Why is the US Hospitality Wellness & Recreation April 2026 Report useful and how should I use it?

Why is the US Hospitality Wellness & Recreation April 2026 Report useful? Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance. Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that. How to use the US Hospitality Wellness & Recreation April 2026 Report Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.

How often is the data updated?

Data within the US Hospitality Wellness & Recreation April 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.

How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google. On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more. We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.

How accurate is the US Hospitality Wellness & Recreation April 2026 Report?

The US Hospitality Wellness & Recreation April 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers. Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods. With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments. Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape. Learn more about our data. Learn more about our data accuracy

Does this include mobile, desktop and Google Shopping data?

Yes. The US Hospitality Wellness & Recreation April 2026 Report aggregates data from across both device types and Google Shopping.

Who is this US Hospitality Wellness & Recreation April 2026 Report for?

The US Hospitality Wellness & Recreation April 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.

Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform. With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date. Learn more about Ask Arlo.

US Hospitality Wellness & Recreation - PPC Market Share Analysis April 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Wellness & Recreation category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Google AI Overview visibility for Hospitality Wellness & Recreation US

See how often AIOs appear and how search intent is distributed across buying signals.

See more data

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency	Percentage
Frequency	21.1824113847
	78.8175886153

21%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency	Percentage
Frequency	72
	28

72%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent	Distribution
Investigational	3%
Transactional	0%
Navigational	0%
Seasonal	0%
Local	8%
Problem Solving	3%

Market Exposure

Share of Clicks for top 10 US Hospitality Wellness & Recreation brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

See more data

Share of Clicks - Last month

Share of Clicks - Last month
Domain	Share of clicks
planetfitness.com	66.51
crunch.com	4.87
groupon.com	4.81
24hourfitness.com	3.4
equinox.com	2.44
thenowmassage.com	2.04
lafitness.com	1.99
elementsmassage.com	1.15
hotspring.com	0.99
goldsgym.com	0.96
others	10.84

planetfitness.com - 66.51%
crunch.com - 4.87%
groupon.com - 4.81%
24hourfitness.com - 3.4%
equinox.com - 2.44%
thenowmassage.com - 2.04%
lafitness.com - 1.99%
elementsmassage.com - 1.15%
hotspring.com - 0.99%
goldsgym.com - 0.96%
others - 10.84%

Planet Fitness dominates with 66.51% click share, overshadowing others. Crunch and Groupon follow, while ‘others’ collectively hold 10.84%.

Market Exposure

Share of Spend for the top 10 US Hospitality Wellness & Recreation brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

