US Hospitality Events & Conferences - PPC Market Share Analysis July 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Events & Conferences category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Events & Conferences – US

Google AI Overview visibility for Hospitality Events & Conferences US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 38.8329332859
61.1670667141
38%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 39
61
39%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 10%
Transactional 12%
Navigational 2%
Seasonal 1%
Local 17%
Problem Solving 0%

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Market Exposure

Share of Clicks for top 10 US Hospitality Events & Conferences brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
stubhub.com 30.53
getyourguide.com 17.6
viator.com 13.76
seatgeek.com 4.19
gotickets.com 2.26
scavengerhunt.com 1.9
eventbrite.com 1.76
ticketmaster.com 1.56
gocity.com 1.43
boxofficeticketsales.com 1.38
others 23.63
  • stubhub.com - 30.53%
  • getyourguide.com - 17.6%
  • viator.com - 13.76%
  • seatgeek.com - 4.19%
  • gotickets.com - 2.26%
  • scavengerhunt.com - 1.9%
  • eventbrite.com - 1.76%
  • ticketmaster.com - 1.56%
  • gocity.com - 1.43%
  • boxofficeticketsales.com - 1.38%
  • others - 23.63%

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In the competitive landscape of Google PPC, StubHub leads with a 30.53% click share, followed by GetYourGuide at 17.6%. Others collectively hold 23.63%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 US Hospitality Events & Conferences brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date stubhub.com getyourguide.com seatgeek.com viator.com gotickets.com ticketmaster.com boxofficeticketsales.com eventticketscenter.com theknot.com tickets-center.com
2026/07/01 34.5% 9.72% 9.79% 10.01% 3.16% 4.26% 6.23% 2.56% 1.69% 0.85%
2026/07/02 30.21% 11.81% 8.85% 4.97% 4.85% 3.28% 4.88% 2.76% 2.27% 1.28%
2026/07/03 30.66% 11.22% 9.11% 8.43% 3.62% 3.03% 4.36% 1.89% 3.24% 0.79%
2026/07/04 29.86% 8.47% 9.85% 6.92% 3.68% 5.33% 4.99% 3.39% 2.63% 3.53%
2026/07/05 31.86% 11.78% 8.56% 6.09% 3.13% 5.84% 3.94% 1.4% 2.83% 1.53%
2026/07/06 32.4% 8.16% 9.69% 5.13% 3.99% 2.21% 4.7% 2.39% 2.5% 1.62%
2026/07/07 30.32% 7.94% 10.49% 5.08% 3.22% 6.01% 5.8% 1.79% 1.87% 5.57%
2026/07/08 29.49% 8.51% 10.87% 7.19% 5.03% 4.02% 6.26% 1.6% 1.34% 3.82%
2026/07/09 26.76% 19.73% 4.51% 14.43% 2.97% 0.87% 3.81% 1.03% 1.25% 0.66%
2026/07/10 29.42% 13.6% 7.84% 7.33% 6.81% 3.69% 3.92% 0.92% 1.96% 1.38%
2026/07/11 31.09% 14.98% 8.32% 9.71% 4.75% 1.78% 3.17% 1.34% 2.5% 0.88%
2026/07/12 31.32% 15.03% 9.01% 8.02% 5.7% 2.76% 0.15% 1.05% 1.39% 3.64%
2026/07/13 33.08% 13.72% 10.04% 7.06% 3.99% 4.81% 2.74% 1.58% 1.07% 1.06%
2026/07/14 30.16% 9.83% 9.58% 7.41% 5.06% 3.42% 3.15% 1.73% 1.49% 6.39%
2026/07/15 31.23% 13.51% 4.4% 11.25% 1.79% 0.59% 0.26% 2.09% 1.88% 0.62%
2026/07/16 30.42% 11.96% 9.67% 7.37% 6.43% 1.96% 4.34% 1.2% 1.06% 0.9%
2026/07/17 36.44% 11.82% 10.58% 9.97% 1.9% 0.19% 0.13% 0.99% 0.75% 0.5%
2026/07/18 25.32% 14.97% 7.32% 10.99% 5.06% 2.32% 0.21% 1.23% 0.39% 5.62%
2026/07/19 28.57% 16.08% 5.34% 14.07% 4.54% 2.3% 0.34% 0.35% 0.62% 0.71%
2026/07/20 36.18% 11.97% 7.3% 9.47% 5.58% 0.43% 2.8% 1% 0.86% 1.1%
2026/07/21 30.08% 9.81% 9.56% 7.38% 5.05% 3.41% 3.14% 1.72% 1.49% 6.37%
2026/07/22 30.26% 14.08% 8.41% 9.23% 5.79% 2.96% 2.79% 0.98% 1.37% 4.35%
2026/07/23 31.06% 16.29% 4.14% 10.62% 3.68% 0.26% 1.63% 1.32% 1.34% 2.47%
2026/07/24 24.05% 15.81% 4.92% 8.55% 5% 8.82% 3.96% 1.86% 1.56% 0.93%
2026/07/25 26.16% 13.67% 11.41% 10.82% 4.39% 2.72% 3.41% 0.97% 0.89% 2.03%
2026/07/26 32.98% 15.12% 8.34% 8.38% 4.23% 1.99% 1.54% 1.08% 1.03% 1.99%
2026/07/27 28.89% 10.11% 11.26% 10.09% 2.15% 3.87% 4.16% 1.56% 0.72% 0.89%
2026/07/28 30.28% 11.21% 6.3% 8.96% 3.45% 3.23% 3.6% 1.37% 1.07% 1.68%
2026/07/29 29.75% 12.36% 5.87% 10.38% 4.18% 1.7% 2.04% 1.31% 0.82% 1.23%
2026/07/30 25.05% 14.07% 7.42% 10.72% 3.39% 1.85% 1.52% 1.49% 1.15% 3.95%
2026/07/31 37.04% 11.54% 10.17% 6.79% 4.8% 2.98% 2% 1.65% 1.57% 1.53%
  • stubhub.com
  • getyourguide.com
  • seatgeek.com
  • viator.com
  • gotickets.com
  • ticketmaster.com
  • boxofficeticketsales.com
  • eventticketscenter.com
  • theknot.com
  • tickets-center.com

