/01 16.63% 15.42% 5.03% 5.27% 8.13% 5.99% 2.11% 3.29% 2.36% 3.16%
2026/06/02 20.74% 17.62% 6.97% 5.68% 5.81% 4.26% 2.84% 3.35% 2.31% 3.4%
2026/06/03 17.07% 15.71% 4.44% 5.82% 5.37% 5.37% 3.45% 4.09% 2.29% 3.33%
2026/06/04 17.72% 17.43% 5.14% 5.38% 4.05% 6.82% 2.44% 2.91% 2.42% 3.27%
2026/06/05 16.07% 16.44% 5.62% 5.52% 2.41% 8.05% 3.27% 3.83% 2.22% 3.04%
2026/06/06 18.54% 15.49% 4.15% 6.57% 5.57% 5.77% 2.48% 4.36% 2% 2.99%
2026/06/07 19.33% 15.17% 6.77% 5.15% 5.62% 4.22% 2.85% 2.12% 2.2% 2.84%
2026/06/08 20.23% 17.05% 6.85% 6.18% 5.71% 4.39% 2.26% 2.7% 2.32% 1.82%
2026/06/09 17.15% 16.47% 5.16% 5.43% 3.85% 5.81% 3.23% 2.67% 2.47% 3.65%
2026/06/10 16.73% 16.97% 5.01% 5.33% 6.17% 6.69% 2.3% 3.92% 2.43% 3.27%
2026/06/11 15.55% 16.59% 5.53% 5.18% 3.55% 7.98% 3.1% 3.44% 2.06% 3.15%
2026/06/12 18.14% 16.36% 4.18% 6.83% 5.04% 6.08% 2.31% 3.45% 2.13% 3.28%
2026/06/13 16.49% 14.86% 5.59% 5.3% 5.59% 4.18% 3.01% 3.39% 2.22% 2.74%
2026/06/14 18.76% 16.95% 6.82% 6.13% 6.55% 4.38% 2.27% 2.48% 2.25% 1.78%
2026/06/15 18.28% 17.24% 5.22% 5.63% 3.7% 5.64% 2.89% 2.24% 2.4% 3.62%
2026/06/16 18.51% 15.89% 5.92% 4.75% 5.65% 5.65% 2.94% 2.7% 2.76% 3.03%
2026/06/17 17.63% 21.32% 5.54% 6.45% 3.04% 6.35% 2.23% 3.54% 1.8% 3.43%
2026/06/18 17.13% 20.9% 6.02% 5.72% 3.84% 5.57% 2.77% 3.21% 1.76% 3.21%
2026/06/19 17.27% 22.15% 5.27% 6.02% 2.58% 8.36% 2.83% 2.69% 2.26% 3.75%
2026/06/20 20.42% 22.8% 5.79% 4.78% 3.85% 4.92% 2.46% 2.41% 2.53% 3.14%
2026/06/21 22.28% 23.32% 7.53% 4.91% 5.58% 3.76% 1.96% 2.02% 1.93% 2.24%
2026/06/22 22.51% 23.58% 5.9% 4.92% 6.01% 5.4% 1.73% 1.56% 2.02% 2.52%
2026/06/23 21.64% 20.51% 8.85% 5.01% 4.4% 4.2% 2% 1.96% 1.85% 2.41%
2026/06/24 21.19% 20.09% 6.5% 5.48% 4.44% 4.06% 2.29% 2.78% 2.37% 2.67%
2026/06/25 22.19% 21.56% 6.08% 5.95% 4.14% 3.53% 1.74% 2.78% 2.38% 2.01%
2026/06/26 23.07% 21.33% 5.99% 7.18% 3.74% 4.52% 2.14% 2.96% 1.78% 2.42%
2026/06/27 21.66% 20.44% 7.47% 7.74% 3.55% 3.9% 2.54% 3.23% 2.46% 2.54%
2026/06/28 21.8% 20.87% 9.53% 7.39% 3.35% 5.08% 2.11% 2.88% 2.63% 2.76%
2026/06/29 20.18% 23.09% 7.73% 7.36% 2.84% 5.81% 2.97% 1.71% 2.18% 2.79%
2026/06/30 21.05% 20.71% 7.11% 6.12% 4.5% 3.61% 2.83% 2.67% 2.53% 2.13%
  • viator.com
  • getyourguide.com
  • headout.com
  • groupon.com
  • rockefellercenter.com
  • tiqets.com
  • gocity.com
  • amnh.org
  • citypass.com
  • klook.com

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In June 2026, Viator.com led with a steady rise, peaking mid-month. GetYourGuide.com surged in the latter half, while Headout.com and Groupon.com showed consistent growth. The month concluded with Viator.com maintaining dominance.

