Why is the US Hospitality Wellness & Recreation June 2026 Report useful and how should I use it?

Why is the US Hospitality Wellness & Recreation June 2026 Report useful? Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance. Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that. How to use the US Hospitality Wellness & Recreation June 2026 Report Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.

How often is the data updated?

Data within the US Hospitality Wellness & Recreation June 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.

How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google. On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more. We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.

How accurate is the US Hospitality Wellness & Recreation June 2026 Report?

The US Hospitality Wellness & Recreation June 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers. Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods. With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments. Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape. Learn more about our data. Learn more about our data accuracy

Does this include mobile, desktop and Google Shopping data?

Yes. The US Hospitality Wellness & Recreation June 2026 Report aggregates data from across both device types and Google Shopping.

Who is this US Hospitality Wellness & Recreation June 2026 Report for?

The US Hospitality Wellness & Recreation June 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.

Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform. With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date. Learn more about Ask Arlo.

US Hospitality Wellness & Recreation - PPC Market Share Analysis June 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Wellness & Recreation category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Google AI Overview visibility for Hospitality Wellness & Recreation US

See how often AIOs appear and how search intent is distributed across buying signals.

See more data

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency	Percentage
Frequency	28.4118168972
	71.5881831028

28%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency	Percentage
Frequency	59
	41

59%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent	Distribution
Investigational	5%
Transactional	1%
Navigational	1%
Seasonal	0%
Local	15%
Problem Solving	4%

Market Exposure

Share of Clicks for top 10 US Hospitality Wellness & Recreation brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

See more data

Share of Clicks - Last month

Share of Clicks - Last month
Domain	Share of clicks
planetfitness.com	53.13
groupon.com	13.19
lafitness.com	4.05
24hourfitness.com	3.04
crunch.com	2.79
equinox.com	2.6
hotspring.com	1.71
handandstone.com	1.45
thenowmassage.com	1.41
massageenvy.com	1.26
others	15.37

planetfitness.com - 53.13%
groupon.com - 13.19%
lafitness.com - 4.05%
24hourfitness.com - 3.04%
crunch.com - 2.79%
equinox.com - 2.6%
hotspring.com - 1.71%
handandstone.com - 1.45%
thenowmassage.com - 1.41%
massageenvy.com - 1.26%
others - 15.37%

In the PPC landscape, Planet Fitness dominates with 53.13% click share, overshadowing Groupon’s 13.19%. Meanwhile, ‘others’ collectively hold 15.37%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 US Hospitality Wellness & Recreation brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

