Why is the US Hospitality Wellness & Recreation April 2026 Report useful and how should I use it?

Why is the US Hospitality Wellness & Recreation April 2026 Report useful? Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance. Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that. How to use the US Hospitality Wellness & Recreation April 2026 Report Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.

How often is the data updated?

Data within the US Hospitality Wellness & Recreation April 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.

How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google. On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more. We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.

How accurate is the US Hospitality Wellness & Recreation April 2026 Report?

The US Hospitality Wellness & Recreation April 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers. Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods. With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments. Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape. Learn more about our data. Learn more about our data accuracy

Does this include mobile, desktop and Google Shopping data?

Yes. The US Hospitality Wellness & Recreation April 2026 Report aggregates data from across both device types and Google Shopping.

Who is this US Hospitality Wellness & Recreation April 2026 Report for?

The US Hospitality Wellness & Recreation April 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.

Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform. With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date. Learn more about Ask Arlo.

US Hospitality Wellness & Recreation - PPC Market Share Analysis April 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Wellness & Recreation category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Google AI Overview visibility for Hospitality Wellness & Recreation US

See how often AIOs appear and how search intent is distributed across buying signals.

See more data

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency	Percentage
Frequency	20.4008701057
	79.5991298943

20%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency	Percentage
Frequency	71
	29

71%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent	Distribution
Investigational	4%
Transactional	2%
Navigational	1%
Seasonal	0%
Local	11%
Problem Solving	3%

Market Exposure

Share of Clicks for top 10 US Hospitality Wellness & Recreation brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

See more data

Share of Clicks - Last month

Share of Clicks - Last month
Domain	Share of clicks
planetfitness.com	53.4
lafitness.com	10.58
24hourfitness.com	9.54
crunch.com	7.22
groupon.com	4.76
goldsgym.com	1.46
equinox.com	1.35
hotspring.com	1.08
elementsmassage.com	0.82
midtown.com	0.68
others	9.11

planetfitness.com - 53.4%
lafitness.com - 10.58%
24hourfitness.com - 9.54%
crunch.com - 7.22%
groupon.com - 4.76%
goldsgym.com - 1.46%
equinox.com - 1.35%
hotspring.com - 1.08%
elementsmassage.com - 0.82%
midtown.com - 0.68%
others - 9.11%

Planet Fitness dominates with 53.4% click share, overshadowing LA Fitness at 10.58%. Others collectively hold 9.11%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 US Hospitality Wellness & Recreation brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

