UK Hospitality Wellness & Recreation - PPC Market Share Analysis December 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Wellness & Recreation category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Wellness & Recreation – UK

Google AI Overview visibility for Hospitality Wellness & Recreation UK

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 6.56567524339
93.4343247566
6%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 29
71
28%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 4%
Transactional 45%
Navigational 0%
Seasonal 0%
Local 17%
Problem Solving 1%

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Market Exposure

Share of Clicks for top 10 UK Hospitality Wellness & Recreation brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
virginexperiencedays.co.uk 12.4
spabreaks.com 11.96
booking.com 8.39
virginactive.co.uk 8.33
wowcher.co.uk 6.63
redletterdays.co.uk 5.26
groupon.co.uk 4.79
puregym.com 4.65
nuffieldhealth.com 4.35
thegymgroup.com 3.82
others 29.42
  • virginexperiencedays.co.uk - 12.4%
  • spabreaks.com - 11.96%
  • booking.com - 8.39%
  • virginactive.co.uk - 8.33%
  • wowcher.co.uk - 6.63%
  • redletterdays.co.uk - 5.26%
  • groupon.co.uk - 4.79%
  • puregym.com - 4.65%
  • nuffieldhealth.com - 4.35%
  • thegymgroup.com - 3.82%
  • others - 29.42%

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In the PPC landscape, ‘virginexperiencedays.co.uk’ leads with 12.4% click share, followed by ‘spabreaks.com’ at 11.96%. ‘Others’ collectively hold a significant 29.42%.

