US Hospitality Theaters & Cinemas - PPC Market Share Analysis October 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Theaters & Cinemas category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Theaters & Cinemas – US

Google AI Overview visibility for Hospitality Theaters & Cinemas US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 8.5419304568
91.4580695432
8%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 55
45
55%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 10%
Transactional 29%
Navigational 0%
Seasonal 1%
Local 6%
Problem Solving 1%

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Market Exposure

Share of Clicks for top 10 US Hospitality Theaters & Cinemas brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
broadway.com 16.64
gotickets.com 7.95
tickets-center.com 7.74
todaytix.com 6.31
vividseats.com 6.21
newyorktheatreguide.com 5.37
nyc.com 5.15
ticketmaster.com 3.36
eventticketscenter.com 3.28
vegas.com 3.11
others 34.88
  • broadway.com - 16.64%
  • gotickets.com - 7.95%
  • tickets-center.com - 7.74%
  • todaytix.com - 6.31%
  • vividseats.com - 6.21%
  • newyorktheatreguide.com - 5.37%
  • nyc.com - 5.15%
  • ticketmaster.com - 3.36%
  • eventticketscenter.com - 3.28%
  • vegas.com - 3.11%
  • others - 34.88%

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In the competitive landscape of Google PPC for hospitality and theaters, ‘broadway.com’ leads with 16.64% click share. ‘Others’ collectively hold a significant 34.88%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 US Hospitality Theaters & Cinemas brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date broadway.com gotickets.com newyorktheatreguide.com tickets-center.com vividseats.com eventticketscenter.com nyc.com ticketmaster.com vegas.com todaytix.com
2025/10/01 18.11% 7.07% 4.56% 7.16% 5.16% 2.79% 4.85% 4.23% 3.89% 2.68%
2025/10/02 17.92% 9.43% 6.46% 7.14% 5.4% 2.31% 5.64% 3.23% 3.79% 2.52%
2025/10/03 16.64% 7.99% 5.95% 9.39% 5.57% 2.37% 4.72% 2.55% 3.55% 2.61%
2025/10/04 16.01% 8.65% 4.69% 7.25% 6.25% 4.04% 4.69% 3.99% 3.83% 2.65%
2025/10/05 16.76% 7.12% 5.56% 8.28% 5.2% 1.89% 6.48% 4.19% 3.85% 3.04%
2025/10/06 18.1% 8.15% 5.68% 8.21% 7.25% 3.14% 6.09% 2.95% 4.43% 3.23%
2025/10/07 17.44% 8.08% 5.44% 8.52% 6.1% 2.92% 6.12% 4.19% 3.21% 2.91%
2025/10/08 17.11% 9.98% 4.48% 7.59% 6.9% 3.17% 5.67% 3.3% 3.86% 2.83%
2025/10/09 18.8% 8.19% 6.33% 6.97% 6.61% 3.72% 5.29% 3.23% 3.93% 3.49%
2025/10/10 19.01% 8.62% 4.55% 7.87% 7.15% 2.94% 5.39% 3.21% 3.49% 3.71%
2025/10/11 17.93% 7.61% 5.1% 7.22% 6.98% 4.58% 5.75% 4.18% 3.16% 3.04%
2025/10/12 17.22% 8.36% 6.03% 8.73% 6.98% 3.38% 4.54% 3.29% 3.92% 3.09%
2025/10/13 19.08% 6.67% 7.31% 7.51% 5.97% 1.89% 6.11% 4.1% 3.57% 3.64%
2025/10/14 19.31% 6.33% 5.87% 8.03% 5.97% 3% 4.9% 3.54% 4.18% 4%
2025/10/15 18.17% 6.24% 5.25% 8.58% 5.96% 2.78% 6.12% 4.71% 2.69% 3.33%
2025/10/16 17.9% 6.92% 5.27% 7.73% 5.8% 2.71% 5.21% 4.63% 2.84% 3.49%
2025/10/17 15.76% 7.93% 5.54% 9.46% 5.85% 5.21% 3.98% 5.06% 3.1% 3.3%
2025/10/18 15.4% 8.84% 4.47% 9.05% 6.82% 2.66% 4.79% 5.35% 3.31% 3.13%
2025/10/19 18.49% 6.29% 4.56% 8.9% 7.73% 1.83% 5.4% 3.06% 3.39% 3.11%
2025/10/20 18.5% 6.95% 4.81% 8.23% 7.94% 2.6% 5.7% 3.6% 3.03% 2.84%
2025/10/21 19.49% 6.81% 4.35% 6.9% 6.38% 2.07% 5.79% 4.45% 3.39% 2.8%
2025/10/22 20.61% 6.84% 5.26% 8.66% 7.07% 2.61% 5.7% 4.11% 3.58% 2.76%
2025/10/23 19.66% 8.57% 5.54% 8.21% 5.74% 2.03% 4.76% 4.69% 3.61% 2.81%
2025/10/24 16.36% 9.62% 4.99% 8.01% 8.3% 3.91% 4.92% 3.84% 3.4% 2.41%
2025/10/25 16.84% 8.93% 4.72% 8.19% 6.99% 4.36% 4.66% 3.58% 2.71% 2.52%
2025/10/26 20.29% 8.83% 4.76% 7.78% 6.7% 3.05% 5.71% 4.52% 3% 2.59%
2025/10/27 19.69% 7.95% 5.87% 6.08% 7.35% 3.36% 6.19% 4.52% 2.62% 2.34%
2025/10/28 18.74% 8.85% 4.65% 7.19% 7.2% 3.97% 6.72% 4.98% 2.8% 2.18%
2025/10/29 19.19% 8.94% 4.67% 7.39% 6.64% 3.69% 6.9% 4.47% 2.8% 1.93%
2025/10/30 17.16% 7.23% 10.21% 7.61% 6.92% 3.64% 3.72% 4.04% 3.23% 1.78%
2025/10/31 16.26% 10.88% 10.65% 8.57% 6.43% 3.23% 3.05% 2.74% 2.25% 1.59%
  • broadway.com
  • gotickets.com
  • newyorktheatreguide.com
  • tickets-center.com
  • vividseats.com
  • eventticketscenter.com
  • nyc.com
  • ticketmaster.com
  • vegas.com
  • todaytix.com

