Why is the UK Hospitality Wellness & Recreation June 2026 Report useful and how should I use it?

Why is the UK Hospitality Wellness & Recreation June 2026 Report useful? Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance. Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that. How to use the UK Hospitality Wellness & Recreation June 2026 Report Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.

How often is the data updated?

Data within the UK Hospitality Wellness & Recreation June 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.

How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google. On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more. We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.

How accurate is the UK Hospitality Wellness & Recreation June 2026 Report?

The UK Hospitality Wellness & Recreation June 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers. Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods. With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments. Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape. Learn more about our data. Learn more about our data accuracy

Does this include mobile, desktop and Google Shopping data?

Yes. The UK Hospitality Wellness & Recreation June 2026 Report aggregates data from across both device types and Google Shopping.

Who is this UK Hospitality Wellness & Recreation June 2026 Report for?

The UK Hospitality Wellness & Recreation June 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.

Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform. With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date. Learn more about Ask Arlo.

UK Hospitality Wellness & Recreation - PPC Market Share Analysis June 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Wellness & Recreation category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Google AI Overview visibility for Hospitality Wellness & Recreation UK

See how often AIOs appear and how search intent is distributed across buying signals.

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AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency	Percentage
Frequency	8.65705799699
	91.342942003

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency	Percentage
Frequency	53
	47

53%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent	Distribution
Investigational	7%
Transactional	13%
Navigational	0%
Seasonal	0%
Local	31%
Problem Solving	2%

Market Exposure

Share of Clicks for top 10 UK Hospitality Wellness & Recreation brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month

Share of Clicks - Last month
Domain	Share of clicks
booking.com	26.42
spabreaks.com	12.26
wowcher.co.uk	9.7
puregym.com	7.34
groupon.co.uk	6.61
virginexperiencedays.co.uk	6.2
virginactive.co.uk	4.74
redletterdays.co.uk	3.81
thegymgroup.com	3.77
spaseekers.com	1.8
others	17.35

booking.com - 26.42%
spabreaks.com - 12.26%
wowcher.co.uk - 9.7%
puregym.com - 7.34%
groupon.co.uk - 6.61%
virginexperiencedays.co.uk - 6.2%
virginactive.co.uk - 4.74%
redletterdays.co.uk - 3.81%
thegymgroup.com - 3.77%
spaseekers.com - 1.8%
others - 17.35%

In the hospitality and wellness PPC landscape, Booking.com dominates with 26.42% click share. Others collectively hold 17.35%, while Spabreaks.com captures 12.26%, and Wowcher.co.uk follows with 9.7%.

Market Exposure

Share of Spend for the top 10 UK Hospitality Wellness & Recreation brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month

