US Hospitality Events & Conferences - PPC Market Share Analysis December 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Events & Conferences category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Events & Conferences – US

Google AI Overview visibility for Hospitality Events & Conferences US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 17.2766071739
82.7233928261
17%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 62
38
62%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 15%
Transactional 7%
Navigational 1%
Seasonal 1%
Local 28%
Problem Solving 1%

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Market Exposure

Share of Clicks for top 10 US Hospitality Events & Conferences brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
stubhub.com 37.96
eventbrite.com 10.9
gotickets.com 3.52
seatgeek.com 3.28
theknot.com 2.82
tickets-center.com 2.56
zola.com 2.43
weddingwire.com 2.35
ticketmaster.com 2.22
eventticketscenter.com 2.06
others 29.9
  • stubhub.com - 37.96%
  • eventbrite.com - 10.9%
  • gotickets.com - 3.52%
  • seatgeek.com - 3.28%
  • theknot.com - 2.82%
  • tickets-center.com - 2.56%
  • zola.com - 2.43%
  • weddingwire.com - 2.35%
  • ticketmaster.com - 2.22%
  • eventticketscenter.com - 2.06%
  • others - 29.9%

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In the competitive landscape of Google’s PPC, StubHub dominates with a 37.96% click share. Eventbrite follows at 10.9%, while ‘others’ collectively hold 29.9%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 US Hospitality Events & Conferences brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date stubhub.com gotickets.com weddingwire.com seatgeek.com zola.com theknot.com eventticketscenter.com tickets-center.com ticketmaster.com tickpick.com
2025/12/01 46.87% 4.29% 3.7% 7.06% 3.09% 1.97% 1.04% 2.29% 1.4% 1.74%
2025/12/02 49.31% 3.93% 2.16% 6.33% 1.69% 2.15% 1.03% 2.86% 1.17% 2.95%
2025/12/03 43.25% 3.48% 4.77% 5.71% 2.83% 3.48% 1.71% 3.19% 0.89% 1.4%
2025/12/04 44.48% 4.13% 1.54% 5.2% 3.88% 1.77% 1.62% 2.66% 1.34% 1.2%
2025/12/05 42.98% 5.36% 1.85% 6.07% 3.93% 3.99% 1.71% 3.27% 1.64% 0.39%
2025/12/06 43% 5.42% 1.64% 5.94% 3.11% 2.57% 1.78% 2.51% 1.94% 0.53%
2025/12/07 45.87% 4.4% 1.41% 5.24% 3.77% 2.33% 1.46% 3.3% 1.75% 0.93%
2025/12/08 45.41% 4.61% 2.09% 7.16% 2.7% 3.02% 1.94% 3.95% 1.35% 1.44%
2025/12/09 47.12% 5.03% 1.89% 5.31% 2.89% 1.96% 1.71% 3.01% 1.5% 1.81%
2025/12/10 43.3% 5.02% 2.59% 4.57% 3.05% 3.57% 1.71% 3.28% 1.73% 1.46%
2025/12/11 41.04% 5.09% 3.41% 6.26% 2.82% 3.76% 1.7% 3.13% 1.52% 1.22%
2025/12/12 42.92% 4.33% 2.7% 5.78% 2.85% 3.38% 1.44% 2.89% 1.82% 1.82%
2025/12/13 47.87% 4.18% 1.06% 6.13% 2.14% 0.74% 1.61% 3.67% 1.14% 1.72%
2025/12/14 48.09% 4.55% 2.54% 6.84% 2.88% 3.18% 1.7% 4.37% 1.1% 0.71%
2025/12/15 45.76% 4.12% 2.25% 6.65% 2.62% 1.48% 1.8% 4.63% 1.57% 1.43%
2025/12/16 40.41% 5.25% 2.87% 5.74% 2.33% 2.9% 2.08% 4.92% 1.64% 2.29%
2025/12/17 43.76% 4.59% 1.51% 3.55% 2.81% 2.59% 1.94% 5.25% 1.09% 2.96%
2025/12/18 43.94% 5.39% 2.65% 6.35% 2.48% 2.54% 2.13% 3.33% 1.43% 2.99%
2025/12/19 38.76% 5.5% 3.19% 5.59% 4.1% 4.74% 2.12% 4.1% 1.55% 2.21%
2025/12/20 42.39% 5.06% 2.69% 6.15% 2.64% 3.44% 2.59% 3.69% 1.56% 2.56%
2025/12/21 41.17% 5.63% 2.05% 4.56% 3.13% 2.42% 2.32% 5.08% 1.29% 0.96%
2025/12/22 47.52% 5.22% 0.81% 6.11% 1.34% 0.96% 2.94% 5.05% 1.86% 1.97%
2025/12/23 38.54% 4.52% 2.03% 5.26% 3.07% 3.9% 2.5% 4.63% 2.28% 2.24%
2025/12/24 43.05% 4.87% 1.52% 5.52% 2.48% 1.54% 2.36% 4.83% 1.73% 1.52%
2025/12/25 40% 5.43% 2.28% 6.33% 1.81% 2.95% 2.71% 4.33% 1.99% 1.45%
2025/12/26 40.19% 5.17% 0.93% 7.54% 4.08% 1.77% 2.23% 2.98% 2.4% 1.84%
2025/12/27 38.07% 4.42% 1.84% 7.25% 4.41% 4.84% 2.29% 2.81% 2.37% 1.88%
2025/12/28 43.21% 5.31% 5% 6.11% 3.85% 5.27% 1.35% 2.54% 2.55% 0.83%
2025/12/29 40.08% 4.53% 4.47% 5.44% 4.93% 5.09% 2.36% 2.27% 1.65% 1.23%
2025/12/30 42.92% 5.01% 4.23% 5.78% 3.26% 5.39% 2.07% 1.54% 2.1% 1.07%
2025/12/31 45.09% 5.44% 5.35% 3.34% 3.15% 3.12% 2.58% 2.11% 1.43% 0.78%
  • stubhub.com
  • gotickets.com
  • weddingwire.com
  • seatgeek.com
  • zola.com
  • theknot.com
  • eventticketscenter.com
  • tickets-center.com
  • ticketmaster.com
  • tickpick.com

