UK Media & Entertainment Movies & Music - PPC Market Share Analysis April 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Movies & Music category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Movies & Music – UK

Google AI Overview visibility for Media & Entertainment Movies & Music UK

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 19.6855370758
80.3144629242
19%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 41
59
41%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 12%
Transactional 7%
Navigational 12%
Seasonal 0%
Local 1%
Problem Solving 8%

Copyright © Adthena. All rights reserved.

Market Exposure

Share of Clicks for top 10 UK Media & Entertainment Movies & Music brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
paramountplus.com 17.26
apple.com 14.32
abbavoyage.com 7.78
londontheatredirect.com 6.91
amazon.co.uk 6.33
musicnotes.com 4.62
harrypottertheplay.com 4.61
bafta.org 3.8
londontheatre.co.uk 3.36
nowtv.com 2.98
others 28.03
  • paramountplus.com - 17.26%
  • apple.com - 14.32%
  • abbavoyage.com - 7.78%
  • londontheatredirect.com - 6.91%
  • amazon.co.uk - 6.33%
  • musicnotes.com - 4.62%
  • harrypottertheplay.com - 4.61%
  • bafta.org - 3.8%
  • londontheatre.co.uk - 3.36%
  • nowtv.com - 2.98%
  • others - 28.03%

Copyright © Adthena. All rights reserved.

In the PPC landscape, Paramount Plus leads with 17.26% click share, followed by Apple at 14.32%. ‘Others’ collectively hold a significant 28.03%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 UK Media & Entertainment Movies & Music brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date londontheatredirect.com apple.com paramountplus.com amazon.co.uk londontheatre.co.uk harrypottertheplay.com abbavoyage.com nowtv.com bafta.org atgtickets.com
2026/04/01 10.84% 14.12% 8.54% 13% 1.52% 3.76% 4.47% 10.3% 2.87% 0.43%
2026/04/02 7.1% 15.67% 8.3% 7.41% 2.26% 0.98% 3.07% 8.67% 2.09% 0.75%
2026/04/03 7.3% 13.45% 8.3% 11.61% 2.18% 1.84% 3.41% 9.77% 2.08% 0.93%
2026/04/04 6.52% 12.58% 7.26% 10.09% 2.76% 2.73% 2.47% 8.14% 1.41% 0.81%
2026/04/05 8.31% 14.16% 6.95% 14.63% 1.8% 1.91% 2.68% 5.76% 2.5% 0.94%
2026/04/06 5.12% 9.86% 4.76% 9.16% 4.64% 1.67% 1.66% 4.05% 1.4% 36.06%
2026/04/07 7.91% 14.18% 7.01% 11.29% 5.67% 3.09% 4.44% 7.71% 1.41% 0.79%
2026/04/08 9.04% 15.56% 8.79% 7.81% 6.7% 4.41% 4.01% 7.89% 2.49% 1.13%
2026/04/09 9.19% 18.69% 7.04% 14.87% 4.51% 4.4% 4.16% 5.74% 4.83% 1.19%
2026/04/10 8.91% 16.31% 7.19% 9.69% 7.54% 3.77% 4.45% 5.49% 2.75% 0.91%
2026/04/11 7.32% 14.02% 6.22% 10.13% 5.81% 2.69% 2.67% 4.66% 4.03% 0.88%
2026/04/12 9.02% 15.18% 7.77% 13.5% 5.51% 3.55% 3.84% 3.78% 2.71% 1.02%
2026/04/13 8.67% 16.91% 8.18% 13.01% 3.38% 4.48% 4.25% 5.73% 2.58% 1.04%
2026/04/14 9.56% 19.55% 8.68% 6.89% 4% 3.63% 6.7% 5.11% 1.96% 1.35%
2026/04/15 12.73% 14.38% 8.92% 4.71% 3.72% 3.91% 5.7% 3.22% 1.79% 1.26%
2026/04/16 13.13% 16.9% 7.35% 7.09% 2% 3.64% 6.28% 3.64% 2.85% 1.16%
2026/04/17 13.24% 17.38% 5.75% 6.29% 3.51% 4.44% 3.85% 3.96% 3.29% 1.12%
2026/04/18 9.75% 17.59% 8.81% 6.26% 1.58% 3.65% 3.28% 8.63% 2.13% 1.05%
2026/04/19 10.16% 14.94% 6.76% 7.48% 2.04% 3.82% 1.84% 5.13% 2.23% 0.93%
2026/04/20 14.19% 18.43% 7.73% 9.28% 5.36% 3.42% 3.45% 2.63% 3.84% 0.62%
2026/04/21 14.03% 17.17% 7.38% 7.87% 3.35% 2.47% 3.28% 2.13% 3.26% 0.53%
2026/04/22 16.27% 15.51% 6.54% 7.04% 0.96% 3.28% 3.42% 5.18% 3.13% 0.64%
2026/04/23 13.22% 16.69% 7.25% 6.88% 3.51% 3.7% 3.68% 3.84% 2.08% 0.45%
2026/04/24 14.42% 17.06% 8.42% 10.49% 3.24% 1.98% 4.13% 3.44% 3.47% 0.24%
2026/04/25 13.81% 14.51% 8.11% 9.1% 2.7% 1.33% 1.14% 4.02% 3.95% 1.01%
2026/04/26 12.14% 13.83% 7.07% 9.06% 2.87% 1.16% 3.85% 3.06% 3.15% 0.28%
2026/04/27 16.21% 17.29% 9.78% 6.17% 5.16% 1.3% 3.3% 4.3% 0.9% 0.08%
2026/04/28 10.31% 16.69% 7.2% 7.93% 2.66% 2.16% 4.38% 2.7% 3.9% 0%
2026/04/29 11.52% 16.13% 8.72% 11.02% 4.43% 1.63% 5.88% 4.51% 3.59% 0.03%
2026/04/30 12.49% 11.36% 9.42% 7.97% 7.58% 3.24% 3.09% 2.01% 1.69% 0.44%
  • londontheatredirect.com
  • apple.com
  • paramountplus.com
  • amazon.co.uk
  • londontheatre.co.uk
  • harrypottertheplay.com
  • abbavoyage.com
  • nowtv.com
  • bafta.org
  • atgtickets.com

