UK Hospitality Wellness & Recreation - PPC Market Share Analysis June 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Wellness & Recreation category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Wellness & Recreation – UK

Google AI Overview visibility for Hospitality Wellness & Recreation UK

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 10.7067725575
89.2932274425
10%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 55
45
55%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 7%
Transactional 13%
Navigational 3%
Seasonal 0%
Local 33%
Problem Solving 1%

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Market Exposure

Share of Clicks for top 10 UK Hospitality Wellness & Recreation brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
booking.com 26.01
spabreaks.com 10.05
puregym.com 7.9
wowcher.co.uk 6.67
virginactive.co.uk 5.07
virginexperiencedays.co.uk 4.91
thegymgroup.com 4.89
groupon.co.uk 4.56
redletterdays.co.uk 3.16
nuffieldhealth.com 2.31
others 24.47
  • booking.com - 26.01%
  • spabreaks.com - 10.05%
  • puregym.com - 7.9%
  • wowcher.co.uk - 6.67%
  • virginactive.co.uk - 5.07%
  • virginexperiencedays.co.uk - 4.91%
  • thegymgroup.com - 4.89%
  • groupon.co.uk - 4.56%
  • redletterdays.co.uk - 3.16%
  • nuffieldhealth.com - 2.31%
  • others - 24.47%

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In the PPC landscape, Booking.com leads with 26.01% click share, followed by ‘others’ at 24.47%. Spabreaks.com captures 10.05%, while PureGym.com holds 7.9%.

Market Exposure

Share of Spend for the top 10 UK Hospitality Wellness & Recreation brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date booking.com spabreaks.com puregym.com nuffieldhealth.com thegymgroup.com wowcher.co.uk groupon.co.uk virginexperiencedays.co.uk redletterdays.co.uk virginactive.co.uk
2026/06/01 22.09% 10.27% 7.31% 2.83% 4.06% 7.2% 6.75% 10.07% 5.56% 2%
2026/06/02 21.82% 9.7% 7% 1.8% 7.19% 8.52% 7.06% 3.62% 5.85% 2.43%
2026/06/03 21.04% 11.64% 6.88% 0.37% 2.64% 11.99% 6.51% 8.01% 5.07% 1.72%
2026/06/04 21.69% 11.87% 6.81% 1.52% 3.54% 9.39% 3.53% 8.48% 5.26% 2.53%
2026/06/05 22.84% 12.05% 5.02% 1.68% 2.66% 8.8% 6.72% 6.88% 4.19% 2.72%
2026/06/06 21.31% 11.91% 4.75% 0.6% 1.93% 10.32% 7.55% 8.12% 3.15% 2.24%
2026/06/07 22.87% 10.88% 5.65% 0.63% 2.15% 9.97% 8.42% 5.91% 2.86% 3.18%
2026/06/08 23.33% 11.95% 3.87% 2.22% 1.32% 8.28% 7.12% 5.79% 3.61% 3.29%
2026/06/09 23.65% 9.31% 3.36% 3.77% 2.3% 8.99% 7.34% 4.1% 6.16% 2.82%
2026/06/10 20.9% 11.02% 2.99% 3.37% 2.13% 9.19% 3.36% 8.37% 5.15% 2.05%
2026/06/11 22.13% 9.2% 2.22% 5.6% 4.28% 8.98% 5.5% 6.1% 3.84% 2.39%
2026/06/12 21.21% 8.55% 2.47% 6.68% 5.19% 9.38% 6.05% 6.62% 2.85% 2.77%
2026/06/13 23.36% 9.15% 1.8% 2.89% 2.82% 9.93% 7.71% 5.48% 2.98% 2.38%
2026/06/14 21.93% 10.64% 3.16% 4.7% 4.03% 7.49% 5.92% 4.42% 3.49% 3.36%
2026/06/15 23.9% 7.18% 2.38% 3.3% 1.99% 8.97% 7.41% 3.78% 6.78% 2.13%
2026/06/16 19.75% 9.1% 3.28% 4.28% 3.34% 9.08% 2.81% 8.32% 5.34% 1.87%
2026/06/17 25.3% 8.87% 2.06% 6.27% 2.47% 9.4% 6.24% 7.03% 5.44% 2.23%
2026/06/18 25.87% 8.8% 1.41% 6.26% 1% 8.59% 5.91% 6.94% 5.06% 1.78%
2026/06/19 26.93% 8.6% 1.96% 5.54% 3.23% 9.1% 6.36% 8.13% 6.61% 1.07%
2026/06/20 30.58% 8.62% 2.97% 4.88% 2.95% 2.25% 2.92% 1.61% 2.88% 2.65%
2026/06/21 35.66% 7.28% 2.28% 7.99% 3.22% 1.99% 2.14% 1.04% 1.94% 4.06%
2026/06/22 37.15% 6.68% 5.32% 5.61% 3.39% 2.59% 2.06% 0.91% 0.66% 4.73%
2026/06/23 32.94% 7.61% 6.76% 6.13% 2.5% 3.34% 2.68% 2.29% 1.91% 3.93%
2026/06/24 30.07% 7.82% 6.42% 6.7% 2.41% 3.1% 2.41% 1.96% 1.53% 4.18%
2026/06/25 32.87% 7.75% 4.47% 4.96% 3.63% 3.07% 2.47% 1.28% 0.76% 1.98%
2026/06/26 34.45% 6.51% 7.51% 3.37% 7.18% 2.3% 2.19% 1.59% 0.63% 2.02%
2026/06/27 34.79% 6.58% 3.46% 3.54% 7.1% 2.29% 1.66% 1.07% 0.41% 3.63%
2026/06/28 38.12% 7.4% 6.66% 4.12% 6.02% 1.96% 2.5% 1.33% 0.4% 2.95%
2026/06/29 35.64% 7.01% 5.25% 6.34% 5.25% 3.23% 2.23% 1.98% 0.63% 1.19%
2026/06/30 38.02% 6.91% 6.73% 5.95% 5.25% 3.27% 2.92% 1.67% 1.03% 1.02%
  • booking.com
  • spabreaks.com
  • puregym.com
  • nuffieldhealth.com
  • thegymgroup.com
  • wowcher.co.uk
  • groupon.co.uk
  • virginexperiencedays.co.uk
  • redletterdays.co.uk
  • virginactive.co.uk

