US Pharma & Biotech Oncology - PPC Market Share Analysis November 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Oncology category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Oncology – US

Google AI Overview visibility for Pharma & Biotech Oncology US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 56.4194992436
43.5805007564
56%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 30
70
30%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 2%
Transactional 1%
Navigational 0%
Seasonal 0%
Local 0%
Problem Solving 18%

Copyright © Adthena. All rights reserved.

Market Exposure

Share of Clicks for top 10 US Pharma & Biotech Oncology brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
mayoclinic.org 6.5
themmrf.org 5.87
breyanzi.com 3.64
lilly.com 3.38
cancer.org 3.09
kisqali.com 2.7
letschatcart.com 2.3
thermofisher.com 2.24
imbcr.org 2.02
her2know.com 1.69
others 66.57
  • mayoclinic.org - 6.5%
  • themmrf.org - 5.87%
  • breyanzi.com - 3.64%
  • lilly.com - 3.38%
  • cancer.org - 3.09%
  • kisqali.com - 2.7%
  • letschatcart.com - 2.3%
  • thermofisher.com - 2.24%
  • imbcr.org - 2.02%
  • her2know.com - 1.69%
  • others - 66.57%

Copyright © Adthena. All rights reserved.

In the oncology PPC landscape, ‘others’ dominate with 66.57% click share. Mayo Clinic leads individual domains at 6.5%, followed by The MMRF at 5.87%.

Market Exposure

Share of Spend for the top 10 US Pharma & Biotech Oncology brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date kisqali.com mayoclinic.org nubeqa-us.com themmrf.org kisqali-hcp.com lilly.com breyanzi.com cancer.org brukinsa.com her2know.com
2025/11/01 5.89% 4.14% 2.57% 1.91% 1.29% 5.7% 3.18% 1.88% 0.86% 3.27%
2025/11/02 2.43% 4.49% 2.78% 1.17% 0.48% 4.46% 3.91% 1.14% 0.39% 1.93%
2025/11/03 7.59% 3.09% 3.2% 2.37% 1.92% 9.42% 2.62% 1.65% 2.53% 2.11%
2025/11/04 3.94% 4.06% 1.08% 3.06% 1.1% 8.62% 3.76% 1.95% 3.31% 2.33%
2025/11/05 1.96% 4.74% 4.01% 6.59% 0.7% 3.07% 3.47% 2.4% 5.89% 2.82%
2025/11/06 14.25% 4.3% 2.4% 1.17% 3.22% 3.95% 2.67% 1.87% 2.28% 2.15%
2025/11/07 7.54% 4.22% 1.98% 6.18% 2.2% 3.69% 2.13% 3.11% 0.58% 2.21%
2025/11/08 9.91% 3.48% 2.1% 2.02% 2.86% 4.08% 2.85% 1.53% 3.47% 2.3%
2025/11/09 6.93% 3.27% 1.91% 7.38% 2.57% 7.54% 2.01% 2.66% 0.79% 1.62%
2025/11/10 2.79% 7.56% 0.95% 6.78% 0.71% 3.6% 2.68% 1.97% 0.51% 2.85%
2025/11/11 19.1% 3.47% 0.39% 7.17% 4.19% 3.7% 3.43% 2.3% 0.49% 2.2%
2025/11/12 3.23% 5.47% 2.87% 4.01% 1.39% 4.99% 2.66% 1.89% 0.63% 2.42%
2025/11/13 8.08% 4.12% 3.35% 4.03% 3.23% 3.91% 2.45% 1.18% 2.62% 1.92%
2025/11/14 7.38% 2.13% 1.16% 2.71% 3.11% 4% 2.8% 1.28% 4.26% 1.54%
2025/11/15 12.5% 4.22% 2.34% 3.76% 3.43% 4.51% 3.12% 0.93% 2.41% 3.06%
2025/11/16 2.86% 4.14% 2.21% 9.23% 0.75% 3.17% 3.26% 1.19% 0.39% 1.74%
2025/11/17 3.75% 1.34% 2% 6.43% 1.48% 3.21% 2.7% 1.04% 2.08% 2.38%
2025/11/18 6.83% 6.22% 2.47% 3.97% 1.9% 4.79% 2.87% 1.05% 1.26% 2.99%
2025/11/19 0.65% 3.7% 2.55% 2.68% 0.3% 5.22% 3.18% 1.14% 0.73% 3.06%
2025/11/20 0.52% 4.8% 2.54% 3.07% 0.24% 6.58% 3.21% 1.32% 0.9% 2.32%
2025/11/21 0.41% 4.4% 2.26% 6.07% 0.18% 3.92% 3.5% 1.02% 1.06% 2.59%
2025/11/22 0.49% 3.33% 3.79% 1.2% 0.21% 4.78% 3.66% 1.44% 1.1% 3.17%
2025/11/23 0.36% 2.75% 0.51% 1.61% 0.16% 2.64% 2.18% 2.07% 5% 3.11%
2025/11/24 0.99% 3.96% 2.01% 6.29% 1.07% 2.84% 3.01% 3.6% 4.19% 1.77%
2025/11/25 2.74% 4.57% 1.87% 4.76% 1.78% 3.26% 3.72% 2.71% 2.01% 1.17%
2025/11/26 4.75% 3.4% 1.48% 4.21% 3.19% 3.45% 3.42% 1.3% 3.6% 1.06%
2025/11/27 4.24% 4.59% 1.69% 7.76% 1.91% 2.56% 2.86% 0.93% 1.43% 2.07%
2025/11/28 4.1% 7.38% 3.53% 6.74% 2.55% 2.5% 3.53% 0.55% 1.06% 1.09%
2025/11/29 4.66% 9.84% 1.53% 4.26% 3.09% 2.74% 3.22% 2.01% 1.38% 1.39%
2025/11/30 5.17% 4.67% 4.58% 3.1% 2.72% 2.64% 2.38% 1.47% 1.22% 0.69%
  • kisqali.com
  • mayoclinic.org
  • nubeqa-us.com
  • themmrf.org
  • kisqali-hcp.com
  • lilly.com
  • breyanzi.com
  • cancer.org
  • brukinsa.com
  • her2know.com

