US Media & Entertainment Photography & Visual Arts - PPC Market Share Analysis September 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Photography & Visual Arts category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Photography & Visual Arts – US

Google AI Overview visibility for Media & Entertainment Photography & Visual Arts US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 55.2323806034
44.7676193966
55%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 12
88
12%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 3%
Transactional 6%
Navigational 4%
Seasonal 0%
Local 1%
Problem Solving 9%

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Market Exposure

Share of Clicks for top 10 US Media & Entertainment Photography & Visual Arts brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
snapfish.com 23.56
shutterfly.com 11.45
mpix.com 8.7
mixbook.com 7.85
nationsphotolab.com 5.88
easycanvasprints.com 5.01
shutterstock.com 4.21
adobe.com 2.52
canvasondemand.com 2.18
picsart.com 2.18
others 26.46
  • snapfish.com - 23.56%
  • shutterfly.com - 11.45%
  • mpix.com - 8.7%
  • mixbook.com - 7.85%
  • nationsphotolab.com - 5.88%
  • easycanvasprints.com - 5.01%
  • shutterstock.com - 4.21%
  • adobe.com - 2.52%
  • canvasondemand.com - 2.18%
  • picsart.com - 2.18%
  • others - 26.46%

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Snapfish leads with 23.56% click share, followed by Shutterfly at 11.45%. Others collectively hold 26.46%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 US Media & Entertainment Photography & Visual Arts brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date snapfish.com shutterfly.com easycanvasprints.com nationsphotolab.com mixbook.com mpix.com canvaschamp.com adobe.com canvasondemand.com artifactuprising.com
2026/09/01 18.99% 16.04% 8.18% 4.13% 7.08% 9.76% 2.1% 2.48% 4% 2.29%
2026/09/02 22.61% 12.03% 12.17% 3.15% 5.85% 8.33% 3.31% 1.81% 4.47% 4.09%
2026/09/03 19.62% 14.97% 7.3% 3.21% 5.36% 9.53% 3.91% 1.58% 3.41% 4.64%
2026/09/04 15.25% 14.87% 11.18% 3.24% 5.46% 11.41% 4.14% 1.84% 3.94% 3.91%
2026/09/05 15.57% 14.97% 8.66% 4.42% 5.59% 11.82% 1.88% 2.36% 3.49% 5.03%
2026/09/06 14.79% 17.17% 9.98% 5.16% 4.04% 11.99% 2.2% 2.66% 3.17% 4.45%
2026/09/07 14.49% 17.38% 7.41% 6.03% 5.6% 11.97% 2.02% 2.25% 3.7% 5.01%
2026/09/08 13.83% 17.7% 6.99% 6.93% 5.51% 10.52% 2.84% 2.51% 3.04% 5.56%
2026/09/09 12.13% 18.37% 5.1% 4.83% 3.91% 14.15% 4.09% 4.29% 2.48% 4.79%
2026/09/10 13.07% 16.1% 6.16% 5.99% 4.74% 10.49% 3.26% 3.55% 2.29% 4.2%
2026/09/11 19.58% 13.53% 7.17% 6.23% 6.48% 8.97% 2.51% 2.25% 2.96% 2.47%
2026/09/12 24.01% 11.72% 7.62% 6.45% 8.82% 4.83% 1.57% 2.72% 4.55% 1.28%
2026/09/13 24.25% 10.37% 5.69% 6.12% 8.51% 6.05% 1.55% 2.26% 4.38% 2.1%
2026/09/14 24.15% 9.88% 6.7% 6.5% 9.1% 3.94% 2.92% 2.42% 4.06% 2.64%
2026/09/15 17.94% 13.18% 5.89% 4.81% 7.11% 8.22% 2.54% 2.19% 4.75% 3.19%
2026/09/16 21.44% 13.43% 6.12% 7.21% 6.36% 8.06% 1.94% 2.54% 4.36% 2.17%
2026/09/17 25.06% 10.99% 5.58% 6.12% 8.6% 5.71% 2.6% 2.27% 4.74% 1.81%
2026/09/18 23.42% 8.87% 6.77% 6.97% 8.45% 4.34% 2.17% 2.65% 6.09% 1.11%
2026/09/19 24.64% 11.18% 5.42% 8.19% 7.56% 6% 0.85% 3.43% 4% 1.02%
2026/09/20 16.33% 13.51% 9.88% 4.74% 6.48% 7.49% 0.44% 4.31% 5.55% 1.57%
2026/09/21 18.01% 11.82% 5% 4.06% 7.35% 8.91% 2.59% 4.13% 3.64% 3.66%
2026/09/22 24.92% 11.43% 3.05% 7.14% 6.24% 5.64% 3.21% 5.26% 3.83% 2.46%
2026/09/23 24.1% 12.37% 6.9% 8.73% 4.14% 7.71% 4.69% 4.36% 1.8% 1.37%
2026/09/24 26.5% 13.31% 5.09% 8.45% 5.98% 7.62% 3% 3.58% 3.29% 1.69%
2026/09/25 23.68% 13.61% 2.52% 9.9% 5.31% 7.78% 0.72% 5.55% 2.98% 0.47%
2026/09/26 23.91% 11.4% 5.89% 9.79% 5.7% 6.19% 1.09% 5.88% 3.99% 0.29%
2026/09/27 21.37% 14.23% 11.41% 8.44% 5.31% 4.96% 0.88% 4.18% 3.46% 0.48%
2026/09/28 24.48% 14.57% 7.04% 7.88% 5.37% 5.22% 3.79% 3.62% 3.2% 0.52%
2026/09/29 26.34% 11.02% 8.46% 9.33% 6.42% 3.99% 3.04% 3.22% 2.48% 0.89%
2026/09/30 22.33% 11.71% 9.61% 7.39% 5.69% 5.64% 4.1% 3.13% 2.82% 1.61%
  • snapfish.com
  • shutterfly.com
  • easycanvasprints.com
  • nationsphotolab.com
  • mixbook.com
  • mpix.com
  • canvaschamp.com
  • adobe.com
  • canvasondemand.com
  • artifactuprising.com

