Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Events & Conferences category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.
See how often AIOs appear and how search intent is distributed across buying signals.
How often a Google AI overview appears on search terms relevant to this category.
| Frequency | Percentage |
|---|---|
| Frequency | 17.0850097339 |
| 82.9149902661 |
A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.
| Frequency | Percentage |
|---|---|
| Frequency | 46 |
| 54 |
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Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| stubhub.com | 40.24 |
| viator.com | 13.97 |
| getyourguide.com | 8.77 |
| eventbrite.com | 3.76 |
| seatgeek.com | 3.16 |
| theknot.com | 1.99 |
| zola.com | 1.8 |
| kennedy-center.org | 1.79 |
| scavengerhunt.com | 1.75 |
| klook.com | 1.31 |
| others | 21.46 |
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In the PPC landscape, StubHub dominates with 40.24% click share, followed by Viator at 13.97%. Others collectively hold 21.46%, showcasing diverse competition.
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | stubhub.com | viator.com | getyourguide.com | seatgeek.com | hellotickets.com | zola.com | tickets-center.com | gotickets.com | eventticketscenter.com | theknot.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/04/01 | 45.92% | 8.69% | 4.9% | 5.88% | 2.06% | 3.38% | 1.78% | 1.99% | 1.62% | 1.65% |
| 2026/04/02 | 45.65% | 4.78% | 3.61% | 5.9% | 1.21% | 5.05% | 0.55% | 2.31% | 1.26% | 4.56% |
| 2026/04/03 | 40.56% | 8.66% | 11.13% | 4.65% | 0.21% | 3.21% | 0.85% | 2.01% | 0.9% | 3.87% |
| 2026/04/04 | 44.86% | 6.42% | 8.29% | 5.4% | 4.31% | 3.66% | 1.15% | 2.78% | 1.68% | 3.23% |
| 2026/04/05 | 42.56% | 6.47% | 9.9% | 4.14% | 1.49% | 3.45% | 1.25% | 1.72% | 0.95% | 4.76% |
| 2026/04/06 | 44.92% | 10.74% | 8.11% | 5.05% | 2.19% | 4.31% | 0.72% | 1.56% | 1.99% | 3.51% |
| 2026/04/07 | 40.96% | 7.43% | 10.56% | 5.91% | 3.14% | 4.18% | 1.13% | 1.63% | 1.31% | 3.5% |
| 2026/04/08 | 42.17% | 8.09% | 11.19% | 5.19% | 1.91% | 2.87% | 0.92% | 1.36% | 1.39% | 2.06% |
| 2026/04/09 | 35.86% | 9.48% | 16.33% | 4.46% | 0.95% | 2.02% | 0.97% | 1.51% | 1.21% | 1.59% |
| 2026/04/10 | 43.09% | 6.77% | 10.45% | 6.12% | 3.12% | 2.91% | 1% | 1.71% | 1.88% | 3.3% |
| 2026/04/11 | 41.91% | 8.86% | 15.71% | 5.27% | 1.49% | 2.37% | 1.17% | 1.18% | 1.26% | 1.48% |
| 2026/04/12 | 44.73% | 9.68% | 4.28% | 7.96% | 1.71% | 2.09% | 1.02% | 1.85% | 1.26% | 2.67% |
| 2026/04/13 | 43.02% | 8.73% | 9.39% | 5.79% | 1.56% | 1.74% | 1.19% | 0.89% | 0.79% | 2.16% |
| 2026/04/14 | 54.01% | 8.47% | 2.74% | 7.09% | 0.22% | 2.83% | 1.37% | 1.37% | 0.66% | 2.13% |