See more data

Share of Spend - Last Month

Share of Spend - Last Month
Date	planetfitness.com	groupon.com	equinox.com	handandstone.com	crunch.com	24hourfitness.com	thenowmassage.com	anytimefitness.com	eosfitness.com	massageenvy.com
2026/06/01	43.37%	20.76%	0%	1.62%	3.22%	3.26%	0.21%	0%	3.23%	4.78%
2026/06/02	66.2%	8.31%	0.1%	0.08%	0.04%	0.51%	0.03%	4.11%	0.04%	3.39%
2026/06/03	57.86%	7.35%	1.92%	1.5%	0.14%	0.59%	0%	6.2%	0.01%	0.04%
2026/06/04	47.19%	18.71%	1.36%	3.2%	7.22%	1.02%	0%	2.16%	0.72%	0.7%
2026/06/05	17.96%	19.91%	0.4%	6.13%	10.7%	0.6%	1.44%	2.49%	5.97%	5.53%
2026/06/06	42.82%	11.98%	1.9%	3.34%	1.69%	1.58%	0.24%	5.01%	5.5%	0%
2026/06/07	39.75%	17.64%	1.15%	5.11%	5.47%	1.32%	0.03%	1.68%	7.5%	0.91%
2026/06/08	24.46%	15.71%	1.83%	3.14%	10.62%	0.09%	5.59%	2.76%	0.13%	0.03%
2026/06/09	57.46%	14.01%	2.69%	0.12%	3.57%	1.61%	0%	1.18%	0.12%	1.05%
2026/06/10	21.31%	25.43%	6.42%	1.97%	0.21%	1.08%	8.09%	0.17%	2.05%	0%
2026/06/11	42.69%	10.85%	2.42%	4.89%	4.61%	0.61%	5.72%	1.64%	0.29%	9.17%
2026/06/12	29.4%	22.33%	2.97%	3.74%	3.97%	2.51%	2.06%	0%	0.73%	0.44%
2026/06/13	39.55%	16.95%	4.42%	1.57%	1.49%	1.16%	1.22%	3.17%	8.88%	0.01%
2026/06/14	39.09%	10.58%	7.85%	3.66%	1.18%	2.42%	0.05%	3.98%	0.16%	0.02%
2026/06/15	38.62%	10.32%	4.6%	2.53%	4.81%	3.83%	4.95%	1.44%	3.14%	0.09%
2026/06/16	41.73%	15.35%	4.2%	2.5%	0.06%	0.44%	1.21%	3.05%	4.42%	3.85%
2026/06/17	45.76%	13.96%	3.05%	3.47%	3.66%	0.71%	2.01%	2.93%	0.1%	0.59%
2026/06/18	34.28%	20.63%	5.15%	3.8%	6.35%	2.55%	0.23%	0.67%	2.36%	0.71%
2026/06/19	32.61%	21.23%	3.79%	2.63%	8.95%	3.17%	0.04%	1.14%	2.42%	0.01%
2026/06/20	40.4%	16.8%	7.86%	0.37%	4.73%	2.25%	1.67%	0.64%	3.85%	0.02%
2026/06/21	55.3%	10.77%	3.69%	0.3%	3.77%	0.03%	3.07%	0.09%	3.82%	0.3%
2026/06/22	50.4%	3.37%	6.01%	8.57%	1.17%	4.73%	0.02%	0.07%	7.01%	0.02%
2026/06/23	59.79%	6.83%	4.82%	3.5%	1.95%	0.05%	2.65%	0.07%	1.42%	0%
2026/06/24	45.71%	12.13%	7.55%	1.6%	4.21%	0.98%	3.86%	0%	4.4%	1.31%
2026/06/25	45.99%	6.49%	12.19%	2.91%	3.01%	0.76%	5.85%	0%	6.27%	0.61%
2026/06/26	24.46%	25%	4.18%	0.76%	1.84%	1.72%	9.08%	0.18%	1.61%	1.37%
2026/06/27	31.51%	10.53%	8.13%	1.34%	1.84%	6.08%	4.24%	2.37%	6.23%	0%
2026/06/28	38.5%	20.04%	3.32%	5.4%	0.03%	1.09%	0%	1.16%	3.37%	4.85%
2026/06/29	15.27%	23.77%	19.86%	0.4%	1.96%	3.21%	4.36%	0.04%	2.64%	0%
2026/06/30	26.14%	26.07%	9.16%	4.84%	4.56%	1.94%	1.67%	0.95%	0.33%	0%

planetfitness.com
groupon.com
equinox.com
handandstone.com
crunch.com
24hourfitness.com
thenowmassage.com
anytimefitness.com
eosfitness.com
massageenvy.com

In June 2026, Planet Fitness dominated PPC spend, peaking at 66.20% on June 2. Groupon fluctuated, ending strong at 26.07%. Equinox saw a late surge, reaching 19.86% on June 29. The month concluded with diverse spending patterns across advertisers.

Market Exposure

Competitor Count for US Hospitality Wellness & Recreation

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

See more data

Competitor Count - Last month

Competitor Count - Last month
Date	Competitor Count
2026/06/01	186
2026/06/02	160
2026/06/03	188
2026/06/04	192
2026/06/05	182
2026/06/06	183
2026/06/07	178
2026/06/08	181
2026/06/09	158
2026/06/10	181
2026/06/11	174
2026/06/12	171
2026/06/13	171
2026/06/14	184
2026/06/15	190
2026/06/16	166
2026/06/17	175
2026/06/18	179
2026/06/19	181
2026/06/20	173
2026/06/21	144
2026/06/22	133
2026/06/23	151
2026/06/24	145
2026/06/25	147
2026/06/26	135
2026/06/27	127
2026/06/28	145
2026/06/29	140
2026/06/30	125

June began with 186 advertisers, peaking at 192 on June 4. A decline followed, reaching 125 by month’s end, indicating fluctuating advertiser engagement.

Campaign Efficiency

Market Loss & Market Gains for US Hospitality Wellness & Recreation

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

See more data

Market Loss & Market Gains - Last month

Market Loss & Market Gains - Last month
Name	Market Trend
equinox.com	2.06%
lafitness.com	1.11%
planetfitness.com	1.06%
booking.com	0.48%
bigtoe.yoga	0.46%
burneek.com	-0.41%
hkxsc-sauna.com	-0.42%
massageenvy.com	-0.88%
anytimefitness.com	-0.91%
groupon.com	-1.39%

Equinox.com soared with a 2.06% click share increase, while Groupon.com faced a 1.39% decline. Planetfitness.com and Lafitness.com also rose, contrasting Anytimefitness.com’s drop.

