US Hospitality Events & Conferences - PPC Market Share Analysis August 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Events & Conferences category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Events & Conferences – US

Google AI Overview visibility for Hospitality Events & Conferences US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 45.341280227
54.658719773
45%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 38
62
38%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 9%
Transactional 10%
Navigational 2%
Seasonal 1%
Local 17%
Problem Solving 0%

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Market Exposure

Share of Clicks for top 10 US Hospitality Events & Conferences brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
stubhub.com 39.64
getyourguide.com 17.15
viator.com 10.46
seatgeek.com 4.48
hellotickets.com 2.26
eventbrite.com 2
gotickets.com 1.21
ticketmaster.com 1.13
citypass.com 1.11
scavengerhunt.com 1.04
others 19.52
  • stubhub.com - 39.64%
  • getyourguide.com - 17.15%
  • viator.com - 10.46%
  • seatgeek.com - 4.48%
  • hellotickets.com - 2.26%
  • eventbrite.com - 2%
  • gotickets.com - 1.21%
  • ticketmaster.com - 1.13%
  • citypass.com - 1.11%
  • scavengerhunt.com - 1.04%
  • others - 19.52%

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In the competitive landscape of Google PPC, StubHub dominates with a 39.64% click share. Meanwhile, ‘others’ collectively hold 19.52%, showcasing diverse competition. GetYourGuide and Viator follow, capturing 17.15% and 10.46%, respectively.

Market Exposure

Share of Spend for the top 10 US Hospitality Events & Conferences brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date stubhub.com seatgeek.com tickpick.com gametime.co viator.com getyourguide.com hellotickets.com boxofficeticketsales.com gotickets.com ticketmaster.com
2026/08/01 33.85% 5.48% 0.82% 0.42% 10.53% 13.2% 1.45% 2.05% 2.4% 7.28%
2026/08/02 39.49% 5.77% 1.26% 0.66% 6.56% 12.06% 4.98% 2% 3.32% 3.56%
2026/08/03 26.14% 14.85% 0.4% 0.7% 6.06% 8.56% 2.4% 4.02% 3.63% 4.84%
2026/08/04 31.05% 8.99% 0.73% 0.97% 7.21% 13.48% 1.06% 1.93% 3.81% 3.39%
2026/08/05 34.09% 8.86% 2.09% 1.44% 6.46% 15.06% 2.61% 1.33% 1.62% 1.77%
2026/08/06 36.29% 10.68% 3.48% 1.57% 7.09% 15.61% 1.09% 1.28% 2.61% 2.15%
2026/08/07 44.85% 8.32% 0.15% 2.29% 6.96% 7.89% 2.11% 2.37% 2.25% 4.88%
2026/08/08 42.48% 9.62% 1.74% 2.11% 5.97% 16.23% 1.41% 1.69% 2.02% 3.15%
2026/08/09 38.09% 10.23% 0.19% 0.48% 2.94% 7.19% 1.3% 1.92% 1.95% 7.2%
2026/08/10 34.44% 13.97% 0.67% 1.52% 10.26% 13.73% 0.7% 1.16% 1.77% 3.24%
2026/08/11 32.43% 6.36% 0.37% 1.63% 8.13% 15.94% 3.22% 1.57% 3.84% 2.99%
2026/08/12 40.26% 6.84% 0.31% 1.11% 8.67% 17.15% 2.46% 0.89% 1.92% 2.69%
2026/08/13 35.33% 8.63% 0.07% 1.32% 6.34% 16.95% 2.63% 0.31% 1.01% 1.35%
2026/08/14 47.09% 3.66% 2.4% 1.52% 1.96% 10.09% 3.85% 1.15% 2.75% 0.41%
2026/08/15 34.88% 10.82% 2.01% 1.37% 6.63% 17.55% 2.52% 0.82% 1.45% 1.14%
2026/08/16 38.37% 9.29% 2.49% 1.46% 2.04% 16.79% 2.32% 1.2% 1.28% 3.49%
2026/08/17 39.25% 10.73% 3.58% 1.3% 5.25% 15.76% 1.89% 0.72% 1.06% 3.72%
2026/08/18 38.15% 15.68% 2.3% 1.55% 4.35% 12.53% 1.26% 0.54% 2.02% 7.75%
2026/08/19 40.37% 11.36% 0.85% 1.82% 5.5% 15.43% 2.08% 0.28% 1.8% 0.21%
2026/08/20 44.99% 7.59% 5.06% 0.18% 5.68% 6.52% 3.39% 0.88% 2.56% 2.99%
2026/08/21 38.12% 8.96% 0.27% 0.19% 9.37% 14.06% 5.76% 1.8% 1.58% 2.46%
2026/08/22 39.53% 12.25% 2.25% 2.63% 5.83% 7.06% 6.05% 1.71% 1.86% 0.62%
2026/08/23 43.67% 9.94% 1.65% 1.99% 3.63% 10.11% 3.31% 0.37% 3.15% 2.5%
2026/08/24 47.09% 13.65% 3.01% 1.47% 1.44% 9.49% 2.14% 0.42% 1.35% 0.21%
2026/08/25 41.71% 10.17% 2.13% 1.91% 7% 14.53% 4.56% 1.25% 1.14% 0.96%
2026/08/26 42.92% 11.64% 3.24% 1.61% 2.2% 3.59% 5.4% 0.32% 1.9% 3.03%
2026/08/27 53.67% 10.05% 1.69% 1.69% 6.27% 4.68% 0.97% 1.02% 1.27% 2.55%
2026/08/28 42.43% 15.5% 0.3% 2.35% 3.53% 4.15% 5.42% 1.13% 2.33% 3.57%
2026/08/29 41.85% 10.32% 0.45% 2.96% 5.98% 3.41% 3.06% 0.1% 2.22% 0.61%
2026/08/30 37.53% 9.34% 1.45% 1.14% 5.88% 12.7% 3.22% 0.01% 1.02% 0.64%
2026/08/31 44.95% 15.5% 6.02% 3.85% 2.81% 2.81% 2.66% 2.22% 0.7% 0.21%
  • stubhub.com
  • seatgeek.com
  • tickpick.com
  • gametime.co
  • viator.com
  • getyourguide.com
  • hellotickets.com
  • boxofficeticketsales.com
  • gotickets.com
  • ticketmaster.com

