US Software & Technology IT Consulting - PPC Market Share Analysis June 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US IT Consulting category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

IT Consulting – US

Google AI Overview visibility for Software & Technology IT Consulting US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 32.383430774
67.616569226
32%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 34
66
34%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 6%
Transactional 9%
Navigational 7%
Seasonal 0%
Local 0%
Problem Solving 25%

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Market Exposure

Share of Clicks for top 10 US Software & Technology IT Consulting brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
godaddy.com 12.34
wix.com 6.36
docusign.com 4.16
squarespace.com 3.55
proton.me 2.99
google.com 2.27
adobe.com 2.23
dell.com 2.15
hp.com 2.08
microsoft.com 1.86
others 60.01
  • godaddy.com - 12.34%
  • wix.com - 6.36%
  • docusign.com - 4.16%
  • squarespace.com - 3.55%
  • proton.me - 2.99%
  • google.com - 2.27%
  • adobe.com - 2.23%
  • dell.com - 2.15%
  • hp.com - 2.08%
  • microsoft.com - 1.86%
  • others - 60.01%

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In the PPC landscape, GoDaddy leads with 12.34% click share, followed by Wix at 6.36%. Others dominate with 60.01%, overshadowing individual competitors.

Market Exposure

Share of Spend for the top 10 US Software & Technology IT Consulting brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date godaddy.com wix.com squarespace.com forbes.com squareup.com ionos.com top10.com monday.com zoho.com shopify.com
2026/05/01 9.46% 5.21% 5.6% 3.14% 0.83% 2.6% 2.56% 2.03% 2.69% 2.21%
2026/05/02 8.44% 4.48% 6.57% 4.2% 0.66% 3.35% 2.88% 1.92% 1.72% 2.35%
2026/05/03 8.76% 5.01% 6.24% 4.04% 1% 3.79% 2.65% 1.5% 1.84% 2.78%
2026/05/04 8.64% 4.85% 5.7% 3.37% 0.99% 3.28% 2.2% 1.52% 2.53% 2.31%
2026/05/05 9.3% 6.33% 6.78% 3.87% 0.77% 2.96% 2.34% 1.79% 1.9% 1.75%
2026/05/06 10.1% 5.7% 7.33% 3.69% 0.9% 2.81% 1.84% 1.98% 1.73% 1.9%
2026/05/07 9.49% 5.11% 6.75% 3.29% 0.89% 2.61% 2.19% 2.24% 1.79% 1.94%
2026/05/08 10.09% 5.44% 7.63% 3.25% 0.85% 1.93% 2.4% 2.17% 1.81% 1.69%
2026/05/09 9.53% 4.94% 7.19% 3.74% 0.7% 2.58% 2.59% 1.5% 1.91% 1.93%
2026/05/10 9.83% 4.87% 7.01% 3.4% 0.83% 2.95% 2.16% 1.83% 1.49% 1.58%
2026/05/11 9.82% 5.41% 6.37% 2.88% 2.64% 2.47% 3.21% 1.6% 1.95% 1.26%
2026/05/12 10.45% 5.74% 5.84% 3.07% 2.51% 2.55% 3.14% 1.87% 1.81% 1.32%
2026/05/13 10.03% 5.5% 5.95% 3.54% 1.27% 1.6% 2.62% 2.35% 2.11% 1.44%
2026/05/14 10.14% 5.46% 4.51% 3.94% 2.01% 1.81% 3.04% 1.77% 2.03% 1.68%
2026/05/15 10.05% 5.42% 7.6% 3.25% 0.85% 1.92% 2.39% 2.17% 1.81% 1.69%
2026/05/16 8.77% 5.82% 5.66% 3.49% 3.07% 2.02% 2.88% 1.8% 1.75% 1.83%
2026/05/17 9.83% 6.72% 5.96% 3.21% 2.27% 2.28% 3.33% 1.64% 1.37% 1.94%
2026/05/18 9.02% 5.48% 5.75% 2.63% 2.84% 2.73% 3.07% 1.49% 2.11% 2.09%
2026/05/19 9.48% 6.75% 6.01% 2.59% 3.26% 1.71% 2.67% 1.68% 1.51% 1.56%
2026/05/20 9.49% 7.73% 5.48% 2.41% 3.1% 1.6% 2.82% 1.87% 1.51% 1.46%
2026/05/21 9.12% 7.79% 5.38% 3.02% 3.2% 1.86% 3.03% 1.94% 1.7% 1.15%
2026/05/22 9.97% 6.47% 6.33% 3.47% 3.05% 2.06% 2.77% 1.67% 1.78% 1.33%
2026/05/23 10.26% 6.13% 6.45% 2.76% 3.21% 2.08% 2.47% 2.05% 1.82% 1.55%
2026/05/24 10.31% 5.76% 6.54% 3.08% 1.86% 2.29% 2.94% 1.89% 1.57% 1.47%
2026/05/25 10.72% 6.71% 6.1% 3.04% 1.81% 2.15% 2.08% 1.55% 1.87% 1.74%
2026/05/26 10.18% 7.7% 4.42% 3.42% 3.38% 1.6% 2.05% 1.92% 1.81% 1.97%
2026/05/27 9.43% 6.8% 4.62% 3.28% 4.24% 2.24% 2.25% 2.01% 1.9% 2.43%
2026/05/28 9.53% 7.87% 5.47% 2.92% 5.14% 2.4% 1.94% 1.92% 1.7% 1.96%
2026/05/29 9.38% 7.07% 5.48% 2.85% 4.82% 2.36% 1.68% 1.96% 1.94% 1.55%
2026/05/30 8.6% 6.34% 5.68% 3.21% 4.45% 2.67% 2.06% 1.78% 1.41% 1.54%
2026/05/31 8.77% 7.3% 5.12% 4.3% 3.14% 2.66% 2.5% 1.94% 1.75% 1.49%
  • godaddy.com
  • wix.com
  • squarespace.com
  • forbes.com
  • squareup.com
  • ionos.com
  • top10.com
  • monday.com
  • zoho.com
  • shopify.com

