Category archive for Online Marketing

Aggressive PPC competitors – how to deal with them

By Lorna Gill — 8th September 2017 — Competitive Intelligence for Search

At Adthena, we’ve seen the damage that aggressive competitors can do to your paid search budget. We’ve also seen what a positive difference it can make when you deal with competitors that are bidd…

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Revolutionising Mobile Search

By Lorna Gill — 31st January 2017 — Mobile

With Mobile paid search costs set to rise in 2017 and account for 57% of the clicks, it is time for advertisers to become Mobile PPC savvy. In 2016, mobile CPC rose by 7% whilst CTR fell 12% creati…

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The 10 top ad text combinations for the Travel Industry

By Lorna Gill — 1st August 2016 — Competitive Intelligence for Search

The online search market is extremely competitive for the travel industry. This is why we at Adthena decided to investigate the ad copy trends which have emerged from this market. We analysed da…

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Adthena nominated for Drum Search Awards

By Lorna Gill — 28th April 2016 — Adthena

Adthena has once again been recognised for its leading search marketing technology, with a nomination for a top UK search award. The company, which aims to revolutionise paid search through unrival…

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Life After Right-Side Ads

By Lorna Gill — 9th March 2016 — Adthena

Have you gone back to the drawing board after Google’s SERP change? The search giant’s latest changes to its advertising has done away with right-side ads completely, reducing the number of total…

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Protect Your Brand With This Advice

By Lorna Gill — 11th December 2015 — Competitive Intelligence for Search

Look after your brand, and your brand can look after you. But how can you protect your brand in the fiercely competitive field of paid search? In a new article for PerformanceIn, Adthena’s Head o…

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Adthena’s Advice for B2B Marketing

By Lorna Gill — 26th November 2015 — Adthena

How successful is your PPC? How about your SEO? What about when you consider them together?   As we’ve discussed in this space before, making sure your SEO and PPC are in sync can be the…

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Get the Most from Adthena: Keywords

By Lorna Gill — 16th November 2015 — Adthena

The third part of a series on how to get the most from Adthena: See the first two parts here and here Successful PPC campaigns are built around keywords, and without those solid foundations, everyt…

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What’s Happened to Volkswagen’s Paid Search?

By Lorna Gill — 29th October 2015 — Adthena

It’s been described as “one of the biggest corporate scandals of recent years”, forcing one of the world’s most recognisable brands to take out full-page apologies in national newspapers: …

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