Share of Spend - Last Month
Date	booking.com	spabreaks.com	virginexperiencedays.co.uk	wowcher.co.uk	redletterdays.co.uk	thegymgroup.com	groupon.co.uk	puregym.com	nuffieldhealth.com	virginactive.co.uk
2026/05/01	43.79%	8%	4.26%	3.87%	0.82%	5.14%	4.43%	3.11%	3.69%	3.76%
2026/05/02	42.57%	7.32%	3.45%	3.89%	0.64%	4.51%	6.11%	1.3%	5.15%	4.23%
2026/05/03	42.63%	7.33%	2.57%	3.7%	0.38%	3.45%	4.63%	2.82%	7.92%	3.06%
2026/05/04	37.94%	8.23%	2.16%	5.73%	0.52%	3.15%	5.48%	3.95%	6.9%	4.11%
2026/05/05	36.82%	8.53%	3.11%	4.1%	0.5%	3.08%	4.16%	4.62%	7.02%	2.12%
2026/05/06	37.82%	9.03%	5.04%	5.22%	1.2%	1.93%	8.18%	2.42%	4.13%	2.87%
2026/05/07	34.19%	8.68%	4.71%	5.39%	1.18%	2.13%	6.37%	4.07%	7.97%	3.32%
2026/05/08	38.31%	9.33%	4.72%	4.64%	1.38%	3.99%	5.66%	2.93%	5.29%	3.3%
2026/05/09	36.91%	9.62%	3.07%	5.46%	1.13%	2.59%	7.34%	2.33%	5.73%	2.55%
2026/05/10	44.5%	5.88%	1.14%	3.55%	0.33%	3.59%	5.59%	2.21%	5.19%	3.75%
2026/05/11	24.47%	13.33%	6.23%	11.73%	3.41%	2.31%	10.2%	3.4%	1.28%	2.83%
2026/05/12	18.66%	13.74%	6.45%	14.24%	4.94%	2.65%	13.6%	3.25%	1.34%	1.62%
2026/05/13	21.78%	13.15%	5.22%	12.85%	3.44%	3.9%	11.63%	4%	2.13%	2.73%
2026/05/14	22.88%	14.08%	5.87%	12.75%	4.87%	1.61%	10.01%	2.58%	0.96%	2.54%
2026/05/15	38.27%	9.32%	4.71%	4.63%	1.37%	3.98%	5.66%	2.92%	5.28%	3.3%
2026/05/16	24.19%	15.57%	8.21%	14.84%	7.17%	1.28%	4.02%	1.74%	1.04%	2.88%
2026/05/17	26.54%	14.54%	6.72%	11.56%	7.69%	0.98%	3.99%	1.91%	1.65%	2.5%
2026/05/18	25.14%	14.18%	10.44%	14.03%	6.86%	1.06%	5.05%	2.61%	0.65%	1.47%
2026/05/19	26.05%	11.23%	9.96%	13.79%	5.69%	1.01%	10.7%	1.83%	1.28%	2.66%
2026/05/20	23.44%	11.01%	9.2%	16.59%	5.36%	0.32%	11.5%	2.34%	1.45%	1.76%
2026/05/21	21.39%	11.54%	4.29%	19.61%	6.12%	0.62%	11.21%	3.31%	0.84%	1.62%
2026/05/22	20.85%	11.64%	5.34%	18.33%	6.7%	0.8%	11.74%	4.02%	0.88%	1.71%
2026/05/23	21.75%	12.05%	6.53%	16.75%	6.14%	1.32%	9.74%	3.38%	0.84%	1.85%
2026/05/24	24.81%	11.83%	7.15%	13.32%	6.35%	1.41%	8.83%	3.69%	1.52%	1.59%
2026/05/25	25.3%	11.78%	8.22%	11.67%	7.22%	0.8%	8.2%	3.94%	0.19%	0.85%
2026/05/26	23.52%	13.32%	9.49%	10.98%	4.92%	1.86%	7.83%	5.03%	0.37%	1.66%
2026/05/27	20.66%	12.68%	8.92%	13.19%	5.49%	2.27%	7.16%	6.72%	0.46%	1.38%
2026/05/28	19.41%	12.97%	12.01%	9.4%	6.24%	4.14%	6.46%	8.13%	0.16%	1.59%
2026/05/29	20.7%	11.2%	10.56%	10.72%	5.62%	4.97%	6.29%	6.81%	0.89%	1.33%
2026/05/30	22.37%	10.91%	9.73%	9.64%	5.85%	4.05%	6.32%	5.28%	2.09%	2.09%
2026/05/31	20.65%	10.25%	10.03%	9.63%	7.94%	6.59%	5.49%	5.29%	2.8%	1.65%

booking.com
spabreaks.com
virginexperiencedays.co.uk
wowcher.co.uk
redletterdays.co.uk
thegymgroup.com
groupon.co.uk
puregym.com
nuffieldhealth.com
virginactive.co.uk

In May 2026, booking.com saw a significant decline in spend share, starting at 43.79% and ending at 20.65%. Meanwhile, spabreaks.com experienced a steady increase, peaking mid-month. Virginexperiencedays.co.uk and wowcher.co.uk showed fluctuating trends, with wowcher.co.uk peaking at 19.61% on May 21. Redletterdays.co.uk and thegymgroup.com had modest gains, while groupon.co.uk maintained a consistent presence. Puregym.com and nuffieldhealth.com showed varied performances, with nuffieldhealth.com ending at 2.8%. Virginactive.co.uk remained stable throughout the month.

Market Exposure

Competitor Count for UK Hospitality Wellness & Recreation

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month

Competitor Count - Last month
Date	Competitor Count
2026/05/01	214
2026/05/02	222
2026/05/03	240
2026/05/04	237
2026/05/05	246
2026/05/06	241
2026/05/07	240
2026/05/08	269
2026/05/09	257
2026/05/10	246
2026/05/11	299
2026/05/12	332
2026/05/13	315
2026/05/14	319
2026/05/15	269
2026/05/16	285
2026/05/17	289
2026/05/18	277
2026/05/19	258
2026/05/20	284
2026/05/21	301
2026/05/22	296
2026/05/23	307
2026/05/24	315
2026/05/25	312
2026/05/26	332
2026/05/27	325
2026/05/28	302
2026/05/29	306
2026/05/30	336
2026/05/31	323

May began with 214 advertisers, steadily climbing to 336 by month’s end. Mid-month saw a peak of 332, reflecting dynamic competition. The month concluded with a robust 323 advertisers, showcasing a vibrant advertising landscape.

