Category archive for Online Marketing

Aggressive PPC competitors – how to deal with them

By Lorna Gill — 8th September 2017 — Competitive Intelligence for Search

At Adthena, we’ve seen the damage that aggressive competitors can do to your paid search budget. We’ve also seen what a positive difference it can make when you deal with competitors that are bidd…

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Revolutionising Mobile Search

By Lorna Gill — 31st January 2017 — Mobile

With Mobile paid search costs set to rise in 2017 and account for 57% of the clicks, it is time for advertisers to become Mobile PPC savvy.In 2016, mobile CPC rose by 7% whilst CTR fell 12% creati…

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Adthena nominated for Drum Search Awards

By Lorna Gill — 28th April 2016 — Adthena

Adthena has once again been recognised for its leading search marketing technology, with a nomination for a top UK search award.The company, which aims to revolutionise paid search through unrival…

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Life After Right-Side Ads

By Lorna Gill — 9th March 2016 — Adthena

Have you gone back to the drawing board after Google’s SERP change? The search giant’s latest changes to its advertising has done away with right-side ads completely, reducing the number of total…

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Protect Your Brand With This Advice

By Lorna Gill — 11th December 2015 — Competitive Intelligence for Search

Look after your brand, and your brand can look after you. But how can you protect your brand in the fiercely competitive field of paid search?In a new article for here. 

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Adthena’s Advice for B2B Marketing

By Lorna Gill — 26th November 2015 — Adthena

How successful is your PPC? How about your SEO? What about when you consider them together? As we’ve discussed white papers how some of the biggest brands in a number of fields coordina…

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Get the Most from Adthena: Keywords

By Lorna Gill — 16th November 2015 — Adthena

The third part of a series on how to get the most from Adthena: See the first two parts hereSuccessful PPC campaigns are built around keywords, and without those solid foundations, everything else…

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