US Media & Entertainment Photography & Visual Arts - PPC Market Share Analysis June 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Photography & Visual Arts category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Photography & Visual Arts – US

Google AI Overview visibility for Media & Entertainment Photography & Visual Arts US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 20.527952898
79.472047102
20%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 17
83
17%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 5%
Transactional 3%
Navigational 0%
Seasonal 0%
Local 1%
Problem Solving 13%

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Market Exposure

Share of Clicks for top 10 US Media & Entertainment Photography & Visual Arts brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
snapfish.com 19.31
shutterfly.com 12.56
easycanvasprints.com 8.06
mpix.com 7.43
shutterstock.com 5.82
picsart.com 5.17
adobe.com 3.94
mixbook.com 2.79
nationsphotolab.com 2.78
etsy.com 2.71
others 29.43
  • snapfish.com - 19.31%
  • shutterfly.com - 12.56%
  • easycanvasprints.com - 8.06%
  • mpix.com - 7.43%
  • shutterstock.com - 5.82%
  • picsart.com - 5.17%
  • adobe.com - 3.94%
  • mixbook.com - 2.79%
  • nationsphotolab.com - 2.78%
  • etsy.com - 2.71%
  • others - 29.43%

Copyright © Adthena. All rights reserved.

Snapfish leads with 19.31% click share, followed by Shutterfly at 12.56%. Others collectively hold 29.43%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 US Media & Entertainment Photography & Visual Arts brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date snapfish.com shutterfly.com easycanvasprints.com mpix.com canvasondemand.com mixbook.com istockphoto.com adobe.com shutterstock.com nationsphotolab.com
2026/05/01 7.2% 10.07% 5.67% 2.68% 2.16% 6.74% 9.68% 7.8% 7.33% 2.34%
2026/05/02 5.88% 12.04% 8.4% 6.63% 3.7% 5.36% 7.13% 6.25% 6.07% 4.03%
2026/05/03 5.31% 14.46% 4.88% 3.71% 2.04% 6.98% 8.47% 6.57% 5.39% 4.08%
2026/05/04 3.95% 14.98% 8.44% 6.35% 3.82% 4.53% 6.36% 6.08% 5.06% 4.25%
2026/05/05 4.99% 13.6% 6.87% 8.82% 1.7% 3.71% 8.31% 4.42% 6.25% 4.18%
2026/05/06 4.29% 16.37% 5.97% 7.08% 1.99% 4.02% 9.94% 6.22% 6.68% 2.39%
2026/05/07 5.32% 14.36% 6.85% 8.95% 1.9% 3.91% 8.6% 5.48% 7.1% 2.15%
2026/05/08 5.21% 12.62% 7.47% 8.48% 2.93% 3.09% 9.63% 6.59% 7.21% 2.63%
2026/05/09 6.02% 14.51% 7.05% 9.68% 3.49% 1.9% 9.79% 7.75% 4.28% 2.84%
2026/05/10 5.28% 23.51% 5.91% 7.24% 2.76% 2.45% 6.31% 7.49% 4.13% 2.36%
2026/05/11 9.68% 20.7% 13.13% 9.04% 3.75% 2.48% 4.29% 3.12% 2.47% 3.41%
2026/05/12 9.38% 18.21% 14.04% 10.53% 3.27% 2.54% 3.3% 3.25% 2.87% 2.91%
2026/05/13 7.74% 13.07% 10.15% 10.27% 2.89% 1.54% 6.44% 5.5% 5.08% 4.63%
2026/05/14 10.09% 16.56% 12.78% 9.69% 4.03% 2.36% 4.98% 4.24% 3.71% 3.47%
2026/05/15 5.19% 12.57% 7.43% 8.45% 2.91% 3.08% 9.58% 6.56% 7.17% 2.62%
2026/05/16 13.66% 19.29% 12.39% 10.63% 3.13% 2.22% 3.46% 3.77% 1.51% 3.92%
2026/05/17 14.22% 15.57% 13.77% 9.3% 3.1% 3.21% 3.12% 4.15% 2.3% 3.6%
2026/05/18 12.59% 15.34% 13.17% 10.12% 3.1% 2.96% 3.61% 3.78% 2.89% 4.45%
2026/05/19 12.92% 12.66% 13.17% 12.39% 2.9% 2.54% 4.06% 3.17% 3.01% 5.54%
2026/05/20 13.84% 16.3% 12.58% 10.7% 3.88% 2.2% 3.53% 3.57% 2.34% 4.58%
2026/05/21 14.19% 19.18% 14.06% 11.34% 4.51% 1.75% 3.55% 2.62% 2.8% 3.81%
2026/05/22 13.59% 17.01% 16.09% 11.76% 5.53% 2.96% 2.89% 2.53% 2.73% 4.29%
2026/05/23 12.74% 20.07% 12.22% 10.31% 5.72% 3.31% 2.76% 3.12% 2.07% 3.51%
2026/05/24 12.8% 21.36% 9.6% 9.99% 5.4% 3.3% 2.74% 3.3% 1.76% 4.04%
2026/05/25 11.47% 18.12% 11.68% 10.74% 4.52% 2.98% 2.17% 3.03% 1.63% 4.6%
2026/05/26 13.29% 12.97% 13.17% 9.56% 3.34% 3.45% 2.95% 2.95% 2.6% 3.68%
2026/05/27 17.41% 14.38% 13.65% 10.98% 4.38% 2.42% 2.26% 2.13% 2.32% 3.18%
2026/05/28 16.06% 14.53% 13.67% 9.99% 4.01% 2.28% 2.68% 2.52% 1.66% 3.08%
2026/05/29 19.51% 13.6% 13.7% 9.95% 4.19% 3.47% 2.15% 2.32% 2.35% 3.5%
2026/05/30 17.61% 13.87% 13.02% 9.77% 4.19% 3.41% 2.26% 2.39% 2.16% 3.35%
2026/05/31 16.98% 14.42% 13.82% 9.24% 4.45% 3.65% 2.85% 2.49% 2.14% 1.87%
  • snapfish.com
  • shutterfly.com
  • easycanvasprints.com
  • mpix.com
  • canvasondemand.com
  • mixbook.com
  • istockphoto.com
  • adobe.com
  • shutterstock.com
  • nationsphotolab.com

