US Software & Technology IT Consulting - PPC Market Share Analysis March 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US IT Consulting category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

IT Consulting – US

Google AI Overview visibility for Software & Technology IT Consulting US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 27.2920189623
72.7079810377
27%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 31
69
31%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 6%
Transactional 8%
Navigational 6%
Seasonal 0%
Local 0%
Problem Solving 23%

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Market Exposure

Share of Clicks for top 10 US Software & Technology IT Consulting brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
godaddy.com 12.06
squarespace.com 7.14
wix.com 4.14
docusign.com 3.15
google.com 2.54
ionos.com 2.4
adobe.com 1.86
networksolutions.com 1.8
bitly.com 1.78
clickup.com 1.74
others 61.39
  • godaddy.com - 12.06%
  • squarespace.com - 7.14%
  • wix.com - 4.14%
  • docusign.com - 3.15%
  • google.com - 2.54%
  • ionos.com - 2.4%
  • adobe.com - 1.86%
  • networksolutions.com - 1.8%
  • bitly.com - 1.78%
  • clickup.com - 1.74%
  • others - 61.39%

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In the PPC landscape, GoDaddy leads with 12.06% click share, followed by Squarespace at 7.14%. Others dominate with 61.39%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 US Software & Technology IT Consulting brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date godaddy.com squarespace.com wix.com forbes.com ionos.com top10.com zoho.com monday.com google.com networksolutions.com
2026/03/01 9.94% 7.18% 3.68% 2.5% 5.64% 1.88% 2.75% 1.98% 1.27% 1.31%
2026/03/02 10.42% 7.54% 4.01% 2.23% 4.78% 2.24% 2.86% 1.56% 1.07% 1.41%
2026/03/03 9.95% 8.52% 4.48% 1.96% 5.43% 2.68% 2.26% 1.63% 2.76% 1.59%
2026/03/04 10.33% 8.1% 4.73% 1.86% 4.65% 2.88% 2.38% 1.71% 1.36% 2.08%
2026/03/05 9.99% 7.79% 4.31% 2.06% 5.05% 2.56% 2.52% 2.04% 1.35% 1.64%
2026/03/06 9.82% 7.71% 4.34% 2.4% 4.87% 1.98% 2.73% 1.94% 1.69% 1.64%
2026/03/07 10.11% 7.7% 3.63% 2.43% 4.95% 1.94% 2.64% 1.79% 1.28% 1.62%
2026/03/08 10.31% 7.81% 3.54% 1.72% 6.12% 2.13% 2.48% 1.51% 1.62% 1.79%
2026/03/09 10.37% 8.23% 3.87% 1.29% 5.4% 1.8% 2.92% 1.89% 1.38% 1.4%
2026/03/10 10.14% 8.03% 3.98% 1.78% 4.88% 1.82% 2.59% 1.39% 1.53% 1.09%
2026/03/11 11.1% 7.99% 4.14% 2.51% 3.46% 2.3% 2.54% 1.27% 2.14% 0.8%
2026/03/12 9.39% 7.48% 4.39% 2.96% 3.62% 2.25% 3.53% 1.47% 1.06% 1.1%
2026/03/13 9.75% 6.71% 3.91% 3.69% 4.31% 1.81% 3.03% 1.74% 1.61% 0.84%
2026/03/14 8.98% 6.21% 3.56% 4.45% 4.77% 1.8% 2.47% 1.52% 1.61% 1.27%
2026/03/15 8.88% 5.47% 3.97% 4.36% 4.26% 1.86% 2.3% 1.36% 1.83% 1.07%
2026/03/16 9.66% 6.37% 4.4% 3.8% 3.04% 2.24% 2.51% 1.53% 1.48% 1.71%
2026/03/17 9.3% 5.96% 3.58% 3.91% 3.05% 1.96% 2.41% 1.68% 1.66% 2.11%
2026/03/18 10.3% 6.11% 4.06% 3.82% 3.24% 1.92% 2.79% 1.56% 2.13% 1.92%
2026/03/19 8.91% 6.62% 4.27% 3.82% 3.57% 2.8% 2.59% 2.13% 2.13% 1.97%
2026/03/20 9.67% 6.22% 3.83% 3.6% 3.67% 2.18% 2.31% 2.08% 1.51% 1.78%
2026/03/21 8.91% 6.89% 4.28% 4.4% 3.85% 2.63% 2.16% 1.41% 2.31% 2.11%
2026/03/22 9.63% 7.05% 4.04% 4.05% 3.8% 2.42% 2.12% 1.92% 2.79% 1.63%
2026/03/23 9.99% 7% 4.47% 4.02% 3.42% 2.24% 2.38% 1.2% 2.49% 1.99%
2026/03/24 8.54% 7.2% 4.08% 3.97% 3.56% 2.14% 2.44% 1.54% 1.91% 2.18%
2026/03/25 9.01% 7.33% 3.61% 4.33% 3.57% 2.35% 2.49% 1.55% 1.79% 2.26%
2026/03/26 9.74% 7.66% 3.25% 3.62% 3.79% 1.74% 2.42% 1.81% 1.76% 1.51%
2026/03/27 10.74% 8.2% 3.46% 3.87% 3.42% 1.83% 2.58% 1.93% 1.51% 1.08%
2026/03/28 11.13% 7.5% 3.82% 3.94% 3.52% 2.21% 2.19% 1.74% 1.82% 0.56%
2026/03/29 10.12% 7.62% 3.73% 3.71% 3.13% 2.71% 1.81% 2.03% 2.24% 0.49%
2026/03/30 10.23% 7.74% 4.12% 2.9% 3.32% 2.69% 1.89% 1.69% 2.4% 0.49%
2026/03/31 8.86% 8.56% 4.92% 4.35% 3.56% 2.78% 2.05% 1.81% 1.44% 0.59%
  • godaddy.com
  • squarespace.com
  • wix.com
  • forbes.com
  • ionos.com
  • top10.com
  • zoho.com
  • monday.com
  • google.com
  • networksolutions.com