| 2026/04/15 | 47.52% | 4.78% | 2.11% | 6.68% | 2.44% | 3.86% | 1.01% | 1.76% | 2.56% | 3.18% |
| 2026/04/16 | 52.16% | 6.5% | 6.12% | 6.06% | 0.34% | 4.37% | 0.56% | 1.59% | 1.93% | 1.91% |
| 2026/04/17 | 51.48% | 11.79% | 2.17% | 6.15% | 0.3% | 2.9% | 1.1% | 1.58% | 1.74% | 1.58% |
| 2026/04/18 | 48.15% | 7.38% | 10.54% | 4.62% | 0.41% | 2.96% | 1.29% | 2.6% | 2.01% | 2.38% |
| 2026/04/19 | 48.82% | 5.68% | 3.38% | 6.14% | 2.12% | 4.85% | 1.54% | 2.17% | 1.82% | 2.79% |
| 2026/04/20 | 49.69% | 8.89% | 11.45% | 4.46% | 1.09% | 2.73% | 1.36% | 1.33% | 1.54% | 1.95% |
| 2026/04/21 | 41.93% | 16.4% | 8.92% | 5.4% | 2.1% | 2.33% | 2.1% | 1.5% | 1.11% | 1.93% |
| 2026/04/22 | 49.01% | 6.49% | 4.78% | 5.6% | 2.11% | 3.56% | 2.05% | 2.51% | 1.38% | 2.36% |
| 2026/04/23 | 42.96% | 9.83% | 10.83% | 5.94% | 0.54% | 2.36% | 1.75% | 2.38% | 1.29% | 0.75% |
| 2026/04/24 | 50.42% | 8.58% | 0.95% | 5.36% | 2.75% | 1.31% | 2.53% | 1.7% | 1.59% | 1.5% |
| 2026/04/25 | 50.45% | 9.76% | 2.08% | 7.1% | 1.1% | 2.4% | 2.03% | 2.69% | 0.79% | 1.26% |
| 2026/04/26 | 55.13% | 5.86% | 3.49% | 5.39% | 1.74% | 2.16% | 1.63% | 3.14% | 1.47% | 0.83% |
| 2026/04/27 | 46.94% | 8.28% | 11.95% | 5.67% | 0.66% | 2.75% | 1.88% | 1.73% | 0.81% | 1.17% |
| 2026/04/28 | 53.04% | 7.11% | 9.46% | 4.13% | 1.67% | 3.01% | 1.73% | 1.52% | 0.76% | 0.76% |
| 2026/04/29 | 48.07% | 7.41% | 10.21% | 4.35% | 1.85% | 2.26% | 1.33% | 1.39% | 1.5% | 1.28% |
| 2026/04/30 | 46.32% | 13.42% | 4.72% | 4.22% | 2.7% | 2.21% | 1.43% | 1.37% | 1.32% | 0.76% |
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April saw StubHub’s PPC spend share fluctuate, peaking mid-month at 54.01%. Viator’s share spiked on April 21st to 16.40%. GetYourGuide experienced a notable dip on April 24th, reaching 0.95%. The month concluded with varied trends across advertisers.
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/04/01 | 326 |
| 2026/04/02 | 352 |
| 2026/04/03 | 363 |
| 2026/04/04 | 359 |
| 2026/04/05 | 332 |
| 2026/04/06 | 361 |
| 2026/04/07 | 337 |
| 2026/04/08 | 355 |
| 2026/04/09 | 352 |
| 2026/04/10 | 352 |
| 2026/04/11 | 359 |
| 2026/04/12 | 328 |
| 2026/04/13 | 347 |
| 2026/04/14 | 357 |
| 2026/04/15 | 381 |
| 2026/04/16 | 331 |
| 2026/04/17 | 330 |
| 2026/04/18 | 371 |
| 2026/04/19 | 352 |
| 2026/04/20 | 311 |
| 2026/04/21 | 321 |
| 2026/04/22 | 357 |
| 2026/04/23 | 382 |
| 2026/04/24 | 366 |
| 2026/04/25 | 387 |
| 2026/04/26 | 352 |
| 2026/04/27 | 349 |
| 2026/04/28 | 320 |
| 2026/04/29 | 356 |
| 2026/04/30 | 336 |
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April saw a dynamic shift in advertisers, starting at 326 and peaking at 387. The month concluded with a slight dip to 336, reflecting a fluctuating yet vibrant advertising landscape.
Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.
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StubHub surged with a 3.52% click share increase, while GetYourGuide faced a 2.58% decline. Eventbrite and Viator also saw positive growth, contrasting with declines for GoCity and TheKnot.
Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.
| Date | viator.com | stubhub.com | seatgeek.com | getyourguide.com | hellotickets.com | zola.com | eventticketscenter.com | gotickets.com | theknot.com | scavengerhunt.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/04/01 | 14.97% | 16.37% | 11.91% | 11.79% | 2.58% | 3.28% | 2.54% | 2.46% | 1.02% | 1.35% |
| 2026/04/02 | 10.27% | 16.42% | 12.52% | 8.74% | 1.67% | 5.37% | 2.08% | 2.7% | 3.56% | 2.53% |
| 2026/04/03 | 18.67% | 13.46% | 9.23% | 15.06% | 0.62% | 2.63% | 1.12% | 2.03% | 3.14% | 0.46% |
| 2026/04/04 | 13.28% | 18.34% | 12.19% | 12.82% | 3.87% | 3.68% | 2.38% | 3.43% | 2.66% | 1.01% |
| 2026/04/05 | 14.56% | 14.77% | 8.93% | 13.33% | 2.3% | 3.07% | 1.06% | 2.18% | 3.73% | 2.82% |
| 2026/04/06 | 25.37% | 14.62% | 10.33% | 10.62% | 1.38% | 4.15% | 2.41% | 1.71% | 2.65% | 0.78% |
| 2026/04/07 | 16.66% | 13.36% | 12.23% | 13.75% | 3.34% | 4.31% | 1.41% | 2.26% | 2.84% | 4.45% |
| 2026/04/08 | 17.31% | 14.14% | 10.03% | 15.27% | 2.19% | 2.74% | 1.5% | 1.71% | 1.59% | 8.05% |
| 2026/04/09 | 19.03% | 11.83% | 7.54% | 16.79% | 1.26% | 1.85% | 1.31% | 1.91% | 1.03% | 0.95% |
| 2026/04/10 | 14.97% | 15.91% | 11.87% | 13.03% | 4.05% | 2.79% | 2.84% | 2.44% | 2.21% | 2.4% |
| 2026/04/11 | 18.58% | 13.4% | 9.12% | 16.19% | 1.5% | 2.07% | 1.23% | 1.27% | 1.08% | 6.11% |
| 2026/04/12 | 18.65% | 15.32% | 14.47% | 7.19% | 1.83% | 1.95% | 1.72% | 1.84% | 2.08% | 10.31% |
| 2026/04/13 | 17.79% | 16.03% | 12.09% | 11.95% | 1.46% | 1.83% | 1.42% | 1.13% | 1.95% | 3.2% |
| 2026/04/14 | 19.55% | 20.76% | 15.35% | 5.29% | 0.42% | 3.19% | 1.06% | 1.75% | 2.14% | 1.43% |
| 2026/04/15 | 10.06% | 19.46% | 14.31% | 5.29% | 2.53% | 4.45% | 3.06% | 2.1% | 2.9% | 1.68% |
| 2026/04/16 | 16.8% | 19.83% | 13.25% | 8.37% | 0.66% | 5.12% | 2.21% | 2.72% | 1.78% | 1.39% |
| 2026/04/17 | 26.43% | 17.92% | 11.82% | 4.17% | 0.62% | 2.59% | 1.8% | 1.94% | 1.01% | 2.98% |
| 2026/04/18 | 16.78% | 17.9% | 9.33% | 14.24% | 0.74% | 3.18% | 2.49% | 3.79% | 2.04% | 0.49% |
| 2026/04/19 | 11.87% | 18.22% | 13.48% | 8.29% | 3.95% | 5.29% | 1.83% | 2.59% | 2.53% | 0.21% |
| 2026/04/20 | 20.6% | 17.16% | 9.62% | 16.63% | 2.81% | 2.86% | 1.32% | 1.6% | 1.53% | 1.11% |
| 2026/04/21 | 37.11% | 12.11% | 9.25% | 10.14% | 1.71% | 1.97% | 1.18% | 1.41% | 1.4% | 0.22% |
| 2026/04/22 | 13.7% | 18.08% | 11.82% | 10.66% | 1.98% | 3.59% | 2.18% | 3.6% | 1.99% | 0.32% |
| 2026/04/23 | 19.6% | 13.74% | 10.3% | 13.41% | 0.95% | 2.15% | 1.29% | 2.99% | 0.45% | 7.2% |
| 2026/04/24 | 18.8% | 18.67% | 10.3% | 2.16% | 3.26% | 1.33% | 1.76% | 1.95% | 1.26% | 0.36% |