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In July 2026, StubHub led with fluctuating spend, peaking at 37.04% on the 31st. GetYourGuide saw a mid-month surge, while SeatGeek and Viator had varied trends. The month ended with StubHub dominating.

Market Exposure

Competitor Count for US Hospitality Events & Conferences

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/07/01 281
2026/07/02 296
2026/07/03 340
2026/07/04 363
2026/07/05 347
2026/07/06 326
2026/07/07 316
2026/07/08 298
2026/07/09 274
2026/07/10 335
2026/07/11 334
2026/07/12 317
2026/07/13 326
2026/07/14 320
2026/07/15 328
2026/07/16 330
2026/07/17 313
2026/07/18 302
2026/07/19 293
2026/07/20 273
2026/07/21 320
2026/07/22 345
2026/07/23 352
2026/07/24 363
2026/07/25 359
2026/07/26 386
2026/07/27 350
2026/07/28 356
2026/07/29 354
2026/07/30 345
2026/07/31 335

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July saw a dynamic shift in advertisers, starting at 281 and peaking at 386. The month concluded with a stable 335, reflecting a vibrant advertising landscape.

Campaign Efficiency

Market Loss & Market Gains for US Hospitality Events & Conferences

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
viator.com 2.95%
getyourguide.com 2.91%
scavengerhunt.com 1.19%
headout.com 0.8%
klook.com 0.75%
boxofficeticketsales.com -0.55%
ticketmaster.com -0.6%
theknot.com -0.65%
seatgeek.com -0.99%
stubhub.com -4.26%

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Viator.com and GetYourGuide.com surged with click shares of 2.95% and 2.91%, respectively. Meanwhile, StubHub.com experienced a significant decline of 4.26%.