Copyright © Adthena. All rights reserved.

In June 2026, booking.com dominated PPC spend, peaking at 38.12% on June 28. Spabreaks.com saw a decline, ending at 6.91%. Puregym.com fluctuated, closing at 6.73%. Nuffieldhealth.com rose mid-month, finishing at 5.95%. Thegymgroup.com peaked on June 26 at 7.18%. Wowcher.co.uk’s spend decreased, ending at 3.27%. Groupon.co.uk’s spend varied, closing at 2.92%. Virginexperiencedays.co.uk dropped significantly, ending at 1.67%. Redletterdays.co.uk’s spend decreased, finishing at 1.03%. Virginactive.co.uk fluctuated, closing at 1.02%.

Market Exposure

Competitor Count for UK Hospitality Wellness & Recreation

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/06/01 320
2026/06/02 316
2026/06/03 325
2026/06/04 305
2026/06/05 335
2026/06/06 337
2026/06/07 324
2026/06/08 347
2026/06/09 315
2026/06/10 314
2026/06/11 303
2026/06/12 299
2026/06/13 311
2026/06/14 320
2026/06/15 304
2026/06/16 305
2026/06/17 294
2026/06/18 316
2026/06/19 287
2026/06/20 292
2026/06/21 247
2026/06/22 254
2026/06/23 274
2026/06/24 266
2026/06/25 255
2026/06/26 243
2026/06/27 266
2026/06/28 262
2026/06/29 258
2026/06/30 252

Copyright © Adthena. All rights reserved.

June began with 320 advertisers, peaking at 347 on the 8th. A steady decline followed, ending at 252.

Campaign Efficiency

Market Loss & Market Gains for UK Hospitality Wellness & Recreation

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
booking.com 10.3%
nuffieldhealth.com 1.63%
thegymgroup.com 1.32%
hotels.com 1.2%
treatwell.co.uk 1.06%
templespa.com -1.83%
groupon.co.uk -2.41%
spabreaks.com -2.91%
virginexperiencedays.co.uk -3.05%
wowcher.co.uk -4.4%

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In the past month, booking.com surged with a 10.3% click share increase, while wowcher.co.uk faced a 4.4% decline.

