UK Media & Entertainment Movies & Music - PPC Market Share Analysis September 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Movies & Music category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Movies & Music – UK

Google AI Overview visibility for Media & Entertainment Movies & Music UK

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 34.4208770817
65.5791229183
34%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 35
65
35%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 9%
Transactional 7%
Navigational 17%
Seasonal 0%
Local 1%
Problem Solving 5%

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Market Exposure

Share of Clicks for top 10 UK Media & Entertainment Movies & Music brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
apple.com 31.09
paramountplus.com 14.4
amazon.co.uk 7.6
londontheatredirect.com 4.75
musicnotes.com 4.28
londontheatre.co.uk 4.1
abbavoyage.com 4.08
virginexperiencedays.co.uk 3.49
groupon.co.uk 2.88
ebay.co.uk 1.98
others 21.35
  • apple.com - 31.09%
  • paramountplus.com - 14.4%
  • amazon.co.uk - 7.6%
  • londontheatredirect.com - 4.75%
  • musicnotes.com - 4.28%
  • londontheatre.co.uk - 4.1%
  • abbavoyage.com - 4.08%
  • virginexperiencedays.co.uk - 3.49%
  • groupon.co.uk - 2.88%
  • ebay.co.uk - 1.98%
  • others - 21.35%

Copyright © Adthena. All rights reserved.

In the PPC landscape, Apple dominates with 31.09% click share, followed by Paramount Plus at 14.4%. Amazon holds 7.6%, while ‘others’ collectively capture 21.35%.

Market Exposure

Share of Spend for the top 10 UK Media & Entertainment Movies & Music brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date apple.com amazon.co.uk londontheatredirect.com paramountplus.com londontheatre.co.uk ebay.co.uk epidemicsound.com groupon.co.uk audible.co.uk virginexperiencedays.co.uk
2026/09/01 21.5% 6.64% 9.05% 7.15% 5.22% 1.98% 0.42% 0.1% 7.52% 2.42%
2026/09/02 23.29% 7.29% 7.2% 6.37% 7.01% 2.83% 4.59% 0.49% 3.08% 4.84%
2026/09/03 20.12% 5.79% 8.52% 5.33% 7.27% 1.5% 4.46% 0.52% 6.46% 8.96%
2026/09/04 17.52% 5.95% 6.5% 5.41% 4.11% 2.12% 0.94% 0% 3.4% 7.78%
2026/09/05 19.34% 8.48% 7.27% 5.89% 7.4% 2.72% 4.43% 7.15% 6.22% 7.22%
2026/09/06 18.43% 8.37% 6.26% 5.9% 5.61% 0.96% 4.37% 11.96% 2.58% 6.24%
2026/09/07 18.52% 7.4% 6.23% 5.58% 9.32% 1.64% 4.16% 14.48% 2.07% 5.95%
2026/09/08 19.15% 6.57% 9.01% 6.37% 6.73% 2.02% 5.08% 0.49% 3.78% 7.19%
2026/09/09 25.51% 6.72% 7% 4.58% 8.05% 0.4% 7.87% 1.84% 1.73% 6.83%
2026/09/10 24% 5.49% 6.4% 6.55% 8% 1.23% 4.71% 9.56% 2.19% 7.97%
2026/09/11 22.33% 6.21% 7.2% 5.86% 5.73% 1.92% 0.82% 5.04% 2.74% 7.44%
2026/09/12 23.61% 8.23% 5.77% 7.52% 4.55% 2.8% 0.16% 7.88% 1.78% 3.45%
2026/09/13 23.9% 9.63% 6.82% 8.4% 5.55% 0.48% 1.38% 0.23% 1.88% 3.68%
2026/09/14 25.36% 7.74% 9.14% 7.31% 8.69% 3.02% 4.04% 1.5% 2.46% 2.09%
2026/09/15 24.92% 9.5% 4.16% 6.86% 5.05% 2.84% 4.88% 2.71% 2.54% 4.38%
2026/09/16 22.05% 11.53% 7.04% 6.68% 5.84% 1.61% 3.7% 10.37% 1.56% 5.22%
2026/09/17 20.23% 9.43% 6.87% 7.67% 4.85% 0.56% 1.03% 19.47% 4.08% 2.57%
2026/09/18 20.17% 6.66% 6.02% 6.76% 3.73% 0.97% 1.82% 14.48% 3.87% 5.82%
2026/09/19 21.16% 9.9% 6.78% 5.97% 4.75% 1.74% 1.42% 16.15% 3.28% 4.54%
2026/09/20 23.04% 7.83% 6.86% 5.53% 2.25% 4.26% 3.44% 10.33% 3.29% 7.05%
2026/09/21 22.04% 8.03% 6.65% 5.78% 5.23% 3.29% 3.81% 14.96% 1.5% 3.74%
2026/09/22 23.39% 8.17% 6.63% 5.35% 4.65% 3.57% 3.81% 5.48% 2.51% 2.31%
2026/09/23 23.69% 7.96% 7.92% 7.02% 3.99% 4.56% 3.79% 16.2% 2.78% 3.79%
2026/09/24 21.23% 8.06% 7.55% 11.6% 3.16% 4.12% 3.94% 11.46% 1.95% 4.08%
2026/09/25 29.2% 10.3% 6.73% 6.37% 4.47% 3.06% 4.13% 0.62% 2.4% 7.58%
2026/09/26 20.16% 10.5% 9.47% 7.01% 1.35% 7.9% 7.51% 1.94% 2.65% 2.88%
2026/09/27 23.76% 9.88% 8.2% 6.29% 3.27% 3.58% 3.28% 1.43% 1.61% 2.28%
2026/09/28 30.15% 12.07% 10.52% 7.09% 4.67% 2.89% 4.3% 0% 2.04% 0.05%
2026/09/29 30.99% 10.45% 9.66% 5.5% 4.13% 1.87% 4.17% 5.41% 1.65% 0%
2026/09/30 27.23% 11.07% 9.23% 7.35% 5.36% 4.76% 4.06% 3.55% 2.3% 0%
  • apple.com
  • amazon.co.uk
  • londontheatredirect.com
  • paramountplus.com
  • londontheatre.co.uk
  • ebay.co.uk
  • epidemicsound.com
  • groupon.co.uk
  • audible.co.uk
  • virginexperiencedays.co.uk