Campaign Efficiency

US Hospitality Events & Conferences Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date getyourguide.com stubhub.com viator.com seatgeek.com gotickets.com gametime.co hellotickets.com ticketmaster.com boxofficeticketsales.com scavengerhunt.com
2026/07/01 16.6% 18.58% 15.98% 9.14% 2.94% 1.04% 1.08% 3.07% 4.3% 7.59%
2026/07/02 19.96% 17.1% 7.74% 9.14% 4.6% 2.06% 2.31% 2.36% 3.88% 0.37%
2026/07/03 17.94% 16.15% 14.76% 9.51% 3.09% 2.46% 1.11% 1.92% 2.93% 1.36%
2026/07/04 12.07% 18.79% 8.44% 11.5% 4.16% 3.26% 1.43% 4.06% 4.05% 1.2%
2026/07/05 19.13% 17.5% 8.58% 9% 2.98% 2.64% 4.08% 4.46% 3.15% 0.52%
2026/07/06 12.38% 18.74% 7.85% 11.23% 3.64% 3.23% 2.08% 1.66% 3.95% 0.86%
2026/07/07 12.42% 18.18% 8.56% 11.57% 3.59% 2.23% 2.56% 5.08% 4.95% 0.49%
2026/07/08 12.82% 16.86% 10.99% 11.54% 4.98% 0.85% 1.05% 3.07% 5.15% 0.34%
2026/07/09 25.26% 11.25% 22.04% 5.17% 2.28% 1.84% 1.12% 0.62% 2.29% 4.01%
2026/07/10 19.6% 15.83% 13.29% 7.04% 5.16% 0.94% 2.47% 2.56% 2.65% 3.6%
2026/07/11 21.14% 17.45% 15.69% 10.01% 4.09% 2.77% 1.14% 1.16% 2.48% 0.22%
2026/07/12 20.81% 17.09% 13.14% 10.48% 4.68% 1.41% 1.39% 1.89% 0.17% 0.67%
2026/07/13 21.15% 17.64% 13.57% 10.19% 4.01% 1.33% 2.31% 3.27% 2.12% 0.86%
2026/07/14 16.51% 17.19% 14.21% 10.12% 4.49% 2.28% 1.96% 2.3% 2.51% 1.57%
2026/07/15 18.94% 12.84% 18.88% 6.58% 1.49% 1.02% 0.53% 0.36% 0.18% 0%
2026/07/16 19.21% 16.3% 14.24% 10.57% 4.72% 1.33% 1.59% 1.28% 2.86% 0.26%
2026/07/17 18.27% 17.16% 17.89% 10.96% 1.94% 1.31% 0.61% 0.12% 0.14% 0.68%
2026/07/18 20.1% 10.96% 17.88% 8.41% 3.39% 1.46% 0.29% 1.24% 0.22% 0.19%
2026/07/19 23.67% 12.4% 23.65% 4.3% 2.71% 0.25% 0.65% 1.21% 0.29% 0.46%
2026/07/20 17.51% 17.2% 17.28% 9.42% 4.41% 0.7% 0.01% 0.4% 1.71% 0.01%
2026/07/21 16.51% 17.19% 14.21% 10.12% 4.49% 2.28% 1.96% 2.3% 2.51% 1.57%
2026/07/22 22.54% 14.46% 17.04% 8.49% 4.45% 1.93% 0.33% 1.99% 2.19% 1.85%
2026/07/23 22.91% 13.83% 17.97% 7.27% 2.95% 1.16% 0.71% 0.2% 0.87% 5.83%
2026/07/24 23.61% 14.55% 12.94% 6.86% 3.46% 0.9% 1.27% 5.17% 2.18% 1.07%
2026/07/25 19.94% 13.53% 19.87% 9.81% 3.79% 0.95% 1.22% 1.62% 2.1% 0.51%
2026/07/26 23.3% 15.88% 15.56% 6.31% 3.22% 2.68% 1.23% 1.35% 1.34% 5.15%
2026/07/27 15.94% 15.96% 17.94% 8.91% 1.89% 1.69% 1.56% 2.77% 2.95% 0.9%
2026/07/28 16.98% 16.45% 15.62% 6.23% 3.18% 1.66% 5.04% 2.06% 2.22% 0.12%
2026/07/29 18.06% 14.62% 18.01% 6.8% 3.02% 1.92% 2.01% 0.94% 1.16% 6.48%
2026/07/30 20.91% 12.39% 18.4% 6.6% 2.77% 2.08% 1.42% 1% 1.27% 6.71%
2026/07/31 20.77% 19.62% 13.57% 10.44% 3.6% 2.71% 2.54% 2.11% 1.57% 0.65%
  • getyourguide.com
  • stubhub.com
  • viator.com
  • seatgeek.com
  • gotickets.com
  • gametime.co
  • hellotickets.com
  • ticketmaster.com
  • boxofficeticketsales.com
  • scavengerhunt.com

Copyright © Adthena. All rights reserved.

In July 2026, GetYourGuide.com led with fluctuating impressions, peaking mid-month. StubHub.com and Viator.com showed varied trends, while SeatGeek.com and others maintained lower shares. The month concluded with GetYourGuide.com maintaining dominance.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Hospitality Events & Conferences

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Hospitality Events & Conferences - Last month
  1. 1
    Red Sox Home Game Tickets | 2026 Schedule & Tickets https://www.gotickets.com

    Boston Red Sox 2026 Game Tickets. Get Fenway Park Tickets. Buy 2026 Boston Red Sox Tickets. All Games Available - Order Now.

  2. 2
    View Seats & Buy Tickets | The Best Deals are on SeatGeek https://www.seatgeek.com

    Tickets On Sale Now and Selling Fast. Find The Best Deals on SeatGeek. Find Tickets to Your...

  3. 3
    StubHub™ Buy & Sell Tickets https://www.stubhub.com

    Pay Later with Klarna, PayPal — Buy & Sell your tickets at StubHub with FanProtect™ guarantee and enjoy. At StubHub tickets are never sold out. Get tickets at StubHub now. Price Alerts.

  4. 4
    Fenway Park - Single Game Tickets https://www.ticketmaster.com

    There’s Nothing Better Than A Trip To The Ballpark. Get 2026 MLB Tickets At...

  5. 5
    Boston Red Sox https://www.tickets-center.com/

    2026 Boston Red Sox Tickets — 2026 Boston Red Sox Tickets & Schedule. Order Resale Sports Tickets Online. Boston Red Sox Tickets on Sale Now. Secure Resale Tickets Online. Huge Inventory. Limited Seats Available.

Copyright © Adthena. All rights reserved.

In the competitive world of ticket sales, five advertisers dominate Google’s SERP with compelling narratives. GoTickets and Tickets-Center emphasize the 2026 Boston Red Sox schedule, creating urgency with phrases like “Order Now” and “Limited Seats Available.” SeatGeek and StubHub focus on deals and convenience, highlighting fast sales and flexible payment options. Ticketmaster captures the nostalgic allure of Fenway Park, inviting fans to experience the magic of a ballpark visit.

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