US Hospitality Museums & Art Galleries - PPC Market Share Analysis March 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Museums & Art Galleries category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Museums & Art Galleries – US

Google AI Overview visibility for Hospitality Museums & Art Galleries US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 7.47643020595
92.5235697941
7%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 34
66
34%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 6%
Transactional 8%
Navigational 5%
Seasonal 0%
Local 18%
Problem Solving 2%

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Market Exposure

Share of Clicks for top 10 US Hospitality Museums & Art Galleries brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
viator.com 17.25
getyourguide.com 17.18
groupon.com 8.65
rockefellercenter.com 4.53
gocity.com 4.37
headout.com 3.93
metmuseum.org 3.13
agoda.com 2.83
amnh.org 2.36
citypass.com 2.33
others 33.44
  • viator.com - 17.25%
  • getyourguide.com - 17.18%
  • groupon.com - 8.65%
  • rockefellercenter.com - 4.53%
  • gocity.com - 4.37%
  • headout.com - 3.93%
  • metmuseum.org - 3.13%
  • agoda.com - 2.83%
  • amnh.org - 2.36%
  • citypass.com - 2.33%
  • others - 33.44%

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In the competitive landscape of Google PPC for hospitality, ‘viator.com’ and ‘getyourguide.com’ lead with 17.25% and 17.18% click shares, respectively. ‘Others’ collectively hold a significant 33.44%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 US Hospitality Museums & Art Galleries brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date viator.com getyourguide.com groupon.com headout.com klook.com gocity.com citypass.com agoda.com tiqets.com rockefellercenter.com
2026/03/01 25.12% 22.55% 10.53% 6.08% 3.37% 3.04% 1.34% 2.87% 2.35% 0%
2026/03/02 25.81% 22.33% 9.54% 6.38% 3.17% 5.88% 2.08% 2.89% 2.11% 0%
2026/03/03 22.38% 21.09% 8.92% 6.22% 3.08% 5.08% 3.18% 4.59% 1.63% 0%
2026/03/04 23.49% 23.45% 9.57% 5.45% 3.25% 5% 2.63% 2.91% 2.13% 0%
2026/03/05 23.87% 21.38% 9.32% 4.28% 3.65% 4.48% 2.41% 3.59% 2.51% 1.11%
2026/03/06 21.96% 20.46% 9.8% 4.62% 3.34% 5.06% 2.98% 2.72% 2.65% 2.24%
2026/03/07 21.36% 22.15% 8.47% 3.79% 2.55% 4.87% 2.51% 3.24% 2.86% 1.98%
2026/03/08 19.98% 20.99% 9.79% 4.39% 2.49% 5.56% 3.06% 2.86% 2.29% 2.93%
2026/03/09 22.24% 20.86% 10.62% 5.82% 3.35% 4.43% 3.08% 2.84% 1.46% 2.27%
2026/03/10 25.78% 22.37% 11.87% 4.91% 2.96% 2.98% 2.81% 3.39% 1.66% 2.88%
2026/03/11 23.44% 21.63% 12.36% 4.53% 3.13% 3.43% 2.53% 4.38% 2.65% 2.5%
2026/03/12 21.04% 22% 10.62% 4.37% 3.53% 4.33% 2.54% 4.16% 2.92% 2.77%
2026/03/13 20.01% 21.26% 9.23% 4.96% 3.54% 4.46% 3.03% 3.54% 2.6% 2.77%
2026/03/14 22.45% 20.03% 9.95% 3.82% 3.66% 3.99% 2.53% 3.71% 1.76% 2.53%
2026/03/15 25.56% 21.33% 8.71% 5.11% 3.57% 4.09% 3.24% 3.24% 2.01% 2.12%
2026/03/16 21.61% 22.29% 9.19% 4.03% 3.31% 3.18% 2.59% 3.48% 2.29% 2.59%
2026/03/17 21.61% 20.51% 10.58% 5.46% 3.05% 3.56% 3.16% 4.48% 1.47% 2.77%
2026/03/18 19.86% 22.09% 9.33% 4.22% 3.96% 5.89% 2.34% 4.16% 3.14% 0.95%
2026/03/19 24.24% 23.57% 10.18% 4.77% 3.1% 4.72% 2.31% 3.37% 2.46% 1.93%
2026/03/20 21.2% 24.38% 8.77% 3.39% 3.53% 6.18% 2.63% 3.83% 3.27% 0.88%
2026/03/21 20.42% 23.23% 10.67% 5.58% 3.38% 3.57% 2.13% 3.64% 2.14% 1.73%
2026/03/22 19.52% 21.66% 11.07% 5.11% 2.5% 6.18% 3.03% 3.12% 1.54% 1.43%
2026/03/23 19.49% 21.08% 9.72% 5.07% 3.31% 4.41% 2.92% 3.9% 1.69% 1.52%
2026/03/24 24.52% 22.9% 12.77% 4.37% 2.14% 3.25% 3.29% 3.03% 1.73% 1.96%
2026/03/25 20.49% 22.39% 12.07% 4.85% 2.09% 5.67% 1.36% 3.19% 1.13% 1.84%
2026/03/26 21.03% 21.86% 12.44% 3.77% 3.05% 4.45% 1.07% 3.02% 2.25% 1.26%
2026/03/27 21.78% 23.06% 10.82% 3.29% 2.9% 4.95% 3.13% 3.7% 2.29% 1.09%
2026/03/28 21.61% 22.46% 10.89% 4.42% 3.29% 3.16% 2.49% 2.73% 2.36% 1.74%
2026/03/29 21.12% 21.85% 10.95% 4.89% 2.37% 5.28% 3.77% 2.01% 1.79% 2.97%
2026/03/30 23.43% 22.51% 12.63% 4.51% 4.13% 3.51% 2.89% 1.57% 1.64% 1.94%
2026/03/31 21.42% 21.21% 10.13% 4.91% 4.52% 3.32% 3.12% 2.9% 1.42% 0.85%
  • viator.com
  • getyourguide.com
  • groupon.com
  • headout.com
  • klook.com
  • gocity.com
  • citypass.com
  • agoda.com
  • tiqets.com
  • rockefellercenter.com