Campaign Efficiency

US Hospitality Wellness & Recreation Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	groupon.com	planetfitness.com	equinox.com	handandstone.com	bigtoe.yoga	crunch.com	thenowmassage.com	24hourfitness.com	anytimefitness.com	eosfitness.com
2026/06/01	28.9%	30.22%	0%	1.57%	0%	3.01%	0.49%	3.22%	0%	2.02%
2026/06/02	11.3%	53.22%	0.1%	0.09%	0%	0.03%	0.05%	1.46%	5.31%	0.04%
2026/06/03	11.88%	47.67%	2.37%	2.5%	0%	0.09%	0%	0.52%	8.78%	0.01%
2026/06/04	29.31%	34.07%	1.59%	3.74%	0%	3.91%	0%	1.69%	2.71%	0.65%
2026/06/05	26.66%	13.59%	0.42%	4.23%	0%	6.24%	1.34%	0.49%	1.75%	5.49%
2026/06/06	16.34%	31.94%	1.98%	3.26%	2.63%	0.78%	0.27%	2.14%	4.89%	4.82%
2026/06/07	26.03%	31.36%	1.12%	3.71%	0%	4.06%	0.04%	1.3%	2.07%	3.84%
2026/06/08	19.64%	21.29%	1.79%	2.17%	0%	10.33%	7.13%	0.06%	2.28%	0.11%
2026/06/09	20.66%	49.01%	2.35%	0.16%	1.47%	1.96%	0%	1.6%	1.83%	0.05%
2026/06/10	30.93%	16.07%	5.61%	1.26%	6.62%	0.1%	8.64%	0.74%	0.08%	2.6%
2026/06/11	14.59%	31.82%	2.35%	5.83%	0%	2.6%	7.51%	0.62%	1.42%	0.3%
2026/06/12	29.08%	20.32%	4.06%	3.45%	5.53%	1.76%	2.67%	2.7%	0%	0.84%
2026/06/13	22.13%	30.37%	4.37%	1.24%	3.56%	1.28%	1.56%	1.13%	3.49%	6.63%
2026/06/14	16.31%	25.51%	9.83%	2.41%	0.02%	0.6%	0.07%	1.57%	3.31%	0.16%
2026/06/15	13.85%	28.95%	4.86%	1.82%	0.2%	2.28%	6.86%	4.48%	1.31%	2.15%
2026/06/16	21.07%	31.16%	6.55%	1.67%	0.02%	0.04%	1.4%	0.35%	3.44%	2.96%
2026/06/17	20.5%	31.87%	3.51%	2.33%	5.09%	2.79%	2.76%	0.53%	3.47%	0.09%
2026/06/18	29.05%	23.4%	5.87%	2.7%	3.24%	3.04%	0.32%	3.28%	0.78%	2.35%
2026/06/19	32.34%	22.13%	4.25%	1.82%	0%	4.28%	0.06%	3.24%	1.65%	2.94%
2026/06/20	22.84%	30.73%	7.95%	0.41%	4.86%	2.03%	1.6%	2.97%	1%	3.95%
2026/06/21	16.84%	40.67%	3.67%	0.36%	4.2%	1.71%	4.24%	0.01%	0.08%	4.25%
2026/06/22	6.77%	43.12%	6.85%	8.66%	0%	2.15%	0.03%	4.74%	0.05%	6.05%
2026/06/23	11.57%	46.48%	5.96%	2.93%	0%	1.05%	4.09%	0.04%	0.04%	2.03%
2026/06/24	15.82%	36.44%	9.75%	1.18%	7.35%	2.15%	5.28%	1.5%	0%	2.33%
2026/06/25	9.25%	38.01%	11.47%	3.67%	0%	1.52%	8.72%	1.17%	0%	4.39%
2026/06/26	30.29%	16.81%	4.4%	0.91%	0%	0.77%	12.38%	1.34%	0.11%	2.05%
2026/06/27	14.27%	26.08%	8.09%	0.61%	5.34%	0.8%	5.44%	4.63%	3.25%	6.87%
2026/06/28	31.32%	29.99%	3.06%	5.61%	4.09%	0.03%	0%	0.93%	1.28%	2.36%
2026/06/29	27.06%	15.28%	18.84%	0.34%	0%	0.94%	3.75%	3.8%	0.01%	2.71%
2026/06/30	27.64%	19.45%	12.36%	5.17%	4.98%	2.08%	1.51%	1.33%	1.08%	0.22%

groupon.com
planetfitness.com
equinox.com
handandstone.com
bigtoe.yoga
crunch.com
thenowmassage.com
24hourfitness.com
anytimefitness.com
eosfitness.com

