Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Theaters & Cinemas category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.
See how often AIOs appear and how search intent is distributed across buying signals.
How often a Google AI overview appears on search terms relevant to this category.
| Frequency | Percentage |
|---|---|
| Frequency | 8.5419304568 |
| 91.4580695432 |
A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.
| Frequency | Percentage |
|---|---|
| Frequency | 55 |
| 45 |
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Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| broadway.com | 16.64 |
| gotickets.com | 7.95 |
| tickets-center.com | 7.74 |
| todaytix.com | 6.31 |
| vividseats.com | 6.21 |
| newyorktheatreguide.com | 5.37 |
| nyc.com | 5.15 |
| ticketmaster.com | 3.36 |
| eventticketscenter.com | 3.28 |
| vegas.com | 3.11 |
| others | 34.88 |
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In the competitive landscape of Google PPC for hospitality and theaters, ‘broadway.com’ leads with 16.64% click share. ‘Others’ collectively hold a significant 34.88%, showcasing diverse competition.
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | broadway.com | gotickets.com | newyorktheatreguide.com | tickets-center.com | vividseats.com | eventticketscenter.com | nyc.com | ticketmaster.com | vegas.com | todaytix.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2025/10/01 | 18.11% | 7.07% | 4.56% | 7.16% | 5.16% | 2.79% | 4.85% | 4.23% | 3.89% | 2.68% |
| 2025/10/02 | 17.92% | 9.43% | 6.46% | 7.14% | 5.4% | 2.31% | 5.64% | 3.23% | 3.79% | 2.52% |
| 2025/10/03 | 16.64% | 7.99% | 5.95% | 9.39% | 5.57% | 2.37% | 4.72% | 2.55% | 3.55% | 2.61% |
| 2025/10/04 | 16.01% | 8.65% | 4.69% | 7.25% | 6.25% | 4.04% | 4.69% | 3.99% | 3.83% | 2.65% |
| 2025/10/05 | 16.76% | 7.12% | 5.56% | 8.28% | 5.2% | 1.89% | 6.48% | 4.19% | 3.85% | 3.04% |
| 2025/10/06 | 18.1% | 8.15% | 5.68% | 8.21% | 7.25% | 3.14% | 6.09% | 2.95% | 4.43% | 3.23% |
| 2025/10/07 | 17.44% | 8.08% | 5.44% | 8.52% | 6.1% | 2.92% | 6.12% | 4.19% | 3.21% | 2.91% |
| 2025/10/08 | 17.11% | 9.98% | 4.48% | 7.59% | 6.9% | 3.17% | 5.67% | 3.3% | 3.86% | 2.83% |
| 2025/10/09 | 18.8% | 8.19% | 6.33% | 6.97% | 6.61% | 3.72% | 5.29% | 3.23% | 3.93% | 3.49% |
| 2025/10/10 | 19.01% | 8.62% | 4.55% | 7.87% | 7.15% | 2.94% | 5.39% | 3.21% | 3.49% | 3.71% |
| 2025/10/11 | 17.93% | 7.61% | 5.1% | 7.22% | 6.98% | 4.58% | 5.75% | 4.18% | 3.16% | 3.04% |
| 2025/10/12 | 17.22% | 8.36% | 6.03% | 8.73% | 6.98% | 3.38% | 4.54% | 3.29% | 3.92% | 3.09% |
| 2025/10/13 | 19.08% | 6.67% | 7.31% | 7.51% | 5.97% | 1.89% | 6.11% | 4.1% | 3.57% | 3.64% |
| 2025/10/14 | 19.31% | 6.33% | 5.87% | 8.03% | 5.97% | 3% | 4.9% | 3.54% | 4.18% | 4% |
