US Hospitality Events & Conferences - PPC Market Share Analysis June 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Events & Conferences category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Events & Conferences – US

Google AI Overview visibility for Hospitality Events & Conferences US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 31.1747829178
68.8252170822
31%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 40
60
40%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 12%
Transactional 10%
Navigational 1%
Seasonal 0%
Local 16%
Problem Solving 0%

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Market Exposure

Share of Clicks for top 10 US Hospitality Events & Conferences brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
stubhub.com 36.64
viator.com 9.04
getyourguide.com 8.45
seatgeek.com 5.99
gotickets.com 4.87
ticketmaster.com 3.64
boxofficeticketsales.com 2.48
tickets-center.com 2.34
eventbrite.com 2.22
eventticketscenter.com 2.1
others 22.23
  • stubhub.com - 36.64%
  • viator.com - 9.04%
  • getyourguide.com - 8.45%
  • seatgeek.com - 5.99%
  • gotickets.com - 4.87%
  • ticketmaster.com - 3.64%
  • boxofficeticketsales.com - 2.48%
  • tickets-center.com - 2.34%
  • eventbrite.com - 2.22%
  • eventticketscenter.com - 2.1%
  • others - 22.23%

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StubHub dominates with 36.64% click share, followed by Viator at 9.04%. Others collectively hold 22.23%, showcasing diverse competition in the market.

Market Exposure

Share of Spend for the top 10 US Hospitality Events & Conferences brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date stubhub.com seatgeek.com viator.com getyourguide.com boxofficeticketsales.com gotickets.com ticketmaster.com tickets-center.com theknot.com eventticketscenter.com
2026/06/01 27.09% 11.2% 3.58% 3.09% 2.75% 11.2% 4.14% 2.65% 3.1% 3.21%
2026/06/02 28.4% 12% 6.56% 8.83% 3.09% 6.94% 2.29% 2.39% 2.18% 6.56%
2026/06/03 22.27% 13.29% 4.94% 3.93% 4.33% 12.35% 4.44% 3.49% 2.17% 4.14%
2026/06/04 26.82% 15.03% 3.99% 1.55% 6.04% 10.46% 4.53% 4.15% 2.08% 3.8%
2026/06/05 28.89% 14.13% 3.1% 1.69% 2.92% 11.42% 3.84% 6.07% 1.8% 3.7%
2026/06/06 23.23% 18.25% 3.28% 1.3% 1.53% 8.93% 6.23% 4.59% 2.3% 2.85%
2026/06/07 26.52% 12.49% 4.32% 0.94% 2.71% 13.84% 6.14% 5.55% 2.74% 1.68%
2026/06/08 24.48% 14.66% 6.6% 6.77% 3.54% 8.99% 4.74% 2.84% 1.67% 2.66%
2026/06/09 27.62% 14.15% 5.05% 4.12% 4.83% 8.3% 5.78% 8.14% 1.67% 2.03%
2026/06/10 27.88% 14.46% 3.52% 1.42% 5.13% 10% 7.32% 3.98% 1.75% 4.02%
2026/06/11 28.36% 15.1% 3.07% 1.65% 4.94% 10% 6.4% 3.39% 2.2% 3.2%
2026/06/12 24.66% 11.75% 4.2% 1.62% 3.65% 10.51% 5.37% 3.83% 2.48% 3.4%
2026/06/13 24.95% 13.43% 4.98% 1.11% 11.42% 8.65% 6.27% 5.87% 1.84% 3.58%
2026/06/14 19.23% 12.53% 7.31% 6.93% 5.68% 8.96% 5.12% 7.19% 1.88% 1.75%
2026/06/15 25% 12.44% 6.22% 4.79% 2.48% 6.25% 10.21% 4.08% 1.53% 1.51%
2026/06/16 23.07% 13.99% 4.01% 3.92% 3.3% 10.11% 11.82% 3.8% 1.68% 0.92%
2026/06/17 26.09% 8.48% 7.09% 11.22% 4.81% 5.18% 5.54% 4.94% 1.44% 0.54%
2026/06/18 24.84% 4.34% 10.36% 15.33% 4.99% 8.13% 2.82% 4.08% 1.33% 0.53%
2026/06/19 26.18% 4.14% 5.81% 5.49% 7.34% 8.43% 6.36% 9.39% 1.98% 3.25%
2026/06/20 24.87% 5.34% 6.22% 8.88% 6.28% 11.8% 6.48% 7.34% 1.86% 1.66%
2026/06/21 25.65% 4.11% 6.96% 13.1% 4.29% 10.21% 5.61% 5.43% 2.66% 1.86%
2026/06/22 28.99% 12.27% 4.87% 7.05% 6.4% 7.01% 3.93% 4.57% 2.31% 1.92%
2026/06/23 27.56% 9.62% 8.9% 13.98% 5.57% 2.11% 2.95% 3.24% 2.37% 1.52%
2026/06/24 27.74% 14.58% 5.8% 9.41% 7.65% 3.56% 7.06% 0.78% 1.34% 1.84%
2026/06/25 30.39% 4.5% 9.04% 14.98% 5.61% 8.4% 0.77% 2.88% 2.18% 2.01%
2026/06/26 35.51% 12.18% 6.83% 9.27% 0.7% 5.7% 0.57% 3.47% 3.41% 2.58%
2026/06/27 28.82% 14.04% 6.31% 10.42% 5.68% 2.9% 7.95% 4.37% 1.85% 1.35%
2026/06/28 31.29% 8.45% 7.63% 8.91% 4.59% 7.96% 1.8% 2.11% 2.36% 2.35%
2026/06/29 26.62% 12.8% 6.23% 10.39% 6.53% 6.63% 6.09% 4.5% 1.89% 1.06%
2026/06/30 29.35% 13.18% 7.11% 6.55% 5.32% 5.15% 4.38% 3.38% 1.8% 1.57%
  • stubhub.com
  • seatgeek.com
  • viator.com
  • getyourguide.com
  • boxofficeticketsales.com
  • gotickets.com
  • ticketmaster.com
  • tickets-center.com
  • theknot.com
  • eventticketscenter.com

