Share of Clicks for top 10 UK Retail Apparel & Accessories brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| shein.co.uk | 5.24 |
| next.co.uk | 5.22 |
| marksandspencer.com | 4.2 |
| asos.com | 3.49 |
| charlestyrwhitt.com | 2.29 |
| bbcicecream.eu | 2.21 |
| gymshark.com | 2.08 |
| roman.co.uk | 2.06 |
| jdsports.co.uk | 1.96 |
| newlook.com | 1.8 |
| others | 69.45 |
- shein.co.uk - 5.24%
- next.co.uk - 5.22%
- marksandspencer.com - 4.2%
- asos.com - 3.49%
- charlestyrwhitt.com - 2.29%
- bbcicecream.eu - 2.21%
- gymshark.com - 2.08%
- roman.co.uk - 2.06%
- jdsports.co.uk - 1.96%
- newlook.com - 1.8%
- others - 69.45%
Copyright © Adthena. All rights reserved.
In the apparel PPC landscape, Shein.co.uk leads with 5.24% click share, closely followed by Next.co.uk at 5.22%. Meanwhile, ‘others’ dominate with a significant 69.45% share.
Share of Spend for the top 10 UK Retail Apparel & Accessories brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | next.co.uk | shein.co.uk | asos.com | marksandspencer.com | charlestyrwhitt.com | newlook.com | roman.co.uk | birkenstock.com | jdsports.co.uk | bbcicecream.eu |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/08/01 | 3.18% | 10.53% | 3.78% | 1.62% | 3.51% | 1.06% | 1.23% | 1.44% | 1.82% | 1.18% |
| 2026/08/02 | 3.47% | 11.2% | 3% | 1.73% | 3.71% | 0.71% | 1.15% | 1.25% | 1.81% | 1% |
| 2026/08/03 | 2.93% | 9.16% | 2.97% | 1.99% | 3.84% | 0.76% | 1.21% | 1.63% | 1.96% | 1.9% |
| 2026/08/04 | 3.22% | 5.57% | 3.21% | 2.74% | 3.54% | 0.93% | 1.19% | 1.86% | 1.63% | 3.44% |
| 2026/08/05 | 3.33% | 7.87% | 4.25% | 2.55% | 3.92% | 0.92% | 1.48% | 2.45% | 2.6% | 1.64% |
| 2026/08/06 | 2.93% | 8.25% | 4.15% | 2.47% | 4.09% | 1.07% | 1.68% | 2.02% | 2.47% | 0.48% |
| 2026/08/07 | 2.6% | 7.32% | 3.65% | 2.45% | 3.78% | 0.91% | 1.73% | 1.99% | 2.33% | 2.68% |
| 2026/08/08 | 2.99% | 8.38% | 4.7% | 1.89% | 3.23% | 1.37% | 1.6% | 1.27% | 1.86% | 1.05% |
| 2026/08/09 | 3.41% | 8.14% | 5.14% | 1.76% | 3.27% | 1.66% | 1.58% | 1.15% | 1.31% | 3.06% |
| 2026/08/10 | 4.05% | 8.82% | 3.62% | 2.18% | 3.27% | 1.46% | 1.55% | 1.62% | 1.52% | 0.8% |
| 2026/08/11 | 4.02% | 9.65% | 2.79% | 1.7% | 2.99% | 1.52% | 2.1% | 0.88% | 1.91% | 1.45% |
| 2026/08/12 | 3.68% | 6.33% | 3.81% | 3.04% | 2.9% | 1.52% | 1.7% | 1.15% | 1.66% | 2.52% |
| 2026/08/13 | 3.21% | 5.24% | 3.22% | 3.48% | 2.57% | 1.47% | 2.13% | 1.11% | 1.84% | 1.11% |
| 2026/08/14 | 3.61% | 6.19% | 3.46% | 2.74% | 3.32% | 1.11% | 1.34% | 1.26% | 1.67% | 0.63% |
| 2026/08/15 | 3.6% | 6.86% | 3.47% | 2.26% | 3.14% | 1.06% | 1.41% | 1.4% | 1.81% | 3.14% |
| 2026/08/16 | 3.91% | 6.99% | 3.52% | 2.09% | 3.24% | 1.22% | 1.48% | 1.52% | 1.86% | 1.52% |
| 2026/08/17 | 3.31% | 5.73% | 3.76% | 2.01% | 3.13% | 1.2% | 1.47% | 1.18% | 1.51% | 3.53% |
