US Hospitality Theaters & Cinemas - PPC Market Share Analysis June 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Theaters & Cinemas category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Theaters & Cinemas – US

Google AI Overview visibility for Hospitality Theaters & Cinemas US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 19.6474783816
80.3525216184
19%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 48
52
48%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 8%
Transactional 21%
Navigational 1%
Seasonal 0%
Local 3%
Problem Solving 0%

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Market Exposure

Share of Clicks for top 10 US Hospitality Theaters & Cinemas brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
broadway.com 22.15
newyorktheatreguide.com 8.56
viator.com 7.74
getyourguide.com 5.61
gotickets.com 3.86
amctheatres.com 3.44
cirquedusoleil.com 2.83
cinemark.com 2.48
tickets-center.com 2.48
nyc.com 2.24
others 38.61
  • broadway.com - 22.15%
  • newyorktheatreguide.com - 8.56%
  • viator.com - 7.74%
  • getyourguide.com - 5.61%
  • gotickets.com - 3.86%
  • amctheatres.com - 3.44%
  • cirquedusoleil.com - 2.83%
  • cinemark.com - 2.48%
  • tickets-center.com - 2.48%
  • nyc.com - 2.24%
  • others - 38.61%

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Broadway.com leads with 22.15% click share, while ‘others’ dominate at 38.61%. NewYorkTheatreGuide.com follows at 8.56%, with Viator at 7.74%.

Market Exposure

Share of Spend for the top 10 US Hospitality Theaters & Cinemas brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date broadway.com newyorktheatreguide.com viator.com getyourguide.com gotickets.com nyc.com tickets-center.com todaytix.com eventticketscenter.com vegas.com
2026/05/01 21.74% 9.86% 11.96% 3.32% 6.58% 2.38% 4.38% 1.96% 2.25% 2.2%
2026/05/02 20.87% 9.29% 10.66% 3.48% 6.11% 2.11% 4.75% 3.65% 2.47% 2.86%
2026/05/03 18.58% 8.6% 12.56% 10.58% 3.79% 2.16% 3.46% 3.19% 1.77% 2.86%
2026/05/04 21.63% 10.01% 11.69% 8.62% 3.63% 2.62% 3.24% 3.09% 1.91% 2.6%
2026/05/05 18.43% 11.57% 8.48% 8.28% 5.03% 2.08% 3.78% 3.33% 2.34% 1.93%
2026/05/06 19.92% 10.76% 10.14% 9.14% 4.13% 2.31% 5.9% 2.9% 2.8% 2.13%
2026/05/07 18.8% 10.05% 10.07% 8.46% 3.19% 2.06% 3.53% 2.6% 1.77% 2.1%
2026/05/08 21.82% 9.14% 11.64% 3.36% 5.72% 1.56% 4.68% 2.58% 2.61% 2.61%
2026/05/09 20.26% 10.93% 9.61% 3.11% 7.49% 3.09% 4.46% 3.18% 2.48% 3.21%
2026/05/10 17.18% 8.98% 12.17% 9.44% 6.83% 1.48% 3.01% 2.36% 2.61% 2.32%
2026/05/11 19.99% 9.99% 8.59% 8.9% 4.79% 3.08% 3.47% 1.7% 2.04% 2.48%
2026/05/12 19.69% 10.13% 8.8% 8.5% 5.93% 2.47% 4.85% 2.32% 1.87% 2.19%
2026/05/13 17.55% 7.87% 9.64% 6.42% 7.51% 2.09% 4.81% 1.65% 2.8% 2.53%
2026/05/14 20.97% 9.69% 10.48% 9.12% 5.8% 3.53% 3.5% 2.38% 2.48% 2.25%
2026/05/15 21.59% 9.04% 11.51% 3.79% 5.66% 1.54% 4.63% 2.55% 2.58% 2.58%
2026/05/16 20.6% 10.82% 9.04% 10.84% 6.1% 2.44% 3.68% 1.56% 3.17% 1.98%
2026/05/17 23.13% 10.61% 8.39% 8.63% 6.87% 3.66% 4.11% 1.41% 2.27% 1.85%
2026/05/18 26.68% 11.77% 6.35% 6.56% 5.31% 3.37% 5.04% 1.56% 2.68% 2.47%
2026/05/19 28.95% 11.09% 7.28% 6.52% 4.91% 1.47% 4.28% 2.87% 1.17% 2.02%
2026/05/20 26.2% 11.4% 7.03% 5.72% 5.33% 3.04% 3.07% 1.57% 2.63% 2.65%
2026/05/21 26.57% 10.71% 5.26% 5.19% 7.79% 3.71% 3.11% 1.64% 3.42% 2.06%
2026/05/22 22.24% 12.2% 6.29% 6.4% 6.71% 2.81% 5% 2.14% 2.26% 2.28%
2026/05/23 19.24% 12.38% 6.1% 6.29% 6.29% 3.04% 3.6% 1.24% 3.61% 1.97%
2026/05/24 24.81% 16.4% 6.5% 6.73% 4.9% 2.74% 2.57% 2.73% 2.71% 1.94%
2026/05/25 25.59% 12.13% 5.62% 6.16% 7.83% 3.68% 3.25% 2.25% 1.54% 1.57%
2026/05/26 22.66% 13.41% 5.14% 6.55% 5.58% 3.48% 3.86% 3.07% 2.4% 1.65%
2026/05/27 18.1% 10.64% 8.57% 8.75% 7.71% 3.82% 4.08% 0.91% 3.42% 1.83%
2026/05/28 16.52% 9.13% 9.43% 9.51% 7.66% 2.82% 5% 0.81% 3.87% 2.13%
2026/05/29 18.09% 9.51% 7.41% 7.63% 7.15% 2.51% 4.7% 1.26% 2.9% 2.27%
2026/05/30 19.2% 9.18% 8.34% 6.44% 8.04% 3.95% 5.63% 1.33% 2.57% 2.23%
2026/05/31 21.74% 15.29% 6.18% 6.04% 5.68% 4.79% 4.16% 3.5% 1.91% 1.76%
  • broadway.com
  • newyorktheatreguide.com
  • viator.com
  • getyourguide.com
  • gotickets.com
  • nyc.com
  • tickets-center.com
  • todaytix.com
  • eventticketscenter.com
  • vegas.com