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In June 2026, StubHub led with fluctuating spend, peaking at 35.51% on the 26th. SeatGeek saw a mid-month dip, recovering to 13.18% by month’s end. Viator’s spend rose steadily, while GetYourGuide surged mid-month. BoxOfficeTicketSales and GoTickets showed varied trends, with Ticketmaster and Tickets-Center maintaining moderate shares. TheKnot and EventTicketsCenter had minimal fluctuations.

Market Exposure

Competitor Count for US Hospitality Events & Conferences

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/06/01 404
2026/06/02 321
2026/06/03 418
2026/06/04 420
2026/06/05 424
2026/06/06 413
2026/06/07 392
2026/06/08 384
2026/06/09 367
2026/06/10 416
2026/06/11 383
2026/06/12 388
2026/06/13 380
2026/06/14 351
2026/06/15 368
2026/06/16 365
2026/06/17 356
2026/06/18 367
2026/06/19 350
2026/06/20 369
2026/06/21 338
2026/06/22 300
2026/06/23 312
2026/06/24 329
2026/06/25 315
2026/06/26 317
2026/06/27 309
2026/06/28 292
2026/06/29 325
2026/06/30 282

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In June 2026, advertiser numbers fluctuated, peaking at 424 on June 5, then gradually declined, ending at 282 on June 30.

Campaign Efficiency

Market Loss & Market Gains for US Hospitality Events & Conferences

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
getyourguide.com 8.15%
viator.com 4.73%
wynnlasvegas.com 0.86%
iflyworld.com 0.37%
feverup.com 0.24%
zola.com -0.86%
eventticketscenter.com -1.21%
ticketmaster.com -1.59%
gotickets.com -2.33%
seatgeek.com -3.55%

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In the past month, getyourguide.com surged by 8.15%, while viator.com rose by 4.73%. Conversely, seatgeek.com dropped by 3.55%, and gotickets.com fell by 2.33%.

