Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US IT Consulting category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.
See how often AIOs appear and how search intent is distributed across buying signals.
How often a Google AI overview appears on search terms relevant to this category.
| Frequency | Percentage |
|---|---|
| Frequency | 32.383430774 |
| 67.616569226 |
A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.
| Frequency | Percentage |
|---|---|
| Frequency | 34 |
| 66 |
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Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| godaddy.com | 12.34 |
| wix.com | 6.36 |
| docusign.com | 4.16 |
| squarespace.com | 3.55 |
| proton.me | 2.99 |
| google.com | 2.27 |
| adobe.com | 2.23 |
| dell.com | 2.15 |
| hp.com | 2.08 |
| microsoft.com | 1.86 |
| others | 60.01 |
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In the PPC landscape, GoDaddy leads with 12.34% click share, followed by Wix at 6.36%. Others dominate with 60.01%, overshadowing individual competitors.
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | godaddy.com | wix.com | squarespace.com | forbes.com | squareup.com | ionos.com | top10.com | monday.com | zoho.com | shopify.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/05/01 | 9.46% | 5.21% | 5.6% | 3.14% | 0.83% | 2.6% | 2.56% | 2.03% | 2.69% | 2.21% |
| 2026/05/02 | 8.44% | 4.48% | 6.57% | 4.2% | 0.66% | 3.35% | 2.88% | 1.92% | 1.72% | 2.35% |
| 2026/05/03 | 8.76% | 5.01% | 6.24% | 4.04% | 1% | 3.79% | 2.65% | 1.5% | 1.84% | 2.78% |
| 2026/05/04 | 8.64% | 4.85% | 5.7% | 3.37% | 0.99% | 3.28% | 2.2% | 1.52% | 2.53% | 2.31% |
| 2026/05/05 | 9.3% | 6.33% | 6.78% | 3.87% | 0.77% | 2.96% | 2.34% | 1.79% | 1.9% | 1.75% |
| 2026/05/06 | 10.1% | 5.7% | 7.33% | 3.69% | 0.9% | 2.81% | 1.84% | 1.98% | 1.73% | 1.9% |
| 2026/05/07 | 9.49% | 5.11% | 6.75% | 3.29% | 0.89% | 2.61% | 2.19% | 2.24% | 1.79% | 1.94% |
| 2026/05/08 | 10.09% | 5.44% | 7.63% | 3.25% | 0.85% | 1.93% | 2.4% | 2.17% | 1.81% | 1.69% |
| 2026/05/09 | 9.53% | 4.94% | 7.19% | 3.74% | 0.7% | 2.58% | 2.59% | 1.5% | 1.91% | 1.93% |
| 2026/05/10 | 9.83% | 4.87% | 7.01% | 3.4% | 0.83% | 2.95% | 2.16% | 1.83% | 1.49% | 1.58% |
| 2026/05/11 | 9.82% | 5.41% | 6.37% | 2.88% | 2.64% | 2.47% | 3.21% | 1.6% | 1.95% | 1.26% |
| 2026/05/12 | 10.45% | 5.74% | 5.84% | 3.07% | 2.51% | 2.55% | 3.14% | 1.87% | 1.81% | 1.32% |
| 2026/05/13 | 10.03% | 5.5% | 5.95% | 3.54% | 1.27% | 1.6% | 2.62% | 2.35% | 2.11% | 1.44% |
| 2026/05/14 | 10.14% | 5.46% | 4.51% | 3.94% | 2.01% | 1.81% | 3.04% | 1.77% | 2.03% | 1.68% |
| 2026/05/15 | 10.05% | 5.42% | 7.6% | 3.25% | 0.85% | 1.92% | 2.39% | 2.17% | 1.81% | 1.69% |
| 2026/05/16 | 8.77% | 5.82% | 5.66% | 3.49% | 3.07% | 2.02% | 2.88% | 1.8% | 1.75% | 1.83% |
| 2026/05/17 | 9.83% | 6.72% | 5.96% | 3.21% | 2.27% | 2.28% | 3.33% | 1.64% | 1.37% | 1.94% |
| 2026/05/18 | 9.02% | 5.48% | 5.75% | 2.63% | 2.84% | 2.73% | 3.07% | 1.49% | 2.11% | 2.09% |
| 2026/05/19 | 9.48% | 6.75% | 6.01% | 2.59% | 3.26% | 1.71% | 2.67% | 1.68% | 1.51% | 1.56% |
| 2026/05/20 | 9.49% | 7.73% | 5.48% | 2.41% | 3.1% | 1.6% | 2.82% | 1.87% | 1.51% | 1.46% |
| 2026/05/21 | 9.12% | 7.79% | 5.38% | 3.02% | 3.2% | 1.86% | 3.03% | 1.94% | 1.7% | 1.15% |
| 2026/05/22 | 9.97% | 6.47% | 6.33% | 3.47% | 3.05% | 2.06% | 2.77% | 1.67% | 1.78% | 1.33% |
| 2026/05/23 | 10.26% | 6.13% | 6.45% | 2.76% | 3.21% | 2.08% | 2.47% | 2.05% | 1.82% | 1.55% |
| 2026/05/24 | 10.31% | 5.76% | 6.54% | 3.08% | 1.86% | 2.29% | 2.94% | 1.89% | 1.57% | 1.47% |
