Adthena shortlisted across six categories at the UK Search Awards 2025

October 10, 2025 – Adthena is thrilled to announce that its AI-powered search marketing solutions have been recognized at the UK Search Awards 2025, with two standout entries shortlisted across multiple categories.

  1. Best Software Innovation – Adthena’s Ask Arlo
  2. Best PPC Management Software Suite – Adthena’s Ask Arlo
  3. Best Search Software Tool – Adthena’s Ask Arlo
  4. Best AI Search Software Solution – Adthena’s Ask Arlo
  5. Best Use of Data (PPC): Havas Media Network & Kia
  6. Best Use of Search – Automotive: Havas Media Network & Kia

Havas Media Network & Kia UK: From efficiency to +61% market share

This campaign addressed a rapidly evolving automotive search landscape, where competition surged by 45% in the Electric Vehicles category alone. Manual budget reallocation was slow and reactive, and the existing value-based bidding model lacked the sophistication to manage multiple business areas.

By combining Adthena’s Brand Activator, Share of Clicks insights, and a tiered value-based bidding model, the team delivered significant results:

  • 61% YoY market share increase
  • 60% more Test Drives
  • £286K saved

These innovations enabled Kia to make faster, smarter decisions, shifting from reactive manual budget allocation to a proactive, data-driven strategy. The campaign demonstrates how automation and market intelligence can drive real growth and efficiency in a competitive market.

Read the full story here.

Ask Arlo: Transforming search marketing with AI

Ask Arlo represents a significant leap forward in search marketing intelligence. The platform converts complex search data into instant, actionable insights. Its key capabilities include:

Key features of Ask Arlo include:

  • Industry-leading data: Powered by Adthena’s search intelligence for accurate, in-depth insights.
  • Conversational AI: Understands natural language, answering queries on date ranges, topics, or formats – with summaries, detailed insights, and themed breakdowns.
  • Instant data: Provides real-time search data on market share, competitor movements, keyword trends, and more.
  • Visualizations: Turns raw data into clear graphs, trend lines, and tables.
  • Time-saving: Reduces analysis from hours to seconds, allowing marketers to focus more on strategy.

See Ask Arlo in action

To discover how Ask Arlo is transforming competitive intelligence in paid search, watch the video below.