AUS Retail Apparel & Accessories - PPC Market Share Analysis October 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Apparel & Accessories category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Apparel & Accessories – AUS

Google AI Overview visibility for Retail Apparel & Accessories AUS

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 46.316145942
53.683854058
46%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 15
85
15%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 2%
Transactional 15%
Navigational 5%
Seasonal 3%
Local 1%
Problem Solving 0%

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Market Exposure

Share of Clicks for top 10 AUS Retail Apparel & Accessories brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
coach.com 8.82
davidjones.com 3.14
shein.com 2.76
temu.com 2.74
louisvuitton.com 2.62
newbalance.com.au 2.46
asics.com 2.42
forevernew.com.au 2.41
myer.com.au 2.32
jd-sports.com.au 2.29
others 68.02
  • coach.com - 8.82%
  • davidjones.com - 3.14%
  • shein.com - 2.76%
  • temu.com - 2.74%
  • louisvuitton.com - 2.62%
  • newbalance.com.au - 2.46%
  • asics.com - 2.42%
  • forevernew.com.au - 2.41%
  • myer.com.au - 2.32%
  • jd-sports.com.au - 2.29%
  • others - 68.02%

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Coach.com leads with 8.82% click share, while others dominate at 68.02%, overshadowing jd-sports.com.au’s 2.29%.

Market Exposure

Share of Spend for the top 10 AUS Retail Apparel & Accessories brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date lululemon.com.au coach.com shein.com newbalance.com.au temu.com asics.com jd-sports.com.au footlocker.com.au bonds.com.au myer.com.au
2026/10/01 3.52% 6.67% 4.97% 1.94% 2.04% 2.22% 2.02% 2.48% 1.49% 1.32%
2026/10/02 2.29% 6.67% 4.35% 2% 2.73% 3.27% 1.99% 2.25% 1.78% 1.54%
2026/10/03 2.86% 7.37% 3.82% 2.07% 3.3% 3.9% 2.51% 1.69% 1.14% 2.83%
2026/10/04 4.76% 5.6% 3.43% 1.96% 2.91% 3.46% 2.66% 1.78% 1.05% 2.73%
2026/10/05 4.67% 6.34% 3.38% 1.55% 2.78% 3.17% 2.73% 1.95% 0.98% 2.41%
2026/10/06 4.05% 5.66% 4.03% 1.57% 2.67% 2.03% 2.41% 2.07% 1.05% 2.98%
2026/10/07 1.59% 6.31% 3.57% 1.64% 2.46% 2.18% 2.66% 2.26% 1.16% 3.17%
2026/10/08 1.96% 6.56% 3.65% 1.7% 2.42% 2.8% 2.61% 2.43% 1.15% 3.01%
2026/10/09 6.15% 6.07% 3.13% 1.74% 2.15% 2.41% 2.45% 2.22% 1.3% 3.11%
2026/10/10 4.97% 5.93% 3.17% 1.51% 2.14% 2.27% 2.81% 2.69% 1.26% 4.34%
2026/10/11 5.59% 4.76% 2.93% 1.53% 2.36% 1.7% 3% 2.8% 1.32% 4.8%
2026/10/12 1.69% 5.98% 3.76% 1.6% 2.41% 1.42% 2.83% 3% 1.19% 3.8%
2026/10/13 1.73% 6.41% 3.15% 1.79% 2.39% 1.91% 3.06% 2.82% 1.43% 3.19%
2026/10/14 2.69% 6.71% 2.86% 1.78% 2.51% 1.73% 3.01% 3.04% 1.24% 3.06%
2026/10/15 1.91% 5.69% 2.93% 1.71% 2.75% 1.46% 2.78% 2.96% 1.63% 3.2%
2026/10/16 2.58% 6.96% 3.11% 1.91% 3.03% 2.27% 3.37% 2.46% 1.67% 2.92%
2026/10/17 3.87% 6.1% 3.65% 1.99% 3.11% 3.23% 3.3% 2.43% 1.62% 3.29%
2026/10/18 4.01% 7.79% 3.43% 1.83% 2.92% 2.79% 3.35% 2.22% 1.65% 2.71%
2026/10/19 4.66% 7.69% 3.77% 2.21% 3.07% 2.62% 2.91% 1.96% 2.45% 2.25%
2026/10/20 6.94% 5.72% 4.66% 2.4% 3.82% 3.63% 2.36% 1.37% 5.02% 1.77%
2026/10/21 8.11% 4.15% 5.55% 2.42% 4.44% 3.29% 2.03% 1.01% 5.85% 2.08%
2026/10/22 5.89% 4.13% 5.67% 3.09% 3.86% 3.85% 2.25% 1.01% 7.02% 1.97%
2026/10/23 4.01% 4.41% 5.93% 2.77% 3.85% 3.47% 2.6% 1.04% 5.55% 2.04%
2026/10/24 6.18% 5.33% 7.11% 3.15% 2.44% 3.18% 2.37% 1.85% 1.71% 0.86%
2026/10/25 3.07% 6.37% 6.09% 2.23% 2.68% 3.73% 2.38% 1.86% 2.37% 1.36%
2026/10/26 1.71% 6% 5.48% 2.34% 2.33% 3.37% 2.7% 1.62% 2.34% 1.22%
2026/10/27 2.04% 6.06% 5.59% 2.23% 2.19% 4.58% 2.51% 1.68% 1.69% 1.11%
2026/10/28 3.73% 6.07% 3.98% 2.46% 2.61% 3.27% 2.44% 1.73% 1.31% 1.33%
2026/10/29 2.28% 6.03% 4.6% 2.52% 2.56% 4.88% 2.55% 1.56% 1.54% 1.61%
2026/10/30 7.39% 4.44% 4.3% 2.79% 4.45% 5.86% 2.28% 1.26% 1.09% 1.48%
2026/10/31 7.72% 4.88% 4.38% 3.59% 3.23% 2.76% 2.38% 1.56% 1.21% 1.13%
  • lululemon.com.au
  • coach.com
  • shein.com
  • newbalance.com.au
  • temu.com
  • asics.com
  • jd-sports.com.au
  • footlocker.com.au
  • bonds.com.au
  • myer.com.au

