US Hospitality Theaters & Cinemas - PPC Market Share Analysis February 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Theaters & Cinemas category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 US Hospitality Theaters & Cinemas brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain	Share of clicks
broadway.com	27.44
newyorktheatreguide.com	8.86
stubhub.com	4.65
todaytix.com	3.43
nyc.com	3.17
wickedthemusical.com	3.04
tickets-center.com	2.71
vividseats.com	2.57
cirquedusoleil.com	2.4
lionking.com	2.16
others	39.57

In the theater and cinema PPC landscape, broadway.com dominates with 27.44% click share. Newyorktheatreguide.com follows at 8.86%, while others collectively hold 39.57%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 US Hospitality Theaters & Cinemas brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month
Date	broadway.com	newyorktheatreguide.com	stubhub.com	nyc.com	vividseats.com	tickets-center.com	broadwaydirect.com	todaytix.com	wickedthemusical.com	gotickets.com
2025/02/01	25.18%	10.39%	7.5%	4.64%	3.35%	3.76%	1.94%	2.98%	1.81%	2.76%
2025/02/02	26.88%	11.5%	8.01%	5.53%	3.79%	2.53%	2.41%	2.75%	1.58%	2.92%
2025/02/03	28.2%	10.72%	6.57%	4.87%	3.91%	3.67%	3%	2.58%	2.73%	2.5%
2025/02/04	27.82%	9.35%	6.83%	4.93%	3.25%	2.55%	3.45%	2.77%	2.33%	1.88%
2025/02/05	26.94%	10.6%	6.24%	4.92%	3.27%	3.01%	2.95%	3.07%	2.83%	2.21%
2025/02/06	27.92%	10.74%	5.4%	5.14%	3.01%	3.35%	3.22%	3.22%	2.39%	2.56%
2025/02/07	28.21%	10.85%	6.07%	4.34%	3.6%	2.82%	3.32%	3.58%	2.48%	2.48%
2025/02/08	25.7%	10.08%	6.11%	4.23%	3.93%	3.87%	2.28%	3.17%	2.29%	2.62%
2025/02/09	27.52%	11.01%	6.44%	4.09%	3.59%	2.85%	1.95%	3.92%	1.92%	2.37%
2025/02/10	29.79%	13.47%	6.71%	4.22%	3.2%	2.28%	2.69%	4.35%	1.83%	1.51%
2025/02/11	28.85%	11.41%	7.23%	4.58%	3.51%	2.07%	2.98%	5.22%	2.3%	2.17%
2025/02/12	29.26%	12.51%	6.28%	3.74%	3.79%	3.29%	2.16%	5.24%	2.28%	2.07%
2025/02/13	32.68%	13.4%	6.17%	4.61%	3.72%	1.93%	2.2%	4.83%	2.63%	1.23%
2025/02/14	27.19%	11.46%	5.99%	4.1%	3.44%	3.58%	2.67%	4.53%	2.33%	2.63%
2025/02/15	27.1%	10.76%	7.03%	4.44%	3.17%	2.85%	2.13%	4.63%	2.97%	2.51%
2025/02/16	30.67%	11.13%	6.75%	4.26%	2.8%	2.83%	2.53%	4.74%	2.11%	2.11%
2025/02/17	30.85%	9.95%	7.26%	4.87%	2.72%	2.62%	2.84%	5.01%	2.09%	1.37%
2025/02/18	31.76%	10.5%	5.95%	4.76%	2.69%	1.84%	3.07%	5.36%	2.58%	1.49%
2025/02/19	30.51%	10.26%	6.04%	4.72%	2.65%	2.41%	2.18%	5.03%	2.52%	1.89%
2025/02/20	29.76%	11.64%	5.26%	6.39%	3.05%	2.12%	3.11%	4.77%	1.92%	2.05%
2025/02/21	27.53%	10.31%	5.85%	4.99%	3.34%	2.8%	2.3%	4.48%	2.14%	2.31%
2025/02/22	28.4%	9.73%	5.95%	5.93%	3.47%	3.32%	3.22%	4.36%	2.04%	2.21%
2025/02/23	31.08%	10.29%	5.73%	4.49%	3.39%	3.25%	2.24%	3.75%	2.19%	2.51%
2025/02/24	30.89%	10.62%	5.71%	5.32%	3.22%	3.07%	2.21%	2.8%	2.36%	2.95%
2025/02/25	27.84%	6.9%	6.06%	5.42%	3.2%	3.65%	2.26%	2.8%	2.77%	3.01%
2025/02/26	32.47%	7.97%	5.55%	4.91%	3.17%	2.95%	2.37%	2.46%	2.82%	1.43%
2025/02/27	28.82%	6.73%	6.33%	3.42%	3.83%	3.57%	1.84%	2.66%	2.67%	1.4%
2025/02/28	29.39%	6.71%	6.18%	5.11%	3.89%	3.85%	2.59%	2.49%	1.9%	1.48%

