US Software & Technology IT Consulting - PPC Market Share Analysis September 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US IT Consulting category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

IT Consulting – US

Google AI Overview visibility for Software & Technology IT Consulting US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 57.1040722226
42.8959277774
57%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 23
77
23%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 4%
Transactional 8%
Navigational 20%
Seasonal 0%
Local 0%
Problem Solving 16%

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Market Exposure

Share of Clicks for top 10 US Software & Technology IT Consulting brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
godaddy.com 18.05
wix.com 6.58
docusign.com 4.94
squarespace.com 4.38
apple.com 2.93
adobe.com 2.85
lenovo.com 2.43
hp.com 2.33
google.com 2.3
ionos.com 2.04
others 51.17
  • godaddy.com - 18.05%
  • wix.com - 6.58%
  • docusign.com - 4.94%
  • squarespace.com - 4.38%
  • apple.com - 2.93%
  • adobe.com - 2.85%
  • lenovo.com - 2.43%
  • hp.com - 2.33%
  • google.com - 2.3%
  • ionos.com - 2.04%
  • others - 51.17%

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In the PPC landscape, GoDaddy leads with 18.05% click share, while ‘others’ dominate at 51.17%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 US Software & Technology IT Consulting brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date godaddy.com squarespace.com wix.com ionos.com zoho.com hostinger.com pipedrive.com monday.com hubspot.com forbes.com
2026/09/01 18.19% 5.87% 5.33% 3.06% 5.22% 4.87% 1.16% 1.22% 2.23% 1.88%
2026/09/02 18.08% 6.41% 5.49% 2.58% 5.18% 4.6% 1.24% 1.34% 1.24% 1.74%
2026/09/03 16.66% 6.98% 6.19% 2.2% 4.64% 4.08% 1.38% 1.69% 1.62% 2.29%
2026/09/04 16.22% 7% 6.73% 2.25% 4.74% 3.78% 1.33% 1.43% 1.35% 2.85%
2026/09/05 16.71% 8.1% 6.72% 2.05% 3.62% 3.16% 1.37% 1.44% 1.7% 3.04%
2026/09/06 14.11% 10.4% 8.12% 2.7% 3.21% 1.57% 1.48% 1.32% 1.06% 4.94%
2026/09/07 13.66% 8.99% 8.96% 2.28% 3.91% 1.87% 1.93% 1.51% 1.71% 4.19%
2026/09/08 15.76% 7.54% 8.34% 2.67% 4.49% 3.3% 2.51% 1.98% 1.72% 2.86%
2026/09/09 16.49% 7.07% 7.59% 2.8% 3.88% 3.54% 1.69% 1.53% 1.1% 2.69%
2026/09/10 17.34% 7.24% 7.27% 2.6% 3.37% 3.61% 1.63% 1.68% 1.08% 2.89%
2026/09/11 18.75% 6.95% 6.25% 2.31% 3.89% 4.15% 1.61% 1.77% 0.84% 2.66%
2026/09/12 18.66% 5.92% 4.96% 2.41% 4.01% 4.92% 1% 2.65% 1.13% 2.15%
2026/09/13 18.33% 5.44% 5.56% 3.09% 3.78% 5.07% 1.58% 2.27% 0.62% 1.98%
2026/09/14 20.09% 5.28% 4.39% 2.82% 4.75% 5.21% 1.51% 2.2% 1.25% 1.63%
2026/09/15 16.56% 5.94% 6.61% 3.48% 4.48% 3.72% 1.44% 2.24% 2.18% 2.31%
2026/09/16 16.57% 6.33% 7.65% 3.79% 3.39% 3.48% 0.97% 2.54% 1.85% 2.39%
2026/09/17 18.02% 5.92% 6.69% 3.94% 4.2% 4.62% 0.82% 2.95% 0.66% 2.1%
2026/09/18 17.76% 5.99% 7.24% 3.72% 3.95% 4.59% 0.75% 1.76% 2.26% 2.28%
2026/09/19 17.18% 5.8% 7.99% 4.66% 3.87% 4.27% 0.54% 1.49% 2.67% 2.65%
2026/09/20 16.76% 6.52% 7.94% 5.21% 3.4% 3.32% 0.81% 2.09% 1.74% 2.28%
2026/09/21 16.24% 6.9% 9.18% 4.52% 3.44% 2.88% 0.95% 2.71% 1.54% 1.9%
2026/09/22 15.27% 6.96% 8.22% 4.55% 3.93% 3.08% 1.08% 1.88% 1.36% 1.85%
2026/09/23 15.85% 7.11% 7.88% 5.15% 4.82% 3.22% 1.25% 1.56% 1.75% 1.69%
2026/09/24 13.66% 7.73% 9.42% 4.55% 3.58% 1.7% 1.49% 2.05% 1.9% 1.85%
2026/09/25 15.23% 8.93% 8.37% 5.03% 3.94% 2.02% 1.65% 1.34% 2% 1.46%
2026/09/26 15.01% 8.28% 9.6% 4.18% 3.57% 1.89% 2.13% 1.98% 2.1% 1.62%
2026/09/27 15.44% 8.93% 8.83% 4.76% 3.51% 3.02% 1.58% 1.56% 2.44% 1.24%
2026/09/28 15.41% 8.9% 8.19% 4.77% 4.15% 2.98% 1.83% 2.04% 0.91% 1.57%
2026/09/29 16.39% 8.29% 8.31% 5.74% 4.23% 3.82% 1.05% 1.95% 1.12% 1.23%
2026/09/30 15.36% 8.1% 7.94% 4.64% 4.64% 3.28% 2.61% 2.2% 1.68% 1.11%
  • godaddy.com
  • squarespace.com
  • wix.com
  • ionos.com
  • zoho.com
  • hostinger.com
  • pipedrive.com
  • monday.com
  • hubspot.com
  • forbes.com

