AUS Hospitality Events & Conferences - PPC Market Share Analysis February 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Events & Conferences category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Google AI Overview visibility for Hospitality Events & Conferences AUS

See how often AIOs appear and how search intent is distributed across buying signals.

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AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency	Percentage
Frequency	14.720264634
	85.279735366

14%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency	Percentage
Frequency	22
	78

22%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent	Distribution
Investigational	2%
Transactional	1%
Navigational	37%
Seasonal	8%
Local	10%
Problem Solving	3%

Market Exposure

Share of Clicks for top 10 AUS Hospitality Events & Conferences brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month

Share of Clicks - Last month
Domain	Share of clicks
eventbrite.com.au	28.25
viator.com	9.62
getyourguide.com	9.43
klook.com	8.15
groupon.com.au	4.62
sydney.com	4.41
extreme-marquees.com.au	3.71
melbourne.vic.gov.au	2.74
sydneyoperahouse.com	2.73
redballoon.com.au	1.91
others	24.43

eventbrite.com.au - 28.25%
viator.com - 9.62%
getyourguide.com - 9.43%
klook.com - 8.15%
groupon.com.au - 4.62%
sydney.com - 4.41%
extreme-marquees.com.au - 3.71%
melbourne.vic.gov.au - 2.74%
sydneyoperahouse.com - 2.73%
redballoon.com.au - 1.91%
others - 24.43%

Eventbrite.com.au leads with 28.25% click share, followed by ‘others’ at 24.43%. Viator.com and GetYourGuide.com trail with 9.62% and 9.43%, respectively.

Market Exposure

Share of Spend for the top 10 AUS Hospitality Events & Conferences brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month

Share of Spend - Last Month
Date	getyourguide.com	redballoon.com.au	viator.com	sydney.com	eventbrite.com.au	klook.com	groupon.com.au	gazeboguys.com.au	extreme-marquees.com.au	displaysales.com.au
2026/02/01	9.82%	2.26%	11.49%	1.57%	15.21%	6.79%	3.77%	1.31%	2.62%	1.36%
2026/02/02	5.15%	3.97%	5.29%	6.6%	23.46%	2.21%	2.31%	1.92%	10.61%	2.47%
2026/02/03	10.29%	1.48%	11.92%	8.36%	13.13%	6.86%	5.54%	2.42%	8.65%	0%
2026/02/04	7.84%	1.49%	8.49%	2.17%	16.06%	8.26%	2.7%	2.25%	6.92%	12.36%
2026/02/05	9.51%	3.41%	11.38%	2.28%	14.81%	12.68%	0.21%	1.28%	7.29%	2.25%
2026/02/06	8.84%	3.38%	9.02%	8.6%	13.15%	11.98%	5.48%	1.17%	7.7%	1.03%
2026/02/07	9.57%	4.27%	10.42%	6.24%	13.39%	5.45%	1.25%	3.07%	7.8%	2.79%
2026/02/08	9.89%	1.66%	11.15%	1.29%	10.73%	6.03%	4.94%	1.36%	5.46%	3.07%
2026/02/09	13.24%	3.6%	14.27%	1.39%	11.6%	6.25%	4.08%	2.91%	6.43%	0%
2026/02/10	11.19%	2.67%	11.61%	1.84%	13.31%	6.87%	4.6%	2.08%	15.45%	1.7%
2026/02/11	7.66%	3.33%	9.13%	2.78%	12.73%	5.72%	3.5%	7.51%	11.17%	3.96%
2026/02/12	10.82%	0.86%	11.98%	1.46%	12.99%	6.39%	6.75%	3.25%	6.07%	2.88%
2026/02/13	8.8%	3.37%	8.97%	8.56%	13.09%	11.92%	5.45%	1.16%	7.67%	1.03%
2026/02/14	9.54%	4.25%	10.38%	6.21%	13.35%	5.43%	1.25%	3.06%	7.77%	2.78%
2026/02/15	9.86%	1.65%	11.11%	1.29%	10.7%	6.01%	4.92%	1.35%	5.44%	3.06%
2026/02/16	13.18%	3.58%	14.21%	1.39%	11.55%	6.23%	4.06%	2.9%	6.4%	0%
2026/02/17	13.63%	6%	17.32%	5.55%	10.47%	3.55%	3.23%	8.61%	5.83%	0%
2026/02/18	10.5%	5.69%	10.23%	8.26%	0.16%	3.21%	1.76%	5.27%	14.32%	0%
2026/02/19	10.79%	2.22%	11.12%	6.08%	8.4%	7.54%	8.31%	7.25%	5.51%	1.26%
2026/02/20	13.99%	1.31%	13.99%	12.32%	3.3%	9.78%	10.01%	0.01%	3.48%	1.53%
2026/02/21	9.5%	3.36%	9.44%	6.58%	4.11%	7.29%	3.83%	1.29%	4.74%	5.39%
2026/02/22	11.88%	1.05%	10.24%	6.5%	0.11%	8.53%	2.62%	6.56%	8.57%	1.89%
2026/02/23	8.93%	1.57%	9.26%	4.24%	3.52%	7.33%	4.42%	4.4%	1.53%	4.92%
2026/02/24	11.34%	0.68%	10.53%	8.1%	4.56%	6.95%	4.43%	4.15%	2.46%	1.83%
2026/02/25	13.17%	9.12%	12.68%	5.43%	4.09%	5.61%	2.84%	0.03%	2.73%	0%
2026/02/26	6.18%	7.57%	6.27%	6.42%	5.74%	2.21%	2.69%	5.33%	5.13%	4.5%
2026/02/27	4.15%	7.7%	4.06%	3.18%	15.76%	0.08%	0%	0.48%	9.45%	0.02%
2026/02/28	9.96%	8.95%	8.83%	7.75%	6.72%	5.09%	4.11%	2.25%	0.23%	0.01%

