US Software & Technology IT Consulting - PPC Market Share Analysis April 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US IT Consulting category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

IT Consulting – US

Google AI Overview visibility for Software & Technology IT Consulting US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 29.4826468039
70.5173531961
29%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 32
68
32%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 6%
Transactional 9%
Navigational 6%
Seasonal 0%
Local 0%
Problem Solving 22%

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Market Exposure

Share of Clicks for top 10 US Software & Technology IT Consulting brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
godaddy.com 12.68
squarespace.com 7.96
wix.com 4.64
docusign.com 4.02
google.com 2.37
clickup.com 2
adobe.com 1.9
ionos.com 1.79
hp.com 1.74
shopify.com 1.62
others 59.28
  • godaddy.com - 12.68%
  • squarespace.com - 7.96%
  • wix.com - 4.64%
  • docusign.com - 4.02%
  • google.com - 2.37%
  • clickup.com - 2%
  • adobe.com - 1.9%
  • ionos.com - 1.79%
  • hp.com - 1.74%
  • shopify.com - 1.62%
  • others - 59.28%

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In the PPC landscape, GoDaddy leads with 12.68% click share, followed by Squarespace at 7.96%. Others dominate with 59.28%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 US Software & Technology IT Consulting brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date godaddy.com squarespace.com wix.com ionos.com forbes.com zoho.com top10.com shopify.com monday.com cybernews.com
2026/04/01 9.51% 8.92% 5.22% 2.95% 3.75% 2.48% 2.56% 2.41% 2.09% 2.28%
2026/04/02 8.72% 9.59% 4.2% 3.03% 4.53% 2.25% 2.92% 2.39% 1.88% 2.39%
2026/04/03 8.25% 9.15% 4.73% 2.67% 4.96% 2.38% 2.61% 2.29% 1.95% 1.67%
2026/04/04 7.44% 9% 4.76% 3.09% 4.89% 2.07% 2.43% 2.5% 2.59% 1.52%
2026/04/05 7.84% 9.54% 4.91% 3.3% 3.8% 1.67% 2.67% 2.14% 1.84% 0.94%
2026/04/06 8.45% 8.91% 4.42% 2.69% 2.78% 2.37% 2.88% 1.99% 2.29% 1.72%
2026/04/07 9.06% 9.91% 5.36% 2.57% 2.18% 2.18% 2.96% 1.9% 1.82% 2.04%
2026/04/08 9.64% 9.17% 4.72% 2.6% 2.08% 2.19% 3.29% 1.87% 1.84% 2.21%
2026/04/09 10.06% 8.68% 4.62% 2.7% 2.03% 2.25% 2.29% 1.96% 1.99% 2.48%
2026/04/10 10.56% 8.35% 3.91% 2.77% 3.17% 2.44% 2.19% 2.15% 1.6% 2.25%
2026/04/11 9.51% 8.35% 3.72% 2.34% 3.15% 2.94% 2.25% 2.36% 2.17% 1.87%
2026/04/12 9.51% 7.98% 4.54% 2.76% 3.12% 2.22% 2.2% 2.24% 2.12% 1.96%
2026/04/13 9.69% 7.52% 4.15% 2.73% 3.35% 2.37% 2.2% 1.84% 1.92% 2.39%
2026/04/14 10.83% 6.97% 4.17% 3% 1.88% 2.41% 2.55% 1.65% 2.15% 2.43%
2026/04/15 10.29% 7.35% 3.99% 2.78% 2.61% 2.89% 2.47% 1.5% 2.8% 1.77%
2026/04/16 10.74% 8.67% 4.5% 1.88% 2.23% 3% 2% 1.41% 2.31% 1.44%
2026/04/17 10.59% 8.9% 4.2% 1.67% 2.26% 2.62% 2.13% 1.27% 3.1% 1.57%
2026/04/18 10.08% 9.31% 4.84% 1.07% 2.9% 2.32% 2.13% 1.5% 2.17% 2.13%
2026/04/19 10.8% 9.43% 3.72% 1.5% 3.06% 2.22% 1.99% 1.95% 2.85% 2.29%
2026/04/20 11.53% 9.73% 3.83% 1.39% 3.21% 2.77% 1.77% 1.56% 2.59% 1.88%
2026/04/21 10.31% 8.82% 4.12% 1.65% 3.2% 3.08% 2.06% 1.58% 2.67% 2.15%
2026/04/22 10.17% 9.02% 4.67% 1.78% 2.96% 2.77% 1.92% 1.87% 2.14% 1.96%
2026/04/23 10.55% 10.72% 4.74% 1.64% 3.4% 3.49% 1.65% 1.35% 2.51% 1.63%
2026/04/24 9.65% 10.11% 4.75% 3.24% 3.03% 3% 1.4% 1.38% 2.18% 1.32%
2026/04/25 9.97% 9.33% 4.09% 4.7% 3.26% 2.75% 1.87% 1.5% 2.42% 1.41%
2026/04/26 9.7% 9.04% 4.6% 4.09% 2.64% 2.64% 1.72% 1.58% 2.14% 1.34%
2026/04/27 9.21% 9.51% 4.29% 3.71% 2.46% 2.9% 1.55% 1.48% 2.26% 1.39%
2026/04/28 10.21% 8.27% 4.66% 4% 3.19% 3.77% 2.15% 1.53% 2.14% 1%
2026/04/29 9.06% 7.06% 4.57% 3.72% 3.24% 3.1% 2.36% 1.51% 2.57% 1.04%
2026/04/30 8.88% 6.07% 4.99% 4.1% 3.2% 2.94% 2.49% 2.19% 1.71% 1.17%
  • godaddy.com
  • squarespace.com
  • wix.com
  • ionos.com
  • forbes.com
  • zoho.com
  • top10.com
  • shopify.com
  • monday.com
  • cybernews.com

