The Rise of Google Shopping

Winner of the Search Engine Land Award for Best Research Initiative this report benchmarks Google Shopping (PLA) ad spend and performance across 40mil ads in the US/UK.

This report reveals the extent to which Google Shopping ads, commonly referred to as Product Listing Ads (PLAs), have become the most popular ad format for retail advertisers, with ad spend now far in excess of text ads in retail categories.

Featured in this report:

  • What proportion of retail ad spend is spent on Google Shopping campaigns?
  • How many clicks are won by PLAs, as opposed to text ads?
  • Category specific insights. From consumer electronics, to fashion and apparel — which industries have been shifting search ad spend into Google Shopping ads?
  • Breakdown for Text vs PLA ad spend/clicks, by device (mobile/desktop). Who is winning the most clicks on mobile?

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