Copyright © Adthena. All rights reserved.

In March 2026, GoDaddy’s PPC spend fluctuated, peaking mid-month. Squarespace saw a dip, then a recovery. Wix maintained steady growth, while Forbes experienced a notable rise. Ionos and Top10 showed varied trends. Zoho and Monday.com had minor fluctuations. Google and Network Solutions had modest changes.

Market Exposure

Competitor Count for US Software & Technology IT Consulting

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/03/01 2435
2026/03/02 2535
2026/03/03 2526
2026/03/04 2557
2026/03/05 2529
2026/03/06 2503
2026/03/07 2381
2026/03/08 2417
2026/03/09 2462
2026/03/10 2441
2026/03/11 2410
2026/03/12 2366
2026/03/13 2364
2026/03/14 2309
2026/03/15 2372
2026/03/16 2512
2026/03/17 2580
2026/03/18 2465
2026/03/19 2463
2026/03/20 2474
2026/03/21 2375
2026/03/22 2422
2026/03/23 2530
2026/03/24 2412
2026/03/25 2384
2026/03/26 2344
2026/03/27 2399
2026/03/28 2296
2026/03/29 2315
2026/03/30 2437
2026/03/31 2379

Copyright © Adthena. All rights reserved.

March saw fluctuating advertiser numbers, peaking at 2,580 on March 17. The month concluded with 2,379 advertisers, reflecting a dynamic landscape.

Campaign Efficiency

Market Loss & Market Gains for US Software & Technology IT Consulting

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
google.com 0.8%
forbes.com 0.45%
lenovo.com 0.33%
intelius.com 0.26%
cisco.com 0.22%
godaddy.com -0.29%
resume.io -0.33%
ionos.com -0.43%
microsoft.com -0.74%
proton.me -0.77%

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Google.com surged with a 0.80 increase, while proton.me dropped by 0.77.

