Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US IT Consulting category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.
See how often AIOs appear and how search intent is distributed across buying signals.
How often a Google AI overview appears on search terms relevant to this category.
| Frequency | Percentage |
|---|---|
| Frequency | 42.7083598754 |
| 57.2916401246 |
A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.
| Frequency | Percentage |
|---|---|
| Frequency | 27 |
| 73 |
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Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| godaddy.com | 15.53 |
| wix.com | 7.83 |
| squarespace.com | 6.37 |
| forbes.com | 2.99 |
| adobe.com | 2.86 |
| docusign.com | 2.72 |
| google.com | 1.97 |
| ionos.com | 1.95 |
| hp.com | 1.82 |
| bestbuy.com | 1.43 |
| others | 54.53 |
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In the PPC landscape, GoDaddy leads with 15.53% click share, followed by Wix at 7.83%. Squarespace captures 6.37%, while ‘others’ dominate with 54.53%.
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | godaddy.com | squarespace.com | wix.com | forbes.com | zoho.com | salesforce.com | ionos.com | hostinger.com | top10.com | cybernews.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/07/01 | 15.25% | 7.91% | 7.85% | 8.14% | 1.65% | 2.35% | 3.89% | 2.31% | 2.69% | 1.29% |
| 2026/07/02 | 16.89% | 10.11% | 7.91% | 6.07% | 2.39% | 3.91% | 3.43% | 2.46% | 1.53% | 1.04% |
| 2026/07/03 | 16.26% | 9.93% | 8.26% | 7.19% | 1.8% | 2.29% | 2.93% | 2.3% | 1.15% | 1.75% |
| 2026/07/04 | 15.71% | 10.31% | 9.89% | 6.76% | 1.52% | 2.16% | 3.24% | 2.4% | 0.76% | 1.88% |
| 2026/07/05 | 16.79% | 9.64% | 10.8% | 7.21% | 1.55% | 2.54% | 3.05% | 2.27% | 1.62% | 1.95% |
| 2026/07/06 | 16.27% | 9.26% | 12.7% | 6.32% | 1.79% | 2.18% | 2.03% | 1.93% | 1.15% | 2.45% |
| 2026/07/07 | 16.98% | 11.14% | 10.67% | 5.49% | 1.69% | 1.33% | 2.66% | 1.98% | 1.32% | 2.37% |
| 2026/07/08 | 18.24% | 9.95% | 12.04% | 4.79% | 1.8% | 2.23% | 2.67% | 2.66% | 1.05% | 1.4% |
| 2026/07/09 | 18.65% | 10.37% | 10.57% | 3.91% | 1.82% | 1.96% | 2.7% | 2.04% | 1.3% | 1.72% |
| 2026/07/10 | 16.9% | 12.29% | 10.02% | 6.16% | 1.36% | 2.74% | 3.78% | 1.63% | 1.81% | 1.52% |
| 2026/07/11 | 16.35% | 10.88% | 10.6% | 6.27% | 1.48% | 1.78% | 3.86% | 1.51% | 1.71% | 1.29% |
| 2026/07/12 | 15.42% | 10.03% | 8.97% | 6.97% | 1.51% | 3.44% | 3.78% | 1.16% | 1.9% | 1.85% |
| 2026/07/13 | 16.07% | 10.37% | 9.73% | 6.94% | 1.92% | 1.81% | 2.77% | 1.35% | 2.06% | 1.87% |