See more data

Share of Spend - Last Month

Share of Spend - Last Month
Date	planetfitness.com	crunch.com	equinox.com	groupon.com	lafitness.com	goldsgym.com	24hourfitness.com	puregym.com	midtown.com	ufcgym.com
2026/03/01	52.05%	9.94%	3.56%	6%	6.53%	1.31%	3.95%	0.09%	0%	0%
2026/03/02	59.33%	3.79%	7.55%	3.35%	3.77%	1.23%	4.69%	1.97%	0%	0.61%
2026/03/03	49.16%	2%	9.12%	5.47%	7.67%	1.31%	1.17%	2.75%	0%	0.02%
2026/03/04	53.01%	2.46%	2.68%	3.98%	6.5%	2.67%	1.6%	1.58%	3.45%	0%
2026/03/05	43.54%	4.42%	4.02%	10.55%	7.1%	1.25%	3.18%	3.71%	3.86%	0.7%
2026/03/06	37.23%	2.05%	3.21%	10.38%	9.13%	0.62%	9.41%	4.03%	6.21%	1.35%
2026/03/07	41.19%	11.18%	2.11%	14.96%	3.31%	3.78%	6.78%	1.79%	0.07%	0.77%
2026/03/08	31.53%	6.96%	2.57%	3.1%	2.29%	0.17%	22.71%	3.89%	0.67%	1.35%
2026/03/09	36.05%	7.72%	3.61%	18.77%	1.78%	3.42%	7.97%	1.92%	0.52%	0.95%
2026/03/10	36.95%	5.3%	1.56%	24.75%	0.01%	1.36%	8.77%	3.11%	0%	0.86%
2026/03/11	42.64%	7.68%	1.18%	8.77%	6.05%	1.67%	0.87%	0.57%	9.48%	0.06%
2026/03/12	33.45%	3.95%	3.28%	10.69%	9.04%	1.34%	5.27%	0.14%	9.68%	5.16%
2026/03/13	49.52%	2.62%	3.7%	5.32%	4.64%	0.88%	13.57%	0.09%	1.6%	1.57%
2026/03/14	35.22%	5.87%	2.25%	10.64%	2.89%	2.02%	21.49%	0.14%	0.16%	3.41%
2026/03/15	33.37%	10.25%	0.5%	5.8%	11.21%	1.45%	11.86%	0.19%	8.56%	2.6%
2026/03/16	4.76%	15.37%	4.24%	18.13%	0%	2.34%	12.06%	7.1%	0.39%	2.75%
2026/03/17	37.89%	6.33%	4.96%	11.21%	0.19%	1.72%	8.73%	2.04%	2.68%	1.8%
2026/03/18	42.32%	6.87%	2.97%	8.77%	1.71%	0.71%	9.5%	0.02%	0.41%	5.62%
2026/03/19	42.91%	11.92%	0.86%	7.77%	2.43%	1.96%	16.48%	0.03%	0.04%	4.02%
2026/03/20	42.52%	5.63%	0.44%	9.98%	3.34%	1.42%	9.89%	0.04%	1.45%	3.55%
2026/03/21	43.84%	3.86%	0.35%	7.5%	2.22%	1.78%	10.29%	0.08%	0%	6.24%
2026/03/22	32.78%	15.36%	4.09%	4.02%	0%	1.65%	16.53%	1.42%	0%	0.16%
2026/03/23	56.91%	0.97%	6.57%	3.4%	5.02%	1.6%	4.06%	2.44%	0.07%	0.06%
2026/03/24	52.47%	11.74%	0%	3.56%	1.31%	1.2%	0.76%	2.93%	0%	2.46%
2026/03/25	62.08%	7.01%	0.09%	5.13%	5.98%	0.81%	2.84%	2.09%	0%	0.62%
2026/03/26	60.53%	8.68%	2.14%	5.19%	0%	2.65%	5.4%	1.31%	0%	0.86%
2026/03/27	73.26%	3.35%	1.14%	1.75%	0%	2.36%	1.1%	0%	0%	0.6%
2026/03/28	74.91%	2.24%	1.56%	3.09%	1.81%	0.92%	3.02%	0.44%	0%	0.03%
2026/03/29	53.16%	3.41%	5.68%	7.74%	0%	0%	4.47%	0%	0.18%	0%
2026/03/30	59.03%	4.94%	4.9%	6.99%	0%	4.03%	5.41%	0.1%	0%	0%
2026/03/31	68.24%	5.94%	3.11%	3.09%	2.27%	2%	1.27%	0.02%	0%	0%

planetfitness.com
crunch.com
equinox.com
groupon.com
lafitness.com
goldsgym.com
24hourfitness.com
puregym.com
midtown.com
ufcgym.com

In March 2026, Planet Fitness dominated PPC spend, peaking at 74.91 on March 28. Crunch and Equinox showed fluctuating trends, while Groupon surged mid-month. LA Fitness and Gold’s Gym had modest activity. 24 Hour Fitness spiked early, then declined.

Market Exposure

Competitor Count for US Hospitality Wellness & Recreation

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

See more data

Competitor Count - Last month

Competitor Count - Last month
Date	Competitor Count
2026/03/01	152
2026/03/02	141
2026/03/03	149
2026/03/04	159
2026/03/05	155
2026/03/06	152
2026/03/07	150
2026/03/08	148
2026/03/09	143
2026/03/10	129
2026/03/11	135
2026/03/12	136
2026/03/13	140
2026/03/14	145
2026/03/15	146
2026/03/16	133
2026/03/17	134
2026/03/18	140
2026/03/19	140
2026/03/20	128
2026/03/21	121
2026/03/22	136
2026/03/23	131
2026/03/24	109
2026/03/25	130
2026/03/26	108
2026/03/27	112
2026/03/28	127
2026/03/29	118
2026/03/30	116
2026/03/31	115

March began with 152 advertisers, peaking at 159 on March 4. A decline followed, reaching 115 by month’s end, reflecting a dynamic advertising landscape.

Campaign Efficiency

Market Loss & Market Gains for US Hospitality Wellness & Recreation

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

See more data

Market Loss & Market Gains - Last month

Market Loss & Market Gains - Last month
Name	Market Trend
planetfitness.com	15.94%
crunch.com	0.83%
hotspring.com	0.34%
thenowmassage.com	0.25%
kalahariresorts.com	0.22%
puregym.com	-0.62%
midtown.com	-1.27%
24hourfitness.com	-1.57%
groupon.com	-2.72%
lafitness.com	-9.32%

Planetfitness.com surged with a 15.94% click share increase, while lafitness.com plummeted by 9.32%. Crunch.com gained 0.83%, contrasting with groupon.com’s 2.72% decline.

