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UK Hospitality Wellness & Recreation - PPC Market Share Analysis March 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Wellness & Recreation category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 UK Hospitality Wellness & Recreation brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
wowcher.co.uk 12.46
spabreaks.com 10.32
booking.com 10.28
virginexperiencedays.co.uk 9.56
puregym.com 7.31
groupon.co.uk 6.85
spaseekers.com 5.36
virginactive.co.uk 4.69
thegymgroup.com 3.34
hotels.com 2.44
others 27.39

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In the PPC landscape, “others” dominate with 27.39% click share, while wowcher.co.uk leads individual advertisers at 12.46%. Spabreaks.com and booking.com closely follow, highlighting diverse advertiser presence.

Market Exposure

Share of Spend for the top 10 UK Hospitality Wellness & Recreation brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date wowcher.co.uk spabreaks.com virginexperiencedays.co.uk groupon.co.uk booking.com puregym.com virginactive.co.uk spaseekers.com thegymgroup.com hotels.com
2025/03/01 8.32% 8.47% 2.34% 4.5% 8.3% 15.72% 6.45% 3.81% 7.36% 2.04%
2025/03/02 9.42% 8.68% 1.1% 4.69% 6.84% 13.03% 3.38% 3.95% 9.61% 1.83%
2025/03/03 12.47% 6.32% 3.12% 6.45% 9.54% 12.91% 6.26% 3.82% 6% 2.5%
2025/03/04 13.66% 7.47% 3.78% 5.87% 8.82% 7.71% 5.46% 4.44% 3.14% 1.77%
2025/03/05 10.86% 8.04% 5.58% 7.28% 10.69% 7.21% 4.76% 5.16% 2.56% 2.7%
2025/03/06 10.94% 7.47% 5.58% 7.71% 10.71% 6.54% 3.65% 5.51% 2.39% 3.67%
2025/03/07 10.52% 7.57% 4.14% 6.89% 12.75% 6.62% 4.48% 5.65% 0.93% 4.23%
2025/03/08 11.61% 8.5% 4.8% 6.64% 15.49% 2% 3.54% 5.9% 0.44% 4.37%
2025/03/09 12.28% 6.43% 4% 7.54% 10.39% 4.72% 3.54% 4.94% 4.21% 2.25%
2025/03/10 9.81% 7.4% 4.14% 6.66% 13.57% 5.75% 3.74% 5.46% 2.46% 4.1%
2025/03/11 13.68% 7.7% 6.49% 10.43% 11.41% 4.28% 4.91% 5.21% 1.39% 3.17%
2025/03/12 13.14% 7.04% 5.27% 8.77% 10.47% 5.11% 5.77% 3.94% 4.81% 2.48%
2025/03/13 14.17% 6.81% 4.81% 8.33% 11.59% 4.37% 3.89% 4.69% 3.89% 4.3%
2025/03/14 13.94% 7.88% 6.16% 7.37% 9.83% 4.21% 3.87% 5.18% 2.76% 4.76%
2025/03/15 12.87% 7.44% 5.3% 5.84% 9.5% 4.32% 3.8% 5.29% 6.79% 2.98%
2025/03/16 14.13% 7.6% 6.47% 8.2% 12.38% 5.58% 4.59% 4.74% 4.19% 4.09%
2025/03/17 13.78% 7.24% 5.5% 7.21% 11.94% 6.56% 4.55% 4.76% 5.11% 5.04%
2025/03/18 12.58% 8.56% 5.43% 6.43% 12.51% 4.2% 4.27% 6.74% 1.15% 5.71%
2025/03/19 13.12% 7.83% 6.46% 6.59% 10.21% 6.3% 6.14% 6.58% 0.88% 4.17%
2025/03/20 10.87% 8.32% 6.66% 7.53% 14.78% 4.18% 6.54% 7.54% 1.53% 4.73%
2025/03/21 9.69% 10.93% 7.98% 6.83% 15.18% 2.96% 4.34% 6.07% 0.62% 6.29%
2025/03/22 11.84% 9.63% 9.86% 7.49% 14.45% 4.5% 4.06% 6.69% 1.06% 4.87%
2025/03/23 13.97% 7.27% 8.38% 10.51% 13.56% 4.91% 5.24% 5.78% 0.46% 3.36%
2025/03/24 15.29% 6.13% 7.88% 6.77% 13.8% 5.64% 5.46% 4.9% 1.57% 4.9%
2025/03/25 16.65% 7.32% 10.22% 5.72% 11.44% 4.98% 5.74% 4.81% 1.73% 3.73%
2025/03/26 15.46% 8.34% 13.31% 7.8% 11.11% 4.33% 3.45% 5.03% 2.55% 2.79%
2025/03/27 12.23% 8.7% 15.24% 5.52% 12.61% 4.62% 3.08% 4.29% 2.29% 3.35%
2025/03/28 12.48% 8.95% 22.64% 4.96% 8.03% 4.8% 4.25% 2.69% 3.28% 1.91%
2025/03/29 12.95% 7.48% 23.43% 7.81% 9.41% 3.47% 4.02% 2.4% 2.63% 2.7%
2025/03/30 14.67% 10.66% 27.64% 8.96% 6.62% 4.27% 4.63% 1.2% 3.03% 1.4%
2025/03/31 19.01% 12.21% 10.09% 9.5% 8.96% 5.21% 4.67% 3.8% 3.6% 2.96%