Broadway.com led February with a steady rise, peaking at 32.68%. NewYorkTheatreGuide.com fluctuated, ending at 6.71%. StubHub.com saw a decline, closing at 6.18%. NYC.com and VividSeats.com showed minor variations, finishing at 5.11% and 3.89%, respectively.

Market Exposure

Competitor Count for US Hospitality Theaters & Cinemas

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month
Date	Competitor Count
2025/02/01	764
2025/02/02	732
2025/02/03	738
2025/02/04	725
2025/02/05	753
2025/02/06	754
2025/02/07	724
2025/02/08	723
2025/02/09	724
2025/02/10	769
2025/02/11	751
2025/02/12	731
2025/02/13	731
2025/02/14	761
2025/02/15	742
2025/02/16	748
2025/02/17	749
2025/02/18	740
2025/02/19	751
2025/02/20	765
2025/02/21	731
2025/02/22	747
2025/02/23	747
2025/02/24	749
2025/02/25	734
2025/02/26	728
2025/02/27	661
2025/02/28	683

February saw fluctuating advertiser numbers, peaking at 769 on the 10th. A decline followed, ending the month at 683.

Campaign Efficiency

Market Loss & Market Gains for US Hospitality Theaters & Cinemas

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name	Market Trend
broadway.com	1.37%
amctheatres.com	0.69%
marcustheatres.com	0.29%
nyc.com	0.28%
ticketsales.com	0.26%
vividseats.com	-0.33%
stubhub.com	-0.34%
ticketsonsale.com	-0.37%
eventticketscenter.com	-0.43%
newyorktheatreguide.com	-1.35%

Broadway.com surged with a 1.37% click share increase, while newyorktheatreguide.com dropped by 1.35%. AMC Theatres gained 0.69%, contrasting with eventticketscenter.com’s 0.43% decline.

Campaign Efficiency

US Hospitality Theaters & Cinemas Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	broadway.com	stubhub.com	newyorktheatreguide.com	tickets-center.com	vividseats.com	nyc.com	ticketsonsale.com	broadwaydirect.com	gotickets.com	todaytix.com
2025/02/01	12.76%	10.88%	10.22%	5.55%	5.12%	4.82%	5.09%	2.44%	4.11%	3.21%
2025/02/02	13.59%	11.65%	11.25%	3.9%	5.78%	5.97%	3.36%	3.02%	4.58%	3.06%
2025/02/03	14.72%	9.29%	10.72%	5.32%	5.88%	5.75%	2.99%	4.09%	3.72%	2.85%
2025/02/04	14.53%	9.96%	9.11%	4.08%	5.05%	5.29%	2.98%	4.22%	2.97%	3.06%
2025/02/05	14.12%	9.11%	10.15%	4.88%	5.1%	5.18%	4.12%	4.2%	3.72%	3.3%
2025/02/06	14.64%	8.13%	10.36%	4.87%	4.66%	5.82%	3.18%	4.3%	3.87%	3.58%
2025/02/07	14.75%	9.04%	10.74%	4.71%	5.66%	4.99%	3.55%	4.22%	4.04%	3.85%
2025/02/08	14.03%	9.02%	10.53%	5.51%	6.11%	4.22%	2.4%	2.82%	3.91%	3.4%
2025/02/09	14.56%	9.42%	11.86%	4.56%	5.2%	4.58%	1.63%	2.33%	3.59%	4.04%
2025/02/10	16.05%	10.14%	14%	3.84%	5.02%	5.13%	1.46%	3.78%	2.56%	4.85%
2025/02/11	15.56%	10.97%	12.03%	3.44%	5.43%	5.38%	1.7%	4.37%	3.86%	5.59%
2025/02/12	15.49%	9.5%	12.3%	5.02%	5.98%	4.27%	2.63%	3.05%	3.54%	5.6%
2025/02/13	18.34%	9.74%	13.88%	3.26%	5.79%	5.44%	1.51%	3.16%	2.42%	5.43%
2025/02/14	13.81%	8.75%	11.2%	5.5%	5.21%	4.56%	2.82%	3.63%	4.29%	4.77%
2025/02/15	13.29%	9.91%	10.81%	4.35%	4.57%	4.93%	2.82%	2.75%	3.97%	4.83%
2025/02/16	16.77%	10.04%	12.09%	4.52%	4.35%	5.21%	1.98%	3.81%	3.61%	5.15%
2025/02/17	16.71%	11.19%	10.25%	4.19%	4.36%	6.25%	1.75%	3.99%	2.45%	5.71%
2025/02/18	16.85%	9.76%	11.83%	3.09%	4.63%	5.79%	1.47%	4.05%	2.94%	6.43%
2025/02/19	17.14%	9.28%	11.72%	3.86%	4.12%	5.57%	2.2%	3.34%	3.15%	5.75%
2025/02/20	16.24%	8.4%	12.51%	3.5%	4.7%	7.22%	1.85%	4.26%	3.28%	5.74%
2025/02/21	15.03%	8.88%	10.16%	4.53%	4.91%	5.41%	3.27%	3.22%	3.59%	4.96%
2025/02/22	14.94%	9.42%	9.98%	5.42%	5.72%	6.63%	2.33%	4.13%	3.62%	4.87%
2025/02/23	16.53%	9.1%	10.74%	4.82%	5.62%	5.36%	2.14%	3.05%	3.99%	4.11%
2025/02/24	16.68%	8.85%	11.51%	5.05%	5.24%	6.33%	2.65%	3.37%	4.86%	3.35%
2025/02/25	15.21%	9.11%	7.08%	5.65%	5.06%	5.4%	3.41%	3.15%	4.75%	3.34%
2025/02/26	17.99%	8.96%	8.33%	5.06%	5.39%	6.09%	1.92%	3.58%	2.83%	2.62%
2025/02/27	16.98%	9.64%	7.17%	5.49%	6.25%	4.19%	2.47%	2.3%	2.65%	2.91%
2025/02/28	16.15%	9.25%	6.69%	6.51%	6.09%	5.59%	5.04%	3.22%	2.82%	2.55%