Campaign Efficiency

UK Hospitality Wellness & Recreation Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date booking.com puregym.com nuffieldhealth.com thegymgroup.com spabreaks.com hotels.com wowcher.co.uk groupon.co.uk virginexperiencedays.co.uk redletterdays.co.uk
2026/06/01 22.06% 8.07% 2.38% 3.44% 7.67% 0.96% 8.11% 8.21% 11.32% 6.22%
2026/06/02 22.06% 8.32% 1.48% 6.53% 7.22% 1.48% 9.38% 8.42% 3.82% 6.49%
2026/06/03 20.88% 7.93% 0.36% 2.53% 8.78% 1.1% 13.58% 7.66% 8.61% 5.54%
2026/06/04 21.4% 8.05% 1.86% 3.04% 9.19% 1.82% 10.97% 4.04% 9.68% 5.78%
2026/06/05 22.89% 5.49% 2.2% 2.34% 8.96% 1.58% 9.91% 7.84% 7.42% 4.54%
2026/06/06 20.92% 5.41% 0.64% 1.94% 8.94% 1.65% 11.84% 8.95% 8.59% 3.46%
2026/06/07 23.05% 6.11% 0.68% 1.96% 8.39% 2.12% 11.2% 9.95% 6.34% 3.03%
2026/06/08 23.83% 4.34% 2.19% 1.5% 8.88% 2.32% 9.34% 8.62% 6.21% 3.84%
2026/06/09 23.6% 4.08% 4.19% 2.53% 6.62% 2.05% 9.84% 8.62% 4.26% 6.79%
2026/06/10 20.89% 3.84% 3.42% 2.04% 8.4% 2.08% 10.73% 3.85% 9.64% 5.75%
2026/06/11 22.93% 2.52% 5.66% 3.77% 6.71% 1.66% 10.28% 6.63% 6.8% 4.32%
2026/06/12 21.4% 2.55% 6.9% 4.83% 6.11% 1.61% 10.89% 7.33% 7.21% 3.21%
2026/06/13 24.09% 1.89% 2.82% 2.73% 6.86% 2.07% 11.19% 9.25% 5.93% 3.19%
2026/06/14 22.67% 3.79% 4.54% 3.64% 8.06% 1.68% 8.56% 7.29% 4.85% 3.75%
2026/06/15 24.74% 3.17% 3.43% 2.01% 5.03% 1.76% 9.77% 8.8% 4.05% 7.53%
2026/06/16 20.2% 3.31% 4.14% 3.2% 7.07% 1.85% 10.76% 3.25% 9.71% 6.08%
2026/06/17 25.57% 2.24% 6.76% 2.58% 6.61% 2.54% 10.69% 7.36% 7.79% 5.95%
2026/06/18 26.4% 1.79% 6.42% 1.06% 6.49% 2.5% 9.75% 7.08% 7.75% 5.57%
2026/06/19 27.5% 2.31% 5.15% 2.75% 6.53% 2.69% 10.06% 7.51% 9.05% 7.15%
2026/06/20 31.36% 3.84% 4.41% 3.22% 6.38% 2.05% 2.53% 3.35% 1.78% 3.32%
2026/06/21 37.41% 3.22% 9.31% 3.57% 4.76% 3.45% 2.26% 2.36% 1.01% 2.15%
2026/06/22 38.78% 6.97% 5.48% 3.58% 4.49% 3.34% 2.94% 2.27% 1.01% 0.72%
2026/06/23 34.08% 7.83% 6.94% 2.31% 5.35% 3.05% 3.96% 3.28% 2.6% 2.05%
2026/06/24 31.98% 8.76% 7.15% 2.09% 5.42% 3.5% 3.63% 2.82% 2.06% 1.58%
2026/06/25 34.01% 5.98% 5.53% 3.94% 4.86% 2.91% 3.7% 3.05% 1.25% 0.77%
2026/06/26 36.75% 7.91% 4.26% 6.65% 4.06% 2.62% 2.48% 2.55% 1.66% 0.63%
2026/06/27 36.66% 3.92% 4.59% 7.13% 4.33% 3.31% 2.55% 1.9% 1.09% 0.44%
2026/06/28 39.12% 7.61% 5.07% 6.24% 5.25% 3.81% 2.23% 2.86% 1.33% 0.43%
2026/06/29 36.55% 6.61% 7.01% 4.84% 4.66% 2.51% 3.85% 2.54% 1.92% 0.66%
2026/06/30 39.95% 8.26% 6.22% 5.22% 4.71% 4.52% 3.78% 3.45% 1.77% 1.08%
  • booking.com
  • puregym.com
  • nuffieldhealth.com
  • thegymgroup.com
  • spabreaks.com
  • hotels.com
  • wowcher.co.uk
  • groupon.co.uk
  • virginexperiencedays.co.uk
  • redletterdays.co.uk

Copyright © Adthena. All rights reserved.

In June 2026, booking.com saw a steady rise, peaking at 39.95% on the 30th. Puregym.com fluctuated, ending at 8.26%. Nuffieldhealth.com and thegymgroup.com showed moderate gains. Spabreaks.com and hotels.com had minor variations. Wowcher.co.uk and groupon.co.uk experienced declines, while virginexperiencedays.co.uk and redletterdays.co.uk saw significant drops.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Hospitality Wellness & Recreation

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for UK Hospitality Wellness & Recreation - Last month
  1. 1
    It’s Not Fitness. It’s Life - £0 Initiation. Offer Ends Soon https://www.equinox.com

    Summer By Equinox: Join today for a complimentary suite of services valued at £500+. Find a...

  2. 2
    Swim, Sauna, Gym, Classes - Get June On Us https://www.nuffieldhealth.com

    Workout, Rest, Relax + Recharge At One Of Our 110 Clubs. First 3 Months Half...

  3. 3
    PureGym™ Near Me - £0 Joining Fee Ends Soon https://www.puregym.com

    We've Dropped The Joining Fees So You Can Focus On The New Feels. £0 Join...

  4. 4
    RUMBLE in Fitzrovia! https://www.rumble-gym.com

    New HIIT Classes Every 10min — As efficient as a PT to reach your fitness objectives faster, while saving money! A new training starts every 10 min, all day long! #NeverLate...

  5. 5
    Virgin Active Health Clubs https://www.virginactive.co.uk

    One Membership Endless Variety — Get everything you need for real wellness, under one roof *exclusions apply see T&Cs

Copyright © Adthena. All rights reserved.

In the competitive world of fitness, Equinox, Nuffield Health, PureGym, Rumble, and Virgin Active captivate with enticing offers. Equinox and PureGym highlight zero initiation fees, while Nuffield Health offers a free month. Rumble’s unique HIIT classes and Virgin Active’s comprehensive wellness approach showcase diverse fitness experiences.

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