US Hospitality Theaters & Cinemas - PPC Market Share Analysis September 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Theaters & Cinemas category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Theaters & Cinemas – US

Google AI Overview visibility for Hospitality Theaters & Cinemas US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 54.9343065693
45.0656934307
54%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 34
66
34%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 4%
Transactional 19%
Navigational 3%
Seasonal 1%
Local 7%
Problem Solving 0%

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Market Exposure

Share of Clicks for top 10 US Hospitality Theaters & Cinemas brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
broadway.com 18.54
getyourguide.com 12.6
viator.com 9.6
amctheatres.com 7.89
newyorktheatreguide.com 5.81
cinemark.com 5.46
gotickets.com 3.68
cirquedusoleil.com 2.82
eventticketscenter.com 2.78
nyc.com 2.36
others 28.46
  • broadway.com - 18.54%
  • getyourguide.com - 12.6%
  • viator.com - 9.6%
  • amctheatres.com - 7.89%
  • newyorktheatreguide.com - 5.81%
  • cinemark.com - 5.46%
  • gotickets.com - 3.68%
  • cirquedusoleil.com - 2.82%
  • eventticketscenter.com - 2.78%
  • nyc.com - 2.36%
  • others - 28.46%

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In the PPC landscape, Broadway.com leads with 18.54% click share, followed by GetYourGuide.com at 12.6%. Others collectively hold 28.46%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 US Hospitality Theaters & Cinemas brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date getyourguide.com broadway.com viator.com gotickets.com eventticketscenter.com newyorktheatreguide.com cirquedusoleil.com nyc.com ticketsonsale.com vividseats.com
2026/09/01 11.19% 22.84% 4.48% 6.14% 2.69% 8.93% 3.8% 2.74% 2.39% 2.18%
2026/09/02 12.91% 13.43% 8.02% 6.25% 5.47% 6.03% 4.06% 0.87% 2.38% 6.53%
2026/09/03 14.72% 12% 10.06% 4.61% 6.89% 7.22% 3.02% 2.46% 2.36% 4.53%
2026/09/04 13.66% 16.1% 9.34% 4.75% 4.28% 10.11% 3.46% 4.35% 1.4% 2.99%
2026/09/05 14.38% 14.96% 11.76% 4.96% 5.66% 10.16% 2.36% 4.42% 0.97% 2.23%
2026/09/06 15.27% 14.46% 11.01% 6.19% 2.7% 10.9% 2.64% 4.19% 1% 2.85%
2026/09/07 16.05% 13.91% 11.4% 3.82% 5.47% 9.14% 2.58% 3.14% 2.85% 2.03%
2026/09/08 17.28% 17.07% 8.8% 4.06% 2.14% 9.55% 2.82% 3.1% 1.63% 1.95%
2026/09/09 16.77% 20.35% 9.68% 3.5% 2.42% 7.57% 2.34% 3.73% 2.97% 1.2%
2026/09/10 15.99% 21.02% 10.08% 4.5% 1.63% 6.92% 2.47% 4.1% 2.67% 1.62%
2026/09/11 15.46% 25.15% 9.72% 5.34% 0.96% 5.04% 3.01% 4.1% 1.99% 1.4%
2026/09/12 16.84% 21.57% 9.21% 6.18% 1.06% 3.76% 2.44% 3.64% 0.74% 1.29%
2026/09/13 13.18% 24.29% 9.24% 5.25% 1.93% 4.05% 2.83% 4.09% 2.36% 1.59%
2026/09/14 7.97% 27.57% 6.43% 7.37% 1.93% 3.08% 4% 3.4% 3.76% 1.09%
2026/09/15 10.36% 22.9% 8.44% 7.42% 2.5% 5.89% 2.97% 5.56% 3.71% 1.29%
2026/09/16 14.02% 18.64% 8.51% 8.27% 4.58% 4.7% 2.54% 3.33% 3.5% 3.74%
2026/09/17 10.44% 19.63% 8.36% 7.72% 2.96% 5.71% 3.05% 3.68% 2.85% 2.81%
2026/09/18 6.36% 19.21% 7.21% 9.37% 4.24% 4.59% 2.64% 3.29% 4.98% 4.19%
2026/09/19 12.74% 19.32% 9.54% 8.43% 3.26% 4.78% 2.74% 3.72% 2.97% 2.21%
2026/09/20 11.48% 20.87% 6.47% 8.44% 3.26% 5.69% 2.58% 5.58% 2.92% 3.25%
2026/09/21 11.25% 21.13% 9.45% 6.88% 5.93% 6.72% 2.34% 4.63% 3.45% 3.8%
2026/09/22 13.64% 17.49% 11.2% 7.74% 4.11% 5.18% 1.99% 4.5% 1.92% 1.63%
2026/09/23 11.33% 17.74% 10.57% 7.72% 4.42% 5.4% 2.58% 3.75% 3.51% 0.92%
2026/09/24 14.33% 16.07% 11.66% 7.68% 5.95% 5.53% 1.91% 3.01% 2.3% 1.32%
2026/09/25 19.49% 16.71% 10.71% 9.19% 4.28% 3.81% 2.01% 2.95% 2.43% 2.94%
2026/09/26 19.94% 17.63% 9.91% 7.08% 4.27% 5.09% 2.62% 3.17% 1.76% 2.51%
2026/09/27 16.93% 16.56% 10.84% 7.45% 5.52% 4.93% 2.37% 2.48% 1.93% 2.25%
2026/09/28 19.3% 18.23% 10.95% 5.97% 4.23% 5.76% 3.29% 2.35% 1.59% 0.8%
2026/09/29 15.12% 18.74% 9.24% 5.78% 6.49% 5.2% 3.32% 2.04% 0.93% 3.77%
2026/09/30 18.97% 17.24% 10.05% 7.66% 4.88% 4.05% 2.13% 1.64% 1.46% 1%
  • getyourguide.com
  • broadway.com
  • viator.com
  • gotickets.com
  • eventticketscenter.com
  • newyorktheatreguide.com
  • cirquedusoleil.com
  • nyc.com
  • ticketsonsale.com
  • vividseats.com

