US Hospitality Theaters & Cinemas - PPC Market Share Analysis July 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Theaters & Cinemas category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Theaters & Cinemas – US

Google AI Overview visibility for Hospitality Theaters & Cinemas US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 31.3630389887
68.6369610113
31%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 40
60
40%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 6%
Transactional 25%
Navigational 2%
Seasonal 1%
Local 4%
Problem Solving 0%

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Market Exposure

Share of Clicks for top 10 US Hospitality Theaters & Cinemas brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
cinemark.com 14.59
broadway.com 12.71
getyourguide.com 10.94
viator.com 8.5
amctheatres.com 7.55
newyorktheatreguide.com 5.63
gotickets.com 4.23
cirquedusoleil.com 3.32
tickets-center.com 2.31
todaytix.com 2.16
others 28.06
  • cinemark.com - 14.59%
  • broadway.com - 12.71%
  • getyourguide.com - 10.94%
  • viator.com - 8.5%
  • amctheatres.com - 7.55%
  • newyorktheatreguide.com - 5.63%
  • gotickets.com - 4.23%
  • cirquedusoleil.com - 3.32%
  • tickets-center.com - 2.31%
  • todaytix.com - 2.16%
  • others - 28.06%

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In the PPC landscape, ‘others’ dominate with 28.06% click share, while cinemark.com leads individual advertisers at 14.59%. Broadway.com follows with 12.71%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 US Hospitality Theaters & Cinemas brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date broadway.com gotickets.com getyourguide.com viator.com cinemark.com cirquedusoleil.com tickets-center.com newyorktheatreguide.com ticketsonsale.com boxofficeticketsales.com
2026/07/01 12.05% 5.27% 14.8% 12.06% 3.54% 2.28% 3.21% 8.3% 2.2% 3.47%
2026/07/02 11.51% 6.75% 14.96% 11.34% 4.33% 2.4% 4.61% 7.05% 2.07% 4.34%
2026/07/03 11.41% 6.69% 14.7% 11.95% 6.15% 2.24% 3.74% 7.31% 2.34% 2.47%
2026/07/04 11.53% 7.54% 14.41% 10.1% 2.68% 3.12% 4.32% 7.21% 2.1% 3.47%
2026/07/05 19.38% 4.94% 12.24% 9.75% 2.24% 2.56% 2.94% 11.75% 1.83% 2.21%
2026/07/06 19.65% 3.63% 12.4% 10.59% 2.45% 2.15% 2.79% 12.58% 1.56% 2.27%
2026/07/07 19.77% 4.94% 12.5% 9.72% 4.65% 1.94% 2.91% 11.77% 1.31% 2.47%
2026/07/08 10.07% 5.29% 18.59% 13.53% 3.55% 4.64% 3.03% 5.52% 1.07% 2.98%
2026/07/09 11.82% 5.34% 15.59% 12.16% 8.61% 2.5% 2.39% 5.68% 1.13% 2.43%
2026/07/10 10.34% 8.38% 12.18% 9.28% 6.26% 2.77% 7.11% 6.01% 3.5% 5.33%
2026/07/11 8.5% 9.16% 13.95% 10.99% 3.85% 4.58% 5.84% 4.63% 3.09% 3.81%
2026/07/12 21.39% 7.87% 10.39% 7.73% 0% 2.75% 6.01% 12.94% 2.08% 2.43%
2026/07/13 19.18% 5.67% 13% 9.51% 2.74% 3.12% 5.3% 9.48% 2.47% 2%
2026/07/14 18.62% 7.75% 11.57% 7.69% 3.38% 3.48% 5.51% 8.86% 3.65% 1.8%
2026/07/15 15.63% 9.68% 10.48% 6.73% 4.63% 3.63% 5.31% 6.06% 3.85% 2.09%
2026/07/16 12.2% 8.79% 9.58% 6.37% 10.69% 4.23% 3.6% 6.87% 2.79% 2.2%
2026/07/17 9.69% 10.01% 9.22% 8.22% 2.77% 7.21% 3.07% 6.66% 4.64% 2.65%
2026/07/18 12.53% 12.48% 12.51% 14.53% 0.36% 2.19% 4.85% 6.85% 2.63% 0.98%
2026/07/19 15.86% 7.96% 12.39% 8.89% 2.18% 3.43% 4.31% 9.26% 1.7% 2.44%
2026/07/20 12.54% 6.93% 16.76% 18.62% 0% 5.19% 2.35% 6.64% 1.02% 1.26%
2026/07/21 18.56% 7.72% 11.53% 7.69% 3.37% 3.47% 5.49% 8.83% 3.64% 1.79%
2026/07/22 10.66% 10.37% 10.07% 8.85% 1.73% 4.99% 5.24% 5.19% 3.23% 4.56%
2026/07/23 11.65% 8.52% 11.93% 9.15% 3.6% 4.45% 5.74% 6.76% 4.19% 2.11%
2026/07/24 11.19% 8.39% 15.66% 11.03% 1.96% 3.92% 4.84% 6.7% 2.35% 2.51%
2026/07/25 14.49% 8.35% 14.56% 10.04% 1.79% 2.99% 6.49% 6.46% 3.17% 2.66%
2026/07/26 16.82% 9.96% 13.36% 8.6% 2.96% 2.9% 3.8% 8.43% 2.59% 2.11%
2026/07/27 15.8% 8.11% 14.72% 10.14% 2.83% 2.57% 4.28% 8.05% 3.16% 1.85%
2026/07/28 16.63% 9.95% 13.42% 8.78% 0.27% 2.41% 6.61% 6.64% 2.2% 4.26%
2026/07/29 13.21% 8.17% 10.85% 6.74% 5.33% 3.53% 5.9% 6.66% 2.8% 3.85%
2026/07/30 14.29% 9.98% 11.47% 4.47% 0.26% 3.6% 6.36% 7.18% 2.78% 1.96%
2026/07/31 11.99% 10.98% 9.53% 6.37% 6.05% 5.41% 4.92% 4.27% 4.24% 1.72%
  • broadway.com
  • gotickets.com
  • getyourguide.com
  • viator.com
  • cinemark.com
  • cirquedusoleil.com
  • tickets-center.com
  • newyorktheatreguide.com
  • ticketsonsale.com
  • boxofficeticketsales.com