Market Exposure

Share of Spend for the top 10 UK Hospitality Wellness & Recreation brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date booking.com thegymgroup.com spabreaks.com virginexperiencedays.co.uk nuffieldhealth.com wowcher.co.uk redletterdays.co.uk gymbox.com groupon.co.uk virginactive.co.uk
2025/12/01 7.13% 6.08% 10.58% 12.5% 3.13% 8.11% 5.99% 2.55% 7.71% 2.18%
2025/12/02 6.26% 3.14% 9.84% 12.64% 3.04% 14.37% 3.32% 0% 6.66% 1.75%
2025/12/03 8.33% 1.63% 9.99% 12.56% 4.42% 15.7% 4.28% 0.89% 4.98% 2.37%
2025/12/04 8.54% 2.03% 10.65% 14.63% 4.12% 13.68% 4.34% 0.8% 7.65% 1.64%
2025/12/05 9.21% 1.45% 11.46% 12.85% 5.05% 12.34% 5.24% 0.84% 7.05% 2.09%
2025/12/06 8.22% 1.72% 11.5% 14.6% 4.1% 12.06% 4.55% 0.98% 5.76% 2.56%
2025/12/07 8.53% 1.76% 9.31% 14.78% 4.48% 9.79% 4.46% 0.48% 7.06% 2%
2025/12/08 8.89% 1.29% 9.43% 16.25% 3.27% 10.94% 3.43% 1.77% 7.92% 2.61%
2025/12/09 8.75% 0.66% 12.02% 15.12% 2.62% 10.58% 4.01% 1.24% 6.45% 3.28%
2025/12/10 8.09% 1.06% 13.74% 15.77% 2.3% 8.41% 5% 2.21% 9.07% 2.72%
2025/12/11 9.21% 1.85% 10.59% 14.7% 2.82% 7.22% 6.95% 2.79% 7.08% 2.75%
2025/12/12 9.32% 1.66% 10.46% 14.72% 3.75% 6.56% 6.56% 5.04% 5.39% 2.66%
2025/12/13 8.21% 1.27% 10.65% 18.64% 3.95% 6.75% 5.58% 4.33% 4.84% 2.45%
2025/12/14 9.41% 1.87% 9.66% 18.25% 4.39% 6.58% 5.48% 3.4% 7.22% 1.59%
2025/12/15 9.23% 1.09% 12.52% 14.46% 2.98% 6.25% 5.63% 4.78% 7.09% 2.25%
2025/12/16 7.24% 1.06% 13.52% 19.86% 2.12% 5.76% 7.33% 2.98% 6.64% 2.3%
2025/12/17 8.04% 0.84% 12.21% 20.63% 3.43% 5.32% 8.23% 2.89% 7.18% 1.82%
2025/12/18 8.48% 1.06% 13.77% 25.33% 2.68% 5.32% 9.12% 2.22% 5.91% 1.2%
2025/12/19 8.33% 0.8% 12.65% 21.84% 3.45% 6.78% 8.31% 3.48% 3.84% 1.82%
2025/12/20 6.45% 1.14% 11.46% 24.38% 4.12% 6.81% 11.31% 3.71% 4.67% 0.74%
2025/12/21 7.64% 1.26% 11.49% 16% 4.13% 6.79% 10.74% 3.99% 5.92% 1.69%
2025/12/22 6.62% 0.89% 11.43% 17.15% 3.35% 7.04% 13.58% 3.25% 7.23% 1.52%
2025/12/23 8.43% 0.54% 12.19% 18.56% 2.26% 6.7% 15% 3.45% 5.2% 1.02%
2025/12/24 7.81% 1.14% 11.26% 24.3% 1.77% 6.12% 13.14% 3.07% 5.16% 1.13%
2025/12/25 8.08% 1.52% 9.5% 20.58% 1.43% 12.93% 6.19% 2.91% 4.62% 0.77%
2025/12/26 11.29% 1.98% 6.74% 9.94% 4.19% 14.5% 7.39% 3.06% 6.69% 1.6%
2025/12/27 14.54% 2.9% 8.11% 8.62% 7.32% 8.46% 4.98% 3.9% 8.12% 1.43%
2025/12/28 16.87% 4.26% 8.36% 5.69% 10.64% 5.62% 4.36% 5.01% 5.11% 1.06%
2025/12/29 18.05% 4.81% 8.99% 5.37% 8.34% 3.76% 4.19% 4.28% 1.65% 2.12%
2025/12/30 16.18% 7.78% 9.84% 6.73% 6.37% 4.12% 3.4% 3.86% 2.03% 2.22%
2025/12/31 14.48% 9.59% 8.41% 6.79% 6.7% 5.41% 4.12% 4.07% 2.36% 1.88%
  • booking.com
  • thegymgroup.com
  • spabreaks.com
  • virginexperiencedays.co.uk
  • nuffieldhealth.com
  • wowcher.co.uk
  • redletterdays.co.uk
  • gymbox.com
  • groupon.co.uk
  • virginactive.co.uk

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In December 2025, “booking.com” saw a steady rise, peaking at 18.05% on the 29th. “virginexperiencedays.co.uk” surged mid-month, reaching 25.33% on the 18th. “spabreaks.com” maintained a consistent presence, while “thegymgroup.com” and “nuffieldhealth.com” showed late-month growth. The month concluded with “booking.com” leading, followed by “virginexperiencedays.co.uk.”

Market Exposure

Competitor Count for UK Hospitality Wellness & Recreation

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2025/12/01 309
2025/12/02 304
2025/12/03 307
2025/12/04 316
2025/12/05 334
2025/12/06 310
2025/12/07 320
2025/12/08 309
2025/12/09 301
2025/12/10 300
2025/12/11 326
2025/12/12 325
2025/12/13 333
2025/12/14 309
2025/12/15 313
2025/12/16 346
2025/12/17 324
2025/12/18 324
2025/12/19 317
2025/12/20 294
2025/12/21 307
2025/12/22 304
2025/12/23 311
2025/12/24 311
2025/12/25 313
2025/12/26 309
2025/12/27 316
2025/12/28 304
2025/12/29 314
2025/12/30 303
2025/12/31 305

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Advertisers fluctuated throughout December, peaking at 346 on the 16th. The month concluded with 305 advertisers, reflecting a dynamic landscape.