Copyright © Adthena. All rights reserved.

In September 2026, Broadway.com led PPC spend, peaking mid-month. GetYourGuide.com saw fluctuations, ending strong. Viator.com maintained steady growth, while GoTickets.com and EventTicketsCenter.com showed moderate activity. CirqueDuSoleil.com and NYC.com had lower spend.

Market Exposure

Competitor Count for US Hospitality Theaters & Cinemas

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/09/01 151
2026/09/02 147
2026/09/03 158
2026/09/04 150
2026/09/05 146
2026/09/06 134
2026/09/07 140
2026/09/08 145
2026/09/09 143
2026/09/10 141
2026/09/11 150
2026/09/12 144
2026/09/13 156
2026/09/14 142
2026/09/15 144
2026/09/16 150
2026/09/17 147
2026/09/18 141
2026/09/19 148
2026/09/20 122
2026/09/21 123
2026/09/22 124
2026/09/23 138
2026/09/24 124
2026/09/25 129
2026/09/26 119
2026/09/27 128
2026/09/28 120
2026/09/29 131
2026/09/30 130

Copyright © Adthena. All rights reserved.

September saw fluctuating advertiser numbers, peaking at 158 on the 3rd, then declining to 119 on the 26th. The month concluded with 130 advertisers.

Campaign Efficiency

Market Loss & Market Gains for US Hospitality Theaters & Cinemas

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
cinemark.com 3.73%
viator.com 1.29%
gotickets.com 1.15%
eventticketscenter.com 1.02%
visitmusiccity.com 0.75%
fandango.com -0.42%
agoda.com -0.51%
broadway.com -1.25%
newyorktheatreguide.com -1.99%
amctheatres.com -4.28%

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Cinemark.com surged with a 3.73% click share increase, while amctheatres.com faced a 4.28% decline. Viator.com, gotickets.com, and eventticketscenter.com also saw positive growth.

