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UK Media & Entertainment Movies & Music - PPC Market Share Analysis July 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Movies & Music category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Movies & Music – UK

Google AI Overview visibility for Media & Entertainment Movies & Music UK

See how often AIOs appear and how search intent is distributed across buying signals.

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AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 29.2308112239
70.7691887761
29%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 34
66
34%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 9%
Transactional 7%
Navigational 12%
Seasonal 0%
Local 1%
Problem Solving 5%

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Market Exposure

Share of Clicks for top 10 UK Media & Entertainment Movies & Music brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
apple.com 20.05
paramountplus.com 12.23
amazon.co.uk 8.26
tango.me 6.02
londontheatredirect.com 5.56
musicnotes.com 4.86
londontheatre.co.uk 3.94
abbavoyage.com 3.46
bafta.org 2.93
ebay.co.uk 2.52
others 30.17
  • apple.com - 20.05%
  • paramountplus.com - 12.23%
  • amazon.co.uk - 8.26%
  • tango.me - 6.02%
  • londontheatredirect.com - 5.56%
  • musicnotes.com - 4.86%
  • londontheatre.co.uk - 3.94%
  • abbavoyage.com - 3.46%
  • bafta.org - 2.93%
  • ebay.co.uk - 2.52%
  • others - 30.17%

Copyright © Adthena. All rights reserved.

Apple.com leads with 20.05% click share, followed by Paramountplus.com at 12.23%. Amazon.co.uk holds 8.26%, while ‘others’ collectively capture 30.17%.

Market Exposure

Share of Spend for the top 10 UK Media & Entertainment Movies & Music brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Share of Spend - Last Month
Date apple.com paramountplus.com amazon.co.uk nowtv.com loveholidays.com londontheatredirect.com bafta.org abbavoyage.com audible.co.uk londontheatre.co.uk
2026/07/01 21.57% 4.91% 11.29% 6.76% 1.77% 6.35% 4.06% 1.55% 2.06% 4.65%
2026/07/02 16.92% 4.9% 8.37% 7.85% 2.37% 7.57% 6.22% 1.23% 2.04% 3.32%
2026/07/03 17.68% 4.9% 9.01% 9.09% 3.6% 9.66% 6.27% 1.3% 2.48% 3.77%
2026/07/04 15.34% 5.2% 10.06% 8.25% 2.74% 5.48% 7.46% 1.8% 1.58% 3.63%
2026/07/05 15.9% 4.83% 11.57% 5.43% 1.95% 11.54% 6.17% 0.06% 1.9% 6.65%
2026/07/06 14.84% 5.37% 8.92% 5.84% 2.79% 9.36% 3.79% 1.68% 2.8% 4.96%
2026/07/07 15.84% 6.02% 10.86% 5.77% 2.24% 8.36% 4.86% 1.81% 2.08% 5.7%
2026/07/08 15.17% 4.15% 11.46% 6.36% 2.17% 7.75% 5.31% 2.99% 2.75% 2.34%
2026/07/09 19.4% 4.56% 11.7% 5.7% 3.33% 8.94% 1.87% 1.28% 3.42% 7.41%
2026/07/10 14.28% 4.57% 7.75% 4.94% 3.03% 12.08% 2.26% 1.8% 4.27% 6.4%
2026/07/11 18.3% 6% 6.18% 6.5% 1.85% 7.01% 1.75% 2.61% 6.06% 3.48%
2026/07/12 18.85% 5.44% 9.06% 8.17% 3.91% 9.08% 2.6% 3.35% 3.62% 5.85%
2026/07/13 16.62% 5.1% 5.7% 4.6% 3.19% 11.02% 0.23% 2.48% 2% 7.21%
2026/07/14 15.88% 5.02% 9.21% 5.19% 3.14% 7.65% 1.71% 2.42% 5.43% 4.14%
2026/07/15 17.73% 5.93% 8.54% 5.85% 4.2% 7.73% 1.47% 2.78% 2.43% 4.88%
2026/07/16 19.24% 5.25% 5.44% 6.05% 2.52% 6.37% 0.83% 3.51% 3.39% 3.97%
2026/07/17 21.85% 6.04% 4.89% 6.49% 2.65% 6.45% 1.32% 3.73% 2.52% 4.16%
2026/07/18 21.44% 9.69% 8.62% 8.18% 4.34% 6.07% 0.86% 5.04% 4.21% 2.12%
2026/07/19 19.23% 6.22% 9.15% 7.97% 4.29% 9.53% 3.37% 3.3% 2.5% 3.93%
2026/07/20 14.67% 6.07% 3.4% 5.79% 2.44% 9.76% 1.28% 4.04% 1.79% 6.27%
2026/07/21 15.71% 4.97% 9.11% 5.13% 3.1% 7.57% 1.69% 2.39% 5.37% 4.1%
2026/07/22 15.84% 4.49% 6.46% 7.13% 1.61% 8.02% 1.31% 2.61% 3.29% 3.52%
2026/07/23 13.47% 3.18% 7.47% 4.77% 3.46% 10.43% 1.2% 2.18% 2.97% 4.05%
2026/07/24 15.49% 3.86% 8.3% 4.61% 2.16% 8.66% 1.93% 3.92% 3.34% 6.74%
2026/07/25 15.2% 4.14% 8% 8.36% 3.22% 7.92% 2.79% 2.73% 2.74% 7.29%
2026/07/26 14.7% 6.35% 11.75% 4.02% 5.45% 10.07% 1.71% 1.9% 2.54% 3.86%
2026/07/27 12.51% 4.24% 8.24% 2.8% 5.89% 7.7% 0.67% 2.59% 3.46% 5.79%
2026/07/28 13.51% 5.8% 12.61% 5.11% 3.48% 6.84% 1.27% 4.5% 2.52% 5.03%
2026/07/29 17.23% 5.51% 14.92% 6.56% 4.45% 4.18% 1.8% 2.11% 2.46% 4.53%
2026/07/30 16.11% 8.03% 10.88% 7.16% 3.65% 6.24% 2.57% 3.66% 1.76% 2.98%
2026/07/31 16.56% 8.95% 8.75% 6.74% 6.68% 5.08% 4.05% 3.15% 2.24% 2.12%
  • apple.com
  • paramountplus.com
  • amazon.co.uk
  • nowtv.com
  • loveholidays.com
  • londontheatredirect.com
  • bafta.org
  • abbavoyage.com
  • audible.co.uk
  • londontheatre.co.uk

