Share of Clicks for top 10 AUS Retail Apparel & Accessories brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| shein.com | 10.56 |
| temu.com | 6.62 |
| lululemon.com.au | 3.11 |
| billyj.com.au | 2.32 |
| theiconic.com.au | 2.31 |
| jd-sports.com.au | 2.28 |
| amazon.com.au | 2.03 |
| newbalance.com.au | 1.7 |
| citychic.com.au | 1.67 |
| myer.com.au | 1.59 |
| others | 65.81 |
- shein.com - 10.56%
- temu.com - 6.62%
- lululemon.com.au - 3.11%
- billyj.com.au - 2.32%
- theiconic.com.au - 2.31%
- jd-sports.com.au - 2.28%
- amazon.com.au - 2.03%
- newbalance.com.au - 1.7%
- citychic.com.au - 1.67%
- myer.com.au - 1.59%
- others - 65.81%
Copyright © Adthena. All rights reserved.
In the PPC landscape, Shein leads with 10.56% click share, followed by Temu at 6.62%. Lululemon captures 3.11%, while others dominate with 65.81%.
Share of Spend for the top 10 AUS Retail Apparel & Accessories brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | shein.com | temu.com | billyj.com.au | citychic.com.au | theiconic.com.au | amazon.com.au | myer.com.au | stfrock.com.au | jd-sports.com.au | showpo.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2025/10/01 | 10.41% | 5.8% | 4.16% | 2.48% | 2.92% | 1.78% | 1.03% | 1.13% | 2.45% | 1.1% |
| 2025/10/02 | 10.74% | 8.32% | 2.28% | 1.49% | 2.14% | 1.82% | 1.08% | 1.28% | 3.08% | 1.15% |
| 2025/10/03 | 9.07% | 7.95% | 3.31% | 2.45% | 3.18% | 1.42% | 0.69% | 1.66% | 3.77% | 1.08% |
| 2025/10/04 | 9.39% | 5.09% | 1.67% | 2.36% | 3.23% | 1.49% | 3.14% | 1.58% | 5% | 0.99% |
| 2025/10/05 | 10.76% | 5.66% | 2.44% | 2.02% | 2.66% | 1.58% | 3.37% | 1.45% | 4.1% | 1.06% |
| 2025/10/06 | 10.49% | 7.61% | 2.3% | 2.29% | 2.57% | 1.65% | 2.53% | 0.96% | 4.11% | 0.75% |
| 2025/10/07 | 9.46% | 6.93% | 2.63% | 2.61% | 1.52% | 3.78% | 1.59% | 1.4% | 3.68% | 1.28% |
| 2025/10/08 | 9.02% | 7.62% | 3.37% | 2.54% | 1.26% | 4.39% | 1.14% | 1.21% | 3.28% | 1.27% |
| 2025/10/09 | 9.15% | 8.16% | 2.05% | 2.7% | 1.03% | 3.79% | 1.12% | 1.62% | 3.2% | 1.42% |
| 2025/10/10 | 10.53% | 7.59% | 2% | 1.73% | 1.32% | 3.72% | 1.79% | 1.44% | 2.78% | 1.53% |
| 2025/10/11 | 10.58% | 5.58% | 2.52% | 1.24% | 1.33% | 3.15% | 1.9% | 1.16% | 2.73% | 1.35% |
| 2025/10/12 | 9.68% | 5.87% | 1.8% | 1.87% | 2.29% | 3.03% | 3.34% | 1.39% | 2.83% | 0.94% |
| 2025/10/13 | 10.8% | 6.62% | 1.88% | 1.95% | 2.18% | 3.93% | 1.22% | 1.26% | 2.75% | 1.05% |
| 2025/10/14 | 11.07% | 7.39% | 2.12% | 1.68% | 2.68% | 1.68% | 1.14% | 1.38% | 2.48% | 1.43% |
| 2025/10/15 | 12.3% | 6.26% | 2.5% | 1.74% | 3.12% | 1.71% | 0.97% | 1.31% | 2.58% | 1.28% |
| 2025/10/16 | 11.5% | 7.6% | 2.23% | 1.64% | 2.64% | 1.92% | 1.28% | 0.82% | 2.35% | 1.18% |
| 2025/10/17 | 11.01% | 7.11% | 2.36% | 1.32% | 3.52% | 2.07% | 1.49% | 1.42% | 2.26% | 1.49% |