Campaign Efficiency

US Hospitality Wellness & Recreation Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

See more data

Date	planetfitness.com	crunch.com	groupon.com	lafitness.com	equinox.com	24hourfitness.com	orangetheory.com	puregym.com	midtown.com	ufcgym.com
2026/03/01	46.65%	11.1%	7.11%	8.53%	2.83%	3.87%	0.29%	0.18%	0%	0%
2026/03/02	52.72%	4.39%	5.13%	5.31%	6.42%	5.84%	0.61%	1.73%	0%	0.72%
2026/03/03	43.17%	3.36%	6.95%	10.99%	6.85%	1.42%	1.54%	2.02%	0%	0.03%
2026/03/04	50.26%	1.9%	5.08%	10.59%	2.14%	1.56%	2.6%	1.73%	2.48%	0%
2026/03/05	38.17%	6.22%	13.63%	9.36%	3.4%	3.66%	0.7%	2.9%	2.08%	0.59%
2026/03/06	33.19%	2.11%	12.28%	13%	2.32%	9.7%	1.26%	3.95%	4.35%	1.58%
2026/03/07	35.25%	15.08%	17.56%	4.49%	1.49%	7.61%	1.76%	1.87%	0.04%	0.84%
2026/03/08	28.85%	7.7%	4.01%	4.77%	2.17%	24.29%	3.16%	2.69%	0.52%	1.68%
2026/03/09	30.88%	10.2%	24.44%	1.7%	2.76%	7.35%	1.79%	2.04%	0.31%	0.88%
2026/03/10	34.39%	4.93%	29.94%	0.01%	1.14%	7.29%	1.75%	3.3%	0%	1.04%
2026/03/11	38.83%	7.59%	11.34%	9.72%	0.87%	1.42%	0.48%	0.3%	7.16%	0.03%
2026/03/12	32.53%	3.52%	13.41%	9.82%	2.7%	6.43%	1.83%	0.09%	6.37%	5.64%
2026/03/13	42.85%	2.51%	7.45%	7%	2.13%	16.4%	0.88%	0.06%	1.32%	1.7%
2026/03/14	33.69%	6.48%	10.35%	5.41%	1.47%	22.44%	0.98%	0.1%	0.1%	3.57%
2026/03/15	28.47%	9.5%	6.97%	16.72%	0.17%	13.97%	1.25%	0.15%	5.35%	3.3%
2026/03/16	2.82%	17.05%	22.77%	0.06%	3.44%	8.34%	2.73%	5.47%	0.19%	2.74%
2026/03/17	35%	6.81%	14.25%	0.07%	3.42%	9.06%	1.87%	1.37%	2.42%	2.03%
2026/03/18	36.81%	7.32%	10.15%	3.58%	2.04%	10.55%	1.42%	0.01%	0.35%	5.94%
2026/03/19	38.06%	14.17%	8.68%	2.67%	0.44%	18.95%	1.49%	0.02%	0.02%	4.44%
2026/03/20	39.91%	6%	10.75%	3.43%	0.44%	10.74%	1.17%	0.03%	1.36%	4%
2026/03/21	40.6%	4.61%	9.02%	3.24%	0.3%	11.37%	1.06%	0.05%	0%	7.58%
2026/03/22	31.99%	15.54%	5.65%	0%	3.76%	15.19%	2.05%	1.88%	0%	0.12%
2026/03/23	55.08%	1%	5.15%	6.61%	5.11%	3.83%	1.05%	2.5%	0.03%	0.04%
2026/03/24	46.28%	13.14%	5.7%	3.26%	0%	0.31%	1.01%	3.14%	0%	3.04%
2026/03/25	58.45%	6.95%	5.94%	8.61%	0.06%	2.99%	0.74%	2.08%	0%	0.79%
2026/03/26	54.76%	9.12%	9.25%	0%	2.24%	6.17%	0.55%	1.2%	0%	1.19%
2026/03/27	63.25%	3.59%	2.77%	0%	0.49%	1%	0.3%	0%	0%	0.68%
2026/03/28	70.24%	3.24%	4.74%	1.92%	1.07%	3.58%	0.41%	0.26%	0%	0.02%
2026/03/29	50.23%	3.68%	11.43%	0%	3.39%	4.37%	0.15%	0%	0.13%	0%
2026/03/30	51.16%	5.85%	9.83%	0%	4.42%	4.55%	0.57%	0.08%	0%	0%
2026/03/31	66.13%	7.03%	4.56%	3.52%	2.25%	1.61%	0.16%	0.01%	0%	0%

planetfitness.com
crunch.com
groupon.com
lafitness.com
equinox.com
24hourfitness.com
orangetheory.com
puregym.com
midtown.com
ufcgym.com