Campaign Efficiency

US Hospitality Events & Conferences Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date stubhub.com seatgeek.com getyourguide.com viator.com gotickets.com gametime.co boxofficeticketsales.com ticketmaster.com tickets-center.com eventticketscenter.com
2026/06/01 22.26% 12.03% 4.02% 5.13% 10.3% 2.89% 2.67% 3.24% 2.18% 3.13%
2026/06/02 23.85% 7.83% 11% 13.64% 6.55% 0.07% 2.37% 1.58% 2.41% 6.11%
2026/06/03 19.23% 12.57% 4.74% 5.98% 11.51% 1.42% 3.86% 3.12% 3.3% 4.4%
2026/06/04 22.54% 15.6% 3.27% 6.26% 9.42% 1.31% 4.55% 2.99% 3.67% 4.06%
2026/06/05 23.84% 13.4% 3.43% 4.6% 10.99% 1.47% 2.26% 3% 4.61% 4.35%
2026/06/06 18.41% 15.22% 2.16% 4.58% 7.54% 1.25% 1.42% 4.61% 3.79% 2.7%
2026/06/07 24.18% 12.8% 2.15% 5.06% 12.95% 0.78% 2.47% 4.58% 4.87% 1.59%
2026/06/08 18.48% 12.31% 8.98% 11.39% 7.42% 1.2% 2.66% 2.98% 2.2% 2.57%
2026/06/09 23.56% 13.48% 5% 6.23% 8.45% 0.78% 4.08% 4.27% 6.9% 2.19%
2026/06/10 23.65% 13.28% 2.71% 5.92% 9.22% 1.39% 4.25% 5.34% 3.17% 4.53%
2026/06/11 23.64% 14.95% 3.24% 4.89% 8.96% 2.07% 4.09% 4.73% 2.88% 3.6%
2026/06/12 17.72% 10.49% 2.85% 5.91% 8.4% 0.76% 2.61% 3.58% 2.81% 3.51%
2026/06/13 22% 11.67% 2.42% 5.72% 9.16% 0.8% 9.91% 5.29% 5.33% 4.42%
2026/06/14 14.95% 9.39% 8.98% 11.98% 7.75% 2.31% 4.38% 3.12% 5.51% 2.08%
2026/06/15 20.43% 11.19% 5.45% 6.8% 6.02% 3.62% 1.91% 7.12% 4.28% 1.99%
2026/06/16 18.63% 12.28% 5.66% 7.53% 9.23% 3.95% 3.18% 9.16% 3.76% 1.27%
2026/06/17 18.99% 8.94% 14.68% 13.91% 4.34% 3.16% 3.64% 3.76% 3.39% 0.76%
2026/06/18 16.21% 6.83% 17.36% 18.85% 6.27% 3.72% 3.31% 1.55% 2.11% 0.64%
2026/06/19 19.69% 7.78% 8.96% 9.02% 7.49% 2.95% 5.39% 4.41% 6.47% 3.55%
2026/06/20 17.09% 7.31% 12.66% 11.09% 9.11% 0.56% 4.46% 4.85% 4.95% 1.93%
2026/06/21 18.41% 7.4% 15.64% 14.35% 6.89% 1.54% 2.64% 4.15% 3.66% 1.47%
2026/06/22 23.34% 13.98% 11.29% 7.01% 5.86% 1.46% 5.15% 2.95% 3.15% 1.71%
2026/06/23 18.9% 9.69% 16.94% 15.15% 2.18% 1.45% 3.72% 1.74% 1.85% 1.37%
2026/06/24 20.38% 12.27% 13.06% 11.33% 3.39% 1.14% 5.43% 4.09% 0.62% 1.83%
2026/06/25 20.83% 7.72% 16.9% 18.18% 6.75% 1.3% 3.36% 0.98% 2.37% 2.17%
2026/06/26 26.8% 12.91% 12.48% 13.04% 4.8% 2.14% 0.62% 0.45% 3.23% 2.34%
2026/06/27 22.23% 11% 14.21% 11.96% 2.91% 2.24% 4.16% 5.51% 4.01% 1.62%
2026/06/28 25.12% 12.33% 11.8% 8.81% 6.87% 1.79% 3.87% 1.21% 2.09% 2.1%
2026/06/29 22.45% 11.28% 13.64% 10.48% 6.33% 1.68% 5.35% 4.66% 3.57% 1.19%
2026/06/30 22.9% 13.31% 9.6% 9.13% 5.46% 4.74% 4.15% 2.95% 2.55% 1.65%
  • stubhub.com
  • seatgeek.com
  • getyourguide.com
  • viator.com
  • gotickets.com
  • gametime.co
  • boxofficeticketsales.com
  • ticketmaster.com
  • tickets-center.com
  • eventticketscenter.com

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In June 2026, StubHub led with fluctuating impressions, peaking at 26.80% on the 26th. SeatGeek and GetYourGuide showed varied trends, while Viator surged mid-month. By month’s end, StubHub maintained dominance.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Hospitality Events & Conferences

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Hospitality Events & Conferences - Last month
  1. 1
    Fenway Park - Box Office Ticket Sales https://www.boxofficeticketsales.com

    Don’t Miss Your Chance—Tickets Are Going Fast. Buy Now Before They’re Gone.

  2. 2
    Boston Red Sox 2026 - 2026 Single Game Tickets https://www.seatgeek.com

    2026 Boston Red Sox Single Game Tickets Available Now. SeatGeek is the MLB Official Ticket...

  3. 3
    StubHub™ Buy & Sell Tickets https://www.stubhub.com

    Pay Later with Klarna, PayPal — Buy & Sell your tickets at StubHub with FanProtect™ guarantee and enjoy. At StubHub tickets are never sold out. Get tickets at StubHub now. Price Alerts.

  4. 4
    Fenway Park https://www.ticketmaster.com

    Single Game Tickets — There’s Nothing Better Than A Trip To The Ballpark. Get 2026 MLB Tickets At...

  5. 5
    Boston Red Sox https://www.tickets-center.com/

    2026 Boston Red Sox Tickets — 2026 Boston Red Sox Tickets & Schedule. Order Resale Sports Tickets Online.

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In the competitive world of ticket sales, Box Office Ticket Sales, SeatGeek, StubHub, Ticketmaster, and Tickets Center captivate audiences with urgency, official partnerships, and flexible payment options. Their ads emphasize exclusivity, convenience, and the thrill of live sports, enticing fans to secure their seats.

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