Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Events & Conferences category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.
See how often AIOs appear and how search intent is distributed across buying signals.
How often a Google AI overview appears on search terms relevant to this category.
| Frequency | Percentage |
|---|---|
| Frequency | 5.38761175875 |
| 94.6123882413 |
A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.
| Frequency | Percentage |
|---|---|
| Frequency | 42 |
| 58 |
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Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| stubhub.com | 38.06 |
| viator.com | 12.92 |
| getyourguide.com | 10.08 |
| klook.com | 2.99 |
| eventbrite.com | 2.58 |
| seatgeek.com | 2.3 |
| scavengerhunt.com | 1.76 |
| gotickets.com | 1.75 |
| zola.com | 1.75 |
| eventticketscenter.com | 1.61 |
| others | 24.2 |
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StubHub dominates with 38.06% click share, followed by Viator at 12.92%. Others collectively hold 24.20%, showcasing diverse competition.
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | stubhub.com | seatgeek.com | viator.com | hellotickets.com | getyourguide.com | zola.com | gotickets.com | tickets-center.com | klook.com | theknot.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/03/01 | 36.18% | 4.48% | 9.24% | 0.93% | 9.52% | 1.28% | 5.24% | 4.54% | 1.23% | 0.7% |
| 2026/03/02 | 37.26% | 4.97% | 6.32% | 1.56% | 4.06% | 1.52% | 4.06% | 5.12% | 2.1% | 1.26% |
| 2026/03/03 | 39.64% | 4.02% | 6.82% | 0.8% | 4.41% | 2.45% | 5.52% | 2.92% | 1.56% | 1.27% |
| 2026/03/04 | 38.74% | 0.84% | 9.8% | 2.54% | 12.33% | 3.96% | 2.38% | 1.18% | 2.52% | 3.61% |
| 2026/03/05 | 41.39% | 2.95% | 12.03% | 1.05% | 3.82% | 3.35% | 2.71% | 2.02% | 3.43% | 3.4% |
| 2026/03/06 | 40.9% | 3.19% | 10.55% | 2.85% | 3.81% | 4.25% | 2.17% | 1.96% | 1.36% | 2.17% |
| 2026/03/07 | 41.99% | 2.09% | 7.49% | 3.03% | 11.66% | 3.25% | 3.02% | 0.86% | 3.12% | 3.45% |
| 2026/03/08 | 35.34% | 3.77% | 9.47% | 1.74% | 14.12% | 4.12% | 3.07% | 1.37% | 2.07% | 2.63% |
| 2026/03/09 | 38.83% | 4.32% | 6.42% | 3.69% | 10.41% | 3.21% | 1.93% | 2.02% | 2.69% | 1.95% |
| 2026/03/10 | 44.79% | 1.22% | 9.75% | 3.17% | 6.36% | 4.46% | 1.74% | 1.59% | 3.31% | 3.63% |
| 2026/03/11 | 46.92% | 1.11% | 5.36% | 4.73% | 3.04% | 2.89% | 3.44% | 1.73% | 1.92% | 1.78% |
| 2026/03/12 | 40.53% | 0.54% | 8.36% | 4.42% | 14.03% | 1.94% | 1.61% | 1.27% | 4.45% | 1.72% |
| 2026/03/13 | 51.06% | 0.43% | 6.55% | 3.78% | 3.64% | 2.52% | 3.72% | 1.75% | 0.67% | 2.18% |
| 2026/03/14 | 39.99% | 0.62% | 16.51% | 1.29% | 11.66% | 1.92% | 1.87% | 1.65% | 1% | 1.52% |
| 2026/03/15 | 56.69% | 0.57% | 5.79% | 0.18% | 5.29% | 4.2% | 1.93% | 2.17% | 0.73% | 3.21% |