Campaign Efficiency

US Software & Technology IT Consulting Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date godaddy.com wix.com ionos.com squarespace.com shopify.com forbes.com top10.com zoho.com networksolutions.com domain.com
2026/03/01 6.99% 2.56% 5.5% 3.42% 1.56% 1.65% 1.37% 1.91% 1.45% 1.98%
2026/03/02 7.1% 3% 5.16% 3.59% 2.27% 1.46% 1.65% 1.83% 1.37% 1.96%
2026/03/03 6.27% 3.47% 5.34% 3.87% 1.73% 1.26% 1.95% 1.32% 1.64% 2.23%
2026/03/04 6.99% 3.4% 4.85% 3.72% 1.81% 1.24% 2.18% 1.65% 1.79% 1.74%
2026/03/05 7.07% 3.39% 4.92% 3.7% 1.89% 1.32% 1.91% 1.55% 1.65% 1.78%
2026/03/06 7.22% 3.42% 5.09% 3.78% 1.33% 1.53% 1.53% 1.75% 1.61% 1.4%
2026/03/07 7.43% 2.87% 5.11% 3.63% 2.09% 1.72% 1.49% 1.81% 1.71% 1.74%
2026/03/08 7.63% 2.76% 5.98% 3.73% 1.83% 1.13% 1.57% 1.83% 1.72% 2.07%
2026/03/09 7.36% 3.14% 6.16% 3.97% 1.59% 0.85% 1.33% 2.04% 1.28% 2.32%
2026/03/10 7.38% 3.24% 4.97% 3.87% 1.76% 1.22% 1.41% 1.83% 0.96% 2.27%
2026/03/11 8% 3.64% 4.21% 3.99% 2.1% 1.73% 1.84% 2.05% 0.78% 2.92%
2026/03/12 7% 3.71% 4.1% 3.75% 2.17% 2.36% 1.77% 2.29% 1.17% 2.85%
2026/03/13 6.9% 3.27% 5.29% 3.29% 2% 2.44% 1.42% 2.05% 0.98% 2.55%
2026/03/14 6.1% 3.01% 5.33% 2.88% 1.33% 2.7% 1.25% 1.89% 1.39% 2.22%
2026/03/15 6.01% 3.23% 4.55% 2.51% 1.53% 2.71% 1.74% 1.62% 1.21% 2.28%
2026/03/16 6.86% 3.4% 4% 3.1% 1.04% 2.48% 1.6% 1.83% 1.85% 2.12%
2026/03/17 6.33% 2.65% 4.03% 2.6% 1.03% 2.57% 1.41% 1.5% 2.42% 1.7%
2026/03/18 7.4% 3.14% 4.17% 2.88% 0.99% 2.43% 1.46% 2.04% 2.37% 1.69%
2026/03/19 5.76% 3.6% 4.45% 3.12% 1.24% 2.34% 2.24% 1.83% 2.14% 2.29%
2026/03/20 7.1% 3.14% 4.1% 3.05% 1.36% 2.27% 1.91% 1.65% 1.99% 2.27%
2026/03/21 5.91% 3.41% 5.09% 3.13% 1.65% 2.59% 2.24% 1.48% 2.01% 2.53%
2026/03/22 6.25% 3.59% 4.51% 3.25% 1.67% 2.46% 2.28% 1.37% 1.42% 2.57%
2026/03/23 6.71% 3.6% 4.11% 3.24% 1.62% 2.55% 2.02% 1.69% 1.79% 2.35%
2026/03/24 6.19% 3.4% 4.05% 3.35% 1.62% 2.49% 1.9% 1.66% 2.33% 2.99%
2026/03/25 6.89% 2.81% 4.52% 3.48% 1.71% 2.72% 2.09% 1.66% 1.96% 2.18%
2026/03/26 6.94% 2.74% 4.73% 3.55% 2.6% 2.1% 1.48% 1.66% 1.62% 2.02%
2026/03/27 7.72% 2.94% 4% 3.83% 2.53% 2.32% 1.33% 1.65% 1.3% 1.2%
2026/03/28 8.25% 3.41% 4.41% 3.49% 2.92% 2.47% 1.59% 1.6% 0.72% 0.91%
2026/03/29 7.07% 3.23% 3.99% 3.36% 2.93% 2.34% 1.97% 1.13% 0.54% 0.76%
2026/03/30 7.26% 3.4% 4.03% 3.61% 2.75% 1.94% 2% 1.29% 0.52% 0.3%
2026/03/31 6.12% 4.52% 4.41% 4.11% 3.55% 2.77% 2.11% 1.4% 0.6% 0.02%
  • godaddy.com
  • wix.com
  • ionos.com
  • squarespace.com
  • shopify.com
  • forbes.com
  • top10.com
  • zoho.com
  • networksolutions.com
  • domain.com

Copyright © Adthena. All rights reserved.

In March 2026, GoDaddy’s impression share fluctuated, peaking at 8.00% on March 11. Wix saw a steady rise, ending at 4.52%. Ionos experienced a dip mid-month but stabilized. Squarespace and Shopify showed growth, while Forbes and Top10 had varied trends. Zoho and Network Solutions had minor fluctuations, with Domain.com declining sharply.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Software & Technology IT Consulting

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Software & Technology IT Consulting - Last month
  1. 1
    Check Domain Availability https://www.domain.com

    Register Your Domain Name — Best long-term value on domain names, low renewal pricing, predictable pricing. Browse low-cost...

  2. 2
    9 Best Sites to Buy a Domain | We Ranked Them All https://www.forbes.com › web-hosting › domain-reg

    Forbes Recommended Best Tool of March 2026 For You To Find, Register & Buy A Hosting

  3. 3
    GoDaddy™ - Official Site | Domains, Websites & More https://www.godaddy.com

    Buy a new domain & get GoDaddy Airo®, our AI-powered solution to help launch your business. Domains, Websites, Email, Hosting, Security & More. Everything You Need To Succeed Online.

  4. 4
    PandaDoc® is Way Better https://www.pandadoc.com

    Free to Start, No Hidden Fees — Speed Up Your eSign & Document Process With PandaDoc®. Get Started for Free Today! Drag ...

  5. 5
    Free Photo Editor - Online Image Editing For Creators | Picsart https://www.picsart.com

    Your go-to photo editor to crop, enhance, and design images - with 200+ features, 80K+ templates, filters, and an intuitive editing experience.

Copyright © Adthena. All rights reserved.

In the competitive realm of domain registration and digital solutions, advertisers like GoDaddy and PandaDoc captivate with AI-powered tools and seamless eSign processes. Meanwhile, Forbes and Picsart emphasize comprehensive rankings and creative editing, showcasing diverse offerings for online success.

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