Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Wellness & Recreation category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.
See how often AIOs appear and how search intent is distributed across buying signals.
How often a Google AI overview appears on search terms relevant to this category.
| Frequency | Percentage |
|---|---|
| Frequency | 4.1561537282 |
| 95.8438462718 |
A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.
| Frequency | Percentage |
|---|---|
| Frequency | 48 |
| 52 |
Copyright © Adthena. All rights reserved.
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| booking.com | 36.04 |
| spabreaks.com | 8.21 |
| virginactive.co.uk | 7.9 |
| puregym.com | 5.58 |
| virginexperiencedays.co.uk | 4.86 |
| thegymgroup.com | 4.85 |
| nuffieldhealth.com | 3.97 |
| wowcher.co.uk | 3.41 |
| groupon.co.uk | 2.86 |
| hotels.com | 2.11 |
| others | 20.21 |
Copyright © Adthena. All rights reserved.
Booking.com dominates with 36.04% click share, followed by others at 20.21%. Spabreaks.com and Virgin Active trail with 8.21% and 7.9%, respectively.
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | booking.com | virginexperiencedays.co.uk | spabreaks.com | classpass.com | wowcher.co.uk | groupon.co.uk | puregym.com | nuffieldhealth.com | hotels.com | thegymgroup.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/03/01 | 35.15% | 4.96% | 6.98% | 0.58% | 4.1% | 3.64% | 5.49% | 8.82% | 2.69% | 7.25% |
| 2026/03/02 | 30.13% | 6.3% | 6.78% | 0.66% | 4.76% | 4.11% | 5.02% | 10% | 3.43% | 6.87% |
| 2026/03/03 | 32.68% | 5.47% | 9.52% | 0.39% | 6.22% | 5.16% | 4.22% | 7.52% | 2.74% | 2.7% |
| 2026/03/04 | 31.86% | 6.15% | 9.19% | 2.15% | 6.6% | 4.88% | 3.6% | 5.71% | 3.96% | 2.28% |
| 2026/03/05 | 33.8% | 6.54% | 8.86% | 0.61% | 4.99% | 4.72% | 1.43% | 7.37% | 2.82% | 1.64% |
| 2026/03/06 | 32.53% | 6.66% | 8.41% | 1.5% | 4.22% | 3.86% | 2.56% | 7.97% | 1.56% | 2.72% |
| 2026/03/07 | 37.46% | 5.72% | 8.59% | 2.33% | 2.54% | 3.34% | 2.36% | 3.31% | 1.91% | 3.7% |
| 2026/03/08 | 38.17% | 4.62% | 8.99% | 0.78% | 3.17% | 3.24% | 4.34% | 3.41% | 2.05% | 2.83% |
| 2026/03/09 | 36.71% | 5.72% | 7.59% | 3.32% | 4.5% | 4.42% | 1.71% | 5.27% | 1.76% | 1.42% |
| 2026/03/10 | 37.79% | 8.64% | 8.1% | 3.84% | 3.43% | 3.21% | 1.38% | 3.95% | 1.86% | 1.11% |
| 2026/03/11 | 39.15% | 7.93% | 7.8% | 2.74% | 3.44% | 3.16% | 1.96% | 2.81% | 1.71% | 1.82% |
| 2026/03/12 | 35.13% | 9.67% | 10.23% | 2.53% | 2.53% | 3.35% | 2.13% | 2.43% | 2.63% | 1.9% |
| 2026/03/13 | 33.49% | 9.28% | 8.04% | 2.04% | 2.36% | 4.16% | 2.03% | 7.24% | 2.26% | 4.71% |
| 2026/03/14 | 35.49% | 10.05% | 8.3% | 3.15% | 2.53% | 3.59% | 2.26% | 6.84% | 2.82% | 3.91% |
| 2026/03/15 | 36.01% | 10.04% | 9.22% | 2.41% | 4.08% | 3.28% | 2.19% | 8.5% | 2.31% | 1.47% |