Copyright © Adthena. All rights reserved.

In September 2026, Apple led PPC spend, peaking at 30.99% on the 29th. Amazon’s share rose steadily, ending at 11.07%. London Theatre Direct saw fluctuations, closing at 9.23%. Groupon’s spend spiked mid-month, while Virgin Experience Days started strong but declined.

Market Exposure

Competitor Count for UK Media & Entertainment Movies & Music

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/09/01 87
2026/09/02 90
2026/09/03 80
2026/09/04 91
2026/09/05 81
2026/09/06 82
2026/09/07 84
2026/09/08 87
2026/09/09 79
2026/09/10 88
2026/09/11 90
2026/09/12 100
2026/09/13 89
2026/09/14 85
2026/09/15 91
2026/09/16 92
2026/09/17 88
2026/09/18 88
2026/09/19 90
2026/09/20 95
2026/09/21 92
2026/09/22 95
2026/09/23 91
2026/09/24 91
2026/09/25 92
2026/09/26 87
2026/09/27 89
2026/09/28 86
2026/09/29 89
2026/09/30 87

Copyright © Adthena. All rights reserved.

September saw a dynamic shift in advertisers, peaking at 100 on the 12th. The month concluded with 87, reflecting a stable yet fluctuating landscape.

Campaign Efficiency

Market Loss & Market Gains for UK Media & Entertainment Movies & Music

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
apple.com 5.24%
groupon.co.uk 1.09%
ebay.co.uk 0.79%
amazon.co.uk 0.73%
londontheatredirect.com 0.72%
ticketmaster.co.uk -0.73%
costar.com -1.77%
londontheatre.co.uk -1.83%
virginexperiencedays.co.uk -1.97%
musicnotes.com -2.17%

Copyright © Adthena. All rights reserved.

Apple.com surged with a 5.24% click share increase, while musicnotes.com faced a 2.17% decline. Groupon.co.uk gained 1.09%, contrasting with virginexperiencedays.co.uk’s 1.97% drop.

