Category archive for Online Marketing

Dear Enterprise, we need to talk about your brand

By Taryn Gamboa — 19th February 2020 — Automotive

Enterprise Holdings dominates the car rental market in the US. With 2 million vehicles in its fleet, the latest figures show they hold 44% of the total market*. But in paid search - could the brand us…

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UK Paid Search Influencers You Should Be Following

By Lorna Rose Gill — 20th March 2019 — Online Marketing

Influential people all have something in common: they promote ideas and expertise on a subject to a wide follower base. We’ve put together a short list (in no particular order) of 7 of those we c…

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Aggressive PPC competitors – how to deal with them

By Lorna Rose Gill — 8th September 2017 — Competitive Intelligence for Search

At Adthena, we’ve seen the damage that aggressive competitors can do to your paid search budget. We’ve also seen what a positive difference it can make when you deal with competitors that are bidd…

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Revolutionising Mobile Search

By Lorna Rose Gill — 31st January 2017 — Mobile

With Mobile paid search costs set to rise in 2017 and account for 57% of the clicks, it is time for advertisers to become Mobile PPC savvy. In 2016, mobile CPC rose by 7% whilst CTR fell 12% creati…

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The 10 top ad text combinations for the Travel Industry

By Lorna Rose Gill — 1st August 2016 — Competitive Intelligence for Search

The online search market is extremely competitive for the travel industry. This is why we at Adthena decided to investigate the ad copy trends which have emerged from this market. We analysed da…

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Adthena nominated for Drum Search Awards

By Lorna Rose Gill — 28th April 2016 — Adthena

Adthena has once again been recognised for its leading search marketing technology, with a nomination for a top UK search award. The company, which aims to revolutionise paid search through unrival…

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Life After Right-Side Ads

By Lorna Rose Gill — 9th March 2016 — Adthena

Have you gone back to the drawing board after Google’s SERP change? The search giant’s latest changes to its advertising has done away with right-side ads completely, reducing the number of total…

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padlock on top of chains

Protect Your Brand With This Advice

By Lorna Rose Gill — 11th December 2015 — Competitive Intelligence for Search

Look after your brand, and your brand can look after you. But how can you protect your brand in the fiercely competitive field of paid search? In a new article for PerformanceIn, Adthena’s Head o…

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