Share of Clicks for top 10 AUS Retail Apparel & Accessories brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| temu.com | 6.5 |
| davidjones.com | 5.54 |
| citychic.com.au | 4.65 |
| shein.com | 3.97 |
| lululemon.com.au | 2.97 |
| coach.com | 2.31 |
| theiconic.com.au | 2.3 |
| forevernew.com.au | 2.18 |
| billyj.com.au | 2.07 |
| asics.com | 1.88 |
| others | 65.63 |
- temu.com - 6.5%
- davidjones.com - 5.54%
- citychic.com.au - 4.65%
- shein.com - 3.97%
- lululemon.com.au - 2.97%
- coach.com - 2.31%
- theiconic.com.au - 2.3%
- forevernew.com.au - 2.18%
- billyj.com.au - 2.07%
- asics.com - 1.88%
- others - 65.63%
Copyright © Adthena. All rights reserved.
In the apparel PPC landscape, ‘others’ dominate with 65.63% click share, while Temu leads individual advertisers at 6.5%, followed by David Jones at 5.54%.
Share of Spend for the top 10 AUS Retail Apparel & Accessories brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | lululemon.com.au | shein.com | theiconic.com.au | davidjones.com | jd-sports.com.au | temu.com | citychic.com.au | amazon.com.au | asics.com | myer.com.au |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/03/01 | 6.26% | 7.36% | 2.54% | 1.22% | 0.96% | 5.27% | 1.46% | 1.76% | 2.39% | 3.31% |
| 2026/03/02 | 3.67% | 11.81% | 1.91% | 1.03% | 1.27% | 5.53% | 1.64% | 2.03% | 1.65% | 0.76% |
| 2026/03/03 | 5.13% | 13.42% | 2.8% | 0.31% | 1.29% | 3.84% | 1.86% | 1.93% | 1.23% | 1.08% |
| 2026/03/04 | 5.14% | 10.34% | 2.56% | 0.8% | 1.83% | 5.65% | 1.19% | 1.81% | 1.75% | 1.02% |
| 2026/03/05 | 5.06% | 9.78% | 2.1% | 1.11% | 1.68% | 5.23% | 1.6% | 1.68% | 1.63% | 1.74% |
| 2026/03/06 | 6.14% | 8.25% | 1.85% | 1.75% | 1.36% | 4.17% | 1.54% | 1.82% | 2.42% | 1.89% |
| 2026/03/07 | 8.32% | 6.46% | 1.27% | 0.87% | 1.08% | 3.74% | 1.48% | 1.58% | 1.66% | 1.52% |
| 2026/03/08 | 8.19% | 5.76% | 1.3% | 2.82% | 1.67% | 4.25% | 1.43% | 1.41% | 2.09% | 2.03% |
| 2026/03/09 | 8.07% | 5.64% | 1.55% | 2.21% | 1.75% | 4.21% | 1.35% | 2.26% | 1.21% | 2.37% |
| 2026/03/10 | 7.59% | 5.75% | 1.19% | 2.71% | 1.21% | 3.6% | 1.48% | 1.94% | 1.75% | 1.96% |
| 2026/03/11 | 7.8% | 6.31% | 1.01% | 1.42% | 1.4% | 3.5% | 1.14% | 1.98% | 2.05% | 1.4% |
| 2026/03/12 | 7.6% | 6.4% | 0.88% | 2.05% | 1.73% | 2.86% | 1.44% | 1.78% | 1.97% | 1.67% |
| 2026/03/13 | 9.84% | 6.99% | 0.77% | 2.56% | 1.78% | 2.89% | 0.91% | 1.35% | 1.37% | 1.56% |
| 2026/03/14 | 8.41% | 7.06% | 0.77% | 2.84% | 2.02% | 2.87% | 0.87% | 1.24% | 1.36% | 2.1% |
| 2026/03/15 | 7.85% | 6.31% | 0.7% | 2.63% | 2.35% | 2.44% | 1.19% | 1.43% | 1.8% | 2.48% |
| 2026/03/16 | 7.82% | 6.4% | 1.66% | 2.75% | 1.8% | 2.08% | 0.97% | 2.24% | 1.08% | 1.47% |
| 2026/03/17 | 5.01% | 7.49% | 4.73% | 1.43% | 1.92% | 2.08% | 1.75% | 2.69% | 1.38% | 1.93% |
