AI Search Data

AI Search is changing the game. Are you even on the field?

Consumers are searching differently through solutions such ChatGPT, Perplexity, and Google’s AI Overviews. Most brands have no idea if they’re visible, let alone winning.

Adthena’s AI Search Intelligence gives you the world’s first Whole Market View of generative search. This is a unique view dedicated to your domain. See exactly where your brand appears on both brand and generic terms, how often competitors are surfaced, and where ad visibility is disappearing.

We’ve spent over a decade decoding Google’s auctions and creating proprietary CTR/CPC models – now we’re doing the same for AI in LLMs. This isn’t just a new SERP. It’s a new battlefield.

Are you ready to compete?

 

Our customers

AI Search Intelligence: Designed for the age of Generative AI

Our AI Search Intelligence platform, built by expert data scientists, uses years of experience in search, AI, and machine learning to show brands exactly where they appear in LLM-driven search and what it means for their business

With daily updated data across the GenAI landscape and Google AI Overview reports, we provide the visibility to:

  • Track brand performance across AI search engines
  • Benchmark visibility against competitors
  • Analyze query intent and consumer journeys
  • Identify new threats and opportunities 
Adthena’s new GenAI Landscape, the first solution designed to give enterprise advertisers clear insight into how their content is being represented, or overlooked, in large language models

GenAI Landscape: Clarity across ChatGPT & Perplexity

60% of consumers now use AI tools like ChatGPT in their search journey.

Adthena’s GenAI Landscape reveals how your brand is represented, or missed, cross ChatGPT and Perplexity results, so you can:

  • See external link frequency in LLM responses by industry
  • Assess competitive density by seeing how many links are cited per response and platform.
  • Benchmark your brand’s prominence and discover where to feature for LLM traffic.
  • Analyze domain-level performance, including brand ranking and presence across AI platforms.
Adthena AI Search Intelligence Report
Where did my ads go?

AIOs, LLMs, and the future of search visibility

Adthena CEO Phillip Thune joins Matt Shenton on the Paid Search NYC podcast to explore the evolution of search, from the early days before Google to today’s AI-driven landscape.

They discuss Adthena’s latest study on Google’s AI Overviews, revealing:

  • How often AI Overviews appear
  • The industries most affected
  • What brands need to do to adapt

Phillip also shares his take on what’s next for search and the opportunities ahead for advertisers and marketers.

Google AI Overview's: Gauge intent with prompt analysis

As Google experiments with AIOs in its SERPs, understanding your brand’s inclusion becomes critical.

Adthena’s new Google AI Overview reports let you:

  • Track when and where your brand appears in Google’s AI summaries
  • Analyze search query intent to see what drives inclusion
  • Identify gaps and opportunities to optimize content for AI Overviews

All updated daily, giving you timely, actionable insights.

Award-winning technology

Why it matters

The AI Search era is redefining discoverability. Brands risk being overlooked in new AI-driven experiences, even if they dominate classic paid and organic search.

With Adthena’s AI Search Intelligence, you gain:

  • Domain-specific visibility into LLM and AI search results
  • Granular, daily data updates
  • Insights aligned to your enterprise strategy, from media planning to creative and SEO

Our goal: To give you the same depth of intelligence for AI search as you rely on for Google Ads.

AI search webpage graphic showing a chart on average how many links are present in the query results for each AI search engine