Campaign Efficiency

Market Loss & Market Gains for UK Hospitality Wellness & Recreation

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
redletterdays.co.uk 2.38%
booking.com 1.55%
thegymgroup.com 1.34%
gymbox.com 0.81%
nuffieldhealth.com 0.62%
buzzgym.co.uk -0.26%
wowcher.co.uk -0.4%
spabreaks.com -0.48%
groupon.co.uk -1.05%
virginactive.co.uk -2.99%

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Redletterdays.co.uk surged with a 2.38% click share increase, while virginactive.co.uk dropped by 2.99%. Booking.com and thegymgroup.com also saw positive gains.

Campaign Efficiency

UK Hospitality Wellness & Recreation Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date booking.com thegymgroup.com nuffieldhealth.com virginexperiencedays.co.uk wowcher.co.uk spabreaks.com gymbox.com redletterdays.co.uk groupon.co.uk virginactive.co.uk
2025/12/01 6.98% 7.49% 3.62% 11.82% 8.68% 6.45% 2.82% 6.28% 8.35% 3%
2025/12/02 6.14% 3.91% 3.69% 12.52% 15.5% 6.06% 0% 3.4% 7.37% 2.38%
2025/12/03 7.93% 2.18% 5.38% 12.18% 17.07% 6.72% 0.94% 4.38% 5.83% 3.2%
2025/12/04 8.45% 2.51% 4.95% 14.03% 14.5% 7.2% 0.84% 4.49% 8.7% 2.18%
2025/12/05 9.35% 1.86% 6.17% 12.49% 13.16% 7.74% 0.88% 5.64% 7.94% 2.86%
2025/12/06 8.6% 2.23% 4.86% 14.61% 12.77% 7.69% 1.06% 4.72% 6.29% 3.63%
2025/12/07 8.53% 2.18% 5.34% 14.74% 10.17% 5.56% 0.54% 4.73% 7.95% 2.79%
2025/12/08 9.34% 1.74% 3.96% 15.76% 11.46% 6.08% 1.97% 3.64% 8.9% 3.57%
2025/12/09 9.11% 0.89% 3.39% 15.53% 11.32% 7.27% 1.36% 4.44% 7.41% 4.79%
2025/12/10 7.93% 1.37% 2.79% 15.53% 8.97% 8.87% 2.35% 5.43% 10.26% 3.7%
2025/12/11 9.14% 2.28% 3.38% 14.77% 7.7% 6.71% 2.92% 7.46% 7.96% 3.77%
2025/12/12 9.65% 2.07% 4.83% 13.97% 7.1% 6.65% 5.53% 7.05% 6.05% 3.75%
2025/12/13 8.43% 1.68% 4.79% 17.53% 7% 7.28% 5.02% 6.15% 5.36% 3.47%
2025/12/14 9.34% 2.38% 5.27% 17.65% 7.07% 6.67% 3.99% 6.11% 8.08% 2.18%
2025/12/15 9.6% 1.46% 3.72% 14.16% 6.8% 8.38% 5.68% 6.31% 7.97% 3.25%
2025/12/16 7.41% 1.31% 2.57% 20.01% 6.31% 9.21% 3.51% 8.28% 7.45% 3.24%
2025/12/17 8.21% 1.17% 4.48% 19.67% 5.72% 7.93% 3.33% 9.46% 8.28% 2.53%
2025/12/18 8.82% 1.36% 3.33% 24.83% 6.14% 9.32% 2.56% 10.23% 6.83% 1.64%
2025/12/19 8.31% 1.04% 4.23% 21.55% 7.56% 8.76% 3.84% 9.09% 4.32% 2.52%
2025/12/20 6.48% 1.26% 4.95% 22.93% 7.64% 8.65% 4.28% 11.65% 5.32% 1.09%
2025/12/21 7.78% 1.58% 5.13% 15.65% 7.6% 8.25% 4.56% 11.36% 6.82% 2.45%
2025/12/22 6.82% 1.11% 4.07% 16.75% 7.89% 7.62% 3.47% 14.12% 8.26% 2.15%
2025/12/23 9.09% 0.65% 2.85% 17.93% 7.3% 8.72% 3.86% 16.21% 6.13% 1.48%
2025/12/24 8.17% 1.5% 2.28% 23.84% 7% 8.07% 3.55% 13.41% 6.17% 1.64%
2025/12/25 8.14% 1.98% 1.86% 19.5% 14.27% 6.54% 3.32% 6.26% 5.36% 1.08%
2025/12/26 11.48% 2.48% 5.01% 9.19% 15.7% 4.18% 3.39% 6.85% 7.48% 2.23%
2025/12/27 14.4% 3.63% 8.71% 8.16% 8.88% 4.44% 4.29% 4.81% 8.94% 1.99%
2025/12/28 17.27% 5.26% 12.55% 5.5% 6.17% 4.73% 5.52% 4.31% 5.95% 1.37%
2025/12/29 18.14% 5.61% 10.13% 5.22% 4.07% 5.19% 4.93% 4.15% 1.93% 2.98%
2025/12/30 16.31% 9.62% 7.6% 6.6% 4.42% 6.01% 4.14% 3.29% 2.29% 3%
2025/12/31 14.78% 11.33% 7.99% 6.73% 6% 5.8% 4.22% 4.18% 2.76% 2.53%
  • booking.com
  • thegymgroup.com
  • nuffieldhealth.com
  • virginexperiencedays.co.uk
  • wowcher.co.uk
  • spabreaks.com
  • gymbox.com
  • redletterdays.co.uk
  • groupon.co.uk
  • virginactive.co.uk