Campaign Efficiency

Market Loss & Market Gains for UK Hospitality Wellness & Recreation

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month

Market Loss & Market Gains - Last month
Name	Market Trend
wowcher.co.uk	3.58%
virginexperiencedays.co.uk	3.48%
redletterdays.co.uk	2.48%
puregym.com	1.74%
spabreaks.com	0.62%
gymbox.com	-0.46%
thegymgroup.com	-0.52%
nuffieldhealth.com	-1.43%
virginactive.co.uk	-2.7%
booking.com	-6.96%

Wowcher.co.uk leads with a 3.58% click share rise, while booking.com drops by 6.96%. Virginexperiencedays.co.uk and redletterdays.co.uk also see positive gains.

Campaign Efficiency

UK Hospitality Wellness & Recreation Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	booking.com	virginexperiencedays.co.uk	wowcher.co.uk	redletterdays.co.uk	spabreaks.com	groupon.co.uk	puregym.com	thegymgroup.com	nuffieldhealth.com	virginactive.co.uk
2026/05/01	45.51%	4.41%	4.6%	0.85%	5.21%	5.69%	4.07%	4.89%	4.1%	3.13%
2026/05/02	43.95%	3.93%	4.89%	0.67%	5.22%	7.66%	1.91%	4.7%	5.28%	3.28%
2026/05/03	44.04%	2.92%	4.41%	0.39%	4.74%	5.64%	4%	3.3%	8.04%	2.47%
2026/05/04	38.84%	2.43%	6.9%	0.58%	5.43%	6.83%	5.28%	3.51%	7.09%	3.7%
2026/05/05	40.04%	3.06%	4.75%	0.49%	5.56%	5.1%	5.28%	3.12%	6.95%	1.68%
2026/05/06	39.57%	5.17%	5.78%	1.18%	5.99%	9.99%	3.47%	1.86%	3.94%	2.5%
2026/05/07	35.55%	4.72%	5.81%	1.18%	5.74%	7.17%	5.28%	2.57%	8.29%	2.95%
2026/05/08	40.38%	4.93%	5.57%	1.45%	6.07%	6.94%	3.66%	3.96%	5.51%	2.79%
2026/05/09	38.28%	3.55%	6.41%	1.18%	6.41%	8.79%	3.45%	2.84%	5.48%	2.05%
2026/05/10	46.02%	1.62%	4.55%	0.37%	3.84%	7.07%	2.87%	3.47%	4.61%	3.22%
2026/05/11	25.56%	6.42%	13.08%	3.8%	9.17%	11.82%	4.05%	2.42%	0.95%	2.77%
2026/05/12	18.31%	6.77%	15.61%	5.41%	10.01%	15.8%	3.75%	2.33%	0.98%	1.33%
2026/05/13	22.57%	5.27%	14.04%	3.61%	9.55%	13.61%	4.73%	3.5%	2.01%	2.47%
2026/05/14	23.83%	6.31%	13.87%	5.54%	10.04%	11.52%	2.79%	1.55%	0.8%	2.12%
2026/05/15	40.37%	4.93%	5.57%	1.45%	6.07%	6.94%	3.66%	3.96%	5.51%	2.79%
2026/05/16	24.52%	8.81%	16.68%	7.94%	11.26%	4.59%	1.59%	1.21%	1.03%	2.6%
2026/05/17	27.38%	7.17%	13.3%	8.53%	10.71%	4.43%	2.44%	1.16%	1.28%	2.01%
2026/05/18	25.32%	10.98%	16.18%	7.47%	10.05%	5.55%	2.95%	0.91%	0.61%	0.95%
2026/05/19	26.18%	10.42%	15.52%	6.13%	7.85%	12.45%	2.44%	1.02%	1%	2.08%
2026/05/20	23.25%	9.82%	18.48%	5.74%	7.68%	13.45%	2.76%	0.43%	1.15%	1.52%
2026/05/21	21.12%	4.37%	21.61%	6.5%	8.25%	12.88%	3.55%	0.68%	0.83%	1.55%
2026/05/22	20.28%	5.21%	20.18%	7.1%	8.15%	13.6%	4.6%	0.78%	0.85%	1.67%
2026/05/23	21.81%	6.66%	18.35%	6.73%	8.64%	11.21%	3.9%	1.07%	0.84%	1.49%
2026/05/24	24.58%	7.31%	14.47%	6.94%	8.42%	10.3%	4.12%	1.15%	1.5%	1.48%
2026/05/25	25.15%	8.58%	13.07%	8.15%	8.65%	9.61%	4.58%	0.62%	0.14%	0.67%
2026/05/26	23.17%	10.25%	12.11%	5.5%	9.71%	9.05%	5.62%	1.84%	0.3%	1.44%
2026/05/27	20.23%	9.43%	14.78%	6.15%	9.27%	8.16%	7.24%	2.22%	0.37%	1.18%
2026/05/28	19.77%	12.9%	10.5%	6.86%	9.68%	7.43%	8.66%	3.55%	0.14%	1.23%
2026/05/29	20.66%	11.64%	12.09%	6.3%	8.16%	7.42%	7.48%	4.42%	0.69%	1.1%
2026/05/30	21.74%	10.41%	10.71%	6.48%	8.09%	7.14%	6.35%	3.55%	2.18%	1.64%
2026/05/31	19.78%	10.76%	10.71%	8.89%	7.14%	6.46%	6.1%	5.95%	2.52%	1.28%

booking.com
virginexperiencedays.co.uk
wowcher.co.uk
redletterdays.co.uk
spabreaks.com
groupon.co.uk
puregym.com
thegymgroup.com
nuffieldhealth.com
virginactive.co.uk

