Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Events & Conferences category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.
See how often AIOs appear and how search intent is distributed across buying signals.
How often a Google AI overview appears on search terms relevant to this category.
| Frequency | Percentage |
|---|---|
| Frequency | 31.1747829178 |
| 68.8252170822 |
A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.
| Frequency | Percentage |
|---|---|
| Frequency | 40 |
| 60 |
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Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| stubhub.com | 36.64 |
| viator.com | 9.04 |
| getyourguide.com | 8.45 |
| seatgeek.com | 5.99 |
| gotickets.com | 4.87 |
| ticketmaster.com | 3.64 |
| boxofficeticketsales.com | 2.48 |
| tickets-center.com | 2.34 |
| eventbrite.com | 2.22 |
| eventticketscenter.com | 2.1 |
| others | 22.23 |
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StubHub dominates with 36.64% click share, followed by Viator at 9.04%. Others collectively hold 22.23%, showcasing diverse competition in the market.
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | stubhub.com | seatgeek.com | viator.com | getyourguide.com | boxofficeticketsales.com | gotickets.com | ticketmaster.com | tickets-center.com | theknot.com | eventticketscenter.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/06/01 | 27.09% | 11.2% | 3.58% | 3.09% | 2.75% | 11.2% | 4.14% | 2.65% | 3.1% | 3.21% |
| 2026/06/02 | 28.4% | 12% | 6.56% | 8.83% | 3.09% | 6.94% | 2.29% | 2.39% | 2.18% | 6.56% |
| 2026/06/03 | 22.27% | 13.29% | 4.94% | 3.93% | 4.33% | 12.35% | 4.44% | 3.49% | 2.17% | 4.14% |
| 2026/06/04 | 26.82% | 15.03% | 3.99% | 1.55% | 6.04% | 10.46% | 4.53% | 4.15% | 2.08% | 3.8% |
| 2026/06/05 | 28.89% | 14.13% | 3.1% | 1.69% | 2.92% | 11.42% | 3.84% | 6.07% | 1.8% | 3.7% |
| 2026/06/06 | 23.23% | 18.25% | 3.28% | 1.3% | 1.53% | 8.93% | 6.23% | 4.59% | 2.3% | 2.85% |
| 2026/06/07 | 26.52% | 12.49% | 4.32% | 0.94% | 2.71% | 13.84% | 6.14% | 5.55% | 2.74% | 1.68% |
| 2026/06/08 | 24.48% | 14.66% | 6.6% | 6.77% | 3.54% | 8.99% | 4.74% | 2.84% | 1.67% | 2.66% |
| 2026/06/09 | 27.62% | 14.15% | 5.05% | 4.12% | 4.83% | 8.3% | 5.78% | 8.14% | 1.67% | 2.03% |
| 2026/06/10 | 27.88% | 14.46% | 3.52% | 1.42% | 5.13% | 10% | 7.32% | 3.98% | 1.75% | 4.02% |
| 2026/06/11 | 28.36% | 15.1% | 3.07% | 1.65% | 4.94% | 10% | 6.4% | 3.39% | 2.2% | 3.2% |
| 2026/06/12 | 24.66% | 11.75% | 4.2% | 1.62% | 3.65% | 10.51% | 5.37% | 3.83% | 2.48% | 3.4% |
| 2026/06/13 | 24.95% | 13.43% | 4.98% | 1.11% | 11.42% | 8.65% | 6.27% | 5.87% | 1.84% | 3.58% |
| 2026/06/14 | 19.23% | 12.53% | 7.31% | 6.93% | 5.68% | 8.96% | 5.12% | 7.19% | 1.88% | 1.75% |
| 2026/06/15 | 25% | 12.44% | 6.22% | 4.79% | 2.48% | 6.25% | 10.21% | 4.08% | 1.53% | 1.51% |
| 2026/06/16 | 23.07% | 13.99% | 4.01% | 3.92% | 3.3% | 10.11% | 11.82% | 3.8% | 1.68% | 0.92% |
| 2026/06/17 | 26.09% | 8.48% | 7.09% | 11.22% | 4.81% | 5.18% | 5.54% | 4.94% | 1.44% | 0.54% |
| 2026/06/18 | 24.84% | 4.34% | 10.36% | 15.33% | 4.99% | 8.13% | 2.82% | 4.08% | 1.33% | 0.53% |
| 2026/06/19 | 26.18% | 4.14% | 5.81% | 5.49% | 7.34% | 8.43% | 6.36% | 9.39% | 1.98% | 3.25% |
| 2026/06/20 | 24.87% | 5.34% | 6.22% | 8.88% | 6.28% | 11.8% | 6.48% | 7.34% | 1.86% | 1.66% |
| 2026/06/21 | 25.65% | 4.11% | 6.96% | 13.1% | 4.29% | 10.21% | 5.61% | 5.43% | 2.66% | 1.86% |
| 2026/06/22 | 28.99% | 12.27% | 4.87% | 7.05% | 6.4% | 7.01% | 3.93% | 4.57% | 2.31% | 1.92% |
| 2026/06/23 | 27.56% | 9.62% | 8.9% | 13.98% | 5.57% | 2.11% | 2.95% | 3.24% | 2.37% | 1.52% |