Copyright © Adthena. All rights reserved.

In September 2026, GoDaddy’s PPC spend share fluctuated, peaking mid-month at 20.09%. Squarespace and Wix showed steady growth, while Ionos and Zoho experienced moderate increases. Hostinger’s share dipped, and Pipedrive’s fluctuated. HubSpot and Forbes saw varied trends, ending the month with lower shares.

Market Exposure

Competitor Count for US Software & Technology IT Consulting

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/09/01 2059
2026/09/02 2249
2026/09/03 2364
2026/09/04 2430
2026/09/05 2388
2026/09/06 2455
2026/09/07 2595
2026/09/08 2532
2026/09/09 2531
2026/09/10 2488
2026/09/11 2395
2026/09/12 2391
2026/09/13 2407
2026/09/14 2125
2026/09/15 2279
2026/09/16 2267
2026/09/17 2205
2026/09/18 2175
2026/09/19 2168
2026/09/20 2214
2026/09/21 2287
2026/09/22 2309
2026/09/23 2215
2026/09/24 2214
2026/09/25 2250
2026/09/26 2187
2026/09/27 2203
2026/09/28 2197
2026/09/29 2081
2026/09/30 2081

Copyright © Adthena. All rights reserved.

September saw a dynamic shift in distinct advertisers, peaking at 2,595 on the 7th, before stabilizing at 2,081 by month’s end.

Campaign Efficiency

Market Loss & Market Gains for US Software & Technology IT Consulting

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
ionos.com 1.1%
wix.com 0.98%
teamviewer.com 0.38%
squarespace.com 0.26%
docusign.com 0.25%
microsoft.com -0.31%
acuityscheduling.com -0.39%
qr-code-generator.com -0.45%
forbes.com -0.46%
dell.com -0.57%

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Ionos.com surged with a 1.10% click share increase, while dell.com dropped by 0.57%.

