US Hospitality Events & Conferences - PPC Market Share Analysis April 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Events & Conferences category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Events & Conferences – US

Google AI Overview visibility for Hospitality Events & Conferences US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 17.0850097339
82.9149902661
17%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 46
54
46%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 14%
Transactional 8%
Navigational 0%
Seasonal 0%
Local 18%
Problem Solving 1%

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Market Exposure

Share of Clicks for top 10 US Hospitality Events & Conferences brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
stubhub.com 40.24
viator.com 13.97
getyourguide.com 8.77
eventbrite.com 3.76
seatgeek.com 3.16
theknot.com 1.99
zola.com 1.8
kennedy-center.org 1.79
scavengerhunt.com 1.75
klook.com 1.31
others 21.46
  • stubhub.com - 40.24%
  • viator.com - 13.97%
  • getyourguide.com - 8.77%
  • eventbrite.com - 3.76%
  • seatgeek.com - 3.16%
  • theknot.com - 1.99%
  • zola.com - 1.8%
  • kennedy-center.org - 1.79%
  • scavengerhunt.com - 1.75%
  • klook.com - 1.31%
  • others - 21.46%

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In the PPC landscape, StubHub dominates with 40.24% click share, followed by Viator at 13.97%. Others collectively hold 21.46%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 US Hospitality Events & Conferences brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date stubhub.com viator.com getyourguide.com seatgeek.com hellotickets.com zola.com tickets-center.com gotickets.com eventticketscenter.com theknot.com
2026/04/01 45.92% 8.69% 4.9% 5.88% 2.06% 3.38% 1.78% 1.99% 1.62% 1.65%
2026/04/02 45.65% 4.78% 3.61% 5.9% 1.21% 5.05% 0.55% 2.31% 1.26% 4.56%
2026/04/03 40.56% 8.66% 11.13% 4.65% 0.21% 3.21% 0.85% 2.01% 0.9% 3.87%
2026/04/04 44.86% 6.42% 8.29% 5.4% 4.31% 3.66% 1.15% 2.78% 1.68% 3.23%
2026/04/05 42.56% 6.47% 9.9% 4.14% 1.49% 3.45% 1.25% 1.72% 0.95% 4.76%
2026/04/06 44.92% 10.74% 8.11% 5.05% 2.19% 4.31% 0.72% 1.56% 1.99% 3.51%
2026/04/07 40.96% 7.43% 10.56% 5.91% 3.14% 4.18% 1.13% 1.63% 1.31% 3.5%
2026/04/08 42.17% 8.09% 11.19% 5.19% 1.91% 2.87% 0.92% 1.36% 1.39% 2.06%
2026/04/09 35.86% 9.48% 16.33% 4.46% 0.95% 2.02% 0.97% 1.51% 1.21% 1.59%
2026/04/10 43.09% 6.77% 10.45% 6.12% 3.12% 2.91% 1% 1.71% 1.88% 3.3%
2026/04/11 41.91% 8.86% 15.71% 5.27% 1.49% 2.37% 1.17% 1.18% 1.26% 1.48%
2026/04/12 44.73% 9.68% 4.28% 7.96% 1.71% 2.09% 1.02% 1.85% 1.26% 2.67%
2026/04/13 43.02% 8.73% 9.39% 5.79% 1.56% 1.74% 1.19% 0.89% 0.79% 2.16%
2026/04/14 54.01% 8.47% 2.74% 7.09% 0.22% 2.83% 1.37% 1.37% 0.66% 2.13%
2026/04/15 47.52% 4.78% 2.11% 6.68% 2.44% 3.86% 1.01% 1.76% 2.56% 3.18%
2026/04/16 52.16% 6.5% 6.12% 6.06% 0.34% 4.37% 0.56% 1.59% 1.93% 1.91%
2026/04/17 51.48% 11.79% 2.17% 6.15% 0.3% 2.9% 1.1% 1.58% 1.74% 1.58%
2026/04/18 48.15% 7.38% 10.54% 4.62% 0.41% 2.96% 1.29% 2.6% 2.01% 2.38%
2026/04/19 48.82% 5.68% 3.38% 6.14% 2.12% 4.85% 1.54% 2.17% 1.82% 2.79%
2026/04/20 49.69% 8.89% 11.45% 4.46% 1.09% 2.73% 1.36% 1.33% 1.54% 1.95%
2026/04/21 41.93% 16.4% 8.92% 5.4% 2.1% 2.33% 2.1% 1.5% 1.11% 1.93%
2026/04/22 49.01% 6.49% 4.78% 5.6% 2.11% 3.56% 2.05% 2.51% 1.38% 2.36%
2026/04/23 42.96% 9.83% 10.83% 5.94% 0.54% 2.36% 1.75% 2.38% 1.29% 0.75%
2026/04/24 50.42% 8.58% 0.95% 5.36% 2.75% 1.31% 2.53% 1.7% 1.59% 1.5%
2026/04/25 50.45% 9.76% 2.08% 7.1% 1.1% 2.4% 2.03% 2.69% 0.79% 1.26%
2026/04/26 55.13% 5.86% 3.49% 5.39% 1.74% 2.16% 1.63% 3.14% 1.47% 0.83%
2026/04/27 46.94% 8.28% 11.95% 5.67% 0.66% 2.75% 1.88% 1.73% 0.81% 1.17%
2026/04/28 53.04% 7.11% 9.46% 4.13% 1.67% 3.01% 1.73% 1.52% 0.76% 0.76%
2026/04/29 48.07% 7.41% 10.21% 4.35% 1.85% 2.26% 1.33% 1.39% 1.5% 1.28%
2026/04/30 46.32% 13.42% 4.72% 4.22% 2.7% 2.21% 1.43% 1.37% 1.32% 0.76%
  • stubhub.com
  • viator.com
  • getyourguide.com
  • seatgeek.com
  • hellotickets.com
  • zola.com
  • tickets-center.com
  • gotickets.com
  • eventticketscenter.com
  • theknot.com