Copyright © Adthena. All rights reserved.

In October 2026, lululemon.com.au’s PPC spend fluctuated, peaking at 8.11% on the 21st. Coach.com maintained a steady presence, while shein.com saw a gradual rise. Newbalance.com.au and bonds.com.au experienced notable spikes mid-month. The month concluded with varied performances across domains.

Market Exposure

Competitor Count for AUS Retail Apparel & Accessories

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/10/01 2860
2026/10/02 2852
2026/10/03 2876
2026/10/04 2944
2026/10/05 2973
2026/10/06 3122
2026/10/07 3145
2026/10/08 3190
2026/10/09 3155
2026/10/10 3192
2026/10/11 3195
2026/10/12 3234
2026/10/13 3181
2026/10/14 3151
2026/10/15 3127
2026/10/16 3125
2026/10/17 3099
2026/10/18 3032
2026/10/19 2995
2026/10/20 2928
2026/10/21 2819
2026/10/22 2847
2026/10/23 2805
2026/10/24 3273
2026/10/25 3244
2026/10/26 3292
2026/10/27 3311
2026/10/28 3278
2026/10/29 3157
2026/10/30 3119
2026/10/31 3142

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October saw a dynamic shift in distinct advertisers, starting at 2,860 and peaking at 3,311. The month concluded with a slight dip to 3,142.