getyourguide.com
redballoon.com.au
viator.com
sydney.com
eventbrite.com.au
klook.com
groupon.com.au
gazeboguys.com.au
extreme-marquees.com.au
displaysales.com.au

In February 2026, “eventbrite.com.au” led with a peak spend share of 23.46% on the 2nd. “viator.com” and “getyourguide.com” followed closely, showing consistent engagement. The month concluded with “eventbrite.com.au” maintaining dominance.

Market Exposure

Competitor Count for AUS Hospitality Events & Conferences

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month

Competitor Count - Last month
Date	Competitor Count
2026/02/01	68
2026/02/02	69
2026/02/03	76
2026/02/04	67
2026/02/05	68
2026/02/06	72
2026/02/07	65
2026/02/08	72
2026/02/09	77
2026/02/10	72
2026/02/11	75
2026/02/12	73
2026/02/13	72
2026/02/14	65
2026/02/15	72
2026/02/16	77
2026/02/17	57
2026/02/18	66
2026/02/19	74
2026/02/20	58
2026/02/21	67
2026/02/22	61
2026/02/23	76
2026/02/24	74
2026/02/25	76
2026/02/26	67
2026/02/27	60
2026/02/28	65

February saw fluctuating advertiser numbers, peaking at 77 on the 9th and 16th. The month concluded with a slight dip to 65.

Campaign Efficiency

Market Loss & Market Gains for AUS Hospitality Events & Conferences

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month

Market Loss & Market Gains - Last month
Name	Market Trend
rsvp.com.au	3.58%
getyourguide.com	3%
viator.com	2.74%
southaustralia.com	2.48%
headout.com	2.14%
sydneytheatre.com.au	-0.24%
feverup.com	-0.28%
displaysales.com.au	-0.37%
extreme-marquees.com.au	-1.38%
eventbrite.com.au	-21.38%

Eventbrite.com.au saw a significant drop of 21.38% in click share, while RSVP.com.au experienced a notable increase of 3.58%.