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Wowcher.co.uk’s spend share surged, peaking at 19.01% on March 31. Virginexperiencedays.co.uk also saw a dramatic rise, reaching 27.64% on March 30. Meanwhile, spaseekers.com and thegymgroup.com experienced fluctuations, ending at 3.8% and 3.6%, respectively.

Market Exposure

Competitor Count for UK Hospitality Wellness & Recreation

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/03/01 313
2025/03/02 316
2025/03/03 342
2025/03/04 322
2025/03/05 367
2025/03/06 362
2025/03/07 399
2025/03/08 404
2025/03/09 350
2025/03/10 357
2025/03/11 314
2025/03/12 322
2025/03/13 335
2025/03/14 355
2025/03/15 324
2025/03/16 307
2025/03/17 294
2025/03/18 291
2025/03/19 270
2025/03/20 302
2025/03/21 306
2025/03/22 306
2025/03/23 288
2025/03/24 297
2025/03/25 280
2025/03/26 269
2025/03/27 299
2025/03/28 277
2025/03/29 277
2025/03/30 269
2025/03/31 240

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March began with 313 advertisers, peaking at 404 on the 8th. A decline followed, ending the month at 240.

Campaign Efficiency

Market Loss & Market Gains for UK Hospitality Wellness & Recreation

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
virginexperiencedays.co.uk 8.95%
spabreaks.com 1.25%
redletterdays.co.uk 1.04%
wowcher.co.uk 0.87%
nightdream4you.uk 0.27%
baronseden.com -0.46%
davidlloyd.co.uk -0.49%
polhus.co.uk -0.61%
spaseekers.com -0.7%
thegymgroup.com -1.14%

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Virginexperiencedays.co.uk soared with an 8.95% click share increase, while thegymgroup.com faced a 1.14% decline.