Campaign Efficiency

US Hospitality Theaters & Cinemas Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date getyourguide.com viator.com broadway.com gotickets.com eventticketscenter.com newyorktheatreguide.com amctheatres.com ticketsonsale.com nyc.com vividseats.com
2026/09/01 16.22% 7.19% 12.05% 7.75% 3.04% 9.02% 5.75% 2.64% 2.57% 2.42%
2026/09/02 16.03% 10.71% 6.93% 6.71% 5.37% 5.09% 6.51% 2.34% 0.89% 8.81%
2026/09/03 19.63% 15.66% 6.28% 5.18% 7.11% 5.94% 5.73% 1.98% 2.21% 4.49%
2026/09/04 18.47% 13.37% 8.43% 5.75% 5.01% 9.37% 2.94% 1.65% 4.12% 3.96%
2026/09/05 18.32% 15.65% 7.61% 5.38% 6.02% 8.99% 4.13% 1.21% 3.79% 2.6%
2026/09/06 19.75% 16.65% 7.56% 6.83% 3.36% 10.15% 2.4% 1.14% 3.63% 3.49%
2026/09/07 20.49% 16.05% 7.26% 4.32% 5.31% 8.64% 3.3% 2.81% 2.66% 1.79%
2026/09/08 23.01% 13.43% 8.37% 4.18% 2.33% 8.46% 4.31% 1.49% 2.65% 1.67%
2026/09/09 21.2% 14.4% 10.04% 4.04% 2.92% 6.89% 4.29% 3.06% 3.22% 1.17%
2026/09/10 20.7% 13.99% 10.37% 5.24% 1.75% 6.5% 6.3% 2.38% 3.85% 1.44%
2026/09/11 20.69% 15.06% 13.01% 6.44% 1.42% 4.82% 3.91% 2.1% 3.91% 1.7%
2026/09/12 20.83% 13.33% 10.48% 6.98% 1.56% 3.52% 5.79% 0.9% 2.83% 1.84%
2026/09/13 17.21% 13.52% 12.6% 6.54% 2.03% 3.88% 3.59% 2.68% 3.65% 1.89%
2026/09/14 12.26% 9.75% 14.66% 9.22% 2.33% 3.13% 1.79% 4.3% 3.25% 1.53%
2026/09/15 14.28% 13.13% 11.54% 8.86% 2.81% 5.7% 4.18% 3.75% 4.73% 1.63%
2026/09/16 15.98% 12.1% 9.2% 10.05% 5.52% 4.25% 2.94% 3.68% 3.16% 3.96%
2026/09/17 13.04% 12.41% 10.03% 8.97% 3.81% 5.15% 2.34% 2.99% 3.62% 3.75%
2026/09/18 7.7% 11.1% 9.41% 11.45% 5.53% 4.07% 2.43% 5.42% 3.41% 4.69%
2026/09/19 16.48% 14.44% 9.79% 10.32% 3.71% 4.39% 1.54% 3.31% 3.88% 2.7%
2026/09/20 15.49% 11.36% 10.66% 10.52% 4.26% 5.62% 1.63% 3.69% 5.12% 3.83%
2026/09/21 14.16% 15.6% 10.31% 8% 7.65% 6.33% 2.51% 3.77% 3.78% 3.8%
2026/09/22 16.83% 16.4% 8.68% 8.56% 4.5% 4.72% 2.92% 2.25% 4.1% 1.83%
2026/09/23 15.43% 16.13% 8.03% 8.53% 5.26% 4.66% 1.47% 3.67% 3.52% 1.12%
2026/09/24 18.15% 17.73% 7.48% 8.08% 6.8% 4.35% 2.05% 2.74% 2.76% 1.12%
2026/09/25 25.16% 15.75% 7.35% 9.28% 4.63% 2.91% 2.04% 2.55% 2.39% 3.25%
2026/09/26 25.13% 15.05% 8.22% 7.56% 4.86% 4.44% 0.71% 2.12% 2.71% 3.06%
2026/09/27 21.21% 15.9% 7.79% 7.85% 6.12% 4.24% 2.8% 2.23% 2.18% 2.64%
2026/09/28 22.83% 16.9% 8.64% 6.39% 5% 5.05% 2.3% 1.8% 2.19% 0.93%
2026/09/29 19.42% 13.58% 9.39% 6.58% 7.64% 4.49% 1.52% 1.14% 1.85% 3.61%
2026/09/30 24.84% 14.17% 8.55% 8.42% 5.85% 3.37% 2.37% 1.69% 1.58% 1.23%
  • getyourguide.com
  • viator.com
  • broadway.com
  • gotickets.com
  • eventticketscenter.com
  • newyorktheatreguide.com
  • amctheatres.com
  • ticketsonsale.com
  • nyc.com
  • vividseats.com

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In September 2026, GetYourGuide.com led with a peak impression share of 25.16% on the 25th. Viator.com followed, peaking at 17.73% on the 24th. Broadway.com and GoTickets.com showed moderate fluctuations, while EventTicketsCenter.com and NYC.com had lower shares. The month concluded with GetYourGuide.com maintaining dominance.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Hospitality Theaters & Cinemas

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Hospitality Theaters & Cinemas - Last month
  1. 1
    Red Rocks Amphitheatre | Tickets for 2026 Concerts https://www.axs.com

    Experience the Iconic Venue, with Stunning Rock Formations and Breathtaking Views. Get Tickets to the 2026 Red Rocks Summer Lineup! There's No Better Place to See the Stars. Interactive Map.

  2. 2
    New York Broadway Shows 2026 - See What's On Broadway https://www.broadway.com

    Your Ultimate Guide to Broadway Shows – Only at Broadway.com

  3. 3
    Practical Magic 2 | Cinemark Showtimes | Buy Tickets Today https://www.cinemark.com

    Watch Practical Magic 2 Now Playing Exclusively in Theaters. Get Tickets Now. Starring Sandra Bullock, Nicole Kidman, Lee Pace, Maisie Williams, and Joey King.

  4. 4
    Broadway Shows | Browse The Top Shows of 2026 https://www.newyorktheatreguide.com

    Broadway Shows | What's On | New York Theatre Guide. Timeless fan-favorite musicals & plays, celebrity-led hits, family-friendly shows & more.

  5. 5
    Hollywood Bowl - View Schedules & Events https://www.ticketsonsale.com

    2026 Hollywood Bowl Los Angeles, CA Tickets. View Seating & Event Schedule...

Copyright © Adthena. All rights reserved.

In the vibrant world of entertainment, axs.com captivates with Red Rocks Amphitheatre’s 2026 concerts, promising breathtaking views and an interactive map. Broadway.com and newyorktheatreguide.com compete for theatergoers’ attention with comprehensive guides to Broadway’s 2026 lineup. Cinemark.com entices movie lovers with “Practical Magic 2,” starring Sandra Bullock. Meanwhile, ticketsonsale.com highlights the iconic Hollywood Bowl’s 2026 events, offering a seamless ticketing experience.

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