| 2026/03/16 | 32.18% | 6.42% | 9.82% | 3.69% | 6.22% | 3.37% | 0.64% | 10.33% | 2.6% | 3.26% |
| 2026/03/17 | 32.2% | 6.98% | 8.3% | 2.42% | 7.58% | 4.15% | 1.54% | 8.85% | 2.4% | 2.47% |
| 2026/03/18 | 35.19% | 7.55% | 8.64% | 2.73% | 7.18% | 4.28% | 1.1% | 5.97% | 2.51% | 0.71% |
| 2026/03/19 | 33.12% | 8.47% | 7.1% | 2.34% | 4.45% | 3.59% | 2.64% | 9.21% | 3.7% | 2% |
| 2026/03/20 | 34.45% | 9.27% | 6.71% | 2.95% | 4.19% | 3.13% | 1.13% | 9.75% | 2.57% | 1.59% |
| 2026/03/21 | 39.79% | 5.52% | 6.74% | 2.81% | 3.28% | 2.79% | 1.7% | 8.84% | 2.28% | 0.39% |
| 2026/03/22 | 40.53% | 3.31% | 6.08% | 0.51% | 2.87% | 1.52% | 2.21% | 13.06% | 3.02% | 1.15% |
| 2026/03/23 | 37.36% | 5.27% | 6.75% | 0.42% | 4.05% | 2.21% | 4.55% | 12.13% | 3.78% | 3.02% |
| 2026/03/24 | 32.14% | 6.97% | 8.29% | 2.42% | 7.57% | 4.15% | 1.53% | 8.83% | 2.39% | 2.46% |
| 2026/03/25 | 43.16% | 5.98% | 6.1% | 5.31% | 2.69% | 2.09% | 1.56% | 6.65% | 2.14% | 1.5% |
| 2026/03/26 | 41.87% | 5.26% | 7.1% | 3.99% | 1.86% | 1.31% | 1.68% | 9.26% | 1.99% | 2.65% |
| 2026/03/27 | 42.14% | 3.63% | 5.8% | 1.83% | 2.36% | 1.6% | 1.7% | 9.98% | 1.95% | 4.12% |
| 2026/03/28 | 41.76% | 4.23% | 6.42% | 3.35% | 2.01% | 1.82% | 3.43% | 1.02% | 1.26% | 5.51% |
| 2026/03/29 | 52.47% | 4.19% | 5.97% | 1.88% | 2.04% | 1.67% | 3.82% | 0% | 0.98% | 3.41% |
| 2026/03/30 | 40.7% | 9.47% | 6.63% | 3.41% | 2.67% | 2.25% | 2.03% | 5.86% | 1.96% | 1.18% |
| 2026/03/31 | 40.46% | 8.95% | 7.71% | 6.69% | 4.04% | 2.9% | 2.16% | 2.1% | 1.43% | 0.83% |
Copyright © Adthena. All rights reserved.
In March 2026, Booking.com dominated PPC spend, peaking at 52.47% on March 29. Virginexperiencedays.co.uk saw fluctuations, ending at 8.95%. Spabreaks.com maintained stability, closing at 7.71%. Classpass.com surged to 6.69% on March 31. Wowcher.co.uk and Groupon.co.uk experienced declines, finishing at 4.04% and 2.9%, respectively. Puregym.com and Nuffieldhealth.com showed varied trends, ending at 2.16% and 2.1%. Hotels.com and Thegymgroup.com had lower shares, closing at 1.43% and 0.83%.
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/03/01 | 248 |
| 2026/03/02 | 261 |
| 2026/03/03 | 269 |
| 2026/03/04 | 263 |
| 2026/03/05 | 278 |
| 2026/03/06 | 277 |
| 2026/03/07 | 273 |
| 2026/03/08 | 275 |
| 2026/03/09 | 270 |
| 2026/03/10 | 263 |
| 2026/03/11 | 248 |
| 2026/03/12 | 254 |
| 2026/03/13 | 258 |
| 2026/03/14 | 260 |
| 2026/03/15 | 242 |
| 2026/03/16 | 255 |
| 2026/03/17 | 261 |
| 2026/03/18 | 261 |
| 2026/03/19 | 244 |
| 2026/03/20 | 243 |
| 2026/03/21 | 245 |
| 2026/03/22 | 235 |
| 2026/03/23 | 249 |
| 2026/03/24 | 261 |
| 2026/03/25 | 208 |
| 2026/03/26 | 208 |
| 2026/03/27 | 213 |
| 2026/03/28 | 217 |
| 2026/03/29 | 203 |
| 2026/03/30 | 200 |
| 2026/03/31 | 210 |
Copyright © Adthena. All rights reserved.