Market Exposure

Competitor Count for US Hospitality Museums & Art Galleries

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/06/01 194
2026/06/02 175
2026/06/03 214
2026/06/04 220
2026/06/05 211
2026/06/06 229
2026/06/07 197
2026/06/08 182
2026/06/09 187
2026/06/10 217
2026/06/11 193
2026/06/12 215
2026/06/13 204
2026/06/14 206
2026/06/15 187
2026/06/16 189
2026/06/17 194
2026/06/18 209
2026/06/19 195
2026/06/20 212
2026/06/21 175
2026/06/22 181
2026/06/23 200
2026/06/24 215
2026/06/25 185
2026/06/26 193
2026/06/27 202
2026/06/28 175
2026/06/29 187
2026/06/30 173

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June saw fluctuating advertiser numbers, peaking at 229 on June 6. The month concluded with a dip to 173 on June 30.

Campaign Efficiency

Market Loss & Market Gains for US Hospitality Museums & Art Galleries

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
getyourguide.com 5.25%
viator.com 2.89%
headout.com 0.8%
famsf.org 0.69%
groupon.com 0.53%
agoda.com -0.64%
intrepidmuseum.org -0.68%
rockefellercenter.com -0.71%
tiqets.com -0.91%
countrymusichalloffame.org -1.02%

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In the past month, getyourguide.com soared with a 5.25% click share increase, while viator.com followed with 2.89%. Conversely, countrymusichalloffame.org faced a decline of 1.02%.

