US Hospitality Events & Conferences - PPC Market Share Analysis May 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Events & Conferences category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Events & Conferences – US

Google AI Overview visibility for Hospitality Events & Conferences US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 28.4826054774
71.5173945226
28%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 47
53
47%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 14%
Transactional 9%
Navigational 0%
Seasonal 0%
Local 17%
Problem Solving 1%

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Market Exposure

Share of Clicks for top 10 US Hospitality Events & Conferences brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
stubhub.com 34.49
viator.com 10.38
getyourguide.com 6.08
seatgeek.com 5.93
gotickets.com 3.62
scavengerhunt.com 2.71
eventticketscenter.com 2.43
ticketmaster.com 2.26
eventbrite.com 2.18
tickets-center.com 1.9
others 28.02
  • stubhub.com - 34.49%
  • viator.com - 10.38%
  • getyourguide.com - 6.08%
  • seatgeek.com - 5.93%
  • gotickets.com - 3.62%
  • scavengerhunt.com - 2.71%
  • eventticketscenter.com - 2.43%
  • ticketmaster.com - 2.26%
  • eventbrite.com - 2.18%
  • tickets-center.com - 1.9%
  • others - 28.02%

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StubHub leads with 34.49% click share, followed by Viator at 10.38%. Others collectively hold 28.02%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 US Hospitality Events & Conferences brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date stubhub.com seatgeek.com gotickets.com ticketmaster.com tickets-center.com getyourguide.com eventticketscenter.com viator.com zola.com gametime.co
2026/05/01 42.91% 9.22% 1.92% 0.15% 1.2% 1.51% 1.65% 10.57% 2.07% 1.63%
2026/05/02 43.67% 8.18% 1.77% 0.17% 1.77% 2.62% 1.03% 12.62% 1.55% 0.1%
2026/05/03 48.05% 8.25% 1.64% 0.11% 2.1% 4.04% 1.23% 6.89% 2.88% 0.17%
2026/05/04 39.73% 6.69% 1.65% 0.56% 1.24% 14.67% 1.39% 10.84% 2.32% 0.87%
2026/05/05 35.2% 5.56% 2.44% 0.13% 1.4% 9.93% 2.23% 7.62% 2.39% 2.88%
2026/05/06 32.2% 6.92% 1.35% 0.6% 1.63% 11.92% 1.89% 9.18% 2.89% 3.75%
2026/05/07 33.64% 7.65% 1.72% 0.51% 1.93% 4.88% 1.91% 14.14% 1.76% 3.44%
2026/05/08 37.3% 8.98% 1.8% 0.46% 2.25% 1.29% 2.32% 10.31% 1.9% 3.02%
2026/05/09 40.93% 8.92% 1.94% 0.86% 2.07% 2.52% 2.15% 11.95% 2.52% 2.57%
2026/05/10 39.52% 8.01% 2.46% 0.51% 3.03% 3.67% 1.79% 6.31% 3.6% 2.09%
2026/05/11 40.73% 9.28% 2.22% 0.39% 1.39% 5.79% 1.68% 7.35% 3.67% 3%
2026/05/12 37.86% 8.42% 2.43% 0.37% 2.17% 3.17% 1.73% 4.9% 4.12% 3.7%
2026/05/13 36.89% 5.93% 3.77% 0.47% 6.72% 4.46% 3.8% 6.51% 3.11% 1.84%
2026/05/14 34.83% 5.84% 3.55% 0.96% 5% 3.56% 4.74% 7.82% 2.65% 2.01%
2026/05/15 37.1% 8.93% 1.79% 0.46% 2.25% 1.28% 2.3% 10.26% 1.89% 3%
2026/05/16 38.38% 6.69% 4.25% 1.22% 6.17% 2.84% 4.22% 3.45% 2.47% 1.28%
2026/05/17 30.03% 6.59% 3.54% 1.07% 10.59% 7.79% 5.27% 3.3% 2.73% 2.17%
2026/05/18 40.52% 7.43% 4.83% 0.73% 5.93% 2.44% 6.27% 3.86% 2.06% 1.91%
2026/05/19 36.41% 9.66% 4.85% 1.4% 2.83% 4.69% 2.33% 7.05% 3.74% 4.41%
2026/05/20 38.76% 10.87% 3.38% 1.11% 2.09% 2.4% 3.8% 4.71% 1.59% 5.46%
2026/05/21 41.16% 9.76% 4.23% 0.92% 2.41% 2.7% 2.59% 5.26% 1.3% 4.94%
2026/05/22 37.27% 15.84% 8.65% 5.44% 4.35% 1.57% 1.61% 2.18% 1.4% 2.6%
2026/05/23 32.12% 14.76% 7.52% 7.5% 2.32% 6.2% 2.75% 5.01% 1.55% 2.86%
2026/05/24 28.55% 15.41% 6.74% 6.27% 3.29% 4.8% 1.93% 4.85% 1.68% 1.33%
2026/05/25 25.73% 10.87% 9.42% 5.45% 2.41% 3.25% 3.14% 3.77% 1.28% 0.75%
2026/05/26 34.35% 11.88% 8.41% 4.7% 3.07% 2.2% 1.86% 3.03% 1.79% 1.88%
2026/05/27 29.18% 12.42% 10.16% 4.29% 3.15% 2.88% 4.1% 3.97% 1.86% 1.01%
2026/05/28 38.27% 17.4% 8.01% 4.43% 2.21% 1.81% 2.62% 2.83% 1.79% 1.5%
2026/05/29 32.93% 15.06% 7.53% 5.26% 1.8% 6.93% 1.96% 4.72% 1.84% 0.38%
2026/05/30 33.79% 10.8% 6.44% 4.95% 6.19% 2.91% 3.07% 4.6% 2.51% 0.58%
2026/05/31 30.54% 15.17% 8.02% 6.63% 3.9% 3.01% 2.83% 2.78% 1.66% 1.21%
  • stubhub.com
  • seatgeek.com
  • gotickets.com
  • ticketmaster.com
  • tickets-center.com
  • getyourguide.com
  • eventticketscenter.com
  • viator.com
  • zola.com
  • gametime.co