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April saw GoDaddy’s spend share rise from 9.51% to 11.53%, peaking mid-month. Squarespace fluctuated, ending at 6.07%. Wix and Ionos showed modest gains, while Forbes and Zoho remained steady. Shopify and Monday.com experienced declines. Cybernews ended with a slight increase.

Market Exposure

Competitor Count for US Software & Technology IT Consulting

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/04/01 2505
2026/04/02 2509
2026/04/03 2569
2026/04/04 2490
2026/04/05 2562
2026/04/06 2745
2026/04/07 2655
2026/04/08 2487
2026/04/09 2473
2026/04/10 2509
2026/04/11 2328
2026/04/12 2318
2026/04/13 2519
2026/04/14 2495
2026/04/15 2486
2026/04/16 2372
2026/04/17 2306
2026/04/18 2295
2026/04/19 2324
2026/04/20 2420
2026/04/21 2384
2026/04/22 2395
2026/04/23 2356
2026/04/24 2322
2026/04/25 2218
2026/04/26 2266
2026/04/27 2385
2026/04/28 2308
2026/04/29 2297
2026/04/30 2256

Copyright © Adthena. All rights reserved.

April began with 2,505 advertisers, peaking at 2,745 on the 6th. A decline followed, ending the month at 2,256.

Campaign Efficiency

Market Loss & Market Gains for US Software & Technology IT Consulting

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
godaddy.com 1.45%
wix.com 0.82%
wheniwork.com 0.49%
domain.com 0.31%
salesforce.com 0.26%
amd.com -0.24%
lenovo.com -0.29%
wordpress.org -0.34%
microsoft.com -0.43%
dell.com -0.74%

Copyright © Adthena. All rights reserved.

GoDaddy.com surged with a 1.45 increase, while Dell.com dropped by 0.74. Wix.com and WhenIWork.com also rose, contrasting declines from Microsoft.com and Lenovo.com.

