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UK Media & Entertainment Movies & Music - PPC Market Share Analysis June 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Movies & Music category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Movies & Music – UK

Google AI Overview visibility for Media & Entertainment Movies & Music UK

See how often AIOs appear and how search intent is distributed across buying signals.

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AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 24.8707611589
75.1292388411
24%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 39
61
39%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 11%
Transactional 7%
Navigational 12%
Seasonal 0%
Local 1%
Problem Solving 6%

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Market Exposure

Share of Clicks for top 10 UK Media & Entertainment Movies & Music brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
apple.com 19.27
amazon.co.uk 9.56
paramountplus.com 8.47
ebay.co.uk 6.25
londontheatredirect.com 5.68
bafta.org 3.96
abbavoyage.com 3.67
londontheatre.co.uk 3.49
nowtv.com 2.54
musicnotes.com 2.35
others 34.76
  • apple.com - 19.27%
  • amazon.co.uk - 9.56%
  • paramountplus.com - 8.47%
  • ebay.co.uk - 6.25%
  • londontheatredirect.com - 5.68%
  • bafta.org - 3.96%
  • abbavoyage.com - 3.67%
  • londontheatre.co.uk - 3.49%
  • nowtv.com - 2.54%
  • musicnotes.com - 2.35%
  • others - 34.76%

Copyright © Adthena. All rights reserved.

In the competitive landscape of Google’s PPC, Apple leads with 19.27% click share, followed by Amazon at 9.56%. Paramount Plus captures 8.47%, while ‘others’ collectively hold a significant 34.76%.

Market Exposure

Share of Spend for the top 10 UK Media & Entertainment Movies & Music brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Share of Spend - Last Month
Date apple.com amazon.co.uk londontheatredirect.com nowtv.com paramountplus.com londontheatre.co.uk audible.co.uk bafta.org ebay.co.uk youthmusic.org.uk
2026/06/01 12.03% 12.03% 8.3% 4.07% 5.21% 3.19% 4.44% 0.59% 13.17% 2.39%
2026/06/02 16.33% 13.63% 4.34% 4.16% 5.59% 2.17% 2.64% 1.24% 11.99% 0.03%
2026/06/03 16.15% 14.74% 7.11% 6.11% 6.19% 1.91% 1.65% 2.95% 5.91% 0%
2026/06/04 15.04% 11.76% 4.54% 4.31% 5.85% 2.75% 4.74% 1.96% 13.84% 5.02%
2026/06/05 11.21% 9.31% 3.28% 6.8% 3.59% 1.88% 2.88% 1.17% 12.41% 11.41%
2026/06/06 13.04% 13.96% 6.71% 6.03% 4.77% 1.52% 3.81% 2.09% 13.08% 0%
2026/06/07 12.74% 10.59% 6.58% 4.06% 4.63% 1.56% 2.6% 1.85% 11.97% 12.22%
2026/06/08 15.11% 9.76% 9.65% 6.25% 4.68% 4.31% 2.35% 0.87% 8.81% 0%
2026/06/09 14.66% 11.28% 5.85% 8.41% 4.67% 3.51% 3.83% 2.04% 12.06% 0%
2026/06/10 15.88% 9.62% 6.02% 9.87% 4.14% 3.36% 8.77% 1.49% 12.12% 0%
2026/06/11 13% 7.55% 3.76% 7.24% 3.76% 2.85% 3.04% 2.28% 12.79% 0%
2026/06/12 12.71% 9.14% 5.39% 7.22% 3.14% 3.93% 3.52% 1.52% 11.97% 3.85%
2026/06/13 12.68% 7.73% 5.89% 7.32% 4.29% 2.39% 2.39% 5.45% 10.9% 8.98%
2026/06/14 14.99% 7.22% 9.05% 9.52% 2.96% 5.59% 2.07% 3.01% 9.26% 0%
2026/06/15 15.18% 7.5% 5.87% 8.51% 4.27% 5.18% 2.95% 2.12% 10.2% 0%
2026/06/16 14.06% 5.24% 7.64% 8.41% 4.14% 3.36% 4.07% 4.41% 11.19% 0%
2026/06/17 14.73% 7.47% 6.42% 7.54% 3.9% 2.85% 2.59% 2.42% 9.21% 0%
2026/06/18 14.29% 6.27% 3.69% 6.49% 2.63% 3.67% 3.52% 5.11% 9.53% 7.17%
2026/06/19 13.39% 6.88% 6.33% 4.27% 1.92% 4.26% 3.27% 5.31% 9.17% 4.01%
2026/06/20 14.83% 7.31% 8.49% 7.94% 3.55% 6.55% 1.13% 6.03% 2.18% 7.5%
2026/06/21 22.02% 10.63% 5.45% 7.49% 6.33% 3.36% 2.14% 3.83% 1.76% 5.83%
2026/06/22 20.32% 11.13% 7.82% 6.18% 6.8% 5.98% 1.57% 6.61% 0.57% 5.48%
2026/06/23 20.81% 8.86% 6.61% 7.77% 5.02% 4.86% 1.3% 4.99% 0.61% 8.79%
2026/06/24 23.07% 8.73% 8.97% 6.85% 5.96% 5.54% 1.8% 4.41% 1.61% 0%
2026/06/25 17.84% 8.22% 9.22% 8.71% 5.28% 3.11% 1.53% 6.18% 0.81% 0%
2026/06/26 20.39% 7.76% 7.08% 8.24% 6.43% 4.14% 1.47% 6.48% 0.17% 5.71%
2026/06/27 18.67% 9.31% 9.11% 9.58% 6.02% 5.61% 1.75% 6.77% 2.49% 0%
2026/06/28 18.87% 10.57% 10.87% 7.44% 5.72% 5.18% 1.34% 6.7% 1.66% 0%
2026/06/29 26.09% 13.91% 4.42% 8.32% 5.3% 2.81% 1.76% 4.38% 1.32% 0%
2026/06/30 21.36% 12.83% 7.65% 7.5% 5.11% 3.46% 2.14% 1.31% 0.83% 0%
  • apple.com
  • amazon.co.uk
  • londontheatredirect.com
  • nowtv.com
  • paramountplus.com
  • londontheatre.co.uk
  • audible.co.uk
  • bafta.org
  • ebay.co.uk
  • youthmusic.org.uk