Campaign Efficiency

Market Loss & Market Gains for AUS Retail Apparel & Accessories

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
billyj.com.au 1.39%
adidas.com.au 1.2%
asics.com 1.1%
citychic.com.au 1.05%
newbalance.com.au 0.94%
tiffany.com.au -0.58%
footlocker.com.au -0.76%
davidjones.com -1.52%
louisvuitton.com -1.69%
myer.com.au -1.8%

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Billyj.com.au leads with a 1.39% click share rise, while myer.com.au drops by 1.8%.

Campaign Efficiency

AUS Retail Apparel & Accessories Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date coach.com shein.com temu.com jd-sports.com.au newbalance.com.au footlocker.com.au myer.com.au louisvuitton.com rebelsport.com.au theiconic.com.au
2026/10/01 6.39% 5.73% 1.96% 2.68% 1.53% 3.05% 1.77% 1.29% 1.56% 4.56%
2026/10/02 6.4% 5.08% 2.75% 2.91% 1.57% 2.86% 2.15% 1.22% 2.02% 3.69%
2026/10/03 6.76% 4.55% 3.45% 3.24% 1.56% 2.27% 4.01% 1.51% 2.51% 2.94%
2026/10/04 5.26% 4.1% 3.1% 3.39% 1.63% 2.48% 3.72% 1.77% 2.31% 4.2%
2026/10/05 5.84% 4.04% 2.96% 3.43% 1.31% 2.6% 3.29% 2.13% 2.13% 3.41%
2026/10/06 4.92% 4.82% 2.8% 3.07% 1.26% 2.62% 3.97% 3.05% 2.64% 2.08%
2026/10/07 5.38% 4.19% 2.48% 3.37% 1.28% 3.21% 4.2% 2.37% 2.62% 1.77%
2026/10/08 5.61% 4.14% 2.54% 3.06% 1.35% 3.3% 4.14% 2.61% 3.28% 1.26%
2026/10/09 5.53% 3.78% 2.3% 3.11% 1.38% 3.19% 4.54% 2.24% 2.79% 1.15%
2026/10/10 5.21% 3.73% 2.19% 3.4% 1.27% 3.72% 6.17% 2.72% 2.19% 1.01%
2026/10/11 4.07% 3.47% 2.49% 3.7% 1.26% 3.84% 6.57% 3.32% 1.82% 0.9%
2026/10/12 4.84% 4.31% 2.49% 3.36% 1.32% 4.19% 5.06% 3.32% 1.75% 1%
2026/10/13 5.54% 3.6% 2.52% 3.57% 1.43% 3.85% 4.26% 3.31% 2.21% 1.54%
2026/10/14 5.58% 3.17% 2.72% 3.58% 1.42% 4.27% 4.29% 3.31% 2.21% 0.89%
2026/10/15 5.15% 3.22% 2.72% 3.43% 1.37% 4.16% 4.41% 2.76% 2.21% 1.27%
2026/10/16 5.97% 3.5% 3.32% 4.01% 1.6% 3.51% 4.22% 2.28% 1.8% 1.08%
2026/10/17 5.29% 4.03% 3.44% 3.83% 1.6% 3.48% 4.69% 3.39% 1.48% 1.25%
2026/10/18 6.66% 3.75% 3.2% 3.9% 1.48% 3.39% 3.83% 3.79% 1.56% 1.42%
2026/10/19 6.85% 4.2% 3.5% 3.43% 1.76% 2.98% 3.37% 2.81% 1.5% 2.07%
2026/10/20 6.07% 5.6% 4.76% 2.8% 1.84% 2.15% 2.86% 1.6% 1.35% 2.44%
2026/10/21 4.25% 6.62% 5.66% 2.24% 1.99% 1.58% 3.34% 0.6% 1.21% 2.08%
2026/10/22 4.3% 6.8% 4.77% 2.69% 2.47% 1.55% 3.11% 0.48% 1.17% 1.99%
2026/10/23 4.47% 7.09% 4.76% 3.11% 2.12% 1.55% 3.11% 0.45% 1.28% 1.42%
2026/10/24 5.3% 8.1% 2.95% 2.89% 2.23% 2.65% 1.28% 1.04% 1.36% 1.11%
2026/10/25 5.98% 6.76% 3.27% 3.07% 1.94% 2.64% 2% 1.25% 1.36% 1.38%
2026/10/26 5.65% 5.93% 2.67% 3.45% 2.08% 2.26% 1.82% 1.35% 1.56% 1.64%
2026/10/27 5.83% 6.11% 2.57% 3.3% 2.02% 2.37% 1.72% 1.42% 1.48% 1.35%
2026/10/28 5.85% 4.27% 3.15% 3.2% 2.18% 2.46% 2.06% 1.35% 1.5% 1.55%
2026/10/29 5.75% 4.96% 3.01% 3.27% 2.1% 2.22% 2.41% 1% 1.48% 2.08%
2026/10/30 4.67% 4.78% 5.9% 3.2% 2.24% 1.88% 2.38% 0.63% 1.4% 2.12%
2026/10/31 5.14% 4.95% 4.08% 3.37% 2.4% 2.31% 1.74% 1.48% 1.45% 1.39%
  • coach.com
  • shein.com
  • temu.com
  • jd-sports.com.au
  • newbalance.com.au
  • footlocker.com.au
  • myer.com.au
  • louisvuitton.com
  • rebelsport.com.au
  • theiconic.com.au

