Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Wellness & Recreation category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.
See how often AIOs appear and how search intent is distributed across buying signals.
How often a Google AI overview appears on search terms relevant to this category.
| Frequency | Percentage |
|---|---|
| Frequency | 6.56567524339 |
| 93.4343247566 |
A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.
| Frequency | Percentage |
|---|---|
| Frequency | 29 |
| 71 |
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Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| virginexperiencedays.co.uk | 12.4 |
| spabreaks.com | 11.96 |
| booking.com | 8.39 |
| virginactive.co.uk | 8.33 |
| wowcher.co.uk | 6.63 |
| redletterdays.co.uk | 5.26 |
| groupon.co.uk | 4.79 |
| puregym.com | 4.65 |
| nuffieldhealth.com | 4.35 |
| thegymgroup.com | 3.82 |
| others | 29.42 |
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In the PPC landscape, ‘virginexperiencedays.co.uk’ leads with 12.4% click share, followed by ‘spabreaks.com’ at 11.96%. ‘Others’ collectively hold a significant 29.42%.
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | booking.com | thegymgroup.com | spabreaks.com | virginexperiencedays.co.uk | nuffieldhealth.com | wowcher.co.uk | redletterdays.co.uk | gymbox.com | groupon.co.uk | virginactive.co.uk |
|---|---|---|---|---|---|---|---|---|---|---|
| 2025/12/01 | 7.13% | 6.08% | 10.58% | 12.5% | 3.13% | 8.11% | 5.99% | 2.55% | 7.71% | 2.18% |
| 2025/12/02 | 6.26% | 3.14% | 9.84% | 12.64% | 3.04% | 14.37% | 3.32% | 0% | 6.66% | 1.75% |
| 2025/12/03 | 8.33% | 1.63% | 9.99% | 12.56% | 4.42% | 15.7% | 4.28% | 0.89% | 4.98% | 2.37% |
| 2025/12/04 | 8.54% | 2.03% | 10.65% | 14.63% | 4.12% | 13.68% | 4.34% | 0.8% | 7.65% | 1.64% |
| 2025/12/05 | 9.21% | 1.45% | 11.46% | 12.85% | 5.05% | 12.34% | 5.24% | 0.84% | 7.05% | 2.09% |
| 2025/12/06 | 8.22% | 1.72% | 11.5% | 14.6% | 4.1% | 12.06% | 4.55% | 0.98% | 5.76% | 2.56% |
| 2025/12/07 | 8.53% | 1.76% | 9.31% | 14.78% | 4.48% | 9.79% | 4.46% | 0.48% | 7.06% | 2% |
| 2025/12/08 | 8.89% | 1.29% | 9.43% | 16.25% | 3.27% | 10.94% | 3.43% | 1.77% | 7.92% | 2.61% |
| 2025/12/09 | 8.75% | 0.66% | 12.02% | 15.12% | 2.62% | 10.58% | 4.01% | 1.24% | 6.45% | 3.28% |
| 2025/12/10 | 8.09% | 1.06% | 13.74% | 15.77% | 2.3% | 8.41% | 5% | 2.21% | 9.07% | 2.72% |
| 2025/12/11 | 9.21% | 1.85% | 10.59% | 14.7% | 2.82% | 7.22% | 6.95% | 2.79% | 7.08% | 2.75% |
| 2025/12/12 | 9.32% | 1.66% | 10.46% | 14.72% | 3.75% | 6.56% | 6.56% | 5.04% | 5.39% | 2.66% |
| 2025/12/13 | 8.21% | 1.27% | 10.65% | 18.64% | 3.95% | 6.75% | 5.58% | 4.33% | 4.84% | 2.45% |
| 2025/12/14 | 9.41% | 1.87% | 9.66% | 18.25% | 4.39% | 6.58% | 5.48% | 3.4% | 7.22% | 1.59% |
| 2025/12/15 | 9.23% | 1.09% | 12.52% | 14.46% | 2.98% | 6.25% | 5.63% | 4.78% | 7.09% | 2.25% |