In May 2026, booking.com started strong with a 45.51% share, but ended at 19.78%. Virginexperiencedays.co.uk rose from 4.41% to 10.76%. Wowcher.co.uk peaked mid-month at 21.61%, closing at 10.71%. Redletterdays.co.uk climbed from 0.85% to 8.89%. Spabreaks.com maintained a steady presence, finishing at 7.14%. Groupon.co.uk fluctuated, ending at 6.46%. Puregym.com increased from 4.07% to 6.10%. Thegymgroup.com saw a late surge, closing at 5.95%. Nuffieldhealth.com dipped, ending at 2.52%. Virginactive.co.uk remained stable, finishing at 1.28%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Hospitality Wellness & Recreation

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Google Text Ad Copy Insights & Creative Trends for UK Hospitality Wellness & Recreation - Last month

1
Half price until August - Join + Enjoy Half Price On Us https://www.nuffieldhealth.com
Unlimited Access To Sauna, Steam, Classes and Swim.
2
PureGym™ Official Site | Get 30% Off & £0 Joining Fee https://www.puregym.com
Find Your Nearest PureGym And Get That Feel-Good Flowing With 30% Off Your First 3 Months
3
The Gym Group | 24/7 access from £15.99 https://www.thegymgroup.com
Affordable, no contract gym membership from £15.99. For every group there's The Gym Group.
4
Village Gym Membership Offer - Pool, Sauna & Steam Room https://www.villagegym.co.uk
Get set for the social season with cutting-edge kit, killer classes + a pool to cool down. As a Village member, you can enjoy discounts on hotel breaks...
5
Virgin Active Health Clubs https://www.virginactive.co.uk
One Membership Endless Variety — Get everything you need for real wellness, under one roof *exclusions apply see T&Cs

In the competitive world of wellness, Nuffield Health entices with half-price offers, while PureGym lures with a 30% discount and no joining fee. The Gym Group emphasizes affordability, Village Gym highlights social perks, and Virgin Active promises comprehensive wellness under one roof.

Frequently Asked Questions

Why is the UK Hospitality Wellness & Recreation June 2026 Report useful and how should I use it?

Why is the UK Hospitality Wellness & Recreation June 2026 Report useful?

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.

How to use the UK Hospitality Wellness & Recreation June 2026 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
How often is the data updated?

Data within the UK Hospitality Wellness & Recreation June 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.
How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.

On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
How accurate is the UK Hospitality Wellness & Recreation June 2026 Report?

The UK Hospitality Wellness & Recreation June 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.

Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.

Learn more about our data.

Learn more about our data accuracy
Does this include mobile, desktop and Google Shopping data?

Yes. The UK Hospitality Wellness & Recreation June 2026 Report aggregates data from across both device types and Google Shopping.
Who is this UK Hospitality Wellness & Recreation June 2026 Report for?

The UK Hospitality Wellness & Recreation June 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
Can I get a custom report for my brand?

Our search consultants can introduce you to data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the geographies that need monitoring.

Complete the form below to get started.
What is Ask Arlo?

Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform.

With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date.

Learn more about Ask Arlo.

Customer Success Stories

Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

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AIO Frequency

Complex Query Frequency

Search Intent Distribution

Share of Clicks for top 10 UK Hospitality Wellness & Recreation brands

Share of Spend for the top 10 UK Hospitality Wellness & Recreation brands

Competitor Count for UK Hospitality Wellness & Recreation

Market Loss & Market Gains for UK Hospitality Wellness & Recreation

UK Hospitality Wellness & Recreation Share of Impressions

Google Text Ad Copy Insights & Creative Trends for UK Hospitality Wellness & Recreation

Frequently Asked Questions

Why is the UK Hospitality Wellness & Recreation June 2026 Report useful and how should I use it?

Why is the UK Hospitality Wellness & Recreation June 2026 Report useful?

How often is the data updated?

How does Adthena collect this data?

How accurate is the UK Hospitality Wellness & Recreation June 2026 Report?

Does this include mobile, desktop and Google Shopping data?

Who is this UK Hospitality Wellness & Recreation June 2026 Report for?

Can I get a custom report for my brand?

What is Ask Arlo?

Customer Success Stories

Get the full picture

See this data specific to your brand performance

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