Planet Fitness dominated March, peaking at 70.24% on the 28th. Crunch and Groupon fluctuated, while LA Fitness and Equinox saw minimal changes. 24 Hour Fitness had a notable spike mid-month. The month ended with Planet Fitness leading.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Hospitality Wellness & Recreation

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

See more data

Google Text Ad Copy Insights & Creative Trends for US Hospitality Wellness & Recreation - Last month

1
Try 24 Hour Fitness For Free - Try Us Free For 3 Days https://www.24hourfitness.com
Workouts That Fit you at 24 Hour Fitness. Your Workouts. Your Wins. Get A Free 3-Day Pass.
2
Crunch Fitness - Memberships as low as $9.99/mo https://www.crunch.com
Miles of Cardio, HIITZone, Tons of Free Weights, Benches, Platforms and More! Saunas, Hydromassage, Recovery, Stretching Area, Free...
3
LA Fitness Official Site https://welcome.lafitness.com
Join With No Initiation Fee — Your second chance at New Year Pricing! Join today for no initiation fee. Build your routine with group classes, personal training, and modern amenities.
4
Planet Fitness https://www.planetfitness.com › pf › memberships
Planet Fitness Membership — The Affordable And Accessible Gym For All. In The Judgement Free Zone®, You Always Belong. Tons of Equipment, Clean & Spacious Clubs, Expert Guidance & Positive Culture of Respect.
5
Luxury Spa Services Near You | Relax with Luxury Massage https://locations.woodhousespas.com › book_now
Unwind and recharge with luxurious spa services tailored to your needs. Find...

In the competitive world of fitness and wellness, 24 Hour Fitness entices with a free 3-day pass, while Crunch Fitness offers memberships starting at $9.99/month. LA Fitness highlights no initiation fees, and Planet Fitness promotes inclusivity in a judgment-free zone. Woodhouse Spas invites relaxation with tailored luxury services.

Frequently Asked Questions

Why is the US Hospitality Wellness & Recreation April 2026 Report useful and how should I use it?

Why is the US Hospitality Wellness & Recreation April 2026 Report useful?

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.

How to use the US Hospitality Wellness & Recreation April 2026 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
How often is the data updated?

Data within the US Hospitality Wellness & Recreation April 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.
How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.

On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
How accurate is the US Hospitality Wellness & Recreation April 2026 Report?

The US Hospitality Wellness & Recreation April 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.

Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.

Learn more about our data.

Learn more about our data accuracy
Does this include mobile, desktop and Google Shopping data?

Yes. The US Hospitality Wellness & Recreation April 2026 Report aggregates data from across both device types and Google Shopping.
Who is this US Hospitality Wellness & Recreation April 2026 Report for?

The US Hospitality Wellness & Recreation April 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
Can I get a custom report for my brand?

Our search consultants can introduce you to data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the geographies that need monitoring.

Complete the form below to get started.
What is Ask Arlo?

Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform.

With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date.

Learn more about Ask Arlo.

Customer Success Stories

Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

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AIO Frequency

Complex Query Frequency

Search Intent Distribution

Share of Clicks for top 10 US Hospitality Wellness & Recreation brands

Share of Spend for the top 10 US Hospitality Wellness & Recreation brands

Competitor Count for US Hospitality Wellness & Recreation

Market Loss & Market Gains for US Hospitality Wellness & Recreation

US Hospitality Wellness & Recreation Share of Impressions

Google Text Ad Copy Insights & Creative Trends for US Hospitality Wellness & Recreation

Frequently Asked Questions

Why is the US Hospitality Wellness & Recreation April 2026 Report useful and how should I use it?

Why is the US Hospitality Wellness & Recreation April 2026 Report useful?

How often is the data updated?

How does Adthena collect this data?

How accurate is the US Hospitality Wellness & Recreation April 2026 Report?

Does this include mobile, desktop and Google Shopping data?

Who is this US Hospitality Wellness & Recreation April 2026 Report for?

Can I get a custom report for my brand?

What is Ask Arlo?

Customer Success Stories

Get the full picture

See this data specific to your brand performance

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