US Pharma & Biotech Oncology - PPC Market Share Analysis April 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Oncology category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Oncology – US

Google AI Overview visibility for Pharma & Biotech Oncology US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 74.6548678284
25.3451321716
74%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 39
61
39%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 3%
Transactional 2%
Navigational 0%
Seasonal 0%
Local 0%
Problem Solving 24%

Copyright © Adthena. All rights reserved.

Market Exposure

Share of Clicks for top 10 US Pharma & Biotech Oncology brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
themmrf.org 5.35
kisqali-hcp.com 4.68
keytruda.com 4.52
kisqali.com 3.85
breyanzi.com 3.71
mayoclinic.org 3.34
lilly.com 2.86
lymphoma.org 2.62
ibrance.com 2.35
imbcr.org 2.06
others 64.66
  • themmrf.org - 5.35%
  • kisqali-hcp.com - 4.68%
  • keytruda.com - 4.52%
  • kisqali.com - 3.85%
  • breyanzi.com - 3.71%
  • mayoclinic.org - 3.34%
  • lilly.com - 2.86%
  • lymphoma.org - 2.62%
  • ibrance.com - 2.35%
  • imbcr.org - 2.06%
  • others - 64.66%

Copyright © Adthena. All rights reserved.

In the oncology PPC landscape, ‘others’ dominate with 64.66% click share, while themmrf.org leads specific domains at 5.35%.

Market Exposure

Share of Spend for the top 10 US Pharma & Biotech Oncology brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date kisqali.com kisqali-hcp.com keytruda.com breyanzi.com themmrf.org ibrance.com lilly.com lymphoma.org mayoclinic.org imbcr.org
2026/04/01 6.28% 2.53% 3.42% 5% 10.05% 0.79% 2.58% 4.6% 3.67% 4.14%
2026/04/02 2.69% 1.32% 2.97% 5.64% 8.99% 0.54% 3.09% 5.62% 5.56% 3.89%
2026/04/03 10.51% 7.68% 4.84% 4.1% 4.63% 2.49% 3.57% 3.39% 1.91% 2.98%
2026/04/04 11.16% 8.03% 4.48% 3.69% 3.07% 2.18% 3.47% 1.58% 2.23% 2.93%
2026/04/05 7.29% 6.72% 5.57% 3.95% 1.39% 2.01% 3.28% 2.76% 2.54% 2.87%
2026/04/06 10.32% 7.18% 3.51% 4.25% 2.44% 2.67% 2.58% 2.63% 3.68% 3.3%
2026/04/07 9.04% 6.84% 4.11% 3.1% 2.04% 4.44% 3.18% 3.47% 3.51% 1.22%
2026/04/08 7.44% 5.94% 4.98% 3.02% 1.96% 2.91% 2.97% 3.79% 2.7% 1.96%
2026/04/09 7.48% 5.51% 3.55% 2.85% 2.61% 3.4% 3.96% 3.6% 1.48% 2.58%
2026/04/10 11.03% 6.58% 4.01% 2.98% 2.22% 2.42% 3.65% 2.52% 2.38% 2.7%
2026/04/11 12.07% 8.13% 4.16% 2.71% 1.98% 2.66% 3.07% 3.13% 1.5% 1.62%
2026/04/12 10.93% 7.05% 4.16% 2.74% 1.88% 2.86% 2.7% 2.68% 2.58% 2.52%
2026/04/13 9.09% 6.59% 4.8% 2.65% 4.2% 3.14% 3.44% 1.33% 2.12% 2.4%
2026/04/14 7.36% 5.84% 5.21% 2.44% 3.16% 2.76% 3.53% 1.65% 2.69% 2.87%
2026/04/15 8.61% 6.18% 4.62% 2.13% 3.81% 2.23% 3.45% 3.03% 2.67% 1.05%
2026/04/16 11.73% 7.8% 4.47% 2.8% 4.25% 3.57% 3.43% 2.01% 1.92% 0.93%
2026/04/17 11.91% 7.79% 5% 1.88% 9.45% 2.42% 2.8% 1.4% 1.78% 2.17%
2026/04/18 10.6% 8.1% 4.28% 2.78% 5.41% 2.93% 3.6% 2.55% 1.46% 0.85%
2026/04/19 8.84% 6.03% 4.86% 2.61% 7.13% 3.26% 2.76% 2.11% 1.18% 1.51%
2026/04/20 8.94% 6.47% 4.64% 2.95% 5.95% 2.45% 2.46% 1.01% 2.46% 1.57%
2026/04/21 8.74% 6.62% 4.49% 2.31% 9.09% 2.29% 2.78% 1.78% 1.26% 1.78%
2026/04/22 9.81% 7.1% 5.2% 2.79% 7.19% 2.1% 3.27% 1.6% 1.42% 1.33%
2026/04/23 8.89% 6.62% 4.03% 2.6% 8.26% 2.2% 2.55% 2.76% 1.34% 2.58%
2026/04/24 9.53% 7.66% 4.36% 3.27% 5.27% 3.26% 3.4% 1.91% 2.36% 1.51%
2026/04/25 10.6% 7.99% 5.13% 2.54% 5.31% 3.13% 3.48% 1.13% 0.99% 1.62%
2026/04/26 9.55% 7.1% 5.4% 3.09% 6.98% 2.45% 2.82% 1.75% 1.05% 1.79%
2026/04/27 9.42% 7.18% 5.2% 3.69% 3.81% 2.46% 3.59% 1.72% 1.87% 0.94%
2026/04/28 11.43% 7.97% 4.52% 2.85% 5.3% 2.37% 3.51% 1.97% 2.11% 2.28%
2026/04/29 10.89% 7.56% 4.81% 2.53% 3.7% 2.57% 3.32% 2.56% 2.71% 2.6%
2026/04/30 12.1% 7.03% 4.61% 3.7% 3.6% 3.57% 3.27% 2.84% 1.9% 1.35%
  • kisqali.com
  • kisqali-hcp.com
  • keytruda.com
  • breyanzi.com
  • themmrf.org
  • ibrance.com
  • lilly.com
  • lymphoma.org
  • mayoclinic.org
  • imbcr.org