Copyright © Adthena. All rights reserved.

In July 2026, Apple led PPC spend, peaking mid-month. Paramount Plus surged late, while Amazon fluctuated. NowTV and Loveholidays showed steady growth. London Theatre Direct and BAFTA had varied trends. The month ended with diverse advertiser dynamics.

Market Exposure

Competitor Count for UK Media & Entertainment Movies & Music

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/07/01 98
2026/07/02 111
2026/07/03 113
2026/07/04 114
2026/07/05 110
2026/07/06 121
2026/07/07 120
2026/07/08 113
2026/07/09 120
2026/07/10 128
2026/07/11 133
2026/07/12 136
2026/07/13 130
2026/07/14 122
2026/07/15 129
2026/07/16 119
2026/07/17 117
2026/07/18 112
2026/07/19 114
2026/07/20 107
2026/07/21 122
2026/07/22 125
2026/07/23 135
2026/07/24 126
2026/07/25 130
2026/07/26 131
2026/07/27 122
2026/07/28 131
2026/07/29 102
2026/07/30 90
2026/07/31 89

Copyright © Adthena. All rights reserved.

July began with 98 advertisers, peaking at 136 mid-month. A decline followed, ending with 89.

Campaign Efficiency

Market Loss & Market Gains for UK Media & Entertainment Movies & Music

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
musicnotes.com 1.53%
atgtickets.com 1.37%
abbavoyage.com 1.05%
tango.me 1.01%
groupon.co.uk 0.65%
londontheatredirect.com -0.29%
todaytix.com -0.4%
ebay.co.uk -0.9%
bafta.org -1.64%
apple.com -2.91%

Copyright © Adthena. All rights reserved.

In the past month, musicnotes.com soared with a 1.53% click share increase, while apple.com faced a 2.91% decline. Other notable risers include atgtickets.com and abbavoyage.com.