March began with 248 advertisers, peaking at 278 on the 5th. A decline followed, reaching 200 by month’s end, indicating fluctuating advertiser engagement.
Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.
Copyright © Adthena. All rights reserved.
Booking.com surged with a 4.32% increase, while Spabreaks.com faced a 1.89% decline. Virgin Active rose by 1.43%, contrasting Groupon’s 0.97% drop.
Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.
| Date | booking.com | virginexperiencedays.co.uk | classpass.com | spabreaks.com | wowcher.co.uk | virginactive.co.uk | groupon.co.uk | puregym.com | nuffieldhealth.com | thegymgroup.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/03/01 | 36.8% | 4.31% | 0.69% | 4.83% | 4.4% | 3.05% | 4.2% | 7.12% | 8.1% | 7.5% |
| 2026/03/02 | 31.71% | 5.61% | 0.89% | 4.49% | 5.3% | 2.61% | 5.04% | 5.97% | 8.72% | 7.22% |
| 2026/03/03 | 34.28% | 4.69% | 0.42% | 6.33% | 6.84% | 3.01% | 6.2% | 5.47% | 6.67% | 2.9% |
| 2026/03/04 | 32.21% | 5.43% | 2.32% | 6.26% | 7.31% | 2.89% | 5.92% | 5.21% | 4.61% | 2.41% |
| 2026/03/05 | 35.15% | 5.94% | 0.71% | 5.69% | 5.58% | 2.95% | 5.63% | 2.47% | 6.41% | 1.85% |
| 2026/03/06 | 34.95% | 6.26% | 2.12% | 5.51% | 4.64% | 1.93% | 4.67% | 3.2% | 6.85% | 2.9% |
| 2026/03/07 | 39.97% | 4.91% | 2.54% | 5.74% | 2.69% | 3.13% | 3.95% | 3.46% | 3.51% | 3.67% |
| 2026/03/08 | 40.05% | 4.19% | 0.85% | 5.81% | 3.43% | 4.79% | 3.8% | 5.42% | 3.88% | 2.93% |
| 2026/03/09 | 40.72% | 5.09% | 2.83% | 5.04% | 4.91% | 1.48% | 5.31% | 2.88% | 4.21% | 1.72% |
| 2026/03/10 | 40.81% | 7.75% | 3.96% | 4.82% | 3.71% | 2.87% | 3.83% | 2.19% | 4.15% | 1.26% |
| 2026/03/11 | 40.68% | 6.75% | 3.23% | 4.76% | 3.55% | 4.16% | 3.76% | 3.63% | 3.16% | 2.09% |
| 2026/03/12 | 38.04% | 8.54% | 2.88% | 6.76% | 2.59% | 2.63% | 4.01% | 2.3% | 2.86% | 2.03% |
| 2026/03/13 | 36.39% | 7.91% | 2.2% | 5.31% | 2.49% | 2.78% | 4.86% | 3.01% | 6.7% | 5.08% |
| 2026/03/14 | 37.23% | 9.37% | 3.96% | 5.35% | 2.78% | 2.85% | 4.2% | 2.59% | 5.92% | 4.18% |
| 2026/03/15 | 39.26% | 8.62% | 2.9% | 5.9% | 4.32% | 2.3% | 3.73% | 2.67% | 6.85% | 1.53% |
| 2026/03/16 | 36.39% | 6% | 3.82% | 6.69% | 6.56% | 2.02% | 4.02% | 1.13% | 7.98% | 3.42% |
| 2026/03/17 | 34.66% | 6.25% | 2.95% | 5.03% | 8.1% | 2.55% | 4.79% | 1.98% | 7.88% | 2.72% |
| 2026/03/18 | 37.52% | 6.58% | 2.95% | 5.3% | 7.44% | 3.18% | 5.04% | 1.8% | 5.63% | 1.03% |
| 2026/03/19 | 34.6% | 7.47% | 2.57% | 4.31% | 4.6% | 2.3% | 4.26% | 3.44% | 8.95% | 2.19% |
| 2026/03/20 | 37.82% | 8.09% | 2.93% | 4.26% | 4.28% | 3.01% | 3.81% | 1.95% | 8.84% | 1.58% |
| 2026/03/21 | 42.41% | 4.54% | 3.1% | 4.12% | 3.39% | 3.62% | 3.76% | 2.15% | 8.18% | 0.56% |
| 2026/03/22 | 43.42% | 2.95% | 0.58% | 3.84% | 3.18% | 4.07% | 1.77% | 2.67% | 10.75% | 1.4% |
| 2026/03/23 | 39.35% | 4.51% | 0.42% | 4.06% | 4.14% | 1.64% | 2.57% | 5.97% | 11.64% | 3.54% |
| 2026/03/24 | 34.66% | 6.25% | 2.95% | 5.03% | 8.1% | 2.55% | 4.79% | 1.98% | 7.88% | 2.72% |
| 2026/03/25 | 46.79% | 4.76% | 5.61% | 3.47% | 2.88% | 3.17% | 2.7% | 2.21% | 5.62% | 1.83% |
| 2026/03/26 | 46.23% | 4.3% | 4.24% | 4.02% | 1.88% | 3.62% | 1.43% | 2.09% | 7.85% | 3% |
| 2026/03/27 | 47.03% | 3.35% | 1.76% | 3.29% | 2.58% | 2.9% | 1.89% | 3.03% | 7.44% | 4.65% |
| 2026/03/28 | 44.29% | 3.54% | 3.62% | 3.73% | 2.14% | 3.98% | 1.99% | 4.79% | 0.97% | 5.9% |
| 2026/03/29 | 55.42% | 3.25% | 2.3% | 3.33% | 2.15% | 2.79% | 1.82% | 4.69% | 0% | 3.85% |
| 2026/03/30 | 45.49% | 8.27% | 4.18% | 3.94% | 2.77% | 3.03% | 2.49% | 2.47% | 3.4% | 1.57% |