Campaign Efficiency

UK Hospitality Wellness & Recreation Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date wowcher.co.uk groupon.co.uk virginexperiencedays.co.uk spabreaks.com booking.com puregym.com spaseekers.com thegymgroup.com hotels.com virginactive.co.uk
2025/03/01 11.74% 6.78% 2.67% 6.25% 8.75% 14.12% 3.82% 5.03% 2.08% 3.58%
2025/03/02 12.09% 6.15% 1.08% 5.54% 6.44% 12.76% 3.39% 7.82% 1.49% 2.83%
2025/03/03 16.51% 8.81% 3.71% 4.82% 8.94% 12.24% 3.88% 4.77% 2.1% 3.35%
2025/03/04 17.98% 8.07% 4.28% 5.13% 7.91% 7.47% 4.31% 2.99% 1.77% 2.78%
2025/03/05 13.61% 9.87% 6.7% 5.59% 9.51% 6.34% 5.23% 1.98% 2.46% 2.79%
2025/03/06 14.34% 10.49% 6.47% 5.6% 9.9% 6.47% 5.5% 1.8% 3.09% 1.67%
2025/03/07 13.96% 9.38% 4.85% 5.41% 11.54% 5.71% 5.38% 0.81% 3.9% 2.53%
2025/03/08 15.03% 8.93% 5.71% 6.09% 13.9% 2% 5.72% 0.34% 3.63% 1.99%
2025/03/09 15.33% 9.5% 4.44% 4.81% 9.63% 4.16% 4.83% 2.92% 2% 2.75%
2025/03/10 13.28% 9.18% 4.75% 5.45% 12.3% 5.75% 5.44% 2.23% 3.65% 2.39%
2025/03/11 17.5% 13.76% 7.22% 5.07% 10.25% 4.66% 4.87% 1.21% 2.79% 2.25%
2025/03/12 17.03% 12.18% 6.21% 4.97% 10.04% 4.36% 3.95% 3.58% 2.26% 3.7%
2025/03/13 17.96% 10.97% 5.41% 4.72% 10.53% 4.11% 4.68% 2.92% 3.77% 1.89%
2025/03/14 17.94% 9.79% 7.2% 5.87% 8.93% 3.16% 5.19% 2.07% 4.14% 2.18%
2025/03/15 16.38% 7.96% 6.22% 5.48% 9.22% 4.2% 5.33% 5.18% 2.95% 1.59%
2025/03/16 18.64% 10.52% 7.21% 5.43% 11.28% 5.06% 4.95% 4.18% 3.89% 2.07%
2025/03/17 18.03% 9.97% 6.65% 4.79% 11.04% 6.11% 5.06% 4.11% 4.8% 1.93%
2025/03/18 16.39% 8.89% 6.15% 5.69% 11.37% 4% 7.15% 1.01% 5.34% 2.64%
2025/03/19 16.66% 8.94% 7.5% 5.48% 9.24% 5.37% 6.64% 0.83% 4.29% 3.58%
2025/03/20 14.27% 10.53% 8.17% 6.1% 13.4% 4.27% 7.63% 1.12% 4.54% 2.99%
2025/03/21 12.57% 9.57% 9.62% 7.72% 14.25% 2.87% 6.19% 0.6% 5.92% 2.02%
2025/03/22 15.17% 9.99% 11.68% 6.52% 13.17% 3.94% 6.45% 0.92% 4.69% 2.11%
2025/03/23 17.92% 13.67% 9.98% 4.74% 11.85% 4.27% 5.63% 0.49% 3.15% 2.96%
2025/03/24 20.16% 8.98% 9.02% 4.3% 12.08% 5.38% 4.72% 1.33% 4.13% 3.28%
2025/03/25 21.25% 7.78% 11.88% 5.13% 10.22% 5.16% 4.62% 1.42% 3.73% 2.48%
2025/03/26 18.97% 10.07% 15.22% 6.21% 10.03% 4.24% 4.77% 2.02% 2.62% 2.03%
2025/03/27 15.91% 7.19% 18.49% 6.19% 11.02% 4.47% 4% 1.9% 3.07% 1.95%
2025/03/28 15.97% 6.49% 26.02% 6.13% 7.16% 4.29% 2.61% 2.42% 1.68% 1.83%
2025/03/29 15.92% 9.7% 26.91% 5.22% 8.1% 3.16% 2.26% 1.94% 2.4% 1.61%
2025/03/30 18.4% 11.12% 31.3% 7.33% 5.96% 3.96% 1.04% 2.4% 1.27% 1.94%
2025/03/31 24.63% 12.44% 10.98% 9.37% 8.18% 4.78% 3.64% 2.62% 2.49% 2.08%

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Wowcher.co.uk’s impression share surged, peaking at 24.63% on March 31. Virginexperiencedays.co.uk also saw a significant rise, reaching 31.3% on March 30.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Hospitality Wellness & Recreation

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    Great Spa Breaks on Hotels.com https://www.hotels.com › hotels › book_now

    Fully Refundable Options — Find Spa Hotels on Hotels.com. Compare Options & You Can Save. Browse Reviews & Photos.

  2. 2
    PureGym™ Near Me | Train from Just £4.50 a Week https://www.puregym.com › official-site › join-today

    Contract Free Memberships from as Little as £4.50 a Week with Unlimited Classes Available

  3. 3
    50% Off Your First Month | No Joining Fee Offer On https://www.thegymgroup.com

    Get 50% off for first month & No Joining Fee, offer ends soon! Join The Gym Group near you

  4. 4
    Offer ends 31 March 2025* https://www.virginactive.co.uk

    Limited Time Offer — Get everything you need for real wellness, under...

  5. 5
    Energising Escapes - Spa and Wellness Holidays https://www.virginatlantic.com › wellness › holidays

    Whatever floats your boat, or makes your spa day, we’re here to make it happen. Find...

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In the competitive landscape of hospitality and wellness, top advertisers like Hotels.com and Virgin Atlantic captivate with enticing spa and wellness themes. Hotels.com highlights savings and flexibility, while Virgin Atlantic promises rejuvenating escapes. Fitness brands PureGym and The Gym Group emphasize affordability and no-commitment memberships, appealing to budget-conscious consumers. Virgin Active offers comprehensive wellness solutions, underscoring holistic health.

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