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Stubhub.com started May strong, peaking at 48.05% on the 3rd, but ended at 30.54%. Seatgeek.com rose steadily, closing at 15.17%. Gotickets.com saw a mid-month surge, finishing at 8.02%. Ticketmaster.com climbed to 6.63% by month’s end.

Market Exposure

Competitor Count for US Hospitality Events & Conferences

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/05/01 352
2026/05/02 377
2026/05/03 353
2026/05/04 336
2026/05/05 358
2026/05/06 377
2026/05/07 374
2026/05/08 374
2026/05/09 349
2026/05/10 353
2026/05/11 372
2026/05/12 357
2026/05/13 336
2026/05/14 378
2026/05/15 374
2026/05/16 356
2026/05/17 333
2026/05/18 319
2026/05/19 308
2026/05/20 344
2026/05/21 387
2026/05/22 388
2026/05/23 378
2026/05/24 368
2026/05/25 383
2026/05/26 384
2026/05/27 418
2026/05/28 400
2026/05/29 406
2026/05/30 404
2026/05/31 385

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May began with 352 advertisers, fluctuating throughout the month. Mid-month saw a dip to 308, but a strong recovery followed, peaking at 418. The month concluded with 385 advertisers, showcasing resilience and growth.

Campaign Efficiency

Market Loss & Market Gains for US Hospitality Events & Conferences

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
seatgeek.com 4.51%
gotickets.com 3.63%
ticketmaster.com 3.01%
coachella.com 2.89%
boxofficeticketsales.com 1.32%
citypass.com -0.7%
iflyworld.com -1.07%
getyourguide.com -1.63%
scavengerhunt.com -2.66%
viator.com -5.96%

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Seatgeek.com soared with a 4.51% click share increase, while viator.com plummeted by 5.96%.