Copyright © Adthena. All rights reserved.

In November 2025, kisqali.com saw fluctuating PPC spend, peaking at 19.10 on the 11th. Mayoclinic.org maintained steady spending, with a notable spike on the 29th at 9.84. Nubeqa-us.com had a consistent pattern, ending with a rise to 4.58. Themmrf.org experienced a peak on the 16th at 9.23. Kisqali-hcp.com showed a gradual increase, peaking at 4.19 on the 11th. Lilly.com had a strong start, peaking at 9.42 on the 3rd. Breyanzi.com maintained moderate spending, with a peak on the 25th at 3.72. Cancer.org had a steady month, peaking at 3.60 on the 24th. Brukinsa.com saw a peak on the 5th at 5.89. Her2know.com had a consistent month, ending with a dip to 0.69.

Market Exposure

Competitor Count for US Pharma & Biotech Oncology

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2025/11/01 450
2025/11/02 458
2025/11/03 465
2025/11/04 453
2025/11/05 453
2025/11/06 451
2025/11/07 446
2025/11/08 444
2025/11/09 440
2025/11/10 448
2025/11/11 440
2025/11/12 452
2025/11/13 454
2025/11/14 463
2025/11/15 454
2025/11/16 453
2025/11/17 457
2025/11/18 456
2025/11/19 456
2025/11/20 451
2025/11/21 444
2025/11/22 435
2025/11/23 424
2025/11/24 442
2025/11/25 448
2025/11/26 429
2025/11/27 436
2025/11/28 440
2025/11/29 439
2025/11/30 442

Copyright © Adthena. All rights reserved.