| 2025/10/18 | 11.91% | 7.55% | 2.65% | 1.99% | 3.11% | 1.88% | 1.37% | 1.42% | 2.06% | 1.65% |
| 2025/10/19 | 11.71% | 7.45% | 2.23% | 1.28% | 3.47% | 1.94% | 1.59% | 1.16% | 2.55% | 1.13% |
| 2025/10/20 | 11.75% | 6.57% | 2.82% | 2.97% | 3.09% | 2.03% | 1.15% | 1.16% | 2.08% | 1.2% |
| 2025/10/21 | 10.8% | 5.42% | 3.27% | 1.49% | 3.31% | 1.92% | 1.33% | 1.22% | 1.88% | 1.39% |
| 2025/10/22 | 10.97% | 5.85% | 2.87% | 2.13% | 3.23% | 1.73% | 1.07% | 1.27% | 1.67% | 1.47% |
| 2025/10/23 | 11.81% | 6.71% | 2.94% | 1.41% | 2.74% | 1.88% | 1.36% | 1.43% | 1.99% | 1.43% |
| 2025/10/24 | 10.79% | 6.89% | 3.39% | 0.93% | 3.08% | 1.88% | 1.58% | 1.62% | 2.05% | 1.66% |
| 2025/10/25 | 11.33% | 6.14% | 3.84% | 1.3% | 2.72% | 1.77% | 1.4% | 1.77% | 1.76% | 0.99% |
| 2025/10/26 | 13.65% | 8.63% | 2.07% | 1.72% | 2.1% | 2.07% | 2.35% | 1.34% | 2.08% | 1.23% |
| 2025/10/27 | 13.05% | 8.37% | 2.81% | 1.11% | 2.5% | 2.17% | 1.1% | 1.86% | 2.03% | 1.49% |
| 2025/10/28 | 12.06% | 6.7% | 2.47% | 1.37% | 3.7% | 2.32% | 1.45% | 1.68% | 1.63% | 1.12% |
| 2025/10/29 | 12.66% | 6.15% | 3.51% | 1.9% | 2.4% | 2.09% | 1.22% | 2.29% | 1.74% | 1.39% |
| 2025/10/30 | 11.4% | 7.95% | 2.39% | 2.59% | 1.93% | 2.25% | 1.84% | 1.9% | 1.89% | 1.37% |
| 2025/10/31 | 10.15% | 6.95% | 2.68% | 2.63% | 2.29% | 2.25% | 2.09% | 2.03% | 1.7% | 1.55% |
- shein.com
- temu.com
- billyj.com.au
- citychic.com.au
- theiconic.com.au
- amazon.com.au
- myer.com.au
- stfrock.com.au
- jd-sports.com.au
- showpo.com
Copyright © Adthena. All rights reserved.
Shein.com led October with a fluctuating spend share, peaking mid-month. Temu.com showed consistent growth, while billyj.com.au and citychic.com.au had modest shares. The month ended with Shein.com maintaining dominance.
Competitor Count for AUS Retail Apparel & Accessories
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2025/10/01 | 3929 |
| 2025/10/02 | 3868 |
| 2025/10/03 | 3783 |
| 2025/10/04 | 3858 |
| 2025/10/05 | 3873 |
| 2025/10/06 | 3881 |
| 2025/10/07 | 3793 |
| 2025/10/08 | 3783 |
| 2025/10/09 | 3826 |
| 2025/10/10 | 3843 |
| 2025/10/11 | 3917 |
| 2025/10/12 | 3800 |
| 2025/10/13 | 3870 |
| 2025/10/14 | 3856 |
| 2025/10/15 | 3903 |
| 2025/10/16 | 3931 |
| 2025/10/17 | 3884 |
| 2025/10/18 | 3919 |
| 2025/10/19 | 3896 |
| 2025/10/20 | 3886 |
| 2025/10/21 | 3874 |
| 2025/10/22 | 3845 |
| 2025/10/23 | 3849 |
| 2025/10/24 | 3843 |
| 2025/10/25 | 3860 |
| 2025/10/26 | 3808 |
| 2025/10/27 | 3835 |
| 2025/10/28 | 3844 |
| 2025/10/29 | 3847 |
| 2025/10/30 | 3853 |
| 2025/10/31 | 3839 |
Copyright © Adthena. All rights reserved.
Advertisers fluctuated throughout October, peaking at 3,931 on the 16th. The month concluded with 3,839 advertisers, reflecting a dynamic landscape.
