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AUS Retail Apparel & Accessories - PPC Market Share Analysis June 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Apparel & Accessories category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 AUS Retail Apparel & Accessories brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
temu.com 6.21
shein.com 5.76
lululemon.com.au 4.48
citychic.com.au 3.29
billyj.com.au 2.95
forevernew.com.au 2.58
davidjones.com 2.3
swarovski.com 2.18
theiconic.com.au 2.01
jd-sports.com.au 1.95
others 66.29

Copyright © Adthena. All rights reserved.

In the competitive landscape of Google PPC, ‘temu.com’ leads with a 6.21% click share, closely followed by ‘shein.com’ at 5.76%. Meanwhile, ‘others’ dominate with a significant 66.29% share.

Market Exposure

Share of Spend for the top 10 AUS Retail Apparel & Accessories brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date lululemon.com.au shein.com temu.com jd-sports.com.au witchery.com.au newbalance.com.au uggoriginals.com.au myer.com.au bonds.com.au amazon.com.au
2025/06/01 15.97% 9.43% 5.15% 2.55% 1.68% 0.92% 1.71% 2.81% 2.32% 1.34%
2025/06/02 9.28% 11.32% 5.62% 2.57% 2.34% 1.06% 1.82% 0.93% 2.3% 2.19%
2025/06/03 6.42% 10.35% 5.49% 1.67% 2.79% 1.57% 1.54% 1.18% 2.07% 2.39%
2025/06/04 6.04% 9.83% 5.29% 1.4% 2.8% 1.78% 1.76% 1.07% 1.34% 2.35%
2025/06/05 6.01% 10.94% 6.45% 1.29% 1.84% 1.67% 1.35% 1.1% 1.63% 2.14%
2025/06/06 6.36% 9.82% 5.32% 1.39% 1.37% 1.73% 1.67% 1.04% 2.04% 2.05%
2025/06/07 7.7% 9.54% 4.48% 1.7% 1.33% 1.97% 1.89% 1.11% 1.71% 1.65%
2025/06/08 5.65% 12.87% 5.47% 1.86% 1.14% 1.57% 1.62% 2.29% 2.33% 1.45%
2025/06/09 6.65% 11.06% 5.7% 1.42% 1.43% 1.62% 2.06% 2.1% 1.66% 1.67%
2025/06/10 3.37% 11.35% 5.21% 1.64% 1.34% 1.49% 1.25% 1.51% 1.85% 2.1%
2025/06/11 3.38% 11.48% 5.36% 1.21% 1.37% 1.75% 1.27% 1.73% 1.84% 1.43%
2025/06/12 5.91% 8.73% 5.27% 3.29% 1.61% 1.67% 1.67% 1.48% 1.74% 1.21%
2025/06/13 7.48% 8.54% 4.83% 2.99% 1.5% 1.98% 1.65% 1.06% 1.53% 1.04%
2025/06/14 6.91% 10.7% 5.25% 2.8% 1.23% 1.64% 1.34% 2.73% 1.52% 1%
2025/06/15 7.58% 13.07% 5.49% 2.56% 1.37% 1.65% 1.05% 3.11% 1.66% 0.94%
2025/06/16 6.15% 9.91% 5.43% 2.4% 1.48% 1.42% 1.56% 1.06% 1.72% 1.3%
2025/06/17 7.49% 8.16% 5.89% 2.07% 1.41% 1.6% 1.7% 1.59% 1.91% 1.48%
2025/06/18 6.25% 7.64% 4.92% 3.01% 1.85% 1.64% 2.76% 0.93% 0.79% 1.09%
2025/06/19 4.86% 7.87% 5.17% 3.3% 2.81% 1.73% 2.14% 1.54% 1.35% 1.13%
2025/06/20 6.49% 7.25% 4.31% 3.17% 3.06% 1.56% 1.71% 1.42% 1.49% 1.11%
2025/06/21 6.62% 8.9% 5.05% 2.18% 2.64% 1.46% 1.54% 1.36% 0.86% 0.77%
2025/06/22 6.48% 10.08% 5.37% 2.75% 2.38% 1.23% 1.5% 1.72% 0.87% 0.79%
2025/06/23 6.85% 10.15% 5.6% 2.14% 2.36% 1.01% 1.91% 0.86% 0.95% 1.01%
2025/06/24 6.96% 9.74% 5.24% 1.41% 2.1% 1.06% 1.88% 1.16% 0.88% 0.96%
2025/06/25 5.69% 8.42% 5.22% 2.37% 2.34% 1.14% 1.48% 1.13% 0.83% 0.85%
2025/06/26 7.58% 6.86% 5.11% 2.17% 1.79% 1.79% 1.28% 1.69% 1.4% 0.71%
2025/06/27 6.78% 7.06% 5.34% 2.07% 1.61% 1.58% 1.16% 1.45% 1.12% 0.8%
2025/06/28 9.65% 6.85% 4.87% 2.68% 1.79% 1.79% 1.03% 1.76% 1.17% 0.55%
2025/06/29 8.63% 7.47% 5.47% 2.4% 1.7% 1.52% 1.39% 1.95% 1.11% 0.71%
2025/06/30 9.47% 7.36% 6% 2.66% 1.72% 1.35% 1.31% 1.3% 1.22% 0.97%