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In March 2026, Viator led PPC spend, peaking at 25.81% on March 2. GetYourGuide followed closely, with a high of 24.38% on March 20. Groupon’s spend peaked at 12.77% on March 24. The month concluded with Viator maintaining dominance, while GetYourGuide and Groupon showed strong performances.

Market Exposure

Competitor Count for US Hospitality Museums & Art Galleries

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/03/01 180
2026/03/02 189
2026/03/03 192
2026/03/04 197
2026/03/05 203
2026/03/06 210
2026/03/07 204
2026/03/08 193
2026/03/09 185
2026/03/10 184
2026/03/11 180
2026/03/12 189
2026/03/13 193
2026/03/14 207
2026/03/15 187
2026/03/16 190
2026/03/17 188
2026/03/18 195
2026/03/19 192
2026/03/20 189
2026/03/21 188
2026/03/22 184
2026/03/23 182
2026/03/24 167
2026/03/25 194
2026/03/26 195
2026/03/27 193
2026/03/28 178
2026/03/29 180
2026/03/30 184
2026/03/31 162

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March began with 180 advertisers, peaking at 210 by the 6th. A decline followed, ending the month at 162.

Campaign Efficiency

Market Loss & Market Gains for US Hospitality Museums & Art Galleries

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
getyourguide.com 0.73%
brooklynmuseum.org 0.66%
groupon.com 0.6%
gocity.com 0.43%
fieldmuseum.org 0.36%
amnh.org -0.25%
thedali.org -0.26%
metmuseum.org -0.4%
viator.com -0.82%
rockefellercenter.com -1.57%

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In the past month, getyourguide.com surged with a 0.73% click share increase, while rockefellercenter.com faced a decline of 1.57%.

