US Pharma & Biotech Oncology - PPC Market Share Analysis June 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Oncology category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Oncology – US

Google AI Overview visibility for Pharma & Biotech Oncology US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 74.4756107098
25.5243892902
74%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 37
63
37%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 3%
Transactional 3%
Navigational 0%
Seasonal 0%
Local 0%
Problem Solving 23%

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Market Exposure

Share of Clicks for top 10 US Pharma & Biotech Oncology brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
themmrf.org 5.9
kisqali-hcp.com 5.15
mayoclinic.org 3.91
keytruda.com 3.51
kisqali.com 3.32
mdanderson.org 2.82
lilly.com 2.77
breyanzi.com 2.37
ibrance.com 2.35
imbcr.org 2.19
others 65.71
  • themmrf.org - 5.9%
  • kisqali-hcp.com - 5.15%
  • mayoclinic.org - 3.91%
  • keytruda.com - 3.51%
  • kisqali.com - 3.32%
  • mdanderson.org - 2.82%
  • lilly.com - 2.77%
  • breyanzi.com - 2.37%
  • ibrance.com - 2.35%
  • imbcr.org - 2.19%
  • others - 65.71%

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In the oncology PPC landscape, ‘others’ dominate with 65.71% click share, while themmrf.org leads specific domains at 5.9%.

Market Exposure

Share of Spend for the top 10 US Pharma & Biotech Oncology brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date kisqali-hcp.com kisqali.com themmrf.org ibrance.com keytruda.com breyanzi.com opdivo.com lilly.com mdanderson.org mayoclinic.org
2026/06/01 7.69% 9.43% 1.81% 2.33% 3.17% 1.68% 2.37% 2.95% 1.3% 3.87%
2026/06/02 6.71% 7.71% 2.05% 2.16% 3.84% 1.88% 2.69% 3.42% 2.45% 3.27%
2026/06/03 6.45% 9.05% 2.31% 2.63% 3.66% 2.62% 1.98% 2.92% 1.66% 5.18%
2026/06/04 7.13% 8.22% 4.47% 3.37% 3.46% 1.91% 1.76% 3.83% 1.4% 2.35%
2026/06/05 6.02% 5.86% 3.74% 3.28% 2.99% 2.1% 2.52% 3.42% 1% 4.1%
2026/06/06 6.21% 7.15% 6.68% 2.97% 3.01% 1.75% 1.97% 2.68% 2.86% 2.44%
2026/06/07 6.78% 6.86% 5.15% 3.33% 3.42% 2.16% 2.17% 3.19% 2.94% 2.79%
2026/06/08 6.3% 6.43% 6.89% 3.21% 2.41% 1.84% 2.15% 2.6% 1.03% 3.16%
2026/06/09 7.34% 8.15% 6.95% 3.05% 2.56% 2.36% 2.37% 3.04% 2.21% 2.39%
2026/06/10 7.54% 7.43% 7.23% 2.89% 3.31% 2.31% 2.1% 3.63% 0.78% 1.98%
2026/06/11 7.03% 6.38% 5.74% 2.59% 3.15% 2.13% 2.48% 3.1% 0.71% 2.31%
2026/06/12 7.54% 8.3% 6.72% 2.12% 2.52% 1.84% 2.19% 3.51% 1.26% 2.25%
2026/06/13 7.21% 7.04% 6.08% 2.69% 2.68% 1.95% 2.22% 3.18% 3.59% 2.33%
2026/06/14 7.02% 7.26% 6.33% 2.19% 2.6% 2.07% 1.9% 2.48% 2.97% 2.28%
2026/06/15 7.57% 7.61% 7.57% 2.32% 2.66% 2.21% 1.88% 3.63% 1.9% 3.82%
2026/06/16 7.71% 8.22% 4.48% 3.2% 2.38% 1.9% 2.11% 3.34% 2.6% 1.95%
2026/06/17 7.49% 7.2% 7.23% 3.29% 2.42% 1.68% 1.75% 3.24% 2.56% 2.18%
2026/06/18 7.75% 7.21% 4.43% 2.47% 3.2% 1.99% 2.51% 3.03% 3.67% 3.11%
2026/06/19 8.16% 7.6% 6.54% 2.72% 3.28% 2.02% 2.32% 3.54% 3.27% 1.66%
2026/06/20 8.34% 8.06% 5.03% 2.77% 2.71% 1.89% 2.26% 2.96% 2.71% 1.81%
2026/06/21 7.5% 7.05% 4.57% 3.57% 3.47% 1.9% 2.36% 2.54% 3.63% 2.74%
2026/06/22 8.15% 8.66% 6.03% 2.91% 3.54% 2.57% 2.57% 3.39% 2.07% 1.45%
2026/06/23 7.97% 8.85% 3.92% 3.65% 3.81% 1.84% 2.53% 2.93% 1.91% 1.98%
2026/06/24 8.44% 9.02% 2.93% 3.1% 3.07% 2.2% 2.2% 2.81% 2.08% 2.38%
2026/06/25 8.42% 8.96% 2.36% 3.89% 3.31% 2.62% 2.34% 3.82% 2.86% 2.06%
2026/06/26 8.61% 9.88% 2.86% 3.76% 3.08% 2.11% 2.34% 3.93% 2.94% 1.96%
2026/06/27 8.7% 9.72% 3.01% 4.01% 3.56% 2.25% 2.16% 3.78% 3.86% 2.75%
2026/06/28 7.78% 6.73% 3.17% 4.12% 3.13% 2.09% 2.46% 2.76% 4.54% 2.83%
2026/06/29 8.66% 3.29% 1.73% 3.81% 3.59% 2.59% 2.59% 3.06% 3.88% 2.62%
2026/06/30 8.85% 7.32% 4.65% 3.81% 3.79% 2.65% 2.34% 2.23% 2.04% 1.94%
  • kisqali-hcp.com
  • kisqali.com
  • themmrf.org
  • ibrance.com
  • keytruda.com
  • breyanzi.com
  • opdivo.com
  • lilly.com
  • mdanderson.org
  • mayoclinic.org