Copyright © Adthena. All rights reserved.

In June 2025, lululemon.com.au’s PPC spend share started high at 15.97% but fluctuated, ending at 9.47%. Shein.com maintained a strong presence, peaking mid-month. Temu.com and jd-sports.com.au showed consistent, moderate activity. Witchery.com.au and newbalance.com.au had stable, low shares. Uggoriginals.com.au and myer.com.au experienced minor fluctuations. Bonds.com.au and amazon.com.au had low, steady shares, with amazon.com.au declining towards month-end.

Market Exposure

Competitor Count for AUS Retail Apparel & Accessories

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/06/01 4211
2025/06/02 4235
2025/06/03 4142
2025/06/04 4171
2025/06/05 4178
2025/06/06 4147
2025/06/07 4233
2025/06/08 4199
2025/06/09 4185
2025/06/10 4228
2025/06/11 4207
2025/06/12 4215
2025/06/13 4153
2025/06/14 4190
2025/06/15 4191
2025/06/16 4163
2025/06/17 4181
2025/06/18 4128
2025/06/19 4108
2025/06/20 4107
2025/06/21 4157
2025/06/22 4117
2025/06/23 4130
2025/06/24 4133
2025/06/25 4186
2025/06/26 4205
2025/06/27 4203
2025/06/28 4133
2025/06/29 4114
2025/06/30 4141

Copyright © Adthena. All rights reserved.

June saw fluctuating advertiser numbers, peaking at 4,235 on June 2nd, and ending at 4,141.

Campaign Efficiency

Market Loss & Market Gains for AUS Retail Apparel & Accessories

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
billyj.com.au 1.03%
rmwilliams.com.au 0.94%
davidjones.com 0.83%
temu.com 0.77%
witchery.com.au 0.7%
ralphlauren.com.au -0.39%
amazon.com.au -0.39%
mimco.com.au -0.47%
theiconic.com.au -0.67%
shein.com -1.93%

Copyright © Adthena. All rights reserved.

Billyj.com.au leads with a 1.03% click share rise, while Shein.com drops by 1.93%.