Campaign Efficiency

US Hospitality Events & Conferences Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date stubhub.com seatgeek.com gotickets.com ticketmaster.com viator.com getyourguide.com tickets-center.com eventticketscenter.com scavengerhunt.com gametime.co
2026/05/01 16.72% 12.39% 2.57% 0.11% 22.32% 2.6% 1.05% 1.77% 0.4% 2.39%
2026/05/02 18.22% 11.02% 1.86% 0.2% 27.14% 4.8% 1.58% 1.08% 1.77% 0.15%
2026/05/03 22% 13.57% 2.06% 0.14% 12.41% 7.15% 2.11% 1.47% 1.43% 0.22%
2026/05/04 15.82% 9.52% 1.74% 0.51% 21.61% 18.53% 1.02% 1.61% 1.37% 0.94%
2026/05/05 14.3% 7.72% 2.49% 0.08% 12.55% 13.03% 1.28% 2.35% 11.94% 3.53%
2026/05/06 13.54% 9.24% 1.55% 0.47% 17.29% 13.76% 1.62% 2.08% 0.46% 4.9%
2026/05/07 13.09% 9.2% 1.54% 0.44% 29.98% 6.33% 1.64% 1.86% 0.33% 3.7%
2026/05/08 14.96% 11.48% 2.06% 0.32% 20.57% 2.27% 2.15% 2.28% 0.37% 3.76%
2026/05/09 18.21% 11.96% 2.14% 0.68% 24.92% 4.49% 2.09% 2.21% 1.68% 2.85%
2026/05/10 18.42% 12.1% 2.68% 0.42% 10.35% 6.11% 3.46% 1.98% 1.38% 2.94%
2026/05/11 19.52% 14.66% 2.58% 0.34% 10.85% 9.76% 1.33% 1.94% 0.99% 4.16%
2026/05/12 15.32% 10.77% 2.61% 0.29% 9.08% 5.31% 1.71% 1.66% 12.41% 4.37%
2026/05/13 19.7% 8.18% 4.33% 0.37% 8.1% 6.45% 4.6% 3.66% 12.09% 2.56%
2026/05/14 19.11% 8.55% 4.16% 0.77% 16.29% 6.2% 3.27% 4.05% 1.88% 2.7%
2026/05/15 14.97% 11.48% 2.06% 0.32% 20.57% 2.27% 2.15% 2.28% 0.37% 3.76%
2026/05/16 21.17% 10.35% 5.09% 1.18% 6.64% 6.16% 4.95% 4.22% 10.71% 1.75%
2026/05/17 16.99% 9.05% 4.24% 1.04% 5.23% 11.73% 6.86% 4.47% 8.83% 2.78%
2026/05/18 22.61% 12.42% 6.55% 0.79% 6.77% 5.17% 5.2% 5.93% 1.23% 3.13%
2026/05/19 18.98% 13.88% 5.22% 1.27% 9.53% 7.74% 2.69% 2.81% 0.48% 5.7%
2026/05/20 20.5% 15.39% 3.7% 1.05% 7.42% 4.83% 2.06% 4.66% 1.51% 7.3%
2026/05/21 21.47% 15.15% 5.21% 0.85% 8.33% 4.88% 2.52% 3.94% 1.03% 6.96%
2026/05/22 23.48% 16.79% 9.87% 4.88% 3.91% 3.09% 3.96% 2.23% 0.66% 4.06%
2026/05/23 19.03% 14.63% 8.48% 5.87% 11.35% 8.69% 2.05% 3.36% 0.51% 3.94%
2026/05/24 17.61% 13.9% 6.72% 4.55% 10.69% 6.4% 2.53% 2.2% 6.74% 1.69%
2026/05/25 18.02% 9.98% 10.36% 4.98% 5.49% 5.03% 2.87% 3.67% 0.2% 1%
2026/05/26 21.48% 12.62% 10.44% 4.09% 4.41% 3.49% 3.53% 2.77% 0.22% 2.59%
2026/05/27 19.16% 12.51% 11.42% 3.1% 5.98% 4.71% 3.29% 4.26% 2.05% 1.41%
2026/05/28 24.74% 18.37% 9.95% 4.09% 4.7% 3.55% 2.97% 3.55% 0.33% 2.2%
2026/05/29 18.76% 13.55% 8.16% 3.98% 10.89% 9.57% 2.04% 1.95% 1.38% 0.66%
2026/05/30 19.42% 10.44% 6.96% 4.3% 10.26% 6.18% 5.97% 3.42% 3.3% 0.66%
2026/05/31 19.01% 14.42% 8.75% 5.94% 5.88% 5.34% 3.93% 3.22% 2.09% 1.44%
  • stubhub.com
  • seatgeek.com
  • gotickets.com
  • ticketmaster.com
  • viator.com
  • getyourguide.com
  • tickets-center.com
  • eventticketscenter.com
  • scavengerhunt.com
  • gametime.co

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In May 2026, StubHub’s impression share fluctuated, peaking at 24.74% on the 28th. Viator led early, reaching 29.98% on the 7th, but declined. SeatGeek and GoTickets saw moderate gains, while Ticketmaster surged late, ending at 5.94%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Hospitality Events & Conferences

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Hospitality Events & Conferences - Last month
  1. 1
    Boston Red Sox 2026 Tickets | Red Sox Fenway Park Tickets https://www.gotickets.com

    Buy 2026 Boston Red Sox Tickets. All Games Available - Order Now.

  2. 2
    View Seats & Buy Tickets https://www.seatgeek.com

    The Best Deals are on SeatGeek — Find Tickets to Your Favorite Events with Great Deals on SeatGeek. Be There Live. Use Deal Score...

  3. 3
    StubHub™ Buy & Sell Tickets https://www.stubhub.com

    Access to the Best Selection — Buy & Sell your tickets at StubHub with FanProtect™ guarantee and enjoy. At StubHub tickets are never sold out. Get tickets at StubHub now. Price Alerts.

  4. 4
    Boston Red Sox https://www.tickets-center.com/

    2026 Boston Red Sox Tickets — 2026 Boston Red Sox Tickets & Schedule. Order Resale Sports Tickets Online.

  5. 5
    Venues for Every Budget http://www.zola.com › wedding › vendors

    Find the Perfect Wedding Venue — Discover your perfect wedding venue. Transparent pricing and options for every budget. All of the best vendors, all on one platform. The easiest way to build your dream team.

Copyright © Adthena. All rights reserved.

In the competitive world of ticket sales, GoTickets, SeatGeek, StubHub, and Tickets-Center dominate with enticing offers for Boston Red Sox 2026 games. Their ads emphasize availability, deals, and guarantees. Meanwhile, Zola captures the wedding market with budget-friendly venue options, showcasing diverse vendor choices.

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