Copyright © Adthena. All rights reserved.

Snapfish led September with fluctuating spend, peaking mid-month. Shutterfly’s spend dipped, while EasyCanvasPrints saw a late surge. Nations Photo Lab and Mixbook maintained steady growth. Mpix and CanvasChamp had varied trends, with Adobe and CanvasOnDemand showing consistent activity. Artifact Uprising ended with minimal spend.

Market Exposure

Competitor Count for US Media & Entertainment Photography & Visual Arts

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/09/01 225
2026/09/02 257
2026/09/03 282
2026/09/04 281
2026/09/05 276
2026/09/06 272
2026/09/07 270
2026/09/08 262
2026/09/09 262
2026/09/10 298
2026/09/11 281
2026/09/12 271
2026/09/13 290
2026/09/14 263
2026/09/15 298
2026/09/16 303
2026/09/17 273
2026/09/18 278
2026/09/19 257
2026/09/20 241
2026/09/21 243
2026/09/22 206
2026/09/23 205
2026/09/24 215
2026/09/25 207
2026/09/26 209
2026/09/27 189
2026/09/28 211
2026/09/29 220
2026/09/30 222

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September began with 225 advertisers, peaking at 303 mid-month. A decline followed, ending at 222.

Campaign Efficiency

Market Loss & Market Gains for US Media & Entertainment Photography & Visual Arts

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
snapfish.com 4.83%
mixbook.com 1.63%
nationsphotolab.com 1.23%
shutterstock.com 1.07%
picsart.com 0.82%
easycanvasprints.com -0.95%
mixtiles.com -0.96%
artifactuprising.com -1.4%
shutterfly.com -2.65%
mpix.com -4.5%

Copyright © Adthena. All rights reserved.

Snapfish.com surged with a 4.83% click share increase, while mpix.com faced a 4.5% decline. Mixbook.com and nationsphotolab.com also saw positive growth, contrasting with declines for shutterfly.com and artifactuprising.com.

