UK Media & Entertainment Movies & Music - PPC Market Share Analysis November 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Movies & Music category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Movies & Music – UK

Google AI Overview visibility for Media & Entertainment Movies & Music UK

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 14.7627916095
85.2372083905
14%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 39
61
39%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 11%
Transactional 6%
Navigational 14%
Seasonal 1%
Local 0%
Problem Solving 6%

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Market Exposure

Share of Clicks for top 10 UK Media & Entertainment Movies & Music brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
paramountplus.com 15.63
londontheatre.co.uk 11.27
apple.com 10.78
tango.me 7.64
amazon.co.uk 6.91
musicnotes.com 6.15
londontheatredirect.com 5.9
thebookofmormonmusical.com 3.33
bafta.org 2.64
viagogo.co.uk 2.39
others 27.36
  • paramountplus.com - 15.63%
  • londontheatre.co.uk - 11.27%
  • apple.com - 10.78%
  • tango.me - 7.64%
  • amazon.co.uk - 6.91%
  • musicnotes.com - 6.15%
  • londontheatredirect.com - 5.9%
  • thebookofmormonmusical.com - 3.33%
  • bafta.org - 2.64%
  • viagogo.co.uk - 2.39%
  • others - 27.36%

Copyright © Adthena. All rights reserved.

In the media & entertainment PPC landscape, Paramount Plus leads with 15.63% click share, followed by London Theatre at 11.27%. Apple captures 10.78%, while ‘others’ collectively hold 27.36%.

Market Exposure

Share of Spend for the top 10 UK Media & Entertainment Movies & Music brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date apple.com amazon.co.uk londontheatre.co.uk londontheatredirect.com paramountplus.com nowtv.com musicnotes.com viagogo.co.uk bafta.org thebookofmormonmusical.com
2025/11/01 9.25% 8.61% 15.71% 8.23% 6.07% 4.72% 2.84% 7.82% 2.32% 5.63%
2025/11/02 14.8% 9.7% 11.02% 7.23% 5.59% 4.7% 2.57% 12.28% 1.78% 4.07%
2025/11/03 13.07% 8.18% 9.77% 7.45% 6.15% 4.41% 3.16% 10.64% 2.92% 3.89%
2025/11/04 12.4% 6.8% 9.91% 6.98% 4.93% 2.75% 3.52% 8.97% 2.63% 2.89%
2025/11/05 9.59% 6.19% 12.47% 7.96% 3.89% 4.03% 2.71% 9.27% 2.41% 3.6%
2025/11/06 11.64% 7.41% 13.83% 9.25% 5.93% 3.5% 3.27% 10.21% 2.15% 2.32%
2025/11/07 14.96% 7.47% 13.16% 8.47% 5.78% 4% 2.72% 3.65% 2.4% 2.77%
2025/11/08 12.75% 6.5% 11.96% 8.56% 5.03% 3.99% 2.78% 4.09% 2.74% 2.97%
2025/11/09 11.62% 8.23% 14.5% 8.1% 5.6% 2.37% 3.38% 6.17% 2.71% 3.03%
2025/11/10 13.05% 6.65% 13.97% 6.52% 5.26% 0.61% 2.27% 13.7% 2.23% 4.28%
2025/11/11 14.27% 9.96% 13.28% 7.53% 6.18% 1.78% 2.17% 6.4% 4.09% 1.78%
2025/11/12 12.11% 6.13% 12.18% 7.92% 5.02% 5.1% 1.96% 4.45% 2.93% 7.13%
2025/11/13 13.74% 7.8% 13.28% 8.66% 5.79% 4.01% 3.27% 8.62% 2.48% 3.9%
2025/11/14 13.61% 6.71% 13.63% 8.75% 6.31% 4.71% 2.02% 8.49% 2.33% 2.3%
2025/11/15 14.08% 4% 11.54% 7.35% 3.14% 4.75% 2.25% 6.56% 2.71% 1.05%
2025/11/16 11.74% 5.83% 15.29% 7.64% 3.63% 6.01% 2.73% 2.62% 2.36% 4.99%
2025/11/17 13.63% 5.22% 14.64% 7.92% 3.88% 3.25% 2.5% 6.1% 1.62% 7.25%
2025/11/18 16.05% 7.78% 11.68% 8.1% 4.94% 5.14% 3.14% 10.61% 1.43% 1.22%
2025/11/19 15.8% 5.59% 11.44% 7.73% 4.06% 6.29% 3.54% 3.38% 3.59% 2.11%
2025/11/20 11.91% 7.91% 16.55% 8.42% 5.21% 4.78% 1.19% 2.95% 2.02% 6.26%
2025/11/21 14.02% 9.58% 14.29% 9.21% 4.99% 4.64% 1.5% 3.17% 0.94% 5.16%
2025/11/22 15.93% 6.85% 19.4% 8.76% 5.01% 4.79% 1.54% 3.33% 3.45% 1.13%
2025/11/23 10.56% 8.59% 14.16% 7.1% 6.6% 4.06% 1.89% 5.26% 2.33% 2.76%
2025/11/24 12.99% 9.48% 16.35% 8.19% 5.4% 3.54% 1.5% 0.2% 2.74% 4.12%
2025/11/25 16.41% 8.21% 11.26% 5.4% 4.86% 4.92% 1.75% 1.37% 2.62% 2.16%
2025/11/26 12.7% 6.34% 16.85% 6.1% 5.67% 5.04% 1.64% 3.12% 2.8% 2.09%
2025/11/27 16.74% 10.41% 12.35% 7.68% 4.22% 4.32% 3.16% 0.68% 3.26% 5.06%
2025/11/28 14.11% 10.15% 17.72% 6.08% 3.53% 3.68% 2.33% 4.88% 1.5% 2.84%
2025/11/29 14.25% 6.81% 14.52% 8.54% 4.98% 4.02% 2.81% 5.53% 1% 3.15%
2025/11/30 14.75% 13.78% 11.51% 9.23% 4.98% 4.25% 3.36% 2.66% 2.63% 1.87%
  • apple.com
  • amazon.co.uk
  • londontheatre.co.uk
  • londontheatredirect.com
  • paramountplus.com
  • nowtv.com
  • musicnotes.com
  • viagogo.co.uk
  • bafta.org
  • thebookofmormonmusical.com