November began with 450 advertisers, peaking at 465 on the 3rd. A decline followed, reaching 424 on the 23rd. The month concluded with a slight recovery to 442 advertisers.

Campaign Efficiency

Market Loss & Market Gains for US Pharma & Biotech Oncology

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
mayoclinic.org 0.85%
her2empowered.com 0.69%
thermofisher.com 0.55%
ibrance.com 0.41%
sarclisa.com 0.33%
cancer.org -0.82%
lilly.com -0.95%
lunsumio.com -0.99%
imbcr.org -1.07%
kisqali.com -1.85%

Copyright © Adthena. All rights reserved.

Kisqali.com saw the largest decline in click share at -1.85%, while mayoclinic.org experienced the highest increase at 0.85%.

Campaign Efficiency

US Pharma & Biotech Oncology Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date mayoclinic.org thermofisher.com letschatcart.com kisqali.com themmrf.org breyanzi.com imbcr.org lilly.com leukemiarf.org her2know.com
2025/11/01 3.83% 0.06% 2.47% 2.98% 2.19% 4.22% 3.7% 5.53% 3.07% 2.44%
2025/11/02 3.66% 0.04% 4.69% 1.87% 1.34% 5.73% 6.5% 3.56% 2.11% 1.59%
2025/11/03 2.99% 0.07% 1.41% 3.22% 2.56% 3.71% 2.1% 5.91% 1.49% 1.89%
2025/11/04 3.72% 0.14% 2.48% 2.09% 3.42% 5.44% 1.14% 5.04% 1.9% 1.68%
2025/11/05 4.08% 0.34% 4.6% 1.86% 7.06% 4.54% 5.28% 3.5% 2.01% 2.54%
2025/11/06 4.97% 6.43% 0.26% 3.53% 1.72% 3.42% 3.8% 4.01% 2.16% 2.26%
2025/11/07 4.54% 3.34% 2.82% 2.63% 5.7% 3.03% 7.44% 3.9% 1.81% 2.2%
2025/11/08 3.45% 3.07% 3.36% 3.51% 2.43% 4.02% 1.66% 4.15% 1.17% 2.11%
2025/11/09 3.2% 2.33% 0.38% 2.91% 7.32% 2.63% 7.89% 4.19% 3.4% 1.58%
2025/11/10 7.57% 5.49% 2.62% 2.28% 6.23% 3.86% 1.34% 3.31% 1.47% 2.01%
2025/11/11 4% 6.07% 2.48% 3.38% 7.48% 4.77% 1.18% 3.79% 0.15% 2.52%
2025/11/12 4.86% 2.55% 5.62% 2.5% 4% 3.46% 3.17% 4.4% 1.81% 2.04%
2025/11/13 4.52% 4.5% 4.78% 2.49% 3.87% 3.32% 1.14% 3.73% 0.52% 1.84%
2025/11/14 2.02% 2.33% 4.79% 3.17% 3.07% 3.75% 4.67% 3.41% 0.89% 1.67%
2025/11/15 4.64% 2.78% 2.56% 3.39% 4.9% 4.6% 1.47% 4.45% 1.79% 2.82%
2025/11/16 4.08% 0.06% 2.94% 1.97% 9.43% 4.08% 4.35% 3.01% 1.55% 1.56%
2025/11/17 1.23% 6.86% 3.31% 2.49% 6.45% 3.47% 1.84% 2.37% 1.29% 1.97%
2025/11/18 6.17% 3.15% 2.6% 1.59% 4.92% 4.47% 0.53% 3.64% 1.54% 2.91%
2025/11/19 3.89% 1.01% 3.89% 0.36% 3.09% 4.35% 0.27% 4.22% 1.38% 2.85%
2025/11/20 4.27% 0.63% 1.78% 0.27% 3.85% 4.26% 2.25% 3.82% 1.63% 2.21%
2025/11/21 4.03% 4.24% 0.41% 0.21% 6.93% 4.23% 2.49% 3.56% 2.13% 2.14%
2025/11/22 3.09% 1.71% 5.91% 0.24% 1.74% 4.55% 4.4% 3.26% 1.66% 2.72%
2025/11/23 2.77% 1.98% 5.58% 0.16% 2.06% 3.11% 0.86% 2.67% 0.46% 3.33%
2025/11/24 3.74% 4.14% 4.95% 0.68% 5.61% 3.99% 1.69% 2.32% 1.12% 1.61%
2025/11/25 3.88% 8.64% 0.37% 2.33% 4.8% 4.58% 1.49% 2.85% 1.48% 1.11%
2025/11/26 5.42% 2.56% 4.94% 3.27% 4.41% 4.44% 1.63% 3.35% 1.15% 0.9%
2025/11/27 4.93% 3.34% 1.82% 2.58% 8.45% 3.97% 2.56% 2.54% 2.51% 1.69%
2025/11/28 6.43% 1.45% 5.99% 2.66% 6.91% 4.09% 1.33% 2.27% 2.4% 0.96%
2025/11/29 9.27% 1.49% 0.83% 3.31% 4.36% 4.49% 1.46% 3.06% 2.7% 1.37%
2025/11/30 5.15% 4.54% 4.21% 3.14% 3.08% 2.72% 2.52% 2.49% 1.78% 0.71%
  • mayoclinic.org
  • thermofisher.com
  • letschatcart.com
  • kisqali.com
  • themmrf.org
  • breyanzi.com
  • imbcr.org
  • lilly.com
  • leukemiarf.org
  • her2know.com

