Monitor competitors
See your entire search landscape
Whether you’re a luxury consumer brand that needs to manage partners and protect equity, a supermarket aiming for the top spot, or an online retailer looking to get more with ad copy – Adthena can help you achieve your goals.
Our award-winning technology gives you visibility of your entire search landscape, so you can achieve paid search success.
Loved by retail brands everywhere
Retail challenges in PPC
We understand the toughest marketing challenges you’re facing, and, with our rich industry knowledge and award-winning technology, we will help you solve them:
- Ensuring your Google Shopping feed is well-optimised
- Improving performance against high targets, even with reduced budgets.
- Getting insights on competitor ads, offers, and price points.
- Optimizing paid & organic to reinvest in new growth areas.
- Assessing how competitor products in Google Shopping compare to yours.
- Understanding impact of seasonal fluctuations & being prepared for peak trading times
- Managing resellers to protect your brand.
Discover how global retail brands reach their paid search goals
From reducing cost per acquisition to beating the competition at Black Friday, take a look at how global retail brands achieve success with Adthena:
PrettyLittleThing
Growing market share +47%
PrettyLittleThing appeared on 1,400 additional terms with text ads and shopping ads compared to the previous year. They saw a massive +47% in share of clicks and +225% from Google Shopping ads Y-o-Y.
Journey Further
+97% revenue from Google Shopping
Using Adthena, Journey Further delivered a 97% increase in revenue from Google Shopping and a 27% increase in impression share for a leading home furnishings brand
Vodafone
Boosting sales by 10%
Vodafone used Adthena to optimize the launch of the Samsung S22. Combining Adthena’s Strategic Insights with Google Smart Bidding, they maintained a flexible strategy leveraging manual and automated bidding.
To increase efficiency, we used Adthena to identified opportunities to increase sales. We were able to identify where our client had better prices for products vs competitors, and push in that category during that given period.
Experience Adthena's Search Intelligence firsthand
Platform tour for Retail brands
Overcome the biggest digital marketing challenges within your industry, and save money while increasing ROI and conversion quality. Bag new customers by correlating PLA images and price points with performance and understanding changes in your market.
Adthena has the answers
Award-winning solutions
Our unique combination of competitive analysis, strategic insights, and a team of paid search experts will help you drive more value from your paid search budget.
Four distinct solutions provide a clear view of your digital landscape so you can make informed, strategic decisions and ensure paid search success. You’ll be supported by a team of experts, and our automated Smart Monitor will alert you immediately to competitive shifts so you can take action.
Solutions for retail brands
Campaign Optimization
Monitor and analyze ads across your market landscape.
Brand Protection
Guard your most valuable assets from rivals and coordinate with your partners.
Performance Max
Add visibility and control into your Google Performance Max campaigns
Market Entry
Break down entry barriers and launch with confidence.
Paid Search Guide
How to improve Google Ads performance in retail markets
In this 3-step Enterprise search guide, reveal how leading retail brands like Estèe Lauder, Selfridges and Crew Clothing can overcome the biggest paid search challenges, and save money while increasing ROI and conversion quality.
- Avoid diminishing returns and grow profitably
- Improve visibility and identify wasted budget on brand term
- Contextualize performance with informed search insights
