Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Movies & Music category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.
See how often AIOs appear and how search intent is distributed across buying signals.
How often a Google AI overview appears on search terms relevant to this category.
| Frequency | Percentage |
|---|---|
| Frequency | 14.7627916095 |
| 85.2372083905 |
A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.
| Frequency | Percentage |
|---|---|
| Frequency | 39 |
| 61 |
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Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| paramountplus.com | 15.63 |
| londontheatre.co.uk | 11.27 |
| apple.com | 10.78 |
| tango.me | 7.64 |
| amazon.co.uk | 6.91 |
| musicnotes.com | 6.15 |
| londontheatredirect.com | 5.9 |
| thebookofmormonmusical.com | 3.33 |
| bafta.org | 2.64 |
| viagogo.co.uk | 2.39 |
| others | 27.36 |
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In the media & entertainment PPC landscape, Paramount Plus leads with 15.63% click share, followed by London Theatre at 11.27%. Apple captures 10.78%, while ‘others’ collectively hold 27.36%.
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | apple.com | amazon.co.uk | londontheatre.co.uk | londontheatredirect.com | paramountplus.com | nowtv.com | musicnotes.com | viagogo.co.uk | bafta.org | thebookofmormonmusical.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2025/11/01 | 9.25% | 8.61% | 15.71% | 8.23% | 6.07% | 4.72% | 2.84% | 7.82% | 2.32% | 5.63% |
| 2025/11/02 | 14.8% | 9.7% | 11.02% | 7.23% | 5.59% | 4.7% | 2.57% | 12.28% | 1.78% | 4.07% |
| 2025/11/03 | 13.07% | 8.18% | 9.77% | 7.45% | 6.15% | 4.41% | 3.16% | 10.64% | 2.92% | 3.89% |
| 2025/11/04 | 12.4% | 6.8% | 9.91% | 6.98% | 4.93% | 2.75% | 3.52% | 8.97% | 2.63% | 2.89% |
| 2025/11/05 | 9.59% | 6.19% | 12.47% | 7.96% | 3.89% | 4.03% | 2.71% | 9.27% | 2.41% | 3.6% |
| 2025/11/06 | 11.64% | 7.41% | 13.83% | 9.25% | 5.93% | 3.5% | 3.27% | 10.21% | 2.15% | 2.32% |
| 2025/11/07 | 14.96% | 7.47% | 13.16% | 8.47% | 5.78% | 4% | 2.72% | 3.65% | 2.4% | 2.77% |
| 2025/11/08 | 12.75% | 6.5% | 11.96% | 8.56% | 5.03% | 3.99% | 2.78% | 4.09% | 2.74% | 2.97% |
| 2025/11/09 | 11.62% | 8.23% | 14.5% | 8.1% | 5.6% | 2.37% | 3.38% | 6.17% | 2.71% | 3.03% |
| 2025/11/10 | 13.05% | 6.65% | 13.97% | 6.52% | 5.26% | 0.61% | 2.27% | 13.7% | 2.23% | 4.28% |
| 2025/11/11 | 14.27% | 9.96% | 13.28% | 7.53% | 6.18% | 1.78% | 2.17% | 6.4% | 4.09% | 1.78% |
| 2025/11/12 | 12.11% | 6.13% | 12.18% | 7.92% | 5.02% | 5.1% | 1.96% | 4.45% | 2.93% | 7.13% |
| 2025/11/13 | 13.74% | 7.8% | 13.28% | 8.66% | 5.79% | 4.01% | 3.27% | 8.62% | 2.48% | 3.9% |
| 2025/11/14 | 13.61% | 6.71% | 13.63% | 8.75% | 6.31% | 4.71% | 2.02% | 8.49% | 2.33% | 2.3% |
