US Media & Entertainment Photography & Visual Arts - PPC Market Share Analysis July 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Photography & Visual Arts category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Photography & Visual Arts – US

Google AI Overview visibility for Media & Entertainment Photography & Visual Arts US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 35.9337549257
64.0662450743
35%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 17
83
17%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 4%
Transactional 4%
Navigational 1%
Seasonal 1%
Local 1%
Problem Solving 10%

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Market Exposure

Share of Clicks for top 10 US Media & Entertainment Photography & Visual Arts brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
shutterfly.com 14.92
snapfish.com 12.49
mpix.com 10.32
easycanvasprints.com 6.39
shutterstock.com 4.77
mixbook.com 4.71
etsy.com 3.99
adobe.com 3.86
canvasondemand.com 3.27
istockphoto.com 2.29
others 32.99
  • shutterfly.com - 14.92%
  • snapfish.com - 12.49%
  • mpix.com - 10.32%
  • easycanvasprints.com - 6.39%
  • shutterstock.com - 4.77%
  • mixbook.com - 4.71%
  • etsy.com - 3.99%
  • adobe.com - 3.86%
  • canvasondemand.com - 3.27%
  • istockphoto.com - 2.29%
  • others - 32.99%

Copyright © Adthena. All rights reserved.

In the competitive landscape of Google PPC, Shutterfly leads with 14.92% click share, followed by Snapfish at 12.49%. Meanwhile, ‘others’ collectively hold a significant 32.99%.

Market Exposure

Share of Spend for the top 10 US Media & Entertainment Photography & Visual Arts brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date shutterfly.com easycanvasprints.com snapfish.com mpix.com frameology.com canvasondemand.com mixbook.com adobe.com shutterstock.com istockphoto.com
2026/07/01 15.43% 5.94% 5.31% 13.09% 4.49% 2.86% 6.35% 6.36% 5.45% 8.72%
2026/07/02 19.8% 10.95% 9.28% 13.88% 3.28% 4.54% 3.51% 2.41% 2.49% 3.4%
2026/07/03 17.4% 9.55% 5.69% 9.21% 1.83% 3.69% 4.22% 4.89% 4.18% 5.22%
2026/07/04 15.21% 10.25% 7.3% 8.95% 3.1% 5.43% 5.94% 4.17% 2.25% 4.21%
2026/07/05 19.31% 10.19% 7.07% 6.02% 4.39% 4.39% 4.58% 4.68% 2.19% 4.81%
2026/07/06 22.44% 5.99% 8.18% 12.25% 1.82% 1.78% 4.57% 3.41% 2.99% 4.23%
2026/07/07 24.18% 5.39% 5.62% 10.23% 2.2% 4.03% 6.57% 3.96% 3.69% 3.09%
2026/07/08 15.55% 9.81% 7.9% 8.14% 1.9% 5.08% 6.07% 2.88% 2.48% 1.58%
2026/07/09 23% 6.09% 9.88% 10.58% 1.09% 4.71% 3.72% 3.39% 1.81% 4.01%
2026/07/10 21.25% 9.92% 8.67% 13.96% 4.81% 5.45% 2.35% 2.46% 1.93% 2.21%
2026/07/11 20.91% 10.07% 9.81% 10.27% 0.97% 6.02% 3.91% 2.8% 1.9% 2.44%
2026/07/12 24.84% 8.97% 10.44% 13.03% 2.26% 4.84% 2.64% 2.5% 1.61% 2.59%
2026/07/13 21.25% 5.38% 7.35% 14.88% 3.2% 2.26% 4.01% 4.57% 2.58% 4.92%
2026/07/14 22.59% 3.26% 3.12% 12.03% 2.95% 3.46% 3.81% 6.41% 4.31% 8.26%
2026/07/15 21.05% 6.51% 6.92% 7.29% 0.4% 3.1% 4.19% 5.31% 4.39% 4.49%
2026/07/16 22.29% 6.21% 9.54% 9.78% 0.03% 1.86% 5.73% 5.51% 3.15% 2.99%
2026/07/17 18.29% 5.55% 10.85% 7.96% 0.65% 3.08% 4.63% 5.11% 4.08% 2.76%
2026/07/18 22.48% 9.29% 11.39% 10.23% 1.87% 3.67% 4.45% 3.31% 1.44% 2.16%
2026/07/19 18.43% 8.15% 13.59% 12.32% 2.2% 3.72% 4.85% 3.85% 2.42% 2.09%
2026/07/20 14.67% 14.22% 12.44% 10.32% 0.7% 4.47% 5.64% 3.18% 0.96% 0.95%
2026/07/21 22.56% 3.25% 3.11% 12.01% 2.95% 3.45% 3.8% 6.4% 4.31% 8.25%
2026/07/22 17.45% 7.33% 10.11% 13.22% 1.3% 5.33% 3.65% 3.38% 2.81% 4.16%
2026/07/23 18.07% 9.37% 12.26% 7.86% 1.87% 5.27% 3.25% 3.45% 2.6% 2.74%
2026/07/24 22.33% 5.55% 11.87% 10.48% 1.14% 5.65% 3.18% 2.98% 2.95% 2.82%
2026/07/25 19.82% 7.8% 9.79% 11.26% 2.73% 5.44% 4.49% 3.07% 3.17% 3.79%
2026/07/26 19.14% 9.37% 10.44% 10.26% 1.74% 6.12% 2.23% 2.72% 2.66% 2.19%
2026/07/27 20.69% 7.53% 9.74% 11.95% 1.2% 3.96% 3.07% 3.77% 3.22% 3.41%
2026/07/28 15.91% 8.12% 13.1% 12.12% 0.46% 4.69% 4.89% 3.67% 4.03% 3.27%
2026/07/29 19.06% 6.8% 8.04% 12.27% 7.37% 5.37% 3.37% 3.11% 2.49% 2.81%
2026/07/30 18.53% 12.07% 10.7% 12.37% 2.96% 3.12% 3.02% 2.42% 1.54% 3.29%
2026/07/31 18.22% 10.91% 10.7% 9.88% 7.95% 5.02% 2.27% 1.74% 1.05% 0.88%
  • shutterfly.com
  • easycanvasprints.com
  • snapfish.com
  • mpix.com
  • frameology.com
  • canvasondemand.com
  • mixbook.com
  • adobe.com
  • shutterstock.com
  • istockphoto.com

