US Hospitality Events & Conferences - PPC Market Share Analysis February 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Events & Conferences category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 US Hospitality Events & Conferences brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain	Share of clicks
stubhub.com	15.96
weddingwire.com	6.97
eventbrite.com	5.4
theknot.com	5.39
zola.com	4.71
vegas.com	3.37
vividseats.com	3.09
marriott.com	2.82
seatgeek.com	2.23
tickets-center.com	2.17
others	47.89

StubHub leads with 15.96% click share, followed by WeddingWire at 6.97%. Others dominate with 47.89%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 US Hospitality Events & Conferences brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month
Date	weddingwire.com	stubhub.com	zola.com	theknot.com	vividseats.com	wedgewoodweddings.com	vegas.com	seatgeek.com	expedia.com	marriott.com
2025/02/01	10.48%	11.27%	5.66%	4.37%	4.51%	1.69%	2.74%	3.41%	2.5%	3.07%
2025/02/02	11.24%	11.58%	7.59%	4.1%	4.56%	2.4%	2.7%	3.52%	3%	3.12%
2025/02/03	10.17%	12%	6.23%	6.66%	4.37%	2.25%	2.25%	2.85%	2.44%	3.09%
2025/02/04	11.5%	12.71%	7.16%	7.71%	3.48%	1.7%	2.92%	2.89%	1.98%	2.64%
2025/02/05	12.03%	13.49%	6.2%	5.66%	4.39%	2.78%	2.34%	3.55%	1.58%	2.36%
2025/02/06	11.57%	11.77%	7.29%	5.58%	3.6%	3.11%	2.54%	2.72%	1.88%	2.77%
2025/02/07	12.17%	12.52%	6.19%	6.29%	3.86%	1.84%	2.33%	3.5%	1.92%	1.83%
2025/02/08	10.49%	13.53%	7.57%	7.56%	4.1%	2.36%	2.41%	3.86%	1.59%	1.88%
2025/02/09	12.71%	11.56%	8.22%	6.09%	4.04%	2.33%	2.58%	2.7%	1.95%	1.81%
2025/02/10	12.76%	10.34%	6.59%	7.55%	3.25%	2%	3.32%	2.28%	2.79%	2.09%
2025/02/11	9.91%	11.71%	7.79%	4.81%	3.9%	3.72%	3.1%	2.77%	2.57%	2.93%
2025/02/12	7.1%	12.18%	6.06%	5.2%	4.61%	2.23%	2.74%	3.44%	3.01%	2.69%
2025/02/13	3.81%	11.62%	7.41%	10.51%	4.14%	3.54%	3.06%	3.23%	2.89%	2.73%
2025/02/14	4.12%	11.05%	6.36%	8.58%	3.85%	2.37%	3.68%	3.18%	2.51%	2.22%
2025/02/15	2.35%	14.48%	6.48%	5.42%	4.36%	1.74%	2.75%	4.05%	2.62%	2.71%
2025/02/16	5.6%	12.04%	6.38%	8.98%	4.31%	1.2%	2.71%	3.68%	2.55%	1.95%
2025/02/17	3.84%	13.21%	6.92%	7.35%	4.37%	1.24%	3.46%	3.39%	3.05%	2.32%
2025/02/18	4.78%	12.54%	9.47%	8.72%	2.88%	2.61%	2.74%	2.41%	2.45%	1.92%
2025/02/19	3.81%	12.35%	7.01%	6.36%	3.91%	2.02%	3%	3.95%	1.99%	1.16%
2025/02/20	4.4%	10.94%	7.8%	7.17%	3.91%	2.19%	3%	3.3%	1.73%	1.92%
2025/02/21	4.22%	12.47%	6.13%	7.24%	3.91%	2.84%	2.42%	3.09%	1.92%	2.19%
2025/02/22	5.29%	11.91%	6.12%	6.02%	4.56%	0.71%	3.01%	3.28%	2.26%	2.3%
2025/02/23	3.85%	13.84%	7.21%	4.74%	4.22%	1.74%	3.44%	3.78%	2.51%	1.68%
2025/02/24	4.26%	13.21%	5.44%	6.81%	3.54%	2.53%	2.54%	2.69%	2.42%	2.01%
2025/02/25	3.86%	13.88%	6.4%	5.35%	4.78%	2.26%	2.74%	3.54%	2.24%	1.27%
2025/02/26	2.15%	14.6%	4.54%	3.53%	4.47%	1.89%	3.13%	2.76%	2.65%	2.69%
2025/02/27	8.83%	18.23%	5.07%	5.55%	3.56%	0.44%	2.13%	2.44%	3.22%	2.64%
2025/02/28	14.75%	11.82%	8.25%	5.06%	2.92%	2.9%	2.5%	1.86%	1.62%	1.13%