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In June 2026, kisqali.com led with a peak spend share of 9.88% on the 26th. Meanwhile, themmrf.org saw a decline, ending at 4.65%. Overall, kisqali-hcp.com and ibrance.com showed consistent growth, while keytruda.com remained stable.

Market Exposure

Competitor Count for US Pharma & Biotech Oncology

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/06/01 467
2026/06/02 453
2026/06/03 474
2026/06/04 447
2026/06/05 467
2026/06/06 468
2026/06/07 462
2026/06/08 462
2026/06/09 455
2026/06/10 452
2026/06/11 450
2026/06/12 443
2026/06/13 443
2026/06/14 417
2026/06/15 422
2026/06/16 419
2026/06/17 422
2026/06/18 424
2026/06/19 406
2026/06/20 407
2026/06/21 398
2026/06/22 401
2026/06/23 409
2026/06/24 411
2026/06/25 396
2026/06/26 402
2026/06/27 400
2026/06/28 405
2026/06/29 416
2026/06/30 407

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June saw a fluctuating trend in distinct advertisers, starting at 467 and ending at 407, with notable dips mid-month.

Campaign Efficiency

Market Loss & Market Gains for US Pharma & Biotech Oncology

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
mdanderson.org 1.38%
epkinlyhcp.com 0.98%
kisqali-hcp.com 0.96%
thermofisher.com 0.67%
healthline.com 0.67%
brukinsa.com -0.6%
imbcr.org -0.76%
mayoclinic.org -1%
tgen.org -1.08%
themmrf.org -1.88%

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In the past month, mdanderson.org surged with a 1.38% click share increase, while themmrf.org faced a decline of 1.88%.