Copyright © Adthena. All rights reserved.

April saw dynamic shifts in PPC spend share. Apple led consistently, peaking at 19.55%. London Theatre Direct’s share surged mid-month, reaching 16.27%. Paramount Plus and Amazon fluctuated, while ATG Tickets spiked briefly. The month concluded with Apple maintaining dominance.

Market Exposure

Competitor Count for UK Media & Entertainment Movies & Music

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/04/01 105
2026/04/02 113
2026/04/03 115
2026/04/04 109
2026/04/05 122
2026/04/06 117
2026/04/07 116
2026/04/08 111
2026/04/09 116
2026/04/10 115
2026/04/11 114
2026/04/12 118
2026/04/13 109
2026/04/14 109
2026/04/15 118
2026/04/16 118
2026/04/17 118
2026/04/18 115
2026/04/19 113
2026/04/20 112
2026/04/21 105
2026/04/22 114
2026/04/23 111
2026/04/24 111
2026/04/25 127
2026/04/26 117
2026/04/27 112
2026/04/28 108
2026/04/29 111
2026/04/30 116

Copyright © Adthena. All rights reserved.

April saw fluctuating advertiser numbers, peaking at 127 on April 25. The month concluded with 116 advertisers, reflecting dynamic market activity.

Campaign Efficiency

Market Loss & Market Gains for UK Media & Entertainment Movies & Music

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
londontheatredirect.com 3.06%
thebookofmormonmusical.com 2.28%
strangerthingsonstage.com 2.17%
apple.com 1.44%
paramountplus.com 1.33%
musicnotes.com -0.99%
abbavoyage.com -1%
lesmis.com -1.2%
nowtv.com -1.25%
atgtickets.com -3.02%

Copyright © Adthena. All rights reserved.

In the past month, londontheatredirect.com surged by 3.06%, while atgtickets.com dropped by 3.02%.

