US Software & Technology IT Consulting - PPC Market Share Analysis November 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US IT Consulting category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

IT Consulting – US

Google AI Overview visibility for Software & Technology IT Consulting US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 25.0171879766
74.9828120234
25%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 36
64
36%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 6%
Transactional 7%
Navigational 6%
Seasonal 0%
Local 0%
Problem Solving 26%

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Market Exposure

Share of Clicks for top 10 US Software & Technology IT Consulting brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
godaddy.com 9.11
squarespace.com 8.93
wix.com 5.03
top10.com 4.12
ionos.com 2.79
apple.com 2.21
networksolutions.com 2.05
forbes.com 2.05
dell.com 1.96
monday.com 1.95
others 59.8
  • godaddy.com - 9.11%
  • squarespace.com - 8.93%
  • wix.com - 5.03%
  • top10.com - 4.12%
  • ionos.com - 2.79%
  • apple.com - 2.21%
  • networksolutions.com - 2.05%
  • forbes.com - 2.05%
  • dell.com - 1.96%
  • monday.com - 1.95%
  • others - 59.8%

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In the PPC landscape, GoDaddy leads with 9.11% click share, closely followed by Squarespace at 8.93%. Others dominate with 59.8%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 US Software & Technology IT Consulting brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date godaddy.com squarespace.com wix.com ionos.com networksolutions.com top10.com monday.com forbes.com proton.me quickbooks.intuit.com
2025/10/01 12.32% 10.1% 4.05% 2.11% 1.53% 5% 2.66% 1.23% 2.38% 1.85%
2025/10/02 10.59% 14.11% 5.26% 2.42% 1.56% 4.07% 1.79% 0.42% 3.11% 1.66%
2025/10/03 13.75% 15.03% 5.64% 2.07% 1.44% 3.37% 1.66% 1.24% 1.39% 0.55%
2025/10/04 14.78% 13.94% 5.68% 2.48% 1.24% 2.73% 1.35% 2.1% 2.31% 1.61%
2025/10/05 15.27% 13.89% 4.94% 2.79% 1% 2.74% 1.33% 0.96% 1.6% 2.45%
2025/10/06 12.09% 14.88% 4.39% 1.86% 1.27% 2.87% 2.07% 0.99% 1.74% 2.3%
2025/10/07 14.02% 15.57% 4.3% 2.5% 1.18% 5.57% 1.31% 1.35% 1.57% 1.49%
2025/10/08 10.95% 18.22% 4.49% 1.8% 1.14% 3.6% 2.57% 2.07% 0.1% 3.48%
2025/10/09 18.63% 17.31% 3.85% 1.74% 1.16% 3.54% 1.39% 1.48% 1.4% 2.97%
2025/10/10 20.42% 15.1% 4.27% 1.92% 1.2% 2.37% 1.88% 1.79% 0.48% 1.42%
2025/10/11 16.54% 16.7% 4.66% 1.97% 1.11% 2.26% 1.5% 2.59% 0.47% 2.74%
2025/10/12 18.33% 16.06% 3.95% 2.7% 1.07% 3.29% 1.7% 1.8% 1.72% 2.07%
2025/10/13 19.24% 16.38% 3.79% 1.98% 1.62% 3.42% 1.69% 1.05% 1.51% 3.08%
2025/10/14 18.47% 14.31% 3.83% 1.63% 1.28% 4.15% 2.14% 1.39% 1.54% 2.99%
2025/10/15 18.79% 15.64% 2.85% 2.05% 1.33% 2.46% 1.56% 1.13% 2.41% 3.07%
2025/10/16 15.94% 11.43% 4.21% 1.93% 1.42% 3.55% 5.03% 1.46% 1.92% 1.68%
2025/10/17 14.66% 10.97% 3.66% 2.21% 1.39% 5.1% 5.57% 1.61% 0.9% 2.61%
2025/10/18 12.6% 12.12% 4% 3.01% 1.47% 4.53% 4.59% 2.2% 0.09% 1.34%
2025/10/19 12.12% 9.24% 3.34% 3.29% 1.5% 3.51% 4.94% 2.24% 0.95% 1.9%
2025/10/20 13.67% 10.73% 3.94% 2.06% 2.17% 4.94% 4.18% 3.27% 2.02% 2.34%
2025/10/21 11.57% 14.05% 5.8% 1.81% 2.34% 3.38% 2.3% 2.96% 2.26% 1.52%
2025/10/22 12.54% 13.07% 6.53% 2.42% 2.1% 4.21% 2.33% 2.88% 1.39% 1.74%
2025/10/23 12.73% 12.19% 6.16% 2.36% 2.07% 2.83% 2.86% 2.96% 1.69% 1.29%
2025/10/24 10.8% 10.14% 5.46% 2.45% 2.42% 3.79% 1.93% 3.08% 3.05% 1.63%
2025/10/25 12.93% 10.75% 5.86% 2.66% 2.14% 5.12% 1.49% 2.55% 0.95% 1.6%
2025/10/26 14.7% 10.87% 4.54% 2.71% 2.14% 5.35% 1.56% 2.24% 1.68% 1.18%
2025/10/27 11.99% 9.77% 4.23% 2.51% 3.03% 4.7% 2.41% 2.33% 1.18% 1.19%
2025/10/28 12.47% 12.12% 4.42% 2.32% 2.5% 4.06% 1.49% 2.32% 1.59% 1.51%
2025/10/29 13.35% 11.19% 4.58% 2.26% 2.84% 4.65% 2.58% 2.36% 1.97% 1.21%
2025/10/30 10.77% 10.34% 5.39% 2.78% 2.7% 6.15% 2.46% 3.01% 0.89% 1.22%
2025/10/31 11.33% 7.38% 5.08% 3.27% 3.05% 1.95% 1.81% 1.78% 0.25% 0.24%
  • godaddy.com
  • squarespace.com
  • wix.com
  • ionos.com
  • networksolutions.com
  • top10.com
  • monday.com
  • forbes.com
  • proton.me
  • quickbooks.intuit.com

