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Adthena is the market leading AI-driven search intelligence platform that helps enterprise brands and agencies lower paid search costs, protect brand equity and stay ahead of competitor movements.

• Lead AI search: Enhance visibility in Google AIOs, ChatGPT & Perplexity
• Outperform rivals: Track competitor moves & protect your brand
• Boost efficiency: Automate brand bidding & optimize campaigns
• Lower CPCs & reduce waste: Cut costs & prevent inefficient spend

Find out more about Adthena platform with our Online tour

Adthena is designed for enterprise-level brands and agencies who need to gain a complete competitive advantage in paid search and are looking to drive significant ROI from their Google Ads spend.

The platform is likely right for you if:

• You have a substantial Google Ads budget: Typically, clients who realize the most value from Adthena are spending upwards of $1 million per year on Google Ads. If you’re currently below that, we have specific solutions designed to help growing brands scale.
• You need competitive clarity: You need a comprehensive, real-time “Whole Market View” of every competitor, keyword, and ad copy in your market, not just a simple snapshot.
• Your challenges include:
  • Protecting your brand from hijacking and infringement.
  • Optimizing large-scale campaigns like Performance Max.
  • Gaining ground on major competitors and boosting market share.
  • Tracking visibility and performance across emerging channels like Google’s AI Overview (AIO) and other LLM platforms.

The best way to determine if Adthena is right for you is to see it in action via a personalized demo, where our experts can align the platform’s capabilities with your specific business goals.

​​Our goal is to help you achieve a minimum of 4x Google Ads ROI compared to your investment in Adthena.

Clients worldwide choose Adthena to move beyond manual campaign management and start winning the entire search market. The typical results we help leading brands and agencies achieve fall into three key areas:

Financial efficiency:

• • Reduce brand CPC (one client saw a 33% reduction).
  • Cut wasted ad spend (one client reduced wasted spend by 13%).
  • Improve CPL and conversions (one client cut CPL by 37% and doubled PMax conversions).

Market growth:

• • • Increase market share and test drives (Havas and Kia grew market share by 61%).
    • Drive new revenue and clicks.

Brand Protection:

• Drastically decrease infringing ads on your brand terms (one client saw a 95% decrease).

Google Auction Insights offer basic competitor data, but Adthena goes deeper. It reveals competitor ad copy, budgets, and historical trends. You’ll also find hidden competitors and actionable insights based on market trends, unlike Auction Insights’ static data. Adthena even helps with brand protection and offers advanced features like market share analysis, making it a powerful tool for outperforming competitors in paid search.

Adthena’s intelligence is built on a massive, privacy-first foundation of observed public search data.

The platform does not use any customer campaign data, proprietary information, or Personally Identifiable Information (PII), and it does not rely on third-party panels or cookies. Instead, it uses custom-built AI and machine learning models to process a huge index of public search results. This process includes:

• Indexing 20 million Google SERPs daily.
• Processing 10 TB of new data daily to maintain a comprehensive global index.
• Analyzing 200 Google Ads searches per second.
• Leveraging 12 years of historical intelligence for trend analysis.

This ensures all insights—including competitor movements, market share, and performance insights across AI Overviews and LLM platforms – are derived from a complete, objective, and publicly available view of the search landscape.

Learn more about our data.

While SEMrush offers a broad digital marketing toolkit and Similarweb focuses on website traffic analysis, Adthena excels in paid search intelligence. Adthena gives deep insights into competitor strategies, helps with brand protection, and offers advanced bidding features. SEMrush is a good option for beginners or those who need all-in-one solutions, while Similarweb shines in website traffic sources and audience demographics. Consider your needs: If you’re a mid-sized or large company with a big paid search budget, Adthena’s in-depth PPC analysis might be the best fit.

Learn more about our competitors.

You don’t need to prepare anything specific beforehand!

The goal of our personalized demo is for our expert to understand your current paid search challenges and show you precisely how Adthena can solve them.

However, to get the most value out of the session, feel free to come prepared with:

• Your main challenges: What are your top 1-2 priorities or pain points in paid search right now (e.g brand protection, competitor strategy, or improving Performance Max ROI)?
• Key competitors: Names of the competitors you are most focused on outsmarting.
• Business objectives: What specific goals are you hoping to achieve with better market intelligence?

Adthena does not offer a fixed or one-size-fits-all price, as its annual subscription is custom-built to scale with the unique needs of each enterprise brand. The price is determined by several key factors to ensure you only pay for the market intelligence relevant to your business:

• Scope of monitoring: The price is directly influenced by:
  • The size of the relevant search term and competitor universe that needs monitoring.
  • The number of geographies (e.g., countries, states, cities) you need to track.
• Business profile: Your brand’s total annual PPC spend is also a factor, as Adthena typically provides the most value to clients spending upwards of $1 million per year. If you’re currently below that, we have specific solutions designed to help growing brands scale.
• Custom needs: Specific custom reporting requirements will also affect the final quote.

Because of this tailored approach, the company does not offer a public pricing list or a traditional free trial; instead, they provide a personalized demo to understand your specific challenges and then deliver a custom quote.