US Services Legal - PPC Market Share Analysis April 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Legal category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Legal – US

Google AI Overview visibility for Services Legal US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 29.7290870619
70.2709129381
29%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 42
58
42%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 3%
Transactional 1%
Navigational 3%
Seasonal 0%
Local 11%
Problem Solving 24%

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Market Exposure

Share of Clicks for top 10 US Services Legal brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
forthepeople.com 8.73
legalzoom.com 7.2
theupsstore.com 3.07
lawdepot.com 2.81
legaltemplates.net 2.64
northwestregisteredagent.com 2.36
rocketlawyer.com 2.3
forbes.com 2.11
zenbusiness.com 1.98
findlaw.com 1.79
others 65.01
  • forthepeople.com - 8.73%
  • legalzoom.com - 7.2%
  • theupsstore.com - 3.07%
  • lawdepot.com - 2.81%
  • legaltemplates.net - 2.64%
  • northwestregisteredagent.com - 2.36%
  • rocketlawyer.com - 2.3%
  • forbes.com - 2.11%
  • zenbusiness.com - 1.98%
  • findlaw.com - 1.79%
  • others - 65.01%

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In the legal services PPC landscape, ‘forthepeople.com’ leads with 8.73% click share, followed by ‘legalzoom.com’ at 7.2%. ‘Others’ dominate with 65.01%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 US Services Legal brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date forthepeople.com lnjury.com legalzoom.com zenbusiness.com rubensteinlaw.com forbes.com bizee.com postmandelivers.com findlaw.com arnolditkin.com
2026/04/01 12.3% 0.86% 2.36% 2.27% 1.28% 2.23% 1.47% 1.66% 2.05% 6.09%
2026/04/02 12.31% 1.29% 1.98% 2.07% 1.28% 1.9% 1.2% 1.61% 2.44% 4.65%
2026/04/03 12.66% 1.7% 2.17% 2.22% 1.32% 2.38% 1.2% 2.07% 2.36% 5.82%
2026/04/04 11.87% 1.16% 2.33% 2.44% 1.46% 2.41% 1.42% 1.81% 1.8% 5.34%
2026/04/05 10.77% 1.15% 2.77% 2.37% 1.71% 2.47% 1.77% 2.24% 1.96% 6.42%
2026/04/06 12.73% 1.79% 2.7% 2.14% 1.2% 2.07% 1.68% 1.72% 1.94% 5%
2026/04/07 12.28% 2.34% 3.06% 1.59% 1.33% 1.84% 1.42% 1.85% 2.58% 6.07%
2026/04/08 12.41% 1.51% 3.25% 1.74% 2.58% 2.27% 1.43% 3.04% 2.32% 5.66%
2026/04/09 13.48% 2.05% 3.01% 1.8% 1.66% 2.13% 1.7% 1.96% 2.28% 5.35%
2026/04/10 11.49% 1.06% 2.83% 2.1% 0.78% 1.87% 1.5% 1.32% 2.28% 7.02%
2026/04/11 12.62% 0.8% 2.27% 2.14% 1.91% 2.02% 1.07% 2.45% 2.45% 6.03%
2026/04/12 14.43% 0.95% 1.92% 1.95% 1.55% 1.93% 1.48% 1.41% 1.82% 5.87%
2026/04/13 12.9% 2.04% 1.95% 1.68% 2.76% 1.42% 1.63% 1.91% 2.31% 3.9%
2026/04/14 11.35% 1.7% 2.07% 1.65% 1.92% 1.29% 1.62% 1.77% 2.26% 4.15%
2026/04/15 9.68% 0.98% 1.91% 1.29% 1.85% 0.82% 1.54% 2.54% 3% 3.33%
2026/04/16 12.1% 0.9% 2.1% 1.15% 1.26% 1% 1.57% 3.02% 2.44% 4.15%
2026/04/17 12.44% 0.52% 2.41% 1.07% 1.51% 0.67% 1.44% 2.88% 2.43% 6.84%
2026/04/18 13.22% 0.91% 2.2% 1.21% 2.04% 1.06% 1.45% 3.33% 1.64% 6.2%
2026/04/19 10.87% 1.12% 2.89% 1.53% 2.93% 1.18% 1.52% 2.29% 1.13% 6.08%
2026/04/20 11.65% 0.99% 2.41% 1.54% 1.09% 1.17% 1.48% 2.97% 1.57% 1.93%
2026/04/21 12.17% 1.88% 2.4% 1.62% 1.13% 1.35% 1.21% 2.35% 1.74% 2.69%
2026/04/22 13.31% 1.73% 2.25% 1.29% 1.22% 1.36% 1.24% 2.88% 2.67% 1.9%
2026/04/23 12.72% 2.1% 2.02% 1.28% 1.99% 1.1% 1.19% 3% 2.41% 2.67%
2026/04/24 15.81% 1.46% 1.78% 0.9% 0.86% 0.93% 1.1% 1.59% 2.4% 1.1%
2026/04/25 14.07% 1.39% 2.59% 1.51% 2.36% 1.75% 1.63% 1.86% 1.73% 5.48%
2026/04/26 14.99% 1.2% 3.26% 1.71% 3.41% 1.86% 2.09% 2.25% 1.32% 2.85%
2026/04/27 13.34% 1.64% 2.74% 1.71% 1.05% 1.48% 1.77% 2.96% 2.04% 2.05%
2026/04/28 13.48% 1.81% 2.76% 1.88% 1.91% 1.28% 1.49% 1.37% 2.57% 1.28%
2026/04/29 15.09% 2.56% 3.27% 1.71% 2.28% 1.53% 1.56% 2.05% 2.64% 0.84%
2026/04/30 13.77% 3.01% 2.71% 2.09% 2.03% 1.82% 1.79% 1.74% 1.4% 0.53%
  • forthepeople.com
  • lnjury.com
  • legalzoom.com
  • zenbusiness.com
  • rubensteinlaw.com
  • forbes.com
  • bizee.com
  • postmandelivers.com
  • findlaw.com
  • arnolditkin.com