Copyright © Adthena. All rights reserved.

Stubhub.com led December with fluctuating spend, peaking at 49.31% on December 2. Gotickets.com and Seatgeek.com showed steady growth, while Weddingwire.com surged late month. The month concluded with Stubhub.com maintaining dominance.

Market Exposure

Competitor Count for US Hospitality Events & Conferences

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2025/12/01 727
2025/12/02 722
2025/12/03 774
2025/12/04 763
2025/12/05 808
2025/12/06 798
2025/12/07 772
2025/12/08 729
2025/12/09 777
2025/12/10 793
2025/12/11 805
2025/12/12 835
2025/12/13 781
2025/12/14 763
2025/12/15 801
2025/12/16 782
2025/12/17 759
2025/12/18 809
2025/12/19 828
2025/12/20 851
2025/12/21 774
2025/12/22 811
2025/12/23 821
2025/12/24 820
2025/12/25 823
2025/12/26 827
2025/12/27 784
2025/12/28 806
2025/12/29 781
2025/12/30 754
2025/12/31 780

Copyright © Adthena. All rights reserved.

December saw a dynamic shift in advertisers, starting at 727 and peaking at 851 on the 20th. The month concluded with 780, reflecting a vibrant advertising landscape.

Campaign Efficiency

Market Loss & Market Gains for US Hospitality Events & Conferences

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
eventticketscenter.com 0.81%
theknot.com 0.81%
weddingwire.com 0.73%
ticketmaster.com 0.53%
viator.com 0.45%
georgiaaquarium.org -0.16%
boxofficeticketsales.com -0.17%
littlechapel.com -0.41%
eventbrite.com -1.28%
stubhub.com -1.96%

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Eventticketscenter.com and theknot.com lead with a 0.81% click share rise, while stubhub.com drops by 1.96%.