In February 2025, WeddingWire’s PPC spend share fluctuated, peaking at 14.75% on the 28th. StubHub maintained a strong presence, with a high of 18.23% on the 27th. Zola and The Knot showed moderate stability, while Vivid Seats and Wedgewood Weddings experienced minor variations. Vegas.com, SeatGeek, Expedia, and Marriott had consistent, lower spend shares. The month concluded with WeddingWire leading, followed by StubHub.

Market Exposure

Competitor Count for US Hospitality Events & Conferences

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month
Date	Competitor Count
2025/02/01	1735
2025/02/02	1585
2025/02/03	1589
2025/02/04	1600
2025/02/05	1600
2025/02/06	1749
2025/02/07	1552
2025/02/08	1503
2025/02/09	1451
2025/02/10	1627
2025/02/11	1535
2025/02/12	1627
2025/02/13	1627
2025/02/14	1690
2025/02/15	1412
2025/02/16	1574
2025/02/17	1605
2025/02/18	1486
2025/02/19	1667
2025/02/20	1691
2025/02/21	1525
2025/02/22	1713
2025/02/23	1532
2025/02/24	1613
2025/02/25	1479
2025/02/26	1389
2025/02/27	1208
2025/02/28	1496

February saw fluctuating advertiser numbers, peaking at 1,749 on the 6th, then declining to 1,208 by the 27th, ending at 1,496.

Campaign Efficiency

Market Loss & Market Gains for US Hospitality Events & Conferences

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name	Market Trend
stubhub.com	1.11%
kennedy-center.org	0.57%
eventbrite.com	0.4%
temu.com	0.37%
groupon.com	0.33%
reservationcounter.com	-0.19%
zola.com	-0.22%
wedgewoodweddings.com	-0.47%
marriott.com	-0.93%
weddingwire.com	-4.46%

StubHub surged with a 1.11% click share increase, while WeddingWire faced a significant 4.46% decline.

Campaign Efficiency

US Hospitality Events & Conferences Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	weddingwire.com	stubhub.com	zola.com	tickets-center.com	vividseats.com	ticketsonsale.com	theknot.com	wedgewoodweddings.com	seatgeek.com	expedia.com
2025/02/01	9.17%	7.77%	4.74%	4.28%	5.94%	3.39%	2.71%	1.55%	4.88%	2.07%
2025/02/02	10.25%	7.8%	6.72%	3.02%	6.06%	2.42%	2.68%	2.19%	5.36%	2.75%
2025/02/03	9.3%	8.07%	5.82%	3.44%	6.04%	2.56%	4.53%	2.26%	4.12%	2.16%
2025/02/04	10.87%	8.1%	6.71%	2.94%	5.06%	1.88%	5.26%	1.93%	4.52%	1.68%
2025/02/05	10.66%	8.13%	5.59%	3.42%	6.09%	2.38%	3.9%	2.58%	5.05%	1.49%
2025/02/06	9.97%	6.91%	6.41%	2.95%	4.81%	2.39%	3.74%	2.77%	3.82%	1.62%
2025/02/07	11.15%	7.64%	5.57%	3.14%	5.24%	2.96%	4.06%	1.94%	5.26%	1.68%
2025/02/08	9.78%	8.69%	6.88%	3.79%	5.95%	1.45%	5.05%	2.28%	5.98%	1.35%
2025/02/09	11.57%	6.89%	7.64%	2.87%	5.27%	2.19%	4.11%	2.25%	3.86%	1.76%
2025/02/10	11.65%	7.19%	6.15%	2.92%	4.12%	1.69%	5.05%	2.11%	3.01%	2.5%
2025/02/11	9.36%	8.01%	7.54%	2.61%	5.39%	1.42%	3.15%	3.86%	4.16%	2.38%
2025/02/12	6.47%	7.94%	5.5%	2.92%	6.17%	2.62%	3.46%	2.05%	5.04%	2.54%
2025/02/13	3.46%	7.69%	7.5%	2.11%	5.69%	1.17%	7.1%	3.63%	5.22%	2.58%
2025/02/14	3.74%	7.69%	5.76%	3.33%	5.42%	2.17%	5.86%	2.28%	4.72%	2.25%
2025/02/15	2.21%	8.98%	5.69%	3.57%	5.58%	1.58%	3.35%	1.65%	6.11%	2.31%
2025/02/16	4.64%	8.01%	5.54%	2.91%	5.54%	2.33%	5.22%	1.02%	5.4%	2.11%
2025/02/17	3.63%	8.08%	6.02%	2.92%	5.7%	2.24%	4.54%	1.18%	4.81%	2.68%
2025/02/18	4.49%	7.95%	9.01%	2.66%	4.18%	1.2%	5.99%	2.49%	3.67%	2.28%
2025/02/19	3.41%	7.99%	6.12%	1.9%	5.25%	1.73%	3.88%	1.98%	5.85%	1.69%
2025/02/20	4.37%	6.71%	6.92%	2.65%	5.71%	1.66%	4.53%	1.82%	4.89%	1.37%
2025/02/21	3.86%	7.48%	5.46%	3.16%	5.33%	1.94%	4.72%	2.4%	4.7%	1.59%
2025/02/22	4.65%	7.61%	5.36%	3.49%	5.7%	2.05%	3.43%	0.7%	4.55%	1.94%
2025/02/23	3.49%	8.37%	6.07%	3.16%	5.54%	2.01%	3.26%	1.66%	5.38%	1.91%
2025/02/24	3.74%	8.04%	4.88%	2.9%	4.55%	2.32%	4.12%	2.53%	3.64%	1.94%
2025/02/25	3.74%	7.78%	6.04%	3.06%	6.26%	2.17%	3.8%	2.04%	5.5%	1.89%
2025/02/26	2.19%	8.57%	4.02%	4.19%	5.75%	2.44%	2.48%	1.92%	3.52%	2.24%
2025/02/27	8.14%	10.03%	4.31%	3.24%	5.52%	2.45%	4.03%	0.48%	4.33%	2.71%
2025/02/28	13.12%	7.4%	7.1%	4.91%	4.36%	3.46%	3.27%	2.64%	2.39%	1.38%

