US Pharma & Biotech Oncology - PPC Market Share Analysis July 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Oncology category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Oncology – US

Google AI Overview visibility for Pharma & Biotech Oncology US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 78.9901191769
21.0098808231
78%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 37
63
37%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 3%
Transactional 3%
Navigational 0%
Seasonal 0%
Local 0%
Problem Solving 23%

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Market Exposure

Share of Clicks for top 10 US Pharma & Biotech Oncology brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
themmrf.org 6.82
kisqali-hcp.com 5.69
keytruda.com 4.57
mayoclinic.org 4.32
kisqali.com 3.69
lilly.com 3.57
mdanderson.org 3.37
ibrance.com 3.16
breyanzi.com 2.92
opdivo.com 2.01
others 59.88
  • themmrf.org - 6.82%
  • kisqali-hcp.com - 5.69%
  • keytruda.com - 4.57%
  • mayoclinic.org - 4.32%
  • kisqali.com - 3.69%
  • lilly.com - 3.57%
  • mdanderson.org - 3.37%
  • ibrance.com - 3.16%
  • breyanzi.com - 2.92%
  • opdivo.com - 2.01%
  • others - 59.88%

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In the oncology PPC landscape, ‘others’ dominate with 59.88% click share, overshadowing ‘themmrf.org’ at 6.82% and ‘kisqali-hcp.com’ at 5.69%.

Market Exposure

Share of Spend for the top 10 US Pharma & Biotech Oncology brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date kisqali.com kisqali-hcp.com ibrance.com keytruda.com themmrf.org lilly.com opdivo.com breyanzi.com mdanderson.org mayoclinic.org
2026/07/01 8.45% 8.99% 3.64% 3.98% 3.33% 4.04% 2.68% 2.11% 2.58% 2.78%
2026/07/02 7.86% 7.83% 3.18% 4.29% 5.49% 3.76% 2.06% 2% 3.48% 3.07%
2026/07/03 7.75% 7.03% 3.77% 4.83% 4.88% 3.48% 2.1% 2.53% 3.65% 2.89%
2026/07/04 6.69% 6.79% 4.01% 4.91% 2.95% 4.26% 1.84% 2.3% 5.55% 3.47%
2026/07/05 6.1% 6.32% 4.02% 4.05% 3.24% 4.29% 2.35% 2.57% 5.48% 2.68%
2026/07/06 6.78% 6% 3.82% 3.92% 3.47% 3.79% 2.75% 2.24% 2.61% 3.44%
2026/07/07 7.5% 6.54% 3.93% 3.28% 5.25% 4.11% 2.44% 2.5% 1.61% 1.52%
2026/07/08 8.59% 7.23% 3.96% 3.52% 4.86% 3.81% 2.18% 2.29% 1.79% 2.65%
2026/07/09 8.73% 7.37% 4.38% 4.2% 7.05% 4.56% 2.11% 2.47% 2.3% 2.81%
2026/07/10 9.09% 7.87% 3.92% 3.77% 7.7% 4.27% 2.35% 2.21% 0.96% 2.88%
2026/07/11 10.19% 8.38% 3.89% 4.64% 2.7% 3.75% 2.11% 2.24% 3.94% 4.16%
2026/07/12 8.92% 7.09% 3.36% 4.11% 4.04% 3.98% 2.38% 2.54% 3.86% 2.98%
2026/07/13 8.58% 7.03% 3.5% 3.74% 8.77% 3.71% 2.38% 2.53% 1.82% 3.36%
2026/07/14 10.13% 7.86% 3.86% 3.99% 6.63% 3.68% 2.67% 2.41% 2.85% 2.52%
2026/07/15 9.97% 7.67% 3.77% 3.89% 8.27% 3.3% 2.46% 2.93% 2.21% 1.28%
2026/07/16 8% 8.08% 4.72% 3.79% 3.5% 4.05% 2.66% 3.17% 2.61% 1.93%
2026/07/17 8.51% 7.6% 4.39% 4.48% 9.58% 3.89% 2.44% 1.94% 2.63% 1.47%
2026/07/18 7.22% 7.89% 4.38% 4.35% 7.79% 3.74% 2.57% 2.3% 4.4% 3.91%
2026/07/19 8.66% 8.03% 4.06% 4.13% 5.66% 3.34% 2.48% 3.35% 3.72% 2%
2026/07/20 14.67% 8.65% 4% 3.95% 4.74% 3.35% 2.28% 2.44% 1.11% 2.02%
2026/07/21 10.08% 7.82% 3.84% 3.97% 6.6% 3.67% 2.66% 2.4% 2.84% 2.51%
2026/07/22 7.77% 8% 3.92% 4.78% 5.5% 4.32% 1.94% 2.4% 2.81% 4.09%
2026/07/23 8.13% 8.39% 3.88% 4.82% 6.29% 4.05% 2.37% 2.34% 2.87% 2.86%
2026/07/24 6.85% 7.54% 4.13% 3.54% 4.19% 4.02% 2.75% 2.97% 2.85% 2.7%
2026/07/25 7.37% 7.03% 3.97% 4.64% 7.14% 4.08% 2.37% 2.63% 3.26% 2.18%
2026/07/26 8.72% 7.62% 3.67% 4.96% 6.19% 3.68% 1.92% 2.88% 3.5% 4.01%
2026/07/27 9% 7.53% 3.52% 3.8% 5.06% 3.38% 2.6% 2.67% 1.89% 2.07%
2026/07/28 8.57% 7.76% 3.53% 3.88% 2.41% 3.74% 2.03% 2.61% 3.1% 2.9%
2026/07/29 10.16% 8.29% 3.92% 4.41% 3.1% 4.31% 2.03% 2.5% 2.18% 1.71%
2026/07/30 9.7% 8.55% 3.25% 4.76% 5.19% 4.15% 2.75% 2.9% 1.96% 2.44%
2026/07/31 9.79% 7.48% 7.44% 4.77% 4.62% 2.82% 2.75% 2.72% 2.62% 1.92%
  • kisqali.com
  • kisqali-hcp.com
  • ibrance.com
  • keytruda.com
  • themmrf.org
  • lilly.com
  • opdivo.com
  • breyanzi.com
  • mdanderson.org
  • mayoclinic.org