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In October 2025, GoDaddy’s PPC spend peaked mid-month, while Squarespace saw a decline towards month-end. Wix maintained steady growth, and Ionos showed a slight increase. Network Solutions and Top10 experienced fluctuations, with Top10 ending lower. Monday.com and Forbes had mid-month spikes, while Proton.me and QuickBooks saw varied trends, finishing lower.

Market Exposure

Competitor Count for US Software & Technology IT Consulting

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2025/10/01 3304
2025/10/02 3214
2025/10/03 3218
2025/10/04 3069
2025/10/05 3138
2025/10/06 3268
2025/10/07 3169
2025/10/08 3107
2025/10/09 3051
2025/10/10 3065
2025/10/11 2984
2025/10/12 2938
2025/10/13 3065
2025/10/14 3065
2025/10/15 3086
2025/10/16 3108
2025/10/17 3107
2025/10/18 3119
2025/10/19 3101
2025/10/20 3237
2025/10/21 2880
2025/10/22 3009
2025/10/23 3027
2025/10/24 3055
2025/10/25 2874
2025/10/26 2887
2025/10/27 3035
2025/10/28 2985
2025/10/29 2987
2025/10/30 2953
2025/10/31 3011

Copyright © Adthena. All rights reserved.

October saw fluctuating advertiser numbers, starting at 3,304 and dipping to 2,880 mid-month. The month concluded with a slight recovery, ending at 3,011.

Campaign Efficiency

Market Loss & Market Gains for US Software & Technology IT Consulting

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
forbes.com 0.79%
networksolutions.com 0.75%
dell.com 0.75%
top10.com 0.37%
top-accountingsoftware.com 0.27%
wordpress.com -0.5%
stripe.com -0.55%
box.com -0.64%
wix.com -0.66%
mailchimp.com -0.89%

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Forbes.com leads with a 0.79% click share rise, while Mailchimp.com drops by 0.89%. Networksolutions.com and Dell.com both gain 0.75%.