| 2026/07/14 | 14.66% | 12.32% | 9.77% | 6.69% | 2.25% | 1.99% | 2.05% | 1.43% | 1.62% | 1.72% |
| 2026/07/15 | 14.12% | 12.6% | 7.92% | 6.21% | 1.6% | 0.68% | 2.73% | 1.32% | 2.31% | 1.81% |
| 2026/07/16 | 16.4% | 13.78% | 7.63% | 3.38% | 2.18% | 0.96% | 3.05% | 1.44% | 1.85% | 0.7% |
| 2026/07/17 | 14.91% | 13.46% | 6.18% | 7.45% | 3.17% | 1.25% | 3.15% | 1.17% | 2.98% | 1.08% |
| 2026/07/18 | 14.91% | 12.44% | 6.15% | 7.85% | 1.87% | 1.27% | 4.24% | 0.95% | 3.1% | 1.48% |
| 2026/07/19 | 14.41% | 9.76% | 6.82% | 5.4% | 2.21% | 0.99% | 3.24% | 0.66% | 2.19% | 0.9% |
| 2026/07/20 | 14.63% | 12.91% | 6.36% | 5.72% | 1.14% | 0.41% | 3.05% | 0.45% | 2.19% | 1.41% |
| 2026/07/21 | 14.52% | 12.21% | 9.68% | 6.63% | 2.23% | 1.97% | 2.04% | 1.44% | 1.62% | 1.71% |
| 2026/07/22 | 15.24% | 11.97% | 8.82% | 7.38% | 3% | 2.84% | 3.06% | 1% | 1.83% | 1.86% |
| 2026/07/23 | 13.03% | 13.63% | 8.64% | 6.22% | 3.03% | 2.71% | 3% | 1.75% | 1.65% | 1.81% |
| 2026/07/24 | 16.95% | 9.74% | 8.35% | 6.46% | 3.04% | 2.4% | 2.75% | 1.85% | 1.24% | 2.57% |
| 2026/07/25 | 16.01% | 11.09% | 9% | 5.13% | 2.22% | 0.9% | 3.32% | 2.52% | 1.39% | 2.29% |
| 2026/07/26 | 15.51% | 10.05% | 9.07% | 5.96% | 2.04% | 2.4% | 3.06% | 2.18% | 1.99% | 1.84% |
| 2026/07/27 | 15.97% | 11.53% | 6.55% | 5.88% | 2.39% | 1.39% | 3.62% | 3.11% | 1.97% | 1.17% |
| 2026/07/28 | 15.86% | 10.73% | 7.04% | 7.24% | 2.48% | 2.94% | 3.83% | 3.56% | 1.83% | 1.36% |
| 2026/07/29 | 15.61% | 12.81% | 7.56% | 6.41% | 2.61% | 2.24% | 3.08% | 2.51% | 1.77% | 1.86% |
| 2026/07/30 | 14.36% | 11.31% | 6.89% | 7.33% | 2.12% | 3.23% | 3.54% | 2.61% | 2.22% | 1.73% |
| 2026/07/31 | 12.82% | 7.47% | 5.39% | 4.34% | 3.67% | 2.97% | 2.54% | 1.94% | 1.76% | 1.17% |
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In July 2026, GoDaddy’s PPC spend share fluctuated, peaking at 18.65% on July 9, then declining to 12.82% by month’s end. Squarespace saw a mid-month rise, reaching 13.78% on July 16, before dropping to 7.47% on July 31. Wix experienced a steady decline, starting at 7.85% and ending at 5.39%. Forbes had a volatile month, peaking at 8.14% on July 1, then closing at 4.34%. Zoho’s share increased, finishing at 3.67%. Salesforce’s share varied, ending at 2.97%. Ionos maintained stability, closing at 2.54%. Hostinger’s share rose mid-month, peaking at 3.56% on July 28, then ending at 1.94%. Top10.com and Cybernews had minor fluctuations, closing at 1.76% and 1.17%, respectively.