| 2025/11/15 | 14.08% | 4% | 11.54% | 7.35% | 3.14% | 4.75% | 2.25% | 6.56% | 2.71% | 1.05% |
| 2025/11/16 | 11.74% | 5.83% | 15.29% | 7.64% | 3.63% | 6.01% | 2.73% | 2.62% | 2.36% | 4.99% |
| 2025/11/17 | 13.63% | 5.22% | 14.64% | 7.92% | 3.88% | 3.25% | 2.5% | 6.1% | 1.62% | 7.25% |
| 2025/11/18 | 16.05% | 7.78% | 11.68% | 8.1% | 4.94% | 5.14% | 3.14% | 10.61% | 1.43% | 1.22% |
| 2025/11/19 | 15.8% | 5.59% | 11.44% | 7.73% | 4.06% | 6.29% | 3.54% | 3.38% | 3.59% | 2.11% |
| 2025/11/20 | 11.91% | 7.91% | 16.55% | 8.42% | 5.21% | 4.78% | 1.19% | 2.95% | 2.02% | 6.26% |
| 2025/11/21 | 14.02% | 9.58% | 14.29% | 9.21% | 4.99% | 4.64% | 1.5% | 3.17% | 0.94% | 5.16% |
| 2025/11/22 | 15.93% | 6.85% | 19.4% | 8.76% | 5.01% | 4.79% | 1.54% | 3.33% | 3.45% | 1.13% |
| 2025/11/23 | 10.56% | 8.59% | 14.16% | 7.1% | 6.6% | 4.06% | 1.89% | 5.26% | 2.33% | 2.76% |
| 2025/11/24 | 12.99% | 9.48% | 16.35% | 8.19% | 5.4% | 3.54% | 1.5% | 0.2% | 2.74% | 4.12% |
| 2025/11/25 | 16.41% | 8.21% | 11.26% | 5.4% | 4.86% | 4.92% | 1.75% | 1.37% | 2.62% | 2.16% |
| 2025/11/26 | 12.7% | 6.34% | 16.85% | 6.1% | 5.67% | 5.04% | 1.64% | 3.12% | 2.8% | 2.09% |
| 2025/11/27 | 16.74% | 10.41% | 12.35% | 7.68% | 4.22% | 4.32% | 3.16% | 0.68% | 3.26% | 5.06% |
| 2025/11/28 | 14.11% | 10.15% | 17.72% | 6.08% | 3.53% | 3.68% | 2.33% | 4.88% | 1.5% | 2.84% |
| 2025/11/29 | 14.25% | 6.81% | 14.52% | 8.54% | 4.98% | 4.02% | 2.81% | 5.53% | 1% | 3.15% |
| 2025/11/30 | 14.75% | 13.78% | 11.51% | 9.23% | 4.98% | 4.25% | 3.36% | 2.66% | 2.63% | 1.87% |
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In November 2025, Apple.com led PPC spend, peaking at 16.74% on the 27th. Amazon.co.uk fluctuated, ending strong at 13.78%. Londontheatre.co.uk saw a high of 19.4% on the 22nd.
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2025/11/01 | 145 |
| 2025/11/02 | 152 |
| 2025/11/03 | 152 |
| 2025/11/04 | 140 |
| 2025/11/05 | 139 |
| 2025/11/06 | 141 |
| 2025/11/07 | 146 |
| 2025/11/08 | 144 |
| 2025/11/09 | 137 |
| 2025/11/10 | 131 |
| 2025/11/11 | 131 |
| 2025/11/12 | 134 |
| 2025/11/13 | 133 |
| 2025/11/14 | 130 |
| 2025/11/15 | 130 |
| 2025/11/16 | 127 |
| 2025/11/17 | 131 |
| 2025/11/18 | 121 |
| 2025/11/19 | 123 |
| 2025/11/20 | 109 |
| 2025/11/21 | 118 |
| 2025/11/22 | 133 |
| 2025/11/23 | 128 |
| 2025/11/24 | 123 |
| 2025/11/25 | 124 |
| 2025/11/26 | 122 |
| 2025/11/27 | 131 |
| 2025/11/28 | 128 |
| 2025/11/29 | 133 |
| 2025/11/30 | 129 |
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November began with 145 advertisers, peaking at 152 by the 3rd. A decline followed, reaching a low of 109 on the 20th. The month concluded with 129 advertisers, reflecting a dynamic landscape.
Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.
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Apple.com leads with a 1.55% click share increase, while viagogo.co.uk drops by 1.39%. Mubi.com and londontheatre.co.uk also rise, contrasting musicnotes.com’s decline.
Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.
| Date | amazon.co.uk | londontheatredirect.com | londontheatre.co.uk | disneystore.co.uk | paramountplus.com | apple.com | nowtv.com | viagogo.co.uk | tango.me | thebookofmormonmusical.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2025/11/01 | 10.45% | 11.47% | 14.94% | 0.13% | 9.38% | 3.87% | 4.76% | 6.82% | 3.78% | 3.53% |
| 2025/11/02 | 12.76% | 10.08% | 11.38% | 0.26% | 8.95% | 6.73% | 4.63% | 9.67% | 3.85% | 2.68% |
| 2025/11/03 | 11.24% | 10.66% | 8.82% | 0.33% | 10.36% | 5.98% | 4.64% | 8.5% | 4.39% | 2.51% |
| 2025/11/04 | 8.04% | 9.9% | 9.72% | 1.27% | 9.05% | 5.48% | 4.28% | 9.39% | 4.5% | 2.14% |
| 2025/11/05 | 7.52% | 11.91% | 13% | 0.38% | 6.63% | 3.96% | 4.8% | 8.06% | 4.22% | 2.4% |
| 2025/11/06 | 8.53% | 13.05% | 12.03% | 0.07% | 9.6% | 4.91% | 4.26% | 9.06% | 4.36% | 1.6% |
| 2025/11/07 | 8.64% | 12.36% | 12.41% | 1.15% | 9.09% | 6.87% | 4.32% | 3.61% | 4.45% | 2.03% |
| 2025/11/08 | 7.69% | 13.1% | 11.68% | 0.53% | 7.48% | 5.68% | 4.02% | 4.29% | 3.98% | 1.8% |
| 2025/11/09 | 9.37% | 11.44% | 13.47% | 0.38% | 8.86% | 5.31% | 2.48% | 6.27% | 4.61% | 2.17% |
| 2025/11/10 | 8.21% | 9.28% | 13.69% | 3.03% | 8.62% | 6.07% | 0.45% | 13.44% | 3.91% | 2.75% |
| 2025/11/11 | 11.55% | 10.97% | 12.57% | 0.64% | 10.53% | 6.07% | 1.07% | 5.71% | 4.72% | 1.41% |
| 2025/11/12 | 7.44% | 11.62% | 10.63% | 5.65% | 8.88% | 5.39% | 5.33% | 4.34% | 4.47% | 4.59% |
| 2025/11/13 | 8.2% | 13.44% | 13.23% | 0.61% | 10.06% | 6.35% | 3.63% | 8.06% | 4.28% | 2.86% |
| 2025/11/14 | 8.07% | 12.17% | 11.99% | 1.44% | 9.84% | 5.89% | 4.9% | 7.45% | 4.68% | 1.93% |
| 2025/11/15 | 3.68% | 11.45% | 11.24% | 2.56% | 5.97% | 6.49% | 5.56% | 6.56% | 3.65% | 0.85% |
| 2025/11/16 | 5.9% | 11.16% | 15.42% | 1.69% | 6.06% | 5.62% | 6.66% | 3.2% | 3.95% | 3.6% |
| 2025/11/17 | 5.13% | 12.6% | 14.37% | 1.22% | 6.79% | 6.44% | 3.13% | 6.47% | 4.1% | 4.6% |
| 2025/11/18 | 7.18% | 11.36% | 10.57% | 3.22% | 7.4% | 6.93% | 5.26% | 9.31% | 4.42% | 0.96% |
| 2025/11/19 | 4.86% | 10.79% | 10.02% | 2.44% | 7.13% | 6.89% | 8.34% | 3.37% | 3.78% | 1.5% |
| 2025/11/20 | 8.32% | 11.95% | 15.8% | 1.49% | 8.6% | 5.08% | 4.91% | 2.85% | 4.82% | 4.2% |
| 2025/11/21 | 11.67% | 13.18% | 13.84% | 0.97% | 8.95% | 6.26% | 4.67% | 3.12% | 4.28% | 3.37% |
| 2025/11/22 | 7.9% | 11.44% | 17.42% | 2.3% | 8.23% | 6.71% | 4.37% | 3.08% | 4.55% | 0.89% |
| 2025/11/23 | 8.42% | 9.16% | 12.32% | 2.31% | 9.43% | 3.91% | 3.09% | 4.42% | 4.36% | 1.63% |
| 2025/11/24 | 9.63% | 11.64% | 15.7% | 0.62% | 9.21% | 5.66% | 3.17% | 0.49% | 4.34% | 2.6% |
| 2025/11/25 | 8.67% | 6.92% | 11.92% | 1.41% | 7.93% | 7.16% | 5.06% | 2.34% | 3.97% | 1.73% |
| 2025/11/26 | 6.13% | 7.23% | 16.01% | 9.95% | 8.86% | 5.01% | 4.05% | 2.72% | 4.18% | 1.38% |
| 2025/11/27 | 10.35% | 9.4% | 10.61% | 7.53% | 5.96% | 6.87% | 3.81% | 0.73% | 4.33% | 2.98% |