Copyright © Adthena. All rights reserved.

In May 2026, Snapfish’s PPC spend share surged from 7.2% to 16.98%. Shutterfly peaked at 23.51% mid-month, while EasyCanvasPrints and Mpix saw steady growth. Adobe and Shutterstock experienced declines, ending at 2.49% and 2.14%, respectively.

Market Exposure

Competitor Count for US Media & Entertainment Photography & Visual Arts

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/05/01 244
2026/05/02 230
2026/05/03 237
2026/05/04 246
2026/05/05 263
2026/05/06 277
2026/05/07 272
2026/05/08 279
2026/05/09 287
2026/05/10 275
2026/05/11 294
2026/05/12 304
2026/05/13 268
2026/05/14 284
2026/05/15 279
2026/05/16 301
2026/05/17 296
2026/05/18 286
2026/05/19 264
2026/05/20 274
2026/05/21 285
2026/05/22 278
2026/05/23 295
2026/05/24 312
2026/05/25 331
2026/05/26 341
2026/05/27 307
2026/05/28 303
2026/05/29 290
2026/05/30 324
2026/05/31 305

Copyright © Adthena. All rights reserved.

In May 2026, distinct advertisers on Google SERP began at 244, fluctuated, and peaked at 341 on May 26. The month concluded with 305 advertisers, showcasing dynamic competition.

Campaign Efficiency

Market Loss & Market Gains for US Media & Entertainment Photography & Visual Arts

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
snapfish.com 12.15%
easycanvasprints.com 1.78%
etsy.com 1.2%
mpix.com 0.8%
canvasondemand.com 0.73%
shutterfly.com -1.43%
picsart.com -1.68%
adobe.com -2.08%
istockphoto.com -2.28%
shutterstock.com -3.69%

Copyright © Adthena. All rights reserved.

Snapfish.com surged with a 12.15% click share increase, while Shutterstock.com dropped by 3.69%.