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In May 2026, broadway.com led with fluctuating spend, peaking mid-month. newyorktheatreguide.com saw a late surge, while viator.com declined. getyourguide.com and gotickets.com had varied trends. The month ended with broadway.com regaining dominance.

Market Exposure

Competitor Count for US Hospitality Theaters & Cinemas

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/05/01 176
2026/05/02 178
2026/05/03 160
2026/05/04 160
2026/05/05 171
2026/05/06 157
2026/05/07 169
2026/05/08 178
2026/05/09 170
2026/05/10 162
2026/05/11 170
2026/05/12 162
2026/05/13 165
2026/05/14 156
2026/05/15 178
2026/05/16 166
2026/05/17 159
2026/05/18 162
2026/05/19 148
2026/05/20 156
2026/05/21 159
2026/05/22 173
2026/05/23 175
2026/05/24 168
2026/05/25 186
2026/05/26 186
2026/05/27 183
2026/05/28 181
2026/05/29 179
2026/05/30 192
2026/05/31 176

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In May, advertiser numbers fluctuated, peaking at 192 on the 30th. The month concluded with 176 advertisers, reflecting a dynamic competitive landscape.

Campaign Efficiency

Market Loss & Market Gains for US Hospitality Theaters & Cinemas

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
broadway.com 2.98%
newyorktheatreguide.com 1.61%
gotickets.com 0.75%
nyc.com 0.68%
ticketmaster.com 0.67%
getyourguide.com -0.49%
fandango.com -0.73%
amctheatres.com -1.01%
klook.com -1.26%
viator.com -2.45%

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Broadway.com soared with a 2.98% click share increase, while Viator.com faced a 2.45% decline. NewYorkTheatreGuide.com also rose by 1.61%.