| 2025/10/15 | 18.17% | 6.24% | 5.25% | 8.58% | 5.96% | 2.78% | 6.12% | 4.71% | 2.69% | 3.33% |
| 2025/10/16 | 17.9% | 6.92% | 5.27% | 7.73% | 5.8% | 2.71% | 5.21% | 4.63% | 2.84% | 3.49% |
| 2025/10/17 | 15.76% | 7.93% | 5.54% | 9.46% | 5.85% | 5.21% | 3.98% | 5.06% | 3.1% | 3.3% |
| 2025/10/18 | 15.4% | 8.84% | 4.47% | 9.05% | 6.82% | 2.66% | 4.79% | 5.35% | 3.31% | 3.13% |
| 2025/10/19 | 18.49% | 6.29% | 4.56% | 8.9% | 7.73% | 1.83% | 5.4% | 3.06% | 3.39% | 3.11% |
| 2025/10/20 | 18.5% | 6.95% | 4.81% | 8.23% | 7.94% | 2.6% | 5.7% | 3.6% | 3.03% | 2.84% |
| 2025/10/21 | 19.49% | 6.81% | 4.35% | 6.9% | 6.38% | 2.07% | 5.79% | 4.45% | 3.39% | 2.8% |
| 2025/10/22 | 20.61% | 6.84% | 5.26% | 8.66% | 7.07% | 2.61% | 5.7% | 4.11% | 3.58% | 2.76% |
| 2025/10/23 | 19.66% | 8.57% | 5.54% | 8.21% | 5.74% | 2.03% | 4.76% | 4.69% | 3.61% | 2.81% |
| 2025/10/24 | 16.36% | 9.62% | 4.99% | 8.01% | 8.3% | 3.91% | 4.92% | 3.84% | 3.4% | 2.41% |
| 2025/10/25 | 16.84% | 8.93% | 4.72% | 8.19% | 6.99% | 4.36% | 4.66% | 3.58% | 2.71% | 2.52% |
| 2025/10/26 | 20.29% | 8.83% | 4.76% | 7.78% | 6.7% | 3.05% | 5.71% | 4.52% | 3% | 2.59% |
| 2025/10/27 | 19.69% | 7.95% | 5.87% | 6.08% | 7.35% | 3.36% | 6.19% | 4.52% | 2.62% | 2.34% |
| 2025/10/28 | 18.74% | 8.85% | 4.65% | 7.19% | 7.2% | 3.97% | 6.72% | 4.98% | 2.8% | 2.18% |
| 2025/10/29 | 19.19% | 8.94% | 4.67% | 7.39% | 6.64% | 3.69% | 6.9% | 4.47% | 2.8% | 1.93% |
| 2025/10/30 | 17.16% | 7.23% | 10.21% | 7.61% | 6.92% | 3.64% | 3.72% | 4.04% | 3.23% | 1.78% |
| 2025/10/31 | 16.26% | 10.88% | 10.65% | 8.57% | 6.43% | 3.23% | 3.05% | 2.74% | 2.25% | 1.59% |
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Broadway.com led October with fluctuating spend, peaking at 20.61% on the 22nd. Gotickets.com saw a late surge, ending at 10.88% on the 31st. Newyorktheatreguide.com spiked to 10.65% on the 31st. Overall, dynamic shifts marked the month.
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2025/10/01 | 545 |
| 2025/10/02 | 535 |
| 2025/10/03 | 557 |
| 2025/10/04 | 560 |
| 2025/10/05 | 575 |
| 2025/10/06 | 545 |
| 2025/10/07 | 555 |
| 2025/10/08 | 553 |
| 2025/10/09 | 538 |
| 2025/10/10 | 558 |
| 2025/10/11 | 563 |
| 2025/10/12 | 566 |
| 2025/10/13 | 580 |
| 2025/10/14 | 566 |
| 2025/10/15 | 569 |
| 2025/10/16 | 561 |
| 2025/10/17 | 574 |
| 2025/10/18 | 582 |
| 2025/10/19 | 587 |
| 2025/10/20 | 584 |
| 2025/10/21 | 545 |
| 2025/10/22 | 568 |
| 2025/10/23 | 558 |
| 2025/10/24 | 568 |
| 2025/10/25 | 575 |
| 2025/10/26 | 560 |
| 2025/10/27 | 559 |
| 2025/10/28 | 555 |
| 2025/10/29 | 553 |
| 2025/10/30 | 562 |
| 2025/10/31 | 572 |
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October saw a dynamic shift in advertisers, starting at 545 and peaking at 587 mid-month. The month concluded with a stable 572, reflecting a vibrant advertising landscape.
Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.
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Seatgeek.com leads with a 0.97% click share rise, while vegas.com drops by 0.73%.
Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.
| Date | broadway.com | gotickets.com | newyorktheatreguide.com | tickets-center.com | vividseats.com | todaytix.com | eventticketscenter.com | nyc.com | ticketmaster.com | vegas.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2025/10/01 | 17.05% | 6.54% | 4.57% | 6.2% | 4.71% | 8.74% | 2.17% | 5.2% | 3.91% | 3.69% |
| 2025/10/02 | 17.07% | 8.8% | 6.68% | 6.17% | 4.69% | 8.08% | 1.96% | 6.34% | 3.06% | 3.52% |
| 2025/10/03 | 16.2% | 7.77% | 6.09% | 8.05% | 5.15% | 8.1% | 2.13% | 5.14% | 2.48% | 3.36% |
| 2025/10/04 | 15.11% | 8.55% | 4.74% | 6.21% | 5.85% | 7.53% | 3.6% | 5.07% | 4.19% | 3.82% |
| 2025/10/05 | 16.42% | 6.55% | 5.21% | 7.23% | 4.8% | 8.37% | 1.51% | 6.98% | 4.03% | 3.78% |
| 2025/10/06 | 17.52% | 7.21% | 5.8% | 7.41% | 6.38% | 8.71% | 2.5% | 6.62% | 3.01% | 4.24% |
| 2025/10/07 | 17.17% | 7.76% | 5.46% | 7.65% | 5.69% | 7.36% | 2.29% | 6.42% | 3.94% | 3.2% |
| 2025/10/08 | 17% | 9.37% | 4.39% | 6.95% | 6.19% | 6.43% | 2.57% | 5.97% | 3.07% | 3.91% |
| 2025/10/09 | 18.56% | 7.86% | 6.46% | 6.15% | 5.93% | 7.32% | 3.2% | 5.61% | 2.96% | 3.94% |
| 2025/10/10 | 18.48% | 8.31% | 4.55% | 7.19% | 6.46% | 7.76% | 2.41% | 5.53% | 3.01% | 3.49% |
| 2025/10/11 | 17.5% | 6.94% | 5.24% | 6.71% | 6.42% | 6.35% | 4.35% | 5.88% | 4.06% | 3.1% |
| 2025/10/12 | 16.85% | 7.74% | 5.96% | 7.74% | 6.17% | 6.45% | 3.15% | 4.72% | 3.35% | 3.87% |
| 2025/10/13 | 19.15% | 6.18% | 7.24% | 7.04% | 5.2% | 7.81% | 1.36% | 6.38% | 3.89% | 3.62% |
| 2025/10/14 | 19.48% | 5.92% | 5.73% | 7.11% | 5.05% | 8.43% | 2.63% | 5.08% | 3.31% | 4.09% |
| 2025/10/15 | 18.36% | 5.82% | 4.94% | 7.48% | 5.38% | 6.59% | 2.39% | 6.46% | 4.26% | 2.73% |
| 2025/10/16 | 17.99% | 6.58% | 4.94% | 7.02% | 4.97% | 6.56% | 2.28% | 5.95% | 4.43% | 2.78% |
| 2025/10/17 | 15.43% | 7.52% | 5.5% | 8.61% | 5.23% | 6.88% | 5.71% | 4.13% | 4.71% | 3.04% |
| 2025/10/18 | 15.05% | 8.14% | 4.49% | 7.94% | 6.02% | 6.63% | 2.51% | 5.24% | 4.71% | 3.19% |
| 2025/10/19 | 18% | 6.03% | 4.59% | 7.76% | 7.11% | 6.58% | 1.56% | 5.55% | 2.73% | 3.07% |
| 2025/10/20 | 17.87% | 6.2% | 4.76% | 7.74% | 6.85% | 6.49% | 2.44% | 5.98% | 3.15% | 2.84% |
| 2025/10/21 | 17.88% | 6% | 4.34% | 6.08% | 5.63% | 6.68% | 1.83% | 6.06% | 4.3% | 3.25% |
| 2025/10/22 | 19.7% | 6.55% | 5.38% | 7.49% | 6.08% | 7.2% | 2.52% | 6.03% | 3.63% | 3.21% |
| 2025/10/23 | 17.94% | 8.31% | 5.35% | 7.32% | 5.13% | 7.7% | 1.94% | 5% | 4.21% | 3.41% |