| 2026/03/18 | 9.07% | 4.93% | 2.1% | 2.98% | 2.13% | 1.61% | 1.25% | 2.44% | 1.12% | 1.79% |
| 2026/03/19 | 8.88% | 4.63% | 1.99% | 3.83% | 1.96% | 1.7% | 1.05% | 2.6% | 0.92% | 1.87% |
| 2026/03/20 | 6.99% | 4.31% | 1.98% | 2.79% | 1.85% | 1.72% | 1.03% | 2.45% | 0.8% | 1.91% |
| 2026/03/21 | 9.32% | 3.77% | 1.93% | 4.1% | 0.87% | 2.12% | 1.14% | 2.09% | 1.59% | 1.62% |
| 2026/03/22 | 10.39% | 3.94% | 2.49% | 3.59% | 1.42% | 2.55% | 1.04% | 2.11% | 1.18% | 2.14% |
| 2026/03/23 | 8.01% | 5.46% | 4.47% | 2.4% | 1.07% | 2.1% | 1.31% | 1.98% | 0.79% | 0.87% |
| 2026/03/24 | 6.39% | 4.51% | 2.15% | 2.15% | 1.73% | 3.19% | 1.81% | 1.94% | 1.3% | 1.17% |
| 2026/03/25 | 8.68% | 4.33% | 0.96% | 2.52% | 1.29% | 3.34% | 1.38% | 1.86% | 1.06% | 0.7% |
| 2026/03/26 | 9.29% | 4.92% | 1.1% | 3.86% | 1.06% | 3.49% | 1.89% | 1.77% | 1.08% | 0.79% |
| 2026/03/27 | 9.87% | 4.55% | 1.14% | 3.14% | 1.37% | 3.61% | 1.91% | 1.49% | 1.24% | 0.89% |
| 2026/03/28 | 8.15% | 4.26% | 1.16% | 3.79% | 1.29% | 3.84% | 1.26% | 1.55% | 1.29% | 1.31% |
| 2026/03/29 | 8.24% | 5.22% | 1.52% | 3.09% | 1.91% | 3.64% | 0.86% | 1.79% | 1.91% | 1.95% |
| 2026/03/30 | 10.42% | 5.41% | 1.85% | 2.33% | 1.48% | 1.35% | 1.71% | 1.86% | 1.46% | 0.62% |
| 2026/03/31 | 10.38% | 4.17% | 2.67% | 2.46% | 2.31% | 2.2% | 2.1% | 1.85% | 1.2% | 0.88% |
- lululemon.com.au
- shein.com
- theiconic.com.au
- davidjones.com
- jd-sports.com.au
- temu.com
- citychic.com.au
- amazon.com.au
- asics.com
- myer.com.au
Copyright © Adthena. All rights reserved.
In March 2026, lululemon.com.au’s PPC spend share surged, peaking at 10.42% on March 30. Meanwhile, shein.com saw a decline, starting strong at 13.42% but ending at 4.17%. The month concluded with lululemon.com.au leading the spend share.
Competitor Count for AUS Retail Apparel & Accessories
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/03/01 | 3405 |
| 2026/03/02 | 3477 |
| 2026/03/03 | 3524 |
| 2026/03/04 | 3557 |
| 2026/03/05 | 3485 |
| 2026/03/06 | 3473 |
| 2026/03/07 | 3425 |
| 2026/03/08 | 3395 |
| 2026/03/09 | 3352 |
| 2026/03/10 | 3293 |
| 2026/03/11 | 3245 |
| 2026/03/12 | 3199 |
| 2026/03/13 | 3105 |
| 2026/03/14 | 3037 |
| 2026/03/15 | 3027 |
| 2026/03/16 | 3001 |
| 2026/03/17 | 3300 |
| 2026/03/18 | 3182 |
| 2026/03/19 | 3200 |
| 2026/03/20 | 3166 |
| 2026/03/21 | 3157 |
| 2026/03/22 | 3110 |
| 2026/03/23 | 3267 |
| 2026/03/24 | 3285 |
| 2026/03/25 | 3176 |
| 2026/03/26 | 3275 |
| 2026/03/27 | 3302 |
| 2026/03/28 | 3305 |
| 2026/03/29 | 3337 |
| 2026/03/30 | 3356 |
| 2026/03/31 | 3339 |
Copyright © Adthena. All rights reserved.
March began with 3,405 advertisers, peaking at 3,557 by the 4th. A decline followed, reaching 3,001 on the 16th. Recovery ensued, ending the month at 3,339 advertisers.