Copyright © Adthena. All rights reserved.

In November 2025, Apple.com led PPC spend, peaking at 16.74% on the 27th. Amazon.co.uk fluctuated, ending strong at 13.78%. Londontheatre.co.uk saw a high of 19.4% on the 22nd.

Market Exposure

Competitor Count for UK Media & Entertainment Movies & Music

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2025/11/01 145
2025/11/02 152
2025/11/03 152
2025/11/04 140
2025/11/05 139
2025/11/06 141
2025/11/07 146
2025/11/08 144
2025/11/09 137
2025/11/10 131
2025/11/11 131
2025/11/12 134
2025/11/13 133
2025/11/14 130
2025/11/15 130
2025/11/16 127
2025/11/17 131
2025/11/18 121
2025/11/19 123
2025/11/20 109
2025/11/21 118
2025/11/22 133
2025/11/23 128
2025/11/24 123
2025/11/25 124
2025/11/26 122
2025/11/27 131
2025/11/28 128
2025/11/29 133
2025/11/30 129

Copyright © Adthena. All rights reserved.

November began with 145 advertisers, peaking at 152 by the 3rd. A decline followed, reaching a low of 109 on the 20th. The month concluded with 129 advertisers, reflecting a dynamic landscape.

Campaign Efficiency

Market Loss & Market Gains for UK Media & Entertainment Movies & Music

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
apple.com 1.55%
londontheatre.co.uk 1%
mubi.com 0.82%
lesmis.com 0.41%
pluto.tv 0.38%
bafta.org -0.41%
virginexperiencedays.co.uk -0.6%
abbavoyage.com -1.03%
musicnotes.com -1.28%
viagogo.co.uk -1.39%

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Apple.com leads with a 1.55% click share increase, while viagogo.co.uk drops by 1.39%. Mubi.com and londontheatre.co.uk also rise, contrasting musicnotes.com’s decline.

