The Adthena Blog

Fighting the bullying in search

Fighting the Bullying Culture in Search – Hero Conf 2017

By Lorna Gill — 24th October 2017 — Adthena

Ashley Fletcher, Director of Product Marketing at Adthena, presented on day two of the Hero Conf 2017. He shared four examples of advertisers fighting back against the bullies in search and some actionable insights you can apply to your own campaigns. Here are the slides from the presentation:   Book a demo to find out how Adthena can help you beat your search bullies. &n…

Read the post

Aggressive PPC competitors – how to deal with them

By Lorna Gill — 8th September 2017 — Competitive Intelligence for Search

At Adthena, we’ve seen the damage that aggressive competitors can do to your paid search budget. We’ve also seen what a positive difference it can make when you deal with competitors that are bidd…

Read the post seeks comeback with back to school

By Lorna Gill — 1st September 2017 — Adthena

As parents prepare their children to return to school next week, Britain’s leading retailers have been battling to dominate sales. Adthena data has revealed Next as the leader on the search engin…

Read the post