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/07/01 | 2360 |
| 2026/07/02 | 2432 |
| 2026/07/03 | 2462 |
| 2026/07/04 | 2404 |
| 2026/07/05 | 2384 |
| 2026/07/06 | 2367 |
| 2026/07/07 | 2437 |
| 2026/07/08 | 2347 |
| 2026/07/09 | 2290 |
| 2026/07/10 | 2376 |
| 2026/07/11 | 2285 |
| 2026/07/12 | 2296 |
| 2026/07/13 | 2384 |
| 2026/07/14 | 2337 |
| 2026/07/15 | 2287 |
| 2026/07/16 | 2340 |
| 2026/07/17 | 2278 |
| 2026/07/18 | 2191 |
| 2026/07/19 | 2198 |
| 2026/07/20 | 2210 |
| 2026/07/21 | 2337 |
| 2026/07/22 | 2547 |
| 2026/07/23 | 2552 |
| 2026/07/24 | 2603 |
| 2026/07/25 | 2649 |
| 2026/07/26 | 2650 |
| 2026/07/27 | 2598 |
| 2026/07/28 | 2560 |
| 2026/07/29 | 2517 |
| 2026/07/30 | 2516 |
| 2026/07/31 | 2437 |
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July began with 2,360 advertisers, fluctuating mid-month, then surged to 2,650 on July 26. The month concluded with 2,437 advertisers, reflecting dynamic market shifts.
Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.
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Microsoft.com leads with a 0.53% click share increase, while Wix.com faces a 1.49% decline.
Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.
| Date | godaddy.com | wix.com | squarespace.com | forbes.com | ionos.com | hostinger.com | adobe.com | top10.com | bestbuy.com | domain.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/07/01 | 8.91% | 5.51% | 3.71% | 4.77% | 4.02% | 2.6% | 1.79% | 2.58% | 0.47% | 1.89% |
| 2026/07/02 | 9.74% | 5.66% | 4.81% | 3.82% | 3.86% | 3.08% | 1.66% | 1.47% | 0.98% | 1.78% |
| 2026/07/03 | 8.79% | 5.66% | 4.52% | 4.16% | 2.8% | 2.56% | 2.7% | 1.17% | 1.39% | 1.81% |
| 2026/07/04 | 9.15% | 7.04% | 4.49% | 3.94% | 3.22% | 2.83% | 2.71% | 0.76% | 1.17% | 2.55% |
| 2026/07/05 | 9.23% | 7.41% | 4.35% | 4.22% | 3.09% | 2.73% | 3.07% | 1.37% | 1.83% | 2.38% |
| 2026/07/06 | 9.55% | 8.64% | 4.22% | 3.85% | 2.17% | 2.23% | 1.6% | 1.09% | 1.34% | 2.15% |
| 2026/07/07 | 9.95% | 7.54% | 4.89% | 3.56% | 2.95% | 2.36% | 1.89% | 1.25% | 1.05% | 1.84% |
| 2026/07/08 | 11.35% | 8.94% | 4.23% | 2.92% | 2.78% | 3.2% | 1.92% | 1.13% | 1.68% | 1.89% |
| 2026/07/09 | 10.35% | 7.27% | 4.63% | 2.33% | 2.92% | 2.4% | 1.76% | 1.37% | 2.27% | 1.89% |
| 2026/07/10 | 9.6% | 7.14% | 5.42% | 3.63% | 3.42% | 1.94% | 1.68% | 1.86% | 3.72% | 1.07% |
| 2026/07/11 | 9.37% | 6.84% | 4.64% | 3.45% | 3.74% | 2.21% | 2.17% | 1.66% | 2.95% | 1.25% |
| 2026/07/12 | 8.86% | 6.15% | 4.74% | 4.11% | 3.89% | 1.3% | 2.49% | 1.78% | 2.65% | 1.31% |
| 2026/07/13 | 9.34% | 7.22% | 4.99% | 4.26% | 2.65% | 1.64% | 2.22% | 1.84% | 0.66% | 1.59% |
| 2026/07/14 | 9.17% | 7.23% | 5.49% | 3.97% | 1.9% | 1.81% | 2.73% | 1.53% | 1.31% | 1.11% |
| 2026/07/15 | 8.16% | 5.52% | 5.14% | 3.72% | 2.77% | 1.56% | 2.13% | 2.07% | 1.63% | 1.16% |
| 2026/07/16 | 9.22% | 5.76% | 6.57% | 2.47% | 2.85% | 1.56% | 2.1% | 1.7% | 0.91% | 1.4% |
| 2026/07/17 | 8.77% | 4.89% | 6.25% | 4.95% | 3.7% | 1.2% | 1.61% | 2.77% | 1.9% | 1.84% |
| 2026/07/18 | 8.65% | 4.32% | 5.53% | 4.67% | 4.4% | 1.3% | 1.74% | 2.9% | 1.37% | 1.49% |