| 2026/05/25 | 10.72% | 6.71% | 6.1% | 3.04% | 1.81% | 2.15% | 2.08% | 1.55% | 1.87% | 1.74% |
| 2026/05/26 | 10.18% | 7.7% | 4.42% | 3.42% | 3.38% | 1.6% | 2.05% | 1.92% | 1.81% | 1.97% |
| 2026/05/27 | 9.43% | 6.8% | 4.62% | 3.28% | 4.24% | 2.24% | 2.25% | 2.01% | 1.9% | 2.43% |
| 2026/05/28 | 9.53% | 7.87% | 5.47% | 2.92% | 5.14% | 2.4% | 1.94% | 1.92% | 1.7% | 1.96% |
| 2026/05/29 | 9.38% | 7.07% | 5.48% | 2.85% | 4.82% | 2.36% | 1.68% | 1.96% | 1.94% | 1.55% |
| 2026/05/30 | 8.6% | 6.34% | 5.68% | 3.21% | 4.45% | 2.67% | 2.06% | 1.78% | 1.41% | 1.54% |
| 2026/05/31 | 8.77% | 7.3% | 5.12% | 4.3% | 3.14% | 2.66% | 2.5% | 1.94% | 1.75% | 1.49% |
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In May 2026, GoDaddy led with a steady spend share, peaking mid-month. Wix and Squarespace showed fluctuations, while Forbes and Squareup saw gradual increases. Ionos and Top10 had minor variations. Shopify and Zoho maintained lower shares.
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/05/01 | 2300 |
| 2026/05/02 | 2154 |
| 2026/05/03 | 2228 |
| 2026/05/04 | 2387 |
| 2026/05/05 | 2386 |
| 2026/05/06 | 2384 |
| 2026/05/07 | 2383 |
| 2026/05/08 | 2403 |
| 2026/05/09 | 2288 |
| 2026/05/10 | 2361 |
| 2026/05/11 | 2655 |
| 2026/05/12 | 2660 |
| 2026/05/13 | 2481 |
| 2026/05/14 | 2585 |
| 2026/05/15 | 2403 |
| 2026/05/16 | 2520 |
| 2026/05/17 | 2487 |
| 2026/05/18 | 2613 |
| 2026/05/19 | 2558 |
| 2026/05/20 | 2582 |
| 2026/05/21 | 2631 |
| 2026/05/22 | 2683 |
| 2026/05/23 | 2555 |
| 2026/05/24 | 2590 |
| 2026/05/25 | 3025 |
| 2026/05/26 | 3127 |
| 2026/05/27 | 2953 |
| 2026/05/28 | 2885 |
| 2026/05/29 | 2838 |
| 2026/05/30 | 2829 |
| 2026/05/31 | 2853 |
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May saw a dynamic shift in advertisers, starting at 2,300 and peaking at 3,127. The month concluded with 2,853 advertisers, reflecting a vibrant landscape.
Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.
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Proton.me surged with a 4.33% click share increase, while docusign.com dropped by 1.52%.
Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.
| Date | godaddy.com | wix.com | proton.me | ionos.com | forbes.com | squarespace.com | bestbuy.com | adobe.com | top10.com | shopify.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/05/01 | 6.67% | 4.09% | 0.58% | 3.24% | 2% | 2.62% | 0.43% | 1.53% | 1.94% | 2.4% |
| 2026/05/02 | 5.37% | 3.44% | 1.28% | 3.36% | 2.59% | 2.88% | 0.82% | 1.57% | 2.04% | 2.52% |
| 2026/05/03 | 6.25% | 3.63% | 2.41% | 4.47% | 2.49% | 2.66% | 0.51% | 1.61% | 1.9% | 2.7% |
| 2026/05/04 | 5.64% | 3.7% | 2.14% | 3.62% | 2.1% | 2.61% | 0.51% | 1.35% | 1.73% | 2.11% |
| 2026/05/05 | 6.65% | 5.05% | 0.8% | 3.71% | 2.47% | 3.3% | 0.63% | 1.32% | 1.82% | 1.98% |
| 2026/05/06 | 7.14% | 4.5% | 0.59% | 3.45% | 2.29% | 3.5% | 0.63% | 1.65% | 1.39% | 1.89% |
| 2026/05/07 | 6.66% | 3.92% | 0.51% | 3.05% | 2.11% | 3.21% | 1.38% | 1.21% | 1.76% | 2.13% |
| 2026/05/08 | 7.7% | 4.58% | 0.47% | 2.19% | 2.07% | 3.63% | 0.71% | 1.99% | 1.83% | 1.89% |
| 2026/05/09 | 6.33% | 3.69% | 0.83% | 3.02% | 2.38% | 3.23% | 1.13% | 2.1% | 1.86% | 2.18% |
| 2026/05/10 | 6.53% | 3.84% | 1.29% | 2.89% | 2.04% | 3.07% | 0.58% | 1.32% | 1.5% | 1.43% |
| 2026/05/11 | 6.8% | 3.82% | 0.8% | 2.49% | 1.82% | 2.89% | 1.63% | 1.04% | 2.31% | 1.22% |
| 2026/05/12 | 6.95% | 3.95% | 1.33% | 2.52% | 1.93% | 2.6% | 1.54% | 1.33% | 2.21% | 1.3% |
| 2026/05/13 | 7.4% | 4.31% | 0.9% | 1.47% | 2.31% | 2.61% | 0.72% | 1.23% | 1.98% | 1.56% |