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Broadway.com led July with fluctuating spend, peaking mid-month. GetYourGuide.com surged early, while Viator.com saw a late spike. Gotickets.com steadily climbed, ending strong. Cinemark.com and CirqueDuSoleil.com had modest gains.

Market Exposure

Competitor Count for US Hospitality Theaters & Cinemas

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/07/01 158
2026/07/02 157
2026/07/03 166
2026/07/04 174
2026/07/05 153
2026/07/06 162
2026/07/07 141
2026/07/08 145
2026/07/09 146
2026/07/10 168
2026/07/11 162
2026/07/12 150
2026/07/13 155
2026/07/14 159
2026/07/15 155
2026/07/16 156
2026/07/17 147
2026/07/18 144
2026/07/19 144
2026/07/20 141
2026/07/21 159
2026/07/22 175
2026/07/23 186
2026/07/24 178
2026/07/25 179
2026/07/26 173
2026/07/27 165
2026/07/28 167
2026/07/29 179
2026/07/30 173
2026/07/31 177

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July saw fluctuating advertiser numbers, peaking at 186 on July 23. The month concluded with a strong presence of 177 advertisers.

Campaign Efficiency

Market Loss & Market Gains for US Hospitality Theaters & Cinemas

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
amctheatres.com 1.02%
gotickets.com 0.98%
cinemark.com 0.93%
foxtheatre.org 0.36%
vegas.com 0.31%
wickedthemusical.com -0.51%
viator.com -0.72%
getyourguide.com -0.81%
newyorktheatreguide.com -0.94%
broadway.com -1.4%

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Broadway.com saw a -1.4% click share drop, while amctheatres.com gained 1.02%. Cinemark.com and gotickets.com also experienced positive growth.

