Share of Clicks for top 10 AUS Retail Apparel & Accessories brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| temu.com | 7 |
| davidjones.com | 4.26 |
| lululemon.com.au | 4.17 |
| citychic.com.au | 3.73 |
| shein.com | 3.34 |
| asics.com | 3.13 |
| coach.com | 2.85 |
| theiconic.com.au | 2.09 |
| billyj.com.au | 2.05 |
| forevernew.com.au | 1.89 |
| others | 65.49 |
- temu.com - 7%
- davidjones.com - 4.26%
- lululemon.com.au - 4.17%
- citychic.com.au - 3.73%
- shein.com - 3.34%
- asics.com - 3.13%
- coach.com - 2.85%
- theiconic.com.au - 2.09%
- billyj.com.au - 2.05%
- forevernew.com.au - 1.89%
- others - 65.49%
Copyright © Adthena. All rights reserved.
In the apparel PPC landscape, Temu leads with 7% click share, while David Jones and Lululemon follow closely. Notably, ‘others’ dominate with 65.49%, highlighting diverse competition.
Share of Spend for the top 10 AUS Retail Apparel & Accessories brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | lululemon.com.au | shein.com | asics.com | temu.com | jd-sports.com.au | theiconic.com.au | amazon.com.au | myer.com.au | coach.com | davidjones.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/04/01 | 9.9% | 5.09% | 1.22% | 2.66% | 1.81% | 2.33% | 1% | 0.67% | 1.81% | 2.83% |
| 2026/04/02 | 9.69% | 5.14% | 1.53% | 2.66% | 1.63% | 1.79% | 0.77% | 0.81% | 1.94% | 2.32% |
| 2026/04/03 | 8.31% | 5.01% | 1.96% | 3.36% | 2.49% | 1.15% | 0.82% | 0.89% | 2.15% | 2.26% |
| 2026/04/04 | 9.03% | 6.27% | 2.13% | 2.87% | 1.76% | 0.88% | 0.83% | 1.19% | 2.84% | 2.58% |
| 2026/04/05 | 8.35% | 7.07% | 1.77% | 3% | 1.93% | 1.18% | 0.74% | 1.34% | 2.69% | 2.73% |
| 2026/04/06 | 8.2% | 5.4% | 1.23% | 2.62% | 1.97% | 1.61% | 0.84% | 1.65% | 2.68% | 2.61% |
| 2026/04/07 | 8.11% | 5.29% | 1.99% | 2.74% | 2.63% | 1.58% | 1.01% | 1.25% | 2.76% | 1.33% |
| 2026/04/08 | 8.07% | 5.78% | 2.28% | 3.53% | 2.32% | 2.36% | 0.78% | 1.38% | 1.78% | 1.06% |
| 2026/04/09 | 7.54% | 5.89% | 2.34% | 3.13% | 1.66% | 3.79% | 0.81% | 1.51% | 1.36% | 1.19% |
| 2026/04/10 | 7.76% | 6.03% | 2.04% | 3.92% | 1.44% | 2.69% | 0.81% | 1.21% | 1.13% | 1.37% |
| 2026/04/11 | 7.94% | 5.92% | 2.76% | 4.2% | 1.53% | 2.13% | 0.75% | 1.73% | 0.93% | 1.47% |
| 2026/04/12 | 8.27% | 4.8% | 2.2% | 3.35% | 1.29% | 1.77% | 0.72% | 1.94% | 1.05% | 1.24% |
| 2026/04/13 | 7.81% | 5.51% | 1.79% | 2.84% | 2.31% | 1.82% | 0.97% | 0.72% | 1.17% | 1.14% |
| 2026/04/14 | 8.24% | 4.95% | 2.21% | 3.66% | 2.17% | 2.38% | 1% | 1.28% | 1.38% | 1.05% |
| 2026/04/15 | 7.59% | 5.28% | 2.56% | 4% | 2.43% | 2.27% | 1.03% | 1.52% | 1.28% | 1.46% |
| 2026/04/16 | 7.5% | 6.55% | 2.3% | 4.51% | 2.25% | 2.25% | 1.14% | 1.47% | 0.84% | 1.04% |
