US Software & Technology IT Consulting - PPC Market Share Analysis July 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US IT Consulting category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

IT Consulting – US

Google AI Overview visibility for Software & Technology IT Consulting US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 42.7083598754
57.2916401246
42%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 27
73
27%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 5%
Transactional 9%
Navigational 15%
Seasonal 0%
Local 0%
Problem Solving 18%

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Market Exposure

Share of Clicks for top 10 US Software & Technology IT Consulting brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
godaddy.com 15.53
wix.com 7.83
squarespace.com 6.37
forbes.com 2.99
adobe.com 2.86
docusign.com 2.72
google.com 1.97
ionos.com 1.95
hp.com 1.82
bestbuy.com 1.43
others 54.53
  • godaddy.com - 15.53%
  • wix.com - 7.83%
  • squarespace.com - 6.37%
  • forbes.com - 2.99%
  • adobe.com - 2.86%
  • docusign.com - 2.72%
  • google.com - 1.97%
  • ionos.com - 1.95%
  • hp.com - 1.82%
  • bestbuy.com - 1.43%
  • others - 54.53%

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In the PPC landscape, GoDaddy leads with 15.53% click share, followed by Wix at 7.83%. Squarespace captures 6.37%, while ‘others’ dominate with 54.53%.

Market Exposure

Share of Spend for the top 10 US Software & Technology IT Consulting brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date godaddy.com squarespace.com wix.com forbes.com zoho.com salesforce.com ionos.com hostinger.com top10.com cybernews.com
2026/07/01 15.25% 7.91% 7.85% 8.14% 1.65% 2.35% 3.89% 2.31% 2.69% 1.29%
2026/07/02 16.89% 10.11% 7.91% 6.07% 2.39% 3.91% 3.43% 2.46% 1.53% 1.04%
2026/07/03 16.26% 9.93% 8.26% 7.19% 1.8% 2.29% 2.93% 2.3% 1.15% 1.75%
2026/07/04 15.71% 10.31% 9.89% 6.76% 1.52% 2.16% 3.24% 2.4% 0.76% 1.88%
2026/07/05 16.79% 9.64% 10.8% 7.21% 1.55% 2.54% 3.05% 2.27% 1.62% 1.95%
2026/07/06 16.27% 9.26% 12.7% 6.32% 1.79% 2.18% 2.03% 1.93% 1.15% 2.45%
2026/07/07 16.98% 11.14% 10.67% 5.49% 1.69% 1.33% 2.66% 1.98% 1.32% 2.37%
2026/07/08 18.24% 9.95% 12.04% 4.79% 1.8% 2.23% 2.67% 2.66% 1.05% 1.4%
2026/07/09 18.65% 10.37% 10.57% 3.91% 1.82% 1.96% 2.7% 2.04% 1.3% 1.72%
2026/07/10 16.9% 12.29% 10.02% 6.16% 1.36% 2.74% 3.78% 1.63% 1.81% 1.52%
2026/07/11 16.35% 10.88% 10.6% 6.27% 1.48% 1.78% 3.86% 1.51% 1.71% 1.29%
2026/07/12 15.42% 10.03% 8.97% 6.97% 1.51% 3.44% 3.78% 1.16% 1.9% 1.85%
2026/07/13 16.07% 10.37% 9.73% 6.94% 1.92% 1.81% 2.77% 1.35% 2.06% 1.87%
2026/07/14 14.66% 12.32% 9.77% 6.69% 2.25% 1.99% 2.05% 1.43% 1.62% 1.72%
2026/07/15 14.12% 12.6% 7.92% 6.21% 1.6% 0.68% 2.73% 1.32% 2.31% 1.81%
2026/07/16 16.4% 13.78% 7.63% 3.38% 2.18% 0.96% 3.05% 1.44% 1.85% 0.7%
2026/07/17 14.91% 13.46% 6.18% 7.45% 3.17% 1.25% 3.15% 1.17% 2.98% 1.08%
2026/07/18 14.91% 12.44% 6.15% 7.85% 1.87% 1.27% 4.24% 0.95% 3.1% 1.48%
2026/07/19 14.41% 9.76% 6.82% 5.4% 2.21% 0.99% 3.24% 0.66% 2.19% 0.9%
2026/07/20 14.63% 12.91% 6.36% 5.72% 1.14% 0.41% 3.05% 0.45% 2.19% 1.41%
2026/07/21 14.52% 12.21% 9.68% 6.63% 2.23% 1.97% 2.04% 1.44% 1.62% 1.71%
2026/07/22 15.24% 11.97% 8.82% 7.38% 3% 2.84% 3.06% 1% 1.83% 1.86%
2026/07/23 13.03% 13.63% 8.64% 6.22% 3.03% 2.71% 3% 1.75% 1.65% 1.81%
2026/07/24 16.95% 9.74% 8.35% 6.46% 3.04% 2.4% 2.75% 1.85% 1.24% 2.57%
2026/07/25 16.01% 11.09% 9% 5.13% 2.22% 0.9% 3.32% 2.52% 1.39% 2.29%
2026/07/26 15.51% 10.05% 9.07% 5.96% 2.04% 2.4% 3.06% 2.18% 1.99% 1.84%
2026/07/27 15.97% 11.53% 6.55% 5.88% 2.39% 1.39% 3.62% 3.11% 1.97% 1.17%
2026/07/28 15.86% 10.73% 7.04% 7.24% 2.48% 2.94% 3.83% 3.56% 1.83% 1.36%
2026/07/29 15.61% 12.81% 7.56% 6.41% 2.61% 2.24% 3.08% 2.51% 1.77% 1.86%
2026/07/30 14.36% 11.31% 6.89% 7.33% 2.12% 3.23% 3.54% 2.61% 2.22% 1.73%
2026/07/31 12.82% 7.47% 5.39% 4.34% 3.67% 2.97% 2.54% 1.94% 1.76% 1.17%
  • godaddy.com
  • squarespace.com
  • wix.com
  • forbes.com
  • zoho.com
  • salesforce.com
  • ionos.com
  • hostinger.com
  • top10.com
  • cybernews.com