| 2025/12/16 | 7.24% | 1.06% | 13.52% | 19.86% | 2.12% | 5.76% | 7.33% | 2.98% | 6.64% | 2.3% |
| 2025/12/17 | 8.04% | 0.84% | 12.21% | 20.63% | 3.43% | 5.32% | 8.23% | 2.89% | 7.18% | 1.82% |
| 2025/12/18 | 8.48% | 1.06% | 13.77% | 25.33% | 2.68% | 5.32% | 9.12% | 2.22% | 5.91% | 1.2% |
| 2025/12/19 | 8.33% | 0.8% | 12.65% | 21.84% | 3.45% | 6.78% | 8.31% | 3.48% | 3.84% | 1.82% |
| 2025/12/20 | 6.45% | 1.14% | 11.46% | 24.38% | 4.12% | 6.81% | 11.31% | 3.71% | 4.67% | 0.74% |
| 2025/12/21 | 7.64% | 1.26% | 11.49% | 16% | 4.13% | 6.79% | 10.74% | 3.99% | 5.92% | 1.69% |
| 2025/12/22 | 6.62% | 0.89% | 11.43% | 17.15% | 3.35% | 7.04% | 13.58% | 3.25% | 7.23% | 1.52% |
| 2025/12/23 | 8.43% | 0.54% | 12.19% | 18.56% | 2.26% | 6.7% | 15% | 3.45% | 5.2% | 1.02% |
| 2025/12/24 | 7.81% | 1.14% | 11.26% | 24.3% | 1.77% | 6.12% | 13.14% | 3.07% | 5.16% | 1.13% |
| 2025/12/25 | 8.08% | 1.52% | 9.5% | 20.58% | 1.43% | 12.93% | 6.19% | 2.91% | 4.62% | 0.77% |
| 2025/12/26 | 11.29% | 1.98% | 6.74% | 9.94% | 4.19% | 14.5% | 7.39% | 3.06% | 6.69% | 1.6% |
| 2025/12/27 | 14.54% | 2.9% | 8.11% | 8.62% | 7.32% | 8.46% | 4.98% | 3.9% | 8.12% | 1.43% |
| 2025/12/28 | 16.87% | 4.26% | 8.36% | 5.69% | 10.64% | 5.62% | 4.36% | 5.01% | 5.11% | 1.06% |
| 2025/12/29 | 18.05% | 4.81% | 8.99% | 5.37% | 8.34% | 3.76% | 4.19% | 4.28% | 1.65% | 2.12% |
| 2025/12/30 | 16.18% | 7.78% | 9.84% | 6.73% | 6.37% | 4.12% | 3.4% | 3.86% | 2.03% | 2.22% |
| 2025/12/31 | 14.48% | 9.59% | 8.41% | 6.79% | 6.7% | 5.41% | 4.12% | 4.07% | 2.36% | 1.88% |
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In December 2025, “booking.com” saw a steady rise, peaking at 18.05% on the 29th. “virginexperiencedays.co.uk” surged mid-month, reaching 25.33% on the 18th. “spabreaks.com” maintained a consistent presence, while “thegymgroup.com” and “nuffieldhealth.com” showed late-month growth. The month concluded with “booking.com” leading, followed by “virginexperiencedays.co.uk.”
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2025/12/01 | 309 |
| 2025/12/02 | 304 |
| 2025/12/03 | 307 |
| 2025/12/04 | 316 |
| 2025/12/05 | 334 |
| 2025/12/06 | 310 |
| 2025/12/07 | 320 |
| 2025/12/08 | 309 |
| 2025/12/09 | 301 |
| 2025/12/10 | 300 |
| 2025/12/11 | 326 |
| 2025/12/12 | 325 |
| 2025/12/13 | 333 |
| 2025/12/14 | 309 |
| 2025/12/15 | 313 |
| 2025/12/16 | 346 |
| 2025/12/17 | 324 |
| 2025/12/18 | 324 |
| 2025/12/19 | 317 |
| 2025/12/20 | 294 |
| 2025/12/21 | 307 |
| 2025/12/22 | 304 |
| 2025/12/23 | 311 |
| 2025/12/24 | 311 |
| 2025/12/25 | 313 |
| 2025/12/26 | 309 |
| 2025/12/27 | 316 |
| 2025/12/28 | 304 |
| 2025/12/29 | 314 |
| 2025/12/30 | 303 |
| 2025/12/31 | 305 |
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Advertisers fluctuated throughout December, peaking at 346 on the 16th. The month concluded with 305 advertisers, reflecting a dynamic landscape.
Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.
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Redletterdays.co.uk surged with a 2.38% click share increase, while virginactive.co.uk dropped by 2.99%. Booking.com and thegymgroup.com also saw positive gains.
Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.
| Date | booking.com | thegymgroup.com | nuffieldhealth.com | virginexperiencedays.co.uk | wowcher.co.uk | spabreaks.com | gymbox.com | redletterdays.co.uk | groupon.co.uk | virginactive.co.uk |
|---|---|---|---|---|---|---|---|---|---|---|
| 2025/12/01 | 6.98% | 7.49% | 3.62% | 11.82% | 8.68% | 6.45% | 2.82% | 6.28% | 8.35% | 3% |
| 2025/12/02 | 6.14% | 3.91% | 3.69% | 12.52% | 15.5% | 6.06% | 0% | 3.4% | 7.37% | 2.38% |
| 2025/12/03 | 7.93% | 2.18% | 5.38% | 12.18% | 17.07% | 6.72% | 0.94% | 4.38% | 5.83% | 3.2% |
| 2025/12/04 | 8.45% | 2.51% | 4.95% | 14.03% | 14.5% | 7.2% | 0.84% | 4.49% | 8.7% | 2.18% |
| 2025/12/05 | 9.35% | 1.86% | 6.17% | 12.49% | 13.16% | 7.74% | 0.88% | 5.64% | 7.94% | 2.86% |
| 2025/12/06 | 8.6% | 2.23% | 4.86% | 14.61% | 12.77% | 7.69% | 1.06% | 4.72% | 6.29% | 3.63% |
| 2025/12/07 | 8.53% | 2.18% | 5.34% | 14.74% | 10.17% | 5.56% | 0.54% | 4.73% | 7.95% | 2.79% |
| 2025/12/08 | 9.34% | 1.74% | 3.96% | 15.76% | 11.46% | 6.08% | 1.97% | 3.64% | 8.9% | 3.57% |
| 2025/12/09 | 9.11% | 0.89% | 3.39% | 15.53% | 11.32% | 7.27% | 1.36% | 4.44% | 7.41% | 4.79% |
| 2025/12/10 | 7.93% | 1.37% | 2.79% | 15.53% | 8.97% | 8.87% | 2.35% | 5.43% | 10.26% | 3.7% |
| 2025/12/11 | 9.14% | 2.28% | 3.38% | 14.77% | 7.7% | 6.71% | 2.92% | 7.46% | 7.96% | 3.77% |
| 2025/12/12 | 9.65% | 2.07% | 4.83% | 13.97% | 7.1% | 6.65% | 5.53% | 7.05% | 6.05% | 3.75% |
| 2025/12/13 | 8.43% | 1.68% | 4.79% | 17.53% | 7% | 7.28% | 5.02% | 6.15% | 5.36% | 3.47% |
| 2025/12/14 | 9.34% | 2.38% | 5.27% | 17.65% | 7.07% | 6.67% | 3.99% | 6.11% | 8.08% | 2.18% |
| 2025/12/15 | 9.6% | 1.46% | 3.72% | 14.16% | 6.8% | 8.38% | 5.68% | 6.31% | 7.97% | 3.25% |
| 2025/12/16 | 7.41% | 1.31% | 2.57% | 20.01% | 6.31% | 9.21% | 3.51% | 8.28% | 7.45% | 3.24% |
| 2025/12/17 | 8.21% | 1.17% | 4.48% | 19.67% | 5.72% | 7.93% | 3.33% | 9.46% | 8.28% | 2.53% |
| 2025/12/18 | 8.82% | 1.36% | 3.33% | 24.83% | 6.14% | 9.32% | 2.56% | 10.23% | 6.83% | 1.64% |
| 2025/12/19 | 8.31% | 1.04% | 4.23% | 21.55% | 7.56% | 8.76% | 3.84% | 9.09% | 4.32% | 2.52% |
| 2025/12/20 | 6.48% | 1.26% | 4.95% | 22.93% | 7.64% | 8.65% | 4.28% | 11.65% | 5.32% | 1.09% |
| 2025/12/21 | 7.78% | 1.58% | 5.13% | 15.65% | 7.6% | 8.25% | 4.56% | 11.36% | 6.82% | 2.45% |
| 2025/12/22 | 6.82% | 1.11% | 4.07% | 16.75% | 7.89% | 7.62% | 3.47% | 14.12% | 8.26% | 2.15% |
| 2025/12/23 | 9.09% | 0.65% | 2.85% | 17.93% | 7.3% | 8.72% | 3.86% | 16.21% | 6.13% | 1.48% |
| 2025/12/24 | 8.17% | 1.5% | 2.28% | 23.84% | 7% | 8.07% | 3.55% | 13.41% | 6.17% | 1.64% |
| 2025/12/25 | 8.14% | 1.98% | 1.86% | 19.5% | 14.27% | 6.54% | 3.32% | 6.26% | 5.36% | 1.08% |
| 2025/12/26 | 11.48% | 2.48% | 5.01% | 9.19% | 15.7% | 4.18% | 3.39% | 6.85% | 7.48% | 2.23% |
| 2025/12/27 | 14.4% | 3.63% | 8.71% | 8.16% | 8.88% | 4.44% | 4.29% | 4.81% | 8.94% | 1.99% |
| 2025/12/28 | 17.27% | 5.26% | 12.55% | 5.5% | 6.17% | 4.73% | 5.52% | 4.31% | 5.95% | 1.37% |
