Drive performance with Google Shopping insights

Google Shopping Ads, also referred to as Product Listing Ads (PLAs), are a feed-based Google ad format that lets advertisers list specific products on the SERP and beyond – Display, YouTube, Search Partners, and Shopping tab.

Use Adthena’s Google Shopping data to identify quick wins for feed optimization, such as integrating key search terms into your product titles, or testing new images that might resonate better with potential customers. Strategically, you can use the data on pricing to allocate budget where you’re most competitive, or adjust prices.

Both campaign types rely on a high quality product feed to generate shopping ads.

Standard Shopping is a Shopping campaign type offered by Google. It allows advertisers to retain more control over their campaign structure and get more insights into search terms.

Performance Max goes beyond just shopping ads and includes most of Google’s inventory as placements (including Search, Display, YouTube, and more). It has wider reach but less granular control and insights.

In both cases, the quality of the advertiser’s shopping feed is crucial to secure strong performance

Key Differences:

• Control: Standard Shopping offers more control over targeting options. Performance Max is more automated.  
• Reach: Performance Max can reach a broader audience across multiple Google channels.  
• Reporting: Standard Shopping data entirety refers to the performance of Shopping Ads on the SERP, while in PMax many insights show data aggregated for multiple placements, making it more challenging to gain more insight into Shopping Ads specifically.

Choosing the Right Campaign Type:

The best choice depends on your specific goals and needs. If you prioritize control and want to fine-tune your campaigns, Standard Shopping might be a better option. If you want to maximize reach and automation, Performance Max is a good choice.

Learn more about Adthena for Retail advertisers.