Copyright © Adthena. All rights reserved.

In August 2026, StubHub dominated PPC spend, peaking at 53.67% on the 27th. SeatGeek and GetYourGuide showed notable fluctuations, while Ticketmaster’s presence waned. The month concluded with StubHub leading.

Market Exposure

Competitor Count for US Hospitality Events & Conferences

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/08/01 325
2026/08/02 341
2026/08/03 326
2026/08/04 414
2026/08/05 375
2026/08/06 328
2026/08/07 318
2026/08/08 280
2026/08/09 298
2026/08/10 317
2026/08/11 294
2026/08/12 289
2026/08/13 270
2026/08/14 326
2026/08/15 293
2026/08/16 272
2026/08/17 256
2026/08/18 251
2026/08/19 248
2026/08/20 273
2026/08/21 274
2026/08/22 256
2026/08/23 260
2026/08/24 261
2026/08/25 243
2026/08/26 255
2026/08/27 286
2026/08/28 299
2026/08/29 274
2026/08/30 287
2026/08/31 271

Copyright © Adthena. All rights reserved.

August began with 325 advertisers, peaking at 414 on the 4th. A decline followed, ending the month at 271.

Campaign Efficiency

Market Loss & Market Gains for US Hospitality Events & Conferences

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
stubhub.com 7.43%
scavengerhunt.com 1.39%
hellotickets.com 1.37%
seatgeek.com 0.98%
eventticketscenter.com 0.48%
klook.com -0.4%
eventbrite.com -0.47%
citypass.com -1.68%
viator.com -1.84%
getyourguide.com -7.41%

Copyright © Adthena. All rights reserved.

In the past month, stubhub.com surged with a 7.43% click share increase, while getyourguide.com faced a 7.41% decline. Scavengerhunt.com and hellotickets.com also saw positive growth, contrasting with viator.com and citypass.com.