In June 2026, Groupon’s impression share fluctuated, peaking at 32.34% on the 19th. Planet Fitness dominated early, reaching 53.22% on the 2nd. Equinox and Hand & Stone saw modest gains, while Bigtoe Yoga and Crunch had sporadic spikes. The month concluded with varied shares across domains.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Hospitality Wellness & Recreation

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

See more data

Google Text Ad Copy Insights & Creative Trends for US Hospitality Wellness & Recreation - Last month

1
It’s Not Fitness. It’s Life - $0 Initiation. Offer Ends Soon https://www.equinox.com
Summer By Equinox: Join today for a complimentary suite of services valued at $500+. Find a Luxury Fitness Club Near Your Area. View our Membership...
2
Massage Near Me - Affordable Full Body Massage https://www.groupon.com › massages
Find local massage discounts and enjoy a relaxing experience without the high...
3
Hand & Stone Massage Spa | Hand & Stone | Relax and Recharge https://www.handandstone.com
Choose from our deep tissue, Himalayan salt, hot stone massages, and more. Experience premium massage services at Hand & Stone. Book your appointment now. Clean and safe spas.
4
Book Your Appointment Today | Treat Yourself to a Massage https://www.massageenvy.com
Relax with a Session Near Chicago. Book Your Massage Envy® Visit Today.
5
Planet Fitness https://www.planetfitness.com › gym › membership
Memberships to fit your needs — We're all strong at Planet Fitness. Join today for $15 a month and save. Get strong at Planet...

In the realm of wellness and recreation, Equinox leads with luxury, offering a $0 initiation and a $500+ service suite. Groupon and Massage Envy focus on affordability and accessibility, while Hand & Stone emphasizes premium massage experiences. Planet Fitness champions inclusivity with budget-friendly memberships.

Frequently Asked Questions

Why is the US Hospitality Wellness & Recreation June 2026 Report useful and how should I use it?

Why is the US Hospitality Wellness & Recreation June 2026 Report useful?

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.

How to use the US Hospitality Wellness & Recreation June 2026 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
How often is the data updated?

Data within the US Hospitality Wellness & Recreation June 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.
How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.

On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
How accurate is the US Hospitality Wellness & Recreation June 2026 Report?

The US Hospitality Wellness & Recreation June 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.

Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.

Learn more about our data.

Learn more about our data accuracy
Does this include mobile, desktop and Google Shopping data?

Yes. The US Hospitality Wellness & Recreation June 2026 Report aggregates data from across both device types and Google Shopping.
Who is this US Hospitality Wellness & Recreation June 2026 Report for?

The US Hospitality Wellness & Recreation June 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
Can I get a custom report for my brand?

Our search consultants can introduce you to data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the geographies that need monitoring.

Complete the form below to get started.
What is Ask Arlo?

Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform.

With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date.

Learn more about Ask Arlo.

Customer Success Stories

Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

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US Hospitality Wellness & Recreation - PPC Market Share Analysis June 2026

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Google AI Overview visibility for Hospitality Wellness & Recreation US

AIO Frequency

Complex Query Frequency

Search Intent Distribution

Share of Clicks for top 10 US Hospitality Wellness & Recreation brands

Share of Spend for the top 10 US Hospitality Wellness & Recreation brands

Competitor Count for US Hospitality Wellness & Recreation

Market Loss & Market Gains for US Hospitality Wellness & Recreation

US Hospitality Wellness & Recreation Share of Impressions

Google Text Ad Copy Insights & Creative Trends for US Hospitality Wellness & Recreation

Frequently Asked Questions

Why is the US Hospitality Wellness & Recreation June 2026 Report useful and how should I use it?

Why is the US Hospitality Wellness & Recreation June 2026 Report useful?

How often is the data updated?

How does Adthena collect this data?

How accurate is the US Hospitality Wellness & Recreation June 2026 Report?

Does this include mobile, desktop and Google Shopping data?

Who is this US Hospitality Wellness & Recreation June 2026 Report for?

Can I get a custom report for my brand?

What is Ask Arlo?

Customer Success Stories

Get the full picture

See this data specific to your brand performance

Related reports

UK Wellness & Recreation