US Media & Entertainment Photography & Visual Arts - PPC Market Share Analysis November 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Photography & Visual Arts category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Photography & Visual Arts – US

Google AI Overview visibility for Media & Entertainment Photography & Visual Arts US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 14.9159484598
85.0840515402
14%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 19
81
19%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 6%
Transactional 2%
Navigational 0%
Seasonal 0%
Local 1%
Problem Solving 13%

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Market Exposure

Share of Clicks for top 10 US Media & Entertainment Photography & Visual Arts brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
shutterfly.com 22.98
snapfish.com 16.38
mpix.com 8.66
easycanvasprints.com 5.72
picsart.com 3.86
canvasondemand.com 3.21
mixbook.com 2.78
adobe.com 2.76
canvasdiscount.com 2.39
shutterstock.com 2.28
others 28.98
  • shutterfly.com - 22.98%
  • snapfish.com - 16.38%
  • mpix.com - 8.66%
  • easycanvasprints.com - 5.72%
  • picsart.com - 3.86%
  • canvasondemand.com - 3.21%
  • mixbook.com - 2.78%
  • adobe.com - 2.76%
  • canvasdiscount.com - 2.39%
  • shutterstock.com - 2.28%
  • others - 28.98%

Copyright © Adthena. All rights reserved.

In the media & entertainment | photography & visual arts sector, Shutterfly leads with 22.98% click share, followed by Snapfish at 16.38%. ‘Others’ collectively hold 28.98%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 US Media & Entertainment Photography & Visual Arts brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date shutterfly.com snapfish.com mpix.com mixbook.com easycanvasprints.com artifactuprising.com canvasondemand.com adobe.com canvasdiscount.com mixtiles.com
2025/11/01 24.55% 11.27% 7.74% 2.3% 8.27% 2.56% 3.39% 2.63% 4.49% 0.48%
2025/11/02 19.27% 17.62% 9.91% 2.48% 8% 3.04% 3.51% 2.98% 2.85% 0.97%
2025/11/03 21.39% 17.08% 9.15% 2.1% 9.03% 6.74% 4.42% 2.74% 1.89% 0.64%
2025/11/04 21.45% 15.95% 8.53% 2.46% 7.17% 4.59% 4.19% 3.13% 4.46% 0.22%
2025/11/05 23.07% 10.36% 10.18% 2.45% 8.98% 3.37% 5.8% 2.24% 3.68% 2.14%
2025/11/06 23.64% 11.39% 7.65% 2.61% 6.65% 3.93% 3.52% 2.8% 2.23% 1.46%
2025/11/07 23.62% 16.72% 7.51% 3.14% 7.29% 3.66% 2.77% 2.57% 3.35% 5.62%
2025/11/08 25.07% 23.75% 8.25% 2.12% 7.74% 4.37% 1.21% 2.23% 2.84% 3.79%
2025/11/09 26.84% 21.06% 9.04% 3.27% 5.68% 2.82% 3.76% 2.17% 1.7% 5.4%
2025/11/10 24.49% 21.34% 7.36% 3.62% 6.92% 4.43% 2.87% 2% 3.01% 4.7%
2025/11/11 25.58% 15.49% 12.5% 3.5% 4.76% 4.21% 0.86% 2.35% 2.97% 5.51%
2025/11/12 25.03% 17.22% 9.85% 2.61% 5.6% 7.13% 2.43% 2.28% 2.63% 1.72%
2025/11/13 27.51% 12.91% 11.81% 2.72% 6.62% 5.72% 1.88% 1.8% 2.78% 2.1%
2025/11/14 25.38% 15.72% 8.86% 2.66% 10.72% 4.96% 2.41% 1.82% 4.42% 2.1%
2025/11/15 27.77% 19.25% 9.7% 2.07% 8.58% 2.97% 2.65% 2.57% 0.56% 1.65%
2025/11/16 24.19% 18.05% 8.31% 2.53% 4.99% 8.45% 2.14% 2.8% 0.68% 2.28%
2025/11/17 27.67% 9.74% 12.64% 1.69% 5.85% 4.16% 4.35% 2.42% 2.23% 0.37%
2025/11/18 32.4% 15.12% 11% 2.78% 3.16% 7.53% 1.24% 2.34% 0.2% 1.23%
2025/11/19 28.07% 8.54% 10.01% 3.47% 4.32% 5.5% 4.29% 2.94% 0.32% 2.26%
2025/11/20 28.59% 10.33% 14.22% 2.97% 5.75% 3.96% 5.08% 3.07% 1.7% 1.23%
2025/11/21 29.67% 10.34% 14.01% 3.56% 8.28% 2.15% 5.22% 2.2% 1.35% 1.84%
2025/11/22 29.83% 11.67% 12.26% 3.23% 8.83% 3.01% 4.8% 3.05% 1.01% 1.53%
2025/11/23 33.75% 13.27% 11.72% 1.71% 7.58% 1.45% 4.1% 2.24% 2.55% 0.81%
2025/11/24 29.2% 15.25% 12.08% 2.71% 7.97% 2.73% 3.18% 2.31% 1.99% 1.41%
2025/11/25 28.76% 15.4% 12.27% 2.76% 5.27% 4.37% 2.75% 3.61% 1.66% 0.11%
2025/11/26 26.32% 16.01% 13.87% 3.45% 4.06% 3.3% 4.22% 3.24% 2.17% 1.92%
2025/11/27 24.28% 12.19% 10.76% 3.67% 4.06% 4.06% 2.67% 3.2% 0.22% 8.29%
2025/11/28 25.42% 13.98% 9.15% 5% 4.65% 4.94% 5.19% 1.62% 0.87% 4.64%
2025/11/29 24.51% 11.03% 12.6% 4.48% 5.33% 6.44% 4.59% 1.76% 2.99% 1.02%
2025/11/30 23.54% 19.28% 13.76% 4.61% 4.47% 3.79% 2.92% 1.65% 1.6% 0.84%
  • shutterfly.com
  • snapfish.com
  • mpix.com
  • mixbook.com
  • easycanvasprints.com
  • artifactuprising.com
  • canvasondemand.com
  • adobe.com
  • canvasdiscount.com
  • mixtiles.com