Copyright © Adthena. All rights reserved.

April saw kisqali.com leading with fluctuating spend, peaking at 12.10% on the 30th. Kisqali-hcp.com followed, maintaining steady growth. Keytruda.com and breyanzi.com showed moderate activity, while themmrf.org experienced a mid-month surge.

Market Exposure

Competitor Count for US Pharma & Biotech Oncology

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/04/01 390
2026/04/02 404
2026/04/03 424
2026/04/04 425
2026/04/05 430
2026/04/06 447
2026/04/07 448
2026/04/08 435
2026/04/09 436
2026/04/10 440
2026/04/11 427
2026/04/12 420
2026/04/13 432
2026/04/14 434
2026/04/15 427
2026/04/16 418
2026/04/17 416
2026/04/18 418
2026/04/19 424
2026/04/20 426
2026/04/21 427
2026/04/22 415
2026/04/23 428
2026/04/24 429
2026/04/25 414
2026/04/26 429
2026/04/27 431
2026/04/28 427
2026/04/29 425
2026/04/30 425

Copyright © Adthena. All rights reserved.

April saw a dynamic shift in distinct advertisers, starting at 390 and peaking at 448. The month concluded with a stable 425, reflecting a vibrant advertising landscape.

Campaign Efficiency

Market Loss & Market Gains for US Pharma & Biotech Oncology

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
themmrf.org 3.81%
lunsumio.com 0.79%
yescartahcp.com 0.67%
truqaphcp.com 0.66%
epkinly.com 0.58%
breyanzi.com -0.44%
imbcr.org -0.58%
lymphoma.org -0.71%
envita.com -0.91%
mayoclinic.org -0.96%

Copyright © Adthena. All rights reserved.

Themmrf.org surged with a 3.81 increase, while mayoclinic.org dropped by 0.96. Positive gains for lunsumio.com at 0.79, and yescartahcp.com at 0.67.