Weddingwire’s impression share fluctuated, peaking at 13.12% on February 28. Stubhub maintained stability, ending at 7.4%. Zola saw a rise to 7.1%. Tickets-center and Vividseats showed moderate changes, while SeatGeek and Expedia experienced declines.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Hospitality Events & Conferences

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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1
Gaylord National | Resort & Convention Center https://www.marriott.com › gaylord › national
Convenient Access To National Harbor And Area Attractions, Including The Capital Wheel. Extraordinary Service And Superior Amenities In The Greater Washington D.C. Area.
2
SeatGeek - Find Better Deals https://www.seatgeek.com
Sports, Concerts and More — 100% Guaranteed Tickets at Our Lowest Possible Price. Buy Tickets the Smart Way. Millions of...
3
StubHub™ Buy & Sell Tickets https://www.stubhub.com
Pay Later with Klarna, PayPal — Buy & Sell your tickets at StubHub with FanProtect™ guarantee and enjoy. At StubHub tickets are never sold out. Get tickets at StubHub now. Price Alerts.
4
Vivid Seats® Event Tickets | 24/7 Customer Service https://www.vividseats.com
Buy 10 Tickets, Get the 11th On Us! Earn Rewards On Every Purchase. Buy From Vivid Seats®.
5
Affordable Local Venues Nearby https://www.weddingwire.com
Venues That Fit Your Budget — The perfect venue for the perfect...

In the competitive world of Google PPC, Marriott’s Gaylord National shines with its promise of extraordinary service and prime location. Meanwhile, SeatGeek and StubHub captivate with guaranteed ticket deals and flexible payment options. Vivid Seats entices with rewards, while WeddingWire offers budget-friendly venue solutions.

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US Hospitality Events & Conferences - PPC Market Share Analysis February 2025

Share of Clicks for top 10 US Hospitality Events & Conferences brands

Share of Spend for the top 10 US Hospitality Events & Conferences brands

Competitor Count for US Hospitality Events & Conferences

Market Loss & Market Gains for US Hospitality Events & Conferences

US Hospitality Events & Conferences Share of Impressions

Google Text Ad Copy Insights & Creative Trends for US Hospitality Events & Conferences

Frequently Asked Questions

Why are these reports useful and how should I use them?

Why these reports are useful

How often is the data updated?

How does Adthena collect this data?

How accurate are these reports?

Does this include mobile, desktop and Google Shopping data?

Who is this report for?

Can I get a custom report for my brand?

What is Ask Arlo?

Customer Success Stories

Get the full picture

See this data specific to your brand performance