Campaign Efficiency

US Pharma & Biotech Oncology Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date kisqali-hcp.com themmrf.org breyanzi.com lilly.com mdanderson.org imbcr.org keytruda.com mayoclinic.org epkinly.com brukinsa.com
2026/06/01 5.86% 2.18% 2.19% 3.27% 1.84% 2.08% 2.07% 3.87% 2.04% 2.95%
2026/06/02 5.53% 2.19% 2.44% 3.65% 3.13% 2.58% 2.81% 3.7% 1.39% 3.11%
2026/06/03 5.42% 2.51% 3.25% 3.15% 2.24% 2.48% 2.57% 5.11% 3.32% 2.6%
2026/06/04 5.32% 4.49% 2.46% 4.06% 1.69% 3.28% 2.37% 2.76% 1.94% 3.09%
2026/06/05 4.88% 4.14% 2.62% 3.36% 1.18% 4.77% 2.08% 3.79% 1.79% 2.59%
2026/06/06 4.82% 5.68% 2.27% 2.83% 3.35% 4.19% 2.04% 2.75% 2.45% 2.37%
2026/06/07 5.51% 4.73% 2.87% 3.06% 3.74% 3.53% 2.22% 3.7% 2.74% 2.48%
2026/06/08 5.01% 6.31% 2.31% 2.81% 1.3% 2.54% 1.72% 2.83% 2.88% 2.83%
2026/06/09 5.69% 6.68% 3.47% 3.36% 2.68% 1.09% 1.8% 2.74% 1.54% 2.25%
2026/06/10 6.01% 7.15% 3.1% 3.73% 1% 2.23% 2.52% 2.13% 1.35% 2.16%
2026/06/11 5.7% 5.23% 2.62% 3.08% 0.84% 3.2% 1.93% 3.56% 1.21% 2.25%
2026/06/12 5.75% 6.43% 2.22% 3.35% 1.85% 5.78% 1.67% 3.09% 2.03% 2.99%
2026/06/13 6.04% 5.33% 2.45% 2.77% 3.95% 4.66% 2.13% 2.17% 1.52% 2.05%
2026/06/14 5.82% 5.69% 2.71% 2.61% 3.8% 3.8% 1.65% 1.92% 1.66% 2.73%
2026/06/15 6.04% 6.67% 2.99% 3.4% 2.3% 2.21% 2.13% 5.16% 1.37% 2.14%
2026/06/16 6.4% 4.57% 2.43% 3.28% 3.31% 2.23% 1.89% 2.17% 1.95% 1.45%
2026/06/17 6.39% 6.6% 2.24% 3.2% 3.4% 1.94% 1.84% 2.01% 1.43% 1.65%
2026/06/18 6.35% 4.06% 2.54% 3.18% 4.3% 2.46% 2.25% 2.43% 2.65% 1.66%
2026/06/19 6.78% 5.71% 2.9% 3.69% 3.83% 2.07% 2.26% 1.44% 2.95% 1.85%
2026/06/20 6.96% 4.62% 2.68% 2.95% 3.56% 3.93% 1.73% 2% 2.27% 2.68%
2026/06/21 6.61% 4.41% 2.44% 2.59% 4.47% 3.1% 2.34% 2.38% 2.44% 2.17%
2026/06/22 6.61% 5.43% 3.54% 3.3% 2.43% 2.08% 2.4% 1.73% 3.07% 1.78%
2026/06/23 6.56% 4.12% 2.57% 3.09% 2.44% 2.18% 2.56% 2.04% 3.79% 1.62%
2026/06/24 6.82% 2.81% 2.98% 2.92% 3.37% 0.85% 2.22% 2.68% 2.91% 2.16%
2026/06/25 6.55% 2.37% 3.54% 3.77% 3.48% 1.38% 2.13% 2.15% 2.92% 1.9%
2026/06/26 6.93% 2.56% 2.63% 4.1% 3.52% 0.97% 2.36% 1.98% 1.96% 1.97%
2026/06/27 7.06% 2.8% 3.06% 3.94% 4.74% 2.85% 2.38% 2.53% 3.11% 1.69%
2026/06/28 6.03% 2.97% 2.74% 2.95% 5.92% 3.01% 2.07% 2.46% 1.76% 1.59%
2026/06/29 6.4% 1.68% 3.16% 3.21% 4.47% 2.17% 2.25% 2.87% 2.78% 1.53%
2026/06/30 6.83% 4.12% 3.4% 2.83% 2.55% 2.5% 2.44% 2.03% 1.94% 1.22%
  • kisqali-hcp.com
  • themmrf.org
  • breyanzi.com
  • lilly.com
  • mdanderson.org
  • imbcr.org
  • keytruda.com
  • mayoclinic.org
  • epkinly.com
  • brukinsa.com

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In June 2026, kisqali-hcp.com led with a steady rise, peaking at 7.06% on the 27th. Themmrf.org fluctuated, reaching 7.15% on the 10th. Breyanzi.com showed moderate growth, ending at 3.4%. Lilly.com maintained stability, closing at 2.83%. Mdanderson.org saw a peak of 5.92% on the 28th. Imbcr.org had a notable spike on the 12th at 5.78%. Keytruda.com remained consistent, finishing at 2.44%. Mayoclinic.org experienced ups and downs, ending at 2.03%. Epkinly.com fluctuated, peaking at 3.79% on the 23rd. Brukinsa.com declined, closing at 1.22%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Pharma & Biotech Oncology

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Pharma & Biotech Oncology - Last month
  1. 1
    CAR-T Therapy https://www.gotoper.com

    Hematology CME Program — A community-based roadmap to CAR-T therapy: Optimizing delivery and outcomes. Earn CE credits...

  2. 2
    What is Myeloma? - Early Signs of Myeloma https://www.imbcr.org › myeloma

    There are no disease-related symptoms In smoldering myeloma.

  3. 3
    KEYTRUDA® (pembrolizumab) - Discover What It's Known for https://www.keytruda.com/patient-site/product-info

    Find More Information About KEYTRUDA on the Official Patient Site.

  4. 4
    HR+, HER2- Breast Cancer Info - mBC Overall Survival Results

    HCPs, Learn About HR+, HER2- Metastatic Breast Cancer And Discover A 1L Treatment Option.

  5. 5
    About Myeloma Life Expectancy - Survival Rate Myeloma Cancer https://www.themmrf.org

    MMRF is a top-rated research nonprofit aiming to increase multiple myeloma survival rates.

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In the competitive landscape of oncology PPC ads, “CAR-T Therapy” by gotoper.com stands out with its educational focus on optimizing treatment delivery. Meanwhile, imbcr.org and themmrf.org emphasize awareness and survival rates for myeloma, highlighting patient-centric information. Keytruda.com and kisqali-hcp.com target healthcare professionals and patients with detailed treatment insights, showcasing their commitment to informed decision-making.

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