Campaign Efficiency

US Hospitality Events & Conferences Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date stubhub.com gotickets.com weddingwire.com seatgeek.com zola.com eventbrite.com eventticketscenter.com theknot.com tickets-center.com tickpick.com
2025/12/01 23.07% 6.1% 4.53% 12.39% 4.63% 4.09% 1.69% 1.77% 3.13% 2.68%
2025/12/02 25.28% 5.21% 2.78% 10.64% 2.75% 6.58% 1.41% 1.62% 3.65% 5.12%
2025/12/03 21.2% 4.59% 5.91% 10.36% 4.06% 4.95% 2.73% 2.96% 4.26% 3.16%
2025/12/04 23.59% 5.22% 1.91% 9.25% 5.28% 5.87% 2.38% 1.45% 3.12% 2.03%
2025/12/05 22.41% 7.06% 1.95% 10.46% 5.37% 5.67% 2.4% 2.74% 4.51% 0.46%
2025/12/06 22% 7.48% 1.59% 10.49% 4.46% 5.21% 2.79% 1.76% 2.79% 0.99%
2025/12/07 22.9% 5.45% 1.49% 9.23% 5.61% 5.57% 2.02% 1.69% 3.99% 1.81%
2025/12/08 23.34% 5.64% 2.24% 12.1% 3.61% 5.3% 3.28% 2.62% 5.12% 2.71%
2025/12/09 25.12% 7.2% 2.25% 9.78% 4.34% 4.42% 2.61% 1.47% 3.94% 2.84%
2025/12/10 22.95% 6.86% 3.12% 7.7% 4.09% 4.71% 2.54% 2.91% 3.91% 2.64%
2025/12/11 21.43% 6.5% 4.01% 10.32% 3.66% 4.96% 2.47% 2.74% 3.69% 2.3%
2025/12/12 22.54% 5.96% 3.03% 9.55% 3.86% 5.48% 2.19% 2.57% 3.64% 2.83%
2025/12/13 25.12% 5.66% 1.24% 10.48% 2.96% 4.52% 2.42% 0.51% 4.83% 2.71%
2025/12/14 24.78% 7.26% 3.37% 12.53% 4.04% 4.48% 2.67% 2.27% 6.11% 1.3%
2025/12/15 23.45% 6.04% 2.51% 11.51% 3.61% 4.09% 2.9% 1.4% 6.65% 2.58%
2025/12/16 21.66% 6.27% 3.15% 8.64% 3.22% 4.22% 3.26% 2.1% 6.07% 3.51%
2025/12/17 23.5% 6.15% 1.62% 5.24% 3.89% 3.19% 2.99% 1.7% 7.09% 5.1%
2025/12/18 22.3% 7.32% 3.36% 10.18% 3.48% 3.47% 3.33% 2.06% 4.43% 4.89%
2025/12/19 20.77% 7.48% 3.61% 8.38% 5.49% 4.24% 3.37% 3.67% 5.22% 3.32%
2025/12/20 21.44% 6.85% 3.08% 9.97% 3.46% 4.77% 4.15% 2.7% 4.55% 3.94%
2025/12/21 21.27% 7.45% 2.25% 7.39% 4.48% 4.08% 4.12% 1.71% 6.36% 1.82%
2025/12/22 25.05% 7.42% 1.03% 10.53% 2.18% 4.35% 4.64% 0.62% 6.42% 3.84%
2025/12/23 19.51% 5.65% 2.12% 7.98% 4.21% 4.44% 4.54% 2.95% 6.49% 3.24%
2025/12/24 22.1% 6.65% 1.74% 8.6% 3.62% 4.69% 4.17% 1.2% 6.25% 2.7%
2025/12/25 20.39% 7.31% 2.31% 10.15% 2.41% 3.9% 4.52% 2.33% 5.16% 2.45%
2025/12/26 19.69% 6.24% 1.11% 11.94% 5.74% 5.23% 3.79% 1.26% 3.46% 2.83%
2025/12/27 20.15% 5.8% 2.29% 10.97% 6.03% 3.95% 3.9% 3.45% 3.52% 2.78%
2025/12/28 21.89% 6.9% 6.45% 10.76% 5.85% 4.4% 2.46% 4.43% 3.09% 1.59%
2025/12/29 19.61% 5.72% 5.39% 8.97% 7.21% 5.23% 3.38% 4.21% 2.57% 2.2%
2025/12/30 20.4% 6.52% 5.33% 9.64% 5.15% 4.49% 3.4% 4.54% 1.73% 2.17%
2025/12/31 22.11% 7.08% 6.96% 6.38% 5.27% 3.93% 3.71% 2.87% 2.33% 1.77%
  • stubhub.com
  • gotickets.com
  • weddingwire.com
  • seatgeek.com
  • zola.com
  • eventbrite.com
  • eventticketscenter.com
  • theknot.com
  • tickets-center.com
  • tickpick.com

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In December 2025, StubHub led with fluctuating impressions, peaking at 25.28% on December 2. GoTickets and SeatGeek showed consistent presence, while WeddingWire surged late month. The month concluded with StubHub at 22.11%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Hospitality Events & Conferences

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Hospitality Events & Conferences - Last month
  1. 1
    Red Rocks Amphitheatre https://www.gotickets.com

    Upcoming Events & Tickets — Buy With Confidence: GoTickets Offers Authentic Tickets Only, With a 100% Buyer Guarantee. Get...

  2. 2
    SeatGeek Tickets https://www.seatgeek.com

    The Best Deals are on SeatGeek — Join Millions of Fans and Get Real, Verified Tickets on SeatGeek with No Hidden Fees. Be There Live...

  3. 3
    StubHub™ Buy & Sell Tickets https://www.stubhub.com

    Access to the Best Selection — Buy & Sell your tickets at StubHub with FanProtect™ guarantee and enjoy. At StubHub tickets are...

  4. 4
    Red Rocks Amphitheatre | Morrison Schedule & Tickets https://www.tickets-center.com/

    Red Rocks Amphitheatre Morrison Schedule & Tickets. Secure Morrison Resale Tickets Online.

  5. 5
    Buy tickets with no fees - Same Seats. Better Prices https://www.tickpick.com

    Want The Same Seats For Better Prices? Don't Think Too Much You've Come To The Right Place

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In the competitive world of ticket sales, GoTickets, SeatGeek, StubHub, Tickets-Center, and TickPick dominate Google’s SERP. Their ads emphasize authenticity, no hidden fees, and buyer guarantees. Each platform promises unique benefits, from GoTickets’ 100% buyer guarantee to TickPick’s no-fee policy, ensuring customers feel secure and valued.

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