02 November 2022 – Adthena have been shortlisted in four prestigious categories at The Drum Digital Industries Awards 2022 (The DADIs) along with our customers:
- Adthena, L’Oréal USA & Armani beauty – Fashion, Health, Beauty or Luxury
- Adthena, L’Oréal USA & Armani beauty – Retail and E-commerce
- Adthena and Legal & General – Finance/Professional Services
- Adthena’s Local View – Most Effective Use of AI/Machine Learning
The Drum Awards for Digital Industries reward the best work, companies and people behind the most effective digital campaigns around the world. The digital transformation agenda has presented a huge opportunity for marketing, with more tools, data and channels than ever before.
Adthena and Legal & General – Brains over budget takes L&G to #1
Legal & General are a UK market leader in life insurance, workplace pensions and retirement income, covering the financial needs of approximately 12 million policyholders and workplace members. But brand was stuck at 2nd place in paid search for retirement products, and wanted to be No.1.
By implementing a number of Adthena’s proprietary search intelligence tools, L&G dug into competitor activity, identified search term gaps, and activated the right paid search messaging and keyword tactics to boost category performance. The key results were: +255% increase in clicks, +150% increase in Click Share, -40% reduction in category CPCs, and… L&G became the No.1 brand for retirement income & investments.
This campaign shows that superior intelligence, not just big budgets, can drive search success. You can dominate if you look for opportunities beyond what Google reveals. Read your competition, actively protect your brand assets, strengthen your weaknesses, and use data, not guesswork, to guide your path to #1. Read the Legal & General case study.
Adthena’s Local View – the future of location-based marketing
Adthena’s new, one-of-a-kind Local View empowers marketers to understand and navigate their local search landscape like never before, to obtain more value from PPC budgets.
The Covid-19 pandemic caused a major shift in global online consumer behavior, with an unprecedented number of people searching by location. But marketing by location requires a huge amount of consumer insight, and coupled with the fact that Google data is becoming more limited due to privacy issues, it was clear advertisers needed far more local intelligence to run PPC efficiently.
Our ground-breaking Local View solution uses advanced AI technology to provide the location-based analytical power marketers need to compete in the local search landscape. In any city, state, or Nielsen Designated Market Area (DMA), it enables marketers to understand consumer search habits, the competitive landscape, and location-specific threats and opportunities.
Unrivaled in the industry, after just one year, Local View has 43 major brands in diverse verticals monitoring 800+ locations, and is routinely achieving results for customers such as +15% market share and +20% Click Through Rate. It’s also adding value for brands as a tool to determine price point and messaging; discover how OOH advertising affects impression share; monitor brand market share vs affiliates; and save time on manual analysis with automated reporting – all across multiple locations.
With consumers continuing to shop locally following the pandemic, Local View looks set to capitalize on its first-to-market advantage to become an integral part of any search marketer’s toolkit for years to come. Find out more about Adthena’s Local View.