Campaign Efficiency

US Hospitality Events & Conferences Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date stubhub.com seatgeek.com tickpick.com getyourguide.com gametime.co viator.com hellotickets.com eventticketscenter.com gotickets.com scavengerhunt.com
2026/08/01 15.76% 4.75% 0.62% 25.3% 0.69% 19.87% 2.15% 0.95% 2.47% 0.82%
2026/08/02 19.9% 8.66% 0.93% 21.27% 1.36% 12.67% 6.79% 1.27% 3.21% 0.02%
2026/08/03 14.44% 15.16% 0.44% 16.4% 1.3% 13.6% 3.57% 1.59% 4.37% 0.01%
2026/08/04 16.36% 8.28% 0.76% 23.21% 1.98% 14.2% 1.32% 0.95% 3.21% 3.57%
2026/08/05 16.76% 9.65% 1.4% 24.88% 3.07% 12.87% 2.96% 1.38% 1.66% 0.16%
2026/08/06 18.49% 10.63% 2.3% 25.52% 3.4% 14.33% 1.38% 1.01% 2.81% 0.2%
2026/08/07 22.94% 10.89% 0.15% 17.12% 3.3% 15.18% 3.03% 1.03% 2.27% 0.66%
2026/08/08 20.56% 12% 1.09% 27.24% 4.64% 11.81% 1.76% 0.85% 2.23% 0.22%
2026/08/09 20.29% 9.01% 0.23% 20.32% 0.6% 5.04% 2.41% 0.6% 2.33% 0%
2026/08/10 16.14% 10.25% 0.65% 24.94% 2.84% 20.91% 1.06% 0.64% 1.81% 0.05%
2026/08/11 13.69% 7.9% 0.24% 24.81% 3.14% 14.38% 4.15% 1.02% 2.86% 0.42%
2026/08/12 16.22% 8.03% 0.23% 29.97% 1.78% 18.78% 2.81% 0.94% 1.62% 0.1%
2026/08/13 13.67% 10.28% 0.06% 25.24% 2.43% 11.88% 2.9% 0.62% 0.89% 0.08%
2026/08/14 23.67% 10.64% 1.69% 18.97% 2.85% 3.97% 5.48% 1.13% 2.91% 0.05%
2026/08/15 15.99% 9.73% 1.24% 29.02% 2.54% 12.45% 2.42% 1.17% 1.74% 0.17%
2026/08/16 19.26% 11.92% 1.69% 31.48% 2.99% 3.91% 3.08% 0.73% 1.52% 0.3%
2026/08/17 17.49% 9.09% 2.58% 31.92% 2.4% 11.21% 2.76% 0.89% 1.19% 0%
2026/08/18 21.1% 13.46% 1.65% 24.77% 2.99% 11.06% 2.22% 1.59% 2.34% 0%
2026/08/19 17.63% 10.73% 0.89% 27.7% 3.71% 11.01% 2.3% 1.62% 2.02% 0.02%
2026/08/20 23.11% 9.68% 3.92% 15.05% 0.24% 14.61% 5.18% 0.87% 3.3% 1.66%
2026/08/21 16.64% 7.93% 0.22% 26.85% 0.2% 20.13% 7.26% 1.16% 1.66% 0.15%
2026/08/22 19.23% 15.03% 1.53% 14.62% 5.45% 11.87% 7.08% 0.95% 1.77% 0.15%
2026/08/23 24.24% 14.79% 1.55% 18.19% 4.62% 6.59% 4.32% 1.79% 3.23% 0.45%
2026/08/24 25.52% 18.2% 2.58% 19.38% 3.49% 2.47% 3.36% 1.33% 1.54% 0.04%
2026/08/25 20.11% 12.81% 1.49% 23.67% 3.88% 15.57% 5.06% 0.73% 1.27% 0%
2026/08/26 25.55% 15.59% 2.69% 7.32% 4.29% 4.35% 6.78% 1.61% 1.98% 0.01%
2026/08/27 32.47% 13.37% 1.26% 9.37% 4.28% 15.47% 1.81% 1.45% 1.55% 0%
2026/08/28 25.09% 18.41% 0.38% 6.6% 6.19% 5.19% 8.87% 1.59% 2.4% 0.8%
2026/08/29 20.33% 12.67% 0.4% 5.28% 5.63% 10.86% 6.96% 1.11% 1.54% 13.11%
2026/08/30 20.17% 10.41% 0.99% 20% 1.91% 11.3% 3.67% 4.5% 0.81% 8.09%
2026/08/31 31.45% 16.56% 5.92% 4.91% 4.73% 4.7% 4.48% 1.15% 0.92% 0.56%
  • stubhub.com
  • seatgeek.com
  • tickpick.com
  • getyourguide.com
  • gametime.co
  • viator.com
  • hellotickets.com
  • eventticketscenter.com
  • gotickets.com
  • scavengerhunt.com

Copyright © Adthena. All rights reserved.

In August 2026, StubHub’s impression share fluctuated, peaking at 32.47% on the 27th. SeatGeek saw a steady rise, ending at 16.56%. GetYourGuide led early but dropped to 4.91% by month’s end.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Hospitality Events & Conferences

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Hospitality Events & Conferences - Last month
  1. 1
    Fenway Park - Box Office Ticket Sales https://www.boxofficeticketsales.com

    Don’t Miss Your Chance—Tickets Are Going Fast. Buy Now Before They’re Gone. Live Shows You’ll Remember Forever. Tickets Backed by Millions of Satisfied Fans. BBB Accredited. 125,000+ Events. Trusted Since 2012. Last Minute Tickets.

  2. 2
    Last Minute Tickets - Cheapest Tickets Guaranteed https://www.gametime.co

    Get To The Show Stress-Free—Gametime Has Deals On Tickets Up To The Last Second. With Gametime, Get Up To 50% Off On Last Minute Sports, Concert...

  3. 3
    View Seats & Buy Tickets https://www.seatgeek.com

    The Best Deals are on SeatGeek — Tickets On Sale Now and Selling Fast. Find The Best Deals on SeatGeek. Find Tickets to Your...

  4. 4
    StubHub™ Buy & Sell Tickets https://www.stubhub.com

    Access to the Best Selection — Buy & Sell your tickets at StubHub with FanProtect™ guarantee and enjoy. At StubHub tickets are never sold out. Get tickets at StubHub now. Price Alerts.

  5. 5
    Red Sox Games Tickets | No Service Fees. Period https://www.tickpick.com

    TickPick is The Original No Fee Ticket Marketplace. Verified Tickets, BuyerTrust...

Copyright © Adthena. All rights reserved.

In the competitive world of ticket sales, five advertisers stand out with unique propositions. Box Office Ticket Sales emphasizes trust and experience, boasting millions of satisfied fans since 2012. Gametime offers stress-free, last-minute deals with discounts up to 50%. SeatGeek highlights fast-selling, best deals, while StubHub ensures ticket availability with a FanProtect™ guarantee. TickPick differentiates with a no-service-fee promise, ensuring transparent pricing.

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