US Hospitality Theaters & Cinemas - PPC Market Share Analysis April 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Theaters & Cinemas category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Theaters & Cinemas – US

Google AI Overview visibility for Hospitality Theaters & Cinemas US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 10.7817819958
89.2182180042
10%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 48
52
48%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 10%
Transactional 20%
Navigational 1%
Seasonal 0%
Local 3%
Problem Solving 0%

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Market Exposure

Share of Clicks for top 10 US Hospitality Theaters & Cinemas brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
broadway.com 14
viator.com 10.54
getyourguide.com 7.48
newyorktheatreguide.com 5.43
amctheatres.com 4.66
cirquedusoleil.com 3.77
cinemark.com 3.22
abt.org 2.95
kennedy-center.org 2.95
vegas.com 2.79
others 42.21
  • broadway.com - 14%
  • viator.com - 10.54%
  • getyourguide.com - 7.48%
  • newyorktheatreguide.com - 5.43%
  • amctheatres.com - 4.66%
  • cirquedusoleil.com - 3.77%
  • cinemark.com - 3.22%
  • abt.org - 2.95%
  • kennedy-center.org - 2.95%
  • vegas.com - 2.79%
  • others - 42.21%

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In the PPC landscape, Broadway.com leads with 14% click share, followed by Viator at 10.54%. Others dominate with 42.21%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 US Hospitality Theaters & Cinemas brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date broadway.com viator.com newyorktheatreguide.com getyourguide.com klook.com tickets-center.com gotickets.com vegas.com todaytix.com cirquedusoleil.com
2026/04/01 17.68% 7.52% 7.13% 6.46% 2.45% 6.11% 5.61% 3.39% 2.93% 4.19%
2026/04/02 14.72% 12.33% 8.12% 9.45% 2.05% 2.86% 5.86% 3.55% 2.81% 4.46%
2026/04/03 13.21% 11.55% 6.2% 11.53% 1.65% 1.9% 4.25% 2.53% 3.75% 3.74%
2026/04/04 10.43% 10.13% 4.09% 9.91% 2.2% 4.12% 7.87% 3.24% 1.5% 3.52%
2026/04/05 8.29% 7.92% 2.23% 10.5% 1% 5.77% 7.04% 5.91% 1.4% 3.1%
2026/04/06 8.39% 11.14% 3.12% 10.67% 2.02% 2.99% 4.05% 6.07% 0.92% 6.13%
2026/04/07 6.47% 13.14% 2.72% 12.89% 1.18% 2.99% 4.07% 5.7% 1.27% 6.58%
2026/04/08 16.51% 8.23% 9.93% 7.21% 3.05% 2.19% 3.51% 3.35% 3.45% 2.58%
2026/04/09 16.26% 11.04% 7.8% 11.17% 3.37% 1.6% 2.65% 3.08% 2.56% 1.91%
2026/04/10 15.33% 7.52% 5.58% 7.5% 2.69% 3.94% 4.9% 2.23% 3.41% 1.2%
2026/04/11 14.94% 9.02% 5.39% 7.7% 2.76% 5.47% 5.35% 3.52% 3.43% 3.42%
2026/04/12 15.96% 10.75% 5.2% 10.89% 1.32% 3.42% 4.28% 3.76% 1.75% 3.59%
2026/04/13 17.2% 8.02% 8.08% 7.61% 0.95% 3.87% 4.88% 3.89% 2.76% 4.65%
2026/04/14 16.25% 9.63% 6.79% 8% 1.79% 2.07% 3.73% 3.85% 1.52% 3.73%
2026/04/15 18.52% 7.97% 9.02% 5.48% 1.22% 1.92% 4.13% 3.75% 1.59% 3.3%
2026/04/16 14.53% 12.89% 8.14% 5.56% 1.28% 3.16% 4.83% 4.34% 2.27% 5.1%
2026/04/17 15.28% 9.16% 7.59% 5.54% 1.39% 4.41% 5.31% 3.93% 2.84% 3.79%
2026/04/18 13.41% 8.28% 7.78% 7.21% 1.37% 4.31% 5.96% 3.12% 2.56% 2.03%
2026/04/19 11.23% 11.52% 6.13% 10.68% 2.74% 4.4% 5.53% 3.9% 1.88% 4.09%
2026/04/20 12.52% 13.67% 4.89% 9.45% 1.73% 4.13% 5.74% 3.41% 1.61% 4.01%
2026/04/21 19.36% 12.35% 8.23% 9.07% 2.63% 4.03% 4.69% 3.22% 1.13% 3.77%
2026/04/22 23.68% 10.72% 11.25% 6.45% 1.44% 2.5% 3.29% 2.41% 3.85% 2.39%
2026/04/23 21.96% 9.33% 12.09% 8.05% 1.61% 2.99% 4.83% 2.69% 2.2% 1.54%
2026/04/24 23% 11.69% 9.53% 2.98% 1.29% 5.87% 4.5% 2.26% 2.62% 1.98%
2026/04/25 23.15% 9.17% 9.32% 2.51% 2.21% 4.61% 6.34% 3.05% 3.91% 3.21%
2026/04/26 17.96% 12.58% 9.12% 9.23% 3.32% 2.85% 3.16% 2.72% 3.1% 2.5%
2026/04/27 19.14% 11.08% 10.66% 7.85% 2% 2.67% 4.36% 3.35% 2.58% 2.28%
2026/04/28 15.12% 12.15% 12.43% 9.69% 3.08% 2.1% 4.42% 3.12% 2.45% 3.67%
2026/04/29 21.2% 11.69% 12.22% 9.6% 3.03% 2.94% 2.3% 1.94% 2.66% 2.4%
2026/04/30 20.37% 12% 11.24% 7.82% 5.06% 3.02% 2.68% 2.08% 1.84% 1.16%
  • broadway.com
  • viator.com
  • newyorktheatreguide.com
  • getyourguide.com
  • klook.com
  • tickets-center.com
  • gotickets.com
  • vegas.com
  • todaytix.com
  • cirquedusoleil.com