See more data

Share of Spend - Last Month

Share of Spend - Last Month
Date	planetfitness.com	thenowmassage.com	groupon.com	anytimefitness.com	equinox.com	24hourfitness.com	elementsmassage.com	puregym.com	crunch.com	eosfitness.com
2026/04/01	70.56%	1.89%	5.3%	0.05%	1.89%	0.05%	0.54%	1.12%	3.2%	0.44%
2026/04/02	43.04%	4.51%	12.93%	1.05%	6.39%	0.33%	1.07%	4.46%	1.44%	5.18%
2026/04/03	68.96%	0.04%	6.51%	1.01%	2.56%	1.87%	0.18%	0.03%	3.07%	1.42%
2026/04/04	47.91%	6.21%	5.44%	2.3%	3.14%	1.66%	0.34%	0.25%	6.46%	2.28%
2026/04/05	57.27%	6.41%	2.98%	2.08%	6.04%	0.01%	3.75%	0.03%	1.84%	0.78%
2026/04/06	63.89%	1.6%	3.53%	0.34%	5.49%	3.64%	0.25%	1.24%	2.02%	0.59%
2026/04/07	54.79%	0.01%	3.45%	0.29%	8.44%	1.63%	0.04%	0.58%	4.72%	4.37%
2026/04/08	51.36%	11.2%	6.03%	0.03%	3.02%	2.44%	0.2%	0%	5.11%	0.19%
2026/04/09	48.41%	5.74%	8.42%	0.09%	4.49%	1.61%	0.44%	4.43%	3.07%	0.63%
2026/04/10	56.6%	7.4%	5.5%	0.12%	6.77%	0.03%	0.68%	0%	5.46%	0.89%
2026/04/11	57.9%	0.94%	10.84%	4.56%	6.05%	0%	3.24%	0.01%	2.49%	1.77%
2026/04/12	56.59%	0.07%	17.09%	0.37%	7.23%	1.59%	0.35%	1.38%	1.98%	1.68%
2026/04/13	40.86%	8.06%	5.76%	0%	4.22%	4.64%	2.24%	2.4%	10.99%	0.15%
2026/04/14	58.98%	6.52%	7.85%	1.69%	11.04%	1.42%	0.54%	0%	1.78%	0.15%
2026/04/15	63.62%	0.01%	7.61%	0.24%	4.76%	2.41%	0.85%	0%	1.7%	0%
2026/04/16	47.24%	1.37%	6.2%	1.91%	5.96%	2.64%	3.63%	0.26%	7.68%	0.08%
2026/04/17	60.4%	0.23%	5.93%	0.05%	9.83%	2.24%	0.28%	0%	2.41%	0.49%
2026/04/18	43.53%	4.04%	17.1%	0%	4.65%	4.26%	0.43%	2.23%	4.56%	0.85%
2026/04/19	57.2%	7.55%	11.17%	1.72%	2.99%	1.06%	0.8%	2.91%	0%	0.56%
2026/04/20	43%	5%	8.88%	1.01%	4.53%	0%	0.27%	1.34%	5.67%	3.09%
2026/04/21	56.86%	0%	3.16%	6.62%	8.03%	0.3%	1.08%	0.43%	6.12%	1.35%
2026/04/22	40.16%	5.89%	3.25%	6.22%	4.06%	1.79%	2.79%	0%	8.31%	5.55%
2026/04/23	56.12%	0.25%	7.65%	4.75%	5.15%	2.67%	0.29%	2.46%	4.56%	0.45%
2026/04/24	59.32%	0%	4.74%	5.89%	0.84%	1.44%	0.96%	0.14%	3.14%	0.59%
2026/04/25	60.53%	1.78%	14.18%	1.91%	2.35%	2.39%	1.18%	2.52%	1.99%	0.31%
2026/04/26	60.21%	0.1%	3.5%	1.44%	5.55%	7.59%	0%	0.12%	0.32%	0.27%
2026/04/27	47.1%	0.17%	4.66%	3.65%	6.77%	3.99%	1.97%	2.71%	4.33%	0.99%
2026/04/28	52.82%	0.02%	1.8%	1.42%	2.74%	3%	0.5%	1.93%	2.43%	3.76%
2026/04/29	41.91%	1.88%	7.95%	4.5%	12.26%	3.74%	0.82%	1.54%	5.51%	0.84%
2026/04/30	49.05%	10.68%	5.01%	3.52%	3.43%	3.4%	2.88%	1.82%	1.13%	0.09%

planetfitness.com
thenowmassage.com
groupon.com
anytimefitness.com
equinox.com
24hourfitness.com
elementsmassage.com
puregym.com
crunch.com
eosfitness.com

Planet Fitness dominated April with fluctuating spend, peaking at 70.56. The Now Massage saw a late surge, ending at 10.68. Groupon’s mid-month spike reached 17.10. Equinox’s highest was 12.26. April concluded with diverse spending patterns.

Market Exposure

Competitor Count for US Hospitality Wellness & Recreation

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

See more data

Competitor Count - Last month

Competitor Count - Last month
Date	Competitor Count
2026/04/01	132
2026/04/02	138
2026/04/03	140
2026/04/04	142
2026/04/05	140
2026/04/06	135
2026/04/07	138
2026/04/08	147
2026/04/09	135
2026/04/10	132
2026/04/11	149
2026/04/12	134
2026/04/13	142
2026/04/14	136
2026/04/15	134
2026/04/16	138
2026/04/17	129
2026/04/18	141
2026/04/19	134
2026/04/20	123
2026/04/21	119
2026/04/22	137
2026/04/23	128
2026/04/24	133
2026/04/25	133
2026/04/26	134
2026/04/27	144
2026/04/28	131
2026/04/29	116
2026/04/30	126

April saw fluctuating advertiser numbers, peaking at 149 on April 11. The month concluded with a decline, ending at 126.

Campaign Efficiency

Market Loss & Market Gains for US Hospitality Wellness & Recreation

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

See more data

Market Loss & Market Gains - Last month

Market Loss & Market Gains - Last month
Name	Market Trend
anytimefitness.com	0.92%
goldsgym.com	0.56%
groupon.com	0.53%
massageenvy.com	0.49%
24hourfitness.com	0.47%
newyorksportsclubs.com	-0.27%
equinox.com	-0.32%
thenowmassage.com	-0.62%
lafitness.com	-0.89%
planetfitness.com	-3.02%

Anytimefitness.com leads with a 0.92% click share rise, while planetfitness.com drops by 3.02%.