Copyright © Adthena. All rights reserved.

In November 2025, mayoclinic.org saw a significant rise in PPC impressions, peaking at 9.27% on the 29th. Thermofisher.com had a notable spike on the 25th with 8.64%. The month concluded with mayoclinic.org leading the impressions.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Pharma & Biotech Oncology

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Pharma & Biotech Oncology - Last month
  1. 1
    What is Myeloma? - Early Signs of Myeloma https://www.imbcr.org › myeloma

    Thanks to IMBCR research, Dr. Berenson's patients have the world's longest survival rate.

  2. 2
    What is CAR T-Cell Therapy? - Learn About CAR T-Cell Therapy

    CAR T-Cell Therapy Helps Your Immune System Fight Against Certain Relapsed Blood Cancers. View Resources to Learn if CAR T-Cell Therapy May be Right for You.

  3. 3
    Official HCP Website - Multiple Myeloma Disease Info https://www.mmissionpossible.com

    Learn how ongoing research on novel binding domains can impact the future of BCMA Therapy.

  4. 4
    What Is Acute Myeloid Leukemia (AML) - Improving survival rates https://blog.stbaldricks.org

    Learn about Acute Myeloid Leukemia (AML) in children, including symptoms, treatments, and research advancements improving survival rates

  5. 5
    What is myeloma - What is Multiple Myeloma https://www.thermofisher.com › multiple › myeloma

    Multiple myeloma is the second most common blood cancer in the United States. Learn more.

Copyright © Adthena. All rights reserved.

In the competitive landscape of Google PPC, five top-performing ads reveal a tapestry of themes and messaging. IMBCR.org highlights groundbreaking research with Dr. Berenson’s patients achieving the longest survival rates. Letschatcart.com educates on CAR T-Cell Therapy, empowering patients with resources. Mmissionpossible.com delves into BCMA Therapy’s future, while Stbaldricks.org focuses on improving survival rates in pediatric AML. Thermofisher.com emphasizes the prevalence of multiple myeloma, offering educational insights. Each ad uniquely positions itself, weaving a narrative of hope, innovation, and education in oncology.

Frequently Asked Questions

Customer Success Stories

Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.