Copyright © Adthena. All rights reserved.

In July 2026, GoDaddy’s PPC spend share fluctuated, peaking at 18.65% on July 9, then declining to 12.82% by month’s end. Squarespace saw a mid-month rise, reaching 13.78% on July 16, before dropping to 7.47% on July 31. Wix experienced a steady decline, starting at 7.85% and ending at 5.39%. Forbes had a volatile month, peaking at 8.14% on July 1, then closing at 4.34%. Zoho’s share increased, finishing at 3.67%. Salesforce’s share varied, ending at 2.97%. Ionos maintained stability, closing at 2.54%. Hostinger’s share rose mid-month, peaking at 3.56% on July 28, then ending at 1.94%. Top10.com and Cybernews had minor fluctuations, closing at 1.76% and 1.17%, respectively.

Market Exposure

Competitor Count for US Software & Technology IT Consulting

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/07/01 2360
2026/07/02 2432
2026/07/03 2462
2026/07/04 2404
2026/07/05 2384
2026/07/06 2367
2026/07/07 2437
2026/07/08 2347
2026/07/09 2290
2026/07/10 2376
2026/07/11 2285
2026/07/12 2296
2026/07/13 2384
2026/07/14 2337
2026/07/15 2287
2026/07/16 2340
2026/07/17 2278
2026/07/18 2191
2026/07/19 2198
2026/07/20 2210
2026/07/21 2337
2026/07/22 2547
2026/07/23 2552
2026/07/24 2603
2026/07/25 2649
2026/07/26 2650
2026/07/27 2598
2026/07/28 2560
2026/07/29 2517
2026/07/30 2516
2026/07/31 2437

Copyright © Adthena. All rights reserved.

July began with 2,360 advertisers, fluctuating mid-month, then surged to 2,650 on July 26. The month concluded with 2,437 advertisers, reflecting dynamic market shifts.

Campaign Efficiency

Market Loss & Market Gains for US Software & Technology IT Consulting

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
microsoft.com 0.53%
lenovo.com 0.46%
pipedrive.com 0.38%
google.com 0.32%
amd.com 0.25%
domain.com -0.29%
docusign.com -0.5%
adobe.com -0.56%
godaddy.com -1.08%
wix.com -1.49%

Copyright © Adthena. All rights reserved.

Microsoft.com leads with a 0.53% click share increase, while Wix.com faces a 1.49% decline.