| 2025/11/28 | 10.45% | 8.32% | 17.42% | 4.37% | 5.85% | 6.06% | 3.27% | 4.44% | 3.52% | 2.25% |
| 2025/11/29 | 7.27% | 12.24% | 12.85% | 2.58% | 7.51% | 6.08% | 3.37% | 5.01% | 3.79% | 1.91% |
| 2025/11/30 | 13.93% | 10.52% | 9.49% | 7.86% | 7.45% | 5.67% | 3.48% | 2.33% | 1.91% | 1.07% |
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In November 2025, Amazon.co.uk’s PPC impression share fluctuated, peaking at 13.93% on the 30th. Londontheatre.co.uk led with a high of 17.42% on the 22nd and 28th. Disneystore.co.uk saw a notable rise to 9.95% on the 26th. The month concluded with varied performances across domains.
Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.
New subscribers get 3 free* months when redeemed on iPhone. Terms apply. Listen to your favourite songs and artists in next-level...
Get tickets at LondonTheatre.co.uk - the original London Theatre Guide since 1995. Get tickets for...
Book Tickets direct with the theatre from just £15. You Already Know You’re Going To Love It! Book Tickets Now.
Watch Artists Stream Live Now — See Why Tango is the Perfect Place for You to Meet Amazing Artists and Make New Friends.
Experience the legendary Andrew Lloyd Webber musical. Tickets from £25. Experience the iconic West End spectacular at His Majesty's Theatre.
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In the vibrant world of Google PPC, Apple Music entices with a three-month free trial, while London’s theatre scene shines with Les Misérables and MAMMA MIA! offering direct ticket bookings. Tango.me connects through live artist streams, and The Phantom of the Opera captivates with its legendary allure.
Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.
Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.
How to use the UK Media & Entertainment Movies & Music November 2025 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
Data within the UK Media & Entertainment Movies & Music November 2025 Report is aggregated every month, highlighting the most significant changes from the previous period.
We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.
On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.
We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
The UK Media & Entertainment Movies & Music November 2025 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.
Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.
With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.
Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.
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Yes. The UK Media & Entertainment Movies & Music November 2025 Report aggregates data from across both device types and Google Shopping.
The UK Media & Entertainment Movies & Music November 2025 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
Our search consultants can introduce you to data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the geographies that need monitoring.
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With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date.
The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.
Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.