Monitor competitors
See your entire search landscape
Whether you’re a luxury consumer brand that needs to manage partners and protect equity, a supermarket aiming for the top spot, or an online retailer looking to get more with ad copy – Adthena can help you achieve your goals.
Our award-winning technology gives you visibility of your entire search landscape, so you can achieve paid search success.
Loved by retail brands everywhere
Your biggest challenges
We understand the toughest marketing challenges you’re facing, and, with our rich industry knowledge and award-winning technology, we will help you solve them:
- Managing resellers to protect your brand.
- Improving performance with reduced budget.
- Optimizing paid & organic to reinvest in new growth areas.
- Getting insights on competitive ad copy.
- Seeing when competitors launch a new product in Google Shopping/PLA.
- Understanding the impact of store closures and seasonal fluctuations.
Solutions for digital marketers
Campaign Optimization
Monitor and analyze ads across your market landscape.
Brand Protection
Guard your most valuable assets from rivals and coordinate with your partners.
Strategic Advantage
Influence business outcomes with strategic insights.
Market Entry
Break down entry barriers and launch with confidence.
Adthena has the answers
Award-winning solutions
Our unique combination of competitive analysis, strategic insights, and a team of paid search experts will help you drive more value from your paid search budget.
Four distinct solutions provide a clear view of your digital landscape so you can make informed, strategic decisions and ensure paid search success. You’ll be supported by a team of experts, and our automated Smart Monitor will alert you immediately to competitive shifts so you can take action.
Discover how global retail brands reach their paid search goals
From reducing cost per acquisition to beating the competition at Black Friday, take a look at how global retail brands achieve success with Adthena:
PrettyLittleThing
Growing market share +47%
PrettyLittleThing appeared on 1,400 additional terms with text ads and shopping ads compared to the previous year. They saw a massive +47% in share of clicks and +225% from Google Shopping ads Y-o-Y.
Vodafone
Boosting sales by 10%
Vodafone used Adthena to optimize the launch of the Samsung S22. Combining Adthena’s Strategic Insights with Google Smart Bidding, they maintained a flexible strategy leveraging manual and automated bidding.
M&S
M&S save 10 hours a week on reporting
M&S leverages Adthena’s insights at every level of its business, allowing different teams to understand market dynamics, including which competitors have shot up or dropped out and how they should adapt.