| 2026/05/14 | 6.89% | 4.08% | 1.96% | 1.82% | 2.53% | 2.02% | 0.94% | 1.46% | 2.16% | 1.67% |
| 2026/05/15 | 7.7% | 4.58% | 0.47% | 2.19% | 2.07% | 3.63% | 0.71% | 1.99% | 1.83% | 1.89% |
| 2026/05/16 | 5.94% | 4.06% | 1.53% | 2.17% | 2.22% | 2.62% | 2.13% | 1.84% | 2.17% | 1.8% |
| 2026/05/17 | 6.68% | 4.65% | 0.77% | 2.23% | 2.12% | 2.73% | 1.92% | 1.57% | 2.55% | 1.85% |
| 2026/05/18 | 6.11% | 3.65% | 0.78% | 2.72% | 1.69% | 2.44% | 1.29% | 1.72% | 2.38% | 2.01% |
| 2026/05/19 | 6.55% | 4.75% | 1.88% | 1.85% | 1.67% | 2.54% | 1.51% | 2.21% | 2.1% | 1.59% |
| 2026/05/20 | 6.69% | 5.02% | 2.97% | 1.61% | 1.52% | 2.35% | 2.08% | 1.54% | 2.08% | 1.41% |
| 2026/05/21 | 5.98% | 5.35% | 2.75% | 1.89% | 1.87% | 2.31% | 1.99% | 1.41% | 2.28% | 1.44% |
| 2026/05/22 | 6.32% | 4.95% | 4.14% | 2.13% | 2.3% | 3% | 1.91% | 1.57% | 2.06% | 1.38% |
| 2026/05/23 | 6.93% | 4.62% | 4.3% | 2.05% | 1.92% | 2.92% | 1.94% | 1.52% | 1.85% | 1.82% |
| 2026/05/24 | 7.24% | 3.88% | 4.5% | 2.52% | 1.92% | 2.97% | 2.63% | 1.59% | 2.38% | 1.66% |
| 2026/05/25 | 7.01% | 4.11% | 2.7% | 2.15% | 1.8% | 2.69% | 1.83% | 1.3% | 1.67% | 1.86% |
| 2026/05/26 | 6.43% | 5.01% | 3.49% | 1.41% | 2.24% | 1.9% | 2.38% | 2.01% | 1.53% | 1.85% |
| 2026/05/27 | 6.32% | 4.12% | 3.5% | 2.23% | 1.98% | 1.83% | 2.87% | 2.22% | 1.89% | 3.62% |
| 2026/05/28 | 5.92% | 4.95% | 2.55% | 2.32% | 1.71% | 2.12% | 4.14% | 2.28% | 1.4% | 2.36% |
| 2026/05/29 | 6.17% | 4.92% | 4.04% | 2.33% | 1.76% | 2.21% | 2.99% | 1.45% | 1.25% | 1.66% |
| 2026/05/30 | 5.7% | 4.43% | 3.9% | 2.82% | 1.85% | 2.38% | 2.76% | 1.99% | 1.49% | 1.89% |
| 2026/05/31 | 5.17% | 5% | 4.18% | 2.56% | 2.33% | 2.05% | 1.94% | 1.75% | 1.75% | 1.44% |
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In May 2026, GoDaddy’s impression share fluctuated, peaking at 7.70% mid-month, then declining to 5.17%. Wix saw a steady rise, ending at 5.00%. Proton.me surged from 0.58% to 4.18%. Ionos and Forbes experienced minor fluctuations, while Squarespace and BestBuy showed varied trends. Adobe and Top10.com maintained stability, and Shopify ended with a slight dip.
Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.
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In the competitive landscape of Google PPC, Docusign, Front, GoDaddy, PandaDoc, and Proton Mail shine with distinct narratives. Docusign emphasizes global accessibility, Front champions seamless communication, GoDaddy offers comprehensive online tools, PandaDoc highlights cost-free efficiency, and Proton Mail assures privacy and security.
Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.
Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.
How to use the US Software & Technology IT Consulting June 2026 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
Data within the US Software & Technology IT Consulting June 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.
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We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
The US Software & Technology IT Consulting June 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.
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Yes. The US Software & Technology IT Consulting June 2026 Report aggregates data from across both device types and Google Shopping.
The US Software & Technology IT Consulting June 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
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Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.