Copyright © Adthena. All rights reserved.

April saw StubHub’s PPC spend share fluctuate, peaking mid-month at 54.01%. Viator’s share spiked on April 21st to 16.40%. GetYourGuide experienced a notable dip on April 24th, reaching 0.95%. The month concluded with varied trends across advertisers.

Market Exposure

Competitor Count for US Hospitality Events & Conferences

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/04/01 326
2026/04/02 352
2026/04/03 363
2026/04/04 359
2026/04/05 332
2026/04/06 361
2026/04/07 337
2026/04/08 355
2026/04/09 352
2026/04/10 352
2026/04/11 359
2026/04/12 328
2026/04/13 347
2026/04/14 357
2026/04/15 381
2026/04/16 331
2026/04/17 330
2026/04/18 371
2026/04/19 352
2026/04/20 311
2026/04/21 321
2026/04/22 357
2026/04/23 382
2026/04/24 366
2026/04/25 387
2026/04/26 352
2026/04/27 349
2026/04/28 320
2026/04/29 356
2026/04/30 336

Copyright © Adthena. All rights reserved.

April saw a dynamic shift in advertisers, starting at 326 and peaking at 387. The month concluded with a slight dip to 336, reflecting a fluctuating yet vibrant advertising landscape.

Campaign Efficiency

Market Loss & Market Gains for US Hospitality Events & Conferences

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
stubhub.com 3.52%
eventbrite.com 2.33%
viator.com 1.55%
tickets-center.com 0.43%
kennedy-center.org 0.4%
klook.com -0.49%
scavengerhunt.com -0.94%
theknot.com -1.2%
gocity.com -1.73%
getyourguide.com -2.58%

Copyright © Adthena. All rights reserved.

StubHub surged with a 3.52% click share increase, while GetYourGuide faced a 2.58% decline. Eventbrite and Viator also saw positive growth, contrasting with declines for GoCity and TheKnot.