| 2026/08/18 | 3.31% | 5.93% | 3.82% | 2.09% | 3.15% | 1.29% | 1.42% | 1.44% | 1.63% | 2.06% |
| 2026/08/19 | 3.06% | 6.64% | 4.11% | 1.98% | 2.88% | 1.38% | 2.13% | 1.71% | 1.64% | 2.97% |
| 2026/08/20 | 3.2% | 5.46% | 4.49% | 2.37% | 2.97% | 1.25% | 2.15% | 1.51% | 1.55% | 2.1% |
| 2026/08/21 | 3.84% | 4.59% | 3.99% | 2.11% | 2.89% | 1.6% | 2.31% | 1.9% | 1.45% | 1.15% |
| 2026/08/22 | 4.71% | 4.82% | 3.3% | 1.99% | 3% | 1.94% | 1.99% | 1.71% | 1.54% | 1% |
| 2026/08/23 | 4.05% | 6.5% | 3.5% | 2.18% | 3.11% | 1.5% | 2.1% | 1.1% | 1.44% | 0.78% |
| 2026/08/24 | 3.37% | 7.44% | 3.8% | 2.27% | 3.27% | 1.04% | 2.86% | 1.5% | 1.82% | 2.13% |
| 2026/08/25 | 4.26% | 7.11% | 4.23% | 2.76% | 2.52% | 0.88% | 2.13% | 0.91% | 1.17% | 1.39% |
| 2026/08/26 | 4.3% | 6.27% | 4.89% | 3.14% | 2.51% | 0.99% | 1.73% | 1.46% | 1.35% | 3.39% |
| 2026/08/27 | 4.39% | 5.94% | 5.08% | 3.27% | 2.49% | 1.13% | 1.57% | 1.27% | 1.24% | 1.81% |
| 2026/08/28 | 5% | 4.99% | 4.05% | 2.73% | 2.96% | 1.7% | 1.66% | 1.14% | 1.37% | 1.59% |
| 2026/08/29 | 5.21% | 4.64% | 3.84% | 2.89% | 2.73% | 2.37% | 1.49% | 1.39% | 1.39% | 6.06% |
| 2026/08/30 | 5.17% | 5.26% | 4.63% | 2.86% | 2.55% | 2.5% | 1.43% | 1.39% | 1.16% | 3.35% |
| 2026/08/31 | 5.57% | 4.96% | 4.67% | 2.85% | 2.71% | 2.27% | 1.71% | 1.45% | 1.27% | 0.95% |
- next.co.uk
- shein.co.uk
- asos.com
- marksandspencer.com
- charlestyrwhitt.com
- newlook.com
- roman.co.uk
- birkenstock.com
- jdsports.co.uk
- bbcicecream.eu
Copyright © Adthena. All rights reserved.
In August 2026, Shein.co.uk led with a fluctuating spend share, peaking early. Next.co.uk steadily rose, ending strong. Asos.com and Marksandspencer.com showed moderate growth. Bbcicecream.eu had sporadic spikes, finishing low.
Competitor Count for UK Retail Apparel & Accessories
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/08/01 | 5240 |
| 2026/08/02 | 5229 |
| 2026/08/03 | 5230 |
| 2026/08/04 | 5239 |
| 2026/08/05 | 5136 |
| 2026/08/06 | 4907 |
| 2026/08/07 | 4767 |
| 2026/08/08 | 4702 |
| 2026/08/09 | 4756 |
| 2026/08/10 | 4784 |
| 2026/08/11 | 4689 |
| 2026/08/12 | 4902 |
| 2026/08/13 | 5191 |
| 2026/08/14 | 4939 |
| 2026/08/15 | 4887 |
| 2026/08/16 | 4870 |
| 2026/08/17 | 4849 |
| 2026/08/18 | 4823 |
| 2026/08/19 | 4792 |
| 2026/08/20 | 4912 |
| 2026/08/21 | 4860 |
| 2026/08/22 | 4872 |
| 2026/08/23 | 4891 |
| 2026/08/24 | 4837 |
| 2026/08/25 | 5197 |
| 2026/08/26 | 5204 |
| 2026/08/27 | 5266 |
| 2026/08/28 | 5150 |
| 2026/08/29 | 4877 |
| 2026/08/30 | 5038 |
| 2026/08/31 | 4952 |
Copyright © Adthena. All rights reserved.
August began with 5,240 advertisers, dipping to 4,702 mid-month. A resurgence peaked at 5,266 on August 27, closing at 4,952.