Campaign Efficiency

US Hospitality Wellness & Recreation Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	planetfitness.com	thenowmassage.com	groupon.com	elementsmassage.com	massageenvy.com	equinox.com	24hourfitness.com	anytimefitness.com	crunch.com	eosfitness.com
2026/04/01	66.73%	2.39%	6.66%	0.47%	3.27%	1.94%	0.02%	0.05%	4.15%	0.27%
2026/04/02	40.8%	4.31%	14.63%	1.67%	0%	6.31%	0.17%	0.63%	1.68%	5.84%
2026/04/03	66.56%	0.04%	8.13%	0.16%	0%	2.13%	1.68%	0.6%	3.98%	2.08%
2026/04/04	46.38%	5.59%	7.18%	0.3%	0%	2.94%	1.54%	1.45%	4.49%	3.37%
2026/04/05	52.28%	5.55%	4.86%	6.26%	0.03%	5.84%	0.01%	1.6%	2.2%	0.92%
2026/04/06	63.14%	2.6%	4.35%	0.24%	0.01%	4.77%	4.7%	0.16%	2.49%	0.94%
2026/04/07	48.47%	0.01%	5.83%	0.03%	0%	7.55%	1.51%	0.12%	6.23%	4.98%
2026/04/08	48.93%	10.08%	7.94%	0.18%	6.61%	2.94%	2.68%	0.02%	6.53%	0.15%
2026/04/09	45.61%	5.73%	10.19%	0.39%	0%	5.04%	0.98%	0.05%	3.73%	0.68%
2026/04/10	52.38%	6.4%	8.8%	0.6%	0%	7.48%	0.02%	0.06%	6.52%	1.07%
2026/04/11	52.65%	1.16%	14.53%	4.72%	0.01%	5.19%	0%	4.78%	2.79%	1.64%
2026/04/12	53.66%	0.1%	19.66%	0.29%	0%	6.97%	1.84%	0.25%	2.32%	1.59%
2026/04/13	38.12%	7.09%	6.84%	3.65%	0%	3.8%	4.41%	0%	13.74%	0.13%
2026/04/14	59.13%	6.95%	7.78%	0.57%	0%	10.31%	1.62%	1.3%	2.14%	0.15%
2026/04/15	60.79%	0.01%	8.81%	0.92%	0%	4%	2.69%	0.12%	2.19%	0%
2026/04/16	42.96%	1.66%	7.83%	7.24%	3.48%	5.67%	2.85%	1.67%	6.97%	0.17%
2026/04/17	58.68%	0.29%	9.85%	0.26%	0.02%	9.02%	1.91%	0.07%	3.14%	0.68%
2026/04/18	40.92%	3.67%	16.36%	0.38%	0%	4.2%	4.17%	0%	5.71%	1.08%
2026/04/19	54.6%	6.92%	13.92%	0.72%	0.11%	3.25%	0.99%	1.4%	0%	0.62%
2026/04/20	33.69%	3.81%	10.16%	0.2%	3.85%	3.91%	0%	0.79%	6.17%	2.81%
2026/04/21	53.39%	0%	4.1%	0.95%	0%	8.79%	0.11%	5.22%	6.89%	1.69%
2026/04/22	36.1%	5.46%	5.9%	4.53%	4.1%	3.87%	1.93%	4.69%	6.89%	5.68%
2026/04/23	52.01%	0.26%	11.05%	0.26%	6.38%	4.41%	1.86%	7.14%	5.24%	0.54%
2026/04/24	54.89%	0%	7.87%	0.84%	0%	0.68%	2.36%	4.27%	4.11%	0.96%
2026/04/25	54.05%	2.71%	18.33%	0.98%	0.01%	1.88%	1.6%	1.75%	2.08%	0.23%
2026/04/26	55.68%	0.12%	5.11%	0%	0%	3.73%	7.49%	1.1%	0.16%	0.45%
2026/04/27	44.07%	0.23%	7.8%	3.67%	0%	6.09%	2.99%	2.74%	5.24%	0.69%
2026/04/28	49.35%	0.02%	2.54%	0.44%	0%	3.16%	3.31%	0.85%	2.92%	4.09%
2026/04/29	38.52%	3.03%	11.55%	0.93%	0.01%	10.74%	2.61%	3.71%	7.61%	0.71%
2026/04/30	45.86%	9.47%	5.4%	5.09%	4.68%	3.89%	3.73%	2.77%	1.34%	0.08%

planetfitness.com
thenowmassage.com
groupon.com
elementsmassage.com
massageenvy.com
equinox.com
24hourfitness.com
anytimefitness.com
crunch.com
eosfitness.com