Campaign Efficiency

US Hospitality Museums & Art Galleries Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date viator.com getyourguide.com headout.com groupon.com tiqets.com gocity.com metmuseum.org citypass.com amnh.org klook.com
2026/06/01 19.31% 17.56% 6.08% 6.44% 7.49% 2.77% 2.16% 2.93% 2.66% 3.47%
2026/06/02 21.68% 19.01% 9.24% 6.64% 4.61% 3.48% 2.63% 2.72% 2.9% 3.45%
2026/06/03 20.24% 18.82% 5.81% 6.66% 6% 4.58% 2.38% 2.47% 3.03% 3.3%
2026/06/04 19.49% 19.28% 5.55% 6.88% 7.55% 3.56% 1.97% 2.9% 2.3% 3.04%
2026/06/05 18.51% 18.22% 6.15% 6.86% 8.79% 4.33% 2.14% 2.76% 2.86% 3.02%
2026/06/06 21.27% 17.44% 5.55% 8.57% 6.71% 3.13% 2.59% 2.3% 3.36% 2.8%
2026/06/07 21.6% 17.51% 7.91% 7.5% 4.85% 2.96% 2.04% 2.6% 1.92% 3.19%
2026/06/08 22.79% 18.79% 7.55% 8.78% 4.54% 3.17% 2.46% 2.62% 2.46% 1.63%
2026/06/09 19.8% 18.92% 6.69% 6.15% 6.69% 3.83% 2.03% 2.73% 2.4% 3.13%
2026/06/10 18.97% 19.36% 5.55% 6.94% 7.63% 3.48% 2.43% 2.98% 3.02% 3.08%
2026/06/11 17.98% 18.37% 6.12% 6.53% 8.79% 4.48% 2.14% 2.57% 2.52% 3.07%
2026/06/12 20.87% 18.16% 5.53% 8.72% 7.05% 3.1% 3.03% 2.4% 2.67% 2.99%
2026/06/13 19.08% 17.19% 7.27% 7.68% 4.78% 3.03% 3.28% 2.56% 2.63% 2.96%
2026/06/14 22.1% 18.78% 7.59% 8.93% 4.51% 3.2% 1.89% 2.55% 2.18% 1.6%
2026/06/15 20.8% 19.51% 6.75% 6.26% 6.48% 3.5% 3.07% 2.64% 1.77% 3.09%
2026/06/16 20.99% 17.28% 6.42% 6.78% 6.59% 3.31% 3.11% 3.44% 2.39% 2.91%
2026/06/17 19.59% 23.5% 6.1% 8.16% 6.56% 2.97% 2.41% 1.96% 2.49% 3.38%
2026/06/18 19.15% 23.05% 7.29% 6.97% 6.82% 3.38% 2.39% 2.18% 2.27% 2.96%
2026/06/19 19.16% 24.65% 5.91% 7.78% 8.61% 3.08% 2.17% 2.3% 2.05% 3.29%
2026/06/20 22.52% 25.17% 6.82% 6.67% 5.01% 3.18% 1.81% 2.65% 1.81% 2.91%
2026/06/21 24.83% 25.24% 7.41% 6.15% 4.66% 2.52% 1.59% 2.46% 1.68% 2.21%
2026/06/22 24.94% 25.8% 5.9% 6.2% 5.63% 1.75% 2.1% 2.45% 1.32% 2.89%
2026/06/23 23.42% 22.29% 8.92% 6.58% 4.45% 2.04% 2.34% 2.22% 1.76% 2.45%
2026/06/24 23.58% 22.24% 7.11% 6.73% 4.15% 2.9% 2.24% 2.59% 2.18% 2.34%
2026/06/25 24.48% 24.43% 6.02% 7% 4.62% 2.05% 2.62% 2.7% 1.97% 1.87%
2026/06/26 25.69% 23.94% 5.68% 8.8% 4.19% 2.99% 2.27% 2.2% 2.1% 2.35%
2026/06/27 24.4% 23.35% 6.77% 9.31% 3.65% 3.03% 1.56% 2.68% 2.42% 2.53%
2026/06/28 22.31% 21.48% 11.23% 9.36% 5.41% 2.25% 2.31% 2.74% 2.28% 2.64%
2026/06/29 21.75% 23.96% 7.49% 9.78% 5.87% 3.59% 2.27% 2.37% 1.44% 2.82%
2026/06/30 22.48% 22.05% 7.97% 7.89% 3.83% 3.59% 3.37% 3.26% 2.23% 2.03%
  • viator.com
  • getyourguide.com
  • headout.com
  • groupon.com
  • tiqets.com
  • gocity.com
  • metmuseum.org
  • citypass.com
  • amnh.org
  • klook.com

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In June 2026, Viator and GetYourGuide dominated PPC impressions, peaking mid-month. Headout surged late June, while Groupon and Tiqets fluctuated. By month’s end, Viator led, followed by GetYourGuide.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Hospitality Museums & Art Galleries

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Hospitality Museums & Art Galleries - Last month
  1. 1
    Museum of Natural History NYC https://www.amnh.org

    Plan Your Visit Today — See the Iconic American Museum of Natural History in NY Located Across from Central Park! No Trip to New York is Complete Without a Visit to the American Museum of Natural History!

  2. 2
    The Art Institute of Chicago https://www.artic.edu

    Plan your visit today — See why the Art Institute was named a “Best of the Best” US attraction

  3. 3
    Things to know before visiting the 9/11 Memorial & Museum https://www.getyourguide.com

    Find out important things to know before visiting the 9/11 Memorial & Museum with this guide, from its poignant history to how to get there and how long to spend.

  4. 4
    9/11 Memorial Tour with Optional Museum & One World Observatory https://www.groupon.com

    Powerful 9/11 Memorial Tour with Optional Museum & One World Observatory Access

  5. 5
    The Metropolitan Museum of Art http://www.metmuseum.org

    Official Museum Website — Explore the best of art and history at The Met, a must-see cultural destination in NYC. The Met: Connecting cultures through art, from Van Gogh to ancient Egypt.

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In the bustling world of Google PPC, five text ads stand out, each weaving a unique narrative. The American Museum of Natural History entices with its iconic New York location, while the Art Institute of Chicago boasts its “Best of the Best” accolade. GetYourGuide offers essential insights for the 9/11 Memorial & Museum, and Groupon enhances the experience with optional tours. The Met captivates with its cultural tapestry, from Van Gogh to ancient Egypt. Each ad tells a story of discovery and cultural enrichment, inviting visitors to explore and connect.

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