Copyright © Adthena. All rights reserved.

In November 2025, Shutterfly led with a peak spend share of 33.75% on the 23rd. Snapfish fluctuated, peaking at 23.75% on the 8th. Mpix and Mixbook showed steady growth, while EasyCanvasPrints and ArtifactUprising had varied trends. The month concluded with Shutterfly maintaining dominance.

Market Exposure

Competitor Count for US Media & Entertainment Photography & Visual Arts

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2025/11/01 317
2025/11/02 314
2025/11/03 329
2025/11/04 313
2025/11/05 332
2025/11/06 297
2025/11/07 334
2025/11/08 338
2025/11/09 334
2025/11/10 345
2025/11/11 311
2025/11/12 336
2025/11/13 310
2025/11/14 307
2025/11/15 312
2025/11/16 333
2025/11/17 302
2025/11/18 324
2025/11/19 293
2025/11/20 284
2025/11/21 285
2025/11/22 292
2025/11/23 286
2025/11/24 300
2025/11/25 288
2025/11/26 272
2025/11/27 294
2025/11/28 294
2025/11/29 302
2025/11/30 303

Copyright © Adthena. All rights reserved.

November began with 317 advertisers, peaking at 345 mid-month. A decline followed, ending with 303.

Campaign Efficiency

Market Loss & Market Gains for US Media & Entertainment Photography & Visual Arts

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
shutterfly.com 3.53%
mpix.com 2.17%
canvasondemand.com 1.2%
nationsphotolab.com 0.93%
picsart.com 0.82%
printerpix.com -0.67%
chatbooks.com -0.81%
easycanvasprints.com -1.2%
canvasdiscount.com -1.46%
snapfish.com -5.13%

Copyright © Adthena. All rights reserved.

Shutterfly.com surged with a 3.53% click share increase, while Snapfish.com plummeted by 5.13%. Mpix.com and Canvasondemand.com also gained, contrasting with declines for Canvasdiscount.com and Easycanvasprints.com.