Copyright © Adthena. All rights reserved.

In April 2026, “forthepeople.com” led with fluctuating spend, peaking at 15.81%. “lnjury.com” saw a steady rise, ending at 3.01%. “legalzoom.com” maintained stability, closing at 2.71%. “zenbusiness.com” showed minor fluctuations, finishing at 2.09%. “rubensteinlaw.com” experienced a peak mid-month, ending at 2.03%. “forbes.com” had a consistent trend, closing at 1.82%. “bizee.com” remained stable, ending at 1.79%. “postmandelivers.com” fluctuated, finishing at 1.74%. “findlaw.com” showed variability, closing at 1.4%. “arnolditkin.com” saw a significant drop, ending at 0.53%.

Market Exposure

Competitor Count for US Services Legal

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/04/01 2117
2026/04/02 2263
2026/04/03 2260
2026/04/04 2094
2026/04/05 2103
2026/04/06 2308
2026/04/07 2282
2026/04/08 2187
2026/04/09 2191
2026/04/10 2176
2026/04/11 1986
2026/04/12 1990
2026/04/13 2219
2026/04/14 2166
2026/04/15 2222
2026/04/16 2097
2026/04/17 2011
2026/04/18 1970
2026/04/19 2007
2026/04/20 2238
2026/04/21 2201
2026/04/22 2187
2026/04/23 2168
2026/04/24 2175
2026/04/25 1956
2026/04/26 1977
2026/04/27 2185
2026/04/28 2137
2026/04/29 2117
2026/04/30 2017

Copyright © Adthena. All rights reserved.

April saw fluctuating advertiser numbers, peaking at 2,308 on April 6th. The month concluded with a decrease to 2,017 advertisers.

Campaign Efficiency

Market Loss & Market Gains for US Services Legal

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
forthepeople.com 1.56%
legalzoom.com 1.21%
lawdepot.com 0.3%
publicrecordscenter.org 0.2%
state.gov 0.16%
arnolditkin.com -0.49%
eforms.com -0.53%
zenbusiness.com -0.54%
theupsstore.com -0.56%
forbes.com -0.82%

Copyright © Adthena. All rights reserved.

LegalZoom and ForThePeople surged with click share gains of 1.21 and 1.56, respectively. Forbes and The UPS Store saw declines of 0.82 and 0.56.

