US Hospitality Theaters & Cinemas - PPC Market Share Analysis June 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Theaters & Cinemas category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Theaters & Cinemas – US

Google AI Overview visibility for Hospitality Theaters & Cinemas US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 23.7394123875
76.2605876125
23%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 45
55
45%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 7%
Transactional 23%
Navigational 1%
Seasonal 1%
Local 3%
Problem Solving 0%

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Market Exposure

Share of Clicks for top 10 US Hospitality Theaters & Cinemas brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
broadway.com 16.81
cinemark.com 12.04
viator.com 9.11
getyourguide.com 7.72
newyorktheatreguide.com 7.13
amctheatres.com 4.97
gotickets.com 3.66
cirquedusoleil.com 3.16
tickets-center.com 2.47
tiqets.com 2.28
others 30.65
  • broadway.com - 16.81%
  • cinemark.com - 12.04%
  • viator.com - 9.11%
  • getyourguide.com - 7.72%
  • newyorktheatreguide.com - 7.13%
  • amctheatres.com - 4.97%
  • gotickets.com - 3.66%
  • cirquedusoleil.com - 3.16%
  • tickets-center.com - 2.47%
  • tiqets.com - 2.28%
  • others - 30.65%

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In the PPC landscape, Broadway.com leads with 16.81% click share, followed by Cinemark at 12.04%. Others collectively hold a significant 30.65%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 US Hospitality Theaters & Cinemas brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date broadway.com viator.com getyourguide.com newyorktheatreguide.com gotickets.com cinemark.com tiqets.com tickets-center.com eventticketscenter.com cirquedusoleil.com
2026/06/01 25.54% 9.21% 5.6% 11.93% 4.27% 4.11% 2.85% 2.77% 2.56% 1.58%
2026/06/02 25.24% 8.77% 5.45% 12.35% 5.67% 2.07% 3.62% 3.49% 1.77% 1.75%
2026/06/03 17.44% 10.32% 8.88% 9.77% 7.93% 0.74% 3.38% 4.66% 4.2% 2.05%
2026/06/04 20.47% 6.55% 5.14% 9.34% 7.85% 4.28% 3.01% 5.82% 4.7% 2.73%
2026/06/05 18.42% 7.41% 5.83% 9.77% 7.74% 4.04% 3.24% 5.48% 4.11% 2.18%
2026/06/06 20.64% 9.72% 5.47% 9.26% 5.67% 3.19% 2.29% 8.29% 3.05% 2.17%
2026/06/07 30.01% 5.53% 2.61% 13.78% 6.23% 1.01% 0.76% 6.35% 1.97% 2.85%
2026/06/08 18.16% 10.11% 5.5% 13.32% 4.86% 3.8% 3.2% 5.7% 2.52% 2.75%
2026/06/09 22.99% 8.35% 7.55% 11.35% 6.76% 1.78% 2.87% 5.51% 1.49% 2.47%
2026/06/10 15.67% 6.52% 5.27% 7.18% 7.39% 8.14% 3.18% 5.69% 1.84% 3.32%
2026/06/11 16.6% 10.09% 7.12% 6.56% 5.77% 3.47% 3.89% 4.97% 2.62% 3.61%
2026/06/12 16.22% 11.85% 6.48% 8.14% 7.33% 1.54% 2.81% 3.88% 7.14% 2.63%
2026/06/13 16.83% 7.3% 3.17% 8.19% 6.98% 5.48% 1.03% 5.08% 4.97% 4.1%
2026/06/14 23.72% 9.89% 5.71% 11.12% 4.86% 1.89% 3.09% 4% 2.76% 2.42%
2026/06/15 21.76% 9.52% 9.01% 11.01% 4.09% 3.85% 3.21% 3.9% 1.34% 2.57%
2026/06/16 22.2% 7.17% 6.43% 13.67% 4.97% 6.13% 2.51% 3.65% 0.35% 2.8%
2026/06/17 14.05% 13.65% 12.31% 6.67% 5.31% 4.59% 5.72% 5.13% 1.14% 3.3%
2026/06/18 15.77% 12.52% 13.89% 6.96% 5.96% 0.14% 4.03% 4.69% 1.02% 2.56%
2026/06/19 11.08% 11.53% 12.12% 5.84% 6.2% 5.2% 4.98% 6.24% 3.62% 2.4%
2026/06/20 14.68% 10.35% 11.96% 7.87% 5.84% 0% 4.28% 5.49% 4.07% 2.65%
2026/06/21 20.19% 7.98% 8.38% 10.91% 6.62% 1.18% 2.55% 5.43% 4.71% 2.94%
2026/06/22 18.87% 11.38% 9.82% 9.85% 5.07% 0.18% 1.02% 3.71% 2.83% 2.67%
2026/06/23 17.35% 9.86% 10.78% 9.81% 6.48% 4.41% 3.38% 3.53% 3.01% 2.12%
2026/06/24 12.34% 13.57% 11.9% 6.43% 6.59% 2.51% 1.03% 3.96% 2.35% 3.16%
2026/06/25 16.44% 10.74% 9.02% 7.03% 5.83% 2.97% 3.57% 3.93% 4.16% 3.61%
2026/06/26 10.32% 8.8% 10.1% 6.03% 7.32% 1.23% 0.33% 5.8% 5.36% 3.13%
2026/06/27 11.36% 10.76% 10.34% 5.66% 7.96% 6.46% 2.07% 6.35% 5.88% 3.14%
2026/06/28 16.91% 12.51% 11.82% 8.3% 6.45% 3.48% 4.16% 4.15% 2.87% 1.85%
2026/06/29 15.66% 12.53% 12.57% 8.26% 6.07% 1.08% 6.08% 3.61% 3.17% 1.79%
2026/06/30 17.52% 13.54% 11.43% 7.37% 5.8% 5.68% 3.36% 2.68% 2.29% 1.89%
  • broadway.com
  • viator.com
  • getyourguide.com
  • newyorktheatreguide.com
  • gotickets.com
  • cinemark.com
  • tiqets.com
  • tickets-center.com
  • eventticketscenter.com
  • cirquedusoleil.com