In February 2025, broadway.com led with fluctuating impressions, peaking mid-month. Stubhub.com and newyorktheatreguide.com showed varied trends, while tickets-center.com and vividseats.com had steady growth. The month concluded with broadway.com maintaining dominance.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Hospitality Theaters & Cinemas

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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1
Broadway Shows in NYC - Official Broadway Tickets https://www.broadway.com › tickets
The #1 Source of Information for Theatre-Goers. Explore Shows & Tickets at Broadway.com
2
Radio City Music Hall Schedule https://www.gotickets.com
Radio City 2025 Tickets — View Event Schedule & Tickets for Radio City Shows, Including the Iconic Rockettes & More.
3
Official Broadway Tickets https://www.newyorktheatreguide.com
Broadway Musical Tickets — See what's currently on sale on Broadway - from classics to new hits. Get tickets today. Find tickets at New York Theatre Guide, a trusted and reliable source for Broadway.
4
Red Rocks Amphitheatre Tickets | 2024 Concert Tour Dates https://www.stubhub.com
Tickets On Sale Today And Selling Fast, Secure Your Seats Now. USA Tickets 2024
5
Wicked On Broadway - Official Broadway Site https://www.wickedthemusical.com
There’s Never Been a Better Time To Experience WICKED. See It Now. Remember It Forever.

Broadway.com leads with its authoritative voice, offering comprehensive theater information. GoTickets.com highlights iconic events like the Rockettes. NewYorkTheatreGuide.com emphasizes reliability and variety. StubHub.com focuses on urgency and availability. WickedTheMusical.com captivates with timeless experiences. Each ad uniquely entices theater enthusiasts.

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US Hospitality Theaters & Cinemas - PPC Market Share Analysis February 2025

Share of Clicks for top 10 US Hospitality Theaters & Cinemas brands

Share of Spend for the top 10 US Hospitality Theaters & Cinemas brands

Competitor Count for US Hospitality Theaters & Cinemas

Market Loss & Market Gains for US Hospitality Theaters & Cinemas

US Hospitality Theaters & Cinemas Share of Impressions

Google Text Ad Copy Insights & Creative Trends for US Hospitality Theaters & Cinemas

Frequently Asked Questions

Why are these reports useful and how should I use them?

Why these reports are useful

How often is the data updated?

How does Adthena collect this data?

How accurate are these reports?

Does this include mobile, desktop and Google Shopping data?

Who is this report for?

Can I get a custom report for my brand?

What is Ask Arlo?

Customer Success Stories

Get the full picture

See this data specific to your brand performance