Campaign Efficiency

US Hospitality Events & Conferences Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date viator.com stubhub.com seatgeek.com getyourguide.com hellotickets.com zola.com eventticketscenter.com gotickets.com theknot.com scavengerhunt.com
2026/04/01 14.97% 16.37% 11.91% 11.79% 2.58% 3.28% 2.54% 2.46% 1.02% 1.35%
2026/04/02 10.27% 16.42% 12.52% 8.74% 1.67% 5.37% 2.08% 2.7% 3.56% 2.53%
2026/04/03 18.67% 13.46% 9.23% 15.06% 0.62% 2.63% 1.12% 2.03% 3.14% 0.46%
2026/04/04 13.28% 18.34% 12.19% 12.82% 3.87% 3.68% 2.38% 3.43% 2.66% 1.01%
2026/04/05 14.56% 14.77% 8.93% 13.33% 2.3% 3.07% 1.06% 2.18% 3.73% 2.82%
2026/04/06 25.37% 14.62% 10.33% 10.62% 1.38% 4.15% 2.41% 1.71% 2.65% 0.78%
2026/04/07 16.66% 13.36% 12.23% 13.75% 3.34% 4.31% 1.41% 2.26% 2.84% 4.45%
2026/04/08 17.31% 14.14% 10.03% 15.27% 2.19% 2.74% 1.5% 1.71% 1.59% 8.05%
2026/04/09 19.03% 11.83% 7.54% 16.79% 1.26% 1.85% 1.31% 1.91% 1.03% 0.95%
2026/04/10 14.97% 15.91% 11.87% 13.03% 4.05% 2.79% 2.84% 2.44% 2.21% 2.4%
2026/04/11 18.58% 13.4% 9.12% 16.19% 1.5% 2.07% 1.23% 1.27% 1.08% 6.11%
2026/04/12 18.65% 15.32% 14.47% 7.19% 1.83% 1.95% 1.72% 1.84% 2.08% 10.31%
2026/04/13 17.79% 16.03% 12.09% 11.95% 1.46% 1.83% 1.42% 1.13% 1.95% 3.2%
2026/04/14 19.55% 20.76% 15.35% 5.29% 0.42% 3.19% 1.06% 1.75% 2.14% 1.43%
2026/04/15 10.06% 19.46% 14.31% 5.29% 2.53% 4.45% 3.06% 2.1% 2.9% 1.68%
2026/04/16 16.8% 19.83% 13.25% 8.37% 0.66% 5.12% 2.21% 2.72% 1.78% 1.39%
2026/04/17 26.43% 17.92% 11.82% 4.17% 0.62% 2.59% 1.8% 1.94% 1.01% 2.98%
2026/04/18 16.78% 17.9% 9.33% 14.24% 0.74% 3.18% 2.49% 3.79% 2.04% 0.49%
2026/04/19 11.87% 18.22% 13.48% 8.29% 3.95% 5.29% 1.83% 2.59% 2.53% 0.21%
2026/04/20 20.6% 17.16% 9.62% 16.63% 2.81% 2.86% 1.32% 1.6% 1.53% 1.11%
2026/04/21 37.11% 12.11% 9.25% 10.14% 1.71% 1.97% 1.18% 1.41% 1.4% 0.22%
2026/04/22 13.7% 18.08% 11.82% 10.66% 1.98% 3.59% 2.18% 3.6% 1.99% 0.32%
2026/04/23 19.6% 13.74% 10.3% 13.41% 0.95% 2.15% 1.29% 2.99% 0.45% 7.2%
2026/04/24 18.8% 18.67% 10.3% 2.16% 3.26% 1.33% 1.76% 1.95% 1.26% 0.36%
2026/04/25 21.32% 19.33% 14.39% 4.09% 1.27% 2.47% 1.25% 3.66% 1.03% 1.1%
2026/04/26 11.1% 23.29% 11.87% 6.54% 2.5% 2.64% 2.36% 4.95% 0.62% 1.13%
2026/04/27 18.45% 17.75% 12.51% 15.43% 1.79% 2.68% 1.81% 2.29% 1.03% 1.15%
2026/04/28 13.97% 19.9% 9.14% 13.71% 3.68% 3.44% 1.71% 1.88% 0.62% 10.27%
2026/04/29 16.89% 18.47% 9.49% 12.93% 2.46% 2.15% 2.05% 1.76% 1.2% 0.47%
2026/04/30 30.93% 15.53% 8.47% 6.52% 2.63% 2.04% 1.49% 1.4% 0.46% 0.34%
  • viator.com
  • stubhub.com
  • seatgeek.com
  • getyourguide.com
  • hellotickets.com
  • zola.com
  • eventticketscenter.com
  • gotickets.com
  • theknot.com
  • scavengerhunt.com

Copyright © Adthena. All rights reserved.

In April 2026, Viator.com led with fluctuating impressions, peaking at 37.11% on April 21. Stubhub.com maintained steady visibility, while Seatgeek.com saw a decline. Getyourguide.com experienced volatility, and Hellotickets.com remained low. The month concluded with Viator.com dominating.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Hospitality Events & Conferences

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Hospitality Events & Conferences - Last month
  1. 1
    Last Minute Tickets https://www.gametime.co

    Buy Last Minute Tickets & Save — Lowest Price Guarantee, Event And Cancellation Protection With Gametime. With Gametime, Get...

  2. 2
    View Seats & Buy Tickets https://www.seatgeek.com

    The Best Deals are on SeatGeek — Find Tickets to Your Favorite Events with Great Deals on SeatGeek. Join Millions of Fans and Get...

  3. 3
    StubHub™ Buy & Sell Tickets https://www.stubhub.com

    Pay Later with Klarna, PayPal — Buy & Sell your tickets at StubHub with FanProtect™ guarantee and enjoy. At StubHub tickets are never sold out. Get tickets at StubHub now. Price Alerts.

  4. 4
    Cheap Baseball Tickets https://www.tickpick.com

    We Guarantee The Best Prices — The Only Major No Fee Ticket Marketplace. Instant Tickets To Your Phone. Buy Today! 10...

  5. 5
    Must-Do in Oahu - 2026 - Top 10 Things to Do https://www.viator.com › things-to-do › oahu

    Explore Oahu, Skip the Lines and Dive into the Adventure with our Exclusive Tours. Best Things to Do in 2026 in Oahu.

Copyright © Adthena. All rights reserved.

In the competitive world of event ticketing, Gametime, SeatGeek, StubHub, TickPick, and Viator captivate audiences with unique propositions. Gametime emphasizes last-minute savings, SeatGeek highlights great deals, StubHub offers flexible payment options, TickPick guarantees no fees, and Viator showcases exclusive Oahu adventures.

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