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Broadway.com led June with fluctuating spend, peaking at 30.01% on the 7th. Viator.com and GetYourGuide.com showed steady growth, while Cinemark.com and CirqueDuSoleil.com remained stable.

Market Exposure

Competitor Count for US Hospitality Theaters & Cinemas

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/06/01 177
2026/06/02 159
2026/06/03 183
2026/06/04 177
2026/06/05 186
2026/06/06 191
2026/06/07 163
2026/06/08 184
2026/06/09 161
2026/06/10 179
2026/06/11 171
2026/06/12 178
2026/06/13 175
2026/06/14 164
2026/06/15 162
2026/06/16 162
2026/06/17 169
2026/06/18 166
2026/06/19 166
2026/06/20 164
2026/06/21 152
2026/06/22 161
2026/06/23 155
2026/06/24 169
2026/06/25 160
2026/06/26 148
2026/06/27 159
2026/06/28 146
2026/06/29 155
2026/06/30 148

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June began with 177 advertisers, peaking at 191 on the 6th. A decline followed, reaching 146 by the 28th. The month concluded with 148 advertisers, reflecting a downward trend.

Campaign Efficiency

Market Loss & Market Gains for US Hospitality Theaters & Cinemas

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
amctheatres.com 5.53%
getyourguide.com 4.7%
viator.com 1.43%
tiqets.com 0.57%
kennedy-center.org 0.48%
fandango.com -0.57%
nyc.com -0.86%
newyorktheatreguide.com -1.85%
cinemark.com -3.12%
broadway.com -4.79%

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AMC Theatres surged with a 5.53% click share increase, while Broadway.com faced a 4.79% decline. GetYourGuide rose by 4.7%, contrasting with Cinemark’s 3.12% drop.