Campaign Efficiency

US Hospitality Theaters & Cinemas Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date getyourguide.com gotickets.com cinemark.com viator.com broadway.com tickets-center.com ticketsonsale.com newyorktheatreguide.com amctheatres.com boxofficeticketsales.com
2026/07/01 19.16% 5.3% 7.74% 15.19% 6.63% 3.26% 2.37% 6.13% 2.63% 4.08%
2026/07/02 19.4% 6.69% 3.19% 16.15% 6.45% 4.6% 2.41% 5.59% 3.15% 4.91%
2026/07/03 17.86% 6.8% 5.4% 15.49% 6.54% 3.86% 2.72% 5.56% 4.28% 2.81%
2026/07/04 18.49% 8.38% 3.77% 13.48% 6.97% 4.4% 2.38% 5.91% 0.73% 4.35%
2026/07/05 16.62% 5.81% 2.73% 13.82% 10.16% 3.23% 2.08% 10.36% 1.08% 2.77%
2026/07/06 16.45% 4.35% 3.82% 14.26% 10.3% 3.21% 2.14% 10.69% 3.4% 3.34%
2026/07/07 17.38% 5.84% 3.85% 14.61% 10.69% 3.37% 1.63% 10% 1.72% 3.31%
2026/07/08 24.18% 5.22% 3.8% 17.98% 5.98% 2.73% 1.18% 4.78% 2.26% 3.35%
2026/07/09 19.65% 5.39% 7.96% 16.15% 7.14% 2.6% 1.36% 4.53% 2.84% 3.49%
2026/07/10 15.8% 9.41% 4.7% 11.93% 5.65% 7.7% 4.1% 4.19% 1.72% 5.94%
2026/07/11 16.34% 9% 7.39% 14.29% 5.42% 5.76% 3.25% 3.36% 6.29% 3.86%
2026/07/12 13.95% 9.33% 0% 11.93% 11.45% 6.97% 2.79% 10.72% 1.86% 3%
2026/07/13 16.96% 6.81% 3.24% 12.92% 11.01% 5.85% 3.2% 7.9% 3.94% 2.31%
2026/07/14 14.67% 8.82% 4.43% 11.41% 10.31% 5.98% 4.26% 7.42% 3.51% 2%
2026/07/15 14.14% 11.09% 5.24% 9.03% 9.25% 5.8% 4.45% 4.76% 1.28% 2.28%
2026/07/16 12.65% 10.5% 8.93% 9.67% 7.33% 3.83% 3.6% 5.7% 4.17% 2.3%
2026/07/17 12.06% 11.96% 4.14% 10.79% 5.83% 3.75% 5.45% 5.37% 1.51% 3.75%
2026/07/18 14.96% 13.71% 5.78% 15.64% 6.66% 5.46% 2.79% 5.03% 2.82% 1.29%
2026/07/19 14.53% 9.27% 1.8% 13.2% 10.03% 4.97% 2.37% 7.92% 2.63% 3.19%
2026/07/20 19.55% 7.9% 0% 25.03% 6.89% 2.67% 1.37% 5.47% 1.49% 1.61%
2026/07/21 14.67% 8.82% 4.43% 11.41% 10.31% 5.98% 4.26% 7.42% 3.51% 2%
2026/07/22 12.56% 11.67% 3.66% 12.33% 6.31% 5.67% 3.86% 4.12% 1.96% 4.62%
2026/07/23 14.68% 9.1% 7.03% 11.81% 6.61% 5.75% 4.5% 5.2% 4.28% 2.24%
2026/07/24 19.69% 9.19% 2.78% 13.74% 6.38% 5.22% 2.88% 5.32% 1.02% 2.84%
2026/07/25 16.95% 8.46% 4.62% 12.85% 7.33% 6.5% 3.69% 5.29% 4.63% 2.76%
2026/07/26 15.22% 10.57% 5.04% 10.78% 9.59% 4.02% 2.87% 7.06% 7.72% 2.68%
2026/07/27 17.8% 8.6% 3.19% 13.22% 9.41% 4.72% 3.22% 6.69% 3.11% 2.07%
2026/07/28 16.06% 10.78% 4.66% 11.23% 9.65% 6.94% 2.63% 6.28% 0.85% 4.23%
2026/07/29 13.58% 9.41% 9.88% 10.1% 6.9% 6.1% 3.45% 4.29% 1.91% 4.07%
2026/07/30 15.65% 10.93% 4.44% 6.51% 7.64% 6.35% 3.29% 5.47% 2.38% 2.49%
2026/07/31 12.2% 11.51% 10.17% 8.97% 6.32% 4.96% 4.7% 3.11% 3.01% 1.53%
  • getyourguide.com
  • gotickets.com
  • cinemark.com
  • viator.com
  • broadway.com
  • tickets-center.com
  • ticketsonsale.com
  • newyorktheatreguide.com
  • amctheatres.com
  • boxofficeticketsales.com

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In July 2026, GetYourGuide.com led with fluctuating impressions, peaking at 24.18% on July 8. Viator.com surged to 25.03% on July 20. Cinemark.com ended strong at 10.17% on July 31.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Hospitality Theaters & Cinemas

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Hospitality Theaters & Cinemas - Last month
  1. 1
    AMC | View Showtimes & Get Tickets to New Movies in Theaters https://www.amctheatres.com

    Find movies out now and new movies coming soon to AMC Theatres. Get tickets and view movie theater showtimes or set a reminder for when tickets go on sale.

  2. 2
    Get Movie Showtimes | Get Tickets Now https://www.cinemark.com

    The Minions you love are back and better than ever. Starring Trey Parker, Jeff Bridges, Allison Janney and Jesse Eisenberg. Allison Janney. Jeff Bridges. Trey Parker. Jesse Eisenberg.

  3. 3
    Hollywood Bowl 2026 - Hollywood Bowl Schedule https://www.gotickets.com

    View Event Schedule & Tickets for Concerts & Performing Arts at Hollywood Bowl. See the Hollywood Bowl Schedule & Seating Charts & Buy Your Tickets Today. Events This Week. Superior Seating.

  4. 4
    What's Currently on Broadway | Top Shows of 2026 https://www.newyorktheatreguide.com

    Get official Broadway tickets from the ultimate guide to New York Theatre. Book...

  5. 5
    2026 Hollywood Bowl Schedule - 2026 Los Angeles Schedule https://www.tickets-center.com/

    Find Hollywood Bowl tickets.

Copyright © Adthena. All rights reserved.

In the competitive world of theater and cinema, AMC Theatres and Cinemark captivate audiences with enticing showtimes and star-studded casts. Meanwhile, GoTickets and Tickets-Center highlight the allure of the Hollywood Bowl, while New York Theatre Guide offers a gateway to Broadway’s finest.

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