Campaign Efficiency

UK Media & Entertainment Movies & Music Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date amazon.co.uk londontheatredirect.com londontheatre.co.uk disneystore.co.uk paramountplus.com apple.com nowtv.com viagogo.co.uk tango.me thebookofmormonmusical.com
2025/11/01 10.45% 11.47% 14.94% 0.13% 9.38% 3.87% 4.76% 6.82% 3.78% 3.53%
2025/11/02 12.76% 10.08% 11.38% 0.26% 8.95% 6.73% 4.63% 9.67% 3.85% 2.68%
2025/11/03 11.24% 10.66% 8.82% 0.33% 10.36% 5.98% 4.64% 8.5% 4.39% 2.51%
2025/11/04 8.04% 9.9% 9.72% 1.27% 9.05% 5.48% 4.28% 9.39% 4.5% 2.14%
2025/11/05 7.52% 11.91% 13% 0.38% 6.63% 3.96% 4.8% 8.06% 4.22% 2.4%
2025/11/06 8.53% 13.05% 12.03% 0.07% 9.6% 4.91% 4.26% 9.06% 4.36% 1.6%
2025/11/07 8.64% 12.36% 12.41% 1.15% 9.09% 6.87% 4.32% 3.61% 4.45% 2.03%
2025/11/08 7.69% 13.1% 11.68% 0.53% 7.48% 5.68% 4.02% 4.29% 3.98% 1.8%
2025/11/09 9.37% 11.44% 13.47% 0.38% 8.86% 5.31% 2.48% 6.27% 4.61% 2.17%
2025/11/10 8.21% 9.28% 13.69% 3.03% 8.62% 6.07% 0.45% 13.44% 3.91% 2.75%
2025/11/11 11.55% 10.97% 12.57% 0.64% 10.53% 6.07% 1.07% 5.71% 4.72% 1.41%
2025/11/12 7.44% 11.62% 10.63% 5.65% 8.88% 5.39% 5.33% 4.34% 4.47% 4.59%
2025/11/13 8.2% 13.44% 13.23% 0.61% 10.06% 6.35% 3.63% 8.06% 4.28% 2.86%
2025/11/14 8.07% 12.17% 11.99% 1.44% 9.84% 5.89% 4.9% 7.45% 4.68% 1.93%
2025/11/15 3.68% 11.45% 11.24% 2.56% 5.97% 6.49% 5.56% 6.56% 3.65% 0.85%
2025/11/16 5.9% 11.16% 15.42% 1.69% 6.06% 5.62% 6.66% 3.2% 3.95% 3.6%
2025/11/17 5.13% 12.6% 14.37% 1.22% 6.79% 6.44% 3.13% 6.47% 4.1% 4.6%
2025/11/18 7.18% 11.36% 10.57% 3.22% 7.4% 6.93% 5.26% 9.31% 4.42% 0.96%
2025/11/19 4.86% 10.79% 10.02% 2.44% 7.13% 6.89% 8.34% 3.37% 3.78% 1.5%
2025/11/20 8.32% 11.95% 15.8% 1.49% 8.6% 5.08% 4.91% 2.85% 4.82% 4.2%
2025/11/21 11.67% 13.18% 13.84% 0.97% 8.95% 6.26% 4.67% 3.12% 4.28% 3.37%
2025/11/22 7.9% 11.44% 17.42% 2.3% 8.23% 6.71% 4.37% 3.08% 4.55% 0.89%
2025/11/23 8.42% 9.16% 12.32% 2.31% 9.43% 3.91% 3.09% 4.42% 4.36% 1.63%
2025/11/24 9.63% 11.64% 15.7% 0.62% 9.21% 5.66% 3.17% 0.49% 4.34% 2.6%
2025/11/25 8.67% 6.92% 11.92% 1.41% 7.93% 7.16% 5.06% 2.34% 3.97% 1.73%
2025/11/26 6.13% 7.23% 16.01% 9.95% 8.86% 5.01% 4.05% 2.72% 4.18% 1.38%
2025/11/27 10.35% 9.4% 10.61% 7.53% 5.96% 6.87% 3.81% 0.73% 4.33% 2.98%
2025/11/28 10.45% 8.32% 17.42% 4.37% 5.85% 6.06% 3.27% 4.44% 3.52% 2.25%
2025/11/29 7.27% 12.24% 12.85% 2.58% 7.51% 6.08% 3.37% 5.01% 3.79% 1.91%
2025/11/30 13.93% 10.52% 9.49% 7.86% 7.45% 5.67% 3.48% 2.33% 1.91% 1.07%
  • amazon.co.uk
  • londontheatredirect.com
  • londontheatre.co.uk
  • disneystore.co.uk
  • paramountplus.com
  • apple.com
  • nowtv.com
  • viagogo.co.uk
  • tango.me
  • thebookofmormonmusical.com

Copyright © Adthena. All rights reserved.

In November 2025, Amazon.co.uk’s PPC impression share fluctuated, peaking at 13.93% on the 30th. Londontheatre.co.uk led with a high of 17.42% on the 22nd and 28th. Disneystore.co.uk saw a notable rise to 9.95% on the 26th. The month concluded with varied performances across domains.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Media & Entertainment Movies & Music

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for UK Media & Entertainment Movies & Music - Last month
  1. 1
    Welcome to Apple Music | 3 Free* Months of Apple Music https://music.apple.com

    New subscribers get 3 free* months when redeemed on iPhone. Terms apply. Listen to your favourite songs and artists in next-level...

  2. 2
    Les Misérables Tickets | West End & London Theatre https://www.londontheatre.co.uk

    Get tickets at LondonTheatre.co.uk - the original London Theatre Guide since 1995. Get tickets for...

  3. 3
    MAMMA MIA! London | The ultimate feel-good show https://www.mamma-mia.com

    Book Tickets direct with the theatre from just £15. You Already Know You’re Going To Love It! Book Tickets Now.

  4. 4
    Tango Live Stream & Video Chat https://www.tango.me

    Watch Artists Stream Live Now — See Why Tango is the Perfect Place for You to Meet Amazing Artists and Make New Friends.

  5. 5
    The Phantom of the Opera | Now booking until October 2026 https://uk.thephantomoftheopera.com › book-now

    Experience the legendary Andrew Lloyd Webber musical. Tickets from £25. Experience the iconic West End spectacular at His Majesty's Theatre.

Copyright © Adthena. All rights reserved.

In the vibrant world of Google PPC, Apple Music entices with a three-month free trial, while London’s theatre scene shines with Les Misérables and MAMMA MIA! offering direct ticket bookings. Tango.me connects through live artist streams, and The Phantom of the Opera captivates with its legendary allure.

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