Copyright © Adthena. All rights reserved.

In July 2026, Shutterfly led with fluctuating spend, peaking mid-month. EasyCanvasPrints and Snapfish showed varied trends, while Mpix maintained steady growth. Frameology and CanvasOnDemand had modest shares. Mixbook, Adobe, Shutterstock, and iStockPhoto experienced diverse patterns, ending with mixed results.

Market Exposure

Competitor Count for US Media & Entertainment Photography & Visual Arts

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/07/01 239
2026/07/02 245
2026/07/03 269
2026/07/04 269
2026/07/05 273
2026/07/06 255
2026/07/07 244
2026/07/08 270
2026/07/09 245
2026/07/10 277
2026/07/11 278
2026/07/12 282
2026/07/13 278
2026/07/14 240
2026/07/15 249
2026/07/16 228
2026/07/17 231
2026/07/18 218
2026/07/19 226
2026/07/20 227
2026/07/21 240
2026/07/22 311
2026/07/23 286
2026/07/24 289
2026/07/25 290
2026/07/26 314
2026/07/27 299
2026/07/28 291
2026/07/29 263
2026/07/30 267
2026/07/31 267

Copyright © Adthena. All rights reserved.

July began with 239 advertisers, peaking mid-month at 314. A dynamic fluctuation marked the month, concluding with 267 advertisers.

Campaign Efficiency

Market Loss & Market Gains for US Media & Entertainment Photography & Visual Arts

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
easycanvasprints.com 1.46%
nationsphotolab.com 1.12%
mixtiles.com 1%
canvasdiscount.com 0.74%
frameology.com 0.59%
istockphoto.com -0.53%
fineartamerica.com -0.56%
mixbook.com -0.67%
adobe.com -0.75%
etsy.com -1.6%

Copyright © Adthena. All rights reserved.

Etsy.com saw a significant drop of 1.6 in click share, while easycanvasprints.com surged by 1.46. Nationsphotolab.com and mixtiles.com also experienced positive growth, contrasting Adobe.com’s decline of 0.75.

