Our customers
Google Ads can often feel like a black box – making it hard to measure true performance and know if your ads are reaching their full potential.
Powered by Adthena’s proprietary, market-leading data, the Search Performance Score brings instant clarity by scoring your performance across three areas critical to paid search success. More than just a number, it delivers concise GenAI-powered summaries and points you to the exact actions needed to grow revenue, optimize spend, and protect your brand.
Automatically measure your visibility in search and make sure you’re not leaving revenue on the table. Take advantage of unique AI to uncover actionable insights to grow your reach with confidence, and outpace the competition.
How it works:
With the power of AI, you can measure how effectively you turn reach and impressions into meaningful engagement.
Track how well you maintain a strong, consistent presence in search while optimizing your ad spend to get the best return.
How it works:
Easily measure how well you protect your brand’s presence and secure your core brand terms against competitors.
Take control with strategic AI insights that help you reinforce your brand’s value in search, prevent brand hijacking, and minimize infringements.
How it works:
We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.
On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.
We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
Unlike generic AI solutions, Adthena’s AI is purpose-built for paid search and powered by our proprietary, market-leading search data. This ensures higher quality inputs, more accurate insights, and context-rich summaries powered by GenAI, helping you make smarter decisions faster.
Our solution is ideal for enterprise brands looking to optimize Google Ads spend and improve overall paid search performance. It’s especially useful for businesses facing intense competition, or teams seeking deeper insights to overcome growth challenges.
Your Search Performance Score is updated daily, ensuring you always have the latest insights. You can also track how your score trends over time and receive email summaries to stay up to date with your performance.
Yes! From CMOs to Paid Search Specialists, the Score offers a clear, top-level benchmark of your performance, insights into the key drivers, and detailed guidance on how to improve results – making it valuable for all levels across your team.