In April 2026, Planet Fitness dominated with fluctuating impressions, peaking at 66.73%. The Now Massage saw a spike on April 8th at 10.08%. Groupon’s highest was 19.66% on April 12th. The month ended with Planet Fitness leading, despite varied trends.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Hospitality Wellness & Recreation

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

See more data

Google Text Ad Copy Insights & Creative Trends for US Hospitality Wellness & Recreation - Last month

1
Crunch Fitness | Crunch Gym Trial Offer | Get Your Free Pass https://info.crunch.com › free-trial
The best gym strength & cardio equipment, cycling & yoga studios, group classes, and more! With 17 NYC locations, we’re just a short walk away.
2
It’s Not Fitness. It’s Life - Exclusive Offer Ends Soon https://www.equinox.com
Join today and explore all Equinox has to offer.
3
Full Body Massage Deals | Massage Specials in Your Area https://www.groupon.com › massages
Save up to 70% on local massage and spa deals with Groupon. Book today. Relax with affordable massage deals near you.
4
NYSC Gov Center Gym Offer - Free Day Pass Available https://www.newyorksportsclubs.com
Limited spots only. Zumba, spin, weights, sauna & more. Claim your free 1-day gym pass!
5
Planet Fitness https://www.planetfitness.com › gym › membership
Memberships to fit your needs — Get strong at Planet Fitness. Save when you join today for just $15 a month. We're all strong at...

In the bustling world of fitness and wellness, top advertisers like Crunch Fitness and Equinox captivate with enticing offers. Crunch highlights accessibility with 17 NYC locations, while Equinox elevates fitness to a lifestyle. Groupon tempts with up to 70% savings on massages, and NYSC and Planet Fitness lure with free passes and affordable memberships, respectively.

Frequently Asked Questions

Why is the US Hospitality Wellness & Recreation April 2026 Report useful and how should I use it?

Why is the US Hospitality Wellness & Recreation April 2026 Report useful?

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.

How to use the US Hospitality Wellness & Recreation April 2026 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
How often is the data updated?

Data within the US Hospitality Wellness & Recreation April 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.
How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.

On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
How accurate is the US Hospitality Wellness & Recreation April 2026 Report?

The US Hospitality Wellness & Recreation April 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.

Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.

Learn more about our data.

Learn more about our data accuracy
Does this include mobile, desktop and Google Shopping data?

Yes. The US Hospitality Wellness & Recreation April 2026 Report aggregates data from across both device types and Google Shopping.
Who is this US Hospitality Wellness & Recreation April 2026 Report for?

The US Hospitality Wellness & Recreation April 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
Can I get a custom report for my brand?

Our search consultants can introduce you to data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the geographies that need monitoring.

Complete the form below to get started.
What is Ask Arlo?

Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform.

With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date.

Learn more about Ask Arlo.

Customer Success Stories

Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

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US Hospitality Wellness & Recreation - PPC Market Share Analysis April 2026

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AIO Frequency

Complex Query Frequency

Search Intent Distribution

Share of Clicks for top 10 US Hospitality Wellness & Recreation brands

Share of Spend for the top 10 US Hospitality Wellness & Recreation brands

Competitor Count for US Hospitality Wellness & Recreation

Market Loss & Market Gains for US Hospitality Wellness & Recreation

US Hospitality Wellness & Recreation Share of Impressions

Google Text Ad Copy Insights & Creative Trends for US Hospitality Wellness & Recreation

Frequently Asked Questions

Why is the US Hospitality Wellness & Recreation April 2026 Report useful and how should I use it?

Why is the US Hospitality Wellness & Recreation April 2026 Report useful?

How often is the data updated?

How does Adthena collect this data?

How accurate is the US Hospitality Wellness & Recreation April 2026 Report?

Does this include mobile, desktop and Google Shopping data?

Who is this US Hospitality Wellness & Recreation April 2026 Report for?

Can I get a custom report for my brand?

What is Ask Arlo?

Customer Success Stories

Get the full picture

See this data specific to your brand performance

Related reports

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