| 2025/10/24 | 15.22% | 9.88% | 4.72% | 6.92% | 7.51% | 6.35% | 4.1% | 5.19% | 3.38% | 3.12% |
| 2025/10/25 | 15.68% | 8.65% | 4.51% | 6.33% | 6.5% | 7.12% | 4.48% | 4.86% | 3.16% | 2.63% |
| 2025/10/26 | 19.31% | 8.09% | 4.84% | 6.56% | 6.08% | 7.02% | 3.1% | 5.92% | 3.92% | 3% |
| 2025/10/27 | 18.58% | 7.44% | 5.93% | 5.19% | 6.24% | 6.91% | 2.97% | 6.42% | 4.1% | 2.51% |
| 2025/10/28 | 17.8% | 8.15% | 4.7% | 5.96% | 6.38% | 5.89% | 3.88% | 6.87% | 4.62% | 2.65% |
| 2025/10/29 | 17.86% | 8.53% | 4.58% | 6.66% | 5.99% | 5.4% | 3.75% | 7.12% | 3.62% | 2.75% |
| 2025/10/30 | 15.27% | 7.58% | 10.51% | 7.19% | 6.23% | 5.29% | 3.53% | 3.38% | 3.32% | 3.16% |
| 2025/10/31 | 14.3% | 11.13% | 10.59% | 7.97% | 6.04% | 4.84% | 3.09% | 2.78% | 2.36% | 2.06% |
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Broadway.com led October with fluctuating impressions, peaking mid-month at 19.7%. Gotickets.com surged on Halloween to 11.13%. Newyorktheatreguide.com spiked late month, reaching 10.59%. The month ended with diverse shifts across domains.
Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.
See NYC's Best Shows Now — Broadway.com: Your #1 Source for Broadway Tickets & Show Info—Get Your Tickets Today
Use the official website for best availability, to avoid resellers and the risk of fraud. Best availability this winter. Celebrate the 10th anniversary of the hit musical.
Official Ticketing Site — Book now to see Bob The Drag Queen as Harold Zidler on Broadway starting Jan 27! A...
Discover and purchase same-day theatre tickets effortlessly when you book with TodayTix.
Choose From 6 Unique Shows — Save Up To 60% On Las Vegas Cirque Shows. We Guarantee The Best Ticket Prices. Book Now!
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Broadway and theater enthusiasts are captivated by compelling PPC ads. Broadway.com positions itself as the go-to source for tickets, while Hamilton’s official site emphasizes authenticity and availability. Moulin Rouge! entices with star power, TodayTix offers last-minute deals, and Vegas.com highlights savings on Cirque Du Soleil shows.
Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.
Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.
How to use the US Hospitality Theaters & Cinemas October 2025 Report
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Data within the US Hospitality Theaters & Cinemas October 2025 Report is aggregated every month, highlighting the most significant changes from the previous period.
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The US Hospitality Theaters & Cinemas October 2025 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
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