AUS Retail Apparel & Accessories - PPC Market Share Analysis June 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Apparel & Accessories category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Apparel & Accessories – AUS

Google AI Overview visibility for Retail Apparel & Accessories AUS

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 4.8566506912
95.1433493088
4%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 29
71
28%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 17%
Transactional 13%
Navigational 1%
Seasonal 2%
Local 1%
Problem Solving 0%

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Market Exposure

Share of Clicks for top 10 AUS Retail Apparel & Accessories brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
coach.com 7.96
temu.com 6.06
davidjones.com 5.18
shein.com 3.75
myer.com.au 3.22
citychic.com.au 3.06
lululemon.com.au 2.31
theiconic.com.au 2.2
forevernew.com.au 2.2
asics.com 2.15
others 61.91
  • coach.com - 7.96%
  • temu.com - 6.06%
  • davidjones.com - 5.18%
  • shein.com - 3.75%
  • myer.com.au - 3.22%
  • citychic.com.au - 3.06%
  • lululemon.com.au - 2.31%
  • theiconic.com.au - 2.2%
  • forevernew.com.au - 2.2%
  • asics.com - 2.15%
  • others - 61.91%

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In the PPC landscape, Coach leads with 7.96% click share, followed by Temu at 6.06%. Others dominate with 61.91%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 AUS Retail Apparel & Accessories brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date temu.com shein.com davidjones.com coach.com asics.com myer.com.au jd-sports.com.au theiconic.com.au bonds.com.au lululemon.com.au
2026/06/01 4.92% 6.52% 2.13% 4.3% 2.11% 3.72% 1.32% 1.05% 1.67% 10.25%
2026/06/02 4.39% 6.28% 2.53% 4.18% 1.99% 3.09% 1.22% 0.85% 1.78% 12.21%
2026/06/03 5.37% 6.28% 2.12% 3.58% 1.67% 2.87% 2.83% 1.96% 0.44% 4.06%
2026/06/04 5.08% 6.11% 2.83% 5.12% 1.97% 3.29% 1.51% 0.83% 1.98% 7.96%
2026/06/05 4.95% 5.75% 3.04% 5.65% 1.39% 3.95% 1.17% 1.16% 1.87% 6.24%
2026/06/06 4.79% 5.01% 3.14% 5.21% 1.43% 4.26% 1.24% 1.22% 1.69% 5.65%
2026/06/07 4.17% 6.52% 3% 5% 2.12% 4.23% 1.58% 0.79% 1.56% 5.39%
2026/06/08 4.06% 5.72% 2.35% 5.18% 1.96% 5.75% 1.41% 1.1% 1.82% 4.9%
2026/06/09 3.69% 4.46% 2.27% 4.25% 1.66% 2.81% 1.13% 1.76% 1.94% 8.62%
2026/06/10 5.09% 6.15% 2.76% 5.34% 1.99% 3.29% 1.65% 1.02% 2% 7.63%
2026/06/11 4.85% 5.76% 3.04% 5.8% 1.39% 3.86% 1.13% 1.2% 1.87% 6.05%
2026/06/12 4.65% 4.96% 3.32% 5.46% 1.42% 4.2% 1.15% 1.19% 1.74% 5.58%
2026/06/13 4.06% 6.42% 2.97% 4.96% 2.16% 4.46% 1.46% 0.76% 1.56% 5.04%
2026/06/14 4.03% 5.73% 2.29% 5.22% 1.85% 5.9% 1.18% 1.02% 1.82% 4.62%
2026/06/15 3.58% 4.44% 2.31% 4.33% 1.54% 2.8% 1.08% 1.61% 1.95% 8.09%
2026/06/16 4.98% 6.18% 2.77% 5.18% 1.9% 3.28% 1.54% 0.89% 2.05% 7.13%
2026/06/17 4.55% 6.19% 2.25% 4.12% 1.34% 3.01% 1.55% 1.39% 1.34% 6.76%
2026/06/18 4.42% 6.36% 2.5% 4.55% 1.64% 3.54% 1.73% 1.31% 1.38% 5.92%
2026/06/19 4.5% 6.63% 2.79% 4.24% 1.45% 3.36% 1.55% 1.1% 1.57% 5.48%
2026/06/20 3.06% 5.62% 2.73% 4.5% 1.34% 2.55% 2.31% 1.14% 0.82% 2.34%
2026/06/21 2.67% 5.21% 3.88% 4.79% 1.44% 3.3% 2.46% 1.75% 0.61% 1.2%
2026/06/22 2.46% 4.07% 3.26% 4.81% 1.88% 1.95% 2.25% 2.07% 0.82% 1.21%
2026/06/23 2.85% 4.65% 2.63% 4.53% 1.45% 2.85% 2.12% 2.39% 0.74% 0.74%
2026/06/24 2.86% 5.31% 2.81% 4.37% 1.57% 2% 2.43% 2.22% 0.74% 0.91%
2026/06/25 3.22% 4.19% 3.51% 3.77% 1.65% 2.45% 2.3% 2.19% 0.74% 0.82%
2026/06/26 2.75% 3.31% 3.43% 3.98% 1.78% 2.31% 2.11% 1.94% 0.85% 1%
2026/06/27 3.1% 4.22% 3.52% 3.83% 2.59% 3.25% 2.13% 2.3% 0.84% 0.93%
2026/06/28 2.14% 4.58% 4.23% 3.78% 2.58% 4.28% 2.34% 2.08% 0.65% 0.81%
2026/06/29 2.88% 4.8% 2.61% 3.63% 1.68% 3.47% 2.05% 2.08% 0.73% 1.38%
2026/06/30 3.97% 3.7% 3.6% 3.27% 3.23% 2.77% 2.45% 1.94% 0.93% 0.63%
  • temu.com
  • shein.com
  • davidjones.com
  • coach.com
  • asics.com
  • myer.com.au
  • jd-sports.com.au
  • theiconic.com.au
  • bonds.com.au
  • lululemon.com.au