| 2026/04/25 | 21.32% | 19.33% | 14.39% | 4.09% | 1.27% | 2.47% | 1.25% | 3.66% | 1.03% | 1.1% |
| 2026/04/26 | 11.1% | 23.29% | 11.87% | 6.54% | 2.5% | 2.64% | 2.36% | 4.95% | 0.62% | 1.13% |
| 2026/04/27 | 18.45% | 17.75% | 12.51% | 15.43% | 1.79% | 2.68% | 1.81% | 2.29% | 1.03% | 1.15% |
| 2026/04/28 | 13.97% | 19.9% | 9.14% | 13.71% | 3.68% | 3.44% | 1.71% | 1.88% | 0.62% | 10.27% |
| 2026/04/29 | 16.89% | 18.47% | 9.49% | 12.93% | 2.46% | 2.15% | 2.05% | 1.76% | 1.2% | 0.47% |
| 2026/04/30 | 30.93% | 15.53% | 8.47% | 6.52% | 2.63% | 2.04% | 1.49% | 1.4% | 0.46% | 0.34% |
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In April 2026, Viator.com led with fluctuating impressions, peaking at 37.11% on April 21. Stubhub.com maintained steady visibility, while Seatgeek.com saw a decline. Getyourguide.com experienced volatility, and Hellotickets.com remained low. The month concluded with Viator.com dominating.
Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.
Buy Last Minute Tickets & Save — Lowest Price Guarantee, Event And Cancellation Protection With Gametime. With Gametime, Get...
The Best Deals are on SeatGeek — Find Tickets to Your Favorite Events with Great Deals on SeatGeek. Join Millions of Fans and Get...
Pay Later with Klarna, PayPal — Buy & Sell your tickets at StubHub with FanProtect™ guarantee and enjoy. At StubHub tickets are never sold out. Get tickets at StubHub now. Price Alerts.
We Guarantee The Best Prices — The Only Major No Fee Ticket Marketplace. Instant Tickets To Your Phone. Buy Today! 10...
Explore Oahu, Skip the Lines and Dive into the Adventure with our Exclusive Tours. Best Things to Do in 2026 in Oahu.
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In the competitive world of event ticketing, Gametime, SeatGeek, StubHub, TickPick, and Viator captivate audiences with unique propositions. Gametime emphasizes last-minute savings, SeatGeek highlights great deals, StubHub offers flexible payment options, TickPick guarantees no fees, and Viator showcases exclusive Oahu adventures.
Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.
Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.
How to use the US Hospitality Events & Conferences April 2026 Report
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Data within the US Hospitality Events & Conferences April 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.
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The US Hospitality Events & Conferences April 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.
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Yes. The US Hospitality Events & Conferences April 2026 Report aggregates data from across both device types and Google Shopping.
The US Hospitality Events & Conferences April 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
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