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UK Search Awards: Adthena's GenAI analyst, Ask Arlo, wins three trophies Read more

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AI-powered Paid Search Intelligence for
legal firms

Adthena's AI search intelligence goes deeper than Google Ads, delivering the strategic visibility and control essential for law firms. Understand your market share, defend your digital presence, and stay ahead of every rival.

Legal firms can stop guessing and start winning

Adthena Icon Improve landing page experiences
Reduced CPCs Detect competitor bidding on your brand terms to protect your reputation and reduce CPCs.
Instant infringement removal Automatically escalate trademark infringements for quick removal, saving time on brand protection.
Market share visibility Uncover competitors' market share and keyword performance to optimize budgets and drive growth.
Alerts on market changes Get alerts on competitor shifts and market changes that impact your performance.

Safeguard your firm's brand

Adthena’s PPC brand protection solutions can help protect your legal brand reputation and bottom line:

  • Identify and address unauthorized bids from rival law firms or affiliates using your trademarked terms.
  • Automatically report trademark infringements to Google for quick removal.
  • Identify and stop affiliates from imitating your law firm’s ads to prevent fraud.
  • Monitor competitive ad activity and market share among rival law firms on an hourly basis to protect your brand integrity.
Protect your brand
Protect your brand Adthena Infringement Tracker

Stay reactive to market changes and competitor shifts

Stay ahead of the curve by automatically tracking rival law firm activity and respond to critical market shifts.

Leveraging GenAI, you can quickly analyze competitor share changes, identify emerging opportunities, and optimize your law firm’s ad strategy with winning phrases and messaging.

Animation of Adthena's Share of click by channel

Adthena has been instrumental in monitoring our trademark infringements on Google. The automated reports from Adthena have allowed me to not only reduce the number of competitors using our brand terms, but also reduce CPCs.

Manager of Digital Operations
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Legal & General

Legal & General is one of the UK’s leading financial services groups and a major global investor. When it came to their retirement business, the company used Adthena to protect its position and benchmark success.
Read case study

iProspect increased conversions by 102% with Adthena’s ad copy testing

iProspect leveraged Adthena's Ad Copy testing to update its brand and generic campaigns to be more competitive and responsive to the market in Shopping.Read case study

PPC case study: Generali France saves €100K and boosts SEO traffic by 26%

Generali France partnered with Adthena to optimize brand spend, protect visibility, and reinvest savings into high-growth areas. By activating Brand Activator, and leveraging tools like Auto Takedown and Market Trends, Generali saved €100K of paid search budget while boosting traffic by 26% and improving lead conversions by 8% in the first year.Read case study

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