Campaign Efficiency

US Hospitality Museums & Art Galleries Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date viator.com getyourguide.com groupon.com headout.com klook.com gocity.com citypass.com agoda.com tiqets.com rockefellercenter.com
2026/03/01 27.08% 22.63% 13.5% 7.36% 3.31% 3.35% 1.57% 2.91% 2.63% 0%
2026/03/02 26.6% 22.1% 12.58% 7.26% 3.04% 6.19% 2.41% 3.54% 2.29% 0%
2026/03/03 24.92% 21.31% 10.72% 7.36% 3.05% 5.55% 3.48% 4.85% 1.88% 0%
2026/03/04 24.82% 22.96% 12.23% 6.46% 2.84% 5.76% 2.69% 3.5% 2.36% 0%
2026/03/05 24.73% 21.21% 11.42% 5.26% 4.14% 4.83% 2.56% 3.97% 2.69% 0.91%
2026/03/06 24.03% 21.61% 12.13% 5.27% 3.73% 6.13% 3.04% 2.99% 2.57% 1.73%
2026/03/07 23.04% 22.43% 11.33% 4.7% 2.72% 6.11% 2.78% 3.77% 2.9% 1.53%
2026/03/08 22.24% 21.1% 11.03% 5.36% 2.55% 6.15% 3.43% 3.28% 2.45% 2.46%
2026/03/09 24.45% 20.64% 13.02% 6.82% 3.84% 4.89% 3.35% 3.1% 1.43% 1.87%
2026/03/10 26.91% 22.26% 14.13% 6.39% 2.99% 3.37% 3.14% 3.46% 1.59% 2.46%
2026/03/11 24.18% 21.96% 14.4% 4.97% 3.05% 4.58% 2.56% 4.62% 3.08% 1.9%
2026/03/12 23.3% 22.17% 12.84% 5.04% 3.17% 5.46% 2.58% 4.31% 3.04% 2.11%
2026/03/13 22.83% 21.13% 11.23% 5.67% 3.13% 5.65% 3.32% 3.7% 2.5% 2.29%
2026/03/14 23.7% 20.49% 12.15% 4.77% 3.86% 4.61% 2.97% 3.76% 2.02% 2.06%
2026/03/15 25.55% 21.23% 11.12% 5.88% 3.41% 4.71% 4.02% 3.28% 2.02% 1.76%
2026/03/16 23.28% 22.24% 10.77% 5.78% 4.03% 4.02% 3.23% 3.87% 2.56% 1.98%
2026/03/17 23.15% 21.43% 12.16% 6.34% 2.91% 4.16% 3.22% 4.29% 1.65% 2.31%
2026/03/18 21.93% 22.43% 11.58% 4.39% 3.14% 8.18% 2.41% 4.52% 3.21% 0.69%
2026/03/19 24.3% 23.95% 12.32% 5.63% 3.57% 5.86% 2.51% 3.59% 2.53% 1.49%
2026/03/20 22.57% 24.65% 10.24% 4.06% 3.06% 7.46% 2.98% 3.88% 3.34% 0.72%
2026/03/21 21.51% 23.07% 13.41% 6.62% 3.42% 4.09% 2.23% 3.88% 2.19% 1.31%
2026/03/22 21.68% 21.97% 13.04% 6.3% 2.88% 6.74% 3.36% 3.04% 1.62% 1.1%
2026/03/23 21.52% 21.97% 11.03% 5.8% 3.45% 5.2% 3.47% 4.39% 1.66% 1.26%
2026/03/24 25.41% 22.06% 14.61% 4.64% 2.54% 4.56% 3.76% 3.2% 1.69% 1.69%
2026/03/25 21.87% 22.37% 14.63% 5.41% 2.15% 7.06% 1.34% 4.18% 1.26% 1.39%
2026/03/26 23.18% 22.7% 14.51% 4.17% 3.18% 5.09% 1.24% 3.11% 2.52% 0.99%
2026/03/27 23.26% 23.42% 12.86% 4.15% 2.91% 6.14% 3.58% 3.31% 2.4% 0.79%
2026/03/28 23.39% 22.89% 12.65% 5.06% 3.53% 5.13% 2.89% 2.57% 2.66% 1.32%
2026/03/29 23.6% 21.66% 14.02% 6.33% 2.1% 5.77% 4.19% 1.91% 1.93% 2.41%
2026/03/30 24.09% 22.56% 14.29% 5.44% 4.69% 3.74% 3.24% 1.71% 1.96% 1.75%
2026/03/31 22.87% 20.96% 11.75% 5.85% 4.8% 4.23% 3.78% 3.18% 1.66% 0.74%
  • viator.com
  • getyourguide.com
  • groupon.com
  • headout.com
  • klook.com
  • gocity.com
  • citypass.com
  • agoda.com
  • tiqets.com
  • rockefellercenter.com

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Viator.com started March strong but saw a decline, ending at 22.87%. GetYourGuide.com fluctuated, closing at 20.96%. Groupon.com had a mid-month peak, finishing at 11.75%. Headout.com remained steady, ending at 5.85%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Hospitality Museums & Art Galleries

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Hospitality Museums & Art Galleries - Last month
  1. 1
    Biltmore Estate, Asheville, NC https://www.biltmore.com

    Plan Your Visit Today — Community, Conservation, & Innovation. The Possibilities Are Endless At Biltmore Estate. Wander Gardens, Explore Hiking Trails, Or Savor Wine This Spring At Biltmore Estate. Breathtaking Views.

  2. 2
    Top 20 Museums In NYC | Must-See Museums in NYC https://www.cosmopolitan.com › best-museums › in-nyc

    FYI, These Are the 20 Best Museums in New York City. Of course the Met is on the list, but there are tons of other cool ones too. Editor's Top Picks.

  3. 3
    Museum of The City of New York - Art, History, & Culture of NYC https://www.mcny.org › exhibitions

    Exhibitions on view at Museum of the City of New York

  4. 4
    Rockefeller Center | NYC Attractions You Must Visit https://www.rockefellercenter.com

    Rockefeller Center, A Place Where Make Your NYC Travel Experience Memorable. The Best NYC Shopping and Dining Destination. Take a Tour to...

  5. 5
    Louvre Museum Tickets https://www.viator.com

    Tours & Tickets Easily — Plan unforgettable trips. Earn rewards on tours & enjoy top-rated experiences.

Copyright © Adthena. All rights reserved.

In the realm of Google PPC, Biltmore Estate captivates with its promise of endless possibilities and breathtaking views. Cosmopolitan and the Museum of the City of New York highlight NYC’s cultural gems, while Rockefeller Center offers memorable experiences. Viator entices with rewarding Louvre tours.

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