Campaign Efficiency

US Services Legal Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date forthepeople.com legalzoom.com forbes.com bizee.com marble.co zenbusiness.com lawdepot.com findlaw.com joinadvocate.com arnolditkin.com
2026/04/01 7.86% 4.41% 3.18% 2.07% 2.19% 2.52% 1.74% 2.12% 1.42% 2.75%
2026/04/02 8.14% 3.77% 2.81% 1.71% 2.3% 2.45% 1.5% 2.45% 1.48% 2.03%
2026/04/03 8.45% 3.69% 3.26% 1.56% 1.88% 2.54% 1.39% 2.41% 1.5% 2.12%
2026/04/04 7.74% 4.46% 3.65% 1.69% 1.58% 2.87% 1.54% 1.97% 1.61% 2.3%
2026/04/05 6.72% 4.62% 3.49% 2.01% 1.23% 2.56% 1.46% 1.86% 1.53% 2.61%
2026/04/06 7.59% 4.34% 2.86% 1.94% 1.93% 2.41% 1.53% 1.85% 1.81% 1.93%
2026/04/07 8.22% 4.63% 2.85% 1.72% 1.51% 1.93% 1.43% 2.56% 1.62% 2.67%
2026/04/08 8.07% 4.75% 3.32% 1.73% 1.86% 2.03% 1.61% 2.24% 1.84% 2.32%
2026/04/09 7.97% 4.59% 2.98% 2.08% 1.81% 2.11% 1.64% 2.33% 1.37% 2.23%
2026/04/10 7.74% 4.64% 2.62% 1.83% 1.72% 2.45% 1.56% 2.39% 1.66% 2.61%
2026/04/11 7.1% 4.03% 2.85% 1.45% 2.09% 2.44% 1.56% 2.53% 2.22% 2.17%
2026/04/12 8.73% 3.59% 2.69% 1.87% 2.94% 2.1% 1.39% 2.12% 2.88% 2.09%
2026/04/13 8.75% 3.37% 1.99% 2.1% 1.88% 1.75% 1.62% 2.5% 2.27% 1.49%
2026/04/14 8.42% 3.63% 1.9% 2.41% 2.52% 1.76% 1.47% 2.28% 2.63% 2.08%
2026/04/15 7.04% 3.49% 1.34% 2.08% 2.24% 1.53% 1.63% 3.02% 1.8% 1.47%
2026/04/16 8.04% 3.63% 1.5% 2.12% 2.41% 1.24% 1.71% 2.39% 1.67% 3.09%
2026/04/17 8.77% 4.31% 1.12% 2.08% 2.05% 1.15% 2.01% 2.52% 1.2% 2.64%
2026/04/18 9.09% 4.22% 1.64% 2.1% 2.24% 1.37% 1.42% 1.71% 1.74% 2.61%
2026/04/19 7.8% 4.83% 1.71% 1.88% 2.08% 1.72% 1.67% 1.2% 2.19% 2.89%
2026/04/20 8.03% 4.08% 1.71% 1.9% 2.13% 1.74% 1.84% 1.52% 1.67% 1.05%
2026/04/21 8.66% 3.9% 1.91% 1.61% 1.38% 1.79% 1.91% 1.78% 1.58% 1.26%
2026/04/22 9.88% 3.82% 1.93% 1.78% 1.96% 1.53% 1.86% 2.4% 1.4% 0.87%
2026/04/23 9.37% 3.27% 1.6% 1.8% 2.27% 1.52% 1.57% 2.55% 1.05% 1.36%
2026/04/24 11.52% 3.03% 1.52% 1.59% 2.22% 1.11% 1.52% 2.54% 0.71% 0.73%
2026/04/25 10.14% 4.14% 2.48% 2.34% 2.37% 1.68% 1.94% 1.92% 1.24% 2.56%
2026/04/26 10.25% 4.85% 2.42% 2.63% 1.84% 1.73% 2.12% 1.79% 2.72% 1.09%
2026/04/27 9.77% 4.15% 1.86% 2.26% 2.2% 1.78% 1.96% 2.51% 1.77% 0.97%
2026/04/28 9.61% 4.18% 1.72% 1.87% 1.67% 2.01% 1.55% 3.09% 2.13% 0.83%
2026/04/29 10.47% 4.97% 2.05% 1.95% 2.13% 1.8% 1.88% 2.9% 1.96% 0.5%
2026/04/30 9.7% 3.81% 2.46% 2.23% 2.23% 2.09% 1.97% 1.77% 1.7% 0.26%
  • forthepeople.com
  • legalzoom.com
  • forbes.com
  • bizee.com
  • marble.co
  • zenbusiness.com
  • lawdepot.com
  • findlaw.com
  • joinadvocate.com
  • arnolditkin.com

Copyright © Adthena. All rights reserved.

In April 2026, forthepeople.com led with a steady rise, peaking at 11.52% on April 24. Legalzoom.com fluctuated, ending at 3.81%. Forbes.com saw a dip, closing at 2.46%. Bizee.com and marble.co showed moderate gains, finishing at 2.23%. Zenbusiness.com and lawdepot.com maintained stability, while findlaw.com and joinadvocate.com experienced varied trends. Arnolditkin.com declined sharply, ending at 0.26%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Services Legal

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Services Legal - Last month
  1. 1
    The #1 Disability Law Firm - 3x Your Approval Chances https://www.atticus.com › ssdi-lawyer › near-you

    3x your approval chances with Atticus. We fight to get you the benefits you...

  2. 2
    » Voted #1 Accident Lawyers - $0 Fee Unless We Win for You https://win.bdjinjurylawyers.com

    You Don't Pay a Dime Unless We Win for You. Medical Bills, Lost Wages, We Have Your Back.

  3. 3
    Free Rental & Lease Agreement Templates | PDF & Word https://www.legaltemplates.net

    State-Specific, Custom Rent Agreements. Free, Fast & Done in 5-10 Minutes.

  4. 4
    LegalZoom.com (Official Site) - LLC Services You Can Trust https://www.legalzoom.com

    One-Stop Solution For All Your Business Needs. Launch Your LLC For Free + State Fees.

  5. 5
    Notarize Documents Today | Locations Near You https://offers.theupsstore.com › notary › services

    We'll Notarize Your Documents, Help Make Copies And Send Everything Where It Needs To Go!

Copyright © Adthena. All rights reserved.

In the competitive landscape of legal services, Atticus.com stands out with a promise to triple approval chances for disability claims, emphasizing their commitment to client success. BDJ Injury Lawyers captivate with a no-win, no-fee guarantee, ensuring financial security for clients. LegalTemplates.net offers quick, state-specific rental agreements, catering to landlords’ needs efficiently. LegalZoom.com provides a trusted, comprehensive LLC formation service, simplifying business launches. The UPS Store ensures convenience with nearby notary services, streamlining document handling.

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