Campaign Efficiency

US Hospitality Theaters & Cinemas Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date viator.com getyourguide.com broadway.com newyorktheatreguide.com gotickets.com cinemark.com boxofficeticketsales.com tiqets.com tickets-center.com eventticketscenter.com
2026/06/01 12.16% 7.4% 14.53% 12.37% 5.77% 4.13% 1.34% 3.18% 3.38% 2.89%
2026/06/02 11.06% 7.41% 14.6% 12.56% 7.51% 2.07% 1.45% 4.24% 4.09% 2.25%
2026/06/03 13.21% 11.11% 9.73% 9.19% 9.95% 1.1% 2.9% 2.86% 4.91% 4.68%
2026/06/04 9.67% 6.13% 11.24% 8.89% 9.56% 6.49% 1.76% 3% 6.1% 5.64%
2026/06/05 8.84% 7.24% 10.87% 9.27% 9.54% 3.5% 2.81% 3.02% 5.6% 4.29%
2026/06/06 13.39% 7.4% 12.32% 9.11% 6.85% 2.88% 1.78% 2.03% 9.02% 3.36%
2026/06/07 7.67% 3.62% 17.59% 14.34% 8.68% 1.93% 2.45% 1.17% 7.65% 2.61%
2026/06/08 12.68% 6.44% 9.96% 12.78% 6.28% 5.24% 0.95% 2.84% 6.32% 2.98%
2026/06/09 10.56% 9.61% 12.62% 11.16% 8.58% 3.17% 1.88% 2.67% 6.44% 1.75%
2026/06/10 8.42% 5.49% 8.66% 6.66% 8.4% 11.94% 2.58% 2.83% 5.59% 2.14%
2026/06/11 12.1% 8.77% 9.14% 6.52% 6.65% 3.92% 4.13% 3.71% 4.72% 3.14%
2026/06/12 15.21% 8.12% 9.09% 7.6% 8.65% 4.33% 3.06% 2.28% 3.87% 8.06%
2026/06/13 8.47% 3.76% 9.82% 8.33% 7.93% 7.84% 3.31% 1.34% 4.96% 5.87%
2026/06/14 12.72% 6.64% 13.26% 10.84% 5.84% 3.27% 2.46% 2.75% 4.55% 3.17%
2026/06/15 11.98% 11.5% 11.73% 10.9% 5% 5.23% 1.66% 2.97% 4.49% 1.74%
2026/06/16 10.19% 7.8% 12.48% 13.78% 5.92% 7.76% 1.7% 2.47% 4.33% 0.48%
2026/06/17 16.15% 15.65% 7.55% 6.11% 5.59% 6.82% 1.59% 5.17% 4.97% 1.23%
2026/06/18 16.2% 18.18% 8.11% 6.24% 6.63% 1.76% 1.9% 3.69% 4.34% 1.02%
2026/06/19 13.13% 14.83% 6.04% 5.14% 6.43% 6.02% 2.73% 4.52% 5.92% 3.78%
2026/06/20 13.45% 16.33% 7.86% 6.88% 6.65% 0% 2.45% 3.4% 5.15% 4.47%
2026/06/21 10.87% 10.04% 11.41% 11.17% 8.3% 1.1% 4.14% 2.85% 6.17% 5.74%
2026/06/22 14.44% 12.97% 9.7% 9.19% 5.37% 0.23% 3.16% 1.29% 4% 3.01%
2026/06/23 11.82% 11.98% 9.53% 9.3% 7.4% 7.1% 3.58% 3.6% 3.82% 3.22%
2026/06/24 14.4% 14.91% 7.3% 5.83% 7.1% 2.03% 2.98% 1.22% 3.99% 3.2%
2026/06/25 12.72% 10.11% 10.11% 6.68% 6.88% 4.69% 2.49% 2.86% 3.98% 5.09%
2026/06/26 10.53% 12.65% 5.9% 5.39% 8.17% 1.76% 3.15% 0.44% 6.21% 5.86%
2026/06/27 13.22% 14.05% 6.34% 4.8% 8.4% 6.13% 2.88% 1.77% 5.98% 6.44%
2026/06/28 15.16% 13.97% 9.23% 8.02% 7.22% 5.59% 2.83% 4.34% 4.36% 3.4%
2026/06/29 14.65% 16.47% 7.89% 7.6% 6.91% 1.68% 3.4% 6.31% 3.92% 3.37%
2026/06/30 15.72% 14.14% 9.01% 6.92% 6.87% 6.17% 3.7% 3.49% 3.07% 2.66%
  • viator.com
  • getyourguide.com
  • broadway.com
  • newyorktheatreguide.com
  • gotickets.com
  • cinemark.com
  • boxofficeticketsales.com
  • tiqets.com
  • tickets-center.com
  • eventticketscenter.com

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In June 2026, Viator’s impression share fluctuated, peaking at 16.20% on the 18th. GetYourGuide saw a significant rise, reaching 18.18% on the 18th. Broadway.com experienced a high of 17.59% on the 7th. NewYorkTheatreGuide’s share peaked at 14.34% on the 7th. By month’s end, Viator led with 15.72%, followed by GetYourGuide at 14.14%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Hospitality Theaters & Cinemas

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Hospitality Theaters & Cinemas - Last month
  1. 1
    AMC | View Showtimes & Get Tickets to New Movies in Theaters https://www.amctheatres.com

    Find movies out now and new movies coming soon to AMC Theatres. Get tickets and view movie theater showtimes or set a reminder for when tickets go on sale.

  2. 2
    Cinemark Theatres | Cinemark Movie Tickets & Times https://www.cinemark.com

    Cinemark Features Movies In XD, 3D, D-Box, IMAX & More! Find A Theatre Near You! Browse Movie...

  3. 3
    Red Rocks Concert Schedule - 2026 Red Rocks Amphitheatre https://www.eventticketscenter.com

    Buy Red Rocks Amphitheatre Concert Tickets. See 2026 Concerts At Red Rocks...

  4. 4
    Red Rocks 2026 Schedule https://www.gotickets.com

    Red Rocks Amphitheatre — Experience an Unforgettable Night of Iconic Musical Perfomances Among Towering Red Rocks.

  5. 5
    What's Currently on Broadway - Top Shows of 2026 https://www.newyorktheatreguide.com

    Get official Broadway tickets from the ultimate guide to New York Theatre. Book...

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In the competitive world of entertainment, AMC Theatres and Cinemark captivate audiences with immersive experiences, showcasing the latest films in various formats. Meanwhile, Event Tickets Center and GoTickets highlight the allure of Red Rocks Amphitheatre’s 2026 concert lineup, promising unforgettable musical nights. New York Theatre Guide entices Broadway enthusiasts with top shows, offering a gateway to the vibrant world of theatre.

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