Copyright © Adthena. All rights reserved.

In June 2026, Apple led with a peak spend share of 26.09% on the 29th. Amazon’s share fluctuated, peaking at 13.91% on the 29th. London Theatre Direct saw a high of 10.87% on the 28th. The month concluded with Apple maintaining dominance.

Market Exposure

Competitor Count for UK Media & Entertainment Movies & Music

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/06/01 149
2026/06/02 137
2026/06/03 132
2026/06/04 135
2026/06/05 142
2026/06/06 140
2026/06/07 138
2026/06/08 141
2026/06/09 137
2026/06/10 141
2026/06/11 145
2026/06/12 143
2026/06/13 136
2026/06/14 137
2026/06/15 130
2026/06/16 122
2026/06/17 125
2026/06/18 134
2026/06/19 123
2026/06/20 119
2026/06/21 104
2026/06/22 105
2026/06/23 109
2026/06/24 101
2026/06/25 106
2026/06/26 100
2026/06/27 105
2026/06/28 107
2026/06/29 111
2026/06/30 104

Copyright © Adthena. All rights reserved.

June began with 149 advertisers, gradually declining to 104 by month’s end. Mid-month saw fluctuations, but the overall trend was downward.

Campaign Efficiency

Market Loss & Market Gains for UK Media & Entertainment Movies & Music

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
apple.com 7.1%
bafta.org 2.94%
strangerthingsonstage.com 1.2%
mamma-mia.com 0.87%
londontheatre.co.uk 0.72%
audible.co.uk -0.98%
harrypottertheplay.com -1.42%
arrowfilms.com -1.43%
virginexperiencedays.co.uk -2.51%
ebay.co.uk -5.01%

Copyright © Adthena. All rights reserved.

Apple.com surged with a 7.10% click share increase, while ebay.co.uk faced a 5.01% decline. Bafta.org rose by 2.94%, contrasting with virginexperiencedays.co.uk’s 2.51% drop.