| 2026/04/17 | 8.98% | 6.18% | 2.54% | 4.08% | 2.98% | 1.63% | 0.84% | 1.32% | 1.71% | 1.17% |
| 2026/04/18 | 7.88% | 6.83% | 3.03% | 3.12% | 4.39% | 1.53% | 0.96% | 3.16% | 2.41% | 0.9% |
| 2026/04/19 | 7.65% | 6.44% | 2.22% | 3.91% | 4.25% | 2.16% | 1.05% | 3.79% | 1.72% | 1.23% |
| 2026/04/20 | 9.35% | 4.72% | 3.22% | 4.25% | 3.62% | 2.35% | 1.17% | 1.46% | 1.71% | 1.32% |
| 2026/04/21 | 9% | 5.05% | 2.3% | 4.14% | 2.72% | 0.96% | 1.69% | 1.54% | 1.52% | 1.03% |
| 2026/04/22 | 8.7% | 5.39% | 1.73% | 3.91% | 1.83% | 1.05% | 1.95% | 1.2% | 1.3% | 1.02% |
| 2026/04/23 | 9.19% | 5.15% | 1.61% | 4.18% | 1.55% | 0.95% | 1.94% | 1.86% | 1.21% | 1.22% |
| 2026/04/24 | 11.11% | 3.87% | 3.52% | 3.45% | 1.59% | 1.31% | 1.97% | 1.29% | 0.94% | 1.14% |
| 2026/04/25 | 12.1% | 4.6% | 2.41% | 3.56% | 1.34% | 1.09% | 1.63% | 1.78% | 0.9% | 0.96% |
| 2026/04/26 | 10.13% | 4.35% | 3.84% | 3.54% | 1.45% | 0.87% | 1.81% | 1.7% | 1.06% | 0.98% |
| 2026/04/27 | 10.09% | 3.82% | 3.29% | 3.31% | 1.16% | 1.07% | 2.46% | 1.88% | 1.18% | 0.89% |
| 2026/04/28 | 9.07% | 4.57% | 2.51% | 3.74% | 1.25% | 2.78% | 2.55% | 2.08% | 1.43% | 0.93% |
| 2026/04/29 | 9.61% | 5.43% | 1.82% | 2.53% | 1.23% | 3.57% | 2.45% | 1.37% | 1.16% | 0.99% |
| 2026/04/30 | 10.43% | 5.87% | 3.44% | 3.23% | 2.65% | 2.54% | 2.12% | 1.51% | 1.13% | 1.03% |
- lululemon.com.au
- shein.com
- asics.com
- temu.com
- jd-sports.com.au
- theiconic.com.au
- amazon.com.au
- myer.com.au
- coach.com
- davidjones.com
Copyright © Adthena. All rights reserved.
Lululemon’s PPC share surged in late April, peaking at 12.10%. Shein’s share dipped, while Asics and Temu saw fluctuations. JD Sports and The Iconic experienced varied trends. Amazon and Myer showed steady growth. Coach and David Jones remained stable.
Competitor Count for AUS Retail Apparel & Accessories
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/04/01 | 3385 |
| 2026/04/02 | 3428 |
| 2026/04/03 | 3445 |
| 2026/04/04 | 3483 |
| 2026/04/05 | 3530 |
| 2026/04/06 | 3520 |
| 2026/04/07 | 3510 |
| 2026/04/08 | 3500 |
| 2026/04/09 | 3486 |
| 2026/04/10 | 3519 |
| 2026/04/11 | 3504 |
| 2026/04/12 | 3496 |
| 2026/04/13 | 3466 |
| 2026/04/14 | 3454 |
| 2026/04/15 | 3438 |
| 2026/04/16 | 3460 |
| 2026/04/17 | 3437 |
| 2026/04/18 | 3518 |
| 2026/04/19 | 3518 |
| 2026/04/20 | 3437 |
| 2026/04/21 | 3435 |
| 2026/04/22 | 3428 |
| 2026/04/23 | 3450 |
| 2026/04/24 | 3398 |
| 2026/04/25 | 3375 |
| 2026/04/26 | 3407 |
| 2026/04/27 | 3399 |
| 2026/04/28 | 3394 |
| 2026/04/29 | 3376 |
| 2026/04/30 | 3349 |
Copyright © Adthena. All rights reserved.
April saw a dynamic shift in advertisers, peaking at 3,530 on April 5. A gradual decline followed, ending at 3,349 on April 30.