Campaign Efficiency

UK Media & Entertainment Movies & Music Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date apple.com paramountplus.com amazon.co.uk londontheatredirect.com ebay.co.uk loveholidays.com atgtickets.com tango.me nowtv.com londontheatre.co.uk
2026/07/01 15.56% 6.97% 15% 12.29% 0.37% 1.7% 0.02% 0% 5.33% 6.23%
2026/07/02 10.58% 5.53% 8.82% 13.18% 2.1% 2.07% 0.15% 0% 6.91% 3.27%
2026/07/03 10.9% 5.56% 9.5% 15.78% 2.86% 2.91% 0.07% 0% 6.8% 3.71%
2026/07/04 10.01% 5.96% 12.35% 8.76% 5.79% 2.31% 0.1% 0% 6.65% 4.15%
2026/07/05 10.02% 5.19% 13.6% 16.78% 6.5% 1.46% 0.06% 0% 3.73% 7.58%
2026/07/06 10.54% 5.98% 11.14% 15.62% 3.22% 2.34% 2.19% 0% 4.52% 5.88%
2026/07/07 10.22% 6.98% 14.16% 12.72% 5% 1.92% 0.18% 1.44% 5.03% 6.63%
2026/07/08 10.34% 4.8% 13.27% 12.05% 10.65% 1.75% 0.14% 3.15% 5.31% 2.89%
2026/07/09 12.08% 5.09% 13.04% 13.56% 4.81% 2.61% 0.11% 4.18% 3.82% 8.95%
2026/07/10 7.63% 5.12% 8.62% 18.98% 3.73% 2.36% 0.05% 5.17% 2.97% 7.26%
2026/07/11 11.5% 7.5% 7.5% 12.02% 3.67% 1.72% 0.01% 6.16% 5.11% 4.03%
2026/07/12 11.42% 5.77% 11.13% 15.12% 4.45% 3.24% 0.01% 5.82% 6.2% 6.58%
2026/07/13 9.92% 5.59% 6.65% 19.02% 2.43% 2.69% 0.3% 4.93% 3.01% 8.53%
2026/07/14 10.27% 6.04% 12.26% 12.64% 5.71% 2.77% 2.13% 5.29% 3.95% 5.12%
2026/07/15 9.97% 6.56% 9.47% 11.19% 6.51% 3.31% 1.15% 5.36% 4.48% 4.35%
2026/07/16 12.62% 5.75% 4.78% 10.75% 0.39% 2.28% 15.2% 6.83% 4.49% 4.31%
2026/07/17 14.64% 7.02% 4.91% 11.05% 0.53% 2.34% 12.54% 4.2% 4.4% 5.15%
2026/07/18 14.17% 11.28% 9.68% 8.97% 0.93% 3.82% 1.44% 2.86% 5.33% 2.34%
2026/07/19 11.27% 6.94% 9.55% 16.82% 2.83% 3.64% 6.17% 5.11% 5.92% 4.24%
2026/07/20 8.98% 5.69% 3.38% 15.28% 0.2% 1.9% 17.21% 2.55% 4.21% 6.58%
2026/07/21 10.27% 6.04% 12.26% 12.64% 5.71% 2.77% 2.13% 5.29% 3.95% 5.12%
2026/07/22 10.21% 4.79% 7.69% 12.81% 4.29% 1.35% 7% 3.63% 5.15% 3.96%
2026/07/23 8.05% 3.37% 7.86% 17.85% 3.37% 2.72% 3.15% 5.83% 4.18% 3.83%
2026/07/24 8.42% 4.31% 8.46% 14.61% 3.82% 1.7% 5.58% 5.09% 3.22% 8.06%
2026/07/25 10.38% 4.57% 7.1% 12.58% 3.67% 2.58% 3.7% 3.76% 7.02% 8.52%
2026/07/26 6.58% 7.57% 12.3% 16.38% 3.62% 4.3% 1.83% 6.47% 2.82% 4.38%
2026/07/27 7.17% 4.88% 9.16% 12.79% 2.61% 4.81% 7.94% 3.33% 1.46% 7.32%
2026/07/28 6.72% 6.34% 12.37% 10.52% 1.63% 2.84% 5.26% 2.32% 10.63% 5.69%
2026/07/29 10.21% 6.44% 17.11% 6.92% 4.51% 3.71% 4.81% 2.27% 4.71% 5.18%
2026/07/30 10.51% 9.36% 12.42% 10.23% 2.8% 3.2% 0.71% 3.08% 5.14% 3.98%
2026/07/31 10.5% 9.71% 9.66% 7.62% 5.91% 5.48% 4.2% 3.69% 3.65% 2.09%
  • apple.com
  • paramountplus.com
  • amazon.co.uk
  • londontheatredirect.com
  • ebay.co.uk
  • loveholidays.com
  • atgtickets.com
  • tango.me
  • nowtv.com
  • londontheatre.co.uk

Copyright © Adthena. All rights reserved.

In July 2026, Apple led with fluctuating impressions, peaking early and stabilizing mid-month. Paramount Plus saw a mid-month surge, while Amazon’s impressions varied, peaking late. London Theatre Direct experienced highs and lows, ending with a dip.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Media & Entertainment Movies & Music

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Google Text Ad Copy Insights & Creative Trends for UK Media & Entertainment Movies & Music - Last month
  1. 1
    Apple Music https://music.apple.com

    Discover 100 Million Songs — It's as easy as it sounds. Sign up today and start streaming. Terms apply. Apple Music now includes Apple Music Classical, an app dedicated to...

  2. 2
    Stranger Things: In London - At The Phoenix Theatre, London https://www.atgtickets.com › stranger_things › box_office

    Stranger Things: First Shadow closes Sun 27 Dec 2026! Secure your seats today! Stranger Things: The First Shadow Live At The Phoenix Theatre, book...

  3. 3
    Stranger Things London - At The Phoenix Theatre https://www.londontheatredirect.com

    Book Tickets for Stranger Things at the Phoenix Theatre in London.

  4. 4
    MAMMA MIA! London | The ultimate feel-good show https://www.mamma-mia.com

    Now Playing. At the Novello Theatre. You Already Know You’re Going To Love It! Book Tickets Now.

  5. 5
    £3.99 a month for 6 months - Start streaming instantly https://www.nowtv.com

    6 month min. term, membership auto-renews at £7.99pm and Boost at £6pm, unless cancelled.

Copyright © Adthena. All rights reserved.

Apple Music entices with 100 million songs, while Stranger Things captivates London audiences at the Phoenix Theatre. MAMMA MIA! promises joy at Novello Theatre. NOW TV offers affordable streaming at £3.99 monthly. Each ad uniquely engages its audience.

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