Campaign Efficiency

US Media & Entertainment Photography & Visual Arts Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date snapfish.com shutterfly.com easycanvasprints.com mpix.com etsy.com canvasondemand.com adobe.com istockphoto.com shutterstock.com nationsphotolab.com
2026/05/01 8% 7.33% 3.85% 2.11% 2.91% 1.36% 7.58% 7.5% 7.14% 1.73%
2026/05/02 6.31% 9.35% 6.85% 5.79% 2.73% 3.13% 5.98% 5.25% 5.55% 3.21%
2026/05/03 6.16% 12.43% 2.93% 2.96% 2.52% 1.17% 6.34% 6.46% 5.02% 3.13%
2026/05/04 5.17% 11.99% 6.16% 5.37% 1.68% 2.49% 7.57% 4.97% 5.21% 3.26%
2026/05/05 5.08% 10.66% 3.9% 7.24% 3.85% 0.94% 4.38% 8.29% 6.14% 3.35%
2026/05/06 4.29% 15.42% 3.67% 5.25% 3.35% 2.34% 5.56% 7.83% 5.28% 1.45%
2026/05/07 5.79% 11.2% 4.97% 7.38% 3.87% 1.25% 5.19% 8.1% 6.79% 1.51%
2026/05/08 5.73% 9.48% 4.31% 7.03% 2.76% 1.63% 7.73% 9.34% 6.91% 1.81%
2026/05/09 5.62% 12.59% 4.97% 7.69% 2.47% 2.58% 7.95% 9.66% 3.87% 2.07%
2026/05/10 4.99% 21.44% 3.14% 5.88% 3.03% 1.47% 8.17% 4.32% 3.63% 1.69%
2026/05/11 9.24% 18.65% 10.34% 7.69% 2.75% 2.76% 3.21% 3.86% 2.19% 3.19%
2026/05/12 9.06% 16.75% 10.94% 8.91% 2.75% 2.54% 3.63% 3% 2.65% 2.62%
2026/05/13 7.25% 10.09% 6.14% 7.87% 3.21% 1.46% 8.48% 6.65% 5.27% 3.47%
2026/05/14 9.37% 13.24% 8.6% 7.99% 4.85% 2.35% 5.32% 5.4% 3.86% 2.7%
2026/05/15 5.74% 9.48% 4.31% 7.04% 2.76% 1.63% 7.73% 9.34% 6.91% 1.81%
2026/05/16 12.02% 16.36% 9.99% 8.81% 3.87% 2.23% 3.58% 2.88% 1.57% 3.45%
2026/05/17 13.81% 12.79% 10.49% 7.64% 4.65% 2.17% 5% 2.24% 2.1% 2.91%
2026/05/18 11.84% 13.39% 10.36% 8.6% 4.79% 2.37% 5.09% 2.85% 2.73% 3.81%
2026/05/19 13.05% 10.15% 10.3% 9.94% 6.44% 2.4% 3.01% 3.93% 2.81% 4.67%
2026/05/20 15.13% 13.02% 8.54% 8.86% 5.06% 2.62% 3.77% 3.17% 2.28% 3.92%
2026/05/21 14.38% 15.87% 11.15% 9.49% 3.32% 3.46% 2.64% 3.56% 2.52% 3.32%
2026/05/22 16.39% 14.12% 11.88% 9.62% 2.98% 3.93% 2.67% 2.61% 2.66% 3.66%
2026/05/23 13.86% 16.34% 9% 8.3% 3.89% 4.16% 3.52% 2.02% 1.95% 2.96%
2026/05/24 14.86% 15.93% 7.42% 7.68% 4.16% 3.93% 2.97% 1.73% 1.54% 3.09%
2026/05/25 12.26% 14.07% 9.24% 8.95% 5.41% 3.78% 2.92% 1.44% 1.54% 4.07%
2026/05/26 12.7% 10.23% 9.42% 7.34% 6.82% 2.52% 2.77% 2.21% 2.38% 3.29%
2026/05/27 18.09% 11.75% 10.61% 9.06% 5.84% 3.24% 2.07% 1.65% 2.18% 2.67%
2026/05/28 15.67% 10.54% 9.81% 7.65% 7.51% 3.08% 2.77% 2.22% 1.48% 2.41%
2026/05/29 17.32% 10.34% 9.6% 7.61% 5.9% 2.82% 2.21% 1.5% 2.02% 2.76%
2026/05/30 17.09% 10.37% 9.3% 7.26% 6.87% 3.03% 2.26% 1.56% 1.89% 2.69%
2026/05/31 17.33% 10.78% 10.14% 7.31% 6.24% 3.51% 2.65% 2.39% 2.06% 1.52%
  • snapfish.com
  • shutterfly.com
  • easycanvasprints.com
  • mpix.com
  • etsy.com
  • canvasondemand.com
  • adobe.com
  • istockphoto.com
  • shutterstock.com
  • nationsphotolab.com

Copyright © Adthena. All rights reserved.

In May 2026, Snapfish’s impression share surged from 8.00% to 17.33%, peaking mid-month. Shutterfly fluctuated, starting at 7.33% and ending at 10.78%. EasyCanvasPrints and Mpix showed steady growth, while Etsy and CanvasOnDemand had modest gains. Adobe and iStockPhoto experienced declines, with Shutterstock and NationsPhotoLab maintaining low shares.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Media & Entertainment Photography & Visual Arts

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Media & Entertainment Photography & Visual Arts - Last month
  1. 1
    Adobe Lightroom & Photoshop https://www.adobe.com

    Edit Your Photos From Anywhere — Easily Edit, Organize & Share Photos Across Your Mobile & Desktop Devices.

  2. 2
    The Best Quality Photo Prints - Shipped In 24 Hours | Mpix.com https://www.mpix.com

    The #1 photographer recommended printing service. Order quality photo prints at Mpix!

  3. 3
    Nations Photo Lab | Best Quality Photo Printing | Online Prints https://www.nationsphotolab.com

    Nations Photo Lab online service offers high quality photo printing. Create stunning, professional photo prints, books, albums & wall decor. Best Quality Printing.

  4. 4
    Free Photo Editor - Online Image Editing For Creators | Picsart https://www.picsart.com

    Your go-to photo editor to crop, enhance, and design images - with 200+ features, 80K+ templates, filters, and an intuitive editing experience.

  5. 5
    35% Off Prints + Free Shipping | Great Deals On Photo Prints https://www.shutterfly.com

    Get 35% off photo prints and free shipping with code PRINTSDEAL. Shop now! Fast & Secure...

Copyright © Adthena. All rights reserved.

In the vibrant world of photography and visual arts, Adobe, Mpix, Nations Photo Lab, Picsart, and Shutterfly dominate Google’s PPC landscape. Adobe’s seamless editing across devices, Mpix’s photographer-endorsed prints, Nations’ professional quality, Picsart’s creative tools, and Shutterfly’s enticing discounts captivate audiences.

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