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In June 2026, Temu.com saw fluctuating PPC spend, peaking at 5.37% on June 3rd, then declining to 3.97% by month’s end. Shein.com maintained a strong presence, starting at 6.52% and ending at 3.7%. Davidjones.com experienced a steady rise, closing at 3.6%. Coach.com showed consistent performance, finishing at 3.27%. Asics.com had a modest increase, ending at 3.23%. Myer.com.au’s spend varied, concluding at 2.77%. JD-sports.com.au and Theiconic.com.au both saw gradual increases, closing at 2.45% and 1.94%, respectively. Bonds.com.au and Lululemon.com.au experienced declines, ending at 0.93% and 0.63%.

Market Exposure

Competitor Count for AUS Retail Apparel & Accessories

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/06/01 3918
2026/06/02 4292
2026/06/03 4021
2026/06/04 4050
2026/06/05 4036
2026/06/06 4067
2026/06/07 4106
2026/06/08 4029
2026/06/09 4071
2026/06/10 4007
2026/06/11 4033
2026/06/12 4018
2026/06/13 4039
2026/06/14 3978
2026/06/15 4018
2026/06/16 3964
2026/06/17 4255
2026/06/18 4293
2026/06/19 4220
2026/06/20 3957
2026/06/21 3948
2026/06/22 3859
2026/06/23 3895
2026/06/24 3906
2026/06/25 3842
2026/06/26 4094
2026/06/27 4266
2026/06/28 4099
2026/06/29 3985
2026/06/30 3899

Copyright © Adthena. All rights reserved.

June saw fluctuating advertiser numbers, peaking at 4,293 on June 18. The month concluded with a slight decline, ending at 3,899.

Campaign Efficiency

Market Loss & Market Gains for AUS Retail Apparel & Accessories

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
davidjones.com 1.16%
gymshark.com 0.88%
theiconic.com.au 0.72%
nike.com 0.59%
princesspolly.com.au 0.54%
louisvuitton.com -0.84%
uniqlo.com -1.04%
myer.com.au -1.06%
lululemon.com.au -1.09%
coach.com -1.65%

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Davidjones.com leads with a 1.16% click share increase, while coach.com drops by 1.65%.