Copyright © Adthena. All rights reserved.

In July 2026, kisqali.com led with a peak spend share of 14.67% on the 20th. Meanwhile, kisqali-hcp.com and ibrance.com showed steady fluctuations. Keytruda.com and themmrf.org experienced notable peaks mid-month. The month concluded with kisqali.com maintaining dominance.

Market Exposure

Competitor Count for US Pharma & Biotech Oncology

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/07/01 415
2026/07/02 422
2026/07/03 420
2026/07/04 418
2026/07/05 422
2026/07/06 424
2026/07/07 420
2026/07/08 410
2026/07/09 410
2026/07/10 409
2026/07/11 401
2026/07/12 404
2026/07/13 414
2026/07/14 409
2026/07/15 406
2026/07/16 401
2026/07/17 396
2026/07/18 402
2026/07/19 393
2026/07/20 387
2026/07/21 409
2026/07/22 410
2026/07/23 420
2026/07/24 420
2026/07/25 433
2026/07/26 427
2026/07/27 434
2026/07/28 432
2026/07/29 430
2026/07/30 424
2026/07/31 418

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Advertisers fluctuated in July, starting at 415, dipping mid-month, then peaking at 434, ending at 418.

Campaign Efficiency

Market Loss & Market Gains for US Pharma & Biotech Oncology

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
keytruda.com 0.5%
kisqali-hcp.com 0.45%
tgen.org 0.39%
kisqali.com 0.37%
mayoclinic.org 0.35%
sarclisa.com -0.22%
lilly.com -0.22%
healthtree.org -0.25%
epkinly.com -0.48%
thermofisher.com -0.98%

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Keytruda.com leads with a 0.50% click share rise, while Thermofisher.com drops by 0.98%.

