PPC technology software for Digital Marketing Managers

Smarter search insights. Less guesswork. Better results.

AI-powered Search Intelligence for Digital Marketing Managers

Adthena helps Digital Marketing Managers get instant clarity on what’s happening in the search landscape across competitors, keywords, and spend. 

With AI-powered insights you can identify threats, find efficiencies, and make fast, informed decisions without increasing budget.

Your biggest challenges

Managing paid search day to day means balancing performance with precision. You’re expected to hit ambitious targets, react fast to market changes, and prove value – all while working within strict budgets and platform constraints.

Some of the biggest challenges include:

  • Meeting strict ROI and ROAS targets
  • Maintaining campaign visibility
  • Responding to competitor bidding without overspending
  • Managing budget pacing with full spend accountability
  • Identifying when brand terms are under threat
  • Backing up performance improvements with trusted data to gain leadership approval
PPC technology software for Digital Marketing Managers

Total visibility into the search landscape

Whether you’re looking to protect your brand terms, understand why your ad position is dropping, or spot competitor budget shifts, Adthena gives you the full picture of the paid search environment.

By analyzing every player in the space, not just your own campaigns, Adthena helps you react faster, find new opportunities, and make informed tactical decisions.

Powerful capabilities to dominate paid search

  • Whole Market View™ Technology: Gain full visibility into your paid search landscape and uncover hidden threats and opportunities.
  • Smart Monitor: Receive automated alerts on competitor movements, and market trends.
  • Brand Activator: Automatically safeguard your brand on Google Ads while reducing unnecessary spend.
  • Ask Arlo – GenAI Analyst: Gain instant answers to tactical questions around ROAS, competition, and campaign shifts.
Dentsu Logo - Case study strategic insights
Empowering top Digital Marketing Managers worldwide

Thanks to strategic insights from Adthena, we’ve been able to identify our best compared to our competitors, allowing us to increase our revenue during the most important month of the year. This would not have been possible to do in a timely manner without the help of Adthena, which also saves us time.

Celia Rosado & Rubén Fernandéz-Avilés
Dentsu
Paid Search Analyst & Paid Search Manager
How do your ads stack up?

See what's trending in Search right now

Leveraging Adthena’s Whole Market View, our data analyst, Ask Arlo, analyzes recent Google Ads trends, providing key insights to help you measure your paid search success.   

Key features built for growth and efficiency

When every decision counts, you need technology built for impact. Adthena’s powerful features help you protect your brand, maximize ROI, and scale your marketing strategy.