| 2026/06/24 | 27.74% | 14.58% | 5.8% | 9.41% | 7.65% | 3.56% | 7.06% | 0.78% | 1.34% | 1.84% |
| 2026/06/25 | 30.39% | 4.5% | 9.04% | 14.98% | 5.61% | 8.4% | 0.77% | 2.88% | 2.18% | 2.01% |
| 2026/06/26 | 35.51% | 12.18% | 6.83% | 9.27% | 0.7% | 5.7% | 0.57% | 3.47% | 3.41% | 2.58% |
| 2026/06/27 | 28.82% | 14.04% | 6.31% | 10.42% | 5.68% | 2.9% | 7.95% | 4.37% | 1.85% | 1.35% |
| 2026/06/28 | 31.29% | 8.45% | 7.63% | 8.91% | 4.59% | 7.96% | 1.8% | 2.11% | 2.36% | 2.35% |
| 2026/06/29 | 26.62% | 12.8% | 6.23% | 10.39% | 6.53% | 6.63% | 6.09% | 4.5% | 1.89% | 1.06% |
| 2026/06/30 | 29.35% | 13.18% | 7.11% | 6.55% | 5.32% | 5.15% | 4.38% | 3.38% | 1.8% | 1.57% |
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In June 2026, StubHub led with fluctuating spend, peaking at 35.51% on the 26th. SeatGeek saw a mid-month dip, recovering to 13.18% by month’s end. Viator’s spend rose steadily, while GetYourGuide surged mid-month. BoxOfficeTicketSales and GoTickets showed varied trends, with Ticketmaster and Tickets-Center maintaining moderate shares. TheKnot and EventTicketsCenter had minimal fluctuations.
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/06/01 | 404 |
| 2026/06/02 | 321 |
| 2026/06/03 | 418 |
| 2026/06/04 | 420 |
| 2026/06/05 | 424 |
| 2026/06/06 | 413 |
| 2026/06/07 | 392 |
| 2026/06/08 | 384 |
| 2026/06/09 | 367 |
| 2026/06/10 | 416 |
| 2026/06/11 | 383 |
| 2026/06/12 | 388 |
| 2026/06/13 | 380 |
| 2026/06/14 | 351 |
| 2026/06/15 | 368 |
| 2026/06/16 | 365 |
| 2026/06/17 | 356 |
| 2026/06/18 | 367 |
| 2026/06/19 | 350 |
| 2026/06/20 | 369 |
| 2026/06/21 | 338 |
| 2026/06/22 | 300 |
| 2026/06/23 | 312 |
| 2026/06/24 | 329 |
| 2026/06/25 | 315 |
| 2026/06/26 | 317 |
| 2026/06/27 | 309 |
| 2026/06/28 | 292 |
| 2026/06/29 | 325 |
| 2026/06/30 | 282 |
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In June 2026, advertiser numbers fluctuated, peaking at 424 on June 5, then gradually declined, ending at 282 on June 30.
Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.
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In the past month, getyourguide.com surged by 8.15%, while viator.com rose by 4.73%. Conversely, seatgeek.com dropped by 3.55%, and gotickets.com fell by 2.33%.
Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.
| Date | stubhub.com | seatgeek.com | getyourguide.com | viator.com | gotickets.com | gametime.co | boxofficeticketsales.com | ticketmaster.com | tickets-center.com | eventticketscenter.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/06/01 | 22.26% | 12.03% | 4.02% | 5.13% | 10.3% | 2.89% | 2.67% | 3.24% | 2.18% | 3.13% |
| 2026/06/02 | 23.85% | 7.83% | 11% | 13.64% | 6.55% | 0.07% | 2.37% | 1.58% | 2.41% | 6.11% |
| 2026/06/03 | 19.23% | 12.57% | 4.74% | 5.98% | 11.51% | 1.42% | 3.86% | 3.12% | 3.3% | 4.4% |
| 2026/06/04 | 22.54% | 15.6% | 3.27% | 6.26% | 9.42% | 1.31% | 4.55% | 2.99% | 3.67% | 4.06% |
| 2026/06/05 | 23.84% | 13.4% | 3.43% | 4.6% | 10.99% | 1.47% | 2.26% | 3% | 4.61% | 4.35% |
| 2026/06/06 | 18.41% | 15.22% | 2.16% | 4.58% | 7.54% | 1.25% | 1.42% | 4.61% | 3.79% | 2.7% |
| 2026/06/07 | 24.18% | 12.8% | 2.15% | 5.06% | 12.95% | 0.78% | 2.47% | 4.58% | 4.87% | 1.59% |
| 2026/06/08 | 18.48% | 12.31% | 8.98% | 11.39% | 7.42% | 1.2% | 2.66% | 2.98% | 2.2% | 2.57% |
| 2026/06/09 | 23.56% | 13.48% | 5% | 6.23% | 8.45% | 0.78% | 4.08% | 4.27% | 6.9% | 2.19% |
| 2026/06/10 | 23.65% | 13.28% | 2.71% | 5.92% | 9.22% | 1.39% | 4.25% | 5.34% | 3.17% | 4.53% |
| 2026/06/11 | 23.64% | 14.95% | 3.24% | 4.89% | 8.96% | 2.07% | 4.09% | 4.73% | 2.88% | 3.6% |