Campaign Efficiency

US Pharma & Biotech Oncology Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date kisqali-hcp.com themmrf.org breyanzi.com ibrance.com mdanderson.org keytruda.com lilly.com kisqali.com mayoclinic.org thermofisher.com
2026/07/01 7.77% 3.03% 2.71% 2.4% 2.98% 1.85% 4.83% 2.37% 2.73% 2.7%
2026/07/02 6.59% 4.35% 2.86% 2.31% 3.62% 2.26% 3.73% 1.77% 3.07% 2.81%
2026/07/03 5.72% 4.1% 3.57% 2.61% 3.89% 2.51% 3.37% 1.45% 3.55% 3.11%
2026/07/04 5.92% 2.41% 3.42% 2.75% 5.7% 2.81% 4.04% 1.28% 3.23% 3.17%
2026/07/05 5.22% 2.78% 3.72% 2.73% 5.34% 2.38% 4.16% 1.36% 2.62% 2.45%
2026/07/06 4.95% 2.91% 3.25% 2.47% 2.72% 2% 3.97% 1.69% 2.82% 5.33%
2026/07/07 5.33% 4.59% 3.76% 2.56% 1.82% 1.8% 4.21% 1.84% 1.58% 2.66%
2026/07/08 6.23% 4.16% 3.25% 2.73% 2.12% 2.18% 4.07% 2.14% 2.39% 3.84%
2026/07/09 6.62% 6.24% 3.81% 3.1% 2.7% 2.69% 4.97% 1.97% 2.48% 3%
2026/07/10 6.85% 6.12% 3.14% 2.79% 1.28% 2.18% 4.56% 1.88% 3.24% 3.35%
2026/07/11 7.36% 2.84% 3.58% 2.9% 4.47% 2.33% 3.99% 2.06% 4.3% 2.44%
2026/07/12 5.73% 3.51% 3.76% 2.3% 4.74% 2.04% 3.81% 1.61% 2.77% 2.14%
2026/07/13 6.09% 7.04% 3.58% 2.5% 2.09% 2.25% 3.93% 1.74% 3.06% 1.75%
2026/07/14 6.9% 6.22% 3.61% 2.92% 3.05% 2.27% 4.01% 2.18% 2.67% 1.12%
2026/07/15 6.82% 7.44% 4.57% 2.78% 2.24% 2.09% 4.05% 2.19% 1.59% 0.59%
2026/07/16 7.35% 3.23% 4.74% 3.2% 2.81% 2.26% 4.27% 1.87% 1.96% 1.39%
2026/07/17 7.18% 8.75% 3.11% 3.28% 2.85% 2.61% 4.04% 2% 1.63% 0.65%
2026/07/18 7.1% 6.77% 3.43% 3.08% 5.34% 2.74% 3.56% 1.78% 3.62% 1.15%
2026/07/19 6.97% 4.85% 4.98% 2.8% 4.1% 2.87% 3.28% 1.92% 2.31% 0.2%
2026/07/20 8.29% 4.75% 3.75% 2.93% 1.57% 2.07% 4.07% 3.41% 2.37% 1.08%
2026/07/21 6.9% 6.22% 3.61% 2.92% 3.05% 2.27% 4.01% 2.18% 2.67% 1.12%
2026/07/22 7.09% 5.08% 3.55% 2.71% 3.02% 2.8% 4.2% 1.96% 4.24% 1.93%
2026/07/23 7.36% 5.79% 3.35% 2.66% 3.56% 2.61% 4.02% 2% 2.96% 0.96%
2026/07/24 6.32% 3.75% 4.23% 2.86% 4.04% 1.97% 4.1% 1.8% 2.44% 1.21%
2026/07/25 6.01% 6.33% 3.81% 2.69% 3.63% 2.7% 4.08% 1.82% 2.35% 1.61%
2026/07/26 6.73% 5.5% 4.02% 2.62% 3.76% 2.59% 3.73% 1.97% 3.87% 1.74%
2026/07/27 6.5% 4.6% 3.9% 2.47% 2.27% 2.34% 3.77% 2.18% 2.26% 0.73%
2026/07/28 6.62% 2.37% 3.74% 2.4% 3.7% 2.47% 3.72% 2.36% 3.14% 1.23%
2026/07/29 6.96% 3% 3.8% 2.67% 2.43% 3.11% 4.18% 2.25% 2.34% 1.34%
2026/07/30 7.46% 4.66% 4.46% 2.38% 2.38% 2.96% 3.86% 2.69% 2.45% 1.41%
2026/07/31 6.82% 4.54% 4.08% 3.88% 3.38% 3.27% 3.14% 2.57% 2.18% 1.24%
  • kisqali-hcp.com
  • themmrf.org
  • breyanzi.com
  • ibrance.com
  • mdanderson.org
  • keytruda.com
  • lilly.com
  • kisqali.com
  • mayoclinic.org
  • thermofisher.com

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In July 2026, kisqali-hcp.com saw a fluctuating impression share, peaking at 8.29% on the 20th. Themmrf.org experienced a notable spike on the 17th, reaching 8.75%. Breyanzi.com maintained a steady presence, while ibrance.com ended strong at 3.88%. Mdanderson.org had a mid-month surge, and keytruda.com closed at 3.27%. Lilly.com showed consistent performance, and kisqali.com peaked on the 20th. Mayoclinic.org and thermofisher.com had varied trends, with thermofisher.com declining towards month-end.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Pharma & Biotech Oncology

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Pharma & Biotech Oncology - Last month
  1. 1
    CAR-T Therapy | Hematology CME Program https://www.gotoper.com

    A community-based roadmap to CAR-T therapy: Optimizing delivery and outcomes. Earn CE credits...

  2. 2
    KEYTRUDA® (pembrolizumab) - Discover What It's Known for https://www.keytruda.com/patient-site/product-info

    Find More Information About KEYTRUDA on the Official Patient Site.

  3. 3
    HR+, HER2- Breast Cancer Info - mBC Overall Survival Results

    HCPs, Learn About HR+, HER2- Metastatic Breast Cancer And Discover A 1L Treatment Option. View An Option For 1L Premenopausal Metastatic...

  4. 4
    About Myeloma Life Expectancy - Survival Rate Myeloma Cancer https://www.themmrf.org

    MMRF is a top-rated research nonprofit aiming to increase multiple myeloma survival rates.

  5. 5
    Official HCP Website - B-Cell Lymphoma Therapy Prescription treatment website

    Learn About the Efficacy Data of a One-Time Non-Hodgkin's Lymphoma Treatment Option.

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In the competitive landscape of oncology PPC ads, gotoper.com leads with a community-focused CAR-T therapy roadmap, while keytruda.com emphasizes patient education. Kisqali-hcp.com targets healthcare professionals with metastatic breast cancer insights. Themmrf.org highlights myeloma survival, and yescartahcp.com showcases B-cell lymphoma treatment efficacy.

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