Campaign Efficiency

AUS Hospitality Events & Conferences Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	getyourguide.com	viator.com	klook.com	eventbrite.com.au	groupon.com.au	sydney.com	headout.com	gazeboguys.com.au	extreme-marquees.com.au	displaysales.com.au
2026/02/01	11.97%	12.68%	10.75%	16.98%	5.8%	0.66%	1.36%	0.9%	1.74%	0.86%
2026/02/02	7.06%	6.84%	5.08%	23.59%	5.16%	2.57%	0.24%	1.04%	8.51%	3.86%
2026/02/03	13.65%	14.91%	12.01%	12.51%	8.43%	3.47%	2.47%	1.42%	6.3%	0%
2026/02/04	10.62%	10.95%	14.58%	15.78%	4.89%	0.83%	1.23%	1.23%	4.56%	10.99%
2026/02/05	12.9%	13.22%	17.12%	15.67%	0.31%	1.04%	0.27%	0.81%	5.14%	1.62%
2026/02/06	9.55%	13.33%	15.67%	12.3%	5.13%	3.12%	0.07%	0.68%	4.85%	0.67%
2026/02/07	12.77%	14%	10.84%	13.2%	2.63%	2.64%	2.13%	2%	6.41%	2.04%
2026/02/08	13.95%	14.79%	9.78%	10.3%	7.01%	0.67%	2.85%	0.87%	4.24%	2.89%
2026/02/09	17.03%	17.49%	10.99%	9.19%	7.99%	0.6%	1.32%	1.56%	4.02%	0%
2026/02/10	14.54%	14.37%	12.09%	11.77%	9.12%	0.84%	0.57%	1.13%	10.56%	1.08%
2026/02/11	11.03%	11.71%	10.31%	11.19%	6.62%	1.34%	3.65%	4.41%	8.04%	2.64%
2026/02/12	14.6%	14.94%	11.07%	13%	10.14%	0.7%	0.12%	2.16%	3.63%	2.16%
2026/02/13	9.55%	13.33%	15.67%	12.3%	5.13%	3.12%	0.07%	0.68%	4.85%	0.67%
2026/02/14	12.77%	14%	10.84%	13.2%	2.63%	2.64%	2.13%	2%	6.41%	2.04%
2026/02/15	13.95%	14.79%	9.78%	10.3%	7.01%	0.67%	2.85%	0.87%	4.24%	2.89%
2026/02/16	17.03%	17.49%	10.99%	9.19%	7.99%	0.6%	1.32%	1.56%	4.02%	0%
2026/02/17	19.11%	21.4%	8.27%	8.58%	7.18%	2.02%	0.12%	4.7%	3.87%	0%
2026/02/18	14.56%	13.72%	6.07%	0.03%	4.45%	3.95%	0.86%	3.69%	10.37%	0%
2026/02/19	14.9%	14%	12.95%	7.37%	11.85%	2.2%	2.02%	4.55%	4.14%	0.9%
2026/02/20	18.32%	18.29%	17.19%	2.9%	10.1%	4.87%	2.97%	0%	2.93%	2.43%
2026/02/21	12.52%	12.17%	11.41%	3.09%	6.95%	2.66%	6.59%	0.67%	3.13%	4.27%
2026/02/22	16.02%	14.72%	13.54%	0.02%	4.92%	2.2%	9.49%	3.48%	5.6%	1.14%
2026/02/23	12.13%	12.32%	11.42%	3.52%	7.35%	1.54%	4.97%	2.47%	1.27%	3.19%
2026/02/24	14.12%	12.99%	11.49%	3.33%	7.82%	2.92%	3.41%	2.07%	1.71%	1.03%
2026/02/25	17.66%	18.35%	9.42%	3.27%	5.63%	2.2%	6.07%	0.01%	1.35%	0%
2026/02/26	7.03%	7.26%	5.43%	5.91%	4.46%	3.17%	1.95%	3.76%	4.48%	3.65%
2026/02/27	2.27%	3.58%	0.09%	17.89%	0%	1.19%	0.19%	0.21%	8.99%	0.01%
2026/02/28	14.91%	13.65%	8.94%	6.27%	5.89%	2.91%	2.39%	1.31%	0.11%	0%

getyourguide.com
viator.com
klook.com
eventbrite.com.au
groupon.com.au
sydney.com
headout.com
gazeboguys.com.au
extreme-marquees.com.au
displaysales.com.au

In February 2026, GetYourGuide and Viator dominated PPC impressions, peaking mid-month. Eventbrite started strong but declined sharply. Klook and Groupon showed fluctuations, while Sydney.com and Headout had minimal impact. The month ended with GetYourGuide leading.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Hospitality Events & Conferences

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Google Text Ad Copy Insights & Creative Trends for AUS Hospitality Events & Conferences - Last month

1
Eventbrite https://www.eventbrite.com.au › sell-tickets › online
Create Events and Sell Tickets — Built-in sales and marketing plus unlimited events and tickets on the #1 event platform. Maximum reach for free: Publish unlimited events on the world's largest event platform.
2
Sydney Opera House Events - Upcoming Events & Schedules https://www.getyourguide.com › sydney › activities
The Best Sydney Classical concerts & operas 2026 - Free Cancellation.
3
What's On Melbourne - Events, Attractions and More https://whatson.melbourne.vic.gov.au › whats-on › melbourne
Experience Melbourne's unmissable moments and activities today. Only in the City.
4
What's On In Sydney https://www.sydney.com › thingstodo › whatsonsydney
Official Sydney Travel Guide — There's Always Something New On In Sydney. Renew Your Plans With An Exciting Event. See...
5
Melbourne. Every Bit Different | Top Things To Do In Melbourne https://www.visitmelbourne.com
Check Out The Top Attractions To See And Do In Melbourne And Victoria. We've Put Together A Handy List Of Victoria's Top Attractions For You To Experience.

Eventbrite leads with a promise of unlimited events and tickets, emphasizing its vast reach. GetYourGuide highlights Sydney’s cultural allure with free cancellation. Melbourne’s official site and Visit Melbourne both focus on unique city experiences, while Sydney.com invites renewed exploration. Each ad captures the essence of its locale.

Frequently Asked Questions

Why is the AUS Hospitality Events & Conferences February 2026 Report useful and how should I use it?

Why is the AUS Hospitality Events & Conferences February 2026 Report useful?

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.

How to use the AUS Hospitality Events & Conferences February 2026 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
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Data within the AUS Hospitality Events & Conferences February 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.
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On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
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The AUS Hospitality Events & Conferences February 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

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Does this include mobile, desktop and Google Shopping data?

Yes. The AUS Hospitality Events & Conferences February 2026 Report aggregates data from across both device types and Google Shopping.
Who is this AUS Hospitality Events & Conferences February 2026 Report for?

The AUS Hospitality Events & Conferences February 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
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AUS Hospitality Events & Conferences - PPC Market Share Analysis February 2026