Campaign Efficiency

US Media & Entertainment Photography & Visual Arts Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date snapfish.com shutterfly.com mixbook.com easycanvasprints.com nationsphotolab.com mpix.com canvasdiscount.com adobe.com canvasondemand.com artifactuprising.com
2026/09/01 17.43% 15.66% 8.92% 6.81% 3.1% 8.41% 2.08% 1.45% 3.29% 1.77%
2026/09/02 22.36% 13.54% 5.63% 7.66% 2.53% 8.3% 2.55% 1.47% 3.39% 3.45%
2026/09/03 18.95% 14.7% 4.71% 6.69% 2.34% 9.1% 2.69% 1.27% 3.15% 3.47%
2026/09/04 15.73% 15.54% 4.57% 7.52% 2.75% 10.96% 3.04% 1.58% 3.23% 3.01%
2026/09/05 15% 15.58% 4.83% 6.5% 3.51% 10.9% 2.91% 1.97% 2.81% 3.62%
2026/09/06 14.64% 17.25% 3.79% 7.3% 4.02% 10.83% 3.08% 2.42% 2.3% 3.27%
2026/09/07 13.57% 17.17% 4.68% 5.27% 4.88% 11.19% 2.22% 1.88% 3.55% 3.75%
2026/09/08 12.81% 17.11% 4.83% 5.27% 5.99% 9.7% 3.01% 2.4% 2.91% 4.29%
2026/09/09 11.68% 18.01% 3.75% 4.3% 3.91% 12.59% 2.69% 3.56% 2.37% 3.27%
2026/09/10 12.4% 13.91% 3.71% 4.8% 4.42% 9.75% 1.94% 3.15% 2.13% 3.2%
2026/09/11 18.39% 13.09% 5.9% 5.98% 5% 7.78% 1.96% 1.68% 2.31% 1.66%
2026/09/12 21.63% 11.3% 7.58% 6.01% 5.69% 5.02% 2.07% 2.19% 4.02% 0.94%
2026/09/13 21.86% 9.75% 8.54% 5.21% 5.43% 5.55% 3.19% 1.64% 3.67% 1.29%
2026/09/14 22.26% 9.41% 8.98% 5.42% 5.87% 3.41% 2.1% 1.63% 3.52% 1.95%
2026/09/15 16.54% 11.78% 6.58% 5.41% 3.72% 7.44% 1.65% 1.44% 4.12% 2.12%
2026/09/16 19.21% 11.74% 6.33% 5.55% 6.09% 7.41% 1.74% 1.74% 4% 1.56%
2026/09/17 22.97% 10.62% 7.38% 4.49% 5.64% 6.21% 2.32% 1.61% 4.12% 1.56%
2026/09/18 21.57% 8.56% 7.91% 5.54% 6.07% 4.46% 2.68% 1.8% 5.11% 0.82%
2026/09/19 22.07% 10.96% 6.89% 4.82% 6.68% 5.94% 2.37% 2.15% 3.5% 0.63%
2026/09/20 15.96% 13.86% 6.04% 5.38% 3.63% 7.18% 2.95% 2.55% 4.06% 1.47%
2026/09/21 17.15% 11.53% 6.1% 3.53% 2.62% 8.18% 1.57% 2.4% 2.51% 2.89%
2026/09/22 20.66% 9.83% 6.01% 1.97% 6.15% 6.24% 0.42% 3.46% 3.22% 1.75%
2026/09/23 24.22% 12.14% 5% 4.67% 6.74% 6.8% 2.44% 2.4% 1.93% 1.22%
2026/09/24 23.1% 12.75% 6.65% 3.82% 6.15% 6.43% 1.37% 2.18% 2.16% 1.27%
2026/09/25 20.72% 11.88% 6.71% 2.73% 7.22% 7.45% 1.54% 3% 2.31% 0.44%
2026/09/26 20.99% 10.02% 7.39% 3.53% 7.42% 4.99% 1.49% 3.19% 2.71% 0.44%
2026/09/27 20.71% 13.5% 6.16% 7.75% 6.36% 5.06% 3.21% 2.38% 2.41% 0.42%
2026/09/28 22.16% 14.04% 6.22% 4.84% 6.82% 5.1% 2.31% 2.06% 2.56% 0.36%
2026/09/29 24.77% 10.39% 7.09% 6.5% 6.75% 3.87% 3.43% 2.17% 2% 0.76%
2026/09/30 20.56% 10.22% 6.13% 5.95% 5.02% 4.7% 2.78% 2.02% 1.95% 1.05%
  • snapfish.com
  • shutterfly.com
  • mixbook.com
  • easycanvasprints.com
  • nationsphotolab.com
  • mpix.com
  • canvasdiscount.com
  • adobe.com
  • canvasondemand.com
  • artifactuprising.com

Copyright © Adthena. All rights reserved.

In September 2026, Snapfish led with fluctuating impressions, peaking at 24.77% on the 29th. Shutterfly’s share declined, ending at 10.22%. Mixbook and EasyCanvasPrints showed moderate stability. Adobe’s share rose mid-month, while Artifact Uprising saw a decline.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Media & Entertainment Photography & Visual Arts

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Media & Entertainment Photography & Visual Arts - Last month
  1. 1
    Picture https://www.mixtiles.com

    Photo Walls Made Easy — Create beautiful photo walls with Mixtiles, and fill your home with your favorite photos. Simply upload photos from your phone and design them with a variety of styling options. Photo Books.

  2. 2
    The Best Quality Photo Prints - Shipped In 24 Hours | Mpix.com https://www.mpix.com

    We print & ship your order within one business day. Print your favorite photos with Mpix.

  3. 3
    Print Any Size Photo Online - Amazing Price. Highest Quality https://www.nationsphotolab.com

    Pro photo prints in every size. Choose lustre, glossy, or pearl. Free shipping over $89.

  4. 4
    Official Shutterfly Site | Wall Art for Everyone https://www.shutterfly.com

    Make your house feel like home with custom wall art for every style and budget. Bring favorite moments to life with our crisp print quality. New Designs and...

  5. 5
    Snapfish® Official Site | 70% off Orders $39+ https://www.snapfish.com

    Lowest prices for your favorite products. Save on photo cards, prints, books & more! Stay connected with friends & family with custom photo gifts at the lowest prices. Shop All Photo Gifts. Great Value.

Copyright © Adthena. All rights reserved.

In the vibrant world of Google PPC, Mixtiles, Mpix, Nations Photo Lab, Shutterfly, and Snapfish captivate with unique offerings. Mixtiles simplifies photo walls, Mpix promises swift delivery, Nations Photo Lab offers diverse print options, Shutterfly personalizes wall art, and Snapfish entices with significant discounts.

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