Campaign Efficiency

US Software & Technology IT Consulting Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date godaddy.com wix.com ionos.com squarespace.com adobe.com hostinger.com apple.com bestbuy.com zoho.com hp.com
2026/09/01 11.27% 5.19% 3.33% 3.37% 2.23% 4.8% 1.87% 1.58% 2.53% 1.76%
2026/09/02 11.09% 4.83% 2.74% 3.24% 1.86% 4.77% 2.19% 2.83% 2.39% 1.86%
2026/09/03 9.81% 5.05% 2.34% 3.54% 2.97% 3.95% 2.1% 2.7% 2.13% 1.35%
2026/09/04 9.8% 5.62% 2.43% 3.57% 2.3% 3.65% 1.76% 1.97% 2.13% 1.76%
2026/09/05 10.08% 5.41% 2.25% 4.08% 2.5% 3.13% 1.54% 1.94% 1.67% 1.47%
2026/09/06 9.07% 6.28% 2.73% 5.23% 2.31% 1.99% 1.64% 1.18% 1.56% 1.32%
2026/09/07 9.05% 6.96% 2.41% 4.68% 2.3% 2.03% 1.13% 0.88% 1.85% 1.35%
2026/09/08 10.27% 6.8% 2.55% 3.99% 2.15% 3.25% 1.41% 1.34% 2.05% 1.23%
2026/09/09 10.03% 6.21% 2.83% 3.59% 2.02% 3.22% 1.41% 1.28% 1.92% 2.41%
2026/09/10 10.4% 5.8% 2.6% 3.59% 2.59% 3.42% 1.44% 1.5% 1.56% 1.9%
2026/09/11 11.2% 5.44% 2.25% 3.3% 2.08% 3.65% 1.83% 1.3% 1.79% 3.67%
2026/09/12 11.25% 4.57% 2.26% 3.06% 2.07% 4.31% 1.99% 1.67% 1.79% 2.51%
2026/09/13 11.02% 4.2% 2.74% 2.73% 2.55% 4.51% 1.99% 2.09% 1.8% 3.18%
2026/09/14 11.6% 3.96% 2.76% 2.66% 2.11% 4.45% 2.06% 2.41% 2.14% 2.99%
2026/09/15 9.93% 5.19% 3.55% 2.95% 1.88% 3.12% 1.9% 2.79% 1.96% 3.52%
2026/09/16 9.77% 5.86% 3.77% 3.15% 1.97% 3.08% 1.68% 1.89% 1.57% 2.87%
2026/09/17 10.5% 5.56% 3.82% 2.92% 1.97% 3.96% 1.97% 1.34% 2.02% 2.6%
2026/09/18 10.42% 5.86% 3.97% 2.87% 1.95% 3.84% 1.89% 1.93% 1.9% 2.94%
2026/09/19 10.6% 6.69% 4.88% 2.78% 1.87% 3.63% 1.75% 1.66% 1.76% 2.67%
2026/09/20 10.3% 6.41% 5.2% 3.03% 1.81% 3% 1.75% 1.57% 1.62% 2.26%
2026/09/21 9.83% 7.13% 4.36% 3.16% 2.25% 2.72% 1.63% 1.43% 1.5% 1.77%
2026/09/22 9.48% 6.53% 4.64% 3.22% 2.61% 2.83% 1.95% 1.81% 1.81% 1.37%
2026/09/23 9.59% 6.12% 5.55% 3.33% 2.23% 3% 1.9% 1.41% 2.2% 2.76%
2026/09/24 8.47% 7.32% 5.04% 3.7% 2.61% 1.75% 1.77% 1.03% 1.76% 1.68%
2026/09/25 9.36% 6.54% 5.27% 3.96% 2.39% 1.97% 1.8% 1.45% 1.72% 1.8%
2026/09/26 9.34% 7.23% 4.35% 3.99% 2.46% 1.76% 1.87% 1.6% 1.65% 2.25%
2026/09/27 9.38% 6.59% 4.49% 4.04% 2.43% 2.69% 1.63% 2.76% 1.53% 2.09%
2026/09/28 9.07% 6.24% 4.11% 4.16% 2.15% 2.75% 1.63% 2.31% 1.97% 2.08%
2026/09/29 9.74% 6.83% 4.61% 3.82% 2.34% 3.38% 1.84% 1.98% 2.1% 2.33%
2026/09/30 8.68% 5.95% 3.59% 3.57% 3.17% 2.96% 2.6% 2.38% 2.07% 2.03%
  • godaddy.com
  • wix.com
  • ionos.com
  • squarespace.com
  • adobe.com
  • hostinger.com
  • apple.com
  • bestbuy.com
  • zoho.com
  • hp.com

Copyright © Adthena. All rights reserved.

In September 2026, GoDaddy’s impression share fluctuated, peaking mid-month before declining. Wix saw a steady rise, while Ionos and Squarespace experienced moderate growth. Adobe and Hostinger showed mixed trends, with Apple and BestBuy ending strong.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Software & Technology IT Consulting

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Software & Technology IT Consulting - Last month
  1. 1
    Adobe Photoshop - Edit Images with Generative AI https://www.adobe.com

    It’s Easier Than Ever to Make Images Amazing with New Generative AI Features in Photoshop. Next Generation AI is Now in Photoshop, Powered by the New Adobe Firefly Image 3 Model.

  2. 2
    Send & Sign for Free https://www.docusign.com

    Agreements, Fast + Easy — Docusign Works with All the Apps and Devices You Already Use. Sign Anywhere in the World. 100% Digital and Secure. Send & Sign on Any Device. Remote Signing Made Easy. Import PDF & Word Files.

  3. 3
    Create Your Own Custom Website - Free & Takes Minutes https://www.godaddy.com

    Create Your Own Modern, Professional Website With No Technical Knowledge Required.

  4. 4
    Google Workspace https://workspace.google.com › workspace › plans

    Custom Professional Email — Get access to business versions of Google Meet, Chat, Drive, Docs, Sheets, and more. Flexible...

  5. 5
    PandaDoc® is Way Better - Free to Start, No Hidden Fees https://www.pandadoc.com

    Speed Up Your eSign & Document Process With PandaDoc®. Get Started for Free Today!

Copyright © Adthena. All rights reserved.

In the competitive world of PPC, Adobe, DocuSign, GoDaddy, Google Workspace, and PandaDoc shine with unique propositions. Adobe’s AI-powered Photoshop captivates creatives, while DocuSign simplifies global agreements. GoDaddy empowers website creation, Google Workspace enhances business communication, and PandaDoc streamlines eSign processes.

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