| 2025/12/29 | 18.14% | 5.61% | 10.13% | 5.22% | 4.07% | 5.19% | 4.93% | 4.15% | 1.93% | 2.98% |
| 2025/12/30 | 16.31% | 9.62% | 7.6% | 6.6% | 4.42% | 6.01% | 4.14% | 3.29% | 2.29% | 3% |
| 2025/12/31 | 14.78% | 11.33% | 7.99% | 6.73% | 6% | 5.8% | 4.22% | 4.18% | 2.76% | 2.53% |
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In December 2025, “virginexperiencedays.co.uk” led with a peak on the 18th at 24.83%. “booking.com” surged late, ending at 14.78%. “thegymgroup.com” and “nuffieldhealth.com” showed steady growth, while “wowcher.co.uk” and “redletterdays.co.uk” fluctuated. “spabreaks.com” and “gymbox.com” remained stable. “groupon.co.uk” and “virginactive.co.uk” had varied trends.
Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.
New HIIT Classes Every 10min — Enjoy our proven program, with a different workout daily, supported by awesome trainers. A new...
Get great deals on spa days and breaks at Hoar Cross Hall Spa Hotel in Staffordshire. Visit SpaSeekers to book an amazing spa experience today.
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Our Most Flexible Membership — Get everything you need for real wellness, under one roof *exclusions apply see T&Cs
Thousands Of Unique & Wonderful Experiences Across The UK. There's Something For Everyone. Welcome to the Home of Anti-Ordinary Gifts - Browse...
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In the bustling world of PPC advertising, five standout campaigns capture attention. Rumble Gym entices with dynamic HIIT classes every 10 minutes, promising variety and expert trainers. SpaSeekers offers luxurious spa experiences at Hoar Cross Hall, while Ultimate Performance focuses on personalized body transformations. Virgin Active promotes flexible wellness memberships, and Virgin Experience Days tempts with unique spa experiences. Each ad weaves a compelling narrative, drawing in audiences with promises of transformation, relaxation, and unique experiences.
Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.
Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.
How to use the UK Hospitality Wellness & Recreation December 2025 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
Data within the UK Hospitality Wellness & Recreation December 2025 Report is aggregated every month, highlighting the most significant changes from the previous period.
We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.
On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.
We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
The UK Hospitality Wellness & Recreation December 2025 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.
Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.
With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.
Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.
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Yes. The UK Hospitality Wellness & Recreation December 2025 Report aggregates data from across both device types and Google Shopping.
The UK Hospitality Wellness & Recreation December 2025 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
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