| 2026/06/12 | 17.72% | 10.49% | 2.85% | 5.91% | 8.4% | 0.76% | 2.61% | 3.58% | 2.81% | 3.51% |
| 2026/06/13 | 22% | 11.67% | 2.42% | 5.72% | 9.16% | 0.8% | 9.91% | 5.29% | 5.33% | 4.42% |
| 2026/06/14 | 14.95% | 9.39% | 8.98% | 11.98% | 7.75% | 2.31% | 4.38% | 3.12% | 5.51% | 2.08% |
| 2026/06/15 | 20.43% | 11.19% | 5.45% | 6.8% | 6.02% | 3.62% | 1.91% | 7.12% | 4.28% | 1.99% |
| 2026/06/16 | 18.63% | 12.28% | 5.66% | 7.53% | 9.23% | 3.95% | 3.18% | 9.16% | 3.76% | 1.27% |
| 2026/06/17 | 18.99% | 8.94% | 14.68% | 13.91% | 4.34% | 3.16% | 3.64% | 3.76% | 3.39% | 0.76% |
| 2026/06/18 | 16.21% | 6.83% | 17.36% | 18.85% | 6.27% | 3.72% | 3.31% | 1.55% | 2.11% | 0.64% |
| 2026/06/19 | 19.69% | 7.78% | 8.96% | 9.02% | 7.49% | 2.95% | 5.39% | 4.41% | 6.47% | 3.55% |
| 2026/06/20 | 17.09% | 7.31% | 12.66% | 11.09% | 9.11% | 0.56% | 4.46% | 4.85% | 4.95% | 1.93% |
| 2026/06/21 | 18.41% | 7.4% | 15.64% | 14.35% | 6.89% | 1.54% | 2.64% | 4.15% | 3.66% | 1.47% |
| 2026/06/22 | 23.34% | 13.98% | 11.29% | 7.01% | 5.86% | 1.46% | 5.15% | 2.95% | 3.15% | 1.71% |
| 2026/06/23 | 18.9% | 9.69% | 16.94% | 15.15% | 2.18% | 1.45% | 3.72% | 1.74% | 1.85% | 1.37% |
| 2026/06/24 | 20.38% | 12.27% | 13.06% | 11.33% | 3.39% | 1.14% | 5.43% | 4.09% | 0.62% | 1.83% |
| 2026/06/25 | 20.83% | 7.72% | 16.9% | 18.18% | 6.75% | 1.3% | 3.36% | 0.98% | 2.37% | 2.17% |
| 2026/06/26 | 26.8% | 12.91% | 12.48% | 13.04% | 4.8% | 2.14% | 0.62% | 0.45% | 3.23% | 2.34% |
| 2026/06/27 | 22.23% | 11% | 14.21% | 11.96% | 2.91% | 2.24% | 4.16% | 5.51% | 4.01% | 1.62% |
| 2026/06/28 | 25.12% | 12.33% | 11.8% | 8.81% | 6.87% | 1.79% | 3.87% | 1.21% | 2.09% | 2.1% |
| 2026/06/29 | 22.45% | 11.28% | 13.64% | 10.48% | 6.33% | 1.68% | 5.35% | 4.66% | 3.57% | 1.19% |
| 2026/06/30 | 22.9% | 13.31% | 9.6% | 9.13% | 5.46% | 4.74% | 4.15% | 2.95% | 2.55% | 1.65% |
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In June 2026, StubHub led with fluctuating impressions, peaking at 26.80% on the 26th. SeatGeek and GetYourGuide showed varied trends, while Viator surged mid-month. By month’s end, StubHub maintained dominance.
Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.
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2026 Boston Red Sox Tickets — 2026 Boston Red Sox Tickets & Schedule. Order Resale Sports Tickets Online.
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In the competitive world of ticket sales, Box Office Ticket Sales, SeatGeek, StubHub, Ticketmaster, and Tickets Center captivate audiences with urgency, official partnerships, and flexible payment options. Their ads emphasize exclusivity, convenience, and the thrill of live sports, enticing fans to secure their seats.
Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.
Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.
How to use the US Hospitality Events & Conferences June 2026 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
Data within the US Hospitality Events & Conferences June 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.
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On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.
We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
The US Hospitality Events & Conferences June 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.
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Yes. The US Hospitality Events & Conferences June 2026 Report aggregates data from across both device types and Google Shopping.
The US Hospitality Events & Conferences June 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
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