Campaign Efficiency

US Media & Entertainment Photography & Visual Arts Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date shutterfly.com easycanvasprints.com mpix.com snapfish.com canvasondemand.com canvasdiscount.com mixbook.com adobe.com etsy.com istockphoto.com
2026/07/01 12.23% 3.22% 11.29% 6.01% 2.03% 1.11% 4.92% 4.57% 6.5% 7.82%
2026/07/02 15.27% 9.88% 12.87% 8.95% 4.33% 1.85% 2.86% 1.95% 4.33% 3.83%
2026/07/03 13.45% 5.68% 7.82% 5.6% 2.83% 1.46% 3.72% 3.8% 8.42% 4.23%
2026/07/04 12.22% 7.55% 7.53% 6.08% 5.52% 3% 5.69% 3.25% 7.81% 3.93%
2026/07/05 15.31% 7.97% 5.4% 7.09% 3.93% 2.8% 3.16% 3.91% 7.24% 4.68%
2026/07/06 17.68% 3.2% 10.24% 7.99% 1.48% 2.1% 3.94% 2.6% 7.56% 4.54%
2026/07/07 18.85% 4.46% 9.07% 6.37% 3.46% 2.62% 5.51% 3.69% 4.3% 2.63%
2026/07/08 10.61% 6.58% 6.84% 7.13% 3.85% 3.4% 3.46% 2.28% 7.67% 1.15%
2026/07/09 16.26% 5.2% 8.07% 8.79% 4.1% 1.5% 2.86% 2.49% 7.27% 4.2%
2026/07/10 15.23% 7.26% 10.3% 8.18% 4.3% 1.68% 1.86% 2.04% 9.29% 2.12%
2026/07/11 16.79% 7.66% 8.97% 8.5% 5.24% 2.02% 2.95% 2.46% 6.2% 2.03%
2026/07/12 18.24% 7.02% 10.53% 9.83% 4.11% 1.2% 1.83% 2.3% 4.25% 2.4%
2026/07/13 16.57% 3.64% 11.67% 5.84% 2% 0.69% 2.71% 3.93% 4.48% 5.06%
2026/07/14 16.14% 1.99% 11.65% 4.11% 2.85% 1.06% 2.72% 5.53% 3.28% 8.79%
2026/07/15 14.11% 3.89% 5.66% 6.51% 2.21% 0.9% 2.91% 4.38% 9.45% 2.85%
2026/07/16 14.03% 3.78% 8.14% 7.74% 1.52% 0.74% 4.81% 5.23% 8.35% 1.97%
2026/07/17 12.06% 3.41% 5.54% 7.39% 2.67% 1.13% 2.53% 3.36% 25.52% 1.47%
2026/07/18 18.43% 8.94% 8.65% 8.81% 3.2% 2.88% 2.72% 2.5% 5.38% 1.35%
2026/07/19 14.4% 8.05% 10.42% 10.24% 3.27% 3.55% 3.61% 2.65% 3.43% 1.37%
2026/07/20 11.56% 10.23% 8.03% 10.39% 3.63% 3.71% 6.28% 2.49% 3.44% 0.75%
2026/07/21 16.14% 1.99% 11.65% 4.11% 2.85% 1.06% 2.72% 5.53% 3.28% 8.79%
2026/07/22 13.8% 5.1% 9.61% 8.46% 3.92% 1.84% 2.93% 2.66% 7.3% 3.16%
2026/07/23 13.92% 6.42% 6.99% 10.41% 4.55% 3.05% 2.8% 2.53% 6.78% 2.17%
2026/07/24 15.56% 4.16% 8.78% 11.13% 4.45% 2.63% 3.44% 2.05% 6.69% 1.98%
2026/07/25 15.05% 6.58% 8.9% 8.2% 5.35% 2.43% 5.08% 2.18% 5.72% 3.29%
2026/07/26 14.87% 8.78% 8.91% 8.93% 5.51% 3.98% 1.87% 2.09% 4.44% 1.8%
2026/07/27 15.2% 6.2% 9.32% 8.75% 3.53% 2.12% 2.12% 3.34% 5.8% 2.63%
2026/07/28 11.41% 6.49% 8.77% 13.87% 3.73% 1.36% 3.88% 2.98% 8.1% 2.76%
2026/07/29 16.27% 5.64% 9.91% 6.82% 3.94% 1.78% 2.6% 2.85% 4.33% 2.28%
2026/07/30 15.61% 11.51% 8.9% 8.94% 3.19% 2.36% 2.44% 2.25% 4.31% 3.66%
2026/07/31 16.19% 11.26% 9.92% 8.83% 6.02% 4.28% 2.19% 1.94% 1.86% 0.73%
  • shutterfly.com
  • easycanvasprints.com
  • mpix.com
  • snapfish.com
  • canvasondemand.com
  • canvasdiscount.com
  • mixbook.com
  • adobe.com
  • etsy.com
  • istockphoto.com

Copyright © Adthena. All rights reserved.

In July 2026, Shutterfly’s impression share fluctuated, peaking at 18.85% on the 7th. EasyCanvasPrints saw a notable rise to 11.51% by month’s end. Mpix maintained a steady presence, while Snapfish surged mid-month. Etsy’s share spiked dramatically on the 17th, reaching 25.52%. The month concluded with diverse shifts across advertisers.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Media & Entertainment Photography & Visual Arts

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Media & Entertainment Photography & Visual Arts - Last month
  1. 1
    Adobe Lightroom & Photoshop - Edit Your Photos From Anywhere https://www.adobe.com

    Easily Edit, Organize & Share Photos Across Your Mobile & Desktop Devices. New Lightroom AI...

  2. 2
    You Upload. We Frame & Deliver - Send a Photo in Just 5 Minutes https://www.frameology.com › send-photos

    Choose Frame. Upload Photo. Done! Fast, Easy, Affordable Picture Framing. Send A Photo Now

  3. 3
    The Best Quality Photo Prints | Shipped In 24 Hours | Mpix.com https://www.mpix.com

    The #1 photographer recommended printing service. Order quality photo prints at Mpix!

  4. 4
    35% Off Prints + Free Shipping - High-Quality Photo Prints https://www.shutterfly.com

    Get 35% off photo prints and free shipping with code PRINTSDEAL. Shop now!

  5. 5
    Snapfish® Photo Books & Prints | 70% off Orders $39+ https://www.snapfish.com

    Stay connected with friends & family with custom photo gifts at the lowest prices. Lowest prices for your favorite products. Save on photo cards, prints, books & more!

Copyright © Adthena. All rights reserved.

In the vibrant world of photography and visual arts, top advertisers like Adobe, Frameology, Mpix, Shutterfly, and Snapfish captivate audiences with compelling PPC ads. Adobe highlights seamless photo editing with AI, while Frameology simplifies framing. Mpix and Shutterfly emphasize quality and discounts, and Snapfish offers unbeatable savings on personalized photo gifts.

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