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Our award-winning search intelligence platform is unique and bespoke, tailored to your specific domain based on relevant search terms and your competitor universe. This means our team can get you the Google Ads insights you really care about.
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Uncover competitive Google Ads insights for your brand domain. See who's winning at market share, share of spend, and keyword coverage — all powered by Adthena’s AI and Whole Market View™ technology.
Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads across the industries from the last month including:
| Domain | Share of clicks |
|---|---|
| marksandspencer.com | 9.72 |
| bbcicecream.eu | 3.3 |
| next.co.uk | 2.5 |
| jdsports.co.uk | 2.24 |
| schuh.co.uk | 2.23 |
| asos.com | 1.79 |
| debenhams.com | 1.75 |
| ralphlauren.co.uk | 1.75 |
| mandmdirect.com | 1.59 |
| lululemon.co.uk | 1.51 |
| others | 71.62 |
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Adthena is the market-leading, AI-driven search intelligence platform that helps enterprise brands and agencies lower paid search costs, protect brand equity and stay ahead of competitor movements. Built by data scientists for search specialists struggling to gain transparency and wasting budget in a largely blind auction in Google Ads, Adthena provides paid search intelligence to uncover the blindspots.
For 12+ years, our unique AI learning models have helped more than 300 customers across the globe see beyond Google, so they can proactively adapt paid search strategies with actionable insights.
Paid search intelligence is your secret weapon for paid search campaigns. It uses data analysis to unlock insights about your campaigns, competitor strategies, and market trends. This intel helps you optimize your bids, target the right keywords, craft winning ad copy, and even identify sneaky ad hijacking. Ultimately, paid search intelligence empowers you to make smarter decisions and maximize your return on investment (ROI).
Adthena’s paid search intelligence is a perfect fit for enterprise brands and agencies, typically experiencing a similar set of challenges.
Google Auction Insights offer basic competitor data, but Adthena goes deeper. It reveals competitor ad copy, budgets, and historical trends. You’ll also find hidden competitors and actionable insights based on market trends, unlike Auction Insights’ static data. Adthena even helps with brand protection and offers advanced features like market share analysis, making it a powerful tool for outperforming competitors in paid search.
Adthena’s AI platform uses a vast dataset to give you a complete picture of your paid search landscape. It combines machine learning to find relevant search terms, daily data collection to track trends, and custom AI models to categorize terms and identify new opportunities.
Data is processed daily, including competitor info, search volume, and estimated costs, to give you actionable insights and answer your complex questions through our AI chatbot, Arlo.
While SEMrush offers a broad digital marketing toolkit and Similarweb focuses on website traffic analysis, Adthena excels in paid search intelligence. Adthena gives deep insights into competitor strategies, helps with brand protection, and offers advanced bidding features. SEMrush is a good option for beginners or those who need all-in-one solutions, while Similarweb shines in website traffic sources and audience demographics. Consider your needs: If you’re a mid-sized or large company with a big paid search budget, Adthena’s in-depth PPC analysis might be the best fit.