Campaign Efficiency

US Software & Technology IT Consulting Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date godaddy.com wix.com ionos.com squarespace.com networksolutions.com top10.com forbes.com monday.com proton.me quickbooks.intuit.com
2025/10/01 6.82% 4.22% 2.38% 3.76% 2.08% 5.33% 1.19% 2.32% 2.63% 1.71%
2025/10/02 5.79% 5.72% 3.23% 4.64% 2.19% 4.35% 0.37% 1.62% 3.58% 1.41%
2025/10/03 7% 6.33% 2.68% 4.85% 2.65% 3.77% 1.27% 1.54% 1.67% 0.5%
2025/10/04 7.36% 6.64% 3.3% 4.3% 1.88% 3.15% 2.35% 1.25% 2.81% 1.27%
2025/10/05 7.13% 5.81% 3.65% 4.11% 1.56% 3.15% 1.02% 1.38% 2.04% 1.69%
2025/10/06 5.84% 5.21% 2.48% 4.14% 1.96% 3.12% 1.07% 1.98% 2.12% 1.64%
2025/10/07 6.85% 4.97% 3.27% 4.27% 1.88% 6.23% 1.77% 1.49% 2.13% 1.1%
2025/10/08 5.56% 5.35% 2.68% 4.97% 1.92% 4.22% 2.28% 2.69% 0.13% 2.23%
2025/10/09 8.01% 4.9% 2.63% 4.55% 2.13% 4.41% 1.58% 1.76% 1.91% 1.82%
2025/10/10 8.51% 5.6% 2.87% 4.11% 2.12% 3.1% 2.14% 2.22% 0.71% 1.11%
2025/10/11 7.51% 5.53% 2.74% 4.41% 1.75% 2.93% 2.84% 1.78% 0.65% 1.56%
2025/10/12 7.69% 4.81% 3.63% 4.57% 1.67% 4.26% 2.02% 2.17% 2.2% 1.4%
2025/10/13 7.82% 4.68% 2.78% 4.87% 2.43% 4.23% 1.17% 2.05% 2.07% 1.9%
2025/10/14 7.43% 4.66% 2.21% 4.45% 1.94% 4.56% 1.76% 2.61% 2.04% 1.93%
2025/10/15 7.73% 3.41% 2.8% 4.95% 1.99% 3.22% 1.27% 2.07% 3.16% 1.99%
2025/10/16 6.61% 4.93% 2.34% 3.65% 1.96% 4.1% 1.61% 5.86% 2.4% 1.19%
2025/10/17 5.88% 4.15% 2.63% 3.75% 1.9% 5.71% 1.75% 5.91% 1.19% 1.99%
2025/10/18 5.83% 4.09% 3.43% 4.19% 1.9% 4.74% 2.32% 4.43% 0.11% 1.18%
2025/10/19 5.84% 3.38% 3.67% 3.2% 1.78% 3.55% 2.4% 4.61% 1.2% 1.37%
2025/10/20 6.64% 3.9% 2.39% 4% 2.77% 4.92% 3.42% 4.3% 2.52% 1.87%
2025/10/21 6.3% 5.4% 2.06% 5.43% 2.86% 3.45% 2.88% 2.29% 2.9% 1.31%
2025/10/22 7.51% 6.09% 2.81% 5.22% 2.57% 4.37% 2.92% 2.17% 1.81% 1.62%
2025/10/23 7.22% 5.76% 2.81% 4.91% 2.5% 3.05% 2.65% 2.54% 2.1% 1.32%
2025/10/24 6.07% 4.95% 2.65% 3.91% 2.79% 3.77% 3.14% 1.86% 3.77% 1.64%
2025/10/25 7.32% 5.43% 3.01% 4.41% 2.63% 5.48% 2.61% 1.43% 1.19% 1.74%
2025/10/26 8.36% 4.2% 2.98% 4.29% 2.59% 5.6% 2.09% 1.4% 2.24% 1.14%
2025/10/27 7.27% 3.62% 2.64% 3.79% 3.58% 4.37% 2.11% 1.95% 1.58% 1.23%
2025/10/28 7.51% 3.98% 2.46% 4.84% 2.92% 4.25% 2.3% 1.41% 2.26% 1.71%
2025/10/29 7.85% 4.24% 2.28% 4.63% 3.2% 4.45% 2.45% 2.15% 2.61% 1.53%
2025/10/30 7.29% 5.3% 2.95% 4.53% 2.83% 6.3% 3.09% 2.1% 1.1% 1.43%
2025/10/31 6.78% 4.32% 3.45% 3.29% 3.25% 1.83% 1.7% 1.69% 0.28% 0.23%
  • godaddy.com
  • wix.com
  • ionos.com
  • squarespace.com
  • networksolutions.com
  • top10.com
  • forbes.com
  • monday.com
  • proton.me
  • quickbooks.intuit.com

Copyright © Adthena. All rights reserved.

In October 2025, GoDaddy’s impression share fluctuated, peaking at 8.51% on the 10th. Wix saw a decline, ending at 4.32%. Ionos maintained stability, finishing at 3.45%. Squarespace experienced ups and downs, closing at 3.29%. Network Solutions showed growth, ending at 3.25%. Top10.com had a volatile month, dropping to 1.83%. Forbes saw a rise, peaking at 3.42% on the 20th. Monday.com spiked mid-month, then declined, ending at 1.69%. Proton.me fluctuated, closing at 0.28%. QuickBooks had a steady decline, finishing at 0.23%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Software & Technology IT Consulting

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Software & Technology IT Consulting - Last month
  1. 1
    Accenture https://www.accenture.com

    Together, We Are Reinventing — Business & Technology Consulting Partner Of The NFL, Supporting The Drive For Innovation. We...

  2. 2
    Google Cloud Documentation https://cloud.google.com

    Comprehensive documentation, guides, and resources for Google Cloud products and services. Detailed documentation. Get started in 5-minutes.

  3. 3
    Register a Domain Name https://www.networksolutions.com

    Register a Domain for $5 — Buy a $5 domain name & Get a Free Email That Matches Your Domain Name – Network Solutions®

  4. 4
    PandaDoc® is Way Better https://www.pandadoc.com

    Free to Start, No Hidden Fees — Speed Up Your eSign & Document Process With PandaDoc®. Get Started for Free Today! No Credit...

  5. 5
    Free Website Builder https://www.squarespace.com

    Build Your Own Website Today — Create a website with an award-winning template. Start your free trial today! All you need to create...

Copyright © Adthena. All rights reserved.

Accenture leads with innovation, partnering with the NFL. Google Cloud offers quick-start guides. Network Solutions tempts with $5 domains and free email. PandaDoc promotes no hidden fees for eSignatures. Squarespace entices with award-winning templates.

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