Campaign Efficiency

US Software & Technology IT Consulting Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date godaddy.com wix.com squarespace.com forbes.com ionos.com hostinger.com adobe.com top10.com bestbuy.com domain.com
2026/07/01 8.91% 5.51% 3.71% 4.77% 4.02% 2.6% 1.79% 2.58% 0.47% 1.89%
2026/07/02 9.74% 5.66% 4.81% 3.82% 3.86% 3.08% 1.66% 1.47% 0.98% 1.78%
2026/07/03 8.79% 5.66% 4.52% 4.16% 2.8% 2.56% 2.7% 1.17% 1.39% 1.81%
2026/07/04 9.15% 7.04% 4.49% 3.94% 3.22% 2.83% 2.71% 0.76% 1.17% 2.55%
2026/07/05 9.23% 7.41% 4.35% 4.22% 3.09% 2.73% 3.07% 1.37% 1.83% 2.38%
2026/07/06 9.55% 8.64% 4.22% 3.85% 2.17% 2.23% 1.6% 1.09% 1.34% 2.15%
2026/07/07 9.95% 7.54% 4.89% 3.56% 2.95% 2.36% 1.89% 1.25% 1.05% 1.84%
2026/07/08 11.35% 8.94% 4.23% 2.92% 2.78% 3.2% 1.92% 1.13% 1.68% 1.89%
2026/07/09 10.35% 7.27% 4.63% 2.33% 2.92% 2.4% 1.76% 1.37% 2.27% 1.89%
2026/07/10 9.6% 7.14% 5.42% 3.63% 3.42% 1.94% 1.68% 1.86% 3.72% 1.07%
2026/07/11 9.37% 6.84% 4.64% 3.45% 3.74% 2.21% 2.17% 1.66% 2.95% 1.25%
2026/07/12 8.86% 6.15% 4.74% 4.11% 3.89% 1.3% 2.49% 1.78% 2.65% 1.31%
2026/07/13 9.34% 7.22% 4.99% 4.26% 2.65% 1.64% 2.22% 1.84% 0.66% 1.59%
2026/07/14 9.17% 7.23% 5.49% 3.97% 1.9% 1.81% 2.73% 1.53% 1.31% 1.11%
2026/07/15 8.16% 5.52% 5.14% 3.72% 2.77% 1.56% 2.13% 2.07% 1.63% 1.16%
2026/07/16 9.22% 5.76% 6.57% 2.47% 2.85% 1.56% 2.1% 1.7% 0.91% 1.4%
2026/07/17 8.77% 4.89% 6.25% 4.95% 3.7% 1.2% 1.61% 2.77% 1.9% 1.84%
2026/07/18 8.65% 4.32% 5.53% 4.67% 4.4% 1.3% 1.74% 2.9% 1.37% 1.49%
2026/07/19 8.44% 4.56% 4.51% 3.1% 3.6% 0.8% 2.53% 1.8% 1.57% 0.94%
2026/07/20 8.43% 4.09% 5.81% 2.8% 3.69% 0.7% 1.8% 1.99% 1.94% 1.55%
2026/07/21 9.17% 7.23% 5.49% 3.97% 1.9% 1.81% 2.73% 1.53% 1.31% 1.11%
2026/07/22 8.8% 6.53% 5.43% 4.36% 3.33% 1.31% 1.68% 1.85% 2.68% 1.22%
2026/07/23 7.55% 6.38% 6.06% 3.96% 3% 2.08% 1.5% 1.55% 2.93% 1.14%
2026/07/24 9.5% 5.94% 4.76% 3.84% 2.88% 2.06% 1.37% 1.38% 2.2% 1.43%
2026/07/25 8.93% 6.71% 5.08% 3.48% 3.95% 2.51% 1.84% 1.31% 2.32% 1.12%
2026/07/26 8.88% 6.68% 4.63% 3.44% 3.11% 2.75% 1.63% 1.82% 2.55% 1.2%
2026/07/27 8.34% 4.79% 5.08% 3.48% 3.96% 3.16% 1.63% 1.81% 1.63% 1.28%
2026/07/28 9.25% 5.3% 5.04% 4.23% 4.35% 3.85% 1.69% 1.77% 1.98% 1.34%
2026/07/29 9.47% 5.85% 6.07% 4.62% 3.29% 2.7% 2.1% 1.83% 0.55% 1.54%
2026/07/30 8.6% 5.36% 5.45% 4.49% 3.18% 2.78% 2.06% 2.16% 1.2% 1.36%
2026/07/31 8.45% 4.18% 3.59% 2.84% 2.77% 2.23% 2.14% 1.79% 1.55% 1.42%
  • godaddy.com
  • wix.com
  • squarespace.com
  • forbes.com
  • ionos.com
  • hostinger.com
  • adobe.com
  • top10.com
  • bestbuy.com
  • domain.com

Copyright © Adthena. All rights reserved.

In July 2026, GoDaddy led with a peak impression share of 11.35% on July 8. Wix and Squarespace showed fluctuations, while Forbes and Ionos experienced declines. BestBuy and Adobe had modest shares, with Domain.com maintaining stability.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Software & Technology IT Consulting

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Software & Technology IT Consulting - Last month
  1. 1
    9 Best Sites to Buy a Domain - There's One Clear Winner 2026 https://www.forbes.com › web-hosting › domain-reg

    Forbes Recommended Best Tool of July 2026 For You To Find, Register & Buy A Hosting. Compare Leading Hosting Services – Find & Register the Perfect Domain Easily! Free Domain with Hosting.

  2. 2
    Create Your Own Custom Website - Free & Takes Minutes https://www.godaddy.com

    Create Your Own Modern, Professional Website With No Technical Knowledge Required.

  3. 3
    Optimize DNS Performance https://www.ibm.com › ns1 › connect

    Improve Network Reliability — Provide Secure Connections to Users Anywhere in the World with Advanced Traffic Steering.

  4. 4
    PandaDoc® is Way Better - Free to Start, No Hidden Fees https://www.pandadoc.com

    Speed Up Your eSign & Document Process With PandaDoc®. Get Started for Free Today!

  5. 5
    Free Private Email https://www.proton.me

    Free Inbox, No Tracking — Proton Mail is the free email built to protect your digital life. Try free secure email that puts you—not advertisers—in charge. Services: Windows, Mac, Android, iOS, Linux.

Copyright © Adthena. All rights reserved.

In the competitive world of PPC, Forbes leads with a compelling domain registration offer, emphasizing ease and value. GoDaddy simplifies website creation, while IBM focuses on DNS reliability. PandaDoc accelerates document processes, and Proton Mail champions privacy in email services.

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