PPC technology software for Digital Marketing Directors

Strategic insights to shape strategy and drive growth

AI-powered Search Intelligence for Digital Marketing Directors

Adthena delivers the competitive intelligence and automation you need to make high-impact and quick decisions. 

With full visibility into the entire search landscape, you can allocate spend smarter, respond to market shifts instantly, and prove the value of every dollar invested.

Your biggest challenges

Managing paid search at a strategic level means delivering business growth, not just campaign metrics. You need tools that empower decision-making, unify teams, and deliver measurable impact.

Some of the biggest challenges include:

  • Ensuring all digital channels meet ROI targets
  • Gaining full visibility into competitor strategies and budget allocation
  • Optimizing team efficiency while managing cross-functional digital efforts
  • Understanding the impact of Google algorithm changes on campaign performance
  • Justifying investments in new tools and solutions to leadership
PPC technology software for Digital Marketing Directors

Total visibility into the search landscape

Whether you’re looking to maximize budget efficiency, protect brand visibility, or gain a competitive edge, Adthena gives you a full view of the search landscape. 

By analyzing the entire search landscape, our AI-powered platform uncovers hidden threats and identifies growth opportunities so you can optimize your paid search performance.

Powerful capabilities to dominate paid search

  • Whole Market View™ Technology: Gain full visibility into your paid search landscape and uncover hidden threats and opportunities.
  • Ask Arlo – GenAI Analyst: Gain real-time AI-powered insights and recommendations.
  • Smart Monitor: Receive automated alerts on competitor movements, and market trends.
  • Brand Activator: Automatically safeguards your brand on Google Ads while reducing costs, enabling you to maximize your SEO and PPC efficiency.

 

Empowering top Digital Marketers worldwide

Search is the channel we rely on to drive lower-funnel decisions that bring in new revenue. With Adthena’s data, we were able to increase share and appeal to our trendy, fashion-forward customers who are already in the market for our products. We now use Adthena for intel in six of our markets globally – and as we expand, we’ll continue to look to Adthena for insights.

Matt Holmes, Head of Digital Marketing, PrettyLittleThing
How do your ads stack up?

See what's trending in Search right now

Leveraging Adthena’s Whole Market View, our data analyst, Ask Arlo, analyzes recent Google Ads trends, providing key insights to help you measure your paid search success.   

Key features built for growth and efficiency

When every decision counts, you need technology built for impact. Adthena’s powerful features help you protect your brand, maximize ROI, and scale your marketing strategy.