Campaign Efficiency

US Media & Entertainment Photography & Visual Arts Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date shutterfly.com snapfish.com mpix.com easycanvasprints.com mixbook.com canvasondemand.com artifactuprising.com adobe.com canvasdiscount.com mixtiles.com
2025/11/01 20.37% 10.46% 6.63% 8.96% 1.74% 3.76% 1.85% 2.46% 5.36% 0.68%
2025/11/02 16.7% 12.86% 7.57% 8.49% 1.71% 4.35% 2.07% 2.97% 3.02% 1.36%
2025/11/03 18.28% 14.28% 7.65% 8.87% 1.47% 4.15% 3.92% 2.56% 2.43% 0.87%
2025/11/04 18.38% 13.73% 7.19% 7.6% 1.82% 4.22% 2.59% 3.1% 5.93% 0.19%
2025/11/05 19.3% 8.97% 8.52% 9.53% 1.87% 5.3% 2.26% 1.9% 4.02% 2.25%
2025/11/06 17.87% 13.08% 6.44% 6.73% 2.67% 3.93% 3.49% 2.27% 3.78% 1.84%
2025/11/07 19.32% 15.23% 6.45% 7.19% 2.68% 3.24% 2.69% 2.62% 4.31% 5.16%
2025/11/08 21.81% 20.9% 6.76% 8.23% 1.78% 1.66% 2.93% 2.26% 3.08% 3.45%
2025/11/09 22.16% 21.4% 6.29% 5.26% 2.9% 4.02% 1.85% 2.21% 2.23% 4.6%
2025/11/10 20.48% 20.37% 4.99% 7.14% 2.98% 3.06% 2.59% 1.93% 2.86% 3.82%
2025/11/11 22.29% 14.95% 10.31% 4.46% 3.22% 1.38% 2.56% 2.14% 3.59% 4.28%
2025/11/12 22.07% 14.2% 7.29% 6.13% 2.24% 2.84% 4.51% 2.64% 2.85% 1.66%
2025/11/13 23.74% 10.32% 9.81% 6.95% 2.21% 2.6% 3.91% 2.02% 3.87% 1.53%
2025/11/14 22.33% 12.17% 7.19% 12.36% 2.07% 2.65% 3.25% 1.86% 5.21% 2.49%
2025/11/15 23.68% 16.69% 8.39% 8.11% 1.6% 2.78% 2.27% 2.94% 0.54% 1.21%
2025/11/16 21.48% 14.48% 6.25% 4.92% 1.8% 2.9% 6.4% 2.99% 0.85% 2.32%
2025/11/17 23.57% 7.55% 10.31% 5.24% 1.12% 4.55% 2.66% 2.33% 2.97% 0.53%
2025/11/18 28.75% 12.93% 9.49% 3.05% 2.24% 1.46% 5.91% 2.61% 0.28% 1.17%
2025/11/19 24.22% 7.97% 7.88% 3.42% 2.75% 5.25% 3.88% 3.3% 0.34% 2.1%
2025/11/20 25.28% 8.12% 11.66% 5.51% 2.42% 5.34% 3.1% 3.42% 1.47% 1.46%
2025/11/21 26.31% 8.62% 11.23% 9.36% 2.92% 6.72% 1.37% 2.32% 1.68% 2.01%
2025/11/22 27.52% 10.18% 9.52% 9.34% 2.41% 4.46% 2.18% 3.34% 1.07% 1.78%
2025/11/23 30.92% 12.19% 9.21% 8.87% 1.05% 4.77% 0.97% 2.37% 2.95% 0.96%
2025/11/24 25.3% 11.87% 9.82% 9.18% 1.88% 4.59% 1.71% 2.25% 2.9% 2.02%
2025/11/25 25.6% 14.62% 10.26% 6.23% 1.95% 3.93% 2.52% 4.03% 1.55% 0.12%
2025/11/26 22.4% 15.13% 10.95% 3.81% 2.51% 5.01% 2.51% 3.47% 2.36% 2.59%
2025/11/27 20.97% 9.5% 8.89% 3.9% 3.07% 3.72% 2.73% 3.44% 0.26% 7.28%
2025/11/28 23.58% 11.1% 7.26% 4.54% 3.81% 6% 3.41% 1.8% 0.8% 4.37%
2025/11/29 21.78% 8.62% 8.92% 5% 4.44% 5.52% 4.89% 1.93% 2.87% 0.98%
2025/11/30 20.32% 15.53% 9.98% 4.25% 3.98% 3.87% 2.67% 1.94% 1.78% 0.88%
  • shutterfly.com
  • snapfish.com
  • mpix.com
  • easycanvasprints.com
  • mixbook.com
  • canvasondemand.com
  • artifactuprising.com
  • adobe.com
  • canvasdiscount.com
  • mixtiles.com

Copyright © Adthena. All rights reserved.

In November 2025, Shutterfly’s impression share fluctuated, peaking at 30.92% on the 23rd. Snapfish saw a mid-month dip, while Mpix maintained steady growth. EasyCanvasPrints experienced a decline, and Mixbook ended with a slight rise.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Media & Entertainment Photography & Visual Arts

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Media & Entertainment Photography & Visual Arts - Last month
  1. 1
    Your Photos on Canvas Prints https://www.canvasondemand.com

    Print Photos From Your Phone — Remember special moments forever with photos printed on museum quality canvas prints and more.

  2. 2
    The Best Quality Photo Prints | Shipped In 24 Hours | Mpix.com https://www.mpix.com

    Print your photos with true-to-life color, professional quality, & incredible resolution! We offer...

  3. 3
    Nations Photo Lab | Best Quality Photo Printing | Online Prints https://www.nationsphotolab.com

    Nations Photo Lab online service offers high quality photo printing. Create stunning, professional photo prints, books, albums & wall decor. Best Quality Printing.

  4. 4
    Free Photo Editor - Online Image Editing For Creators | Picsart https://www.picsart.com

    Your go-to photo editor to crop, enhance, and design images - with 200+ features, 80K+ templates, filters, and an intuitive editing experience.

  5. 5
    Official Shutterfly Site | Fast and Secure Shipping https://www.shutterfly.com

    Decorate Every Room with Wall Art in a Variety of Styles That Can Fit Any Budget. Heirloom-Worthy Wall Art That Turns Memories into the Perfect Gift for Anyone. Shop By Category. Check Deals.

Copyright © Adthena. All rights reserved.

In the vibrant world of Google PPC, five advertisers shine with compelling narratives. Canvas on Demand captures memories on museum-quality canvas, while Mpix promises swift, vivid prints. Nations Photo Lab offers professional-grade creations, Picsart empowers creators with versatile editing, and Shutterfly transforms memories into heirloom-worthy art.

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