The Adthena Blog

Feature Release: Adthena unveil new Summary Dashboard giving you instant actionable insights

By Lorna Gill — 10th August 2017 — Adthena

With their vision to provide Unrivaled Competitive Clarity in Search, Adthena today announce the launch of their new Summary Dashboard, accessible to users when they log in to the competitive intelligence tool. The update to the SaaS platform is based on their pillars of success and will highlight which reports need the user’s attention most in order to acquire more customers, protect their…

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Revolutionising Mobile Search

By Lorna Gill — 31st January 2017 — Mobile

With Mobile paid search costs set to rise in 2017 and account for 57% of the clicks, it is time for advertisers to become Mobile PPC savvy. In 2016, mobile CPC rose by 7% whilst CTR fell 12% creati…

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UK Search Awards Win

By Sam Mohr — 2nd December 2016 — Adthena

We’ve won! Adthena beat many worthy nominees to be recognised by the UK Search Awards as the best search software tool of 2016. The category aims to recognise a piece of software that has bee…

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The 10 top ad text combinations for the Travel Industry

By Lorna Gill — 1st August 2016 — Competitive Intelligence for Search

The online search market is extremely competitive for the travel industry. This is why we at Adthena decided to investigate the ad copy trends which have emerged from this market. We analysed da…

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Adthena nominated for Drum Search Awards

By Lorna Gill — 28th April 2016 — Adthena

Adthena has once again been recognised for its leading search marketing technology, with a nomination for a top UK search award. The company, which aims to revolutionise paid search through unrival…

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Life After Right-Side Ads

By Lorna Gill — 9th March 2016 — Adthena

Have you gone back to the drawing board after Google’s SERP change? The search giant’s latest changes to its advertising has done away with right-side ads completely, reducing the number of total…

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