| 2026/03/16 | 45.47% | 1.14% | 7.68% | 1.4% | 12.67% | 2.57% | 2.34% | 1.8% | 4.28% | 2.09% |
| 2026/03/17 | 43.44% | 4.8% | 7.34% | 1.87% | 13.17% | 2.07% | 1.74% | 1.83% | 1.24% | 1.6% |
| 2026/03/18 | 41.04% | 4.23% | 8.8% | 1.63% | 17.48% | 1.58% | 1.64% | 1.15% | 3.27% | 1.27% |
| 2026/03/19 | 39.21% | 4.92% | 6.89% | 1.91% | 11.84% | 2.94% | 1.56% | 1.48% | 3.04% | 1.12% |
| 2026/03/20 | 45.63% | 6.78% | 8.74% | 0.34% | 12.94% | 1.7% | 2.79% | 1.03% | 0.57% | 0.57% |
| 2026/03/21 | 40.51% | 5.52% | 11.3% | 0.35% | 15.11% | 2.79% | 1.86% | 2.57% | 0.77% | 0.57% |
| 2026/03/22 | 37.23% | 3.28% | 9.64% | 2.06% | 19.63% | 2.72% | 2.52% | 1.92% | 1.76% | 0.98% |
| 2026/03/23 | 40.51% | 4.33% | 8.58% | 2.19% | 15.02% | 2% | 1.72% | 1.67% | 2.4% | 0.53% |
| 2026/03/24 | 47.79% | 4.64% | 12.32% | 1.71% | 5.98% | 2.51% | 2.83% | 1.63% | 0.77% | 1.53% |
| 2026/03/25 | 45.6% | 5.25% | 8.17% | 1.88% | 10.98% | 2.1% | 2.28% | 1.34% | 1.05% | 0.69% |
| 2026/03/26 | 39.68% | 6.78% | 8.99% | 1.74% | 14.71% | 1.62% | 1.54% | 1.58% | 4.15% | 0.85% |
| 2026/03/27 | 41.7% | 4.7% | 10.13% | 1.51% | 14.11% | 1.32% | 1.98% | 3.1% | 1.1% | 0.05% |
| 2026/03/28 | 57.16% | 5.02% | 3.84% | 1.47% | 3.6% | 2.25% | 2.06% | 2.25% | 1.85% | 0.73% |
| 2026/03/29 | 46.81% | 4.95% | 7.38% | 1.09% | 11.94% | 3.69% | 2.91% | 1.6% | 0.85% | 1.24% |
| 2026/03/30 | 48.93% | 5.11% | 6.73% | 2.81% | 4.31% | 2.96% | 2.17% | 2.08% | 0.48% | 0.19% |
| 2026/03/31 | 52.37% | 8.16% | 5.49% | 3.53% | 3.4% | 2.48% | 1.91% | 1.88% | 1.17% | 0.12% |
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In March 2026, StubHub dominated PPC spend, peaking at 56.69% on March 15. SeatGeek and Viator showed fluctuating trends, while GetYourGuide surged to 19.63% on March 22. The month concluded with StubHub leading at 52.37%.
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/03/01 | 670 |
| 2026/03/02 | 662 |
| 2026/03/03 | 652 |
| 2026/03/04 | 577 |
| 2026/03/05 | 539 |
| 2026/03/06 | 543 |
| 2026/03/07 | 526 |
| 2026/03/08 | 483 |
| 2026/03/09 | 488 |
| 2026/03/10 | 418 |
| 2026/03/11 | 355 |
| 2026/03/12 | 342 |
| 2026/03/13 | 352 |
| 2026/03/14 | 398 |
| 2026/03/15 | 356 |
| 2026/03/16 | 353 |
| 2026/03/17 | 362 |
| 2026/03/18 | 372 |
| 2026/03/19 | 374 |
| 2026/03/20 | 343 |
| 2026/03/21 | 333 |
| 2026/03/22 | 327 |
| 2026/03/23 | 327 |
| 2026/03/24 | 264 |
| 2026/03/25 | 306 |
| 2026/03/26 | 289 |
| 2026/03/27 | 302 |
| 2026/03/28 | 304 |
| 2026/03/29 | 308 |
| 2026/03/30 | 315 |
| 2026/03/31 | 288 |
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March began with 670 advertisers, gradually declining to 288 by month’s end. The most significant drop occurred mid-month, stabilizing slightly before closing.
Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.
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In the past month, getyourguide.com surged by 1.85%, while theknot.com fell by 1.26%. Eventbrite.com and stubhub.com also saw positive gains, contrasting with declines for klook.com and viator.com.
Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.
| Date | stubhub.com | seatgeek.com | viator.com | getyourguide.com | hellotickets.com | klook.com | gotickets.com | zola.com | tickets-center.com | scavengerhunt.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/03/01 | 17.4% | 5.8% | 18.15% | 13.8% | 0.55% | 2.73% | 4.78% | 1.17% | 3.19% | 3.77% |
| 2026/03/02 | 19.32% | 6.33% | 12.09% | 8.55% | 1.65% | 3.82% | 4.12% | 1.42% | 4.14% | 2.84% |
| 2026/03/03 | 20.04% | 4.57% | 13.99% | 9.74% | 0.91% | 3.24% | 5.34% | 2.39% | 2.21% | 2.95% |
| 2026/03/04 | 13.54% | 1.22% | 18.6% | 16.08% | 1.64% | 5.11% | 2.91% | 4.05% | 1.35% | 2.05% |
| 2026/03/05 | 15.47% | 4.6% | 21.89% | 8.75% | 1.56% | 5.85% | 3.44% | 3.45% | 2.14% | 1.2% |
| 2026/03/06 | 14.56% | 4.9% | 19.42% | 8.22% | 3.31% | 2.5% | 2.77% | 4.05% | 2.08% | 7.81% |
| 2026/03/07 | 16.55% | 3.36% | 15.56% | 14.4% | 2.38% | 6.71% | 4.12% | 3.42% | 1% | 3.07% |
| 2026/03/08 | 12.94% | 6.78% | 18.1% | 16.81% | 1.47% | 2.77% | 3.71% | 3.81% | 1.39% | 0.6% |
| 2026/03/09 | 12.71% | 7.2% | 14.68% | 11.98% | 4.26% | 5.8% | 2.27% | 3.31% | 2.36% | 3.75% |
| 2026/03/10 | 15.3% | 2.36% | 21.83% | 10.63% | 3.29% | 6.08% | 2.03% | 4.64% | 2.02% | 2.71% |
| 2026/03/11 | 18.59% | 1.88% | 10.04% | 8.38% | 6.9% | 4.38% | 5% | 3.03% | 2.03% | 2.42% |
| 2026/03/12 | 14.15% | 0.74% | 18.72% | 16.32% | 3.95% | 8.42% | 2% | 1.83% | 1.53% | 8.77% |
| 2026/03/13 | 21.59% | 0.51% | 15.17% | 10.36% | 4.96% | 2.23% | 5.43% | 2.44% | 2.26% | 1.36% |
| 2026/03/14 | 12.14% | 0.71% | 33.85% | 13.31% | 1.94% | 2.17% | 2.02% | 1.4% | 1.56% | 0.68% |
| 2026/03/15 | 24.2% | 0.88% | 13.29% | 11.78% | 0.51% | 2.39% | 2.84% | 5.53% | 3.08% | 3.61% |
| 2026/03/16 | 15.65% | 1.91% | 17.3% | 17.32% | 1.35% | 10.04% | 2.89% | 2.95% | 2.25% | 2.47% |
| 2026/03/17 | 15.94% | 8.47% | 16.08% | 16.32% | 2.92% | 3.41% | 2.15% | 2.1% | 2.28% | 2.07% |
| 2026/03/18 | 13.57% | 7.02% | 20.3% | 17.59% | 2.38% | 6.63% | 1.96% | 1.45% | 1.31% | 1.88% |
| 2026/03/19 | 13.67% | 8.13% | 14.59% | 14.36% | 2.55% | 3.95% | 2.03% | 2.72% | 1.64% | 8.11% |
| 2026/03/20 | 18.21% | 11.55% | 18.2% | 15.79% | 0.85% | 1.45% | 3.57% | 1.47% | 1.29% | 0.19% |
| 2026/03/21 | 17.13% | 8.94% | 20.82% | 18.76% | 1.03% | 1.89% | 1.95% | 2.72% | 2.84% | 1.2% |
| 2026/03/22 | 11.75% | 5.19% | 21.53% | 19.64% | 1.63% | 3% | 2.78% | 2.62% | 2.14% | 1.02% |
| 2026/03/23 | 13.07% | 6.99% | 17.19% | 17.75% | 2.59% | 2.54% | 2.17% | 1.96% | 2.09% | 1.32% |
| 2026/03/24 | 16.06% | 7.8% | 29.61% | 10.71% | 1.4% | 2.15% | 2.97% | 2.03% | 1.78% | 0.95% |
| 2026/03/25 | 16.45% | 8.7% | 16.93% | 15.5% | 3.64% | 2.58% | 2.41% | 1.81% | 1.46% | 9.96% |