Copyright © Adthena. All rights reserved.

Broadway.com led October with fluctuating spend, peaking at 20.61% on the 22nd. Gotickets.com saw a late surge, ending at 10.88% on the 31st. Newyorktheatreguide.com spiked to 10.65% on the 31st. Overall, dynamic shifts marked the month.

Market Exposure

Competitor Count for US Hospitality Theaters & Cinemas

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2025/10/01 545
2025/10/02 535
2025/10/03 557
2025/10/04 560
2025/10/05 575
2025/10/06 545
2025/10/07 555
2025/10/08 553
2025/10/09 538
2025/10/10 558
2025/10/11 563
2025/10/12 566
2025/10/13 580
2025/10/14 566
2025/10/15 569
2025/10/16 561
2025/10/17 574
2025/10/18 582
2025/10/19 587
2025/10/20 584
2025/10/21 545
2025/10/22 568
2025/10/23 558
2025/10/24 568
2025/10/25 575
2025/10/26 560
2025/10/27 559
2025/10/28 555
2025/10/29 553
2025/10/30 562
2025/10/31 572

Copyright © Adthena. All rights reserved.

October saw a dynamic shift in advertisers, starting at 545 and peaking at 587 mid-month. The month concluded with a stable 572, reflecting a vibrant advertising landscape.

Campaign Efficiency

Market Loss & Market Gains for US Hospitality Theaters & Cinemas

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
seatgeek.com 0.97%
gotickets.com 0.89%
vividseats.com 0.68%
boxofficeticketsales.com 0.49%
newyorktheatreguide.com 0.43%
cirquedusoleil.com -0.34%
livenation.com -0.39%
cinemark.com -0.39%
broadway.com -0.48%
vegas.com -0.73%

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Seatgeek.com leads with a 0.97% click share rise, while vegas.com drops by 0.73%.