Campaign Efficiency

AUS Retail Apparel & Accessories Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date shein.com temu.com lululemon.com.au jd-sports.com.au citychic.com.au billyj.com.au myer.com.au theiconic.com.au swarovski.com amazon.com.au
2025/06/01 12.44% 6.37% 6.5% 3.03% 2.1% 0.78% 4.13% 2% 1.19% 1.59%
2025/06/02 13.24% 6.81% 5.54% 2.99% 1.22% 0.86% 1.28% 1.77% 0.99% 2.44%
2025/06/03 12.25% 6.81% 3.16% 2.12% 1.82% 1.62% 1.68% 1.37% 1.29% 2.66%
2025/06/04 11.7% 6.47% 2.73% 1.63% 1.69% 0.99% 1.49% 1.78% 1.08% 2.78%
2025/06/05 13.05% 8.68% 2.37% 1.54% 1.05% 1.05% 1.54% 2.08% 1.07% 2.41%
2025/06/06 11.89% 7.58% 2.47% 1.62% 1.32% 0.86% 1.46% 2.49% 1.53% 2.35%
2025/06/07 11.68% 5.6% 3.74% 2.19% 1.77% 1.24% 1.53% 1.83% 1.35% 1.93%
2025/06/08 15.58% 6.81% 2.16% 2% 1.5% 1.54% 2.96% 1.33% 1.31% 1.75%
2025/06/09 13.6% 7.42% 2.72% 1.6% 2.28% 1.07% 2.84% 1.2% 1.21% 1.83%
2025/06/10 13.33% 6.42% 1.18% 1.57% 1.76% 0.81% 1.98% 3.06% 1.28% 2.19%
2025/06/11 13.35% 7.02% 1% 1.47% 1.66% 1.14% 2.23% 4.05% 1.31% 1.48%
2025/06/12 10.88% 7.51% 1.98% 3.69% 0.81% 1.42% 2.02% 2.87% 1.07% 1.3%
2025/06/13 10.66% 7.5% 2.31% 3.29% 0.71% 1.74% 1.5% 2.29% 1.35% 1.11%
2025/06/14 13.41% 6.98% 2.44% 2.93% 1% 0.99% 3.69% 2.05% 1.19% 1.08%
2025/06/15 16.08% 7.01% 2.91% 2.84% 1.13% 1.02% 4.04% 1.74% 1.06% 1.02%
2025/06/16 12.26% 7.3% 2.14% 2.66% 1.3% 1.28% 1.46% 2.33% 1.21% 1.45%
2025/06/17 10.08% 8.25% 2.5% 2.2% 1.07% 0.98% 2.17% 2.08% 1.22% 1.75%
2025/06/18 9.18% 6.86% 2.26% 3.68% 0.99% 3.12% 1.29% 1.96% 1.37% 1.33%
2025/06/19 9.35% 7.3% 1.89% 3.48% 1.1% 1.23% 2.16% 1.45% 1.32% 1.22%
2025/06/20 8.65% 6.26% 2.24% 3.84% 1.34% 1.69% 1.9% 1.99% 1.21% 1.3%
2025/06/21 10.69% 6.91% 2.42% 2.42% 2.07% 1.67% 1.76% 1.74% 1.48% 0.92%
2025/06/22 12.2% 7.49% 2.77% 2.87% 1.12% 1.63% 2.27% 1.65% 1.34% 0.93%
2025/06/23 12.05% 7.62% 3.04% 2.15% 2.12% 1.73% 1.12% 1.36% 1.3% 1.17%
2025/06/24 11.5% 7.36% 2.48% 1.48% 2.28% 2.5% 1.56% 1.38% 1.25% 1.17%
2025/06/25 9.83% 7.09% 2.63% 2.6% 2.3% 2.43% 1.49% 1.65% 1.41% 0.95%
2025/06/26 7.96% 7.09% 2.9% 2.51% 1.36% 2.57% 2.33% 1.63% 1.15% 0.8%
2025/06/27 8.27% 7.31% 2.7% 2.43% 1.12% 2.68% 1.94% 1.45% 1.26% 0.82%
2025/06/28 8.32% 6.86% 4.21% 3.29% 2.06% 2.78% 2.46% 1.41% 1.34% 0.6%
2025/06/29 8.97% 7.57% 3.13% 2.74% 2.57% 1.96% 2.72% 1.46% 1.28% 0.75%
2025/06/30 8.82% 8.2% 3.56% 3.01% 2.32% 2.27% 1.85% 1.77% 1.19% 0.99%

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In June 2025, Shein’s impression share fluctuated, peaking at 16.08% mid-month before declining to 8.82%. Temu’s share rose steadily, ending at 8.2%. Lululemon saw a gradual increase, finishing at 3.56%. JD Sports and City Chic experienced moderate fluctuations, closing at 3.01% and 2.32%, respectively. Billy J’s share increased, ending at 2.27%. Myer and The Iconic showed variability, closing at 1.85% and 1.77%. Swarovski remained stable, finishing at 1.19%. Amazon’s share decreased, ending at 0.99%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Retail Apparel & Accessories

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    ASICS Sale On Now* https://www.asics.com

    OneASICS End Of Season Sale — End Of Season Sale. Up To 30% Off Selected Styles for OneASICS Members Only*. T&C Apply. Free...

  2. 2
    Clearance Sale Now On https://www.davidjones.com › david-jones › online

    David Jones Online Store — From International Designers to your Favourite Local Brands, Shop David Jones Brands Today. Shop...

  3. 3
    Foot Locker Online | Foot Locker approved https://www.footlocker.com.au

    Get your favorite sneakers at Foot Locker. Buy now and get free delivery above $150! All the best brands in one place @ Foot Locker. Shop now online and...

  4. 4
    Temu.com Official Site | Free Shipping Today | All Categories https://www.temu.com

    Shop Exciting Products, Brands, And Tools At Temu. Quality Products Sourced Around the World.

  5. 5
    UNIQLO Australia LifeWear | Shop Online Now https://www.uniqlo.com › uniqlo

    Shop T-Shirts, Pants, Jackets & More At UNIQLO. Discover Our New Season Top Picks. Quality & Affordable Style For Your Everday. Discover The Latest Collection At UNIQLO.

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ASICS entices with exclusive member discounts, while David Jones highlights a blend of international and local brands. Foot Locker offers free delivery on top sneaker brands, Temu emphasizes global product sourcing, and UNIQLO promotes affordable, quality fashion essentials.

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The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

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