Campaign Efficiency

UK Media & Entertainment Movies & Music Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date londontheatredirect.com paramountplus.com londontheatre.co.uk amazon.co.uk apple.com ticketmaster.co.uk harrypottertheplay.com abbavoyage.com nowtv.com atgtickets.com
2026/04/01 14.66% 9.62% 2.29% 12.03% 7.05% 1.12% 3.29% 3.8% 10.63% 0.62%
2026/04/02 11.38% 9.74% 2.15% 7.56% 9.27% 1.69% 0.96% 2.73% 9.45% 1.56%
2026/04/03 9.75% 9.08% 1.97% 12.46% 6.94% 3.14% 1.59% 2.81% 10.36% 1.75%
2026/04/04 9.13% 8.43% 3.11% 10.65% 6.81% 2.42% 2.53% 2.13% 8.69% 1.75%
2026/04/05 11.5% 7.82% 1.91% 14.32% 8.27% 5.21% 1.64% 2.29% 6.12% 1.97%
2026/04/06 5.95% 4.36% 4.48% 7.63% 4.24% 2.98% 1.23% 1.15% 3.21% 46.03%
2026/04/07 10.74% 7.88% 7.52% 11.65% 7.47% 4.76% 2.97% 3.76% 7.96% 1.58%
2026/04/08 13.1% 9.55% 6.84% 7.3% 7.81% 1.59% 3.97% 3.41% 8.53% 2.31%
2026/04/09 12.29% 7.95% 4.69% 15.09% 10.52% 2.29% 3.9% 3.59% 4.69% 2.32%
2026/04/10 12.54% 7.91% 9.12% 9.27% 8.11% 3.39% 3.32% 3.84% 5.47% 1.71%
2026/04/11 11.52% 7.71% 6.85% 11.61% 8.52% 4.37% 2.62% 2.39% 4.22% 1.85%
2026/04/12 12.64% 8.77% 6.12% 11.92% 8.42% 4.28% 3.47% 3.42% 2.26% 2.06%
2026/04/13 11.12% 9.35% 3.23% 12.07% 9.58% 4.95% 3.93% 3.74% 5.16% 2.02%
2026/04/14 13.1% 9.69% 4.55% 5.89% 11.31% 7.19% 3.4% 5.76% 4.63% 2.52%
2026/04/15 17.11% 9.93% 3.61% 4.13% 7.5% 5.78% 3.65% 5.05% 2.3% 2.57%
2026/04/16 17.67% 8.25% 2% 7.51% 8.92% 3.47% 3.03% 5.63% 2.33% 2.2%
2026/04/17 17.99% 6.43% 3.12% 5.91% 9.62% 2.96% 3.94% 3.41% 2.88% 2.31%
2026/04/18 14.56% 10.68% 1.81% 6.29% 10.04% 2.61% 3.49% 3% 7% 2.26%
2026/04/19 15.65% 8.46% 2.48% 7.83% 8.52% 3.26% 3.83% 1.8% 5.4% 1.72%
2026/04/20 20.51% 8.42% 5.13% 8.31% 10.1% 1.97% 3.1% 3.03% 1.8% 1%
2026/04/21 22.31% 9.27% 3.6% 8.47% 9.87% 2.22% 2.65% 3.4% 1.59% 0.94%
2026/04/22 22.68% 7.48% 0.94% 6.31% 8.01% 3.46% 2.88% 2.9% 3.88% 1.02%
2026/04/23 21.24% 8.94% 4.23% 5.82% 8.96% 3.84% 3.44% 3.46% 3.07% 0.86%
2026/04/24 20.63% 9.33% 4.17% 8.76% 9.15% 3.01% 1.53% 3.48% 3.09% 0.67%
2026/04/25 21.02% 8.34% 2.68% 7.31% 7.19% 1.24% 1.02% 0.95% 3.19% 1.25%
2026/04/26 20.61% 9% 3.49% 8.79% 8.74% 3.82% 1.01% 3.71% 2.44% 1.4%
2026/04/27 24.26% 10.72% 4.88% 6.3% 8.79% 4.87% 0.99% 3.02% 2.9% 0.12%
2026/04/28 13.86% 8.07% 3.19% 6.87% 8.89% 3.33% 1.98% 3.95% 1.5% 0%
2026/04/29 14.86% 9.57% 4.65% 11.47% 7.74% 3.92% 1.34% 4.9% 2.39% 0.02%
2026/04/30 17.1% 10.1% 8.21% 6.68% 6.09% 4.79% 2.79% 2.69% 1.38% 0.62%
  • londontheatredirect.com
  • paramountplus.com
  • londontheatre.co.uk
  • amazon.co.uk
  • apple.com
  • ticketmaster.co.uk
  • harrypottertheplay.com
  • abbavoyage.com
  • nowtv.com
  • atgtickets.com

Copyright © Adthena. All rights reserved.

April saw londontheatredirect.com rise from 14.66% to 17.10%, peaking at 24.26%. Paramountplus.com fluctuated, ending at 10.10%. Amazon.co.uk’s share varied, closing at 6.68%. Apple.com maintained stability, finishing at 6.09%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Media & Entertainment Movies & Music

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for UK Media & Entertainment Movies & Music - Last month
  1. 1
    Apple Music https://music.apple.com

    Discover 100 Million Songs — It's as easy as it sounds. Sign up today and start streaming. Terms apply. Apple Music now includes...

  2. 2
    Stranger Things: First Shadow | At The Phoenix Theatre, London https://www.atgtickets.com › official › box-office

    Stranger Things: The First Shadow Live At The Phoenix Theatre, Tickets From £25. Book Your...

  3. 3
    Harry Potter Museum https://www.evanevanstours.com

    Harry Potter World London — Magical Mischief is back! Uncover filmmaking secrets seen in the Harry Potter film series.

  4. 4
    Stranger Things London | At the Phoenix Theatre https://www.londontheatredirect.com

    Book tickets for Stranger Things : The First Shadow at the Phoenix Theatre in London. Save up to 31% for a trip into...

  5. 5
    MAMMA MIA! London | The ultimate feel-good show https://www.mamma-mia.com

    Now Playing. At the Novello Theatre. You Already Know You’re Going To Love It! Book Tickets Now.

Copyright © Adthena. All rights reserved.

In the vibrant world of PPC, Apple Music entices with a vast library of 100 million songs, while Stranger Things captivates audiences at London’s Phoenix Theatre. Harry Potter’s magical allure and MAMMA MIA!’s feel-good vibes complete this compelling entertainment tapestry.

Frequently Asked Questions

Customer Success Stories

Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

Related reports