Campaign Efficiency

US Hospitality Theaters & Cinemas Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date broadway.com gotickets.com newyorktheatreguide.com tickets-center.com vividseats.com todaytix.com eventticketscenter.com nyc.com ticketmaster.com vegas.com
2025/10/01 17.05% 6.54% 4.57% 6.2% 4.71% 8.74% 2.17% 5.2% 3.91% 3.69%
2025/10/02 17.07% 8.8% 6.68% 6.17% 4.69% 8.08% 1.96% 6.34% 3.06% 3.52%
2025/10/03 16.2% 7.77% 6.09% 8.05% 5.15% 8.1% 2.13% 5.14% 2.48% 3.36%
2025/10/04 15.11% 8.55% 4.74% 6.21% 5.85% 7.53% 3.6% 5.07% 4.19% 3.82%
2025/10/05 16.42% 6.55% 5.21% 7.23% 4.8% 8.37% 1.51% 6.98% 4.03% 3.78%
2025/10/06 17.52% 7.21% 5.8% 7.41% 6.38% 8.71% 2.5% 6.62% 3.01% 4.24%
2025/10/07 17.17% 7.76% 5.46% 7.65% 5.69% 7.36% 2.29% 6.42% 3.94% 3.2%
2025/10/08 17% 9.37% 4.39% 6.95% 6.19% 6.43% 2.57% 5.97% 3.07% 3.91%
2025/10/09 18.56% 7.86% 6.46% 6.15% 5.93% 7.32% 3.2% 5.61% 2.96% 3.94%
2025/10/10 18.48% 8.31% 4.55% 7.19% 6.46% 7.76% 2.41% 5.53% 3.01% 3.49%
2025/10/11 17.5% 6.94% 5.24% 6.71% 6.42% 6.35% 4.35% 5.88% 4.06% 3.1%
2025/10/12 16.85% 7.74% 5.96% 7.74% 6.17% 6.45% 3.15% 4.72% 3.35% 3.87%
2025/10/13 19.15% 6.18% 7.24% 7.04% 5.2% 7.81% 1.36% 6.38% 3.89% 3.62%
2025/10/14 19.48% 5.92% 5.73% 7.11% 5.05% 8.43% 2.63% 5.08% 3.31% 4.09%
2025/10/15 18.36% 5.82% 4.94% 7.48% 5.38% 6.59% 2.39% 6.46% 4.26% 2.73%
2025/10/16 17.99% 6.58% 4.94% 7.02% 4.97% 6.56% 2.28% 5.95% 4.43% 2.78%
2025/10/17 15.43% 7.52% 5.5% 8.61% 5.23% 6.88% 5.71% 4.13% 4.71% 3.04%
2025/10/18 15.05% 8.14% 4.49% 7.94% 6.02% 6.63% 2.51% 5.24% 4.71% 3.19%
2025/10/19 18% 6.03% 4.59% 7.76% 7.11% 6.58% 1.56% 5.55% 2.73% 3.07%
2025/10/20 17.87% 6.2% 4.76% 7.74% 6.85% 6.49% 2.44% 5.98% 3.15% 2.84%
2025/10/21 17.88% 6% 4.34% 6.08% 5.63% 6.68% 1.83% 6.06% 4.3% 3.25%
2025/10/22 19.7% 6.55% 5.38% 7.49% 6.08% 7.2% 2.52% 6.03% 3.63% 3.21%
2025/10/23 17.94% 8.31% 5.35% 7.32% 5.13% 7.7% 1.94% 5% 4.21% 3.41%
2025/10/24 15.22% 9.88% 4.72% 6.92% 7.51% 6.35% 4.1% 5.19% 3.38% 3.12%
2025/10/25 15.68% 8.65% 4.51% 6.33% 6.5% 7.12% 4.48% 4.86% 3.16% 2.63%
2025/10/26 19.31% 8.09% 4.84% 6.56% 6.08% 7.02% 3.1% 5.92% 3.92% 3%
2025/10/27 18.58% 7.44% 5.93% 5.19% 6.24% 6.91% 2.97% 6.42% 4.1% 2.51%
2025/10/28 17.8% 8.15% 4.7% 5.96% 6.38% 5.89% 3.88% 6.87% 4.62% 2.65%
2025/10/29 17.86% 8.53% 4.58% 6.66% 5.99% 5.4% 3.75% 7.12% 3.62% 2.75%
2025/10/30 15.27% 7.58% 10.51% 7.19% 6.23% 5.29% 3.53% 3.38% 3.32% 3.16%
2025/10/31 14.3% 11.13% 10.59% 7.97% 6.04% 4.84% 3.09% 2.78% 2.36% 2.06%
  • broadway.com
  • gotickets.com
  • newyorktheatreguide.com
  • tickets-center.com
  • vividseats.com
  • todaytix.com
  • eventticketscenter.com
  • nyc.com
  • ticketmaster.com
  • vegas.com

Copyright © Adthena. All rights reserved.

Broadway.com led October with fluctuating impressions, peaking mid-month at 19.7%. Gotickets.com surged on Halloween to 11.13%. Newyorktheatreguide.com spiked late month, reaching 10.59%. The month ended with diverse shifts across domains.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Hospitality Theaters & Cinemas

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Hospitality Theaters & Cinemas - Last month
  1. 1
    Official Broadway Tickets https://www.broadway.com

    See NYC's Best Shows Now — Broadway.com: Your #1 Source for Broadway Tickets & Show Info—Get Your Tickets Today

  2. 2
    Hamilton on Broadway | Official Ticketing Site https://www.hamiltonmusical.com

    Use the official website for best availability, to avoid resellers and the risk of fraud. Best availability this winter. Celebrate the 10th anniversary of the hit musical.

  3. 3
    Moulin Rouge! The Musical https://www.moulinrougemusical.com

    Official Ticketing Site — Book now to see Bob The Drag Queen as Harold Zidler on Broadway starting Jan 27! A...

  4. 4
    Last minute Broadway tickets | Broadway from $52 https://www.todaytix.com

    Discover and purchase same-day theatre tickets effortlessly when you book with TodayTix.

  5. 5
    Cirque Du Soleil Las Vegas https://www.vegas.com

    Choose From 6 Unique Shows — Save Up To 60% On Las Vegas Cirque Shows. We Guarantee The Best Ticket Prices. Book Now!

Copyright © Adthena. All rights reserved.

Broadway and theater enthusiasts are captivated by compelling PPC ads. Broadway.com positions itself as the go-to source for tickets, while Hamilton’s official site emphasizes authenticity and availability. Moulin Rouge! entices with star power, TodayTix offers last-minute deals, and Vegas.com highlights savings on Cirque Du Soleil shows.

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