Campaign Efficiency

UK Media & Entertainment Movies & Music Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date apple.com amazon.co.uk londontheatredirect.com paramountplus.com londontheatre.co.uk strangerthingsonstage.com ebay.co.uk groupon.co.uk ticketmaster.co.uk virginexperiencedays.co.uk
2026/09/01 14.06% 9.07% 13.44% 9.17% 6.46% 0.3% 2.45% 0.17% 3.6% 2.24%
2026/09/02 15.4% 10.46% 8.67% 7.79% 7.42% 0.15% 4.97% 0.78% 5.3% 4.28%
2026/09/03 13.15% 8.64% 11.13% 6.76% 6.66% 3.18% 3.29% 0.91% 4.52% 8.96%
2026/09/04 13.43% 9.71% 9.49% 7.73% 3.54% 1.17% 3.48% 0% 4.47% 8.97%
2026/09/05 11.92% 10.75% 7.91% 6.9% 7.73% 2.47% 4.19% 4.61% 2.33% 6.95%
2026/09/06 11.68% 12.12% 8.06% 7.31% 4.96% 2.53% 2.17% 8.37% 3.74% 6.2%
2026/09/07 13.07% 10.77% 7.16% 7.45% 10.95% 2.58% 3.12% 9.13% 3.2% 6.4%
2026/09/08 12.07% 8.57% 12.17% 8.11% 6.18% 2.64% 2.61% 0.98% 2.61% 7.26%
2026/09/09 18.6% 8.2% 9.01% 5.87% 7.93% 2.87% 0.98% 3.15% 4.77% 6.9%
2026/09/10 15.98% 7.81% 8.84% 8.55% 8% 0.91% 3.42% 6.46% 2.53% 8.35%
2026/09/11 15.44% 9.47% 9.22% 7.47% 6.77% 0.84% 2.34% 4.52% 5.05% 7.8%
2026/09/12 16.64% 12.37% 8.06% 9.86% 5.83% 2.06% 2.49% 4.95% 5.78% 3.78%
2026/09/13 14.52% 13.23% 8.07% 9.72% 5.82% 0.69% 1.4% 0.44% 3.62% 3.18%
2026/09/14 15.61% 8.97% 12.13% 9.97% 10.08% 0.67% 2.92% 2.61% 5.49% 1.98%
2026/09/15 16.38% 14.25% 6.07% 8.31% 6.22% 2.79% 4.87% 1.39% 1.52% 4.64%
2026/09/16 14.42% 16.01% 9.69% 8.22% 6.22% 2.65% 4.6% 7.33% 1.51% 5.39%
2026/09/17 15.18% 11.5% 9.36% 10.57% 4.88% 0.47% 2.25% 12.18% 1.32% 3.47%
2026/09/18 15.67% 8.6% 9.21% 9.35% 3.22% 2.89% 3.62% 7.96% 2.11% 6.79%
2026/09/19 14.14% 13.77% 7.57% 7.81% 4.42% 0.77% 3.07% 10.74% 2.65% 4.76%
2026/09/20 15.92% 10.88% 8.97% 7.18% 2.19% 2.48% 5.31% 7.56% 1.61% 7.44%
2026/09/21 14.61% 11.66% 8.81% 7.15% 5.69% 2.57% 4.1% 9.61% 2.36% 3.42%
2026/09/22 17.37% 14.3% 9.86% 7.08% 4.03% 2.62% 4.09% 2.66% 2.13% 2.72%
2026/09/23 15.71% 11.09% 13.04% 8.66% 4.38% 4.74% 6.24% 7.98% 1.54% 3.83%
2026/09/24 12.78% 11.58% 11.44% 10.19% 3.22% 2.44% 6.31% 7.62% 1.36% 4.02%
2026/09/25 18.44% 13.68% 8.92% 7.68% 4.02% 4.72% 3.66% 1.09% 0.45% 7.09%
2026/09/26 13.3% 12.78% 14.12% 8.09% 1.2% 4.97% 7.1% 3.01% 2.49% 2.46%
2026/09/27 16.13% 14.55% 12.49% 7.72% 3.44% 3.97% 3.33% 0.74% 2.87% 2.07%
2026/09/28 18.01% 14.93% 15.12% 8.21% 5% 4.96% 4.36% 0% 2.46% 0.68%
2026/09/29 21.11% 13.51% 13.64% 6.5% 3.81% 5.1% 4.32% 2.32% 4.71% 0%
2026/09/30 17.09% 15.68% 12.83% 8.54% 5.02% 4.67% 4.65% 3.5% 2.06% 0%
  • apple.com
  • amazon.co.uk
  • londontheatredirect.com
  • paramountplus.com
  • londontheatre.co.uk
  • strangerthingsonstage.com
  • ebay.co.uk
  • groupon.co.uk
  • ticketmaster.co.uk
  • virginexperiencedays.co.uk

Copyright © Adthena. All rights reserved.

In September 2026, Apple.com led with a peak impression share of 21.11% on the 29th. Amazon.co.uk showed steady growth, ending at 15.68%. LondonTheatreDirect.com fluctuated, peaking at 15.12% on the 28th. ParamountPlus.com had a modest rise, closing at 8.54%. Overall, Apple.com dominated the month’s PPC landscape.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Media & Entertainment Movies & Music

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for UK Media & Entertainment Movies & Music - Last month
  1. 1
    4 months free https://www.amazon.co.uk/

    On demand music, always free — Get 4 months free of Amazon Music Unlimited

  2. 2
    Apple Music https://music.apple.com

    Discover 100 Million Songs — It's as easy as it sounds. Sign up today and start streaming. Terms apply. Apple Music now includes Apple Music Classical, an app dedicated to classical music. On all devices. Access 100 million songs.

  3. 3
    MAMMA MIA! London | The ultimate feel-good show https://www.mamma-mia.com

    Now Playing. At the Novello Theatre. You Already Know You’re Going To Love It! Book Tickets Now.

  4. 4
    Watch Lanterns - HBO Max is included with NOW https://www.nowtv.com

    Not all heroes wear capes. Stream Lanterns, the new DC Studios series, on NOW.

  5. 5
    Stranger Things On Stage | Book Your Tickets Today https://uk.strangerthingsonstage.com

    Stranger Things: The First Shadow live on stage in London. Tickets on-sale now. Get your tickets to see the Olivier Award-winning Stranger Things: The First Shadow. Meet Creative Team.

Copyright © Adthena. All rights reserved.

In the vibrant world of PPC, Amazon entices with a generous “4 months free” offer for its music service, while Apple Music boasts a vast library of 100 million songs. MAMMA MIA! and Stranger Things captivate theatergoers, and NOW TV streams the latest DC series, Lanterns.

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