| 2026/07/19 | 8.44% | 4.56% | 4.51% | 3.1% | 3.6% | 0.8% | 2.53% | 1.8% | 1.57% | 0.94% |
| 2026/07/20 | 8.43% | 4.09% | 5.81% | 2.8% | 3.69% | 0.7% | 1.8% | 1.99% | 1.94% | 1.55% |
| 2026/07/21 | 9.17% | 7.23% | 5.49% | 3.97% | 1.9% | 1.81% | 2.73% | 1.53% | 1.31% | 1.11% |
| 2026/07/22 | 8.8% | 6.53% | 5.43% | 4.36% | 3.33% | 1.31% | 1.68% | 1.85% | 2.68% | 1.22% |
| 2026/07/23 | 7.55% | 6.38% | 6.06% | 3.96% | 3% | 2.08% | 1.5% | 1.55% | 2.93% | 1.14% |
| 2026/07/24 | 9.5% | 5.94% | 4.76% | 3.84% | 2.88% | 2.06% | 1.37% | 1.38% | 2.2% | 1.43% |
| 2026/07/25 | 8.93% | 6.71% | 5.08% | 3.48% | 3.95% | 2.51% | 1.84% | 1.31% | 2.32% | 1.12% |
| 2026/07/26 | 8.88% | 6.68% | 4.63% | 3.44% | 3.11% | 2.75% | 1.63% | 1.82% | 2.55% | 1.2% |
| 2026/07/27 | 8.34% | 4.79% | 5.08% | 3.48% | 3.96% | 3.16% | 1.63% | 1.81% | 1.63% | 1.28% |
| 2026/07/28 | 9.25% | 5.3% | 5.04% | 4.23% | 4.35% | 3.85% | 1.69% | 1.77% | 1.98% | 1.34% |
| 2026/07/29 | 9.47% | 5.85% | 6.07% | 4.62% | 3.29% | 2.7% | 2.1% | 1.83% | 0.55% | 1.54% |
| 2026/07/30 | 8.6% | 5.36% | 5.45% | 4.49% | 3.18% | 2.78% | 2.06% | 2.16% | 1.2% | 1.36% |
| 2026/07/31 | 8.45% | 4.18% | 3.59% | 2.84% | 2.77% | 2.23% | 2.14% | 1.79% | 1.55% | 1.42% |
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In July 2026, GoDaddy led with a peak impression share of 11.35% on July 8. Wix and Squarespace showed fluctuations, while Forbes and Ionos experienced declines. BestBuy and Adobe had modest shares, with Domain.com maintaining stability.
Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.
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In the competitive world of PPC, Forbes leads with a compelling domain registration offer, emphasizing ease and value. GoDaddy simplifies website creation, while IBM focuses on DNS reliability. PandaDoc accelerates document processes, and Proton Mail champions privacy in email services.
Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.
Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.
How to use the US Software & Technology IT Consulting July 2026 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
Data within the US Software & Technology IT Consulting July 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.
We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.
On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.
We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
The US Software & Technology IT Consulting July 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.
Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.
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Yes. The US Software & Technology IT Consulting July 2026 Report aggregates data from across both device types and Google Shopping.
The US Software & Technology IT Consulting July 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
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With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date.
The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.
Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.