Campaign Efficiency

US Pharma & Biotech Oncology Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date kisqali-hcp.com breyanzi.com ibrance.com lilly.com themmrf.org lymphoma.org mayoclinic.org keytruda.com imbcr.org thermofisher.com
2026/04/01 0.92% 5.6% 0.32% 3.46% 7.45% 3.9% 3.42% 1.33% 5.56% 4.29%
2026/04/02 1.03% 6.58% 0.34% 3.64% 6.11% 4.05% 6.05% 1.09% 4.87% 2.3%
2026/04/03 6.9% 5.13% 2.48% 3.57% 3.8% 3.18% 1.87% 2.44% 3.95% 1.54%
2026/04/04 7.62% 4.79% 1.9% 3.49% 2.31% 1.6% 2.11% 2.52% 3.95% 1.48%
2026/04/05 6.88% 5.11% 1.67% 3.37% 1.23% 2.3% 2.3% 2.93% 3.93% 1.81%
2026/04/06 6.92% 5.25% 2.51% 2.91% 1.82% 2.44% 3.28% 1.95% 4.3% 1.95%
2026/04/07 6.67% 4.16% 4.57% 3.52% 1.75% 3.19% 3.01% 2.8% 1.85% 0.81%
2026/04/08 5.49% 3.77% 3.11% 3.22% 1.77% 3.16% 2.25% 2.93% 2.93% 2.9%
2026/04/09 5.05% 3.47% 3.1% 3.97% 2.21% 2.86% 1.57% 2.29% 3.37% 3.84%
2026/04/10 5.36% 3.51% 2.44% 3.78% 1.94% 2.37% 2.16% 2.09% 4.11% 1.59%
2026/04/11 7.23% 3.29% 2.54% 3.1% 1.81% 2.8% 1.49% 2.05% 2.32% 4.42%
2026/04/12 6.58% 3.57% 2.92% 2.62% 1.72% 2.66% 2.6% 2.21% 3.86% 1.44%
2026/04/13 5.87% 3.09% 2.57% 3.7% 3.43% 1.24% 2.28% 2.44% 3.26% 2.24%
2026/04/14 5.73% 2.84% 2.32% 3.97% 2.63% 1.63% 2.34% 2.67% 3.64% 1.28%
2026/04/15 5.72% 2.48% 1.74% 3.8% 3.13% 2.69% 2.87% 2.63% 1.32% 1.59%
2026/04/16 6.98% 3.49% 3.63% 3.45% 3.7% 1.9% 1.86% 2.58% 1.37% 2.72%
2026/04/17 6.86% 2.39% 2.88% 2.91% 7.61% 1.45% 1.68% 2.87% 3.28% 2.38%
2026/04/18 7.95% 3.64% 3.17% 3.36% 4.9% 2.45% 1.55% 2.65% 1.38% 1.05%
2026/04/19 5.76% 3.29% 3.19% 2.52% 6.05% 2.11% 1.25% 2.6% 2.15% 3.01%
2026/04/20 5.67% 3.67% 2.46% 2.55% 4.68% 1.06% 2.15% 2.7% 2.2% 2.95%
2026/04/21 6.37% 2.89% 2.2% 2.87% 6.86% 1.75% 1.25% 2.56% 2.51% 3.53%
2026/04/22 6.45% 3.73% 1.86% 3.33% 5.87% 1.66% 1.55% 3.1% 1.97% 2.11%
2026/04/23 5.93% 3.29% 1.87% 2.83% 6.86% 2.67% 1.19% 1.97% 3.56% 3.39%
2026/04/24 7.23% 4.32% 3.22% 3.45% 4.64% 1.88% 2.64% 2.31% 2.27% 1.49%
2026/04/25 7.3% 3.14% 2.67% 3.7% 4.66% 1.14% 1.33% 2.62% 2.5% 1.36%
2026/04/26 6.8% 3.72% 2.26% 3.09% 4.9% 1.75% 1% 2.84% 2.55% 0.27%
2026/04/27 6.96% 4.72% 2.33% 3.63% 3.21% 1.82% 1.58% 2.79% 1.3% 1.28%
2026/04/28 7.55% 3.4% 1.82% 3.51% 4.65% 2.04% 1.92% 2.65% 3.29% 1.44%
2026/04/29 6.85% 3.16% 2.2% 3.52% 3.18% 2.41% 2.52% 3.2% 3.57% 1.54%
2026/04/30 5.76% 4.71% 3.74% 3.52% 3.38% 2.86% 2.29% 2.14% 1.94% 0.42%
  • kisqali-hcp.com
  • breyanzi.com
  • ibrance.com
  • lilly.com
  • themmrf.org
  • lymphoma.org
  • mayoclinic.org
  • keytruda.com
  • imbcr.org
  • thermofisher.com

Copyright © Adthena. All rights reserved.

In April 2026, kisqali-hcp.com dominated with a peak impression share of 7.95%. Breyanzi.com and ibrance.com showed fluctuating trends, while themmrf.org and lilly.com maintained steady shares. The month concluded with kisqali-hcp.com leading.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Pharma & Biotech Oncology

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Pharma & Biotech Oncology - Last month
  1. 1
    What is Myeloma? - Early Signs of Myeloma https://www.imbcr.org › myeloma

    There are no disease-related symptoms In smoldering myeloma.

  2. 2
    KEYTRUDA® (pembrolizumab) - Official Patient Site https://www.keytruda.com/patient-site

    Find More Information About KEYTRUDA on the Official Patient Site. Learn More Here. Virtual Assistant. Types: Medication Guide, Safety...

  3. 3
    HR+, HER2- Breast Cancer Info - mBC Overall Survival Results

    HCPs, Learn About HR+, HER2- Metastatic Breast Cancer And Discover A 1L Treatment Option. View An Option For 1L Premenopausal Metastatic...

  4. 4
    What Is OPDIVO Qvantig™ - (nivolumab+hyaluronidase-nvhy) https://www.opdivo.com/qvantig

    Review The Safety Information And Ask Your Doctor If You're Eligible For The Treatment.

  5. 5
    Official HCP Website - FDA Approved Immunotherapy https://www.opdivohcp.com/qvantig

    OPDIVO Qvantig™ (nivolumab+hyaluronidase-nvhy) - FDA Approved Subcutaneous Immunotherapy.

Copyright © Adthena. All rights reserved.

In the competitive landscape of oncology PPC ads, imbcr.org educates on myeloma’s early signs, while keytruda.com emphasizes patient information accessibility. Kisqali-hcp.com targets healthcare professionals with breast cancer treatment insights. Opdivo.com and opdivohcp.com highlight FDA-approved immunotherapy, focusing on safety and eligibility.

Frequently Asked Questions

Customer Success Stories

Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.