Copyright © Adthena. All rights reserved.

In December 2025, “virginexperiencedays.co.uk” led with a peak on the 18th at 24.83%. “booking.com” surged late, ending at 14.78%. “thegymgroup.com” and “nuffieldhealth.com” showed steady growth, while “wowcher.co.uk” and “redletterdays.co.uk” fluctuated. “spabreaks.com” and “gymbox.com” remained stable. “groupon.co.uk” and “virginactive.co.uk” had varied trends.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Hospitality Wellness & Recreation

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for UK Hospitality Wellness & Recreation - Last month
  1. 1
    RUMBLE in Fitzrovia! https://www.rumble-gym.com

    New HIIT Classes Every 10min — Enjoy our proven program, with a different workout daily, supported by awesome trainers. A new...

  2. 2
    Hoar Cross Hall Spa Hotel | Spa Days & Breaks in Staffordshire https://www.spaseekers.com

    Get great deals on spa days and breaks at Hoar Cross Hall Spa Hotel in Staffordshire. Visit SpaSeekers to book an amazing spa experience today.

  3. 3
    Personal Trainer - Body Transformation Experts https://www.ultimateperformance.com

    Book your free consultation today & find the best personal training plan adapted to you.

  4. 4
    Virgin Active Health Clubs https://www.virginactive.co.uk

    Our Most Flexible Membership — Get everything you need for real wellness, under one roof *exclusions apply see T&Cs

  5. 5
    Spa Days For Two - Offer Ends Soon https://www.virginexperiencedays.co.uk › spa_&_beauty › spa_days

    Thousands Of Unique & Wonderful Experiences Across The UK. There's Something For Everyone. Welcome to the Home of Anti-Ordinary Gifts - Browse...

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In the bustling world of PPC advertising, five standout campaigns capture attention. Rumble Gym entices with dynamic HIIT classes every 10 minutes, promising variety and expert trainers. SpaSeekers offers luxurious spa experiences at Hoar Cross Hall, while Ultimate Performance focuses on personalized body transformations. Virgin Active promotes flexible wellness memberships, and Virgin Experience Days tempts with unique spa experiences. Each ad weaves a compelling narrative, drawing in audiences with promises of transformation, relaxation, and unique experiences.

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