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In May 2026, GoDaddy led with a steady spend share, peaking mid-month. Wix and Squarespace showed fluctuations, while Forbes and Squareup saw gradual increases. Ionos and Top10 had minor variations. Shopify and Zoho maintained lower shares.

Market Exposure

Competitor Count for US Software & Technology IT Consulting

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/05/01 2300
2026/05/02 2154
2026/05/03 2228
2026/05/04 2387
2026/05/05 2386
2026/05/06 2384
2026/05/07 2383
2026/05/08 2403
2026/05/09 2288
2026/05/10 2361
2026/05/11 2655
2026/05/12 2660
2026/05/13 2481
2026/05/14 2585
2026/05/15 2403
2026/05/16 2520
2026/05/17 2487
2026/05/18 2613
2026/05/19 2558
2026/05/20 2582
2026/05/21 2631
2026/05/22 2683
2026/05/23 2555
2026/05/24 2590
2026/05/25 3025
2026/05/26 3127
2026/05/27 2953
2026/05/28 2885
2026/05/29 2838
2026/05/30 2829
2026/05/31 2853

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May saw a dynamic shift in advertisers, starting at 2,300 and peaking at 3,127. The month concluded with 2,853 advertisers, reflecting a vibrant landscape.

Campaign Efficiency

Market Loss & Market Gains for US Software & Technology IT Consulting

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
proton.me 4.33%
bestbuy.com 1.15%
dell.com 0.75%
apple.com 0.68%
lenovo.com 0.68%
networksolutions.com -0.43%
squarespace.com -0.54%
clickup.com -0.6%
godaddy.com -0.94%
docusign.com -1.52%

Copyright © Adthena. All rights reserved.

Proton.me surged with a 4.33% click share increase, while docusign.com dropped by 1.52%.