Campaign Efficiency

UK Media & Entertainment Movies & Music Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date londontheatredirect.com amazon.co.uk apple.com paramountplus.com nowtv.com londontheatre.co.uk ebay.co.uk ticketmaster.co.uk strangerthingsonstage.com virginexperiencedays.co.uk
2026/06/01 13.16% 13.28% 6.39% 6.28% 2.35% 3.6% 15.34% 3.39% 0.27% 4.44%
2026/06/02 6.55% 13.89% 8.05% 6.58% 2.63% 2.49% 14.25% 2.37% 1.11% 5.6%
2026/06/03 9.42% 14.26% 7.11% 6.92% 4.12% 1.87% 11.04% 5.5% 1.21% 5.22%
2026/06/04 7.17% 13.16% 7.43% 7.53% 2.82% 3.06% 15.38% 2.69% 0.79% 6.88%
2026/06/05 5.36% 11.25% 6.07% 4.88% 4.63% 2.52% 14.46% 2.82% 0.8% 5.54%
2026/06/06 9.67% 15.51% 6.42% 5.76% 3.96% 1.79% 13.43% 6.08% 0.73% 4.63%
2026/06/07 10.93% 13.13% 6.92% 6.24% 3.04% 1.93% 12.25% 7.78% 0.79% 4.06%
2026/06/08 16.99% 9.5% 7.22% 5.23% 3.75% 4.26% 10.71% 5.07% 2.53% 0.36%
2026/06/09 11.2% 10.75% 6.83% 5.55% 4.68% 4.02% 14.79% 2.54% 0.38% 6.14%
2026/06/10 11.15% 10.42% 8.1% 5% 5.54% 3.98% 12.8% 1.71% 2.71% 5.3%
2026/06/11 6.8% 8.31% 6.66% 5.12% 4.63% 2.98% 14.01% 1.57% 0.74% 5.26%
2026/06/12 10.4% 10.48% 6.71% 4.17% 4.28% 4.68% 12.73% 2.21% 2.45% 3.54%
2026/06/13 11.19% 10.05% 7.88% 5.7% 4.62% 2.85% 11.4% 2.47% 2.5% 3.1%
2026/06/14 14.69% 6.81% 7.36% 3.8% 4.96% 5.97% 11.55% 4.34% 2.4% 0.34%
2026/06/15 9.51% 8.21% 6.92% 4.86% 4.33% 5.42% 11.9% 2.67% 4.03% 6.08%
2026/06/16 15.5% 6.29% 6.95% 4.75% 4.86% 3.84% 11.61% 1.63% 6.06% 4.66%
2026/06/17 12.19% 7.62% 7.21% 3.98% 3.69% 2.49% 10.34% 1.52% 5.74% 3.28%
2026/06/18 7.27% 7.13% 7.94% 3.63% 3.92% 4.02% 12.85% 1.97% 4.42% 3.6%
2026/06/19 11.5% 6.72% 6.64% 2.5% 2.31% 4.15% 11.94% 2.13% 4.31% 4.75%
2026/06/20 18.08% 8.58% 7.94% 4.67% 4.34% 8.23% 3.26% 2.41% 6.63% 0.06%
2026/06/21 10.54% 12.32% 12.37% 9.37% 4.49% 3.49% 4.46% 1.87% 3.86% 0.03%
2026/06/22 14.15% 12.18% 11.9% 9.09% 3.94% 7.17% 1.51% 3.88% 0.95% 0.17%
2026/06/23 13.02% 10.43% 12.3% 6.87% 4.5% 6.44% 2.02% 4.46% 3.49% 0.09%
2026/06/24 15.98% 10.12% 11.6% 6.65% 4.01% 5.29% 5.15% 2.98% 7.93% 0.07%
2026/06/25 18.13% 9.26% 10.06% 6.34% 4.96% 3.39% 2.45% 2.3% 9.64% 0.08%
2026/06/26 15.31% 8.12% 12.18% 7.71% 5.26% 5.24% 0.28% 2.96% 7.07% 0%
2026/06/27 17.55% 8.28% 9.5% 6.96% 5.09% 6.53% 3.5% 2.09% 8.09% 0%
2026/06/28 20.13% 9.89% 9.86% 6.42% 4.09% 6% 2.64% 2.44% 4.9% 0.56%
2026/06/29 7.6% 14.48% 15.37% 7.56% 5.17% 2.99% 2.95% 2.59% 0.49% 0.29%
2026/06/30 17.43% 14.76% 12.85% 7.53% 4.85% 4.69% 3.09% 0.86% 0.31% 0.2%
  • londontheatredirect.com
  • amazon.co.uk
  • apple.com
  • paramountplus.com
  • nowtv.com
  • londontheatre.co.uk
  • ebay.co.uk
  • ticketmaster.co.uk
  • strangerthingsonstage.com
  • virginexperiencedays.co.uk

Copyright © Adthena. All rights reserved.

In June 2026, londontheatredirect.com saw fluctuating ad impressions, peaking at 20.13% on the 28th. Amazon.co.uk maintained steady visibility, while ebay.co.uk’s share dropped significantly mid-month. The month concluded with londontheatredirect.com leading.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Media & Entertainment Movies & Music

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Google Text Ad Copy Insights & Creative Trends for UK Media & Entertainment Movies & Music - Last month
  1. 1
    Paramount+ on Prime Video https://www.amazon.co.uk/

    Watch Anywhere Anytime — Stream Original Series, Blockbusters & Reality TV With Paramount+ On Prime Video. Watch Geordie Shore, The Madison, Marshals & More On...

  2. 2
    Apple Music https://music.apple.com

    Discover 100 Million Songs — It's as easy as it sounds. Sign up today and start streaming. Terms apply. Apple Music now...

  3. 3
    Stranger Things London - At The Phoenix Theatre https://www.londontheatredirect.com

    Book Tickets for Stranger Things at the Phoenix Theatre in London. Experience the best of London Theatre with exclusive prices on some of the best...

  4. 4
    MAMMA MIA! London | The ultimate feel-good show https://www.mamma-mia.com

    Now Playing. At the Novello Theatre. You Already Know You’re Going To Love It! Book Tickets Now.

  5. 5
    Stranger Things On Stage https://uk.strangerthingsonstage.com

    See It In London's West End — Stranger Things: The First Shadow live on stage in London. Tickets on-sale now. Taking theatrical storytelling and stagecraft to a whole new dimension. Meet Creative Team. Multi-Award-Winning Team. Highlights: Online Booking Option Available, Newsletter Available, Creative Team Available.

Copyright © Adthena. All rights reserved.

In the realm of Google PPC, top performers like Amazon and Apple captivate with streaming and music offerings. Meanwhile, London’s theatre scene shines with “Stranger Things” and “MAMMA MIA!” enticing audiences with exclusive experiences and feel-good vibes.

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