A global measure of search marketing success, enabling CMOs to improve their decision making.
The Search Intelligence Index evaluates the search behavior of 150 of the top-performing companies across 11 finance categories and reveals the leading players, trends and benchmarks. Each company’s overall score is averaged by analyzing search performance across three categories:
- Market Leadership: Search market dominance – how strong a company is in their industry or category
- Search Excellence: Efficiency and effectiveness in search – how precisely a company utilizes search to reach and convert consumers
- Brand Ownership: Powerful branded search – what is the value of a company’s brand in search