Campaign Efficiency

US Software & Technology IT Consulting Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date godaddy.com wix.com proton.me ionos.com forbes.com squarespace.com bestbuy.com adobe.com top10.com shopify.com
2026/05/01 6.67% 4.09% 0.58% 3.24% 2% 2.62% 0.43% 1.53% 1.94% 2.4%
2026/05/02 5.37% 3.44% 1.28% 3.36% 2.59% 2.88% 0.82% 1.57% 2.04% 2.52%
2026/05/03 6.25% 3.63% 2.41% 4.47% 2.49% 2.66% 0.51% 1.61% 1.9% 2.7%
2026/05/04 5.64% 3.7% 2.14% 3.62% 2.1% 2.61% 0.51% 1.35% 1.73% 2.11%
2026/05/05 6.65% 5.05% 0.8% 3.71% 2.47% 3.3% 0.63% 1.32% 1.82% 1.98%
2026/05/06 7.14% 4.5% 0.59% 3.45% 2.29% 3.5% 0.63% 1.65% 1.39% 1.89%
2026/05/07 6.66% 3.92% 0.51% 3.05% 2.11% 3.21% 1.38% 1.21% 1.76% 2.13%
2026/05/08 7.7% 4.58% 0.47% 2.19% 2.07% 3.63% 0.71% 1.99% 1.83% 1.89%
2026/05/09 6.33% 3.69% 0.83% 3.02% 2.38% 3.23% 1.13% 2.1% 1.86% 2.18%
2026/05/10 6.53% 3.84% 1.29% 2.89% 2.04% 3.07% 0.58% 1.32% 1.5% 1.43%
2026/05/11 6.8% 3.82% 0.8% 2.49% 1.82% 2.89% 1.63% 1.04% 2.31% 1.22%
2026/05/12 6.95% 3.95% 1.33% 2.52% 1.93% 2.6% 1.54% 1.33% 2.21% 1.3%
2026/05/13 7.4% 4.31% 0.9% 1.47% 2.31% 2.61% 0.72% 1.23% 1.98% 1.56%
2026/05/14 6.89% 4.08% 1.96% 1.82% 2.53% 2.02% 0.94% 1.46% 2.16% 1.67%
2026/05/15 7.7% 4.58% 0.47% 2.19% 2.07% 3.63% 0.71% 1.99% 1.83% 1.89%
2026/05/16 5.94% 4.06% 1.53% 2.17% 2.22% 2.62% 2.13% 1.84% 2.17% 1.8%
2026/05/17 6.68% 4.65% 0.77% 2.23% 2.12% 2.73% 1.92% 1.57% 2.55% 1.85%
2026/05/18 6.11% 3.65% 0.78% 2.72% 1.69% 2.44% 1.29% 1.72% 2.38% 2.01%
2026/05/19 6.55% 4.75% 1.88% 1.85% 1.67% 2.54% 1.51% 2.21% 2.1% 1.59%
2026/05/20 6.69% 5.02% 2.97% 1.61% 1.52% 2.35% 2.08% 1.54% 2.08% 1.41%
2026/05/21 5.98% 5.35% 2.75% 1.89% 1.87% 2.31% 1.99% 1.41% 2.28% 1.44%
2026/05/22 6.32% 4.95% 4.14% 2.13% 2.3% 3% 1.91% 1.57% 2.06% 1.38%
2026/05/23 6.93% 4.62% 4.3% 2.05% 1.92% 2.92% 1.94% 1.52% 1.85% 1.82%
2026/05/24 7.24% 3.88% 4.5% 2.52% 1.92% 2.97% 2.63% 1.59% 2.38% 1.66%
2026/05/25 7.01% 4.11% 2.7% 2.15% 1.8% 2.69% 1.83% 1.3% 1.67% 1.86%
2026/05/26 6.43% 5.01% 3.49% 1.41% 2.24% 1.9% 2.38% 2.01% 1.53% 1.85%
2026/05/27 6.32% 4.12% 3.5% 2.23% 1.98% 1.83% 2.87% 2.22% 1.89% 3.62%
2026/05/28 5.92% 4.95% 2.55% 2.32% 1.71% 2.12% 4.14% 2.28% 1.4% 2.36%
2026/05/29 6.17% 4.92% 4.04% 2.33% 1.76% 2.21% 2.99% 1.45% 1.25% 1.66%
2026/05/30 5.7% 4.43% 3.9% 2.82% 1.85% 2.38% 2.76% 1.99% 1.49% 1.89%
2026/05/31 5.17% 5% 4.18% 2.56% 2.33% 2.05% 1.94% 1.75% 1.75% 1.44%
  • godaddy.com
  • wix.com
  • proton.me
  • ionos.com
  • forbes.com
  • squarespace.com
  • bestbuy.com
  • adobe.com
  • top10.com
  • shopify.com

Copyright © Adthena. All rights reserved.

In May 2026, GoDaddy’s impression share fluctuated, peaking at 7.70% mid-month, then declining to 5.17%. Wix saw a steady rise, ending at 5.00%. Proton.me surged from 0.58% to 4.18%. Ionos and Forbes experienced minor fluctuations, while Squarespace and BestBuy showed varied trends. Adobe and Top10.com maintained stability, and Shopify ended with a slight dip.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Software & Technology IT Consulting

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Software & Technology IT Consulting - Last month
  1. 1
    Docusign.com https://www.docusign.com

    Official Site — Docusign Works with All the Apps and Devices You Already Use. Sign Anywhere in the World. 100...

  2. 2
    Email Management Software for seamless collaboration | Front https://www.front.com

    Manage emails, SMS, live chat, and more in one customer service platform - Front®.

  3. 3
    GoDaddy™ - Official Site https://www.godaddy.com

    Domains, Websites & More — Buy a new domain & get GoDaddy™ AI tools to help launch your business. Domains, Websites, Email, Hosting, Security & More. Everything You Need To Succeed Online. World's Biggest Registrar.

  4. 4
    PandaDoc® is Way Better https://www.pandadoc.com

    Free to Start, No Hidden Fees — Speed Up Your eSign & Document Process With PandaDoc®. Get Started for Free Today!

  5. 5
    Free, Private Email https://www.proton.me

    Free Inbox, No Tracking — Proton Mail is the free email built to protect your digital life. Get free email that’s encrypted, ad-free, and trusted by 100M+ users. Services: Windows, Mac, Android, iOS, Linux.

Copyright © Adthena. All rights reserved.

In the competitive landscape of Google PPC, Docusign, Front, GoDaddy, PandaDoc, and Proton Mail shine with distinct narratives. Docusign emphasizes global accessibility, Front champions seamless communication, GoDaddy offers comprehensive online tools, PandaDoc highlights cost-free efficiency, and Proton Mail assures privacy and security.

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