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In April 2026, broadway.com led with fluctuating spend, peaking at 23.68% on April 22. Viator.com and newyorktheatreguide.com showed steady growth, while getyourguide.com and klook.com had varied trends. The month ended with broadway.com maintaining dominance.

Market Exposure

Competitor Count for US Hospitality Theaters & Cinemas

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/04/01 171
2026/04/02 173
2026/04/03 178
2026/04/04 174
2026/04/05 161
2026/04/06 155
2026/04/07 165
2026/04/08 171
2026/04/09 173
2026/04/10 173
2026/04/11 182
2026/04/12 164
2026/04/13 169
2026/04/14 164
2026/04/15 180
2026/04/16 180
2026/04/17 175
2026/04/18 189
2026/04/19 172
2026/04/20 167
2026/04/21 174
2026/04/22 188
2026/04/23 189
2026/04/24 174
2026/04/25 175
2026/04/26 166
2026/04/27 166
2026/04/28 166
2026/04/29 173
2026/04/30 180

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April saw fluctuating advertiser numbers, peaking at 189 on April 18 and 23. The month concluded with a stable 180 advertisers.

Campaign Efficiency

Market Loss & Market Gains for US Hospitality Theaters & Cinemas

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
broadway.com 7.65%
newyorktheatreguide.com 3.34%
nyc.com 1.36%
viator.com 1.28%
fandango.com 1.23%
getyourguide.com -0.67%
cirquedusoleil.com -0.89%
nycballet.com -1.01%
amctheatres.com -2.42%
cinemark.com -6.87%

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Broadway.com soared with a 7.65% click share increase, while Cinemark.com faced a 6.87% decline. NewYorkTheatreGuide.com rose by 3.34%, contrasting AMCTheatres.com’s 2.42% drop.

