The Adthena Blog

Feature Release: AdWords Value Tracking, Automated Brand Group Filtered & Unfiltered View

Feature Release: Be faster and smarter with Adthena

By Lorna Gill — 18th September 2017 — Adthena

Today Adthena announce three new feature releases that will give users faster and smarter access to actionable insights that improve time efficiencies and demonstrate value. AdWords Value Tracking For search marketers who need to monitor improvements in their AdWords account and want to show the value of the contribution they have made. Previously they would have been at risk of communicating v…

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Aggressive PPC competitors – how to deal with them

By Lorna Gill — 8th September 2017 — Competitive Intelligence for Search

At Adthena, we’ve seen the damage that aggressive competitors can do to your paid search budget. We’ve also seen what a positive difference it can make when you deal with competitors that are bidd…

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Next.co.uk seeks comeback with back to school

By Lorna Gill — 1st September 2017 — Adthena

As parents prepare their children to return to school next week, Britain’s leading retailers have been battling to dominate sales.Adthena data has revealed Next as the leader on the search engin…

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Amazon logo

Amazon beaten by competitors on Prime Day

By Lorna Gill — 2nd August 2017 — Retail

Data released by Adthena,  has revealed the paid search bidding patterns of major retailers in the build up to and on Amazon’s Prime Day.Interestingly, despite the day being Amazon’s own, oth…

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Revolutionising Mobile Search

By Lorna Gill — 31st January 2017 — Mobile

With Mobile paid search costs set to rise in 2017 and account for 57% of the clicks, it is time for advertisers to become Mobile PPC savvy.In 2016, mobile CPC rose by 7% whilst CTR fell 12% creati…

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UK Search Awards Win

By Sam Mohr — 2nd December 2016 — Adthena

We’ve won!Adthena beat many worthy nominees to be recognised by the UK Search Awards as the best search software tool of 2016.The category aims to recognise a piece of software that has bee…

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