| 2026/03/31 | 44.22% | 8.05% | 7.41% | 4.58% | 4.37% | 3.31% | 3.28% | 2.61% | 1.59% | 1.22% |
Copyright © Adthena. All rights reserved.
In March 2026, booking.com dominated with a peak impression share of 55.42% on the 29th. Virginexperiencedays.co.uk saw fluctuations, peaking at 9.37% on the 14th. Classpass.com had a notable rise to 7.41% on the 31st. Spabreaks.com maintained stability, while wowcher.co.uk peaked at 8.10% on the 24th. Virginactive.co.uk showed consistent performance, and groupon.co.uk had a steady presence. Puregym.com and nuffieldhealth.com experienced varied trends, with nuffieldhealth.com peaking at 11.64% on the 23rd. Thegymgroup.com had a notable peak of 7.50% on the 1st. The month concluded with booking.com leading the impression share.
Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.
City Athletic has quickly established itself as London’s premier performance training centre, with it's Gym in Victoria, and a team of world class trainers.
Free Coffee & Protein Shake — Experience Gymbox with a free trial & pay £0 until May when you join.
Unlimited Access To Sauna, Steam, Classes and Swim.
Feel-Good Memberships from £17.99 P/M + £10 Joining Fee. Join PureGym Today
Our Most Flexible Membership — Get everything you need for real wellness, under one roof *exclusions apply see T&Cs
Copyright © Adthena. All rights reserved.
In the bustling world of London’s fitness scene, City Athletic stands out with its premier performance training center in Victoria, boasting world-class trainers. Gymbox entices with a free trial and no payments until May, sweetened by complimentary coffee and protein shakes. Nuffield Health offers an all-inclusive membership with no joining fee, granting unlimited access to luxurious amenities. PureGym appeals with affordable memberships starting at £17.99 per month, plus a modest joining fee. Virgin Active promotes flexibility, offering comprehensive wellness under one roof, with some exclusions. Each ad uniquely captures the essence of its brand, drawing in fitness enthusiasts with compelling offers and promises of exceptional experiences.
Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.
Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.
How to use the UK Hospitality Wellness & Recreation April 2026 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
Data within the UK Hospitality Wellness & Recreation April 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.
We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.
On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.
We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
The UK Hospitality Wellness & Recreation April 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.
Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.
With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.
Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.
Learn more about our data accuracy
Yes. The UK Hospitality Wellness & Recreation April 2026 Report aggregates data from across both device types and Google Shopping.
The UK Hospitality Wellness & Recreation April 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
Our search consultants can introduce you to data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the geographies that need monitoring.
Complete the form below to get started.
Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform.
With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date.
The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.
Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.