Campaign Efficiency

US Hospitality Theaters & Cinemas Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date viator.com getyourguide.com broadway.com newyorktheatreguide.com klook.com tickets-center.com gotickets.com vegas.com todaytix.com eventticketscenter.com
2026/04/01 13.63% 12.54% 8.76% 5.76% 2.84% 6.09% 6.23% 2.61% 2.23% 2.01%
2026/04/02 22.76% 17.31% 7.16% 6.06% 2.09% 2.77% 5.69% 2.91% 1.96% 1.62%
2026/04/03 18.07% 17.77% 6.44% 4.75% 1.57% 1.84% 4.97% 1.79% 2.74% 2.09%
2026/04/04 15.25% 13.78% 6.46% 3.62% 2.64% 3.9% 8.15% 2.71% 1.29% 2.47%
2026/04/05 10.51% 13.5% 6.69% 2.24% 1.5% 5.74% 7.62% 4.55% 1.57% 2.48%
2026/04/06 16.7% 14.4% 6.83% 3.13% 2.64% 2.96% 4.23% 5.19% 0.91% 1.88%
2026/04/07 19.05% 15.58% 5.04% 2.68% 1.75% 3.17% 4.21% 4.1% 1.15% 1.59%
2026/04/08 16.05% 14.48% 7.86% 7.48% 3.16% 2.11% 3.83% 2.74% 2.32% 2.64%
2026/04/09 17.63% 18.5% 7.48% 5.38% 3.78% 1.56% 2.8% 2.13% 1.63% 2.18%
2026/04/10 12.46% 11.65% 7.47% 4.15% 2.99% 3.69% 5.4% 1.55% 2.61% 2.23%
2026/04/11 15.51% 11.66% 7.44% 3.62% 2.95% 4.9% 6.08% 2.86% 2.61% 2.55%
2026/04/12 15.88% 14.89% 9.33% 4.5% 1.96% 3.51% 4.87% 3.39% 1.51% 2.14%
2026/04/13 14.06% 11.81% 10.04% 7.23% 1.48% 4.11% 5.36% 3.71% 2.09% 2.02%
2026/04/14 14.09% 11% 9.3% 6.12% 3.06% 2.17% 4.22% 3.67% 1.15% 2.07%
2026/04/15 14.3% 9.61% 10.11% 7.34% 1.87% 2.32% 4.52% 3.26% 0.99% 2.35%
2026/04/16 20.38% 10.76% 8.09% 6.28% 1.55% 3.27% 5.56% 3.85% 1.51% 1.88%
2026/04/17 17.06% 11.23% 8.52% 5.84% 1.84% 4.46% 5.65% 3.55% 1.59% 2.63%
2026/04/18 16.31% 13.78% 7.06% 5.63% 1.89% 4.3% 6.56% 2.44% 1.44% 2.65%
2026/04/19 17.4% 14.41% 7.29% 5.19% 4.15% 4.65% 6.05% 3.48% 1.25% 2.13%
2026/04/20 19.68% 12.57% 7.74% 4.33% 2.18% 4.07% 5.66% 3.03% 0.97% 2.03%
2026/04/21 18.38% 13.66% 10.06% 6.41% 3.44% 4.66% 5.63% 2.66% 0.74% 1.41%
2026/04/22 18.72% 11.18% 11.92% 8.81% 2.27% 3.17% 3.9% 2.09% 2.78% 1.76%
2026/04/23 14.79% 12.44% 10.48% 9.45% 2.22% 3.18% 5.24% 2.37% 1.82% 2.43%
2026/04/24 18.92% 6.4% 11.84% 7.6% 1.94% 7.38% 5.19% 2.06% 2.1% 2.01%
2026/04/25 15.05% 4.58% 12.63% 7.58% 3.21% 5.63% 7.51% 3.11% 3.56% 2.21%
2026/04/26 17.11% 13.39% 10.56% 7.84% 4.73% 3.44% 3.77% 2.63% 2.9% 1.37%
2026/04/27 15.37% 11.76% 9.87% 8.94% 2.88% 3.1% 5.25% 2.91% 1.91% 1.42%
2026/04/28 17.06% 13.74% 8.22% 10.08% 4.68% 2.27% 5.28% 2.88% 2.32% 1.87%
2026/04/29 16.23% 14.43% 10.96% 10.01% 4.43% 3.31% 2.72% 1.59% 2.24% 2.65%
2026/04/30 16.8% 12.48% 10.83% 9.37% 6.09% 3.39% 2.93% 1.59% 1.45% 1.2%
  • viator.com
  • getyourguide.com
  • broadway.com
  • newyorktheatreguide.com
  • klook.com
  • tickets-center.com
  • gotickets.com
  • vegas.com
  • todaytix.com
  • eventticketscenter.com

Copyright © Adthena. All rights reserved.

April 2026 saw viator.com leading with fluctuating impressions, peaking at 22.76%. getyourguide.com followed, experiencing a dip mid-month. broadway.com steadily rose, while newyorktheatreguide.com gained momentum. The month concluded with viator.com maintaining dominance.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Hospitality Theaters & Cinemas

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Hospitality Theaters & Cinemas - Last month
  1. 1
    AMC | View Showtimes & Get Tickets to New Movies in Theaters https://www.amctheatres.com

    Find movies out now and new movies coming soon to AMC Theatres. Get tickets and view movie theater showtimes or set a reminder for when tickets go on sale.

  2. 2
    Moulin Rouge The Musical https://www.broadway.com

    Get Tickets on Broadway.com — Baz Luhrmann’s Film Comes to Life Onstage. A Celebration of Truth, Beauty, Freedom & Love. Pop...

  3. 3
    Cinemark Theatres https://www.cinemark.com

    Cinemark Movie Tickets & Times — Cinemark Features Movies In XD, 3D, D-Box, IMAX & More! Find A Theatre Near You! Order Concessions...

  4. 4
    Now Playing Only in Theaters https://www.fandango.com › tdwp2 › movie

    Get Tickets Now — Experience The Devil Wears Prada 2 now playing only in theaters

  5. 5
    Official Broadway Tickets https://www.newyorktheatreguide.com

    Shows in NYC — Get official Broadway tickets from the ultimate guide to New York Theatre. Book now. See what's...

Copyright © Adthena. All rights reserved.

AMC Theatres captivates with showtimes and ticket reminders, while Broadway.com enchants with Moulin Rouge’s onstage magic. Cinemark highlights diverse movie formats, and Fandango entices with exclusive theater releases. New York Theatre Guide offers official Broadway tickets, promising unforgettable experiences.

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