Copyright © Adthena. All rights reserved.

In October 2026, Coach.com started strong but fluctuated, ending at 5.14%. Shein.com surged mid-month, peaking at 8.1%. Temu.com saw a late spike, closing at 4.08%. JD-Sports.com.au remained steady, finishing at 3.37%. Newbalance.com.au gradually rose, ending at 2.4%. Footlocker.com.au dipped, closing at 2.31%. Myer.com.au peaked early, then declined to 1.74%. Louisvuitton.com fluctuated, ending at 1.48%. Rebelsport.com.au remained stable, finishing at 1.45%. Theiconic.com.au saw a mid-month dip, closing at 1.39%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Retail Apparel & Accessories

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for AUS Retail Apparel & Accessories - Last month
  1. 1
    David Jones Official Website | David Jones Online Store https://www.davidjones.com › david-jones › online

    From International Designers to your Favourite Local Brands, Shop David Jones Brands Today. Shop With Click & Collect. Order online & pick up your purchase from your preferred store.

  2. 2
    Afterpay Available - The PB Edit — The Core Capsule https://www.echt.com.au

    Echt Apparel: Your Destination For High-Quality Gym Clothes. Shop Now. Shop ECHT's Range Of Quality Activewear - Designed For The Modern Day Athlete. Free Shipping Available.

  3. 3
    Gymshark - We Do Gym - Gymshark Australia https://au.gymshark.com

    Explore Gymshark's collection of women's gym wear & activewear. The Sun's Out And Gym Is On...

  4. 4
    Temu.com Official Site | Free Shipping Today https://www.temu.com

    Shop Exciting Products, Brands, And Tools At Temu. Quality Products Sourced Around the World.

  5. 5
    30% Off Sitewide* | White Fox Boutique | Limited Time Only https://www.whitefoxboutique.com.au

    It’s Our Birthday So We're Giving You 30% Off Sitewide*. White Fox Is Celebrating! Shop 30% Off Sitewide* Sydney Same Day Delivery. The Social Club. Free Shipping Over $99. Wear Now, Pay Later. Easy Returns. Afterpay Available. Styles: New Arrivals, Sale, Dresses, Tops, Bottoms, Denim.

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In the bustling world of Google PPC, David Jones entices with a blend of international and local brands, offering click-and-collect convenience. Echt Apparel targets modern athletes with high-quality gym wear and free shipping. Gymshark energizes with vibrant activewear for women. Temu.com showcases global products with free shipping, while White Fox Boutique celebrates with a 30% sitewide discount, emphasizing easy returns and Afterpay.

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