Campaign Efficiency

AUS Retail Apparel & Accessories Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date temu.com shein.com myer.com.au davidjones.com theiconic.com.au coach.com jd-sports.com.au citychic.com.au uniqlo.com lululemon.com.au
2026/06/01 5.82% 8.64% 5.33% 2.22% 1.61% 4.79% 1.52% 1.29% 0.56% 3.48%
2026/06/02 5.38% 8.5% 4.43% 2.5% 1.43% 4.72% 1.49% 1.49% 0.68% 4.48%
2026/06/03 6.25% 7.52% 3.89% 2.03% 3.07% 3.86% 3.05% 1.7% 3.15% 1.09%
2026/06/04 5.88% 7.89% 4.79% 3.05% 1.39% 5.76% 1.71% 1.19% 0.8% 2.32%
2026/06/05 5.59% 7.39% 5.6% 3.07% 1.83% 6.36% 1.37% 1.17% 1.47% 1.57%
2026/06/06 5.38% 6.33% 6.09% 3.47% 1.92% 5.86% 1.41% 0.8% 1.43% 1.38%
2026/06/07 4.76% 8.46% 6.17% 2.69% 1.26% 5.63% 1.51% 0.82% 1.41% 1.34%
2026/06/08 4.61% 7.23% 8.24% 2.46% 1.7% 5.78% 1.39% 1.85% 1.75% 1.17%
2026/06/09 4.49% 6.01% 4.12% 2.57% 2.88% 4.82% 1.32% 2.19% 2.14% 2.27%
2026/06/10 5.91% 7.95% 4.77% 2.91% 1.61% 5.94% 1.78% 1.23% 0.74% 2.23%
2026/06/11 5.5% 7.45% 5.52% 3.07% 1.87% 6.44% 1.39% 1.19% 1.53% 1.55%
2026/06/12 5.27% 6.32% 6.06% 3.62% 1.9% 6.03% 1.39% 0.84% 1.5% 1.4%
2026/06/13 4.67% 8.44% 6.37% 2.63% 1.23% 5.58% 1.47% 1% 1.54% 1.28%
2026/06/14 4.6% 7.27% 8.48% 2.42% 1.61% 5.8% 1.25% 2.04% 1.78% 1.11%
2026/06/15 4.4% 6.05% 4.13% 2.59% 2.67% 4.91% 1.34% 2.34% 1.85% 2.13%
2026/06/16 5.81% 7.98% 4.81% 2.93% 1.47% 5.72% 1.64% 1.29% 0.74% 2.1%
2026/06/17 5.31% 7.97% 4.39% 2.44% 2.16% 4.42% 1.74% 1.24% 1.21% 2.08%
2026/06/18 5.08% 8.17% 5.19% 2.61% 1.95% 4.97% 1.81% 1.37% 1.44% 1.6%
2026/06/19 5.17% 8.48% 4.77% 2.63% 1.74% 4.53% 1.89% 1.37% 1.23% 1.65%
2026/06/20 3.36% 7% 3.37% 2.77% 1.71% 4.32% 2.72% 1.17% 0.86% 0.85%
2026/06/21 2.9% 6.58% 4.56% 3.64% 2.73% 4.71% 3.11% 1.57% 1.02% 0.43%
2026/06/22 2.8% 5.06% 2.61% 3.34% 3.24% 4.77% 2.47% 1.27% 1.14% 0.38%
2026/06/23 3.23% 5.78% 3.67% 2.47% 3.62% 4.54% 2.6% 1.05% 0.93% 0.31%
2026/06/24 3.18% 6.57% 2.6% 2.67% 3.32% 4.42% 2.9% 1.11% 0.71% 0.44%
2026/06/25 3.74% 5.3% 3.2% 3.42% 3.22% 3.88% 2.87% 0.98% 0.43% 0.32%
2026/06/26 3.31% 4.08% 3.18% 3.39% 3.08% 4.04% 2.6% 1.65% 0.51% 0.41%
2026/06/27 3.51% 5.15% 4.23% 3.21% 3.57% 3.81% 2.32% 0.92% 0.65% 0.34%
2026/06/28 2.42% 5.56% 6.23% 3.96% 3.38% 3.66% 2.71% 1.15% 0.52% 0.34%
2026/06/29 3.35% 5.84% 4.85% 2.76% 3.1% 3.64% 2.34% 1.57% 0.82% 0.64%
2026/06/30 4.64% 4.45% 3.79% 3.71% 3.32% 3.18% 2.58% 0.71% 0.4% 0.25%
  • temu.com
  • shein.com
  • myer.com.au
  • davidjones.com
  • theiconic.com.au
  • coach.com
  • jd-sports.com.au
  • citychic.com.au
  • uniqlo.com
  • lululemon.com.au

Copyright © Adthena. All rights reserved.

In June 2026, Shein led with fluctuating impressions, peaking mid-month. Temu’s share dipped, while Myer surged early, then stabilized. David Jones and The Iconic showed steady growth. Coach and JD Sports maintained moderate shares.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Retail Apparel & Accessories

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for AUS Retail Apparel & Accessories - Last month
  1. 1
    Up to 50% Off Sale https://www.davidjones.com › david-jones › online

    David Jones Official Website — From International Designers to your Favourite Local Brands, Shop David Jones Brands Today. Shop With Click & Collect. Order online & pick up your...

  2. 2
    Skechers End Of Season Sale https://www.skechers.com.au › end-of-season › sale

    Up to 50% Off Selected Styles — Don't Miss This! Up To 50% Off Footwear For The Whole Family | Free Shipping Orders $150+ Lifestyle and athletic footwear and apparel for men, women...

  3. 3
    Temu.com Official Site | Free Shipping Today | All Categories https://www.temu.com

    Shop Exciting Products, Brands, And Tools At Temu. Quality Products Sourced Around the World.

  4. 4
    Clothing Online | THE ICONIC | Australia https://www.theiconic.com.au

    Buy the latest Clothing online at the ICONIC. Free and fast delivery to Australia and New Zealand.

  5. 5
    White Fox Boutique AU | Clothes & Accessories | Shop Online https://www.whitefoxboutique.com.au

    Australia's favourite online fashion destination. Shop the latest in clothes, shoes, accessories online. Free AU shipping. Express shipping worldwide.

Copyright © Adthena. All rights reserved.

In the competitive world of online retail, David Jones and Skechers captivate with enticing sales, offering up to 50% off. Temu and THE ICONIC emphasize global quality and fast delivery, while White Fox Boutique highlights its status as Australia’s fashion favorite with free shipping.

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