In our latest CMO Search Intelligence Report for the US Finance industry (Q4 2019) we’ve pitted 350 top-performing finance companies against each other, evaluated their search behavior and revealed the leading players, trends and benchmarks.
Using our AI-powered, Whole Market View, we’ve created Top 10 leaderboards for banking, insurance and overall finance featuring players from across the industry. Each company’s overall score is averaged by analyzing search performance across three categories: Market Leadership, Search Excellence and Brand Ownership. As a marketing leader, this index gives you a benchmark relative to your peers and competitors on a quarterly basis.
Find out how to:
- Prove the success and value of your marketing program, bring the report straight to the boardroom
- Strengthen and protect your brand by identifying market opportunities and risks, ensuring that you’re leveraging search to its full potential
- Make informed decisions and allocate spend where it will have the greatest impact on your business
Watch now: What can Finance CMOs learn from membership organizations?
Membership organizations are storming ahead in our Search Intelligence Leaderboards for finance. What can CMOs of the financial giants learn from these perfect SEM microcosms? Watch this 60 second animation to discover the four ingredients of search success.