| 2026/03/26 | 14.27% | 10.94% | 18.89% | 17.42% | 2.51% | 8.43% | 1.86% | 1.49% | 1.81% | 0.48% |
| 2026/03/27 | 14.96% | 8.45% | 19.77% | 18.65% | 1.76% | 1.93% | 2.64% | 1.26% | 3.65% | 1.42% |
| 2026/03/28 | 24.57% | 9.96% | 7.75% | 8.05% | 3.81% | 6.27% | 3.31% | 2.61% | 3.48% | 0.54% |
| 2026/03/29 | 15.93% | 8.71% | 16.48% | 15.11% | 1.52% | 2.61% | 3.76% | 3.77% | 1.91% | 0.44% |
| 2026/03/30 | 20.4% | 10.63% | 11.32% | 10.45% | 2.85% | 1.4% | 3.04% | 3.64% | 2.81% | 0.34% |
| 2026/03/31 | 19.17% | 15.44% | 11.09% | 9.13% | 5.31% | 4.23% | 2.73% | 2.7% | 2.37% | 1.27% |
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In March 2026, StubHub’s impression share fluctuated, peaking at 24.57% on March 28. SeatGeek saw a steady rise, ending at 15.44%. Viator’s share spiked mid-month, while GetYourGuide maintained consistency. The month concluded with diverse trends across advertisers.
Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.
Beyond the 360-Views, Explore Immersive and Interactive Exhibits for Visitors of All Ages. Don't Miss Out on This Authentic NYC Experience You'll...
See How Rewarding The World Really Is. Earn Nights, Experiences and More. The Pursuit Of Wellness Can Take You To Amazing Places.
Find concerts, festivals, performances, sports, and more things to do this weekend in Boston on our Events Calendar. Get A Free Visitor Guide.
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All of the best vendors, all on one platform. The easiest way to build your dream team. Discover your perfect wedding venue. Transparent pricing and options for every budget. Find Vendors By Location.
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In the bustling world of Google PPC, five advertisers shine with compelling narratives. The Empire State Building invites visitors to an immersive NYC experience, while Westin® Hotels promises wellness and rewards in Fort Lauderdale. Meet Boston offers a vibrant weekend guide, Viator tempts with exclusive Oahu tours, and Zola simplifies wedding planning with diverse venue options. Each ad captivates with unique themes and promises, drawing audiences into unforgettable experiences.
Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.
Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.
How to use the US Hospitality Events & Conferences March 2026 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
Data within the US Hospitality Events & Conferences March 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.
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We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
The US Hospitality Events & Conferences March 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.
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Yes. The US Hospitality Events & Conferences March 2026 Report aggregates data from across both device types and Google Shopping.
The US Hospitality Events & Conferences March 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
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