Campaign Efficiency

US Hospitality Theaters & Cinemas Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date newyorktheatreguide.com broadway.com viator.com gotickets.com getyourguide.com nyc.com tickets-center.com eventticketscenter.com vegas.com klook.com
2026/05/01 8.12% 11.06% 20.94% 7.18% 5.39% 2.15% 4.67% 2.77% 1.87% 2.51%
2026/05/02 7.96% 11.43% 17.08% 6.96% 5.09% 2.18% 5.75% 3.09% 2.84% 4.39%
2026/05/03 7.08% 9.74% 16.47% 4.51% 13.5% 2.19% 4.07% 2.25% 2.97% 5.38%
2026/05/04 8.78% 11.96% 15.08% 4.41% 11.49% 2.69% 4.24% 2.45% 2.57% 3.25%
2026/05/05 10.23% 10.61% 11.95% 6.14% 10.15% 2.35% 4.46% 3.2% 1.89% 3.64%
2026/05/06 8.85% 10.09% 16.07% 4.72% 13.92% 2.23% 6.14% 3.03% 1.81% 4.44%
2026/05/07 8.83% 10.22% 15.69% 3.71% 11.89% 2.36% 3.92% 2.15% 1.8% 5.65%
2026/05/08 7.95% 11.4% 20.07% 6.59% 5.3% 1.48% 5% 3.09% 2.37% 2.36%
2026/05/09 9.47% 10.88% 14.67% 8.61% 4.36% 3.17% 4.56% 2.97% 3.14% 3.69%
2026/05/10 7.53% 9.31% 15.18% 7.83% 11.73% 1.46% 3.31% 3.3% 2.32% 4.53%
2026/05/11 8.69% 11.61% 11.65% 5.8% 10.79% 3.39% 4.32% 2.73% 2.54% 2.7%
2026/05/12 8.32% 10.7% 12.17% 6.96% 10.47% 2.61% 5.65% 2.32% 2.05% 2.25%
2026/05/13 6.28% 8.77% 14.52% 8.1% 10.99% 1.95% 5.02% 3.32% 2.28% 1.65%
2026/05/14 7.88% 11.23% 15.65% 6.72% 13.6% 3.5% 3.41% 2.87% 2.01% 1.68%
2026/05/15 7.95% 11.4% 20.07% 6.59% 5.3% 1.48% 5% 3.09% 2.37% 2.36%
2026/05/16 9.74% 11.47% 13.28% 7.4% 13.27% 2.69% 4.2% 4.05% 1.99% 1.77%
2026/05/17 9.43% 13.28% 13.88% 8.12% 12.04% 3.99% 4.95% 2.71% 1.72% 2.23%
2026/05/18 11.14% 15.5% 10.45% 7.62% 9.64% 3.7% 6.42% 3.56% 2.64% 0.81%
2026/05/19 10.23% 16.53% 13.7% 6.47% 9.61% 1.95% 5.38% 1.84% 2.06% 1.8%
2026/05/20 10.52% 15.71% 11.8% 6.59% 7.41% 3.23% 3.48% 3.64% 2.59% 1.58%
2026/05/21 9.89% 15.25% 8.25% 9.87% 7.2% 4.11% 3.75% 4.5% 1.96% 0.62%
2026/05/22 11.06% 12.29% 11.55% 8.17% 9.49% 2.85% 5.66% 2.88% 2.12% 0.21%
2026/05/23 11.26% 10.95% 9.28% 7.45% 7.92% 3.25% 4.13% 4.43% 1.78% 0.97%
2026/05/24 15.23% 14.32% 10.84% 6.79% 9.07% 3.18% 3.44% 3.55% 2.08% 0.59%
2026/05/25 10.68% 14.12% 9.06% 10.66% 8.42% 3.96% 4.08% 2.04% 1.51% 1.24%
2026/05/26 11.46% 12.46% 9% 7.11% 8.6% 3.94% 4.65% 3.26% 1.64% 0.88%
2026/05/27 9.14% 10.13% 13.3% 9.36% 11.02% 3.77% 4.5% 4.25% 1.67% 0.69%
2026/05/28 8.07% 9.5% 14.04% 8.74% 10.64% 2.82% 5.6% 4.82% 1.93% 0.3%
2026/05/29 7.78% 9.99% 12.22% 8.4% 10.16% 2.42% 5.16% 3.39% 2.05% 0.48%
2026/05/30 8.05% 11.84% 11.87% 9.53% 9.48% 3.93% 6.25% 3.04% 2.14% 1.06%
2026/05/31 14.12% 12.52% 9.39% 7.77% 7.21% 5.32% 5.09% 2.7% 1.85% 1.12%
  • newyorktheatreguide.com
  • broadway.com
  • viator.com
  • gotickets.com
  • getyourguide.com
  • nyc.com
  • tickets-center.com
  • eventticketscenter.com
  • vegas.com
  • klook.com

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In May 2026, Viator led with a strong start, peaking early, while Broadway.com surged mid-month. NewYorkTheatreGuide.com saw fluctuations, ending with a notable rise. Klook.com experienced a decline, finishing low.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Hospitality Theaters & Cinemas

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Hospitality Theaters & Cinemas - Last month
  1. 1
    AMC | View Showtimes & Get Tickets to New Movies in Theaters https://www.amctheatres.com

    Find movies out now and new movies coming soon to AMC Theatres. Get tickets and view movie theater showtimes or set a reminder for when tickets go on sale.

  2. 2
    New York Broadway Shows 2026 - Browse All Broadway Shows https://www.broadway.com

    Your Ultimate Guide to Broadway Shows – Only at Broadway.com

  3. 3
    Now Playing Only in Theaters | Get Tickets Now https://www.fandango.com › tdwp2 › movie

    Experience The Devil Wears Prada 2 now playing only in theaters. An iconic return to the big screen.

  4. 4
    What's Currently on Broadway - Top Shows of 2026 https://www.newyorktheatreguide.com

    See what's currently on sale on Broadway - from classics to new hits. Get tickets...

  5. 5
    Red Rocks Amphitheatre Events - 2026 Morrison Schedule https://www.tickets-center.com/

    2026 Red Rocks Amphitheatre Morrison Schedule. Secure Morrison Resale Tickets Online. View Huge Inventory with Interactive Seat Maps, Great...

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In the vibrant world of entertainment, AMC Theatres entices with showtimes and ticket reminders, while Broadway.com offers a comprehensive guide to New York’s Broadway shows. Fandango highlights the exclusive theater release of “The Devil Wears Prada 2,” and New York Theatre Guide showcases Broadway’s top hits. Tickets-Center.com provides a detailed schedule for Red Rocks Amphitheatre events, complete with interactive seat maps.

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