Campaign Efficiency

US Software & Technology IT Consulting Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date godaddy.com ionos.com wix.com domain.com squarespace.com shopify.com forbes.com top10.com zoho.com monday.com
2026/04/01 6.62% 3.19% 4.76% 1.26% 4.35% 3.66% 2.41% 1.94% 1.42% 2.25%
2026/04/02 5.91% 3.5% 3.81% 1.09% 4.61% 3.48% 2.82% 2.31% 1.32% 1.71%
2026/04/03 5.53% 3.18% 4.08% 1.05% 4.38% 3.28% 3.27% 1.93% 1.37% 1.88%
2026/04/04 4.98% 3.4% 4.1% 0.9% 4.38% 3.56% 3.02% 1.73% 1.13% 2.31%
2026/04/05 5.06% 3.28% 4.05% 1.06% 4.3% 2.76% 2.48% 1.89% 1.11% 1.7%
2026/04/06 5.48% 3.04% 3.66% 1.09% 4.25% 2.53% 1.83% 2.13% 1.42% 1.94%
2026/04/07 5.92% 2.91% 4.61% 1.48% 4.81% 2.33% 1.39% 2.22% 1.48% 1.68%
2026/04/08 6.31% 3.64% 3.95% 1.7% 4.61% 2.53% 1.42% 2.4% 1.42% 1.92%
2026/04/09 6.78% 3.34% 3.96% 1.6% 4.18% 3.22% 1.3% 1.69% 1.43% 1.84%
2026/04/10 6.96% 3.49% 3.56% 1.68% 4.23% 3.02% 2.08% 1.67% 1.63% 1.51%
2026/04/11 6.32% 2.87% 3.59% 1.94% 4.27% 3.33% 1.92% 1.7% 1.96% 2.17%
2026/04/12 6.37% 3% 4.06% 1.58% 3.96% 2.79% 1.89% 1.58% 1.41% 2.19%
2026/04/13 6.43% 3.43% 4.08% 1.62% 3.54% 2.69% 1.96% 1.62% 1.43% 1.91%
2026/04/14 7.19% 3.52% 3.79% 1.7% 3.25% 1.99% 1.21% 1.86% 1.5% 2.14%
2026/04/15 6.82% 2.85% 3.83% 1.43% 3.54% 2.01% 1.53% 1.74% 1.63% 2.89%
2026/04/16 7.25% 2.04% 4.29% 1.74% 4.46% 2.09% 1.29% 1.49% 1.61% 1.86%
2026/04/17 7.9% 2% 4% 1.96% 4.6% 1.81% 1.35% 1.82% 1.84% 2.74%
2026/04/18 7.2% 1.4% 5.07% 1.8% 4.59% 2.4% 1.81% 1.71% 1.33% 1.98%
2026/04/19 7.64% 1.86% 3.84% 2.03% 4.51% 3.24% 1.89% 1.62% 1.51% 2.4%
2026/04/20 8.6% 1.77% 3.85% 2.65% 4.95% 2.41% 2.01% 1.45% 1.62% 2.16%
2026/04/21 7.2% 2.03% 4.03% 2.4% 4.48% 2.28% 1.98% 1.77% 1.98% 2.14%
2026/04/22 7.34% 2.07% 4.36% 2.75% 4.47% 3.1% 1.85% 1.67% 1.6% 2.27%
2026/04/23 7.54% 1.94% 4.9% 2.24% 5.3% 2.07% 2.23% 1.43% 2.01% 2.3%
2026/04/24 6.96% 2.98% 4.84% 1.31% 4.81% 1.98% 2.02% 1.32% 1.85% 1.73%
2026/04/25 6.7% 4.22% 4.01% 1.77% 4.25% 2.22% 2% 1.41% 2.01% 1.9%
2026/04/26 6.65% 4.22% 4.51% 1.69% 4.31% 2.11% 1.71% 1.45% 1.68% 1.78%
2026/04/27 6.44% 4.11% 4.48% 2.59% 4.57% 2.14% 1.61% 1.29% 1.82% 1.79%
2026/04/28 7.31% 4.53% 4.26% 2.45% 4.17% 2.07% 2.02% 1.71% 2.24% 1.85%
2026/04/29 6.57% 4.07% 4.31% 2.4% 3.55% 1.99% 2.08% 1.87% 1.93% 2.24%
2026/04/30 6.23% 4.6% 3.85% 2.9% 2.53% 2.35% 2.05% 1.95% 1.74% 1.43%
  • godaddy.com
  • ionos.com
  • wix.com
  • domain.com
  • squarespace.com
  • shopify.com
  • forbes.com
  • top10.com
  • zoho.com
  • monday.com

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GoDaddy’s impression share rose from 6.62% to 6.23% in April, peaking at 8.6% on the 20th. Ionos saw a dip, then a recovery, ending at 4.6%. Wix fluctuated, closing at 3.85%. Squarespace’s share declined, finishing at 2.53%. Shopify’s share varied, ending at 2.35%. Forbes had a steady month, closing at 2.05%. Top10.com remained stable, ending at 1.95%. Zoho’s share fluctuated, closing at 1.74%. Monday.com saw ups and downs, finishing at 1.43%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Software & Technology IT Consulting

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Software & Technology IT Consulting - Last month
  1. 1
    9 Best Sites to Buy a Domain - We Ranked Them All https://www.forbes.com › web-hosting › domain-reg

    Forbes Recommended Best Tool of April 2026 For You To Find, Register & Buy A Hosting

  2. 2
    GoDaddy™ - Official Site https://www.godaddy.com

    Domains, Websites & More — Buy a new domain & get GoDaddy™ AI tools to help launch your business. Domains, Websites, Email, Hosting, Security & More. Everything You Need To Succeed Online. For Your Business First.

  3. 3
    Not Just Another Software - We Are the Solution https://www.netsuite.com

    76% of NetSuite customers experienced increased visibility & control over their business. See why 43,000 companies trust NetSuite®.

  4. 4
    PandaDoc® is Way Better | Free to Start, No Hidden Fees https://www.pandadoc.com

    Speed Up Your eSign & Document Process With PandaDoc®. Get Started for Free Today! No Credit...

  5. 5
    Fully Customizable Website | Start, Run, Grow Your Business https://www.shopify.com

    More Sales Channels; Payment Providers & Shipping Features Than Other Ecommerce Platforms.

Copyright © Adthena. All rights reserved.

In the competitive world of PPC advertising, Forbes, GoDaddy, NetSuite, PandaDoc, and Shopify shine with distinct narratives. Forbes ranks domain sites, GoDaddy offers comprehensive online tools, NetSuite emphasizes business control, PandaDoc promotes efficiency, and Shopify highlights customization. Each ad tells a unique story, captivating audiences with tailored solutions.

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